News and Views
Vol. 6 No. 2 The Journal of Medical Activism Summer 1991 DOC EffortsSpark Major Universitiesto DivestTobacco Holdings
The tobacco divestment movement a new national campaign championing vices and materials to further the cause represents a dramatic new initiative to the proposition that it is unethical to profit of divestment. promote a smoke-free society. This ef from tobacco addiction. The TOP re Last year while a student at the fort originated in 1981 when DOC Founder ceives guidance from an advisory board Harvard School of Public Health, DOC Alan Blum, MD, was instrumental in per of individuals who have distinguished member Phil Huang, MD, MPH, created suading the American Medical a radio advertisement in a course Association (AMA) to eliminate taught by media expert Tony several million dollars worth of Harvard's reason for divestment of its Schwartz. The advertisement tobacco stocks from its retire tobacco holdings was "a desire not to be pointed out the hypocrisy of ment fund . By 1986, the AMA associated as a shareholder with com Harvard President Derek Bok's was officially encouraging uni panies engaged in significant sales of call for university leadership in versities with medical schools to demonstrating strong moral and divest their tobacco holdings . In products that create a substantial and civic values, while Harvard con 1984, DOC created Project unjustified risk of harm to other human tinued to invest in the tobacco SNUFF (Stop Noxious University beings." industry. The advertisement was ~ Funding Forever) which targeted ------ aired on the Harvard radio station Illinois universities with medical and generated local media atten schools and succeeded in convincing the themselves in the struggle to bring to tion. At the same time , Dr. Huang began University of Illinois to drop its tobacco bacco use under control. Much of the working with a student representative to stocks. work of the TOP is performed by pro the University's Advisory Committee on In 1990, the Tobacco Divestment health advocates throughout the coun Shareholder Responsibility (ACSR). The Project (TOP) was formally launched as try, for whom TOP provides support ser- continued on page 3 Philip Morris Promotes Bill of Rights, f?iscourages Free Speech
Philip Morris' Benson and Hedges Blues Festival began its five-city tour around the nation in Houston, and DOC created a print counter-advertising cam paign to draw attention to the cigarette sponsored blues festival. DOC Founder and Chairman Alan Blum, MD, and Eric Solberg, DOC ex ecutive director , submitted the counter advertisements to the Houston Chronicle, the Houston Post and Public News, a Houston weekly newspaper. Public News printed DOC's advertise ment, which featured the slogan "Don't them cancer pushers give ya The Blues?" on June 5. The same advertisement also appeared in the Houston Post on June 9. A different advertisement featuring the slogan "Benson and Stenches gives HoustonThe Blues"appeared in the Hous- This bench waspart of DOC's counter-advertisingcampaign against the Bensonand continued on page 12 Hedges Blues Festival in Houston. DOC News and Views The Journal of Medical Activism Summer 1991
Editorial Journal of Family Practice Children at Risk Plans Special Issue on by President Jimmy Carter World Tobacco Pandemic Children represent the future. In nations. Even in the United States On December 5, 1983, The ternational leaders at the first World minimal efforts are made to restrict ad Medical Journal of Australia made Summit for Children held this past Sep vertising or to ban sales of tobacco to history. It was the first major medi tember focused universal attention on minors. cal journal in the world to publish an the needs of children for the coming Most people who start smoking do entire issue devoted to the world decades. Heads of state have pledged so before the age of 19 and are easily tobacco pandemic. Until that spe their support and committed their coun addicted, many for life. This has re cial issue of MJA, there had not tries' resources to specific goals for sulted in approximately 390,000 deaths been a single journal which focused improving the quality of life and health a year related to tobacco use in the on the economic, political, social, of children by the year 2000. United States alone. personal and professional aspects One of those goals has to be a The large multinational tobacco of tobacco. The special issue be decrease in tobacco use, which poses companies are now shifting their focus came a world-wide reference. It the most serious health threat for chil to developing countries . In these coun was followed in December of 1983 dren and adolescents in the next cen tries children and adolescents, along by an issue of the New York State tury. Steps must be taken to outlaw the Journal of Medicine titled ''The advertising of cigarettes and tobacco "It is very sobering for me to World Cigarette Pandemic" (later products and to discourage the use of know that more Colombians published in book form) and then tobacco. Some outstanding leaders by "The World Cigarette Pandemic die smoking American have taken a stand and implemented Part II," the July 1985 issue of the programs against tobacco advertising. cigarettes than ~mericans New York State Medical Journal. Their courageous actions must be emu die using Colombiandrugs." All three issues were edited by lated by enlightened leaders of other -- Jimmy Carter Alan Blum, MD, DOC founder and Dallas Observer chairman. Dr. Blum has been writ OOC Ne.ws and Views is a publication of ing and encouraging others to write (April 19, 1990) DoctorsOught to Care. ·oocis-a coalition ot about the world tobacco pandemic he~lthprof ~~;;ionalsand othercon_'camedif')di for over 13 years. vidualshelping to edu98\ethe Pf'bli~, especially young people, about tfje ~aior pr!ventable with women of child-bearing age, are Dr. Blum is teaming up with <,:aus1l'sof poor he~l~~al')d h1gti med 1~I costs. prime targets for sophisticated adver Rick Richards, MD, associate edi bur focus· is the "Killerhallit s" with partjcular tising and marketing campaigns. These tor of the Journal of Family Prac emphasis.on counteractfn(rthe p.romotionof children's lives are at risk. The tobacco tice, to produce another special pub tobaccoand alcohol. DOC's profe.ssionalaim is to tap the filghest possibl~ie v_elof commtt companies are counting on these groups lication dealing with the world to ment and involvement in U:i~ir' commuofti~s to increase their sales. The tobacco bacco pandemic. Like the first fromptiy sicians,medical stu~ls i <>lt)8fhealth companies' efforts to entice and se three, it will deal with all aspects of professioi:ials,bu stness leadersM i,!all oltier duce children and adolescents into a the pandemic and will include a citizens. boc is uniqueamong fiealil:iorgag r zations in being solely <;oocemedwfihliealth lifelong addiction to nicotine is focus on practical things that physi promotion,and has pio'neeredthe c9ncept:of unpardonable. Heads of state must cians can do in their offices, with paid advertising l:!ime~ a( reducing lethal take a stand now to support advertising their patients and as individuals or lifestyles. Fo( m·ore fnto·rmation, Y!'riteto : ·/, bans and marketing restrictions for to with the leaders of their communi Doctors Ou~ht to-Car.~ bacco. The health of the world's chil ties. 5510 Greenbriar~Suite ·235 dren, who are each nation's future, must Through DOC News and Views, Houston, TX'tTOpS become a global priority. the Journal of Family Practice is (713) 798 • T/.29 Roprlmod wllh perm/ulon from 1/ltt J,nusry 1991 World issuing a call for manuscripts to be He,,llh Org•nlzatlon Tobacco Alen Alan Blum, MD considered for inclusion in the spe Founder·and Chairman cial issue. Due date for the manu Enc,Solberg Thank you for your scripts is Oct. 1, 1991. They should ExectJtiveDirector continued support of DOC! be submitted according to JFP Rick Richards, MD Your contributions make this manuscript guidelines and sent to Editor, dbC ,News and Views' newsletter and other DOC Paul Fischer, MD, Editor, JFP , l;lhonda C. Craig pro-health activities possible. HH-101, Medical College of ManagingEditor, bdc News!Jnd Vlews Georgia, Augusta, GA 30912.
