Market Programs Committee

Meeting Agenda

Date: Tuesday, July 10, 2018 Time: 4:00 p.m. – 6:00 p.m. Location: The Classroom Committee Members: Betty Halfon (Chair), Patrice Barrentine (Vice-Chair), Gloria Skouge, David Ghoddousi, Colleen Bowman, Paul Neal and Mark Brady

4:00pm I. Administrative Chair A. Approval of Agenda B. Approval of the Market Programs Committee Meeting Minutes for June 12, 2018

4:05pm II. Announcements and/or Community Comments Chair

4:10pm III. Programs and Marketing Report Kalyn Kinomoto

4:40pm IV. Reports and Discussion Items A. Spring Campaign Report Janice Merlino B. Hildt-Licata Review Schedule David Dickinson, Mary Bacarella, John Turnbull C. Small Business Incubation Strategy Mary Bacarella, David Dickinson, Zack Cook, Kalyn Kinomoto, Matthew Holland

5:50pm V. Public Comment Chair

5:55pm VI. Concerns of Committee Members

6:00pm VII. Adjournment Chair

Pike Place Market Preservation & Development Authority (PDA) · [email protected] · pikeplacemarket.org P: 206.682.7453 · F: 206.625.0646 · 85 Pike Street, Room 500 · Seattle, WA 98101

Market Programs Committee z Meeting Minutes

Tuesday, June 12th, 2018 4:00 p.m. to 6:00 p.m. Classroom

Committee Members Present: Betty Halfon, David Ghoddousi, Colleen Bowman, Mark Brady, Patrice Barrentine, Gloria Skouge, Paul Neal

Other Council Members Present:

Staff/ Consultants Present: Mary Bacarella, Karin Moughamer, Kalyn Kinomoto, Aliya Lewis, Scott Davies, David Dickinson, Zack Scott

Others Present: Jerry Baroh

The meeting was called to order at 4:01 pm by Betty Halfon, Chair.

I. Administration A. Approval of the Agenda The agenda was approved by acclamation.

B. Approval of the Market Programs Committee May 8th, 2018 Minutes The May 8th, 2018 meeting minutes were approved by acclamation.

II. Announcements and Community Comments None.

III. Programs and Marketing Report Kalyn Kinomoto began by showing a PDA produced video on Market vendor Jim Chabot which has been viewed over 24,000 times since posted. It was boosted for a week on Facebook and was also posted on Twitter and Instagram.

Kalyn continued with the Marketing report, noting the photoshoot with Barbie Hull, who really understands how to work with Market Vendors. The Market now has the full rights to over 700 photos from this shoot to use for a variety of uses.

Betty Halfon asked if Barbie was paid for this work and if the Market and vendors have use of the photos. Kalyn responded yes to all.

Colleen asked if Barbie is credited on the photos. Kalyn responded yes, the preferred credit is “Barbie Hull Photography for Pike Place Market PDA.”

Pike Place Market Preservation & Development Authority (PDA) · [email protected] · pikeplacemarket.org P: 206.682.7453 · F: 206.625.0646 · 85 Pike Street, Room 500 · Seattle, WA 98101

Social media promotions included Farmers Market opening week, Pike Box, and Flower Festival (10th annual). Metrics will be provided quarterly, with the next update in July. Kalyn shared the vegetable and fruit storage tips sheet that will be included in each Pike Box. Pike Box registration is currently at 230.

Mark Brady asked how much each Pike Box costs as he feels businesses might be interested in purchasing them so shoppers can ship items home. Kalyn said she can research that.

Betty Halfon likes the box because it is a fun way to learn about the Market. She also likes the storage tip sheet.

Commercial filming’s included KPNX live morning news, Virgin Atlantic in-flight entertainment, King 5 coverage of farmer’s market opening day. There were 10 permitted film projects executed in May including BBC/Aer Lingus, Virgin Atlantic, Detroit Tigers, Tampa Rays, WWE, Deadliest Catch, Evening Magazine, King 5 Mornings, KHON Living 808 and North by Northwest. Notable press stories from May include King 5, KPNX, KOMO Radio, Seattle Magazine, and Seattle Times. There were six features and 16 mentions. Kalyn concluded by touching on a couple of the press features included in the packet.

Scott Davies added there have been a number of articles quoting Market merchants after the tragic passing of Anthony Bourdain.

Betty Halfon reminded the Committee that metrics will be reviewed once a quarter.

IV. Reports & Discussion Items A. MarketFront Summer Calendar Mary Bacarella provided an introduction stating that today’s presentation is a quick review of the programs and a calendar for the summer and fall.

Kalyn Kinomoto noted the goals included on the first slide are the same that have been in the plan since the beginning but have been tightened up. Each program’s purpose has the goal provided to help make it clearer.

David Dickinson reviewed the Daystall craft demo program, which will kick off later in the summer and early fall when the crafters aren’t as busy. He’s working to have glass blowing demos, a kid’s toy making demo/workshop with hands on projects, and possibly some live painting in the north pavilion. The Guest Artisans Market already has five weeks scheduled and David will evaluate before scheduling more weekends. Seattle Made and Ventures have signed on and both have a lot of existing cross over with current Daystall vendors. There will be up to 10 tables in the north pavilion with assorted guest artisans with the hope of attracting some new recruits for the program while offering the local “I’ve seen it all” shoppers something different.

Zack Cook recapped the Wednesday night “Meet the Producer” Pike Box pick-up programs which include a farmer, next Wednesday will feature a flower farmer, a Food Access tent coordinate by the Market Commons. The farmers will be scheduled several weeks out in order to ensure their product is ready. At noon EBT cards can be swiped and Pike Box pick-up goes from 2-6 pm.

Zack discussed the culinary pop-up weekends on Friday, Saturday and Sundays on the Plaza and will feature one food and one beverage vendor. These are current tenants who sell at remote Pike Place Farmers Markets and each will pay sales-based percentage rent, similar to commercial vendors. They have sourcing requirements and can’t have a brick-and-mortar shop anywhere else. These are all people interested in being future commercial tenants. Zack is scheduling these vendors one month out and will test out the program all summer.

Patrice Barrentine suggested finding a way to tie in the Desimone Bridge to the story about Joe Desimone on the Pike Box, with the thought that the Desimone Bridge is the gateway to the Pike Box pickup on MarketFront.

Colleen Bowman noted that in addition to tracking revenue she would like to hear about vendor experiences during the culinary pop-up weekends.

Kalyn Kinomoto provided an update on the DSA Summer Sounds concerts taking place Wednesday evenings July 11-August 29. The concerts will take place at the bottom of the grand staircase on MarketFront and there is a good mix of performers. DSA has already started promotion.

Kalyn reviewed the calendar of events noting it is color coded depending on the program. Pike Box pick-up will be filled in as farmers are lined up. This calendar will be updated as more information is provided and all this will be on the pikeplacemarket.org calendar of events.

Paul Neal asked for information on the July 25th Market to MOHAI on MarketFront. Karin Moughamer responded it will feature a tent with information about Market to MOHAI as a way to raise awareness for the project. Paul continued by asking if there is energy to do more around this initiative. Karin responded with an overview of the project, noting the prototyping elements being installed in August for two weeks. Until the project is installed along the corridor there isn’t a lot planned but believes there will be opportunities for programming once it’s installed. Paul sees this as a positive initiative that is adjacent to the Market.

Kalyn Kinomoto provided the Marketing and Communications plan which will be further developed over the coming months. It is color coded just like the calendar and anything in grey means that more than one program will be highlighted/featured. The influencer campaign is focused on Pike Box and each week a different social media influencer will receive a Pike Box and in return they will share their thoughts through their channel(s).This will give the Pike Box a lot of collateral for next year.

Betty Halfon asked if the calendar will be on the website. Kalyn responded yes, but it won’t look like the one in the packet. Information will be listed under events and events will rotate onto the homepage.

