OFFICE MARKET THE SELECTION YOU WANT, THE PRICE YOU NEED.

Whether you are on the hunt for Class A or Class B office space, the Downtown office market offers the best values in the

region. And you’ll enjoy a wide selection: Downtown Atlanta is home to the largest inventory of office space of all the urban markets with a total of 16,303,758 square feet.

Metro Atlanta Comparison of Class A Office Space 90% $30 $26.92 $27.41 85.7% $25 $22.06 85% $19.62 82.0% $20 81.2% 80% $15 76% $10 75% $5 $0 70% Downtown Buckhead Midtown Metro Downtown Buckhead Midtown Metro Class A Rental Rates Class A Occupancy Rate

Metro Atlanta Comparison of Class B Office Space $19 $18.30 $18.11 78% 76.6% $18 76% $16.78 $17 74.0% 73.8% 74% $16 $15.33 71.7% 72% $15 $14 70% $13 68% Downtown Buckhead Midtown Metro Downtown Buckhead Midtown Metro

Class B Rental Rates Class B Occupancy Rate

Source: Jones Lang LaSalle, Office Statistics Year-End 2012

Central Atlanta Progress | atlantadowntown.com April 2013 - V.2 OFFICE MARKET

Projected Office Absorption, 2011 - 2030 7,000,000 6,000,000 5,000,000 4,000,000 3,000,000 2,000,000

Square Square Feet 1,000,000 0

Downtown Atlanta is projected to experience 5.1 million square feet of absorption and add approximately 4.4 million square feet of new office space by 2030. Source: RCLCO, Downtown Development Forecast, June 2011

Pipeline & Projected Demand Demand is being driven by - 5,000,000 - Excellent access to transportation network 4,000,000 - Proximity to restaurants & amenities - Home to top research institutions 3,000,000 Current Pipeline - Young, talented workforce Demand 2021-2030

Square Feet 2,000,000 - Established central location Demand 2011-2020 1,000,000 The Atlanta Streetcar is projected to increase Downtown’s capture of office 0 Office SF demand over other submarkets in the region. Source: RCLCO, Downtown Development Forecast, June 2011

“Cooper Carry moved its Atlanta offices to 191 Peachtree after 26 years in the same Buckhead building. The change in enviornment has brought vigor and re- newed enthusiasm to our employees who enjoy the many lunchtime restaurants and shopping opportunities just steps away. Before the move, we had over 100 employees who drove alone evey day to and from the office. Today, of our 100 employees, fewer than 30 drive to work. All others take transit, walk or bicycle, and they love the change to a lifestyle that supports greater environmental sustainability.”

- Kevin R. Cantley, AIA President and CEO, Cooper Carry

Central Atlanta Progress | atlantadowntown.com April 2013 - V.2 OFFICE MARKET

A move Downtown is a move toward a more sustainable Atlanta.

The Atlanta Better Buildings Challenge is a collaborative initiative led by Central Atlanta Progress (CAP) and the City of Atlanta as part of the City’s Power to Change effort - a plan aimed at making Atlanta more sustainable by improving “green” programs and policies such as water and energy conservation, reducing solid waste and carbon emis- sions, and improving recycling rates.

Today, 17% of Downtown’s office square footage is Green-Rated. 49 million square feet of Downtown’s building inventory has taken the challenge. 15 million square feet of Downtown office space has taken the challenge.

Better Buildings Challenge, City Comparison

The Better Buildings Challenge 50 is a nation-wide effort by the 40 Department of Energy to en- 30 hance building efficiency while creating jobs and building a 20 strong economy. As part of the 10

initiative, Atlanta will compete millions) (in Square Feet nationally with other cities to 0 achieve the title of most sus- tainable city.

Total SF Committed

Downtown buildings are committed to the challenge and to a more sustainable future for their tenants and workers.

