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Media Resource Kit Contents Media rEsOuRCe KIt Current as at September 2020 Welcome to the 2021 Adelaide Fringe Media Contacts List & Resource Kit Contents Here you will find the information necessary to contact local, Golden Publicity Tips . 2 interstate and national media, of all types . This list has been compiled by the Adelaide Fringe publicity team in conjunction Writing A Media Release . 3 with many of our media partners . Many of these media partners Online Media Kit . 3 have offered generous discounts to Adelaide Fringe artists . Please ensure that you identify yourself clearly as an Adelaide Print Media . 4 Adelaide Fringe artist if you purchase advertising space . Adelaide Print And Online Media: Street Press . 5 The Adelaide Fringe Media Department is here to Adelaide Online Media . .6 help and advise you on all matter’s media . Adelaide Fringe Inc, 136 Frome Street, Adelaide Adelaide Television Media . 8 +61 8 8100 2000 Adelaide Mainstream Radio . 9 [email protected] www.adelaidefringe.com.au Adelaide Community Radio . 11 National Print And Online Media . 12 National Street Press . 12 National Online Media . 13 National Radio . 14 Publicists . 15 Adelaide Fringe Contacts . 15 1 GoLDeN PuBLiCITY TiPs Every year there are hundreds of shows that participate in Adelaide Fringe and while they all deserve media attention, it is essential that you know how to market your event effectively to journalists and make your show stand out . A vibrant pitch and easy-to-access information is the key to getting your share of the media love . Most time-poor journalists would prefer to receive an email containing a short pitch, press release, photo/s and video clip rather than a phone call – especially in the first instance . Here are some tips from the Adelaide Fringe Publicity Team on how to sell your story to the media: 1. Ensure you upload a Media Kit to 3. Borrow a pair of fresh eyes 6. Save your media release as a PDF AVR (‘Media’ section, upload file) Asking someone to read and review your Put your contact details into the email as These appear on our web page that Media Release and emails for correct well as on the press release . only journalists can see and the kits spelling, grammar and appeal can help . encourage them to find out more about 7. Personalise all your communication you and your show . A Media Kit usually 4. Contact details should always to the Media consists of a short but succinct Media feature on your release Release (see next points), and strong, Never start an email with “To who it may clean photography (see next points) . Including them makes you approachable concern” (or equivalent) . Never send and available to the media . Add a contact the same media release to a variety If you need help uploading the kit, name, at least one phone number, an of different media . You should target contact the Artists & Venues team at: email address, as well as links to any specific media organisations likely to be [email protected] websites or social networking pages . interested in your event . Find out what a 08 8100 2022 particular organisation is most interested in and tailor each release specifically 5. Attach a clear image to your Media 2. A good media release is never to each organisation . For instance, Release, ideally a photograph more than one page an arts magazine might be interested A strong photo will increase the in the artistic inspiration of an event, It has a clear and strong title and conveys likelihood of a story being published so while a lifestyle magazine will be more the points of Who, What, Where, When, readers immediately get a feel for the interested in the personal back stories Why, How Much and How Many of your event and journalists don’t need to hunt of those involved . Similarly, think about event in a snappy manner . Make sure around . It should be a JPG file and around the demographic of the media outlet; to include the event’s name, dates, the 1 .5 MB in file size to be flexible enough to e .g . would your show appeal to an older venue and names of key artists . be reproduced on web or print . audience and be more appropriate for 5AA than Nova? Remember, when preparing any media-related communications, always focus on why your story is more newsworthy than everyone else’s; how your story impacts on other people; and why they should be interested . If you have any questions about how to conduct a Media Call or select the most ‘newsworthy’ angle for your event, don’t hesitate to contact the Adelaide Fringe in-house publicist: Natalie Farinola – Publicist [email protected] 2 WrITiNG a meDia rEleasE A Media Release is aimed at providing a ‘hook’ for media 1. Release Date to generate a specific story . It should answer the following: Usually media releases will be for immediate use, however Who, What, When, Where, Why, How much and How Many . there will be times when you want the press to know about • Consider the tone and style of the publication, website something early but not actually print the information until or station to which you are sending your press release . after a specific date . In the top corner you should write: Is it serious, gossipy, mainstream or underground? FOR IMMEDIATE RELEASE Put the strongest part of the news story in your first • Or to delay the release, write: couple of paragraphs . Do not let your release run over a page as most journalists will not bother to read it . EMBARGOED TIL 9.00AM, 16 FEB 2020 • Consider the end reader . What would inspire them to attend the event and what practical information would 2. Headline he/she need in order to attend or buy tickets? Your headline should be clear and simple . Don’t be too gimmicky • Check and double check the release for date and spelling or funny . You want to catch someone’s attention because the errors (especially of names), and factual inaccuracies . headline is strong, not because they don’t understand the joke . The mobile number of the person writing the release or a representative from the group should appear at the bottom of the page, 3. Lead Paragraph • Writing for the media is different from writing for marketing . Your lead paragraph must support the headline and contain For example, don’t use words like ‘awesome’, ‘fabulous’ etc the whole point of the story . This is where you answer the as a statement of fact as you would in marketing . “who, what, why, where and when” questions . The quality of the first paragraph can determine whether the news release is • Positive statements about your show must be attributed used . It must stand on its own and serve as a concise summary to someone (e .g . your spokesperson) in the form of a quote . of what you what you are doing . 4. Body Write the release in present tense and as you would expect to see it in print . Make sure your paragraphs are no longer than OnlinE MEDia kIT three lines wherever possible . The following paragraphs develop what you have said in the During the registration process, you will be able to first paragraph . Here you provide details of achievements, awards upload an Online Media Kit for each event you register . and all other points of interest and importance . Keep it simple, Accredited media members will then be able to log sharp and memorable, and to one major point per sentence . into a special section of our website to download the Include background information on you and your show; materials you provide . The types of media the Fringe journalists love funny, quirky or interesting details, elaborate accredits are reviewers, journalists, radio announcers, on your introduction (in-house jokes or humour relating arts editors as well as other people in the media that to religion, politics, culture or country should be carefully will report of the Fringe . considered) . Use quotes to tell the story of the event from the The types of materials you can provide are: performers, characters, director, artist or curator . Up to 3 images for the media to use in any articles or publications, Press Releases, Detailed Biographies, 5. Closing Paragraph Images for use by the media (at least 1MB and should The final paragraph should provide interesting background have a resolution of 300dpi) . information on you and your event . You can provide reviewers’ quotes, information on when and where the event will occur IMPORTANT: Any images that you upload should be and state that tickets can be purchased at FringeTIX . Signify appropriately titled with information that the media may the document’s end with: need . This may include: Image title, Artist, Date, Medium -ENDS- and dimensions (if Visual Artist), Photographer credit . Press releases and biographies 6. Contact Details All documents should be in either Word or PDF format . There is no restriction on word count, however it is Always include your contact details and social channel links recommended that documents be quick to download at the bottom of your media release, as in the following: and print . Press releases should be limited to one page . For further information, please contact: Your name, Title, Tel / Mob, Email, Social links 3 adelaIdE Print Media SA Life The Sunday Mail Monthly glossy magazine . Aim is to cover ‘the best of The Sunday Mail is the weekly Sunday edition of the Adelaide and South Australia’, showcasing designers, Advertiser paper and the emphasis is on recreation, sport, artists, entrepreneurs, business people, chefs, and wine entertainment and the Adelaide social scene .
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