The Fifth Estate

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lrnerica's Most Responsive Radio Networks

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Meet the local muscle. The GOLDEN GIRLS. They're your insurance policy against the competition. They proved it three years in a row by dominating the most competitive battle- ground on television, the toughest turf in the business, Saturday night. They shot down everything the networks could throw at them. Action hours, sitcoms, the Olympics, the World Series, and even such blockbuster movies as Superman and Rocky Ill. GOLDEN GIRLS is the kind of break- through show that brings people to a set, and keeps them there all night. Its appoint- ment TV and ifs the only show available for at least the next five years with the muscle to change an entire daypart. Its your last chance to anchor and elevate complete program blocks, even in the most com- petitive television environment ever. The GOLDEN GIRLS. If they've got the firepower to blow away Superman and the World Series, imagine what they could do for you. The toughest bunch of mothers on TV. Available for Fall 1990 or 1991.

GOLDEN GIRLS c 1988 Touchstone'ictures and Television ¡ Vol 114 No. 19 BroadcastingeMay9j 2111111

Sizzle and substance at NCTA 88 page 23

NBC stakes claim in cable page 24

Viacom ends first round of `Cosby' marketing page 29

SKETCHING OUT THE DIMENSIONS D ABC's Nigh/tine France, for 1988 MIP -TV international programing provides seven -and -a -half hours of coverage from market. International TV business is growing fast Israel, providing, in host Ted Koppel's view, context and mood of show and industry is upbeat. But some to Arab -Israeli problem. PAGE 30. problems are evident as MIP -TV market unfolds. Coverage of event begins on PAGE 46. LEAVING 'nix o Tim McDonald resigns as president of TVX Broadcast Group, following completion of MOTIVATED D Two 24 -hour motivational networks for financing for purchase of Taft stations. PAGE 30. AM stations target new demographic niche. PAGE 56. NcrA 88 o Almost 14,000 gather in Los Angeles for NCTAs annual convention, where programing, SO FAR, SO GOOD FOR CABLE . Amid reports technology and legislative matters draw industry of cable's growing penetration and revenues, attention, PAGE 23. HDTV is again in spotlight, PAGE allegations of anticompetitive activity are being 31. Hill aide, Mark MacCarthy, says burden is on heard. So far, government agencies appear to see cable to prove that telcos should continue to be no reason to act, but some on Hill are concerned. excluded from cable business, PAGE 32. Republican PAGE 59. Senator Alan Simpson from Wyoming says Senator Al Gore's (D-Tenn.) TVRO bill is not moving this year, TURNED DOWN O FCC KOED but aide to Gore says it will "come up in some form," rejects Inc.'s application for renewal of its license to noncommercial KOEC(TV) PAGE 37. Pay cable services show new growth, PAGE San Francisco. 39. Home shopping networks expected to be $2- Company will appeal, says KoED president and CEO, Tiano. PAGE 61. billion business by 1990, PAGE 40. Clearwater, Fla. - Anthony based Home Shopping Network plans new 24 -hour cable network that would report on entertainment CTS NEWSMAN D CBS's Eric Ober has spent 20 of his industry, PAGE 41. The Movie Channel unveils new 22 years at network directly connected to news. look, backed by marketing campaign in excess of That involvement in newsroom decisions, he says, $5 million, PAGE 42. has provided "preparation for everything I've had to do in life," including readying him for his most PROGRAMING IN PARADISE D Almost 7,000 program current post as president of CBS Television Stations. buyers, sellers and producers meet in Cannes, PAGE 87.

INDEX TO DEPARTMENTS

Business 52 Fifth Estater 87 Masthead 20 Riding Gain 57 Cablecastings 54 For the Record 70 The Media 69 Satellite Footprints 69 Changing Hands 64 In Brief 88 Monday Memo 21 Special Repon 31 Closed Circuit 6 In Sync 68 On Radio 56 Stock Index 58 Datebook 18 Journalism 65 Open Mike 20 Technology 67 Editorials 90 Law & Regulation 59 Programing 46 Where Things Stand 10 Fates & Fortunes 83

INDEX TO ADVERTISERS: American Chiopractic Assn. 71 D American Stock Exchange 57 o Blackburn Capital Marxets 64 D Black Entertainment Television 43 D Buena Vista Television Covers 2, 3. 4 D Chaplin & Millar. Inc. 56 D Cinetex '88 33 D Classified Ads 75 -82 0 Communications Equity Associates 67 0 Norman Fischer & Associates, Inc. 66 D Georgia. The University of 35 o Group W Productions 12 -13 c Harris 7 0 Heller Financial 65 D King World 16 -17 0 L'Ermitage Hotels Cover 5 D Lorimar Syndication 4 -5 0 Media Venture Partners 68 D National Bank of Washington, The 43 D Professional Cards 73 0 Services Directory 72 0 Showtime/The Movie Channel, Inc. 8 -9 D Joe Sullivan and Associates, Inc. 83 D Tribune Entertainment Co. 22 D United Stations Radio Networks Front Cover o Ward -Beck Systems Ltd. Cover 6 o

Broadcasting (ISSN 0007 -2028) is published 52 Mondays a year by Broadcasting Publications. 1705 DeSales Street. N W Washington. D C 20036 Second -class postage paid at Washington J and additional offices Single issue $2 except special issues $3 50 (50th Anniversary issue $10). Subscriptions. U S. and possessions one year $70. two years $135. three years $190. Canadian and other international subscribers add $20 per year. U S. and possessions $235 yearly for special delivery S100 for first -class. Subscribers occupation required. Annually: Broadcasts rig D Cablecast ing Yearbook $110 Across the Dial $695. Microfilm of Broadcasting is available from University Microfilms. 300 North Zeeb Road. Ann Arbor. Mich 48106 (35mm, full year $55). Microfiche of Broadcasting is available Irom Bell 8 Howell. Micro Photo Mansfield Road. 44691 Division. Old wboster, Ohio ($37/yr.) Postmaster please send address corrections to Broadcasting. 1 705 DeSales St . N W Wa,h,ngton. D C 20036 'C- ((i1osed Ci: _1

ability of stations to generate profits three to five cents per subscriber per On or off? despite ups and downs of network month beginning next year. That may not programing. Ober said that potentially in seem like much, but one operator said Some confusion emerged last week over offing is purchase of station in sunbelt reason for tentative nature of proposal was state of talks between NBC and Turner market. that increase would call for alterations in Broadcasting System concerning possible some existing contracts. That caveat may distribution of some events from summer make pitch for increase tougher, despite Olympic games on cable. Last week, Concerned over Cerritos BET's partial ownership by Tele- network affiliate sources said they had Communications Inc. Financial News FCC could wind up hearing from Senate received word from NBC that talks broke Network is looking in its Communications Subcommittee Chairman also at adjustments off, and that there would be no cable rate card, to three -and -a -half cents in year Daniel Inouye (D- Hawaii) if commissioners distribution. But NBC executives one, five -and -a -half cents in year two and sanction Common Carrier Bureau decision maintained last week they had not ruled out seven -and -a -half cents in year three in new last month to grant waiver to General some form of cable carriage deal with contracts, up from roughly two -plus cents Telephone Co. to own and subcontract Turner, albeit one where NBC controlled all currently. building and operation of cable system to advertising connected with cable NBC did not disclose its fee structure for serve city of Cerritos, Calif. (BROADCASTING, exhibition. Still, any form of cable carriage Tempo, but sources said the network was April 18). Inouye, at private luncheon with with upcoming Olympic games did not talking about a rate somewhere between cable executives during last week's settle well with some affiliates contacted four and 10 cents per subscriber per National Cable Television Association last week. "We've been selling those games month. Coming down the pike will be Turner convention, stated his concern about very well, based on exclusivity," said one Network Television, which plans to charge bureau's action and indicated Congress station executive. Big sales pitch, he said, operators 15 cents next year. might into it," if was that viewers would only be able to see "look the "FCC proceeds with games from one source -NBC. this interpretation," senator told BROADCASTING. NCTA will ask FCC to reconsider decision as well as file appeal in Fighting the pirates court. Call for contributions Frustrated by runaway piracy of scrambled satellite signals, companies involved in Group W Radio President Dick Harris, head Vote of confidence home satellite industry would like to work in of new National Association of concert to limit piracy by, among other Broadcasters fund -raising task force on Judging from early program renewals for things, more carefully controlling radio music licensing, is sending out letter fall, not yet announced, ABC's program distribution of programing and using to 30 station executives and group heads development last season was best effort in Videocipher II descrambling technology. To soliciting support in raising $1 million from several seasons. Three new shows from that end, Satellite Broadcasting and industry. Money will be used both to pay off season just ended were given early Communications Association, principal remaining legal debt (about $250,000) renewals last week -Hooperman, group representing home satellite industry, from last round of negotiations with ASCAP thirtysomething and mid -season's Wonder plans to ask Justice Department this week and BMI, which ended early last year, and Years. Other shows given renewal nod last for antitrust clearance to permit such to build financial "warchest" for next round, week include: Dynasty, Growing Pains, cooperation. Prior to filing, it plans to seek which commences in 1990. Harris will Head of the Class, Perfect Strangers and support from members of Congress as well present major marketing plan to task force Who's the Boss. Network is scheduled to as from National Cable Television at its first meeting in mid -June. unveil its new schedule May 23 in New Association and Motion Picture York. Association of America. Piracy was subject of meeting of SBCA Still waiting officers and programer- members at NCTA Fringe benefits convention last week. All agreed that CBS has said that it intends to buy another something has to be done to remedy not television station for at least past 10 years, Delegation of congressmen (about 30) problem. General Instrument, only received at least $1,500 each in but so far nothing has happened. For his manufacturers of vdeocipher II system, from NCTA for appearance at its part, CBS President Larry Tisch has honoraria estimates that of 515,000 descramblers in last renewed network desire to own additional annual convention in Los Angeles use, 160,000 are illegally authorized or stations since taking control of network, but week, but also air fare and hotel expenses pirate boxes. SBCA believes number of Hills Hilton). And has added that station prices of television (they stayed at Beverly pirate decoders in use could run as high as properties continue to be too high. CBS that was not all; association hosted dinner 250,000. believes that one reason for inflated values Saturday for congressmen, Hill staffers and of stations is number of preemptions of industry executives. Some 130 attended affair at L'Orangerie restaurant, described network programing on some properties. 44 for 92.3 Since network -owned station would be less by one guest as "very chi chi" where food runs $100 and up per person. likely to preempt network programing, tab alone Principal in application for new FM in revenues from preemptions are not Olathe, Kans., filed at FCC this week, was accounted for in station's cash flow by CBS, Cost pressures one R. John Riggins, former Washington hence diminishing its value to network. Redskins star fullback. Although "the CBS could be ready for change on station While cable operators are being urged to Diesel" could not be reached for comment, purchase front, however. be responsible concerning rate increases, FCC attorney Douglas Weloshin, said the In interview with BROADCASTING (see "Fifth new and existing cable networks are native Kansan's application falls under "life Estater," page 87), CBS Televisions Station readjusting rate cards that will create after football." Riggins hosted local post- President Eric Ober said that it is now "quite upward price pressure. Black game show in Washington and had likely there will be at least one" station Entertainment Television announced rate expressed interest in getting involved with purchase by end of year. One reason is increase proposal at NCTA last week, from broadcasting. This is his first application.

Broadcasting May 9 1988 6 In the farmlands of western So, when the old transmitter with a smile, `when Kyle buys our Illinois, people value the things that finally wore out, an urgent call went next transmitter - many years from last. That's why John Conner called out to Harris, 71 miles away in now - he'll be calling Harris." Hams when the AM transmitter at Quincy. Yes -a new transmitter Find out how Harris is leading WRMS finally gave out. After 28 years was available. Immediately. broadcast manufacturing into a new on the air. "The next day," remembers century. Call TOLL FREE: It had seen a lot of history. New Conner, "it was on our pickup. And by faces. New owners. Even its original the following morning, we were up 1- 800.9- HARRIS manufacturer, Gates Radio, had a and broadcasting." Extension 3009 new name - Harris. From major networks to small- Over the years, Hams experts town broadcasting, Harris under- had kept WRMS' transmitter in top stands what commitment and cus- condition. "They were always there tomer support are all about. when we needed them," says Conner. "That's why," says June Conner HARRIS TM

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THE MOVIE CHANNEL is a service mark of SHOWTIME THE MOVIE CHANNEL, INC. 1988 SHOWTIME THE MOVIE CHANNEL, INC. All rights reserved.

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Solid box indicates item has changed since called for freeze on additional AM allocations, lust issue. except where such allocation provides relief Antitrafficking from interference from foreign stations, espe- cially Cuban. AM -FM Allocations Broadcasters last year turned back con- gressional efforts to crack down on perceived trafficking in broadcast licenses. Industry AM Stereo gained enough support to sink Senate Com- During April meeting, FCC changed its rules merce Committee Chairman Ernest Hollings's moving to allow class A FM stations to elevat- (D -S.C.) proposal to impose 4% transfer fee ed antenna sites to reduce power below 100 on broadcast licenses transferred within three w minimum to maintain size of their coverage On Jan. 14, FCC rejected recommendation of National Telecommunications and Information years of last sale (BROADCASTING, Dec. 14, areas. 1987). But Hollings has revived transfer fee National Association of Broadcasters has Administration that Motorola's C -Quam AM stereo system's pilot tone be protected from idea and it was subject of Senate Commerce submitted plan to FCC to allow 60% of class A month (BROADCASTING, possible interference. Petitions to adopt single Committee hearing last stations to double power from 3 kw to 6 kw made by Holl- AM stereo system and to mandate multisys- May 2). Based on comments Plan is contained in comments opposing pro- Inouye Hawaii), chairman tem radios were also rejected. ings and Daniel (D- posal of New Jersey class A FM Broadcasters Subcommittee, they In explanation of recommendation, Chair- of the Communications to allow almost all class As to double power. the proposal. Leg- man Dennis Patrick and Commissioner James appear intent upon moving NAB opposes New Jersey plan because of last year in House and Quello said that C -Quam is already close to islation was offered possible interference with class B and C FM's resurrect rules requiring being de facto standard because 100% of Senate that would where band is crowded. FCC has released stations to be owned three years receivers can receive it and most AM stereo broadcast rulemaking authorizing FM's to use directional before sale, but no action is anticipated. antennas, permitting allocation of stations in stations transmit it. what would currently be short- spaced posi- Multisystem radios receive signals generat- tions. NAB opposed rulemaking, saying it ed by two incompatible systems battling to be would lead to AM- ization of FM band. Howev- de facto standard -C-Quam and Kahn Com- Cable Regulation NTIA report er, several FM broadcasters commenting dis- munications' single -sideband. agreed, contending directional antennas said that although there is no inherent degra- would benefit FM radio and public. Commis- dation of sound quality in multisystem corn- National Cable Television Association is try- sion said it had no plans to change table of FM pared to single- system radios, implementa- ing to maintain status quo in cable regulation, allotments. tion of multisystem technology is not feasible much of which is based on Cable Act of 1984 FCC launched inquiry March 24 into FM because of lack of support among radio man- and Copyright Act of 1976. translator service-FM translators rebroad- ufacturers and dominance of C -Quam system Motion picture industry and independent cast signals to areas where terrain, distance in international marketplace. In filing with FCC broadcasters, concerned that cable industry or obstructions weaken original signal -and in December 1987, Kahn Communications has become too big too fast, have been push- in meantime, froze applications for new trans- charged that in 1985 Motorola improperly ing for stricter regulation of cable until there is lators. National Association of Broadcasters, blocked Sony from selling multisystem radios more competition in delivering cable program- alleging widespread abuses in translator mar- by asserting two AM stereo patents. Kahn ing to homes. ket, petitioned FCC for changes in rules; oth- further alleged that patents in question were Opposing groups-especially cable and ers pressed for expansion of service to allow improperly obtained by Motorola. Motorola motion picture industry-have generated for local origination. dismissed Kahn's charges and said that new much heated rhetoric in Washington. But ca- FCC initiated inquiry on extension of domes- integrated circuits in radios to be released this ble and Hollywood executives are holding tic AM band by 10 channels from 1605 khz to year will solidify C -Quam and stereo in gener- meetings to try to resolve differences. 1705 khz with target for implementation July 1, al in AM marketplace. Cable industry is coming under increased 1990. Commission proposed that some new congressional scrutiny House Telecommuni- channels could be reserved for national AM AM -FM Allocations 10 cations Subcommittee Chairman Ed Markey radio services. AM Stereo 10 (D- Mass.) has asked Government Accounting FCC amended its rules last November to Antitrafficking 10 Office to study cable rate increases. Com- re- ments from lawmakers expressed during Tel - allow approximately 800 AM stations on By the Numbers u gional channels and 940 khz and 1540 khz to comsubcom hearing in March indicate indus- Cable Regulation 10 operate at night with 500 watts. Earlier, corn- try's problems on Hill may go beyond battle Renewal mission had authorized 21 of 41 AM's on Comparative u with home satellite industry (BROADCASTING, foreign clear channel 1540 khz to operate at Compulsory License u April 4). It was first of three oversight hearings night. Actions are part of steps to allow night- Direct Broadcast Satellites u subcommittee plans to hold on status of cable time service near lowest post- sunset power High -Definition TV 14 industry three years after passage of Cable for 1,600 -1,800 of country's 1,900 daytime - Indecency 14 Act. Second is scheduled this week (May 11). According to commission, Allegations that cable industry has been only AM stations. International Satellites 14 further actions will be taken to clear several anticompetitive were subject of congressional Low TV 14 hundred more AM's to operate at night. In July Power hearing in March by Senator Howard Metzen- 1987, NAB filed comments at FCC supporting Land- Mobile 14 baum (D- Ohio), chairman of Senate Antitrust authorizations but saying FCC should autho- Must Carry 15 Subcommittee. Metzenbaum warned industry rize new nighttime service on interim basis Public Broadcasting 15 that unless situation changes, he may offer until comprehensive review of AM interfer- Scrambling 15 legislation to curb what he sees as cable's ence standards in separate proceeding is growing anticompetitive behavior. Senator, ac- Wireless Cable 15 completed. Others said FCC should defer ac- cording to staff, is still studying the issue (he Unions 15 tion until review is completed and new interfer- will survey those within cable and its competi- ence standards are adopted. NAB board has tors to assess the situation before making final

Broadcasting May 9 1988 10 move [BROADCASTING, May 2] ). FCC has adopted new rules more narrowly defining those television markets where, in BY THE NUMBERS accordance with Cable Act, rates of cable Summary df broadcasting and cable systems cannot be regulated because sys- tems are subject to effective competition. FCC opened rulemaking in response to U.S. Court of Appeals, which upheld FCC's basic ruling B R O A D C A S T I N G that effective competition exists where three SERVICE ON AIR CP's TOTAL' broadcast signals are available. But it said Commercial AM 4,908 170 5,078 that definition of available was too broad. Commercial FM 4,045 418 4,463 Parameters of local cable regulation are also being reset outside Washington. Two fed- Educational FM 1,314 173 1,487 eral judges in northern district of California, in Total Radio 10,267 761 11,028 decisions issued in 1987, September ruled FM translators 789 444 1,233 cities' cable franchise provisions requiring ca- Commercial VHF TV 538 ble operators to provide access channels and 23 561 universal service and to build and maintain Commercial UHF TV 481 222 703 state -of -art cable systems violate cable opera- Educational VHF TV 118 3 121 tors' First Amendment rights. Educational UHF TV 212 25 237 Total TV 1,349 273 1,622 Comparative Renewal VHF LPTV 93 74 167 UHF LPTV 258 136 394 Total LPTV FCC is moving ahead with plans to revamp 351 210 561 comparative renewal process. At National As- VHF translators 2,869 186 3,055 sociation of Broadcasters convention, FCC UHF translators 1,921 295 2,216 Chairman Dennis Patrick called for changes ITFS 250 114 364 to curb use of process to force broadcasters Low -power into lucrative settlements and to establish auxiliary 824 0 824 "clearly articulated standard" that, if met, TV auxiliary 7,430 205 7,635 would assure broadcasters "a reasonable ex- UHF translator/boosters 6 0 6 pectation of renewal." Experimental TV 3 5 8 Assuaging concerns of NAB, Patrick indi- cated FCC would stop short of adopting Remote pickup 12,338 53 12,391 changes that would virtually assure license Aural STL & intercity relay 2,836 166 3,002 renewal. NAB feared that such an approach could cause congressional backlash. Reform has some support on Hill, particular- C A B L E ly from Republicans. Seventeen Republican Total subscribers 45,000,000 members of House Commerce Committee Homes passed 71,500,000 sent letter to FCC Chairman Dennis Patrick urging him to reform comparative license re- Total systems 8,000 newal procedures. Household penetrationt 51.1% Leibowitz & Spencer, Miami -based commu- Pay cable penetration 28.6% nications law firm, has asked FCC to expedite its earlier petition for reform rulemaking to put potential challengers on notice that applica- Includes o9 -air licenses. tions may be subject to more stringent scruti- t Penetration percentages are of TV household universe of 88.6 mdhon ny than in past. Talk of reform comes against backdrop of text of broadcasters' efforts to resurrect - major reason for wait- and license challenge of CBS's WBBM -TV Chicago must -see stance in U.S. carry requirements by group headed by local attorney. Brenda there. House Telecom- on high -power DBS -which would use Ku- munications Minor. Many communications attorneys be- Subcommittee member John band spectrum set aside for it -Tempo Satel- Bryant (D -Tex.) has lite, lieve case underscores vulnerability of broad- offered legislation (BROAD- 51 % owned by Telecommunications Inc., CASTING, April 4) largest casters with good track records to costly and that would condition compul- U.S. cable system operator, is among sory license on whether time -consuming challenges. FCC has also or- cable operator is applicants. FCC now awaits industry com- carrying local broadcast NAB ments dered comparative renewal for Viacom's KMOV. signals. televi- on mix of four new applicants, three sion board has directed staff to Tv St. Louis and is preparing order affecting at investigate all requests for construction permit modifications aspects of compulsory least five other television stations. license as part of joint and one request for four -year extension. board's consideration of must -carry issues. In TCI backing may indicate that Ku -band di- comments on license inquiry, cable generally rect -to -home delivery of entertainment pro- supported retention of license while program graming, already dominant mode of program Compulsory License producers opposed it. NAB softened its long- distribution in Japan and moving fast in Eu- standing opposition, arguing that license rope, may be on verge of becoming reality in should be left alone for time being. U.S. DBS's value rests on ability to receive FCC is conducting inquiry into cable compul high -power signals with very small earth sta- sory license; if views of FCC Chairman Dennis Direct Broadcast tions. Patrick are guide, inquiry could lead to recom- Satellites Death of West Germany's start-up DBS bird, mendation that Congress abolish license. At TV -Satt (BROADCASTING, Feb. 22), left two Association of Independent Television Sta- state -owned programers and two commercial tions convention in January, Patrick said world Latest round of applications tiled April 8 a programers without home. Other European in which cable can refuse to carry indepen- FCC brings current total to nine U.S. firms DBS birds with similar, if not identical, de- dent's signal while enjoying right to carry any holding or seeking DBS construction permits sign- Germans' TV-Sat2 and France's TDF- signal it pleases is intolerable. Reexamination (BROADCASTING, April 25). Although threat to C- 1-are still scheduled for Arianespace launch of license on Capitol Hill could occur in con- band cable distribution market is cited as within next year (although French government

Broadcasting May 9 1988 11 Everyone'y buZzínPJ

"WPGH-TV HAS THE DOMINANT "WTAF TELEVISION HAS A "WHILE BUGZBURG IS STATE OF share of children's viewing in Pittsburgh. history of airing the highest the art in terms of animation, it BUGZBURG'S combination of quality children's pro- represents a return to traditional top -quality animation, vivid color and gramming. We feel that animated programming. It is the type appealing warmth and charm will BUGZBURG carries of show that today's parents grew up help insure that position. Besides, the on the tradition of with and would encourage their name BUGZBURG has a special ring excellence in animation children to watch. It has all the to it in this town:' that we have come to expect from ingredients of a long -running hit:' Group W Productions. Michael A. Lif Gerald R. Walsh Vice President 1 "BUGZBURG is full of loveable tiny President General Manager characters, real life situations, General Manager WPGH-TV, Pittsburgh and positive, uplifting story WLVI -TV, Boston lines. The children in Philadelphia will fall in love with the little inhabitants of BUGZBURG. We at WTAF are excited about the addition of BUGZBURG to our children's lineup. We are convinced that BUGZBURG will be the definitive hit of the 1989 season:'

James D. Boaz Vice President General Manager zwTAF TV, Philadelphia

65 HALF HOURS AVAILABLE IN SEPTEMBER'89

01988 s11m21,On ASSO[!3Ies All nglrls reserved (E IMMEDIATELY JUMPED "BUGZBURG IS THE "I HOPE THEY NEVER GET THE the opportunitq to acqui; s direction children's animated bugs out of this snow. It's going to JGZBURG. We feel that the programming should be going, win kids' hearts and capture their )ry line is extremely well and we're very excited about imagination. The main character is ritten and will enthrall the the series:' a delight:' iildren in Houston. When ni couple the program's Terry Brown Gee Willikers incept with the outstanding Vice President General Manager General Manager Imation animation, we feel we WBGZTV, Bugzburg_ KDVRIV, Denver e going to have a real hit in 1989. TXH TV is one of the country's enriere independents, and JG7BURG will be a welcome Idition to our lineup." tincent F. Barresi tice President ìeneral Manager CTXH -TV, Houston

General Managers across the country know prime real estate when they see it. And BUGZBURG's the town they're talking about. A delightful combination of captivating animation, thrilling adventure and old fashioned fun, it's a magical place that's won first place on their kids' block. Take a trip to BUGZBURG and meet bright, brave Gee Willikers and all his friends and foes...then get in on the buzz!

Produced of us and iniernational syndication /GROUP W dislribuuon b} _ by PRODUCTIONS orvnioNOrc9ouonPaoO.CnorvsILMG Wbtnr. WOU,i BIOS (WING oMeN ..fbJt.rwB>wur Wma.ii.CS9rb6r191 17 )99: rvie.Sr},,BSrr.MArN A WESTINGHOUSE BROADCASTING COMPANY 3801 BARHAM BOULEVARC LOS ANGELES CA 90068 17131 8503800 postponed launch of TDF -1 from May 1988 Amendment challenge of commission's anti - sat. Assembly of Parties, acting on recommen- until September 1988). European eyes are indecency policy. In court brief defending poli- dation of Board of Governors, approved con- turned to less powerful, 16- channel Astra bird, cy, commission said it is "lawfully and reason- sultation at its extraordinary meeting in April owned by Luxembourg interests and sched- ably" enforcing anti -indecency statute 1986. PAS satellite is scheduled for launch in uled for Arianespace launch next winter. affirmed by Supreme Court in 1978 Pacifica May aboard Arianespace rocket. Although Low -power variety of satellite broadcasting case. PAS, only American separate system thus far resulting from scrambling of cable program- Meanwhile, FCC staff is trying to decide authorized to compete with Intelsat, has com- ing on C -band satellites got start in January what action, if any, to take against Media plained that European Postal Telephone and 1986, when Home Box Office scrambled Central's KZKC -TV Kansas City, Mo., for station's Telegraphs are combining to deny PAS ac- feeds of HBO and Cinemax and began selling May 1987 broadcast of "Private Lessons." cess to their markets, United Kingdom has subscriptions to owners of backyard earth FCC sent letter to station last January saying taken two actions in past month to permit stations (TVRO's), which now number approxi- broadcast may have violated its indecency international systems entry into that market. mately two million. Number of TYRO homes standard and asking for explanation. First, Britain's Department of Trade and Indus- subscribing to cable programing has grown In response to FCC, Media Central asked try issued ruling that will permit individuals as more cable programers have scrambled FCC not to impose sanctions for airing of and businesses, using on -site earth stations feeds and begun selling subscriptions direct- "Private Lessons," which contained seduction within UK, to receive signals of independent ly or through cable operators and other third scenes in which woman's bare breasts and international satellites directly Then, three parties. HBO now wants other major cable buttocks were shown. Arguing against sanc- weeks later, UK's Office of Telecommunica- programers to join it in stepping up from C- tions, Media Central said that standard was tions declared that operating licenses of Brit- band to medium -power Ku -band satellites vague and overbroad, that broadcast was in ish Telecom, UK's signatory to Intelsat, require that can beam signals to one -meter dishes. violation of station's own standards and that it to provide "conveyance of messages to or steps to guard against repeat of incident have from" international satellite system when cus- High- Definition been taken. tomer in UK requests such service. Television In deciding to crack down on broadcast In related development, Orion Network Sys- indecency last April, FCC adopted standard tems and British Aerospace announced plans based on broader definition of indecency than to collaborate on construction, launch and Planning subcommittee of FCC's ATS Adviso- seven dirty words at issue in 1978 Pacifica operation of satellite -based telecommunica- ry Committee is completing first interim report Supreme Court decision. At same time, FCC tions system across Atlantic. BAe plans to to commission involving spectrum needs and sent warning letters to three radio stations. At apply for license from British Department of outlines for future transmission system testing. open meeting last November, FCC reaffirmed Trade to operate specialized satellite services During April 26 meeting of subcommittee, indecency policy, but, in doing so, created under UK's new, easier entry policy conclusions of report were announced. Pol- midnight -6 a.m. safe harbor during which "in- ished version of report should be ready by decent" programing can be broadcast be- mid -May for submission to parent "blue rib- cause of perceived minimal risk of children in Land- Mobile bon" panel. Second meeting of blue ribbon audience. panel, where report will be dis- Group of broadcasters joined Ac- cussed and approved for sub- tion for Children's Television and Statements by Mass Media Bureau Chief Alex mission to FCC, has been set People for the American Way in Felker to Land -Mobile Communications Coun- for June 3. petitioning U.S. Court of Ap- cil (LMCC) hint that first report by Advanced Advanced Television Test peals in Washington to re- Television Systems Advisory Committee will Center (ATTC), project co- view, in light of First not provide enough information for FCC to act sponsored by seven orga- Amendment, FCC en- on petition to reallocate UHF channels in eight nizations -NAB, ABC, forcement of tough - markets to land- mobile radio. Last fall, corn- NBC, CBS, PBS, Asso- iWgP2-- er broadcast inde- mission delayed decision until completion of ciation of Maximum Service Tele- cency standard. report in response to petition from Association casters and Association of Independent Tele- FCC's enforcement of of Maximum Service Telecasters, National As- vision Stations -is seeking executive director stricter indecency stan- sociation of Broadcasters and other broad- to oversee engineering and management as- dard has been deliber- cast groups (see "High- definition television," pects of facility Center will provide place for - ate. Since standard above). FCC wants to ascertain whether UHF Advanced Television Systems Committee was adopted in April channels in question will be needed for broad- (ATSC) and FCC's ATS Advisory Committee to 1987, it has taken only one additional action - casting AN systems. test HDTV and AN systems. Funding for cen- against KZKC -TV NAB sent comments opposing FCC propos- ter's first two years will come from $700,000 Child Protection and Obscenity Enforce- al of minimum mileage separations between donations each from NAB, NBC, CBS and ment Act of 1988 has been introduced on new UHF television stations on channels 14 ABC and from fund -raising drives by other behalf of White House that would implement and 69 and existing mobile radio operations partners. New executive director will decide recommendations of attorney general's com- on adjacent channels. NAB also opposed pro- where to locate facility and when testing will mission on pornography. Act would clear way posal that station may try to negotiate settle- begin. for states or cities to regulate distribution of ment with mobile radio operator if new station ATSC and Society of Motion Picture and indecent programing via cable or subscrip- cannot meet spacing requirements. LMCC Television Engineers have approved HDTV tion television. agreed with mileage separations on condition production standard setting parameters at that spacings be increased substantially from 1,125 scanning lines, 60 hertz field and 16:9 10 -25 miles proposed by FCC. It also agreed aspect ratio. It has been sent to American International Satellites with private agreement provision. National Standards Institute for approval as American national voluntary standard. President Reagan in November 1984 deter Low -Power TV mined that separate U.S. systems providing international communications satellite service Indecency are in public interest, provided restrictions are Community Broadcasters Association, which imposed to protect economic health of Inter- represents budding LPN industry, has cre- national Telecommunications Satellite Organi- ated CBA Programing Cooperative to buy pro- afford. FCC dismissed early in April five indecency zation. Thus far, eight systems have received graming that individual stations cannot 1,350 applica- complaints against two television stations and conditional authorization from FCC, but pro- FCC has finished processing filing win- three radio stations. But coalition of broadcast posal of only one, Pan American Satellite tions received during last summer's appli- groups and citizen groups are pressing Corp., which has secured Peru as foreign dow According to FCC, more than 500 major changes to ahead in federal appeals court with First correspondent, has been consulted with Intel- cations for new stations and

Broadcasting May 9 1988 14 existing ones were granted, fewer than 300 ington in April featured NCTA President James committee vote two weeks ago, but because were found to be mutually exclusive and set Mooney offering cooperation in resolving is- of controversial nature of bill and number of aside for lottery, rest were rejected. FCC now sues surrounding carriage and channel place- amendments said to be in offing, subcommit- plans to open another filing window in May or ment of public TV stations on cable systems. tee delayed action. Yet another markup was June with expectations of receiving at least as PBS board April 13 approved $24.7 -million postponed last week. many applications as last year. fiscal 1989 budget. NAPTS board approved $1.9- million budget that same day Wireless Cable Must Carry Reauthorization hearing April 13 in Senate appropriations subcommittee featured Sena- tor Dale Bumpers (D -Ark.) he would saying Wireless Cable Association, trade associ not "go along with" OMB recommendations National Cable Television Association Presi ation representing wireless cable operators, that CPB authorizations be frozen at $214 dent James Mooney had good news for pub has elected Robert Schmidt president million for 1989 -91. However, during April 19 lic television audience in Washington April 11 Schmidt is former president of National Cable House Labor Appropriations Subcommittee "If you think it's essential to your welfare." he Television Association. In new role, Schmid CPB hearing, Chairman William Natcher (D- told them, "that Congress have a crack a will come into conflict with cable operators he Ky) said, "It will be right difficult" for House to overcoming the constitutional difficulties, and represented while at NCTA. WCA believes appropriate beyond 2% increase ceiling man- put on the statute books rules similar to those cable industry is unfairly denying wireless ca- dated by last December's House budget reso- promulgated by the FCC last year to require ble operators programing. lution. CPB is asking increase from $232 mil- cable systems to carry the signals of local Wireless cable, which uses mix of ITFS and lion in 1990 to $395 million -plus one -time public stations, we'll cooperate in helping you MDS channels to broadcast multiple cable $200- million appropriation for replacement of do it." programing services to subscribers, is now satellite -in 1991. Senate and House pro- Those FCC rules were second version of available in such large markets as New York, posed CPB authorizations of $304 million for must -carry rules adopted by FCC. which suf- Detroit and Cleveland. FY 1991 (plus $200 million for satellite), $353 fered blow on Dec. 11. FCC has turned down request by Cablevi- million for FY 1992 and $404 million for FY 1987, when U.S. sion Systems, MSO with franchise for about Court 1993. of Appeals in one million homes within Microband-targeted National Public Radio and American Public Washington market, to bar Microband Companies Inc. Radio will each hold annual meeting at public overturned from offering its service in outer boroughs of radio conference May 18 -22 at Adam's Mark them on New York until other channels now hung up in hotel, St. Louis. Stephen Salyer, senior vice ground interference disputes become available and president, marketing and communications, they violat- =e Cablevision can offer competitive wireless ca- WNET(rv) New York, is new American Public ed First Amendment ble service. In responding to Cablevision's 1111111117 0,111'.7 1111 Radio president. APR had been without full - That decision was re- petition, Microband charged that Cablevision time president since July 1987. play of same court's deci- was trying to use FCC to block competition. It Representative Ed Markey (D- Mass.). Sena- sion overturning original also alleged three cable programing services tors Hollings and Daniel Inouye (D- Hawaii) must -carry rules two years affiliated with Cablevision -SportsChannel and National Association of Broadcasters ago. Broadcasters suffered New York, American Movie Classics and Bra- President Eddie Fritts have expressed desire second blow when Solicitor declined vo -have refused to deal with Microband in General to work for permanent funding for public FCC's request that his office join broadcasters effort to weaken Microband's ability to com- broadcasters. Two openings remain on CPB who were urging Supreme Court to review pete. board. White House has announced nomina- appeals court's decision. tion of PBS board member Leslee (Honey) FCC, responding to congressional pres- Alexander; she and Charles Lichenstein, latter Unions sure. launched inquiry into local broadcast controversial for reportedly advocating cuts in signal carriage on systems in wake of cable CPB funding, await Hill confirmation. Appeals Court decision. As part of inquiry, FCC is surveying broadcast industry. Last Negotiating teams for Writers Guild of Amer- month, House Energy and Commerce Corn - ica and Alliance of Motion Picture and Televi- mittee Chairman John Dingell (D- Mich.) and Scrambling sion Producers -whose strike is into its ninth others asked FCC to collect data on cable week -met with three networks April 18, but carriage of broadcast signals to create record talks broke off after only 20 minutes. Two sides that could justify resurrection of rules. In Legislation pending in Senate that would have yet to reschedule talks. Writers Guild regulate speech before broadcasters, Dingell restated home satellite marketplace, mandat- was dealt blow May 3 when Johnny Carson his strong support for rules, although he said ing that cable programers permit any quali- announced that The Tonight Show will go fied third party to any action on item is dependent on broad- distribute their services to back into production. casters' willingness to accept codification of backyard dish (NRO) owners, is expected to Industry observers suggest that strike will hit Senate floor, most likely as rider to fairness doctrine (BROADCASTING, March 7). another be extended one that delays start of fall sea- Last February, National Association of bill, according to Roy Neel, aide to Senator Al son. WGA has signed two interim agree- Broadcasters television board directed NAB Gore (D- Tenn.), S. 889's chief sponsor. Neel ments, however, one with producers of Smoth- staff to seek all avenues to restore must carry. spoke at last week's National Cable Television ers Brothers Comedy Hour, enabling that Association will also record and catalog all Association convention, as did Senate Repub- midseason project to complete its run through "cable abuses" that occur following demise of lican Whip Alan Simpson of Wyoming, who May 25. Other was with film producer Ivan no must carry. said there are plans by Senate leaders to Reitman Productions. bring S. 889 up for vote this year. Victims of strike to date include one highly Communications Subcommittee Chairman prepublicized episode of ABC-TV's Moon- Public Broadcasting Daniel Inouye (D- Hawaii) has promised to op- lighting that was to have been shot in 3 -D and pose bill. If Senate passes bill, NRO measure partly funded by Coca -Cola. which planned to in House could pick up momentum. House place 3 -D commercials in program and dis- CPB Program Fund director since 1982, Ron Telecommunications Subcommittee Chair- tribute 3 -D glasses in fast -food chains. Other Hull, will leave post effective July 18 to be- man Ed Markey (D- Mass.) has said matter is casualty is CBS's planned midseason, half - come station manager of KUON -N Lincoln, "front burner" issue for many subcommittee hour comedy, The Dictator. Neb., where he began career in 1955, and members and indicated discussions are un- Screen Actors Guild and American Feder- become associate general manager, Nebras- der way on bill's fate (BROADCASTING, April 4). ation of Television and Radio Artists strike ka Educational TV Network. He will also return On other front, House legislation (H.R. against advertising agencies ended April 15. to KUON -N licensee, University of Nebraska, 2848) to permit satellite distribution of broad- Unions received new three -year contract pro- as journalism professor. cast signals -superstations -to backyard viding for residual payment for commercials Annual public television meeting in Wash- dish owners was set for House Copyright Sub- carried on cable TV strikers' main grievance.

Broadcasting May 9 1988 15 !Trau.'

