VOLUME 7 ISSUE 6

FINANCING & PAYMENT SOLUTIONS THAT EVOLVE YOUR BUSINESS

WEBSITES THAT DRIVE SALES

COST-EFFECTIVE SHIPPING FOR EVERYTHING FROM MACHINERY TO PARTS Sandhills Magazine VOLUME 7, ISSUE 6

E-COMMERCE & THE FUTURE OF EQUIPMENT SALES

22 Convert Leads Into Sales With E-Commerce SUCCESS WITH SANDHILLS

24 Integrated Shipping Streamlines 36 LICA & Sandhills Global E-Commerce Sales Partners on the Road to CONEXPO 2020

26 Automated Invoicing 44 Aerial Titans Reduce Errors & Increase Efficiency

28 Target The Right Market Sandhills’ Construction Brands INDUSTRY BUZZ Bring Better Results 4 Sandhills Global Forum 32 High Quality Photos Generate Leads Two-Day Event Provides Networking 5 Tips For Better Photos & Industry Insights

34 Fast Track Iron 46 Industry News Buy & Sell At Wholesale 68 New At Sandhills 40 7 Reasons To Upgrade Updates & Rollouts This Month Premium Websites From Sandhills ABOUT SANDHILLS GLOBAL UPGRADE PAYMENT PROCESSING 48 Retail Equipment Magazines & Websites 9 It’s Time To Revisit Your Payment Processing 52 Rental, Wholesale & Auction 10 Avoid Rate Headaches Payment Processing Doesn’t Have To Be Complicated 54 Aircraft Magazines & Websites

12 Find Hidden Fees 56 International Brands Never Settle For Anything Less Than 100% Transparency 58 The Story Of Sandhills Global 14 Recapture Rates Going From Cost-Effective Rates To No Cost 64 Sandhills Global Locations Worldwide

66 Five Decades Strong

2 Sandhills Magazine 10 AVOID RATE HEADACHES WHAT’S IN A NAME? Sandhill cranes make an annual migratory trek from Texas to Canada, stopping en masse at Nebraska’s Platte River valley. In a similar way, Nebraska has proven to be a bountiful resource for Sandhills Global. In the cranes’ behavior, the company finds another important characteristic that it aims to model: Just as the success of the whole flock depends on the efforts of each individual bird, Sandhills Global depends on the contributions, talents, TARGET THE RIGHT MARKET and potential of each of its individual 28 employees, now nearly 1,400.

Copyright 2019 by Sandhills Global. All rights reserved. Reproduction of material appearing in Sandhills Magazine is strictly prohibited without written consent.

Contact Sandhills Global: www.sandhills.com [email protected] phone: (800) 331-1978 fax: (402) 479-2195 44 AERIAL TITANS Print ISSN: 2377-2581 Online ISSN: 2474-0624

Sandhills Magazine 3 SANDHILLS GLOBAL FORUM TWO-DAY EVENT PROVIDES NETWORKING & INDUSTRY INSIGHTS

ark your calendars, Sandhills’ seminars focused on improving business MGlobal Forum is coming up operations and achieving maximum August 6th and 7th in Lincoln, Nebraska. benefit from Sandhills’ products and Hundreds of professionals in the services. There will also be an opportunity construction, agriculture, transportation, to listen to three distinguished speakers and aviation industries will be in throughout the day before capping off the attendance to discuss key challenges in event with a reception at Sandhills Global’s their sectors. The annual forum provides headquarters. New this year is an app opportunities to network, collaborate, that will keep attendees updated on the and learn through seminars, one-on- schedule, provide directions to events, and one workshops, roundtable discussions, offer detailed information on seminars, and more. The Global Forum also workshops, and other happenings. gives Sandhills customers a sneak peek at product evolutions and upcoming WORKSHOPS launches that keep their businesses on the The forum will feature a number of cutting edge. workshops to help dealers tackle business challenges. Those interested in starting WHAT TO EXPECT an e-commerce site can get all the The two-day event kicks off with a golf information they need about the process scramble and reception. For the non- including inventory management, golfers, there will be a tour of Memorial financing, payment processing, taxes, Stadium, home of the Cornhuskers, and a and shipping. Dealers can also learn more tour of the Museum of Speed, dedicated to about financing and payment processing, preserving automotive and racing history. how to manage day-to-day workflow with Come early on Wednesday for workshops, Snow Cloud, analyzing current trends in industry-specific roundtables, and inventory values with FleetEvaluator,

4 Sandhills Magazine AUGUST 6TH & 7TH

and the key advantages of hosting a website with Sandhills. For auctioneers there will be a workshop covering Sandhills’ comprehensive line of auction platforms and services. Pre-AuctionTime, AuctionTime, Equipmentfacts, HiBid, CollectorCarfacts, and Auction Flex 360 will all be covered.

GET REGISTERED TODAY Dealers who attend the forum can network with other professionals in their industry and gain insights into current trends, troubleshoot business challenges with individualized feedback, and more. Don’t miss out on this unique opportunity. Attendees can register through the Sandhills Cloud or contact their rep.

Sandhills Magazine 5 ABOUT THE SPEAKERS

This year’s forum features three speakers who are experts in their fields including intellectual property, market analysis, and working hard and staying motivated to achieve success.

ROBERTA L. CHRISTENSEN experience in drafting and negotiating development, ATTORNEY AT KOLEY JESSEN purchase, license and subscription agreements enables As the Chair of Koley Jessen’s Intellectual Property Practice her and her team to conduct effective due diligence and Group, Roberta Christensen is called upon by clients and structure the form of agreement that best meets her colleagues to provide business-practical, timely counsel on clients’ needs. intellectual property matters. All intellectual property used by a business has a ROB WERTHEIMER life cycle. That life cycle commences with conception FOUNDING PARTNER and development, or with respect to that particular AT MELIUS RESEARCH business, may commence with purchase or license. With Rob Wertheimer is a founding partner of Melius Research, a particular emphasis in trademark law and long-standing where he serves as the Director of Research and lead relationships with intellectual property attorneys around research analyst for the global machinery sector. He brings the world, Roberta helps clients understand the options more than a decade of machinery research experience to available to them in protecting their valuable proprietary Melius, and has been recognized as a top three analyst by intellectual property at home and abroad, and in applying Institutional Investor at both Barclays and Morgan Stanley. for and receiving the protections offered under applicable Most recently, Mr. Wertheimer was the lead machinery law. In many instances, businesses wish to acquire, rather analyst at Barclays. Prior to Barclays, he led the machinery than develop, intellectual property. Roberta’s extensive coverage at Vertical Research and Morgan Stanley and SANDHILLS GLOBAL FORUM

started his career covering beverage and retail across Latin to become the first rookie free agent to start for the America as an associate on a top-ranked team. He also Dallas Mavericks. This astonishing journey provides the worked for several years as a strategy consultant for small foundation for the powerful principles Walter teaches businesses in manufacturing and retail. Mr. Wertheimer today. Walter’s stories give listeners a road map they can began his career in the Peace Corps in Niger, West Africa, follow to reinvent themselves and recover the confidence working with agriculture, forestry, and water resources in a they need to level up in their professional lives. Drawing small rural village. on lessons learned in the trenches both in sales and as an He earned a B.A. in Geology from Carleton College in entrepreneur, Walter’s presentations open up new ways of 1994 and an MBA from Duke’s Fuqua school of business looking not only at business challenges, but also in 2002. Mr. Wertheimer is fluent in French and Hausa. He the world. lives in Brooklyn with his family. Through his keynotes, workshops, books and CDs, Walter teaches that when you learn to eliminate excuses, WALTER BOND understand the power of mentorship and control your MOTIVATIONAL SPEAKER mind set, that confidence and success are possible Like many young men growing up in Chicago, Walter Bond for all who desire it. Recognized as one of the world’s dreamed of becoming an NBA athlete. Facing injuries preeminent experts on sales, motivation, and leadership, and other challenges with unusual determination, he Walter has been helping people turn self-limiting beliefs rose from being a reserve player coming off the bench into self-empowering strategies for more than a decade. UPGRADE YOUR WEBSITE

Building and maintaining a professional LAUNCH A PROFESSIONAL WEBSITE website has never been easier. Premium IN 3 EASY STEPS hosted websites from Sandhills showcase your equipment and services, reach buyers 1. Consult with professionals. in your market, and generate viable leads. They're also equipped with e-commerce, 2. See a demo. turning a cost center into a profit center. Getting started is easy and cost-effective. 3. Launch your new website. Success with Currency

IT’S TIME TO REVISIT YOUR PAYMENT PROCESSING

ayment processing fees are a major cost center for businesses large with a laundry list of fees, which might be buried in a statement Pand small. The National Retail Federation puts credit card processing or legal fine print, the solution ultimately adds to your costs. fees between two and four percent on each transaction; for purchases in If you’re using separate companies for credit card processing, the tens of thousands of dollars—that’s a huge hit to your bottom line. financing, and invoicing, you’re likely paying more than you If you haven’t evaluated these costs, it’s time for a hard look at just how should and missing opportunities to recoup fees as revenue. If much money is coming off the top of every single sale. financing isn’t fast, secure, or cost-effective for customers, you’re losing out on sales. And what about online sales? When your PAYMENT PROCESSING PITFALLS payment processor doesn’t integrate with your website or support Traditional payment processing solutions often lead to problems. e-commerce, you’re leaving money on the table. Perhaps worst What’s more, incomplete solutions drain your time and resources. If of all, payment processors are notorious for lacking the support your current payment processor uses a complex rate structure with businesses need. When you have a problem with a payment or a sliding scale from card-to-card and transaction type, you might be need a new solution and you don’t have an account manager to misled in a way that makes it difficult for you to know if the rate contact, business is stalled. The right solution removes this issues you were quoted is the rate you are paying. If your statement comes from the equation and relives your bottom line of their impact.

10 12 14 16 18 AVOID RATE FIND HIDDEN FEES RECAPTURE CAPITALIZE THE PROOF HEADACHES RATES WITH CURRENCY IS IN THE PROFIT AVOID RATE HEADACHES PAYMENT PROCESSING DOESN’T HAVE TO BE COMPLICATED

n an ideal world, all payment processors percentage taken from their bottom line. minimize your cost. Equipment dealerships, Iwould use an easy-to-understand The lack of transparent costs can be of course, need a provider that knows rate structure without confusing tiers, particularly stressful for equipment sellers. how to reduce costs when processing minimums, assessment charges, and other Let’s say, for example, you’ve recently sold transactions for big-ticket items. The ideal undisclosed or costly markups. When just a $10,000 attachment and the customer financial partner will provide customers reading through your monthly statement is set on paying for it with a credit card. with additional buying power, namely seems like an exercise in frustration and The difference between a 2% ($200) and through financing options and the ability futility, it’s time to make a change. A 4% ($400) rate for credit card processing to support a number of payment methods payment processing platform that’s simple, is substantial. during checkout. Similarly, you should fast, and safe for both buyers and sellers With clearly defined rates and terms also consider if the payment processor has starts with a transparent rate structure. (a flat-rate, transparent pricing structure) transaction restrictions and spending limits you always know the costs associated that might get in the way of paying for a COSTS THAT IMPACT with payment processing. In addition to larger purchase. PROFITS being easy to understand, a clearly defined To appreciate why traditional credit rate structure gives payment processors RECAPTURE YOUR RATE and debit card payments are so often nowhere to hide and bundle fees and The old approach to payment processing so confusing, it helps to know what markups into your rate. left only one option for businesses looking happens behind the scenes. From to reduce processing costs: Find the secure transmission to authentication, GET THE LOWEST RATE provider who offered the lowest rates and authorization, and settlements, each step The complexity surrounding payment smallest fees. Today’s processors take a more of every transaction comes with a cost. processing, of course, makes it difficult modern approach. CurrencyPay provides a These costs vary by transaction—including for any business to truly determine if they transparent rate with a chance to recapture the type of card used, the industry, and are getting the lowest rate possible. Any processing fees through incentive programs, even the amount of the sale; conventional search for a payment processing solution generating a rebate to effectively reduce or pricing models with sliding rate scales should start by looking for a provider who completely eliminate your processing fees. make it difficult for a business to verify the can offer payment solutions designed to Read more about how it works on page 14.

10 Sandhills Magazine Success with Currency

TRADITIONAL PAYMENT PROCESSING

Discount Rate 2.4% Monthly Fees 0.20% Card Transactions Greater Than $1,000 0.15% Network Fees 0.15% Card-Not-Present Surcharge 1.0%

TOTAL 3.9%

Card-Present Rate 2.49% Card-Not-Present Rate 3.49% Earn Rebates To Reduce Effective Rate

ACCEPT ALL PAYMENTS Look for a payment processor who gives you the ability to quickly and securely process all kinds of payments, including debit card, e-check, ACH, and custom financing, to give customers more options. Large-ticket transactions, such as equipment and attachments, are often well suited for financing solutions. The value of fast, easy, and reliable financing for equipment dealers cannot be overstated.