2 DOC News and Views The Journal of Medical Activism Summer 1991
DOC EffortsSpark Major Universities to Divest Tobacco Holdings searchers about tobacco during the past movement was led by a graduate student 50 years," Dr. Blum wrote. "The only in the school of Public Health, Dr. Carl (continued from page 1) defensible purpose in holding tobacco Latkin. His efforts began by gaining the ACSR subsequently made a unanimous stock is to use it to vote to end the support of the deans of the schools of recommendation to the Harvard Corpo companies' cynical-promot ion of tobacco medicine and public health and were ration that it establish a policy prohibiting to new markets ." followed by his delivery of an address to future purchase of tobacco stocks. A In January 1991, Dr. Kenneth Kizer, the Board of Trustees. In spite of a petition calling for Harvard's divestment director of the California Health Depart personal appearance by the chairman of was signed by over 300 students and ment, received national acclaim after Philip Morris and the fact that a Johns faculty in the School of Public Health. sending letters to universities throughout Hopkins faculty member is on the Philip These efforts led to the announcement in his state as well as to the State Teachers Morris Board of Directors, the trustees May 1990 that Harvard had divested Retirement System and the Public Em- voted unanimously in favor of divest almost $60 million worth of ment. tobacco stocks because of "a Tobacco Divestment Milestones DOC has played an active desire not to be associated as role in divestment efforts at 1981 : American Medical Association eliminated several million a shareholderwlth companies Rice University. DOC funded dollars worth of tobacco stocks from its retirement fund . engaged in significant sales of the airing of another Tony products that create a sub 1984: Project SNUFF (Stop Noxious University Funding Forever), Schwartz-produced radio ad stantial and unjustified risk of created by DOC, succeeded in convincing University of vertisement which targeted harm to other human beings.'' Illinois to divest its tobacco stocks. Rice University President Dr. The university also formally George Rupp, using excerpts adopted a policy "prohibiting 1990; Tobacco Divestment Project (TDP) formally launched as a from his 1990 commencement national campaig n. Harvard divested of almost $60 million future purchase of stock in address to point out inconsis worth of tobacco holdings. The Board of Trustees of City companies producing signifi University of New York voted to divest its $3.5 million of Philip tencies between his public cant quantities of cigarettes or Morris stock . The City o, Pittsburgh and Robert Wood statements and the university's other tobacco products ." Johnson Foundation divested their tobacco holdings. Reso decision not to divest its to That same month, the lutions calling for tob acco divestment were introduced in bacco holdings. Board of Trustees of City Uni Massachusetts, Wisconsin, Oregon and Pennsylvania. Ameri• . Atthe UniversityofTexas , versity of New York (CUNY) can Public Health Association adopted a policy statement senior student Ron Turk, aided voted to divest tts $3.5 million calling for tobacco divestment. Divestment efforts underway by DOC, has successfully mo of Philip Morris stock aftertrust in California, spearheaded by Dr. Kenneth Kizer, director of bilized political support in the California Health Department. ees and TOP board member - Texas for the tobacco divest Edith Everett noted that own 1991 : Johns Hopkins University announced divestment of Its ment movement. The State ing stock in a company ''whose tobacco holdings after Board of Trustees voted unanimously Board of Health, the Texas purpose is to addict as many in favor of such action. The Texas State Board of Health, Medical Association and Texas young people as possible to a Texas Medical Association and Texas Governor Ann Richards Governor Ann Richards have lethal drug , calls our educa publicly spoke out in favor of tobacco divestment. Divest publicly spoke n out in favor of tional leadership into question.'' ment efforts underway at Rice University . divestment. Although the Since then, the City of Board of Regents narrowly Pittsburgh and the Robert Wood John ployees' Retirement System, strongly en voted against divestment by the Univer son Foundation have divested their to couraging their elimination of tobacco sity of Texas System , (a 4-4 tie vote was bacco stocks, and resolutions calling for related holdings. He noted the irony that decided by the dissenting chairman), the tobacco divestment have been introduced while his public agency is engaged in an discussion led to passage of a resolution in Massachusetts, Wisconsin, Oregon extensive anti-smoking effort , other banning smoking from all University of and Pennsylvania. The American Public branches of government are investing in Texas facilities. Health Association (APHA ) has adopted tobacco companies. Media attention to DOC members are encouraged to a policy statement calling for tobacco Dr. Kizer's stand has increased public get involved in this issue by determining divestment and is developing a plan to awareness of the issue and generated the holdings in their state, medical school, actively promote the issue. added pressure on the institutions to di hospital, etc, For further information or In October 1990, Dr. Blum addressed vest. The student governing body repre assistance, contact Dr. Phil Huang (As• the subject of tobacco divestm ent by senting all of the University of California sociate Director of the Tobacco Divest universities in the Chronicle of Higher schools is also discussing efforts to ment Project) at (217) 785-1873 . Also, if Education. "For a university to continue support Dr. Kizer's initiative. you are aware of other institutions not to hold a stake in a tobacco company In February 1991, Johns Hopkins mentioned in this article that have di shows contempt for the very knowledge University announced the divestment of vested their tobacco holdings, let DOC that has been gained by university re- its tobacco holdings. The Johns Hopkins know so we can spotlight them as well.
3 DOC News and Views The Journal of Medical Activism Summer 1991
EPAa Health Hazard? DOC SponsorsBooth at Kidfest in Albuquerque Humorous lyricist Jim Terr The tobacco industry has been had kids singing the DOC pulling out all stops to prevent the message at a DOC-sponsored Environmental Protection Agency booth during Kidfest in Albu (EPA) from releasing the final draft of querque. The event, held May the technical compendium on envi 4-5 at Tiguex Park, featured ronmental tobacco smoke. Although booths, exhibits and activities the report was completed in April of aimed at kids. 1991, it has not yet been released. Jim constructed a large The third of three reports, it con replica of a cigarette package sists of a scientific review of the litera to mark the DOC booth. How ture. The first dorurnent deals with risk ever, the "brand" name on the assessment. The secord is the policy package was "Don't." Kids guide.These first two have been circu sang along with Terr and lated for comment and are in the final walked away with free posters revision phase. The third document Jim Te" spreads the DOC message through music. and stickers. was called for by Congress because it wanted to know not only about the cancer-causing effectsof ETS but also to examinethe correlation between ETS Smokefree Educational Services and heart disease. In an AssociatedPress story on the Triesto BuyShea StadiumBillboard report,DOC Founderand ChairmanAlan Blum,MD, predicted, "Governmentjust The Philip Morris ~ontract with the nity to replace that anti-health message doesn't dare go the limit in challenging Mets for billboard space at Shea Stadium with a pro-healthmessage and notlose any a big, financially powerful industry." expires in September, and Smokefree moneyin the process,"Chemer said. The tobacco industry has gone to Educational Services of New York has New York Newsday (Jan. 23, 1991) such unprecedented lengths to pre offered to purchase the billboard space quoted Jim Ross, marketing VP for the vent the report from being released, and matchthe $240,000 that Philip Morris Mets, as saying, 'We have to see what including having six members of their was paying for its Marlboro advertise legislation comes down, what the club Center for Indoor Air