55 Allen Plaza SunTrust Plaza 330 Marietta Street SunTrust Plaza - Garden Offices Epsten Group Campus - The Edge Atlanta Housing Authority Turner Building - Luckie Street Atlanta City Hall Georgia Power Hedquarters American Cancer Society Center Georgia Pacific Center English Avenue Yards Coca-Cola North Avenue Tower The Walton Building Centennial Tower Metro Atlanta Chamber of Commerce 100 Peachtree Street GSA - Sam Nunn AFC 260/270 Peachtree GSA - Richard B. Russell FB Peachtree Center - Marquis One Bank of America Plaza & Tw o

To learn more and get involved, visit www.atlantabbc.com

April 2013 - V.2 INVESTMENT & INCENTIVES THE MOMENTUM JUST KEEPS BUILDING.

Downtown has seen more than $2.9 billion in investments since 2007, plus an additional $142 million toward its in- frastructure. And that’s not all: $2.1 billion in proposals are currently on the table. Generous incentives, coupled with the allure of living and working in an urban environment, have made the area one of the most prosperous in the city. Consider

this: even though Downtown only comprises 3 percent of the city’s land, it generates 11 percent of its overall sales tax revenue.

Downtown Investment, 2007 - 2012

2007 2008 2009 2010 2011 2012 Total

Housing Units 257 404 489 1,236 348 564 3,298

Student Beds 2,000 - 325 145 900 - 3,370

Hotel Rooms 127 242 121 - 506 - 996

Office Space (SF) 334,970 295,000 165,000 - 29,000 238,000 1,061,970

Retail Space (SF) 89,779 206,843 102,176 42,900 21,526 110,500 573,724

Institutional Space (SF) 116,000 125,648 16,500 347,000 17,000 900 623,048

Total Investment (in millions) $583.4 $727.3 $477.5 $433.5 $395.7 $304.2 $2,921.6

Source: CAP

Additionally, $142 million in public capital has been invested Downtown.

Central Atlanta Progress | atlantadowntown.com August 2013 - V.2 INVESTMENT & INCENTIVES Key Investments Since 2007 The World of Coca Cola Museum $97 Alexan 360 $105 Twelve Centennial $128 AmericasMart $131 Parker H. Petit Science Center $150 W Atlanta Downtown Hotel $168

$0 $20 $40 $60 $80 $100 $120 $140 $160 $180

Total Investment in Millions $97M

$168M $128M Incentives The Atlanta community is committed to a thriving revitalized core. A myriad of incentives are available in Downtown that cannot be found elsewhere in the city.

• Opportunity Zone Job Tax Credits: $3,500 tax credit for each net new job created. Total Assessed Value

• Tax Exempt Bond Financing from Urban Residential Finance $656 Authority: for affordable housing developments with a mix of 118% market-rate units. increase • Eastside TAD: A $47.5M investment helped to raise assessed value of property in the TAD from $300 million in 2003 to $656 $300 million in 2010 and generated an additional $61.1M in tax increment. Millions of $ • Westside TAD: A $161.3M investment helped to raise assessed value of property in the TAD from $271 million in 1998 to $773 million in 2010 and generated an additional $105.9M in additional 2003 2010 tax increment. • Business Improvement Loan Fund/The Phoenix Fund: low interest $773 loans for capital and operational support for small and medium sized 185% businesses. increase • Atlanta Neighborhood Development Partnership Programs and Loan Funds: for predevelopment, construction and bridge land $271

acquisition to spur affordable mixed-income housing. Millions of $ • Historic Rehabilitation Incentives: tax abatement and tax credits to support the re-use and restoration of historic buildings. 1998 2010

Source: Invest Atlanta

August 2013 - V.2 PEOPLE & PLACES WHERE ATLANTA LIVES AND WORKS.