Sandhills Magazine 11 FIND HIDDEN FEES NEVER SETTLE FOR ANYTHING LESS THAN 100% TRANSPARENCY

t’s not uncommon for payment processors such as the PCI (Payment Card Industry) from processor to processor. Less-than- Ito tack on a host of fees that significantly compliance fees, to predictable schedule reputable processors might even hide these increase your processing costs—especially fees and incidental fees, these markups fees within the terms of your agreement, when taken in aggregate. From basic fees, are far from standardized, differing widely buried in the fine print. In an already

THE CURRRENCYPAY ADVANTAGE When you have transparency across the board, hidden fees are not an issue.

CurrencyPay Traditional Payment Processors PCI compliance fees ✓ Monthly minimum fees ✓ Large ticket transaction fees/delays ✓ Monthly terminal Fees ✓ Annual membership fees ✓ Inactivity fees ✓ Incidental fees ✓ Account closer fees ✓ Batch fees ✓ Statement fee ✓ Online reporting fee ✓

12 Sandhills Magazine Success with Currency

THE UPFRONT & TRANSPARENT SOLUTION

The CurrencyPay platform is designed to offer simplicity and security for your business. CurrencyPay also supports debit card, ACH, e-check, and financing— through CurrencyFinance—all without any hidden fees. You won’t find any monthly, batch, PCI complicated statement, hidden fees can nebulous account maintenance and compliance, statement, or gateway be difficult for even the most experienced recurring fees that are completely fees in your statement, providing business owner to find. Here are just a few separate from your transaction complete transparency. The secure of the fees to look out for. processing fees. For example, you platform includes merchant might see a monthly statement fee (a terminals to securely accept credit DATA SECURITY FEES charge for preparing your statement and and debit card payments in store, When processing or storing credit card general customer service), a monthly and dealers can use the CurrencyPay information, merchants are required minimum fee (a charge that might pop app in the Sandhills Cloud to process to be compliant with PCI Data Security up if you don’t process a certain number and manage card-not-present Standards, which can be confusing and of transactions per month), an online transactions. CurrencyPay also costly for your business. To help, many access fee (charging for the convenience powers e-commerce, delivering processors provide support via secure of viewing your statement online), and an secure and seamless payment from terminals and gateways that eliminate annual membership fee (a cost lumped in your website. Should you need to the need for you to ever manage sensitive just for using the service). accept payment at auction or on information. Compliance support often the lot, CurrencyPay even has a comes with a monthly or yearly fee, ACCOUNT FEES Bluetooth card reader and mobile though there are processors who provide Last, but not least, payment processors app, giving you the freedom to PCI compliance support at no charge. might charge regular fees based on process payments anywhere with a When considering a new payment how you use your account. Batch fees, cellular signal. processor, look for one that provides for instance, are a common charge both secure equipment and technology added whenever you send a group of without a host of costly PCI compliance, transactions to the payment processor. secure terminal, and gateway fees. You might also see an inactivity fee, if your business doesn’t take enough MONTHLY & transactions during a certain time frame, ANNUAL FEES or an early termination fee if you want to Payment processors might add several cancel your contract.

Sandhills Magazine 13 RECAPTURE RATES GOING FROM COST-EFFECTIVE RATES TO NO COST

ecapturing rates allows you to you leverage CurrencyFinance with might be all you need to recapture a significant Reliminate and even compensate for customers, the larger the rebate—up to portion of your processing fees. processing fees. CurrencyPay is the only 100% of your processing fees. payment processing solution on the CURRENCY & SANDHILLS market that can get your processing rates THE MATH IS EASY Sandhills makes it easy for dealers to zero. For dealerships, auctioneers, Dealers using both CurrencyPay and and auctioneers to direct buyers to and other sellers, Currency’s platform CurrencyFinance are typically able to CurrencyFinance. Dealers, for instance, can presents a unique opportunity to recapture 100% of processing fees when quickly start a CurrencyFinance inquiry on eliminate a huge cost center in your financing volume reaches around one-third behalf of the customer through the web-based business. Simply using CurrencyFinance of transaction volume. If, for example, your CurrencyFinance portal in the Sandhills (a fast and easy financing solution for monthly card-present transaction costs are Cloud. When you submit the borrower’s everything from high-dollar iron to around $30,000, you can recoup 100% of the information using the CurrencyFinance app, working capital loans) in conjunction processing fees with just $20,000 in financing. Currency gives the inquiry priority service— with CurrencyPay lets sellers recapture For equipment dealers, financing just a few expediting the application process to get processing fees. Put simply, the more high value assets through CurrencyFinance customers funded at the point in the sale process that they’re ready to buy. CurrencyFinancing links can also be DIFFERENT THAN ZERO-FEE found on every listing, whether those listings are on your hosted website or Also known as surcharge, some payment processors offer so-called “no cost” Sandhills trade sites (TractorHouse.com, processing solutions that automatically pass credit card processing fees to MachineryTrader.com, and TruckPaper. customers. There are some serious drawbacks to surcharge systems, including com, to name a few), to give serious buyers the fact that surcharging is banned in several states. Businesses that surcharge an easy way to launch a financing inquiry on also risk making their products less price-competitive, an easy way to alienate their own. Whether you submit the inquiry loyal customers. or the buyer does, every successful financed loan reduces your payment processing fees

14 Sandhills Magazine Success with Currency

in the form of a rebate paid out monthly to electronic documentation, so there’s CURRENCY OFFERS offset the standard processing costs. no need to print out, scan and fax, or YOU MORE mail paperwork. Currency’s platform is Are you ready to eliminate a cost center in THE FINANCING PROCESS effective and efficient, allowing customers your dealership? Talk with your Sandhills After a finance application is reviewed, to apply, get approved, and sign the rep today about how you can take advantage the customer receives an approval paperwork in hours—so buyers can be of Currency’s robust, cost-effective, and number and options to finalize the funded the same day. fully integrated platform. loan terms. After completing a security verification, customers can securely submit documentation using Currency’s

Want to see how low of a rate you can expect to see using CurrencyPay and CurrencyFinance? Visit www.currencypay. com/payments/processing-rebates, click Rebate Calculator, and enter your average monthly finance amount and monthly credit card processing amounts.

Sandhills Magazine 15 CAPITALIZE WITH CURRENCY PAYMENT OPTIONS & SERVICES THAT KEEP CUSTOMERS HAPPY

t sounds simple, but the easier you make with electronic payment links that let Now button. When clicked, the buyer Iit for customers to purchase equipment, customers pay in real-time with a single is directed to your website’s shop page, the more likely they are to follow through. click. CurrencyPay’s seamless payment complete with all available listings where CurrencyPay and CurrencyFinance processing is also integrated with buyers can make a purchase on the spot. provide your business with the ability to automated invoices from AuctionTime. This easy-to-use e-commerce platform accept all kinds of payments—both large com and HiBid.com, so winning bidders pulls equipment and parts information and small—seamlessly. User-friendly can quickly and easily provide payment. from the Inventory Management app in finance and payment options let customers Dealers can also use the CurrencyPay the Sandhills Cloud, instantly opening pay how they want, so the transaction is app in the Sandhills Cloud to process and your business to additional revenue. To quick and easy, and you get paid on time. manage card-not-present payments and learn more about e-commerce, visit page In addition to helping you win the checkout set up recurring billing for installments. 22 of this issue. experience, Currency provides a host of Currency is a fully integrated platform merchant services to integrate with and that provides you with turnkey solutions CURRRENCYFINANCE better meet core business objectives. for all your payment needs. CurrencyFinance is more than just an incentive CURRENCYPAY CURRENCYPAY that lets you recapture SUPPORTS IT ALL & E-COMMERCE payment processing fees; CurrencyPay’s platform CurrencyPay powers Sandhills’ e-commerce it’s designed to be an absolutely easy, fast, streamlines big-ticket solutions, giving your customers a fast and reliable financing option. Streamlined transactions by giving customers the and safe way to pay from your hosted applications save both buyers and sellers option to pay through credit card, debit website. If your website is powered time—with buyers receiving financing card, ACH, e-check, and CurrrencyFinance. by Sandhills’ e-commerce solutions, options in minutes. Most importantly, CurrencyPay also lets you send digital your listings on sites like TruckPaper. CurrencyFinance is able to find the best invoices (read more on page 26 about com, MachineryTrader.com, and rates on the buyer’s behalf using technology how to streamline your paperwork) TractorHouse.com also feature a Buy that compares the application to more than

16 Sandhills Magazine Success with Currency

40 different credit boxes. CurrencyFinance dealership, encouraging repeat business and waste time explaining your business experts contact the customer to discuss and loyalty. to an unknown customer service agent. options, including flexible agreements Your personal account manager can also written for up to 72 months, loans with no YOUR OWN run an analysis of your business and see pre-payment penalties, and 0% programs. ACCOUNT MANAGER exactly where you can save to develop CurrencyFinance also offers working Dealerships and auctioneers working a customized solution that meets your capital solutions and credit lines to cover with Currency have a personal account customers’ unique financing needs. The general costs and day-to-day cash flow. The manager, based in the United States, genuine personal service is just another speed and great customer service provided who can connect whenever needs arise. way that Currency meets and exceeds your by Currency reflects positively on your You never have to call a 1-800 number expectations.

WHY SWITCH TO CURRENCY?

• Competitive, transparent merchant fees • Ability to recapture those fees using financing • Finance in minutes with quick onboarding and underwriting • Seamless payment processing through Sandhills Cloud • Turn your website into an e-commerce platform • Dedicated account manager to support sellers • Turnkey solutions for payment processing, financing, and e-commerce

Sandhills Magazine 17 THE PROOF IS IN THE PROFIT SUCCESS WITH CURRENCY

hether your customers want to pay using ACH, credit card, Wdebit card, e-check, or financing, Currency has more ways to get you paid at checkout. Sellers using CurrencyFinance—a super fast and simple finance instrument with flexible payment terms and an easy funding process—in conjunction with CurrencyPay also earn rebates whenever customers use financing as a payment method. The end result? Dealers can accept big payments, while simultaneously reducing processing rates—in some cases all the way down to zero.

REAL SAVINGS WITH REBATES Currency’s rebate program benefits extend to dealerships large and small. Here are just a few examples of how a dealership can recapture 100% of their processing fees. Let’s say you’re a small agriculture equipment dealership that specializes in used tractors and tillage equipment, which customers often finance to the tune of $50,000 per month, on average, using CurrencyFinance. You also sell and rent mowers and attachments, which customers primarily pay for using credit card—totaling $35,000 per month in card-present transactions and $15,000 per month in card- not-present transaction. Your net-effective rate with Currency is 0%. Maybe your family-owned construction equipment dealership operates on a larger scale, selling equipment as well as used parts and attachments (items that customers often pay using credit card). Your monthly credit card processing amount, on average, totals $60,000 for card-present and $60,000 for card-not-present transactions. With $120,000 per month processed by CurrencyFinance, your net-effective rate on the credit card processing is 0%. A third example: as the premiere truck and trailer dealership in your region, you regularly finance around $150,000 each month using CurrencyFinance. Customers using your service centers generally pay using credit card, averaging around $105,000 in card-present and $45,000 in card-not-present transactions per month. Your net-effective rate with the $150,000 in financing drops your net-effective rate for credit card processing to 0%.