Mark Brady asked if there will be information on each of the DSA bands. Kalyn responded the plan is to take what the DSA has already prepared and provide information and links to each band.

Kalyn reviewed the last slide regarding program evaluation. There will be ongoing qualitative evaluation focused on if the programs reach one or more stated goals, if programs are a good use of inter-departmental staff time, and did program participants have concerns/comments. Financial evaluation will also be reviewed as well as an end-of-season evaluation.

Paul Neal stated he understands why the goals aren’t quantifiable right now, but the way they are written they could be. He would like to see staff move towards that and create benchmarks.

B. Pike Place Market Education Program 2017-2018 Scott Davies shared the mission of the education program which teaches the next generation of Market stewards, caretakers and customers the value of community and commerce, entrepreneurship and history, all in a richly diverse downtown district. The program starts the second week of school in September with visits to classes to do interactive presentations with students. This year Scott visited Coe Elementary and Bertschi School, as well as others. Scott reviewed the history role play program that takes the class through the story of green beans in 1907 before the Pike Place Market, ending with why the Pike Place Market was created. Students also learn about current Market farmers and the farm program. Teachers can then use resource materials for three weeks prior to coming to the Market for a visit. In addition there are lesson plans on www.pikeplacemarket.org/education

Scott continued by talking about what the classes experience when they come to the Market three weeks after their classroom lesson. Students visit various market vendors as well as iconic locations such as the Gum Wall and buskers. Also included are some behind the scenes visits to the security office and the walk-in refrigerator.

Scott shared examples of the evaluations, letters, and pictures students send to him after the visits. If a specific vendor is noted, Scott shares that with the business.

Scott reviewed a case study from the Bertschi School’s 2nd grade classes and the Market is an integral part of the social studies curriculum which says “Community is the focus for second graders, including thematic units such as Pike Place Market and forest explorers.” Classes connect with the Market throughout the school year, including the creation of a two-day mini- version of Pike Place Market which resulted in over $2,000 raised for the Market Foundation. Scott shared pictures from mini-markets at various schools, including Bertschi, SCDA, and the Bush School’s third grade market that learns about business plans, accounting, advertising and cash flow.

Over the year 11 schools did food drives that collected a total of 3,722 pounds of food for Pike Place Food Bank. This resulted in a donation of $6,216 worth of food (according to Feeding America’s 2016 average value of $1.6 per pound.)

In addition to elementary schools, Scott works to bring in high school jazz musicians to perform in the Atrium during the holiday season.

During the school year, 110 classes were served (2,415 students), with 86 in-class presentations at 27 public schools and 20 private schools. The program is geared towards 2nd to 5th grades. Demand continues to exceed the number of available tour dates. Wait-list classes have first choice for next school year. Scott gets a lot of inquiries from schools other than elementary,

including an urban planning class at Seattle University. Program volunteers (18) donated a total of 767 hours that results in a monetary value of nearly $19,000.

David Ghoddousi thanked Scott for doing a great job with the program for so many years. David also thanked all the volunteers for their contributions.

Paul Neal asked if there is any preference given to private schools versus public schools or underserved communities over others. Scott responded he is mindful of it and pays attention to equity, however, it’s first come first serve and it’s a mix of the types of schools that get in line first. Scott tends to work with the same teachers year after year. Everyone is guaranteed an opportunity to participate and are entered onto a waitlist to be given first priority the following year. If a teacher doesn’t get into the program he recommends they still visit the Market and to create a program utilizing the scavenger hunt created by Seattle Public Library.

Mary Bacarella asked how students get to the Market. Scott responded in a variety of ways, including light rail, parent drivers (private schools), school bus, and metro busses. Mary asked if it’s a struggle for any of these schools to get to the Market. Scott responded yes, sometimes it can be. In the past the PDA has subsidized transportation.

Betty Halfon noted there is a lesson plan on line in case they can’t get their class to the Market.

Betty noted the phenomenal program Scott manages and thanked him for his time.

V. Public Comment Jerry Baroh asked if Scott is involved in any of these school’s PTA programs. Scott responded he has seen more teachers arriving via school bus and that is a result of tapping into PTA funds.

VI. Concerns of Committee Members None.

VII. Adjournment The meeting was adjourned at 5:30 p.m. by Betty Halfon, Chair

Meeting minutes submitted by: Karin Moughamer, Executive Administrator

Pike Place Market PDA Marketing Report Q2 2018 – Recap Social Media Promotions June 2018 Social Media Metrics Q2 2018 April – June 2018

April May June

286,710

284,416

282,725

82,510

82,410

82,245

75,244

73,161 71,174

FACEBOOK TWITTER INSTAGRAM

June 2016 June 2017 June 2018

Facebook Likes 256,345 271,448 286,710

Twitter Followers 62,382 77,447 82,510

Instagram Followers 26,700 55,998 77,244 Website Metrics Q2 2018

April – June 2018

April May June

350,522

310,608

280,874

192,599

181,627

159,142

157,923

128,981 121,732

MOBILE REGULAR COMBINED

Q2 2016 Q2 2017 Q2 2018

Mobile Website 165,743 140,528 408,636

Regular Website 246,406 274,129 533,368

Combined Website 412,149 414,657 942,004 Press Received Q2 2018

● 26 Features – Pike Place Market is the focus, including stories in: Seattle Met, KIRO Radio, KING 5, Puget Sound Business Journal

● 160+ Mentions – Pike Place Market is not the focus, including stories in: The Seattle Times, Eater Seattle, SeattlePI.com, Daily Mail UK

● Total estimated circulation: 464 million

● Total estimated impressions: 1.16 billion

● Unpaid publicity value: $4.3 million

Mary Bacarella fell in love with Pike Place Market in the 1980s when she arrived for a spring break vacation in Seattle and her partner drove her straight to Place Pigalle Restaurant.

She moved to Seattle and began working with Unexpected Productions and was the volunteer business manager for the group when it secured the lease for the Market Theater in the early 1990s. Audience members waiting to visit the theater created the famed Gum Wall, which Bacarella helped scrape off twice before the Pike Place Market Preservation and Development Authority decided it was just quirky enough to keep.

In January, Bacarella became executive director of the Pike Place Market PDA, which has grown to include roughly 500 residents and more than 500 independent businesses and 134 buskers.

She oversees more than 105 full-time employees and an operation that drew 15 million visitors last year and had $19.1 million in revenue.

Barcarella recently sat down with the Business Journal to discuss her new role, leadership and what’s next at the market.

What struck you about this position? After looking at my career and how I feel about the market, there really didn’t seem to be another job more perfect for me. Before the Space Needle, I worked at the PR firm Golin Harris and my major account was Nintendo, so yet another icon. Before that, I was at Muzak, which had purchased the local company Yesco. And of course the Seattle International Film Festival. So I’ve been with the icons of Seattle for a very long time. As you get settled in, what are some of your goals for the market? Our city is changing. We really need to get the new Seattle to understand that their culture and their soul starts at the Pike Place Market.

How do you plan on getting that message out? It will be a number of things and it will be a holistic approach. I’m still really trying to figure out all the players and what that looks like.

What are you doing now? I’m on a listening tour. I’m listening to residents, business owners, artists, supporters, our foundation, the Friends of the Market who saved the market in the 1970s, the historic commission. I get to learn, I get to absorb and I get to appreciate.

Why is that the place to start? One of the biggest lessons that I’ve learned is you need to listen to people and reach out to people to get ideas, especially if you are new to a position. You may think you have the greatest idea and it will be the best thing for everyone involved, but you need to listen to other people. When you do that, I firmly believe it makes it a better project.

What is something that surprised you to learn about the market? I came down to the market once a week for 16 years. I came down to do the (Market Theater) box office or pay bills. When I was interviewing, I did not know all of the aspects of how the PDA supports small business, how the PDA supports low income housing and senior housing. We have a senior center, a medical clinic, a preschool, a food bank. It’s a small city within the city.

