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Zee Entertainment Investor Newsletter, Vol. 3 panorama 500 CONTENTS millionmim5llio0n viewersvi0ewerrs • From the CEO’s desk • The Game Changer • Around ZEEL • Snippets 5 • ZEE in the News continentscontini ents 167167 countriescocountrriei s 24/24/ 7 entertainmententertainmn ent From the CEO’s desk At the outset, I would like to wish all of you a At Zee, we have seen our network channels very happy and prosperous Holi. Being the doing well with the flagship channel Zee TV festival of colour, Holi brings with it a continuing its strong performance. In keeping widespread feeling of happiness and fun, with our philosophy of working towards much reflective of the current business environ- pre-defined story lengths, we would be replacing ment, a great improvement over the last year. a couple of our primetime shows in the near future. ‘Do Saheliyaan’ is a new show which is to I am happy to share with you the latest industry be launched in the month of March followed by data which suggests that the Indian television another launch in the next quarter. industry showed a respectable growth in the last calendar year across operating param- We have recently tied up with Mail.com Media eters. While it is well documented that over 8 Corporation, a leading digital media company million households adopted digital Direct to based in Los Angeles, USA. Through this new Punit Goenka Home satellite services, the other heartening joint venture we intend to focus on the online data point is that the overall television advertis- and mobile entertainment space in a more Punit Goenka is Managing Director and ing industry grew by 7-8% in the calendar year dedicated manner. Chief Executive Officer of Zee Entertain- 2009. With the television ad pie growing at a It has been our endeavor at Zee to constantly ment Enterprises Limited. faster pace as compared to print and with over improve our interactions with you and to this effect 12 million new television sets being sold per we have re-launched our corporate website More information about Zee, including its year, I am confident that television would www.zeetelevision.com. I hope that you enjoy the financial results and business outlook, can continue to take away the lion’s share of the new website as also this issue of Panorama and be found on the company’s website advertising revenues going forward as well. look forward to your feedback on both. www.zeetelevision.com March, 2010 1 Zee Entertainment Investor Newsletter, Vol. 3 panoramap The Game Changer: The home of filmed entertainment For decades film viewing has played a (Movies from leading directors), ‘Bollywood Be it masti in central role in the leisure experience of Blockbuster’, ‘Superhit of the Week’ are getting the families in India. In the past, families would some of the properties that the channel has viewers involved visit their local single screen theatres for successfully run over years on the back of through contests, their weekly dose of entertainment over this library strength. or creating weekends. The only other option was to magic by bring- crowd around the television set on Sunday Having been a leader in its genre since ing viewers face nights to watch the one movie that the inception, the success formula for the team to face with their national broadcaster aired every week. at Zee Cinema has been to keep their ear to favourite film the ground and offer viewers what they want. stars, the chan- Recognizing a poten- The initiative to let viewers decide the entire nel has worked tial opportunity for a movie schedule for a month was a Zee towards creating movie crazy country, Cinema first, way back in December 2003 a holistic movie Zee network gave (Mangta Hai Kya). Viewer’s Choice, ‘Har channel. Bringing in child star Darsheel India its first dedicated Shaam Bajenge Panch’ (Blockbusters at 5 Safary as a guest to interact with kids during 24-hour Hindi movie PM), ‘Bhakti ki Shakti’ (Power of Devotion), the kids’ festival ‘Dopahar Zee Cinema channel, Zee Cinema, ‘Rok Sako Toh Rok Lo’ (Single ad break Par’, to getting superstar Aamir Khan to talk in early 1995. For a movies), ‘Bollywood Brunch’ (Light comedies about the movie during the premiere of country that produces the highest number in the morning) are just some examples of the ‘Taare Zameen Par’, Zee Cinema has stood of movies in a year, this meant that cinema various initiatives taken by the channel over the test of time and consistently delivered on television was transitioning from being years to bring freshness and excitement, and the promise of bringing engaging and just differentiated content to becoming to enhance viewer experience. relevant content to its viewers. staple diet. Quite literally the theatres came into the living rooms