CaWrad.. IN MIT FrIM IrC 75 stations planning a knockout future Renewed through the 1991-1992 season

STATION REP. OWNER AFFILIATE WLS, Chicago Cap Cities/ABC Cap Cities/ABC ABC WPVI, Philadelphia Cap Cities /ABC Cap Cities/ABC AB( KRON, San Francisco Petry Chronicle Broadcasting NBC WNEV, Boston TeleRep New England lilevision (:135 WDIV, Detroit Petry Rost-Newsweek NB( W'FAA. Dalla. TelcRcp Belo Corporation A13( KHOU, Houston TeleRep Belo Corporation CBS WEWS, Cleveland Blair Scripps I toward AB( WAGA, Atlanta Storer Gillett Broadcasting (:135 Tampa ZIRP Gnat American Broadcasting AIR: KOMO. Scathe Katz American Fisher Broadcasting AIR: WCCO, Minneapolis iekRcp Midwest Communications ( :BS W PXI, Pittsburgh RleRep Cox Broadcasting NIi( KSDK, St. Louis Katz Multimedia N B( KTSP, Phoenix I I RP Gnat American Broadcasting (:IBS KXII; Sacramento leleRep Belo Coalxoration CBS W'MAR. Baltimore TeleRep Gillett Broadcasting NB( W I NH. Hartford Blair Conk Inlet Comm. Ali( K(:SE San Diego Gillett Sales Gillett Broadcasting NIi( W }T\; Orlando kIeRep Cox Broadcasting AB( KCTV Kansas City \I\IT Meredith Corporation (:ISS WCPO, Cincinnati Blair Scripps I toward (:IS.. W1.MJ, Milwaukee M\IT Journal Communications NB( WSM\: Nashville \IMT Gillett Ba adc sting NIi( WS( X:, Charlotte 'leleRep Cox Enterprises \li( WWI., New Orleans Katz Loyola University of the South (:Iii WLOS Greenville/Spartanburg IIRP Anchor Media AB( WRNS, Columbus Blair Dispatch Printing CBS W7V1), Raleigh Cap Cities /ABC Cap Cities/ABC Ali( K\Y'l'\: Oklahoma (:ity leleRep Griffin'lelevision (:BS WTJ.M, Gand Rapids Katz Price Communications AB( WKBW: Buffalo Blair Queen City Broadcasting AB( WM( ;, Memphis Blair Scripps I k oward NB( K1VX, Salt Lake City MMT United lilevision Ali( K\IO1.. San Antonio M\IT l'nited - likvision NB( WPRI, Providence I IRP Knight -Ridder Ali( WVEC. Norfolk tileRep Iklo Broadcasting A11( WLKY Louisville Katz Pulitzer Bnaadcasting Ali( WHIG, Dayton IèleRep Miami Valley Broadcasting (:BS WGIII', Gnrnsxoro -High Point leleRep Mill Broadcasting AB( WPEC, West Palm Beach Katz Photo Electronics Ali( WXEX, Richmond Katz Nationwide Communications Ali( KTBS Shreveport Katz KTISS Inc. AIR KWC11, Wichita leleRep Kansas Broadcasting System (:BS USN, Fresno Cap Cities /ABC Cap Cities /ABC AB( W'FRV Green Bay TeleRep Midwest Contmunicuions AB( wow. Roanoke IIRP Schurz Communications CBS REVS. Paducah Katz Continental American Family Broadcasting (:li,S KWW'I., Cedar Rapids Blair American Family Broadcasting NB( KWQ(:. Quad Cities Blair Paler Communictions N lit KYT \: Springfield. MO Blair Schur". Communications \Iu WAFT Jackson. MS MMT Price CommunicationsLions Its WYI'\; Youngstown Seltel lixutgstown Broadcasting Co. \lu WAIT IUntsvÍllc Blair American Valley Broadcasting \Ito W'IS, Columbia. 5(: I IRP Cr xsmo s Bn radcasting Slit KOI.N, Lincoln MMT Busse Bn xxlcasting (.155 KVIIC., lash. Ws Blair Valley Bit radcasting NIi( KSF\. Sioux Falls Katz Continental News /Pass & Gazette Ali( \'l'( X: Savannah Katz Continental American Family Itnradkasting (:1i5 WAKA. Montgomery Katz Alabama 'telecasters ( :1i5 WT\'O, Rockford Adam Nixing Inc. Winnebago :television Corp. NIR KSHW: Monterey- Salinas Blair Gillett Broadcasting NB( KSH \: Santa Barbara Blair Gillett Broadcasting NB( W'WAN: Wilmington MMT Price Ca nununicniuns AIR W'TVM, Columbus, GA Blair Pegasus Broadcasting AIR KSNF Joplin Katz Continental Price Communications NB( KT \'N. Reno Katz Sarkeslitrzian (:BS LIA(., Ikaunxnt Katz Price Communicnions NB( KFDX, Wichita Falls Katz Price Communicant mis NH( \UNIE. Erie MMT Keystone Iinxadcast ing CBS KF_SQ, Palm Springs Katz Continental EGF Broadcast Corp AIS( \C'X \'T Gnrnwnxl/Grenville Seltel Big River Broadcasting (:ISS KYEL. fuma Katz Continental Beam Communications NB( WWNN: Wateno wti Katz Continental United Communications CBS Ni l l: \( I lagerstown Katz Great Trails Broadcasting NB( DateboóK_E

indicates new listing ences announcement of nominations for 15th annual May 17 -20th World Telecommunication Day, com- daytime Emmy Awards. Waldorf- Astoria, New York. memorating the founding of the International Tele- Information: (Los Angeles) (818) 763 -2975 or (New communication Union in 1865. under the name "Inter- This week York) (212) 586 -8424. national Telegraph Union." Theme: "The transfer of technological know -how in the age of electronics." of Telecommunica- May 9-North American National Broadcasters As- May 13- 14- National Association Information, in Geneva: 41- 22- 99- 59- 69/99- 51 -92. sociation news and current affairs committee meeting. tions Officers and Advisors regional telecommunica- NBC. New York. Information: (613) 738 -6553. tions conference. Stouffer Harbor Place, Baltimore. May 18- Cabletelevision Advertising Bureau media Information: Catharine Rice, (202) 626 -3250. research workshop. DFW Airport Harvey hotel, Dallas. May 10-North American National Broadcasters As- Information: Nancy Gomez, (212) 751 -7770. sociation sports committee meeting. ABC, New York. May 13- 15-Federal Communications Bar Associ- Information: (613) 738 -6553. ation annual seminar. Hotel Hershey, Hershey, Pa. In- May 18-New York Television Academy luncheon. formation: (202) 457 -8654. Speaker: Phil Donahue, host of nationally syndicated May 10- International Radio and Television Society Donahue. Copacabana. Information: (212) 765 -2450. Second Tuesday seminar. Viacom Conference Center, May 14-15-National Academy of Television Arts New York. Information: (212) 867 -6650. and Sciences chapter presidents programing meeting. May 18.19-Sports Conference. New York Marriott Marriott hotel, Nashville, Tenn. Information: (212) 586- Marquis hotel, New York. Information: (212) 213 -1100. May 10.13- Communications' 88, supported by Inter- 8424. national Telecommunications Union and European May 18-19-Direct Marketing Day in New York. New m u n it y. National Exhibition Center, Bir- York Hilton, New York. Information: (212) 362 -6642. Economic Can L r mingham, England. Information: (301) 657 -3090. May 18-21-American Association Also in May of Advertising May 11- "Starring In Your Own Show: Owning and Agencies 70th annual convention. Greenbrier, White Operating a Broadcast Station." session sponsored by May 16-Action for Children's Television's 20th birth- Sulphur Springs, W Va. American Women in Radio and Television, Washing- day celebration. Speakers include Congressmen Ed May 18- 22- Public Radio Conference, annual meeting ton chapter. National Association of Broadcasters, Markey (D-Mass.) and Al Swift (D- Wash.). Host: of National Public Radio and American Public Ra- Washington. Information: (202) 659-3494. Comedian Jay Leno. Tavern on the Green, New York. dio, coordinated by National Public Radio. Adam's Information: (617) 876 -6620. May 11 -New York Television Academy luncheon Mark hotel, St. Louis. Information: (202) 822 -2000. Speaker: Squire Rushnell, VP -late night and children's May 16.17- "Media Mergers and Acquisitions Techni- May 19- American Women in Radio and Television, television, ABC Entertainment. Copacabana, New cal Conference," sponsored by Executive Enterprises Washington chapter, presentation of Esther Van Wag- York. Information: (212) 765 -2450. Inc. Los Angeles Hyatt. Information: (800) 831 -8333. oner Tufty Award to local woman broadcaster. Shera- May 11 -18 -28th Golden Rose of Montreux, festival for May 16-19- Pacific Mountain Network annual meet- ton Washington hotel. Washington. Information: Betsy light entertainment television programs. Maison des ing. Coeur d'Alene, Idaho. Information: Ruth Baxter, White, (703) 276 -1261. Congres, Montreux. Switzerland. Information: (212) (303) 980 -1411. May 19 Research Directors Association 223 -0044, -Media May 17- "Doing Business with Advertising Agencies." symposium to debate commercial ratings. Warwick May 12- Entertainment and sports conference, spon- breakfast seminar sponsored by Producers Council of hotel, New York. Information: Rick Rosenberg, (212) sored by Foundation for Accounting Education. International Communications Industries Associ- 350 -4774. Among speakers: Sumner Redstone, chairman, Via- ation. Gangplank restaurant, Washington. Information: May 19-20- "High Definition Technology: The Criti- com. Nikko Essex House, New York. Information: Nan- (703) 273 -7200. cal Choices," international policy conference spon- cy Fagan, (212) 697-7162. May 17- Cabletelevision Advertising Bureau media sored by Annenberg Washington Program of North- May 12- Academy of Television Arts and Sciences research workshop. LAX Hilton, Los Angeles. Informa- western University. Speakers include Mark Fowler, and National Academy of Television Arts and Sei- tion: Nancy Gomez, (212) 751 -7770. former FCC chairman and partner, Latham & Watkins: Major Meetings

May 18- 21- American Association of Advertising al Association of Broadcasters. Washington. Fu- vention Center. Anaheim. Calif. Agencies 70th annual convention. Greenbrier, ture meetings: Sept. 13 -16. 1989. New Orleans. Jan. 4-8, 1989 -Association of Independent Tele- White Sulphur Springs, W Va. Sept. 12 -15. 1990. Boston, and Sept. 11 -14 (tenta- vision Stations annual convention. Century Plaza, May 18- 22- Public Radio Conference. annual tive). 1991, San Francisco. Los Angeles. meeting of National Public Radio and American Sept. 22- 25- Society of Broadcast Engineers third Jan. 24-27, 1989-NA TPE international 26th an- Public Radio, coordinated by National Public annual national convention. Convention Center, nual convention. George Brown Convention Cen- Radio. Adam's Mark hotel, St. Louis. Information: Denver. Information: John Battison, (614) 688- ter, Houston. 3364. Future conventions: Oct. 5 -8, 1989, Kansas (202) 822 -2000. Jan. 28 -Feb. 1, 1989-National Religious Broad- 11 -14, 1990. St. Louis. June 6-9- ABC -TV annual affiliates meeting. City and Oct. casters 44th annual convention. Sheraton Washing- Century Plaza. Los Angeles. Sept. 23- 27--International Broadcasting Con- ton and Omni Shoreham hotels, Washington. Fu- exhibition cen- meeting: Jan. 27 -31. 1990, Sheraton June 8-11-American Women in Radio and Tele- vention. Metropole conference and ture Brighton, and Omni Shoreham, Washington. vision 37th annual convention. Westin William ter. Grand hotel and Brighton Center, Washington Penn. Pittsburgh. England. Information: (01) 240 -1871 (London). Feb. 3-4, 1989-Society of Motion Picture and Con- 23d annual television confer- June 8-12-Broadcast Promotion and Marketing Oct. 4-6--Atlantic Cable Show. Atlantic City Television Engineers Francis Francisco. Executives/Broadcast Designers Association 32d vention Center, Atlantic City, N.J. Information: (609) ence. St. hotel, San annual seminar Bonaventure. Los Angeles. Future 848 -1000. Feb. 22-24, 1989 -Texas Cable Show, sponsored meeting: June 21 -25. 1989, Renaissance Cerner, Oct 15-19-Society ofMotion Picture and Televi- by Texas Cable TV Association. San Antonio. Tex. Detroit. sion Engineers 130th technical conference and April 9-12, 1989 -Broadcast Financial Manage- June 12 -15- CBS -TV annual affiliates meeting. .equipment exhibit. Jacob K. Javits Convention ment Association 29th annual meeting. Loews An- Century Plaza, Los Angeles. Center, New York Future conference: Oct. 22 -27, atole. Dallas. Future meeting: April 18 -20, 1990, 1989. Los Angeles Convention Center. Hyatt Regency, San Francisco. June 16-18-NBC-TV annual affiliates meeting. Hyatt Regency Maui, Hawaii. Oct 17.19- Television Bureau of Advertising an- April 29 -May 2, 1989-National Association. of nual meeting. Bally's. Las Vegas. Broadcasters 67th annual convention. Las Vegas June American Advertising Federation 18-21- Oct. 23-25- Association of National Advertisers Convention Center, Las Vegas. Future conventions: annual Plaza. Los Angeles. convention. Century 79th annual convention. Waldorf-Astoria. New Atlanta, March 31 -April 3. 1990: Las Vegas, April July 31 -Aug. 3 -Cable Television Administration York. 13 -16. 1991: Las Vegas, April 11 -14, 1992, and Las Vegas. May 1 -4 (tentative), 1993. and Marketing Society annual conference. Westin Nov. 30 -Dec. 3-Radio-Television News Directors Copley Place. Boston. Association annual international conference and May 21-24, 1989- National Cable Television Sept. 7-9--Eastern Cable Show, sponsored by exhibition. Convention Center, Las Vegas. Informa- Association annual convention. Dallas Convention Southern Cable Television Association. Merchan- tion: (202) 659 -6510. Center, Dallas. dise Mart. Atlanta. Dec. 7- 9- Western Cable Show, sponsored by June 17 -23, 1989 -16th International Television Sept. 14.17- Radio' 88. sponsored by the Nation- California Cable TV Association. Anaheim Con- Symposium. Montreux. Switzerland.

Broadcasting May 9 1988 111 William Henry, chairman, Advanced Television Stan- en Wright. president of NBC. Vinson hotel, Washington. 238 -4481. dards Committee; Stanley Hubbard. president. Hub- Information: (202) 659 -2340. bard Broadcasting; Richard W ley. Wiley & Rein; Alfred June 15- "Public Relations: Behind the Washington Sikes, Assistant Secretary for Communications and June 1-International Radio and Television Society Scene," session sponsored by American Women in Information. NTIA, and Pierre Juneau. president and annual meeting and presentation of Broadcaster of the Radio and Television, Washington chapter. National Year Award chairman of the board. Canadian Broadcasting Co. to Oprah Winfrey, talk Show host. Waldorf- Association of Broadcasters, Washington. Information: Astoria, New Annenberg Washington Program, Washington. York. Information: (212) 867 -6650. (202) 659-3494. May 20 -Women in Communications, D.C. chapter, June 1- International Radio and Television Society June 16- Creative Awards gala with presentation of annual Matrix luncheon. Capital Hilton. Washington. newsmaker luncheon. Speaker: Oprah Winfrey of syn- "Billy Awards" for excellence in advertising, sponsored Information: (202) 525 -2226. dicated Oprah Winfrey Show. Waldorf- Astoria. New by Philadelphia Ad Club. Franklin Plaza hotel. Phila- York. Information: (212) 867 -6650. delphia. May 20- Cabletelevision Advertising Bureuil media 1- Prix research workshop. O'Hare Hyatt Regency, Chicago. June 9-13th Jeunesse International. contest June 16- 18- NBC -TV annual affiliates meeting. Hyatt for "TV for Information: Nancy Gomez. (2t2) 751 -7770. productions children and young people." Regency. Maui. Categories: animation, information. variety and drama. May 20-22 -Radio Advertising Bureau radio sales Munich. Sponsor: Free State of Bavaria, city of Mu- June 16- 19- Kansas Association of Broadcasters/ university Washington. Information: (212) 254-4800. nich, Bavarian Broadcasting Corp. and Second Ger- Missouri Broadcasters Association joint convention. man Information: Overland Park Marriott, Overland Park, Kan. May 20-22 -"Economics and the News," conference Television Channel, ZDF. (089) 59- for journalists co- sponsored by Foundation JiaAmwri- 00.2058. June 16-19- Cable -Tec Expo '88, annual training and can Communications, Gannett Foundation and June 2 -Neu York Television Academy luncheon. cable television hardware conference, sponsored by KAREII. Scantion Minneapolis Executive Confer- Speaker: Sally Jessy Raphael, nationally syndicated Society of Cable Television Engineers. San Francisco ence Center and hotel. Plymouth. Minn. talk show host. Copacabana, New York. Information: Hilton and Towers. Information: (215) 363 -6888. (212) 765 -2450. May 21 -40th annual Los Angeles Area Emmy Awards June 17-19--Alabama Broadcasters Association presentation. sponsored by Academy of Television June 3.5 -Radio Advertising Bureau radio sales uni- spring /summer convention. Gulf State Park, Gulf Arts and Sciences. Pasadena Civic Auditorium, Pasa- versity Dallas. Shores, Ala. dena, Calif. Information: (818) 763 -2975. June 3- 5-Chesapeake Associated Press Broadcast- June 18- 21- American Advertising Federation annu- May 21- Michigan Associated Press Broadcast Asso- ers meeting. Speaker: Merv Block, network news writ- al convention. Century Plaza, Los Angeles. Informa- (202) ciation annual meeting and seminars held in conjunc- er. Dunes Manor hotel, Ocean City, Md. Information: tion: 898 -0089. tion with Michigan Association of Broadcasters and Merrie Street. (301) 366 -1555. June 19-22-Canadian Satellite User Conference, region eight of Radio -Television News Directors Asso- sponsored by Telesat Canada. Ottawa Congress Cen- ciation. Clarion hotel, Lansing, Mich. Information: Car- June 4- 7- International summer Consumer Electron- ics ter, Ottawa. Information: (613) 748-8731. ol Riha, (313) 259 -0650. or Karole White. (517) 694- Show, sponsored by Electronic Industries Associ- 4977 ation. McCormick Place, Chicago. Information: (202) June 20-24 -Radio Advertising Bureau sales manag- 457 -8700. ers school. Wharton School of of Pennsylva- May 21- University 22- National Academy of Television Arts nia, Philadelphia. Information: (212) 254 -4800. and Sciences screening and judging of entries in news June 5-7-NBC affiliate promotion executives confer- and documentary programing Emmy Awards. Informa- ence. Registry hotel, Los Angeles. June 22 -21st annual Radio Vlbrkshop, sponsored by tion. (212) 586 -8424. June 5-11 -Ninth Banff- Television Festival. Banff. Association of National Advertisers and Radio Adver- Alberta. tising Bureau. Waldorf- Astoria, New York. May 22-25 -Sixth annual Penney-Missouri television Information: (403) 762 -3060. workshop, including presentation of JCPenney -t ui- June 6-9-ABC -TV annual affiliates meeting. Century June 23-25- Maryland /District of Colnnnbia /Dela- versity of Missouri Television Awards for Community Plaza. Los Angeles. ware Broadcasters Association annual convention. Leadership. University of Missouri- Columbia school of Sheraton Fontainebleau Inn, Ocean City, Md. June 7- 9- Television Bureau of Advertising /Sterling journalism. Columbia. Mo. Information: (314) 882- June 7771. Institute managing sales performance for local sales 25-28-International Teleproduction Conference managers. Hyatt Regency, Denver. and Exhibition, sponsored by International Telepro- May 24-Pennsylvania Association of Broadcasters duction Society and NATPE. Los Angeles Convention Gold Medal dinner. Vista hotel. Pittsburgh. June 8-4Oth anniversary celebration of Milton Berle's Center. Information: (212) 629 -3266. first appearance as host of Texaco Star Theater, spon- May 24-Cabletelevision Advertising Bureau media sored by Museum of Broadcasting, Los Angeles June 29-New York Television Academy drop -in research workshop. Marriott NW Marietta. Ga. Infor- County Museum of Art and Academy of Television luncheon. Speaker: Bruce Christensen, president, mation: Nancy Gomez, (212) 751 -7770. Arts and Sciences. Bing Theater. Los Angeles County May 25-New York Television Academy luncheon. Museum of Art. June 30- -15th annual Daytime Emmy Awards telecast Speaker: David Poltrack, VP- marketing. CBS Televi- June 8 -New York Television Academy luncheon. on CBS -TV co- sponsored by National Academy of sion Network. Copacabana, New York. Information: Speaker Robert Pittman. president -chief executive of- Television Arts and Sciences and Academy of Televi- (212) 765 -2450. ficer. Quantum Media Inc. Copacabana. New York. sion Arts and Sciences. Waldorf- Astoria, New York. Information: May 25 -Nerve Jersey Broadcasters Association annu- (212) 765 -2450. al spring managers conference. VWod Lawn. Doug- June 8- 9- -Media Mergers and Acquisitions Confer- II lass College campus, Rutgers. New Brunswick, N.J. ence." sponsored by Executire Enterprises Inc. Park- July er Meridien, New York. May 26- "AM Only Day." seminar sponsored by Geor- July 8- 12- Television Programing Conference. Hyatt gia Association of Broadcasters. Macon College. Ma- June 8-11- American Women in Radio and Televi- Regency Downtown, Lexington. Ky Information: (904) con. Ga. Information: (404) 993-2200. sion 37th annual convention. Theme: The Turning 432 -8396. Point." Keynote May 26- Cabletelerision Advertising Bureau media speaker: Sally Jessy Raphael, talk July 10-13 -.Neu York State Broadcasters Associ- show host. Westin William Penn, Pittsburgh. research workshop. Crowne Plaza hotel, White Plains. ation's 27th executive conference. Concord Resort N.Y Information: Nancy Gomez, (212) 751 -7770. June 8- 11- Broadcast Promotion and Marketing Ex- hotel, Kiamesha Lake, N.Y Information: (518) 434- ecutives /Broadcast 6100. May 27- Deadline for nominations for Hugh M. Hefner Designers' Association 32d annual seminar. Bonaventure hotel, First Amendment Awards, sponsored by Playboy Los Angeles. July 11- 14-New England Cable Television Associ- Foundation. Awards program is designed to "educate June 9- "Independent Film and TV Production," con- ation convention and exhibition. Tara Hyannis hotel, the public about First Amendment and censorship ference sponsored by International Business Com- Cape Cod. Mass. Information: (617) 843-3418. issues. and to recognize the efforts of individuals who munications Ltd. BAFTA. 195 Piccadilly. London. Infor- July 12-14--Television Bureau of have been involved in the defense of First Amendment Advertising/Ster- mation: Christopher Wyler (01) 236 -4080. ling Institute national rights." Information: Playboy sales manager's program. Hyatt Foundation. 919 North Regency, Chicago. Michigan Avenue. Chicago. 60611: (312) 751 -8000. June 10-11 -Fifth annual BRoAocasTNG- Taishoff Semi- nar. sponsored by Sigma Delta Chi Foundation. July 13- Telecast May 29-June 1- Canadian Cable Television Associ- of Sports Emmy Awards of National Speakers include Bill Plante, White House correspon- Academy of Television Arts and from ation national convention. VWrld Trade and Convention Sciences. Hotel dent, CBS News, and Steve Friedman. executive pro- Sheraton -Center, New lurk. Information: (212) Center, Halifax. Nova Scotia. Information: (613) 232- 586- ducer. USA Today: The Television Show. Wcve -TV 8424. 2631. Boston. Information: (312) 922 -7424. July 14-Caucus for Producers, Writers and Direc- May 31 -North American National Broadcasters As- June 10-11 -National Academy of Television Arts tors general membership meeting. Chasen's, sociation technical committee. ABC, New York. Infor- and Los An- Sciences board of trustees meeting. Vista hotel, geles. Information: (213) 652-0222. mation: (613) 738 -6553. New York. July 14- 15- Broadcast Financial Management May 31- Deadline for entries in National Association June 10-12 Asso- -National Couuil for Families and Tele- ciation board meeting. Hyatt Regency O'Hare. Rose- of Broadcasters' Crystal Awards for excellence in local vision annual conference. Four Seasons Biltmore. radio San- mont, Ill. achievement. Information: (202) 429 -5417. ta Barbara. Calif. Information: (213) 876 -5959. July 19- 20- Wisconsin Broadcasters Association June 12- 15-- CBS annual -TV affiliates meeting. Cen- summer convention. Olympia Resort, Oconomowoc. II tury Plaza, Los Angeles. Wis. June June 13- 15- Videotex Industry Association third an- July 19- 21- Florida Cable Television Association an- nual conference. June 1- "Broadcasting /Cable Interface If." sponsored Capital Hilton hotel. Washington. In- nual convention. Amelia Island Plantation Resort, Ame- formation: (703) 522 -0883 by BROADCASTING magazine and Federal Comm rnnica- lia Island, Fla. lions Bar Association. Speakers include Representa- June 14-16-International Radio Festival of New July 23-30-TV meteorologist short course, offered by tive John Dingell (D- Mich.); FCC Chairman Dennis York. "honoring the year's radio best in programing." Lyndon State College, Lyndonville, VI. Patrick; Representative Tom Tauke Information: (R- Iowa), and Rob- Sheraton Center hotel. New York. Information: (914) (802) 626 -9371.

Broadcasting May 9 1988 la July 24-26-California Broadcasters Association July 30 -Aug. 6 -TV meteorologist short course, of- summer convention. Hyatt Regency hotel, Monterey. fered by Lyndon State College, Lyndonville, Vt. Infor- The Fifth Ea,ltc Calif. Information: (916) 444 -2237. mation: (802) 626 -9371. July 25-Synditel, presentation of first -run television programing. at beginning of network press tours for Ij Broadcastingo television critics (July 25 -Aug. 11). Registry hotel, Uni- versal City Calif. Information: (213) 653 -3900. August Founder and Editor July 30- Florida Associated Press Broadcasters 40th Aug. 5-7-Minnesota Broadcasters Association annu- Sol ltlsbof, (1904-19821 annual meeting and awards luncheon. Hotel Sof itel, al convention. Radisson Duluth. Duluth, Minn. Informa- 1705 DeSales Street. N.W.. Heshington 20036 Miami. tion: (612) 926 -8123. Phone' 202-659 -2340

Lawrence B. 7aishoff, oublisher Editorial Donald V. West. Mark K. Miller, Harry Jessell e-s assistant managing editors. Leonard Zefdenberg, chief correspondent. Cope le Kira Greene, senior news editor Matt Stump, Kim McAvoy, John S. Eggerton, associate editors Susan Dillon, assistant editor Scott Fitzpatrick, Randall M. Sukow (technology). writers update end delivered 35,000 adults on KSTP Minne- Peter D. Lambert. Kasey Vannett, staff 'Weekend' Anthony T. Sanders, systems manager apolis per average telecast in the two runs at Todd F. Bowie. Ed Kaifz, production EDITOR: BROADCASTING magazine ran an 8 -9 a.m. and 9 -10 a.m., when in fact in the Edwin H. James, se. -.or editorial consultan: article in the April 25 edition entitled "Slow February NSI Great Weekend delivered Broadcasting III Cablecasting Start for 'Great Weekend' " that we found 68,000 adults 18+ from 8 -9 a.m. and Yearbook very disparaging and in several areas inac- 47,000 adults from 9 -10 a.m., which is an David Seyler, manager 1987 Joseph A. Esser, associate editor curate. increase of 61,000 from the November Lucia E. Cobo, assistant manager As an example, we increased the number NSI at 8 -9 a.m. and 40,000 at 9 -10 a.m. Bruce E. Jones editorial assistant. of stations from 16 when we went on the air In New York, the second week's rating on Book Division on Jan. 2 to 57 stations today and are adding WWOR was a 3.3, up from the 2.1 the time David Dietz, manager 5 to 6 new stations every week. We believe period normally delivers. Advertising this is a fast start, not a slow start as the We receive daily praise from our affiliates Washington on the quality and content of Great Week- Robert (Skip) Tash, Southern sales manager article reads. Doris Kelly, sales service manager Great Weekend is number one or two in end. Stations all over the country that would Meg Robedie, classified advertising manager delivering 18 + adults on 13 of the 20 sta- not consider Great Weekend at the beginning New York in the February sweeps. This are now opening up all new opportunities to David Berlyn, senior sales manager tions surveyed Charles Mohr, Stacey Kibel, is not a sign that the adult audience on get Great Weekend for their markets. In the saes managers. Saturday morning is elusive. last two weeks alone, we have cleared wrvJ- RoOywood The article also reported that Great Week- TV Miami; WJLA -TV Washington; WTVG -TV 11m Thometz, saes manager Circulation Kwentin K. Keenan, .. a5on manager Patricia Waldron, .: -anager Debra DeZarn, Joseph Kolthoff. Shaun Gotten, Vardell McPhatter Production Harry Stevens.:.. --a ^ages Rick Higgs, assistant. Administration David N. Whitcombe, vice president' operations. Philippe E. Boucher, controller Tracy Henry. assistant controller Broadcasting /Cable Interface II Albert Anderson, office manager sponsored by Deanne Resler, secretary to the publisher Broadcasting Publications Inc. Corporate Relations Patricia A. Vance, director and Bureaus The Federal Communications Bar Association New York: 630 Third Avenue, 10017 Phone: 212 -599 -2830 Stephen McClellan, associate editor June 1, 1988 Vincent M. Ditingo, senior editor. radio Geoff Foisie. Adam Glenn, assistant editors Westin Hotel, Washington, D.C. Scott Barrett, staff writer June Butler, .: :.erasing assistant Hollywood: 1680 North Vine Street, 90028 Featuring - Phone: 213 -463 -3148 11m Thometz, Nestern sales manager Decker Anstrom Donald Jansky William Schreiber Sandra Klausner, editorial-advertising assistant Steve Coe, staff writer Jonathan Blake Irving Kahn Andy Schwartzman International Advertising Representatives Paul Bortz Erwin Krasnow George Shapiro Europe and Z'uited Kingdom: Lucassen International. John J. Lucassen. Kamerlingh Onneslann 67. 1171 AC T. Alfred C. Sikes David Brugger James Lynagh BadhoevedorprAmsterdam. Netherlands. Phone: Robert Clasen Dr. John C. Malone The Honorable 31(2968)6226. Telex 18406 harke nt. Japan Inc.. -302, Miyakolima- Tom Tauke Masayuki Harihara, Yukari Media 9-4 Jack Cole Mary Jo Manning htadori. 2 chrome. Miyakojima. Osaka. 534 Japan. Phone. (R-lowa) (06)925-4452. Telex. 02423928. The Honorable Trygve Myhren Don West John Dingell Preston Padden (D- Mich.) Patrick White Broadcasting Publications Inc. The Honorable Richard Wiley A Tines Mirror Business Publication Steve Efiros R. Patrick y Lawrence B. Taishott, president. Wright Joseph Flaherty The Honorable Robert Donald V. West, ace president. N. Whitcombe, vice president. Eddie Frills James H. Quello Derk Zimmerman David Founded 1931. Broadcasting- Tetecaating introduced George Gillett in 1946. Telerisiou acquired in 1961. Cablecasting* introduced in 1972 0 ' Reg U.S. Patent Office. o Registration $4251F('BA members 61751. If you have any questions or need more information. Cooyrlght 1988 by Broadcasting Publications Inc. ., Parus Vance. corporate relations director. Broadcasting (202) 659 -2340.

Broadcasting May 9 1988 20 Toledo, Ohio; wcty-Tv Charleston, S.C.; land, Me.; WAKA -TV Montgomery, Ala., and Austin, Tex., and Amarillo, Tex. - Lionel L. WSMV -TV Nashville; KATV Little Rock, Ark.; WSYT-TV Syracuse, N.Y., all network affili- Schaen, president and chief operating offi- WOKRITV) Rochester, N.Y.; WMTW-TV Port- ates, plus independents in Johnstown, Pa.; cer, USTV, Los Angeles. Vo dayra Ve_ o)

A commentary on TV public service programing from Jerry Wishnow, Wishnow Group Inc., Marblehead, Mass . Stand up own press releases. All our projects have and stand out serious outside evaluations attached to them with public service so we know when all is said and done what worked and what didn't. The accolades When you cut through all 01 the broadcast- come from the results. ing jargon and technology, all you really The hardest part is designing an effective have left is one person talking to another. If intervention -a way to really reduce the that person -your audience -perceives you problem rather than just talk about it. The as just another vendor of entertainment and creating of this "magic bullet" takes re- information, you will be received in just that search creativity and persistence. way -as a vendor. Once the intervention is crafted, the next If, however, you are seen as somebody challenge is to put together the pieces. One working hard to make people's downtown method is similar to a three -legged stool. safe, protect their kid from drugs and alco- The first leg of the stool, the broadcaster, is hol and lead their community to invest more where all the magic resides. It is a rare in itself and its improvement, they will treat manager that doesn't intuitively see the val- you not as a vendor but as a friend and ally. ue of harnessing normally low- productive Pretty basic stuff. And the television sta- PSA and community time to assist his or her tions that have historically taken on this audience and position the station. Over and basic role of friend and ally -the wcvB's, above PSA time, we suggest to a station that WBZ's, wcco's, KING's-have found that it is in its best interest to consider involving this approach pays dividends in very potent its news, programing, community affairs ways. They can count on audience loyalty Jerry Wishnow is president of Wishnow Group and promotion departments heavily in the when the network goes through its periodic Inc., Marblehead, Mass., which develops campaign. In essence. the broadcaster be- slump or the prize anchorman is lured away public affairs projects for broadcasters. comes the marketing arm for the campaign. by the competition; they have discovered Among the programs are For Kids' Sake, A But who does the heavy lifting? Who that their audience stays with the station that World of Difference, Beautiful Babies...Right provides that measurable and ongoing inter- cares. From the Start and The Volunteer Connection. vention? This is the second leg of the stool. Willis Duff of Audience Research and Usually it is a maj r nonprofit institution Development in Dallas reached a similar meaningful, measurable services on behalf such as the Anti -Def. 7tation League or the conclusion concerning viewer motivation of station audiences. United Way with all of the credibility and for watching local TV news: "In teaching Oh -it feels good, too. experience necessary to get the job done. It hundreds of reasons that viewers use to So why doesn't everybody do it? Well, is also its mission to deal with the particular select a local newscast as their favorite, we interestingly enough, more stations are do- problem, and it would all but "kill" to get have found that the station which is per- ing it. With broadcast deregulation, it has the kind of air time that the broadcaster is ceived to be most involved in contributing to become much less cumbersome to give pro- now willing to voluntarily provide. and caring for its community is almost al- ject underwriters on -air exposure. The nonprofit essentially becomes the ways number one in news ratings or on the The reason, however, that even more sta- manufacturing arm of the campaign. way to that position." tions don't get involved is that the process Who pays for the project? Usually not the In helping create and mount public affairs looks much too foreboding. And indeed, in broadcaster: he has given the air time and campaigns we have found that in addition to a way, it can be. The best projects deal with packaging. Nor the nonprofit. It usually gaining viewer loyalty, this approach also major social issues. If you are really trying lacks the dollars to begin with. That brings provides: to intervene in these issues in a measurable you to the third leg of the stool. Depending Intense, highly dramatic, relevant pro- way (as we think is vital), you can't just find on the issue, sometimes it is a foundation, graming. a problem and "go for it." You have to do sometimes government, more often than Promotional and programing strategies your homework and actually get involved in not, a major business in a community. The that can affect station ratings. the fabric of the issue. business can gain guaranteed institutional Long -term positioning of the station as The approach we recommend is that the exposure from the broadcast partner and community leader and friend. station first isolate a critical, ongoing corn - help its community at the same time. A strong vehicle for positive local and munity issue. Something serious and sub - It is completely a win -win situation for national publicity. stantive-as opposed to fluffy and feel all. Ultimately, it's the public who benefits Merchandising tools for station clients. good -like prejudice reduction, infant mor- the most. It wins because it gets a free Creation of ongoing working partner- tality or crime prevention. The bigger the measurable service to help improve its lives ships with government, civic groups and problem, the bigger the impact. Then re- and communities. clients. search it. Figure out if there is some way to What differentiates this approach from A positive management opportunity to intervene in it. Remember that you can't the way broadcasters normally do business promote in- station teamwork and morale. expect to create a final solution; instead, you is that when all is said and done, they are Local and national awards. chip away at the problem. It's like shaving: seen, and correctly so, as people helping Additional assurance of maintaining You get points for just staying even. people. When you take out all the GRP's, C- integrity of station license by directly con- If you can't measure what you did when P-M's and uplinks and downlinks, that's tributing to FCC public service commit- it's all through, then you probably created a really all you have left, and when it comes to ment. promotion. There's nothing wrong with pro- gaining continued viewer loyalty. it's really Most important... the delivery of motions, but good deeds should write their all you need.

Broadcasting May 9 1988 91 30 MILLION WITNESS SPECTACULAR EVENT. GERALDO RIVERA'S SPECIAL "MURDER: LIVE FROM DEATH ROW"

The Geraldo Rivera Specials rated syndicated special of all -time. ratings success story continues Now. following that success, three with his latest live special, out of the five Geraldo Rivera Specials delivering a 20.1' rating also share the distinctive honor of nationally! It also rated #1 in being among the 20 top -rated these major markets. syndicated specials of all -time. It's also been a spectacular effort Rating /Share on the part of Geraldo Rivera, his staff, #1 NEWYORK- 14.9/24 the sponsors and the 160 stations #1 LOS ANGELES-22.9/34 who aired this show. From all of us at #1 CHICAGO- 18.5/31 Tribune Entertainment and TeleTrib, #1 SAN FRANCISCO - thank you. 18.7/31 #1 DETROIT- 18.5/29 #1 DALLAS- 16.1/29 TRIBUNE #1 SEATTLE-14.1/22 ENTERTAINMENT #1 MIAMI -14.1/21 Company #1 DENVER -13.8/46 6198a A swsóary d Trsare aoadcawrg Cmgarry. #1 HARTFORD-15.1/24 Represented nationally by T LE R.lB A spectacular accomplishment! Source: 'GM Because first, there was 'The Mystery NSI /Metered Markets of Al Caponé s Vaults," the highest- NTI /NSS (9/73 -4/88) R A D I O T E L E V I S I O N C A B L E T E L L I T E

1E3Y© Vol 114 No I.)

TOP OF THE WEEK The sun shines bright on cable in L.A. NBC establishes cable beachhead: speaking separately to industry executives in private) were said to Gore bill. telco, syndex top reinforce the view that cable remains in good standing on the Hill, regulatory agenda while HDTV, despite some efforts to legislate. At one public session, Senator Alan fiber dominate technology discussions Simpson (R -Wyo.) said the so-called Gore home satellite bill (S.889) was going nowhere (see page 37). And Inouye told BROAD- Programing news provided the sizzle last week in Los Angeles at the CASTING the measure would not move at "this late date" unless it is National Cable Television Association 37th annual convention, but brought up as a rider to another bill. In any form, he said, he will regulatory and technological issues were also focal points for oppose the measure. (An aide to Senator Al Gore [D- Tenn.] indicat- discussion. ed the measure will move in "some form" this year [see page 37]). NBC announced its first cable programing venture under the As one industry source said, there are signs "politically that the leadership of Robert Wright -the cable bashing has run its course." purchase of Tempo Television, But, Inouye and Markey also which it plans to transform into a cautioned cable to be prudent and business news and sports channel refrain from any actions that might (see page 24). Earlier in the con- foster an image of irresponsibility. vention, MCA Television brought Inouye, according to a staffer, re- in a cast of Hollywood directors- peated a theme urging cable to be including Steven Spielberg -for a sensitive to the political realities meeting with cable operators, dur- on the Hill and to its new -found ing which the directors expressed status as a major player in the their desire to produce programing marketplace. for cable (see page 27). The possibility of telcos eventu- Cable got good news on the ally getting into cable was a source of major consternation at the con- little encouragement from FCC vention, although some congres- Chairman Dennis Patrick's re- sional staffers told attendees that marks on syndicated exclusivity at lawmakers have yet to focus on it the board meeting (see page 28). nor have they heard a stated inter- In closed -door sessions with con- ?' est from the telcos on the subject gressmen, the legislators advised (see pages 37, 38). "These [cable] cable to watch its step, while cable guys seem determined to drive this operators reiterated their concerns into a congressional issue," corn - about telephone company entry mented one Hill aide. into cable. It was, however, a subject raised Representatives of cable and frequently at a series of closed - Hollywood met after the conven- door roundtables held prior to the tion last week, and there were convention's start where some 30 signs that progress is being made congressmen participated. "They on the issues that have divided the do not want the telcos to be in- two industries. Indeed, Warner volved. That was very clear," said Communications Chairman Steve Representative Carlos Moorhead Ross (believed to be speaking for (R- Calif.) afterwards. But remarks both Hollywood and cable) urged, by an aide to House Energy and at the closing session, that the in- Commerce Committee Chairman dustries reach an accord. John Dingell (D- Mich.) that the On the technology front, four "burden of proof' is on cable did major MSO's announced the for- little to allay the industry's fears. mation of Cable Television Labo- o ratories, a multimillion dollar ef- NBC and MCA were not the only fort through which cable will test companies making programing high definition and fiber optics. news. For many in the industry, the Registered attendance was show was their first opportunity to 13,699 for the three -day show. view Turner Network Television, 1 "The atmosphere at the convention was upbeat but relaxed," said which Turner Broadcasting System plans to launch Oct. 3. TBS has NCTA President Jim Mooney. Convention Chairman John Goddard pitched the idea to operators for several months, and held meetings said he was "very pleased with the results of the show. The at the show to nail down commitments. Among the signings: Post - industry's outlook is bright." Newsweek, TKR Cable and TCA Cable. The overall news from Capitol Hill was mixed. On a positive Home Shopping Network announced plans for a new entertain- note, congressional policymakers (Senate Communications Sub- ment network (page 41) and the Movie Channel unveiled its new committee Chairman Daniel Inouye [D- Hawaii] and House Tele- look and focus (page 42). Convention coverage continues on pages communications Subcommittee Chairman Ed Markey [D- Mass.], 24-28 and on pages 31-45.

Broadcasting May 9 1988 23 TOP OF THE WEEK NBC takes the cable plunge

Network will acquire Tempo Television Robert Wright, a former head of Cox Cable, and transform it into two services - into the cable business, something Wright business news and sports on same has been trying to do since last August when channel; deal receives cautious he addressed the Cable lèlevision Adminis- reaction from both industries trative & Marketing Society convention. NBC said last week it planned to use the For the past several years, NBC has been channel to launch two separate advertiser NBC knocking on cable's door. Last week, Tele- and affiliate- fee -supported program ser- Communications Inc. answered. The two vices-a financial news service that would companies announced that NBC would ac- air daily during the week from 6 a.m. to 6 quire the cable program service Tempo Tele- p.m., and a sports network that would run vision in a spin -off transaction from TCI, from 6 p.m. to 6 a.m. On the weekend, the carried interest." which has pending a binding agreement to sports service would be expanded to noon to Rogers said the network might make a bid acquire the cable network's parent, Tempo 6 a.m. According to Thomas Rogers, vice to exhibit professional baseball and football Enterprises, in a cash and stock deal valued president, policy, planning and business de- on the sports service when new rights deals at $46 million. Executives confirmed pri- velopment, NBC may expand each service are negotiated by Major League Baseball vately that NBC will pay approximately $20 to separate 24-hour channels. "It's possi- and the National Football League in 1990. million for Tempo Television, the Tulsa, ble," he said, but stressed it would not Under the current pacts with those leagues, Okla. -based cable program service that happen before each service was well estab- neither sport is available for the network's claims 12 million basic subscribers. lished. proposed sports service. ICI had held discussions with NBC about NBC may offer equity to cable operators Rogers said NBC expects to launch both Tempo over the past several months, but it in the planned sports service, but not the services in late 1988 or early 1989, at which also was talking to other parties, including financial service. Rogers said operators time the current lineup of Tempo program - the Financial News Network, which now who want to participate would share the ing-a potpourri of magazine, travel, cook- stands to be one of the cable services most risks by putting up capital for their stakes, ing, how -to and entertainment program- affected by NBC's plans for Tempo (busi- and would not receive equity for simply ing-will be scrapped. ness news and sports). FNN, apparently, agreeing to carry the service on systems. For the present time, NBC plans to keep was closing in on a deal when NBC came Equity for carriage has emerged as a trend the cable channel in Tulsa. But a spokesman back into the picture, setting the stage for for new cable networks trying to gain op- said the company is still in the process of the network to make its entry into a business erator support. "We will consider offering "evaluating where the long -term base of it has long coveted. Several cable executives the opportunity to buy a minority piece of operations will be." He added the services said Tempo served as a vehicle for TCI the sports service," said Rogers. "But we would have a "major presence in New President John Malone to get NBC President want risk sharers and will not give away York." NBC News would be responsible for

Cownie Christensen NCTA roundtable: some TV network bashing; new focus for PBS

PBS's Christensen said educational years to draw higher ratings through quality programing is 'number one priority; entertainment programing in the face of cable executives agree broadcast tighter budget constraints and a growing viewer erosion will continue independence among some of the major PBS stations around the country. Also, nar- Perhaps the newsiest statement to come out rowcast cable networks, such as the Discov- of the opening session of last week's NCTA ery Channel and Nickelodeon, have suc- show was Public Broadcasting Service cessfully programed formats in which PBS's President Bruce Christensen's remark that role was once considered paramount-fea- PBS would "focus increasingly" on educa- ture documentaries and quality children's tion training and instructional services. programing. The comment was taken by observers to At one point, Christensen said one area Moderator Greenfield signal a retreat from PBS's efforts in recent where cable programing is lacking is educa-

Broadcasting May 9 1988 24 TOP OF THE WEEK supply of both financial news and sports programing for cable, Rogers told reporters AI Eh at a briefing at last week's NCTA convention in Los Angeles, where the deal was an- nounced, that those were "two areas where a need has been expressed." He made a point of stressing that NBC News would take "a more consumer -oriented approach to busi- ness news." The business news will feature breaking news reports and analysis, market round- ups, programs on managing money, inter- views with Wall Street professionals and '-= ill i-'j discussion roundtables. Rogers made a point of noting the service would not accept the programing the business news service, and networks, such as USA Network, WTBS(TV) kind of "advertorial" programing, or "info - NBC Sports would oversee the sports ser- Atlanta, HBO and Showtime, all of which mercials," that have caused some controver- vice. It's likely that some of the current on- have some sports programing. sy on FNN. Critics have charged that the air talent from both network divisions would As part of the deal, TCI has committed way those advertising vehicles are displayed be used on the new services. No word yet on eight million basic subscribers to the pro- on FNN, it is sometimes difficult to differ- which individuals will have direct oversight posed new services, which will be offered entiate between news and advertising. of the services. separately, although Rogers said there would On the sports side, Albert Barber, NBC If NBC's plan stays on course, it will be be "incentives" offered to operators to carry executive vice president, who with Rogers competing with ABC in both the broadcast them both. How many subscribers the ser- was instrumental in negotiating the deal, network and cable programing fields. ABC vices will have at launch is unclear. In 1985, said sports on the new service initially owns 80% of the sports service ESPN, ca- when NBC tried to start up a news service "would not rely on huge rights fees." He ble's most widely distributed channel, now on cable to compete with CNN, the network cited golf and tennis as two examples of seen in 45 million homes. At the same time, set a goal of launching with 13.5 million sports that might appear, along with sports NBC is taking on the Financial News Net- cable homes. Falling far short of that goal, news, updates, magazine and anthology work and Score. The former is a financial the network scrapped plans to proceed in shows. (But Rogers said NBC's current news service that airs on weekdays and is January 1986, but vowed to continue ex- weekend anthology, NBC Sports World, seen in 30 million homes. Score's program- ploring cable entry opportunities. TCI's would not be moved to the cable service.) ing runs on weekday evenings and on the commitment would seem to insure at least Barber noted that NBC Sports negotiates weekends, and is seen in 18 million homes. 15 million subs, as sources said Tempo's the rights to many sports events that never NBC would also compete with a growing full -time carriage of subscribers is closer to make it on NBC's air, which would be number of regional sports networks for 7 million to 8 million. candidates for the cable service. Indeed, it sports exhibition rights and with the national Despite what appears to be an abundant was just that kind of cost deferral strategy

Baruch Biondi Fuchs tional programing, which he said is PBS's eluded HBO's Michael Fuchs; Viacom's the kind of monopoly power the government "number one priority." Frank Biondi; Heritage Communications' might feel compelled to regulate, as it did That comment drew a protest from The James Cownie, and former Viacom Chair- with the three networks. Learning Channel, which put out a written man Ralph Baruch. Biondi responded that that was unlikely response. TLC was established as an adult All agreed that network viewer erosion because while "clearly there are some verti- education cable service in 1980. Company would probably continue. "The networks cal situations, the issue is one of behavior." chairman Harold Morse said that "TLC has are just waking up to erosion," said Baruch. So far, he said, cable programer /operators developed alliances with many PBS affili- "Up to now, long -term planning at the net- have not tried, and probably could not assert ates for production and carriage of TLC works has been deciding on where to go to monopolistic leverage over the industry. programs, including TLC's ACE Award - lunch tomorrow." Said Fuchs: "A lot of shifting has been winning Independents series." Cownie noted cable is just one adverse done -movies, sports, news. Inevitably that ABC News' Nightline correspondent Jeff factor confronting networks, with others be- will continue. But, the very big sports [such Greenfield led a discussion of cable issues at ing the VCR and peoplemeters. "But [net- as the Super Bowl] will be protected," he the opening session, which included a good work TV] will always be a good business for said. deal of network bashing that went unan- mass advertising," he said. Cownie noted the largest cable network, swered because the panel did not have a Greenfield questioned the growing con- ESPN, is principally owned by ABC. And network representative. centration of ownership in the cable indus- one of the largest, USA Network, is con- In addition to Christensen, the panel in- try, and questioned whether it might lead to trolled by studios MCA and Paramount.