Where does the market fit into the discussions of a head tax and the homelessness crisis? Where I see the PDA fitting into is with all the services that we offer for the homeless or the low-income. Our senior center offers two meals a day to anyone that shows up, not just the people who live in the market. You can go to the Commons and they will direct you to different services. You can go to the clinic where there’s a sliding scale and they’ll take care of you there.

What excites you the most about running the market right now? We have so many projects happening around the market right now from the waterfront project to the Victor Steinbrueck Park renovation to the Pike Pine Renaissance, the Convention Center and others. What’s so exciting is that our new MarketFront that was launched last year is the first step in this undertaking and all of this is right at our doorstep teeing us up as we all move together toward the future. Couple this with the day-to-day management of our vibrant market community and working with the people who live and work here, I am so humbled that I get to be a part of this.

What do you see as the biggest challenge facing the market? In the near future one of the biggest ones is this construction going on on all sides of the market. It is an initial challenge with great results. We need to make sure people understand how to get to the market and how to park at the market. I take it very seriously because our small businesses here need people to come to the market.

What are you doing to prepare? I am having quite the fast-track education on these projects and a lot of my time is spent in meetings to keep current as changes and decisions are made. A number of these projects literally connect to the market, so we are part of the planning discussions as they relate to functionality and connectivity.

How would you describe your leadership style? I trust the people who work for me. To me, they are the experts in their job, that’s why they are there. I am there to help guide them. I am there to let them vent or bounce ideas off of. But I trust them to do their job. What art has had the biggest impact on you? Truman Capote’s story, “A Christmas Memory,” has stayed with me my entire life. I read it first when I was in the fourth grade and I have read it every Christmas season since. He is the ultimate storyteller.

Who would you invite to your ideal dinner party? Table for eight, all great storytellers: Studs Terkel, Peter O’Toole, Truman Capote, Samantha Bee, Patti Smith, Aretha Franklin, Randy Newman and me.

Mary Bacarella

 Title: Executive director of the Pike Place Market Preservation and Development Authority

 Career: Bacarella has served as managing director for SIFF and the Space Needle’s vice president of brand management. She was the driving force behind the creation of the Chihuly Garden and Glass at Seattle Center. At public relations firm Golin Harris, her chief client was Nintendo.

 Family: In Seattle she has two grandsons, Creigh and Joey, and their parents, Kerry and Mark. The rest of the family is in Michigan.

 Rough start: “On the second day of the job, I fell down stairs in the market. I broke my kneecap and strained my shoulder, so for the first 10 weeks, I took Uber or a taxi. I’ve been driving lately but as soon as physical therapy is over, I’m looking forward to walking to work.”

 Reading list: “I’m currently reading Barbara Ehrenreich’s ‘Natural Causes: An Epidemic of Wellness, The Certainty of Dying, and Killing Ourselves to Live Longer.’ My reading tastes lean toward non-fiction.”

Date: June 2018

Attention: Kalyn Kinomoto

Company: Pike Place Market

From: Jason Hamilton Ardelle Swank

Re: Q2 PR coverage (April – June) ______

Press Received: Based on press received from direct outreach and pitch initiatives for Pike Place Market; PR reviews of local newspapers, regional magazines, trade publications and broadcast when available

*Publicity value is determined through the use of a standardized algorithm provided by Meltwater, a global provider of public relations software services including media monitoring, outreach, distribution and analysis. Values not available through Meltwater are reported at the discretion of Richmond Public Relations and are based on an industry standard of value measurement.

