Brand Guidelines 2019-20

BRAND GUIDELINES 2019-20

2 HERO INDIAN SUPER LEAGUE 2019-20 19 - Annexure C - Brand Guidelines 3 CONTACTS LEGAL

Mehernaz Gazdar All parties agree that the League CONTENTS Brand Manager Title and Composite Logo shall: 01. INTRODUCTION 06. TYPOGRAPHY Indian Super League 1) Always be used in all advertising, What our brand is all about 7 Fonts 35 +91 9987712517 marketing collateral, promotional [email protected] material or any website that 02. MISSION 07. COMPOSITE LOGOS references the party’s connection Our mission 9 Composite logos 37 Samir Vora with the League; 03. GUIDELINES Composite logo - Elements 38 VP Marketing About the guidelines 11 Composite logo - Isolation 2) Be featured in a prominent Using the artwork files 12 area, single colour 39 STAR India position on all of the forementioned Artworks overview 13 Composite Logo- sizing 40 +91 9819311401 materials and shall be at least 25% Trademark & copyright & [email protected] of the size of any other logo which References to the League 14 appears on such materials; The approvals procedure 15 08. LOOK & FEEL Srinivvasan Gopalkrishnan 04. LOGO & IDENTIFIERS Our inspiration - Logo 42 AVP Marketing 3) Be used in the manner as Our logo 17 Background graphics 44 approved and/or provided by FSDL; Logo elements 18 Graphic elements 45 Indian Super League Logo colours 19 Combining elements - +91 9930152864 4) Not be combined with any other Logo on white 20 Horizontal 48 [email protected] logos, words, graphics, photos, Single colour 21 Combining elements - Vertical 50 slogans, numbers, design features, Composite sponsor unit 22 Stadium Branding 52 or symbols; Composite sponsor unit 23 Applying logo on look & feel 54 example Applying text on look & feel 56 5) Not be used in a manner that Composite sponsor unit 24 would disparage FSDL, the League on white 09. GUIDELINES FOR THE CLUB or the game of football in any Isolated area 25 SIGNAGES manner. Minimum size 26 Guidelines for the club signages 59 Incorrect use 27 Club signages examples 60 Linear & Reverse version logo 29 Incorrect use of the club signages 61 05. COLOUR PALETTE Our colours - Primary 31 10. TAGLINE Our colours - Secondary 32 Our tagline 63 Metallic colours 33 Incorrect use of tagline 64 Stadium branding elements & Merchandise 65

4 HERO INDIAN SUPER LEAGUE 2019-20 19 - Annexure C - Brand Guidelines 5 WITH OVER 3.5 BILLION FANS 01 THE WORLD OVER, FOOTBALL WHAT IS BY FAR THE MOST POPULAR SPORT ON THE PLANET. INTRODUCTION KNOWN AS THE BEAUTIFUL OUR GAME, FOOTBALL DRIVES THE PASSION OF GLOBAL SPORTS FANS QUITE UNLIKE ANY OTHER. BRAND GIVEN INDIA’S BURGEONING INTEREST IN FOOTBALL AND THE COUNTRY’S LONG ASSOCIATION IS ALL WITH THE SPORT, WE ARE NOW IN THE SECOND SEASON OF AN IMMENSELY POPULAR FOOTBALL ABOUT LEAGUE.

INTRODUCING THE INDIAN SUPER LEAGUE, A LEAGUE THAT PROMISES TO REWRITE SPORTING HISTORY IN THE INDIAN SUB-CONTINENT AND EARN INDIA ITS PLACE AMONG THE TOPFOOTBALL NATIONS OF THE WORLD.

6 HERO INDIAN SUPER LEAGUE 2019-20 19 - Annexure C - Brand Guidelines 7 02 OUR MISSION MISSION TO BE AN ENTERTAINING AND HIGH QUALITY FOOTBALL LEAGUE THAT ENGAGES HUNDREDS OF MILLIONS OF FANS, DRIVES IMPROVEMENT IN PLAYING STANDARDS AND DELIVERS VALUE FOR ALL PARTNERS.

