GEORGIA’S FIRST BROAD SPECTRUM TELEVISION DEVELOPMENT COMPANY THE COMPANY

Picture It Productions (“Picture It”) is the first broad-spectrum (scripted YEARLY REVENUE FROM THE and unscripted) television development company headquartered ENTERTAINMENT INDUSTRY in Georgia, specializing in finding fresh talent and unique stories that can CALIFORNIA - $40 BILLION only be found in the Southeast.

GEORGIA - $9.5 BILLION (Georgia gets ¼ the entertainment Because we have both roots and boots on the ground in Georgia, Picture It revenue while its GDP is only has unparalleled access to an untapped and rapidly expanding pool of 1/5 the size of CA’s) writers, creatives, and producers. Picture It leverages these relationships to secure exclusive rights to never-before-seen content. Based on the depth of experience of its development team and their track record in selling shows, BROAD SPECTRUM TELEVISION Picture It selects the “best of the best” of this content to put through its DEVELOPMENT ENTITIES development process and bring to market. CALIFORNIA - 400+

Paradigm Talent Agency Picture It is represented by and the law firm of GEORGIA - 1 Del, Shaw, Moonves, Tanaka, Finkelstein & Lezcano, giving the PICTURE IT PRODUCTIONS company the ability to package its shows with top-tier talent and to sell to any buyer. WHY PICTURE IT?

• Established development team with over 20 years of industry experience

and a strong track record of developing and selling shows in Los Angeles. (FIRST SALE)

• Full service, brick & mortar, production company/production services THE NEED: that can scale-up to deliver broadcast quality content. HOLLYWOOD SEEKS CONTENT THAT FEELS FRESH AND REPRESENTATIVE OF VOICES • Roots in the Southeast and ties to community give us an unmatched “ground FOUND OUTSIDE THE game” in finding untold stories and untapped talent. COASTAL BUBBLE.

CREATIVES IN THE SOUTHEAST • In-house GA tax incentive expertise including turn-key tax credit monetization HAVE NOWHERE TO PITCH for development and production, eliminating broker fees (typically 30% off THEIR SHOW. the top). THE SOLUTION: PICTURE IT PRODUCTIONS • Strong LA representation and partners with access to top tier talent and buyers. TELEVISION DEVELOPMENT EXPERIENCE

Lance Krall, brings over 20 years of experience in writing and producing television content. In 1998, Lance broke into the industry by creating and selling the comedy show, “Last Hour Live,” to TBS, which featured his Atlanta- based comedy theater that he co-founded. Lance continued to pave his own “ATLANTA HAS SO MUCH way in Los Angeles by creating projects like, “The Lance Krall Show” (Spike TALENT AND SO MANY STORIES TV) and “Free Radio” (Vh1, Comedy Central). Lance has also written on such TO TELL. WHAT IT DIDN’T HAVE popular hits as “Breaking In,” “Last Man Standing,” and “It’s Always Sunny in WAS ACCESS. THE SHEER Philadelphia,” and Co-Executive Produced TruTV’s hit comedy, “Fameless.” VOLUME OF CONTENT THAT WE ARE DEALING WITH IS INCREDIBLE. OUR JOB IS TO DISTILL Over his career, Lance’s hit rate in selling television shows exceeds 90%, which AND DEVELOP THE BEST OF THOSE reflects the requisite level of taste necessary to select only the best local content IDEAS FOR HOLLYWOOD.” for development. - LANCE KRALL, CCO FULL SERVICE PRODUCTION/ PRODUCTION SERVICES

Picture It Productions has the in-house ability to produce everything from sizzle reels to series with the support of Picture It principal Peter Siaggas*. With the ability to scale up, Siaggas’ production team has the experience and resources to provide seamless production services at any budget to buyers of Picture It content. CONNECTED TO Production services include: Production Planning, Location Scouting, Permits, Pre-Production, Crewing, Casting, Equipment Rentals, Set Construction, ATLANTA’S INNOVATIVE Production Office Rentals, Catering, Travel Accommodations, Consultants, “BELTLINE”, PICTURE GFX & Post Production Services, Mobile Editing, Labs & Color Correct, IT IS LOCATED IN Accounting & Legal, Tax Credit Preparation, Insurance, Storage & Shipping. ONE OF ATLANTA’S

MOST CREATIVE NEIGHBORHOODS, INMAN PARK.