18 Sandhills Magazine Success with Currency

RICK'S EQUIPMENT SALES

ocated in Wilmington, Delaware, Rick’s Equipment Sales Lspecializes in used forestry assets ranging from smaller equipment like chippers, stump grinders, and skid steers to large machines like excavators and wheel loaders. High-quality used equipment and competitive pricing attract both buyers and renters—an approach that provides Rick’s Equipment Sales with a healthy turn rate. To further streamline sales and keep costs low, Rick’s Equipment Sales turns to CurrencyPay and CurrencyFinance. “Before we worked with Currency, we worked with a local bank to handle our card processing, which was taking basically 3% from every purchase,” says president and CEO Rick Mammucari. “With Currency’s system, as long as we provide a couple financing customers a month, they cover the fees on our credit card processing.” And with credit card processing amounts upwards of $120,000 a month, the savings is huge. “The rebate is basically $5,000 to $6,000 a month back in our pocket, just for using CurrencyFinance,” notes Rick. The ability to recapture payment processing fees allows Rick’s Equipment Sales to accept credit cards in situations they might not have before. “When I feel confident in a situation, I’ll give the customer the option to pay with credit card to get the deal done— knowing that I’m not looking at a $600 or $700 credit card fee, thanks to Currency’s recapture program,” says Rick. CurrencyFinance’s speed is another key benefit. “Currency does everything through electronic documentation, which makes it easy for my customers,” Rick explains. “With e-docs, my customers receive an email and they can just click-and-sign a few places to finalize the sale.” The ability to get a customer funded quickly— sometimes in the same day—also impacts the bottom line. “Time kills deals, and the longer the customer has to wait, the more they might start considering other options or their situation might change,” notes Rick. “The faster we get them to the finish line, the less likely that the deal will fall apart.” RP EQUIPMENT, INC.

pecializing in used heavy equipment and parts, RP Equipment Sis a wholesale business focused on volume. “Instead of selling 10 machines with huge markups, we’d rather sell 30 machines at a reasonable and fair price,” says Kristina Miller, general manager at RP Equipment. RP Equipment’s customers often use credit cards to pay for parts and make deposits on used equipment, while financing also appreciates Currency’s speed and flexible financing options. heavy equipment purchases. By combining CurrencyFinance with “A good percentage of our customers only need the machines for CurrencyPay, RP Equipment now saves around $1,500 a month in a period of time, and they are looking to get the equipment as credit card processing fees. “The credit card processing rebate is quick as possible to get the job going,” explains Kristina. “Our great, we’re on track to save $18,000 over the course of this year,” customers find it attractive when I tell them that Currency can says Kristina. easily get them funded in three days, and they can pay off the Before RP Equipment worked with Currency, the company equipment in advance.” hadn’t had the best experience with credit card processors. “My As a fully integrated solution with Machinery Trader, biggest fear with moving payment providers was that credit card CurrencyPay and CurrencyFinance is part of Sandhills end- companies have so many hidden fees that you don’t know about to-end sales processes for RP Equipment. “Everything about until you’ve signed up and you’re locked into a contract,” explains Machinery Trader makes my life easier,” notes Kristina. “If Kristina. “CurrencyPay really has no hidden fees or rate of any kind.” you’re not using Machinery Trader, you’re not really in the heavy In addition to Currency’s transparent pricing, RP Equipment equipment industry.”

20 Sandhills Magazine Success with Currency

DEL-CLAY FARM EQUIPMENT

el-Clay Farm Equipment is a multi-line dealership that Dserves northeast Iowa with equipment lines ideal for supporting the area’s grain and livestock industries. Owner Jay Funke believes that the dealership’s commitment to evolving with customer needs is critical to their success and growth. “Top- notch service means we’re always evaluating what people need, from the equipment lines we offer to decreasing turnaround time in our service center.” TractorHouse and Currency are a big part of how Del-Clay is modernizing its sales. “Customers being able to get financed online is revolutionizing how equipment dealers do business,” says Jay. “Currency’s integration with TractorHouse means that they can find the unit they want, apply and get approved for financing, and pay for the equipment—all online.” CurrencyPay and CurrencyFinance have also proved valuable with Del-Clay’s in-store sales. “When a customer asks if we have financing available, we can direct the customer to our Currency rep or we can open up Currency in the Sandhills Cloud and enter the information from here.” CurrencyFinance has opened new sales opportunities for Del-Clay Equipment. “We’ve seen increased sales of side-by- side utility vehicles and ATVs,” explains Jay. “Most finance companies won’t support those financing opportunities, nor will they finance lawn and garden equipment—Currency isn’t afraid to finance smaller equipment, which is a huge bonus for us.” Most importantly, the speed and flexibility of CurrencyPay and CurrencyFinance make for more successful sales. “With Currency, we’re able to easily support all payments, quickly do business in one shot, and improve our volume,” explains Jay. “Dealerships don’t often have opportunities to increase volume, so it’s important to find new ways to get business done.” CONVERT LEADS INTO SALES

uyers have long visited dealer websites WITH E-COMMERCE Band Sandhills trade sites, such as TractorHouse.com, to research and compare equipment before making a purchase. Modern buyers are increasingly using websites to shop, even for big ticket items. An e-commerce equipped website is the key to success in today’s market.

ABOUT E-COMMERCE E-commerce seamlessly transitions your website from a marketing and branding tool that generates leads, to one that also generates revenue. Building e-commerce functionality into your website is simple when you work with a service provider well- versed in your industry and equipped to also supply the periphery services buyers need to actually make an online purchase. Financing, for example, is a crucial consideration. Be sure that online buyers have access to online financing that connects them with lenders equipped to offer competitive rates. Financing is especially effective when it’s a seamless part of the research and decision making process. Shipping is also important. INTEGRATED SHIPPING AN E-COMMERCE WEBSITE IS THE KEY Shipping can be one of the biggest TO SUCCESS IN TODAY’S MARKET. hassles in an online transaction, especially for larger items. E-commerce websites hosted by Sandhills account for this too, When transportation logistics are easy to HOW IT WORKS with integrated shipping solutions work out, it becomes realistic for buyers a When a buyer browsing equipment on your that keep quote estimates and few states over to shop for equipment on website or a Sandhills trade site (such as bookings simple and streamlined. your website and actually purchase it. (Learn MachineryTrader.com) clicks the Buy For parcel-sized items such as more on page 24 in this issue about simple Now button on a listing, they are taken to parts, there’s Point2Ship. This shipping solutions that integrate right into your dealership’s online store. From there, service provides pricing for a your website.) they click Add To Cart or Buy Now to put variety of shipping options and equipment or parts into an online cart a delivery timeline and parcel BUILDING AN then click checkout to purchase. Payment tracking for the selected courier. E-COMMERCE SITE processing, invoicing, and shipping are all For hauling heavy equipment, Sandhillls-hosted websites are fully integrated for a smooth transaction. there’s FR8Star. This service equipped with everything needed to drive simplifies the process of estimating e-commerce sales. Websites designed and MEETING total shipping costs including state hosted by Sandhills and its partners have CUSTOMER NEEDS permits, pilot cars, and any other all the features needed to advertise new The better equipped you are to cater to third-party fees. FR8Star also and used equipment and build your brand. the needs of buyers—through marketing connects you with bonded bokers Your inventory listings are also hooked that reaches them on the channels they and insured carriers for an easier into websites like MachineryTrader.com, use and through seamless technology that shipping process. TractorHouse.com, TruckPaper.com, and makes the purchase process simple and other industry-leading platforms to drive straightforward—the more revenue your traffic and exposure. When a customer business drives. It’s a simple choice: Evolve clicks Buy Now on a listing, they are taken to serve the needs of buyers in your market, all the way through a checkout workflow or get left behind. Equipping your website for that enables them to submit secure e-commerce is the first step, and it can be easy payment on the spot—instantly turning and cost-effective with the right technology. your website into a profit center. Talk to your rep today to get started. INTEGRATED SHIPPING STREAMLINES E-COMMERCE SALES

hen customers purchase items to negotiate the most competitive rates, which SHIPMENT TRACKING Wonline, they expect speedy, low-cost helps to ensure sellers using Point2Ship are Point2Ship’s My Shipments page is a one- shipping on any item that can fit into a parcel- getting the best rate for every package. After stop shop for package tracking. From this sized box. But as dealers, auctioneers, and selecting the most cost-effective shipping, dashboard, you can view the status (such parts outfits already know, speedy shipping Point2Ship also makes it easy to print off and as in transit or delivered) of all shipments. is anything but cheap. Sandhills’ Point2Ship attach a shipping label, schedule the pickup, Track and manage shipments quickly and makes it easy for sellers to find the most cost- and track the shipment. easily by clicking the link under Shipping effective shipping rate and minimize shipping Number to see when a package is schedule and handling costs while keeping packages E-COMMERCE to arrive. Reference the interface’s on time. Best of all its integrated directly into INTEGRATIONS Shipment Archive to view all previously your e-commerce website. Point2Ship seamlessly integrates with delivered packages. Sandhills’ e-commerce platform. When POINT2SHIP 101 buyers purchase parts or other parcel- BETTER FOR THE Point2Ship provides complete transparency sized assets through your website’s BOTTOM LINE over shipping costs for all options, so online shop, shipping with Point2Ship Cost-effective shipping is crucial for sellers can quickly compare prices for is automatically calculated for the lowest sellers regularly shipping parts or other a given package and delivery timeline. cost and added to the price to quickly and items. Point2Ship lets you compare costs Once package information is entered, easily process the shipping and handling. across parcel shipping options from one Point2Ship generates the real-time Point2Ship’s automation (which pulls screen, where you can see real-time pricing shipping costs for a carrier’s one-day, two- customer information from your saved for all priority and ground shipping day, and ground options—as well as rates contacts in the Sandhills Cloud) saves options and compare costs among multiple time and avoids mistakes that can occur carriers based on delivery date. In addition when customer information is entered to saving you money, Point2Ship does the manually. Additionally, Point2Ship’s legwork to save you time and effort, all My Shipments page makes it easy for while keeping your shipments organized for different flat rate box sizes—all from sellers to track and refer to all previously and accessible. Talk to your Sandhills rep a single screen. Sandhills works with carriers shipped packages. to get set up and start using Point2Ship.

24 Sandhills Magazine SHIP HEAVY EQUIPMENT WITH FR8STAR When you have heavy equipment to haul, there’s FR8Star, a service that simplifies the process of estimating total shipping costs, including state permits, pilot cars, and any other third-party fees, as well as booking a transport company. For equipment sellers, FR8Star’s competitive rates and simplified booking opens your equipment sales to buyers who previously would have only bought locally. And because FR8Star never charges the shipper in any way, unlike other freight marketplaces, buyers never have to worry about hidden fees or risks. FR8Star’s marketplace is simply designed to connect shippers with reliable transport companies. Once a shipper awards the load to a company, FR8Star lets the transport company handle the logistics process. Since the transport companies are the experts, with their own network of reliable carriers and trucks ready and waiting to haul your equipment, shippers receive top-notch customer support from booking to delivery. AUTOMATED INVOICING REDUCE ERRORS & INCREASE EFFICIENCY

n today’s fast-paced business world, efficiency is key. Customers best part of an automated invoice system is that it reduces errors Iexpect fast, accurate service, but unfortunately there are still by pulling information from listings and CRM and inputting them processes, like invoicing, that are anything but. Manual data entry, instantly into the invoice. No more worries over mistakes made processing, and reconciliation of invoices takes a lot of time and when transferring information, just accurate, complete invoices. often results in costly mistakes. Going paperless can save as much as 62% of labor time on receiving, organizing, and inputting data from ACCESSIBILITY paper invoices. In fact, manual data entry and handling can account Managers can quickly check on the status of an invoice and keep them for as much as 70-80% of invoicing costs! Why continue to use an in an organized format for easy review, even when they’re on the go. No antiquated, error-prone process when there’s a better option? need to shuffle through long paper trails or search for a misplaced file. All invoices are available through the cloud and can be accessed from any device at any time.

EASY PAYMENTS With payment processing from CurrencyPay, it’s easy to generate an itemized invoice and email it to the customer. These digital invoices enable the customer to pay instantly with a single click. Once they click the link in the email they can pay dealers directly via credit card, debit card, or ACH. If the customer pays in person, the CurrencyPay app also makes it easy to mark the invoice as paid.

HOW IT WORKS INCREASE EFFICIENCY A customer arranges a retail or wholesale purchase in person from a How much of your time is wrapped into paperwork? Probably dealer or has the winning bid on AuctionTime or HiBid to purchase an too much. It’s a boring, tedious necessity, but the time spent on item. An invoice is generated pulling asset information from the listing paperwork is time not spent on other beneficial tasks. Automatic and buyer information from CRM or using information the customer invoicing from CurrencyPay can help you maximize efficiency entered. The invoice is then emailed to the buyer with a Pay Invoice link. by streamlining the paperwork process and eliminating the need The buyer clicks the link and selects their payment method. Once the to manually fill out invoices, which lets your employees focus on payment is submitted, funds are deployed to the dealer’s account. more profitable tasks. Best of all, it fits right into your workflow to keep everything running smoothly. GET STARTED Update your business processes and add time- and cost-saving efficiency MINIMIZE ERRORS to your business with automated invoicing. Talk to your Sandhills rep No matter how good your employees are, they still make errors. The to get started today.