8 HERO INDIAN SUPER LEAGUE 2019-20 19 - Annexure C - Brand Guidelines 9 03 ABOUT THE GUIDELINES GUIDELINES These guidelines lay down the WILL ISSUE UPDATES ON specifics that govern the design THE SAME. language of the Indian Super • YOU MUST ENSURE League. These rules are important, THAT THE INTEGRITY as it forms the visual groundwork for years to come. The aim is to OF THE INDIAN SUPER build a strong association with LEAGUE, ITS SPONSORS the look and colours of the Indian AND PARTNERS IS Super League. To ensure it, all MAINTAINED AT stakeholders must consistently ALL TIMES. THEIR follow the guidelines. It must also INTERESTS MUST NOT BE be pointed out that though the COMPROMISED IN ANY guidelines are many, it also leaves WAY. sufficient room for fresh and original ideas • THESE GUIDELINES ARE INTENDED TO BE A OTHER POINTS TO REMEMBER: FRAMEWORK, AND ARE • THE RESPONSIBILITY FOR NOT AN EXHAUSTIVE CLEARING PICTURES AND GUIDE FOR DESIGNERS LOGOS IS YOURS. AND COPYRIGHT HOLDERS. THEY SHOULD • IF YOU FACE DOUBTS ALWAYS BE INTERPRETED ABOUT ANYTHING IN IN THAT SPIRIT. THESE GUIDELINES, PLEASE CONTACT THE INDIAN SUPER LEAGUE. • THE GUIDELINES ARE SUBJECT TO CHANGE. THE INDIAN SUPER LEAGUE

10 HERO INDIAN SUPER LEAGUE 2019-20 19 - Annexure C - Brand Guidelines 11 USING THE ARTWORK ARTWORK OVERVIEW

FILES Logo Fonts

The files provided will be PRINT VARIATIONS compatible with Adobe Illustrator™ IN CASE YOU WANT TO GOAL!!! THE SLEEPING and Adobe Photoshop™. As these GIANT IS USE UNCOATED STOCK, WAKING UP programs are widely accepted, we GLOSSES OR SPOT strongly recommend their use. FINISHES, MAKE SURE 90Minutes If you happen to use alternative YOU DO A TEST PRINT 3-1 programs like Corel Draw, please TO ENSURE THAT THE ensure that they are compatible COLOUR AND DESIGN ARE with the programs mentioned REPRODUCED PERFECTLY. above. THIS APPLIES FOR Sponsor Logo Colour Palette PROCESSES SUCH AS It is mandatory to use the provided EMBOSSING AND FOIL files to make artworks for the PRINTING AS WELL. Indian Super League. Logos or other elements that have been recreated or altered in any way will not be approved.

Photos Photos or pixel-based graphics can be supplied or sourced as Composite Logos Look & Feel jpegs or tiffs. SPONSOR Scalable artwork In most cases, the artworks LOGO produced will be scaled up for use on banners, posters and OFFICIAL PARTNER billboards. It is therefore important that you use scalable vector artworks whenever possible.

12 HERO INDIAN SUPER LEAGUE 2019-20 19 - Annexure C - Brand Guidelines 13 TRADE REFERENCES THE MARKS AND TO THE APPROVALS COPYRIGHT LEAGUE PROCEDURE

• All right, title and interest in • The Indian Super League shall How do I obtain approval? FSDL for approval must be made any words, logos and designs always be referred to as the within the timescales provided (“Marks”) stated in these “Hero ISL” and/or the “Hero • To maintain the integrity and by FSDL from time to time. guidelines is owned by FSDL Indian Super League”. consistent representation of in its entirety. Use of any such the Hero ISL brand, all planned • Any items containing a third Marks shall not grant to the user • The League owner shall always usages of any Marks and party’s intellectual property any right, title or interest in or be applications must be submitted shall only be submitted to to such Marks and all related referred to as ”Football Sports to FSDL for prior review and FSDL after seeking all relevant goodwill by virtue of their use Development Limited” and/or approval. legal authorisation and written shall inure to FSDL. The user “FSDL” (if the longer form has permissions from the owner(s) shall not make any claim to already been defined). • To obtain approval, all items must of such intellectual property. any related rights or lodge any meet, and be in compliance with, filings with respect to the Marks the guidelines stated herein • Only final artwork/proofs will or marks confusingly similar to (without limitation, guidelines in be considered for approval by the Marks, whether on behalf relation to overall tone, quality, FSDL. of FSDL or in its own name or style and positioning of the Hero interest. ISL brand must be carefully adhered to). • The ®symbol must appear prominently on all registered • To ensure that FSDL is provided Marks wherever and whenever with sufficient time to make such registered Marks are any necessary modifications to featured. If in doubt, a user submissions, all submissions to should check with FSDL as to whether a Mark is a registered Mark.

• The viewer must be able to recognize the ® symbol at all times. Exceptions shall only be made for small items, such as small badges and small embroidered logos on clothing.