Research ap ment. The Mets refused to even discuss wants to do. You also have to look at the pointed to the EPA's Advisory Board, the offer or give any information. fact that Marlborois a long-time[1 Oyears] pressuring the EPA to drop Dr. David Joseph Chernerof Smokefree Edu sponsor." Ross was referring to legisla Burns from the board (later reinstated) cational Services said, "We are outraged tion pending in the City Council which and continual lobbying to get the re at the Mets' refusal to talk with us. Philip would ban tobacco advertising in city ports delayed and/or watered down, Morris uses the New York Mets to asso owned stadiumssuch as Yankee and Shea. one must assume they think the report ciate smoking with a healthy sport and to ''Smokefree Educational Services is will be extremely damaging to tobacco convince children that being an athlete certainly to be commended for not only industry profits. goes hand in hand with being a Marlboro going after the right target, the highly Although the report has not been Man. Philip Morris strategically places visible tobacco and sports connection, released to the public, a draft was Marlboro billboards in frequently tele but even more so for 'putting their money given to the tobacco industry for their vised camera angles to circumvent fed where their mouth is,' so to speak," said comments. A lengthy letterfrom Rep. eral law which prohibits cigarette adver DOC President Rick Richards, MD. Thomas Bliley (R-Va.) expressing the tising on television." Ahron Leichtman,a pro-healthactivist tobacco industry's concerns to the Cherner points out that the Olympic who lobbied Corgress to ban smokirg on EPA apparently worked. The study Committee does not allow tobacco bill corrmercialairliners, wrote a letterto Base will be sent out for another review. boards in Olympk:stadiums,the Minnesota ball CommissionerFay Vincent on May 2 If the tobacco industry is working Metrodomevotedunanimo usly to remove asking if leadersof the sportwould consider this hard against the EPA report, then its cigarette billboard, Dodger stadium banning smokirg in ballparl 4 DOC News and Views The Journal of Medical Activism Summer 1991 "Zap! Bang! Puff?" Tobacco Ads In DOC MembersReceive Video Games Are Far From Dead Mead JohnsonAwards Over a year and a half ago, after Philip Morris claims it had no knowl Three DOC memberswere among DOC first revealed that cigarette and edge of the use of its trademarks in the twenty outstanding family practice alcohol ads were appearing in electronic video games, even though an Austra residents nationwide selected to re video games, and a year after Philip lian Marlboro executive in Sydney was ceive the 1991 Mead Johnson Awards Morris lawyers contacted one video aware in 1982 of the Marlboro ads in the for Graduate Education in Family Prac game manufacturer, SEGA, to make video game Pole Position, saying, "We tice: them stop using the ads in the video have to keep up with and be aware of all Matthew Cline, MD, a resident in games, it's still business as usual. our promotions" (Medical Journal of the family practice program at Ander In a follow-up story to the one car Australia, March 5, 1983). son Memorial Hospital in Anderson, ried by the Associated Press in 1990, Moreover, in Europe, a division of S.C.; Paul Raeburn and his colleagues went Philip Morris has been marketing a com Allen Naylor, MD, a resident in the to several cities around the U.S. and puter game called "Sunny Shine: On Department of Family and Preventive found that, other than the machine at the Funny Side of Life" in Germany , Medicine at the University of Utah in Putt-Putt in Augusta, Ga. (where DOC Switzerland and Austria. The game is Salt Lake City; and members first noticed the videos), no lined with logos of L&M cigarettes Bernarda Mullek Zenker, MD, a changes have been made. (manufactured by Philip Morris) and the resident in the University of Oklahoma Days after the second Associated player directs Sunny to talk with people Department of Family Medicine in Okla Press article appeared, Philip Morris pub and walk around in a cartoon setting. homa City. licly announced that it was filing a One scene features Sunny's car being The award recipients are chosen multimillion dollar lawsuit against SEGA. destroyed by a steam roller, but Sunny based on leadership ability, commu Again, nothing has been heard from Philip is safe because he~chose to be buying nity involvement and exemplary pa Morris since and the video games still some L&M's at a nearby tobacco shop. tient care. DOC commends these keep sucking in those quarters, flashing The game plays on PC's, Amiga, Atari physicians for their achievements. those Marlboro ads. and Commodore. DOC Principles Incorporated into Medical School Curriculum DOC has been inte been that the students come up with grated into the medical counter campaigns very similar to the school curriculum at the Uni approach DOC has been using for the versity of Nebraska College past 13 years . The students dissect of Medicine as part of the and analyze the techniques used to sell senior medical student Pre tobacco and also identify the target ventive Medicine elective. groups . Most students express ex This elective , among the treme discomfort about the values con most popular in the school, flict they experience by playing ad teaches students ''hands-on" vertising executives trying to sell patient counseling and re tobacco . quires students to give a The primary skill learned through "DOC Talk''to a local public the role-playing experience is the ability school. to think through the tobacco advertising Besides giving a "DOC and develop effective counter strate Talk" for a class of local gies for use within their own practices. school children, the students Led by Dr. Paul Paulman, students at the University of The elective is administered by Paul participate in role-playing Nebraska College of Medicine portray advertising Paulman, MD, in the UNMC Depart exercises in which they are executives plotting a cigarette marketing campaign. ment of Family Practice (600 South advertising executives in an 42nd St., Omaha, NE 68198-3075, agency that has just landed a big to bacco products and trouble shoot po 402-559 -6818) and coordinated by bacco account. During the brainstorm tential problems the campaign may Margaret Safranek in the UNMC De ing session, students examine ways to cause. partment of Preventive Medicine and design an advertising campaign for to- The results of these sessions have Karen Brodersen. 5 DOC News and Views The Journal of Medical Activism Summer 1991 SullivanSpeaks Out on Tobaccoand Sports STATConference Planned Secretary of Health and Human In April, Dr. Sullivan asked owners The Second Annual ST AT Com Services Dr. Louis Sullivan has made it of al I public and private arenas and parks munity Organizers Conference will clear that tobacco advertising and spon to stop letting their complexes be used be held in Springfield, Mass ., sorship have no place in the sports arena. for tobacco-sponsored sporting events, August 21-25. Co-sponsors include This is a message DOC has been con and he asked sports promoters to stop DOC, Bay State Medical Center and veying since its inception in the 1970s. accepting tobacco companies as spon Ba y State Health Systems , "Certainly all of us are concerned sors. He called on sports fans to recog Children's Medical Network Tele that targeted tobacco advertising , in nize that when a sporting event is spon thon and the Massachusetts Medi cluding the sponsorship of athletic sored by a tobacco company , it is being cal Society. Speakers include DOC events, may perpetuate smoking by used to promote tobacco use and to members Alan Blum, MD, Bob Jaffe, adults and lure young people into a decide whether or not they want to sup MO, Ron Davis, MO, and Greg smoking habit," Dr. Sullivan said. port that kind of promotion. Connolly , ODS. The three-day event "I am shocked that advertisers and George Vecsey wrote in the New includes 20 workshops covering a the tobacco industry continue to paint a YorkTimes(April14, 1991): "(T]obacco number of programs that have been misleading picture about smoking. Even companies are not foolish . Callous , sly, proven to work in local communities though the carnage of smoking is well mendacious, avaricious, dangerous, around the country . Attendees will documented, we still see young, good contemptuous, contemptible , yes. But