P

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m d o o C n o l t a

w i R r e d m g d R o d i i n R l t c ar R ri d B d ill R M 237 res 3 With 9,300 people per square mile, Downtownoo is Atlanta’s densest urban submarket.Lindber It also has the most jobs, M gh Dr Defoor Ferr welcoming 118,000 workers every day. They R median age of Downtown residents is 30.2, and family incomes in the d H 41 o 236 w e l 13 l area have grown almost 50 percent in the last decade. That’s not the only thing that’sd growing: Downtown’s neighbor- M R i e l l e

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hoods have increased by 18 percent in the last 10 years. c EMORY a a r i e

e P t UNIVERSITY t R a o c B k l Downtown Population Sp ri C Downtownn l g if s t Rd o H Downtown & Adjacent Census Tracts n o Downtown Residents 23,202 R l Perry Rd 42 l d y w Downtown & Adjacent Neighborhoods o o d

Downtown & Adjacent Census Tracts 82,057 r Rd D

e

o M PIEDMONT r ar n ietta d DRUID Downtown & Adjacent Neighborhoods 157,175 S o VIRGINIA t PARK R M HILLS l HIGHLAND li B NorthsideDr c tt r o ia c r S Students GEORGIA B y khead Hw TECH 278 Ban on Ave Georgia State University 32,000 St Ashby Ponce de Le 78 CENTER 8 North Ave HILL 10 Georgia Tech 21,000MADDOX ENGLISH 30308 OLD PARK AVENUE FOURTH WARD

Piedmont Ave Piedmont y ve Simpson St w alb A Clark Atlanta University 4,000 k Dek P t m e do

e e

r 75 Fre t St Morehouse College 3,000 S tur e 85 ca e 30312 De tr h r King r c 30303 Luthe Jr D a rtin e Spelman College 2,170Ma P CABBAGETOWN 20 154 Memorial Dr

Employment 20 F la t Glenw e Sh ood Av o Daytime Office Workers 118,000 a ls Aber A nathy Blvd v e Annual Attendance MECHANICSVILLE GRANT PARK Ashby

Conventions 1.7WHITE Million Moreland Ave Moreland

PARK Boulevard

Sporting Events 4.8 Million Stewart Ave Stewart 154 Concerts & Shows 2.6 Million McDo noug 75 h Bl 23 J o Downtown Attractions 13 Million n e B s 85 b o o 42 u Lee St l FORT ro d e d R r R 3 d c n r Source: U.S. Census, ARCHE, Georgiallto Power, ACVBMC PHERSON e be s mp LAKEWOOD t Ca R PARK August 2013 -d V.2 Central Atlanta Progress | atlantadowntown.com 41 154 SOUTH BEND PARK Downtown Atlanta Rd Constitution Rd Headland Downtown & Adjacent Census Tracts Downtown & Adjacent Neighborhoods EAST Rd Sylvan Clev e

POINT eland Av 285 Semes St Semes

d d R R l n il to M ing s Wash n ow Br PEOPLE & PLACES

Population Growth Household Growth 90,000 18% 45,000 36.9% 80,000 40,000 70,000 17.8% 35,000 60,000 30,000 33.4% 2010 50,000 25,000 2000 40,000 Population20,000 (2000) Housing Units (2000) 30,000 18.5% 15,000 44.8% Population (2010) 20,000 10,000 Housing Unit (2010) 10,000 5,000 0 0 Downtown Adjacent Census Downtown + Downtown Adjacent Downtown + Tracts Adjacent Census Census Tracts Adjacent Tracts Census Tracts Source: U.S. Census

“Since 2000, neighborhoods within three miles of Downtown Atlanta have seen a 61 percent surge in residents aged 25 to 34 who have at least a four- year degree, according to U.S. Census figures. That’s almost 10,000 new patrons for everything from apartment and condo developments to restaurants and bars to computer and cell phone vendors. The same thing has happened in dozens of other cities, but the movement is twice as robust in Atlanta as it is nationwide.”

–Atlanta Journal-Constitution, May 2011

Average Family Income in Downtown Atlanta

1990 2000 2005 2006 2007 2009 2011 $20,066 $32,204 $45,914 $45,000 $37,884 $44,000 $47,088

Downtown family income grew approximately 46% over the last decade.

Average Household Income

Within 1 mile of Downtown $36,834 Within 3 mile of Downtown $52,267

Within 5 mile of Downtown $57,382 30.2 is the average age of a Downtown resident.

Source: U.S. Census

August 2013 - V.2 RETAIL & SPENDING AN UNTAPPED SPENDING MARKET.

