Zee Entertainment Investor Newsletter, Vol. 3 panorama

500 CONTENTS millionmim5llio0n viewersvi0ewerrs • From the CEO’s desk • The Game Changer • Around ZEEL • Snippets 5 • ZEE in the News continentscontini ents

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24/24/ 7 entertainmententertainmn ent

From the CEO’s desk

At the outset, I would like to wish all of you a At Zee, we have seen our network channels very happy and prosperous Holi. Being the doing well with the flagship channel Zee TV festival of colour, Holi brings with it a continuing its strong performance. In keeping widespread feeling of happiness and fun, with our philosophy of working towards much reflective of the current business environ- pre-defined story lengths, we would be replacing ment, a great improvement over the last year. a couple of our primetime shows in the near future. ‘Do Saheliyaan’ is a new show which is to I am happy to share with you the latest industry be launched in the month of March followed by data which suggests that the Indian television another launch in the next quarter. industry showed a respectable growth in the last calendar year across operating param- We have recently tied up with Mail.com Media eters. While it is well documented that over 8 Corporation, a leading digital media company million households adopted digital Direct to based in Los Angeles, USA. Through this new Punit Goenka Home satellite services, the other heartening joint venture we intend to focus on the online data point is that the overall television advertis- and mobile entertainment space in a more Punit Goenka is Managing Director and ing industry grew by 7-8% in the calendar year dedicated manner. Chief Executive Officer of Zee Entertain- 2009. With the television ad pie growing at a It has been our endeavor at Zee to constantly ment Enterprises Limited. faster pace as compared to print and with over improve our interactions with you and to this effect 12 million new television sets being sold per we have re-launched our corporate website More information about Zee, including its year, I am confident that television would www.zeetelevision.com. I hope that you enjoy the financial results and business outlook, can continue to take away the lion’s share of the new website as also this issue of Panorama and be found on the company’s website advertising revenues going forward as well. look forward to your feedback on both. www.zeetelevision.com

March, 2010 1 Zee Entertainment Investor Newsletter, Vol. 3 panoramap The Game Changer: The home of filmed entertainment

For decades film viewing has played a (Movies from leading directors), ‘Bollywood Be it masti in central role in the leisure experience of Blockbuster’, ‘Superhit of the Week’ are getting the families in India. In the past, families would some of the properties that the channel has viewers involved visit their local single screen theatres for successfully run over years on the back of through contests, their weekly dose of entertainment over this library strength. or creating weekends. The only other option was to magic by bring- crowd around the television set on Sunday Having been a leader in its genre since ing viewers face nights to watch the one movie that the inception, the success formula for the team to face with their national broadcaster aired every week. at Zee Cinema has been to keep their ear to favourite film the ground and offer viewers what they want. stars, the chan- Recognizing a poten- The initiative to let viewers decide the entire nel has worked tial opportunity for a movie schedule for a month was a Zee towards creating movie crazy country, Cinema first, way back in December 2003 a holistic movie Zee network gave (Mangta Hai Kya). Viewer’s Choice, ‘Har channel. Bringing in child star Darsheel India its first dedicated Shaam Bajenge Panch’ (Blockbusters at 5 Safary as a guest to interact with kids during 24-hour Hindi movie PM), ‘Bhakti ki Shakti’ (Power of Devotion), the kids’ festival ‘Dopahar Zee Cinema channel, Zee Cinema, ‘Rok Sako Toh Rok Lo’ (Single ad break Par’, to getting superstar Aamir Khan to talk in early 1995. For a movies), ‘Bollywood Brunch’ (Light comedies about the movie during the premiere of country that produces the highest number in the morning) are just some examples of the ‘Taare Zameen Par’, Zee Cinema has stood of movies in a year, this meant that cinema various initiatives taken by the channel over the test of time and consistently delivered on television was transitioning from being years to bring freshness and excitement, and the promise of bringing engaging and just differentiated content to becoming to enhance viewer experience. relevant content to its viewers. staple diet. Quite literally the theatres came into the living rooms of the cinema lover, While movies serve as the backbone of any Zee Cinema has won many accolades till through Zee Cinema. cinema channel, the team at Zee Cinema date, including the ‘The Best Movie Channel’ was convinced that a movie channel is not award for 6 consecutive years from 2003 Over the last 14 years, the channel has just about showing back-to-back movies onwards at the prestigious Indian Television successfully brought latest blockbusters and but also about entertainment around Academy Awards. The channel also has won evergreen hits to Indian homes. In doing movies. Zee Cinema has thereby endeav- ‘The Best Movie Channel Award’ thrice at the so, it not only revolutionised a new genre oured to be a channel that brings alive not Indian Telly Awards. The channel has also but also brought forth subscription as a new just movies, but also the masti (fun) and featured consistently in the winners list at The revenue stream as India’s first pay channel. magic that surrounds Hindi movies. Promax Awards and The Abby Awards.

