40 Years – 1968-2008 Dear Fans of Special Olympics

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2008 Annual Report 40 years – 1968-2008 Dear Fans of Special Olympics,

It is my pleasure to share with you a reflection, not just on 2008, but on the past 40 years of Special Olympics. This past year was one of transition, growth and the shaping of our vision of our next 40 years and what they may bring to the world. In May 2008, we welcomed a new President and COO to our movement – Brady Lum. Brady’s 15-year history with The Coca-Cola Company offers the strong and proven experience we need in establishing sustainable strategic plans, building strong collaborative teams and working within multinational, decentralized businesses to benefit Special Olympics. He has joined us at a critical time when the organization is experiencing its greatest growth period in our 40-year history. As we reach out to more leaders to help our movement grow and unite throughout the world, we also look to more people to join our movement – to realize the impact Special Olympics has to every individual who comes in contact with our athletes, our sports, our vision for a more accepting world. In this report you will read about our innovation in building relevance, our invitations to young people to be leaders of change and how we as a movement have the ability to make change through the simple action of thinking before you speak. We closed 2008 with an amazing tribute to my mother, our movement’s founder, Eunice Kennedy Shriver. On December 8, 2008, Sports Illustrated’s Sportsman of the Year issue paid tribute to Special Olympics by giving her their first ever Legacy Award for Lifetime Achievement in Sports. In addition to that honor was a 12-page spread - the most comprehensive story ever published on the power of Special Olympics. The article and award were 40 long years in the making, and will help define our next 40 years – a journey in which our movement will use sport to continue to create a cathartic covenant between competitor and fan where labels are lost, new identities are created and every preconceived notion gives way to ideas of possibilities. At Special Olympics, divisions disappear and a world where attitudes of fear, embarrassment, prejudice, pity and indifference give way to a prevailing atmosphere of genuine understanding, grateful appreciation and simple caring. We will create a world where we are all united by the bonds of common acceptance, natural inclusion and joyful celebration of the intrinsic worth and potential of all citizens.

Sincerely,

Timothy P. Shriver Chairman and CEO Special Olympics

1 Dear Fans of Special Olympics,

As I reflect on my first year with Special Olympics, I realize the awe I have in the movement. Special Olympics is a global force, powered by passion. Not many multinational companies can accomplish the global feats this movement is able to do with minimal funds and minimal staff, all while facing enormous obstacles like the general lack of understanding and acceptance of people with intellectual disabilities. There is a lot to be said of the abundance of contagious enthusiasm and tenacity that energizes this global movement for change. I am amazed by the reach of this movement and the impact we can have on communities large and small throughout the world. As you read this report, I encourage you to consider the impact that a football (soccer) match can have in uniting Timor and Timor L’este (East Timor) for the first time in history. Or how the legacy of our 2007 World Summer Games in Shanghai has influenced China to continue to create opportunity for people with intellectual disabilities. And how the Healthy Athlete’s program has helped more than 150,000 athletes see, hear and live healthier. Special Olympics is an extremely modest organization, often focused on opening the next door for people with intellectual disabilities and rarely celebrating the amazing accomplishments that happen every day around the globe. As you enjoy our annual report, I hope you will join me in tribute to the achievements of Special Olympics that are changing the lives of millions – not just our athletes, but all of us.

Sincerely,

J. Brady Lum President and COO Special Olympics

2 40 Years . . . and Counting

n 2008, Special Olympics celebrated its 40th 1968 REGION ATHLETES Ianniversary. Active in almost 180 countries around the world, with more than 3 million athletes Africa 115,195 training and competing, what began as a backyard camp is now truly a global movement. Asia Pacifi c 678,997

In 1962, when Eunice Kennedy Shriver welcomed East Asia 868,112 the fi rst campers into her backyard in suburban Europe/Eurasia 479,063 Maryland, she had a vision. When more than 1,000 athletes from the United States and Canada came Latin America 294,009 to Chicago’s Soldier Field for the fi rst International Special Olympics Games in 1968, that vision became Middle East/North Africa 124,742 a reality. North America 617,292 Forty years later, a large part of the world sees individuals with intellectual disabilities as people TOTAL 3,177,410 who can learn, achieve, contribute and change 2007 our lives for the better. With Eunice Kennedy Shriver and Sargent Shriver leading the way, Special Olympics has played a strong role in eff ecting that change, and continues to take the lead in opening the eyes and hearts of the rest of the world.

In 2008, Special Olympics continued to expand around the world. Adding 300,784 new athletes, the movement has grown to include 3.18 million athletes.

3 ChangingBuilding Relevance Attitudes

008 was a busy year, and a strategic one, as Developed by Special Olympics International Board 2Special Olympics focused on a long-term Director Andrew Robertson and his team at BBDO communications platform. Th e movement launched advertising, the campaign connects people who are not a global branding and public awareness campaign, already associated with the Special Olympics movement took on Hollywood’s and society’s casual, unthinking to bridge the “relevancy gap” and, ultimately, support use of the hurtful word “retard,” and embarked on the Special Olympics brand goals. a Global Law Enforcement Torch Run to bring the Special Olympics messages of respect and inclusion Th e campaign got off to a quick start as it was to the world leading up to the 2009 Special Olympics embraced by Special Olympics Programs worldwide World Winter Games in Boise, Idaho. for its fl exibility to work within many cultures and communities, and by the public for its clear, simple Special Olympics pursued an aggressive and powerful message. Commitments for more than communications agenda focused on driving higher $5 million of public service announcements across a Photography © 2008 Richard Corman levels of awareness, support and engagement by diverse spectrum of media built a strong foundation for If you are a fan of opportunity, then you are creating greater relevance for Special Olympics the campaign to offi cial launch in 2009. already a fan of Special Olympics. among a broad cross-section of the general public. Volunteer, support, coach or compete. Communications eff orts focused on the message that Be a fan public service announcements were developed Special Olympics is important and relevant – not and rolled out around the world in 2008, and media just to its athletes and their families – but to the commitments were secured from major companies specialolympics.org world. Th rough the power of sport, Special Olympics such as ABC/Disney, ESPN Star Sports, Time, Inc. and transforms the lives of people with intellectual more. disabilities, and unites communities in a spirit of acceptance and inclusion. Th e international release of the movie “Tropic Th under” Ban the accelerated Special Olympics’ plans for an “R-word” Ban the Special Olympics embarked upon its fi rst global campaign to raise awareness of the devastating impact Movie––Movie brand awareness campaign. “Be a fan” is a fully- of the casual use of the word “retard” and to encourage integrated campaign designed to send a powerful people to stop using the word. “Tropic Th under,” BanTropic the message that resonates with the general public, marketed as a satire about Hollywood actors and the Thunder tapping into core values and attributes that everyone movie industry in general, contains off ensive scenes that Word can appreciate - unity, acceptance, empowerment, include repeated use of the word “retard” and mocked dignity, courage, strength, pride, confi dence and fun. people with intellectual disabilities.