14 HERO INDIAN SUPER LEAGUE 2019-20 19 - Annexure C - Brand Guidelines 15 04 OUR LOGO & LOGO The logo consists of graphics and IDENTIFIERS logotypes. The central graphic unit is a composite of 14 hexagons that form the shape of a football. They are 2D shapes that use different shades to give a 3D illusion, symbolising the dynamism and fast pace of the game. This is reinforced by the use of red, which exudes energy and passion. There are two sets of logotypes - one names the tournament and the other identifies the owners of the league. Both use the Klavika typeface. The other graphic element is the pair of golden stars.

THE LOGO IS THE ELEMENT MOST ASSOCIATED WITH THE BRAND. HENCE, IT MUST BE USED AS OFTEN AS POSSIBLE.

16 HERO INDIAN SUPER LEAGUE 2019-20 19 - Annexure C - Brand Guidelines 17 LOGO LOGO ELEMENTS COLOURS Dominant among them is red. Colours are an important piece of the brand architecture. Over Red is the colour of passion time, they become a powerful and and power. It is energetic, and subconscious reminder of the motivates one to action. It reflects brand. the nature of football as a game.

The primary colours of the Indian Blue is the colour of trust and Super League are derived from the responsibility. logo itself. It signals reliability and honesty, and communicates the manner in which the tournament will be held. Logotype

Blue Red The Ball Pantone 2747 C Pantone 2035 C Stars CMYK - C100 + M90 + Y0 + K0 CMYK - C0 + M95 + Y100 + K0 RGB - R39 +G52 + B139 RGB - R228 + G35 + B19

Owners Dark Red Gold White

Pantone 7624 C Pantone 7556 C CMYK - C60+ M100 + Y100 + K0 CMYK - C25 + M45 + Y100 + K0 RGB - R129 + G43 + B41 RGB - R201 + G145 + B21

18 HERO INDIAN SUPER LEAGUE 2019-20 19 - Annexure C - Brand Guidelines 19 LOGO SINGLE ON WHITE COLOURS It is recommended that the full colour version of the logo be used wherever possible. In scenarios where it can’t be reproduced, or where it restricts legibility, these versions can be used instead.

20 HERO INDIAN SUPER LEAGUE 2019-20 19 - Annexure C - Brand Guidelines 21 COMPOSITE COMPOSITE SPONSOR SPONSOR UNIT UNIT EXAMPLE These guidelines dictate usage THE MAXIMUM WIDTH OF in situations where the logo is THE LOGO UNIT SHOULD FIT part of a unit that includes the WITHIN THE TWO STARS. sponsor’s logo. The dimensions of the isolated area is shown as x/2, where x equals the gap between the football graphic and the upper logotype. The maximum height of the sponsor’s logo is shown as y, which is equal to the height of the largest hexagon in the logo unit.

MAXIMUM Y HEIGHT= HEIGHT OF ‘Y’ SPACE BETWEEN LEAGUE LOGO X ÷ 2 AND SPONSOR’S LOGO = X ÷ 2 X

MAXIMUM WIDTH = SHOULD FIT WITHIN THE TWO STARS

22 HERO INDIAN SUPER LEAGUE 2019-20 19 - Annexure C - Brand Guidelines 23 COMPOSITE ISOLATED SPONSOR AREA THE DIMENSIONS OF THE UNIT EXAMPLE The isolated area is the mandatory ISOLATED AREA IS SHOWN minimum distance between the AS X, WHICH IS EQUAL outermost points of the logo and TO THE HEIGHT OF ON WHITE other elements. This should be consistently maintained to ensure THE SECOND LARGEST the visual integrity of the logo. HEXAGON IN THE LOGO UNIT.

24 HERO INDIAN SUPER LEAGUE 2019-20 19 - Annexure C - Brand Guidelines 25 MINIMUM INCORRECT SIZE USE OF LOGO

The minimum sizes indicate the 1 INCH HEIGHT OF THE LOGO To ensure a strong and sustained ON THE RIGHT, dimensions below which the logo MINUS SPONSOR’S LOGO brand presence, it is crucial that A SELECTION OF ceases to be legible. Reproduction the Indian Super League logo COMMON MISTAKES of the logo below these sizes is is always used in a consistent ARE HIGHLIGHTED. IT prohibited. manner. No usage outside of the guidelines is permitted. Incorrect INCLUDES CHANGING IN CASE OF PRINT USAGE, usage only serves to dilute the THE ORIENTATION OR consistency and impact of the MODIFYING INDIVIDUAL THE MINIMUM SIZE IS 1 1 Inch INCH. IN CASE OF USAGE brand. ELEMENTS OF THE LOGO. ON ANY SCREEN (EXCEPT THESE ARE BY NO MEANS TV), THE MINIMUM SIZE IS AN EXHAUSTIVE LIST OF INCORRECT USAGE. 72 PIXELS. The logo consists of graphics and logotypes. The central graphic unit is a composite of 14 Print hexagons that form the shape of a football. X X X X 72 PIXELS HEIGHT OF THE LOGO MINUS SPONSOR’S LOGO

