Parentdish and AOL Lifestyle

YouGov Survey Results Sample Size: 2149 Fieldwork: 12th - 15th August 2011 Total Gender Age Social Grade Region Base Male Female 18 to 24 25 to 34 35 to 44 45 to 54 55+ ABC1 C2DE North Midlands East London South Wales Scotland 1. Do you have any children in any of the following age bands? (Please tick all that apply) Unweighted Base 2149 977 1172 236 278 357 411 867 1240 909 527 328 199 285 517 103 190 Base: All GB adults 2149 1032 1117 258 355 384 400 752 1182 967 529 352 206 275 492 107 187 0 to 4 11% 11% 12% 7% 30% 27% 2% 0% 11% 11% 12% 10% 12% 12% 9% 17% 8% 5 to 8 9% 9% 9% 2% 13% 30% 6% 0% 9% 9% 10% 8% 8% 8% 7% 12% 11% 9 to 11 8% 7% 8% 1% 9% 22% 10% 0% 7% 8% 8% 7% 5% 5% 8% 14% 7% 12 to 14 7% 7% 7% - 5% 17% 16% 1% 8% 7% 8% 5% 5% 5% 9% 7% 9% 15 to 16 5% 5% 4% - 1% 10% 11% 2% 4% 5% 5% 5% 2% 3% 6% 4% 7% 17 or older (grown-up children) 41% 36% 45% - 1% 12% 55% 80% 41% 40% 41% 45% 41% 34% 40% 41% 40% No - I do not have any children 39% 44% 34% 92% 62% 33% 28% 18% 38% 40% 37% 36% 40% 47% 40% 33% 37% 2. For the following questions please think about your child(ren) aged 5 to 16 Which ONE of the following do you feel you have to sacrifice the MOST due to looking after your child(ren) during the school summer holidays? Unweighted Base 402 175 227 5 52 188 130 27 230 172 114 59 33 43 91 23 39 Base: All GB parents with children aged 5-16 433 206 227 6 73 207 125 22 232 201 123 65 35 42 96 28 43 Time with my partner 9% 12% 6% - 12% 9% 7% 10% 6% 12% 8% 11% 8% 7% 7% 7% 15% Work 10% 8% 12% - 8% 11% 13% 3% 11% 10% 10% 6% 10% 7% 10% 18% 15% Time with friends 4% 6% 3% 17% 4% 5% 3% 3% 3% 6% 5% 7% 6% 5% 4% -- Reading 1% 1% 0% - -1%1%- 1% - - 2% --- 2% 2% Gardening 1% 1% 1% - -1%2%3% 0% 2% - 1% 4% 3% - -2% Watching TV 2% 0% 3% 16% -3%1%- 1% 3% 1% 1% 4% - - 14% - Exercising 3% 1% 4% - 2% 3% 3% - 3% 2% 2% - 9% 10% 2% -2% Sex 3% 4% 2% - 4% 2% 4% - 3% 3% 2% 3% 5% 7% 1% 7% - Relaxation time alone 26% 24% 27% 67% 40% 25% 20% 13% 27% 24% 31% 32% 22% 18% 25% 12% 23% Other 2% 2% 2% - 7% 2% 2% - 3% 2% 3% - -2%6% -- Don't know 1% 2% 1% - 1% 1% 2% 3% 1% 2% 2% 2% 2% 2% 1% -2% Not applicable - I don't have to sacrifice anything due to looking after my child(ren) in the school summer holidays 33% 33% 34% - 18% 35% 37% 55% 33% 34% 32% 34% 19% 36% 39% 28% 36% Not applicable - I don't look after my child(ren) in the school summer holidays 4% 6% 3% - 4% 4% 5% 10% 8% 1% 5% - 11% 2% 4% 12% 4% All figures, unless otherwise stated, are from YouGov Plc. Page 1 of 6 Total Gender Age Social Grade Region Base Male Female 18 to 24 25 to 34 35 to 44 45 to 54 55+ ABC1 C2DE North Midlands East London South Wales Scotland 3. In general, when do you think you were happiest with your career? (If you've never had a career or have given up work, please tick the relevant "Not applicable") Unweighted Base 402 175 227 5 52 188 130 27 230 172 114 59 33 43 91 23 39 Base: All GB parents with children aged 5-16 433 206 227 6 73 207 125 22 232 201 123 65 35 42 96 28 43 Before having children 18% 13% 22% 17% 19% 14% 25% 7% 23% 11% 18% 13% 19% 26% 15% 13% 23% After having children 14% 13% 15% 31% 16% 13% 13% 16% 15% 12% 15% 10% 17% 16% 13% 13% 15% No difference - the same level of happiness before and after having children 49% 67% 33% 51% 37% 52% 49% 67% 50% 48% 44% 56% 42% 54% 54% 55% 43% Don’t know 7% 5% 8% - 8% 7% 6% - 4% 9% 7% 8% 2% - 4% 9% 17% Not applicable - I've never worked 2% 1% 2% - 8% 1% - - 0% 3% 3% - 5% - - -3% Not applicable - I gave up work for good after I had children/ have not returned to work since having children 11% 1% 20% - 13% 13% 7% 10% 6% 16% 13% 13% 15% 3% 14% 10% - 4. Thinking about managing your working