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Download the South African Story 2009 TAKE THE SOUTH AFRICAN STORY TO NEW HEIGHTS To reach Brand South Africa, contact The International Marketing Council of South Africa (IMC) This book will help 103 Central Street, Houghton, Johannesburg, 2041, Gauteng, South Africa P.O. Box 87168, Houghton, South Africa, 2041 Tel: +27 11 483 0122 Fax: +27 11 483 0124 E-mail: [email protected] Web site: www.brandsouthafrica.com SA Web Portal: www.southafrica.info This book will help to rise to the opportunities in South Africa Interesting facts and figures, the entertainment and heart-stopping action of the 2010 FIFA World Cup™ and business opportunities, here you’ll find it all. As you discover the people, passions and ideas that shape South Africa we know you will feel inspired. So read, enjoy and make plans to write your own chapter in the South African Story. INDEX The heights this booklet takes you to Geographic Location 01 2010 Fifa World CupTM Extravaganza 03 Infrastructure Boom 07 Hospitality and Tourism 09 South Africa’s Economy 15 Investment Opportunities 17 Education and Training 21 Everyday Heroes 23 Arts and Culture 27 Sporting Events hosted in South Africa 29 Sources 31 GEOGRAPHIC LOCATION Locate yourself in Africa’s uppermost investment destination South Africa: Vital Statistics Geographic location: 29 00 S, 24 00 E or at the tip of Africa Official name: Republic of South Africa Capitals: Cape Town (legislative), Pretoria (administrative), Bloemfontein (judicial) Provinces: Eastern Cape, Free State, Gauteng, KwaZulu-Natal, Limpopo, Mpumalanga, Northern Cape, North West, Western Cape Total land area: 1 219 912 square kilometres (471 011 square miles) Total coastline: 2 798 kilometres (1 739 miles) Population: 49 052 489 (July 2009, est) Official languages: Afrikaans, English, isiNdebele, isiXhosa, isiZulu, Sepedi, Sesotho, Setswana, siSwati, Tshivenda and Xitsonga Currency: Rand. R1 = 100 cents Time: GMT + 2 hrs International dialing code +27 Head of State: President Jacob Zuma Form of State: Federal, comprising a central government and nine provincial governments Legal System: Based on Roman Dutch law and 1996 Constitution National Legislature: Bi-cameral parliament, elected every five years, comprising a 400-seat National Assembly and a 90-seat Council of Provinces Electoral System: List-system with proportional representation based on universal adult suffrage GDP purchasing power parity $ 489.7 billion (2008 est) GDP real growth rate: 2.8% (2008 est) CPI 8.5 % (March 2009) PPI 5.3% (March 2009) CPIX 9.1% (March 2009) Exports: Gold, minerals, diamonds, metals and metal products, foods, automotive components Imports: Machinery, transport equipment, manufactured goods, chemicals, oil Main Trading Partners: Africa ( Nigeria, DRC, Zambia, Kenya) Germany, USA, UK, China, Japan, France 01 2010 FIFA WORLD CUP™ EXTRAVAGANZA An experience to inspire you and the world Join football enthusiasts from around the world when they descend on South Africa for the 2010 FIFA World Cup ™ and you will be making history. For the Relax and enjoy yourself first time ever this legendary tournament will be hosted in Africa – a land that has spawned many celebrated football stars. Soak up the glitz, glamour and raw A comprehensive medical service, including 24-hour medical treatment and disaster excitement of the World Cup and then take time out to explore the untouched African bush. Something no other FIFA World Cup™ could offer. management will be provided by the Department of Health in every one of the 9 host cities. An improved infrastructure that will continue to benefit all the residents As your hosts, South Africans have been sweating it out under the African sun to build and refurbish stadiums designed to impress even the toughest guests. of South Africa long after the final whistle has been sounded. By June 2010 these 10 stadiums will be ready to seat over half a million fans. Experience the drama first hand and make sure you are there. All visitors to the 2010 FIFA World Cup™ will be protected by a specially trained See for yourself what a budget of R18.9 billion can build. And perhaps get the chance to meet some of the people who directly benefited from this project. police force. A massive recruitment drive and training initiative will see the force grow to over 190 000 by the end of 2009. A budget of R665 million will be spent on Fans score in the job market crucial equipment and training. By 2008, the build-up to 2010 FIFA World Cup™ had already created 80 000 definition public broadcast. So if you don’t have tickets to the opening game; make job opportunities in the local hospitality sector. It is estimated that by 2010 this friends with a local. It’s all about the game sector will employ an additional 116 000 people. While formal employment in In the run up to the 2010 FIFA World Cup™ South Africa’ s National team, Bafana the