26 Sandhills Magazine STREAMLINED TRANSACTIONS & TRACKING Currency fully integrates with every step of payment management on your transactions. From payment processing with CurrencyPay to financing with CurrencyFinance, sales have never been easier. Plus, CurrencyPay integrates with QuickBooks Online to make tracking and reconciling invoices easy. The customer provides payment, funds are deposited, reconciled, and applied into the dealer’s QuickBooks account seamlessly. It’s that simple. TARGET THE RIGHT MARKET SANDHILLS’ CONSTRUCTION BRANDS BRING BETTER RESULTS

or over 40 years buyers and sellers have turned to Machinery Trader get better results for your advertising. Weekly editions keep ads fresh Fas their go-to source for buying and selling construction equipment. and buyers interested, and make Machinery Trader a consistent and Over the decades, the brand has expanded and adapted to the changing reliable lead generator. needs of the industry. Through Machinery Trader and its market- specific brand extensions, dealers and their customers are able to list TARGETED EXPOSURE and sell equipment by audience—ensuring higher-quality leads and FOR SPECIALIZED EQUIPMENT better sales outcomes. Segmenting the machinery equipment marketplace to serve niche industries ensures that every advertising investment reaches not TARGETED REGIONAL EXPOSURE just buyer, but the right audience of buyers—those looking for niche Machinery Trader is distributed in print in five regional editions market equipment in machinery segments like oilfield and forestry. across the U.S. The ability target buyers geographically means you CraneTrader, ForestryTrader, and OilfieldTrader make it easy for MULTICHANNEL ADVERTISING

While some buyers prefer to flip through a print publication, others are purely digital, and some use a combination of multiple channels. Multichannel advertising gets your equipment in front of the largest pool of potential buyers. While online listings can be viewed by anyone, anywhere in the world, Sandhills’ trade magazines are distributed in regional editions so you can target local equipment buyers to find cranes and rigging equipment, forestry buyers. Advertising fresh, inventory every single week assets, and oil and drilling machinery, and more quickly and easily shows buyers that your equipment is selling and selling while enabling sellers to target a more specific audience. quickly. Looking to move into a new market? Supplement your usual print ad with a page or even a front cover in a GLOBAL EXPOSURE publication distributed in an adjacent region. In addition to serving the needs of buyers and sellers across the Listings advertised in print also become featured U.S., Sandhills’ print and online construction equipment and heavy listings online, where they are seen by thousands of machinery resources grow your business in markets all over the users worldwide every day. Advertise multiple pages and world. Looking at seasonal demand to sell product overseas or update your listings in print every week to keep your interested in growing into viable emerging markets? Machinery machines at the top of make/model or category search Trader, MarketBook, and a portfolio of international brands put results—where serious buyers will undoubtedly see them. your equipment in front of buyers across North America, Latin Leverage banner ads on sites like MachineryTrader.com or America, Africa, Europe, the Pacific Rim and beyond. ForestryTrader.com for even more online exposure. When your listings get in front of serious buyers in your BETTER RESULTS market, they’re bound to generate not only more leads, but Targeted marketing generates more leads and higher-quality leads higher-quality leads from serious buyers. Better leads mean by getting equipment in front of the right buyers—rather than more sales. just the largest pool of buyers. Whether you’re targeting a specific geographic location or a specialized segment of the industry, advertising construction equipment through these resources brings higher dollar-for-dollar returns than anywhere else. Advertisers have access to ROI tools that break down web traffic, online exposure, phone leads, and more to provide a comprehensive look at marketing investments. Talk to your Sandhills rep today to build a marketing plan that not only generates more leads, but ensures those leads convert.

Sandhills Magazine 29 LIST & SELL CONSTRUCTION EQUIPMENT

MACHINERY TRADER The original publication that launched Sandhills Global, Machinery Trader has been connecting buyers and sellers of construction equipment and heavy machinery since 1979. Today it advertises equipment through five domestic weekly regional print publications and online.

LIFTSTODAY.COM With tens of thousands of lifts for sale, auction, or rent, LiftsToday.com is specifically for lift equipment, including boom lifts, scissor lifts, container handlers, and telehandlers, as well as mast forklifts of all types and other lift equipment.

CRANETRADER CraneTrader is the go-to resource for buyers and sellers of cranes, rigging equipment, and other high-value material handling assets. Regular monthly editions of CraneTrader magazine reach contractors and other active buyers through direct-mail distribution both domestically and internationally and online at CraneTrader.com.

FORESTRYTRADER This magazine is distributed through locations frequented by those in the forestry industry and through direct mail to loggermen, saw mills, heavy haulers specializing in logging equipment, and a number of other resources. Available equipment also reaches buyers and sellers through digital editions of the magazine, in addition to online listings at ForestryTrader.com.

OILFIELDTRADER.COM This online resource connects buyers and sellers specifically in the market for oilfield equipment including drill rigs, drilling and downhole equipment, production and support equipment, electrical equipment, valves and flanges, tubular goods, fishing and rental tools, as well as oilfield trucks and trailers.

POWERSYSTEMSTODAY.COM The online marketplace targets buyers and sellers of new and used generators and power systems. The website features listings for units across a number of categories, including towable, stationary, power plant, marine, PTO generator, home standby, portable, and compact recreational units.

INTERNATIONAL BRANDS Sandhills’ international brands serve markets worldwide through brands that include CraneTrader EMEA, Spain’s Maquinaria OP, France’s tp-Business.fr, Italy’s Machinery Trader Cantierissimo con Carrellistica, and Plant Locator and Machinery Trader Resale Weekly in the U.K. as well as regional editions of Machinery Trader and MarketBook.

HIGH-QUALITY PHOTOS GENERATE LEADS 5 TIPS FOR BETTER PHOTOS

Photos are what draw buyers to your listings. In print or online, quality photos tell buyers a lot about the quality of your equipment and what they can expect. They also engage buyers and show every asset at its best. Here’s how to take good ones.

CLEAN IT UP 1 A clean, tidy asset will outperform its dirtier, messier counterpart every time. If the asset’s exterior and interior upkeep are less-than-impressive, buyers often move on, assuming it’s a reflection of the overall condition of the asset.

PAY ATTENTION TO BACKGROUND 2 Take photos of equipment in a clean, unobstructed area so the asset is the focus. Better yet, use a staging area for all equipment photos with your logo in the background to capitalize on a significant branding opportunity.

INCLUDE MULTIPLE PHOTOS 3 Take multiple photos from different angles, as well as close ups of the inside, specific parts and features that will be of interest to buyers, and show the overall condition of tires, upholstery, and other details.

32 Sandhills Magazine STAY IN FOCUS 4 Make sure all photos are clear and in focus. A blurry photo doesn’t give customers an accurate look at the equipment and will likely turn them away.

USE GOOD LIGHTING 5 Don’t allow the asset to get lost in the shadows or to be so overwhelmed by sunlight that the details become invisible. You want the condition and features to be clearly visible. Take photos at a time of day when the lighting is neutral in your chosen photo area. FAST TRACK IRON BUY & SELL AT WHOLESALE

hen you want to sell at retail and low-cost wholesale avenue. The time. Access Fast Track Iron through the Wyou turn to TractorHouse, simple, web-based, mobile-friendly Sandhills Cloud, snap a picture of your CraneTrader, Truck Paper, and Sandhills’ system provides instant exposure to a equipment, enter details, and post a listing other trusted, industry-leading brands. broad audience of wholesale buyers on a within minutes, no need to wait until you When you want to sell at auction, you go platform that facilitates efficient, hassle- can get to a computer. to AuctionTime.com, the online auction free sales. Straightforward features help platform for the construction, agriculture, dealers inquire about equipment, exchange BUY AT WHOLESALE and trucking industries. For dealers looking information, and negotiate the terms of the Fast Track Iron users can log in on to buy and sell at wholesale, Sandhills offers sale securely and efficiently. Sandhills trade sites such as TruckPaper. Fast Track Iron. com or MachineryTrader.com, where ACCESS ANYWHERE they see wholesale prices on equipment ABOUT FAST TRACK IRON Add or browse equipment or communicate listed through Fast Track Iron and/or Pre- Fast Track Iron is an easy, convenient, with other dealers from anywhere at any AuctionTime. Dealers can also go to the Fast Track Iron app in the Sandhills Cloud to see exclusively wholesale listings. From the app, SIGN UP FOR WHOLESALE EMAILS select the type of equipment you’re looking for, construction, agriculture, trucks, Receive Pre-AuctionTime emails every week, including listings with pictures, trailers, or attachments, to view listings. Use details, and specs. Each item also has links to View Details, Add To Watch List, the Search Equipment feature to browse by Make An Offer, or Buy It Now, enabling dealers to act on the equipment they are category or search for a specific piece using interested in. Dealers can also sign up to receive New Inventory or Want To Buy/ filters such as manufacturer, year, or other Want To Trade/Request A Quote emails. Simply go to the settings app in the parameters. You can also view Want To Buy Sandhills Cloud and check the boxes next to emails you want to receive. messages or post a Want To Buy or Want To Trade message of your own.

34 Sandhills Magazine 106 px

ADVANTAGES OF FAST TRACK IRON • Post detailed wholesale listings with the click of a button • Communicate with dealers directly through a secure, closed messaging system • Browse wholesale listings by equipment category or search for a specific piece • Post Want To Buy or Want To Trade messages

SELL AT WHOLESALE just a few clicks. Fast Track Iron listings Listings appear on Fast Track Iron and Selling on Fast Track Iron is easy. For dealers include wholesale pricing, pictures, wholesale prices appear on listings for already using the Inventory Management videos, specs, service documents, and logged-in dealers on retail sites like app in the Sandhills Cloud to add, edit, any other relevant information you TractorHouse.com and TruckPaper.com. and manage equipment listings in print include. Once added at wholesale, your New equipment listings are also emailed and online, listing at wholesale requires equipment receives maximum exposure. to dealers regularly.

Sandhills Magazine 35 LICA & SANDHILLS GLOBAL PARTNERS ON THE ROAD TO CONEXPO 2020

xcitement is growing for CONEXPO 2020. Held just once customers include contractors, new and used equipment dealers, Eevery three years, the next show is now less than a year and equipment buyers in the construction, agriculture, trucking, away, running from March 10th to the 14th, 2020, in Las Vegas, and aviation industries. Nevada. A massive event (and a massively productive one), Like LICA and its members, Sandhills is also in the business CONEXPO brings together attendees from multiple sectors of adapting to change. Over the past four decades, the company in the construction industry, all sharing a common interest in has grown from a small business in a humble Iowa town with a hearing about new products and technologies, learning how single publication to its name—Machinery Trader—to become a to put them to use for their businesses, and above all, having multinational provider of platforms, products, and services across fun. “About 140,000 people attend CONEXPO,” says LICA CEO the construction, agriculture, trucking, and aviation industries. Jerry Biuso, “at least 60% of whom are earthmoving contractors.” Today, Sandhills operates a long list of brands—including There’s no better place to take in a broad view of new technologies and solutions, and to get demonstrations and hands-on experience with new products. With industry and business practices constantly evolving, it can be a challenge to keep up with all of the newest technologies, solutions, and trends. CONEXPO offers a great opportunity to do just that. That’s one reason why it’s an important event for LICA members— “men and women with determination, commitment, skills, and ability to adapt to the constantly changing business environment,” according to LICA’s Strategic Plan statement. The tradeshow is also a major draw for Sandhills Global Appreciation for a new partnership with LICA, on display at Sandhills Global’s and its customers, many of whom headquarters in Lincoln, Nebraska. are LICA members as well. Sandhills

36 Sandhills Magazine Representatives from LICA and Sandhills Global had productive discussions and a tour of Sandhills’ main campus.

AuctionTime, ForestryTrader, LiftsToday, TractorHouse, Truck Assistant Editor Allison Hack, and LICA Past President Harry Paper, and dozens more—and maintains offices across North Hauschild, along with Nebraska LICA State Office Executive Director America, Europe, Africa, and the Asia-Pacific region. Patti McArdle, and Nebraska LICA Past President Brad McArdle had an opportunity to visit Sandhills’ home base in Lincoln, Nebraska. The A MUTUALLY BENEFICIAL PARTNERSHIP group toured the Sandhills campus, which comprises six buildings Sandhills’ solutions generally have one thing in common: they connect including a state-of-the-art printing facility and data center, and got a buyers and sellers of equipment, parts, and vehicles, and help them save first-hand look at Sandhills’ newest products. money and grow their businesses in the process. It’s no wonder, then, The LICA group liked what they saw in Sandhills, Jerry says, and that LICA has found a good match in Sandhills Global. Earlier this found a good deal of overlap between the two organizations’ goals. At year, on a visit to the Cornhusker state, Jerry Biuso, LICA Contractor its core, Sandhills remains dedicated to the same principle it started out with: to make it as easy as possible for buyers and sellers of equipment to do business, save money, reduce overhead, and use technology to its fullest potential for future growth. In the age of big data, Sandhills has also developed multiple cutting-edge tools that help its customers stay ahead of the competition. In the course of their visit, LICA and Sandhills Global established a partnership that will extend numerous benefits to LICA members. “This unique relationship will prove to be beneficial to both LICA and Sandhills Global,” Jerry says. “It will introduce LICA members to the many publications and services Sandhills has to offer. LICA National and state chapters will increase their brand throughout the industry, while the individual Pictured left to right: Jerry Biuso, Brad McArdle, Patti McArdle, Harry Hauschild, Allison Hack, Elli Murray, and Jess Phillips. members will be able to take advantage of a variety of valuable benefits.”