4 Soon after the 13 August 2008 release of the Spain and the Netherlands, as well as Jordan, Saudi fi lm, Special Olympics, along with more than 20 Arabia, New Zealand, the United Kingdom, Spain national disability groups, protested the fi lm and and India. launched a new Web site, www.r-word.org. Th e site off ered supporters a chance to pledge not to use n 12 November 2008, the Special Olympics the R-word and to post their comments; thousands OFlame of Hope was lit in Athens, Greece, took the pledge and expressed their outrage at the to begin the second Global Law Enforcement fi lm. Th e coalition engaged in conversations with Torch Run for Special Olympics. Law enforcement DreamWorks, the studio that produced the fi lm, offi cers and Special Olympics athletes embarked on to address the content, asking that they delete the a three-month journey delivering the movement’s objectionable scenes, but they refused to do so. messages of hope, courage and inspiration to people around the world, visiting a total of 13 cities in fi ve Special Olympics athletes joined protestors at continents. With the logistical support of Global demonstrations in Los Angeles, California, site of the Sponsor DHL, the fl ame made stops in Abu Dhabi premiere of the fi lm. In addition, Special Olympics and Dubai, United Arab Emirates; Warsaw, Poland; Programs organized similar demonstrations in San Jose, Costa Rica; Johannesburg, South Africa; Delaware, Massachusetts, Missouri and Texas. Special and New Delhi, India in 2008. In 2009, it would Olympics also participated in protests in Washington, continue on to Shanghai, China; Miami, Florida; DC, and New York City. New York City; Los Angeles; Washington, D.C.; and Boise, Idaho, site of the 2009 World Winter Games. All these events attracted signifi cant media attention. Be a fan of inclusion. “Th e New York Times” and “Daily Variety” ran Th e Global Torch Run attracted signifi cant major Pledge your support to eliminate national stories even before the movie premiered. international media attention. Th e torch lighting the demeaning use of the r-word. Op-eds by Special Olympics Chairman and CEO was covered by media from around the world, Tell us what you think. Timothy Shriver and California First Lady Maria including many media outlets from Greece, Idaho Shriver ran in “Th e Washington Post” and “Th e Los (USA) and the United Arab Emirates, the fi rst Go to www.r-word.org Angeles Times,” respectively. By 22 August, 133 stop on the Global Torch Run after Athens, as well to pledge and be heard. articles had appeared in newspapers and magazines, as the Associated Press. In addition, a fi lm crew and more than 415 Web stories or blogs had been documented the event to provide coverage to ESPN posted. Approximately 715 reports ran on national Star Sports, ABC News and affi liates. and local television and radio outlets, including CNN, Access Hollywood, ABC World News Now, Coverage continued throughout the three-month BBC World News, the CBS Early Show and Good journey, including international coverage on ESPN Morning America. Star Sports, coverage in the United States on ABC- TV’s “Good Morning America” and CSPAN, Coverage wasn’t limited to the United States. Reports and regional coverage at each of the 13 stops. An were published in countries where the movie was estimated 1.1 billion impressions were garnered scheduled to appear, including Ireland, Germany, through international coverage of the Global Torch Run during its three-month journey.

5 Coca-Cola television advertisement featuring ith the support of the Gang Family ASpecial Olympics athletes was rated one of the WFoundation and leaders in the digital world top-10 best-remembered and most-liked commercials – including Perfect Sense Digital and Ogilvy Digital during the first week of the 2008 Beijing Olympics, 360 – Special Olympics laid the groundwork for according to Nielsen IAG. More than 2 billion its entry into the Web 2.0 world and all it can offer people (almost one-third of the world’s population) in 2008. A new Special Olympics Web site, which watched the Opening Ceremony of the Olympics, launched in January 2009, uses custom-made during which the commercial made its debut. In slideshow and video players to draw visitors into addition, the ad topped the list of most-liked ads the Special Olympics experience. Social networking from mid-July to mid-August, according to Nielsen. platforms help deliver the movement’s message and Coca-Cola, a Special Olympics Global Partner, has encourage interaction with constituents. A “Fan supported the movement since 1968. Community” offers message boards, blogs, the ability to create profiles and post photos and videos, and Built around the theme of supporting Olympic much more. dreams, the commercial featured Special Olympics athletes receiving medals along with Olympic In addition, Special Olympics is reaching out athletes and Special Olympics supporters, including through Facebook, YouTube, Twitter and other Nadia Comaneci, Carl Lewis and Rafer Johnson. commercial social networking sites to expand its The Special Olympics athletes who appeared in reach and increase its visibility and relevance to a the commercial were Amanda Bamman, Special younger audience. Olympics Colorado; Alex Darling, Special Olympics Washington; Paul Nimmich, Special Olympics South Carolina; and Christina Schell, Special Olympics Washington.

Coca-Cola Ad

6 Empowering Through Sport

or the last 40 years, Special Olympics has used governing body of football, Special Olympics is Fthe universal vehicle of sports training and harnessing the enormous popularity of football to competition to bring out pride, courage and joy in promote acceptance and inclusion of people with people with intellectual disabilities, while inviting intellectual disabilities in local communities and families and entire communities to join in the worldwide. celebration. Global Football is endorsed by several highly In 2008, almost 100 national Special Olympics respected players and coaches, including FIFA 2007 Programs – more than ever before – focused on Player of the Year Kaka. In addition, premier football getting ready for the 2009 Special Olympics World team Inter Milan has joined the initiative as Special Winter Games, set for February in Boise, Idaho, Olympics Global Football Team Ambassador. As a USA. (For comparison, 81 nations competed in Team Ambassador, Inter Milan will involve its fans the 2006 Olympic Winter Games in Turin, Italy.) in Italy and around the world in supporting Special More than 2,000 athletes from around the world Olympics as volunteers, coaches or donors. Th e Team – including those from fi rst-time Winter Games Ambassador approach will be replicated in other participants Afghanistan, Bahrain, Bolivia, Colombia, regions around the world. Comoros Islands, Djibouti, Indonesia, Kosovo, Kyrgyzstan, Libya, Macedonia, Monaco, Morocco, “Inter Milan has committed to using its profi le to Oman, Palestine, Puerto Rico, Saudi Arabia, Somalia, help change attitudes in Milan, Italy and around the On 3 December 2008, “Sports Illustrated” Sudan, Ukraine, United Arab Emirates and Uruguay world, and in doing so make a contribution to the honored Special Olympics founder Eunice – prepared to compete in seven winter sports. general promotion of the values of human dignity Kennedy Shriver with the fi rst Sportsman of and social inclusion that the world so badly needs,” the Year Legacy Award at the 2008 Sportsman Special Olympics launched Special Olympics said Inter Milan Board Member Angelo Moratti, of the Year celebration in New York City. The Global Football, an initiative designed to harness who is also President of Special Olympics Italy and a Sportsman of the Year Legacy Award was the enormous power of the world’s most popular member of the Special Olympics International Board created to recognize those who have, over sport – through its players, clubs and media – to raise of Directors. the course of their lifetime, demonstrated awareness of Special Olympics worldwide and move the ideals of sportsmanship. In addition to millions of football fans of football to become fans of Th is year, Special Olympics launched a pilot of the recognizing Mrs. Shriver’s lifetime of selﬂ ess Special Olympics as well. Maximum Potential Program for athletes who contributions, the magazine’s year-end want to take their training to a new level. Th e focus Sportsman of the Year issue included a special With the backing of the Fédération Internationale of the program is to supply coaches and athletes the feature on Special Olympics. de Football Association (FIFA), the international tools they need to foster an internal desire to learn

