13 Media Kit Vision U of T Magazine Is the Official Magazine of the University of Toronto, Reaching 300,000 Highly Educated, Affluent and Engaged Readers

Understanding Autism The disorder’s genetic causes / Tom Rachman On imperfection / Moore’s Law Is the end nigh? PM40065699 What Toronto Needs An election primer / Factory Farms Are they unethical? / A Serious Plan Arts & Science looks ahead The Aviator Canada’s first pilot / Michael Adams Will boomers retire? / Different But Equal The rise of alternative schools RiskyRisky BusinessBusiness WWhenhen science meets commerce / BiBirthrightrthright LLotteryottery RRethinkingethinking citizenship / DiDionneonne BBrandrand PPoetoet iinn motmotionion Justin Rutledge A troubadour’s tales / A Teaching Record? 48 years at U of T / Exercise and Dementia The surprising link The Mobile Revolution Textbooks on phones / Islamic Finance Religion at Rotman / Hart Hanson Hitting the funny bone SomethingBecome About Harry Quidditch on an campus / Head Shots The danger of concussions / Defying Gravity Inventing the G-suit StemStem CellsCells OOurur body’s chameleons / SendSend in the ClownClown LaughterLaughter 101 / StrokesStrokes of GenuisGenuis Golf’sGolf’s master designerdesigner Alumni Mentor

spRING 2011 AUTUMN 2010 WINTER 2011 SPRING 2010 VOLUME 38 NO. 3 VOLUME 38 NO. 1 VOLUME 38 NO. 2 WWW.MAGAZINE.UTORONTO.CA WWW.MAGAZINE.UTORONTO.CA WWW.MAGAZINE.UTORONTO.CA To sign up, or for more information, visit AUTUMN Do you have the skills, knowledge http://alumni.utoronto.ca/mentors 2010 and experience to help a young True North person starting out in your ﬁ eld? What Yourdoes Canada Alumni Chancellor’s As an alumni mentor, you can help students stand for now? prepare for life after university, help them Address Alumni Receptions identify and explore career choices, and present them with a practical and realistic picture of the A Global Affair working world. If you’ve graduated from U of T The MunkIn School the past year, Chancellor David April 3 Alumni mentoring programs vary by faculty AUTUMN spring San Francisco The Next Big Idea 2010 but would like to maintain an email takes 2011 on thePeterson world has spoken at U of T alumni and college, but they tend to cater to third- and April 4 10 concepts that could account with the university, there’s an easy receptions around the world, from New York Los Angeles fourth-year students interested in assessing their April 10 shape the future way to do it. to Winnipeg to Shanghai. Vancouver skills and career ambitions.

Sign up for a free alumni Gmail account – This spring he will visit several North American April 11 Mentors do not need to be based in Toronto; in full-service email with an address that reads cities to speak about the university’s aspirations Calgary some cases an email relationship is ﬁ ne. Alumni [email protected]. and share with alumni how the university is who sign up now will be considered for programs in You’ll get more than 7 GB of storage, excellent uniquely positioned to develop the talent, leader- the fall, and will be asked to commit to mentoring spam filtering and 20 MB for attachments. ship and answers for the defining challenges for one academic year. There’s no advertising, and, best of all, your email of the 21st century. Some of the university’s most address tells friends and colleagues that you’re distinguished professors will be travelling with proud to be a University of Toronto graduate! him. Their lectures will address many of society’s Sign up at alumni.utoronto.ca by clicking on most pressing issues and showcase innovative “Alumni Email” on the left side of the home page. responses being developed at the University of Toronto. Join the chancellor at alumni receptions in VOLUME 37 NO. 3 the cities listed at right. Further information will WWW.MAGAZINE.UTORONTO.CA be available closer to event dates at www.alumni. PM40065699 utoronto.ca. Questions? Contact Teo Salgado at Force for Change (416) 978-2368 or [email protected]. Toronto Police Chief Bill Blair breaks from the past MBNA ad new legal summer 2011to press.pdf 1 5/26/2011 5:15:02 PM