Downtown is projected to add significant retail demand over the next 20 years that could amount to725,000 square feet of absorption. Who’s driving the demand? Young people (the average age of a Downtown resident is 30) with higher incomes who choose to live Downtown so they can walk to dinner, shops and attractions. They’re joined by a

booming student population—Downtown is home to 53 percent of the city’s college-goers. Take these desirable de- mographics, add an additional 22,000 daytime workers by 2030, and you have an area that’s ripe for retail growth.

Downtown spending generates $23,007,000 in sales tax revenue. While Downtown has 4% of the city’s population, it generates 8% of its sales tax revenue.

Downtown Spending by Category

Category Dollar Amount Restaurants/Bars Restaurants/Bars $374,200,000 23% Apparel/Accessories $65,566,000 Apparel/Accessories Motor Vehicles/ Parts $54,483,000 6% Motor Vehicles/ Parts General Merchandise $44,294,222 54% 8% Other $160,557,000 General Merchandise Total $699,100,222 9% Other

Downtown Spending by Group

Group % of Total Spending 21% Conventioneers Conventioneers 21% 34% Tourists Tourists 13% Households Households 20% 13% Students Students 12% Employees Employees 34% 12% 20%

Source: RCLCO, Downtown Development Forecast, June 2011

Central Atlanta Progress | atlantadowntown.com April 2013 - V.2 RETAIL & SPENDING

Average Household Income Number of Households Within 1 mile $36,834 Within 1 mile 13,542 Within 3 miles $52,267 Within 3 miles 70,527 Within 5 miles $57,382 Within 5 miles 137,696

Source: U.S. Census, CoStar

Projected Retail Growth By Sources, Downtown is projected to add significant retail demand 2011 - 2030 over the next 20 years that could amount to 725,000 square feet of absorption. • 415,000 SF of new retail space is needed to meet demand 10% Households • The highly anticipated Atlanta Streetcar is 25% projected to contribute 32,000 SF of demand to Employees the total 65% Visitors/Tourists • New households with higher incomes will be the primary source of demand for new retail • 22,000 additional daytime workers by 2030 and steady growth in tourism and convention visits will also contribute to retail demand Source: RCLCO, Downtown Development Forecast, June 2011

23,202 People Live Downtown 62,170 People Study Downtown 118,000 People Work Downtown 13 Million People Play Downtown 30.2 is the average age of a Downtown resident

Central Atlanta Progress | atlantadowntown.com April 2013 - V.2 RETAIL & SPENDING

Employee Spending The average Downtown office worker spends per week:

$35.85 $26.71 $102.47 = per week on transportation on dining on goods and services $165

Retail spending by Down- town employees could top $211,515,000 Transportation $973,677,000 with Full Service Restaurants & daytime workers $157,589,000 Fast Food Eateries 118,000 working 50 weeks a year. Goods & Services $604,573,000

Source: ICSC, Office-Worker Retail Spending in a Digital Age, 2012

Student Spending Students spend $361 per week or $4,332 per year on retail goods and services. Source: RCLCO, Downtown Development Forecast, June 2011

Students Est. Annual Student Retail Spending by University Georgia State University 32,000 $160 Georgia Tech 21,000 $138.62 $140 Clark Atlanta University 4,000 Morehouse College 3,000 $120 Spelman College 2,170 $100 $90.97

$80

$60

$40

Total Spending in Millions $17.33 $20 $9.43 $13.00 $0 GSU Georgia Spelman Morehouse Clark Tech College College University

Downtown boasts 53% of the city’s student population and 8.3% of the entire metro area’s student population.

Central Atlanta Progress | atlantadowntown.com April 2013 - V.2 RETAIL & SPENDING

Restaurant Spending With new restaurants and bars seeking dynamic, authenic urban environments, Downtown is becoming a destination for quality dining.

