Understanding Sponsored Search
Total Page:16
File Type:pdf, Size:1020Kb
Load more
Recommended publications
-
Preface Patrick Besha, Editor Alexander Macdonald, Editor in The
EARLY DRAFT - NASAWATCH.COM/SPACEREF.COM Preface Patrick Besha, Editor Alexander MacDonald, Editor In the next decade, NASA will seek to expand humanity’s presence in space beyond the International Space Station in low-Earth orbit to a new habitation platform orbiting the moon. By the late 2020’s, astronauts will live and work far deeper in space than ever before. The push to cis-lunar orbit is part of a stepping-stone approach to extend our reach to Mars and beyond. This decision to explore ever farther destinations is a familiar pattern in the history of American space exploration. Another major pattern with historical precedent is the transition from public sector exploration to private sector commercialization. After the government has developed and demonstrated a capability in space, whether it be space-based communications or remote sensing, the private sector has realized its market potential. As new companies establish a presence, the government withdraws from the market. In 2015, we are once again at a critical stage in the development of space. The most successful long-term human habitation in space, orbiting the Earth continuously since 1998, is the International Space Station. Currently at the apex of its capabilities and the pinnacle of state-of-the-art space systems, it was developed through the investments and labors of over a dozen nations and is regularly re-supplied by cargo delivery services. Its occupants include six astronauts and numerous other organisms from Earth’s ecosystems from bacteria to plants to rats. Research is conducted on the spacecraft from hundreds of organizations worldwide ranging from academic institutions to large industrial companies and from high-tech start-ups to high-school science classes. -
Paid Traffic
Paid Traffic Pay per click advertising in Swedish companies Marcus A. Johansson Master of Communications Thesis Report No. 2012:018 ISSN: 1651-4769 University of Gothenburg Department of Applied Information Technology Gothenburg, Sweden, May 2012 Abstract Title Paid traffic - Pay per click advertising in Swedish companies Author Marcus Johansson, http://webcompanion.net/ Keywords Pay per click, Google AdWords, Internet marketing, search engine marketing According to Kotler online marketing is the fastest growing form of direct marketing. It has gotten increasingly important for companies to have a strategic plan for communicating with the public online. Statistics show that the yearly ad spend online is increasing at a rapid pace showing us that companies have understood the importance of appearing on the search engines and being available in appropriate environments. The purpose of this study was to investigate how Swedish companies use pay per click advertising. This was achieved by sending out a digital survey to Swedish companies who were bidding on various keywords in March 2012. The results show that there are many areas where Swedish companies can improve how they are working with pay per click. Some of them include keywords research, use of custom landing pages and implementing tracking. 2 Table of Contents INTRODUCTION .................................................................................................. 6 PROBLEM BACKGROUND ........................................................................................ -
Mutual Funds As Venture Capitalists? Evidence from Unicorns1
Mutual Funds as Venture Capitalists? Evidence from Unicorns1 Sergey Chernenko Josh Lerner Yao Zeng Purdue University Harvard University University of Washington and NBER December 2018 Abstract Using novel contract-level data, we study open-end mutual funds investing in unicorns—highly valued, privately held start-ups—and their association with corporate governance provisions. Larger funds and those with more stable funding are more likely to invest in unicorns. Both mutual fund participation and the mutual fund share of the financing round are strongly correlated with the round’s contractual provisions. Compared to venture capital groups, mutual funds are underrepresented on boards of directors, suggesting less direct monitoring. However, rounds with mutual fund participation have stronger redemption and IPO-related rights, consistent with mutual funds’ liquidity needs and vulnerability to down-valuation IPOs. 1 We thank Francesca Cornelli, Slava Fos, Jesse Fried, Will Gornall, Jarrad Harford, Michelle Lowry, William Mann, John Morley, Ramana Nanda, Clemens Sialm, Morten Sorensen, Ilya Strebulaev, Xiaoyun Yu, and conference and seminar participants at the 2017 LBS Private Equity Symposium, the 2018 NYU/Penn Conference on Law and Finance, the 2017 Southern California Private Equity Conference, the 2018 Stanford Financing of Innovation Summit, the 2018 UNC Private Capital Spring Research Symposium, and the 2018 Western Finance Association meetings. We thank Michael Ostendorff for access to the certificates of incorporation collected by VCExperts. We are grateful to Jennifer Fan for constantly helping us better interpret and code the certificates of incorporation. We thank Quentin Dupont, Luna Qin, Kathleen Ryan, Michael Sibbett, Bingyu Yan, and Wyatt Zimbelman for excellent research assistance. -