life with your child care arrangement(s) in the school summer holidays… Do you think that the school summer holidays are too long, too short or about the right length? (If you don't work please tick "not applicable") Unweighted Base 353 171 182 540164 120 24 214 139 96 51 27 41 79 21 38 Base: All GB parents with children aged 5-16 who work 380 202 178 658180 117 20 216 163 104 57 28 41 83 25 42 The school summer holidays are too long 40% 36% 45% 52% 51% 38% 35% 56% 39% 42% 49% 40% 42% 22% 24% 51% 60% The school summer holidays are about the right length of time 44% 49% 39% 32% 41% 46% 46% 31% 46% 41% 43% 40% 44% 60% 53% 32% 29% The school summer holidays are too short 8% 9% 6% 16% 5% 9% 7% 6% 7% 8% 6% 11% -9%15% -3% Don't know 2% 3% 1% --3% 4% - 3% 2% - 8% -3%3% 2% 2% Not applicable - I don't currently work 6% 3% 8% -3%4% 9% 7% 4% 7% 2% 2% 14% 6% 6% 15% 6% All figures, unless otherwise stated, are from YouGov Plc. Page 2 of 6 Total Gender Age Social Grade Region Base Male Female 18 to 24 25 to 34 35 to 44 45 to 54 55+ ABC1 C2DE North Midlands East London South Wales Scotland 5. Generally, which ONE of the following BEST describes your strongest feeling for your child(ren) when they go back to school after the summer holidays? Unweighted Base 402 175 227 5 52 188 130 27 230 172 114 59 33 43 91 23 39 Base: All GB parents with children aged 5-16 433 206 227 6 73 207 125 22 232 201 123 65 35 42 96 28 43 Happiness 15% 20% 10% 50% 8% 16% 14% 17% 9% 22% 10% 13% 13% 21% 14% 16% 30% Sadness 13% 9% 17% - 17% 12% 14% 11% 15% 11% 12% 16% 13% 15% 17% 5% 8% Relief 21% 15% 26% 34% 21% 19% 24% 9% 21% 21% 27% 17% 28% 8% 14% 36% 21% Excitement 17% 21% 14% - 17% 20% 13% 26% 19% 15% 16% 16% 21% 16% 19% 12% 22% Nervousness 14% 14% 14% 16% 12% 15% 12% 16% 16% 12% 15% 17% 11% 13% 13% 15% 11% Depression 1% 1% 1% - 2% 1% 2% - 1% 1% 2% 1% --2% -- Other 6% 7% 5% - 6% 6% 7% 5% 8% 4% 7% 8% 2% 10% 5% -6% Don't know 13% 12% 13% - 18% 11% 13% 16% 11% 14% 12% 12% 12% 17% 16% 16% 2% 6. To what extent, if at all, are you looking forward to your child(ren) going back to school after the summer holidays? Unweighted Base 402 175 227 5 52 188 130 27 230 172 114 59 33 43 91 23 39 Base: All GB parents with children aged 5-16 433 206 227 6 73 207 125 22 232 201 123 65 35 42 96 28 43 Looking forward to it a lot 22% 22% 22% 67% 37% 22% 14% 19% 19% 26% 31% 20% 11% 23% 15% 25% 23% Looking forward to it a little 53% 54% 52% 17% 35% 57% 59% 56% 59% 47% 42% 53% 65% 57% 60% 36% 71% Not looking forward to it at all 15% 12% 18% 16% 14% 16% 15% 16% 15% 15% 21% 20% 13% 12% 12% 20% 2% Don't know 9% 12% 7% - 13% 6% 13% 9% 7% 11% 6% 7% 10% 8% 14% 20% 4% All figures, unless otherwise stated, are from YouGov Plc. Page 3 of 6 Total Gender Age Social Grade Region Base Male Female 18 to 24 25 to 34 35 to 44 45 to 54 55+ ABC1 C2DE North Midlands East London South Wales Scotland 7. To what extent do you agree or disagree with the following statement? I plan to use the start of term (after the summer holidays) as an opportunity to make changes to my lifestyle Unweighted Base 402 175 227 5 52 188 130 27 230 172 114 59 33 43 91 23 39 Base: All GB parents with children aged 5-16 433 206 227 6 73 207 125 22 232 201 123 65 35 42 96 28 43 Strongly agree 10% 7% 12% 35% 19% 11% 3% 3% 9% 11% 10% 11% - 12% 9% 18% 8% Agree 26% 22% 30% 65% 35% 24% 24% 10% 29% 22% 27% 24% 24% 34% 25% 28% 18% Disagree 39% 44% 34% - 27% 40% 40% 71% 38% 40% 34% 38% 48% 45% 38% 28% 47% Strongly disagree 10% 10% 10% - 11% 8% 15% 7% 13% 7% 11% 10% 21% 2% 12% 10% 6% Don't know 15% 18% 14% - 9% 18% 17% 9% 11% 20% 17% 17% 7% 8% 16% 16% 21% 8.

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