*Peter Siaggas is an Emmy award-winning director who has produced and directed “The Lance Krall Show” for Spike TV and “Free Radio” for VH1, as well as several comedy shorts for “Jimmy Kimmel Live!” Siaggas is the owner of one of the South’s most successful and sought-after commercial production companies, Spots Films, which has produced over 500 commercials. EXCLUSIVE ACCESS TO ORIGINAL CONTENT

Picture It has a first-mover advantage by being the only broad spectrum television development company in the Southeast.

The explosion of the entertainment industry in Georgia, combined with the low cost of living, has created a magnet for an ever-expanding talent pool of unique writers, producers, filmmakers, playwrights, authors, and other creatives. IN JUST TWO YEARS,

PICTURE IT HAS RECEIVED Picture It knows this community - we’ve been personally invested in it since the 90s, making our careers here, and establishing the trust and connections OVER 1000 to identify new voices that are strong enough to punch through. There is an SUBMISSIONS, incredibly deep pool of talent here, but it requires a unique combination of taste, AND DEVELOPED experience, and preparation to not just mine this resource, but cultivate it. That’s what we mean by exclusive access. OVER 80 DISTINCT TELEVISION CONCEPTS Atlanta, our launch-pad, is truly a diverse city - both ethnically and ideologically - allowing for points of view that are more representative of the rest of America. This is reflected in the content that is developed here.

Billions in GA Entertainment Revenue 13 12 11 10 TAX INCENTIVE EXPERTISE 9 8 Assumes no change in 7 current rate of growth. 6 5 4 With the support of Picture It principal, Peter Stathopoulos*, we have the 2014 2015 2016 2017 2018 capability and expertise to capture and monetize production and post- production incentives generated by television shows developed and sold by our company at no additional cost to buyers of content, thereby reducing buyer risk.

Tax Benefts of Investment in Television Production in Georgia: IN 2017 ALONE, • The Tax Cuts & Jobs Act of 2018 provides accelerated recognition of expenses GEORGIA SAW for investments in film and television productions under IRC § 168(k)(2). • In addition, Georgia law provides for a transferrable income tax credit equal to 30% of the qualified costs of a film or television production in Georgia. The program is one of the most generous in the country, is uncapped, has no sunset $9.5 date, and has no above-the-line limitations or residency requirements. The credit now applies to aspects of television development, including the production of BILLION sizzle reels for television, as well as expenses for writing episodic content in the IN ECONOMIC state. IMPACT • Accordingly, investments in film and television productions in Georgia are significantly tax-advantaged relative to other investments.

*Peter Stathopoulos is one of the foremost authorities in Georgia regarding the state’s generous production and post-production incentives and leads a national entertainment incentives consulting and legal practice.

ILLUSTRATION OF TAX BENEFITS

• Investor invests $100,000 in PIP Television Fund I or Picture It Productions, LLC.

• Investor gets to expense/write off 100% of investment, so assuming Investor is subject to the highest federal and Georgia tax rates (37% and 6% respectively), Investor gets a tax benefit equal to 43% of the investment (37+6). Accordingly, of the original investment, only $57,00 is still “at risk” from the standpoint of not being covered by any tax benefit.

• In addition, Georgia provides a transferrable income tax credit equal to 30% of the qualified costs of producing sizzle reels. Assuming 70% of the invested funds are used to produce sizzle reels, this creates Georgia tax credits for Investor of $21,000 ($100K x 70% x 30%). Accordingly, when the credits are combined with the accelerated expense benefit, only $36,000 of the investment is not covered by tax benefits (100-43-21=36).