gain information and a network of looking, seeming ly healthy models in not foolish . Instead of paying desig resources and individuals to assist their ads. We know that a cigarette is the nated athletes to plug their products, in developing successful local pro only legal product that, when used as they went out and bought up entire grams. Plus, each will receive the indicated, causes death . Advertising sporting events ." STAT Community Organizer's Re that paints a different picture, especially "The disgraceful trade-off in Ameri source Manual. Contact STAT (121 targeted advertising which is designed can between profits and good health Lyman Street , Suite 210 , Spring to lure young people , women, minorities must stop!" Dr. Sullivan'sa id. "But it will field, MA 01103 or call 413-732 ~ or bluecollarworkers, is dishonest , irre stop only when our citizens rise up and 7828) for more information . sponsible and unconscionab le," say, 'Enough -- no more!"' TobaccoCompanies Find Ways To Cash In on Desert Storm Although North Carolina DOC Presi advertisement for Camel Filterscigarettes . certs at several military bases. One such dent Adam Goldstein, MO, and medical Tim Karnes, organizerof the effort, refus~d concert took place on July 12 at Fort Ord students from the University of North to allow the magazines to be shipped Army Base in California. Carolina at Chapel Hill succeeded in get without the cigarette advertisement. At a recent air show by the Blue ting the Pentagon to stop shipments of Philip Morris sent its employees to Angels at the Naval Air Station in Miramar, free cigarettes to the troops stationed in various stateside military bases to get Calif., the team of precision military air the Persian Gulf, the battle wasn't over. family members to record Christmas craft had its thunder stolen by a 15-foot The tobacco companies found otherwa ys messages included with greeting cards inflatable pack of Came l cigarettes and to get their messages to the military per resembling Marlboro advertising scenes. its "spokesman," a giant cartoon camel sonnel as well as to cash in on the patriotic Philip Morris , directly defying the with a three-foot long cigarette. Kids wave that has swept across our country. Pentagon's ban on cigarette samples to were drawn to this attraction which fea Lorillard Tobacco Company added the troops , sent Philip Morris "care pack tured free cigarette lighters, hats, and "patriotic" yellow stripes at the corner of ages" which included a variety of PM tote bags all bearing the Camel logo. ads for Newport, True and Kent ciga products like cheese, Jell-O and Marlboro. Howard Mitchell, a former Air Force rettes. Bob Garfield of Advertising Age According to Sera ya Nelson, in Army pilot and president of the Americans for commented , "Yep, God willing, everyone Times (June 17, 1991). "Some of the Non-Smokers ' Rights in San Diego, wrote of our soldiers, sailors and airmen will best-selling cigarettes were available in letters to the Department of the Navy come back alive, so Lorillard can re the Persian Gulf region at less than two protesting the tobacco sponsorship of commence killing them." thirds the price at military outlets back the event. Secretary of Defense Dick The Associated Press reported in home. And despite a military ban on such Cheney issued a directive stating that the January that a shipment of more than donation, tens of thousands of free ciga military's sponsorship guidelines will be 200,000 donated magazines bound for rettes foundtheirwaytoOperation Desert revised so that tobacco ads will no longer U.S. military personnel in the Persian Storm. According to media reports, they be permitted. Indeed, Secretary Cheney Gulf was held up by the Defense Logis arrived via military cargo planes." decided not to allow tobacco or alcoholic tics Agency because the magazines were As part of the Marlboro Concert Se beverage companies·to sponsor any USO wrapped in a special cover containing an ries, Philip Morris has scheduled con- events. 6 DOC News and Views The Journal of Medical Activism Summer 1991 ChapterNews Cincinnati DOC Makes House Call to RJR Ma11gnantAuto Show In an effort to counter Magna cigarettes' sponsorship of a custom auto show, the Cincinnati Chapter of DOC held a Youth Outreach Activity on the sidewalks outside the convention center where the show was being held. Magna, a brand of cigarettes recently introduced by AJA Nabisco, is the interna tional sponsor of the ISCA auto shows and AJ Reynolds uses images of hot rods and rebellious "James Dean" characters to sell the brand . Magna's target market appears to be teenage boys and sponsorship of a custom car show appears to be an ideal way to attract that market. Inside the auto show, anyone who claimed to be 21 or older (no proof of age was required) could receive free Magna ciga- Cincinnati DOC members spread the pro-health message outside the RJ Reynolds rettes. In addition, anyone attending the Malignant Cigarettes Auto Show. event could receive free Armour All (in a Magna box), enter the hour ly raffle for other Magna gifts ~miniature town featuring a Magna factory, a Magna train, a or join "Club Magna" to receive ''valuable" discounts on Magna warehouse and little Magna billboards tucked in cigarettes. Free photos beside the Magna hot rod were every possible location. It was pure advertising aimed offered to attendees . directly at the teenagers and children who crowded around The highlight of the massive Magna display was the display to drive the model ca rs and check out the "Magnaland," a large model racetrack for slot cars where "neat -o" town . teenagers and children could race electric cars around a Outside, Cincinnati DOC members protested with pro health signs and gave away buttons and Upcoming Stops on the MaugnantAuto Show Circuit stickers. One DOC display featured actual lungs from smokers displayed in plastic bags Ocean City, MD Sept. 20-22 13th Annual Ocean City Magna Auto Show, so that viewers could see and feel emphy Ocean City Convention Center Edmonton,AB Oct. 18-20 16th Annual World of Wheels Motorsports Expo, sema and lung cancer. These were a huge Edmonton Northlands hit with kids. The back of DOC's display Roanoke/Salem, VA Oct. 18-20 3rd Annual Roanoke Valley Custom Car and featured "Joe Camel,"the stiff character from Truck Show, Salem Civic Center Camel cigarettes , looking not-so-smooth Allentown, PA Nov. 9-11 33rd Annual Allentown World of Wheels, AG Hall Portland,OR Nov. 8-10 24th Annual Hanna Car Wash World of Wheels, with a Patriot missile stuck in his snout. Portland Memorial Coliseum During the afternoon , several workers Long Beach, CA Nov. 16-17 32nd Annual Championship MAGNA Auto Show, from the Magna Car Show came outside to Long Beach Arena express their concern regarding DOC's edu Mobile, AL Nov. 15-17 12th Annual Magna Auto Shows World of Wheels, Mobile Civic Center cational activity. They said that many of the Seattle, WA Nov. 15-17 23rd Annual Al's Auto Supply AutoRama, participants and sponsors were upset about Seattle Center - Coliseum the "bad name" DOC's truthful exhibit was Salt Lake City, UT Nov. 23-24 18th Annual Coors AutoRama Motorsports Expo, giving the car show. Apparently, several Salt Palace II Wilkes-Barre, PA Nov. 22-24 14th Annual Magna Auto Shows World of Wheels, concerned parents had deliberately dragged Kingston Armory their children away from the colorful, fam Denver, CO Nov. 28-Dec. 1 28th Annual CARQUESTWorld of Wheels ily-oriented Magna displays inside. One MotorsportsExpo , Currigan Hall such worker remarked in frustration that Houston, TX Nov. 28-Dec. 1 32nd Annual Chief Auto Parts AutoRama, Astra Domain people like DOC were making it very diffi Atlanta, GA Dec. 6-8 25th Annual World of Wheels, Georgia World cult for the Magna Car Show. A doctor who Congress Center overheard the remark said that the tobacco Ft. Wayne, IN Dec. 6-8 33rd Annual Rod and Custom Auto-Rama, Allen industry had been making it very difficult for CountyWar MemorialColiseum Exposition Center doctors and their patients as well. 7 DOC News and Views The Journal of Medical Activism Summer 1991 ChapterNews Houston DOC Hosts 2nd Emphysema Slims Houston had a new holiday to cel Houston player who has won several assistant director for Houston's Depart ebrate this year on April 13. Nobody got American Tennis Association national ment of Parks and Recreation. the day off, but Houston Mayor Kathy