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24000000* Readers Every Sunday THE EVENING STAR. Washington, D. C. A-12 TPESDAT, SEPTEMBER IS, IBS3 BUSINESSMEN TO GET HEAVY SUPPORT THIS FALL FROM NATIONAL ADVERTISING IN THIS WEEK MAGAZINE More advertisers than ever will use THIS WEEK in last 4 months of 1953 NEW YORK, SEPT. 14. In more than five thousand cities and towns across America, local sales and consumer inter- est generated by advertising in THIS WEEK Magazine have brought the use of this medium by national advertisers to i—n.nj.iilw | an all time high. I During tha first six months ? •f the year, national adver- Lifebuoy Soap tisers invested $13,817,990 for LufkinTapes, Rules, space in this week to pro- Precision Tools mote sales at the local level. Lux Toilet Soap This was an increase of Lederle Laboratories $2,858,946 over the same pe- Lavoris riod in the previous year, and Lea & Perrins Worcestershire Sauce rkl *“ c."*..'* > ' fall schedules indicate still • *** *'* jk •s&yp-' ff ' "V further gains. Lionel Trains i i Literary Guild tkKuUtwiVitiiiNaiorM twl hr Fink 0C0n... ol row W Mdw,. m otf, These advertisers* will use Ml "• fell.. .nd n dro Bl.Nlro.ro V ** ( jF Lustre —** - Shampoo U *• proropo, ,ro *• mis week to promote local Creme r*I** 1 . T r* y Nwro .ad «l a rote 11 : &XS?~r- ( T “**** * sales kT *lo .. , In*h*u ua lrr-d twm ~ ..d dr... N. A this fall: Mazola Kenneth MacKenaa, «l CsHne hM ».«h a spear and drmk tome of one by ••*. chewing comempta- fIWWS X : Anacin Mercury Care ArvinElectric Housewares Modess ~ Aldon Broadloom M-G-MPictures Absorbine Jr. Maybelline .kT'.'h dT,' niunimt htai uS.£.?jj| p ' • »d. A American Petroleum Institute Milk-Bone - ~l.bro. b. r»d lor £T„ U|U|.l. rodrod p..,. AM 4< W . i < Tgmgi ~ y nine, end mndvenewly left his who. sighs John Siraiey. *0~w> \ < W Maico Hearing \ the 4rinks! |Kien ST'! Aunt Jemima Pancake Mix Aids pc»a* no die her He discovered hed to give up hit * ' Magee Carpets his lost the skmmsi he gm home fitTIM! hat come, fsob K_ He »es eo »eek the reh. % / Alka Seltzer npd tent dw puppy so retrieve it. Tkeckeray. of Dslins. for snorher btu kept pulling kua isUo hie \V || >::: iji ® ’ **" ' knl. C * k Ansco Maidenform Bra P W *t>ou • Tents oil sillioruire. Cameras *e tsvem sad nudged ka wty tnd rh.t comerm rhe one who Neat week (In ns hope) fate vSSaßfc. IV.L W .Jr Allen’s Seal-All McGraw Toastmaster - through the swinging doom The owned four Csd.uma. sad cooker -luilllCtM a I American Character Doll Co. Murine 'Jr A-l Sauce Miracle Power of Breck Hair Preparations Mutual Omaha Bactine National Homes Better Homes & Gardens Necchi Sewing Machines Cook Book Nescafe Bird Floor Coverings Noxzema Bayer Aspirin Norwich Aspirin Bell-ans Nestle’s Semi-Sweet Book-of-the-Month Club Nestle’s Cookie Mix Walter J. Black National Board of Fire Buffer in Underwriters Blu-White Nu-Ace Mounting Comers Brazil Nuts Oldsmobile Cars Black & Decker Home Utility Ostermoor Mattress Colgate Chlorophyll Tooth Ocean Spray Cranberry Sauce Paste Old Dutch Cleanser Colgate Tooth Powder Parke Davis Cashmere Bouquet Peter Pan Bras Celanese Pard Chlorodent Tooth Paste Poetum Castoria Parker Pen Chase & Sanborn Coffee Pillsbury’s Best Flour Chase & Sanborn Instant Prudential Life Insurance Co. Coffee Pineapple brings laughter Growers