7 and master new skills. Maximum Potential is geared Special Olympics 40 Exemplary Coaches 2008 toward helping athletes attain goals and significantly Maria Ana Alvarez (Texas, USA) improve sports-specific skills through a commitment Oscar Aldama Arellano (Mexico) to going that extra step. Alexander Asikritov (Russia) Tomasz Biesek (Poland) The program revolves around teaching athletes the Dr. Martin E. Block (Virginia, USA) value and benefits of hard work and effort. Through Maureen Brinson (Canada) setting short-term goals, long-term goals can be Chris Castillo (New Mexico, USA) attained. Allowing athletes to take part in decision Kam Chi-ho (China) Hui Min Chuang (Chinese Taipei) making and goal setting promotes a sense of control Shimon Cohen (Israel) and autonomy. The accomplishment of goals over Mohamed El Sayed (Egypt) time delivers feelings of self-competence and pride Dave Erickson (Oregon, USA) to athletes. Athletes will work hard at home and Pierre Moncalvo & Evelyne Froidevaux (Switzerland) at practice because they want to master new skills, Thomas Gathu (Kenya) making them more enthusiastic and efficient at what Thomas Gindra (Germany) they do. Xu Guangsong (China) Cindi Hart (Indiana, USA) In the year Special Olympics celebrated 40 years Maria Leitão (Brazil) of changing lives, we also recognized the critical Seng Su Lin (Singapore) Gao Lingling (China) importance of coaches and honored 40 individuals Guo Liuxian (China) who have provided exemplary coaching. This group Luis Lozada (Venezuela) of 40 coaches represents the thousands of committed Jimmy Masina (South Africa) Special Olympics coaches on the “front line” of Penny McDowall (Cayman Islands) the movement who are dramatically transforming Elangovan Muthoo (Singapore) the lives of people with intellectual disabilities. Lam Chi Pang (Hong Kong) Daily, coaches around the world are helping Special Ganesh Parajuli (Nepal) Olympics athletes reach their potential in sports and Wong Tai Wai Paul (Hong Kong) competition while also helping to build communities Dang Van Phuc (Vietnam) of acceptance and inclusion. Janez Praprotnik (Slovenia) Roberto Daniel Sampayo (Italy) Noel Shortt (Ireland) Kim Speer (South Carolina, USA) Robert Strauss (Florida, USA) Chen Su-Min (Chinese Taipei) Hana Svobodová (Czech Republic) Joachim Damian Tamba (Tanzania) Tomohiro Tashiro (Japan) Jiang WeiHong (China) Yuan Yongqing (China)

8 Delivering Quality Health Care

or more than a decade, Special Olympics has Healthy Athletes expanded signifi cantly around Fbeen reaching out to people with intellectual the world, with seven countries (Bolivia, Brunei disabilities through its Healthy Athletes® program, Darussalam, Columbia, Laos, Liechtenstein, off ering health screenings in seven medical disciplines Tajikistan and Turkmenistan) holding their fi rst to athletes at local, regional and World Games screenings, and several other countries adding new competitions. In 2008, Healthy Athletes held more disciplines for the very fi rst time. Th e number of than 635 events across the globe, with volunteer athletes screened increased dramatically, as did the health care professionals screening approximately number of events in six of the seven disciplines, many 150,000 athletes annually. in hard-to-reach areas around the world.

2008 International Healthy Athletes statistics (North America excluded) 70

60 Approx. number of athletes screened - 51,401 67 61 (up from 41,977 in 2007) 50 2007 2008 40 43

34 30 33 39

Number of Screenings 20 23 25 35 35 17 22 43 48 10

0 Fit Feet FUNfi tness Health Healthy MedFest Opening Special Promotion Hearing Eyes Smiles 9 BuildingBuilding CommunitiesCommunities

pecial Olympics is expanding its eff orts to More than 300,000 young people are participating in practical experience the importance of a leader having Schange attitudes toward people with intellectual related projects, representing 1,500 schools, many of a clear vision and being able to motivate the people disabilities by stepping up its eff orts to reach out which are new to Special Olympics. that one leads toward attaining their goals while still to young people and build communities of respect, maintaining a clear sight of the end goal.” acceptance and inclusion. In 2008, Special Olympics Th e Eunice Kennedy Shriver Fellowship Program launched Project UNIFY, a U.S. national project was launched, with Fellows from Kenya, Kazakhstan, funded by the U.S. Department of Education. Th e Indonesia and India participating in the inaugural goal of the project is to activate youth around the year of the program. After three months of classroom country to promote school communities where all and hands-on training in U.S. “host” Programs The Eunice Kennedy Shriver Fellows young people are agents of change, fostering respect, and at Special Olympics headquarters, Fellows dignity and advocacy for people with intellectual returned home to adapt and implement locally Herlin Suherlan – Indonesia disabilities by utilizing the programs and initiatives of U.S. models of fundraising, communications and Special Olympics. community engagement. Fellows, for instance, Mariya Belikova – Kazakhstan created partnerships between their Special Olympics Programs and local universities, implemented the Simon Munayi – Kenya Unifi ed Sports® concept of training and competition, and implemented Web-based strategies for recruiting Nalin Kumar – India youth volunteers. Mille Rono – Kenya Th ough this was only the fi rst year of the program, it proved benefi cial for Fellows and Program staff in the United States, as well as in the Fellows’ home countries. As one Fellow pointed out, “From the beginning, everyone at Special Olympics Project UNIFY marks a conscious eff ort to headquarters as well as the other Fellows each taught focus more directly on inclusion in schools and me about leadership as well as patience, tolerance communities, using sports and other Special and the importance of a willingness to learn from Olympics programming as the means to reach that others. My mentor (Marc Edenzon, President and goal. Th e project represents a catalyst for a shift CEO of Special Olympics New Jersey), particularly in our culture that positions Special Olympics as stands out.… I watched as he showed me through important, not just “nice,” and relevant to all of us, not just “them.”