Restaurant Type Estimated Establishments Estimated Establishments Downtown as Downtown Sales Downtown City Sales Citywide a % of City Full-Service $175,525,933 207 $1,001,070,215 1008 18%

Limited-Service $131,930,997 97 $516,656,146 407 26% Drinking Establishments $26,740,276 28 $168,221,934 129 16%

TOTAL $334,197,206 332 $1,685,948,295 1544 20%

Source: RCLCO, Downtown Development Forecast, June 2011

April 2013 - V.2 CONVENTIONS, TOURISM & HOTELS

WHERE ATLANTA’S VISITORS MEET, SHOP, CHEER AND STAY.

The buyer’s market at AmericasMart draws 93,000 people each January. The SEC Football Championship lures 70,000 sports fans every December. The world-renowned Georgia Aquarium welcomes 2.2 million visitors all year long. And the list goes on. Welcome to Downtown, where the conventions, sports scene, concerts, shows and attractions are simply unmatched anywhere else in the city.

Downtown Annual Attendance: Sporting Events Concerts & Shows Conventions Attractions 4.8 Million 2.6 Million 2.1 Million 13 Million

Downtown Hotels Downtown is home to 11% of the region’s Downtown is home to 4 % of the region’s total total hotel rooms hotel properties Downtown Downtown Hotel Properties Rooms

11,500 Downtown Hotel Rooms 33 Downtown Properties

Downtown hospitality employs more than 21,000 workers.

Source: ACVB, RCLCO, Downtown Development Forecast, June 2011

Central Atlanta Progress | atlantadowntown.com April 2013 - V.2 CONVENTIONS, TOURISM & HOTELS

Annual Attendance at Downtown Attractions

Centennial Olympic Park 3 Million Visitors Georgia Aquarium 2.2 Million Visitors World of Coca-Cola 1.1 Million Visitors Martin Luther King, Jr. National Historic Site 700,00 Visitors College Football Hall of Fame 450,000 Visitors est. National Center for Civil and Human Rights 350,000 Visitors est. CNN Studio Tours 300,000 Visitors est. Imagine It! Children’s Museum 200,000 Visitors

State of the Downtown Hotel Market • Average daily hotel rate of $137 In 2010, Downtown generated $7.743 million in Hotel Tax • A 65.4 percent occupancy (hotels within 1 mile of the Georgia funds—77% of the city’s total World Congress Center) • Room nights demanded = 2,946,814 • In 2010, Downtown hotel room revenues = $384,916,319 • Downtown is projected to support an additional 1,750 hotel rooms over the next twenty years 77% • Increased occupancy in existing office space and new office development is porjected to generate 54% of the new hotel demand Source: RCLCO, Downtown Development Forecast, June 2011

“Atlanta is forecast to see a 4.8 percent increase in RevPAR in 2012, according to a recent presentation from Smith Travel Research. Gains in revenue are expected to be even greater in 2013, with RevPAR forecast to see a 6.6 percent increase.” - Atlanta Business Chronicle, July 2012

Historical Average Daily Rate, Downtown Hotels $140 $136.82 $136.70 $137.73 $135

$130 $130.70 $128.34 $125

$120 2008 2009 2010 2011 2012 Source: ACVB

Central Atlanta Progress | atlantadowntown.com April 2013 - V.2 CONVENTIONS, TOURISM & HOTELS

Downtown is home to more than 8 million square feet of convention space. • AmericasMart – 4.2 Million SF • Georgia World Congress Center – 3.9 Million SF • Georgia Dome – 102,000 SF stadium space • Boisfeuillet Jones Atlanta Civic Center – 5,800 SF ballroom; 4,600 seat theater • Philips Arena – 17,000 SF exhibit space

Top Conventions and Tourism Events in 2011 AmericasMart January Gift, Home Furnishings, Area Rug Market 93,000 AmericasMart July Gift, Home Furnishings, Area Rug Market 72,600 Chick-Fil-A Bowl 72,217 Chick-Fil-A College Kick Off 71,000 SEC Football Championship 2010 70,000 Cheersport Limited 2011 70,000

The average daily expenditure per conventioneer is $369.34.

Lodging & Incidentals - $157.68

Food & Beverage - 117.41

Entertainment/Recreation - $12.24

Retail - $38.66

Local Transportation - $14.12

Auto Rental - $12.28

Gas/Tolls/Parking/Other - $16.95

The average length of stay is 3.5 days.