Aas’n. He wit and that help Camfield Toaster Plastic Wood win Campho Phenique Liquid Plantabbs Campho Phenique Powder Pall Mall Cigarettes Cat’s Paw Rubber Heels and Poligrip ' Soles Pepsi Cols Cling Peaches Phillips’ Milkof Magnesia Chrysler Cars Picture Craft Chrysler Institutional Paul Reed Magic Leaf Chevrolet Cars Parents’ Magazine- California Walnut Children’s Books Every Sunday Growers 24,000,000* Readers for Dial Deodorant Soap Polident Dial Deodorant Shampoo Parker Lawn Sweeper Doehla Greeting Cards Palmolive Soap Dollar Mystery Guild Pepsodent Tooth Paste Dunhill Denicotea Cigarette Quaker Oats & Mothers Oats Holder Resinol Ointment and Soap Dreft Ronson Fuels and Flints D. D. D. Prescription ReddiWip Del Monte Products Helena Rubinstein Hormone Duofold Underwear Cream Delta Power Tools Rudofker’s Tuxedos AMERICA’S LARGEST FAMILY MAGAZINE Drano Royledge Paper Product* Dodge Cars Reliable Knitting Works ThisWffk •«*: | . Eversharp Pens Sarong Girdle I Wit, noted author andA keeps this uneasy world in true perspective... than eighteen years. And they Ekco Ware Finish edit to that mood Elgin American Foursome Dr. Scholl’s Zino Pads te^er to< iay’s most en- his the sudden illumination that makes a laugh as no other group can. Fab Dr. Scholl’s Chlorophyll Foot I Forstner Men’s Jewelry Powder tertaining tales, Bennett more telling than a hundred arguments. Fruit of the Loom Dr. Scholl’s Foot Cream The result is reader interest and loyalty that Union Underwear Dr. Scholl’s Chlorophyll i; Cerf is America’s favorite Ford Cars Foam Insoles The popularity of The Cerfboard and the hold give THIS WEEK extraordinary power as an edi- Franoo American Spaghetti Swift’sPoultry Fitch Dandruff Remover Skil Home Shop Tools it has on people are characteristic of the enor- torial and advertising force. And, in addition, it Shampoo Swank Accessories 6 "tsc , . , French’s Pet Products Surf I MAGAZINE, his mous influence exerted by THIS WEEK’S fea- shares, the power and prestige of the 33 great Sani-Flush famous Glidden Paints tures, articles, and It is influ- General Electric Products Sight Savers column, The Cerfboard, makes a welcome con- fiction humor. an newspapers that bring it into more than 5,000 Sexton Quality Foods General Electric Photo Lamps ence so compelling it has made THIS WEEK cities and across General Electric Bulbs Stromberg Carlson Television tribution to the lives of increasing millions of towns America. Green Giant Products Simmons Hide-a-Bed America’s largest family magazine. Glamorene Smith Bros. Cough Drops readers. Good-Aire Sylvania Products THIS WEEK Magazine is a steady, active Influ- Sylvania Television Gold Medal Flour This contribution is more than passing enter- For THIS WEEK comes into American homes on Gulistan Carpets Suave ence in the lives of 24,000,000* readers —so Serutan and Geritol Harriet Hubbard Ayer Smith’s tainment. For like the other features of THIS Sunday, when people are most relaxed, reflec- strong, so motivating that businessmen tell us, Cosmetics Rug Binding Sunshine Krispy Crackers WEEK, Bennett s column answers a deep- tive and responsive. THIS WEEK’S editors Hollywood-Maxwell Sunshine HiHo Cerf have “Things really happen when we advertise in Whirlpool Crackers Bras Sunshine Hydrox Vacuum Cleaner Cookies felt need of our day. His is