Sandhills Magazine 37 EXCLUSIVE LICA CurrencyFinance & CurrencyPay MEMBER BENEFITS Thanks to Sandhills’ partnerships with both LICA and As Jerry explains it, “LICA prides itself on delivering the finance company Currency, LLC, LICA members and more benefits to its members than any other their customers can easily obtain equipment financing association in the country. Sandhills will add to the through CurrencyFinance, with little or no money down, long list of benefits with five exclusive benefits for the no prepayment penalties, terms up to 72 months, and LICA members. They are specifically designed to help finance options up to $150,000. LICA members can also use the contractor’s bottom line.” The benefits are: CurrencyPay to extend credit card processing and other payment options to their customers, whether online or in person using a complimentary Bluetooth card reader or Inventory Management System POS terminal. LICA members can now buy and sell equipment on the National LICA website for free using the Inventory e-Commerce Management System from Sandhills Global. This system With Sandhills eCommerce, LICA members can sell inventory enables members to list a description, photograph, price, directly from their website, extending added convenience to and contact information for any and all equipment, and their customers. CurrencyPay is built in, enabling members to advertise equipment on the LICA National website, the to accept payments using whatever methods their customers member’s hosted Sandhills website, and directly on Sandhills’ prefer, including credit/debit card and ACH routing, and to trade sites, such as MachineryTrader.com (if advertising). extend financing options, as well, through CurrencyFinance. Automatic email invoicing is also included. Premium Hosted Website Sandhills Global hosts more than 7,000 websites showcasing Advertising Discount inventory from MachineryTrader.com, CraneTrader.com, LICA members will receive 50% off the first two months of LiftsToday.com, and Sandhills’ many other trade sites. When advertising with any 4-month advertisement commitment in purchasing a CMS or HTML premium website package, LICA a Sandhills print publication. This includes Machinery Trader, members receive free advertising online for banners directing RentalYard, CraneTrader, ForestryTrader, PowerSystemsToday, to their premium hosted website. TractorHouse, and Truck Paper, among others.

Sandhills Global’s main campus in Lincoln, Nebraska.

38 Sandhills Magazine LEARN MORE AT CONEXPO equipment management is being largely Speaking of benefits, Sandhills Global has LICA to thank driven by big data and new technologies for sponsoring three educational seminars at next year’s emerging in the industry,” says Elli Murray, Machinery Trader CONEXPO event. For the last four tradeshows, Jerry Biuso Contractors Department Manager. “Focus tends to be on has been an active member of the CONEXPO Education the acquisition of equipment and not as much on the entire Committee with a focus on the Earthmoving track. He was equipment lifecycle from procurement through liquidation. instrumental in adding this track to the educational program. The ability to evolve is the ability to compete.” Contractors The majority of CONEXPO attendees are directly involved attending this session will learn how the best solutions on the in earthmoving, and Jerry’s focus on the committee is to market can be customized to achieve their goals. “Utilizing deliver seminars and speakers that address the earthmoving new data and technologies,” Elli adds, “can create proactive contractor. For this reason, Sandhills was asked to present lifecycle management and help streamline liquidation planning three important seminars at CONEXPO 2020. to increase company profitability.”

SESSION 3: Renting vs. Buying Equipment: SESSION 1: Buying & Selling Equipment: Benefits of a Data-Driven Approach Online vs. Traditional Auctions In this session, Sandhills will compare the benefits and drawbacks Many contractors use auctions to buy and sell equipment. of both renting and buying, and provide insights into identifying Traditional physical auctions offer many advantages, but online the best strategy for making either option as cost-effective as auctions are becoming a popular option. “It’s so easy to buy possible. “CONEXPO is the epicenter of the consumer experience, and sell online now, which is also an option for physical sales,” and for several days participants will immerse themselves in says Mitch Helman, AuctionTime Sales Manager. In this session, gathering data, understanding technology, and applying this to Sandhills will offer an overview of how both types of auctions their business,” says Scott Lubischer, Research & Development are managed, and highlight the advantages and disadvantages Corporate Sales Executive with Sandhills Global. “The age-old of each type. “The biggest advancement in technology,” Mitch question of rent vs. buy applies to all three of these techniques explains, “is probably the ease of buying via mobile devices. Today, in helping contractors make the decisions which benefit their with high-quality pictures and videos, you can gather all of the business goals.” Contractors attending this session will also learn information you need to make a purchase decision, and then buy how equipment valuation and other big data-driven analytics those machines sight unseen, right from your smartphone or can help define the most profitable solution for each job, how to other mobile device.” LICA members attending this session can determine equipment costs in monthly increments, how to take expect to learn the most effective ways to buy and sell equipment, advantage of potential interest deductions and tax advantages, how to accurately valuate equipment to know its true worth, the and how to minimize equipment maintenance, moving, and advantages of a successful marketing program, and more. servicing costs.

SESSION 2: The Future of Asset Management & Liquidation: New Strategies LICA and Sandhills Global are excited to share these seminars for Maximizing Returns with CONEXPO 2020 attendees, and look forward to In this session, Sandhills will focus on using results-driven working together in the future. As Jerry Biuso points out, resources to make the process of buying and selling equipment both organizations have thousands of customers and years more efficient and less costly, saving both time and money of experience and industry knowledge, so working together from procurement through liquidation. “The future of “opens up a whole new world—it’s a win-win for both sides.” 7REASONS TO UPGRADE PREMIUM WEBSITES FROM SANDHILLS

ith decades of experience serving the equipment industries, Sandhills builds websites Wdesigned to meet dealers’ unique needs and appeal to their specific customers. Our expert designs provide the best possible user experience, while key insights show what drives traffic, generates leads, and determine what your buyers are looking for. Here are seven key reasons to upgrade to a premium website hosted by Sandhills.

1. BETTER EXPOSURE send a text message to dealers from the online listing. A contact Our trade websites (MachineryTrader.com, TruckPaper.com, us form, location map, and contact information in the header and TractorHouse.com, and more) lead their industries, and when you footer also make it easy for buyers to reach out. host with Sandhills, you get more organic traffic, more referral traffic, and better exposure for your inventory overall. Update 3. PREMIUM FUNCTIONALITY & UPTIME listings quickly and easily from one central, web-based inventory Buyers will be accessing your website from a number of devices, management application, and keep your customers and your staff which means it must be responsive so it displays and functions up to date on what’s available. correctly on a desktop computer, tablet, or smartphone. The design will be intuitive and easily navigable, so visitors find the information, 2. GENERATE MORE LEADS inventory, and services they need as quickly as possible. On the Inventory listings can include an email link, a click-to-call phone backend, Sandhills continues to invest in the security, power, number, and a make an offer button to generate high-quality leads. efficiency, and reliability of its technological infrastructure to keep Dealers can even opt to receive text leads from online users who your website up and running.

A dropdown inventory tab helps customers quickly find exactly what they’re looking for.

A sleek, professional design boosts the Lillo Machinery brand, draws in customers, and enhances overall navigability.

4. INTEGRATED E-COMMERCE clicked, the buyer is taken directly to your website’s shop page An e-commerce-equipped website meets buyers’ growing digital (complete with all available listings), where buyers can make a expectations. Even better, it converts customers at the research purchase on the spot. state of the sales funnel—when they’re already on your website. The buying process becomes as easy as a few clicks, allowing 5. COMPREHENSIVE WEBSITE ANALYTICS your business to serve customers more efficiently and streamline Premium website analytics provide key data insights about internal processes with a fully integrated solution. the performance of your website, including sessions (visits) as If your website is powered by Sandhills’ e-commerce solutions, compared to time and broken down by region, traffic sources your listings on sites like TruckPaper.com, MachineryTrader. (including organic, direct, and referral), referral traffic sources, com, and TractorHouse.com also feature a Buy Now tab. When and even the devices visitors are using to access the website. The Browsers have direct access to quick and easy financing through CurrencyFinance, ensuring financing isn’t an obstacle to sales.

A quick click takes browsers directly to Lillo Machinery’s online store, where they can purchase the company’s listed equipment and attachments.

Sandhills Cloud also offers key exposure and engagement metrics and shipping can be included on every listing to keep potential for inventory featured on a hosted website, on any Sandhills obstacles out of the way of sales. website, and other online advertising, such as banner ads. 7. SERVICE & SUPPORT AT EVERY STEP 6. THE FEATURES YOU NEED With support from your sales rep and all the logistics handled by Sandhills builds the custom features your business needs into our in-house designers, you never have to worry about managing your premium hosted website—whether it’s a job board for the tedious details of website maintenance. Instead, you have open positions; inventory listings for new or used equipment; all the support and service you need from design to rollout rental, retail, or auction listings; a custom financing application; and beyond, so you and your employees can focus on serving or a parts search. Easy-access links to financing, insurance, customers and selling equipment.

Sandhills Magazine 43 AERIAL TITANS uch of Aerial Titans' success can be Mattributed to its owners diligently tracking market activity. When Andrew Huggins and Andrew Johnson started the company back in 2012, that’s precisely why, in tandem with the favorable exchange rate, they focused on the Canadian oil and gas markets. Subsequent research encouraged them to pivot to a different, smaller market. “We identified that towable boom lifts were a niche market that was underserved—as were its manufacturers,” says Huggins, Aerial Titans’ Co-owner. Identifying this viable market was the first step; reaching it was the second. Aerial Titans turned to Machinery Trader, a relationship it continues to rely on for comprehensive and flexible exposure that targets specific regions and markets in its niche industry.

SERVING A UNIQUE MARKET The compact machines Aerial Titans specializes in are ideal for professionals who require the ability to move their equipment from site to site without the need of a semi- truck—a segment of the industry that has an increasing amount of work. “Home remodels are definitely on the uptick,” Huggins says, noting that when looking at COMPANY SPOTLIGHT

data from major home improvement supply up with Machinery Trader from the start. In conjunction with Machinery Trader, store chains, like Aerial Titans' partner “We need Machinery Trader to access retail Aerial Titans offer customers quick and easy Home Depot, it was clear there’s been a large partners and dealerships,” says Huggins. “It’s financing through Currency—which is a increase in spending on home refurbishing. been the perfect platform for us to double service buyers need and one that's crucial Aerial Titans also noted the strength of the down our marketing efforts because its print to making sales. “Currency lets us quickly manufacturers in this market, particularly and online channels dominate the business- connect our customers to the capital they Niftylift—the UK manufacturer with which to-business and end-user markets. It’s the need, which allows us to turn a higher volume Aerial Titans has strategically aligned itself. platform everybody uses, and it ranks the of machines,” says Huggins. “Contractors bid “The Niftylift brand is huge in Europe and highest organically.” a job, then on a Saturday they’re told they has tons of room to grow in the U.S.,” notes Aerial Titans invests in Machinery got it, and it starts on Monday. They need Huggins. “It offers more compact machines Trader print exposure, consistently machines now. Using CurrencyFinance, we’re that are able to maneuver where space leveraging a full page ad in three different able to get our customer quickly approved on is limited.” In other words, they’re ideal regional editions, along with a full page a piece of equipment, and get that machine machines for Aerial Titans’ target market. ad in Forestry Trader—which specifically into their hands when they need it.” Capitalizing on these opportunities has advertised new and used forestry made Aerial Titans the largest Niftylift equipment to buyers in this sector. Those SUSTAINABLE SUCCESS dealer in the U.S. (as well as an authorized print listings become featured listings There’s no doubt Aerial Titans’ diligent JLG, Genie, and Haulotte dealer) that (which means they appear toward research, relationships, and investments offers rentals, re-rentals, sales, and service the top of online search results) on have paid off. The company is in the to customers around the country. The ForestryTrader.com and LiftsToday.com— process of opening a 13,000-square-foot company works with factory holding the leading online platform for new and service facility—a move based yet again yards, lease and rental houses, and affiliate used lift equipment. “Machinery Trader on market research. “There’s simply not dealers to offer its customers a wide array of had the foresight to put niche equipment enough skilled labor or service in our equipment—including telehandler forklifts, onto its own platform to give buyers easier industry. Companies and manufacturers track self-drive lifts, towable booms, boom access,” notes Huggins. “LiftsToday.com are winning or losing on whether they lifts, and more. “Our follow-up service is the perfect way to drill down into our have the people to service machines,” says and attention to detail is something submarkets even further.” Aerial Titans Huggins, who plans to build a team of we spend time, energy, and focus on,” also uses banner ads on the towable experts in operations, sales, and service. says Co-owner Andrew Johnson. “Our boom lifts category section on LiftsToday. Headed up by Operations Manager Sean relationship with partner yards allows us com, which takes the company’s targeted Viste—an industry operations veteran with to have machines logistically placed, so marketing a step further. These strategic 20 years of AWP (Aerial Work Platform) we can get them to customers quickly and advertising tools keep the Aerial Titan experience—Aerial Titans looks forward save money on freight.” brand in front of the right audience. to the facility supporting its nationwide “Machinery Trader puts forward the effort growth. Combine that growth with Aerial TARGETING THE NICHE to illuminate these niche products, and it Titans’ dedication to customer service Aerial Titans must reach its niche markets helps dealers, end-users, and the industry and strategic investments, and the result is directly; that’s why the company teamed as a whole.” consistent success.