10 Leading Research

n 2008, Special Olympics’ Research and 2008 Special Olympics Research Studies Evaluation team, in collaboration with academic I • “Athlete in the Family”: highlights the institutions around the world, continued to add to positive infl uences of Special Olympics the knowledge base about Special Olympics and on family relationships, social support the lives of its athletes around the world. A study for families and family members’ conducted in China found that the 2007 Special perceptions of the competence of their Olympics World Summer Games positively impacted athletes. youth attitudes about people with intellectual disabilities. After the World Games, Chinese youth • “Impact of the Special Olympics were more likely to see people with intellectual World Games on the Attitudes of disabilities as capable and they were more willing Youth in China”: documents the to interact personally with people with intellectual positive impacts of the Games on disabilities; these eff ects were strongest among youth the views of Chinese youth toward who actually volunteered at the World Games, but intellectual disability and inclusion, were also experienced to some extent by youth who particularly for Chinese youth who watched the Games on television or learned about volunteered at the Games. them in school. • “A Comprehensive Study of Special Olympics Programs in Latin America”: A variety of other studies were also completed in based on fi ndings from Argentina, 2008. Research conducted in Latin America adds Brazil and Peru, explores the infl uence to the evidence that Special Olympics positively of participation in Special Olympics impacts athletes’ self-esteem (more than 90 percent on the self-esteem and self-confi dence of athletes experienced these positive impacts). A of athletes, and documents the study conducted in the United States documented experiences of athletes in education, the impact of participation in Special Olympics on employment and community life. families; two-thirds of parents in the United States reported that involvement in Special Olympics raised For access to all of Special Olympics research their own expectations about what their children and evaluation studies and reports, visit could achieve, and more than 75 percent reported the Special Olympics Web site at www. that involvement in Special Olympics has connected specialolympics.org/research_studies.aspx. them to a wider community of social support.

11 A Global Movement

pecial Olympics continued to grow in all the project brought much-needed visibility and Scorners of the world: support for individuals with intellectual disabilities. Special Olympics athletes in 10 countries – Benin, • A Global Partnership for Development Botswana, Cameroon, Cote d’Ivoire, Malawi, Special Olympics and UNICEF launched an Namibia, Rwanda, South Africa, Tanzania and international partnership to achieve greater Uganda inclusion of children with disabilities, including – benefi tted from expanded opportunities those with intellectual disabilities, into mainstream for participation in football, individual society, while providing communities worldwide empowerment, family education and basic health the opportunity to learn and benefi t from screenings. inclusion and acceptance of diff erences. Th e Results of the partnership partnership kicked off with pilot programs in Bulgaria, Cambodia, China, El Salvador, 3,000 Special Olympics footballers were Jamaica, Panama, Romania and Uzbekistan. involved in training and competition, and received health screenings through the Healthy Innovative programming was launched in support Athletes program. of children with intellectual disabilities and in 1,000 family members learned about the alignment with the UN Convention on the Rights possibilities for their children and siblings with of Persons with Disabilities and the Convention intellectual disabilities. on the Rights of the Child. Initiatives ranged from core Special Olympics sub-Program development  100 individuals with intellectual disabilities in the Siem Riep Province of Cambodia, to were given an opportunity to develop work mobilizing families of those with intellectual skills through the Special Olympics Coach disabilities in Tashkent, Uzbekistan, to advanced Assistants Program. programming with free health services and early  More than 500,000 members of the public intervention services for children with intellectual became aware of the possibilities for people disabilities and their families in Kingston, Jamaica. with intellectual disabilities through public • Special Olympics and the Fédération promotions and media coverage. Internationale de Football Association (FIFA) In addition, Special Olympics African Football expanded their Football for Hope development Week was launched in the 10 focus countries, project in Africa. Using the sport of football and and $100,000 of new support funding in cash the infl uence and capacity of both organizations, and value-in-kind was raised from national and local sources to support project development. 12 • Playing for Peace • The Honorable Dean Barrow, Prime Minister of Belize, signed an agreement of cooperation Special Olympics athletes from previously warring between the government of Belize and Special provinces of Indonesia became ambassadors for Olympics Belize in which the government peace, with athletes from Timor and Timor pledged to adopt governmental policies ensuring L’este (East Timor) united for the first time support of people with intellectual disabilities. ever in friendly competition during the Special Olympics Peace Games, an unprecedented five-on- More than 50,000 footballers with intellectual five football match held in Dili, East Timor. The disabilities took part in the eighth annual Special second annual Peace Games are scheduled to be Olympics European Football Week. Events held in Timor in November 2009. took place in more than 50 countries throughout Europe/Eurasia; tournaments, Unified Sports • Lasting Legacy competitions, and professional players conducting clinics for athletes are just a few examples. Since the 2007 Special Olympics World Summer This year the focus was on community-based Games, held in Shanghai, China has set up initiatives with an emphasis on volunteer coach thousands of community centers for people with recruitment and training, and bringing young disabilities, including intellectual disabilities. people with and without disabilities together Also, prior to the World Games, Special Olympics to build awareness and tolerance on and off the China launched an intensive program to train playing field. athletes as officials. After the Games, that program has continued and more athletes are taking on new After an event in Belarus that brought together roles. more than 100 footballers with and without intellectual disabilities, Krzysztof Krukowski of Regional Games Special Olympics Europe/Eurasia said “Everyone • was excited about what they saw during the More than 850 athletes representing all 23 Unified tournament. There was a real feeling of Programs in the region competed in the sixth friendship among the athletes and partners and Special Olympics Middle East/North Africa it was agreed that there was a lot of potential Regional Games in Abu Dhabi, United Arab to develop the Unified concept further.” In Emirates. Germany, Special Olympics footballer André Huesig summed up the athletes’ feelings about More than 550 athletes from 12 Special Olympics being trained by the pros: “I have learned a lot. Programs took part in the first Special Olympics For me, it is a dream come true to play with the Central American and Caribbean Regional Bundesliga”[one of 16 professional clubs that Summer Games in San Jose, Costa Rica. held one-hour clinics for more than 400 Special Created to offer more world-class competition Olympics athletes]. Football Week, one of the opportunities to Special Olympics athletes. Also at highlights of the Special Olympics football the Games was the launch of the Special Olympics development project, is supported by the Union Get Into It® curriculum in schools and universities of European Football Associations (UEFA). throughout Costa Rica.

