Louisiana State University LSU Digital Commons LSU Master's Theses Graduate School 2003 A diffusion of innovations approach to investigate the brand name change of a higher education institution Jacqueline Eiswirth Tisdell Louisiana State University and Agricultural and Mechanical College,
[email protected] Follow this and additional works at: https://digitalcommons.lsu.edu/gradschool_theses Part of the Mass Communication Commons Recommended Citation Tisdell, Jacqueline Eiswirth, "A diffusion of innovations approach to investigate the brand name change of a higher education institution" (2003). LSU Master's Theses. 3346. https://digitalcommons.lsu.edu/gradschool_theses/3346 This Thesis is brought to you for free and open access by the Graduate School at LSU Digital Commons. It has been accepted for inclusion in LSU Master's Theses by an authorized graduate school editor of LSU Digital Commons. For more information, please contact
[email protected]. A DIFFUSION OF INNOVATIONS APPROACH TO INVESTIGATE THE BRAND NAME CHANGE OF A HIGHER EDUCATION INSTITUTION A Thesis Submitted to the Graduate Faculty of the Louisiana State University and Agricultural and Mechanical College in partial fulfillment of the requirements for the degree of Master of Mass Communication in The Manship School of Mass Communication by Jacqueline Eiswirth Tisdell B.A., Centenary College, 2000 May 2003 DEDICATION This master’s thesis is dedicated to my husband and best friend, Eric, and my parents, John and JoAnn Eiswirth. You always believed in me and pushed me to do my best. I could not have done this without your loving support every step of the way. ii ACKNOWLEDGEMENTS I would like to thank the faculty of the Manship School of Mass Communication, especially the members of my thesis committee, Dr.