NYU Press Chapter Title: A Society, Searching Book Title: Algorithms of Oppression Book Subtitle: How Search Engines Reinforce Racism Book Author(s): Safiya Umoja Noble Published by: NYU Press Stable URL: http://www.jstor.com/stable/j.ctt1pwt9w5.5 JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact
[email protected]. Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at https://about.jstor.org/terms NYU Press is collaborating with JSTOR to digitize, preserve and extend access to Algorithms of Oppression This content downloaded from 128.59.222.107 on Tue, 21 Jul 2020 03:17:21 UTC All use subject to https://about.jstor.org/terms Introduction 1 A Society, Searching Searching for Black Girls On October 21, 2013, the United Nations launched a campaign directed by the advertising agency Memac Ogilvy & Mather Dubai using “genuine GoogleSearching searches” for People to bring and attention Communities to the sexist and discriminatory ways in which women are regarded and denied human rights. Christopher Hunt, art director of the campaign, said, “When we came across these searches, we were shocked by how negative they were and decided we had toSearching do something for withProtections them.” Kareem from Shuhaibar, Search Engines a copywriter for the cam- paign, described on the United Nations website what the campaign was determined to show: “The ads are shocking because they show just how farThe we Future still have of to Knowledge go to achieve in gender the Public equality.