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Websites That Drive Sales Cost-Effective Shipping VOLUME 7 ISSUE 6 FINANCING & PAYMENT SOLUTIONS THAT EVOLVE YOUR BUSINESS WEBSITES THAT DRIVE SALES COST-EFFECTIVE SHIPPING FOR EVERYTHING FROM MACHINERY TO PARTS Sandhills Magazine VOLUME 7, ISSUE 6 E-COMMERCE & THE FUTURE OF EQUIPMENT SALES 22 Convert Leads Into Sales With E-Commerce SUCCESS WITH SANDHILLS 24 Integrated Shipping Streamlines 36 LICA & Sandhills Global E-Commerce Sales Partners on the Road to CONEXPO 2020 26 Automated Invoicing 44 Aerial Titans Reduce Errors & Increase Efficiency 28 Target The Right Market Sandhills’ Construction Brands INDUSTRY BUZZ Bring Better Results 4 Sandhills Global Forum 32 High Quality Photos Generate Leads Two-Day Event Provides Networking 5 Tips For Better Photos & Industry Insights 34 Fast Track Iron 46 Industry News Buy & Sell At Wholesale 68 New At Sandhills 40 7 Reasons To Upgrade Updates & Rollouts This Month Premium Websites From Sandhills ABOUT SANDHILLS GLOBAL UPGRADE PAYMENT PROCESSING 48 Retail Equipment Magazines & Websites 9 It’s Time To Revisit Your Payment Processing 52 Rental, Wholesale & Auction 10 Avoid Rate Headaches Payment Processing Doesn’t Have To Be Complicated 54 Aircraft Magazines & Websites 12 Find Hidden Fees 56 International Brands Never Settle For Anything Less Than 100% Transparency 58 The Story Of Sandhills Global 14 Recapture Rates Going From Cost-Effective Rates To No Cost 64 Sandhills Global Locations Worldwide 66 Five Decades Strong 2 Sandhills Magazine 10 AVOID RATE HEADACHES WHAT’S IN A NAME? Sandhill cranes make an annual migratory trek from Texas to Canada, stopping en masse at Nebraska’s Platte River valley. In a similar way, Nebraska has proven to be a bountiful resource for Sandhills Global. In the cranes’ behavior, the company finds another important characteristic that it aims to model: Just as the success of the whole flock depends on the efforts of each individual bird, Sandhills Global depends on the contributions, talents, TARGET THE RIGHT MARKET and potential of each of its individual 28 employees, now nearly 1,400. Copyright 2019 by Sandhills Global. All rights reserved. Reproduction of material appearing in Sandhills Magazine is strictly prohibited without written consent. Contact Sandhills Global: www.sandhills.com [email protected] phone: (800) 331-1978 fax: (402) 479-2195 44 AERIAL TITANS Print ISSN: 2377-2581 Online ISSN: 2474-0624 Sandhills Magazine 3 SANDHILLS GLOBAL FORUM TWO-DAY EVENT PROVIDES NETWORKING & INDUSTRY INSIGHTS ark your calendars, Sandhills’ seminars focused on improving business MGlobal Forum is coming up operations and achieving maximum August 6th and 7th in Lincoln, Nebraska. benefit from Sandhills’ products and Hundreds of professionals in the services. There will also be an opportunity construction, agriculture, transportation, to listen to three distinguished speakers and aviation industries will be in throughout the day before capping off the attendance to discuss key challenges in event with a reception at Sandhills Global’s their sectors. The annual forum provides headquarters. New this year is an app opportunities to network, collaborate, that will keep attendees updated on the and learn through seminars, one-on- schedule, provide directions to events, and one workshops, roundtable discussions, offer detailed information on seminars, and more. The Global Forum also workshops, and other happenings. gives Sandhills customers a sneak peek at product evolutions and upcoming WORKSHOPS launches that keep their businesses on the The forum will feature a number of cutting edge. workshops to help dealers tackle business challenges. Those interested in starting WHAT TO EXPECT an e-commerce site can get all the The two-day event kicks off with a golf information they need about the process scramble and reception. For the non- including inventory management, golfers, there will be a tour of Memorial financing, payment processing, taxes, Stadium, home of the Cornhuskers, and a and shipping. Dealers can also learn more tour of the Museum of Speed, dedicated to about financing and payment processing, preserving automotive and racing history. how to manage day-to-day workflow with Come early on Wednesday for workshops, Snow Cloud, analyzing current trends in industry-specific roundtables, and inventory values with FleetEvaluator, 4 Sandhills Magazine AUGUST 6TH & 7TH and the key advantages of hosting a website with Sandhills. For auctioneers there will be a workshop covering Sandhills’ comprehensive line of auction platforms and services. Pre-AuctionTime, AuctionTime, Equipmentfacts, HiBid, CollectorCarfacts, and Auction Flex 360 will all be covered. GET REGISTERED TODAY Dealers who attend the forum can network with other professionals in their industry and gain insights into current trends, troubleshoot business challenges with individualized feedback, and more. Don’t miss out on this unique opportunity. Attendees can register through the Sandhills Cloud or contact their rep. Sandhills Magazine 5 ABOUT THE SPEAKERS This year’s forum features three speakers who are experts in their fields including intellectual