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Market Programs Packet Market Programs Committee Meeting Agenda Date: Tuesday, June 11, 2019 Time: 4:00 p.m. – 6:00 p.m. Location: Economy Building Classroom, 1433 First Avenue (3rd Floor) Committee Members: Betty Halfon (Chair), Patrice Barrentine (Vice-Chair), David Ghoddousi, Colleen Bowman, Paul Neal, Mark Brady and Ali Mowry 4:00pm I. Administrative Chair A. Approval of Agenda B. Approval of the Market Programs Committee Meeting Minutes for May 14, 2019 4:05pm II. Announcements and/or Community Comments Chair 4:10pm III. Programs and Marketing Report Amy Wallsmith 4:40pm IV. Reports and Discussion Items A. Small Business Workshops Spring Recap and Fall Plan Tanya Sinkovits B. Flower Festival & Mom’s Market Day Recap Madison Bristol C. Meet the Market Concierge Program Madison Bristol 5:50pm V. Public Comment Chair 5:55pm VI. Concerns of Committee Members 6:00pm VII. Adjournment Chair Pike Place Market Preservation & Development Authority (PDA) · [email protected] · pikeplacemarket.org P: 206.682.7453 · F: 206.625.0646 · 85 Pike Street, Room 500 · Seattle, WA 98101 Market Programs Committee z Meeting Minutes Wednesday, May14th, 2019 4:00 p.m. to 6:00 p.m. Economy Building Classroom, 1433 First Avenue (3rd Floor) Committee Members Present: Betty Halfon, David Ghoddousi, Ali Mowry, Mark Brady, Colleen Bowman, Patrice Barrentine Other Council Members Present: Staff/ Consultants Present: Mary Bacarella, Amy Wallsmith, Zack Cook, David Ghoddousi, Tanya Sinkovitz, Scott Davies, Karin Moughamer Others Present: Howard Aller, Craig Ackermann, Xee Yang-Schell, Ki Seng Cha, Jerry Baroh The meeting was called to order at 4:00 pm by Betty Halfon, Chair. I. Administration A. Approval of the Agenda The agenda was approved by acclamation. B. Approval of the Market Programs Committee April 9th, 2019 Minutes The April 9th, 2019 meeting minutes were approved by acclamation. Colleen Bowman and Patrice Barrentine entered the meeting at 4:01 pm. II. Announcements and Community Comments Craig Ackermann, owner of Tandoozy, thanked the council for allowing them to sell on the MarketFront. He began selling at the South Lake Union Farmers Market and through that his company has grown to now employee 15 staff and provide great food for the tourists that visit the city. He is grateful to be at the Market and appreciates the opportunity to continue to grow his business. Xee Yang-Schell daughter of Shou Yang, she has been selling at the Market for 15 years and just returned. She brought up the issue of oversized parking for farmers and she does not feel there is enough available to support the farmers. She noted farmers are arriving earlier and earlier to get those limited oversized parking spots. Recently a bar was installed hanging down from the ceiling as you enter the garage calling out the height limit. Xee does not feel that bar was properly measured and believes there is a speed bump right at that entrance that lifts up the cars so that they think they can’t fit when they possibly can. Also, even if cars can get into the garage, if they go lower in the garage they risk getting stuck. Xee would like to see this issue addressed and hopes the council will support the farmers as they are an important part of the community. Pike Place Market Preservation & Development Authority (PDA) · [email protected] · pikeplacemarket.org P: 206.682.7453 · F: 206.625.0646 · 85 Pike Street, Room 500 · Seattle, WA 98101 Paul Neal entered the meeting at 4:06 pm. Betty Halfon noted the video by Jason Scott on Pike Place Fish as well as the recent visit by Brandi Carlisle to the Market and an article in CNN on Lowell’s. Betty commended Amy Wallsmith on the advertising for Mom’s Market Day. III. Programs and Marketing Report Amy Wallsmith started by thanking the entire PDA staff team that worked together to create Mom’s Market Day and flower festival, including Farm, Daystall, and Commercial teams. Amy Wallsmith continued with an update on the school program, with 15 tours in April and 19 tours in May and 7 in class presentations in April and 11 in May. Amy Wallsmith provided an update on social media engagement, including the Instagram takeover. The most recent was with indi chocolate and in a couple weeks the Market Magic Shop will take over. The most popular social media posts lately have involved Brandi Carlisle and Dave Grohl, which had 5,778 engagements on Instagram. The following week that same information was shared on Facebook and garnered over 6,000 interactions. The big focus for May was Mom’s Market Day and the events related to that. Currently the marketing team is working on Pike Box and the Night Market. The new 8 pop-up murals are now up through June and will be working to promote through social media and partners. Amy Wallsmith provided an update on the Market Insider, which is on its sixth month of being online. The team is collecting data from readers and will be assessing how to balance content with length to improve for the reader. Flower Fest and Mom’s Market Day went very smoothly and thanked the volunteers for helping provide information on the day’s activities. There was a special offer for the day that if someone spent $50 in the Market they could get either a free tote bag or an hour of free parking. 