Sandhills Magazine 45 INDUSTRY NEWS

AGRICULTURE mile (11,945-kilometer) flight range, and the longest cabin in Dassault’s lineup at 42.67 feet (13 meters). SOLID APRIL TRACTOR SALES Sales of high horsepower (above 100 horsepower) and compact AIRBUS & SIEMENS COLLABORATING ON (under 40 horsepower) tractors were positive in April with increases HYBRID-ELECTRIC PROPULSION in both year-over-year and a year-to-date sales, according to the At the Bauhaus Luftfahrt Symposium Ambition 2050 event in AEM (Association of Equipment Manufacturers). Unit sales for early May, representatives from Airbus and Siemens discussed compact tractors were up 16.6% compared to April 2018, while a joint collaboration to develop eco-friendly hybrid-electric January through April 2019 sales were up 12.5% over the same time propulsion systems. Airbus indicates that the research, which period last year. Sales of 100 horsepower or greater tractors were up began in April 2016, will pave the way towards the future 6.6% versus April 2018—with year-to-date sales up 2.5% over the of hybrid-electric flight. Airbus is actively exploring how to same four month period. implement the hybrid-electric technology in all its aircraft through work that has included prototypes like the CityAirbus JOHN DEERE INTRODUCES and E-Fan X. 1,600-GALLON SPRAYER The R4060 is John Deere’s biggest sprayer to date, expanding the capacity TRUCKING for its 4-Series Sprayers to 1,600 gallons (6,057 liters) and better suit large, broad-acre cropping systems and high-volume applications. The SEMI-TRAILER MARKET GROWING R4060 also features John Deere’s CommandDrive, a new hydrostatic Citing new regulations and efficiency advancements driving future all-wheel-drive powertrain that transfers more power to the ground growth, Acumen Research and Consulting expects the global market while offering improved traction, fuel efficiency, and a quieter ride for semi-trailers to surpass $24.7 billion by 2026, highlighted by a for the operator. John Deere is also updating its existing 1,200-gallon 3.4% CAGR (compound annual growth rate). Notable advancements R4045 sprayer with CommandDrive—making it a standard feature on forecasted to boost sales include low rolling resistant tires and better model year 2020 units. trailer aerodynamics, which should improve fuel management and reduce freight transportation’s carbon footprint. AVIATION NEW SAFETY FUNCTION FALCON 8X SETS CROSS-COUNTY FOR VOLVO TRUCKS SPEED RECORD Volvo’s new Distance Alert feature makes it easier for drivers to keep a Topping the previous U.S. coast-to-coast speed record for a business jet safer distance from the vehicle ahead to avoid critical situations. Volvo by 24 minutes, Dassault Aviation says its flagship Falcon 8X flew indicates that accidents where one vehicle runs into the back of another from Santa Monica to Beverly, Massachusetts, in just four hours currently account for around 20% of all serious collisions involving and 28 minutes. The 16-passenger Falcon 8X is equipped with trucks. Distance Alert provides a visual alert when drivers get too close three P&W Canada PW307D engines, allowing the business jet to the vehicles in front of them, and is available on Volvo FH, Volvo to reach Mach 0.90. The Falcon 8X also features a 6,450-nautical- FH16, Volvo FM and Volvo FMX manufactured from week 23 of 2018. CONSTRUCTION

DOOSAN UNVEILS TRIO OF MINI EXCAVATORS Doosan’s new DX35-5, DX42-5 and DX50-5 add to the company’s popular 3.5-, 4-, and 5-ton size classes. “We hope with the additional models, our Doosan dealers will have the ability to grow their businesses and be even more successful in their local markets,” notes Aaron Kleingartner, marketing manager for Doosan Infracore North America. Customers can choose between a standard arm or long-arm option (giving operators more dig depth and reach), and a blade comes standard with all models.

U.S. INFRASTRUCTURE SPENDING ON THE RISE Spending on put-in-place construction (an estimate of the total dollar value for work done) for U.S. highways and streets was up 13.4% from March 2018 to 2019, an increase that followed an 18% year- over-year jump in February, according to a recent ConstructConnect report. The total dollar volume of all nonresidential construction reached a record high in March at $775 billion dollars. RETAIL EQUIPMENT MAGAZINES & WEBSITES

Each industry-specific resource offers multi-channel exposure, plus back-end tools and resources that keep customer and inventory info up to date and accessible for inspections, valuations, advertising, quotes, leads, invoicing, and more.

MACHINERY TRADER For Construction & Heavy Machinery Machinery Trader connects buyers and sellers of new and used construction equipment and heavy machinery through five domestic weekly regional print publications and online at MachineryTrader.com. International editions and domains join forces with Machinery Trader’s sister brands to connect buyers and sellers on a global scale.

TRUCK PAPER For Commercial Trucks, Trailers & More Truck Paper, in print and online, is the leading resource for buying and selling over- the-road commercial trucks and trailers, distributing nine domestic weekly regional editions in print across the U.S. Local website domains for Truck Paper and Sandhills' international truck and trailer brands reach buyers in markets all over the world.

TRACTORHOUSE For Farm & Ag Equipment TheTractorHouse print publication is distributed in eight regional weekly editions across the U.S.. Domestic and international domains for TractorHouse and Sandhills' international farm and ag equipment brands make equipment accessible to buyers online anytime, anywhere.

MARKETBOOK Connecting Markets Worldwide MarketBook is distributed in international markets across the globe. The publications and websites pull together listings for construction and ag equipment, trucks and trailers to target buyers across these industries. International editions and website domains give sellers a local presence in emerging and especially viable markets worldwide. WAYS TO ADVERTISE

• REGULAR WEEKLY PRINT ADS • PRIORITY PRINT PAGES • ONLINE LISTINGS • FEATURED ONLINE LISTINGS • HOSTED WEBSITE LISTINGS • BANNER ADS

Sandhills Magazine 49 RETAIL EQUIPMENT MAGAZINES & WEBSITES

CRANETRADER For Cranes, Rigging & Lifting Equipment CraneTrader is a niche resource for buyers and sellers of cranes, lifts, and other high-value material handling assets. Regular monthly editions of CraneTrader magazine entered circulation in early 2018, reaching active buyers (including contractors and dealers) through direct mail distribution domestically and internationally.

RVUNIVERSE The RV Marketplace RVUniverse is the print and online marketplace for RVs. This niche market resource connects buyers and sellers of new and used motorhomes, travel trailers, fifth wheels, and more.

FORESTRYTRADER The Resource For Forestry Equipment ForestryTrader targets buyers specifically in the market for forestry equipment to provide better exposure for sellers (in print and online) in this niche market.

NEEDTURFEQUIPMENT.COM The Headquarters For Turf Equipment NeedTurfEquipment.com is the fast, easy way to find new and used turf equipment—including mowers, greens rollers, top dressers and spreaders, seeders, tractors, trucks, and other utility vehicles. MOTORSPORTSUNIVERSE.COM The All-In-One Resource For New & Used Motor Sports Equipment MotorSportsUniverse.com is the online marketplace for ATVs, UTVs, go karts, snowmobiles, motorcycles, dirt bikes, trailers, and other motor sports equipment.

OILFIELDTRADER.COM For Oilfield Equipment OilfieldTrader.com is the hub for oilfield equipment, including drilling rigs, downhole equipment, production and support equipment, valves and flanges, tubular goods and rods, as well as oilfield trucks and trailers, construction equipment such as pipe layers, cranes, and more.

SPECIALTYCROPEQ.COM For Specialty Agriculture Equipment SpecialtyCropEQ.com targets buyers in the market for specialty agriculture equipment for fruit, nut, and vegetable producers—including harvesters, shakers, bin carriers, blowers, carts, conditioners, pruners, receivers, sprayers, sweepers, and soil management equipment—to provide unprecedented exposure for sellers of these niche assets.

POWERSYTEMSTODAY.COM For Generators & Power Systems PowerSystemsToday.com is a user-friendly website for buyers and sellers of new and used generators and power systems including towable, stationary, power plant, marine, PTO generator, home standby, portable, and compact recreational units.

Sandhills Magazine 51 RENTAL, WHOLESALE & AUCTION

RENTALYARD The Marketplace For Rental Equipment RentalYard.com is the leading online marketplace for equipment rentals and leases. Users can implement location filters to find equipment available locally and reach rental and leasing companies directly. RentalYard magazine is distributed in two regional monthly editions across the U.S.

FLEETEVALUATOR Asset Valuations Powered By Real-Time Market Data Leverage crucial data insights to generate instant valuations that account for the real-time health of the market to determine the best avenue for every asset.

FAST TRACK Parts & Attachments Network Fast Track is a global dealer-to-dealer parts and attachments network that has served the equipment and trucking industries for decades.

106 px FAST TRACK IRON Wholesale Equipment Network Selling equipment at wholesale is easy and cost-effective with exclusive access to a closed dealer network.

MACHINERY TRADER AUCTION RESULTS Domestic & International Auction Results Distributed in January and July, Machinery Trader Auction Results includes auction results data from domestic and international live and online sales. The publication boasts a six-month shelf life, and has become a key reference for buyers and sellers in its core industries.

52 Sandhills Magazine AUCTIONTIME Online Auctions Backed By Print & Online Exposure AuctionTime.com's weekly online-only auctions are backed by global print and online exposure to bring better results on every asset.

MAXIMIZE EXPOSURE

• Online auction listings on AuctionTime. com and retail websites

• Four weeks of complimentary print advertising for auctions

• Banner ads

• Streamlined sales and marketing processes

• Open- and closed-group wholesale and auction listings

ADDITIONAL BUSINESS TOOLS

RENTAL BOARD AUCTION FLEX PRE-AUCTIONTIME Browse Leads From Rental Quote Requests Full-Service Auction Management A Last-Chance Wholesale Opportunity

UPCOMING AUCTIONS HIBID.COM GUARANTEED SALE Effortless Advertising For Upcoming Sales Simulcast Online Auctions A Hands-Off Sales & Marketing Process

EQUIPMENTFACTS CONSIGNMENT BOARD Simplify Online Bidding & Bidder Management Browse Leads From Consignment Requests

Sandhills Magazine 53 AIRCRAFT MAGAZINES & WEBSITES

CONTROLLER For Single- & Twin-Engine Aircraft Controller is the leading resource for buyers and sellers of new and used single- and twin- engine piston aircraft. Published weekly, Controller is distributed in print to subscribers, aircraft owners, and FBOs worldwide. Controller.com includes thousands of for-sale listings for parts, components, and salvage aircraft.

EXECUTIVE CONTROLLER For Turboprop & Jet Aircraft Executive Controller serves the global corporate aviation market both online and in print. The publication features premium display ads (with large, full-color photos and detailed descriptions), for investment- quality aircraft, and is distributed worldwide to aircraft owners, subscribers, and FBOs. Controller.com includes thousands of for-sale listings for aircraft, parts, components, and salvage aircraft.

CHARTER HUB For Charter Operators & Travelers Published every four weeks, the Charter Hub print publication is circulated through a global distribution network to target buyers of corporate travel, pleasure trips, private jet charters, smaller aircraft services, and more. Online at CharterHub. com, travelers can easily find aircraft for charter, search for operators, post free charter flight quote requests, and browse empty-leg trips posted by approved P135 air charter operators. All aircraft advertised in the Charter Hub magazine are also listed on CharterHub.com to maximize exposure.