Broadcasting May 9 1988 25 I TOP OF THE WEEK that prompted NBC's initial interest in ca- John Sie, TCI executive vice president, and will continue to do so." ble. Much of NBC News' worldwide news- said: "It's our way of saying we ought not turn David Meister, president of Financial gathering effort never makes it to the air. A our back on players with fresh ideas and the News Network, was somewhat surprised cable outlet would allow the network to resources and capacities of NBC." Sie said if with the speed of the TCI -NBC agreement. generate additional revenues from existing NBC offers equity in the sports service, "We thought we would make a deal with resources. "we're going to get our pro-rata share." Tempo and TCI," said Meister, which would NBC has cable rights for the 1988 sum- Charles Dolan, the founder of Cablevi- have entailed programing a Tempo /Score mer Olympic games in Seoul, South Korea, sion Systems Development Corp., which channel together. Even at that, he said, FNN but it is unlikely the sports service will be up owns systems and several regional sports - would have proceeded only "if the cable and running in time to take advantage of channels, said the NBC deal was "wonder- industry gave us a clear sign it would be those rights. In any event, said Rogers, ful. It's great for cable" to have a company supportive," something he was not sure "that's not really in the game plan." Asked like NBC provide additional resources to the NBC would find. Last year, for instance, what effect the Tempo acquisition has on industry, he said. Asked if Cablevision TBS looked at launching a business news talks with Turner Broadcasting System con- would be an NBC cable affiliate, Dolan service but decided against the idea. cerning the latter's possible exhibition of said, "I would certainly hope to be." NBC broadcast affiliate reaction was some Olympic events, Rogers said, "We But not all the MSO's were quite as posi- mixed. NBC affiliate board chairman, have listened to Turner. We have not said tive. Larry Wangberg, president, Times James Sefert, president, Cosmos Broadcast- no." He also said that if any Olympics deal Mirror Cable, questioned the need for the ing, said he thought the move would is struck with Turner, it will be one in which programing NBC has proposed. "What are "strengthen the network in the future and in "NBC controlled all the advertising." they bringing to the market that we don't their ability to bid for future rights, especial- There were also questions last week on already have ?" asked Wangberg. He also ly in the sports field." As head of a group the deal's affect on any Turner-NBC negoti- suggested NBC's entry will accelerate the with affiliates of all three networks (includ- tians for major sports contracts. A Turner cost of sports rights for cable exhibition. ing six NBC affiliates), said Sefert, "I want Network Television -NBC alliance to bid for "That will be paid for by cable operators in to see healthy networks." Any audience a Major League Baseball package had been the long run," he said. dilution occurring as a result of the deal, he considered possible, but with NBC appear- William Grimes, president of ESPN, had said, would take place within the cable uni- ing to be on the verge of owning a cable this to say about last week's news: "It takes verse, and not on the broadcast side. sports service, such a joint venture seems five or six years to build a premium service. Said John Spinola, general manager, unlikely. Whether Turner would seek an To replicate it is going to take a lot of money WBZ-TV Boston: "I don't enjoy the fact that alliance with CBS for major sports rights and effort. We are not going to panic be- they will be developing product for the com- remains to be seen. TBS Chairman Ted cause of the new competition. We have petition, but if it proves beneficial for sports Turner declined to comment on the deal. faced competition throughout our six years rights, it may be worthwhile."

petitors," he said. "Some of them, how- Mooney urges ever, reflect a perception that some of us are being less careful than we might operators to be," Mooney said. "We cannot afford to rebuff friends when they give us friendly renew vows on advice," he said. At the moment, Mooney said, all that public interest is going on in Washington is that people commitment are asking questions. "I take a back seat to no one," he said, in recognizing the unjustified complaints over carriage, National Cable Television Association pricing or the cable act. "Yet, we need to President James Mooney (at right) recognize, too, that Washington's poli- opened the national show by telling ca- tics well up from the local level, and it's ble operators the industry should renew never smart in politics to ask people to its commitment to serving the public. believe you're always right," he said. "Let's reaffirm our industry's commitment He urged the cable industry to contin- to deliver good service at reasonable ue to take risks "in the search for ways to prices, and to offer the olive branch make television everything it can be. even as some of our competitors bran- Whether in terms of high- definition tele- dish the stick," Mooney said. vision or innovations in television pro- Mooney touched on relations with Hol- graming formats, cable is best posi- lywood and broadcasters, but spent tioned to seize the initiative." more time talking about the telephone 0 companies. "The phone companies are now busily urging the Congress and Convention chairman John Goddard (at state legislatures to dispose of both rate left), president of Viacom Cable who of return regulation and line of business was elected NCTA chairman on the con- restrictions, while of course allowing vention's last day, opened the show by them still to retain their statutory monop- saying its theme, "Seeing is Believing," oly over switched voice," he said. "This "is an excellent description of cable tele- is as if the lions in the St. Louis Zoo vision in 1988." Cable has "benefited wanted the right to live in the antelope from deregulatory actions," he said. The cage." industry "has accepted the responsibi- Mooney urged cable operators to rec- lity of deregulation." ognize that "with success comes ac- He welcomed the Hollywood commu- countability and...increased scrutiny" nity to the convention, and said the ca- Some of the questions those in Con- ble industry was anxious to encourage gress have "reflect merely a desire to "as much product as capacity can understand issues raised by our com- accommodate."

Broadcasting May 9 1988 26 TOP OF THE WEEK Cable- broadcasting -Hollywood peace treaty? Warner's Ross says fighting must cease on ownership size, must carry, syndex; sees telcos as real threat

Warner Communications Inc. Chairman Steve Ross told the cable industry last week that compromises must be struck with broadcasters and the Hollywood program community on the issues of ownership con- centrations in the cable industry, syndicated exclusivity, compulsory license and must carry. Said Ross: "Should there be a limit on the size and subscriber concentration within a Pompadur. Nicholas, Redstone, Ross single MSO? Should there be a better or fairer resolution to the problems of syndicat- posed upon us." It has no peers." ed exclusivity and compulsory license? Ross made his remarks at the closing On a note closer to home, Redstone re- Should independent nonduplicated program session of the NCTA convention. He was buffed those who criticized Viacom's deci- networks have equal access to channel ca- joined by Time Inc. President N.J. Nicholas sion to distribute cable programing, such as pacity compared to those owned by the Jr. and Viacom Chairman Sumner Redstone It's Garry Shandling's Show and Double operators? Wearing my cable hat, my movie in a discussion of cable's future that was Dare, to other media. studio hat and my corporate hat, my answer moderated by I. Martin Pompadur, ML Me- "There is not one ounce of hypocrisy in us to all these questions is: 'Yes.' " dia Partners, New York. when we state that Viacom, Showtime, Ross, who was instrumental in getting the The three media executives agreed the MTV and all of us in the company believe in three sides back together in recent closed cable industry should be able to boost its proprietary cable programing." In the case door talks, said cable has to take the "broad penetration to 70% in the next decade (it of Double Dare, said Redstone, marketing view. Our agenda must shift from haggling currently stands at just over 50%). the show off -cable, "established Nickelode- over what proportion of the pie each of us But as Time's Nicholas put it: "Cable will on [which produced the show in- house] as a gets to making a bigger pie for all to share." need a steady supply of interesting, innova- producer of programing. The actual Double Ross stated the view, which was heard tive, original and proprietary programing" Dare transaction has given Nickelodeon the throughout the NCTA, that the telephone to achieve that penetration level. capacity to put into production four new industry must be given no piece of the pie. Nicholas said fresh programing would shows which will appear on the Nickelode- "Telephone companies must not be allowed serve subscribers best, and that's what on cable channel." to own cable television systems or be the counts. "We have some very powerful oppo- As moderator, Pompadur kept his remarks actual distributor of television programing nents," he said. "And they're actively look- brief, but noted that he and partner Elton into the home," he said. Ross charged that ing for an opportunity to stop our progress. Rule (with the backing of Merrill Lynch and phone companies, "with their historic re- Only by remaining incredibly sensitive to G.E. Capital Corp.) got into cable system cord of monopoly behavior" cannot be trust- our customers and to the industry's public ownership last year because they feel cable ed to separate their guaranteed rate -return obligations can we avoid handing them that is "the best investment of media properties." profits from new cable ventures. opportunity." Pompadur said ML Media Partners expects Ross said the Hollywood- cable -broad- Redstone agreed that "what counts is soft- to more than double the size of its cable caster talks must continue until a workable ware, what counts is the quality and the system holdings, from 450,000 subscribers is compromise reached. Otherwise, he said, diversity of programing." And cable TV, he to 1 million subscribers by the end of "we run the risk of having a solution im- said, is "the giant consumer of programing. 1988. MCA TV meets with cable operators in "watershed" event Studio tells CATV executives at NCTA Jim Cownie, president of Heritage Com- ideas on working with MCA. that it's looking for joint venture munications and chairman of the program- Anything is possible, Cownie said. But, ing consortium that organized the meeting, he said, he believes it unlikely that every Representatives of MCA Inc., one of Holly- called it a "watershed," and said the oppor- member of the consortium would enter into wood's most powerful motion picture stu- tunity to join forces with MCA was "very a deal. What is far more likely is that several dios, paid a visit to cable executives at the exciting." MCA has expertise in program- companies will step forward and try to work NCTA convention in Los Angeles last week. ing that would be difficult for cable to devel- something out on a "private basis," he said. Their message: "Let's do a deal." op on its own, Cownie said. At a meeting with securities analysts, Robert Harris and Jim Korris, president The producers were a big hit, according John Malone, president of Tele- Communi- and senior vice president, MCA Television to Cownie. "It was fun to be exposed to that cations Inc., said he was "thrilled" by Hol- Group, respectively, made a presentation to type of creative personality," he said. "It's lywood's attention. A year ago, he said, the some 50 top cable executives, inviting them something our guys aren't used to." The production community "wouldn't acknowl- to enter into a joint venture to produce producers said they were interested in cable edge we existed.... Cable offers them a original programing for cable. not only as a new source of money for whole new dimension." Their presentation got an assist from sev- production, but also as a "more flexible" Brian Roberts, executive vice president, eral top Hollywood producers who ex- medium, Cownie said. They believe they Comcast Cable, told the securities analysts pressed their eagerness to work with the will be able to do things for cable that they that the producers seemed frustrated by the cable industry: Steven Spielberg, whose cannot do for motion pictures or broadcast limits of broadcast television. Spielberg said credits include "Jaws," "ET' and "Raiders television, he said. he had "a lot of ideas for cable," Roberts of the Lost Ark "; Joel Silver, producer of According to Cownie, the MCA repre- said. A deal with MCA could be the first "Lethal Weapon": John Hughes, producer of sentatives neither asked for nor received any step in shifting today's distribution pat - "Sixteen Candles" and "The Breakfast response to their offer from the cable opera- ternn- network to broadcast syndication to Club," and Michael Mann, producer of tors. However, Cownie said, he is putting cable, Roberts said. NBC's Miami Vice. together a subgroup to come up with some The consortium of the top 30 or 40 MSO's Broadcasting-r May 9 1988 I I - J TOP OF THE WEEK I was formed in 1986 to raise money and bid the industry's regulatory differences. A tight on rights for a package of National Football lid is being kept on the talks, but partici- Warner wants back Into cable. In League games. It stepped aside, however, pants are characterizing them mostly in comments to reporters after his lun- when cable networks indicated their interest positive terms. cheon address at last week's NCTA in acquiring rights directly. ESPN eventual- MCA already has some cable ties. In (see page 27), Warner Communica- ly secured a 13 -game package. addition to producing programing for the tions Inc. Chairman Steve Ross said Since that time, Cownie said, the consor- broadcast networks and for the first -run syn- WCI was interested in acquiring cable tium has been "pretty dormant." But, he dication market, the MCA Television Group program services once again. In the said, it has been reactivated from time to is half owner of USA Network, a major late 1970's, with American Express, the time to hear various programing proposals. basic cable programer, and WWOR-TV New company formed Warner Amex Satellite Other than MCA's proposal, the only thing York, a popular cable superstation. Entertainment Co., which created MN under active consideration is an offer to Cownie traced the origin of last week's Nickelodeon and The Movie Channel. participate in a new international profes- meeting to Korris, who contacted Bill Dan- Subsequently, the services were sold to sional football league that former Oakland iels, chairman of Daniels & Associates. Viacom. Warner sold its interests in Athletics owner Charlie Finley is trying to Daniels then contacted him, he said. those services as part of an effort to organize, Cownie said. become profitable after sustaining To make meetings manageable, the con- heavy losses associated with trying to sortium was originally limited to the top-30 build a number of urban cable systems, MSO's. But for last week's gathering, Cow - Patrick's Atari video games and other diversified nie said, the doors were open to representa- businesses tiveslrom any MSO. More than 50 execu- point of view Ross also said a major priority for the tives presenting three -quarters of all cable company is expanding its domestic subscribers attended, he said. at odds with first -run syndication efforts, which now Cownie said dealing with MCA could comprise one animated series, Police have political as well as economic benefits cable industry Academy, scheduled to debut in the for cable. And NCTA President Jim Mooney 1989-90 season. I% probably should agreed: "The ultimate resolution of the con- NCTA board of directors hears have been in first -run syndication be- flicts between these industries will be found opinions on syndex, cable -telco, fore this," said Ross. We will pursue it." on a business basis rather than in the manip- compulsory licenses; board also He also said the company will aggres- ulation of regulatory policy on either side." chooses new members and operators sively expand its distribution efforts in Cable executives have pointed a finger at foreign markets, and will seek joint ven- MCA for the collapse of a deal between FCC Chairman Dennis Patrick told the ture opportunities abroad. NCTA and the Motion Picture Association board of the National Cable Television As of America that would have reformed ca- sociation at its meeting last Wednesday in NCTA President Jim Mooney following the ble's compulsory copyright license. The Los Angeles what he thought about the meeting, which was closed to the press. copyright license has been a point of conflict compulsory license, syndicated exclusivity -cable "Beyond that, it appears we have some fundamental disagreements." 1976. the most part, it was not what the board Taking up other business after the hour- other major stu- members wanted to hear. Executives of MCA and long session with Patrick, the board voted to in a series of talks "I think he has a point of view and I think dios are now engaged appeal the FCC Common Carrier Bureau's executives aimed at resolving he was candid in sharing it with us," said with top cable decision to permit General Telephone Co. to own and operate a cable system in Cerritos, Calif., and lease half the capacity to the to R &D cable franchisee, Apollo Cablevision. The Cable commitment cable industry has opposed the deal, point- The cable industry is not only getting serious about programing, but also about its ing to the ties between General Telephone Robak technology. and Apollo's parent, T.L. Construc- tion Co. General Telephone awarded Robak The day after the doors closed on the NCTA convention last week, four major a contract to build the system. The NCTA is cable operators announced the formation of the Cable Television Laboratories Inc. authorized to appeal to the full commission to research and develop technology for the industry. (Cable Labs), a consortium and, if need be, to the courts. Television & Communications, Continental Tele- Communications Inc., American The board also elected new officers: John recruit enough other Cablevision and Comcast Cable Laboratories expect to president and chief executive offi- million. Goddard, operators to give the labs a first -year operating budget of $7.5 cer, Viacom Cable (chairman); Robert "Until now, we've had no mechanism for conducting research," said an NCTA Miron, president, Newhouse Broadcasting spokesperson. "It's an important, important first step, a sign of cable interest in long- (vice chairman); Jerry Lindauer, senior vice term growth." president, Prime Cable (secretary), and According to an NCTA press release, the consortium will be guided by an 18- James Robbins, president, Cox Cable Com- person board chosen from among the founding members-operators who sign up munications (treasurer). before Sept. 30. An executive search firm has already been hired to find a director Named to join the officers on the execu- for the labs. tive committee were Mooney; James Cow - Support for the labs will come from dues -two cents per subscriber per month. nie, president, Heritage Communications, And all founding members must make a three -year commitment. as immediate past chairman; John Malone, Among the labs' initial priorities will be fiber optics and high- definition television, president, Tele- Communications Inc.; which were the hottest technology- related topics at the convention. Amos Hostetter, chairman and chief execu- According to the release, the labs will have three basic purposes: 1) to act as an tive officer, Continental Cablevision Inc., and Trygve Myhren, chairman and chief information clearinghouse; 2) to plan and fund R &D projects that would be too American Television & individual operators to tackle, and 3) to facilitate the transfer of executive officer, expensive for Communications. to operators. technology And, as a result of an earlier decision to R Committee, which is headed by TCI The consortium grew out of the NCTA &D increase the number of programers on the under guidelines of the Cooperative Re- President John Malone. It is organized board to six, three newly elected programers search Act of 1984. took their places on the board. They are Ted 'Rimer, chairman and president, Turner

Broadcasting May 9 1988 913 TOP OF THE WEEK

Broadcasting System; John Wynne, chair- Citing the FCC's ex parte rules, Patrick signals and provides a mechanism for pay- man and chief executive officer, The Weath- refused to talk about the specifics of the ing copyright royalties for them. He al- er Channel, and Kay Koplovitz, president rules. But, FCC spokesman John Kamp, lowed, however, that elimination of the li- and chief executive officer, USA Network. who accompanied Patrick to the meeting, cense for local signals would create some In accepting the chairmanship, Goddard said Patrick was "sensitive" to the need for a practical problems that would have to be said the industry must protect its "essential "transition period." addressed. interests," but should be flexible in dealing As a fall -back position, NCTA has been Of less immediate, but of greater strategic with competitors, except for the telephone advocating that new syndex rules not apply concern, to cable is the threat of telephone companies. After the meeting, he said, to existing programing contracts. Because companies being allowed into the cable "One has to ask the question: 'Why tele- existing contracts will expire at different business in their telephone service areas. phone when it has a history of abusive, times over the next several years, they ar- Today, FCC rules and the Cable Communi- anticompetitive practices in terms of cross cations Policy Act of 1984 prohibit such subsidization ?' " crossownership, but the FCC has shown an The disagreement between cable and the interest in eliminating its ban by launching FCC of most immediate concern to the cable an inquiry to reexamine it. industry is over syndicated exclusivity Patrick said that telco entry into cable rules, which would empower television sta- should be addressed. He agreed with the tions to enforce exclusivity of syndicated cable industry's argument that cable com- programing against distant broadcast signals petes with broadcasting. But, he warned, imported by local cable systems. cable's efforts to preclude telcos from the The FCC eliminated the rules in 1980, but cable business may be viewed as antjcompe- Patrick seems determined to bring them titive on Capitol Hill and backfire' back in some form-possibly at the FCC's the context of a discussion of Cerritos, May 18 open meeting. Although broadcast- Patrick said the FCC could insure against ers and the motion picture industry generally telephone companies cross subsidizing their support reimposition of the rules, cable is cable venture from telephone revenue. set against it, arguing that they are unwar- Kamp said one cable operator raised the ranted and would cause "black outs" and Patrick fear that communities will follow Cerritos's deprive viewers of programing choices. gued, making the rules applicable only to lead and demand in refranchising proceed- At the meeting, according to those in new contracts will have the effect of phasing ings services and facilities that only telcos attendance, Patrick laid out his freedom -of- in the rules over several years. can afford to provide. Kamp said thinking at contract philosophy that underlies his inter- Patrick indicated that he is inclined to- FCC is that it lacks authority to regulate est in the rules and said that cable's claim to ward complete elimination of compulsory what municipalities ask for in requests for exclusive programing would be stronger if it copyright license, which allows cable sys- proposals. He said Patrick asked NCTA to respected broadcasters' claim to same. tems to carry local and distant broadcast address the question in its Cerritos filings.

`Cosby' barter minute goes to P &G, GF, Group W Sale in syndication approaches as a middleman. "We bought it wholesale," come in after the show makes its syndication $600 million, breaking previous said one executive associated with the two debut this fall. record by almost three times; advertisers. Any protections for GF and P &G in the syndicated airing begins this fall In large part, the deal was initiated when purchase of the barter minute will leave Viacom announced that Cosby would be Viacom with some element of risk. But Viacom Enterprises completed the last lap of sold on a cash -plus -barter basis in October those amendments to the originally stated the first round of its record- setting sales of 1986. At that time, both D'Arcy Masius terms of the sales of the barter time were The Cosby Show in syndication, with the Benton & Bowles, the advertising agency what moved the inventory at a price that the sale of the program's barter minute to that represents General Foods and Procter & four parties found satisfactory. Procter & Gamble, General Foods and Gamble for network and syndication prime Originally, Viacom had set a "reserve Group W. The deal announced last week is time, and Group W approached Viacom price" of $45,000 per 30- second spot for the valued at $60 million, which moves the total about buying the inventory based on the 1,820 spots in the first three -and -a -half take for sales of The Cosby Show in syndica- perceived value of the show. years of the deal. At that price, the inven- tion to close to $600 million for the initial Contrary to Viacom's declared intentions tory would have been worth $81.9 million. three -and -a -half years of its syndicated run, when the marketing of the barter time in In a deal worth $60 million, the spots easily breaking previous off-network sales Cosby was announced in January of this become worth approximately $33,000 records for any show in syndication by a year, ratings guarantees were involved in the apiece. factor of almost three. deal. That element, and the legal reviews Irwin Gotlieb, senior vice president, di- Of that, Viacom will extract close to $200 incurred by all sides as a result, was respon- rector of national broadcasting, DMB &B, million based on its distribution fee of sible for delaying the intended completion said DMB &B's early interest in the inven- 32.5% of the show's revenues. date of the deal, March 9. tory came from the belief that Cosby's net- Cosby debuts this fall on 167 stations GF's, P &G's and Group W's payment for work ratings were bound to make it a must - covering 96% of the country. the deal upfront was at Viacom's suggestion. buy for advertisers in syndication. In the deal, Group W gets 30% of the Sources said the prospect of a tax increase "There clearly isn't anything in sight" in 1,820 spots over the three -and -a -half year with a change in the leadership of the coun- syndication of Cosby's value. "It's incum- syndicated run (546 spots) and P &G and GF try this year was in part responsible for that bent on us to not pass an opportunity like get 70% (1,274). Group W's value of the offer. this," he said. inventory is enhanced by the advertisers' Calculating the net present value of the But Gotlieb said his belief in the show did purchase, which makes its time relatively deal based on the upfront cash payment is not result in feeling compelled to buy with- more scarce, and therefore expensive. difficult given the normal uncertainties asso- out some form of protection. Group W demanded that no other syndicator ciated with such economic predictions and Group W vice president of media, Dan purchase the time. because of the actual value of time and the Cosgrove, said the enduring ratings of For Procter & Gamble and General payment for the time under the guarantee Cosby give it every indication of being a hit Foods, an upfront buy of the time reduces structure worked out. The deal's actual val- in syndication, in spite of the growth of the costs associated with a sales firm acting ue will only be known when the ratings other broadcast and cable channels.

Broadcasting May 9 1988 20 TOP OF THE WEEK `Nightline': between the Arabs and Israelis Koppel program travels to Israel, airs seven- and -half hours in series on Arab -Israeli problem: brings together 500 Israelis, 150 Palestinians in auditorium for 'town meeting'

If things have gone as planned, Ted Koppel and his wife are in Hong Kong this week celebrating their 25th wedding anniversary, but perhaps not too energetically. Nightline's anchor could use some rest. "I'm one tired puppy," he said on Wednesday night. He was preparing for his regular Nightline and completing work on the first of what will be a series of quarterly one -hour, prime -time Koppel Reports. The inaugural, to be broad- cast on May 12, will deal with a subject with Wailing Wall in the Old City of Jerusalem which Koppel has become familiar through Koppel at the a number of Nightline programs- televan- three members because of one last- minute those traveling from Gaza. Because of the gelism. All of that, mind you, after Night - dropout that was attributed to the "flu." So distance and the roadblocks between Gaza line's week in Israel. uneasy were the ABC News people about and Jerusalem, the Palestinians had to leave That week, in Koppel's view, produced the possibly incendiary mix of Palestinians at 2 a.m. to arrive at the theater on time. the kind of journalism he had hoped it and Israeli Jews in one hall -the program And a curfew would have prevented them would. "It sketched out the dimensions of was done in the Jerusalem Theater-that from crossing into Israel until 3 a.m. Koppel the Arab -Israeli problem," he said. It did not those entering the auditorium were obliged and ABC News President Roone Arledge, satisfy the hopes of those looking for diplo- to walk through metal detectors, and a squad who spent the week in Israel with the Night - matic breakthroughs; Koppel said the week of private security people hired by ABC line crew, discussed the problem with De- produced no movement toward a solution of News for the occasion was on hand in the fense Minister Rabin at breakfast, after Kop- that problem. But that had not been the aim event trouble broke out. None did. pel had taped an interview with Rabin. "I or expectation. "We wanted to give con- Koppel was disappointed more Palestin- asked for Rabin's cooperation, and he said text," he said. ians did not appear; he had expected as there would be no problem," said Koppel. And there was plenty of that in the more many as 250. But getting even 150 -they There wasn't. than seven -and -a -half hours of Nightline in were bussed in from the West Bank and I felt very good," Koppel said of the final the Holy Land. The assassination of a leader Gaza presented a problem, particularly for product. "We did what we set out to do." of the Palestinian Liberation Organization - by what was assumed to be an Israeli com- mando team caused the cancellation of ap- pearances by Yasir Arafat and King Hussein McDonald leaves TVX of Jordan. Israel's leaders -Prime Minister Yitzhak Shamir, Foreign Minister Shimon President quits for personal reasons tion" in the way the group of 11 indepen- Peres and Defense Minister Yitzhak Ra- following completion of financing dents (10 UHF, 1 VHF) is run. TVX was bin -did participate, and the Palestinian for purchase of Taft stations; his founded in 1979. point of view was represented. successor is John Trinder, executive VP Trinder is a board member of the Associ- ation of Independent Television Stations The extraordinary town meeting, on Tim McDonald resigned as president of the who spent 10 years with Landmark Commu- Tuesday, attended by some 500 Israelis and week to pursue TVX Broadcast Group last nications prior to joining TVX. 150 Palestinians and featuring panels of now that TVX "personal goals and interests" As the president of the 15th -largest broad- three prominent Palestinians and four mem- for the financing has completed a proposal cast group, McDonald has a reputation with- bers of the Israeli Knesset, that ran for over $248 -million bridge loan of a short-term in the broadcasting industry as a flamboyant three hours, beginning at 11:30 p.m., NYT was made with Salomon Brothers. That loan "dealmaker." McDonald got TVX involved (6:30 a.m., local time), was not only the of the five indepen- to finance the purchase with Fox Broadcasting Co.'s prime time high point of the week. It also was an dent TV stations it acquired in April 1987 illustration of the balance the Koppel crew programing service at its inception last year. from Taft Broadcasting. All the TVX stations, except those in cities managed to achieve. Some feeling for the vice president and John Trinder, executive where Fox owns stations (Dallas, Houston intractibility of the problems in the Middle at TVX, was named chief operating officer and Washington), are FBC affiliates, and East was evident in what was said-Koppel by the TVX as McDonald's replacement McDonald is secretary of the FBC board of noted that the groups talked "at and past said that since he board last week. Trinder governors. He is also on the Robert Halmi each other " -as well as in the symbolism: so closely since and McDonald have worked Inc. board of directors. The wall that the Palestinians insisted be 1979 there would not be much cf a "transi- located on the stage between the two panels Prior to TVX, McDonald worked for tele- as a sign they were not there to negotiate vision stations in San Francisco, New York, with the Israelis. Boston, Washington and Norfolk, Va. He Yet, the 600 telephone calls ABC News became president of TVX in 1982. received as a result of the program were all As part of its announced intention to sell favorable. "That never happens," said Kop- some of its 11 stations to help finance the pel. "It may be the first time it did in the Taft station purchase, TVX announced the history of ABC News." sale of WCAY-TV Nashville to Southwest Producing the town meeting was one of Multimedia Corp. for $5.8 million last week the week's monumental headaches. The (see "Changing Hands," page 64). TVX is makeup of the Palestinian panel kept chang- reportedly attempting to sell other stations, ing, as personalities would agree to partici- including WTVZ(TV) Norfolk, Va.; pate and then, presumably for political rea- WMKW(TV) Memphis, and KRRT(TV) Kerr- ville, Tex. Antonio). sons, renege. The final panel contained only McDonald (San

Broadcasting May 9 1988 nn High visibility for high definition at NCTA New technology is talk of the meeting rooms and exhibit floor; ATC to fund Sarnoff Center ACTS research

Like the National Association of Broadcast- CABLE , KNFCT(e. LLLtN ! a 88. . FLf 14 001.. - I.NIDOI ers convention in Las Vegas last month (BROADCASTING, April 18), the NCTA con- vention in Los Angeles last week provided ample evidence that high- definition televi- sion is on its way and gave those in atten- dance an opportunity to ponder over what to do about it. Among the HDTV developments at the show: American Television & Communica- tions Inc., the nation's second largest MSO. and Home Box Office, the oldest and largest of the pay cable networks, announced they would provide "significant" funding to the Discussing cable and new technologies (I -r): Richard David Sarnoff Research Center for the de- Roberts, TeleCable; Allen Ecker, Scientific - Atlanta; Ed Horowitz, HBO; James Chiddix, ATC; Charles Dolan, velopment of its Advanced Compatible Cablevision Systems Television System. ATC and HBO, which there the first day the [HDTV sets] hit the I. Ishida of NHK presented the eight are owned by Time Inc., join NBC and RCA market." Muse systems, including the in support of ACTV. fully devel- Consumers can distinguish between oped 9 mhz "full" Muse system that was Japan Broadcasting Co. (NHK), the in- "good pictures and great pictures" and they used for the American Cablesystems dem- ventor and chief proponent the Muse of have shown a willingness to pay a premium onstration in the exhibit hall. HDTV transmission system, and American for the latter, Horowitz said. And, he said, Richard Iredale, founder of the Del Rey Cablesystems Inc. transmitted "full" Muse the consumers who are first in line for the Group, described his firm's one -channel signals over American's Los Angeles cable latest video enhancements tend to be HBO NTSC -compatible HD -NTSC system, say- system to NHK's booth in the convention subscribers. HDTV is not a static technol- ing that if he can secure center. sufficient funding, ogy, Horowitz said. "HDTV of today is the system could be At its ready for field tests next exhibit booth, Mitsubishi showed nowhere near as good as HDTVof tomorrow spring. an HDTV half-inch videocassette record - is going to be," he said. Jim Carnes, vice president, consumer er-a predecessor of the HDTV home video Recalling that the cable business got its electronics and information sciences divi- equipment that is expected to arrive in U.S. start in the 1950's by delivering better pic- sion, Sarnoff Center, explained the center's stores within the next two years. The VCR's tures to consumers, Horowitz urged cable two -step approach: introduce the NTSC- output was displayed on a 40 -inch HDTV operators not to fight, but to "harness" compatible ACTV I first monitor. and, in several HDTV and use it to their advantage-"to be years, when display technology makes it High Resolution Sciences Inc., a Los the best that we can be." worthwhile and availability of additional Angeles -based start-up company, a unveiled Charles Dolan, chairman and chief ex- channel capacity makes it practical for video processing system that improves ecutive officer, Cablevision Systems, the broadcasters and cable operators, introduce NTSC video by eliminating an artifact ninth -largest MSO, joined Horowitz in urg- the higher resolution, two -channel ACTV known as chroma crawl. Faced with the ing cable operators to prepare for the com- II. ACTV II would be compatible with prospect of HDTV home video equipment ing of HDTV. NTSC and ACTV I, he said. Throughout the pouring into the country in two years, cable When the Japanese manufacturers intro- convention, Sarnoff provided half-hour operators and programers have joined duce HDTV video equipment in the U.S., demonstrations of its ACTV technology us- broadcasters in trying to figure out how they Dolan said, consumers "will want it and ing computer simulations. Carnes said an can offer HDTV or some other form of want it urgently." actual ACTV I system should be completed advanced television service to remain com- A direct broadcast satellite service may by September, petitive. permitting field tests next also appear to deliver HDTV programing, year. The NHK HDTV system with 1,125 lines Dolan said. The Japanese plan to launch a Arpad Toth, chief scientist, North Ameri- and a I6:9 aspect ratio has established itself high -power DBS system in 1990 that will be can Philips, talked about Philips's HDMAC- as the HDTV production standard in the able to broadcast HDTV programing though 60 system for satellite distribution and U.S. But several systems including NHK's 20 -inch earth stations. broadcasting and two -channel HD -NTSC Muse are vying to become the HDTV trans- Cable has to start thinking about HDTV for terrestrial broadcasting and cable. Com- mission standard. Some are compatible with now so that it can be ready to deliver it when patible with NTSC sets, HD-NTSC requires conventional NTSC broadcast channnels the time comes, Dolan said. Cable should a 6 mhz main channel and a 3 mhz augmen- and television sets; some not. not risk going through a period where it tation channel. Toth said Philips should be As its funding the of Sarnoff system un- offers "second -best pictures," he said. "We ready to demonstrate derscored, the system this sum- HBO is deeply interested in deli- dare not lose the lead." mer. vering its pay cable services to subscribers Proponents of several of the HDTV trans- John Marcinka, of the New York Institute in HDTV. At a management session on mission systems appeared on a Tuesday of Technology, described NYIT's Vista sys- HDTV, Ed Horowitz, senior vice president, morning panel to describe their systems and tem, which requires a 6 mhz main channel HBO, said HBO has to meet the HDTV to try to win the support of cable system and either a 6 mhz or 3 mhz augmentation video challenge head -on. "We have to be operators. channel. The system, which should be ready

Broadcasting May 9 1988 31 NCTA N for testing by the end of the year, is also and their viewers. Whatever system they wide aspect ratio, stick with an improved compatible with NTSC sets. A prototype of select, he said, NHK will have ready to NSTC system and make a quantum leap in the system was shown in General Instru- demonstrate this fall. picture quality in 10 years or so when digital ment's booth. The Mitsubishi demonstration was sig- transmission systems are possible. Yves Faroudja, president, Faroudja Labo- nificant because it is the threat of HDTV The Faroudja system, when coupled with ratories, explained his one -channel, NTSC- video gear that is driving HDTV interest in progressively scanned television sets that compatible system, the only one that sticks the U.S. are to hit the market later this year, will with NSTC's four -to-three aspect ratio. The The unit in the booth was far from a provide resolution approaching 35mm film. to 35 Faroudja equipment is already available and consumer product. The signal processing "I don't think there is any need exceed used by broadcasters for improving video in electronics had yet to be reduced to integrat- mm resolution." new sys- the studio. ed circuits and had to be housed in a three - High Resolution Sciences' CCF Jim Chiddix, senior vice president, engi- foot -high cabinet. What's more, the playing tem, shown for the first time at the conven- neering and technology, American Televi- time of the half -inch tapes that looked like tion last week, fits into the realm of HDTV. sion & Communications, said ATC and standard VHS tapes was just 65 minutes- As explained by company officials, CCF video HBO are funding Sarnoff so that it will too short to accommodate most motion pic- restructures the basic NTSC to elimi- consider fully cable and satellites in devel- tures which run from 90 to 120 minutes. nate the moire effects and chroma crawl. oping the ACTV system. In particular, he But the machine provided full baseband The system was continually demonstrated said, they want to make sure the ACTV HDTV images -that is, no Muse compres- on the exhibit floor. Its output could be signals are rugged enough to survive cable sion or degradation. compared with unprocessed NTSC pictures systems and they want Samoff to look into At the NHK booth, Ono said the Mitsubi- as well as with pictures processed by the the feasibility of encrypting the ACTV sig- shi system being demonstrated was a stan- Faroudja system. nals-a must if its to be used by cable. dard one. After conferring with the various Denes Ilkovics, senior vice president for Chiddix stressed that the funding of Sar- consumer electronics manufacturers in Ja- technology and product development, said noff is not an endorsement of the system. pan, he said, NHK will issue next month the that the system is fully compatible with Indeed, he said, HBO and ATC are also half -inch HDTV VCR standard which will NTSC channels and sets, but is not NTSC. funding ongoing HDTV development at the have playing time of "two or three hours." Therefore, he said, before it could be put to Massachusetts Institute of Technology. He At that point, the Japanese manufacturers work for broadcasters, it would have to pass to also noted that HBO and ATC are working will be able to begin tooling up to make muster at the FCC. He said HRS plans -processed with NHK. actual products. apply for permission to air CCF future. Because the sys- Going into the NCTA convention, Sarnoff Some broadcasters and cable operators signals in the near the NTSC video, already had the support of NBC and RCA. feel they can answer whatever quality chal- tem involves changes in the improvements gained be- Officials of those companies viewed the lenge is posed by the Japanese and the home Ilkovics said, is uplinked to the satellite HBO /ATC announcement as further evidence video industry not by adopting a new trans- fore the signal way to the home, regard- of the the consensus that is forming around the mission system, but simply by dramatically will survive all the times the signal in modu- ACTV system. Steve Bonica, vice president, improving NTSC. less of how many NBC, said their participation "is John Sie, senior vice president, Tele- lated or demodulated. engineering, Schine, HRS chair- another step toward industry unity" and the Communications Inc., is among those who According to David HRS believes its initial understanding that whatever is adopted has to believe that improved NTSC may be all that man and president, to the public. is needed. Improved NTSC systems such as market will be the pay cable programers, be acceptable picture None of the parties tnvolved would say on Faroudja's do not have the wide aspect ratio who are interested in improving record how much ATC and HBO were of the HDTV systems, he said, but he ques- quality. the said, contributing. But one source said it was a tions whether aspect ratio is worth disrupt- Instead of selling the system, Shine the equipment to pay "drop in the bucket" compared to NBC's and ing today's broadcast and cable service. HRS plans to license operators with royalties RCA's investment to date. At the system proponents panel, Faroudja programers and According to Yozo Ono, who manned the argued that the industry should sacrifice the based on the number of subscribers. NHK booth with the cable-fed HDTV pic- tures, the HDTV had to pass through 12 line amplifiers in going from the American Cab- MacCarthy puts telco lesystems headend to the NHK booth. In the booth, the HDTV pictures could be viewed on a projection set as well as a large burden of proof on cable television HDTV monitor. NHK also showed an HDTV-to-NTSC downconverter so that the Dingell staffer says cable will sioner Patricia Diaz Dennis said: "I must tell I any flat the HDTV signals could also be seen with have to explain why telephone you that look skeptically at kind of dramatically reduced clarity on a standard companies should be kept out; prohibition against entry into any business." panel, NTSC set. other panelists aren't as The moderated by Trygve Myhren, During the panel session of system propo- bullish, yet comments suggest chairman of American TV & Communica- with a recitation by Washington nents, Ishida said that in designing Muse entry may be inevitable tions, began prime concern was preserving as lawyer Philip Verveer (Willkie Farr & Gal- NHK's rule into much of the picture quality of studio HDTV What cable wanted least to hear came at the lagher) of how the present came and why might changed. The as possible. As a result, it's too wide for end. It came from Mark MacCarthy, profes- being it be broadcast channel and requires a downcon- sional staff member of the House Commerce rule itself is that telephone companies may for viewing on NTSC sets. Committee, who told an NCTA panel on not diversify into programing but that they verter Why But, sensitive to the desire of broadcaters telco entry that "the burden of proof is on the may carry the signals of others. would - it be changed? Because of a belief in "scope for a compatible system, Ono said later, cable industry to show that telephone corn economics," in keeping with federalism (a NHK has set forth seven additional Muse panies should continue to be kept out of the which lack the resolution of full cable business." desire to leave governance at the most local systems, level because "this is a gov- Muse, but which are compatible to one His was not the only discouraging word. possible) and ernment of minimum intrusion" (fewer extent of another with NTSC. Senate Commerce Committee staffer Gina the NAB and the Association of Keeney said she thinks telco entry is "com- rules), said Verveer. Ono said ma- Service Telecasters are supposed ing eventually," but only after "we figure out Commissioner Dennis expressed two Maximum jor concerns about telco entry: (a) her belief to tell NHK within the next few weeks safeguards for equal access and cross- subsi- that there are certain kinds of voice storage which compatible Muse system they believe dy. But it certainly won't be this year or in and retrieval services, including electronic would best service American broadcasters the very near future." And FCC Commis-

Broadcasting May 9 1988 32 CINETEX '88 THE FIRST FALL U.S.A. AND INTERNATIONAL TELEVISION MARKET

For the first time ever, both U.S.A. and No charge for using your own equipment. yes! I want see international buyers and sellers of the tele- Fast, hassle -free registration system. to something NEW-1 in the entertainment industry... vision industry will have the opportunity Special travel and hotel rates for U.S. and Tell me more about The Cinetex to conduct business at the same time. And international participants. WORLD TELEVISION MARKET. the same place. Presenting The Cinetex World Send nit :uuplele exhibitor information Television Market. Coming September 28 -30, A WORLDWIDE TURNOUT and contracts 1988 to Las Vegas, Nevada, U.S.A. The lure of Las Vegas and the stature of being Please send me attendee information the first fall world TV market are sure to attract Also, send me information on: The CINETEX Film and Television Festival THE CINETEX WORLD a qualified audience of international buyers. TELEVISION MARKET The CINETEX Congress The CINETEX Production Expo WTM: A PART OF THE ADVANTAGE The CINETEX U.S.A. Filin Market CINETEX PICTURE fur three da) s, \\ I'M will enable you to The CINETEX International Film Market The CINETEX World Television Market screen and license your new properties to In addition to The World Television Market, The CINETEX World Video Market a full range U.S.A. and buyers from around the world will come to of international tele- The CINETEX Theatre Expo vision buyers. Easily. And, cost -effectively. Cinetex for its many other events...The Name Along with the television market, you'll have American Film Institute Festival, with its film the opportunity to do business with all of and television screenings, retrospectives and Title the buyers of U.S.A. and international film tributes...The Production Expo. displaying Company and video. every product and service under the sun... Address

No membership fees. The AFt Congress featuring workshops, semi- City State Zip Exhibit space available on a first -come, nars and panel discussions...And all the Telephone ( first -served priority system. dazzle and glitter when the entertainment Return to: CINETEX, 300 First Avenue Special early invitation and show privileges world comes together in Las Vegas Needham, MA 02194 U.S.A.

for your buyers. this September. BC59

©1988 The Interface Group. Inc. NipirAjp

Produced by: Creativa Artistic and Cultural content of the Festival THE International Film and Television Festival and Congress by. INTERFACE Congress Marketplace Industry GROUP, Inc. Exposition The American World's leading Inde ndent Producer Film Institute of Conferences antl tposilions SEPTEMBER 28 -30, 1988 LAS VEGAS, NEVADA n Corporate Office: 300 First Avenue, Needham, MA 02194 (617) 449 -6600 FAX (6r) 449 -6953 TELEX 951 Co West Coast Office: 16055 ventura Boulevard. Encino, CA 91436 (818) 9O7 -7788 FAX (818) 907 -9021 offices in Atlanta. Chicago, Los Angeles, New York. San Francisco. Amsterdam. London, Paris. Sydney, Tokyo NCTA 88

and the patience to let it work," Gray said. Moderator Myhren entered the discussion to say that cable was "absolutely dumb- founded" by the Cerritos decision, which he ABLE 88 said sets up a bidding process that cities could follow in the future (specifying tech- PHILIP L. IVERVEER I 1 nologies that only telcos can offer). Speak- JAMES L GRAY TRICIA Dí42 DfRi; GIIU NEEN[1 4 ing of cable's own capabilities, Myhren said there's a "very real possibility that cable can leapfrog telco plans for technology and do it less expensively. Cable could be providing video. data and voice."