Date Publication Summary Circulation Placement April 4, 2018 Eater Seattle online Pike Place is mentioned for its 198,500 Mention preparation for the summer season, as well as the start of a new produce subscription box. LINK April 15, 2018 East Bay Times online A collection of images featuring 21,326 Feature Pike Place Market’s endless opportunities at the new MarketFront. LINK April 16, 2018 The Mercury News online A collection of images featuring 8,943,521 Feature Pike Place Market’s endless opportunities at the new MarketFront. LINK April 17, 2018 Seattle PI online Pike Place Market’s CSA 55,750 Feature program Pike Box is now priced on a sliding scale per income to ensure availability of fresh produce to a wider range of community members. LINK April 17, 2018 Red Tricycle online The 10th annual Flower 1,567,140 Mention Festival is mentioned as a Mother’s Day “to do.” LINK April 17, 2018 Seattle PI online Pike Box ensures everyone can 55,750 Feature have a chance at tasting Washington. LINK April 18, 2018 KIRO-AM Radio Pike Box will begin in June, 10,500 Feature running for 20 weeks and offers customers 7-8 produce items. LINK April 19, 2018 Forbes Travel Guide online Pike Place Market mentioned 2,400 Mention as a “must see” in Seattle, praising its new $74 million MarketFront development. LINK April 23, 2018 Chicago Tribune online MarketFront expansion offers 103,524,728 Feature (35 other Tribune publications numerous new “hot spots” for shared, reflected in circulation) tourists and locals to discover. LINK April 24, 2018 Seattle Refined online Pike Place Market is mentioned 150,738 Mention for hosting a memorable Mother’s Day experience. LINK April 26, 2018 Fresh Jess online Pike Place Market’s annual 6,713 Mention Flower Festival is mentioned as a “to do” in May and beyond. LINK April 29, 2018 KOMO-AM Pike Place Market’s annual 4,738,918 Mention Flower Festival is mentioned as a “to do” to get the biggest bundles of flowers for mom for Mother’s Day. LINK April 30, 2018 Seattle Met online Pike Place Market’s annual 443,127 Mention Flower Festival is mentioned as a “to do” to get the biggest bundles of flowers for mom for Mother’s Day. LINK May 1, 2018 Seattle Met online Pike Place Market mentioned 443,127 Mention in a general Seattle’s farmers market update. The new pop- up at Amazon spheres is mentioned. LINK May 3, 2018 Fresh Jess online Mentions the Pike Box, Flower 6,713 Mention Festival, and Farmers Markets as “to dos” in May. LINK May 3, 2018 Seattle’s Child online Pike Place Market’s annual 138 Mention Flower Festival is mentioned as a “to do” for Mother’s Day, including their cooking class offered through Atrium Kitchen. LINK May 4, 2018 Parent Map online Pike Place Market’s annual 3,700 Mention Flower Festival is mentioned as a “to do” for Mother’s Day, including their cooking class offered through Atrium Kitchen. LINK May 7, 2018 Santa Ynez Valley News online Pike Place MarketFront 9,850 Mention addition is mentioned by AAA as a tourist attraction for this summer. LINK May 7, 2018 Beatrice Daily Sun online Pike Place MarketFront 55,790 Mention addition is mentioned by AAA as a tourist attraction for this summer. LINK May 7, 2018 Magic Valley online Pike Place MarketFront 4,710 Mention addition is mentioned by AAA as a tourist attraction for this summer. LINK May 7, 2018 Casper Star Tribune online Pike Place MarketFront 276,663 Mention addition is mentioned by AAA as a tourist attraction for this summer. LINK May 7, 2018 Missoulian online Pike Place MarketFront 848,746 Mention addition is mentioned by AAA as a tourist attraction for this summer. LINK May 7, 2018 Lebanon Express online Pike Place MarketFront 13,700 Mention addition is mentioned by AAA as a tourist attraction for this summer. LINK May 9, 2018 The Seattle Times online Pike Place Market’s annual 11,512,364 Feature Flower Festival is highlighted as a Mother’s Day activity, showcasing the “abundant” and beautiful vendors and floral arrangements. LINK May 9, 2019 The Seattle Times online The warm weather will bring 11,512,364 Mention out the best in us and all that Seattle has to offer this Mother’s Day. Enjoy the outdoors at Pike Place Market’s annual Flower Festival. LINK May 9, 2018 Seattle Informer online Pike Place Market’s annual 35 Mention Flower Festival is mentioned as a Mother’s Day “to do.” LINK May 9, 2018 KUOW-FM Pike Place Market’s annual N/A Mention Flower Festival is mentioned as a Mother’s Day event with numerous eclectic vendors and floral arrangements. LINK May 10, 2018 KUOW-FM Pike Place Market’s annual N/A Mention Flower Festival is mentioned as a Mother’s Day event with numerous eclectic vendors and floral arrangements. LINK May 10, 2018 KOMO-4 NEWS Pike Place Market’s annual 63,141 Mention Flower Festival is mentioned as a Mother’s Day event with numerous eclectic vendors and floral arrangements. LINK May 10, 2018 Fresh Jess online Pike Place Market’s Pike Box 6,713 Mention mentioned as a way to support local farmers; Flower Festival mentioned as thing to do for Mother’s Day. LINK May 10, 2018 The Seattle Times online Pike Place Market’s annual 11,512,364 Mention Flower Festival is mentioned as a Mother’s Day “to do.” LINK May 10, 2018 Spirit 105.3 Pike Place Market’s annual 274 Mention Flower Festival is mentioned as a Mother’s Day “to do.” LINK May 11, 2018 Seattle Times Newsletter Pike Place Market’s annual N/A Mention Flower Festival is mentioned as a Mother’s Day “to do.” LINK May 11, 2018 KUOW-FM Pike Place Market’s annual N/A Mention Flower Festival is mentioned as a Mother’s Day event with numerous eclectic vendors and floral arrangements. LINK May 11, 2018 The Stranger online Pike Place Market’s annual 29,250 Mention flower festival is mentioned as a Mother’s Day event with numerous eclectic vendors and floral arrangements. LINK May 12, 2018 KIRO News-SEA (CBS) Pike Place Market is mentioned 14,032 Mention for their flowers and a “to do” visit while the temperatures rise. LINK May 12, 2018 KOMO 4 News-SEA (ABC) Pike Place Market is mentioned 88,703 Mention for their flowers and a “to do” visit while the temperatures rise. LINK May 12, 2018 KING 5 News-SEA (NBC) Pike Place Market is featured 42, 499 Mention for their floral arrangements and Flower Festival, just in time for Mother’s Day. LINK May 12, 2018 KOMO 4 News-SEA (ABC) Pike Place Market is featured 88,703 Feature for their floral arrangements and Flower Festival, just in time for Mother’s Day. LINK May 12, 2018 KOMO 4 News-SEA (ABC) Pike Place Market is featured 88,703 Feature for their floral arrangements and Flower Festival, just in time for Mother’s Day. LINK May 12, 2018 KONG News-SEA Pike Place Market is featured 21,857 Mention for their floral arrangements and Flower Festival, just in time for Mother’s Day. LINK May 12, 2018 KOMO-4 News Pike Place Market’s annual 24,346 Mention Flower Festival is mentioned as a Mother’s Day event with numerous eclectic vendors and floral arrangements. LINK May 13, 2018 KOMO-AM Pike Place Market’s annual N/A Mention Flower Festival is mentioned as a Mother’s Day event with numerous eclectic vendors and floral arrangements. LINK May 13/14, KUOW-FM Pike Place Market’s annual N/A Mention 2018 Flower Festival is mentioned as a Mother’s Day event with numerous eclectic vendors and floral arrangements. LINK May 17, 2018 Fresh Jess online Pike Box is mentioned as a new 6,713 Mention way to engage with the community. LIINK May 29, 2018 KING 5 Morning News Pike Place Market’s pop-up 44,700 Feature location near the Amazon Spheres is featured, along with Pike Box and the Market’s new waterfront expansion. Noting numerous ways for Seattleites to get the best produce that the PNW has to offer. LINK May 29, 2018 KING 5 Morning News Pike Place Market’s pop-up 44,700 Feature location near the Amazon Spheres is featured, along with Pike Box and the Market’s new waterfront expansion. Noting numerous ways for Seattleites to get the best produce that the PNW has to offer. LINK May 29, 2018 KONG SEA News Pike Place Market’s pop-up 21,857 Feature location near the Amazon Spheres is featured, along with Pike Box and the MarketFront expansion. LINK May 29, 2018 KONG SEA News Pike Place Market’s new CSA 21,857 Feature Pike Box is featured as a 20- week subscription to get fresh produce every Wednesday. LINK May 29, 2018 KONG SEA News Pike Place Market’s pop-up 21,857 Feature location near the Amazon Spheres is featured, along with Pike Box and the MarketFront expansion. LINK May 29, 2018 KING SEA News Pike Place Market’s pop-up 44,700 Feature location near the Amazon Spheres is highlighted. LINK May 29, 2018 KING SEA Evening News Pike Place Market’s pop-up 44,700 Feature location near the Amazon Spheres is highlighted. LINK May 29, 2018 KING SEA Evening News Pike Place Market’s pop-up 44,700 Feature location near the Amazon Spheres is highlighted. LINK May 29, 2018 KING SEA Evening News Pike Place Market’s pop-up 44,700 Feature location near the Amazon Spheres is featured, along with Pike Box and the MarketFront expansion. Aired twice. LINK May 29, 2018 KING 5 News Pike Place Market’s pop-up 44,700 Feature location near the Amazon Spheres is featured, along with Pike Box and the MarketFront expansion. LINK May 29, 2018 KONG Evening News Pike Place Market’s pop-up 21,857 Feature location near the Amazon Spheres is featured, along with Pike Box and the MarketFront expansion. LINK May 29, 2018 KONG Evening News Pike Place Market’s pop-up 21,857 Feature location near the Amazon Spheres is featured, along with Pike Box and the MarketFront expansion. LINK May 29, 2018 KONG Evening News Pike Place Market’s pop-up 21,857 Feature location near the Amazon Spheres is featured, along with Pike Box and the MarketFront expansion. LINK May 29, 2018 The Stanger online Pike Place Market and its 2,111,673 Feature smaller pop-up markets are featured in a Seattle’s summer guide to markets. LINK May 29, 2018 The Stranger online Pike Place Market’s Regrade 2,111,673 Feature location is featured as their newest satellite market. LINK June 4, 2018 KOMO News Pike Place Market’s Pike Box is 4,738,918 Feature featured, highlighting the new convenient way for Seattleites to get fresh produce. LINK June 4, 2018 KOMO News Pike Place Market’s Pike Box is 4,738,918 Feature featured, highlighting the new convenient way for Seattleites to get fresh produce. LINK June 4,2018 KOMO News Pike Place Market’s Pike Box is 4,738,918 Feature featured, highlighting the new convenient way for Seattleites to get fresh produce. LINK June 15, 2018 E-architect Pike Place Market’s new 8,688 Mention Waterfront expansion is acknowledged and awarded as a recipient of a 2018 American Architect Award. LINK Seattle Met 10 reasons to love Pike Place 145 Feature June 19, 2018 Market’s new Waterfront expansion. LINK Seattle Magazine Online Old Stove Brewing, located in 98,544 Mention June 20, 2018 Pike Place Market’s new Waterfront expansion, won “Best Brewery Taproom” award. LINK June 28, 2018 WFED- AM online Seven iconic markets are 853,822 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Centre Daily Times online Seven iconic markets are 855,661 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 San Antonio Express- News Seven iconic markets are 1,678,641 Mention online creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Fresno Bee online Seven iconic markets are 1,107,393 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Oklahoman online Seven iconic markets are 3,838,017 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Idaho Statesman online Seven iconic markets are 1,107,234 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 The Kansas City Star online Seven iconic markets are 4,772,527 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Lextington Herald- Leader Seven iconic markets are 2,116,614 Mention online creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 The Charlotte Observer online Seven iconic markets are 4,762,683 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 The New York Times online Seven iconic markets are 29,886,442 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Belleville News-Democrat online Seven iconic markets are 852,742 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Herald online Seven iconic markets are 312,518 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Times Union online Seven iconic markets are 1,499,162 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 The Seattle Times online Seven iconic markets are 11,512,364 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 The Modesto Bee online Seven iconic markets are 841,039 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Star Tribune online Seven iconic markets are 10,822,197 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 The Miami Herald online Seven iconic markets are 8,942,385 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Tribune online Seven iconic markets are 856,264 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Tri-City Herald online Seven iconic markets are 834,846 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 The Sun Herald online Seven iconic markets are 865,111 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Bradenton Herald online Seven iconic markets are 860,743 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 The Sacramento Bee online Seven iconic markets are 4,766,513 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 New Haven Register online Seven iconic markets are 437,705 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 The Olympian Seven iconic markets are 855,783 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Fort Worth Star-Telegram Seven iconic markets are 3,850,527 Mention online creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 The State online Seven iconic markets are 2,112,639 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Sun News online Seven iconic markets are 140,416 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 The Progress-online Seven iconic markets are 54,283 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Beaumont Enterprise Seven iconic markets are 195,774 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Rome News Tribune online Seven iconic markets are 156,000 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Mail.com Seven iconic markets are 19,415,203 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Daily News Record online Seven iconic markets are 59,303 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Island Packet online Seven iconic markets are 272,540 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Bellingham Herald online Seven iconic markets are 848,714 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Telegraph online Seven iconic markets are 864,663 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Townhall Magazine online Seven iconic markets are 8,941,946 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 The News and Observer online Seven iconic markets are 3,859,564 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Madison.com Seven iconic markets are 18,204 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Beloit Daily News online Seven iconic markets are 153,421 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Billings Gazette online Seven iconic markets are 854,409 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 The Houston Chronicle Seven iconic markets are 1,193,880 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Corvallis Gazette-Times online Seven iconic markets are 446,541 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Quad-City Times online Seven iconic markets are 847,778 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 The Courier online Seven iconic markets are 186,523 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Travel Breaking News online Seven iconic markets are 521 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Brown County Democrat online Seven iconic markets are 7,167 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 SF Gate Seven iconic markets are 23,929,015 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 The Missoulian online Seven iconic markets are 848,746 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 The Brunswick News online Seven iconic markets are 152,102 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 The Wichita Eagle online Seven iconic markets are 1,114,161 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Illinois Farm Bureau Seven iconic markets are N/A Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Newser Seven iconic markets are 4,756,297 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Olean Times Herald Seven iconic markets are 70,095 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Ledger-Enquirer Seven iconic markets are 330,198 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 The Atlantic Journal Seven iconic markets are 11,840,034 Mention Constitution online creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 The Hour online Seven iconic markets are 190,441 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Santa Maria Times online Seven iconic markets are 195,644 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Seattle Informer online Seven iconic markets are N/A Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 WFMZ-TV Seven iconic markets are 2,054,185 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 WSFA Seven iconic markets are 439,405 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 My Champion Valley Seven iconic markets are 56,328 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 KFMB-AM Seven iconic markets are 25,963 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Market Beat Seven iconic markets are 123,398 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 KPLC- TV online Seven iconic markets are 192,399 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 KLKN-TV online Seven iconic markets are 152,740 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 WSHM-TV online Seven iconic markets are 150,230 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 KAUZ-TV online Seven iconic markets are 46,763 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 KTVN-TV online Seven iconic markets are 166,872 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 WLNE-TV online Seven iconic markets are 157,641 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Winston-Salem Journal online Seven iconic markets are 40,013 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Post-Star online Seven iconic markets are 806,915 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Tampa Bay Times Seven iconic markets are 4,764,657 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 My Plainview online Seven iconic markets are 36,335 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 KSWO-TV online Seven iconic markets are 158,541 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Merced Sun Star online Seven iconic markets are 188,549 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 West Yellowstone News online Seven iconic markets are 7,983 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 WCSC-TV online Seven iconic markets are 826,721 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 The Bradford Era Seven iconic markets are 54,746 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 WAFB-TV online Seven iconic markets are 319,643 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 KTEN-TV online Seven iconic markets are 61,242 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 WTVM-TV online Seven iconic markets are 193,744 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Wave-TV online Seven iconic markets are 437,947 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Albany Democrat-Herald online Seven iconic markets are 199,695 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 News & Advance online Seven iconic markets are 1,538,005 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 St. Joseph News-Press online Seven iconic markets are 198,050 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 WBTW-TV online Seven iconic markets are 287,718 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 WXIX-TV online Seven iconic markets are 433,818 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 The Daily Progress online Seven iconic markets are 435,881 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Newsmax-TV online Seven iconic markets are 10,819,927 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 WWBT-TV online Seven iconic markets are 1,555,510 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 The Oklahoman online Seven iconic markets are 3,838,017 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Ravalli Republic online Seven iconic markets are 50,681 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Sf Gate Seven iconic markets are 23,929,015 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Times Union online Seven iconic markets are 1,499,162 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 KHNL-TV online Seven iconic markets are 1,526,693 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 WHBQ-TV online Seven iconic markets are 617,729 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Daily Sentinel online Seven iconic markets are 27,527 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Santa Maria Times online Seven iconic markets are 195,644 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 WPXI-TV online Seven iconic markets are 2,079,829 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 The Pantagraph online Seven iconic markets are 837,340 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Citizen online Seven iconic markets are 199,937 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Beatrice Daily Sun online Seven iconic markets are 55,790 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 KIRO-TV online Seven iconic markets are 680 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Santa Ynez Valley News online Seven iconic markets are 9,850 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 The Omaha Herald online Seven iconic markets are 2,115,374 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 The Times online Seven iconic markets are 1,081,093 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 The Journal Times online Seven iconic markets are 277,517 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 The Middletown Press online Seven iconic markets are 64,581 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Seattle PI online Seven iconic markets are 4,763,079 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 The Missoulian Online Seven iconic markets are 848,746 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Hudson Valley News 12 Seven iconic markets are 701,794 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Tribune online Seven iconic markets are 56,826 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Sioux City Journal online Seven iconic markets are 810,083 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Arizona Daily Star online Seven iconic markets are 431,186 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 Casper Star Tribune online Seven iconic markets are 276,663 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 The Nashville Ledger Seven iconic markets are 35,753 Mention creating an alliance to promote and ensure the sales of local produce. LINK June 28, 2018 The Sioux City Journal online Seven iconic markets are 810,083 Mention creating an alliance to promote and ensure the sales of local produce. LINK Total Circulation: 463,908,560