54 Sandhills Magazine WAYS TO ADVERTISE

• REGULAR WEEKLY PRINT ADS • PRIORITY PRINT PAGES • ONLINE LISTINGS • FEATURED ONLINE LISTINGS • HOSTED WEBSITE LISTINGS • BANNER ADS

Sandhills Magazine 55 INTERNATIONAL BRANDS

In emerging and established markets all over the world, Sandhills and its international subsidiaries distribute publications and websites that lead their industries.

AGRICULTURE CONSTRUCTION

56 Sandhills Magazine OFFICES WORLDWIDE

UNITED STATES LINCOLN, NE SIDNEY, NE SIOUX FALLS, SD SCOTTSDALE, AZ CHICAGO, IL OCALA, FL TRUCKING SAN JOSE, CA FLEMINGTON, NJ

EUROPE MANCHESTER ESSEX DUBLIN AMSTERDAM HAMBURG MADRID DURY COLONNELLA MILAN

AUSTRALIA BRISBANE SYDNEY

NEW ZEALAND CHRISTCHURCH

SOUTH AFRICA JOHANNESBURG SANDHILLS MILANO

n 1978, Tom and Rhonda Peed founded glamorous, Machinery Trader found a In 1985, Sandhills established its new I Sandhills Global (then Peed Corporation) niche in the construction industry, and home in Lincoln, Nebraska. The proximity in an old blacksmith shop in Webster circulation increased. As the publication of universities promised a qualified, City, Iowa. The company had only seven grew, so did Sandhills, introducing two professional workforce, and the growing employees at the time, two of whom were more trade magazines by 1981: Controller city’s positive reputation and strong work Tom’s parents. (for aircraft buyers and sellers) and ethic made Lincoln an attractive choice. Its first publication, Machinery Trader, Truck Paper (for the commercial truck and Of the 120 people working for Sandhills in rolled off the press in March of that year. trailer market). Webster City, 65 relocated to Lincoln. “It The company sent the inaugural edition was 4th of July weekend when we moved,” of the trade publication, targeting buyers THE MOVE WEST recalls Lee Chapin, a Lincoln native who and sellers of used heavy construction The company soon outgrew its small Iowa started with the company during the equipment, to 20,000 readers. Lacking community. Circulation had increased transition. “I was in real estate at the time, sophisticated mailing equipment, the dramatically, and the Peeds began and I had traveled to Webster City to meet staff labeled each and every copy by evaluating Midwestern cities that offered with employees and help them relocate,” he hand and dropped them off at the local both large employee recruiting bases and recalls. “Tom Peed handed me a little test post office in a pickup truck. Though a suitable community for a company with and I took it, and he looked it over, and he the company’s beginnings were hardly small-town roots. turned to his wife, Rhonda, and said, ‘See,

58 Sandhills Magazine THE STORY OF SANDHILLS GLOBAL

I knew he was a salesperson.’ I had dinner and sellers of single- and twin-engine industries. Having already established with Tom and Rhonda later that evening,” piston aircraft), the first issue of Executive Truck Paper in 1981, the company says Lee, who now oversees Truck Paper. “I Controller rolled off the press in 1992. The continued to grow in each segment of started with the company four days later.” publication expanded Sandhills’ reach into the market. At the time of the move, Sandhills’ new the corporate market, targeting buyers and As technology continued to 68-acre campus in Lincoln was mostly sellers of high-end, turboprop jet aircraft. advance, Sandhills launched a series of bare, with the exception of the concrete Charter Hub was later introduced to help companion websites for its successful foundation that would soon become the connect charter operators and travelers. print publications. “We embraced the Administration Building. Using Machinery Trader and the use of online technologies as early as success of the Peed Parts & Attachments 1983,” says President and Founder Tom GROWTH & EXPANSION Network (through which Sandhills Peed. “This was, of course, way before In the years that followed, Sandhills hit pioneered electronic communications the existence of the commercial internet.” the ground running, continuing to expand and information services for clients Ahead of the curve, Sandhills continued to its reach in the aircraft industry with the transacting heavy equipment and grow as the Internet and other technology launch and growth of a unique family machinery parts) as a platform, Sandhills resources became commonplace, notes of aviation publications. Following the expanded its reach in the trucking, Tom. “As the rest of the business community success of Controller (geared toward buyers construction, and heavy machinery accepted the technological changes, it

Sandhills Magazine 59 became easier for us to promote our online services.” Today, Sandhills’ user-friendly websites are the leading online resources for buyers and sellers in the industries they serve. Its products include resources that bring service providers and end-users together across industry-specific retail, rental, wholesale, and auction markets. At the same time, websites like NeedADriverNow.com, and NeedWorkToday.com leverage Sandhills' existing brands to connect service providers and end users efficiently and cost-effectively. AuctionTime.com, for example, provides an easy and effective platform for online-only auctions, while Equipmentfacts lets buyers anywhere in the world bid on assets for sale at live auctions. For auctioneers in need of full- service auction management software, Auction Flex streamlines cataloging, clerking, cashiering, accounting, multi- parcel, and more. It also functions seamlessly with HiBid.com, through which auctioneers can simulcast live auctions, conduct internet-only auctions, or offer webcast live bidding. Sandhills has also partnered with providers across its industries to simplify services like financing, payment technologies for its growing list of publications. recalls Truck Paper Manager Lee Chapin, processing, insurance, and shipping in “We’ve experienced many changes within the “We waxed the ads, rolled them onto paper, ways that make the sales process even production department over the years,” says then shot them with a camera to make easier for both parties. Press Operations Shift Manager Birk Baker, negatives. We used to hand-strip every color who has been with Sandhills since 1993. In picture into the magazine,” he adds. Offering COMBINING PRINT & the beginning, the entire business—including these full-color ads at no additional cost to DIGITAL TECHNOLOGIES the original printing press—was located in the advertisers, Sandhills undertook the labor- To accommodate the demand for print, Lincoln campus’ Administration Building. intensive task of publishing each of their Sandhills Global invested early in press “I remember when we first started,” regional publications weekly.

60 Sandhills Magazine “We used to sit at the layout tables all for agriculture equipment buyers and sellers. and sellers in the industries it serves, night,” remembers Sales Representative “Our family has always been involved and hosted through the company’s vast Angela Lee. “Sometimes we’d be in as late as with agriculture,” explains Chief Operations tech infrastructure to accommodate three or four in the morning putting the book Officer Shawn Peed, who undertook the the diverse needs of customers large together, especially if ads came in late. Every process of establishing a means by which to and small. week it was like that—getting the book out enter the uncharted market with extensive At the company’s global headquarters was quite a process.” market research in 2004. Sandhills launched in Lincoln, Nebraska, Sandhills’ staff The Sandhills campus has since grown TractorHouse.com, an agricultural has also expanded to accommodate the to include a press facility that houses the equipment resource connecting buyers and needs of its ever-increasing customer company’s state-of-the-art printing press. sellers of new and used farm equipment base. While sales and marketing teams Using some of the most innovative and parts the following year. Today work to broaden and strengthen the technology in the industry, the press TractorHouse, both in print and online, is the reach of the company’s print publications converts publications directly from digital industry’s leading resource for buying and and websites, software developers and format via a groundbreaking direct-to- selling ag equipment. business analysts continue to evolve plate process. At full speeds, the press is Sandhills has since leveraged its the Sandhills Cloud—a hosted suite of able to produce 1.76 million pages of print experience, distribution channels, and apps that help manufacturers, dealers, per hour. economies of scale to roll out a number of brokers, auction companies, and Sandhills’ distribution channels brand extensions: NeedTurfEquipment.com others buy and sell equipment more leverage both print and digital media, (an extension of TractorHouse), efficiently, service their customers more and each distribution model is carefully CraneTrader (for cranes, rigging and effectively, and make better overall constructed around the target audience. By lifting assets), OilfieldTrader.com (for oilfield business decisions. distributing publications regularly and in equipment), ForestryTrader (for forestry bulk at specific locations, Sandhills reaches equipment and the like), RVUniverse (the COMPANY CULTURE potential buyers who are frequenting those marketplace for recreational vehicles), and Even as new and innovative technologies establishments. “They’re constantly seeing MotorSportsUniverse.com (for mowers, contribute to efficiency and productivity, it’s our publications, so we’re top of mind when ATVs, utility vehicles, and other power the intangibles—the employees, the work a buyer is in the market for a particular sports assets). Each resource serves a ethic, the culture—that remain Sandhills’ item,” explains Sandhills’ Lindsay Kant. targeted market to more efficiently and greatest assets. Focusing on fostering As Sandhills’ success grew over the effectively connect buyers and sellers. collaborative business relationships that years, the company has continued to invest build on personal and group strengths, the in technologies to support the growth of HOSTED SOLUTIONS company culture is one that values creativity, both print and digital consumption. Amid Over the last two decades, Sandhills has growth, and innovation. A professional, a booming digital marketplace, Sandhills continued to develop technologies that have open, and dynamic environment provides has repeatedly turned focus to expanding changed the way its customers do business, employees with opportunities to grow and further segmenting its products, not offering practical industry-specific services into their own at Sandhills, encouraging only to reach more specific audiences, but that help businesses more effectively reach individuals with a variety of skillsets to to include additional markets. In 2005, that and serve customers. Every solution is work together in all areas of the business meant launching a marketplace specifically built around the unique needs of buyers to provide solutions that exceed every

Sandhills Magazine 61 customer’s expectations. This open environment, fueled by the high value placed on progressive technologies, is perhaps the reason Sandhills has established such a name for itself as an industry innovator. A culture of openness to implementing new ideas is ideal for the company’s robust internship program, which also contributes to an energetic entrepreneurial spirit. Interns gain real-world experience in areas that include software development, information technology, graphic design, sales, marketing, journalism, and more. The program was established early and has continued to grow over the last decade from approximately 20 students to over 100. Experienced managers, developed and promoted from within the company, are a valuable resource for other employees and an asset to the company’s success. “Sandhills managers are homegrown and come from experience earned while developing as a part of the organization,” explains Sandhills’ Chuck Lewis, who started with the company over two decades ago gathering auction results and for-sale listings distributed electronically over the Peed Parts Network. He later became a sales representative for the service, a position that offered valuable experience and industry insight. “The Peed Network included a parts locating service, which taught me the value of the used parts industry, as well as the value of customer service,” explains Chuck. As the

62 Sandhills Magazine Peed Network evolved, Chuck moved into philanthropic initiatives that support a range of of its publications and websites continues to an assistant manager role for Machinery causes, including education, military veterans, grow. The company's headquarters, which Trader, where he contributed to the growth the elderly, women, children, and families. sprawls over a 68-acre campus in Lincoln, and utility of the brand. Today, Chuck Supported organizations include: Patriotic Nebraska, includes an on-site data center serves as Sandhills’ Chief Sales Officer. Productions, the YMCA of Lincoln, the and state-of-the-art press facility. In 2000, the Chuck and managers like him work Lincoln Children’s Museum and the Lincoln company established a tandem data center in together to evolve the company, continually Children’s Zoo, Madonna Rehabilitation Scottsdale, Arizona. In 2012, Sandhills began building and improving products and Hospital, the People's City Mission, Matt establishing offices overseas to better serve services from the ground up. “The ongoing Talbot Kitchen & Outreach, Friendship Home, the global reach of the company’s products development of value-added services for the Lincoln Community Playhouse, Junior and services. Meanwhile, Lincoln’s campus our customers improves our core products,” Achievement of Lincoln, the Great Plains continues to expand with growing demand. says Chuck. “It also provides opportunities Trails Network, Habitat for Humanity, and the Most recently, the company has invested in for our employees to grow." Special Olympics, among others. the construction of two additional LEED Sandhills focuses heavily on constant An employee donation program fosters a certified facilities, as well as a production improvement. Management teams work culture of service and stewardship. Donation building expansion. together to form company and department matching incentives encourage employees to A series of noteworthy acquisitions and priorities on a quarterly and yearly basis. give back to their community, while adding partnerships between 2016 and 2018 further An environment of open communication to the donation values gifted to charities and expanded the company's reach. Today, through daily contact and weekly organizations. Sponsored events provide its Machinery Trader, TractorHouse, and reporting provides the ability to identify employees opportunities to volunteer their Truck Paper brands power the success of both patterns of success and opportunities time serving these organizations and the key publications and websites across Europe, for improvement. communities they benefit. Africa, the Pacific Rim, and beyond. Sandhills also participates in the local COMMUNITY OUTREACH community by supporting students and INVEST & INNOVATE & STEWARDSHIP area universities through donations and Ongoing investments have allowed the Since the beginning, Sandhills has placed scholarships, and by participating in career company to accommodate the widespread a high value on community outreach and fairs that generate interest from the up-and- growth of its brands. Investments in data stewardship. Back in Webster City, Tom coming job market. technologies, highly efficient processing and Rhonda opened their doors to the local “We have been blessed with the success servers, and upgraded facilities have helped community during the holidays so that we have and feel that we should share Sandhills stay on the cutting edge as it area residents could use the phones to call with those less fortunate,” says Tom Peed. continues its vision of offering customers their families around the country. Sandhills “It is in keeping with our company culture, the absolute highest quality service. has since carried forward the tradition of which is one of good stewardship.” With an ongoing commitment to serving community stewardship by hosting and the needs of buyers and sellers worldwide, sponsoring charity events, teaming up with GLOBAL GROWTH Sandhills Global continues to evolve and community organizations and launching Today, Sandhills’ reach is global, as the success move forward.