13 • Special Olympics Vietnam, established in 2007 • At the 8th Central America First Ladies Summit and one of the newest Programs in the movement, in Panama City, Panama, in July 2008, Special continued to transform the lives of many with Olympics was invited by Vivian Fernández intellectual disabilities and their families. Families de Torrijos, First Lady of Panama, to hold a in Vietnam who have a child with an intellectual demonstration of the Young Athletes program. disability often have nowhere to turn when some Children participating in Special Olympics of the most basic social infrastructures in society Panama Young Athletes demonstrated the – such as school – are unavailable to their child. program’s physical activities that develop motor Many parents are left to come up with solutions skills and hand-eye coordination, and helped raise on their own. awareness of the abilities of young children with intellectual disabilities. For example, Nguyen Thi Thu, an administrative officer with a local company in In addition, Ms. Fernández de Torrijos and other Ho Chi Minh City, and her husband, a medical first ladies and dignitaries – including Licda. doctor at a local hospital, have a 19-year-old Sandra Julieta Torres de Colom, First Lady of daughter, Nguyen Ha Thanh, who has an Guatemala; Dra. Margarita Cedeño de Fernández, intellectual disability. Because she was not allowed First Lady of Dominican Republic; Alejandrina to enroll in mainstream schools and there is a lack Mata Segreda, Vice Minister of Public Education of special education schools in the city, her parents of Costa Rica; Ana Ligia Mixco de Saca, First paid for a home tutor––an expensive solution that Lady of El Salvador; and Xiomara Castro de not all parents can afford.“My daughter watched Zelaya, First Lady of Honduras – taped public TV all day,” said Thu. “I wanted her to go out service announcements for Special Olympics’ new more, to make friends and join outdoor activities, Be a fan awareness campaign during the summit. and Special Olympics is making that possible for me and other families in my group.”

“Everyone was excited about what they saw during the Unified tournament. There was a real feeling of friendship among the athletes and partners and it was agreed that there was a lot of potential to develop the Unified concept further.” - Krzysztof Krukowski, Special Olympics Europe/Eurasia

14 Our Supporters

pecial Olympics’ work would not be possible engaging DHL employees in 13 ceremonies around the Swithout the generous support of corporate sponsors world. A Virtual Torch Run campaign featured a special and donors. In 2008, our partners showed their mini-Web site for DHL consumers to provide highlights dedication to the mission and athletes of the movement of the Global Torch Run as well as create their own virtual in many ways. Torch Run.

Bank of America provided a grant to Special Olympics to fund Team USA for the 2009 World Games, Since 2001, the Lions Clubs International Foundation’s including a training camp for the entire 330-athlete generous support has made it possible to bring proper team. Bank of America also provides top-level eye care to Special Olympics athletes around the globe sponsorship for the Founder’s Reception at the 2009 through the Healthy Athletes Opening Eyes program. World Winter Games. In addition to donating more than $1 million each year since the beginning of its partnership with Special Olympics, Lions Clubs has supported the Opening Eyes program with thousands of volunteers from more than 50 Th e Coca-Cola Company, which has been a partner countries. Lions play a crucial volunteer role, assisting with with Special Olympics since its founding, renewed registration, color vision testing, visual acuity tests and its global sponsorship commitment through 2011, distribution of glasses and protective sports goggles. including the 2009 World Winter Games and 2011 World Summer Games. Coca-Cola off ered its customers the chance to win a trip to the 2009 World Games through mycokerewards.com. Additionally, a retail cause-marketing campaign was conducted in the Mattel Inc. and Mattel Children’s Foundation support Idaho market, with proceeds going to the Games, and the continued development and expansion of three global advertising on local delivery trucks raised awareness. programs: Special Olympics Get Into It, Young Athletes and Team Mattel (a volunteer program for company employees). Since the company got involved in 2005, DHL provided continued leadership and critical Young Athletes has expanded to 50 diff erent countries support for the Global Law Enforcement Torch Run for and the SO Get Into It curriculum has been integrated the 2009 World Games, which kicked off in November into more than 10,000 schools in every Special Olympics 2008. Th eir expertise in logistics and delivery services region. helped transport the Flame of Hope across fi ve continents, covering approximately 37,000 miles and

15 One of Special Olympics’ longstanding corporate partners, Wal-Mart has been a strong supporter of Special the Procter & Gamble Company has supported the Olympics Programs in the United States through movement for more than 28 years. P&G’s brandSaver community grants, in-kind support and employee promotion each January raises awareness and funds for engagement for many years. In 2008, Wal-Mart Special Olympics through a free-standing insert with provided support for 21 local Special Olympics coupons for more than 35 P&G products that is included Programs through local grants. In addition, the in national newspapers. P&G also provides support Wal-Mart Foundation supported the 2009 World around the world through marketing campaigns as well Winter Games, helping fund “Greening the Games,” as the Live, Learn & Th rive grant. In 2008, P&G again an initiative that provides “green” buses to provide partnered with Special Olympics Middle East/North transportation for athletes, coaches and supporters, as Africa to raise awareness and funds through the “Create well as supporting a recycling program at the Games. Heroes” campaign. Th e campaign raises funds from sales of designated P&G products sold in stores in the United Arab Emirates, a percentage of which benefi ts local Special Olympics Programs in the region.

In 2008, Safeway Inc. added Special Olympics as a benefi ciary of its successful customer fundraising campaign for people with disabilities. Th e campaign, which took place in all 21 U.S. states where Safeway does business, asked shoppers at checkout if they would like to donate to support people with disabilities. Grass-roots support by Special Olympics athletes and Programs helped increase total giving by almost 50 percent in one year.

Starwood Hotels & Resorts Worldwide, Special Olympics’ exclusive Hotel Sponsor, provided support through donations, cause-related marketing and the support of the Starwood Preferred Guest program, helping generate positive awareness of Special Olympics and its mission.

16 2008 Financials Unrestricted Unrestricted Total Temporarily Permanently Undesignated Designated Unrestricted Restricted Restricted REVENUES, GAINS AND OTHER SUPPORT Direct mail contributions $35,848,492 $ - $35,848,492 $ - $ - Individual and corporate contributions and sponsorships 22,101,972 1,865,979 23,967,951 2,669,674 - Federal grants - 10,170,252 10,170,252 - - Program assessments 3,076,468 - 3,076,468 - - Royalty income 99,750 881,620 981,370 - - Net appreciation in trust assets - (18,736,964) (18,736,964) - - Net investment income (1,188,698) (494,749) (1,683,447) - - Other income 71,882 516,102 587,984 - -

Total revenues, losses and other support 60,009,866 (5,797,760) 54,212,106 2,669,674 -

NET ASSETS RELEASED FROM RESTRICTIONS Satisfaction of program restrictions - 2,822,857 2,822,857 (2,822,857) - Expiration of time restrictions 345,000 - 345,000 (345,000) -

Total revenues and net assets released from restrictions 60,354,866 (2,974,903) 57,379,963 (498,183) -

EXPENSES Program assistance 35,080,485 13,458,884 48,539,369 - - Public education and communications 8,537,812 290,026 8,827,838 - - Sports training and competitions 4,398,825 6,386,160 10,784,985 - - Fundraising 11,841,980 - 11,841,980 - - Management and general 3,314,153 8,224 3,322,377 - -