Fiber optics: rewiring the wired nation? Lightwave technology promoted Verveer, Gray, Dennis, Keeney, MacCarthy (Myhren is behind podium). as future of cable distribution

about as a in the relationship between telcos and the Fiber optics is usually talked electronic mail, that the Bell operating com- telephone panies should be allowed to offer, and (b) cable industry will come from the Hill, not threat to cable operators -the with from the FCC or the Justice Department. "It companies' ultimate weapon for competing because of high- definition television, convention requirements for transmission will have to come from new legislation if at with cable -but at the NCTA its special transmission tech- bandwidth. "When the cost of copper wire all," he said. last week the lightwave heralded as an opportunity crosses with that of fiber I wonder if it will MacCarthy noted Howard Nielson's (R- nology was being make any difference to cable if telcos get Utah) bill that would admit telcos into the for the wired medium. adding that "cable has to think cable business as the open shot. And al- "If you are in the cable television business in," she said, television strategically of what kind of business it though saying it's highly unlikely that bill today and plan to be in the cable the fiber will be there will move, he said it starts a campaign "that business tomorrow," said David Pangrac, wants to be, because support, will a slew of com- will last through the next Congress and director, field engineering and eventually and there be "a petitors with which it will have to compete." perhaps the one after that." American Television & Communications, is definitely Keeney, who appeared more skeptical of In the past, he said, it was believed that fiber optics transmission system than the other governmental pan- the way to prevent expansion of the tele- in your future." telco entry engineering ex- said all branches of government have phone company's monopoly power was to Pangrac and other ATC elists, their ideas for concluded that the dangers of letting the break it up. Today's approach is not to keep ecutives at the show set forth lines with fiber trunk telephone companies in outweigh the advan- them out but to restrain them, MacCarthy replacing coaxial trunk channel capacity and im- tages afforded by entry. "Why is that ?" she said. lines to increase it's fun to pick on phone The FCC's anticipated report to Congress prove reliability and quality. asked. "Because senior vice companies? Yes, in part." But the two real on telco entry was accorded high standing According to Jim Chiddix, optic- electronics reasons, she said, are that the telephone by MacCarthy. "Congress will look for, wel- president, ATC, the -la- to implement companies "have an almost endless pot of come and treat with considerable respect" sers and detectors -necessary a "fiber backbone" are not money with which they can cross-subsi- what the FCC has to say, he said. "Cable is the fiber trunk or for market. But, he said, he dize," and because they control the poles in for several years of struggle on this issue quite ready will within "the next year or and the ducts. and the outcome of the battle is by no means expects they be Those conditions have not changed, she certain," MacCarthy concluded. so." observed. Citing cross -subsidy as the major James L. Gray, president of Warner Cable Fiber has already made a small inroad in problem, she noted that the FCC has strug- Communications, said there was no need for cable, replacing coaxial cable in super - main gled with the problem "time and again, and telco entry because cable was capable of trunks -links between a system's In pre- although they're getting closer [to a solu- providing video services. "It would again headends and subheadends or hubs. Brin- tion), not convinced that their rules are a subject us to unfair competition and drive senting his technical paper, William I'm engi- panacea. There are just so many ways to many from the marketplace," he said. kerhuff, project engineer, transmission cross subsidize." Referring to the telephone companies' neering center, Ohio Bell Telephone Co., was the first of several panel purported superiority in providing interac- described a system with fiber supertrunks Keeney for North members to bring up the FCC's recent Cerri- tive services, Gray said: "We have learned the telco is building in Cleveland tos decision (in which the staff, acting on that market demand for all new services Coast Cable Co., the city's franchisee. to a point delegated authority, awarded the telephone created by technology cannot be taken for The technology has advanced is "technically company a cable franchise). "There is a granted." And, referring to Warner's un- where such an application Brin- suspicion on Capitol Hill that if the FCC is happy experience with the Qube technology, sound and economically attractive," going to do away with the law it will start by he said that "we can state from experience kerhuff said. And like the ATC executives, eating away at the rules, or with waivers to that the bright hopes for consumer accep- he said the fiber improves reliability and During the same technical the rules. I don't know if Cerritos is a tance of all these offerings have not been signal quality. vice presi- subterfuge; there are very unusual circum- fully realized." session, Larry Nelson, executive stances." Gray said it was Congress's intention to dent, Comm/Scope Division of General In- and fiber Keeney said the Hill is disappointed by have two wires to the home, not just one, strument, a supplier of coaxial can now be in- the lack of interactive services among to- with telcos developing enhanced narrow cable, suggested that fiber people" day's cable universe, and said that could band facilities and cable bringing enhanced stalled and maintained by "normal drive the Congress to admit telcos. broadband services. "The government with "normal tools." MacCarthy said any fundamental change should have confidence in its own creation But fiber needs to be handled carefully,

Broadcasting May 9 1988 34 The School of Journalism and Mass Communication of The University of Georgia Is Pleased to Announce Winners of the /987 ç9eorgc ester"Zeabadp BROADCASTING AWARDS ABC Radio News, New York, NY "LBJ: The Early Years" "America Undercover: Drunk for "Earnest Will: Americans in produced by Louis Rudolph and Deadly" produced by the Gulf." Films and Brice Productions Niemack Hassett Productions in association with Fries Inc. in association with WSM Radio, Nashville, TN for Entertainment and NBC -TV. Home Box Office, New York. "Of Violence and Victims." "Corridos! Tales of Passion K -PAL Radio, N. Little Rock, AR and Revolution" produced by The Center For New American For Overall Programming. KQED, San Francisco, CA in Media, Inc., New York, NY association with El Teatro for "American Tongues." Mutual Broadcasting System, Campesino. Arlington, VA for "Charities "Small Happiness: Women of a That Give and Take." "Mandela" produced by Titus Chinese Village" a part of Productions in association with "One Village in China" National Public Radio, Polymuse, Inc. and Home Box produced by Long Bow Group Washington, DC for "Ryan Office, New York, NY. Inc., New York, NY in Martin" as presented on association with PBS. "Weekend Edition." "L.A. Law" produced by 20th Century Fox Television in "Shoah," a Claude Lanzmann WCPO -TV, Cincinnati, OH for association with NBC -TV, film presented by "Drake Hospital Investigation." New York, NY. WNET /Thirteen, New York, NY, in association with PBS. KNBC -TV, Los Angeles, CA for "Star Trek: The Next Generation "Some Place Like Home." - The Big Good -Bye" produced WSMV-TV, Nashville, TN by Paramount Pictures for the "4 The Family" MacNeil/Lehrer NewsHour, Corporation, Los Angeles, CA. project. New York, NY for "Japan Series." WNET /Thirteen, New York, NY Kevin Brownlow and David for "NATURE: 'A Season in Gill as evidenced by WRC -TV, Washington, DC for the Sun.' " "Hollywood," "Unknown "Deadly Mistakes." Chaplin," and "Buster Keaton: CKVU -TV, Vancouver, BC, A Hard Act To WCVB Follow" -TV, Boston, MA for Canada for "AIDS and You." produced in "Inside association with Bridgewater." Thames Television and D.L. WXXI -TV, Rochester, NY for Taffner, Ltd. Cable News Network, Atlanta, "Safe Haven." GA for live coverage of breaking Karl Haas, Cleveland, OH for news stories as evidenced by Blackside, Inc., Boston, MA "Adventures in Good Music." coverage of the October 1987 for "Eyes on the Prize: stock market crash. America's Civil Rights Years."

Hallmark Hall of Fame and WGBH -TV, Boston, MA and CBS -TV for "Foxfire" and KCET, Los Angeles for "NOVA: "Pack of Lies." 'Spy Machines.' "

For inhumation concerning the Peabody Awards. please contact Dr. Worth McDougall. Director. Peabody Awards. School of Juurnahon and dass Com,mmicati.m. University of Georgia. Athens. 30602. NCTA 88

Nelson said. Although fiber is "mechanical- entific -Atlanta employe who oversaw the Fiber cables have many individual fibers. ly very strong," he said as he twisted and demonstration said state -of-the -art coaxial As envisioned by ATC, different fibers pull a fiber strand, it is optically "very technology may still be the best way to go. would feed different areas of the franchise, sensitive" and needs "a lot of protection." According to the ATC engineers, AM permitting ATC to provide different pro- Bending the fiber or putting pressure on it analog trunks could be used to increase graming to different areas. Areas with a can degrade its performance, he said. substantially the channel capacity of con- large Hispanic population, for instance, The ATC and Ohio Bell systems use ana- ventional cable systems. could receive special Spanish- language ser- log modulation schemes -ATC, AM, and What limits the capacity of conventional vices, Pangrac said. Ohio Bell, FM. And both believe digital cable systems is not the coaxial cable itself, Although the necessary opto- electronics modulation is far from economical in cable Chiddix said, that can pass up to 150 chan- are not available in quantity, Pangrac said applications. "Undoubtedly, the future of nels. The culprit is the distortion caused by ATC will begin testing its fiber backbone telecommunications is with digital, and it the long series or cascades of line amplifi- concept using "handpicked" hardware later will eventually prevail," Brinkerhuff said in ers, he said. There is a trade -off between the this year. his paper. "However, digital CATV transport number of channels and the amount of dis- Ideally, Pangrac said, ATC would like to systems will only become viable when a tortion. The greater the distortion, the fewer see lasers capable of feeding up to 42 chan- total system design approach is undertaken, the channels, he said. nels down a single fiber, but available lasers agreed standards are adopted and cost be- Most of the distortion is generated in the can only handle between 10 and 15 chan- comes competitive." trunk line, he said. If that can be reduced by nels. Michael Barnoski, president and chief replacing the coaxial cable with fiber, more Vincent Borelli, president of Synchro- executive officer, PCO Inc., the Corning channels can be put on the system, Chiddix nous Communications, said the supplier of Glass subsidiary that exhibited opto -elec- said. opto- electronics will be prepared to install tronics at the show, not only believes digital Perry Rogan, ATC's senior CATV project this summer a system with 10 channels. If is the "natural choice," but also that the engineer, analyzed what the use of the "fiber there is sufficient demand and if the technol- technology is moving so rapidly that backbone" would do for a 11,000- subscrib- ogy keeps moving forward at its current switched digital systems capable of provid- er, 30- channel cable system near Orlando, rapid pace, he said, the 42- channel lasers ing telephone and cable service to the home Fla., and found it would permit ATC to that ATC is looking for could be available will be cost -effective by 1993. increase the number of channels to 80 for sometimes next year. The telcos may begin phasing in fiber less than the cost of a complete rebuild. ATC is working with AM technology be- even if the regulators keep in place prohibi- Pangrac said the extra channel capacity cause compact, low -cost equipment is avail- tions against their getting into the cable and improved signal quality stemming from able for converting the lightwave signals business, Baroski said. "There are more and the use of fiber has important strategic bene- back to RF signals at the end of the trunk more people who believe fiber optics is cost - fits for cable. It will permit operators to lines, Pangrac said. effective for POTS [plain old telephone ser- meet competitive challenges from over- But ATC is not wedded to AM. ATC is vice]." builders and wireless cable and provide the ready to switch to FM, which promises Not everyone was jumping on the fiber extra bandwith and quality needed for high - better signal quality, as soon as the FM -to- bandwagon at the show. Indeed, Scientific - definition television and two -way interac- AM conversion equipment becomes small Atlanta demonstrated a 15- kilometer AM tive services, he said. and inexpensive enough to be practical, he fiber link in its booth that caused consider- The architecture of the "fiber backbone" said. "It's not there yet, but we have seen a able degradation of picture quality. The Sci- also has inherent advantages, Pangrac said. lot of effort in that direction." FCC at NCTA: Getting to know you FCC staffers explain policy on don't,- he said, adding: Why should that be. cable. broadcasters and the FCC is how syndex, effective competition "especially since we consider broadcasters exclusivity can be implemented." And she rules and telco crossownership and cablecasters to be competitors? Cable is urged the audience to "talk to anyone at the in some sense shooting itself in the foot" commission" with ideas on how best to The FCC's proposed reimposition of syndi- with complaints over syndex and "under- make the transition and what problems cable cated exclusivity rules aroused some pas- mining the very premise that deregulated operators foresee with their customers and sion in both the audience and panelists of you." But he added that the commission is local governments. last Monday's (May 2) "Meet the FCC" aware that any new rules will have to differ Holmes addressed another item of interest session moderated by Michael Schooler, from the old ones. "I think there's a recogni- to cable, the recently adopted rules on effec- NCTA's deputy counsel. tion that if we bring back syndex," he said, tive competition. The new regulations were The dais was crowded with commission "how it's done is important." developed, Holmes said, "in response to the staffers from a variety of offices. On hand to Added Hook: "I don't think that broad- court of appeals' remand of the commis- explain policy and answer questions were: casters, cable and the FCC are far apart in sion's signal availability standard." He sum- Brian Fontes, special assistant to Commis- recognizing the value of exclusivity as a marized the three main provisions: sioner James Quello; John Haring, chief of competitive tool. Maybe what's separating 1) Signal availability is determined by the Office of Plans and Policy; Bradley Holmes, chief of the policy and rules divi- sion (and one of President Reagan's two nominees to fill vacant commissioner seats); Lisa Hook, legal assistant to Chairman Den- nis Patrick; John Kamp, director of the Of- fice of Public Affairs; Diane Killory, general counsel; Sherrie Marshall, director of the Office of Legislative Affairs; Stephen Ross. chief of the Cable TV Branch, and John Wong, Mass Media Bureau. Haring took the cable industry to task for objecting to syndex while at the same time making exclusive arrangements for pro- graming. "You have protection of the law Fontes, Haring, Holmes, Hook, Kamp, Killory, Marshall. Ross, Wong for your programing and the broadcasters Schooler.

36 NCTA 88

three signals covering the full geographic The new effective competition rules wedge into the commission's telco -cable area of the cable system's community. take effect six months after their publica- crossownership rules, but rather as a strug- 2) Signal availability is still determined tion on April 29. In the meantime, said gle between the federal and state govern- on predicted Grade B contour or the signifi- Holmes, the commission will continue to ments over the right to regulate. cantly viewed standard, but of the commu- use the old rules since the court did not Fontes said that the commission's notice nity, rather than the county. overturn them. of inquiry examining the FCC's prohibition 3) If the franchising authority wants to A third area addressed by the staffers was of telco ownership of cable systems is pro- question the Grade B figures of the cable that of telephone entry into the cable busi- ceeding and he expects the commission to company and conduct a technical study, the ness. Hook said that the recent Cerritos make its recommendations to Congress this cost of the study will be borne by the loser. decision shouldn't be viewed as driving a summer.

Simpson says no go on S.889...but Gore aide holds out hope Simpson says no Gore Gore's campaign for the Democratic presi- Gore aid predicts bill this year; Wyoming dential nomination fizzled out after the New Senate action on Senator gives cable some York primary, April 19, Simpson said. TVRO bill (S.889) news it wants to hear As long as Gore was an active candidate, his legislative agenda was given some prior- Senate action on S. 889 that would force Senator Alan Simpson (R -Wyo.) told a ity, Simpson said. But now that Gore is cable programers to permit any qualified group of cable operators at the NCTA con- "back from the war," he said, the legislation third -party to distribute their services to vention last week that the so- called Gore "will not have the driving force of political backyard dish (TVRO) owners is still a home satellite bill was not going anywhere pressure." possibility, according to Roy Neel, aide to in the Senate any time soon. Because of the already crowded Senate Senator Al Gore, who is the measure's chief The bill (S.889). principally sponsored agenda, Majority Leader Robert Byrd (D- sponsor. Ned said the bill will "come up in by Senator Albert Gore (D- Tenn.), "will not W.Va.) will not have time for the bill. some form," probably as a rider to other be on the agenda this year," said the Senate What's more, Simpson said, some 30 sena- legislation. minority whip, "I can assure you." Simpson tors are prepared to write Byrd a letter Neel spoke at an NCTA panel session said the bill has not even been mentioned at expressing their opposition. And, he said, along with other Senate and House staffers. recent bipartisan meetings of the Senate 40 senators are prepared to vote to sustain a The Gore aide said he understood that Sena- leadership. filibuster of the legislation if it is brought to tor Alan Simpson, the Republican Whip Simpson's comments are good news for the floor. from Wyoming, told cable operators that the the cable industry. It has worked hard to When the new Congress convenes early Senate leadership was not inclined to move head off the legislation, which would re- next year Simpson said, Gore is likely to try on S. 889 this year. "He should know," said quire programers to distribute their services again to move the bill. "You better be on Neel in reference to Simpson's comments. to two million owners of back yard earth your guard," he said. "He will go to work on Neverthless, Gore's aide insisted the mea- stations through noncable companies. that in spades." sure would surface in some form." But NCTA President Jim Mooney said the Simpson said he opposes the Gore bill Neel also indicated the bill was undergo- NCTA would not rest in its lobbying cam- despite the fact that Wyoming has the second ing revisions. Gore, he said, wants to beef paign against the bill until Congress ad- highest number of dish owners in the country up the anti -piracy section. "We're as con- journs next fall. Even if the bill itself is not and "they raise hell all the time." He said he cerned about piracy as you are," he said. As scheduled for a vote, he said, it could win disagrees with dish owners who believe their for other changes to the bill, Neel predicted passage as a rider to some other piece of purchase of earth stations entitles them to free an effort to expand the scope of the bill to legislation. access to cable programing on satellites. Pro- cover other technologies such as SMATV Similar legislation is pending in the gramers should be compensated for their ser- and wireless cable (MMDS) would occur. House, but that body seems to be waiting for vices, he said. Responding to a question. Later, Neel told BROADCASTING it was his a cue from the Senate. House Telecommuni- Simpson said cable companies will continue sense from talking with operators during the cations Subcommittee Chairman Ed Markey to be allowed to merge and form joint ventures meeting that the bill is "much less of an (D- Mass.) has said home satellite legislation as long as cable rates do not get too high. issue" to the "rank and file" of the industry is a "front burner" issue (BROADCASTING, Congress will monitor the industry's cash flow than it is with the MSO's. "The MSO's see April 4). until it surpasses "an acceptable level of this as a potential threat," he said. The steam went out of S. 889 when American greed," he said. As for other Hill activity, cable seems to be in good shape according to the staffers. The House Telecommunications Subcom- mittee will convene the second of three cable oversight hearings this week. But as subcommittee counsel Larry Irving pointed out, they are informational. He said the subcommittee's chairman, Ed Markey (D- Mass.), does not intend to legislate in the cable area with the possible exception of must carry. What occurs on must carry, how- ever, will depend on whether the debates over children's television and the fairness doctrine are resolved, said Irving. Without resolutions of those issues, Congress may be reluctant to move on the matter, he said. What about congressional interest in let- ting the telephone companies offer cable services? Irving said the subject will be discussed at the next oversight hearing, but that "nothing is going to happen [that would remove the prohibition barring telco entry Anstrom and Simpson into cable] this year." It is an issue on which

. '.'ay 9 1988 37 NCTA 88 he said he hears more about from cable interests than from the telcos. The FCC's pending rulemaking to reim- pose syndicated exclusivity (syndex) gener- ated questions from the audience. Cable operators wanted to know what role Con- gress might play in the proceeding. "If we have to black out parts of the day, we're just going to turn off the switch. We're not going to carry it [a superstation]. Ten million peo- ple are going to be denied programing; have you thought about the implications of the issue ?" asked Steve Simmons of Simmons Communications of Stamford, Conn. "Yes we're very concerned," replied Wal- ter McCormick, Republican staff director and chief counsel for the Senate Commerce Committee. "The thought of a cable system going blank as a result of government action is not what Congress wants to happen," said McCormick. However, he said that the issue is complex and that independent television stations claim syndex is the "key" to their Dewine, Kastenmeter, Synar survival. Markey, according to Irving, is "committed" to letting the FCC "make a sociation of America, the Association of Congress should "seriously look at the li- determination and then take a look at what Independent Television Stations and the Na- cense and consider abolishing it." But, he they come out with." tional Association of Public Television Sta- added, "that's not going to happen. The McCormick said he has seen "some very tions, has written Kastenmeier objecting to votes aren't there." positive developments in the last few revisions contained in a substitute amend- Kastenmeier said, however, he expects months that show cable is subject to compe- ment to H.R. 2848 that the subcommittee is the license to become less important to cable tition." He cited the FCC's new standard on now considering. Cable's chief complaint in the future. Distant signals, he said, "are effective competition and the growing po- with the revised version is that it now in- not money winners." tential for overbuilds as examples of change cludes language on the marketing and pric- The congressmen also shared their views in that direction. ing of the signals. on must carry and syndicated exclusivity But during the panel session, NCTA (syndex). DeWine told the NCTA audience President James P. Mooney spoke out from that broadcasters have the "burden of proof' the audience on that subject indicating that to show harm from the loss of must -carry Superstation bill the association "wants to work this out... We rules. DeWine also said he is hearing less may still pass, do not want to impede the process of this from back yard dish owners. He said his bill. We want to be positive about this." mail on the subject had decreased and that say lawmakers Mooney said there was a "split" within his "there's no burning constituency." constituency on the matter. The common Synar felt the same way about syndex. Kastenmeier. Synar still moving carriers delivering the superstations, he "Someone has got to show where there's forward with H.R. 2848: Mooney said, are divided. Apparently Eastern Mi- been a decrease in market share." He said he says NCTA 'wants to work this out crowave, which offers WOR -TV New York is has not seen any "definitive evidence" against the pricing section, while United where a station's market share has been Congress is not apt to act on copyright Video (which provides WGN -TV Chicago) harmed because it doesn't have any exclu- matters this year, although a House bill and Tempo (which delivers wTBS- TVAtlanta) sivity protection. (H.R. 2848) that would create a compulsory can live with it. license for the retransmission of broadcast Synar appeared pleased with Mooney's signals -superstations -to back yard satel- pronouncement, but said he was "hard lite dishes may still have a shot at passing, pressed to revise the language." The con- Hill staffers say according to its chief sponsors, Congress- gressman urged cable to reexamine the pric- men Robert Kastenmeier (D -Wis.) and Mike ing provision. "I think you'll find the lan- action on cable Synar (D- Okla.). Kastenmeier is chairman guage is not that offensive." of the House Copyright Subcommittee, Among other areas of dispute in the sub- is open question which is considering the measure that has stitute amendment is its failure to limit the come under fire from various industries, compulsory license to C -band feeds (an What's in store for cable on Capitol Hill? including cable (BROADCASTING, May 2). omission the MPAA is strongly opposing). There could be action in the Senate on the "I think we can still move it," Kasten- Also, the license would apply to network so- called scrambling bill, S. 889, which meier told the NCTA audience at a conven- affiliate signals only in so- called "white would regulate the home satellite market- tion session. He appeared on a panel with areas" where network signals cannot be re- place. But even that is an open question, Synar and Representative Mike DeWine (R- ceived either off the air or where cable is according to Antoinette Cook, counsel on Ohio), who are also on the subcommittee. unavailable. But the same exemption does the Senate Communications Subcommittee, Despite the subcommittee's failure two not apply to independent station signals. who participated in an informal roundtable weeks ago to move the measure, the law- That approach was also criticized in the joint discussion at the convention. makers indicated they were pressing for- industry letter. In general, neither Cook nor Terry ward. (Another markup was slated for last Kastenmeier admitted that H.R. 2848 Haines, Republican counsel on the House week, but was postponed.) would not "appeal to everybody. There is no Telecommunications Subcommittee, fore- "Hopefully we can get everybody to reason, he said, for independent television sees any major action this year on cable agree," Synar said. "What was generally to like this...I hope this doesn't harm them issues, although Haines said it was "fairly agreed to fell apart because everybody but they'll never like this bill." likely" legislation to reimpose some form of rushed in and tried to get a little bit more," As for cable's compulsory copyright li- mandatory cable carriage rules (must carry) he said. cense, none of the lawmakers envisioned could move forward. But action on that Cable, along with the Motion Picture As- any action on that front. DeWine believes matter, he said, is tied to other public policy

Broadcasting May 9 1988 38 NCTA N

issues, such as the fairness doctrine, that ers, has been that the junk bond market has margins for pay TV would drop from 53% in have yet to be resolved. become more expensive. "I don't think 1987 to 35% in 1992. Already there has Down the road, Haines predicted Con- you'll see the same kind of flexibility in the been the beginning of a margin squeeze, he gress might look at a "serious" rewrite of the junk market," said Peretsman, looking to the said, which could become more acute. Communications Act. He said much of that future. Few cable public offerings have been There is also the question of whether would depend on whether the next adminis- placed since Oct. 19, panelists said, and there is enough product to go around to tration wants to pursue such an initiative. MSO's are turning to European facilities to sustain a large number of pay services, As for most action on S. 889 in the Senate, raise money. And the state of the junk bond of which depend on movies. Cook said she was not sure what will happen market is causing buyers to put more equity A third concern, Higby said, is the need there. The number of legislative days, she upfront. "They can't capitalize deals as low to realize that sampling will become a much noted, are few. "There has to be a lot of as before," said Rattner. For the financial more important component of pay market- grass roots [effort] to get something moving. buyers, that produces a lower rate of return. ing. He said that in addressable homes, it The longer it is out there without anything Robert Johnson, senior vice president, takes an operator four to five months to happening," she said of S. 889, the less Donaldson, Lufkin & Jenrette, said cable break even on a new pay sub and one likely it month will pass. had been a "standout group in the '80's." on a basic. The roundtable participants also wanted Wall Street places a high value on cable But in nonaddressable homes, the time to know what the prospects are for Hill operations because they have a relatively lag is eight to nine months on pay and two action to permit the telephone companies to secure monopoly position. "Wall Street months on basic. Short-term pay marketing offer cable services. It is an issue, likes Haines predictable growth," said Johnson. and trial offers may not be as cost effective told the group, that will be addressed by the Many operators have surplus cash flow, said as longer trials, he said. Telecommunications Subcommittee during Johnson, and the question is what they are Pay also will face increasing competition its cable oversight hearings. But, he does going to do about it. They could use it to pay from regional services and pay -per-view, he not envision any legislative action on that off debt or distribute it to shareholders, said said. front. Rather, he thinks such a proposal Johnson, will or use it to continue buying sys- Yet pay remains a strong marketing tool come under increased scrutiny during the tems or to plow into programing. The latter for cable over all. Higby said pay marketing next Congress. is an increasing possibility that Wall Street brings in 40% to 50% new basic units when Cook agreed with that assessment. She seems ready for. Peretsman said there is "a a pay promotion is run. said it was a "long -term issue." It is general some- expectation that margins will come But operators have to be smart about their thing Congress does not want to down with prejudge, programing costs going up." marketing, Higby said. There need to be she said. Although things were going well for ca- education campaigns to explain services, ble, Johnson said it was prudent for cable and targeted and in -depth marketing on a "to start looking at what could go wrong." more sophisticated level. Larry Carlton, The first was the possibility of interest rates vice president, Tele-Communications Inc., rising. (He said Cable: `standout a recession seems to have discussed the success TCI has had with a $2 been pushed back, "but that may prove to be pay campaign that began in early 1987. the group of the 80's' bad news," he said, because it could lead Carleton said the campaign was designed to to higher inflation and interest rates later.) gradually bring those subscribers up to full Financial panel says Wall Street places The second was reregulation. He said it was prices. high "prudent value on medium, sees optimism to assume something's going to To date, the 18 -month campaign had by happen." I buyers, strong private market "If had something to do," he said brought in 840,000 subscribers responding later, "I'd do it now." to an offer of any pay service for $2 per There is the prospect a Rattner of recession and the also had words of caution on month. (And an offer of $2 per month for six possibility rates. of reregulation, but those were "The challenge is to price services that months for HBO and Disney to nonsub- the only gets caveats noted by bullish panelists at cash flow but that avoids bringing down scribers brought in 250,000 subscribers.) a Wall Street at the wrath session the NCTA. of the public," he said. TCI is now offering those subscribers two "The private market is very, very strong," pays for $11.95 per month, a rate good said Steven Rattner, vice president, Morgan throughout 1988. Carleton said the com- Stanley & Co. Although reregulation is a pany has upgraded 60,000 subscribers in valid concern, he said, "there is an enor- Pay channels that offer. "The results were great," he con- mous amount of optimism by We buyers. cluded, and said the rate incentive "was the see no lessening of the level of activity." show new growth way to go." Eventually the company plans Reports on the Prince George's county, to bring the pricing to two pay subscriptions Md., system sale, said had Rattner, the per - Some gains have come at to $16.95, and $5 more for each subscriber additional cost in the $2,000 to $2,500 expense of profit margins pay. range. The adjusted cost of the Storer deal, There was optimism about pay on the part said Rattner, was a little over $2,025 Pay per cable services have caught their second of services, but that was coupled with the subscriber, representing 121/4 times 1989 wind, panelists agreed at an NCTA session realization that marketers have to work cash flow. on the subject, but they may not be out of harder to maintain or increase share. There Commenting on today's players, Rattner the woods. is a growing recommendation that market- said the "financial buyers [such as the Bass Pay's growth in the past 18 months has ing campaigns be conducted year round, as Group and Kohlberg, Kravis Roberts] are caught the service providers themselves by opposed to only several times a year. And exiting or diminishing." He saw corporate surprise. Even the Movie Channel, which there is the concern by service marketers entities within the industry (such as the had 20 consecutive months of losses, has that pay does not become an even poorer TCI's, Comcasts and Continentals) as the shown small but steady growth since No- cousin to basic services. most likely buyers of the Bass and Rogers vember. But that growth has come at a price, Jack Heim, executive vice president, properties on the block. And he saw no panelists said. One is the shrinking margins business development, at Showtime, said signs of either active or passive investments in pay television and second is the realiza- pay has recovered because of better retail in cable by nontraditional buyers, such as tion that many of these gains are directly rate management by operators, whether it is Japanese companies, film companies or util- related to aggressive marketing, which costs in trial offer, or multipay pricing. ities. The earnings dilution and the size money. He said pay has survived the home video requirement keeps them out the of market, Larry Higby, senior vice president, mar- influx and that the he said. negative impact on pay keting, sales and programing, Times Mirror, has declined, although it has not One fallout been com- of the Oct. 19 crash, said identified several areas of concern. He cited pletely stemmed. Nancy Peretsman, director, Salomon Broth- Paul Kagan figures that operators' profit He cited statistics that show constant pro-

Broadcasting May 9 1988 39 NCTA 88

LARRY CARLETON LAWRENCE M. WGBY .lot, tILLOCK

Wenger, Carelton, Higby, Billock, Handler, Heim, Sapan motion resulted in a 5% to 6% increase in subscribers. Without constant promotion. subscribership dropped 10% over a six - Home shopping comes into its own month period. "It is extremely important to hold the line Special channels expected to tional shopping networks predicted there on pay retail rates," said Heim, and he be $2- billion business by 1990; will be a shakeout in the business. Home cautioned operators against eating up pay concern arises that too many shopping Shopping Network President Bud Paxson decreases by increasing prices for basic ser- channels may turn viewers off said HSN research shows subscribers see vice. value in having access to no more than two Mark Handler, vice president, sales /affili- Home shopping networks generated $1.1 shopping networks. ate marketing, with Disney, said it was im- billion in revenue in 1987, according to Cable Value Network President Ted Dei- portant to emphasize sampling and keep up figures compiled by the Wall Street firm of kel said the plethora of existing services constant marketing pressure. Because much Eberstadt Fleming Inc. That's about 10% of "cheapens" the form. "I'm not so sure there of Disney's product is new (not seen before cable's total revenue that year, over $12 should be more than one," he said. CVN is in theaters), sampling is important, he said. billion. Estimates are that home shopping, the largest shopping service in the household He called Disney's three months for the or as Cable Value Network President Ted universe-19 million -and HSN is second price of one "one of the [service's] most Deikel prefers to call it, video shopping, with 15 million homes. By dollar volume, effective offers." He said Disney was gain- will be a $2- billion business by 1990. HSN is number one, however, and will pull ing 11% to 12% in subscribers after a typical If a well- attended session on that program in an estimated $700 million in sales in three -month offer. genre at last week's national cable show is 1988. CVN will be second in dollar volume "It is important to maintain as much pres- an indication, cable operators welcome the with an estimated $340 million for 1988. sure as possible throughout the year," he opportunity to earn commissions on the But there are a host of other home shopping said. The keys to growth are good pricing, sales generated by home shopping net- services vying for success in the market- consumer offers and constant marketing, he works. But there are concerns as well, in- place, including QVC, with 11 million said. cluding the worry that carriage of too many homes and $170 million in estimated 1988 HBO's John Billock, senior vice presi- such services on one system may turn view- revenues; Fashion Channel, with seven mil- dent, marketing, tied successful marketing ers off. lion homes and $85 million in estimated straight to the bottom line. "Marketing more Home shopping, said Edward Bennett, revenues this year, and FNN Teleshop, in 10 and more is reflected on the balance sheet," executive vice president, Viacom Cable, "is million homes with revenues this year ex- he said. He repeated the observation that clearly a business that is important to us. pected to be around $25 million. cable companies are quicker to spend 75 Anything we can do to generate alternative J.C. Penney is involved in two home times the per subscriber per month revenue revenues to take the heat off basic rate hikes shopping services, including Teleaction, the to buy systems than to pay two times per is welcome." first phone -based interactive service; cable subscriber revenue per month on marketing But Greg Liptak, newly named president subscribers can dial up the service with a their services. of Jones Intercable, said operators are facing local access number and order goods by And Billock picked up on the theme that an increasing channel space crunch, as addi- computer. Teleaction launched in several pay marketing can help basic installs. He tional new mainstream program services be- systems in the Chicago area three months said the Cable Television Administration come available, such as TNT. Some re- ago and now serves 45,000 subscribers. and Marketing Society that found in last search indicates that when subscribers are Jones Intercable is supporting the servi- year's third quarter, 81% of pay sign -ups led offered multiple home shopping services, ce,and Liptak urged the industry to embrace to basic installs. said Liptak, "they don't see the value." it because its unique interactive capability The pay world in the late '80's is healthy, Thomas Baxter, vice president, oper- brings added value to the home shopping but maintaining growth is costing more ef- ations, Comcast Cable, said multiple shop- game offered by no other player. venture with fort and money. Heim may have summed up ping services will only survive if they differ- Penney is also in a joint for- the future best when he said: "We're going entiate themselves from each other. Shop Television Network of New York, to have to do a lot of heavy promotional "Subscribers want programs that can't be matted in 30- minute program segments and Pat Boone and activity and it's going to cost a lot of mon- seen anywhere else," he said. hosted by celebrities such as O show a ey." Representatives from the two largest na- Juliet Prowse. STN announced at the

Broadcasting May 9 1988 411 NCTA 88

group -wide affiliate agreement with Wo- stations' studios in New York, Los Angeles, metco Cable for 450,000 subscribers, which Chicago and New York. will boost its reach to 3.5 million cable Commenting on the service's programing homes. day, Speers said the intention was to start STN President Michael Rosen, who was with about 18 hours of original programing, not on the panel with Paxson and Deikel, with repeat programing the rest of the time. took exception to their remarks that there He said the format would feature anchor may be room for only one or two players in reports, coverage of live events and celebri- home shopping. He cited research indicat- ty interviews "with a glitzy situation like ing that viewers find the STN format appeal- you would find on Entertainment Tonight." ing. "That panel session represented only Speer said the service would air on Sat - two companies [in the home shopping busi- com 4, transponder I, and that it would be ness] and their viewpoints," said Rosen. exclusive to cable (the signal will be scram- bled) and supported by carriage fees (in the 5 -to -15 -cent range) and advertising. The new service will be run by Ken Gates, president of HSN Entertainment. Home Shopping More than one cable executive contacted Network to offer Yates last week questioned the need for another service reporting on the entertainment in- entertainment nounced subscriber commitments for an- dustry. "I think the project would be better other 1.6 million homes, which will bring suited for AM radio," suggested Thomas network its subscriber base to 6.6 million. In March, Baxter, vice president, operations, Comcast when the major MSG's bought into the ser- Cable Communications. New cable service planned for vice, plans were announced to double the Baxter described the proposed service as next January; Show Business amount of original programing, to 60% of "very ambitious. But I'm more interested in Today will be fed material total air time, or about 14 hours daily. getting the word out on what's going on the from HSN -owned stations Speer said the new Show Business Today air this week or next. If somebody wants to service would be fed a lot of material from get way out there and talk about things like The Home Shopping Network, Clearwater, the HSN group of owned broadcast stations 'Phantom of the Opera,' more power to Fla., announced plans for a new 24 -hour around the country. HSN owns 11 stations in them." Baxter did say, however, that Com- cable network that would report on all facets the top 15 markets, he said. The service cast will experiment with Movietime on a of the entertainment industry. would have anchor teams based at HSN test market basis. The service, to be called Show Business Today, is scheduled to launch on Jan. 15, 1989, said Roy Speer, HSN chairman. Speer said last week at a press conference that he felt the new service would need between 8 Getting cable's next 20 %: million and 10 million basic subscribers at promotion, promotion, launch to thrive, but would not rule out promotion launching with a subscriber commitment of Money and efforts to promote new concerted effort to reach people who are not less than that. Cable system operator execu- programing are needed to increase subscribers," said Ginsburg, adding: "The tives contacted at the show were less than household penetration, says panel efforts of the marketing people [at the cable enthusiastic about the proposed service, al- networks] need to be supported on the local though many simply declined to comment, The consensus of an NCTA panel addressing level." pleading a lack of information about the new the question "How Do We Get the Next That local level perspective was provided service. 20% ?" was that cable operators need to by Virginia Westphal, vice president of ad- In concept, Show Business Today is very concentrate their efforts and money on pro- vertising, sales and marketing for Viacom much like Movietime, which compares it- motion. The 20% in the title referred to Cable in Pleasanton, Calif. "We need to self to the entertainment section of a news- penetration (cable TV is now in just over keep as many of our current subscribers as paper, covering everything from movies to 50% of all U.S. TV households), and most we can. So if we raise rates, we have to add opera, television to the fine arts. Movietime of the participants felt that getting those value to the service we provide our current is 80% owned by six of the top 10 MSG's additional subscribers will take more effort customers." There is a need for more re- including Time Inc.'s American Television and money and require a different strategy search at local levels to determine which of & Communications, the number two- ranked than systems have used in the past. the channels are viewed and which are val- MSO, and United Cable, which Tele -Com- The panel, moderated by Dean Gilbert, ued. The two are often quite different. munications Inc. has a controlling interest vice president, marketing, Paragon Cable, While one may not be heavily viewed, it in. Denver, said that the cable industry's efforts may be one that is highly thought of and Asked to comment on Movietime, Speer to improve its programing were paying off useful in attracting new subscribers, such as said, "it may be an excellent service to fold (in addition to the many specialized chan- a Chinese channel in an area with many into this [new] entity." He declined to com- nels, the attraction of NFL games and major Asian residents. Westphal added: "The op- ment on whether he had discussed the possi- off-network shows such as Murder, She erator needs to ask whether the programing bility of a merger with Movietime officials. Wrote were praised), and that now it is time mix balances the needs of the broadly But according to Movietime President Larry to make sure the public and the press know viewed and narrowly viewed services." Namer, such talks have not occurred, and about them. She said that the operator, after determin- aren't likely to. "I don't know what they Public relations is very important, said ing the relative values placed on the various have to merge said with," Namer. Stu Ginsburg, vice president of public rela- programing offerings, "will have to take a If HSN does go ahead with its proposal, tions for Showtime. "Operators don't have more prominent place among the media in Namer suggested that was fine with him. to have a full -time PR person" if that's too promoting programing. We need to step up "I'm flattered that some one has decided to much of an economic strain on a small the public relations and promotion efforts copy our format," he said. "The difference system, he said. Instead, "if you have some- locally on the system." She also suggested is you can watch Movietime. It only vali- one who's bright and who knows when to establishing relationships with the local TV dates our concept." call someone" to tell about a show or pro- critics. At the show last week, Movietime an- motion, that will go a long way. "We need a Terry Rich, vice president, sales and pro-

Broadcasting May 9 1988 41 NCTA 88

style is unique to the baby -boomer audi- ence," said Ann Foley Plunkett, vice presi- dent, creative services. Between movie seg- ments, the time and title of the next movie will appear in the lower portion of the screen, while other programing appears at the top, she said. "Networks need to refresh themselves," said Cox, and there were "no changes in four years." In program scheduling, the service hopes to be compatible with television viewing habits. As revealed earlier (BROADCASTING, April 25), movies will be scheduled by daypart, with special segments on weekend evenings and the continuation of the over- night VCR theater. Between movies, there will be special segments and commentary from several guest critics, including Robert Osborne, columnist for the Hollywood Re- Otte, Gilbert, Westphal, Rich, Ginsburg, Materese. porter. There will also be movie news, pre- motion of Heritage Communications, Des nonsubscribers. views of coming theatrical attractions and Moines, Iowa, agreed that promotion is Rich is optimistic. "That 70% [cable pen- reviews of those films. lacking. "We need to take the programing etration] is inevitable," he said. "Program- There will be 20% more titles on the we have and use better PR. Cable [program- ing is the key. We have that and we need to service, said Cox, but that would translate ing] has only had two covers on TV Guide, take some of those dollars into promotion." into a less than 20% increase in program which is what most of the nonsubscribers Among the programing he mentioned were costs, since the films are a part of present read," Rich said. He added: "We have to joint ventures with Fox and PBS. "Those are film packages. become television, not cable" in promotions the things that make cable come of age." In addition to major marketing support, public and to the consumer press. But, he said, the industry also needs to do Cox said The Movie Channel will offer to the which People think of cable as HBO and Show - "joint promotions, telemarketing; leave no affiliates "a growth incentive deal," TMC time, he said, and what systems need to do rock unturned. We need to be more sophisti- will cut the TMC license -fee costs. with extensive is some of the other widely viewed cated in our marketing." will also provide operators promote -price channels very forcefully and at the same In answer to the question of how to sell marketing support in the form of half VCR mate- time target' the lesser viewed channels with cable to homes that have never had cable, offers, direct mail, advertising, direct mail and other methods. Ruth Otte, president and chief operating rials and flexible previews. O Rich also suggested that an overall mar- officer of The Discovery Channel, stressed keting plan "with a good tag line" coordinat- the need for system representatives to try ed among all the industry groups -NCTA, and discover what perceptions about cable the Cabletelevision Advertising Bureau, the are causing the resistance. "We have so Looking into future Cable Television Administration and Mar- many [proraming channels] to talk about Society, etc. -would go far in boost- now that we didn't have five years ago," of wireless signal keting o ing the "brand awareness" of cable among Otte said. distribution Technical session focuses on gets makeover uses of satellites, microwave Movie Channel and MMDS to extend cable's reach New graphics, animation, music in marketing to the TVRO universe was that area and and redefined programing The Movie Channel was the preferred chan- Expanding a cable system's service and reliability aimed at baby boomers nel among subscribers. Since most of the improving its signal quality pay services offered in that market started through wireless signal distribution were the first techni- The Movie Channel unveiled its new look at from scratch at the same time, Movie Chan- focus of one of the convention's by Matthew Miller, the NCTA convention last week, backed by nel competed better against other pay ser- cal sessions. Moderated president of sci- a marketing campaign in excess of $5 mil- vices, said Cox. Movies and information Viacom International's vice said ShowtimelThe Movie Channel about movies "are much in demand," said ence and technology, the panel presented lion, and Tony papers on uses of satellites, microwave Chairman Cox. distribu- New graphics, animation and music will MMDS (multichannel, multipoint hand in hand with a refined programing tion service). go in satellite focus. Surrounding the movies will be news Maintaining quality audio by John Berry, about the movies, whether in current theatri- transmissions was discussed and special cal release, in the video stores or on cable. coordinator of quality programs Viacom's new owners (Sumner projects for Group W Satellite Communica- Cox said three formats for Redstone's National Amusements)are con- tions. He outlined the FM subcarrier (which vinced The Movie Channel is a viable for- audio transmission: bandwidth, 400 khz, and offers mat. "The service suffered from neglect," needs a large possible subcarriers); said Cox. The problems The Movie Channel a limited number of negative numbers, companded subcarrier (which uses special faced-20 months of makes lot to do with the attitude companding and preemphasis and said Cox -"had a for audio or data operators." Cox, and "we have the perfect vehicle." possible multiple channels of the company and cable demodulator), and November, said Cox, when Via - Both the programing focus and the on -air but requires a special Since signal -to -noise new management began putting mar- look are designed to appeal to a young digital (which has improved com's and ad- dollars into The Movie Channel, demographic, Movie Channel officials say. ratio, stereo transmission capability keting for other there "have been consistent gains every The same graphics company that has done ditional transponder spectrum month." work for MTV, Fred/Alan Inc., has created uses). main problems with satel- Cox said one of the things Viacom found The Movie Channel's new on -air look. "The Berry said the