property, market analysis, and working hard and staying motivated to achieve success. ROBERTA L. CHRISTENSEN experience in drafting and negotiating development, ATTORNEY AT KOLEY JESSEN purchase, license and subscription agreements enables As the Chair of Koley Jessen’s Intellectual Property Practice her and her team to conduct effective due diligence and Group, Roberta Christensen is called upon by clients and structure the form of agreement that best meets her colleagues to provide business-practical, timely counsel on clients’ needs. intellectual property matters. All intellectual property used by a business has a ROB WERTHEIMER life cycle. That life cycle commences with conception FOUNDING PARTNER and development, or with respect to that particular AT MELIUS RESEARCH business, may commence with purchase or license. With Rob Wertheimer is a founding partner of Melius Research, a particular emphasis in trademark law and long-standing where he serves as the Director of Research and lead relationships with intellectual property attorneys around research analyst for the global machinery sector. He brings the world, Roberta helps clients understand the options more than a decade of machinery research experience to available to them in protecting their valuable proprietary Melius, and has been recognized as a top three analyst by intellectual property at home and abroad, and in applying Institutional Investor at both Barclays and Morgan Stanley. for and receiving the protections offered under applicable Most recently, Mr. Wertheimer was the lead machinery law. In many instances, businesses wish to acquire, rather analyst at Barclays. Prior to Barclays, he led the machinery than develop, intellectual property. Roberta’s extensive coverage at Vertical Research and Morgan Stanley and SANDHILLS GLOBAL FORUM started his career covering beverage and retail across Latin to become the first rookie free agent to start for the America as an associate on a top-ranked team. He also Dallas Mavericks. This astonishing journey provides the worked for several years as a strategy consultant for small foundation for the powerful principles Walter teaches businesses in manufacturing and retail. Mr. Wertheimer today. Walter’s stories give listeners a road map they can began his career in the Peace Corps in Niger, West Africa, follow to reinvent themselves and recover the confidence working with agriculture, forestry, and water resources in a they need to level up in their professional lives. Drawing small rural village. on lessons learned in the trenches both in sales and as an He earned a B.A. in Geology from Carleton College in entrepreneur, Walter’s presentations open up new ways of 1994 and an MBA from Duke’s Fuqua school of business looking not only at business challenges, but also in 2002. Mr. Wertheimer is fluent in French and Hausa. He the world. lives in Brooklyn with his family. Through his keynotes, workshops, books and CDs, Walter teaches that when you learn to eliminate excuses, WALTER BOND understand the power of mentorship and control your MOTIVATIONAL SPEAKER mind set, that confidence and success are possible Like many young men growing up in Chicago, Walter Bond for all who desire it. Recognized as one of the world’s dreamed of becoming an NBA athlete. Facing injuries preeminent experts on sales, motivation, and leadership, and other challenges with unusual determination, he Walter has been helping people turn self-limiting beliefs rose from being a reserve player coming off the bench into self-empowering strategies for more than a decade. UPGRADE YOUR WEBSITE Building and maintaining a professional LAUNCH A PROFESSIONAL WEBSITE website has never been easier. Premium IN 3 EASY STEPS hosted websites from Sandhills showcase your equipment and services, reach buyers 1. Consult with professionals. in your market, and generate viable leads. They're also equipped with e-commerce, 2. See a demo. turning a cost center into a profit center. Getting started is easy and cost-effective. 3. Launch your new website. Success with Currency IT’S TIME TO REVISIT YOUR PAYMENT PROCESSING ayment processing fees are a major cost center for businesses large with a laundry list of fees, which might be buried in a statement Pand small. The National Retail Federation puts credit card processing or legal fine print, the solution ultimately adds to your costs. fees between two and four percent on each transaction; for purchases in If you’re using separate companies for credit card processing, the tens of thousands of dollars—that’s a huge hit to your bottom line. financing, and invoicing, you’re likely paying more than you If you haven’t evaluated these costs, it’s time for a hard look at just how should and missing opportunities to recoup fees as revenue. If much money is coming off the top of every single sale. financing isn’t fast, secure, or cost-effective for customers, you’re losing out on sales. And what about online sales? When your PAYMENT PROCESSING PITFALLS payment processor doesn’t integrate with your website or support Traditional payment processing solutions often lead to problems.
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