Total expenses 63,173,255 20,143,294 83,316,549 - -

CHANGES IN NET ASSETS (2,818,389) (23,118,197) (25,936,586) (498,183) -

NET ASSETS–Beginning of year 5,390,722 67,316,419 72,707,141 3,472,709 198,584

NET ASSETS–End of year $2,572,333 $44,198,222 $46,770,555 $2,974,526 $198,584

17 Special Olympics’ complete 2008 audited fi nancials and IRS Form 990 are available on its Web site–www.specialolympics.org Revenue, Gains and Other Support* 6.4%

3.8% 6.4% FY 20086.4% FY 2007 6.4%3.8% 3.8% Total 3.8% Total6.4% 3.8% $35,848,492 $37,055,666 34.46% 46.37% 45% 26,637,625 45,702,389 10,170,252 6,961,677 45% 45% 45% 3,076,468 2,731,355 45% 106,428 981,370 13.16% (18,736,964) 5,248,642 1.27% (1,683,447) 1,038,093 3.98% .76% 587,984 2,819,583 Direct Mail Contributions Individual and Corporate Contributions and Sponsorships 56,881,780 101,663,833 Federal Grants Program Assessments Royalty Income Other Income - *(excluding net trust activity) - - - Expenses 3.99% 56,881,7806.4% 101,663,833

3.8%

48,539,369 55,398,005 14.21% 8,827,838 18,454,639 10,784,985 11,402,986 12.94% 11,992,656 58.26% 11,841,980 45% 3,322,377 3,761,839 10.60% 83,316,549 101,010,125

(26,434,769) 653,708

Program Assistance Public Education and Communications 76,378,434 75,724,726 Sports Training and Competitions Fundraising Management and General $49,943,665 $76,378,434

Special Olympics’ complete 2008 audited financials and IRS Form 990 are available on its Web site–www.specialolympics.org 18 2008 Board of Directors

Timothy P. Shriver, Ph.D. Stephen M. Carter Nadia Comaneci Raymond J. Lane J. Brady Lum Andrew Robertson Chairman and Chief Lead Director and Vice Chair Vice Chair Vice Chair President and Chief Treasurer Executive Oﬃ cer President and CEO, Olympic Gymnastics Managing Partner, Kleiner Operating Oﬃ cer Chief Executive Offi cer, Superior Essex, Inc. Gold Medalist Perkins Caufi eld & Byers BBDO Worldwide

William Alford Loretta Claiborne Marc Feltgen Stacey Johnston Florence Nabayinda Maria Shriver Professor, Harvard Special Olympics Athlete, IAC Europe/Eurasia Special Olympics Athlete Special Olympics Athlete First Lady of California, Law School USA, Holder of Representative, National (USA) (Uganda), Sargent Shriver Broadcast Journalist and Honorary Doctorate Dir ector, Special Olympics Sargent Shriver 30th 30th Anniversary Global Author HRH Princess Lalla Amina Degrees from Quinnipiac Luxembourg Anniversary Global Messenger IAC Middle East/North University and Villanova Messenger Sargent Shriver Africa Representative, University Anne Finucane Bob Norbie Chairman Emeritus Honorary Chairperson, Chief Marketing Offi cer Muhtar Kent IAC North America Special Olympics Morocco Bart Conner and President, Northeast, Chairman and CEO Representative Rev. Joseph Simmons Sports Broadcaster Bank of America Th e Coca-Cola Company Executive Director, Special Author and Recording Artist Peter Arnell Olympic Gymnastics Gold Olympics Montana Chairman and Chief Medalist HE Ólafur R. Grímsson Ossie Kilkenny Anne Sweeney Creative Offi cer, Arnell President, Republic of International Entrepreneur Andrey Pavlov Co-Chairman, Disney Group Brand Consulting Gregory Craig Iceland Founder, O.J. Kilkenny & Chairman, Special Media Networks, President, Partner, Williams & Company Olympics Russia Disney/ABC Television Edward Barbanell Connolly, LLP Scott Hamilton Ministry of Science and Actor, Th e Ringer Sports Broadcaster John F. Manley Technologies of th e R ussian HE Vivian Fernández de Donna de Varona Olympic Ice Skating Gold Private Investor Federation Torrijos Folashade Bolumole Sports Broadcaster Medalist First Lady of the Republic IAC Africa Representative Olympic Swimming Jo McDaid Samuel Perkins of Panama National Director, Gold Medalist Steven J. Heyer IAC Europe/Eurasia Vice President of Player Special Olympics Nigeria Vice Chairman, Mistral Representative, National Relations, Indiana Pacers Dr. Walther Tröger Yolanda Eleta de Varela Acquisition Company Dir ector, Special Olympics Member, International David Braddock, Ph.D. President, Special Ireland Dr. Mathews Phosa Olympic Committee, Executive Director, Olympics Panama Jia Yong Chairman, Special Honorary President , Coleman Institute Member, Latin America IAC East Asia Representative Yoshiko Mitsui Olympics South Africa German Olympic Committee for Cognitive Disabilities, Strategic Advisory Council Executive Chairman, IAC Asia Pacifi c A ssociate Vice P resident f or Special Olympics China Representative, Deng PuFang Vanessa Williams Research, University of Jay Emmett Chairman, Special Chairman, China Disabled Actress and Recording Colorado System President, Redwood Kim Samuel Johnson Olympics Nippon (Japan) Persons’ Federation Artist Productions Director, Th e Samuel Fernando Ceballos Group Angelo Moratti Eunice Kennedy Shriver Dicken Yung IAC Latin America Kevin M. Farr Chairman, Special Founder and Honorary Former President of Special Representative, President, Chief Financial Offi cer Olympics Italy Chairman Olympics East Asia Special Olympics Honduras Mattel, Inc. Vice Chairman, SARAS S.p.A.

19 * Denotes Programs in Founding Committee status 2008 Special Olympics Programs