the light touch that lived withthe American Sunday mood for more THIS WEEK" Hoover Sweetheart Soap Holmes & Edwards Teaspoons Spry Shampoo *B*Mdoo tlimonths awi|s dtwdttioßi Halo Smith-Corona Portable Helene Curtis Spray Net Typewriter . i * Helene Curtis Shampoo Sanka Coffee Holy Bible Revised Standard Sansom Greeting Cards Version Sloane Delaware Floor Herbert Tareyton Cigarettes Covering Ipana AC. Tooth Paste Shulton Men’s Toiletries FOR THOSE INTERESTED Ideal Toy Corp. Shulton Gift Items Jolly Time Pop Com Tabu Cosmetics Jello Turns INADVERTISING Jergens Lotion Tampax Jergens Cream Trushay Hand Lotion Johnson &Johnson Tide CIRCULATION OF LEADING MAGAZINES Cotton Buds Tender Leaf Tea This Week Johnson’s Hard Gloss Tek Tooth Brushes TOTAL IN MAGAZINE TOTAL IN IN WASHINGTON AND DISTRICT Glo-Coat Tabasco ’ MAGAZINE UNITED STATES TRAOING AREA OF COLUMBIA Kraft’s Velveeta Transogram Toys Kraft’s Salad Oil Transistor Hearing Aids THIS WEEK Magazine 10,960,850 288,490 141,760 Tel-Tru Roast Meat Kraft’sPhiladelphia Cream , /tfurty/l(2pa2u& 4,979,712 88,272. 47,895 Thermometer Life Cheese Saturday Evening Post 3,928,130 53,189 28,932 Katzenbach & Warren 8-in-One Oil Wallpaper U.S. Army Recruiting Service Look 3,185,550 39,580 25,149 18,405 Kreml Hair Tonio Vermont Maid Syrup Collier's 2,992,315 41,873 Kotex SHIRES THE POWER AND PRESTIGE OF THESE 33 GREAT NEWSPAPERS WHICH DISTRIBUTE IT 30,546 Vick - Home 4,616,591 59,731 Tooth Products Ladies' Journal Kolynos Paste V-8 Knox Gelatine Woman's Home Companion 4,210,677 59,881 28,154 Veto Spray • Veto Cream The Star 52,618 25,226 Kiwi Shoe Polish Vel The Baltimore Sunday Sun Indianapolis The Pittsburgh Press McCall’s 4,169,855 Ken-L-Ration The Birmingham News Jacksonville Florida Times-Union Portland Oregon Journal Good Housekeeping 3,294,622 48,360 30,904 Ken-L-Meal Windex Westclox Boston Sunday Herald Los Angeles Times Providence Sunday Journal SOURCE: THIS WEEK-1952 Circulation Book. Other Magazines-columns 1 and 3 from Ken-L-Biskit Statements, Dec., latest available circulation books. Kentile Floor Westinghouse Laundromat The Charlotte Observer The Memphis Commercial Appeal Richmond Times-Dispatch Publishers’ 1952: column 2 from and Clothes Dryer Kenßubber Tile Floor Chicago Daily News MiamiDaily News Rochester Democrat & Chronicle Ken Flex VinylTile Woodbury Cream AMONG ALL MAGAZINES, THIS WEEK IS- Wheeling Ware The Cincinnati Enquirer The Milwaukee Journal St Louis Globe-Democrat Klutch -Ist in Circulation Ist in Men Readers Ist in Youth Readers Kent Cigarettes White Rain Cleveland Plain Dealer Minneapolis Sunday Tribune The Salt Lake Tribune Worldarama Designs Ist in Ist in Women Readers Ist in Advertising Response Knights of Columbus The Dallas Morning News The Times-Picayune- San Antonio Express Readership Kaywoodie Pipes Youthcraft Hugwaist Girdles Des Moines Sunday Register New Orleans States San Francisco Youthcraft Ban turn Girdles Chronicle Linit Detroit News New YorkHerald TVibune Spokane Spokesman-Review Libby’s Pineapple Yardley Products The The GREAT ACROSS THE COUNTRY-GREAT IN WASHINGTON! Libby’s Tomato Juice Zud Rust and Stain Remover The Houston Post Philadelphia Sunday Bulletin The Washington Star *A» of orders booked September 4th | Phoenix Arizona Republic.
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