Profiles in Innovation: Artificial Intelligence
EQUITY RESEARCH | November 14, 2016 Artificial intelligence is the apex technology of the information era. In the latest in our Profiles in Innovation Heath P. Terry, CFA series, we examine how (212) 357-1849 advances in machine [email protected] learning and deep learning Goldman, Sachs & Co. have combined with more Jesse Hulsing powerful computing and an (415) 249-7464 ever-expanding pool of data [email protected] to bring AI within reach for Goldman, Sachs & Co. companies across Mark Grant industries. The development (212) 357-4475 [email protected] of AI-as-a-service has the Goldman, Sachs & Co. potential to open new markets and disrupt the Daniel Powell (917) 343-4120 playing field in cloud [email protected] computing. We believe the Goldman, Sachs & Co. ability to leverage AI will Piyush Mubayi become a defining attribute (852) 2978-1677 of competitive advantage [email protected] for companies in coming Goldman Sachs (Asia) L.L.C. years and will usher in a Waqar Syed resurgence in productivity. (212) 357-1804 [email protected] Goldman, Sachs & Co. PROFILESIN INNOVATION Artificial Intelligence AI, Machine Learning and Data Fuel the Future of Productivity Goldman Sachs does and seeks to do business with companies covered in its research reports. As a result, investors should be aware that the firm may have a conflict of interest that could affect the objectivity of this report. Investors should consider this report as only a single factor in making their investment decision. For Reg AC certification and other important disclosures, see the Disclosure Appendix, or go to www.gs.com/research/hedge.html. -
View July 2014 Report
MOBILE SMART FUNDAMENTALS MMA MEMBERS EDITION JULY 2014 messaging . advertising . apps . mcommerce www.mmaglobal.com NEW YORK • LONDON • SINGAPORE • SÃO PAULO MOBILE MARKETING ASSOCIATION JULY 2014 REPORT The Playbook Over the last few months we’ve been building a unique resource that will help our brand marketer members successfully develop and execute a mobile strategy, allowing them to deliver a consistent mobile brand experience on a global scale. Enter our Mobile Marketing Playbook (Press Release). Launched last week and created in partnership with global sporting goods giant, adidas, it aims to explain when, where and how companies can use mobile as core to their marketing efforts. Whilst we’ve seen some incredible work this year, as evidenced by the many great mobile campaigns submitted to our 2014 Smarties Awards Program (currently in pre-screening), one of the challenges marketers still face is how to make mobile an integral part of their mix. The Playbook takes marketers through the process of mobile strategy development from start to finish. It provides best practices around mobile executions, ways to leverage the myriad mobile vehicles, insights into mobile creative effectiveness and how companies can effectively measure and optimize mobile. To address the ever changing needs of and challenges faced by marketers, the Playbook will be regularly updated to reflect shifts in consumer behavior, mobile trends as they are introduced, and innovations that are continuously being developed through and with mobile. This will be accomplished in part by the annual addition of well over 500 case studies into our Case Study Hub, helping to define best practice and to serve as a source of inspiration to our marketer members Members can access the entire Playbook by logging in using your member login and password where directed. -
Searchfactpack07 Bb.Qxp
A SUPPLEMENT TO FACT PACK 2007 IN ASSOCIATION WITH Published November 5, 2007 © Copyright 2007 Crain Communications Inc. MARKETING Search Marketing Fact Pack 2007 | Advertising Age | 3 SEARCH MARKETING THE WHO, WHAT, WHERE, WHEN OF SEARCH. AND HOW. SEARCH. BY NOW MARKETERS don’t need anyone to tell them that it’s important and that they should be paying attention to it. After all, search composes 40% of online ad spending and is becoming an ever-more-important driver of traffic across the web. Almost a quarter of September web traffic came from search engines, up from 20% last year (Page 20). Those trends mean there continues to be a thirst for quality information around the channel, what its major players are up to and how best to use it. In our annual Search Marketing Fact Pack, Ad Age culls much of that data into one handy guide that can sit on your desk all year long. (Download extra Fact Packs from the DataCenter at AdAge.com.) It’s been a year of big changes for major search engines. Yahoo in early 2007 rolled out its much-watched Panama search system, which factored in an ad’s relevancy as well as bid price to determine placement. Google introduced a universal search system that incorporated multiple media categories, such as images, video, local and books, into its results. And Ask.com garnered positive reviews for its new “Ask3D” system meant to help users find what they’re looking for faster. Profiles of the top five search players, starting on Page 10, outline each company’s financial and share results and what to watch for in the year ahead. -