To that end, the journey began with innovative No wonder then that Zee Cinema has break content during movie premiers, an remained a much respected channel in the initiative that has stood out as one of the key country, a consistent leader in its genre and a clutter breakers of the channel. ‘Propose to regular feature in the top channels of the Priyanka’ during the premiere of the block- country. While the vision is for Zee Cinema to buster movie ‘Mujhse Shaadi Karoge’ was the remain a leader in its space, the team at Zee first effort in this direction, an experiment that recognises that the only way to stay there is by went on be an added source of revenues for listening to the viewer, by giving him what he Zee Cinema’s unique feature is the strength of the channel, a much appreciated innovation wants, and fulfilling the promise made. its library. The channel has the largest number for the viewer and an award winning effort for For the viewers, Zee Cinema strives to be - of Hindi movies across television networks, the team at Zee Cinema. More Movies. More Masti. More Magic. including the biggest hits over decades and featuring the best of Bollywood stars. Proper- ties such as ‘Shanivaar Ki Raat Amitabh Ke Saath’ (Best of Superstar Amitabh Bachchan every Saturday), ‘Double Mazaa’ (Back to back blockbusters), ‘Showman’s Show’

March, 2010 2 Zee Entertainment Investor Newsletter, Vol. 3 panoramap

Receipients of the awards night A performance at Zee Rishtey Awards

Around ZEEL: Zee TV celebrates with Zee Rishtey Awards 2010

Zee TV recently celebrated its golden ‘Zee Rishtey Awards 2010’ felicitated the family, right from the days of ‘Tara’, ‘Astitva moments with ‘Zee Rishtey Awards 2010’. various new relationships that the charac- – Ek prem kahani’ to todays ‘Choti Bahu’ The evening saw all the Zee TV stars come ters have established with the viewers and and ‘Dance India Dance’. together at a gala event in Mumbai. awarded those who have been the most popular in playing their role with maximum Right before the awards were announced, Living up to its promise – ‘Har pal conviction. viewers got a golden opportunity to meet banaye, ek naya rishta’, the channel once their favorite stars and witness their again managed to successfully weave The celebrations at the event saw all Zee TV off-screen lives. This viewer-interaction, new bonds of love and friendship with its stars coming together and put their best with their favorite stars was telecast on Zee viewers. Each of the Zee TV shows brings foot forward for performances on stage. TV throughout the week leading up to the in a unique flavor from different parts of The awards night also witnessed an enthusi- Awards night. the country and creates an unbreakable astic participation from all those who have bond with viewers. been an important part of the Zee TV

Various Zee TV stars put their best foot forward and showcased their talent

March, 2010 3 India’s most watched sports channel Ten Zee enters into a Sports is the official broadcaster for the Joint Venture Hero Honda FIH (International Hockey with MMC Federation) World Cup 2010. The tourna- ment started on February 28 and will go on Zee Entertainment Enterprises Limited till March 13, 2010. This prestigious (ZEEL) has set up a joint venture with tournament, held once in four years is Mail.com Media Corporation (MMC), a being played at the National Stadium, New leading digital media company based in Delhi. Ten Sports is also producing the Los Angeles, USA. telecast of the World Cup.