Total Impressions: 1,159,771,400

Total Publicity Value: $4,285,616.33

2018 Pike Place Market Spring Campaign Reporting 2/5/18 – 6/10/18

1 Spring: Campaign Parameters

Annual Objective • Create excitement and build awareness for the local, seasonal and uniquely Seattle aspects of the Market that appeal to longtime residents and newcomers.

• Radio: Impressions • Annual KPIs Bus Kings: Impressions • Paid Social: Reach, Clicks • Digital: Clicks, Walk-In Attribution

• Radio: 3/12-3/18; 3/26-4/1; 5/7-5/13 • Spring Flight Dates Bus Kings: 2/5 – 5/6 • Paid Social: 3/26- 6/10/18 • Digital: 3/26- 6/10/18

Spring Tactics • Radio, Bus Kings, Paid Social, Digital

2 Spring: Flowchart Radio, Bus Kings, Paid Social, Digital

3 2018: Executive Summary

SPRING: 2/5 – 6/10 SUMMER: 6/11 – 8/26 • Total Clicks to Site: 5,345 • Paid Social: 2,300 • LOOKING FORWARD: The Summer • Digital: 3,045 campaign launched June 11 and will run • Total Impressions: 2,630,261 through August 26. • Radio: 460,275 • Bus Kings: 1,150,000 FALL: 8/27 – 11/4 • Paid Social: 349,795 • Digital: 670,191 • LOOKING FORWARD: The Fall • Highlights: Having an abundance of creative to rotate in for both paid social and digital campaign will launch August 27 and kept content new and fresh, effectively eliminating the risk of creative fatigue. This run through November 4. continuous flow of new content, kept users interested and engaged, resulting in increased performance. • Paid social saw 20% improvement in the click through rate and a 24% decrease in the cost per click. • Digital saw a 80% improvement in the click through rate and a 57% decrease in the cost per visit. • Top Performer: Pike Box (Week 2) creative was by far the best performer, garnering a paid social CPC of $0.67 and a 1.10% CTR. • Looking forward: As the campaign continues into summer, we expect to see these digital metrics continue to improve with further optimizations. 4 Spring: 2/5 – 6/10 Radio, Bus Kings, Paid Social, Digital

5 Spring: Radio

Flight Dates: 3/12-3/18; 3/26-4/1; 5/7-5/13 Estimated Impressions: 460,275

• March 12 – April 1 Script • May 7 – 13 Script • SUPPORT FOR KUOW COMES FROM PIKE • SUPPORT FOR KUOW COMES FROM PIKE PLACE MARKET, A SEATTLE DESTINATION FOR PLACE MARKET. CELEBRATING MOTHER’S DAY FRESH PRODUCE AND FLOWERS FROM LOCAL WEEKEND AT THE TENTH ANNUAL FLOWER FARMS, SEAFOOD AND SPECIALTY FOODS. FESTIVAL, MAY 12 AND 13 WITH 40 CONNECTING PRODUCERS AND SHOPPERS WASHINGTON STATE FARMERS SELLING SINCE 1907. MORE INFO AT PIKE PLACE LOCALLY GROWN FLORAL ARRANGEMENTS MARKET DOT ORG. AND HANDMADE GIFTS ON PIKE PLACE. MORE INFO AT PIKE PLACE MARKET DOT ORG.

6 Spring: Bus Kings

Flight Dates: 2/5 – 5/6 Units: 18 total (9 paid, 9 bonus) Estimated Impressions: 1,150,000

7 Spring: Paid Social Trending Performance Overview

1,000,000 $1.80

$1.63 120,915 128,850 77,445 $1.60 100,000 43,383 41,994 35,336 22,585 $1.40 13,556 10,000 $1.23 $1.20 $1.06 $1.00 1,000 1,030 734 454 $0.80 $0.68 100 82 $0.60 $0.40 10 $0.20

1 $- March April May June

Impressions Reach Clicks CPC

• The Spring social campaign garnered 349,795 impressions, reached 134,269 people and captured 2,300 clicks. • Impressions = Total number of times the ad was seen (some people may have seen it multiple times). • Reach = Total number people that saw the ad (even if someone saw it more than once, they are only counted 1x). • The overall cost per click (CPC) for the spring campaign was an efficient $0.94, $0.30 lower than we saw for the 110th Anniversary campaign in 2017 ($1.24 CPC). • The overall click-through-rate (CTR) was 0.66%, a 20% improvement over last year’s 0.55% CTR. 8 Spring: Paid Social Best Performing Creative – FB & IG

Pike Box – Week 2 The Confectional – Week 6

CPC: $0.67 CPC: $0.87

9 Spring: Digital Display Trending Performance Overview

1,000,000 0.74% 0.80% 178,598 109,971 107,981 0.70% 100,000 68,707 55,250 0.61% 35,402 32,772 34,396 22,193 24,921 0.54% 0.60% 0.51% 0.51% 0.53% 10,000 0.45% 0.50% 0.41% 0.42% 1,000 598 449 525 0.40% 349 280 0.29% 217 244 181 99 104 100 94 11294 72 90 65 82 0.30% 100 42 25 0.20% 10 0.10%

1 0.00%

Impressions Clicks Conversions CTR

• The Spring digital campaign garnered 670,191 impressions, 3,045 clicks, and 777 total conversions. • Cost per visit is $6.91, down $5.18 from the 2017 Holiday campaign which was the first time we had implemented this tracking. • Conversion = a shopper that has seen an ad has entered the PPM premise and/or the Farmers’ Market locations. • The overall click through rate (CTR) was 0.45%, an 80% improvement over last year’s 0.25% CTR (MarketFront campaign). • When looking at just paid media (the chart above includes both paid and added value impressions) we saw a strong 0.56% CTR.

10 Appendix Targeting Details & Screenshots

11 Paid Social Targeting Details

Audience Size: 240k people

Audience Size: 110k people

12 Spring: Paid Social Screenshots Week 1

Buy Local Target

13 Spring: Paid Social Screenshots Week 2

Buy Local Target

14 Spring: Paid Social Screenshots Week 3

Buy Local Target

15 Spring: Paid Social Screenshots Week 4

Buy Local Target

16 Spring: Paid Social Screenshots Week 5

Buy Local Target

17 Spring: Paid Social Screenshots Week 6

Buy Local Target

18 Spring: Paid Social Screenshots Week 7

Buy Local Target

19 Spring: Paid Social Screenshots Week 8

Buy Local Target

20 Spring: Paid Social Screenshots Week 9

Buy Local Target

21 Spring: Paid Social Screenshots Week 10 Farmers’ Markets Buy Local Target

22 Spring: Paid Social Screenshots Week 11 Farmers’ Markets Buy Local Target

23 Spring: Digital Screenshots

Week 1 Week 2 & 3 Week 4

24 Spring: Digital Screenshots

Week 5 Week 6 Week 7

25 Spring: Digital Screenshots

Week 8 Week 9 Week 10 & 11

26 Thank You!

27

July 5, 2018

To Members of the Daystall Community As announced in the June 21, 2018 Community Meeting, here are the next several steps of the Hildt-Licata Agreement review process:

Tuesday, July 10 Deadline for written public comments on staff first draft recommendations re. renewal of the Hildt-Licata Agreement. Staff will also give PDA Council Programs Committee an update on the review process so far, Programs Committee meeting 4 – 6 pm in the Economy Building Classroom.

Friday, July 20 Staff share second draft of recommendations.

Tuesday, July 31 Community meeting for public comment on second draft of staff recommendations, 5:30- 6:30 pm, New Salish Room, Economy Building.

Friday, Aug 3 Deadline for written public comments for second draft of recommendations.

Tuesday, Aug 14 Market Programs Meeting – present agreement for review, 4 – 6 pm Economy Building Classroom.

Thursday, Aug 30 PDA Council meeting – present final agreement, 4 – 6 pm Economy Building Classroom.

Oct. 1, 2018 Send final agreement to City Council.

I will also attach my previous communication which includes our initial recommendations, as well as the full schedule of the review process so far. Thank you for taking the time to engage this important, once-in-a-decade process. And special thank you to those of you who have offered your verbal or written comments as part of this review.

Best,

Page 2

Mary Bacarella Executive Director Pike Place Market

June 15, 2018

To Members of the Daystall Community

The following pages include an overview of initial PDA staff comments on the renewal of the Hildt Agreement. There are three sections – a brief history of the Agreement, a list our observations concerning how the Agreement has functioned in the last 10 years and a short summary of proposed updates to the agreement we believe are necessary in the context of how the Market has evolved and changed in the last 40 years.

In the beginning, the Hildt came about in large part because members of the craft community felt that their presence in the Market wasn’t secure. From that time until today, the daystall community, especially that of arts and crafts, has evolved and become recognized as a core part of the Pike Place Market. The daystall vendors, farmers, artists and crafters are highly valued and important and the PDA has worked with you to provide collaboration and support to assure a healthy daystall program. In addition to active recruitment of new vendors and incubation of new businesses, we have increased active marketing efforts, provided frequent business improvement resources and in many other ways expressed our commitment to the daystalls. We welcome your participation in working with us to assure that these efforts continue to evolve to an even more vital and prosperous future for the craft program and the Pike Place Market as a whole.