Africa Laos* Great Britain Latin America North America Hawaii Benin Malaysia Greece (Hellas) Argentina National Programs Idaho Botswana Myanmar Hungary Bolivia Aruba Illinois Burkina Faso Nepal Iceland Brazil Bahamas Indiana Cameroon* New Zealand Ireland Chile Barbados Iowa Chad Pakistan Isle of Man Costa Rica Belize Kansas Congo Philippines Israel Cuba Bermuda Kentucky Democratic Republic of Samoa* Italy Dominican Republic Bonaire Louisiana Congo* Singapore Kazakhstan Ecuador Canada Maine Cote D’Ivoire Sri Lanka* Kosovo El Salvador Cayman Islands Maryland Th e Gambia Th ailand Kyrgyz Republic Guatemala Curacao* Massachusetts Ghana* Timore Leste* Latvia Honduras Dominica Michigan Kenya Vietnam* Litchtenstein Mexico Grenada Minnesota Mississippi Lesotho* East Asia Lithuania Panama Guadeloupe Malawi Luxembourg Paraguay Guyana Missouri China Mali* Macedonia Peru Guam* Montana Chinese Taipei Mauritius Malta Puerto Rico Haiti* Nebraska Hong Kong Namibia Moldova Uruguay Jamaica Nevada Korea Nigeria Monaco Venezuela Martinique New Hampshire Macau New Jersey Reunion Montenegro* Middle East/North Africa Montserrat Rwanda Europe/Eurasia Th e Netherlands St. Lucia New Mexico Algeria Senegal Albania Norway St. Kitts & Nevis New York Bahrain Seychelles Andorra Poland St. Vincent & North Carolina Egypt South Africa Armenia Portugal Th e Grenadines North Dakota Iran* Swaziland Austria Romania Suriname Ohio Iraq Tanzania Azerbaijan Russia Trinidad & Tobago Oklahoma Jordan Togo Belarus San Marino U.S. Virgin Islands Oregon Kuwait Uganda Belgium Serbia Pennsylvania Lebanon United States Programs Zambia* Bosnia & Herzegovina Slovakia Rhode Island Libya* Alabama Zimbabwe Bulgaria Slovenia South Carolina Mauritania Alaska Croatia Spain South Dakota Asia Pacifi c Morocco Arizona Cyprus Sweden* Tennessee Afghanistan* Oman Arkansas Czech Republic Switzerland Texas Australia Palestine California (Northern) Denmark Tajikistan Utah Bangladesh Qatar California (Southern) Estonia Turkey Vermont Bharat (India) Saudi Arabia Colorado Faroe Islands Turkmenistan Virginia Brunei Darussalam Sudan* Connecticut Finland Ukraine Washington Bhutan* Syria Delaware France Uzbekistan West Virginia Cambodia* Tunisia District of Columbia Georgia Wisconsin Indonesia United Arab Emirates* Florida Germany Wyoming Japan (Nippon) Yemen Georgia Gibraltar 20 2008 Global Supporters

Academy of General Dentistry Carolyn F. Pennington William Frederick Acorn Hill Foundation Stephen M. Carter Estate of Louise C. Fruehling Adorn Apparel, Inc. Caruso Family Foundation Gabelli Family Philanthropic Alene l. Jastromb Trust John Caruso Gang Family Foundation Bill Alford Ken Casey GE Foundation All Community Events Anthony D. Ceci General Catalyst Group Beth P. & Dennis Alldridge Henry Chyung General Sports Foundation Alpha Sigma Alpha Foundation Clara Weiss Fund Clare Gessay The MCJ Amelior Foundation Coca-Cola Company Goldman Sachs Philanthropy Fund American List Counsel Colgate Golf Course Superintendents Terry C. Anderson Bart Conner and Nadia Comaneci Gone Gator Music Clayton Andrews Comcast Dennis Grant Victor & Christine Anthony Family Foundation Bettie Jones Conover William J. Gary Ardis Haviland Survivors Trust John F. Corcoran Ace Greenberg Josh & Jake Astrof Gregory Craig Greystone Foundation Walter S. Babineau Estate of Mildred Cravens Linda Griffi th Babson Capital Management William Crosby H.O Professional Racing Associates Estate of Frank Bachman Danilo Cruz-DePaula Gregory Haack BAE Systems Land & Armaments Disbursement John Cummings Barry & James Haimes Bank of America Jacquline Dacosta Vicky Hanson Edward Batchelder Mark Dale Billy L. Harbert BBDO China Dallas Aviation, Inc. Harris Interactive BBDO Milan Allen & Delphine Damon Health Enhancement Systems BBDO New York Donna DeVarona Healthcare Associates, Inc Arthur D. Becker DHL Health One Global Joseph Beninati Marjorie Dickman HMS Business Services Inc Anthony Bilich Disney Media Networks Mary Holland Bio-Logic Systems Corp. Donnelley Foundation Hong Kong Dragon Airlines Estate of Ruth Bittman Estate of Robert Doran Roy Hunt III Mark Blake Katherine Hill Doyle I Do Foundation Adele Block ELCA Foundation J.J.B. Hilliard, W.L.Lyons Bob’s Stores Corp. Jay Emmett James Jarrett Boeing Company ESPN Johnson & Johnson David G. Booth ESPN Star Sports Paul Jones Booz Allen Hamilton Essilor International Howard Katz Boston College High School Fabiani & Company William & Linda Kaufman Gertrude Boyle Kevin & Kristina Farr S. Kelloss Timothy & Mary Boyle Federal Home Loan Bank of Des Moines Peter Kenney David & Laura Braddock FIFA Robert Klawitter Russell Brown Bob & Carolyn Fiondella Estate of Steven Kleinman R. Bruce Buckley Jeffrey & Leslie Fischer Knights of Columbus Daniel Burnstein Sander Flaum Nick Krsnich Burris Enterprises Inc. Casey Forbes Michelle Kwan Calvert Social Investment Fort Dearborn Life Insurance Betty A. Ladue Frank Cappelleri Estate of Elizabeth Foxworthy Ray & Stephanie Lane Stephen E. Carey Fraternal Order of Police Laureus Sport for Good Cutis L. Carlson Mr. & Mrs. Peter Frechette Lebensfeld Foundation