Broadcasting May 9 1988 42 NCTA 88 lite audio were audio different levels be- threshold, a compact outdoor receiver with a customers of today are sophisticated and tween program services and distortion. es- two -stage low -noise amplifier (LNA), re- intolerant of poor service. For that reason, pecially a hissing during loud passages. duced line extender transmitter output Boyd advocates the idea of the "transparent" These are caused, he said, by a subcarrier noise, using microwave feedforward repeat- customer service representative. He ex- that is deviated beyond the receiver band- ers and higher output power type transmit- plained that when the service of the system width; misadjustment the of downlink re- ters, including higher power channelized all is exemplary, there is no need for ceiver allowing customers excessive input to the cable solid state units. to know their customer service rep. modulator, and the narrow IF bandwidth in Norman Weinhouse of Norman Wein- According to Boyd, four elements are some receivers. house Associates showed how these tech- necessary in effective customer service: Hir- Although digital provides the best audio, nologies could generate money for cable ing the right people, the attitudes of those he said. it is doubtful it will be the method operators. He explained how the Los Ange- people. the motivation provided by the man- used in getting HDTV into the home be- les area cable interconnect has used micro- agement of the system and the training pro- cause of the equipment needed at each wave technology to distribute commercials gram for the new hires. Once those objec- home, but the cable industry's goal should to the many cable systems in the L.A. ADI. tives are met, according to Boyd, "striving be to match the audio quality of compact The interconnect is a partnership venture to provide the highest level of disks. satisfaction among six MSO's to capture some of the among any service in society is the next Looking into the future of C -band satel- more than $1 billion spent by advertisers in goal." lites was Bruce Elbert, director of Galaxy the market annually. To interconnect all the "The description of customer service has Systems for Hughes Communications Inc. systems terrestrially would have been pro- been redefined in the past 10 years," said "In IO years, expect to see the bulk of cable hibitive, Weinhouse said; the microwave Sheila Sheehan, vice president/general man- program distribution over C band," he said. system makes it all possible. ager, Viacom Cable Communications. The The next generation of birds will be better roles of the president to the installer in quality than the current ones, Elbert said, customer service have completely changed, but the standardized C -band frequency and in that all the levels of the system must be polarization plan now in use will not Secrets of aware of the importance of customer ser- change, nor will the footprints covering success the vice. Sheehan also stressed that each em- continental U.S., Alaska and Hawaii. There in customer ploye must know the role played by other will be service better performance (reception) using employes. 3 meter dishes as opposed to the 5 meter In a cable industry looking to build its pene- "Customer service is not necessarily ones common today. tration, customer service is essential. How courtesy," said Jerry Presley, vice president, "Wireless or Wired Cable: Comparable to best serve the customer was the topic of a customer service, Daniels & Associates Inc. Technologies ?" was the title of the paper panel session on Monday, May 2, "Service "It is getting results. Customer service is presented by George Harter III, systems with Style: Sharing the Secrets of Service doing more than the customer expects." engineering manager of General Electric's Pros." Presley outlined two major steps in develop- Comband division. Using wireless cable or Harvey Boyd, vice president, Western ing service goals: Establish a set of values MMDS instead of traditional cable plant has division, Post- Newsweek Cable Inc., said within the company and give the customer advantages, said Harter. The cost of con structing an MMDS system is much less than that of building a cable system, and an MMDS system can meet or beat, in some cases, the technical specifications of a wired system. MMDS can also handle addressability, scrambling and stereo tran- sparency, he said. There are problems with wireless cable, however, including interfer- ence problems resulting from MMDS being a line -of -sight transmission system, but with proper calculations and consultation of com- BLACK puter studies of terrain effects, these can be ELNI'ERTAL\- Í1E\TF minimized. Some of the advantages of MMDS cited TELEVISION by Harter include improved reliability of cable because of the lack of plant to main- tain. Also, an MMDS system can be built much more quickly than a cable system, in $9,000,000 some instances taking only one to three months. And there is the construction cost. Harter said the cost of a 30 -mile MMDS hub Secured 1rm Loan Facility system with 20 channels could run $500,000- $750,000 for the headend and about $250 -$450 at the consumer end, much less than the cost of wiring a town for cable. Provided By The expectation of HDTV has caused some concern that cable quality will not be as good as consumers will have available to The National Bank Of Washington them from other sources. To make sure it is, local distribution microwave that carries the BET- The nation's signals will have to be improved, according only black cable satellite network to Thomas Straus, chief scientist of the Hughes Aircraft Co. The high -quality re- quirements include carrier-to -noise ratio (c/ n), distortion phasenoise reflection, fre- BANK quency response, group delay and availabil- ity. Straus offered advice on how to improve ,OF WASHINGTON c /n: adjustment of microwave receiver AGC

Broadcasting May 9 1988 43 NCTA 88 service reps decision making capability follow, with an average monthly per-sub margin of 35 %, with average buy rates of when dealing with the customer. Presley value of between 30 cents and 50 cents. 53% at $3.95 per movie. As a percentage of also said customer service representatives Kovacs stressed that "every market is revenue, he said, PPV costs him 50% in needed to view the system through the eyes different. Lineups should be fluid and programing, 5% in marketing, 6% in incre- of others. mainly other employes and the looked at every year." mental costs, plus capitalization expenses. customer. Lloyd Werner, senior vice president of When Rogers initially offered PPV, the "Utilizing customer surveys and listening sales and marketing, Group W Satellite penetration of pay subscription services was to the customer are the best criteria to gauge Communications, said the best way to 190% of basic cable. That has diminished to the effectiveness of the system," said Pres- evaluate programing is by the ratings it 110% now, he said. but the reduction was ley. generates. "It's television. [About] 160 mil- caused more by other factors than by the Citing the American Express Co. as an lion people cast a ballot. A referendum is introduction of PPV. Edwards also said the example, Donna N. Mason. manager, cable taken every night," he said. buy rates for PPV from basic -only subscrib- TV office, Vancouver & Clark counties, Robert Johnson, president, Black Enter- ers and from basic -plus -multipay subscrib- Wash., said: "Each customer must be made tainment Television, said the industry ers were about the same. to feel special." Mason agreed with the should focus more on special interest pro- In his system, he found that 20% of the other members of the panel that it is impor- graming, in the wake of continuing viewer titles produce 60% of the revenue, and that tant for the corporate level to be courteous, defections from the mass-appeal program- over a six -month period, only half of the but she said it is more important for the ing offered by the broadcast networks. Ca- subscribers used PPV. Those figures, he "front lines" to be customer service sensi- ble came into its own, he said, offering said, indicate the importance of guides and tive. "diversity of choice and diversity of infor- barker channels to promote PPV. Moderator Joel Fleming, executive vice mation" with such services as MTV, Arts Barry Babcock, executive vice president president/general manager, Vision Cable and Entertainment, the Discovery Channel and chief operating officer, Cencom Associ- Communications, asked members of the au- and BET. ates, said the company had a 25% profit dience, which contained a large number of Kay Koplovitz, president, USA Network, margin with no club fee. Promotion is im- on -line system managers, if they had a di- said her network "opened a whole new portant, said Babcock, to jump the techno- rect phone number accessible to the public. door" in cable programing, with the acquisi- logical hurdles with automatic number re- The question was posed to challenge those tion of the off -network series, Airwolf, sponse (ARU) or automatic number managers to realize their importance in cus- which it continued producing in Canada. "It identification (ANI) technology. Cencom tomer service. was precedent setting and a miracle," said tried to overcome those hurdles by offering a Koplovitz of that effort. "The next five years free St. Louis Cardinals game if subscribers will make it look like a pittance." ordered PPV through what is sometimes USA Network announced at the show it seen as more cumbersome ARU technology. will commit $250 million to the acquisition It is Babcock's assertion that sports drive Determining value and development of exclusive, original pro- PPV. In St. Louis, Cencom has two movie graming over the next two years. The pro- channels and an event channel, which in- of cable programing graming will include made -for-USA mov- cludes the St. Louis Cardinals. And to Bab- ies, mini -series and one -hour and half-hour cock, as little as 10% of the Cable operators cite criteria used series ( "Closed Circuit," May 2). total program offerings drives 90% of the to fit in deciding what programs Roger Williams, vice president affiliate business. into increasingly tight lineups marketing, said ESPN's acquisition of NFL Frank Bowers, vice president, general football will enable affiliates to more than manager, Cox Cable, said the company had constitutes "valuable pro- Determining what triple their ad revenue on Sunday nights next a 25% profit margin in its initial PPV tests, operators was the theme graming" for cable fall. when it charged a $2 club fee. The ANI at last week's NCTA of one panel session Williams said 38% of ESPN's subscriber technology Cox has instituted is working The issue has become event in Los Angeles. base watched at least one NFL game on the well in Virginia Beach, Va., he said. But for many operators who have more important as network last fall. Cost -per -thousand rates all the examples of how well PPV worked in cable plant are confront- yet to upgrade their averaged some $5. he said. some cases, Edward Bleier, president, pay ed with more program channel choices and TV, Warner Bros., who was in the audience, not enough room for all of them. asked a sobering question. Of the 300 sys- Gordon Herring, vice president, Teleca- tems offering PPV, said Bleier, 200 get buy ble, said his company looks at several crite- rates of only 2% or 3 %. What is the differ- ria in determining which program channels Getting the best ence, he asked, between those systems and to add or delete. They include the overall the ones that bring in 15% rates? program concept, and whether it will "play" returns from PPV in a given market; perceived value to the customer; ratings; promotability; and There is a growing consensus in the cable whether it fills a "program niche" on the industry that the pay per view business will system. require the next several years to work out Lenders lend Nimrod Kovacs, director of marketing, the best marketing, programing and equip- United Cable, said the company has devised ment mechanisms. "The majority of the perspective on a formula that attempts to put a dollar value people in the business conclude that it is a on the performance of each program service business," said Lowell Hussey, senior vice cable financing that airs extensively on United systems. president, Warner Cable. Based on case Factors considered, he said, are direct rev- studies done by each of the panelists, the Future return. strong management enue, promotional and marketing costs, and technology that provides the best return is important factors to backer of "management inputs." two -way interactive technology, followed small operator, NCTA told The local broadcast channels, said Ko- by automatic number identification and to small vacs, with the highest ratings and zero pro- automatic response units -the order reflect- The types of financing available that lenders exam- motion and marketing costs to the operator, ing the most expensive technology down to operators and the criteria were the topics still represent the best value, averaging be- the cheapest, said Hussey. ine before making the loan and per subscriber per month. Operators in the audience were ^st in- of discussion during the panel session, tween $3 $5 Financing Under the United formula, pay channels terested in the bottom line on P='.. "Money to Grow On: Acquisition at the NCTA con- are the next most valuable, yielding an aver- Dave Edwards, executive v' -.: president- for the Small Operator," vention May 1. age of between $1 and $4 per month per sub. general manager, Rogers Cab! San Anto- on Sunday, P. Collatos, partner Superstations and cable- originated services nio, Tex., said that syste, .cs a profit According to William

Broadcasting May 44 NCTA 88i

at TA Associates, "Our interest is not what figure, based on a 10 -times multiple and nity service, but we still have a way to go." your current return is, but rather what will estimated revenue of $30 per sub with a Rigas outlined three considerations that your return be in a year or more." TA 50% cash flow. As new revenue sources determine whether a system should be Associates handles venture capital financ- were developed, especially pay channels, placed in the $2,000 category: Is there po- ing, which assumes some equity in the bor- that $300 figure rose to $500 -$1,000, and tential for growth in the number of homes rower's system and is, in a sense, a partner now to $2,000 and more. Gerry said that passed? Is there potential for increased pen- with the owner. It is for that reason that the although all systems are not created equal, etration? And is there opportunity for im- venture capitalist carefully evaluates the in many cases "$2,000 a sub today is proving operating efficiencies, such as management team that has been assembled cheap." Revenue from pay channels, which through regional billing centers? "If these tò operate the system before financing is used to be only about 15 % -20% of that from three can justify $2,000," Rigas said, "then granted. "The return objectives for venture basic channels, is now equal to basic. all the other potential revenue streams - capitalists are much the same as they were There are a number of things an operator PPV, etc. -will be icing on the cake." 10 -15 years ago," said Collatos, "while the can do to increase revenue and justify pay- As for overbuild situations, the panel risks and the business in general have be- ing what seems to be a high per -sub fee, said agreed that good programing, customer ser- come more difficult." Gerry, citing some of his own experiences. vice and charging fair rates are a system's James Kuzemchak, vice president, Cigna After purchasing a system, Cablevision In- best defense. Investment Inc., outlined some of the simi- dustries added channels, added pay ser- larities between the insurance company as a vices, audited the systems to find illegal lending institution and the banks. The two subscribers (many of which can be convert- Cable is ripe main characteristics were Cigna's ability to ed to legal subs) and made a concerted effort accommodate quick closings and Cigna's to promote and sell remote units. Then, for programing, interest in growing with the system by in- when a rate increase was adopted, the sub- creasing its participation. Kuzemchak also scribers were receiving something for the panel agrees stressed the importance of assembling a increased cost. "Even though we're deregu- strong management team. lated," said Gerry, "you can't just raise The two principal Hollywood programers Walter Corcoran, president, Phillips rates. You have to justify an increase with on the panel "The New Breed: Business Credit Corp., outlined the main advantage strong value." Strategies in Programing" began the session and disadvantage in strip financing. He "There's nothing wrong," said Gerry, in disagreement. Michael Lambert, execu- characterized strip financing as "one stop "with paying $2,000, $2,500 or $2,800 a tive vice president of 20th Century Fox shopping," where a prospective borrower sub if the area will justify it -if you're Syndication, had expressed skepticism that may find financing for all his needs. Strip going to be able to add homes or increase cable would continue to buy hour -long, off - financing can be arranged on many different penetration." Another situation that might network programs, as it had in the cases of levels, so the borrower and lender can nego- allow a higher per -sub fee is buying a sys- Miami Vice and Cagney and Lacey. Those tiate on the borrower's financial level. If an tem adjacent to a current one, said Gerry. were "abnormalities" in the marketplace, operator comes to the strip financer with "Being able to consolidate offices, technical Lambert said. Cable had gotten a break nothing more than expertise, he can expect facilities and headends will justify a higher because of softness in the broadcast market. to give up nearly 50% equity. The advantage price." The possibility of introducing new Not so, said Robert Harris, president of of strip financing, said Corcoran, is that the revenue streams into a system should also be the MCA Television Group. After first mak- operator and the financer "have commonal- a consideration, said Gerry. Home shop- ing the point that it was cable that intro- ity of interests; his success is based on your ping, pay -per -view and selling local adver- duced choice into the programing market success. This partner," he continued, "can tising availabilities on satellite channels will after independent stations had gone "like work with you by his level of participation if boost revenue per subscriber. lemmings" in search of barter and half - the venture is successful." The disadvan- Gerry recommended that operators keep hours, he said cable will continue to be a tage, said Corcoran, "is that one -stop shop- their local governments informed of their consumer -indeed, the first stop -of suc- ping cuts you off from competitive forms of plans and strive for good relations. He also cessful, off- network hours. financing." stressed the importance of keeping the cus- In rapid succession, Tom Burchill of Life- Corcoran also said that when evaluating a tomers satisfied. "All of us have to do a time and Gerry Hogan of Turner Entertain- system to determine its worth or potential much better job of taking care of the sub- ment added their bullishness to cable's worth, the per -sub value should be consid- scribers- answering the phones, getting the readiness as a program market. Not only is it ered "shorthand" for all the factors taken bills right, customer relations in general." ripe for hours but for half -hours, too, said into consideration. O'Hayre listed three factors that warrant Burchill, while Hogan said Andy Griffith paying $2,000 and up: was also testament to the continuing value Strategic reasons -"A major operator of off- network programs on cable. What price may want to buy a system to provide it with Geraldine Laybourne of Nickelodeon told a critical mass for a programing venture, for the story of Double Dare going from cable to acquisition? instance." broadcast syndication, which led John Sie of Special circumstances -A system that Tele- Communications to point out the good Paying 52,000 and more can be clustered with others already owned news in that success story: Nickelodeon had per subscriber is bargain - may be bought "for economic efficiencies" prospered financially. The bad news: The if you find right system and to develop a system package that can be higher ratings garnered by the series on sold to advertisers. broadcast TV demonstrated how little cable The increase over the past few years in the Economic justification -O'Hayre list- knows about promoting its own programs. per- subscriber value placed on cable sys- ed five: The system has significant new "Cable product is better than its ratings tems in calculating their purchase prices was passing growth; there is potential for signifi- show," Sie said. the topic of a well- attended Tuesday morn- cant increased penetration; the system has Harris said cable was in a watershed peri- ing panel moderated by Leo Hindery Jr., very good cash flow at the time of acquisi- od and that it could reverse the present InterMedia Partners, with panelists Tim Ri- tion; there is a low capital requirement in the priorities that put it third as a program mar- gas, Adelphia Communications Corp., Da- first few years, or a full depreciation or ketplace (after network TV and syndica- vid O'Hayre, American TV & Communica- amortization tax basis. tion). The creative community, he said, sees tions Corp., and Alan Gerry, Cablevision O'Hayre continued: "The greatest hope cable as an opportunity to do something Industries. for increased penetration levels is good pro- exciting. That sentiment was echoed by Ho- Subscriber value has risen dramatically in graming, and the public has to be aware of gan, who noted a serious backlash against the past two years, said Gerry. In the early what we have and be satisfied. Cable has the three -network mentality of programing, 1980's, $300 per sub was not an uncommon shown an increased commitment to commu- and the greater latitude afforded by cable.

Broadcasting May 9 1988 45 Progra

MIP -TV: Selling shows by the seashore

International television business mount, one of the industry's largest overseas terrestrial channels, this year's market re- ever in the new is growing fast but problems exist: distributors. And there was evidence that, mains more active than American distributors are paid little despite uneven media expansion in some competitive environment. According to for their product, some foreign buying nations, the key markets for U.S. French distributor Joel Nuffer of Paris-based broadcasters restrict flow of American shows will continue to get bigger, while Eureka Productions, which represents Lori- programs and say they feel like other untapped giants will gradually open mar Telepictures and LBS there, the buying -level prod- junior partners to U.S. companies their doors. volume for less than the highest Another veteran foreign syndicator, Paul uct has slowed and efforts have begun to prices. It was paradise -both in Cannes, the French Talbot, president of Fremantle International, control escalating program little public air- Riviera city, where the annual ritual of the said while traditionally major markets such Although the subject got buyers pay to air largest overseas TV program market last as Australia and Italy continue sizeable ing, what most foreign a tiny percentage of week brought together nearly 7,000 pro- buying, "what is emerging, stirring and bub- U.S. product, often just a sore point gram buyers, sellers and producers, and in bling, but not yet boiling, is Germany." That what it costs to make it, remains But one of the several the international television business itself, country, which Fremantle has sold into for many distributors. at the show, MCA, which seems to be growing richer faster than through two growing satellite -to -cable chan- major studios exhibiting pulling back on most any other part of the world TV indus- nels and a regional TV network, was by no took the unusual step of means the biggest buyer at the show, Talbot sales before and during MIP -TV because of try undervalua- There was trouble in paradise, however, said, "but perhaps the most interesting be- what it considers unacceptable as the 1988 MIP -TV market unfolded April cause it is such a huge, rich market." tion. International President, Colin 28 -May 3. American distributors have long Japan is also emerging as a buyer for U.S. MCA TV's that as distributors "get been paid relatively little for their product, shows, Talbot and others say, returning as a Davis, explained to the pipeline" for last week, at least one major studio market after a decade-and -a-half of isola- caught up in the rush fill but in- finally put its foot down and dropped big tion. Aggressive acquisition plans were laid new and existing television channels in markets, they tend to sales it deemed too low. Some foreign out by state broadcaster NHK (see separate creasingly competitive broadcasters, for their part, remain unwill- story), as well as commercial broadcasters "undervalue" their product. for overseas ing to lift restrictions on the flow of Ameri- such as Tokyo Broadcasting System, Nip- "It's been bargain city" for years, said Davis, who ar- can product into their national television pon TV and Asahi. broadcasters could raise their license industries. And a growing number, while Even in more established markets, such gued distributors as times before reaching still willing to sharing the financial risks of as the United Kingdom, potential new chan- fees as much five would turn away program production through co- ventures, nels and new forms of delivery may be the point where buyers their own voice significant concern that they remain helping to step up buying. Peter Orton, chief from imports and to increasing America's junior partners. operating officer of London -based Henson program output. put a "stop" to over $20 Despite these signs, however, the overall International, for instance, believes plans by Davis said MCA in motion, after mood of the show and the industry was the U.K. direct broadcast satellite project million in deals already London and Paris just prior to decidedly upbeat, with most expecting British Satellite Broadcasting to buy heavily meetings in it determined some of its growth still to come in many markets, U.S. in the feature film area and attempt to push MIP -TV, at which Action- adven- product buying to remain on the rise and forward the release of theatrical films on its products were underpriced. company has a new co- production projects to continue to pay TV channel may already be forcing ture series, of which the large should be priced higher, Da- lift the burden of deficit financing partly off defensive buying from other British chan- backlog, vis those shows, along with the shoulders of U.S. producers. nels. argued, since releases, translate "The international business is growing In France, which was one of last year's mini -series and theatrical markets and turn in the stron- and will continue to grow," said Bruce Gor- hottest markets because of the move toward best in foreign performances. Ironically, the don, president of international TV for Para- privatization and the introduction of new gest ratings

Broadcasting May 9 1988 46 same shows have lost significant value in The executive, whose European holdings tionships with American suppliers are also the U.S. market, where comedy programs include a share in France's leading channel, raising questions about the limits of those increasingly dominate network schedules. TFI, half of the satellite channel, MTV relationships. The studio will reassess the value of its Europe, and extensive publishing interests, Danielle Lorenzano, director of Berlus- library following the screening of network also accused Americans of being "excep- coni's Reteitalia media holding group, pilots beginning later this month, Davis tionally good at protecting their market" in which has long filled its channels in Italy said. If the screenings reinforce the trend favor of their own producers and managing and France with syndicated American prod- toward comedy, he added, the value of ac- "to keep foreign product largely out." uct and worked on U.S. co- productions, tion- adventures should be driven higher in Many Americans and others dismissed appears to be having some second thoughts the world market because of the lack of such Maxwell's remarks as motivated by the cur- about how well programing, particularly co- material from domestic production for net- rent political shifting in both the French produced shows, can appeal to distinct cul- work or first run. government, which is now in the midst of tures. Fremantle's Talbot agreed pricing of elections, and in the European community, While Reteitalia currently has two French American shows was too low, and added although Maxwell's powerful media inter- co- produced mini -series being sold in the that in setting value, besides such factors as ests make him an undeniable force in the U.S. by Harmony Gold, Man Who Lived at the number of TV homes in a market, the European industry. the Ritz and King of the Olympics, Loren - economy of the country and the level of Even some advocates of a stronger Euro- zano said of the many co- productions made competition, syndicators needed the "chutz- pean production industry were critical of with European partners "maybe only one or pah" to set aside such rational measures and Maxwell's remarks. Michel Bongiovanni of two are really good for American audiences. "get as much as [they] can." the EC- backed Euro Aim, who plans to We are shooting everything in English, so Low pricing is not the only barrier to introduce a proposal supporting European, language is not a problem. The problem is successful U.S. program syndication not just national production quotas, said the TV is different." abroad. Another blockade, advocated at the Maxwell's criticism misses the mark by ig- One of the reasons the European view of show by at least one European media giant, noring the needs of the region's next genera- co- production efforts may be altering, ac- Robert Maxwell, is the continuation or ex- tion of independent producers. cording to Orton of Henson International, is pansion of program quotas which limit the Maxwell acknowledged that the Europe- that "suddenly the majors [U.S. studios] amount of U.S. product to reach overseas an television industry's own "lack of organi- have discovered they can cover deficits airwaves. zation" was partly to blame for the extensive coming with [American] network projects, Maxwell launched an attack on the in- use of American product and said, "if pro- many of which are totally unsuitable for co- roads of American programing at a press ductions are not as good as those from production. Co-production partners are go- conference during the show in which he America, they will not long be viewed." ing to say no." noted his "support for and necessity of hav- Although Maxwell said he is about to But Orton, whose company arranged its ing a part of the European market protected raise some $90 million in the German stock first co- production five years ago when and reserved for European producers of tele- market and is "ready to double" his roughly Canadian Broadcasting Corp., Home Box vision and cinema films." He added: "If our $350- million investment in the French Office and Henson made Fraggle Rock, be- American friends don't like this, then they'd audio -visual industry, he also admits to leav- lieves co- productions remain an important better lump it." ing "dormant" his own European co- produc- element in the world production industry.

Robert Maxwell, owner of British media conglomerate Xavier Roy and Bob Bingham. new joint managing directors of MIDEM

Maxwell argued that Amerians need not tion veture with European media giants Sil- Most industry executives agree co -pro- "get their knickers in a twist" over quotas, vio Berlusconi of Italy and Leo Kirsch of ductions are here to stay and that the search however, because the market in Europe is West Germany, while he pursued program- for suitably universal material to reach di- growing so rapidly that even a uniform 50% ing dominance for his TF1 network in verse cultures, while not an easy one, can be quota would still leave them a larger future France against the new channel La Cinq successful. market than the current one overall. (which is part owned by Berlusconi). "The answer is find a good story," said The opening of economic borders in Eu- The presence of independent producers in Davis of MCA, which he said is now plan- rope by the Common Market in 1992 "is just the next European market, October's MIP- ning its first "serious discussions" on the co- around the comer and we will be masters in COM conference in Cannes, should be bol- production of two -part mini -series. our own house," said Maxwell. "We must stered with plans supported by the show Evidence of the growing international and not let our European talents go to waste." organizers to establish an inexpensive um- domestic role of co- productions may be that He declined to say what level of qotas were brella facility within the exhibition for as companies are now looking beyond the tra- appropriate or how diverse national quotas many as 200 independents to meet and sell ditional TV movie and mini -series forms to could easily be enforced against pan -Euro- their projects. the joint production of television series. pean satellite systems beaming across state Despite criticism of Maxwell, however, The series form in co- production has been boundaries. some broadcasters who have had long rela- limited in the past, Henson's Orton said, in

Broadcasting May 9 1988 47 ing. VMN will acquire an unspecified num- lized. For instance, the company made closing as additional financing for the com- ber of class A shares in the Fashion Channel down payments of 50% to 60% on leases, pany. Murley was named acting chief execu- "in exchange for total cash consideration of tying up cash unnecessarily. VMN will refi- tive officer of the Fashion Channel last $6 million, and VMN will provide financial nance those contracts, which it says will free week, and it is expected that once a defini- guarantees and other accommodations nec- millions of dollars. Lines of credit to ven- tive deal is reached, he will become chair- essary to support an aggregate of at least $6 dors were poorly handled, and in some man of the board. million in inventory purchases," according cases, double or over-payments were made, The preliminary agreement calls for the to the Fashion Channel. according to VMN. VMN believes another Fashion Channel to issue shares of class A VMN believes that the Fashion Channel is $800,000 can be saved through accounting stock "in exchange for shares of VMN's 6% a viable format but that it ran into financial techniques. The company also believes preferred stock having an aggregate fair troubles because of mismanagement. $250,000 to $300,000 of cash is available market value of $3 million." It is also antici- Robert J. Murley is chief executive officer from better credit card accounting practices pated that a "significant" cable advertising and president of VMN, and he said: "The it plans to institute. campaign will be conducted for the channel. focus [of TFC] is fabulous. We really be- "They hired the jockey, and the jockey VMN produces shopping segments on lieve in the focus." In fact, fashion had been didn't know how to ride the horse," said clothes, gifts, jewelry, toys and video items. one of the several segments VMN had pro- Murley of the relationship between the two It is based in Sarasota, Fla., and began gramed for broadcasters, and Murley said MSO's that own principal stakes of the Fash- operations in mid -1986 with initial capital- that segment would probably be dropped ion Channel and the former management. ization of $1 million. Broadcast stations with VMN's interest in the Fashion Channel. Those MSO's were unaware of the day -to- began running VMN programing in early What the exact ownership stake will be has day operations of the company, Murley said. January of this year. (Murley at one time had not been determined. Those details are be- Once they knew of the depth of the problem, been in business with Lowell Paxson, now ing worked on, but two VMN representa- however, said Murley, the companies, Tele- president of Home Shopping Network, in tives will be nominated to the board of the Communications Inc. and United Cable, marketing companies in Florida.) Fashion Channel. took steps to stop the red ink. Murley said VMN will continue with its When VMN officials inspected the books Other parts of the preliminary agreement program production for broadcast stations as at the service, they found large amounts of call for two principal stockholders of the it assumes its role in the Fashion Channel. cash the company had that was underuti- Fashion Channel to put up $500,000 each at

Malone, Blair, Myhren and Fuchs go before analysts Cable officials answer questions a satellite system in 1995. he said, citing its tendency to change the tax on business, regulatory prospects; Malone gave his assessment of the Wo- laws. "We like to keep our options," he offer opinions on future technologies metco and Rogers systems that are on the said. block, saying they were at the opposite end Cellular radio "may represent possible Top cable executives from Tele- Communi- of the spectrum. The Rogers systems, he long -term diversified strategy for TCI," Ma- cations Inc., United Artists, American Tele- said, tend to be large metro systems, laden lone said, in discussing why he took a posi- vision & Communications and Home Box by some of the bells and whistles of the tion on the board of McCaw Communica- Office went before security analysts in Los franchising area. He said cash flow was tions, a former cable company and now Angeles, answering a wide range of ques- between $100 to $110 per subscriber, and cellular radio firm. The move is designed to tions on business and regulatory issues. that there was a lot of upside potential in help him on the cellular learning curve, he TCI President John Malone was asked penetration and cash flow. Malone added said. about the May 11 hearing of the House that "breaking up Rogers would be pretty Stewart Blair, chairman of United Artists Telecommunications Subcommittee, and he tough taxwise." Communications Inc., said none of the is- said he expected it to reveal the benefits of Malone said Wometco's cash flow was sues have been resolved concerning the in- cable programing to the American public. "outstanding." The company, he said, side structure of UACI, after it purchases He said TCI's ownership in programing ser- "looks remarkably like Storer." He said the Daniels & Associates and United Cable. vices "has been to help create better pro- reported asking price for Wometco was Daniels, for instance, has been a strong graming for subscribers." He said TCI had $2,700 per subscriber. His guess was that proponent of pay -per -view, while UA has $300 million in programing assets, com- the price would be "somewhat north of not been. Blair said his view of PPV would pared to $15 billion in cable assets. He said Storer but somewhat south of $2,700." Ma- not change until "somebody can show me better programing can increase the assets of lone disclosed that Bass was "selling all of the numbers" that justify its expense. Opera- the cable base. "We abhor controlling any their cable interests at the moment." That tors can already charge for remote control or program entity," said Malone. Although would include Wometco, Bass's 50% por- converters now, he said, which is an extra Malone said TCI would feel it wrong for the tion of Taft Cable Partners (TCI owns the revenue stream for some PPV providers. government to force it to divest its program other half), and 80% of Prime Cable's sys- UA also is not a strong backer of the holdings and would fight any move, he said tem in Atlanta. Malone said TCI has an Playboy Channel, but United Cable is. Blair "we won't be devastated if the government agreement to buy Bass out of the Taft part- said he has not begun to look at that issue told us we couldn't own programing." nership at $2,000 per subscriber. but said the channel provided United Cable Of Tempo's DBS application, Malone Malone was asked if the company still with a couple of million of dollars in cash said, it was "an insurance policy in case we had long -term breakup plans, speculation flow each year. need it. We don't really think you can be fueled by TCI's decision last year to divide The structure of UA "will probably fol- specific where the world's going to be in into seven divisions. He said the company low the UA and Daniels model," he said. 1995," he said. There could be tight alloca- would "face taxes in 1992," and could ex- He said United Cable's management in the tion of orbital slots by then, he said, adding: tend that out a couple of years "with lever- field is influenced by the engineering and "It's like the lottery," where a company puts aged capitalization." What the company marketing departments. He said UA was down $20,000 now for an application fee for does depends on what the government does, decentralized, with no strong centralized

Broaocasong May 9 1988 52 engineering and marketing department and expected healthy growth to continue, in- of Showtime, Fuchs said "I have mixed it was his estimation that our theory will creasing 10% over the next two years. feelings about operator invetsment in pro- prevail." On the programing front, Fuchs said the graming." Showtime, he said, "can survive UA will finance the deals through bank top box office first run "are not as important without this type of situation." In referrng to debt, Blair said. ICI has bought stock in as it used to be to us." He said basic cable's an earlier unsuccessful attempt by cable United Cable after its announced purchase programing aspirations does push HBO, but operators to own a pay service. "Spotlight by UA. and Blair said the company "may he said "we are the premium layer on ca- didn't do anything to help the pay category." repurchase all of the stock above 23% that ble." HBO said he is more interested in And "I'm not sure it makes for better pro- TCI has bought." competing with the networks, which is now graming," he said. A defensive acquistion, On rates, Blair said the company was possible. The network receives a 10 rating he said, is not the most constructive way for budgeting for high single -digit increases for in prime time in its universe, he said. a business to grow. basic and he didn't think rates were any- He thought high definition television He said HBO was looking at PPV "as an where "near elasticity." He expects 25% would be used by some cable networks, event supplier," but not as a service provider cash flow increases to come from rate hikes adding that HBO's film product easily lends until there is proof there is a business there. this year. itself to high- definition. And in discussing Fuchs said HBO's offer of program exclu- UA theater operations are performing HDTV and DBS Fuchs speculated there sivity "got a little complicated," as various well, Blair said, and the industry "looks could be a more expensive version of HBO MSO's sought different terms, and was good" to beat the record box office total of delivered in HDTV to those who wish to withdrawn from the table because of timing $4.2 billion. pay. reasons. "It is something we probably will Commenting on UA's buy of Blockbuster, Asked of the reports on the MSO buying consider again." he said. a video store chain, Blair said "it's a very interesting business from purely a financial standpoint." UA chose Blockbuster because it was "the class act in town." Substantial PacTel had its eye on Storer store expansion is part of the purchase plans, and Blair said it would cost about TCI's Malone discloses telco lion in state taxes.) Each company will con- $350,000 to build a store, which would be interest in cable operation tribute 300,000 -to 350,000 subscribers and paid back in 18 months to two years. The bought by TCI and Comcast $125 million in cash to that subsidiary. It buy fits well with other UA subsidiaries will then sell a strip of debt structures to involved in construction and real estate, Executives of Comcast and Tele- Communi- relieve the $1.3 billion in "trapped cash" in Blair said. And he said there could be cross cations Inc. provided more details of the the company, said Brodsky. Once that is promotion between UA theaters and video $1.55- billion Storer cable transaction at a completed, the special purpose subsidiary stores. meeting of analysts last week in Los Ange- will give Storer $1.55 billion in securities, At ATC's presentation, Thayer Bigelow, les, but the biggest revelation was that a Bell senior debt and zero coupon bonds among ATC president, said the company was ex- operating company, Pacific Telesis had other forms. Brodsky said $100 million in pecting a 16% increase in cash flow this sought to buy Storer. cash flow will support the debt structure of year, after last year's 20 %. The company, TCI President John Malone said the Bell the new subsidiary, and the buyers project which had 9% growth in basic customers operating company had approached Kohl- Storer's cash flow next year will be between last year, expects the same this year, he said. berg Kravis Roberts about buying the Storer $240 million and $250 million. Brodsky The company plans to spend $75 million in properties, saying they would seek a waiver said the debt has been structured so that only capital upgrades this year, and is looking at from Judge Harold Greene from the modi- 10% is due over the next five years. building out at the 20 to 40 homes per mile fied final judgment. "They thought that they Brodsky said $20 million was a realistic level. Increased levels of marketing and could get that waived," said Malone, refer- figure for corporate overhead. Subscribers those build out standards, said Bigelow, will ring to the MFJ. Because no Storer proper- will appear on Comcast's balance sheet, said be used in ATC systems in Charlotte, N.C.; ties are in PacTel's phone service area, such Brodsky, and it is expected that a "mini - Rochester, N.Y.; Portland, Me., and Ra- a buy would not run afoul of the Cable Act. annual report" will appear on Storer. There leigh, N.C., among others. He estimated Pacific Telesis officials said it would not are no plans to unwind Storer, because of a that would cost the company $1,200 per comment on any acquisitions it was ponder- tax penalty of $180 million. subscriber at current penetration projec- ing. But a company official at an annual Looking forward, Comcast said it sees tions, below the going rate for purchasing meeting several weeks ago said cable was 10% to 15% cash flow growth for foreseable cable subscribers. The additional construc- one of the "beachheads" it was looking at. future for Storer. The stable environment, tion will pass another 300,000 homes. Julian Brodsky, vice chairman of Com- said Brian Roberts, executive vice presi- Chairman and Chief Executive Officer cast, said TCI and Comcast would form a dent, "will be a big plus for Storer." Little Trygve Myhren said the company would be "special purpose subsidiary" to run the new capital expenditures were done while interested in the Wometco properties "if the Storer properties. (Malone said later that the company was for sale and that upgrading price makes sense." ATC feels clustering is that setup avoided $60 million to $80 mil- should help growth. the way to go, said Myhren, and many of the Wometco systems, especially in the Caroli- Football's value. ESPN has released a study that predicts cable operators will see a net nas, are near ATC properties. revenue increase of $79 million in 1988 as a direct result of ESPNts 1987 National Football Myhren said ATC plans to increase rates League games. The Browne, Bortz & Coddington study also showed that local advertising above inflation and coupled with penetra- sales "earned operators 96 cents per subscriber in gross revenues last season " which tion goals and cost control plans, he said the practically covered the extra cost to operators of roughly $1 per subscriber for the NFL company would be able to sustain 15% package. growth going forward. He said the cable Roger Williams, ESPN vice president, affiliate marketing, said "BBC estimated that close to advertising business "is going to improve 800,000 new subscribers signed up for cable in the last half of 1987 because of the NFL on fairly dramatically." He said there were ESPN." Said Bill ESPN president: "still Grimes, "Clearly, the NFL on ESPN is a tremendous pretty serious hurdles" concerning economic value to the cable operators." PPV, with splits being a major one. But Among the results in the survey: 7% of nonsubscribers "likely to buy cable will do so Myhren told the analysts ATC was well - because of the NFL telecasts," which the survey equated to 280,000 subscribers. The $79 positioned with 800,000 addressable con- million in new revenue, ESPN said, exceeds "the surcharge paid by operators by close to verters in its systems, and an interest in 80 %." Home Premiere Television. On local advertising, ESPN said 80% of the available time was sold, compared to a prime HBO Chairman Michael Fuchs said the time average of 65 %. The overall CPM (cost per thousand), it said, was $5.02, 8.1 times pay category had recovered well in the past higher than the average on ESPN. Eighty percent of systems said new advertisers had few years and estimated HBO would see a bought time, and 31% percent said new clients placed ads elsewhere on systems. pretax profit margin of 15% this year. He

Broadcasting May 9 1988 53 Cob1ecosti- gs

Scene at Showtime Program categories include religion, life- including Turner Broadcasting System's style values, children, music, movies and TNT, the new NBC -owned Tempo, the Showtime added 400,000 subscribers as specials. Religious -based programing will Home Shopping Network's newly part of its first -quarter acquisition run from 6 to 7 p.m.; 8 to 8:30 p.m., and 9 to proposed services, and several campaign and announced several new 10 p.m., weekdays. A children /family hour religious /family -oriented services that are programing projects for later this year. will run from 7 to 8 p.m., and music videos, launching or attempting to expand their Showtime Chairman Tony Cox said not all supplied by the Gospel Music Network, reach. of the additional installations will be net which has been folded into Vision, will run subscribers since some may fall into the at 8:30 p.m. and 10 p.m. There will also be trial category. issues and documentary programing, a Pulling Swaggart shows Still, Showtime said it more than tripled Helpline segment at 1 a.m. and movies Both PTL's The Inspirational Network basic the number of new subscribers in March with messages. cable channel and the Christian over February's sign -up total, and that its Vision plans to expand programing by Broadcasting Network's CBN Cable first quarter was one of the strongest in 10 airing discussion programs after a movie or Network last week said that they had years. special, for instance, to discuss in depth stopped carrying the two Swaggart Showtime also unveiled to operators its the topics addressed. Special programing Ministries programs, A Study in the Word, marketing plans for the next 18 months. In will be produced to reach specific the half -hour, weekday morning bible study the third quarter of this year, a "Where the population segments, such as teen -agers, show, and Jimmy Swaggart, the Sunday Action Is" campaign will run, backed by families or senior citizens. Plans for talk, morning sermon hour. Swaggart had action -packed movies on the lineup. A half - call -in and other forms of interactive hosted the hour until he accepted the priced three -month subscription campaign programing are planned. Louisiana Assemblies of God presbytery's will be a part of the campaign, as will direct - Vision officials also are encouraging local three-month suspension for reported marketing support for noncable cable operators to enlist the support of sexual misconduct. Both the CBN Cable subscribers. local church officials to create local inserts Network and TIN agreed at that time to Showtime announced several in Vision windows on issues affecting continue carrying the programs as long as programing deals including a development residents in their areas. Swaggart did not appear in them during his agreement with Shelley Duvall for a new Initially, Vision will run from 6 p.m. to 2 suspension. But after the Assemblies of series called It will a.m., expanding to between 18 and 24 Nightmare Classics. God general presbytery made the feature adaptations of classic horror hours early next year. It will be transmitted suspension one full year and then over Satcom III -R. stories. defrocked Swaggart for his refusal to abide Three new feature films The service expects to have six million based on by the year suspension, CBN decided to Harlequin Romance novels will also be subscribers on line at launch, and has the pull the programs. Because Swaggart had produced, Showtime said, by Yorkshire backing of several large MSO's, including "placed himself under the authority of the Television and Atlantic Videoventures. TCI, Post- Newsweek, United Cable and the Assemblies of God Church," said CBN The pay service has obtained 26 half - National Cable Television Cooperative. Cable spokesman, Earl Weirich, CBN felt hours from the two television programs David Ochoa, chief executive officer, also the church's decision "was the best Gleason, The reported a number of positive discussions starring Jackie yardstick" by which to measure the with cable operators at the show, Honeymooners and The Jackie Gleason other decision. Show. Several of Gleason's characters will including Paragon Cable, Centel Cable provide material for a new series, Gleason: and Times Mirror. He's the Greatest. A special three -hour PTL takes IRS to court Gleason marathon will kick off the new Selling You to MSO's If the U.S. Court of Claims accepts last shows, beginning June 17. week's request for declaratory judgment Other upcoming Showtime features You TV, the struggling new program service against the IRS's decision to revoke PTIS include a one -hour comedy special hosted devoted to fitness and health, was pitching tax -exempt status ( "In Brief," April 25), a by Pat Morita, on June 18, and a Fleetwood MSO's at the NCTA convention last week to period will begin during which viewer Mac concert on May 21. take an equity interest in the program donations to the television ministry of up to Vision backing service. $1,000 will still be deductible, at least until You TV officials had some progress to the court process is over, said PTL Officials of the Vision Interfaith Satellite report, with the signing of a carriage spokesman Dave West. PTL has never Network unveiled their new programing commitment by American Television & objected to the potential revocation of tax - service at the NCTA convention, and of the Communications prior to the convention. exempt status during the 1981 to 1987 many new services announced, Vision had The deal also includes Paragon Cable. You period when founder Jim Bakker was in one of the strongest MSO backings. TV officials said they were discussing a charge, said West, and court- appointed "We would not miss the opportunity to wide range of options with MSO's. Although trustee David Clark's reorganization plans carry" Vision, said Glenn Jones, chairman the service had signed Cox Cable, rolling have "acknowledged our obligation to the of Jones Intercable, one of the several out the service, which was launched in late IRS." If the latest reorganization plan is MSO's that are backing the service. "It is a March, has not been as quick as You TV accepted May 16 by bankruptcy court channel to which over 90% of our officials would like. The company said Judge Rufus Reynolds, the new PTL - subscribers can relate and will increase the Cox's Omaha system would add the Heritage Ministries -would be a wholly new worth of our presence in our communities." service soon. organization eligible for its own tax -exempt Vision, which will launch on Sept. 15, has You TV hopes to get a wide range of status, West said. Key to acceptance of that a charter to produce "high -quality, interfaith MSO's to take an equity stake to insure plan is the ministry's ability to raise programing emphasizing the traditional carriage. The service tried to launch approximately $5.7 million by that date. Judeo- Christian ethic." Mainline church without that participation and found PTL also went to the airwaves last week groups will provide programing, which will carriage commitments slow in coming. You to explain the situation to its viewers. "We attempt to deal with the issues facing TV also faces the prospect of several new don't accept the logic," West said, that the today's society. services competing for channel space, loss of tax- exempt status would dry up

