Reporting from the Frontiers of Health and Medicine Science Health

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MEDIA KIT

Science Business

Health Policy

STAT is a new national publication focused on fnding and telling compelling stories about health, medicine, and scientifc discovery. We produce daily news, investigative articles, and narrative projects in addition to multimedia features. We tell our stories from the places that matter to our readers – research labs, hospitals, executive suites, and political backrooms.

Falling between the consumer lifestyle publications, medical journals, broad business and policy coverage, and vertical trade publications, STAT ofers comprehensive and engaging reporting and features that no other publication ofers.

Consumer Lifestyle

Vertical Trade Broad Business and Policy

Medical Journal

Why I started STAT By JOHN W. HENRY

My decision to create a new publication about health, medicine, and life sciences began to take shape during a dinner I attended in Boston during the summer of 2014, about a year after I had purchased The Boston Globe.

Two dozen of us had been invited models. I have traveled to the kinds of stories we began to by Eric Schmidt, the executive newsrooms around the world see almost immediately. As a result, chairman of Google, to discuss and met with dozens of media STAT has already hired reporters why Boston, which once had an executives to talk about the issues in Washington, in New York, and opportunity to claim the mantle facing serious journalism outlets. in San Francisco. We’ll eventually as the nation’s tech hub, had been I was excited about developing a cover the world frst-hand with eclipsed by Silicon Valley. new digital publication that could reporters embedded within become the trusted source for life communities of cutting-edge The talk soon turned to science news around the world, research and innovation. Massachusetts’ predominance full of credible, important, and in life sciences. I realized that STAT’s creation as a separate engaging stories that showcased while Boston and Cambridge company from the Globe grew discoveries, examined controversies, were indeed the epicenter of life out of my view — and the belief punctured hype, and explored sciences, this fascinating world of editorial and business leaders innovations in healthcare delivery. was not being covered by a serious, at The Globe — that a news standalone news organization Within 24 hours I was organization can be most nimble committed to the kind of in-depth committed to STAT. when it is built organically for the journalism that has been a hallmark digital age. But STAT also benefts The next day, I met with the of The Boston Globe. tremendously from being a sister Globe’s hierarchy and Rick publication to The Boston Globe, I had served for an extended period Berke quickly emerged as the one of the most vital and respected on the board of Massachusetts top choice for executive editor news organizations in the country. General Hospital, in addition to for this project. Rick and I then my duties at the Boston Red Sox. spent months brainstorming ideas Over the coming decades, many of I knew brilliant people locally in on what it would take to create a the most important stories in the biotech, in robotics, in medical frst-class newsroom of passionate world will come out of life sciences. education, and in some of the most reporters, editors, artists, and Our mission is to uncover and important labs in America. It was multimedia producers. follow the biggest stories rising evident to me that many of the most out of this sector. Major, untold While Greater Boston has a critical compelling stories in life sciences stories will unfold on our site, as we mass drawing the best and the weren’t being covered at all — or in examine issues and questions that brightest in health and medicine, a very limited way. afect every human being. There major life sciences stories could is simply not enough coverage At the same time, I was and not be covered by focusing solely presently of these vital matters. continue to be passionate about on Boston. We had to build an STAT launches now to do this. helping to fnd new journalistic international workforce to cover

An authoritative editorial voice

STAT delivers fast, deep, and tough-minded journalism. We take you inside science labs and hospitals, biotech boardrooms, and political backrooms. We dissect crucial discoveries. We examine controversies and puncture hype. We hold individuals and institutions accountable. We introduce you to the power brokers and personalities who are driving a revolution in human health. These are the stories that matter to us all.

THE REGULARS IN THE LAB BUSINESS POLITICS HEALTH FIRST OPINION VIDEO

On Call

CASEY ROSS

Taking stock of the drug industry, Delivering a quick guide to what’s A daily infusion of news on the from the lab to the medicine chest new and notable in biotech forces shaping the delivery of medicine, in hospitals and beyond

Politics Global Health Business DYLAN SCOTT HELEN BRANSWELL & SHEILA KAPLAN REBECCA ROBBINS

Bringing you the latest Tracking how politics and policy Covering biotech, pharma, and developments afecting patients intersect with science and health care money in science and practitioners at a global scale

Revealing the stories behind people Detailing the joys and pains of Going beyond the headlines to living with limited time, their medical residency make sense of scientifc claims caregivers, and the issues they face

Keeping an eye on misconduct, Taking you inside labs to see Exploring how your medicines get fraud, and scientifc integrity within discoveries in action through an made through a bi-weekly podcast the medical world engaging video series

Meet the editorial leadership

RICK BERKE STEPHANIE SIMON GIDEON GIL Executive Editor Managing Editor, News Managing Editor, Enterprise

JEFF DELVISCIO JASON UKMAN PATRICK SKERRETT Senior Editor, Senior News Editor Editor, First Opinion Multimedia & Creative

The STAT community

STAT reaches a broad audience of laser-focused researchers, infuential business leaders, and powerful policy makers. Our comprehensive healthcare coverage draws everyone from healthcare providers to professionals and clinically-curious patients interested in keeping a pulse on the thriving world of health, science, and medicine.

