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Media Statement on the Fisher-Price® Rock 'n Play Recall Notice released on April 12, 2019

April 12, 2019

EAST AURORA, N.Y., April 12, 2019 /PRNewswire/ -- Today, Fisher-Price® announced with the Consumer Product Safety Commission that it is recalling all models of the Rock 'n Play Sleeper.

Fisher-Price also released the following statement:

A child fatality is an unimaginable tragedy.

For almost 90 years, Fisher-Price has made the safety of children our highest priority.

In recent days, questions have been raised about the Fisher-Price Rock 'n Play Sleeper. We stand by the safety of our products. However, due to reported incidents in which the product was used contrary to the safety warnings and instructions, we have decided to conduct a voluntary recall of the Rock 'n Play Sleeper in partnership with the Consumer Product Safety Commission.

Fisher-Price has a long, proud tradition of prioritizing safety as our mission. We at Fisher-Price want parents around the world to know that we have every intention of continuing that tradition.

-Chuck Scothon, GM, Fisher-Price

About Fisher-Price In 1931, Herman Fisher and Irving Price embarked on a journey to change the industry. Their goal: creating playthings that inspire a child's development. More than 85 years later, Fisher-Price remains deeply rooted in the belief that play is the way children learn best. To this day, understanding the importance of play in building a child's skills is the fundamental principle, as the company strives to enrich the lives of families with young children around the globe. United by the passion for a child's safe care and development at each age and stage, the people of Fisher-Price work tirelessly to bring families the best toys and baby products in the world. Some of the company's best-known brands include Laugh & Learn®, Little People®, Power Wheels®, and Imaginext®, and it's also a leading developer of character-based toys for children's programming such as Thomas & Friends™, Blaze and the Monster Machines and Mickey Mouse Clubhouse. Fisher-Price is a subsidiary ofMattel, Inc. (NASDAQ: MAT). For more information, visit www.fisher-price.com (U.S.) and www.fisher-price.ca (Canada) or connect with Fisher-Price on Instagram, YouTube, Facebook, Twitter or Pinterest.

About

Mattel (NASDAQ: MAT) is a leading global children's entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including ®, ®, ®, Fisher-Price®, Thomas & Friends® and MEGA®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world's leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit us online at www.mattel.com.

Contact: EVP, Head of Global Communications & PR Dena Cook (310) 252-4247 [email protected]

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SOURCE Fisher-Price