titles. David Latin, former star of the Also makingguest appearances were Whitmire proclaimed April 13 Houston's Golden State Warriors, Phoenix Suns, MartinaNosmokanova, the BarfboroMan, first "Throw Tobacco Out of Sports Day" Harlem Globetrotters and Texas West- hacking wheezing Filipe Morris execu in honor of the Houston Emphysema tives, Mr. Camel Cartoon and the Dakota Slims Celebrity Tennis Tournament. DaCough DaCancer gir1s. While Philip Morris brought its annual The idea for Emphysema Slims be Virginia Slims Cigarette Tennis Tourna gan in January 1978 when family physi mentto Houston'sWestside Tennis Club, cian Alan Blum, MD, led a group of 30 the Baylor College of Medicine Chapter health professional members of DOC on of DOC and the American Lung Associa a house call to the Virginia Slims tourna tion/San Jacinto Area held the Emphy ment to call attention to the devastating sema Slims Tournament at the Homer health and economic toll caused by to Ford Tennis Center in MacGregor Park bacco in America. In 1983, the MedicalCollege of Georgia chapterof DOC in Augustacreated an an nual EmphysemaSlims CelebrityTourna ment and teaching clinic wtth the slogan ''You'veCoughed Up Long EnoughBaby." (Above) Houston City Councilman Dale A NationalEmphysema Slims was held Gorczynski presents a proclamation from in Santa Fe, New Mexico,for the past two Houston Mayor Kathy Whitmire declaring years featuring Olympic gold medalists, Houston's first 'Throw Tobacco Out of Hollywood stars and tennis pro Andrea Sports" Day. (Left) Martina Nosmokanova Jaeger, once the number2 ranked player celebrates victory over the Filipe Morris in the world. These celebrity figures executive. (Below, L-R) Tennis pro Leonardo Johns and DOC Executive Di continue to be outspoken in condemning rector Eric Solberg speak to a groyp of tobacco-sponsoredsports, particularly the kids before the tournament. Virginia Slims Tennis Tournament. "Theerll)eror is not wearingany clothes,"said Dr. Blum. "It'stime for the mass mediato startcondemning tobacco companies and their allies and stop glorifying a stale cigarette promotion disguised as a tennis on April 13 and 14. tournament. Ironically, the Hous "It's sickeningto see a cigarettecom ton Chronicle, which claims to be pany calling the shots in women's ten committed to improving the health nis," said medical student Karen White, of our community and educating president of Baylor DOC. "Especially our children, was listed as the prin when lung cancer has now surpassed cipalco-sponsor of the VirginiaSlims breast cancer as the leading cause of event. What a shame for a leading death from cancer among women." newspaper to be a part of a ciga Recent Baylor College of Medicine rette company promotion. We're graduate and DOC member Kevin Reidy, hoping they'll support our healthful MD, coordinated the Houston Emphy event next year, which is dedicated sema Slims which featured local athletes em University (a member of the only to raising a smoke-free generation." committed to tobacco-free sports and to NCAA championship team ever from Lexus was also a sponsor of the setting a better example for teenagers Texas) came out to show his support for Virginia Slims event. Houston DOC had and children. Tennis pros included tobacco-free sports as did Elmo Wright, among its sponsors the local Mercedes Leonardo Johns, tennis pro at Homer former professionalfootball playerforthe arid BMW dealerships as well as Na Ford Tennis Center, and Ann Eaton, a KansasCity Chiefs,and Leonard Ganther, tional DOC. 8 DOC News and Views The Journal of Medical Activism Summer 1991 Chapter News Tennis Tournamen t; Augusta DOC Hosts 7th The 7th annual Emphysema Slims was "a way of supportingAugusta DOC potential congressional candidate Pam Celebrity Tennis Tournament in Au efforts while at the same time recogniz Schriver of Maryland. gusta, sponsored by the Medical Col ing the tremendousamount of work Syed "Indeed, she is a hero and inspiration lege of Georgia chapter of DOC, at and his committeemembers put into this to aspiring young tennis stars," Barnard tracted more than 50 top players from year's tournament,"Reynolds said . said. "However, had Pam Schriver ever the two-state area as well as a large Augusta Mayor Charles Devaney been elected to Congress, I would chal crowd of spectators who enjoyed two officially proclaimed April 27 as "Throw lenge her on a statementattributed to her days of exciting tennis. The tourna Tobacco Out of Sports" Day in Augusta. regardingthe sponsorshipof tennis events ment was held April 27-28 at Newman During his remarks,the Mayor Devaney by tobacco companies. When Health Tennis Center in Augusta. thankedM CG DOCfor its help in bringing and Human Services Secretary Louis More than 200 area school children the truth abouttobacco to the attentionof Sullivan proposedthat sports promoters participatedin a three-monthlong counter the citizensof Augusta. Mayor DeV aney shun tobacco industry sponsorship of advertising contest which ridiculed the also credited MCG DOCwith raising the tennis tournaments, Ms. Schriver was tobacco and alcohol industries. Winning consciousnessof local legislatorswhich quoted as saying, 'It's not that easy.' To posterswere displayed along the tennis resulted in actions by the City Council that I would citetheresponseofaNewYork courts during tournament . and Boardof Healthto assureclean air in Timeseditorial: 'Neither is lungcancer."' "We were really impressed with the public buildings. work that the kids put into their posters," CongressmanDoug Barnard missed said medical studentLori Dangler,chair the ESTTthis yeardue to an unscheduled man of the poster contest. "Theyput a lot voted in Washington. His remarks, deliv of thought and creativity into designing ered by Barry Fielding~included a jab at the posters. It was the best year ever." DOC member and MCG medical student Tracy Ray, who coordinated the tennis activities, said, "The number of people who wanted to enter the tournament was overwhelming. We had more participantsthan thetourna ment has ever had in its history. Infact , this year we had to turn people away." Patrick Reynolds,grandson of the late tobacco giant R.J. Reynolds,was the featured speakerfor the three-day event. Reynolds,who is now active in the pro-health movement spoke the day before the tournament to students, (Above Left) The facultyand membersof the communityat grand prize winning the MedicalCollege of Georgia and at poster is displayed Augusta College. He expressedhis sad during the tourna ment (Above Right) nessthat his last memoryof hisfather was DOC members and "an image of a man dying with emphy tennis tournament sema because of his addiction to the winners Rees Oliver family brands, Camel and Winston. and Tracy Ray cel Reynoldsalso stressed the importanceof ebrate their victory. monitoringtobaccoadvertising, especially (Right L-R) Patrick sports marketing,and pushing for legis Reynolds , John lation for clean air. Richards Ill, DOC Reynolds also announced a major President Rick Rich ards, MD, and Syed donation to MCG DOC in recognitionof Naseeruddin , 1991 Syed Naseeruddin, the second-year ESTT chairman, take medical student who served as 1991 a break from the ac ESTT chairman. The personal donation tion and festivities. 9 DOC News and Views The Journal of Medical Activism Summer 1991 Chapter News Intercourse Decision Game Breaks the Ice for Family Dynamics Talk Any DOC member who has ever on the board represent the possible re- ''The kids usually respond with a little talked about Family Dynamics to a class suits of intercourse such as pregnancy nervouslaughteratfirst,"Dr .Loomissaid, of any age group knows that it can be and STDs. If the selected contraceptive "Butoncetheystartplaying, theyseemto difficult to get the kids to feel comfortable protected the player from the conse- enjoy the game. discussing the topic and asking ques- quences shown on the space (such as a "It's a great way to get across the tions. DOC members in Eau Claire, condom protecting against STDs), then message that any potential sexual en Wisconsin,have found an innovativeway no costs are incurred. But if the player is counter has consequences, and the kids to get the kids to open up 1 ------::::;:==::;:::::::,.==:::;:::::::::;::==;r==iiiiiii.;:::::------, discover in a hurry that on the topic. Ors. Paul , 1 i fEi , , • 11 t, .. the best card to have is 1111 · d K Adi 11•1 11l!,f • ,iu• li 131I!»!' 