SCHEDULE We will reconvene a community meeting on June 21, at 5 pm, in the Economy Market Classroom to discuss this report and hear your comments. Written comments will be accepted through July 10, 2018. You may submit comment via email by sending to [email protected].

The current term of the Agreement expires in April 2019. The PDA report and recommendation is to be submitted to the Seattle City Council in October, 2018. The PDA is now preparing initial comments concerning the effectiveness of the agreement. At this stage the PDA staff has begun the process of accepting community comment. In anticipation that the PDA Council will again renew the agreement, the PDA staff offers the

following comments and suggestions for updating the Hildt-Licata to reflect current circumstances.

BACKGROUND OF THE HILDT LICATA AGREEMENT For the first 75 years, the daystalls and farm tables of Pike Place Market were governed by the City of Seattle. Rules and rates were set by City Council. When the market properties were transferred to the PDA in the early 1980’s the PDA and City of Seattle agreed to an outline for continued operation of the market daystalls, to assure the community of farm and craft vendors that policies and procedures for operation of the daystalls would continue. City Councilmember Michael Hildt signed the original 10 year agreement on behalf of the City. The agreement was renewed 10 years later with the guidance of City Council member Nick Licata. At that time a provision was added to encourage farm vendors to sell perishable fruit and vegetables. The Agreement is commonly referred to as the “Hildt Licata”

Among the key provisions of the Agreement are:

• The establishment of standard daystall dimensions and rates for all daystalls. • A limitation of use of daystall selling space to permitted producers (farmers, artists, craft persons) with the exception of a specific list of grandfathered vendors. • Confirmation that a substantial portion of the daystalls would always be available for arts and crafts. • Creation of two zones – one where farmers had first choice of tables and one for arts and crafts • Provision for the PDA to oversee the use of public rights of way by performers. • A method for members of the public to voice concerns and objections to PDA actions. • The assignment of responsibility to the PDA for creating rules and regulations. • A requirement that the rules be open to comment annually and a further requirement that the Market Historical Commission be consulted on any proposal to change key definitions. • A review of the effectiveness of the agreement at the end of the 10 year term.

INITIAL COMMENTS CONCERNING THE EFFECTIVENESS OF THE AGREEMENT

1. The standards established by the Agreement have been beneficial to the Market. The Agreement provides a stable framework for operation and management of the Market daystalls and is worth continuation. The artists and craft presence as a key component of the Pike Place Market is secure.

2. The Pike Place Market remains the longest operating Farmers Market operation in Seattle but is no longer the only one. The types of products sold direct from the farm were formerly bulk displays of vegetables, fruit and perishable food items. It has proven increasingly difficult to sustain farmers with fresh food, and most farm

Page | 2

products now sold at the Pike Place Market are cut flowers, fruits, berries and value added food items, many of which are non-perishable. The preference given to farmers for the sale of perishable agricultural products made from what they grow and harvest should remain.

3. The Pike Place Market remains the only year round Arts and Crafts market focused on the “Meet the Producer” concept. The rules concerning permitted craft production require hand-crafted production processes and individual creativity of the vendor. These rules make the Pike Place Market distinctive from many other venues. The Agreement can be enhanced by adding a statement in support of the strengthening of this program through recruitment of new vendors and encouraging the continuing growth, innovation and creative development of vendors who have established seniority.

4. The annual process for rules review and amendment has provided the opportunity to keep the rules relevant, to respond to changing circumstances and to tailor policies to ensure mutual coordination of the needs for the Market and its vendors. The annual public comment period and calendar for adopting changes effective April of each year should remain at April 1st of each year and should continue.

5. The original Agreement applied to the historical daystall areas of the main market buildings (Second and Third sections) on the west side of Pike Place, the covered North Arcade, the Desimone Bridge and the outside slabs north and west on Pike Place. At the time the Market was closed on Sundays or holidays. Today these areas remain in daystall use and are operated as such 363 days a year according to the Daystall Rules.

6. The original agreement provided that any other selling space rented by the day from the PDA would be subject the daystall rules. This was applied to the expansion of permanent tables in the Desimone Bridge when covered and some table spaces created in reconfigurations of the North Area. There are now 192 nominal 4 foot daystall spaces in this area plus 25 outside slab; 120 in farm priority areas, 70 in craft priority.

7. Since adoption of the original Agreement the PDA has managed and developed programs which involve use of other areas of the Market, primarily on the street surface of Pike Place, for related programming, such as Flower Festival and the Evening Farmers Market. Opportunities for this type of programming is not practical within the areas covered by the daystall rules.

8. Overflow and supplemental day vendor space outside the historic daystall areas is qualitatively different from the historic spaces. When these areas are NOT used for overflow, some flexibility is warranted in defining the standard size of selling space, selection of vendors and appropriate rental rates.

Page | 3

9. In 2017, the amount of space available for creative mixed use programming was increased with the Pavilion and Plaza spaces in the MarketFront. This space is intended to provide flexibility and to facilitate different uses. Such programs can include on-site craft demonstrations, specialty groupings of holiday themed merchandise, craft specific groupings (i.e., pottery, watercolor, jewelry), broader use by other organizations and communities of Seattle involving the other arts and crafts, dance, music, artisanal food, performance, community celebrations, private functions and so on. Flexibility in the programmatic use of these public areas is critical to the future vitality of the Market and its ability to remain an interesting destination that engages people of all backgrounds. Such programming should reflect and correspond to the primary purposes of the Market Charter.

10. The manner and method for management of the public streets for performer activity has worked well and accommodates up to 400 different permitted performers during the course of a year. Established rules are effective in minimizing conflicts among different performers, adjacent commercial activity and residential areas.

11. In recent years there has been an increase in the number and volume of guided walking tours in the Historical District. The PDA has adopted rules and procedures to minimize the negative impacts such activities have on other uses within PDA owned properties and has added to the Daystall rules a new section concerning this activity.

12. The PDA has developed established rules and procedures as a public organization and established clear procedures for handling and responding to community concerns. The PDA Council has established rules for public meeting, public discussion and public comment periods which are provided at all meetings. Community concerns are now as likely, if not more so, to be submitted through e mail and internet services as much as in person. The PDA front desk, PDA security and the Market Information Booth are some of the different venues for receiving public comment as well.

13. The PDA has established its own set of procedures for addressing appeals of administrative decision, leading when appropriate to the PDA Council. The Agreement should be updated to reflect these procedures, remove confusing or redundant language and simplify a fair and speedy process for administrative appeals.

FIRST DRAFT SUGGESTIONS FOR AMMENDMENTS TO AGREEMENT 1. Insert in the preface a statement reinforcing the identity of the historical market daystalls as a unique public resource, essential to the character and identity of the Pike Place Market and the focus on the sale of products direct to consumer by the producer,

Page | 4

2. Amplify the definition of business incubation and seniority benefits as means to promote the innovation and development of skills and quality of products and services offered at the Market.

3. Retain the definition of farm and craft priority tables and related aspects of the Agreement pertaining to the historical arcade areas.

4. Retain the nominal 4 ft definition of table spaces (two tables for farmers) as a minimum in case of high demand.

5. Provide for an option for the PDA to restrict vendors of non-perishable farm products to a single table (rather than standard double table) to minimize turn- aways at any time of the year, (currently, just holiday periods)

6. Identify the MarketFront South Pavilion as general community space, which uses includes craft daystalls especially when needed for overflow.

7. Identify the Market Plaza and North Pavilion areas as community access areas suitable for special events, thematic festivals, artisan demonstrations (food and craft), guest vendors, specialty food events, holiday-themed activities and other innovative programming to enrich the customer experience, bring new ideas, activities and shoppers to the Market and to re-inforce the traditional uses of the Market.