21 Helen Lee Jin Estate of Mary W. Norred Maria Shriver Jeffrey Leeds North American Police Ski Championships Timothy Shriver Lerch Bates Inc. Northstar Rch. Partners Thomas R. Siders Estate of Lee Lewis Ogilvy Public Relations China Steven Slotkin Liberty Sport Ogilvy Public Relations Worldwide Jason J. Slottje Mr. & Mrs. Carl J. Lieber, Jr. Olive J. Brose Revocable Trust James Slusser Jack Lintol Douglas Opheim Catherine A. Smith Lions Clubs International Foundation Optos Dean Somers IV Liz Claiborne Foundation The Procter & Gamble Company Staples Lookout Foundation P & G Gulf Starwood Hotels & Resorts Worldwide Lovin’ Scoopful LLC Timothy Parmenter Fred Stein Family Foundation Sue Lowe Cliff Parsons John Stellato Lowe New York Patterson Dental Supply Foundation Glenn & Bess Swanson LPGA Perfect Sense Digital Synovate Estate of Miriam Lukens Perficient, Inc. Michael Tama Brady Lum PGA of America TaylorMade-Adidas Golf The Lynch Foundation PGA TOUR, Inc. Timken M & D Silverman Foundation The Pioneer Fund on behalf of Scott & Tracie Hamilton Vivian Fernandez de Torrijos MacNabb-Nederlander Families Fund Pioneer Woman Toys ‘R’ US Children’s Fund Macy’s Portmann Family Charitable Treasure Island Resort Major League Lacrosse Potomac Strategic Development Mary Tuuk John & Mary Manley Isabelle S. & Robert Potter Tyndale House Publishers Marian College Kathleen Pratt UBS Steven Marrocco Evelyn Rapp UCT Charities Barb & Don Martin George L. Rardin, Jr. U.S. Centers for Disease Control and Prevention Rocco Martino RBS Greenwich Capital Foundation U.S. Department of Education Massachusetts Institute of Technology Reed Exhibitions U.S. Department of Labor Richard Massopust James Forrest Ritter U.S. Department of State Mattel Children’s Foundation RMS Communications Group United States Golf Association Mattel, Inc. Joseph E. Robert U.S. Tennis Association, Inc. Estate of Douglas Mayo Margot Roberts University of Massachusetts Boston Michael Mazer Andrew Robertson University of Kansas MBC Precision Imaging Lowell & Linda Heckman Robinson Verizon Wireless Paul McCauley Rocky Mountain Sunscreen VERSUS TV Cynthia McKee The ROI Companies Gregory Vislocky Maria Messina Mr. & Mrs. Ralph N. Rooney Vodafone Group Foundation Larry & Corliss Chandler Miller Steven Rourke Wal-Mart Minneapolis Foundation Roy Zuckerberg Family Foundation Warner Truck Center Mitsubishi Electric America Foundation RSM McGladrey Washington All Stars Yoshiko Mitsui Safeway Foundation Peggy Watland Rachelle Moncur Safilo, S.p.A. Estate & Trust of Kathleen Weber Angelo Moratti Sage Hospitality Resources Francis White Mario & Dana Morino Sammons Preston Roylan Stewart Widdess Estate of Doris Morris Santinelli Vanessa Williams Motorola Foundation Richard & Peggy Santulli David Wood N.S.C.A.A Foundation Mr. & Mrs. Herve Sarteau Wrigley Company Foundation Estate of Ethel C. Naffah Scher Charitable Foundation Marilyn Yamamoto National Basketball Association Schering-Plough Consumer HealthCare York Claims Service, Inc National Philanthropic Trust Thomas Schumacher Dicken T. Yung Brian & Nancy NeSmith Joseph Scola Brenda Zellner Foundation New Balance Estate of John Scully News Corporation Foundation Eunice Kennedy Shriver

22 “Let me win. But if I cannot win, let me be brave in the attempt.”

Special Olympics Athlete Oath

The Mission Special Olympics provides year-round sports training and athletic competition in a variety of Olympic-type sports for individuals with intellectual disabilities, giving them ongoing opportunities to develop physical fitness, demonstrate courage, experience joy and participate in a sharing of gifts, skills and friendship with their families, other Special Olympics athletes and the community.

2008 Special Olympics Senior Management Timothy P. Shriver, Ph.D Eunice Kennedy Shriver Chairman and Chief Executive Officer Founder and Honorary Chairman J. Brady Lum Sargent Shriver President and Chief Operating Officer Chairman of the Board Emeritus Dr. Stephen B. Corbin Senior Vice President, Constituent Services and Support John Dow, Ph.D Chief Operating Officer, Regional Growth 1133 19th Street, NW André Mendes Washington, DC 20036-3604 Senior Vice President, Strategic Planning and Global Chief Information Offiicer USA Rosa Proctor Senior Vice President of Finance Telephone: +1 (202) 628-3630 Lee Todd Chief World Games and Competition Facsimile: Drake Turrentine +1 (202) 824-0200 Chief Legal Officer and Secretary, Board of Directors Peter Wheeler Web site: Chief Communications Officer www.specialolympics.org

E-mail: [email protected]

Created by The Joseph P. Kennedy, Jr. Foundation for the Benefit of Persons with Intellectual Disabilities

24 Our Supporters

Bank of America provided a grant to Special Olympics to fund Team USA for the 2009 World Games, Since 2001, the Lions Clubs International Foundation’s including a training camp for the entire 330-athlete generous support has made it possible to bring proper team. Bank of America also provides top-level eye care to Special Olympics athletes around the globe sponsorship for the Founder’s Reception at the 2009 through the Healthy Athletes Opening Eyes program. World Winter Games. In addition to donating more than $1 million each year since the beginning of its partnership with Special Olympics, Lions Clubs has supported the Opening Eyes program with thousands of volunteers from more than 50 e Coca-Cola Company, which has been a partner countries. Lions play a crucial volunteer role, assisting with with Special Olympics since its founding, renewed registration, color vision testing, visual acuity tests and its global sponsorship commitment through 2011, distribution of glasses and protective sports goggles. including the 2009 World Winter Games and 2011 World Summer Games. Coca-Cola o ered its customers the chance to win a trip to the 2009 World Games through mycokerewards.com. Additionally, a retail cause-marketing campaign was conducted in the Mattel Inc. and Mattel Children’s Foundation support Idaho market, with proceeds going to the Games, and the continued development and expansion of three global advertising on local delivery trucks raised awareness. programs: Special Olympics Get Into It, Young Athletes and Team Mattel (a volunteer program for company employees). Since the company got involved in 2005, DHL provided continued leadership and critical Young Athletes has expanded to 50 di erent countries support for the Global Law Enforcement Torch Run for and the SO Get Into It curriculum has been integrated the 2009 World Games, which kicked o in November into more than 10,000 schools in every Special Olympics 2008. eir expertise in logistics and delivery services region. helped transport the Flame of Hope across ve continents, covering approximately 37,000 miles and

15 One of Special Olympics’ longstanding corporate partners, Wal-Mart has been a strong supporter of Special the Procter & Gamble Company has supported the Olympics Programs in the United States through movement for more than 28 years. P&G’s brandSaver community grants, in-kind support and employee promotion each January raises awareness and funds for engagement for many years. In 2008, Wal-Mart Special Olympics through a free-standing insert with provided support for 21 local Special Olympics coupons for more than 35 P&G products that is included Programs through local grants. In addition, the in national newspapers. P&G also provides support Wal-Mart Foundation supported the 2009 World around the world through marketing campaigns as well Winter Games, helping fund “Greening the Games,” as the Live, Learn & rive grant. In 2008, P&G again an initiative that provides “green” buses to provide partnered with Special Olympics Middle East/North transportation for athletes, coaches and supporters, as Africa to raise awareness and funds through the “Create well as supporting a recycling program at the Games. Heroes” campaign. e campaign raises funds from sales of designated P&G products sold in stores in the United Arab Emirates, a percentage of which bene ts local Special Olympics Programs in the region.

In 2008, Safeway Inc. added Special Olympics as a bene ciary of its successful customer fundraising campaign for people with disabilities. e campaign, which took place in all 21 U.S. states where Safeway does business, asked shoppers at checkout if they would like to donate to support people with disabilities. Grass-roots support by Special Olympics athletes and Programs helped increase total giving by almost 50 percent in one year.