1· '1! • th ' b 1· · d be L oom1s an en er illll•rJJllfl ~ . Hill!ll!lll HHI, Jillh • . e a s inence car - created "The Intercourse cause it protects against Decision Game" specifi- everything." callyto help ease tensions After the game has and provide an entertain- THE □ been completed, then the ing approach that would JNTERCOlJRSE DOCmemberleadsadis- require the kids to be in- D1 vc rrs11:QiAT cussion of the game and volved. 'IJI .li 1 1 '.LY answers questions from The class is divided GAME the kids. into small groups inwhich "Thegame has added they actually roll the dice somuchtoourDOCtalks," and play the board game Dr. Loomis said. "Now whichconsists of aboard, the Family Dynamics talk game cards, playing isourfavoriteonetogive ." pieces and a die. Each The response from player is dealt six cards at the beginning not protected, he incursthe health,finan- teachers, administratorsand parents has of the game and on each card is a differ- cial and personal costs of the decision. been positive, Dr. Loomis said. Before ent form of contraception (ranging from At the end of the game, players the day of the talk, a letter is sent to abstinence to unprotected intercourse) reach the space marked "Pay Your Bills" parents informing them of the content. and what that form of contraception will and total the medical bills accrued and Dr. Loomis said that, as far as he guard against. throughout the game. The player with the knew, no parent had requested that their At the beginning of a player's turn, he lowest medical bills wins. child be excluded. selects a contraceptive card from his ''The game gets them involved and Formoreinformationaboutthegame, hand and places it face up in front of him. gets them thinking before we actually contact Dr. Paul Loomis at the Eau Claire Then he rolls the die and moves the begin the talk," Or. Loomis said. "It's a Family Medicine Clinic, 807 S. Farwell indicated number of spaces. The spaces way of breaking the ice." St., Eau Claire, Wisconsin 54701-3832. San FranciscoCinco De Mayo CelebrationRefuses Tobacco and Alcohol Money The Mission Economic and Cul attended and, as a result of M ECA's not traditionally supported the Festival. tural Association (MECA), which or new policy, there were no Camel booths DOC contributed $200 to MECA ganizes the annual Cinco de Mayo or inflatable cigarette packs or beer to help offset the deficit and any mem Celebration in San Francisco, an cans. bers interested in helping out can nounced in April that it would no The Cinco de Mayo Festival also send a donation to the attention of longer accept tobacco and alcohol featured a health pavilion where health Deborah Castro at MECA, 3007 24th sponsorship. MECA decided that professionals rented space to educate Street, San Francisco, CA 9411o . Cali health costs to Latin-Americans from the public and support the Festival. fornia DOC will have a booth at next tobacco and alcohol use outweigh MECA did have a slight deficit as a year's festival and plans to help orga whatever funds these companies result of declining the tobacco and alco nizers in efforts to reach other health make available for community events hol funds, but organizers are confident professionals who might want to as such as the Cinco de Mayo Festival. that next year the Cinco de Mayo Fes sist in keeping Cinco de Mayo free of This year's Festival was heavily tival will attract advertisers that have tobacco and alcohol promotions. 10 DOC News and Views The Journal of Medical Activism Summer 1991 Chapter News Nebraska DOC Creates CincinnatiSmoke-Free Jazz Fest Draws Children's Museum Display Top Performers and Over 2000 Fans Cincinnati DOC has proven that cool worked together with faculty advisors jazz music and cigarette smoking do not Edwin Barnes and Mary Anne Curtiss, go hand in hand. The 4th annual Smoke MD, to coordinate the Smoke-Free Jazz Free Jazz Festival on May 19 was a big Fest. The 1991 major sponsor was success, drawing top jazz performers Marion Merrell Dow. Other sponsors and a crowd of over 2000 jazz fans . included Hypertension Control Coordi "The Smoke-Free Jazz Fest was nating Council, the Academy of Medi developed to break the link between cine of Cincinnati, the Division of Neona cool jazz music and smoking and, of tology of Children's Hospital, the Ameri course , as a blatant contradiction to the can Heart Association and National DOC. Kool Jazz Festival sponsored by Philip "Ever since we first started the Jazz Morris," said Edwin Barnes, EdS, fac Fest, it has been free to the public," ulty advisor for the Cincin nati DOC chapter. "Thanks to the efforts of the tobacco Children explore DOC's "Starship Health" industry, many people can exhibit, part of the Omaha Children's not imagine themselves lis Museum pro-health display. tening to live jazz without Nebraska DOC joined forces with lighting up a cigarette. DOC Immanuel Hospital and ValCom Com offers a healthful alternative puters to produce a pro-health display by moving the great music for the Nebraska Children's Museum in out of the smoky bars and Omaha. "Starship Health" features a into the fresh outdoors." computer with interactive software that This year's headline art encourages children to learn about to ist was Kathy Wade, a na bacco, alcohol , drugs , safety and other tional recording artist who health-related issues. was voted "Best Female Vo Starship Health will be the center calist" by readers of Cincin piece of the new health exhibit at the nati Magazine in 1989. The Omaha Children's Museum . DOC mem 16-piece Blue Wisp Big Band, bers Audrey Paulman , MD, Paul following in the traditions of Paulman, MD, and Jeff Susman , MD, the Count Basie and Woody =------1...... were instrumental in development of the Herman big bands of yester- National recording artist Kathy Wade performs at the Cincinnati Smoke-Free Jazz Fest. exhibit. Funding for the exhibit was year, was also featured. The provided by Immanuel Medical Center , Afrikan-American Drum and Dance En Barnes said. "But professional perform and funding tor the computers was pro semble performed colorful West African ers aren't free , so we have been very vided by ValCom Computers of Omaha . dances to the sounds of native percus fortunate in the sponsorship we have sion instruments. Meridian 8, an a cape Ila received. At this year's festival , for the group from the Cincinnati High School for first time, we had unsolicited, private Creative and Performing Arts, opened businesses offering to sponsorthe 1992 Send your chapter news the show. Smoke-Free Jazz Festival." and photos to: "This event is a true community col In recognition of this and its many Rhonda Craig laboration focused on eliminating to other community activities, Cincinnati bacco from people's lives." Barnes said. DOC was named Outstanding Public DOC News and Views Artwork from local school children Health Education Program (Medical Di 1423 Harper Street was exhibited as part of Cincinnati DOC's vision) by the Ohio Association for Par Augusta, GA 30912 pro-health poster contest. ents Against Drugs and Ohio Chiefs of University of Cincinnati medical stu Police Association . The award was pre or call (404) 721- 4040 dents Andy Saal, Peter Britt and Bill sented at the State Public Health Con- Leininger, Cincinnati DOC co-presidents, ference . 