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Terence Hill Bud Spencer ABOUT THE BRAND KEY FACTS Bud Spencer (Carlo Pedersoli) & Terence First movie in 1959 Hill (Mario Girotti) are both members of Movies running on Kabel 1 the same swimming club in Rome before constantly they knew each other personally. Terence Hill was on air with 1959: both play in the movie "Hannibal" the TV-series Don Matteo by Carlo Ludovico. Because they have no from 2000 till 2021 on Rai 1 shooting days together, they only get to Huge fanbase across the globe know each other 8 years later. Museums: 1967: both meet for the shooting of • Since May 2019: Terence Hill "God forgives – Django never": The Museum in Lommatzsch, beginning of an overwhelming Germany where he spent 2 professional success and a sincere and years of his childhood personal friendship. • June 27th 2021: Opening of 1970: unexpected national and Bud Spencer Museum in Berlin international success of "They call me Since 2001: annual Spencerhill trinity". Many more enormously Festival: official fan-meeting, a successful movies follow in the 70's and festival of emotions, with movies, 80’s. live concerts and shows 1994: after a 9-year break, they both Huge social media fan base appear again for "Troublemakers", which Bud Spencer statues in Budapest, marks the end of their career together. Hungary and Livorno, Italy VALUES TARGET GROUP friendship Movie fans Retro fans Collectors iconic Italo Western fans Nostalgics honesty Woman and men 20+ authenticity sophistication dexterity steam hammer © Spencerhill Festival fights quotes & humor music food & gluttony repartee © 2020 Terence Hill Official / Paloma Productions Media und Marketing GmbH. All rights reserved. Licensed by BAVARIA SONOR LICENSING. © Spencerhill Festival © Renato Casaro 1. Hannibal ( 1959 ) 2. God forgives, I don‘t ( 1967 ) 3. Ace High ( 1968 ) 4. Boot Hill ( 1969 ) 5. They Call Me Trinity ( 1970 ) 6. Trinity Is Still My Name ( 1971 ) 7. Blackie the Pirate ( 1971 ) 8. All the Way, Boys ( 1972 ) 9. Watch Out, We‘re Mad ( 1974 ) 10. The Two Missionaries ( 1974 ) 11. Crime Busters ( 1977 ) 12. Odds and evens ( 1978 ) 13. I‘m for the Hippopotamus ( 1979) 14. Who Finds a Friend Finds a Treasure ( 1981 ) 15. Go For It ( 1983 ) 16. Double Trouble ( 1984 ) 17. The Miami Cops ( 1985 ) 18. The Troublemakers ( 1994 ) © 2020 Terence Hill Official / Paloma Productions Media und Marketing GmbH. All rights reserved. Licensed by BAVARIA SONOR LICENSING. TV GAMES, BOOKS & MORE 18 movies from1959 till 1994 Videogame: Slaps and Beans Constantly running on Kabel 1 Terence Hill currently on air with TV-series Don Matteo: • from 2000 - 2021 • 12 seasons • 255 episodes Bud Spencer publications: • 4 books • 13 music albums © 2020 Terence Hill Official / Paloma Productions Media und Marketing GmbH. All rights reserved. Licensed by BAVARIA SONOR LICENSING. TERENCE HILL BUD SPENCER 2.579.381 followers 2.743.182 followers 406.000 followers 326.000 followers 94.721 followers 1.574.822 views 11.229 followers © 2020 Terence Hill Official / Paloma Productions Media und Marketing GmbH. All rights reserved. Licensed by BAVARIA SONOR LICENSING. © Renato Casaro ENTERTAINMENT SPENCER HILL FESTIVAL.: 2.9.-12.9.2021 official fan-meeting, a festival of emotions, with movies and live concerts and shows. Since 2001 and an official fanclub GELATERIA GIROTTI - TERENCE-HILL-EIS- SALOON: 2019 opening in Dresden, Germany 2017 in Amelia, Italy Organic ingredients and contains 50% fruit TERENCE HILL MUSEUM: Opening in May 2019: In Lommatzsch, where he spent 2 years of his childhood BUD SPENCER MUSEUM: Opening June 27th 2021 in Berlin BUD SPENCER STATUES: Since 2017 in Budapest, Hungary, since 2019 in Livorno, Italy CALENDAR 2021 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Seasonal New Year Carnival/ 4./5.4. 