Broadcasting May 9 1988 54 present and future contributions. Voyage Out; Der Kreig (The War); Camera service. "Viewers will notice a distinct Deductibility is usually the fifth or sixth & Model, The Mind of..., and Automobile improvement in the diversity of programing motive for contributing, he said, and "most Illustrated. and the quality of each show," said FNN of our viewers don't itemize anyway." West AMN said the service will be scrambled President David Meister. said syndication of the PTL Club using M/A Corn's VideoCipher II system. The new logo will be rolled out this program -to 178 stations (78% of U.S. TV AMN will provide scheduling, promotion month. Also, FNN will be moving to new households) in February 1987 -now and marketing support for cable systems. studios in Los Angeles at 6701 Center stands at 112 or stations, 68 %. Circulation Discovering 'Vremya' Drive West, also the home of corporate and of PTLS cable channel, The Inspiration administrative headquarters. New Network, dropped from 1,000 cable The graphics and on -air animation are being systems (12 million homes) in February Discovery Channel announced plans last week for more Soviet television developed by Digital Images, based in 1987 to 900 systems (10.3 million homes) in Boston. FNN said the new graphics February programing to air on the network. It will of this year. "employ a cutting carry the nightly news program, Vremya, edge computer graphics technique called 'wave front ' Captioning goes basic the week of the Moscow summit, May 29- process June 2. which features FNN in striking gold letters Fourteen MSO's and five basic cable spiraling across Through Orbital Technologies, the firm the screen." networks have joined with the National Added to the FNN schedule will that arranged for Discovery's 66 hours of be The Captioning Institute to form the Cable Real hosted by Jim Soviet television last year, for which the Estate Report, Randel, Captioning Consortium. "As basic cable a lecturer at Harvard and service won the Golden Ace award this New York continues to grow as a major player in the University. The half -hour will year, Discovery will receive the feed of the show air television industry, NCI is proud to have weekdays at 4 A newscast and edit it to one hour for play and 6 p.m. Money Talks coordinated an at industrywide cooperative 9 p.m. each night. segment is being added weekdays at 5 effort to share the excitement and and 7 p.m. The Nodding Carter will host the program one -hour show will feature a entertainment of cable with America's and provide perspective. senior editor at Money magazine. FNN also hearing- impaired population," said NCI plans Logistically, Discovery will receive the to debut Management Report, which President John E.D. Ball. "The participating focuses feed in New York, where Russian on topics of interest to corporate MSO's and cable programers are to be interpreters will translate the newscasts managers. commended for their leadership and FNN also said it now into English. The program, said Discovery reaches 30 million involvement in what we expect will be a cable homes. President Ruth Otte, will provide "insight long -term association between basic cable into the people and their values and and the hearing- impaired population." Counting cable holdings perspective" on the summit. Money raised from both the MSO's and Otte said it will cost the Discovery The General Accounting Office, in a study program networks will be used to fund the Channel between $300,000 and $400,000 requested by Senator Pete Wilson (R- basic cable captioning. So far about to produce the news recaps. Calif.), said holdings by Canadian cable $125,000 has been raised. Discovery also announced last week it companies in the U.S. are valued at $1.8 The participating programers are CBN plans to carry the Texaco Star National billion. The senator had requested the Cable Network, ESPN, Lifetime, The Academic Championship June 19 -26 at study of Canadian interests in U.S. Nashville Network and the USA Network. 6:30 p.m. It will be the first time Texaco's publishing and cable operations as part of Contributing MSO's ATC, scholastic championship, funded also trade bill debate. Wilson maintains that Cablevision, Cox Cable Communications, by several universities, will be televised. a new trade bill with Canada keeps U.S. Warner Cable Communications, Comcast, companies out while Canadian firms are United Cable, Viacom Cablevision, New look allowed to have large investments here. Cablevision Systems Corp., Heritage The issue may soon be moot since a Communications, Times Mirror Cable The Financial News Network has unveiled a majority of that cable figure is attributable Television, UA Cablesystems, Paragon new logo to coincide with new state- of -the- to Rogers Communications, which has Communications, Daniels put & Associates art studios that will bring a new look to the its U.S. systems up for sale. and Telecable Corp. Ball said CCC was established in response to "the growing demand from hearing- impaired viewers for access to the unique variety of programing available on basic cable networks." NCI said a survey of caption viewers showed that 69% subscribe to basic cable and that although many pay services, including HBO/ Cinemax, Showtime/The Movie Channel and the Disney Channel, are long- standing supporters of captioning, very little basic programing is captioned. Macho channel

Full Circle Entertainment said it will launch the American Man's Network, a 24 -hour, pay -per -view service that will feature Service with a smile. HBO announced that Comic Relief '88, an all -star benefit to raise weekly boxing events, "sensual series and money for the homeless, has been scheduled for Nov 20 in New York. The pay service made reality documentaries" geared to the the announcement in Denver where comedians and cable executives gathered to present American male. checks totaling more than $200,000 to Denver officials for health care for the homeless. Television commercial and workout Pictured above are (l -r): Jack Hayes, vice president, HBO; Gene Schneider, president, video producer Ron Harris will be chairman United Cable; Bill Daniels, chief executive officer, Daniels & Associates; Trygve Myhren, chief and chief executive officer of AMN. executive officer, American Television & Communications; Mary Ann Gleason, executive The producers say AMN programing, director, Denver Homeless Healthcare project; David Van Valkenberg, president, Paragon which is scheduled to launch on Feb. 1, Communications; comedian Billy Crystal; Jim Carlson, vice president, Jones International; 1989, will have programing exclusively for comedian Paul Rodriquez, and Bob Zmuda, president, Comic Relief. cable. The company has plans for nine The first Comic Relief special last year on HBO, headlined by series: Trans- Robin Williams, Billy Crystal Power; Private Dancer; and Whoopi Goldberg, prompted donations of close to $4.7 million. Great Escapes; The Art of War; The

Broadcasting May 9 1988 55 Motivating listeners over AM Two 24 -hour satellite networks and authors heard over WNN include Zig the magazine business. There are approxi- aim for new demographic niche Ziglar, Denis Waitley and Don Beveridge- mately 13,000 special- interest magazines the last will also conduct the network's only out there today," he said. Radio's ability to target specific audiences long -form (one -hour) program, a weekly Nuckols said station affiliates will be on a national basis will be further tested this interview. charged a monthly fee for the turnkey ser- year with the debut of two 24 -hour motiva- Nuckols, the former general manager of vice that will include all sales material and tional networks for AM stations. WNJY(FM) Riviera Beach, Fla., and his part- in -house sales training courses. Based on his WWNN(AM) Pompano Beach, Fla. (Mi- experience at WWNN, Nuckols said, the for- ami -Fort. Lauderdale -Hollywood), has tak- mat should attract a large measure of "up- en its nine -month -old "positive motivation" wardly mobile" business people in their 30's format national via Westar V. "Our first and 40's. affiliate will come on board June 1," said The format currently allows for 12 60- Joseph Nuckols, president and general man- second local spot breaks per hour. Nuckols ager of both WWNN and its new network, said he will begin the solicitation process for which has been dubbed the Winners News national accounts once an affiliate core is Network (also known as "For Winners iiii diii established. Although Nuckols said it would be w In the planning stages since last fall is Only "). 1 "too early" to announce the call letters of the WI ii SuccessNet, which is headed by William first station, he said it is in a New England Sauro, who is also president of the Creative market. Advertising Co. in Phoenix. The format will motivational Meanwhile, a proposed motivational ra- winners be composed of excerpts from dio programing venture out of Phoenix. tapes as well as evening talk shows and a called SuccessNet ( "Riding Gain," Nov. 23. hourly newscasts. "We are close to signing News one 1987), is preparing for a midsummer producer /distributor agreement with of launch. Serving as its chairman is veteran the syndicated networks," said Sauro. Al- Network it is radio broadcaster and motivational speaker. though Sauro declined to be specific, Earl Nightingale, who will also be heard believed that if such an arrangement, which over WNN. (The two services are not relat- would also include responsibility for the ed.) The Motivation Station. proposed service's advertising sales efforts, "We are programing our network like a is concluded, it will be with either the Satel- music station. But instead of playing hit lite Music Network or the Transtar Radio records, we are playing hit ideas," said Network. WNN's Nuckols. Those ideas are in the Some motivational speakers aired over three -to- five- minute, around -the- uccessNet WNN will also be heard on SuccessNet. form of a single clock vignettes that carry a motivational Sauro likened the overlap to the way is message. "We have the rights to the audio ner, Richard Tambone, purchased WWNN from U2, the popular Irish rock group, cassettes for over 200 authors and speak- last summer from Sunshine Broadcasting. played over both American Top 40 and other ers," Nuckols said. He added that the format The station switched from oldies, under the national contemporary music survey pro- is "supplemented" with lifestyle news and call of WWHR, to motivational programing grams. set to debut in information. "And, like a music station, we on Aug. 2. Nuckols sees the direction of SuccessNet was initally Sauro, it took the are offering WNN as a 'pure' 24 -hour for- radio going toward what he characterizes as April, but, according to than anticipat- mat," he said. "lt would be tough to do a 'niche' programing-that is, offering a programing venture "longer piecemeal country or CHR format." "highly selective" audience to advertisers. ed" to raise additional capital. "We also Aside from Nightingale. other speakers "This [specialized programing] is much like wanted an arrangement with a syndicated

Keeping track. Network radio sales for USE FLORIDA March were down 10% to $27.3 million, according to the Radio Network Associ- RADIO SPECIALISTS ation, which relies on data collected each month from network companies FOR FLORIDA by the accounting firm Ernst & Whinney. Year -to -date (January through March), PROPERTIES network revenues were basically flat to the same peri- Ask about: 5 KW -AM Coastal (off 0.7 %) compared first quarter of 1987 Fastest Growth Area USA od a year ago. "The exceeded 1986's by over 10 %, so to is a strong sign," Chaplin & Millar Inc. equal its performance said RNA president Peter Moore. He Brokers - Media Consultants noted that money spent on the winter 1905 S. 25th St., Suite 102 Olympics (ABC Radio Network) is not Cha:.1ll1 St, Fort Pierce, FL 34947 counted toward the overall network (407) 466 -5086 sales tally.

Broadcasting May 9 1988 56 fretwork to alleviate our investment in sales this way, we can just concentrate on the Both the Winners News Network and and management [staffers]," said Sauro. "In format's sound." SuccessNet are market exclusive to stations.

Ridi=qeGai_

Share the wealth buys for such clients as American Airlines, Comedy series: Charles Correll and Chrysler -Plymouth, Greyhound and Sun Freeman Gosden for Amos & Andy. The Radio Advertising Bureau's board of Giant Foods. Mystery/suspense series: Himan directors, during their biannual meeting at Brown, producer, The Inner Sanctum. Hilton Head, S.C., last week voted to A special blue- ribbon selection panel approve only partial funding of the Legends lauded that included Howard Cosell, Dick Clark organization's share of the $1.1 million pro - and Casey Kasem chose the inductees, radio public awareness campaign, jointly Emerson Radio, the North Bergen, N.J. - based said Lane. sponsored by the National Association of consumer electronics manufacturer, will inaugurate its Hosting the event will be WNBC(AM) New Broadcasters. The RAB board approved a new Hall of Fame, York morning personality Don Imus. The $225,000 expenditure for the campaign, tenatively located at the Empire State awards will be presented by New York radio which is being organized by Warwick Building in New York, on Tuesday, May 17, with personality Alison (the Nightbird) Steele, Advertising, New York, and will ask the NAB a gala black tie reception. Seventeen and WOR(AM) New York personality John R. to match that total at its "radio legends" will be inducted into the board meeting in Gambling, a third generation June. Emerson Radio Hall of Fame, according to Gambling working at woR. Initially, indications were that both Emerson Chairman William Lane. associations would fund the entire Additionally, a special achievement award will go campaign ($550,000 each), but that to William Paley, founder and Signing on movement has now chairman of CBS, and Harold Jackson, been countered by the Westwood One Radio Networks has RAB board, which is group chairman of Inner City Broadcasting, proposing an secured the exclusive worldwide radio industry-wide fundraising for "a lifetime of work on behalf of this effort to secure rights to Atlantic Records' 40th anniversary the remaining money. "There singularly important communications seems to be a concert, which takes place this Saturday strong belief among the medium." The 17 inductees: board to get night, May 14, at New York's Madison broadcasters to buy into the idea Technology: Guglielmo Marconi, of this Square Garden. Westwood will present a campaign by soliciting their "father of the wireless." support," said live broadcast of the final four hours of the an RAB spokesperson. If NAB Bandleaders: Benny Goodman. approves a 10 -hour rock concert in conjunction with an $225,000 expenditure, that would bring Radio personalities: Martin Block for the HBO telecast (8 p.m.- midnight NYT) that total RAB -NAB contribution for the The Make Believe Ballroom and Bruce night. Westwood also plans to offer stations campaign to leaving Morrow. $600,000, $500,000 to a half -hour program before the concert be raised from the industry. (The Newscasters: Edward R. Murrow. two described as a "montage of artists associations had already agreed to Sportscasters: Bill Stern and Don representing Atlantic's 40 -year history" contribute $75,000 each as seed money to Dunphy. Innovators create the blueprint for the campaign.) The in music: Alan Freed. o campaign is an outgrowth of the RAB -NAB Quiz shows: Groucho Marx for You Bet ABC Rock Radio Network will broadcast the Your Radio Futures Committee. Life. radio stereo simulcast of David Bowie's Comedy: Fred In other RAB news, the board approved Allen. 1987 "Glass Spider" tour on Friday, June 3, Variety /talk a plan to serve as a clearinghouse for a show: Arthur Godfrey. in conjunction with the ABC Television Anthology quarterly "idea exchange" among local series: Orson Welles and the Network. The one -hour broadcast is and regional radio market associations and Mercury Theatre on the Air. scheduled for 9 p.m. NYT and will feature D Daytime to establish its own committee that will drama series: Yrgina Payne highlights from the Bowie tour. On radio, it for examine RAB's "long -range financial Ma Perkins. will be preceded by a 30- minute Bowie future." Speaking at the RAB board Adventure series: Fran Striker for The special. ABC Rock Radio affiliates will have meeting was Chuck Fruit, vice president for Lone Ranger. right of first refusal in their markets. corporate media and sports marketing, Anheuser- Busch, who briefed members on his company's extensive use of radio advertising. AMEX The weekly radio program of the Buying time BusinessTalk American Stock Exchange Bozell, Jacobs, Kenyon & Eckhart, one of the bigger users of radio advertising For the latest in business news among ad agencies, will continue to use and trends, covering topics as diverse as: Arbitron Ratings as its primary local radio choosing a broker mutual funds tax preparation measurement service for buying time. job interviews advertising the oil industry "After a complete evaluation, which took dressing for business business of sports minority -owned firms into consideration the various technical. Available free of charge, Amex BusinessTalk is reporting and operational issues, we distributed via satellite or express mail. For further information, call (212) 306 -1637, or write: decided Arbitron is the preferred radio Tom rating service," said Craig Gugel, senior Mariam American Stock Exchange vice president and corporate director of E =_AMEX 86 Trinity Place media resources of BJK&E. According to WE E\TF\ R RFA( II New York, NY 10006 -1881 Gugel, BJK &E will use Arbitron to make

a oadcas:mg May 9 7988 57 Moda ndsK Market Market Closing Closing Capitali- Closing Closing Capitali- Wed Wed Net Percent PIE zation Wed Wed Net Percha PIE zation May 4 Apr 27 Change Change Ratio (000.0001 May 4 Apr 27 Change Change Ratio (000.000)

I BROADCASTING PROGRAMING

19 World Enter 2 1/8 2 1/8 00.00 1 22 N (CCB) Capital Cities: ABC 322 329 - 7 - 02.12 5,209 A (NWE) New 1 5/16 1 1/4 1/16 05.00 -1 7 N (CBS) CBS 152 12 151 3/4 3/4 00.49 8 3.603 O (NNET) Nostalgia Network 15 7/8 16 1/8 -00.78 25 273 A (CCU) Clear Channel 12 1/4 11 7/8 3/8 03.15 18 39 N (OPC) Orion Pictures - Entertain. 1 3/4 1 7/8 1/8 -06.66 -58 4 O (INFTA) Infinity Broadcast 22 1/4 23 1/4 - 1 -04.30 -171 187 O (MOVE) Peregrine - 14 5/8 14 3/8 1/4 01.73 -9 137 O (JCOR) Jacor Commun. 5 5/8 5 1/4 3/8 07.14 31 N (PLA) Playboy Ent 1 1/4 13.88 67 O (LINB) LIN 61 3/4 59 3/8 2 3/8 04.00 33 3.310 0 (OVCN) OVC Network 10 1/4 9 -11 109 Commun 6 5 3/4 1/4 04.34 600 75 O (MALR) Malrite 8 7 1/4 3/4 10.34 O (RVCC) Reeves 116 Republic Pic. 'A' 5 7/8 5 7/8 00.00 65 24 O (MALRA) Mainte 'A' 8 1/2 7 1 12 21.42 -12 O (RPICA) 10 Republic Pic. 5 5 00.00 35 3 O (OBCCC) Olympic Broad 4 4 00.00 0 (RPICB) 'B' Music Net 4 5/8 4 1/2 1/8 02.77 -115 41 O (OSBN) Osborn Commun 7 6 1/2 1/2 07.69 -6 35 O (SMNI) Sat. 02.85 117 N (WCI) Warner 32 3/4 31 7/8 7/8 02.74 19 4.096 O ( OCOMA) Outlet Commun 18 17 12 1/2 TV. 1/8 1/8 00.00 o A (PR) Price Commun. 9 1/2 9 3/4 - 1/4 -02.56 -7 81 O (WWIVE) Western World 21 3/4 22 1/2 - 3/4 - 03.33 29 269 0 (SAGB) Sage Broadcasting 4 1/2 4 1/2 00.00 -6 17 O (WONE) Westwood One A.M.E. Inc 11 1/8 11 1/4 - 1/8 - 01.11 11 54 O (SCRP) Scripps Howard 81 3/4 79 2 3/4 03.48 27 844 O (AMEA) -1 2 Group 6 5 3/4 1/4 04.34 -2 39. O (SUNN) SunGroup Inc 1 1/4 1 3/8 - 1/8 -0909 O (AGRP) Andrews

1 47 O (TLMD) Telemundo 8 1/4 7 1/4 13.79 -1 O (TVXG) TVX Broadcast 3 1/4 3 1/4 00.00 -2 19 SERVICE O (UTVI) United Television 27 1/2 27 1/4 1/4 00.91 45 301

BROADCASTING WITH OTHER MAJOR INTERESTS O (BSIM) Burnup 8 Sims 13 3/8 12 1/4 1 1/8 09.18 29 213 Comsat 29 1/8 29 1/4 - 1/8 -00.42 -11 534 55 1/B 56 - 7/8 - 01.56 22 581 N (CG) N (BLC) A.X. Belo 1/2 1/4 7 103 7 N (FCB) Foote Cone & B. 24 3/4 24 01.02 O (ASTV) Amer. Comm. & TV 3/32 3/32 00.00 Grey Advertising 108 104 1/2 3 1/2 03.34 16 130 14 1/2 15 1/4 - 3/4 - 04.91 12 1.173 O (GREY) N (AFL) American Family 1/2 38 38 207 0 (IDBX) IDB Communications 9 1/2 9 05.55 O (ACCMA) Assoc. Commun. 21 3/4 22 1/4 - 12 -02.24 Group 32 1/4 31 1 1/4 04.03 15 716 1 91 353 N (IPG) Interpublic O (BMAC) Bus. Men's Assur 33 3/4 32 1/2 1/4 03.84 O Ogilvy Group 27 3/4 27 3/4 00.00 14 383 18 3/8 18 3/8 00.00 40 400 (OGIL) N (CCN) Chris -Craft 20 1/4 21 - 3/4 - 03.57 -92 496 1/8 00.26 19 7,241 O (OMCM) Omnitom Group -- N (DNB) Dun & Bradstreet 47 5/8 47 1/2 N (SAA) Saatchi & Saatchi 21 5/8 22 1/8 - 1/2 -02.25 11 3.150 Durham Corp 28 1/4 27 - 3/4 - 02.77 15 224 0 (DUCO) 1 7/8 00.00 7 8 02 34 17 5.049 O (TLMT) Telemation 1 7/8 N (GCI) Gannett Co 31 1/4 32 - 3/4 - A (TPO) TEMPO Enterprises 9 1/4 9 1/4 02.77 30 53 17 3/4 18 1/4 - 1/2 -02.73 9 1.189 N (GY) GenCorp 8 5/8 1/4 -02.89 12 18 00.00 9 1.189 A (UNV) Unite! Video 8 3/8 - O (GMXC) GMX Commun. 1/8 1/8 1 08.69 12 291 O (GACC) Great Amer. Comm 12 1/2 11 1/2 1/4 00.80 10 1.230 N (JP) Jefferson -Pilot 30 5/8 30 7/8 - - CABLE 01.19 16 2.424 N (KRI) Knight -Ridder 42 1/4 41 3/4 1/2 26 5/8 26 5/8 00.00 16 662 N (LEE) Lee Enterprises 04.06 2 17 15 417 A (MN) Acton Corp 14 3/4 15 3/8 - 5/8 - N (LC) Liberty 43 5/8 44 1/8 - 1/2 -01.13 Amer. TV 8 Comm. 25 24 1/4 3/4 03.09 55 2.719 1 03.54 17 2.577 O (ATCMA) N (MHP) McGraw -Hill 51 52 7/8 - 7/8 - Sys. 32 3/4 31 7/8 7/8 02.74 -11 688 47 7/8 48 1/2 - 5/8 -01.28 70 1,350 A (CVC) Cabievision 'A. A (MEGA) Media General 0000 13 2,054 07.26 14 520 N (CNT) Centel Corp 1/4 47 1/4 N (MDP) Meredith Corp 27 1/8 29 1/4 - 2 1/8 - Century Commun. 19 1/2 18 12 1 0540 -69 564 Multimedia 66 3/4 67 1/2 - 3/4 -01.11 6675 734 O (CCCOA) O (MMEDC) Comcast 15 1/4 15 7/8 - 5/8 - 03.93 -69 681 1 03.47 15 2,273 O (CMCSA) A (NYTA) New York Times 27 3/4 28 3/4 - - 116 A (FAL) Falcon Cable Systems 18 1/4 18 1/4 00.00 -57 News Corp. Ltd. 21 1/2 21 1/4 1/4 01.17 13 2.724 N (NWS) 12 1/4 12 1/2 - 1/4 - 02 00 38 156 1/2 3/4 - 02.54 25 396 O (JOIN) Jones Intercable O (PARC) Park Commun. 28 3/4 29 - 82 32 875 T (MHP.0) Maclean Hunter 'X' 23 3/4 22 7/8 7/8 03 Publishing 31 31 00.00 25 324 O (PLTZ) Pulitzer 32 - 1/2 -01.56 64 340 1/8 6 421 O (TCAT) TCA Cable TV 31 1/2 N (REL) Reliance Group Hold 5 5/8 5 3/4 - -02.17 Tele -Commun 25 25 1/8 - 1/8 -00.49 40 3.627 Reuters Ltd. 27 3/8 26 3/4 5/8 02.33 25 22.729 O (TCOMA) O (RTRSY) 1 40 14 5.209 45 168 N (TL) lime Inc 87 3/4 89 - 1/4 - 01 20 3/4 19 1 3/4 09.21 T (SKHA) Selkirk 1/4 00.83 252 1.242 24 146 O (UACI) United Art. Commun. 30 1/4 30 (STAUF) Stauffer Commun. 146 148 - 2 - 01.35 O Cable TV 33 3/4 33 3/4 00.00 -562 1,275 1 1/2 13 4,095 N (UCT) United N (TMC) Times Mirror 31 3/4 33 1/4 - -04.51 24 3/4 23 5/8 1 1/8 04.76 1.319 5/8 5/8 00.00 3 4 N (VIA) Viacom O (TMCI) TM Communications 1/4 00.00 79 00.00 2 N (WU) Western Union 3 1/4 3 O (TPCC) TPC Commun. 3/16 3/16 1/4 00.63 14 3.073 N (TAB) Tribune 39 39 1/4 - - 01.66 -2 332 ELECTRONICS/MANUFACTURING A (TBSA) Turner Bcstg. 'A' 15 1/4 15 1/4 -2 329 A (TBSB) Turner Bcstg. 'B' 15 1/8 14 3'4 3/8 02.54 1/8 1 1/4 -02.07 14 13.393 01.67 24 2.925 N (MMM) 3M 58 7/8 60 - A (WPOB) Washington Post 227 3/4 224 3 3/4 O (AMCI) AM Communications. 11/32 11/32 00.00 1 1/4 3/4 -03.37 8 409 PROGRAMING N (ARV) Arvin Industries 21 1/2 22 - 14 17 O (CCBL) C -Cor Electronics 8 3/4 8 1/2 1/4 02.94 1/4 06.00 4 107 -22 10 O (SP) Aaron Spelling Prod 5 7/8 6 - 3/8 - O (CATV) Cable TV Indus 3 3/8 3 1/4 1/8 03.84

1 1/4 15.38 2 19 O (ALLT) All American TV 1 7/8 5/8 A (CEC) Cetec 10 5/8 10 5/8 00.00 31 1/8 1/2 -5 83 16 47 O (BRAS) Barris Indus 10 5/8 11 - -04.49 N (CHY) Chyron 4 5/8 4 3/4 - 1/8 - 02.63 1/4 0000 15 14.359 11 8 N (KO) Coca -Cola 38 1/4 38 A (CXC) CMX Corp 1 15/16 1/16 06.66 18 A (CLR) Color Systems 5 5/8 5 1/2 1/8 02.27 -3 30 A (COH) Cohu 10 1/4 10 1/4 00.00 9 1 1/8 14.51 973 02.13 10 9.461 N (KPE) Columbia Pic. Ent 8 7/8 7 3/4 N (EK) Eastman Kodak 41 7/8 41 7/8 00.00 12 258 1 114 -14 1.058 O (CAVN) CVN Cos. 14 7/8 14 7/8 N (GAL) Gen. Instrument 32 1/2 31 1/4 04.00

1 Lre 12 50 9 02.14 15 36.446 A (DEG) De Laurendis Ent 7/8 - - N (GE) General Electric 39 7/8 40 3/4 - 7/8 - 12 41 2 O (dcpi) dick clerk prod. 5 4 3/4 1/4 05.26 O (GETE) Geotel Inc 5/8 5/8 00.00 -2 1/2 00.86 20 7.537 15 858 N (DIS) Disney 57 3/8 57 7/8 - - N (MRS) Harris Corp 29 1/4 30 - 3/4 -02.50 1 3/8 04.29 15 2.965 1 09.87 4 294 N (DJ) Dow Jones & Co 30 5/8 32 - - N (MAI) MA Corn. Inc 9 1/8 10 1/8 - - 1/2 1/8 11 41 -2 18 0 (EM) Entertainment Mktg 3 3/8 3 - -03.57 O (MCDY) Microdyne 4 1/8 4 1/8 03.12 7/8 11.29 42 80 27 6.235 O (FNNI) Financial News 6 7/8 7 3/4 - - N (MOT) Motorola 48 1/2 49 1/8 - 5/8 -01.27

00.00 8 10 1 00.00 1 90 A (FE) Fries Entertain 2 2 N (OAK) Oak Industries 1 1/4 1/4 1/2 8 2.301 7 N (GW) Gulf + Western 37 7/8 76 3/8 - 38 - 50.40 A (PPI) Pico Products 2 1/8 2 1/8 00.00 -42 1/2 11.76 -8 26 02.56 -158 333 O (HAIL) Hal Roach 3 3/4 4 1/4 - - N (SFA) Sci- Atlanta 14 1/4 14 5/8 - 3/8 - 1/8 2 12 1 74 10.463 A (HHH) Heritage Entertain 2 5/8 2 1/2 05.00 N (SNE) Sony Corp 45 1/4 44 1/8 1/8 02.54 00.00 14 461 01.01 18 808 A (HSN) Home Shopping Net. 5 3/8 5 3/8 N (TEK) Tektronix 24 7/8 24 5/8 1/4 1 1/2 19 553 11.53 16 5 N (KWP) King World 18 1/2 20 - -07.50 O (TLCR) Telecraher 3 5/8 3 1/4 3/8 1 00.00 3 3 00.92 136 591 O (LAUR) Laurel Entertain. 1 1/2 1/2 N (VAR) Varian Assoc 27 1/4 27 1/4 3/8 03.00 -9 588 3/4 10 7,485 A (LT) Lorimar -Telepictures 12 7/8 12 1/2 N (WX) Westinghouse 52 3/8 53 1/8 - -0141 12 -01.11 20 3.362 01.75 87 552 N (MCA) MCA 44 1/4 44 3/4 N (2E) Zenith 21 3/4 21 3/8 3/8 1/4 01.50 -21 844 N (MGM) MGM UA Commun 16 7/8 16 5/8 01.29 & Poor 's 400 303.53 307.49 3.96 - A (NHI) Nelson Holdings 11/16 9/16 1/8 22.22 -6 18 Standard own research. Note:' Two- for -one split, May and common A stock used unless otherwise Standard A. Poor's or as obtained by Broadcasting's T- Toronto. A- American, N -NYSE. 0 -OTC. Bid prices for 12 months as published by 3 noted. PIE ratios are based on earnings per share the previous

Broadcasting May 9 1988 58 A lingering hint of antitrust interest So far government investigations suit of "concerted pressure" applied by the have turned up no uncertainty on the part of the division that cable wrongs, cable industry-of threats cable operators but some on Hill are getting itchy led Justice to leave to local authorities the would boycott programers who sold to non- decision as to whether to permit the elimina- cable delivery systems. Charles E. Rule, tion of an overbuild situation through the Cable television industry members were then acting attorney general in charge of merger of the two systems involved. The back at work this week, presumably pumped antitrust, and now the assistant attorney gen- department announced its policy in that re- up from their exposure at the industry's 37th eral, notified Congress in July that the divi- gard in April 1985 in a news release disclos- annual convention in Los Angeles to reports sion had found no evidence of wrongdoing ing the termination of its investigation into of cable's continuing and growing success. (BROADCASTING, July 6, 1987). the swap of eight cable systems owned by Penetration is up, along with revenues. And At the time, the division was continuing Times Mirror and Storer Communications in if the industry is not yet the dominant mass to look into what Rule said were "other the Phoenix area, including two directly medium, it is clearly a force, respected as possible collusive agreements relating to the competing systems in that city and a nearby such in broadcasting's councils, in Holly- distribution of programing" -the possible suburb. The swap -believed to be the larg- wood, even on Capitol Hill. But that kind of anticompetitive effect of exclusive agree- est ever at the time in the cable TV busi- success is breeding troubles. Increasingly, ments between cable systems and the pro- ness- involved about 180,000 subscribers allegations of anticompetitive activity are gramers who supplied them. Barry Gross- and was said to be worth $200 million being heard. man, chief of the division's communications (BROADCASTING, April 8, 1985). In light of Thus far, the industry is, in the main, and finance section, last week said that cable's "natural monopoly characteristics," holding its own, as government agencies, if element of the investigation has also been the department said, it would generally de- for different reasons, appear to see no reason closed, with no indication of any violation cline to challenge a merger of competing to act. But concern is building in Congress. of the antitrust laws. Exclusive agreements systems and, instead, would defer to the The demand by Senator Howard Metzen- are not hard to find. But Grossman said, views of the local franchising authorities. baum (D -Ohio) that cable clean up its act in "We talked to programers who were willing The release added: "The local government to sell 60 days-a deadline due to be reached later to SMATV's and other distributors of responsible for a cable franchise decision this month -is only one manifestation of programing. So there was nothing further to usually is in the best position to evaluate the such concern. The bill introduced by Sena- investigate." Of course, he said, "that does preferences of their citizens...." tor Albert Gore (D- Tenn.) to require cable not mean other matters are not under investi- Grossman appears unconcerned about the programers to permit any qualified third gation." And the division, he added, "can commission and the department proceeding always party to distribute their product to backyard review" the matters on which it has on different tracks regarding antitrust en- now closed dish owners -a bill reflecting the view that its books. forcement where cable is concerned. "If you . o cable operators have an unseemly control of say cable is a natural monopoly, then merger such programing -is another. So was the But cable seems to operate in a kind of [of competing systems] is good," said request by Representative Edward Markey favored place in the government's scheme of Grossman. "It provides for the most effi- (D- Mass.) that the Government Accounting combating anticompetitive behavior: some- cient form of distribution. Then there is the Office conduct an in -depth study of cable where between the antitrust division's con- FCC view that other modes of program rates. cern and the FCC's interest. The commis- delivery provide competition for the cable Nor is concern confined to the federal sion contends that cable faces competition system. So you have the best of all worlds." level. The National Association of Attor- from a variety of technologies and, for pur- That cheerful view is not universally neys General -an organization of the states' poses of the Cable Act of 1984, a cable shared. Glenn B. Manishin, who was an attorneys general-is also involved. The system is deemed to face effective competi- attorney in the antitrust division from 1982 group's antitrust committee, under the lead- tion when the market is served by three or to 1985 and is now in private practice in ership of West Virginia's Charles G. Brown, more unduplicated television signals. Jus- Washington, expressed a much less san- has established a working group to check tice, however, believes cable may be a natu- guine attitude in the 1987 Cardozo Arts & into allegations that cable programers refuse ral monopoly -that cable television itself Entertainment Law Journal, in an article to deal with wireless cable operators simply may be the so-called relevant market that whose title said it all, "Antitrust and Regula- to maintain their present relationship with concerns antitrust enforcers, not the various tion in Cable Television: Federal Policy at cable systems. The group is also interested suppliers of video programing. War with Itself." "The fallout of the FCC's in whether cable systems use positions in "The jury," according to Justice's Gross- virtually complete deregulation of cable programers-and a growing number of op- man, "is still out on whether cable is a rates, coupled with the department's anti- erators have taken such equity positions natural monopoly." And he said it was that trust policy of nonenforcement," Manishin (BROADCASTING, Nov 23, 1987) -to ex- clude competition. Besides West Virginia, Under fire. A House bill that would limit commercial time in children's programs has drawn the states represented on the working group fire from the Association of National Advertisers. ANA has voiced strong reservations about are New York, Maryland, Ohio and Texas. the measure in a letter to House Telecommunications Subcommittee Chairman Ed Markey For all of that, however, cable television (D- Mass.). The congressman is in the midst of negotiations with broadcasters on the bill and has managed to avoid condemnation by the has promised to see some form of regulation adopted. federal government. The Justice Depart- "In our view such restrictions, in fact, will prove counterproductive and may result, ment's antitrust division sent a shiver of ultimately, in a reduction in the quality of children's programing on the broadcast media,' unease through the cable television and ca- wrote ANAs Daniel Jaffe. Moreover, advertisers and program producers should be "given the ble programing industries a couple of years flexibility to best determine how to balance the entertainment needs of the audience with the ago when it began looking into allegations financial requirements of good programing. These needs will necessarily vary over time, and that the programers had improperly com- the government should not establish arbitrary limits which straitjacket the ability of adver- bined to scramble their signals and that the tisers and programers to respond to the marketplace and the public they serve." programers' decision to scramble was a re-

Broadcasting May 9 1988 59 wrote, "is that cable is treated like a utility franchise agreement...." new mergers. for antitrust purposes but treated as a com- Antitrust laws are not being ignored by There has probably been more talk about petitive industry for regulatory purposes." those claiming a grievance against estab- the vertical integration of cable and pro- Manishin does not believe such a schizo- lished members of the cable community. gramers, and its potential for anticompeti- phrenic approach will be allowed to contin- That was illuminated when Scripps Howard tive behavior, than horizontal concentration. ue. "If Justice does not change its policy," Cable Co. paid $6 million to settle elements Fifty-eight of the 95 national, regional or he said in an interview, "Congress will have of a complicated court case that at one point planned cable networks are owned in some to step in and resolve the conflict between involved the city and county of Sacramento, degree by cable operators. But industry the two agencies." Calif. Pacific West, which received leaders say such ownership is benign. Moo- $5,100,000, had claimed Scripps Howard ney, in testimony before Senator Metzen- had blocked its entry as a competitor of baum's subcommittee, said: "Cable's invest- In the absence of a clear-cut national policy, Scripps Howard's Sacramento Cable, and ment in its own programing has produced a lawsuits are proliferating. One of the oddi- had sued under state antitrust law and the rich and varied menu for American televi- ties of the new growth industry for lawyers California constitution's freedom of press sion consumers." Indeed, he said that cable is the use to which the First Amendment is provision. WestStar Cable TV Inc., which was driven to invest in programing because being put in an effort to pry open cable operates a cable system in nearby Roseville, of a lack of what it considered desirable television markets. Manishin, in his article, Calif., alleged that Scripps Howard had programing. "Traditional broadcasters sel- saw an "irony ": "Where the department re- threatened retribution against it for helping dom departed from their standard fare of fuses to enforce the antitrust laws in cable PacWest in its effort to enter the market. sitcoms and cops and robbers." And TCI's television, either against municipalities or WestStar, which received $900,000 as a Thomson says TCI, which has minority merging cable firms, the First Amendment result of the settlement, had sued under ownership in a dozen services, has no inter- may mandate that competition be permit- federal antitrust law. The settlement was est in managing any of them. ted-even where a city affirmatively sanc- reached in February. sees tions a cable monopoly." As Manishin o it, antitrust suits are being dressed in First But such ownership interests are seen by Amendment garb. The issue is yet to be Cable industry sources dismiss those and some as posing two dangers. One is that the resolved finally by the Supreme Court, but other cases as individual instances that are ability to provide needed financial sup- some cable attorneys, notably Harold Far- not typical of the industry as a whole. They port-and carriage- appears to endow ca- row, of Farrow, Schildhause & Wilson, have also say that antitrust suits, filed or threat- ble operators with considerable leverage persuaded some lower courts of the First ened, against major cable systems or pro- over the programer. By the cable industry's Amendment's power to open markets to gramers are often opening gambits in a ne- own testimony, a number of services would would -be competitors. gotiating tactic aimed at settlement. "Every never have emerged but for the operators' The First Amendment, however, has not large company deals with such cases on a help. The degree to which cable operators worked as well for the so- called haves of the daily basis," says Robert Thomson, of TCI, extract equity in return for a place on their industry who have invoked it in an effort to who quickly added that TCI was not chal- schedule of a programer's product is known protect their positions. Last year, for in- lenged that often. only to the parties and their lawyers and stance, the Supreme Court refused to review Still, the industry is sensitive to the com- accountants. But programers do not seem to a case in which a U.S. district court jury in plaints being voiced and the allegations be- complain about the consequences of their Jefferson City, Mo., had found Tele -Com- ing made, and to the rumblings of discontent association with cable operators, at least in munications Inc., the nation's largest cable on Capitol Hill. on- the -record conversations; some even say television operator, liable for $36 million in NCTA President James Mooney and other they welcome comments of the cable opera- damages to be paid to Central Telecommuni- industry leaders provide data designed to tors who are now their associates (BROAD- cations Inc. Central, in a suit alleging anti- demonstrate that cable is in no need of CASTING, Nov 23, 1987). But, said one trust law violations, had claimed that TCI special attention from the Justice Depart- cable television attorney, "if two or three had employed threats and intimidation to ment or the congressional committees con- MSO's can determine if a programer will force the city to grant it an exclusive fran- cerned about antitrust matters. They note, in make it, you might have a market power chise. TCI, which had been serving the response to concerns about horizontal con- situation. And we're getting close to that." market, claimed it had a First Amendment centration, that the MSO's share of the mar- The other danger is that operator -domi- right to continue its service and that the First ket is well below the standard that Justice's nated programers will refuse to sell their Amendment protected its activities in seek- antitrust division would, according to its product to noncable services, such as wire- ing to preserve that right-all to no avail. guidelines, consider a matter of concern. less cable or satellite master antenna televi- And a U.S. district court in New York in And Thomson sees the concentration as in- sion or backyard earth station owners. That 1986 rejected Manhattan Cable's use of the volving the disappearance of "mom and is what concerns the working group of the First Amendment as a defense against a pop" operations into larger companies, antitrust subcommittee of the states' attor- request for an order directing the Time Inc. - which he describes as a normal development neys general (even if the Justice Depart- owned company to make use of its available not unlike that which occurred 30 or 40 ment's antitrust division has not found evi- channel capacity for pay programing ser- years ago in the broadcasting and motion dence of such activity.) "There is nothing vices other than those with which it was picture businesses. necessarily anticompetitive in vertical inte- affiliated, such as HBO. The court said such But considering the announcement two gration," said Daniel N. Huck, West Virgin- an order would be consistent with the First weeks ago that TCI and Comcast had agreed ia's assistant attorney general in charge of Amendment; it would not favor any class of to pay $1.55 billion for Storer's cable prop- antitrust. "But if it is used to exclude com- speakers and would further the rights of erties, now owned by Kohlberg Kravis Rob- petition, we'd be concerned." cable programers. A citizen group -the erts & Co., Thomson's description of the Robert Schmidt, the former president of Citizens Committee -had filed suit under merger process seems unduly modest. the National Cable Television Association the antitrust laws, claiming that Manhattan Storer is the fourth largest MSO, serving who is head of the new Wireless Cable Cable was violating its franchise in discri- 1,480,000 subscribers in 12 states. Nor was Association, says a small number of major minating against nonaffiliated programing that the only development of its kind in that MSO's are determined to deny programing services. week. Wometco cable systems, which serve to wireless cable operators and independent The case was settled in December 440,000 subscribers, and Rogers Cablesys- distributors of product to backyard earth (BROADCASTING, Dec. 14, 1987). But its tems' U.S. systems, which serve 525,000, stations. He said he is assembling informa- repercussions are likely to be felt for some were reported to have been put up for sale tion on how cable operators assume the kind time. As "Cable Television Law: A Video (BROADCASTING, May 2). The proliferation of control that permits them to exert such Communications Practice Guide," said in a of such deals persuades some observers that pressure. He also said he has "had a lot of discussion of the case, "The court's holding cable is headed toward the level of concen- unsolicited calls from people with horror of perhaps the greatest national interest was tration at which the antitrust division would stories, from people who have been held up, that citizens had a right to sue to enforce a be obliged to question and possibly block intimidated." As yet, however, there is no

Broadcasting May 9 1988 60 smoking gun. "Smoking guns are not on the ing and marketing HBO. Cable operators ablest in Washington. Mooney himself has table," he said. "They are in the drawers. It who conduct the kind of promotional cam- demonstrated the skill and sophistication takes time to get them out." paigns that create brand name identification needed to steer the industry away from trou- Programers who have refused to deal with for packagers' products, Hostetter said, de- ble. Given the developing climate in Con- wireless cable operators-they use channels serve to be ranked as those packagers' "fa- gress, the cable industry may have need of assigned to multipoint distribution service, vored" distributors. that fund of talent to keep government off its multichannel multipoint distribution ser- back. o vice, instructional television fixed service Even if successful in that regard, cable and operational fixed service - have ex- So that's what life is like at the top, or near may find there is an 8,000-pound gorilla pressed concern about the possibility of pi- it. Success may breed success. But it also waiting to enter the arena. The Bell Operat- racy of their signals and about allegedly generates suspicion and hostility, particular- ing Companies -which represent cable's poor technical quality. Wireless operators ly in an area of commerce where technology greatest competitive threat -are barred from such say concerns are specious, that cable creates problems faster than government can entering the cable business in areas they television is prey to the same kind of prob- deal with them, even if the government were serve, both by FCC regulations and the lems. of the hard -nosed regulatory type, rather Cable Act of 1984. The restrictions imposed Then, there is the desire for exclusivity. than one more inclined to let the market- on them by Judge Harold Greene in his "Having developed our own special pro- place sort out such problems. All of which continuing supervision of the breakup of graming services," said Amos Hostetter Jr., seems to be a case of deja vu. Cable televi- AT &T would bar the BOC's from entering chairman and chief executive officer of Con- sion once was the David fighting for a the business anywhere in the country. But tinental Cablevision Inc., in testimony be- chance to compete. Now some members of Pacific Telesis's reported interest in buying the fore Senate Antitrust Subcommittee, "is Congress seem to view it as the Goliath in Storer Communications' cable systems (see it unreasonable to want to maintain exclu- need of restraints. page 53) indicates the BOC's are prepared to sivity of our product ?" He said cable opera- Of course, cable television is served by make their move into cable, the hurdles in tors had spent millions of dollars in promot- lawyers and lobbyists regarded as among the their way be damned.