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Convocation Help make a large university a more welcoming place for “ I never thought I could enjoy Email Address? Moving beyond economic the conversation of 12 complete new students. Hosts volunteer to provide a meal at their strangers so much.” measures of well-being “I never thought my own expense (prepared, catered or purchased), and a – Kusala, student alumni group rates June 2011 Craig Kielburger The Right Hon. space – preferably in their own home – for the dinner to “ I left feeling so inspired and (BA 2006 Trinity) Paul E.P. Martin proud to have gone to U of T.” We should! The University of Toronto – Nathalie, student Marc Kielburger (BA 1961 St. Michael’s, C Over the course of a few weeks this June, take place. C could save me so much.” Co-founded Free the JD 1964) frequently communicates with alumni “M I give it an A++!” – Tim, alumnus some 12,000 U of T students converged on Children, an international Canada’s 21st prime minister Unlocking Alumni interested in hosting a dinner (which can also M electronically. By providing us with development and youth- and former finance minister Y – Kitty Huang Y“ One of the best evenings I’ve Convocation Hall, where they were officially empowerment organization, Our Potentialbe arranged for fewer than 12 people) should call CM had since I started university.” your email address, you will fi nd out Satisfied client since 2009 and Me to We, a social Nandan Nilekani CM welcomed into the university’s alumni – Emily, student enterprise that supports the Co-founder of Infosys, Life’s early years might MY Jonathan Cheevers at (416) 978-2221. Spots are available MY quickly about important university news work of Free the Children a global technology services “ The dinner and gathering were community. Joining this year’s new grads CY company, and chairman be evenas moreearly importantas February. For more information, visit CY perfect. I have been in Canada and events. Using email also enables Yong Guan Koh of the Unique Identification See how good your quote can be. as they celebrated this milestone were than we thought CMYCMY for just seven months and I got (BASc 1970) Authority of India alumni.utoronto.ca/dinnerwith12 to meet many new people that I us to reduce the amount of paper we the 15 distinguished honorary graduands Singapore’s High Commis- K K otherwise wouldn’t have had the At TD Insurance Meloche Monnex, we know how important it is to save sioner to Canada, chair of Anne Sado chance to meet.” use, minimize our environmental impact wherever you can. 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PM40065699 Boundless U of T’s new fundraising campaign / Aging Gracefully Tech for the elderly / Rachel Sklar On awesome women Rationality vs. Intelligence Why smart people do stupid things / Food for Thought Nick Saul’s neighbourhood food utopia Act of Deﬁ ance Challenging China / World of Opportunity The latest academic hot spots / Spy Games 24’s new face Uncertain Times U of T and the economy / Head of the Class A school kids love / River Rambler Toronto’s lost waterways The Health of Nations Saving lives in India / Mozart or Machine? A computer that composes / Thanks to Our Donors Reaching Higher Eight inspiring grads / Changing the Game CEOs and pay / The March of Time Convocation 1917 Poetic Justice A.F. Moritz wins the Grifﬁ n / Pole Star U of T’s top vaulter / Dead Sea Scrolls Revelations from Qumran A Healing Spark Electricity in the brain / Thirsty Lands Water for millions / Gift of a Lifetime One student’s generosity Projet : Annonce MMI 2011 Province : Ontario Épreuve # : 1 Client : Meloche Monnex Publication : Uni. of Toronto Magazine Spring 2009 Life after Date de tombée : 25/01/2011 No de dossier : Format : 7.875x10.5 9-MM8437-10 MMI.EN•utoronto (7.875x10.5) Couleur : Quad Graphiste : Yannick Decosse

Convocation Graduation Hamelin Martineau • 505, boul. de Maisonneuve O. Bureau 300 • Montréal (Québec) H3A 3C2 • T : 514 842 4416 F : 514 844 9343 ATTENTION : Merci de vérifier attentivement cette épreuve afin d’éviter toute erreur.

