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Reporting from the Frontiers of Health and Medicine Science Health OVERVIEW | OWNER & PUBLISHER’S NOTE | EDITORIAL VOICE | EDITORIAL TEAM | COMMUNITY ADVERTISING OPPORTUNITIES | EVENTS | BUZZ | BRAND PARTNERSHIP | CONTACT | HOME This PDF is interactive. Reporting from the frontiers Use navigation and of health and medicine hotlinks throughout. MEDIA KIT Science Business Health Policy BOSTON | CLEVELAND | LOS ANGELES | NEW YORK | SAN FRANCISCO | WASHINGTON OVERVIEW | OWNER & PUBLISHER’S NOTE | EDITORIAL VOICE | EDITORIAL TEAM | COMMUNITY ADVERTISING OPPORTUNITIES | EVENTS | BUZZ | BRAND PARTNERSHIP | CONTACT | HOME STAT is a new national publication focused on fnding and telling compelling stories about health, medicine, and scientifc discovery. We produce daily news, investigative articles, and narrative projects in addition to multimedia features. We tell our stories from the places that matter to our readers – research labs, hospitals, executive suites, and political backrooms. Falling between the consumer lifestyle publications, medical journals, broad business and policy coverage, and vertical trade publications, STAT ofers comprehensive and engaging reporting and features that no other publication ofers. Consumer Lifestyle Vertical Trade Broad Business and Policy Medical Journal [ 1 ] 617-929-3333 | OVERVIEW | OWNER & PUBLISHER’S NOTE | EDITORIAL VOICE | EDITORIAL TEAM | COMMUNITY ADVERTISING OPPORTUNITIES | EVENTS | BUZZ | BRAND PARTNERSHIP | CONTACT | HOME Why I started STAT By JOHN W. HENRY My decision to create a new publication about health, medicine, and life sciences began to take shape during a dinner I attended in Boston during the summer of 2014, about a year after I had purchased The Boston Globe. Two dozen of us had been invited models. I have traveled to the kinds of stories we began to by Eric Schmidt, the executive newsrooms around the world see almost immediately. As a result, chairman of Google, to discuss and met with dozens of media STAT has already hired reporters why Boston, which once had an executives to talk about the issues in Washington, in New York, and opportunity to claim the mantle facing serious journalism outlets. in San Francisco. We’ll eventually as the nation’s tech hub, had been I was excited about developing a cover the world frst-hand with eclipsed by Silicon Valley. new digital publication that could reporters embedded within become the trusted source for life communities of cutting-edge The talk soon turned to science news around the world, research and innovation. Massachusetts’ predominance full of credible, important, and in life sciences. I realized that STAT’s creation as a separate engaging stories that showcased while Boston and Cambridge company from the Globe grew discoveries, examined controversies, were indeed the epicenter of life out of my view — and the belief punctured hype, and explored sciences, this fascinating world of editorial and business leaders innovations in healthcare delivery. was not being covered by a serious, at The Globe — that a news standalone news organization Within 24 hours I was organization can be most nimble committed to the kind of in-depth committed to STAT. when it is built organically for the journalism that has been a hallmark digital age. But STAT also benefts The next day, I met with the of The Boston Globe. tremendously from being a sister Globe’s hierarchy and Rick publication to The Boston Globe, I had served for an extended period Berke quickly emerged as the one of the most vital and respected on the board of Massachusetts top choice for executive editor news organizations in the country. General Hospital, in addition to for this project. Rick and I then my duties at the Boston Red Sox. spent months brainstorming ideas Over the coming decades, many of I knew brilliant people locally in on what it would take to create a the most important stories in the biotech, in robotics, in medical frst-class newsroom of passionate world will come out of life sciences. education, and in some of the most reporters, editors, artists, and Our mission is to uncover and important labs in America. It was multimedia producers. follow the biggest stories rising evident to me that many of the most out of this sector. Major, untold While Greater Boston has a critical compelling stories in life sciences stories will unfold on our site, as we mass drawing the best and the weren’t being covered at all — or in examine issues and questions that brightest in health and medicine, a very limited way. afect every human being. There major life sciences stories could is simply not enough coverage At the same time, I was and not be covered by focusing solely presently of these vital matters. continue to be passionate about on Boston. We had to build an STAT launches now to do this. helping