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STRATEGIES FOR BUSINESS IN MOSCOW Come together, get ahead A PROPOS Prince Yuri Dolgorukiy would have been extremely easy to explain – New Moscow has a lot more space, a pleased with today’s developments: the city he founded lot more land, a lot more greenery and forests. Living in a in 1147 on the banks on the Moscow River continues to house that is next to a real forest and river is the dream develop and blossom. He would be particularly happy to of many city residents. learn that Moscow considerably expanded three years Before anything else, New Moscow means new op- ago – a change that has put the Russian capital in the portunities. Although the current economic climate is top six biggest cities on the planet. quite challenging, and although a general plan for New July 1, 2012 is going to go down as an important day in Moscow has yet to be confirmed (the plan is to be final- the history of Moscow. On this day, the city’s total area ized before July 2016), one thing is clear: adding new more than doubled. Two districts (Troitsk and Sherbinka), territories to the city has opened up a world of new op- along with 19 urban and rural settlements from the Len- portunities for the entire metropolitan area. insky, Naro-Fominsky and Podolsky districts of Moscow Don’t take our word for it – take a look at some figures Oblast, were added to Old Moscow. The city’s total that help illustrate how grandiose the city’s developments population grew by 240,000 people. are. According to the plans drafted by city authorities, up The news of Moscow’s expansion was met with mixed to 100 million square meters of new real estate will be reactions in the city. According to a poll conducted erected in New Moscow before 2035, along with 53 km shortly afterward, 41 percent of Muscovites supported of metro (the first metro station, Salarievo, will be open the decision, 41 percent opposed the expansion, and 18 in December-January) and 700 km of roads, about 1,200 percent remained undecided. These results are fairly km of high-speed tram rail and 9 transport interchange easy to understand. The very idea of New Moscow was hubs. Moreover, there will be several major business and confusing to many people: Why do we need it? What will innovation centers that will employ a total of over be the outcome of these changes? What will happen to 1 million people. In other words, the new territories are the city? becoming hotspots for both Russian and foreign investors. Many foreign investors have already joined the project. But a lot of time has passed since, and here are the results of a more recent poll, which was conducted by In short, expanding Moscow’s borders prompted the the Russian public opinion research center: 50 percent of development of the city and will eventually help turn it Muscovites approve of the expansion, and just 30 per- into a polycentric modern mega-city. cent are still against it. It is obvious that public opinion has shifted: the idea of New Moscow seems like a good idea to a lot more people now. There is another shocking Sergo Kukhianidze figure: 40 percent of Muscovites residing in Old Moscow are ready to relocate to the new territories! This is also Editor in Chief CAPITAL IDEAS Founder: Department for External Economic and International Relations of the Government of Moscow Address: Tverskaya, 13, Moscow, 125032. Moscow Official Ph: +7 (495) 633-68-66 Fax: +7 (495) 633-68-65 Unity of ideas – E-mail: [email protected] business success www.dvms.mos.ru “Italy is one of Moscow’s key trade and economic Editorial staff: partners,” said Mayor of Moscow Sergey Sobyanin during Editor-in-chief – Sergo Kukhianidze his opening address at the business forum “Unity of Production crew of the edition: Elena Egorova (deputy editor-in-chief), Ideas – Business Success: Russia and Italy,” which Tatyana Akimova, Gennady Charodeev, Vladimir Dolmatov, took place in the middle of October at the EXPO-2015 Evgeny Khokhlov, Sergei Levin, Marina Ogorodnikova, Anastassia Paloni, exhibition in Milan. Dmitry Sokolov, Anna Tomkins 6–11 CAPITAL IDEAS STRATEGIES FOR BUSINESS IN MOSCOW Publisher: Moscow Center for International Cooperation 12–19 CEO: Igor Tkach Address: 105005, 68/8, build.1, Baumanskaya str., Moscow, Russia Moscow Official Phone: +7 (499) 267-46-56 E-mail: [email protected] NEWS General Partner: National Review Ltd EXPO REAL 2015: Moscow, the land CEO – Sergei Oposhnyanskiy of opportunity Phone.: +7 (495) 784-69-71 In the beginning of October, Munich hosted the 18th E-mail: [email protected] International Trade Fair for Property and Investment. Consulting – Sergei Anikanov, Evgeny Khokhlov The Russian capital was represented at the fair by an Design – Robert Saifulin exposition organized by the Moscow Department of Photo editor – Victoriya Oposhnyanskaya Foreign Economic Activity