8. Remove the requirement of a physical “Concerns and Information Office” 9. Simplify references to appeals by referring to the rules and regulations of the Authority (similar to definitions of Farmer, Arts and Craft Vendor, Performer, Permitted Merchandise, etc.).

I look forward to continuing the discussion and hope to see you on June 21st. Thank you,

Mary Bacarella Executive Director Pike Place Market

Page | 5

Daystall Alert

2018 Hildt-Licata Agreement Review Process

May 5, 2018: Initial notice of review process with copies of Hildt-Licata distributed, written public comment on effectiveness of Hildt-Licata solicited.

Wednesday, May 30, 2018: 5:00 pm in MarketFront Pavilion, initial public verbal comment invited during section of Craft Advancement Forum.

Friday, June 1, 2018: Deadline for initial written public comment on effectiveness of Hildt- Licata.

Friday, June 15, 2018: PDA staff to share first draft Recommendations.

Thursday, June 21, 2018: Community Meeting for public comment on first draft Recommendations, 5:30pm in Economy Building Classroom.

Tuesday, July 10 – Deadline for written public comments on staff first draft recommendations. Staff update PDA Council Programs Committee an update on the review process so far, Programs Committee meeting in the Economy Building Classroom, from 4 – 6 pm.

Friday, July 20 – Staff share second draft of recommendations

Tuesday, July 31 – Community meeting for public comment on second draft of staff recommendations, 5:30- 6:30 pm, New Salish Room, Economy Building.

Friday, Aug 3 – Deadline for written public comments for second draft of recommendations

Tuesday, Aug 14 – Market Programs Meeting – present agreement for review, 4 – 6 pm, Classroom in the Economy Building.

Thursday, Aug 30 – PDA Council meeting – present final agreement, 4 – 6 pm, Classroom in the Economy Building.

Oct. 1 – Send final agreement to City Council

Written comment may be emailed to Daystall Manager David Dickinson at [email protected]; mailed or dropped off at Daystall Office, Pike Place Market PDA, 85 Pike Street, Room 500; Seattle, WA 98101 . Small Business Incubation Plan - 2018 Intent and Mission

“The PDA will initiate programs to expand food retailing in the Market Historical District, especially the sale of local farm produce…to promote the survival and predominance of small shops, marginal businesses, thrift shops, arts and crafts, and other enterprises, activities and services which are essential to the functioning of the Public Market.” ~ Pike Place Market Charter, Article IV Current Support Models Joining the Market Community

Farm Daystall Commercial

One-on-one coaching during    application process

Competitive Lease Rates Aimed at Helping Small Business Get Off the    Ground and Thrive

Flexible Models 

Assistance in Applying for Complex Permits (regulatory and historical   commission) Current Support Models PDA Support of Small Businesses

Farm Daystall Commercial

Assistance in Navigating Market Historical Commission Use and  Design Applications

Financial Support  

Opportunities to Increase Revenue  

PDA Supported Educational Classes, Workshops, and Trainings  

Other Means of Support    Current Support Models PDA Marketing Support of Small Businesses

Farm Daystall Commercial

Introduction to PDA marketing department and available    resources

Co-op Advertising reimbursement program   

Social Media support   

PR and media publicity (unpaid) opportunities   

Filming and photo opportunities   

PDA marketing campaigns   

General marketing opportunities available    Current Support Models Farm Classes and Workshops Offered (2014-2018)

• Setting the Stage for Success – Business Planning Workshop • WSDA Food Safety Workshop • See Workshop – Crop Planting Techniques • Building a Basic Website for Your Small Business • Pest Identification and Management • Tour of Seattle Wholesale Growers Co-op & Sales Channel Workshop • Improving Your Marketing Skills Workshop I • Improving Your Marketing Skills Workshop II Current Support Models Daystall Classes and Workshops Offered (2014-2018) • Strategies for Small Spaces – Table Display Workshop • Train the Trainers • Product Photography Clinics • Advancing Craft Forums • Artisan Trailblazing • By the Numbers: Making Pricing Work for You • Beyond the Lemonade Stand – Sales Creation • Launching a Stellar Website • Super-charge Your Sales – Advanced Sales Techniques • Getting Stuff Done – Time Management and Organization • Getting Started on the Right – Tips for Being Successful at Pike Place Market • Planning for Creative Minds – Financial Planning • Tax Strategies • Meet the Microlenders • Life’s a Pitch – Storytelling for Business • How to Charge What You Are Worth – Pricing Strategy Program Goals

• Launch their businesses with minimal costs • Operate with flexible rental terms that allow time for business establishment • Increase their income and long-term financial success • Gain expertise in business management • Engage positively with the larger community • Serve as good role models for others • Advance in mastery of craftsmanship, artistry and production • Develop a consistent and return customer base Program Objectives

• Build a relevant educational curriculum • Increase opportunities for financial success • Support and develop existing small businesses • Cultivate in-house professional educators • Recruit high-quality new artisan vendors • Provide resources to help businesses make “Arcade to Internet” connection Challenges

• PDA • External and Community • Departmental • Farm • Daystall • Commercial Community Surveys

• 86 Responses (13% Response Rate) • Nearly 60% of respondents had not previously taken a class offered by Pike Place Market

Responses

38%

57%

5%

Daystall Farm Commercial Community Surveys

Q: What type of classes would you be interested in taking with Pike Place Market in the future? Community Surveys

Q: For other businesses in Pike Place Market, what types of workshops do you feel would be beneficial? (n=67) Community Surveys

Q: When would you be most likely to attend a Q: What are your business aspirations? PPM workshop on a weekday? Community Surveys

“The things I learn in these workshops do stick in the back of my mind and percolate over the course of weeks & months. The most recent workshop that I attended was ‘Selling without Selling’ with Marlo Miyashiro. I will be developing more inviting & engaging signage, thinking of ways to incorporate movement into my display, and poking around on the display supply websites suggested by Marlo.” ~ Stephanie Shull, Pike Place Pigs, daystall craftsperson

“Any extra dollar helps. We are always working on farm improvement projects and trying to figure out ways to add on to what we’re already doing, so the irrigation projects fit in well with other things happening on the farm. The grant money was especially helpful because it has been so hot this year and extra irrigation is really needed.” ~ Neng Xiong, on his Humanlinks Foundation grant which Market staffed helped facilitate

“As a first generation business owner, I have had to learn everything from scratch, and as we grow, the economic consequences of trial and error get bigger and bigger. I'd love to have an experienced business person to help me think through my long terms plans and strategize on the best way to achieve them. The content areas would include topic like Ecommerce, Wholesale, Franchising and overall brand development.” ~ Louie Gong, Eighth Generation, commercial business owner The 2018 Plan

1) In partnership with Ventures, develop a core offering of four classes: i. Business Finance ii. Business Communication iii. Creating a Web Presence iv. Merchandizing 2) Continue to build on current department-focused educational efforts 3) Create outreach plan to communicate programs to Market business owners and operators 4) Evaluate

Collaboration Survey Development Partnership Curriculum Evaluation Budget

Expense Amount 2018 Budget Notes Line Item Daystall Education $10,000  Business education peer trainer development, and training sessions; additional business education courses Farm Education $10,000  Scholarships, display help, technical assistance and training initiatives for Market farmers Core Curriculum $6,000 Based on quote provided by Ventures to develop curriculum and instruction Commercial Education $2,500 Additional support for mentorship and one- on-one training Marketing Support $15,000  Co-Op Ads Miscellaneous Costs $2,500 Supplies, honoraria, parking, printing, etc. TOTAL $46,000 Future Considerations

This is just the beginning. The program will be evaluated along the way as we listen to the community and gauge how the programming works. Future considerations include: • Future partnerships and mentorship programs with other organizations • Develop stronger metrics and reporting methods • Explore new resources to share with tenants • Provide sample media lists for publicity opportunities