1.5 MM 2.4 MM 34K MONTHLY MONTHLY UNIQUE NEWSLETTER UNIQUES PAGEVIEWS SUBSCRIBERS

AGE HOUSEHOLD INCOME

25-34 29% $100K+ 70%

35-44 32% $125K+ 48%

45-54 20% $150K+ 29%

25-54 70% TOP 4 STATES BY PAGE VIEWS 14% CALIFORNIA 13% MASSACHUSETTS 9% 81% 48% 64% 77% | 23% NEW YORK College Masters, Read STAT National vs. Educated MD or PhD for professional International reasons 5% TEXAS

SOURCES: Omniture, August 2016; DFP, July 2016; STAT Reader Survey, 2015

Readers who read STAT for professional reasons

INDUSTRY BREAKOUT

Healthcare Provider/Caregiver (24%)

Academia (15%) Biotech/Pharma (14%) Professional Services (13%) Association/Non Proﬁt (7%) Government (5%) Media (5%) Medical Device & Technology (5%) Insurance/Payer (2%) Venture Capital/Finance (2%) Manufacturing (1%) Other (9%)

0% 5% 10% 15% 20% 25% 30%

Advertising opportunities

STAT ofers unique native advertising opportunities designed specifcally for your needs – from establishing your brand as an industry thought leader to promoting an existing content program or blog. We can also work with you to create a custom program that seamlessly fts within the format and experience of STATnews.com for a truly native experience.

WHAT IS NATIVE ADVERTISING? a style… Native advertising is a style of advertising where the ad experience follows the natural form and function of the platform on which it appears an article… Most commonly, it is an article written by a sponsor that is formatted the same way as an editorial story engaging… STAT drives audience brand engagement through the use of our sponsored native advertising program FORM + FUNCTION

Native ads on STAT will match the format of our editorial content and are consistent with our user experience.

Advertising opportunities

Native card ad unit

STAT’s native advertising units mimic the editorial oferings and fow of the site, allowing users to engage with your content directly on STATnews.com the way they would engage with editorial content.

NATIVE CARD - Native card is a box unit designed to mimic an editorial article card that lives within the editorial fow of the site - Native card package includes a dedicated editorial article page - Article page opens when a user clicks on the native card unit - Content page layout is consistent with an editorial article page

UNIT INCLUDES - Sponsor name and logo - Headline (2-3 versions for A/B testing and optimization) - Article (200 to 500 words) - Visual assets

Advertising opportunities

Native breaker ad unit

NATIVE BREAKER - Native breaker is a high impact unit that creates a break within the editorial stream of the site - Breaker can drive to a brand site or a dedicated editorial article page on STATnews.com

UNIT INCLUDES - Sponsor Name and Logo - Headline (max 140 characters; 2-3 versions for A/B testing and optimization) - Body Copy & Call-to-Action (max 180 characters including spaces) - Image or Video

Advertising opportunities

Native unit user fow

NATIVE ARTICLE CARD NATIVE ARTICLE PAGE Native title card links directly to to native article page

NATIVE ARTICLE PAGE

NATIVE BREAKER UNIT Native breaker unit links to your choice of native article page or sponsor brand page

SPONSOR BRAND PAGE

Advertising opportunities

Newsletters

STAT delivers a regular dose of health, medicine, and science news directly to the inboxes of our dedicated newsletter subscribers. Leverage that engaged audience to natively promote your brand.

STAT NEWSLETTERS SPONSORSHIP INCLUDES - Morning Rounds (Daily) - ‘Brought to You By’ - The Readout (Daily) logo inclusion - Pharmalot (Daily) - Headline and 50-75 words of - First Opinion (Weekly) native text - Daily Recap (Daily) - Live URL driving to sponsor - Weekend Reads (Weekly) website or content - Cancer Briefng (Weekly) - D.C. Diagnosis (Weekly) - Zika in 30 Seconds (Daily) - Signal Podcast (Monthly) - Science Happens! Video (Monthly) - On Call (Daily, Coming Soon)

Advertising opportunities

Multimedia

VIDEO Watch science come alive through STAT’s variety of regular video content Science Happens! - Carl Zimmer, STAT national correspondent and a New York Times columnist, hosts this monthly video feature that takes viewers inside laboratories conducting cutting-edge biomedical research Boddities - STAT reporter Megan Thielking takes an in-depth look at the seemingly strange things our bodies do to fnd out why they do it Explainer - STAT explains complicated scientifc concepts through digestible, engaging graphics

PODCAST Engage with our dedicated listeners through Signal, STAT’s biweekly podcast that explores how your medicines get made Signal Podcast - Hosted by Luke Timmerman and Meg Tirrell, Signal sorts through the food of health and medical news to deliver stories of the next development, controversy, or breakthrough that will afect us all - It explores the characters and the dramas behind today’s medicine, from biotech boardrooms, to research labs, to your corner pharmacy

MULTIMEDIA SPONSORSHIPS INCLUDE - Pre-roll (15 seconds audio/video) - 100% SOV of surrounding ad units - 100% SOV of corresponding newsletter

Advertising opportunities

Custom content

STAT can work with your team to create custom content that promotes your brand through STAT’s trusted voice.