WINTER 2012 SUMMER 2009 AUTUMN 2009 SPRING 2009 VOLUME 39 NO. 2 WWW.MAGAZINE.UTORONTO.CA Spring 2009 Honorary Degree Recipients November 4, 6-8 p.m. November 18, JUNE Over the course of a few weeks this NOVEMBER You’ve worked hard to earn your How to Find the Right 5:30-7:30 p.m. 2009 2009 Position for You Evaluating and Michael Bliss (BA 1962 David C. Onley (BA June, some 11,000 U of T students degree. Now what? New grads In an age of hyper- Negotiating Job Offers UC, MA 1966, PhD 1972) 1975 UTSC) competition, how do you Sometimes negotiating Canadian historian, author Lieutenant Governor of converged on Convocation Hall, where they considering their next steps will want fi nd a job that gives you the job offer can be more and public intellectual Ontario, broadcaster, both long-term security nerve-racking than the writer and champion for Get Involved! were offi cially welcomed into the university’s to check out “Life after Graduation,” a and a good quality of life? job interview. This Lawrence S. Bloomberg the disabled Speaker: Alan Kearns interactive session will Founder of First Marathon alumni community. Joining this year’s University of Toronto seminar series help participants make Securities and health-care Rose Patten realistic requests and philanthropist Senior executive with BMO November 9 and 18, new grads were 15 distinguished honorary designed to ease the transition between determine how to get “ We are very lucky to be given Financial Group and 5-8 p.m. Speaking with what they want. The University of Toronto Alumni Association is the opportunity to go to Lyse M. Doucet dedicated philanthropist graduands (right). “I am delighted the university and what comes next. Gain Confi dence Speaker: Barb Kofman (MA 1982) bringing together alumni who want to make a positive university and move forward Become a more effective, Broadcaster and foreign Vivienne Poy (MA 1997, Out and Proud in our careers. It is important insight from the experts about evaluating confi dent and polished University of Toronto had the opportunity correspondent PhD 2003) November 23, impact in their community with fellow alumni and to give back to our community presenter. Learn how to A Canadian senator, and 5:30-7:30 p.m. – and to give others the same and negotiating40 years jobof gay offers, projecting the structure your message, Innovative Strategies for organizations that are already making a difference. to honour such an exceptional group of Frank Frantisak supporter of cultural, opportunity.” handle Q-and-A and use Work Search in Today’s Former vice-president of community and human – Paul Nagpal activism at U of T non-verbal cues and Economy individuals,” says President David Naylor. Noranda and pioneer in rights groups image you want, speaking with confi dence Contact us, and we will: (MBA 2006 Rotman) volunteers at LAUNCHED visual aids effectively. Learn how companies environmental sustainability DiverseCity: The Greater Toronto Speaker: Melanie Novis hire, how to research As custom dictates, each honorary degree Dorothy M. Pringle and managing your money. Now in its fourth Leadership Project positions and make • Connect you with members of the university Nona Macdonald Former dean of U of T’s career connections, recipient addressed their convocation. Heaslip (BA A1951 World Lawrence of S. Bloomberg year, Life after Graduation has helped November 16 and 25, “ I really enjoyed my time and what role social community who have also expressed interest St. Michael’s) Faculty of Nursing 6-8 p.m. at U of T. The opportunity to 11 . 2 0 .11 Financial Planning for networking plays. Webcasts of these presentations are available at CommunicationsPossibilities specialist, hundreds of new U of T grads as they support the university and New Graduates Speaker: Barb Kofman in contributing to meaningful causes volunteer and visionary M.G. Vassanji Athletes for Africa while Learn everything from www.convocation.utoronto.ca/webcast.htm. arts supporterStudents Award-winningput author prepare for the next stage of their life. For playing the Rock the Pitch handling credit and For seminar locations and of eight novels • Provide you with support and education to be the tournament with friends and repaying student loans to more information, visit the Alan R. Hudsontheir knowledge seminar locations and more information, fellow alumni was a fantastic saving and budgeting. Alumni Circle website at most effective in your volunteer and community Neurosurgeon and Andrzej Wajda added bonus.” Speaker: Sylvia Sarkus http://alumni.utoronto.ca/ adviser on health-careto work inFilm the director who has visit http://alumni.utoronto.ca/newgrad. newgrad. The seminars activities – Craig Allan administration and policy tracked political change in on November 9 and (HBA 2003 NEW) U of T alumni global villagehis native Poland over half 16 are being repeated team member supporting Athletes Dennis Lee (BA 1962 a century • Share with other alumni the impact you and your for Africa on November 18 and 25 VIC, MA 1965) respectively. organization are making Poet, editor, publisher and George A. Zarb one of Canada’s best- Prosthodontist who has The Science of Sleep Together, the university, our alumni and our loved children’s authors established standards for teaching, practice and Decoding what community partners are creating great opportunities Joseph MacInnis research in his fi eld (MD 1962) the brain does at night for you to make an impact. Physician-scientist, author and deep-sea explorer Join us at: alumni.utoronto.ca/volunteer/ VOLUME 36 NO. 4 VOLUME 37 NO. 1 community-engagement WWW.MAGAZINE.UTORONTO.CA WWW.MAGAZINE.UTORONTO.CA PM40065699 PM40065699 The New Freedom Fighters Will the Internet bring democracy to Iran?