13.5. 30.7. 1st Saturday in Halloween 26th Black Christmas Valentine‘s Easter Father‘s day Day of Sep.: Day of Friday, day Friendship the Beard 29th Cyber Monday Grand 50 years 29.3. Happy opening „Trinity Is X-Mas Spencerhill Marketing birthday Museum in Still My action Terence Berlin June festival Name“ 27th Licensing All year round selective presence of the movies on the home broadcaster Kabel1 Content CALENDAR 2022 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Seasonal New Year Carnival/ Easter Father‘s day 30.7. 1st Saturday in Halloween Black Friday, Christmas Valentine‘s Day of Sep.: Day of Cyber day Friendship the Beard Monday 29.3. Happy X-Mas Spencerhill Marketing birthday action Terence festival Licensing All year round selective presence of the movies on the home broadcaster Kabel1 Content AWARDED “BUD SPENCER – THE LEGEND” gold status at World Spirits Awards 2021 "BUD SPENCER - THE LEGEND - SMOKEY" gold status at Concours International de Lyon* and at Frankfurt International Trophy in 2021 * International wine, beer and spirits competition PRESS CLIPPINGS (SELECTION) PRESS CLIPPINGS (SELECTION) LICENSEES LICENSEES SHOW- CASES BAVARIA MEDIA GmbH Bavariafilmplatz 7 | D-82031 Geiselgasteig www.bavaria-media.de Ivica Maračić Director of Licensing & Sales [email protected] Katrin Wetzel Sales Manager Publishing | Stationery | T&G [email protected] Alexandros Visentin Sales Manager Accessories | Fashion | H&L | Retail [email protected] Daniel Schwarz Sales Manager F&B | Promotions | Personal Care [email protected] Luisa Kleinschmidt Sales Manager F&B | Promotions | Special Projects [email protected] Yasemin Gül Brand & Marketing Manager [email protected].
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    BUD SPENCER ÉS TERENCE HILL FILMJEINEK SIKERE MARKETINGES SZEMMEL PAPP-VÁRY ÁRPÁD FERENC PHD Bud Spencer és Terence Hill a filmtörténelem egyik, ha nem a legismertebb párosa. Bár fő mozis sikereik a hetvenes években és a nyolcvanas évek első felében születtek, filmjeik sokadik ismétlése mind mai a napig százezreket ültet a képernyő elé. Legalábbis Olaszországban, Németországban és természetesen Magyarországon, mert ezekben az országokban a legnépszerűbbek. Az általuk írt, illetve róluk szólt könyvek is itt fogynak a legjobban. Életműveikről az elmúlt években több kötet is megjelent, úgy is, mint Bud Spencer két saját könyve a „Különben dühbe jövök – Önéletrajz” (2010), a „Nyolcvan év alatt a Föld körül” (2014), az Ulf Lüdeke által írt könyv a páros másik tagjáról („Terence Hill – Exkluzív életrajz”, 2013), vagy éppen a páros teljes filmográfiáját összefoglaló Tobias Hohman gyűjtemény („Bud Spencer és Terence Hill krónikák”, 2014). Ugyan a filmszakmában némileg sznob módon sokan csak legyintenek a párosra és alkotásaikra, valójában a maguk módján rendkívül egyedi, amit alkottak, marketing szakszóval azt mondhatjuk, megvolt a USP-jük (unique selling proposition). Jelen cikk marketinges szemmel vizsgálja sikerük titkát, valamint érinti azt is, hogy milyen marketingesek voltak ők maguk, illetve hogyan marketingelnek mind a mai napig velük. Bevezetés 1999-ben a Time magazin Roberto Benigni „Az élet szép” című filmjének hatalmas sikere után az alkotásról szóló cikk mellett lehozta a „leghíresebb olasz színészek listáját”. És hogy kik álltak az első két helyen? Bud Spencer és Terence Hill. Bizony, bár rengeteg nagy formátumú olasz színészt ismerünk, mint a hölgyek közül Claudia Cardinale, Gina Lollobrigida, Sophia Loren vagy Monica Bellucci, a férfiak közül pedig Marcello Mastroianni vagy Franco Nero, a lista első két helyét nem más, mint Bud Spencer és Terence Hill foglalta el.
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