Do not change the Ensure the correct Always ensure the Do not change the orientation of the isolation area is in correct proportions proportions of logo place of all elements are in individual place while scaling elements in the logo the logo 72 Pixels X X X X

Web Do not use any other Do not put any Do not crop the logo Do not add any colours in the logo outlines or strokes from any side effects around any element to the logo of the logo

26 HERO INDIAN SUPER LEAGUE 2019-20 19 - Annexure C - Brand Guidelines 27 INCORRECT LOGO USE OF LOGO LINEAR VERSION SPONSOR SPONSOR X X HERO INDIAN SUPER LEAGUE 2015

Do not use any other Do not rotate the ball Do not add any shape around the logo element in the logo corporate name, text or logo HERO INDIAN SUPER LEAGUE X X X

Do not use any shape or Do not change the Do not ﬂatten the logo and background colour to highlight positions of any use in any other colour any element of the logo element of the logo LOGO

SPONSOR X X X REVERSE 2015 VERSION 2015

Do not use any other Do not skew the logo Do not use any bands or elements, graphics or text shapes to highlight any in the logo. element

28 HERO INDIAN SUPER LEAGUE 2019-20 19 - Annexure C - Brand Guidelines 29 05 OUR COLOUR PALETTE COLOURS PRIMARY: Colours are an IT REFLECTS THE NATURE important piece of the brand OF FOOTBALL AS A GAME. architecture. Over time, they become a powerful and Other brand colours include: subconscious reminder of the • Blue, which is the colour of trust brand. The primary colour of the and responsibility. It signals Indian Super League is Red, as reliability and honesty, and derived from the brand logo. Red communicates the manner in is the colour of passion and power. which tournament will be held. It is energetic, and motivates one • White, which is the colour of to action. goodness and perfection. These are qualities of sportsmanship, and the ideals of every sports person. • Gold, which is the colour of victory. It indicates what’s at stake for all the teams participating in the Indian Super League.

Pantone 2035C Pantone 2747C CMYK - C0 + M95 + Y100 + K0 CMYK - C100 + M90 + Y0 + K0 RED RGB - R238 + G50 + B36 BLUE RGB - R39 +G52 + B139 Pantone CMYK - C0 + M0 + Y0 + K0 RGB - R255 + G255 + B255

DARKPantone 7624C WHITEPantone 7556C CMYK - C60+ M100 + Y100 + K0 CMYK - C25 + M45 + Y100 + K0 RED RGB - R129 + G43 + B41 GOLD RGB - R201 + G145 + B21

30 HERO INDIAN SUPER LEAGUE 2019-20 19 - Annexure C - Brand Guidelines 31 OUR METALLIC COLOURS COLOURS SECONDARY: The secondary THESE COLOURS MUST From time to time, you may face colours are all various shades of ALWAYS SERVE TO situations where you will want the the primary colours. They can be COMPLEMENT THE logo to draw maximum attention. use along with the primary colours PRIMARY COLOURS. THEY In these cases, you can use this to enhance the design of various MUST NEVER BE USED IN metallic palette. elements connected to the Indian ISOLATION. Super League. SUCH USAGE MUST BE DONE SPARINGLY AND MUST BE SUBJECT TO PRIOR APPROVAL FROM THE INDIAN SUPER RED RED RED LEAGUE. • White, which is the colour of goodness and perfection. These RED RED BLUE are qualities of sportsmanship, and the ideals of every sports person. BLUE BLUE • Gold, which is the colour of victory. It indicates what’s at stake for BLUE BLUE all the teams participating in the BLACK GREY Indian Super League. Gold GREY GREY Pantone 7556C GREY GREY GREY GREY

32 HERO INDIAN SUPER LEAGUE 2019-20 19 - Annexure C - Brand Guidelines 33 USAGE FOR BROADCAST 06 FONTS MEDIA Forged from geometric and TYPOGRAPHY INDUSTRY technical styles, Industry stands sturdy and strong. The typeface can span from a refined vintage FONT FAMILY feel to an industrial futuristic vibe. Use Industry for headlines, display, and logotype, or take it for AND WEIGHTS a spin with short-form body copy.