2012 –13 Media Kit Vision U of T Magazine is the official magazine of the University of Toronto, reaching 300,000 highly educated, affluent and engaged readers

Each quarterly issue of U of T Magazine them – by capturing in well-written stories just how features stories about groundbreaking ideas and vibrant and innovative this university is. innovations, written by leading Canadian journalists. We chronicle the often untold stories of alumni who The University of Toronto is Canada’s leading post- have taken leadership roles in Canadian business, secondary institution, with the country’s largest and politics and culture. We document the trends af- most diverse alumni community. By advertising in fecting post-secondary education in Canada and the U of T Magazine, you’ll reach the influential thought country’s largest university campus. leaders of today – and tomorrow.

We engage readers with compelling ideas, intelligent and thought-provoking articles, dynamic photos and illustrations and enticing display copy. We don’t tell readers how U of T is making a difference; we show

A WORLD OF POSSIBILITIES What’s it like to work on the world’s largest physics experiment? Or experience the challenges of doing business in India? Or seek justice for women in Kenya? In the following pages, you’ll meet seven students, and one recent grad, who are exploring their interests – and contributing to the world – in ways they might never have imagined when they started at U of T

Photos by CINDY BLAŽEVIĆ

For more information about advertising in U of T Magazine call NADIA VAN at (416) 978-0838, or email [email protected]

U of T Magazine Media Kit 2012-13 | 2 Facts You’ve got several great reasons to advertise in U of T Magazine

Desirable demographics and engaged readers U of T Magazine readers are highly educated and affluent thought- What Our leaders, two-thirds of whom spend 30 minutes or more with each issue of the magazine.* Advertisers Say

Although alumni and friends of the university receive “The advertisement opportuni- U of T Magazine for free, thousands of readers make a ties in U of T Magazine provide voluntary contribution to the magazine every year, signalling their Manulife Financial with a relevant commitment to the publication. In 2010, donations to the magazine and targeted medium through totalled more than $150,000. which to increase the awareness of insurance products available *online readership survey, Oct-Nov 2010, 530 respondents to University of Toronto alumni. A presence in the magazine is integral to delivering SUPERB VALUE FOR YOUR ADVERTISING DOLLAR this message.” Reach the readers you want, for less. U of T Magazine delivers desirable reader demographics at a fraction of the cost of Kristy Ryan, other national publications. Marketing Manager, Affinity Markets Manulife Financial Full page ad cost circulation cost (colour, 1x rate) per M Maclean’s $37,430 363,000 $103.11 Report on Business $25,325 254,000 $99.70 “For many years, U of T Magazine has been an important vehicle for Zoomer $14,675 196,000 $74.87 promoting the benefits of the TD Toronto Life $12,395 86,000 $144.13 Insurance Meloche Monnex home The Walrus $8,695 60,000 $144.92 and auto insurance program to U of T Magazine $8,570 312,000 $27.47 University of Toronto alumni. It has consistently delivered a message that strengthens our partnership Award-winning design and editorial as we strive to provide outstanding U of T Magazine is recognized for excellence both within and outside service.” the educational community. In the past three years, the magazine has been nominated for four National Magazine Awards. Paul Douglas Vice president, Affinity Market Group Since 2007, U of T Magazine has received 24 awards in writing, TD Insurance Meloche Monnex photography, illustration and design from the U.S.-based Council for the Support and Advancement of Education and the Canadian Council for the Advancement of Education. In 2009, the Canadian Council named U of T Magazine Best University Magazine.

To advertise, contact Nadia Van at (416) 978-0838 or [email protected] U of T Magazine Media Kit 2012-13 | 3 Reader Profile A Prizm profile* of U of T Magazine readers’ postal codes found that they tend to be concentrated in urban groups that rank high for income, education and OM PEs**. Together, these five desirable groups represent 55% of U of T Magazine readers

The Aviator Canada’s first pilot / Michael Adams Will boomers retire? / Different But Equal The rise of alternative schools Something About Harry Quidditch on campus / Head Shots The danger of concussions / Defying Gravity Inventing the G-suit

WINTER 2011 VOLUME 38 NO. 2 WWW.MAGAZINE.UTORONTO.CA Chancellor’s Alumni Receptions