FCC yanks license of KQEC(TV) San Francisco Review board finds noncommercial practices: The charges have focused from ing unit and much other associated equip- licensee kept station off air the start, Rice said, on lack of local and ment. According to Tiano, the manufacturer to save money, not because of minority programing, minority employment promised the equipment by Nov. 5, 1979, technical problems it claimed questions, noncompliance with open meet- then informed KQED that it had sent the ing rules and, beginning in 1980, the charge equipment to another customer in more im- The FCC Review Board last week an- of misrepresentation that finally stuck at the mediate need. From then until delivery six nounced that it has turned down KQED Inc.'s Review Board. months later, he said, KQED wrote to and, on application for renewal of its license to non- The decision released last week focused a weekly basis, called the manufacturer, commercial KQEC(TV) San Francisco, find- on the period between Nov. 5, 1979, and pressing for a new delivery date, but re- ing the licensee "engaged in misrepresenta- May 29, 1980, when KQEC was dark except ceived only evasive and vague responses. tions which disqualify it from further for a December pledge drive. The station, in The Review Board found, however, that licenseeship of ch. 32." Although renewing letters to the commission, attributed the KQED Inc. budget deficits, not equipment - KQED Inc.'s licenses to KQED(TV) and KQED- shutdown to delays in delivery of new related problems, supplied the real motive FM, both San Francisco, and also noncom- switching equipment. "What is not includ- for keeping KQEC dark during that period. mercial, the decision overturns a 1987 FCC ed" in the Review Board decision, said The FCC had allowed the station to go decision granting limited renewal of 30 Tiano. "is a lot of testimony reported to dark before- between September 1972 and months to all three KQED broadcast proper- January 1977. According to the decision, ties. The U.S. Court of Appeals in Washing- the commission warned the licensee in 1975 ton last year ruled that the misrepresentation that the FCC "would no longer accept finan- charges warranted a hearing. cial difficulties as justification for continued The resultant Review Board decision, nonoperation," setting the 1977 deadline for adopted on April 18-14 days before its return to the air, which the station met. release last week-also granted a construc- Last week's decision pointed to several tion permit to Minority Television Project elements of evidence and testimony to justi- for a new noncommercial educational sta- fy its conclusions about what took place tion in KQEC's place on ch. 32, conditional after KQEC's 1977 return to operations. First, on MTP's showing financial ability. internal memoranda and staff testimony KQED Inc. said May 4 it "will aggressive- showed that, as early as October 1979, ly appeal the FCC's Review Board decision KQED studied cost savings "resulting from [and] continue to program and run KQEC." extending the KQEC shutdown." According "We will appeal," said Anthony Tiano, to the decision, KQED Inc.'s 1979 fiscal year KQED president and chief executive offi- ended Aug. 31, 1979, with a deficit of cer, "because we told the truth and the $200,000 and a projected operating deficit evidence is in our favor [and we] will pre- of between $500,000 and $1 million for vail." The appeal to the full commission, he fiscal 1980. These financial troubles, the said, must be submitted by early June. And decision implied, explain why KQED's board before it is all over, he added, the issue may of directors adopted in its 1980 budget a go again to the Court of Appeals. resolution including projections of David Rice, the lead petitioner against $140,000 savings due to deactivating the KQED and attorney for the California Public station. Broadcasting Forum, called that prospect a Tiano contends that the purpose of the certainty. The represents a forum number of resolution was to take advantage of the cost minority, educational and listener groups savings resulting from the already necessary since and 1977 has used Rice's New York darkening during the equipment replace- Law School media pro clinic bono services llano ment process. But the decision also pointed to litigate at both the FCC and in state [FCC Administrative Law] Judge [James to the testimony of KQED director of admin- courts, pressing for changes in KQED Inc. Tierney" concerning more than one switch- istration, Jennifer Belt, who said she partici-

Broadcasting May 9 1988 61 pated in development of the cost savings to make a detailed pre-grant financial show- tion. Rule said the division conducts such proposals and "knew the proposed deactiva- ing. But MTP has met FCC requirements so investigations only when the facts support a tion of KQEC was planned and presented far, said the Review Board, describing itself, legal theory of an antitrust violation and the solely as a deficit reduction action unrelated however, as "acutely aware there is no small investigation does not duplicate other ef- to the switcher replacement" (italics theirs). irony involved in removing the ch. 32 li- forts, "including those of the Federal Trade "Jennifer was intimately involved in the cense from the hands of one noncommercial Commission." And Rule said it was his budget process," Tiano said. "In fact no one licensee for reasons directly traceable to understanding that the FTC is looking into at [KQED Inc.] was more directly responsi- inadequate financial resources, and then the "circumstances surrounding the NFL - ble for the budget. In that role," he said, placing that same ch. 32 license in the hands ESPN agreement." Given its review, Rule "she would always have heard me talk about of an applicant which may tum out to be said, the antitrust division does not believe budget considerations" but would not have even less well financially endowed" (italics the facts "warrant inquiry" beyond that of been exposed to other technical discussions theirs). the FTC's. related to the switching equipment. Belt, he The FTC in October notified Senator said, left KQED for reasons not related to Howard Metzenbaum (D- Ohio), chairman KQEC's license renewal, and he does not ESPN NFL pact of the Antitrust Subcommittee, that the staff believe her testimony before Judge Tierney intended "to study the economic and legal was insincere. But, he said, it was Tierney, not exempt implications of the sale of broadcasting not the Review Board, who heard her testi- rights by professional sports leagues." The mony, as well as Tiano's response to it. Yet it from antitrust, notification came in a letter responding to was Tierney, said Tiano, who granted re- Metzenbaum's request for the FTC's views newal and the board which denied it. says Justice concerning the antitrust implications of the The decision also noted a December 1979 Sports Broadcasting Act on the NFL's con- program guide, distributed in November But department will not pursue tract with ESPN. Metzenbaum has yet to and sent to press three weeks before distri- matter since Federal Trade receive a report of the staff's analysis. bution, "all routine listings for ch. 32 are Commission is looking at deal It is not clear whether that study encom- inexplicably dropped on the January 1980 passes or is separate from the FTC's report- dates...clear, demonstrative evidence," said The Justice Department's antitrust division ed investigation that is said to involve an the board, that the decision to go dark was has concluded that the contract under which inquiry into Fox Television Stations Inc.'s made "considerably earlier" than Tiano's ESPN will carry 13 National Football allegations that ABC, CBS and NBC had Nov 2 letter to the FCC. And in respect to League games next fall is not exempt from conspired to assure ESPN the contract and the switching equipment itself, the decision the antitrust laws. However, the division has to exclude everyone else from consider- points to testimony from the station's chief decided against an investigation to deter- ation. ESPN is principally owned by engineer, as well as from Tiano himself, mine whether the contract violates those ABC. "that ch. 32 could have been kept on the air laws. It notes that the Federal Trade Com- by purchasing a relatively simple switcher mission is already conducting such an inves- ranging from $5,000 to $15,000 in cost or tigation. renting one at $75 to $250 a day. The division expressed its views in a INTV spells out "The manufacturer never openly said 'it letter sent by Assistant Attorney General will be six months,' " Tiano said last week. Charles F. Rule to Senator Arlen Specter (R- its case "Had I known it would be that long, I Pa. ), a member of the Senate Antitrust Sub- probably would have" looked into tempo- committee. Specter had requested a study to against cable rary equipment. determine whether the exemption in the "The sum and substance of this evi- 1961 Sports Broadcasting Act applies to Association prepares report arguing dence," reads the decision, "is that ch. 32 cable television. He was concerned about for protection for independents was taken off the air not for the reasons the possible desertion by professional sports against cable system dropping stated in KQED'S Nov. 2 [ 1979] letter to the of free, over- the -air television for cable tele- local signals and switching channels commission, but because of financial con- vision. And he contended that ESPN does siderations and the fact that ch. 32 was the not fall within the exemption that the 1961 Independent television's woes with the cable licensee's lowest priority." act accords the NFL in selling its games for industry were highlighted on Capitol Hill Also in question, from KQED's point of "sponsored telecasting." last week in a lengthy report called "Free view at least, is the financial viability of The 1961 act, which permits professional Television Under Seige: Typical and Illustra- Minority Television Project. Appearing be- football, baseball, hockey and basketball tive Case Histories of Anti -Competitive fore the Review Board in behalf of MTP was leagues to sell their games for broadcast Conduct by Cable Television Systems." The Booker T. Wade Jr., disputed president of without violating the antitrust laws, was Association of Independent Television Sta- Black Television Workshop, licensee of enacted in response to a court ruling barring tions, which prepared the document, is us- KEEF -TV Los Angeles; the commission the NFL from granting television rights to ing the data to argue for legislation that pulled the plug on that station last August, CBS on behalf of all teams in the league. would require cable operators to carry local charging construction permit violations, and Rule said Congress in 1961 could not have broadcast signals (must -carry rules) and is currently reviewing petitions by a former anticipated the changes in technology and in would protect those signals from being BTW board member including allegations the marketplace that make the ESPN con- moved by a cable system to a slot other than of mismanagement and misrepresentation tract possible. Rule said the term "sponsored their on -air channel without their permis- by Wade (BROADCASTING, DeC. 28, 1987). telecasting" was intended to distinguish be- sion. It was released in anticipation of the Last week's decision addresses another tween advertiser -supported programing and House Telecommunications Subcommittee's misrepresentation charge: KQED'S allegation viewer -supported, or pay, programing. cable oversight hearing on Wednesday, May that MTP Secretary Bonnie Asano's signa- ESPN draws its support from both sources. 11, and sent to subcommittee members and ture was forged on MTP's permit applica- But, said Rule, the division's view is that the FCC. tion. The decision concurs with Judge Tier - ESPN's carriage of the NFL games does not Examples of cable carriage and channel ney's earlier conclusion that "little more qualify as "sponsored telecasting." shifting problems experienced by more than occurred in affixing the signature of MTP's Still, he said, that does not mean that the 30 independent stations are cited in the doc- Secretary than [Asano] was called away on contract -under which ESPN will carry ument. Also contained are specific letters an emergency with instructions to have her four preseason games, eight Sunday night from those stations recounting their dealings signature placed on the application if she did games during the season and the Pro with cable. And INTV includes letters from not retum." Bowl-necessarily is "presumptively un- consumers and cable opertors to provide an affadavit MTP has also not yet verified startup lawful." It means, he said, only that the more background. There is New funding from either NTIA or an unnamed contract is subject to the antitrust laws. signed by Mrs. Muriel Henle Reis of "consumer California state agency, nor has it been able But the division will not pursue that ques- York City intended to document

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The People Who Can Say "Yes" Read Broadcasting.Iî The News Magazine of the Fifth Estate

1705 DeSales Street, N.W. New York: 630 Third Avenue, 10017 Washington D.C. 20036 Hollywood: 1680 North Vine Street, 90028 Telephone: (212) 599 -2830 Telephone: (202) 659-2340 Telephone: (213) 463 -3148 dependence on cable for access to broadcast programing." Reis also happens to be vice president and counsel for Fox Television's independent WNYW(TV) New York. a INTV President Preston Padden was mak- a- g ing the rounds with the document; he was slated to meet with 17 of the subcommittee's 25 members last week. Padden is also testi- fying at the hearing. WGRZ(TV) Buffalo, N.Y. Sold by GRZ Acquisi- be worth $2 million (see "In Brief," May 2). In the preface, INTV says it is responding tion Corp. to Tak/WGRz Inc. for $100 million. WHME is on 92.5 mhz with 50 kw and antenna to cable's challenge to develop a record Seller is owned by TA Associates, Boston - 480 feet above average terrain. Broker: supporting the need for must carry and chan- based investment banker; Robert Smith, own- Americom. nel repositioning "regulations or laws." But, er of Birmingham, Mich. -based group of five Kamm) Topeka, Kan. Sold by Kansas TV's, and Inc., New York -based group of continues the preface: "Unfortunately, the SJL State Network Inc. to SJL Inc. for approximate- six TV's owned Lilly. Lilly is also only way to make our case is to describe by George ly $12 million. Seller is subsidiary of George C. buying five TV stations from Gene and WIda cable misdeeds. However, it is not our pur- and Wilda Gene Hatch Stations, Salt Lake Hatch (see "Changing Hands," April 4, and pose to the cable industry. It is not our City -based group of three AM's, three FM's 'bash' below). Buyer is subsidiary of STX Communi- view that cable operators are bad people. and six TV's owned by George and Wilda cations, Vienna, Va. -based group of one FM Hatch. Buyer is New York -based group of six Rather, the misdeeds cited herein are the and four TV's principally owned by Sharad K. natural and inevitable consequences of ca- TV's principally owned by George Lilly It Tak. Tax certificate is involved. WGRZ is NBC bought four other Kansas State Network TV ble's dual role as both the distributors of, affiliate on channel 2 with 100 kw visual, 20 kw to, broadcast programing." stations from Hatch last month (BROADCASTING, and competitors aural and antenna 1,000 feet above average April 4) for $40 million -$45 million and is princi- to INTV, certain stations, such According terrain. Broker: Howard E. Stark. pal in seller of WGRZ(TV) Buffalo, N.Y. (see were to as KUTP-TV Phoenix, asked pay above). KSNT is NBC affiliate on channel 27 KMJG(FM) Houston and KMJM(FM) St. Louis $25,000 per year for five years to Times with 912 kw visual, 138 kw aural and antenna Sold by Keymarket Communications to Noble Mirror Cable for carriage rights. "In many 1,050 feet above average terrain. Broker: Communications for $81 million. Price other cases, carriage was not offered -at for Sandler Associates. any price," wrote INTV. INTV blames these Houston station was $65 million, new record carriage problems for contributing to "the for FM stand -alone (see in Brief," May 2). WCAY -TV Nashville Sold by TVX Broadcast KMJO is 102.1 with financial difficulties of the 23 independent on mhz 100 kw and anten- Group to Southwest MultiMedia Corp. for $5.8 na 1,720 feet above average terrain. KMJM stations that have filed for bankruptcy." The is million. Seller is Virginia Beach, Va. -based on 107.7 mhz with 100 kw and antenna 320 group of 12 TV's headed by Gene Loving, association also makes a pitch for subcom- feet above average terrain. Broker: Black- chairman and John Trinder, president, the lat- mittee support of a measure 4239- -H.R. burn & Co. ter succeeding Tim McDonald (see "Top of the Bryant (D -Tex.) that would offered by John Week "). Buyer is Houston -based group of four a com- condition a cable operator's right to WNME(FM) Toledo Sold by Osborn Communi- TV's principally owned by Billy Goldberg and its of pulsory copyright license on carriage cations to Noble Communications for $19 mil- Lester Kamin. WCAY-TV is Fox affiliate on chan- l7 local signals. lion, including Muzak franchise estimated to nel 30 with 5,000 kw visual, 500 kw aural and antenna 1,415 feet above average terrain.

KKVK -FM Little Rock, Ark. Sold by Snyder Corp. to Shepard Communications for $6.5 million. Seller is owned by Ted Snyder, former National Association of Broadcasters joint board chairman. It also owns KARN(AM) Little PREMIER BROADCAST GROUP, INC. Rock. Buyer is owned by John Shepard, who also owns WWKI(FM) Kokomo, Ind. KKYK -FM is on 103.7 mhz with 100 kw and antenna 1,510 feet above average terrain. Broker: Americom.

KKSN(AM) Vancouver, Wash., and KKSN -FM $7,800,000 Portland, Ore. Sold by Clyde Hamstreet, trustee, to Heritage Media Corp. for $5,750,000. Seller is trustee in bankruptcy for Fort Vancouver Broadcasting Corp., which has no other broadcast interests. Buyer is Corporate Restructuring Dallas -based group of four AM's, three FM's Acquisition Financing and six TV's headed by Jim Hoak, chairman. KKSN is on 910 khz full time with 5 kw KKSN -FM is on 97.1 mhz with 100 kw and antenna 980 feet above average terrain. Broker: Ameri- The undersigned acted as financial advisor com. to Premier Broadcast Group, Inc. and arranged KGAM(AM )-KEYN(FM) Wichita, Kan. Sold by for the private placement of the notes. Long -Pride Broadcasting to Rick Torcassso for $4,430,000. Seller is principally owned by Jim Long and has no other broadcast inter- ests. Buyer is former operations manager of WJMI -AM -FM Cleveland. KoAM is on 1410 khz Biic1Kr3u RN with 5 kw day and 1 kw night. KEYN is on 103.7 mhz with 100 kw and antenna 860 feet above CAPITAL MARKETS average terrain. Broker: Americom. WMSP(FM) Harrisburg, Pa. Sold by Market BLACKBURN & COMPANY, INCORPORATED Square Presbyterian Church to New Barnsta- ble Corp. for $4 million. Seller is headed by 20036 ATLANTA, GA 30361 CHICAGO, IL 60601 BEVERLY HILLS, CA 90212 WASHINGTON. D.C. Samuel R. Simpson, president. It has no other NW 400 Colony Square 333 N. Michigan Ave. 9465 Wilshire Blvd. 1100 Connecticut Ave.. is currently non- 1202) 331 -9270 (404) 892-4655 (312) 346-6460 (213) 274 -8151 broadcast interests. Station commercial operation on commercial chan- nel. Buyer is Waltham, Mass. -based group of two AM's and six FM's principally owned by

Broadcasting May 9 1988 64 Albert J. Kaneb. WMSP is on 94.9 mhz with 50 kw and antenna 700 feet above average ter- rain. Broker: Americom. KLMS(AM)-KFMO(FM) Lincoln, Neb. Sold by Woodward Communications to Midwest Com- munications for $2.8 million. Seller is Du buque. Iowa -based group of three AM's and three FM's and publisher of 11 newspapers in four states. It is headed by William R. William- son. Buyer is Green Bay, Ws. -based group of U.S. news programs offered overseas four AM's and four FM's owned by D.E. Wright.

KLMSis on 1480 khz 1 with 5 kw day and kw TBS, NBC in talks with NBC have been approached by Britain's night. KEMO in on 109.1 mhz with 100 kw and European satellite services; direct broadcasting satellite service to pro- antenna 1,200 feel above average terrain. other networks also offering vide news product for its news and events Broker: Frank Boyle & Co. programs for international sale channel. WCNL -AM-FM Newport, N.H. Sold by Sugar lhrner's talks with Superchannel, a gen- River Broadcasting Inc. to Bruce M. Lyons Ted limner has been in negotiations with the eral entertainment, satellite -to -cable service and his wife, for Susan, $750,000. Seller is European satellite service Superchannel, that carries programing from Britain's inde- principally owned by Phillip M. Lowe, who and both Turner's Cable News Network and pendent TV channels and the British Broad- also owns WHIM(AM) Providence, R.I., and re- cently sold WCOU(AM)-W YU(FM) Lewiston, Me. (BROADCASTING, April 11). Buyers are horse breeders from South Ryegate, Vt., with no other broadcast interests. WCNL is daytimer on 1010 khz with 250 w. It holds CP for 1020 khz with 6.5 kw WCNL -FM is on 101.7 mhz with 3 kw and antenna 2,006 feet above average ter- rain. Broker: Kozacko- Horton Co. KWPL(FM) McKinney, Tex. Sold by Oaks Heller Financial, Inc. Broadcasting of Texas to Radio Plano Inc. for $500.000. Seller is owned by Max W. Wells, who has no other broadcast interests. Buyer is principally owned by Marcos Rodriguez, who also owns KSSA(AM) Plano, Tex. KWPL is on is pleased to formally announce the expansion of its 95.3 mhz with 3 kw and antenna 400 feet above average terrain. Ktor(FM) Lebanon, Ore. Sold by Stereo Broadcasting to Spotlight Media Corp. for $410,500. Seller is owned by Colene Ingra- ham and family, Media Business Division who also own KUKI(AM) -KIAH(FM) Ukiah, Calif. Buyer is principally owned by Michael C. Gelfand and Richard Mack. It also owns KTTM(TV) Flagstaff, Ariz. KIOY is on 103.7 to serve the senior debt and mhz with 53 kw and antenna 380 feet above mezzanine financing average terrain. Broker: Broadcast Media As- needs of media companies including: sociates/William A. Exline Inc. WZAM(AM) Norfolk, Va. Sold by James River Broadcasting Corp. to Hampton Roads Radio Inc. for $400,000. Seller is owned by Barbara broadcasting Benns, who has no other broadcast interests. cable television Buyer is owned by Peter V. Gureckis and Steven Brisker. Gureckis has interest in newspapers WDER(AM) Derry, N.H., and WBZE(AM) Indian publishers Head and WPVG(AM) Boonsboro, both Mary- land. Brisker and Gureckis also have interest cellular in WJGR(AM) Jacksonville, Fla., and WCTG(AM) other media Columbia, S.C. WZAM is daytimer on 1110 khz with 50 kw WSUZ(AM) Palatka, Fla. Sold by Wsuz Inc. to Slevans Communications for $300,000. For more information please contact Seller is owned by W. Don Sports, who also owns WCLA -AM -FM Claxton, Ga. Buyer is owned by Lyle R. Evans and Wayne Stenz, who also John Shemancik 312 621 7619 Bart Schneider 312 621 7643 own KIID(TV) Huron, S.D., wRS -AM -N Mayville Doug Zylstra 312 621 7638 Jett Kilrea 312 621 7806 and KFKO(FM) New Holstein, both Wisconsin, and HNPR(AM) Avon Park, Fla. Wsuz is daytimer on 800 khz with 1 kw. Broker: Hadden & Associates. Kznc(AM) Milwaukee, Ore. Sold by 1010 Broadcasting Inc. to Daytona Group of Or- Heller Financial egon Inc. for $250,000. Seller is owned by A Subsid ary of The Fuji Bank, Limited John E. Grant, who has no other broadcast interests. Buyer is Waterbury, Conn. -based Daytona group of six AM's and eight FM's principally owned by Norm Drubner and Carl Como. KZRC is on 1010 khz with 3 kw and antenna 198 feet above average terrain.

Broadcasting May 9 1988 Rr. downplay its agreement in principle to allow 'Trivial pursuits.' Senator Bob Dole (R- Kan.), whose campaign for the Republican presi- many of its regular news shows, including dential nomination began brightly but ended in frustration about a month later, lashed out at World News Tonight and Nightline, to air on the media coverage of his campaign. "It's a shame the media can't keep up with the people," Anglovision, the European satellite -to -hotel as Dole said in a statement entered in the Congressional Record. "What I witnessed generally service planned for launch early as this on my own campaign plane was an aircraft filled with reporters who became each other's summer (BROADCASTING, May 2). The deal best audience. It was an ultra -insider's game of gossip and nit -picking that turned presiden- is essentially a license agreement, with ABC tial campaign coverage into 'trivial pursuits.' " Dole acknowledged that he had not run a refraining from taking an equity position in perfect campaign and that he had made mistakes. But, he said, "I just wish I was hounded Anglovision, as did NBC. Vitale, director of internation- I ABC's Bill on the federal deficit as I was on my staff. just wish I was interrogated about American al television sales, said the company is also agriculture as I was about fund -raising. I just wish my voting record was as thoroughly scrutinized as were my wife's personal finances. It was my loss, but more so the American looking at ways to reach home viewers voters'." around the world directly, and has talked with both broadcasters and satellite ven- tures. casting Corp., come in the wake of owner- of some day offering an international satel Vitale said the company could try to sell ship changes at the channel. The UK's lite entertainment service. its flagship news product for broadcast air- Virgin Group has bought out the shares of Ross confirmed, however, that the com- ings overseas, as CBS does with its Evening several British TV companies and now pany has been approached by British Satel- News on Canal Plus in France, Tele Monte holds 45% of Superchannel, along with lite Broadcasting (BSB), a several- hundred- Carlo in Italy and Tokyo Broadcasting in British broadcasters Granada, Anglia and million -dollar DBS venture scheduled to go Japan. Yorkshire. on air at the end of 1989. CBS, which is close to an agreement to Turner executive Robert Ross, who heads NBC's Edward Planer, vice president of bring Evening News to another European CNN International in London and is under- news, Europe, said that since being ap- broadcaster, was at MIP -TV in Cannes, stood to be handling the negotiations, would proached by BSB, NBC has submitted a France, last week, looking for markets for neither confirm nor deny any discussions request for tender to provide the satellite repackaged news product from the States. with Superchannel or whether the discus- service's Now Channel with news program- Two potential offerings are Eye on Science, a sions center on an ownership equity for ing. NBC recently dropped out of a separate weekly half -hour compilation of medical 'Rimer or on providing news or entertain- deal to take its news shows to European news from the network, and a one -hour ment services. hotels through satellite venture Anglovi- weekly version of Charles Kuralt's "On the CNN has for several years been market- sion. Road" pieces. air ing its 24 -hour news channel internationally BSB had originally planned to news NBC is looking at repackaging its news Tele- on a Eutelsat satellite, with penetration programing provided by Independent product in an expanded form for a co -pro- throughout much of Europe in cable systems vision News, a British news organization duced offering, Globe TV: A Ticket to the and hotels and as a video news service to backed by Britain's commercial TV broad- World. The show, a mixture of stories on broadcasters. Turner also has held on to the casters, but that agreement collapsed earlier culture, adventure, music, sports and English -language satellite movie rights to its this year. events, was shown at MIP -TV in pilot form extensive MGM film library in anticipation ABC, meanwhile, continued last week to with short pieces produced by Italy's Retel- talia, France's TFI and NBC. The network is looking for co- production participation from an Australian broadcaster and is court- ing West Germany's ZDF network, Britain's Sncm IN THE NATION Granada TV and Japan's NHK as partners in the project. Globe TV will be offered to the co- produc- NOT BAD FOR THREE GUYS IN TEXAS. ing partners with an additional license fee, with the pilot commitment followed by five In 1987 Norman Fischer & Associates ranked 6th in hour -long shows in 1988 and a weekly series the nation in total radio and television sales transac- in 1989. A half -hour version could air in the well. volume U.S. as tions and 15th in the nation in total sales' Another news product being offered inter- Some of these sales included: nationally is GTG's USA Today: The Televi- sion Show, being sold starting at MIP -TV by Fremantle International. Fremantle's Paul WYNK (AM /FM) Baton Rouge, IA 8,000,000 Talbot would not provide specific sale infor- KAMI (FM) Tulsa, OK 7,000,000 mation, but said an agreement to carry the show had been reached in Australia and that KIM (FM) Colorado Springs, CO 3,900,000 two Japanese networks were bidding for it, KRNN (FM) San Antonio, TX 1,000,000 UK's BSB had made an offer and negotia- WEAN (AM) Clearwater, FL 700,000 tions were scheduled with a French broad- caster. He said potential buyers were attract- NV 600,000 KEZD (AM) Las Vegas, ed less by the promise of another news program than by a show that would report on popular culture in the U.S. and around the world. U.S. business news programing is also being offered on the international market by International Broadcast Systems, which is NF&A selling The Wall Street Journal Report. Fi- Norman Fischer & Associates, Inc. nancial News Network's Business This distributed by Viacom in the Media Brokerage Appraisals Management Consultants Morning, being U.S., hasn't yet been offered internationally, 1209 Parkway Austin, Texas 78703 (512) 476 -9457 but Viacom's Arthur Kananack said at MIP - TV the company had been approached about distri- 'Paul Kagan's Broadcast Broker Rankings, 1987. the show and may consider overseas bution.

Broadcasting May 9 1988 ca Production community to set its own stage

Three -day meeting geared to with what they asked," said Stanco. be there," said Isaac Hersley, vice president, teleproduction industry debuts An opportunity to meet more closely with marketing and product planning, Chyron in June in LA: postproduction the teleproduction community was the reas- Corp., Melville, N.Y. The ITS show firms feel subject matter isn't on given by Sony Corp. for its participation "matches our product distribution," he said. dealt with in any other arena in the ITS / NAIPE conference. "At NAB we Chyron may introduce enchancements to had all of the equipment there and you could some of its existing products, but will not Production and postproduction studios will see it but there really isn't much opportunity show anything new in Los Angeles. "The get special attention -which those groups to discuss things and there is no formal ITS people said, 'Why don't you hold back claim has not been received at the National presentation. [At ITS] it will be the other some equipment releases from NAB and do Association of Broadcasters annual conven- way," said Jeff Cohen, Sony product man- it for us ?' " Hersely said. The company tion-at a trade show starting June 25. ager for high- definition television equip- declined because the society could not guar- About 2,000 to 4,000 people and 60 exhibit- ment. antee that studios would be more likely to ing companies are expected to attend the Sony will hold a demonstration and semi- buy at ITS than they were at NAB, he said. three -day International Teleproduction Con- nar on HDTV production at the Westin Bon- Chyron was among many production -relat- ference and Exhibition which will be held at ed companies to post record traffic and re- INTERNATIONAL the Los Angeles Convention Center. A two- cord sales at NAB 1988. year-old organization, the International Tele- TELEPRODUCTION SOCIETY A number of other important companies production Society (ITS), is sponsoring the will be among the approximately 60 exhibi- event with NAIPE International. tors, including Panasonic, Dynatech, Abe - ITS was formed in April 1986 to provide kas, BTS and 3M. However, as Grass Val- support to production and postproduction ley's Johnson said, "There are several key studios, according to the organization's ex- ones that are not going to participate." Con- ecutive director, Janet Luhrs. It is an inter- spicuously absent will be Ampex Corp., national organization that grew out of local- Where Redwood City, Calif., which is sending only ly based groups, such as the Video its magnetic tape division and not its audio - Production Association, New York. video systems division which introduced the ITS members are "for the most part small Creativity VPR -300 D -2 composite digital videotape businesses from around the world that are machine at NAB. Besides its HDTV exhibit responsible for the products that you see on and Technology at the Westin Bonaventure, Sony, which also television, Luhrs said. "Our average mem- introduced a D -2 VTR at NAB, will not be ber has approximately 3.5 edit suites with participating in ITS. But Luhrs did not be- some additional activity in their facility' lieve that the lack of equipment for the new such as computer graphics and special ef- digital format would hurt the show. "A num- fects. They also represent studios with aventure hotel, near the convention center. It ber of people have seen what the Ampex sound stages for commercials or program will be done on a much smaller scale than a machine can do and what the Sony machine productions, have telecine operations, com- similar high- definition display at NAB can do. The situation now is to figure out mercial and program duplicaters, and com- where Sony unveiled its entire HD equip- how it interfaces with other pieces of equip- panies that do videotape standards conver- ment line. The latest Sony camera will be on ment that are already in the marketplace," sion among NTSC, PAL and SECAM. display with a high- definition character gen- she said. According to Luhrs, the NAB conven- erator and a projector system that will run a The most important issue of the confer- tion, although "it is a showcase for an enor- series of HDTV productions through the ence will be digital video standards, Luhrs mous amount of teleproduction equipment, three days. But the main attraction, Cohen said, "where everybody's going and how it is also a showcase for broadcasting equip- said, will be a 90- minute demonstration and soon they have to get there." A number of ment and radio equipment which is of no discussion Sony will hold throughout the problems face studios as they enter the digi- interest to the teleproduction community." conference. Sony has also scheduled a tal world, most of them financial. Studios Also, she said that "NAB traditionally has roundtable discussion on HDTV "with ex- must decide whether to invest in D -2 ma- not held any conferences or any meetings perts from our side and users from the other chines or in the more expensive component that were meeting the concerns of the tele- side," Cohen said. digital D -1. But either way, it is a costly production industry." According to Luhrs and many of the man- conversion. "It's one thing if you're starting Postproduction firms "felt that this par- ufacturers exhibiting, the production and from scratch, but if you've been in operation ticular subject matter wasn't dealt with in postproduction member of ITS were most for a while, you're talking about millions any other arena and they wanted to get one- interested in the creation of another trade and millions of dollars," Luhrs said. on -one with the manufacturers as opposed to show. "Obviously, it is a great expense to us, Tape formats, tape and film editing, TV standing 16 lines deep at NAB," said ITS's and the manufacturers ... were hesitant to audio, computer graphics and animation and Susan Stanco, who is organizing the confer- have another show, to say the least," said HDTV will be some of the ITS conference's ence. Bob Johnson, corporate marketing manager, technical session topics. NAB and other conventions do not have Grass Valley Group, Grass Valley, Calif. But As for the future of the ITS /NATPE gath- many production and postproduction techni- he said that many companies believed that ering, Stanco said that, "dependent on how cal sessions, she said, and studio company their presence at the new exhibition is neces- this one goes...we anticipate that it will be representatives have little time to meet with sary because teleproduction is "a very im- an annual event." Manufacturers also seem manufacuturers on the busy NAB conven- portant industry..and of growing impor- to be taking a wait- and -see attitude. Said tion floor. "What we've done is not to re- tance, so we have to be very careful and Chyron's Hersley, "We hope the show works place anything, or to depose anyone, or to make sure that we satisfy them as much as out and we're going in there with an open say anything negative. All we're doing is we can." mind. We're optimistic. After the show, listening to our membership and complying "If our competitors are there, we have to we'll have to reassess what it looked like. "

Broadcasting May 9 1988 67 Network TV Northeast m Sy- $2.5MM cash BRIAN E. COBB 202 -785 -4333 No mask interference would have occurred because mandatory terrain shielding was not taken into ti Although the FCC's establishment of the account, Larson said. In approving the National Radio Systems Committee's audio Mass Media proposal, FCC Chairman that "the SW Class C standards as mandatory guidelines for AM Dennis Patrick emphasized radio stations is desirable, the RF mask burden will be on the applicant seeking the 1st. Book standard recently approved by the NRSC waiver to make a showing that there will be Number 3 in Mkt. should not be made mandatory. That was no interference." He said the commission's Michael Rau's (National Association of action will "get some sorely needed service $1.5MM /liberal terms Broadcasters vice president, science and into the western portion of the United technology) message at a meeting of the States." J. RAYMOND SCHONBAK FCC's Radio Advisory Committee. 214 -869 -7643 Rau was reacting to statements made at Propagation plan the NAB convention by Mass Media Commenters, most of them consulting ti Bureau Chief Alex Felker (BROADCASTING, engineers, were in favor of an FCC Aprii 18). Felker indicated that the FCC will proposal to replace the current method of SE Flamethrower soon initiate a rulemaking in response to predicting the propagation of FM and TV NAB's request to make the NRSC audio Tallest C - 10 x c/f There were some disagreements standards mandatory. The voluntary audio stations. with the particular method the FCC $2.8MM /terms standards, approved by the NRSC in suggested. Propagation predictions must January 1987, would reduced adjacent - be submitted to the commission with new RANDALL E. JEFFERY channel interference by limiting audio AM station applications and requests for 407-295-2572 bandwidth to 10 khz and providing a preemphasis curve for a complementary facilities changes. In February, the FCC proposed the ti deemphasis in AM receivers. of an algorithm (system of A second voluntary NRSC standard, a designation for computer programs to radio frequency (RF) mask, was approved calculation) No. Calif. the propagation of FM and TV just before the NAB convention. When determine stations. Those calculations have been FM /AM announcing a probable rulemaking on the graph paper in the past. More Very audio standards, Felker also expressed a outlined on Profitable reports using computer willingness to start a proceeding on the rapid and accurate $1.2MM /$400k down have nearly replaced that second standard. The RF mask "is still a software commission, a very tentative thing" and "there is no need method. According to the ELLIOT B. EVERS single algorithm for the software at all" for the FCC to make it mandatory, approved 415-391-4877 will result in speedier processing of Rau said at the advisory committee In its CBS Inc. meeting. The standard, he said, was based applications. comments, that "commission time, effort and ti on measurements with spectrum observed resources diverted to this task from analyzers. He said that in the future the are other areas whère they are needed more." A discrete, intelligent NRSC may well revise the RF mask A standard algorithm, according to according to measurements done with brokerage service with over General Corp. (CGC), splatter monitor technology. The first Communications in radio and consulting engineers, "is a $365,000,000.00 splatter monitors were introduced during Encinitas, Calif., in the right direction, [but] it does not television sales. this year's NAB exhibition by Delta step far What is also needed, CGC Electronics, Alexandria, W. At $2,150, go enough." is standardized software "or a Delta's splatter monitor costs about a tenth claimed, mechanism for officially endorsing of the price of a spectrum analyzer and RADIO and TELEVISION BROKERAGE by the private sector." would be much more affordable for AM software created FINANCING APPRAISALS Lohnes & Culver, a Washington stations. engineering consultancy, said: "Different gets terrain shielding computer systems using different software LPTV operating systems executing the FCC The FCC, during its April meeting, Fortran code or that code translated to established a new policy to allow another language might treat mathematical applicants for low -power television stations floating point operations with subtle to use terrain shielding data to show that differences and /or use different degrees of they will not cause interference to existing precision." television stations. Terrain shielding is the Before the comment deadline of April 18, blockage of a signal by mountains or other a request by the Association of Federal natural barriers. When LPTV service was Communications Consulting Engineers MEDIA VENTURE established in 1982, the FCC decided not (AFCCE) for a 90-day extension was turned to use terrain shielding when considering down. AFCCE claimed that more time was PARTNERS applications because "there were no needed to fully examine the proposed universally accepted prediction standards algorithm. In denying the petition, the FCC's WASHINGTON, DC from which to evaluate terrain shielding Mass Media Bureau said more time was ORLANDO DALLAS said the Mass Media Bureau's not needed because the information SAN FRANCISCO claims," Keith Larson. contained in the proposal was "sufficient to Since then, many LPTVapplications have permit interested persons to study the been rejected in cases where no theory and methods of the proposed

Broadcasting May 9 1988 68 algorithm, and to write computer programs that should be considered when deciding now with respect to power and antenna that implement it." to standardize a system. Chief among them height for stations located near the AFCCE, in its comments, complained was the need for Canada and Mexico to Mexican border. We do not need to create a that its test results of the algorithm were not adopt the same algorithm simultaneously similar situation with regard to Canada," complete and listed a number of questions with the U.S. "There is sufficient confusion AFCCE said.

Ron Hull to leave CPB Quits Program Fund director job er this year raised the possibility of Hill Films producer, Frederick Wiseman, who, for KUON -TV Lincoln, Neb.; action in favor of independents (BROAD- along with Sapadin, testified before the Sen- independent producers renew call CASTING, March 21). (The two groups met ate in March, for expressed a different view of revision of show selection process most recently April 28 and 29 in Washing- the departing director. "I hope the [CPB] ton, and no further meetings are scheduled, board will use the occasion to rethink the CPB Program Fund director Ron Hull has said coalition co- chairman, Larry Sapadin.) role of the program fund and appoint some- announced that he will rejoin noncommer- That Hill action could come in the form of one with stature and experience to run it. I cial KUON -TV Lincoln, Neb., as station man- Representative Ed Markey's (D- Mass.) defi- didn't feel Hull fit that bill," he told BROAD- and as ager Nebraska Educational TV Net- nition of "independent producer" which ex- CASTING. work associate general manager beginning cludes independents answering to executive "Administrative experience is only part of next July 18. He began his television career producers of public station consortia or se- the requirement," Wiseman said. Hull's re- with the station in 1955 and served as NETV ries like WGBH -TV Boston's Frontline series, placement must have experience "not just program manager from 1963 to 1982, the which airs the work of independent docu- making decisions about what goes on the air, year he joined CPB in his present position. mentary producers. but in production...someone who under- He will also become a journalism professor If the definition remains in Markey's stands the mechanics. [Hull] is a bureaucrat, at the University of Nebraska -Lincoln, pending CPB authorization bill, said Hull, and he was operating in a pocket of auton- KUON -TV licensee, upon his return. CPB funding of series like Frontline would omy," Wiseman said. Hull said that highly publicized criticism no longer count as the "substantial" support Although he speculated that Hull "prob- of the Program Fund's "Open Solicitation" of independents already mandated by Con- ably didn't take kindly to" the reorganization process by independent producers had "no gress. Money rerouted directly to indepen- at CPB, Wiseman agreed with Sapadin that bearing whatsoever" on his resignation. He dents, he said, "could destablize some major it is reorganization of the Program Fund said that the process of regaining university series to the point where it could kill them" itself that is needed. "The way it works now, tenure began six months ago. "I'm doing at a time, he said, when "we have to nurture nobody's responsible" for deciding what what I really want to do," he said. PBS prime time." programs get funding, Wiseman said. "The Hull declined comment, however, on Sapadin, who characterized the talks as focus on political pressure ought to be on whether he was swayed by a March "on 1988 hold...unresolved," said his coalition's accountability. Levels of insulation [be- reorganization at CPB, giving the CPB sen- agenda still calls for creation of "a new tween the program director and CPB board ior vice president and president new veto program funding entity" other than the Pro- members] don't insure that won't power over people his program funding decisions. gram Fund. "We didn't name names" in cave in." (The restructuring was intended, CPB testimony before Congress in March, he Describing himself as an "advocate" of said, to further insulate Hull from any because politi- said, the problem at CPB "is more independent producers, Hull said he be- cal pressure from CPB board members, but systemic than personality -related." With or lieves "the argument is really between film- many observers have seen it as undercutting without Hull, he said, the Program Fund makers and broadcasters." The militant in- Hull's authority.) "has not been conducive to letting in outsid- dependents do not seem to understand, he CPB and The National Coalition of Inde- ers." Saying he did not know of any pres- said, the journalistic, public affairs, com- pendent Public Broadcasting Producers sure on Hull to depart, Sapadin added: "I munity and license renewal standards and have been meeting regularly wish to iron out him well." responsibilities incumbent upon broadcast- problems since congressional hearings earli- Independent Boston -based Zipporah ers.

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Professional sports on scrambling schedule. When Houston - encrypted. based Home Sports Entertainment scrambled backhaul and distribu- As of April 30, MLB had installed 15 of 24 scramblers and 200 of tion feeds for coverage of the Dallas Mavericks -Houston Rockets nearly 300 descramblers under this year's plan to encrypt broadcast- National Basketball Association playoff series late last month, it may ers' signals. But if all signals are to be secured, MLB still needs have tipped the last domino in Major League Baseball's efforts to regional cable sports channels. which are also rights holders to a completely secure all its rightsholders' satellite transmissions. majority of MLB teams, to scramble feeds that this season are not Using General Instrument's Videocipher II encryption system, HSE encoded. Those cable networks had little motivation to scramble their began scrambling all its distribution feeds April 18, but the NBA feeds as long as off -air broadcast transmissions in the clear could be playoff marked the first scrambling of backhaul as well, meaning there picked up at no charge by NRO owners. Once the 20 -city broadcast are no unscrambled signals for backyard dish (TVRO) owners or encryption system is in place and operating (it is still on schedule for others to "steal," said HSE President Ed Frazier. HSE offered the early June, said Hughes Television Network President John Taglia- Mavericks -Rockets games to NRO owners and cable operators as ferro), the cable channels may also choose to invest in scrambling. pay -per -view events. With scrambling equipment in place at HSE - With a "completely" secure signal (except for pirated reception), the rights holder to both Texas NBA teams, two MLB teams, the Texas league and the rights holders can control NRO subscriptions. Rangers and Houston Astros -any of HSE's signals can now be MLB may have succeeded in breaking the "chicken or egg" situa-

Broadcasting May 9 1988 69 tion by scrambling the broadcasters first, said Tagliaferro. launched within the next few weeks aboard an Arianespace rocket. Twenty -seven percent of the nation's TVRO subscribers are in HSE's Last month, the United Kingdom opened its market to international region, said Frazier, who added that discussions with other regional satellite service, which PAS expects to provide. The PAS announce- cable sports networks indicated they would follow HSE's lead. Z- ment came in the same week that the Orion Network Systems and Channel, Los Angeles Dodgers and Angels rights holder, also began British Aerospace disclosed a collaborative agreement to build, VC -II scrambling more than a month ago. If others follow VC-II launch and operate a trans -Atlantic satellite service (BROADCASTING, precedent, however, MLB's plans may hit a snag, said Frazier: Broad- May 2). casters who are using VC -I say it is not within the industry "main- Bite of the apple. Los Angeles -based IDB Communications contin- stream" or compatible with VC -II. ued making inroads into the video satellite transmission business with HSE's action may also be the first domino in nascent NBA and purchase of three more transmit -receive earth stations (two C -band National Hockey League plans to scramble coverage of their games and one Ku -band) from Teleport Communications last week, creating by as early as next season, according to NHL broadcasting director, IDB's first permanent, full -time video stations among 11 it now owns at Joel Nixon. Scrambling is on the agenda for NHL meetings next the Staten Island, N.Y., teleport. month, he said. Dealer -friendly. As part of its "Magical Month of May" promotion North American- Scandinavian link. Pan American Satellite and effort, Viacom Satellite Networks is offering a new dealer-only toll -free Comvik Skyport AB, an independent communications company oper- hotline and instant, over-the -phone $55 rebates to satellite equipment ating within Sweden, have disclosed plans to undertake consultation dealers who place customer annual subscriptions to Showtime, The with Intelsat to link North America and Scandinavian countries with Movie Channel and Extraview Viacom is offering a catalogue of other specialized satellite services. The Swedish company provides mobile rebates and gifts to dealers for sales of other Viacom packages and telephone, pay phone and personal message services over its own sales achievements. The hotline will be available by May 1, said radio network. And by joining PAS in Intelsat consultation, it signals its Viacom vice president for market development, Tola Murphy- Baran. intention to use the PAS satellite to serve the trans -Atlantic needs of its Additionally, Viacom is teaming with superstation WIBS(N) Atlanta customers. PAS has already completed Intelsat consultation to link satellite distributor, Tempo Development, to offer TYRO consumer U.S. and Peru, and is prepared to provide spot and regional service in information over each organization's already established toll -free Latin America and the Caribbean. PAS's PAS I is expected to be phone numbers.

