PMA 2019 Sponsorship FINAL

2019 PHILADELPHIA MUSIC ALLIANCE WALK OF FAME SPONSORSHIP OPPORTUNITIES 1 The 33rd anniversary Philadelphia Music Alliance Walk of Fame Induction Gala will take place on Tuesday, October 22, 2019 at the historic Bellevue Hotel in downtown Philadelphia. The event prides itself on the diversity of its honorees, who have ranged from Dick Clark, Frankie Avalon, Mario Lanza, Pearl Bailey, Chubby Checker, Daryl Hall & John Oates to Dizzy Gillespie, Boyz II Men, Billie Holiday, Patti LaBelle, Harold Melvin & The Blue Notes, and dozens of others. … 147 and growing! 2 A STATEMENT OF GRATITUDE FROM OUR CHAIRMAN OF THE BOARD: We thank you for your support of the Philadelphia Music Alliance and helping us give back to the Philadelphia community by furthering music education, a most vital resource in our culture. Thanks to your contributions, we are able to support what we hope to be the next generation of Philly grown music legends. 2019 is proving to be an extra special year in the 33-year legacy of the Philadelphia Music Alliance. While we are known most visibly for the 140 plaques along the Avenue of the Arts, this year we also launched a partnership with Musicopia as a supporter of its Gift of Music (GOM) instrument donation program, which provides musical instruments to eager students who cannot afford to rent or buy their own. This program aligns perfectly with our mission to broaden our reach to the young community while nurturing the hopeful music enthusiasts of the future. This year’s class is filled with legends from especially diverse backgrounds, allowing us to display the variety of this city’s phenomenal music genres – from classical to rock to Philly soul – as well as honoring one of the music industry’s most respected and accomplished executives, and a beloved philanthropist whose contributions to arts education in our city is without peer. - ALAN RUBENS, CHAIRMAN OF THE BOARD, PHILADELPHIA MUSIC ALLIANCE 3 As Philadelphia's music authority, the Philadelphia Music Alliance promotes the vast contributions of Philadelphians to all music genres and encourages emerging artists and students toward achieving musical excellence. In addition, the alliance creates, supports and sponsors programs and events that enrich and strengthen Philadelphia's musical community. Our best-known creation is the Walk of Fame, a must-see tourist attraction on Philadelphia's dazzling Avenue of the Arts. Mission statement Established in 1986, the Philadelphia Music Alliance is a community-based, not-for-profit organization dedicated to preserving and promoting Philadelphia's rich musical legacy by increasing awareness of the city's great musical tradition and supporting the current and future music scene. Our history The Philadelphia Music Alliance was founded in June 1986 as a community-based, not-for-profit organization dedicated to the preservation of Philadelphia as one of the nation's oldest and most prolific music capitals. Established by music executives and concerned citizens in order to recognize the vast contribution of Philadelphia to all the musical genres, the Philadelphia Music Alliance serves to encourage the creation, celebration and historical preservation of Philadelphia music. 4 The Walk of Fame along Broad Street’s Avenue of the Arts is a series of over 100 bronze commemorative plaques honoring Philadelphia area musicians and music professionals who have made a significant contribution to the world of music. The Walk of Fame is the city's most impressive public monument to the people who have made Philadelphia a great music city. Past PMA programs have included a musical instrument donation program in partnership with the Mr. Holland’s Opus Foundation, an annual piano competition, the Philadelphia International Airport Music Project, Music In The Schools, music education scholarships and grants, a speakers bureau, as well as music business seminars and workshops - all designed to not only encourage our city's continued stellar contributions to the cultural heritage of the world but to fill a void created by shrinking budgets for cultural programs in our city and in our schools. The Alliance also serves as a resource to students, educators, musicians, city agencies, and other cultural institutions. The PMA has worked with the Greater Philadelphia Tourism Marketing Corporation, Multicultural Affairs Council, Philadelphia Convention and Visitors Bureau, Philadelphia Commerce Department, The Recording Academy, Franklin Institute, Corporation for the Aging, Trane Stop, University of the Arts and the City Representative's office on various projects. 