Source: GWCC Authority and the Selig Center for Economic Growth, Terry College of Business, The University of Georgia (August 11, 2010).

April 2013 - V.2 HOUSING

AN EXPANDING POPULATION ON THE HUNT FOR HOMES.

The news is out: Downtown is growing faster than the state and the country in population, housing and median income. Who’s behind this increase? Young, upwardly mobile residents who are attracted to Downtown’s easy accessibility, pop- ular entertainment venues and affordable housing options. As this population continues to grow, so will its need for quality places to live.

13,542 Downtown Housing Units Demand for new units will be driven by 15 to 34 year 10,758 olds earning $35,000 to $75,000 Downtown Households who are drawn to Downtown for its:

5,957 • Excellent access to jobs and transit. New Units Constructed Downtown since 2007 • High level of entertainment options and amenities, 1.87 especially relative to the suburbs. Average Downtown Household Size • Affordable housing stock. $17,100 Annual spending per Downtown Trends result in a demand for 8,800 new, market-rate Households residential units over the next 20 year. The Atlanta $183,961,800 Streetcar contributes to these numbers by 800 units. Downtown Households Annual

Economic Impact Source: RCLCO, Downtown Development Forecast, June 2011, U.S. Census

The occupancy rate for one-bedroom units in Downtown is 98.1%, which is the highest amoung intown Atlanta submarkets. Source: Haddow & Associates, Haddow’s Apartment Report, Third Quarter 2012

Central Atlanta Progress | atlantadowntown.com April 2013 - V.2 HOUSING

• By 2015, Georgia State University is projected to have 36,000 students, with 2.45 million square feet of planned projects for Downtown. • GSU’s goal is to house 20 percent of these students by 2015, leaving 27,000 looking for nearby rental options.

Student Housing Demand

35,000

30,000

25,000

20,000

15,000 Students 10,000

5,000

0 Georgia State Clark Atlanta Morehouse Georgia Tech Spelman College University University College Unhoused Students 27,000 12,650 970 840 770 Students in Dorms 5,000 8,350 2,450 1,600 1,400

Downtown Rental Figures, 2012

Average Rental Price $1.11-1.36 per square foot Average Rental Price $1,220/Month Average Unit Size 982 square foot Average Occupancy 97.5% Combined 98.1% -1 Bedroom 95.9% -2 Bedroom Source: Haddow & Associates, Haddow’s Apartment Report, Third Quarter 2012

April 2013 - V.2 EMPLOYMENT & INDUSTRY

THE MOST PAYCHECKS PER SQUARE MILE.

Downtown has a whopping 30,547 jobs per square mile—the highest in the city. Even though Downtown only com- prises 3 percent of the city’s land, it’s where 31.5 percent of the city goes to work. From telecommunications to biochem-

istry, film production to data processing,Downtown’s varied industries keep the energy high—and the paychecks rolling.

High employment numbers can be attributed to Downtown’s characteristics • #1 telecommunications infrastructure in the city • Access to county, city, state and federal agencies, Downtown’s 118,000 courts and services daytime workers account • Very prominent data-processing industry, com- for 31.5% of the city’s puter systems design and related services total employment, even • Very low cost of doing business though Downtown only • Large convention capacity: to host conferences of any size comprises 3% of the city’s land. • Proximity to 11,500 hotel rooms with afford- able average daily rate • Proximity to Hartsfield-Jackson Internation Airport • Easy access to all major highways, MARTA and other alternative transportation options

Source: Metro Atlanta Chamber of Commerce

Central Atlanta Progress | atlantadowntown.com April 2013 - V.2 EMPLOYMENT & INDUSTRY