and International Relations Page layout – Alexander Saifulin (DVMS). Assistant – Nadezhda Ratanova Who is catching up with Europe? Distribution – "Trans-Media" Ltd Сapital's business life was very fruitful in November: Acknowledgements to: the conference for chairmen of foreign Chambers of PHOTO – www.mos.ru, www.dvms.mos.ru, ITAR TASS Agency, RIA-Novosti, Commerce and Trade was held, along with the business Getty Images Russia, companies and organizations, represented in the issue. forum “Moscow-Israel 2015: Challenges, Decisions, If you wish to get new issues of Capital Ideas, please, apply to: [email protected] Prospects.” The magazine is registered with at the Federal Authority of Legislative Control in Mass Media and Tokyo is ready to invest in the Cultural Heritage Protection. Media registration certificate ФС77-53716, issued April 26, 2013. Russian capital All reproduction permitted only with the Editor’s permission and reference to ‘Capital Ideas’. Mayor of Moscow Sergey Sobyanin and Governor Distributed free of charge of Tokyo Yoichi Masuzoe signed a memorandum of Published with support from the Department for External Economic understanding and cooperation during a Moscow and International Relations of the Government of Moscow delegation business trip to Tokyo Circulation : 7000 Signed into print 30. 11. 2016 Face to Face New Moscow will be Moscow Global attractive to investors Consultations Going into business? for a very long time Concessions for Do it in Moscow! Vladimir Zhidkin, the Head of the Department for the Development of professionals 37 New Territories of the City of Moscow Receiving a Russian work permit for highly answered our questions in an exclusive qualified foreign specialists has now become interview with Capital Ideas. considerably simpler Moscow in words 20–27 36 38–39 28-29 City’s graph Key areas of integrated urban planning development of new territories 30–32 Moscow Global From total chaos to smart order The capital recently hosted the 5th Annual Urban Forum: “Moscow as a Dynamic Megacity: flexible management practices.” 33–35 City’s graph Creating places of employment Moscow’s ranking January-March 2016 CAPITAL IDEAS 3 Nothing Ventured Nothing Ventured Moscow Global Smart lighting for The crisis in Russia is I would not be smart cities a temporary phenomenon Light can be used for much more than Philippe Pegorier, the Chairman of the AEB Board, a diplomat if I weren’t decoration. “Architectural lighting is an has been living in Russia for several decades. He important component of a city’s brand speaks fluent Russian and truly understands the an optimist that can help attract investments and ins and outs of doing business in the country. In his Hannu Himanen, Ambassador tourism,” says Natalia Neverskaya, interview with Capital Ideas, Mr. Pegorier talked Extraordinary and Plenipotentiary Head of Government and Public Affairs, about his life in Moscow and about how the AEB of Finland in Russia answers questions Corporate Communication, Philips has dealt with the more challenging periods that of Capital Ideas in an exclusive interview Lighting, Russia and CIS. have faced the Russian market. 40–43 48–51 56–58 44–47 52–54 60–62 Nothing Ventured Nothing Ventured Our Interview We’re here to stay WIKA: business with Obama envies Crisis, sanctions…seems like it’s German precision Putin’s power a challenge to find anybody in business who is not, in one way or another, scared Oleg Goncharov is the General Director “The sanctions against Moscow don’t of these two words. Kai Reichert, the CEO at WIKA MERA. He has been working have a time limit at all, in my opinion. of Fraikin Russia, is not easily spooked. in international business for over They remind me of the Jackson-Vanik “Starting a company during a crisis is an 25 years and has a clear understanding amendment,” said the legendary advantage,” Mr. Reichert said during an of how to set up and develop journalist Melor Sturua in an exclusive exclusive interview with Capital Ideas. the business of an international interview with Capital Ideas. corporation in Russia. 64–65 Moscow Vocabulary 4 CAPITAL IDEAS January-March 2016 Neighbors Bookshelf In spite of everything, mutual interest has not subsided Life&leisure Making perfect Riga successfully hosted Days of Moscow Teri Lindeberg, founder and CEO of 72–75 Let's go! Staffwell, is a remarkable woman. She You don’t have to book a trip abroad to knows all ins and outs of doing business Our interview go skiing or snowboarding in the winter. in Russia. At least she wrote a great There are a lot of places close to Moscow book titled Making Perfect, that is I’m learning Latvian where you can not only hit the slopes, about what employees want from their Alexander Veshnyakov, Ambassador Extraordinary but also relax with your whole family.
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