construction industry has grown to 100 000, providing valuable skills to the The one billion rand switch over from analogue to digital television will allow Bafana, has done its nation proud. After failing to qualify for Afcon, the Boys ended economy beyond 2010. In addition low-income households earned over R2 billion more South Africans to access the internet via their TVs. So after the game feel free 2008 on a winning streak which has continued into 2009. Sports and Recreation in income as a direct result of the stadium construction. to send an email. South Africa (SRSA) together with its partners have campaigned to galvanise support for South Africa’s national team, with the support of local football greats including A more inspiring way to travel Lucas Radebe and Doctor Khumalo. Work is currently in progress to upgrade South Africa’s airports to cope with the deluge of 2010 FIFA World Cup™ visitors. The R5.2 billion project will see all South Africa will deliver As soccer fever grips the country, there is more reason and opportunity to invest international airports offer facilities, comforts and security on a par with the best in in soccer and physical recreation development. SRSA has invested R212 million in the world. We know you’ll love it. a world class event that school and community sport. Another initiative, The Schools Football World Cup, will run concurrently with the Confederations Cup and 2010 FIFA World Cup™. As In addition the year 2010 has been the inspiration to accelerate South Africa’s use of part of a larger schools programme, 12 million children will be able to share in the intelligent transport systems in order to manage congestion, incident response and will forever change FIFA World Cup™ philosophy of fair play, healthy lifestyle and multiculturalism. travel demand. In the host cities money is being spent to improve road infrastructure, build a rapid transport system and the Gautrain (South Africa’s first rapid transport the perceptions of the Between 2007 and 2010, R25 million will be spent on club development at provincial train service). Wherever you’re visiting from, you’ll find a trip on the Gautrain is a truly level. This, as well as improved facilities as a result of hosting the tournament, is world-class experience. certain to discover and nurture South African talent, allowing the country to perform international community, admirably in the international sporting arena. Sharing the spectacle with the world The 2010 FIFA World Cup™ has also given South Africa’s Information and and also ensure a lasting Communications Technology a massive boost. The satellite and telecom infrastructure Africa’s time has come, will support a transmission capacity of 40 gigabytes per second. Feel free to wave at legacy for the people absent friends and family – they’ll see you clearly. in the year 2010 the world will arrive By the start of the tournament close to 80% of South African viewers will have access of Africa in South Africa and share the glory. to digital television. The opening game will be South Africa’s inauguration of high President Jacob Zuma 03 Port Elizabeth, Nelson Mandela Stadium - Artist’s impression My 2010 FIFA World Cup™ To-Do List Learn to Diski Dance, visit www.southafrica.info and follow the links Buy 2010 tickets Book accommodation Buy a vuvuzela, buy a makarapa Plan sightseeing and holiday in South Africa Fly your flag Gauteng, Soccer City Stadium - Artist’s impression Durban, Moses Mabhida Stadium - Artist’s impression 05 INFRASTRUCTURE BOOM Better infrastructure so you can work smarter Infrastructure projects will help to keep the economy buoyant in times that are clearly challenging. Government and state- owned enterprises will spend a whopping R787 billion over the next three years on diverse developments. The funds have been allocated to projects that will significantly advance industrial operations and public service delivery. They include improving rail and road infrastructure, an innovative bus rapid transit system, as well as the building of clinics, schools and housing for the poor. Keeping you in touch Keeping you moving – fast The once under serviced telecommunications industry continues The Gautrain, a R25 billion rapid rail network consists of two to develop at cyber speed. Neotel, South Africa’s second fixed interconnected services. One service that connects Sandton to line operator made deals worth one billion Rand in its first year OR Tambo airport and the other connecting Tshwane to the of operation. With even bigger numbers in the offing, Neotel Johannesburg CBD. There will be ten stations along the 80km and mobile service provider MTN have joined forces to roll route but trains will only stop for about 45 seconds at any out an optic fibre network that will connect all of South Africa’s one station. With a top speed of 160km/h the Gautrain will major centres.
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