Top Employers Downtown Coca-Cola Co 5,000 SunTrust Bank 900 Grady Health System/Memorial Hospital 4,000 Marriott Marquis Hotel 841 Georgia State University 3,500 Hyatt Regency Atlanta 715 Turner Broadcasting System Inc 3,000 Omni Hotel at CNN Center 675 Emory University Hospital Midtown 2,771 Hilton Atlanta 640 Georgia-Pacific LLC 2,500 American Cancer Society 600 Georgia Power Co 2,000 InComm Inc 600 Atlanta Medical Center 1,700 Southern Co 600 CNN News Group 1,200 Bank of America 551 Deloitte & Touche LLP 1,100 Georgia State Univiversity/Robinson College 550 Ernst & Young LLP 1,100 Georgia World Congress Center 550 KPMG LLP 900 Westin Peachtree Plaza 430

Employment by Industry

Transportation & Warehousing 272 Other Services 914 Construction 941 Real Estate Rental/Leasing 1,298 Retail Trade 1,374 Management of Companies 1,620 Information 1,750 Admin Support, Waste Mgmt, Remdial 1,842 Wholesale Trade 1,905 Utilities 2,003 Manufacturing 2,372 Finance & Insurance 3,269 Educational Services 3,576 Other Services 4,493 Arts/Entertainment/Recreation 10,421 Accomodation/Food Services 10,983 Healthcare & Socal Assistance 13,627 Professional/Scientific/Technical Services 20,031 Public Administration 35,364

0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000

Central Atlanta Progress | atlantadowntown.com April 2013 - V.2 EMPLOYMENT & INDUSTRY

Key Industries Contributing to Downtown’s Growth

Arts & Culture • The Atlanta area is ranked number 1 in arts-related employees per 1,000 residents among the peer regions analyzed. • The Atlanta area has 15,326, the third-highest number of arts-related businesses among the peer regions analyzed. • The Central Business District has the highest number of creative-industry businesses per square mile. Source: ARC Regional Snapshot, Creative Industries Thrive in Metro Atlanta, July 2012

Film & TV • In 2011 alone, television networks, Hollywood studios, production companies and independent producers invested more than $689.3 million in Georgia. • Intown Atlanta has a number of fully equipped studio spaces: EUE/Screen Gems, Tyler Perry Studios, Raleigh Studios Atlanta, Atlanta Civic Center. • More than 14 Georgia colleges and universities offer degrees or studies in film and television production, providing a breeding ground for new employees in this booming field.

Bioscience & Biotech Downtown’s higher education institutions are leading the way in biotech and bio- science. Annual research expenditure in bioscience from Downtown universities: Clark Atlanta University $2,328,000 Georgia Institute of Technology $22,086,000 Georgia State University $30,371,000 Morehouse College $15,000 Morehouse School of Medicine $41,098,000 Spelman College $1,900,000

TOTAL $97,798,000

Technology Intown universities lead the way in technology with programs such as: • Georgia State Technology and Commercialization Development Program • Georgia Tech Enterprise Innovation Institute • Georgia Tech Research Institute (GTRI)

April 2013 - V.2 HIGHER EDUCATION

WE LEAD BY DEGREES

Downtown is one of the top destinations for higher education in the country, ranking sixth in annual college graduates and seventh in student enrollment among America’s largest urban areas. And Downtown’s universities just keep growing, with thousands of additional students and millions of square feet of new construction anticipated over the next few years. Technology and bioresearch are two of the most popular and highly funded programs at Downtown universities, with nearly $100 million spent annually on bioscience research alone.

Students Georgia State University 32,000 Downtown has the largest share of Atlanta’s college #1 students (53%). Georgia Tech 21,000

Clark Atlanta University 3,420 Downtown is sixth among America’s largest urban #6 areas in annual college graduates (at the bachelor’s Morehouse College 2,440 degree level or higher) Spelman College 2,170 Downtown is seventh among America’s largest urban #7 areas in student enrollment.

Downtown is among America’s top seven urban centers in the number of degrees awarded in fields #7 including engineering, computer sciences, math, physical sciences, biological sciences, health profes- sions, business, arts and theology.