12 parking vouchers were handed out and most people grabbed the bag. The event encouraged people to explore the whole market by placing activities throughout. KOMO News helped promote on Friday and Q13 was at the event Saturday. The Seattle Times featured a picture on the front of the Local section on Sunday. Parking for Saturday broke a revenue record as well as a record for number of tickets pulled. Those numbers exceed parking tickets pulled for Sunday, which featured free parking sponsored by downtownseattleparking.com. Amy Wallsmith noted that Pike Box signups are up compared to the same time last year and they are on track to make the sales goal and May 30th is the first Night Market. Colleen Bowman asked what the Pike Box goal is. Amy Wallsmith responded 250 boxes and it will be discussed in the farm report. IV. Reports & Discussion Items A. 2019 Farm Program Summer Preview Zack Cook began by reviewing remote farmer’s market locations for 2019 which include City Hall (11 years), Denny Regrade (3 years), South Lake Union (9 years), and First Hill (6 years). The remote farmers markets continue to have strong partners, such as Amazon, and offer produce sampling. In addition there are incentive programs and new this year is Percent Rent being collected for prepared food. David Ghoddousi asked what the rent is for prepared food. Zack Cook responded is $30-40 depending on the location and on the MarketFront it’s a sliding scale for percent rent and is consistent with what other farmers markets use. Zack reviewed a table showing revenue from each of the remote markets from 2014 through 2018 and it includes a goal for 2019. The 2019 revenue goal for all markets is $1,000,000, and an increase of over $80,000 from 2018. This year there will be 26 participating farms, nine artisan food producers, and five prepared food vendors. New vendors this year are Cedar Springs Farm (jam), Lesedi Farm (veggies and value added), Silver Spring Creamery (dairy), and 9th and Hennepin (prepared food). Zack Cook next reviewed the Pike Box CSA program for 2019, which includes the pavilion pickup and delivery to King County. Pike Box is the overarching program but it includes both the 20 week pavilion pick up and the 50 week Fresh Bucks to Go CSA school program. Below are the metrics for 2018 and the projections for 2019 20 week box program: 2018 2019 4,976 boxes packed and delivered 4,000 boxes packed and delivered $116,134 in revenue $86,000 in revenue $97,434 paid to farmers $73,100 paid to farmers Supported by SCBG Move to compostable packaging Zack Cook reviewed the 2018 Fresh Bucks to Go CSA metrics and the 2019 program goal: 2018 2019 1,841 boxes packed and delivered 5,500 boxes packed and delivered $26,621 in revenue $143,296 in revenue $14,135 paid to farmers $92,990 paid to farmers 100% funded by Seattle SBT 100% funded by Seattle SBT and also provides support for an additional staff person for the summer. Paul Neal asked if the PDA has capacity to exceed 4,000 boxes. Zack Cook responded there is a possibility to exceed that but he’s balancing the number of boxes against staff capacity. At the end of the year he will assess opportunities for increased boxes based on staff feedback. Paul Neal asked if 300 boxes packed exceeds boxes from 2018. Zack Cook responded that is an additional 50 boxes over 20 weeks. It’s confusing because there are two programs which do overlap for 20 weeks. The 250 goal is for the 20 week summer program. The school program packs around 150 boxes each week and that number will decrease to 50 boxes over the summer. That equals 300 boxes. Paul Neal noted that a gain of 20% is a good increase. Patrice Barrentine added that many CSA’s experience 30-35% attrition so a gain of 20% may be more of a gain of 50%. Zack Cook provided the overall program total for 2018 and goal for 2019: 2018 2019 6,808 boxes packed and delivered 9,500 boxes packed and delivered $142,755 in revenue $229,296 in revenue $111,569 paid to farmers $166,090 paid to farmers 1 FTE fully funded by the SBT In 2019 packing will be more efficient, making the school box be the same as the half-box subscription.
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