11 DOC News and Views The Journal of Medical Activism Summer 1991 ChapterNews Nicotina Continues National Tour DOC members and volunteers from Some of Nicotina's upcom other organizations across the country ing destinations include Iowa have kept Nicotina on the road with the (August 19), Colorado (August Philip Morris Bill of Rights exhibit to 29), South Dakota (Sept. 6), Min spread the pro-health message. While nesota (Sept. 13) , Missouri Philip Morris has an entourage of paid (Sept. 20), Indiana (Oct. 3), Mis- 1 employees to unload and set up its elabo sissippi (Oct. 12) and Illinois (Oct. rate exhibit, a handful of volunteers un 24), Kentucky {Oct. 31 ). To ar pack and assemble Nicotina, stay with range for Nicotina to appear in the statue for the duration of its visit, your city , contact Bob Jaffe, MO, pack it back up and drive it to the next or Mary Sherhart of Washington destination. DOC at (206) 726-9362 . Nicolina greets visitors at Philip Morris' Bill of Rights exhibit in Houston. PhilipMorris Promotes Billof Rights, Houston Chronicle. Public News ac events thanking the tobacco companies Discourages Free Speech cepted the DOC ad, and RJ Reynolds for providing our community with enter (continued from page 1) immediately pulled out ot a 13-week ad tainment while at the same time support ton Chronicle on Ju~ 9, the opening day vertising contract with Public News. ing a 'crackdown on drugs. "' of the Benson and Hedges Blues Festival. The advertising agency in charge of Three days after addressing the City The advertisement in the Houston Philip Morris' Benson and Hedges Blues Council, Dr. Blum called a branch of the Post appeared fuzzy and hard to read. advertising campaign complained to Pub Houston Public Library for information When DOC called the Post to inquire lic News for accepting the DOC adver regarding a Benson and Hedges photo about the poor quality of the reproduction tisement this year and implied that no exhibit and noon concert , both listed on and to ask that the ad be run again the more advertisement would be placed in the Benson and Hedges Blues Festival following Sunday, Mark Lester , Houston Public News by Philip Morris. Ironically, official schedule . A library representa Postnational advertising supervisor, said this occurred at the same time as Philip tive told Dr. Blum that those events were the ad should never have run in the not being held at any branch of first place. Lester said DOC's ad "With illegal drugs, we all fiercely fight Houston's library system because had "slipped" past the Posrs adver the pushers . Yet when it comes to so they could not display the Benson tising staff accidentally and that it and Hedges cigarette advertising wouldn' t be running again. When called legal drugs like cigarettes , we that went with the exhibit and con Dr. Blum asked why the ad was not not only ignore the pushers, we blame cert. acceptable, Lester first replied that the users." Further investigation- revealed · the Postdoesn't accept advertising -- Alan Blum , MD that the Houston Public Library is that criticizes other advertisers. DOC Founder and Chairman not permitted to participate in events When Dr. Blum pointed out that the of this nature accord ing to Houston Post accepts advertisements from City Code 28-38. The code bans political candidates who critic ize each Morris' tour of the Bill of Rights. advertising matter by any person or com other during political campaigns, Lester The advertisement that appeared pany on city property unless "express read from the Houston Post advertising in the Houston Chronicle appealed to consent" is granted by the City Council code which states that the Post reserves Houston Mayor Kathy Whitmire and Har and entered into its minutes . Houston the right to refuse any advertisement. ris County Judge Jon Lindsay to stop City Councilman Dale Gorczynski de The irony was that the Postwas refusing allowing cigarette promotions on tax scribed the ordinance as "terrific" and an advertisement that it had already run. payer-supported property. said he hoped to use it to eliminate This wasn't the first time that DOC in Dr. Blum made the same request of tobacco-sponsored events from city Houston had encountered newspapers Houston City Council. "With illegal drugs, property . afraid to challenge the tobacco compa we all fiercely fight the pushers ," Dr. "We have to think about whether we nies. DOC's counter advertisements for Blum said in his remarks to the council . want the city of Houston's seal of ap "Dakota, DaCough, DaCancer , 1'Yet when it comes to so-called legal proval on activities that are sponsored DaCoffin," spoofing the recently released drugs like cigarettes , we not only ignore by these types of companies ," RJ Reynolds cigarette brand Dakota the pushers , we blame the users. In Gorczynski said. "We need to remove being test-marketed in Houston , were deed, in Houston, city council members any semblance of respectability from the rejected by both the Houston Post and have been seen at tobacco-sponsored tobacco industry ." 12 DOC News and Views The Journal of Medical Activism Summer 1991 Chapter News DOC Members Fight DOC Receives Grant In California DOC has received a $300 ,000 com fort between DOC, the California Medi Smokers' Rights Bills petitive grant from the California Depart cal Association and the State of Califor Now that Philip Morris has pur ment of Health Services to organize nia to implement more aggressive health chased the "right" to use the Bill of DOC chapters and activities in medical promotion activity into the state's mas Rights to further its own interests , the schools and communities throughout sive tobacco education effort. The project company has gone a step further. ....---- ,------is funded through California's Proposi Efforts to pass "smokers' rights" legis tion 99, a voter-approved initiative that lation are underway in more than 33 increased the tax on cigarettes and states with Philip Morris leading the dedicated those funds to pro-health way. By shifting the focus to "civil education. rights" and "workp lace discrimination" California DOC has toured Nico issues, tobacco companies and their Una throughout the state, is now work lobbyists have distracted legislators ing to establish contacts in medical and the public from the issue of health . schools and will be producing new If successful, such legislation could DOC materials . Nicotina·s California result in companies being forced to itinerary included stops at George set aside a certain percentage of the Washington High School in San Fran work space to accommodate people cisco, the Oakland Coliseum, El who smoke, and it could provide the Dorado High School in Placerville , and legal justification necessary for such the Shrine Expos ition Hall in Los An individuals to sue their employers for geles. In addition , Nicotinaparticipated such "rights ." in an Amnesty Day Health Fair for An editorial in the Atlanta Journal/ immigrants applying for U.S. citizen Atlanta Constitution (March 1) said, ship and rode in a U.S . Tobacco com "In the state legislature, even bad pany sponsored parade in Santa Maria. ideas have a chance to become law it Efforts are also underway to or they succeed in hanging around long ganize a Latino DOC Coalition and enough .... The (smokers· rights] bill • develop hard-hitting Spanish Ian should be killed. It should be rolled up Kids from KAPS in Los Angeles protest guage counter advertising. Califor in a tube, stuffed in the mouths of its Philip Morris' sponsorship of the Bill of nia members interested in organizing sponsors and then lighted . But only in Rights Tour. a DOC chapter and working on spe a designated smoking area." California. Susan Smith , director of DOC cial projects to counter tobacco indus DOC members have been work of the Bay, is project director and Jim try promotional efforts in their com- ing to keep the health issue in the Smith (no relation) is project manager. munity should contact Jim Smith at · forefront of the debate over the pro California DOC is a cooperative et- (415) 882-3326. posed smokers· rights bills. Due to the tireless efforts of pro-health activist NebraskaDOC PosterContest Promotes Seatbelt Safety Carla Fried, with assistance from North Nebraska DOC, Carolina DOC President Adam in conjunction with Goldstein, MD, and North Carolina the Nebraska De GASP, citizens in Greensboro , N.C., partment of Health voted to retain the clean indoor air law and Nebraska Den they passed in 1989. The president of ta I Association, the Tobacco Workers Internat ional sponsored its 1991 Union at Lorillard , which is based in poster contest with Greensboro with about 2300 employ the theme "Seat ees, had gathered 28,000 signatures Belts Save Lives ." calling for a special election on the DOC member Paul issue. The election, which cost the Paulman, MD, said ta xpayers in Greensboro about that hundreds of stu $35,000, hadavoterturnoutof 31,000 dents from across with about 70 percent in favor of re the state submitted ._ __ taining the ordinance. posters . This poster by a 5th grade student won the 1991 poster contest. 13 Doc.Health Promotion Materials ------POSTERS------YOU'LLDIE WHENYOUFIND OUTWHICH IS THEMOST ~:,.DEADLY.-;~•"\ I .e1 1 ,,_r, 1 \ \ '-,;;, ~ I \ e,e h Slim& SWLOlwless EMPHYSEMA SLIMS ' ' ,; ---~ _ 1),. - -- -T-SHIRTS ------,-- - - - STICKERS- -- -- OKE ~~ HAVE'9\JI HAVEAHEART ~ zoo FORLIFE BREATH DON'TSMOKE DC DON'T SMOKE ~ ~ •tCC"-'vl'TM:f.U '°"·J>1.