• Assume the company merely breaks even and earns $100,000 of income on the original $100,000 investment/ expenses. If the $100,000 is rolled into new television productions under the same assumptions as above, an additional $21,000 in Georgia tax credits are generated, notwithstanding no further capital contribution by Investor. The more times we can roll over the funds, the more Georgia tax credits that can be generated.

Caveat: Federal tax reform legislation is very new so the applicability of the expense provisions to sizzle reels is still unsettled. Likewise, the applicability of Georgia film tax credits to sizzle reels is a novel development and the law is still unsettled. Further, the ability to use the write-off and credits at the individual investor level is dependent on an individual’s particular facts and circumstances (e.g., passive loss rules may apply). Accordingly, this illustration should not be regarded as tax advice and investors should discuss the suitability of such an investment with their tax advisors before making any investment decisions based on tax attributes.

PARTNERSHIPS WITH HOLLYWOOD

Represented by Paradigm talent agency and the law firm of Del, Shaw, Moonves, Tanaka, Finkelstein & Lezcano, Picture It has the relationships necessary to package shows with the best showrunners, producers, directors and talent in the industry. Here are examples of some of our current market-ready packages:

Party Girls - A story of a young girl being raised in the Black Panther Party; based on Georgia resident Ericka Brown’s true life story. EP: Laurence Fishburne and Helen Sugland (Black-ish, Grown-ish). Showrunner: Dayna Lynne North (HBO’s Insecure)

Over Drawn - An ensemble comedy about the comic book industry. Created by Georgia resident, Van Jensen, writer of DC Comic’s “The Flash” and several indy comics. EP/Director: Jay Baruchel, EP: Doug Robinson (Sony, The Goldbergs) Showrunner: Dan O’Keefe (Silicon Valley.)

Taco Tuesday - A female-driven office comedy about a middle management overachiever stuck in a time loop. Created by Atlanta sketch team Highwire Comedy. EP: Drew Barrymore Showrunners: Sarah Cunningham & Suzie Freeman • Sold to PopTV.

Lady Dick - Female private investigator fights to exonerate the criminals that her cop husband puts away. Based on real life Private Investigator, Robin Martinelli EP/Director: Seth Gordon, EP: Doug Robinson, Alison Greenspan

Dollar Toy Squad - Te epic adventures of bargain-bin toys. Created by local writer/animators, Matthew Schwartz & Yoram Benz. EP: Albie Hecht (former president of Nickelodeon).

PARTNERSHIPS WITH HOLLYWOOD (CONT)

Military Medical - Doctors, students and professors navigate intensive military and academic training at the nation’s only military medical school in the country - the Uniformed Services University (USU). EP: Jerry Bruckheimer (Top Gun, Black Hawk Down)

Gypsy King - When police detective, Flynn Doyle, discovers Mob corruption in his precinct, he is left with a difficult choice: turn a blind eye, or recruit his scheming, conniving, gypsy family to help take down the bad guys. Creator: Paul Jenkins (comics writer - Wolverine, Captain America, Spawn, Batman) EP: Shane Brennan (NCIS, CSI: Miami)

CDC - A workplace comedy that follows the lives of a group of scientists that work in the gastroenteritis unit at the CDC, otherwise known as “Te Poop Patrol.”

EP: Jerry Bruckheimer (Beverly Hill Cop, CSI)

The Priest’s Wife - Follows the loving yet complicated (and true life) relationship between an ultra-conservative Greek Orthodox priest and his liberal, free spirited sex therapist wife. EP: EP: Laurence Fishburne

HOW PIP MITIGATES RISK

Resource Risk: IP Protection through no-shop contracts with promising writers & creatives allows PIP to mitigate away the risk of losing promising content to competitors. Depending on the size and promise of the projects, these contracts last from 6 months – 1 year.