April 3 spring In the past year, Chancellor� David San Francisco The Next Big Idea 2011 Peterson has spoken at U of T alumni April 4 10 concepts that could receptions around the world, from New York Los Angeles April 10 shape the future to Winnipeg to Shanghai. Vancouver This spring he will visit several North American Aviator April 11 citiesBrave, to speak dashing about and the touched university’s by the aspirations spirit of adventure, Calgary andDouglas share McCurdywith alumni became how thethe firstuniversity person isto fly an airplane uniquely positioned toout develop of sight the of landtalent, leadership and answers for the defining challenges of the 21st century. Some ofby athelec suniversity’scott most distinguished professors will be travelling with him. Their lectures will address many of society’s most pressing issues and showcase innovative responses being developed at the University of Toronto. Join the chancellor at alumni receptions in ne hundred Januaries ago, at the outset of 1911, a young U of T four years earlier. In 1909, he had become the first in Canadianthe cities prepared listed to become at the right. first person Further to fly a the information British Empire to lift will a plane into the skies. He was the ninth planebe so available far out over the closer uncertain tosea thatevent he would dates man at ever www.alumni. to fly a mechanized craft after Orville Wright had lose sight of land. He intended to pilot his biplane done it first at Kitty Hawk, North Carolina, in 1903. Ofrom Key West,utoronto.ca. Florida, 94 miles over the Straits of Florida to After his first few shaky flights, and some crashes, McCurdy Havana. If the flightQuestions? succeeded, it would Contact also set a newTeo world Salgado had solidified at his piloting skills, and between 1909 and 1911 record for distance travelled over open water. he participated in flying exhibitions all over the continent. Douglas (416)McCurdy 978-2368was a lean, soft-spoken or [email protected]. Cape Bretoner Hoping to give the people of Cuba their first glimpse of mech-

photo: city of toronto archives, fonds 1244, item 79 photo: city of toronto archives, fonds 1244, item 79 who had finished his undergraduate degree in engineering at anized flight, The Havana Post and the City of Havana together

winter 2011 41

Neighbourhood group % of alumni Index aVG age aVG HHI Index Urban elite 14.6 447 50 $221,588 331 Older university-educated executives and professionals who live in fashionable homes in big-city neighbourhoods. They buy expensive clothes, luxury cars, financial products and travel services Urban young 8.5 422 45 $102,729 153 Upscale, university-educated singles and couples who hold white collar jobs, live in older apartments and lead hip, progressive lifestyles. They frequent bars, health clubs, theatres and art galleries, and purchase the latest electronics and designer clothes Urban Upscale Ethnic 10.8 348 42 $85,155 127 Middle-aged Italian, Portuguese and Greek couples with large families and children in their late teens and twenties. They attend the theatre and opera, frequent restaurants and food shows and shop at boutiques Suburban Upscale Ethnic 11.8 173 38 $97,511 145 Upper-middle-class, younger and middle-aged families — many from China, India, Pakistan and the Philippines — who hold white-collar and service-sector jobs. Their children of varying ages play outdoor sports, own a lot of computer and electronic gear and frequent rock concerts and amusement parks Exurban Elite 9.7 154 44 $120,409 180 Large families of teens and tweens in comfortable households, they have high rates for going camping and playing organized sports, visiting amusement parks and ski resorts, and playing video games and watching TV. They frequently purchase $30,000 SUVs and sporty luxury cars

*2010 estimates, modeled and compiled by Environics Analytics **Managers, owners, professionals and executives

To advertise, contact Nadia Van at (416) 978-0838 or [email protected] U of T Magazine Media Kit 2012-13 | 4 Neighbourhood Type The Prizm profiles* further break down University of Toronto alumni postal codes into urban clusters. Together these six highly desirable clusters represent 26% of U of T Magazine readers (versus 3.8% of Canadian population)

Continental Culture Cosmopolitan Elite Successful multi-ethnic urban households Very affluent middle-aged and older city dwellers U of T alumni index: 877 U of T alumni index: 876 Average age: 45 Average age: 52 Average HHI: $95,451 (Cdn. Average: $67,038) Average HHI: $442,680 Income Index 142 Income index 660 A mixture of Canadian families and first-generation Canada’s wealthiest lifestyle: elegant homes, cottages, kids European immigrants, these younger residents tend at private schools, luxury cars, and winter getaways. They to have university degrees, white-collar jobs, cultured support cultural, educational and environmental groups. lifestyles, progressive social views, and high rates for attending theatre and opera.

Asian Affluence Urbane Villagers Established Chinese families in suburbia Wealthy middle-aged urban sophisticates U of T alumni index: 834 U of T alumni index: 612 Average age: 40 Average age: 51 Average HHI: $120,582 Average HHI: $221,919 Income Index 180 Income Index 331 Educated, middle-aged families, one third of whom speak Second wealthiest cluster, characterized by stately homes, a Chinese language. They drive luxury cars, are early high-end cars, golf club memberships, designer clothes, adopters of fashion and technology, and are three times cottages, and frequent trips abroad. more likely than average Canadians to travel internationally with their children.