Search Marketing Specialist Jon Clark Director of Audience Development at Nbcuniversal, Inc
Search Marketing Specialist Jon Clark Director of Audience Development at NBCUniversal, Inc. [email protected] Summary A versatile Digital Marketer with 11+ years experience working in various roles including client-side (NBCUniversal), agency-side (Razorfish), publisher-side (Microsoft) and startup space (Hyrdoworx). These roles have included a wide variety of verticals including travel, finance, automotive, e-commerce and even agriculture. This experience has resulted in a unique view and skill set focused on engaging, retaining and acquiring customers through ROI-focused integration strategies. Over the course of my career, I've worked with teams across Digitas, AKQA, Reprise, 360i and TBWA while producing results for the likes of Mercedes-Benz, Victoria's Secret, Home Depot, Coke-Cola, Delta, Citi and T. Rowe Price to name a few. Specialties: SEM, social marketing, content marketing, digital marketing, acquisition marketing, direct response, CRM, campaign optimization, client relationship management, programmatic display and video, audience buying, SEO, analytics and data, strategy and tactics, reporting and analysis, business development, revenue management, mentoring, personnel management, leadership. In-depth search engine marketing experience includes: • Providing long-term strategy for Enterprise SEO engagements through prioritization of recommendations based on ease, benefit and readiness • Creation of client framework for SEO and Agile development integration • Management of Google Adwords, Bing Ads and others • In depth keyword research and traffic estimation for both Pay Per Click (PPC) advertising and search engine optimization (SEO) through the use of ROI models and scorecard analysis • Pay Per Click (PPC) Landing page development, implementation, multi-variant testing and consulting • Website development/changes and registration form multi-variable testing to increase organic search visibility, e-newsletter subscriptions and sales leads Experience Director of Audience Development, TV Everywhere at NBCUniversal, Inc. -
Mohammadreza Farahi About Me
Startup-Investor Negotiations MohammadReza Farahi About me MohammadReza Farahi Finance Advisor at Rahnema Ventures Besides academic education in finance in France and Spain, he has a great experience of valuation and investment affairs with tens of startups in Rahnema ventures. Notice All rights reserved. This document is an exclusive property of Charkh Academy . No part of it may be reproduced or quoted, in any form or by any means, electronic or mechanical, without the prior written permission of the owner. Copyright © 2018. For a list of references, you can contact the author via [email protected] or [email protected] Investment • How people manage their wealth? 3 Investment history • Code of Hammurabi(1700 BC) provided a legal framework for investment by codifying debtor and creditor rights. • First venture investors: maritime expeditions were first case; navigators were the most adventurous entrepreneurs, and ship owners were first VCs. • Why investment emerged? Because of specialization; some people have expertise without capital. Some other people have capital, but not enough time or expertise in lucrative fields 4 Traditional Investment vs. VC • The main difference is between Risk & Reward • Risk factors in ventures are: • Innovation risk • Business model risk • Operation and scale up risk • +90% of Ventures have no earning for investor • VC is a Knowledge-base investor, you need to be expert in some fields. • So, you can help out and control management. • Also, you are doing something unique, so it has social impacts and personal identity 5 Risk in traditional company vs. digital company Relative weight of technological risk and marketing risk, as company grows 6 Why VC emerged in 20 century • In the past, Information from inside company could not effectively communicate to outside; so investors didn’t know what they are investing in. -
The VPN Debate: Ipsec Vs SSL
ISPCON: Faculty List Page 1 of 25 Co- Home » Attend » The Conference » Faculty List Interested in Speaking? Visit Session View All Sessions View All Sessions View the Faculty Search by Day/Date by Track Conference Grid List for Papers and submit your proposal. Faculty List Search the Site: ATTEND Printer Friendly Sessions: » by Day/Date » by Track EXHIBIT SPEAK CONTACT Alan Clark, CEO and President, Telchemy Incorporated August 11, 2003 Alan Clark is the founder and President of Telchemy, the leading DIRECWAY Touts WISP Alliances provider of fault/ performance management technology for VoIP. He was previously the CTO of Hayes, and System Architect with August 11, 2003 British Telecom. A New Way to Compete with Dr Clark was the inventor of the V.42bis data compression Cable algorithm widely used in modems, and has nine granted patents. August 11, 2003 He is a recognized authority on Voice over IP management and EarthLink Offers Opt-Out quality, and is a regular speaker at Voice over IP conferences. SPEAKER: Session #ISP -111: Voice over IP: Overcoming August 05, 2003 ENDORSING FCC Goes WiFi ASSOCIATIONS: Barriers to Successful Deployment August 11, 2003 ISPs Hit Back at Record Industry Alan Menezes, Vice President, Marketing, Aperto Networks Voice over IP goes mainstream Alan Menezes is vice president of marketing for Aperto Networks. Advancing the ISP conversation MEDIA PARTNERS: He is responsible for leading the company's worldwide marketing initiatives, including product management and corporate 10 ways to save your ISP marketing. Prior to joining Aperto, Mr. Menezes was vice president of marketing at AccessLan Communications, a DSL solutions Idiots delight on the animal farm company. -