Source: ARCHE

Central Atlanta Progress | atlantadowntown.com August 2013 - V.2 HIGHER EDUCATION

Georgia State University 32,000 6,702 $1.4 Billion undergraduate & graduate annual graduates (2011) annual economic impact students Degrees Conferred (2011)

Healthcare & Management Business & F.I.R.E professions Public Admin & Policy Natural Science Mathematics & Computer Science Education English, Journalism, Communications Foreign Language Social Sciences and History Arts and Film Psychology Criminal Justice/ Safety Studies

Enrollment Trends

38,000 36,000 36,000 34,000 31,533 32,000 32,000 30,431 By 2015, Georgia State 30,000 28,238 University is projected 27,137 28,000 25,946 26,134 Students 26,000 to have 36,000 24,000 students. 22,000 20,000 2005 2006 2007 2008 2009 2010 2011 2015

Campus Growth • There are 2.45 million square feet in planned Georgia State University projects Downtown that call for $1 billion in capital expenditures. • By 2015, GSU will require a total of 5,476,211 square feet. • Planned projects include: University Science Park, Humanities building, Business and Law professional center, University Plaza, Wall Street Housing north of Underground ATL, convocation center, pedes- trian and streetscape improvements.

Housing 35,000 30,000 Currently, 27,000 Georgia State students 25,000 who would like to live in close proximity to 20,000 27,000 15,000 their school compete for 10,930 rentable 10,000 5,000 units Downtown. 5,000 0 Georgia State University

Students in Dorms Unhoused Students Source: Georgia State University Central Atlanta Progress | atlantadowntown.com August 2013 - V.2 HIGHER EDUCATION

Georgia Institute of Technology

The Georgia Institute of Technology is one of the nation’s top research universities, distinguished by its commitment to improving the human condition through advanced science and technology. It is consis- tently ranked as one of U.S. News & World Report’s top 10 public universities in the United States. Geor- gia Tech’s campus occupies 400 acres in the heart of the city of Atlanta, where 20,000 undergraduate and graduate students receive a focused, technology-based education.

Degrees Conferred (2011)

Architecture and City Planning Digital Communication & Media Computer Science and Information Systems Engineering Biological Sciences Mathematics International Studies/ Science History Technology Natural Sciences Public Policy/ International Affairs Industrial Design and Music Healthcare Management Business Administration Industrial and Organizational Psychology

Enrollment Trends 22,000 20,291 20,720 19,413 20,000 18,742 17,935 18,000 17,135

16,000

Students 14,000

12,000

10,000 2005 2006 2007 2008 2009 2010

Housing 25,000

20,000

Currently, 12,650 Georgia Tech students who would 15,000 12,650 like to live in close proximity to their school com- 10,000 pete for 10,930 rentable units Downtown. 5,000 8,350 0 Georgia Tech Student Body

Students in Dorms Unhoused Students

Source: Georgia Institute of Technology

Central Atlanta Progress | atlantadowntown.com August 2013 - V.2 HIGHER EDUCATION

Atlanta University Center The Atlanta University Center (AUC) is the world’s largest consortium of African American private in- stitutions of higher education. These institutions—Clark Atlanta University, Morehouse College, More- house School of Medicine and Spelman College—share a common mission to provide quality education for African Americans and other students of diversity.

Clark Atlanta University (3,420 Students) Clark Atlanta University offers 38 major areas of study through four schools, 170 full-time teaching faculty members and in 2011-12 ace- demic year awarded 728 degrees; 550 Bach- elor’s, 152 Master’s and 26 Doctorates.

Morehouse College (2,440 Students) No. 3 among Historically Black Colleges and Universities, Morehouse College is a private, all male institution of higher learning offering 27 major areas of study in three schools.

Morehouse School of Medicine (357 Students) Founded in 1975, Morehouse School of Medi- cine is the first medical school established at a Historically Black College and University in the 20th century. In 2011, U.S. News ranked MSM #16 in best medical schools for primary care.

Spelman College (2,170 Students) Founded in 1881, Spelman College is a presti- gious, highly selective, liberal arts college that prepares women to change the world. Ranked No. 1 among Historically Black Colleges and Universities.

Source: ARCHE, Atlanta University Center Consortium, Clark Atlanta University, Morehouse College, Morehouse School of Medicine, Spelman College

August 2013 - V.2