Young Digerati Furs and Philanthropy Young and well-off urban trendsetters High-achieving cultured urban families U of T alumni index: 591 U of T alumni index: 512 Average age: 47 Average age: 48 Average HHI: $119,181 Average HHI: $147,076 Income Index 178 Income Index 219 Tech-savvy singles and couples living in condos in Educated, upscale and nearly two-thirds Jewish, this group fashionable city neighbourhoods. They are affluent, consists of larger families and empty nests concentrated highly educated, ethnically mixed, and socially conscious in a handful of big-city neighbourhoods. They tend to have consumers. They are big purchasers of the latest electronic late teens and older children at home, they travel to the devices, and they bank, shop and invest online. U.S. and Caribbean, and are employed as professionals and executives.

*2010 estimates, modeled and compiled by Environics Analytics.

To advertise, contact Nadia Van at (416) 978-0838 or [email protected] U of T Magazine Media Kit 2012-13 | 5 U of T Magazine Readers

profile Male: 51% | Female: 49% | Average age: 44

Reading habits* Overall, how satisfied would you say you are with 96% of readers “agree” or U of T Magazine? “strongly agree” with the state- 80% of survey respondents say they are highly satisfied with U of T ment, “I always find at least one Magazine, rating it 7 out of 10 or higher. interesting article to read in each Average rating: 7.5 issue of U of T Magazine

How much time would you say you spend reading an average issue of U of T Magazine? 88% of readers “agree” or 64% spend more than 30 minutes reading each issue “strongly agree” with the state- ment “The magazine makes me On average, how long do you keep each copy of feel connected to U of T” U of T Magazine? 47% hold on to U of T Magazine for three months or longer 86% of readers “agree” or What are you most likely to do with U of T Magazine “strongly agree” with the state- after you’ve read it? ment “The cover of the magazine 63% discuss an article with others, or forward it to them is attractive and makes me want 23% share the entire magazine with others to read something inside.”

*from an online readership survey conducted Oct-Nov 2010, 535 respondents

To advertise, contact Nadia Van at (416) 978-0838 or [email protected] U of T Magazine Media Kit 2012-13 | 6 Distribution

Geographic Breakdown (january 2012)

Canada 284,916 U.S. 14,632 International 12,964 Total 312,512 91% 4% 5%

Canadian Geographic Breakdown

Toronto (GTA) 213,012 Ontario 257,681 Rest of Canada 27,235

82%

68%

To advertise, contact Nadia Van at (416) 978-0838 or [email protected] U of T Magazine Media Kit 2012-13 | 7 Inside U of T Magazine

Life on Campus Education is They light a fire, important. Nobody fails at and then stand back university and let you grow Professor Michael Businesswoman and Life On Campus Hare, on the trans- Leading Edge alumna Mallika Das on formative impact the value of U of T’s of a post-secondary “technopreneur” program Profiles of successful and interesting education p. 20 p. 12

The Polar Environmental students, and articles about campus Atmospheric Research Laboratory life that keep alumni connected to what’s going on at today’s U of T.