The joint venture between ZEEL and MMC The World Cup has the top 12 teams from marks the launch of an online and mobile across the world clashing with each other entertainment portal, www.india.com. for the coveted title. These are India, Korea, Australia, New Zealand, South Africa, The new content-centric portal will offer Netherlands, Germany, Spain, England, users a broad range of exciting Pakistan, Argentina and Canada. Ten entertainment viewing options and other Sports is telecasting all the 38 matches of desires of life. The passion, obsession, zeal leading portal applications. Both ZEEL and the FIH World Cup 2010. and undying desire to set up a Tamasha MMC have proven track records in theatre company, leaves the audience understanding their audiences and The Hockey World Cup is being organised by completely spellbound. providing innovative and engaging content. FIH since 1971. It is held every four years, bridg- ZEEL has achieved great success through ing the four years between the Summer Olym- Taking lead from the popularity of the film, Zee cutting-edge programming that resonates pics. Five countries have dominated the event's Talkies released it for the second time with subtitles, with viewers, and MMC has consistently history. Pakistan is the most successful team, to be able to cater to a larger audience. demonstrated a deep expertise in offering having won the tournament four times. The compelling ways to connect consumers with Netherlands have won three titles, Germany has brands through its online destinations and won two titles while India and Australia have Zee revamps event-driven experiences. each won the tournament once. corporate website In a recent initiative Zee Entertainment Ten Sports telecasts Zee Talkies’ Natarang Enterprises Limited has revamped its corpo- Hero Honda grabs top honours at rate website. The URL for the website is www.zeetelevision.com . The website is a FIH World Cup 2010 Film Festivals one stop destination for all information on Zee Talkies’ Natarang, undoubtedly one of ZEEL. All relevant facts such as company the most talked about and highly appreci- history, businesses, investor relations, finan- ated films of recent times has won the ‘Best cial statements, satellite footprints, media International Marathi Film – Sant Tukaram relations etc. are mentioned on the website. Award’ at the recently held Pune Interna- tional Film Festival. This award for An interesting fact about the new website is Natarang was in recognition for the film as that most of the pictures used are of the a whole as well as the direction. company’s associates.

Along with this top honour, Atul Kulkarni, Natarang’s lead star was bestowed with the ‘Best Actor’ award for his magnificent performance in the film. Kishore Kadam who plays a pivotal role in Natarang won the ‘Performer of the Festival’ award.

The story of the film revolves around the life of Guna Kagalkar (played by Atul Kulkarni) who inspires people to reflect on the simple

March, 2010 4 Zee Entertainment Investor Newsletter, Vol. 3 panoramap Snippets Zee TV continues to Zee in the News dominate the Top 50 shows list for the last Outlook Business: 3 months. His own man Subhash Chandra is fading into the ShareTop 50 Top 100 background at Zee, but no one minds it there. Son Punit Goenka has proven Zee TV 19 29 himself – and he’s done it this way. “In a promoter-run business, it is not easy Star Plus 12 28 to take decisions on the flagship Colors 19 37 brand. I didn’t have the fear of making mistakes and losing my job,” Source: TAM Markets: HSM TG: CS 4+ Period: wk 49 2009 to wk 08 2010 says Punit Goenka.

read more... Zee Cinema’s fresh programing for weekend morning

• Cine Fresh on Saturday mornings: Pitch: Readying for a paradigm shift All the new, and critically acclaimed films, Satellite television started with Zee TV in India over 18 years ago. The country has moved from are shown at this time slot. a single satellite channel in 1992 to over 450 channels today. Initially, competition came in the form of GEC. Zee was the pioneer in launching channels in different genres, be it GEC, • Sunday Morning Show: cinema, news or music or regional languages in Hindi speaking markets. This is a slot where the viewer starts his read more... holiday with a big hit, like Jodha Akbar, to set the mood for the full day. The Analyst: The show goes on The shift in favour of a globally-reputed, subscription-led model and recent turnaround efforts are paying rich dividends for India’s largest TV broadcasting company, ZEEL. “The media and Sports Cluster Facts entertainment industry in India continues to witness a shift in structure, driven primarily by a growing consumer preference for digital television,” says Subhash Chandra. Recent events read more... • South Africa v England Test series on Ten Sports. Holi- Festival of Colours • Pakistan v New Zealand Test series Holi is one of the major festivals of India. It is celebrated in many parts of the country, especially on Ten Sports. in the north of India. The festival is celebrated for two to three days to welcome spring. Since it • UEFA Champions League & UEFA Europa is believed that spring is full of colours, coloured water and dry colour is thrown on each other. League on Ten Sports & Zee Sports. It is also believed that Holi marks the beginning of a New Year for people across the country.

Caution Concerning Forward-Looking Statements: This document includes certain forward-looking statements. These statements are based on management's current expectations or beliefs and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the statements herein due to changes in economic, business, competitive, technological and/or regulatory factors. Zee Entertainment Enterprises Limited is under no obligation to, and expressly disclaims any such obligation to update or alter its forward-looking statements, whether as a result of new information, future events or otherwise.

March, 2010 5 Zee Entertainment Investor Newsletter, Vol. 3 panorama

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Visit us at www.zeetelevision.com

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