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PRODUCT NEWS

INNOVATION IN ENDODONTICS BRUXISM AND POST-TRAUMATIC AND RESTORATIVES S4S, the specialist dental splints ers in the surgery and snaps into laboratory and exclusive provider of place to fi t comfortably on the upper NTI-tss - a device used in the limita- or lower front teeth. It is worn dur- tion and control of bruxism - will be ing and reduces the intensity of launching the fi rst Bruxism Awareness muscular parafunction. Week on 25-31 October at this year’s S4S is also involved in raising aware- Dental Showcase. ness of the link between Post Traumatic Bruxism Awareness Week will aim Stress Disorder (PTSD) and bruxism in to highlight bruxism, a condition that the armed forces and is offering free affects up to 50% of the UK population, training to military dentists. and encourage more dental practices to S4S will also be showcasing a offer effective treatment. The week will groundbreaking new technology called be supported by a practice information GRINDCARE at Dental Showcase. Visit pack that is free to all UK practices. them at stand D10. The NTI-tss is made by practition- Reader response number 55 O n De nt s pl y ’s s t a nd at BD TA De nt a l Show- case delegates will have the opportunity to explore their innovative new endodon- tic and restorative products, including INCREASE EFFICIENCY AND PROFITABILITY Smart Replacement (SDR). At this year’s BDTA Dental Showcase appointments, alleviating congestion Dentsply’s dentists and experienced delegates can look forward to witness- on reception. team will be on hand to demonstrate how ing Denticom’s solutions to practice effi - Patient Pop is unique to Denticom. It to use the new products in each range. ciency and profi tability. identifi es patients when they call and An area especially dedicated to product Call management identifi es missed answers personally with their name. promotions will also be available where calls. Messages promoting your prac- Patient Info Point enables you to sell clinicians will fi nd excellent offers on tice’s services can be played free of your services and treatment effectively popular items such as ProTaper and other charge and patients are informed of with a touch screen kiosk and TV screen endodontic equipment, Cavitron units their place in the queue. Missed calls are (where the content is hosted and there- and inserts, and Ash instruments. lost potential revenue. fore updated every 20 minutes). In addition, visitors can fi nd out about Denticom 24/7 ensures you do not Visit Denticom on stand V28 to fi nd the Dentsply Academy’s new CPD pro- miss a call even when you are closed. out how the above systems can be pro- grammes, including educational events, Denticom answers the call for you. vided to your practice for zero capital webinars, ‘How to Guides’ and online Patient Check In is a multi-lingual investment. Some practices are also eli- learning packages. touch screen enabling your patients gible for additional funding. Go to stand D01. to check themselves in for their Reader response number 56 Reader response number 58

GET RAPID LONG-LASTING RELIEF SUPERIOR ILLUMINATION AND MAGNIFICATION Visitors to this year’s BDTA Dental Nuview will be exhibiting their cut- and minimal power consumption. Showcase will be offered a sample of ting edge range of optical equipment Nuview’s illumination and magnifi - new Sensodyne Rapid Relief. at this year’s BDTA Dental Showcase. cation equipment also incorporates Recent research highlights that when Products on display on the Nuview optical designs from world leader the strontium acetate formula of Senso- stand will be the new V2 illumina- Carl Zeiss. dyne Rapid Relief is massaged on to the tion unit which uses state-of-the-art Nuview will help each client design base of a sensitive tooth for 60 seconds, LED technology and new a bespoke solution suited to their spe- patients get rapid relief from their sen- Ion batteries for superior intensity cifi c needs before providing a pro- sitivity. Long-lasting protection from fessional installation, training and sensitivity can be achieved by brushing aftercare service. On stand L05 del- twice a day with the product. egates can also fi nd out about Continu, GlaxoSmithKline Consumer Healthcare an -free and 99.999% effective (GSK) staff will be on stand J10 to answer disinfectant, as well as other carefully any questions about their full product sourced products. range which also includes Aquafresh, Cor- Reader response number 57 sodyl, Sensodyne Pronamel and Poligrip. Reader response number 59

308 BRITISH DENTAL JOURNAL VOLUME 209 NO. 6 SEP 25 2010

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