CURRICULUM VITAE
MARKUS BUENING
Aufkirchener Strasse 15 D-81477 Muenchen Phone.: + 49 (0) 89 260 87 07 Mobile: + 49 (0) 172 82 79 051 Email: [email protected] LinkedIn: https://www.linkedin.com/in/markus-buening-74b3b7/
TARGET
General Manager, Managing Director, Regional Sales Manager, Country Manager D-A-CH/ Eastern Europe, Director Sales and Marketing, Senior Sales Director, Retail Sales Manager, Senior Business Leader, Key Account Manager, OEM-Manager, Business Development Manager, Supply Chain Manager or Interim Manager in an international IT / telecommunication, consumer electronics, optical business or technical products company.
KEY QUALIFICATION
Creative Marketing and Sales expert with a proven excellent track record in achieving high business growth built on a university degree in economics, followed by consecutive and progressively more important responsibilities in well-known international companies in IT/ telecommunications, consumer electronics business, optical industry, FMCG and technical products. Specialised in generating new business opportunities and developing separate market approaches for different customer segments. Keen on establishing new business units and market organisations. Moreover experienced in restructuring of subsidiaries by implementing a stronger business orientation and a better customisation including new key employees and a corresponding new organisational structure. “Hands-on mentality”. Business oriented thinking and excellent analytical skills are important for the proven successes as leadership in combination with motivational strengths, enthusiasm and persuasive power. Two business stays abroad, first as Regional Director in Russia with Wella AG, hair cosmetics, located in Moscow and Novosibirsk, then as Managing Director in Australia with Rodenstock GmbH, lenses and frames, located in Sydney.
WORK EXPERIENCE:
01/2019 – current Management Consultant – Interim Manager Büning Consulting e. K.
01/2019 – current Aictina Consulting – IT-Recruitment Managing Director for Germany and Luxembourg
10/2015 – 12/2018 TUOMI S.A. in Luxembourg IT-services, telecommunications, NFC Multi Media Guide and IT-distributor Interim Sales Director D-A-CH countries and BeNeLux - Generating Go-To-Market strategies for different business channels and market approaches in D-A-CH and BeNeLux for the targeted use of Near Field Communication NFC in different market segments - Preparing a business plan and implementation of a sales and marketing strategy for the use of NFC in the project business, moreover distribution of NFC tags in different advertising medium, credit cards, business cards, stickers and documents - Customer acquisition – banks, Austrian railway company ÖBB and a museum with a special NFC Multi Media Guide for first pilot projects - Started B2B business with other NFC tags distributors - Cloud-& Edge-Computing - Digitization of Trade - Online-Marketing - E-Commerce and M-Commerce - Digital-Supply-Chain Management - Organised trade shows for museums and customer events
01/2014 – 09/2015 THOMSON (Technicolor Group) in Paris High-end vendor in the international consumer electronics and telecommunications business Managing Director THOMSON Lighting and Energy Start-up Business in Germany and Austria - EURO 1,5 m in revenues - Registered all LED lighting and energy products (WEEE registration/ Green Dot recycling process) - Set-up a supply chain to distributors and retailers/ etailers - Developed Go-To-Market strategy moreover sales and marketing concepts for different market approaches in Germany and Austria - Implementation of a pricing and discount system and coordination with distributors, wholesalers, online shops and architects - Prepared specific business solutions for department stores, hospitals, shops, offices, garages, architects, government - Started B2B business with architects and installers in the project business moreover B2C business with big retail chains like Media Markt/ Saturn, DIY markets like Bauhaus and eTailers like Redcoon and Amazon - Started OEM-Business with Key Accounts - Organised exhibition stand at IFA in Berlin and customer events together with distributors - Marketing, advertising, public relations
Page 2 10/2012 – 12/2013 TUOMI GmbH in Trier IT-services, telecommunications and IT-distributor Sales & Marketing Director - Strategic direction of Cloud-Computing Business - Marketing, advertising, public relation - Mobile time recording with tagsTIME and GPS tagsFLEET - Data security and encryption by firewall, security software, secure data exchange, cloud, services, online backup and data leakage prevention - IoT process optimisation - Marketing, advertising, public relation - Organisation of customer events and international trade shows