~ SMOKERSDON'T HAVE ~ "LUNG"to LIVE DON'TSTART DC .aour .OF ORDER 14 DOC News and Views The Journal of Medical Activism Summer 1991 Augusta Futurity Says "No" to Tobacco Advertisers A&P Bags Cigarette-pushing The annual Augu sta Futurity , which lboro cigarettes w ere being handed out features some of the finest cutting horses as well as game cards that revealed Handbasketsin New York and skilled riders in the country , has Marlbor o logo prizes. During the course The summer 1991 issue of made a deci sion that will not only have of the event, many children were seen SmokeFr ee Air reported that A&P, a a positive impact with local citizens but wearing Marlb oro hats and T-shirts. national grocery store chain , has vol also sets an example for other sporting This issue was brought up to the untarily agreed to cover the cigarette events. Futurity Board of Directors who recently ads on its handbask ets in its New The Futurity draws partic ipant s and vot ed that they will no longer accept York City stores with a specially pro spectator s from all over the Southeast money or other forms of spo nsorship vided A&P logo at a loss of $86 ,000. including a large contingency of chil from cigarette companies. Thi s meant a A&P Vice-President William dren . Upon entering the 1991 Futurity, sacrifice of $13,000, a substa ntial por Pitulli, said, "Cigarette shopping carts a memb er of MCG DOC noticed that the tion of their budget. The Augusta Futu and courtesy baskets turn parents entrance was surrounded by a large rity Board is to be commend ed for this into walk ing ciga rette advertise Marlboro display . Free samples of Mar- action . melilts."' ------DOC Health Promotion Materials Order Form ------POSTERS T-SHIRTS _ Just Jam It poster@ 5.00 ea _ Throw Tobacco Out of Sports t-shir t@ 10.00 ea MED LG XL _ Most Deadly poster@S .00 ea _ What's Up DOC t-shir t@ 10.00 ea SM MED LG XL _ How to Spot a Ne rd poster @5.00 ea Smokebusters I-shir t @ 10.00 ea SM MED LG XL _ Smoke for Smell poster @ 5.00 ea _ Emphysema Slims t-shirt {logo/lady)@ 10.00 ea SM MED LG _ You've Coughed Up Long Eno ugh poster@ 5.00 ea _ Supe rheaJth 2000 I-shirt @ 10.00 ea SM MED LG XL _Slim and Smokeless poster@ 5.00 ea _M r. Camel 's Cartoon Ggarettes t-shi:rt@ 10.00ea SM MED LG XL (temporarily ou t of stock) SLIDE PRESENTATIONS AND VIDEOS _ Th ey'll Really Know You're Smoking poster@ 5.00 ea _ Tobacco sLide presentation and script® 80.00 ea _ Up in Smoke poster@ 5.00 ea (not shown) _ Alcohol and Other Drugs sLide presentation and script @80.00 ea _ Quit or Die Trying poster@ 5.00 ea {not shown) _ Nutrition slide presentation and script@ 80.00 ea -. _ Get a Kick Ou t of Life poste r @ 5.00 ea {not shown) _ Family Dynamics slide presentation and script@ 80.00 ea STICKERS _ Video: "Sui-genocide: The Killing of Minority Groups by the Tobacco Industry" _ Zoo Breath sticker (2rn" circle) @ .OSea (56 min .)@ 75.00 ea _ Love, DOC sticker (5/8" x 5/8")@ .01 ea _ Video: "Cigarettes and Sports: Striking Out Against Tobacco" (SO min.) @ 75.00 ea _ Out of Order sticke r {1,r," x 2") @ .OSea _V ideo: ''Confessions of a Simple Surgeon"® 50.00 ea _ Smoking Eats sticker (2,12"x 2,ri:")@.10 ea _ Video: ''The Pushers and Their Victims" and curriculum guide@ 100.00 ea _ Magazine sticke r {4" x 2")@ .10 ea OTHER ITEMS BUMPER STICKERS _ Obituary Cards ham phy sician@ 4.00/1 00 _ Have a Heart bumper sticker@ 1.00 ea _ Obi tuary Cards from victim® 4.00/100 _ Dead Man Chew bumper sticke r @1.00 ea _ Throw Tobacc o Ou t of Sports Cardboard Boomerang@ .15 ea _ Lung to Live bumper sticker@ 1.00 ea _ Stuck on Smoking bookcover@ .10 ea _ "Ash" of Yourself bumper sticker@ 1.00 ea _ Throw Tobacco Out of Spo rts bookcover@ .10ea YES! I want to see DOC continue to bea force to be reckoned with on Madison Avenue and ml innovative leade r and information source for all other health promotion organizations. I am making a tax-deductible contributi on of: _ $1,000 $500 $250 $100 $50 _ $25 _ $15 (student) other donation _ Please place me on yo ur mailing list and tell me how I can get involved. _ I'd like information about starting a DOC chap ter. Pro Health Products: $___ _ POSTAGE AND HANDLING Postage and Handlin g Fee: (see chart) under $10 $2.00 Due to the large number of $10.01-$50 $2.50 Contribution: $50.0 1-$100 $3.50 requests for materials, $100.0 1-$200 $5.00 please allow sufficient time $200.01-$500 $10.00 tor processing of your order. ITOTAL AMOUNT ENCLOSED : $_ _ _ over $500 $15 .00 Name ______Phonel_ ) ______Business Phone L __ ) ______ Street ______City ______State _____ Zip ______ Occupation ______Specialty (if MD/DO) ______ Because of limitedresources, we c.anonly processprepaid orders for materials,and we are not ableto send out materialsfor preview. Maz'lthis form alongwith your check,money order or purchaseorder to : DOC~551 0 Gree11.briar,Suit e 235, Houston, Text1s 77005. 15 DOC News and Views The Journal of Medical Activism Summer 1991 NewYork Boy Scouts Honor Marketing Experts Discuss Youth-targeted Efforts TobaccoIndustry Leaders Ask any tobacco or alcohol execu New York Times, May 13, 1991.) tive or their advertising hirelings and "The orbiting fruit is aimed at in "'Good Scouts Honored' ' was the they 'll tell you that their advertising is creasing Stolichnaya's share of young headline in the June 1991 issue of targeted only toward adults. Indeed, (21-25 year old) drinkers, most of whom U.S. Distribution Journal, formerly the toward adults who smoke. What follows drink their vodka mix. 'Absolut pointed U.S. Tooacco and Candy Journal. are some recent examples to illustrate out to us imported vodka's young fran- The copy for the pictures read, ''greater their position a New York Councils of the Boy Scouts little better. of America recently honored industry "Who can es members at its food , beverage and cape the images tobacco industries luncheon. Among of the smooth the honoreeswereJ. Thompson Ryan, character, plas President, Helme Tobacco Company, tered on billboard joining him was Michael Kerrigan , and phone booths President, Smokelel?sTobacco Coun across the coun cil. Also attending the luncheon were: try? In his latest Ralph Rossi, U.S. Tobacco Company; incarnation he is Charles Mullen, American Tobacco tobacco's answer Company ; Louis Bantle, U.S.T. and to Madonna. With luncheon chairman, Richard Orcutt, his wiseguy smirk, Lorillard." he is the idol of Perhaps the Boy Scouts should post pubescent LL---=------"~------..., re-read their oath: "on my honor, I will males and ne m- Since when did rewards for good grades need to be accompanied do my best ... to keep myself physi esis of anti-smok- bfa Surgeon General's warning? callyfit, morally straight .. .. " It's ironic ing activists. that the people the scout leadership is When you see teenage boys -- people chise,' says Gary Matthews , Marketing honoring sell a drug that is illegal for the cigarette companies aren't supposed Vice President for PepsiCo, which mar the scouts to buy. One must ask what to be targeting in the first place -- going kets Stolichnaya." ( USA Today, May 6, these drug pushers did to deserve the crazy for this guy, you know they're 1991. title ''good scouts?" hitting the target." (AdweeksMarketing According to a recent Advertising Week, May 20, 1991) Age article , ads for Trojan -Enz Large "The reason for Miller Light's slug were rejected by Sports 1/fustrated. Ac ETS Carcinogens gish performance , beer industry ana cording to the campaign's art director, "Tobacco smoke is a most complex lysts say, is that Bud Light and Coors Jeff Yates, "the ad was shot down by product and contains many thousands Light have been increasingly successful Sports Illustrated. The magazine cited of chemical compounds. Some of these in attracting young consumers with youth ethical reasons because of it's younger include recognized carcinogens and focused advertising campaigns." ( The readership. much effort has been expended in re cent years in attempts to remove them Nonprol~ from such smoke. Organimlion Doc.News and Views US POSTAGE "The major carcinogens include PAID those classes of compounds known as 1423 Harper Street P8rm~ No. 210 Augusta. GA aldehydes, polynuclear aromatic hydro Augusta, GA 30912 carbons such as benzpyrene and dibenzanthracene" (From "Vitamin Supplement Prescribed for Hungarian Filter," an article which describes how researchers in Hungary have developed a cigarette filter that uses vitamin C to absorb fonnaldehyde in a novel chemi cal reaction that previously had no prac tical application. World Tobacco, May 1991). 16