Sandhills Magazine 63 SANDHILLS GLOBAL LOCATIONS WORLDWIDE Sandhills Global is headquartered on a 68-acre campus in Lincoln, Nebraska. The site has grown significantly since its founding and offers plenty of room for future growth. The company and its subsidiaries are international in scope with offices all over the world.

INTERNATIONAL OFFICES

MANCHESTER, U.K. MILAN, ITALY BRISBANE, AUSTRALIA MADRID, SPAIN As Sandhills Global continues to expand its international presence, our international offices and local staff forge meaningful partnerships that connect buyers and sellers in regional markets.

LINCOLN CAMPUS

ADMINISTRATION BINARY BUILDING CYBER CENTER Constructed in 1985, the Administration The Binary Building houses web, mobile, The Cyber Center opened in late 2017. Building was the first on the Lincoln and database developers, user interface Constructed mostly of reclaimed campus, originally housing the company’s and interactive designers, network materials, the LEED gold rated facility press and 65-member staff. administrators, and other IT personnel. serves as the campus headquarters. Amsterdam, Netherlands Dublin, Ireland Manchester, U.K. Essex, U.K. Lincoln, Nebraska Sidney, Nebraska Sioux Falls, South Dakota San Jose, California Scottsdale, Arizona Chicago, Illinois Ocala, Florida Milan, Italy Flemington, New Jersey Colonnella, Italy Madrid, Spain Johannesburg, South Africa Hamburg, Germany Dury, France

Christchurch, New Zealand Brisbane, Australia Sydney, Australia

INTERNATIONAL OFFICES An established international presence ensures that Sandhills can effectively serve markets worldwide.

DATA CENTER MULTIMEDIA BUILDING PRODUCTION BUILDING The Data Center houses Sandhills’ The Multimedia Building contains sales, Sandhills' press facility houses server farms, which are secured in an marketing, facilities and customer innovative press technologies, including underground, tornado-proof room that service staff. in-house equipment for platemaking, utilizes biometric and RFID access. binding, stitching, and trimming. 1978 1999 2012 Sandhills Global (then Peed Publishing Sandhills begins building and hosting custom Goss Pacesetter binder is installed. Corporation) is founded by Tom and Rhonda Peed. websites. Goss G18 printing press is installed. Manchester office opens. 1979 Sandhills begins hosting email. MarketBook expands into Europe, Australia, Machinery Trader is published in three regional Mexico, and Brazil. weekly editions. 2000 Brisbane office opens. 1980 Sandhills West opens in Scottsdale, Arizona. Controller is introduced. Madrid office opens. 2002 2014 1981 Sandhills hires independent contractors in Europe. Truck Paper begins weekly circulation. Sandhills launches RentalYard.com. 2004 1983 Sandhills introduces Fast Track Iron. MachineryTrader.com is translated into five Fast Track (then the Peed Parts & Attachments languages. Network) is introduced. 2015 1985 2005 FleetEvaluator is launched. Charter Hub is introduced. Peed Publishing Corporation relocates to The Lincoln campus expands with the Binary Lincoln, Nebraska. TractorHouse.com is launched. Building. 1990 2006 Sandhills introduces the Sandhills Cloud. Lincoln campus expands with Production Sandhills begins hosting Microsoft CRM. MarketBook expands into New Zealand and Building. South Africa.

1992 2008 MarketBook splits into industry-specific print Executive Controller is launched. Goss Sunday printing press is installed. editions in Europe. 1993 2010 Controller Europe is launched. Machinery Trader Auction Results is introduced MarketBook is introduced and circulated as a biannual auction report. internationally beginning in Canada. 2016 AuctionTime.com begins hosting online AuctionTime.com expands to include 1995 equipment auctions. international sellers. Multimedia Building added to Lincoln campus. 2 011 MarketBook New Zealand and South Africa 1996 expand to fortnightly editions. Lincoln campus expands with the Data Center. Websites for all publications are launched. MarketBook splits into industry-specific UpcomingAuctions.com is launched. publications in Australia. 1997 Peed Corporation is renamed Sandhills Publishing. Sandhills launches BidCaller.com.

66 Sandhills Magazine Charter Hub Europe is launched. Sandhills opens offices in Sioux Falls, South Dakota, and Chicago. NeedADriverNow.com and NeedWorkToday.com are launched. Cyber Center facility opens at global headquarters in Lincoln, Nebraska. Sandhills installs new Goss Sunday printing press and bindery. Sandhills announces offices in the Netherlands and New Zealand. Sandhills East acquires Ireland’s Farm & Plant Buyer’s Guide. 2018 Sandhills East acquires Focus Media Group, Germany office established establishing an office in the U.K. Expansion in South Africa and new office 2017 location in Johannesburg Sandhills East acquires Germany’s Truck Buy & Sandhills launches RVUniverse.com. Sell International and Transporter brands and UK- based Resale Weekly; establishes office in France. Launch of ForestryTrader.com, a resource for forestry equipment. Acquisition of Aircraft Cost Calculator Sandhills acquires Equipmentfacts, establishes Acquisition of Auction Flex office in New Jersey. (www.AuctionFlex.com) Sandhills partners with SmartEquip. Sidney, Nebraska office location opens. Launch of MotorSportsUniverse.com. Sandhills East acquires Agroserv, establishing OilfieldTrader.com launches. office in Colonnella, Italy. Sandhills launches PowerSystemsToday.com. Sandhills Pacific acquires TruckWorld.com.au, opening office in Sydney. Sandhills launches Point2Ship. Sandhills East acquires CamionSuperMarket, TrattoriSuperMarket, and Trasporto, and 2019 establishes an office in Milan, Italy. SpecialtyCropEQ.com launches. Office opens in San Jose, California. Sandhills East acquires Web Management Sandhills teams up with Currency to offer Consultants Ltd. equipment financing solutions. Launch of CraneTrader EMEA. Sandhills launches NeedTurfEquipment.com. Sandhills Publishing is renamed Sandhills Global. Sandhills teams up with UNICO to simplify insurance. Sandhills launches LiftsToday.com. CraneTrader is launched. NEW AT SANDHILLS UPDATES & ROLLOUTS THIS MONTH

UPDATED SEARCH FUNCTIONS ON VERIFIED SALE INTRODUCED NEEDTURFEQUIPMENT.COM TO STREAMLINE ASSETS NeedTurfEquipment.com, the marketplace for new and used turf THRU SALES LIFECYCLE management equipment and attachments, has rolled out an updated Verified Sale is an automated sales and marketing process designed search interface. The design makes it easy to narrow search results to get you the best price possible with extensive, quality exposure. on the fly. In a single click, visitors can bring up listings matching Through this process, the asset follows a comprehensive timeline their specific criteria by clicking the category buttons for various starting with a valuation (through FleetEvaluator) and ending with a types of specialty mowers, such as rough or greens mowers, as well as successful sale. After determining a market value, the customizable turf maintenance equipment like aerators, seeders, and spreaders. Verified Sale process lets you pick whether you want to first list the Visitors can also quickly locate equipment available for sale, rent, asset at retail on Sandhills’ trade websites or wholesale on Fast Track or auction. Talk to your Sandhills rep to learn more. Iron. Should the machine remain unsold at retail or wholesale, it moves to an exclusive Pre-AuctionTime listing where the asset will be the top RECORD-BREAKING MAY FOR featured listing on Sandhills’ retail sites, providing a last-chance option AUCTIONTIME.COM for buyers before the machine automatically transitions to auction on AuctionTime.com posted a record-breaking May, selling over $65 AuctionTime.com. Every step is automated, so dealers have a hands- million GAP (gross auction proceeds) in equipment, trucks, and off solution that ensures your machine is sold in its most profitable trailers. The exceptional results are the product of auctioneers capacity. Ask your Sandhills’ rep about how you can use Verified Sale to capitalizing on AuctionTime’s industry-leading platform, according maximize liquidation avenues across the entire asset lifecycle. Sandhills’ Director Of New Products Evan Welch. “Sellers recognize they’ll see better results and reap higher auction proceeds using AuctionTime, which is why we continue to see growth in the volume AUCTIONTIME.COM SPONSORS and frequency of AuctionTime listings.” In the May 29th auction CHARTER FLIGHT TO WASHINGTON, alone, there were more over 1,500 assets, capping the month off with D.C. HONORING VETERANS $15 million (GAP) in sales. Nebraska veterans and Gold Star children traveled to Washington, D.C., at the end of May as part of a tour of war memorials during WINNING BIDDERS NOW RECEIVE Memorial Day weekend. The event, which was organized by Nebraska- INSTANT BIDS FROM FR8STAR based non-profit Patriotic Productions and sponsored by AuctionTime. To help streamline the transportation process for auction buyers com, included Gulf War, Iraq, and Afghanistan veterans who are Purple and sellers, winning AuctionTime.com bidders will now receive an Heart or Bronze Star with Valor recipients, and Gold Star children who email after the online auction ends with instant bids from FR8Star, a lost parents in Iraq or Afghanistan. marketplace where shippers can connect with expert, bonded brokers “We are humbled by the extraordinary sacrifices made by our veterans and insured carriers to find the most competitive shipping rate possible and their families,” said Sandhills Global’s Chief Administration Officer without making a single phone call. Winning bidders interested in Nancy Paasch. This is the fourth year in a row that Sandhills Global moving forward need only click the Confirm Bids button to finalize and AuctionTime.com have sponsored a charter flight for Nebraska their bid of choice and book transport. military veterans.

68 Sandhills Magazine REGISTRATION NOW OPEN FOR THE GLOBAL FORUM IN AUGUST Sandhills Global will host its annual Global Forum starting August 6th in Lincoln, Nebraska. This two-day event brings together dealers, auctioneers, brokers, rental and leasing companies, and others from across the trucking, agriculture, construction, and aviation industries to discuss key issues, opportunities, and strategies. Read more about the Global Forum on page 4, and talk to your Sandhills rep to register. Once registered, download the Global Forum app to find an up-to-date schedule, directions, and details on available seminars and workshops.

CUSTOMERS CAN NOW INSTANTLY PAY FROM QUOTES Dealers have long used the quotes feature in the Sandhills Cloud to save time by generating professional quotes that automatically pull in specs, pictures, and key asset information. Quotes emails and PDFs now include a Pay Now With CurrencyPay link that lets buyers instantly pull the trigger on the purchase. When clicked, buyers have the option to pay for the item using credit card, debit card, or e-check. Refer to page 16 to learn more about CurrencyPay, a payment processing service that makes equipment transactions especially easy by supporting all types of payments and financing options.

David Bruck in Washington D.C. on a recent honor flight sponsored by AuctionTime.com THE SANDHILLS CLOUD SIMPLE SOLUTIONS AT YOUR FINGERTIPS

A USER-FRIENDLY, MOBILE PLATFORM WITH APPS FOR ALL YOUR BUSINESS NEEDS

• MANAGE CUSTOMERS & INVENTORY • GENERATE ACCURATE & INSTANT ASSET VALUATIONS • ADVERTISE INVENTORY ONLINE & IN PRINT • PROCESS & TRACK SALES INVOICES

• TRACK ROI ON ADVERTISING • GENERATE & MANAGE QUOTES

• MANAGE & ASSIGN INBOUND LEADS • MANAGE SALES STAFF & CREATE REPORTS

• TRACK & MANAGE FINANCING APPS • BUY & SELL AT AUCTION & WHOLESALE Sandhills Global Brands ASSET VALUES POWERED BY REAL-TIME DATA

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FleetEvaluator is a simple yet powerful asset valuation tool that leverages the cleanest, most accurate asset, transactional, and market data available to help you put accurate, real-time values on assets. It's crucial information that saves you time and impacts your bottom line.

Contact your Sandhills rep to learn more.