Founder Risk: CCO is dedicated and disciplined.100% of livelihood comes from this start-up, and 100% of professional time goes into it. No distractions. Very public, transparent career history highlights a strong track record of success and hard work.

Competitor Risk: PIP is truly the first-mover in the entertainment accelerator space of the southeast. No other company in the State of Georgia has successfully raised investor money, gained trust & IP dominance, and sold or packaged shows to the most trusted studios in Hollywood. PIP has, and this proof-of-concept demonstrates that this company’s business model is viable.

Spending Risk: In PIP’s first round of funding, a sum was raised to give the company a year to meet milestones and show signs of success. Not only did PIP succeed in proving that the business model works, the management team ensured that the company would run on a shoe-string budget to make that investment last twice as long (and then some). The founders embrace lean operation to maximize longevity and chances of success. THE TEAM

Lance Krall - Partner, Head of Development; After 16 years of writing and selling TV shows in LA, Lance decided he’d trade smog for pollen and has been happily sneezing in Atlanta ever since.

Peter Siaggas - Partner, Head of Production; He’s a director with an Emmy that he has positioned in the middle of the coolest production office space on the Beltline. And a resume to back it all up.

Pete Stathopoulos - Partner, General Counsel. He co-wrote the tightest film tax incentives in the country. He knows the rules better than anyone, and with PIP those services are on the house.

Tara Ochs - VP of Development; With ties to the comedy, theater, and film communities,Tara combines writing and producing experience with her exhaustive “friend list” to connect PIP to Atlanta.

CLICK HERE OUR CONTENT WWW.PICTUREITCONTENT.COM/SHOWSAMPLES SUMMARY OF INVESTMENT

Picture It Productions, LLC is a Georgia limited liability company. Picture It is offering 30% of the total Class A membership units in the company for sale to accredited investors. Each membership unit is being offered for $25,000 and total proceeds from the sale, if all membership units are subscribed, will be $3 million. PREFERRED Holders of Class A membership units in the company will be entitled to a 8% RETURN OF preferred return of income and capital.

Investors in Picture It will share in the company’s revenues as well as any exit from the eventual sale of the company. 8%

FOR INVESTORS REVENUE PROJECTIONS

Picture It Productions - Pro Forma Revenue Model - June 2018 $3 Million Equity Contribution 5 Year Projection HIGH MODEL MEDIUM MODEL LOW MODEL

Total Shows Sold 18 15 10

Number of Unscripted Shows Sold 10 7 5

Number of Scripted Shows Sold 10 8 5

Number of Shows That Go Multi-season 5 3 1 GEORGIA Gross Revenues 11,401,000 8,173,000 4,107,000 IS NOW THE Costs 2,950,000 2,950,000 2,950,000 NO. 1 FILMING Net Income Before Tax 8,451,000 5,223,000 1,157,000 LOCATION IN THE Assumptions: -- ”Sale”of show means season order for 12 episodes -- Investors invest $3 million; Company cash burn is at $590,000 per year WORLD -- Producer fees for unscripted are 15% of budget and Fund splits fees with co-production partner 50/50 -- Unscripted budgets (and EP fees) increase 15% per season -- Scripted episodic fees range from $15,000-$35,000 per episode, with 5% season increases -- PIP is production company of record on 1/4 of the unscripted shows and received production fees equal to 10% of the budget -- Model does not include profit share on profitable shows, which would usually be around 5% of Modified Adjusted Gross Receipts -- Multi-season show runs for 4 seasons

These pro forma financial projections are not an offer to purchase or sell securities and are for informational purposes only and any purchaser of an interest in Picture It may only rely on information set out in the private placement memorandum and subscription documents issues in association therewith. MORE INFORMATION

Please visit our website at: www.pictureitproductions.com

UNIQUE, FRESH CONTENT THAT CAN’T BE FOUND For more detailed information about the company, please contact IN LA OR NY Lance Krall at 310-480-8569 or email [email protected]