of the cinema lover, While movies serve as the backbone of any Zee Cinema has won many accolades till through Zee Cinema. cinema channel, the team at Zee Cinema date, including the ‘The Best Movie Channel’ was convinced that a movie channel is not award for 6 consecutive years from 2003 Over the last 14 years, the channel has just about showing back-to-back movies onwards at the prestigious Indian Television successfully brought latest blockbusters and but also about entertainment around Academy Awards. The channel also has won evergreen hits to Indian homes. In doing movies. Zee Cinema has thereby endeav- ‘The Best Movie Channel Award’ thrice at the so, it not only revolutionised a new genre oured to be a channel that brings alive not Indian Telly Awards. The channel has also but also brought forth subscription as a new just movies, but also the masti (fun) and featured consistently in the winners list at The revenue stream as India’s first pay channel. magic that surrounds Hindi movies. Promax Awards and The Abby Awards. To that end, the journey began with innovative No wonder then that Zee Cinema has break content during movie premiers, an remained a much respected channel in the initiative that has stood out as one of the key country, a consistent leader in its genre and a clutter breakers of the channel. ‘Propose to regular feature in the top channels of the Priyanka’ during the premiere of the block- country. While the vision is for Zee Cinema to buster movie ‘Mujhse Shaadi Karoge’ was the remain a leader in its space, the team at Zee first effort in this direction, an experiment that recognises that the only way to stay there is by went on be an added source of revenues for listening to the viewer, by giving him what he Zee Cinema’s unique feature is the strength of the channel, a much appreciated innovation wants, and fulfilling the promise made. its library. The channel has the largest number for the viewer and an award winning effort for For the viewers, Zee Cinema strives to be - of Hindi movies across television networks, the team at Zee Cinema. More Movies. More Masti. More Magic. including the biggest hits over decades and featuring the best of Bollywood stars. Proper- ties such as ‘Shanivaar Ki Raat Amitabh Ke Saath’ (Best of Superstar Amitabh Bachchan every Saturday), ‘Double Mazaa’ (Back to back blockbusters), ‘Showman’s Show’ March, 2010 2 Zee Entertainment Investor Newsletter, Vol. 3 panoramap Receipients of the awards night A performance at Zee Rishtey Awards Around ZEEL: Zee TV celebrates with Zee Rishtey Awards 2010 Zee TV recently celebrated its golden ‘Zee Rishtey Awards 2010’ felicitated the family, right from the days of ‘Tara’, ‘Astitva moments with ‘Zee Rishtey Awards 2010’. various new relationships that the charac- – Ek prem kahani’ to todays ‘Choti Bahu’ The evening saw all the Zee TV stars come ters have established with the viewers and and ‘Dance India Dance’. together at a gala event in Mumbai. awarded those who have been the most popular in playing their role with maximum Right before the awards were announced, Living up to its promise – ‘Har pal conviction. viewers got a golden opportunity to meet banaye, ek naya rishta’, the channel once their favorite stars and witness their again managed to successfully weave The celebrations at the event saw all Zee TV off-screen lives. This viewer-interaction, new bonds of love and friendship with its stars coming together and put their best with their favorite stars was telecast on Zee viewers. Each of the Zee TV shows brings foot forward for performances on stage. TV throughout the week leading up to the in a unique flavor from different parts of The awards night also witnessed an enthusi- Awards night. the country and creates an unbreakable astic participation from all those who have bond with viewers. been an important part of the Zee TV Various Zee TV stars put their best foot forward and showcased their talent March, 2010 3 India’s most watched sports channel Ten Zee enters into a Sports is the official broadcaster for the Joint Venture Hero Honda FIH (International Hockey with MMC Federation) World Cup 2010. The tourna- ment started on February 28 and will go on Zee Entertainment Enterprises Limited till March 13, 2010. This prestigious (ZEEL) has set up a joint venture with tournament, held once in four years is Mail.com Media Corporation (MMC), a being played at the National Stadium, New leading digital media company based in Delhi. Ten Sports is also producing the Los Angeles, USA. telecast of the World Cup. The joint venture between ZEEL and MMC The World Cup has the top 12 teams from marks the launch of an online and mobile across the world clashing with each other entertainment portal, www.india.com.

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