Industry Thin Industry Thin AaBbCcDd123 AaBbCcDd123

34 HERO INDIAN SUPER LEAGUE 2019-20 19 - Annexure C - Brand Guidelines 35 07 COMPOSITE COMPOSITE LOGOS A composite logo features the LOGOS combined sponsor unit with other partner logos. These composite logos should be made only within SPONSOR the given formats.

THESE FORMATS ALSO LEAVE ROOM TO DESCRIBE THE RELATIONSHIP BETWEEN THE PARTNER AND THE BRAND. PARTNER LOGO CAN NOT BE BIGGER THAN THE BRAND LOGO.

SPONSOR

OFFICIAL PARTNER SPONSOR

SPONSOR

OFFICIAL PARTNER OFFICIAL PARTNER

36 HERO INDIAN SUPER LEAGUE 2019-20 19 - Annexure C - Brand Guidelines 37 COMPOSITE COMPOSITE COMPOSITE LOGO LOGO LOGO ELEMENTS ISOLATION 1 COLOUR A composite logo consists of a PARTNER LOGO, WHICH combined sponsor logo – which is MUST NOT BE BREACHED. made up of the brand logo and the A LINE AT THE BOTTOM AREA sponsor logo. The isolated area and DESCRIBES THE NATURE Just like the logo, and the combined The composite logo can be sponsor logo guidelines must be sponsor unit, the composite logo reproduced in single colours. followed here as well. OF THE RELATIONSHIP BETWEEN BRAND AND also has isolation area guidelines However, this colour must be the PARTNER.A HOLDING that should be followed. The main brand colour, i.e. Red A DESIGNATED SPACE dimensions of the isolated area IS PROVIDED FOR THE SHAPE HOLDS THE ENTIRE is shown as X, which is equal to UNIT TOGETHER. the height of the second largest hexagon in the logo unit. PRIMARY LOGO HOLDING SHAPE

SPONSOR SPONSOR SPONSOR x x SPONSOR LOGO x

OFFICIAL PARTNER SPONSOR OFFICIAL PARTNER x

OFFICIAL PARTNER

DESIGNATED TEXT

38 HERO INDIAN SUPER LEAGUE 2019-20 19 - Annexure C - Brand Guidelines 39 COMPOSITE 08 LOGO LOOK & FEEL SIZING The composite logo has minimum sizes that must be adhered to at all times. For print applications, the minimum height is 40mm. And for web applications, the minimum height is 113 pixels.

SPONSOR FOR PRINT HEIGHT SPONSOR 40mm & FOR WEB 113 pixels

OFFICIAL PARTNER

40 HERO INDIAN SUPER LEAGUE 2019-20 19 - Annexure C - Brand Guidelines 41 OUR OUR INSPIRATION INSPIRATION LOGO LOGO Hexagons are most commonly associated with footballs, and form the basis of the brand logo.

THIS ANGULAR STYLE SERVES AS THE INSPIRATION FOR THE BACKGROUND GRAPHICS AS WELL.

42 HERO INDIAN SUPER LEAGUE 2019-20 19 - Annexure C - Brand Guidelines 43 BACKGROUND BACKGROUND GRAPHIC GRAPHICS

Inspired by the feeling of winning THIS DYNAMIC NATURE OF when the team scores a goal, the THE GAME SERVES AS visual language comprises of the THE INSPIRATION FOR THE ball hitting the net with speed BRAND’S VISUAL STYLE. which disintegrates into small hexagons because of the force.

44 HERO INDIAN SUPER LEAGUE 2019-20 19 - Annexure C - Brand Guidelines 45 BACKGROUND GRAPHICS

GOA BENGALURU

CHENNAI HYDERABAD

GUWAHATI JAMSHEDPUR

ODISHA MUMBAI

KERALA KOLKATA

46 HERO INDIAN SUPER LEAGUE 2019-20 19 - Annexure C - Brand Guidelines 47 COMBINING ELEMENTS: GOA

HORIZONTAL CHENNAI The key to creating layouts for the THE STEPS SHOWN WILL Indian Super League is to ensure ENSURE THAT YOU HAVE that full justice is done to every A LAYOUT THAT LOOKS GUWAHATI element. In case of horizontal SEAMLESS AND COMPLETE. applications, the elements should never look like they are repeated or stretched. ODISHA