Leading Edge Highlights U of T’s world-class “If MyVoice helps just one person speak again,students he’s taught: anthen astounding 32,638, to be exact, A Capital Achievement spread out over 269 courses. Despite his experience, he still and unravel the mysteries of such fleeting cosmic phenomena gets nervous. “If I’m delivering a good lecture I usually get scanning the arctic skies as supernovas. In nearly half a century at U of T, a little excited beforehand. Students probably wouldn’t know The project takes advantage of the hundreds of hours of researchers and their groundbreak- we’ll have donethat, butour I still do.” job.” Clear and dark during the winter, continually clear, dark skies during the Arctic winter to make economics prof Michael Hare has Hare has seen many changes in campus life since he Canada’s North is the perfect place observations not possible during the short and sometimes touched thousands of students’ lives first came to the university, fresh from graduate work at cloudy nights at lower latitudes where the world’s leading Working with a U of T lab, AAKASH SAHNEY (’12) and ALEXANDER LEVY (’10) created MyVoice – the Massachusetts Institute of Technology. “The students for a new U of T astronomy project observatories are located. “We’re learning how to do astronomy a smart phone app that helps people with speech problemsof the earlyﬁ nd words 1960s for were everyday very meeklife. and hardly challenged in the Arctic and we’ve got our eyes on doing much larger things ing research across a variety of Historian tHomas Carlyle niCknamed eConomiCs “the dismal the instructor,” he says. As the decade progressed, students in the future,” says Nicholas Law, a Dunlap fellow. science” – but for the past 48 years, Professor Michael Hare became more inquisitive and confrontational, only to ReseaRcheRs fRom the Dunlap InstItute for Astronomy and Law and his colleagues will use a super-sensitive digital has made it his mission to disprove that. With nearly half a change again in the ’70s: “Students reverted back to being Astrophysics are taking the search for other worlds to a new camera to photograph a wide swath of sky around Polaris, the century of teaching under his belt, Hare is one of the longest- Thevery University meek.” of Toronto’s unprecedented $2-billion campaign will frontier: the Canadian Arctic. Beginning in January, astrono- North Star. Next winter, researchers plan to add a $100,000, serving instructors in the history of the university. As befits harnessClass the sizes boundless in the potential economics of our department worldwide community increased to sub- mers for the first time will use the long, dark winter in the half-metre telescope that will record 50,000 star-filled images a meticulous social scientist, he’s kept records on how many addressstantially global after challenges 1980; Hare and preparesays the leaders advent for of an 400-student increasingly country’s Far North to search for planets circling other stars during the four months of Arctic night. Both devices will be academic disciplines. Demonstrates borderless world. You can be part of it. VISIT BOUNDLESS.UTORONTO.CA PHOTO: FRANCES JURIANSZ spring 2011 11 Photo: thomas Kuhn winter 2012 19 that U of T research is making a INVENTION BOUNDLESS positive difference in society and He looked like Ted Time Capsule Nugent or Jesus, depending on your state of mind Ann Auman, is a crucial source of ideas and All About Alumni speaking about her husband, Steve Petranik innovation. p. 48

All About Alumni Profiles of U of T’s diverse and successful alumni in Canada and around the world.

SaGe of aquariuS While puffing on a cigar, communications guru Marshall Few academics have infiltrated the collective psyche, McLuhan – once dubbed the Sage of Aquarius – holds intellectual realm and pop culture like McLuhan, who April 1973 court during one of his famous evening seminars at the worked at U of T for more than 30 years. To celebrate the hand is in a protective brace when we meet in a coffee shop Centre for Culture and Technology. The centre (of which centenary of his birth (he was born July 21, 1911), the Marshall McLuhan lectures he was director) was located in an architectural throwback: McLuhan Program in Culture and Technology, the City of Tales from a Troubadour on Roncesvalles near his home in Toronto’s West End. “I’ve at the Centre for Culture a coach house built in 1903. But McLuhan’s theories were Toronto and Mozilla have arranged a year-long series been bitten by cats twice before, which led to trips to the and Technology forward-thinking and prophetic: he recognized that of events. In October, Nuit Blanche will contain a McLuhan Justin Rutledge talks about the art of emergency room – it can be dangerous,” says Rutledge, 32. the world had become a global village in its electronic component, and, in November, the university will host writing lyrics, working with Michael Small mercies: the injury comes during a rare break for interdependence and divined the advent of the World the international conference “McLuhan 100: Then, Now, him. Since the release of his fourth album, The Early Widows, Wide Web in The Gutenberg Galaxy (1962). And in Under- Next” to discuss the professor’s work and influence. The Time Capsule standing Media: The Extensions of Man (1964), he first events leave no excuse for anyone to be on the receiving Ondaatje and surviving cat attacks last spring, he’s toured the American West Coast with Blue posited that “the medium is the message,” pointing out end of the famous McLuhan line in Annie Hall – when he Rodeo and will soon return to L.A. for a stint co-fronting a that the medium’s structure – how it relays information, dismisses a phoney intellectual with an exceedingly curt six-piece band. “It’ll be nice to be part of something, not a solo as opposed to the information itself – is what shapes “You know nothing of my work.” – Stacey GibSon When singer-songWriter Justin rutledge brought home artist, for a bit,” says Rutledge, who was recently nominated society and our perceptions of reality. Visit www.mcluhan100.ca for event details. a new puppy, his girlfriend was delighted. His cat was less for a Juno. By February, he will have appeared in his first Features an intriguing event or pleased, and attempted to maim the canine while Rutledge play, working with four legends: Michael Ondaatje (BA 1965 was holding her in his hands. As a result, the guitarist’s left UC) wrote the script Divisadero: a performance (based on person from the university’s 185-year photo: ivan otis spring 2011 45 48 WWW.MAGAZINE.UTORONTO.CA photo: U of t Archives B1998-0033 [731090B-40] history and underscores U of T’s long tradition of excellence. The December issue includes a list of all U of T donors who gave more than $5,000 in the previous year.