05/2011 – 9/2012 Research in Motion Deutschland GmbH The BlackBerry Company in Düsseldorf Leading smartphone, tablet and software supplier in
the enterprise and retail business Retail Sales Manager Reframing of the Retail business in total with more than EURO 55 m in revenues Head of a sales team of 16 employees Substantial growth (+80%) in the open market business Launched BlackBerry PlayBook successfully and implemented PlayBook promotions with more than 35k units sold Started national, regional and local advertising campaigns (commercials on TV and print media) with Media Markt and Saturn Organized trade shows and customer events together with the distributors Optimized the supply chains between distributors and retailers Prepared the launch of Porsche Design BlackBerry smartphone for the shop-in-shop concept and for the retail market
09/1997 – 04/2011 Rodenstock GmbH in Munich High-end vendor in the lens and frame business and leading supplier of the freeform lens technology worldwide. Frame brands like Rodenstock, Porsche Design, Baldessarini, Dunhill, Mercedes Benz, Jil Sander, Bogner and Uvex Sports
04/2006 – 04/2011 Business Engineering Manager worldwide Managed more than EURO 42 m in revenues Responsible for budgeting and P&L, moreover for staff of 10 employees Head of B2B-Business Frames and Lenses, built-up a new sunglass business with Porsche, BMW and Mercedes Benz Head of Freeform Technology license business worldwide Head of Supply Chain Management lenses and frames
Page 3 02/2009 – 08/2010 Director Middle/ Eastern Europe Restructuring of the affiliated companies in Czech Republic, Slovakia and Poland in total with more than EURO 18 m in revenues Led a team of 35 employees Substantial growth (+70%) in the Key Account business by winning 3 out of 4 tenders of the biggest Retail chains Standardisation of the brand identity in Middle/ Eastern Europe Multi Brand Strategy frames: Rodenstock , Porsche Design, Baldessarini , Dunhill , Mercedes Benz and Uvex-Sports Implemented a customer service center in Klattau/ CZ for all three countries
08/2003 – 03/2006 Head of International Key Account Management Managed more than EURO 25 m in revenues Responsible for budgeting and P&L, moreover for staff of thee employees Development of the international Key Account business worldwide with Specsavers, Hans Anders, Pearle, Synoptic, Grand Vision, OPSM, Krane Starvision Started an international B2B-Business in lenses and in frames in Europe, after one year worldwide Developed strategic marketing and sales concepts for different market approaches in several countries Set-up a pricing system coordination with MDs in the countries Implemented license business with independent labs Multi Brand Strategy, branded products and Eco Line International formation of prices Developed and implemented an IT-business infrastructure for an electronic ordering system for Key Accounts
04/2002 – 07/2003 Rodenstock Australia Pty. Ltd. Sydney in Australia Managing Director Turnaround within 15 months
02/1999 – 03/2002 Optische Werke G. Rodenstock Munich Direct Sales Manager International
09/1997 – 01/1999 ERGO Optik GmbH Munich (Affiliated company of Rodenstock) Director International Sales
04/1997 – 08/1997 Marketing and Sales Consultant for emerging markets - Baltic States and Russia
06/1994 – 03/1997 Wella AG Darmstadt No 1. in the hairdresser market and No. 4 in the retail market for skin and hair care products worldwide
04/1995 – 03/1997 Regional Director in Russia at Russwell in Moscow (Affiliated company of Wella AG)
06/1994 – 03/1995 International Marketing Manager Middle/ Eastern Europe
Page 4 02/1989 – 05/1994 Hilti Deutschland GmbH Munich Leading company in the assembly and fastening technology and market leader of the drilling and demolition products in the professional construction industry worldwide
02/1991 – 05/1994 Product Manager with procurement responsibility in the business unit Rotary Hammer Drill
10/1989 – 01/1991 Sales Manager for the regions Düsseldorf, Krefeld, Neuss and Duisburg 02/1989 – 09/1989 Trainee-Program Assistant Product Manager
TRAINEE:
02/1987 – 03/1987 Apple Computer GmbH Munich Assistant Product Manager
PERSONAL DATA:
Date of birth: 30.03.1961, divorced, one daughter, 6 years old
EDUCATION
10/1985 – 12/1988 University of Cologne College of Business Main subjects: Marketing and Market Research, Sales and Advertising, Business Informatics Degree dissertation: "Sweepstakes as an example for advertising material for trademarked articles" Title: Diplom-Kaufmann
10/1983 – 07/1985 University of Dortmund College of Business
LANGUAGES
German: native English: fluent and confident in business discussions French: adequate Russian: basic knowledge
SOFTWARE SKILLS:
Windows, Microsoft Office, SAP basic knowledge
Munich, 23. May 2019 Page 5