To Be Opened on Receipt A2 GCE APPLIED TRAVEL and TOURISM G734/01/CS Marketing in Travel and Tourism
Oxford Cambridge and RSA To be opened on receipt A2 GCE APPLIED TRAVEL AND TOURISM G734/01/CS Marketing in Travel and Tourism PRE-RELEASE CASE STUDY *1117776616* JUNE 2018 INSTRUCTIONS TO TEACHERS • This Case Study must be opened and given to candidates on receipt. INFORMATION FOR CANDIDATES • You must make yourself familiar with the Case Study before you sit the examination. • You must not take notes into the examination. • A clean copy of the Case Study will be given to you with the Question Paper. • This document consists of 8 pages. Any blank pages are indicated. © OCR 2017 [M/102/8256] OCR is an exempt Charity DC (NF/SW) 161119/9 Turn over 2 The following stimulus material has been adapted from published sources. It is correct at the time of writing and all statistics are taken directly from the published material. TUI TUI was established over 100 years ago and is today the UK’s top holiday brand with 20 million customers travelling with them from families to couples, clubbers to cruisers. Its mission is – To help you to ‘Discover your smile’. TUI now has 67,000 travel experts, including travel agents, cabin crew and holiday reps. They organise travel to 180 worldwide 5 destinations, from Spain to Shanghai, from Croatia to Costa Rica. They have 15 core source markets; UK, Ireland, Norway, Denmark, Finland, Sweden, Germany, Austria, Switzerland, Poland, Belgium, Netherlands, France, Russia and Canada. The company’s major shareholder is German company TUI AG. TUI IN THE UK AND IRELAND IN NUMBERS… 10 • 6 million holidaymakers – we’re
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