Feature Stories • In-depth profiles of alumni in True North arts, politics, business and other fields • Clear and compelling articles about how U of T research is making a difference in the lives of Canadians Illustration by Paul Blow • Historical pieces that illustrate the university’s impact What Does Canada Stand for Now? By Andrew Mitrovica over the decades

24 WWW.MAGAZINE.UTORONTO.CA springSpring 2011 2011 25 • Extensive coverage of the students, faculty and staff who make U of T Canada’s leading university

To advertise, contact Nadia Van at (416) 978-0838 or [email protected] U of T Magazine Media Kit 2012-13 | 8 2012/2013 Rate Card

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1/2 Page Ad Size 3.408” 9.462” Delivery Vertical BleeD N/a N/a Advertising materials should be sent to: U of T Magazine 1/4 Page Ad Size 7” 2.229” 21 King’s College Circle, Horizontal BleeD N/a N/a Toronto, ON M5S 3J3 Attn: Advertising Sales or emailed to (if smaller than 6mb): ads. Double Trim Size 15.75” 10.5” [email protected] Page Live Area 15” 9.75” Bleed Bleed 16.25” 11” Proofs • A hardcopy proof must be provided with the artwork The trim size of the magazine is 7.076” x 10.6” • A calibrated, digital proof with stock & press gain simulations must be submit- Advertising Booking material circulation ted if the printer is to match colour on Deadlines Deadline deadline date digital file • Proofs should conform to SWOP Summer apr 27 may 18, jUNe 22, standards 2012 2012 2012 2012 AutumN jUly 20, aUG 10, Sept 14, Software 2012 2012 2012 2012 QuarkXpress: Please include all fint files, image files, logos winter oct 12, Nov 2, Dec 14, and graphics. 2013 2012 2012 2012 All logos and graphics must be saved at 300 dpi TIFF or EPS files SprING jan 25, feb 15, mar 22, 2013 2013 2013 2013 PDF-X/1A: Please send high res PDF files (PDF-X/1A) with embedded fonts. Additional notes • Coated stocks: • Images must be in CMYK –– 25 micron stochastic InDesign or Illustrator • Full bleed allowances sreening Please supply an EPS file at a minimum of • 1/8 bleed allowances –– UCR 300 dpi. • Crop marks at 18 pt for all ads –– 20% dot gain • Effective resolution for colour –– 85% black limit PhotoShop continuous tone images should be –– 300% maximum total ink 300 ppi resolution coverage Please supply a TIFF file at a minimum of • B/W lineart images should be a –– 2%-5% in highlight 300 dpi. minimhum of 800 ppi effective • Supply colour and grayscale resolution and be saved in TIFF images as composite EPS or bitmap format TIFF format. • Do not use compression

To advertise, contact Nadia Van at (416) 978-0838 or [email protected] U of T Magazine Media Kit 2012-13 | 10 Terms and Conditions

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Contracts Payment The publisher is not bound by any conditions, printed Publisher is entitled to payment as herein provided, or otherwise, when such conditions conflict with the upon having completed the printing and taken rate card or the publisher’s policies. Contracts cover reasonable steps to distribute the publication. any 24 months, starting with the first insertion. Payment is due in Canadian funds at space closing date at U of T Magazine’s office unless credit has The advertiser and/or advertising agency assume been granted. liability for all content (including text, representation and illustration) of advertisement printed and also Credit assume responsibility for any claim arising therefrom Where credit has been granted by the publisher, against the publisher. The advertiser and/or its payment is due 30 days from the date of invoice. advertising agency agree that U of T Magazine shall If the advertiser has excess credit owing to the be under no liability for its failure, for any cause, to publisher, the publisher retains the right to cancel publish any advertisement. any additional advertisements. Terms agency commission Advertisers and their agencies have dual liability 15 % of gross billing to recognized advertising agencies. to the publisher in the event of non-payment for advertising. The agency is responsible for the client, Cancellation and vice versa, notwithstanding any statements to All magazine ads must be cancelled at least 5 the contrary on agency or advertiser insertion orders business days prior to space closing. Failure to do or contracts. so will result in a 25% cancellation fee. Rate revisions The publisher reserves the right to change these rates at any time. Existing contract rates are guaranteed only for the next four issues from the date of acceptance of contract.

To advertise, contact Nadia Van at (416) 978-0838 or [email protected] U of T Magazine Media Kit 2012-13 | 11