5 2019 HONOREES The Philadelphia Orchestra is one of the preeminent orchestras in the world, renowned for its distinctive sound, desired for its keen ability to capture the hearts and imaginations of audiences, and admired for a legacy of innovation in music-making. The Orchestra is inspiring the future and transforming its rich tradition of achievement, sustaining the highest level of artistic quality, but also challenging — and exceeding — that level, by creating powerful musical experiences for audiences at home and around the world. Music Director Yannick Nézet-Séguin is confirmed to lead The Philadelphia Orchestra at least through the 2025-26 season, an extraordinary and significant long-term commitment. His highly collaborative style, deeply rooted musical curiosity, and boundless enthusiasm, paired with a fresh approach to orchestral programming, have been heralded by critics and audiences alike. The Orchestra’s numerous education initiatives are an important focus of 6 the organization’s offerings, as the ensemble engages audiences beyond the stage and into the community. For more information on The Philadelphia Orchestra, please visit www.philorch.org. In 1980, The Hooters burst onto the Philadelphia music scene as a new and different kind of rock band, formed by co- leaders and writers Rob Hyman (lead vocals, keyboards, accordion) and Eric Bazilian (lead vocals, guitars, mandolin, mandola, harmonica, saxophone). The other members include original drummer David Uosikkinen, John Lilley (guitars, mandolin), Fran Smith, Jr. (bass, vocals) and Tommy Williams (guitars, mandolin, vocals). The Hooters remain one of Philadelphia’s most important and beloved rock bands, and with major plans to celebrate their 40th anniversary in 2020, their Philadelphia Music Alliance Walk of Fame induction could not be arriving at a better time. Their unique blend of ska, reggae, and rock was a fresh sound in the clubs and on Philly radio, and in 1983, The Hooters released their first independent album Amore to great local success. The album also featured the “hooter,” or melodica, as part of their special sound and namesake. The Hooters' strong and powerful presence, as performers and as songwriters, led to their first major record deal in 1984 with Columbia Records. Their 1985 debut album Nervous Night quickly achieved Gold and Platinum status with the hits “And We Danced,” “All You Zombies,” “Day By Day” and “Where Do The Children Go.” Rolling Stone named The Hooters "Best New Band of the Year" in 1985, and in July of that year, the group opened the historic Live Aid concert in Philadelphia. By 1986, they had been touring the US and Canada almost non-stop, and that summer, were part of the Amnesty International Concert at Giants Stadium with the likes of U2, The Police, Miles Davis, Lou Reed 7 and Peter Gabriel. THE PHILADELPHIA AWARD It starts with two iconic voices that are as unmistakable as they are soaring polar opposites. Indeed, the gruff, powerful Eddie Levert and the proverbial silky-smooth Walter Williams, Sr., both founding members of the celebrated R&B group The O’Jays, are so ingrained in the great American songbook that their body of work has become an indelible landmark in the pop culture consciousness. We all know the anthems that for more than four decades have moved seamlessly from soul and pop to funk and disco: “Love Train,” “Back Stabbers,” “Use Ta Be My Girl,” “I Love Music (Part I),” “For The Love of Money,” “Message In Our Music,” “Livin’ for the Weekend,” “Give the People What They Want,” and “Darlin’ Darlin’ Baby,” all of which were recorded in Philadelphia at the world famous Sigma Sound Studios and produced by legendary Philadelphia Walk of Fame and Sound of Philadelphia architects kenneth Gamble & Leon Huff. The hits are endless. The O’Jays’ legacy, as documented by their profound influence on hip-hop (EPMD’s “Give The People,” Heavy D & The Boyz’ “Now That We Found Love,” Big Pun’s “I’m Not A Player,” Drake’s “Fake Love”) to soul (Erykah Badu’s “Otherside of the Game,” Total’s “Tell Me,” Angie Stone’s “Wish I Didn’t Miss You”) is undeniable. With 10 gold and nine platinum albums, omnipresent singles, and a string of sold-out tours, no one would blame The O’Jays 8 for sitting back and enjoying the fruits of their remarkable 60-year career. EVELYN “CHAMPAGNE” KING Evelyn “Champagne" king is one of the few disco stars who successfully weathered the decline of disco to have more hits through the 1980s. Not only did she manage to survive as a star into the 1980's, she is still recording and touring frequently. Evelyn was born into a musical family in the Bronx and her father, Erick king, performed often as a stand-in singer for various groups, occasionally at the legendary Apollo Theatre. Later, her family moved to Philadelphia, where at 14 years old, Evelyn began performing professionally with a local band from South Philly. Without issue Evelyn "Champagne" king has continued to enjoy success over time. Her name commands respect within the industry, and has remained prominent in the Pop, Club and R&B arenas since she burst onto the music scene. king made her dramatic introduction with 1978's Top 10 crossover classic "Shame," recorded in Philadelphia, off her Gold-plus debut album Smooth Talk. "Shame" was an exciting taste of things to come from an artist on her way to superstardom.

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