to fnd new journalistic international workforce to cover [ 2 ] 617-929-3333 | OVERVIEW | OWNER & PUBLISHER’S NOTE | EDITORIAL VOICE | EDITORIAL TEAM | COMMUNITY ADVERTISING OPPORTUNITIES | EVENTS | BUZZ | BRAND PARTNERSHIP | CONTACT | HOME An authoritative editorial voice STAT delivers fast, deep, and tough-minded journalism. We take you inside science labs and hospitals, biotech boardrooms, and political backrooms. We dissect crucial discoveries. We examine controversies and puncture hype. We hold individuals and institutions accountable. We introduce you to the power brokers and personalities who are driving a revolution in human health. These are the stories that matter to us all. THE REGULARS IN THE LAB BUSINESS POLITICS HEALTH FIRST OPINION VIDEO On Call CASEY ROSS Taking stock of the drug industry, Delivering a quick guide to what’s A daily infusion of news on the from the lab to the medicine chest new and notable in biotech forces shaping the delivery of medicine, in hospitals and beyond Politics Global Health Business DYLAN SCOTT HELEN BRANSWELL & SHEILA KAPLAN REBECCA ROBBINS Bringing you the latest Tracking how politics and policy Covering biotech, pharma, and developments afecting patients intersect with science and health care money in science and practitioners at a global scale Revealing the stories behind people Detailing the joys and pains of Going beyond the headlines to living with limited time, their medical residency make sense of scientifc claims caregivers, and the issues they face Keeping an eye on misconduct, Taking you inside labs to see Exploring how your medicines get fraud, and scientifc integrity within discoveries in action through an made through a bi-weekly podcast the medical world engaging video series [ 3 ] 617-929-3333 | OVERVIEW | OWNER & PUBLISHER’S NOTE | EDITORIAL VOICE | EDITORIAL TEAM | COMMUNITY ADVERTISING OPPORTUNITIES | EVENTS | BUZZ | BRAND PARTNERSHIP | CONTACT | HOME Meet the editorial leadership RICK BERKE STEPHANIE SIMON GIDEON GIL Executive Editor Managing Editor, News Managing Editor, Enterprise JEFF DELVISCIO JASON UKMAN PATRICK SKERRETT Senior Editor, Senior News Editor Editor, First Opinion Multimedia & Creative [ 4 ] 617-929-3333 | OVERVIEW | OWNER & PUBLISHER’S NOTE | EDITORIAL VOICE | EDITORIAL TEAM | COMMUNITY ADVERTISING OPPORTUNITIES | EVENTS | BUZZ | BRAND PARTNERSHIP | CONTACT | HOME The STAT community STAT reaches a broad audience of laser-focused researchers, infuential business leaders, and powerful policy makers. Our comprehensive healthcare coverage draws everyone from healthcare providers to professionals and clinically-curious patients interested in keeping a pulse on the thriving world of health, science, and medicine. 1.5 MM 2.4 MM 34K MONTHLY MONTHLY UNIQUE NEWSLETTER UNIQUES PAGEVIEWS SUBSCRIBERS AGE HOUSEHOLD INCOME 25-34 29% $100K+ 70% 35-44 32% $125K+ 48% 45-54 20% $150K+ 29% 25-54 70% TOP 4 STATES BY PAGE VIEWS 14% CALIFORNIA 13% MASSACHUSETTS 9% 81% 48% 64% 77% | 23% NEW YORK College Masters, Read STAT National vs. Educated MD or PhD for professional International reasons 5% TEXAS SOURCES: Omniture, August 2016; DFP, July 2016; STAT Reader Survey, 2015 [ 5 ] 617-929-3333 | OVERVIEW | OWNER & PUBLISHER’S NOTE | EDITORIAL VOICE | EDITORIAL TEAM | COMMUNITY ADVERTISING OPPORTUNITIES | EVENTS | BUZZ | BRAND PARTNERSHIP | CONTACT | HOME Readers who read STAT for professional reasons INDUSTRY BREAKOUT Healthcare Provider/Caregiver (24%) Academia (15%) Biotech/Pharma (14%) Professional Services (13%) Association/Non Profit (7%) Government (5%) Media (5%) Medical Device & Technology (5%) Insurance/Payer (2%) Venture Capital/Finance (2%) Manufacturing (1%) Other (9%) 0% 5% 10% 15% 20% 25% 30% [ 6 ] 617-929-3333 | OVERVIEW | OWNER & PUBLISHER’S NOTE | EDITORIAL VOICE | EDITORIAL TEAM | COMMUNITY ADVERTISING OPPORTUNITIES | EVENTS | BUZZ | BRAND PARTNERSHIP | CONTACT | HOME Advertising opportunities STAT ofers unique native advertising opportunities designed specifcally for your needs – from establishing your brand as an industry thought leader to promoting an existing content program or blog. We can also work with you to create a custom program that seamlessly fts within the format and experience of STATnews.com for a truly native experience. WHAT IS NATIVE ADVERTISING? a style… Native advertising is a style of advertising where the ad experience follows the natural form and function of the platform on which it appears an article… Most commonly, it is an article written by a sponsor that is formatted the same way as an editorial story engaging… STAT drives audience brand engagement through the use of our sponsored native advertising program FORM + FUNCTION Native ads on STAT will match the format of our editorial content and are consistent with our user experience. [ 7 ]
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