Uber Technologies | Company Profile
Generated by PitchBook for The Manager, Aeon Funds Last Updated: 16-Aug-2017 Uber Technologies | Company Profile General Information pbID: 51136-75 Description Provider of a location-based mobile application designed to connect riders and transportation providers. The company's on- demand ride-hailing application allows passengers to request a variety of personal transportation options that are fulfilled by a network of contract drivers, enabling users to have access to a convenient, fast and affordable mode of transportation. Company Status (as of 16-Aug-2017) The company is reportedly in talks to raise up to $12 billion through a primary and secondary offering as of August 14, 2017. The primary offering could range from $1 to $1.5 billion while the secondary portion could range from $2 to $10 billion. Rumored investors include SoftBank Group, Didi Chuxing, Dragoneer Investment Group and General Atlantic. Earlier in April, the company received an undisclosed amount of financing from Axel Springer (DB: SPR). Prior to the corporate round, the company received $30 million of venture funding from Kumpulan Wang Persaraan of Malaysia on September 22, 2016. The company is being actively tracked by PitchBook. Website www.uber.com Universe Venture Capital Also Known As Uber Primary Industry Social/Platform Software Formerly Known As UberCab Other Industries Internet Retail, Other Transportation, Application Software Legal Name Uber Technologies, Inc. Employees 15,000 Business Status Generating Revenue/Not Profitable Ownership Status Privately -
Whatsapp Cofounder Brian Acton Invests in Trak N Tell
Indiatimes The Times of India The Economic Times More Sign In / Sign Up FOLLOW ET: Startups Home Small Biz Startups Entrepreneurship SME Sector Policy & Trends MarketingBranding Legal Money More 12 You are here: ET Home › Small Biz › Startups Search for News, Stock Quotes & NAV's ஈ㬩 CHOOSE 04:05 PM | 13 JUL EOD ெசெசಀꔀ நிஃ글㬩 50 ேகா (எ੭சிஎಀꔀ… எꔀ㬩/ஐஎ… CREATE LANGUAGE PORTFOLIO மா ಀெகꔀ… MARKET STATS 27,815 7.04 8,519 1.55 31,213.00 174.00 67.05 0.13 ஆ글ஐ TAM WhatsApp cofounder Brian Acton invests in Trak N Tell By Biswarup Gooptu, ET Bureau | Jul 11, 2016, 03.04 AM IST Post a Comment READ MORE ON » WhatsApp | Trak N Tell | Paypal | Cleartax | Brian Acton NEW DELHI: Gurgaonbased car tracking RELATED VIDEO telematics solutions startup, Trak N Tell, has raised an undisclosed sum of funding 1 from a group of investors, led by WhatsApp cofounder Brian Acton. While the terms of the SeriesA round were not disclosed, Acton, along with two other investors, whose names have also not been revealed, are believed to have pumped in about $3.5 million (Rs 23.3 crore) in the WhatsApp cofounder invests in Indiabound startup nineyearold venture, making this the latest transaction in the country's startup ecosystem involving a high profile Silicon Valleybased tech entrepreneur. InApril, PayPal cofounder Max Levchin and Scott Banister, an early investor in Facebook and Uber, led a Rs 8.6 crore round in financial technology startup ClearTax. -
In the United States Court of Appeals for the District of Columbia Circuit ______
USCA Case #15-1063 Document #1627850 Filed: 07/29/2016 Page 1 of 37 Nos. 15-1063 (and consolidated cases) ________________________________________ IN THE UNITED STATES COURT OF APPEALS FOR THE DISTRICT OF COLUMBIA CIRCUIT ________________________________________ UNITED STATES TELECOM ASSOCIATION, et al., Petitioners, v. FEDERAL COMMUNICATIONS COMMISSION, et al., Respondents. ________________________________________ On Petition for Review from the Federal Communications Commission ________________________________________ PETITION FOR REHEARING EN BANC FOR INTERVENORS TECHFREEDOM, JEFF PULVER, SCOTT BANISTER, CHARLES GIANCARLO, AND DAVID FRANKEL ________________________________________ BERIN M. SZÓKA C. BOYDEN GRAY THOMAS W. STRUBLE ADAM J. WHITE TECHFREEDOM DEREK S. LYONS 110 Maryland Avenue, NE ADAM R.F. GUSTAFSON Suite 409 JAMES R. CONDE Washington, DC 20002 BOYDEN GRAY & ASSOCIATES (202) 803-2867 801 17th St. N.W., Suite 350 [email protected] Washington, DC 20006 (202) 955-0620 July 29, 2016 [email protected] (Page 1 of Total) USCA Case #15-1063 Document #1627850 Filed: 07/29/2016 Page 2 of 37 TABLE OF CONTENTS TABLE OF CONTENTS .............................................................................. i TABLE OF AUTHORITIES ....................................................................... ii GLOSSARY ................................................................................................ iv INTRODUCTION AND RULE 35(b) STATEMENT ................................. 1 BACKGROUND .........................................................................................