HERO INDIAN SUPER LEAGUE KERALA

BENGALURU HERO INDIAN SUPER LEAGUE

HYDERABAD HERO INDIAN SUPER LEAGUE JAMSHEDPUR

MUMBAI

KOLKATA

48 HERO INDIAN SUPER LEAGUE 2019-20 19 - Annexure C - Brand Guidelines 49 COMBINING ELEMENTS: VERTICAL In case of vertical application, THE STEPS SHOWN WILL care must be taken to ensure ENSURE THAT YOU HAVE that elements aren’t cropped A LAYOUT THAT LOOKS awkwardly. Important parts of SEAMLESS AND COMPLETE. the visual identity shouldn’t be missing either.

50 HERO INDIAN SUPER LEAGUE 2019-20 19 - Annexure C - Brand Guidelines 51 STADIUM BRANDING:

52 HERO INDIAN SUPER LEAGUE 2019-20 19 - Annexure C - Brand Guidelines 53 APPLYING APPLYING LOGO ON LOGO ON LOOK & FEEL LOOK & FEEL You must ensure that the logo You must ensure that the logo IF NEED BE, THE IF NEED BE, THE should always be placed against should always be placed against BACKGROUND GRAPHICS a clean white, or flat blue BACKGROUND GRAPHICS a clean white, or flat blue SHOULD BE MODIFIED TO SHOULD BE MODIFIED TO background. placing the logo on background. placing the logo on ACCOMMODATE THE LOGO. multi coloured/multi textured ACCOMMODATE THE LOGO. multi coloured/multi textured background is strictly prohibited background is strictly prohibited

X X

54 HERO INDIAN SUPER LEAGUE 2019-20 19 - Annexure C - Brand Guidelines 55 APPLYING APPLYING TEXT ON TEXT ON LOOK & FEEL LOOK & FEEL You must ensure that the text always appears against the red or blue colour of the brand. The text should always be in white colour and can appear on a textured background X X ADD ADD TEXT TEXT HERO INDIAN SUPER LEAGUE HERE HERE 2019-20

X X ADD ADD HERO INDIAN SUPER TEXT TEXT LEAGUE HERE HERE HERO INDIAN SUPER LEAGUE

56 HERO INDIAN SUPER LEAGUE 2019-20 19 - Annexure C - Brand Guidelines 57 09 GUIDELINES GUIDELINES FOR THE FOR THE CLUB CLUB SIGNAGES SIGNAGES Proportions and Positioning of the IMPORTANT: HERO INDIAN logos are to be followed as per the SUPER LEAGUE LOGO example shown on the page. SHOULD NOT BE SMALLER THAN THE BIGGEST LOGO ON THE SIGNAGE.

58 HERO INDIAN SUPER LEAGUE 2019-20 19 - Annexure C - Brand Guidelines 59 CLUB INCORRECT SIGNAGES USE OF THE EXAMPLES CLUB SIGNAGES

EXAMPLE 1 EXAMPLE 2 EXAMPLE 1 EXAMPLE 2 HERO HERO INDIAN SUPER INDIAN SUPER X X LEAGUE LEAGUE

CLUB LOGO SPONSOR HERO CLUB LOGO HEROSPONSOR INDIAN SUPER INDIAN SUPER LEAGUE LEAGUE

EXAMPLE 3 EXAMPLE 4 EXAMPLE 3 X EXAMPLE 4 X

SPONSOR

60 HERO INDIAN SUPER LEAGUE 2019-20 19 - Annexure C - Brand Guidelines 61 10 OUR TAGLINE TAGLINE

Our tagline is ‘Lets football’ FONT: INDUSTRY- Black Italic Lets football

62 HERO INDIAN SUPER LEAGUE 2019-20 19 - Annexure C - Brand Guidelines 63 INCORRECT STADIUM BRANDING USE OF ELEMENTS TAGLINE Come on India, Lets Football X Lets football Do not use the tagline with L and F as capital letters lets football X Do not use the tagline with l and f as small letters MERCHANDISE Lets Football!! X Do not use the tagline with any punctuation marks such as exclamation marks Come on India, Let's football Lets Football... Do not use the tagline with any punctuation marks such as ... X

Lets www.indiansuperleague.com /IndianSuperLeague Football X Do not break the tagline in two lines /Indsuperleague /IndianSuperLeague

64 HERO INDIAN SUPER LEAGUE 2019-20 19 - Annexure C - Brand Guidelines 65 Come on India, Let's football