CUSTOM CONTENT - Custom content produced by the STAT team highlights your brand in a native way, organically connecting with our dedicated readership - Content lives on STATnews.com within the site’s editorial format - STAT promotes the content via our native ad units

CONTENT OPPORTUNITIES INCLUDE - Articles - Listicles - Interviews - Videos - Multimedia - Infographics - Illustrations

Advertising opportunities

Standard units & targeting opportunities

STAT ofers the following standard IAB advertising units that run across STATnews.com:

IAB ad specs

AD TYPE AD SIZE ( px) FILE SIZE FILE FORMATS ANIMATION 300 × 50 Big Box 300 × 250 100k gif, jpg, html5 15 seconds max Leaderboard 728 × 90 100k gif, jpg, html5 15 seconds max Half Page 300 × 600 100k gif, jpg, html5 15 seconds max Mobile Banner 300 × 50 100k gif, jpg, html5 15 seconds max

728 × 90

300 × 250

STAT can reach your target audience via the following third party targeting capabilities:

GEOGRAPHY AUDIENCE DAY/TIME - City - Demo - Day of week - DMA - Industry - Time of day 300 × 600 - State - Occupation - County - Education

CONTEXT DEVICE - Section - Smartphone - Keyword - Tablet - Writer - Desktop

Events

STAT can execute a custom event for your brand based on your objectives and target audience.

EXAMPLE EVENT OPPORTUNITIES - Moderated panel discussing key developments and topics within life sciences - Intimate working groups and report generation - Target audience networking events

EXAMPLE SPONSOR INTEGRATIONS - Approval over topics, participants, invitee list - Introduction and sponsor perspective on topic - Premium seating for sponsor guests - Logo and branding included on all event collateral and promotion - Distribution of brand literature - Event hosted at brand location

People are talking about STAT

The buzz on Twitter “ At least three times in the last 30 days, something @statnews has published has been really helpful to my reporting. Keep ‘em coming, guys.” —Nora Kelly, The Atlantic Politics writer, 1/5/15 “ Great reporting and newsletter by @statnews. Happy to see others like @prweek taking notice.” — Jim Davis, Executive Vice President of Advera Health Analytics, 12/31/15 “ Also just me, or does it feel like @statnews is now running away w biomedical journalism? So much great stuf so often.” —David Shaywitz, Forbes Healthcare writer, 12/29/15 “ Great and exciting new addition to the landscape of science journalism.” — Anahad O’Connor, The New York Times Science and Wellness Reporter, 11/5/15 What media outlets are saying

“Stat may be just what the doctor ordered” “ Nearly four months after its launch, it’s more apparent than ever that STAT is the media startup to envy. The new —PR Week, 12/29/15 national publication dedicated to covering health, medicine, “ Gene editing has the potential to address serious genetic and science has the structural support of a traditional diseases. It could also be used to enhance human abilities outlet—in this case, the Boston Globe—and a large staf or even make glow-in-the-dark children, as science writer that, collectively, has at least a century of journalism Sharon Begley points out in an excellent article summing experience behind it. At the same time, STAT up the forum.” has a distinctly entrepreneurial agility and energy, and the freedom to carve out a unique voice for itself.” —Slate, 12/3/15 — Columbia Journalism Review, 2/23/16 “ The site is of to a promising start - journalists have already broken news, including a pair of scoops last month on “The multimedia is often gorgeous, striking, even funny.” President Obama’s nominee to lead the FDA removing his —NPR, 11/5/15 name from scientifc papers and Bernie Sanders rejecting a donation from Turing Pharmaceuticals CEO Martin Shkreli.” “ It’s one of the most ambitious media launches in recent years.” —CNN Money, 11/4/15

HONOREE IN THREE WEBBYS Only two months after its launch, STAT was selected among 13,000 entries as an ofcial honoree in three categories. Mobile: Health | Web: Health | Web: Best Writing (Editorial)

Brand partners

Contact

Find out how we can start working together today.

Angus Macaulay, Chief Revenue Ofcer [email protected] 617-929-3329

Peter Bless, Sales Director [email protected] 617-929-7316

Chantel Arroyo, West Coast Sales Manager [email protected] 917-363-5749

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