ßór t. e Records

As compiled by BROADCASTING April 27 WAMJ(AM) South Bend. IN (BAPL880420EA; 1580 Head and WPVG(AM) Boonsboro. both Maryland. Briske and Gureckis also have interest in WJGR(AM) Jacksonville. through May 4 and based on filings, authori- khz; 1 kw -D: 500 w- N)- -Seeks assignment of license from FL. and WCTG(AM) Columbia. SC. Filed April 20. zations and other FCC actions. WAMJ Inc. to Barrister Investment Co. for $400.000. Seller is owned by William C. Gaines. Buyer is owned by Richard WRAA(AM)- WLCC(FM) Luray. VA (AM: J. Van and his wife. Debra. who have no other Mele BAL8804I5GK; 1330 khz; I kw -D: FM: BALH880415GL: Abbreviations: AFC -Antenna For Communications: AU -Ad- broadcast interests. Filed April 20. 106.3 mhz; 238 w; HAAT: 2980 ft.) -Seeks assignment of ministrative Law Judge. alt. -alternate: ann.-announced: license from Caverns Broadcasting Co. to Commonwealth ant.- antenna: aur.- aural: aux.- auxiliary: ch. -channel: KGIR(AM) Cape Girardeau. MO (BAL880412EA; 1220 khz: 250 w assignment Audio Visual Enterprises for $150.000. Seller is owned by CH -critical hours.: chg. -change: CP -construction permit: -D)-Seeks of license from KGIR H.T.N. Graves. who has no other broadcast interests. Buyer D-day: DA -directional antenna: Doc.- Docket: ERP -effec- Radio to Marco Inc. for $180,000. Seller is owned by is owned by John D. Cave and his wife, Jeanne. Cave is tive radiated power: rreq- frequency: HAAT -height above Robert J. Phalen. who has no other broadcast interests. Buyer is principally owned by James W. station's general manager. Filed April 15. average terrain: H &B- horizontal and vertical: khz-kilohertz: Marvin, Mayfield. kw- kilowatts: lie. license: m- meters: MEOC- maximum KY-based investor with no other broadcast interests. Filed expected operation value: mhz -megahertz: mi.- miles: April 12. mod. -modification: night: pet. for recon.-petition for N- New FM McCook. NE (BAPH880414HT; 93.9 mhz; 50 New Stations reconsideration: PSA-presunrise service authority: pwr. -pow- kw; HAAT: 492 ft.) -Seeks assignment of license from er: RC -remote control: S Scientific -Atlanta: SH- speci- -A- Franklin Broadcasting to Keystone Communications Inc. for fied hours: SL-studio location: TL- transmitter location: $1.000. Seller has no other broadcast interests. Buyer is FM's trans.- transmitter: TPO-- transmitter power output: U or unl.- owned by Alfred R. Patton, William E. West, David Hawks. unlimited hours: vis.- visual: w- watts: noncommercial. Randsbueg, CA (BPED880414ME)-Grace Broadcasting '- Larry C. Sult. Clifford M. Harris and Len Royston. It has no Six groups of numbers at end of facilities changes items refer to seeks 89.7 mhz; 1.9 kw H &V; 399 m. Address: 4548 W other broadcast interests. Filed April 14. map coordinates. One meter equals 3.28 feet. Ave.. K -I0, Quartz Hill. CA 93536. Principal is owned by KZRC(AM) Milwaukee. OR (BAP880324EF: 1010 khz: William S. Cutter and George L. Chambers. who have no 3 kw: HAAT: 198 ft.)-Seeks assignment of license from other broadcast interests. Filed April 14. 1010 Broadcasting Inc. to Daytona Group of Oregon Inc. Thousand Oaks. CA (BPED880413ME)- California for 5250.000. Seller is owned by John E. Grant. Buyer is Lutheran University seeks 88.3 mhz: 3 kw H &V; 73 m. Ownership Changes Waterbury. CT -based group of six AM's and eight FM's Address: 60 West Olsen Rd.. Thousand Oaks. CA 91360. principally owned by Norm Drubner and Carl Como. Filed Principal is nonprofit company headed by Jerry H. Miller. March 24. John Wise. Marvin B. Jaynes. Donna Wolfe and Leon Scott. WBDX(AM) White Bluff. TN (BAL880418EA: 1030 It has no other broadcast interests. Filed April 13. AR (BALH880419GU: 95.7 KSSN(FM) Little Rock. khz; I kw -D: 250 w -N)-Seeks assignment of license from Pensacola, FL (BPED880412MF)-Brightness Minis- mhz; 100 kw; HAAT: 1664 ft.) -Seeks assignment of li- Bernie Bishop Broadcasting and Advertising Co. to Brown - tries Inc. seeks 91.7 mhz; 100 kw H &V: 100 m. Address: cense from KSSN Broadcasting Inc. to Southern Skies Coleman Broadcasting Co. for $200.000. Seller is owned P.O. Box 1462. Jeffersonville. IN 47131. Principal is owned Corp. for 510 million. Seller is subsidiary of Waltham. by Bernie Bishop, who has no other broadcast interests. by John W. Smith, Darlene Smith, Mary Smith and Carl Mass. -based group of two AM's and six FM's owned by Buyer is owned by Lawrence Brown and William R. Cole- Lord. It has no other broadcast interests. Filed April 12. Albert J. Kaneb. Buyer is owned by Jerome H. Atchley and man. who also own WIST(FM) Lobelville. TN. Filed April Fred Kolodey. It also owns KLEO(AM) Wichita. KS and 18. Macon. GA (BPH880421NN) -GKT Communications KZSN(FM) Hutchinson. KS. Filed April 19. of Georgia L.P. seeks 92.3 mhz; 3 kw H &V; 100 m. McKinney. TX (BALH880422GY; 95.3 KWPL(FM) Address: 2037 Vining Circle. Macon, GA 31204. Principal mhz: 3 kw: HAAT: 400 ft.) -Seeks assignment of license WBBT(AM) Lyons. GA (BAL880317EA: 1340 khz; I is owned by Gloria B. Washington. Karla J. Heath, Thelma from The Oaks Broadcasting Of Texas to Radio Plano Inc. kw -U) -Seeks assignment of license from WBBT Inc. to B. Dillard. Keith W. Budd and Ronald E. Terry. It has no for $500,000. Seller is owned by Max W. Wells. who has no Thompson Radiobroadcasting Co. for $150.000. Seller is other broadcast interests. Filed April 21. other broadcast interests. Buyer is principally owned by owned by James A. Johnson. Buyer is owned by Harry H. Marcos Rodriguez. who also owns KSSA(AM) Plano. TX. Macon, GA (BPH880421MD) -Macon Radio Associ- Thompson and Michael P. Thompson. who have no other Filed April 22. ates seeks 92.3 mhz; 3 kw H &V: 100 m. Address: 2225 interests. Filed March 17. broadcast Moody Rd.. #202C, Warner- Robins. GA 31088. Principal WZAM(AM) Norfolk. VA (BAL880420EB: 1110 khz; 50 is owned by Allison P. Leonard, Robert W. Bishop and F. Valdosta. GA (BAL880415EA; 910 khz: 5 kw- D)- -Seeks assignment of license from James River WFVR(AM) Keith Brown. Brown has interest in WCHK -AM -FM Can- license from Florida Vacation Broadcasting to Hampton Roads Radio Inc. for kw -U) -Seeks assignment of Corp. ton, WRCG(AM) -WCGQ(FM) Columbus and WAGQ(AM) Center Inc. for $300.000. $400,000. Seller is owned by Barbara Benns. who has no Radio Inc. to Florida Welcome Athens, all Georgia. Filed April 21. Seller has no other broadcast interests. Buyer is owned by other broadcast interests. Buyer is owned by Peter V. Gur- Marilyn Pranno seeks Millicent J. Saunders. who has no other broadcast interests. eckis, Steven B. Isker, Peter V. Gureckis. Gureckis has Carterville, IL (BPH88042I MAI- 363A, Filed April 15. interest in WDER(AM) Derry, NH, and WBZE(AM) Indian 95.1 mhz; 3 kw H &V; 100 m. Address: RR6. Box

Broadcasting May 9 1988 70 Murphysboro, IL 62966. Principal has no other bmadcast Cameron. MO IBPH880421MGI- Cameron Radio Inc. tions seeks 99.3 mhz: 25 kw: 100 m. Address: 4499 Sir interests. Filed April 21. 92.3 m. seeks mhz: 3 kw H &V; 100 Address: P.O. Box Johns Lane. Virginia Beach. VA 23455. Principal is owned 1360. Cameron. MO 64429. Principal is owned by Peoria. IL IBPH880421NP )-Family Communications Shellby by James A. Rew and Henry R. Cuslis. It has no other seeks 92.3 mhz: 3 kw H &V; 100 m. Address: 3203 N. L. Hendee and Laura L. Hendee. It also owns KMRN(AM broadcast interests. Filed April II. Avalon Ave.. Peoria. IL 61604. Principal is owned by Claire Cameron. MO. Filed April 21. Accomac. VA (BPH880411MA)- Melomkin Broadcast- S. Wicgand and Thomas Seralin. Seralin has interest in Wendover. NV IBPH8804I4M1)-WGWT Inc. seeks ing seeks 99.3 mhz: 25 kw H &V; 100 m. Address: Oakwood WSDRIAMI Sterling. IL. Filed April 21. 102.3 mhz: 100 kw: 301 m. Address: 781 North Valley View Fart. Rt. 2. Box 23A. Onancock. VA 23417. Principal is No. NV owned Cresco. IA IBPH880412MEF -Mega Media Ltd. seeks Drive 34. Wendover. 84083. Principal is by owned by Elizabeth Fitch and Clare H. Byrd. It has no other 102.3 mhz: 3 kw H &V: 100 m. Address: 207 N. Main St.. Connie Lyn Gardner. Myna S. Wood. Peggy H. Whiting and broadcast interests. Filed April 11. Charles City. IA 50616. Principal is owned by James B. Kay H. Traveller. who have no other broadcast interests. Fredericksburg. VA (BPED88041 IMF)-Good News Hebel. who also owns KCHA -AM -FM Charles City. Filed Filed April 14. Educational Broadcasting Corp. of Fredericksburg seeks April 12. Wendover. NV (BPH880414MH)-Rita J. Taylor seeks 91.7 mhz: 6.4 kw: 56 m. Address: 813 Wolfe Street. Eldora. IA IBPH880415MD )-Mega Media Ltd. seeks 102.3 mhz: 93.8 kw: 394 m. Address: 1855 Butte. Wen - Fredericksburg. VA t2401. Principal is nonprofit corpora- 99.5 mhz: 3 kw: 100 m. Address: 207 N. Main St.. Charles dover. NV 89883. Principal has no other broadcast interests. tion headed by E. Elwood Campbell. Edward Z. Angstadt. City. IA 50616. Principal is owned by James B. Hebel. who Filed April 14. Jerry A. Lawrence, John A. Newman and Keith E. Ang- also owns KCHA -AM -FM Charles City. Filed April 15. stadt. Filed April II. Hudson. NY (BPED880412MB )-Sound Of Life Inc. Bloomer. WI Fri Wayne. IN IBPH88()421N0) -Steve A. Miller seeks seeks 91.1 mhz: 2 kw; 146 m. Address: Box 380A. Lake (BPH880421MH)- Dennis G. Carpenter 92.3 mhz: 3 kw seeks 95.1 mhz: 3 H&V; 100 m. Address: P.O. Box 11613. Rd.. Kingston. NY 12401. Principal is owned by Bruce kw H &V: 100 m. Address: 1124 16th Port Wayne. IN 46859. no Ave.. Bloomer. WI Principal has other broadcast Winchell. Dennis Newcomer. Paul Tuttle and Ronald Camp. 54724. Principal has no other broadcast interests. Filed 21. interests. Filed April who have no other broadcast interests. Filed April 12. April 21. Fri Wayne. IN IBPH880421MB)-Bou Broadcasting Erwin. NC (BPED8804I2MA)-Central Carolina Com- Actions Co. seeks 92.3 mhz: 3 V: kw H& 100 m. Address: 10841 E. munity College seeks 88.3 mhz: 3 kw H &V: 100 m. Ad- 28th St.. Independence. MO AM 64052. Principal is Indepen- dress: 1105 Kelly Drive. Sanford. NC 27330. Principal is dcncc. MO -based group of six AM's and four -FM CP's nonprofit corporation headed by Charles J. Alexander. Highland Falls. NY IBP861030AV)- Dismissed app. of owned by Richard P. Boo and family. Filed April 21. James F. Bridges. Fred M. Charles. Alfred Fowler. Meigs Edward A. Schober and his wife. Carol. for 550 khz. Address: 402 Olathe. KS (BPH880421NQ )-Prairie Rose Broadcast- Golden and R.B. Guthrie. It has no other broadcast inter- 10th Ave.. Haddon Heights. NJ 08035. Princi- ests. pal has ing L.P. seeks 92.3 mhz: 3 kw H &V; 1(8) m. Address: 701 Filed April 12. no other broadcast interests. Filed April 27. N. Walker. Olathe. KS 66061. Principal is owned by Elaine Jacksonville. NC (BPH880421MC )-Maranatha Broad- FM's L. Tatham. who has no other broadcast interests. Filed April casting Co. seeks 92.3 mhz: 50 kw H &V: 150 m. Address: Chicago IBPED880120MF)- Retumed app. of Open 21. E. Rock Road. Allentown. PA 18103. Principal is owned by Media Corp. for 90.5 mhz: 30 kw H Richard &V: 133 m. Address: Olathe. KS P. C. Dean. David G. Hinson. Barry N. Fisher. IBPH880421NGI- Richard Bott II seeks 1813 W. Cortland. Chicago. IL 60622. Principal is owned 92.3 3 kw Richard A. Dean. Rebecca Watrous. Wendy B. mhz: H &V: 100 m. Address: 8603 Buckingham Shubert and by Carol Friar. S. Hope Daniels. Charles K. Jackson, Lane. Kansas Jennifer L. Dean. It has no other broadcast interests. City. MO 64138. Principal owns new FM in Filed Mitchell A. Lieber and Anne O. Stevens. Action April 20. Central Valley. CA. and has interest in KSIV(AM) Clayton. April 21. Ankeny. IA (BPH871104MA)- Returned app. of MO. and new FM in Clayton, MO. Filed April 21. Victoria. TX (BPH88042IME)-Multicom Betty Broadcasting Jo Kulisky for 106.3 mhz: 1.92 kw H &V: 126 m. Address: Olathe. KS Inc. seeks 92.3 mhz: 3 kw H &V: 100 m. IBPH880421MF )-Olathe Communications Address: Box 701 4:11 St.. S.E.. Altoona. IA 50009. Principal has no other 5697. Bryan. TX 77805. Principal is owned by seeks92.3 mhz: 3 kw H &V: 100 m. Address: 11)61I Vickers Carolyn G. broadcast interests. Action April 22. Dr.. Vienna. VA 12180. Principal is owned by R. John Vance. William R. Vance and Ben D. Downs. who have no Eminence. KY Riggins. who has no other broadcast interests. Filed April other broadcast interests. Filed April 21. (BPH871203M1)-Granted app. of Bass 21. FM Broadcasting Ltd. Partnership for 105.7 mhz; 3 kw Victoria. TX IBPH880421NR )-Martha Vasquez seeks H &V; 100 m. Address: P.O. Box 194. Eminence. KY Coushatta. LA 92.3 mhz: 3 kw H &V: 100 m. Address: 1602 Azalea. IBPH88O415ME)-James G. Bethard Ste. 40019. Principal is owned by Stuart A. Bass. Martin H. seeks 92.3 mhz: B. Victoria. TX 77901. Principal has no other 3 kw: 65 m. Address: Ringgold Avenue. broadcast Bass and Edward A. Rothschild. It also owns WKXF(AM) interests. Filed April 21. Coushatta. LA 71019. Principal owns KRRPIAMI Cou- Eminence. KY. Action April 21. shatta. LA. Filed April 15. Accomac. VA IBPH880411MCI &R -C Communica- Henniker. NH (BPH870819MU)- Granted app. of Clark

Sports Can Make a Monkey Out of You Society has gone "bananas" over physical fitness, and that's good. But what's bad is the irresponsibility, negligence and total ignorance of the rules of safety and health. How many people do you know that have allowed themselves to get "soft," and then feel compelled to participate in physical activities with a surge. be it on weekends or during special sports -related seasons? The intent is good. but the method is dangerous. The result is often injury. pain. even disablement. This public service radio and television campaign deals with the problem in an amusing. but constructive way.

TO: American Chiropractic Association 882 1701 Clarendon Boulevard Arlington, Virginia 22209

Please send me copies of "Sports Can Make a Monkey Out of You public service spots for: Public Service TV 17 Television (One 60-sec. 8 one 30-sec. spot ono videocassette) Radio (Six 60-sec. 8 six 30-sec. produced spots) and Radio Spots I understand the spots will be sent without cost or obligation. Public Service Director Available in Station 60- Second Street Address and 30Second City State _ Zip Please Send Me Additional Health Campaigns That Are Available

Broadcasting May 9 1988 Granted app. of Vid- Abe S. Wilson and Ermilo Richer, who have no other F. Smidt for 99.1 mhz: 3 kw; 100 m. Address: 56 Lindbergh Grove City, OH (BPH851216MV)- (H 22. Ave., West Newton. MA 02165. Principal has no other eo Service Broadcasting Corp. for 101.1 mhz; 3 kw &V); broadcast interests. Action April broadcast interests. Action April 20. 100 m. Address: 210 Pegasus Avenue, Northvale, NJ Evansville. WI (BPH871013MG)- Granted app. of Ea- Ferolito, Martin Irwin 07647. Principal is owned by Arnold gle Broadcasting of Southern Wisconsin Inc. for 105.9 mhz; Returned app. of who have no other broadcast Rochester, NY (BPED870910MP)- and Louis H. Siracusano, 3 kw H &V; 100 m. Address: 1506 Champions Dr., Lufkin, 105.9 mhz; 3 Community Broadcasting Foundation Inc. for interests. Action April 13. TX 75901. Principal is owned by Tommie R. Love. who m. Address: 108 E. Gray St.. Elmira. NY kw H &V; 61 Edinboro. PA (BPH860918NB)-Granted app. of ADM also owns KAFX -AM -FM Diboll. TX. Filed April 27. by Thomas A. Haight. Marian B. 14901. Principal is owned Communications Ltd. Partnership for 97.9 mhz; 3 kw H& V; Foster. who have no other broadcast TV'S Haight and Charles 100 m. Address: 25 Woodside Dr.. McKean, PA 16426. 21. app. of WML interests. Action April Principal is owned by David M. Adams. Richard A. Gail- Murray, KY (BPCf850315KG)- Granted kw -V, 85.1 kw -A:504 m. lard. Thomas A. Fadale and John Mead. It has no other LPTV Company for ch. 38; 425.7 Rochester. NY (BPED870918NG)- Returned app. of KY 42071. Principal broadcast interests. Filed April 26. Address: 1500 Diuguid Rd.. Murray. Christian Discerner Inc. for 105.9 mhz: 3 kw: 100 m. is owned by Sam Parker, who also owns WSJP(AM) Mur- Returned app. of W &R Address: 8315 Tobin Road. Annandale. VA 22003. Principal Laredo, TX (BPH880325MA)- ray, KY. Filed April 6. is owned by James L. Oyster. who has no other broadcast Enterprises Inc. for 106.1 mhz; 3 kw H &V; 100 m. Address: Worcester. MA (BPET860725KN)- Dismissed app. of interests. Action April 21. P.O. Box 1260, Laredo. TX 78042. Principal is owned by Worcester Educational Corp. Inc. for ch. 48: 500 kw; HAAT: 1872 m. Address: 761 Main St., Worcester, MA 01609. Principal is owned by Julie Ramirez, who has no other broadcast interests. Action April 20. Walla Walla. WA (BPCT870331K2)- Dismissed app. of Services Trident Broadcasting Inc. for ch. 48; 1000 kw -V, 100 kw-A: 1400 m. Address: 108 W. Main, Ste. 3019, Apopka. FL 32779. Principal is owned by Natalie Ross and Larry Van FCC ONLNE DATABASE Ryn. who have no other broadcast interests. Action April BROADCAST DATA SERVICES 20. Computerized Broadcast Service dataworld" Including Data Base Allocation Studies Terrain Profiles =d2- ^_yE, Ae 6,.'.e 200 A Des. of Nuffer. Lamm, 4 Jah.noa. lar. Facilities Changes Bemespa MD 20814 703 824 -5666 ' 652 8822 ' 800 3685'54 AM Aberdeen, MD. WAMD. 970 khz -April 20- Application AAMTOONOI, INC. UNUSED for CP for experimental synchronous AM station at Hickory Connector Supplier CALL LETTERS Hills. MD. to operate simultaneously with primary WAMD to the Broadcast Industry facility at Aberdeen, MD, on same freq.. but with 60W. Kings /ITT Cannon ND -N. 67 Jefryn Blvd. E. datawoPl FM's Deer Park, N.Y. 11729 1- 800 -368 -5754 99.1 mhz -April 14 -Mod. (516) 242-4700 Jacksonville. FL. WQIK-FM. of CP (BPH8507I2LA. as mod.) to change HAAT: 309 m. H &V and correct site elevation. MAILING LABELS Gulliver. MI. WTIQ-FM, 94.7 mhz -April I8 -Mod. of CP (BPH820415AQ) to change antenna location to present TV 442. 0.5 km W of Manistique, BROADCAST CONSULTANTS NO ENGINEERS AM, FM & site of WTIQ(AM). County CALL Schoolcraft Co., MI. Hinsdale. NH, WYRY. 104.9 mhz -April 18- Applica- datawople tion for CP to change ERP: .725 kw H &V; change HAAT: m. H &V; change antenna -supporting structure. 1- 800 -368 -5754 204 Salamanca. NY. 98.3 mhz-April 12-Mod. of CP to change ERP: 1.33 kw H &V; HAAT: 146 m. H &V; TL: SOFTWARE approx. 1.3 km SE of Windfall Rd. Carrollton. Cattaragus Co, NY; 42 06 37N 78 36 43W. SEARCH FM CHANNEL Altus, OK. KRKZ, 93.5 mhz-April 15- Application for Radio and Television System Design FM Database, modem updates by B D S CP to change ERP: 45 kw H &V; HAAT: 161 m. H &V: TL: Studio Installation MSDOS - EGA -Graphics - Color Transmitter and Carmel Cemetery Rd. 0.8 mi. W of Carmel Cemetery. 17 and Satellite Doug Vernier Microwave change from class C2 to class A (Per and Installation aorkAst fwntust mi. SW of Altus. OK: Engineering 1600 On ßnunpue Docket 87 -200). 12 North Willow St. C.d., t'alla L.. NCI I 201.746 -9307 Montclair. NJ 07042 319 266.7435 lblsa, OK, KTUL -TV. ch. 8-April 7- Application for CP to install main antenna. Klamath Falls. OR. KSKF. 90.9 mhz -April 15 -Mod. of CP to change HAAT: 686.7 m. H &V: correct geographic Ampex, Ike 24 HOURS Sony. coordinates: 42 05 50. IN 121 37 59. I W. Panasonic, NEC, GVG BUREAU I NEWS- SPORTS MIAMI 22- - Warminster, PA. WRDV. 89.3 mhz -April Applica- ON SITE MAINTENANCE NEWS SPORTS AGENCY HOURLY AND DAILY RATES TELEVISION tion for CP to change ERP: 0.1 (H) & I KW (V); HAAT: 36 Scricei, Independent TV New. m. 11&V. Advanced Video Systems 4090 LAGUNA STJSUITE A GABLES, FL 33143 Borger. TX. KDXR. 104.3 mhz -April 18 -Mod. of CP 614-898-9120 - 24 Hrs. CORAL (305) 444-3303 (BPH860312IF) to change HAAT: 190.3 MHZ: change antenna -supporting structure height: change class to CI; TL: 13.8 mi. NNE of Pullman. TX. 0. I mi. W of Hwy 136 & 2 FORMAT CHANGES PROFESSIONAL VIDEO SERVICES- mi. N of Hwy 293. Complete Video Tape Production TV's STATIONS GOING DARK 40' x 40' Acoustic Studio -Light God 80 -90 STATION ACTIVITY Satellite 6 local Teleconferencing. Abilene. TX. KSUZ -TV. ch. 15 -April 26 -Mod. of CP Downtown Pt to PI. Transmission A weekly summary of FCC Radio Actions (BPCT820908KF) to change ERP vis.: 146.9 kw: HAAT: 64

AMERICAN m.: ANT: Bogner B24UO: TL: 1 102 North 3rd St.. Abilene. THE M STREET CABLE VISION JOURNAL Taylor Co.. TX: 32 27 06N 99 44 02W. 46211 632.2218 3030 RevMn An InlevW I% IN 1317) Lubbock, TX, ch. 16-April 20 -Mod. of CP to change Box 3568 Abwtlna VA 22302 703ó8S3622 An Amelein lei.San 6 Conmun¢uans Cao CallOwN 1/2 N HAAT: 143 m.: TL: 1 mi. NW of New Home, TX, mi. of Meadow Rd: 33 20 30N IOI 56 00W. Actions FULL TIME contact BROADCASTING MAGAZINE AM's UPLINK SERVICES 1705 DeSales St.. N.W. Lompoc. CA. KNEZ. 960 khz -April 27- Application /month Washington. D.C. 20036 (BP871229AE) returned for CP for experimental synchro- $9988 for availabilltles nous AM station at Santa Maria. CA. to operate simulta- from Dallas Phone: (202) 659-2340 neously with primary KNEZ facility at Lompoc. CA. on Call l- 800 -328 -2546 same freq.. but with 750W. U. DA -1. Brookport. IL. WRIK. 750 khz -April 22- Application as mod.) ( BMP870107AK) dismissed for MP (BP830926AJ,

Broadcasting May 9 1988 72 Professional Cards

du Trail, Lundin & Rackley, Inc.

r A Asti.. ORNPC LOHNES & COHEN and DIPPELL, P.C. 5A1C COrPVaaAis CULVER sr Anf.a.e ,r.,.v.C.Pt.a ,Ole 191n SbL N. W. seine Consulting Radio-TV Engineers CONSULTING ENGINEERS Third Floor CONSULTING ENGINEERS 1150 15th. St. , N.W. , Suite 606 1015 15th St., N.W., Suite 703 Wes0n9lon, D. C. 20036 Washington , D.C. 20005 7901 YARNWOOD COURT (202) 783 -0111 Telephone 202/223-6700 SPRINGFIELD VA 22153 (202)296 -2722 Fscvmuo 202/466-2042 (7031569 7704 Washington, DC 20005 MEMBER AFCCE M.mp.r AFCCE ems 11 v1tU6eE AFCCE Member AFCCE

SILLIMAN AND SILLIMAN Moffat, Larson & Johnson, Inc. ANDRUS AND ASSOCIATES, INC. 8121 Georgia Ave #700 Consulting Telecommunications Engineers ALVIN H. ANDRUS, P.E. HAMMETT & EDISON, INC. Silver Spring, MD 20910 Two Skyline Place, Suite 800 351 SCOTT DRIVE CONSULTING ENGINEERS ROBERT M SILLIMAN. P E. 5203 Leesburg Pike SILVER SPRING. MO 20904 Box 68, International Airport 1301 r 5898288 Falls Church, VA 22041 San Francisco, California, 94128 THOMAS B SILLIMAN. P E. 301 3848374 1812, 853.9754 703 824 -5660 (415) 342 -5200 A ,wnM. AFCCE 1frothrl 4 F ( (l. Member AFCCE Member AFCCE

CARL JOHN B. HEFFELFINGER JULES COHEN E. SMITH VIR JAMES & ASSOCIATES. P.C. CONSULTING ENGINEERS CONSULTING ENGINEERS AM ,- -g Suite 400 -FM -TV Engineenng ConsJTarr, AC: i' _5 .1,,C 9233 Ward Parkway. Suite 285 Compiere Tower and Rggirg Services .. ,,.e tC' --i.. 1730 M St. N.W. 816 -444 -7010 - .%erring Ihr arondnu/ Melrose"- 3137W. Kentucky An. -80219 Kansas City. Missouri 64114 Washington OC 20036 for over 50 I H/T (303)937 -1900 rw...n.. 12021 659-3707 Box 2727 Bath, Ohio 44210 DENVER, COLORADO Member AFCCE (216) 659 -4440 .Member AFCCE & NAB

E. Harold Munn, Jr., ROSNER TELEVISION Mullaney Engineering, Inc. HATFIELD & DAWSON & Associates, Inc. SYSTEMS Ceemgmg Telecommunications Engineers Consulting Engineers gr CONSULTING 6 ENGINEERING Broadcas Er ce,ng Co ^s., 'arts 9049 Shady Grove Court Broadcast and Communications Box 220 250 West 57 Street Gaithersburg, MD 20877 4226 6th Ave., N.W., Coldwater, Michigan 49036 New York.NY 10107 301 -921 -0115 Seattle, Washington, 98107 Member AFCCE Phone: 517 -278 -7339 (2 1 21 246 2850 (206) 783 -9151 Member AFCCE

STRUCTURAL SYSTEMS C. P. CROSSNO 8 ASSOCIATES F.X. ENTERPRISE ENGINEERING P.C. TECHNOLOGY. INC. JOHN BROWNE Consulting Engineers MATTHEW J VLISSIDES. PE. Consulting Engineers & ASSOCIATES, P.C. PRESIDENT 525 Woodward Ave. FW HANNEL. PE TOWERS. ANTENNAS. STRUCTURES P.O. Box 18312 Nei. IaII T ,Acrs. Bloomfield Hills, MI 48013 PO Boo 9001 Peoria. IL 61614 Existing ToPcn Dallas, Texas 75218 4155 Sludle4 Anal.n. Deign Modifications. (313) 642 -6226 (3091 691 Iny clions. Erecllon. ER (214) 669 -0294 Washington Office Memo. "CC( 5047 Elm St . Mclean, VA 22101 (7U).1569765 (202) 293 -2020 Member AFCCE Member AFCCE Member AFCCE

D.C. WILLIAMS R.L. HOOVER ADVANCED BROADCAST CLARENCE M BEVERAGE CONSULTANTS & ASSOCIATES, INC. Consulting Telecommunrcatrons Engineer COMMUNICATIONS TECHNOLOGIES. INC. JOSEPHS. SMERMAN 11704 Seven Locks Road BROADCAST ENGINEERING CONSULTANTS IHORSUM'SULVMA Potomac. Maryland 20854 PO BOX 1130 FOLSOM. CALIFORNIA 95630 APPLICATIONS E FIELD SERVICES. (916) 933 -5000 301 983 0054 MANETON N J 06053 2040 CROSS KEYS RD. BERUN NEW JERSEY Member AFCCE 1(0919850017 (6091767. 7070 06009

IAWRI NCI L. MORTON ASSOCIATES SELLNEYER ENGINEERING PAUL DEAN FORD, P.E. WILLOUGHBY & VOSS Engineers iurrW.ae Consulting BROADCAST ENGINEERING CONSULTANT BROADCAST TECHNICAL CONSULTANTS LAWRENCE L. MORTON, P.E. P.O. Box 205 R.R. 12, Box 351 SURE 100-A AM FM TV McKinney, Texas 75069 WEST TERRE 15102JONES- MALTSBERGER APPLICATIONS FIELD ENGINEERING HAUTE, INDIANA 47885 (214) 542 -2056 SAN ANTONIO. TEXAS 78232 (714) 859-6015 812 -535 -3831 (518 525-1111 OR 490.277 MEMBER AFCCE Member AFCCE Mt. RAVE AYC'CE .WUCATOB FIEL09E1MCEa Yemen. OVA

D.B. COMMUNICATIONS, INC. Vega Cellular Consultants OWL ENGINEERING, INC, George Jacobs Broadcast RCCrcelluiansateune reiecommemcaran, Eng.neers /Consuilenls t, & TeIeCommunICalIOrls Consultants B Associates, Inc. Consulting Communications Engineti Consulting Broadcast Engiaaan 4401 East West Highway. Suite 308 RSA APPLICATIONS GARRETT G. LYSIAK, P.E. Domestic & International Maryland Bethesda. 20814 Member AFCCE (Located m Washington. DC Areal 1306 W. County Road F, St. Paul, MN 55112 1301) 654-0777 (612) 631 -1336 9701 Georgia An.. ,n.ao o.A.JIRv Suite 410 rora( 1a rr i Baupuess Silver Spring. MD "Member AFCCE" (301) 587 -8800 20910

DON'T BE A STRANGER contact IEE h, BroaOcastiny'. 116 427' RcaJOrs BROADCASTING MAGAZINE tUNATACH COMMUNICATIONS CONSULTANTS. INC. Disniay your P,olusyora or Serv,ce CaJ 1705 DeSales St., N.W. n,r. e FM' TV Cellular Applications, x De s0 ... t5, Sa' 0- a^c c1r ,. . System Design, Field Engineering Washington, D.C. 20036 1835 K St., N.W. contact: S. Meeks for availabilities Suite 900, Penthouse D. Rose Phone: (202) 659-2340 Wash., D.C. 20006 (202) 828 -5550 to change SL to: Metropolis. IL (outside city of lic.). WHOD. Jackson, AL. to show cause why its license should Margaret Garza's application for a new FM station at Ba- kersfield. Dockets 84- 970 -971 by Order [FCC 88- Carthage. MO, KDMO. 1490 khz -April 20- Application not be modified to specify operation on channel 233A (94.5 (MM 24. 141] adopted April 15 by commission.) (BP860923AF) dismissed for CP to change TL to intersec- MHz) in lieu of channel 285A. Comments due June July 11. Docket 88 -124 by NPRM and Order tion of Hwy 96. 71 West. Carthage. MO: 37 10 58N 94 21 replies (MM Springfield and Callaway. FL-Corrected a factual error 21 by deputy and 43W. [DA 88 -396] adopted April chief. Policy in ruling on appeal and reaffirmed disposition of applica- Division, Bureau.) Rules Mass Media a FM station at Springfield and Callaway. Morristown. NJ, WMTR, 1250 khz -April 20- Applica- tions for new Dockets 83- 1223 -1225. 1227 by MO &O [FCC 88- tion (BP860908A0) granted for CP to increase night power Lancaster, NH-Effective June 17. amended FM Table by (MM to Lancaster as its first 142] adopted April 15 by commission.) to 5 kw. alloting channel 272A (102.3 MHz) local FM service. Window period open June 20-July 20. FM's Middletown. MD- Denied requests by Dragon Commu- (MM Docket 87 -394 by R&O [DA 88 -592] adopted April 5 nications Inc. and Jerome Thomas Lamprecht for review of New Canaan. CT WSLX. 91.9 mhz -April 13- Applica- by deputy chief, Policy and Rules Division. Mass Media Review Board decision affirming Administrative Law tion (BPED850729MC) returned for CP to change ERP: 0.1 Bureau.) Judge's decision granting application of Barbara D. Marmet kw H &V; change antenna. line & install new transmitter. Henderson. NY-Effective June 17, amended FM Table for a new FM station at Middletown. (MM Dockets 83 -985- Catonsville. MD. WQSR. 105.7 mhz-April 28- Appli- by allotting channel 264A (100.7 MHz) to Henderson as its 987 by MO &O [FCC 88 -143] adopted April 15 by commis- cation (BMPH871106IG) granted for Mod. of CP first local FM service. Window period open June 20 -July sion.) (MM Docket 87499 by R &O [DA 88 -5931 adopted (BPH8408101A) to show measured antenna pattern. 20. Austin. TX- Dismissed a petition by Frontier Southwest April 6 by deputy chief. Policy and Rules Division. Mass Channel 54 at Mechanicsville. MD. WQMR, 98.3 mhz -April 21 -Ap- Broadcasting Inc. to deny all applications for Media Bureau.) [FCC 88 -145] plication (BMPH880219IA) granted for Mod. of CP Austin. (MM Docket 84 -927 by MO &O 13. amended Table (BPH850613MC) to change TL: 4.25 km S W of Mechanics- Old Forge. NY- Effective June FM adopted April 15 by commission.) (99.7 to Old Forge as its ville. MD: change HAAT: 100 m. H &V: change ERP: 3 kw by allotting channel 259A MHz) Herbert E. Dickson -Partially granted Dickson's Free- filing window opens June 14, H &V; 38 24 49N 76 46 31W. first local FM service. The dom of Information Act (FOIA) request for copies of certain closes July 14. (MM Docket 87 -501 by R &O [DA 88 -556] Field Operations Bureau (FOB) Poplar Bluff. MO. KWOC -FM. 94.5 mhz -April 26- taped conversations that adopted April 7 by deputy chief. Policy and Rules Division. Radio Service frequency Application (BPH8703021Q) granted for MP to change TL: recorded while monitoring Taxicab Mass Media Bureau.) to prepare a tape Roxy Rd. Poplar Bluff. MO: change ERP: 100 kw H &V; 152.360 on Sept. 23. 1987. Directed FOB to which Dickson was change HAAT: 1005 ft. H &V; 36 45 46N 90 26 03W. Etowah and Jamestown, TN- Effective June 13, amend- of those portions of communications ed FM Table by substituting channel 276C2 (103.1 MHz) clearly a party. (By MO &O [FCC 88 -146] adopted April 15 Crete. NE. KBVB, 103.9 mhz -April 20- Application for channel 276A at Etowah and substituting channel 286A by commission.) ERP: 30.6 kw (BPH880310IC) granted for CP to change at Jamestown and modified (105.1 MHz) for channel 276A FM Power Requirements -Granted Eric R. Hilding's H &V; HAAT: 187 m. H &V; FREQ: 104.1MHZ (Per Docket on license of WVKS(FM) at Etowah to specify operation action in 2d Repon and Order #87 -189): change antenna -supporting structure height; petition for reconsideration of channel 276C2. (MM Docket 87 -206 by R &O (DA 88 -557] for class A FM change class: C2: change TL: 2 km SE of Hallam. Gage concerning minimum power requirement adopted April 6 by deputy chief, Policy and Rules Division. Docket 86-114 by MO &O [FCC Co.. NE: 40 31 06N 96 46 07W. broadcast stations. (MM Mass Media Bureau.) 88 -152] adopted April 19 by commission.) 21- Appli- Albuquerque. NM, KIDI. 103.3 mhz -April request Roger W. Wright. Lawrenceburg. TN -At of Orlando. FL-Affirmed action dismissing Marilyn cation (BMPH880217ID) granted for Mod. of CP (97.5 MHz) to Lawrence- proposed allotting channel 248A Craig's application for a new TV station in Orlando. FL. (BPH810819AW) to correct coordinates: 35 12 50N 106 27 due June 20, burg as its second local FM service. Comments (MM Docket 85 -216 by MO &O [FCC 88 -161] adopted 00W. 88 -175 by NPRM [DA 88 -560] replies July 5. (MM Docket April 21 by commission.) Rochester. NY, WPXY-FM. 97.9 mhz -April 21- Appli- adopted April 4 by deputy chief, Policy and Rules Division, Corporation notified of apparent liabil- cation (BPH870330IP) granted for CP to correct geographic Mass Media Bureau.) First Broadcasting ity for forfeiture of $20.000 (Report MM -321. Mass Media coordinates: 43 08 07N 77 35 02W. Temple, Effective June Brenham. Round Rock and TX- Action). Commission has notified First Broadcasting Cor- Chillicothe, OH. WXUC. 89.3 mhz -April 25- Applica- 13, amended FM Table by allotting channels 291C2 (106.1 poration. licensee of WFBL(AM). Syracuse. NY. of an 282C2 MHz) to tion (BMPED880104IF) granted for Mod. of CP MHz), 290C2 (105.9 MHz) and (104.3 apparent liability for forfeiture of 520.000 for willful and (BPED860108MF) to change height of antenna -supporting Brenham. Round Rock and Temple. respectively: and modi- continuing violation of Section 310(d) of Communications at Brenham and at structure. fied licenses of KWHI(FM) KPLE(FM) Act by unauthorized transfer of control of WFBL(AM). to specify operation on channel 29IC2 and channel Media, PA, WKSZ. 100.3 mhz -April 25- Application Temple. Action by commission April 28 by Letter (FCC 88 -163). 282C2, respectively. Filing window for channel 290C2 at (BPH8712241D) granted for CP to change ERP: 9.2 kw Media Bureau action dismiss- Round Rock will open June 14 and close July 14. (MM Fargo. ND-Upheld Mass H &V; HAAT: 349 m. H &V and make changes in antenna - Howard G. Bill for a Docket 86-442 by R &O [DA 88 -555] adopted March 30 by ing applications of Q Prime Inc. and supporting structure height. Docket 87 -177 by MO&O chief, Policy and Rules Division, Mass Media Bureau.) new FM station at Fargo. (MM Folly Beach. SC. WCCG. 97.7 mhz -April 20- Applica- [FCC 88 -149] adopted April 18 by commission.) Brandon. VT request of James G. Kirkpatrick. pro- lion (BPH870825IF) granted for CP to change ERP: 50 kw -At posed allotting channel 270A (101.9 MHz) to Brandon as its H &V; change HAAT: 146 m. H &V. Staff Actions first local FM service. Comments due June 20. replies July San Francisco. Granted applications of KQED Inc. Pon Royal- SC, WHTK, 99.3 mhz -April 28- Applica- 5. (MM Docket 88 -173 by NPRM IDA 88 -558] adopted CA- license of noncommercial educational sta- tion (BMPH880315IA) granted for Mod. of CP April 4 by deputy chief. Policy and Rules Division. Mass for renewal of and KQED -TV at San Francisco. CA. and (BPH8608I ITH) to change TL to: St. Helen Island. 1.3 km Media Bureau.) tions KQED -FM E of Seaside Rd; 32 25 ION 80 28 30W. denied its application for renewal of license of noncommer- Ellensburg, WA-At request of KXLE Inc.. proposed cial educational station KQEC -TV (channel 32) San Fran- -FM. 93.1 mhz 22- Application Tyler. TX. KTYL -April substituting channel 237C2 (95.3 MHz) for channel 237A cisco: and conditionally granted application of Minority granted for CP to change TL: 1.15 mi. S on (BPH870302MR) and modifying license of KXLE -FM to specify operation Television Project Inc. for a new noncommercial education- intersection of Hwys 14 & 2015. S of Hawkins. TX; of higher class co- channel. Comments due June 24. replies al TV station on channel 32. San Francisco. (MM Dockets change ERP: 100 kw H &V: change HAAT: 300.8 m. H &V; -5891 July II. (MM Docket 88 -177 by NPRM FDA 88 85- 396. 84 -567 and 84 -568 by Decision [FCC 88R -251 32 32 25N 95 12 55W. Division. adopted April 7 by deputy chief, Policy and Rules adopted April 18 by Review Board.) Mass Media Bureau.) TV'S Fort Myers Villas. FL- Denied Sunshine Broadcasting Waunakee. of WIBU Inc.. proposed Pensacola. FL. WHBR. ch. 33 -April 22- Application . WI-At request Inc.'s request to extend comment dates in FM proceeding at as its first (BMPCT880323KI) granted for MP to change ERP vis.: allotting channel 286A (105.1 MHz) to Waunakee Fort Myers Villas. (MM Docket 88 -080 by Order [DA 88- due June 20, replies July 5. 1.191 kw. local FM service. Comments 624] adopted April 27 by deputy chief. Policy and Rules (MM Docket 88 -174 by NPRM [DA 88 -559] adopted April Media Bureau.) 22- Division. Mass Lake Charles. LA. KVHP. ch. 29 -April Application 4 by deputy chief. Policy and Rules Division. Mass Media vis.: 1260 Designated for hearing mutually exclu- (BPCf8803I6KE) granted for CP to change ERP Bureau.) Columbia. LA- kw; HAAT: 394 m.: IL: LA State Rte 379. 9.5 km NW of sive applications of Woods Communications Group Inc. and Alton Lewis. proposed allot- Edgerly. LA: ANT: HarrisJTWS -30: 30 17 26N 93 34 35W. Albin. WY -At request of nine other parties for a new TV station on Channel 11. ting channel 296C2 (107.1 MHz) to Albin as its first local (MM Docket 88 -183. by Order [DA 88 -543] adopted April July 5. (MM FM service. Comments due June 20. replies 14 by chief. Video Services Division. Mass Media Bureau.) Docket 88 -176 by NPRM [DA 88 -5611 adopted March 30 Kirksville. Designated for hearing applications of by deputy chief. Policy and Rules Division. Mass Media MO- Allocations Daugherty. David Frantzc. Douglas Linder. Stephen Bureau.) Jay Martin and Roger Potter: Irvin Davis: Dr. Irene Hickman. and Norm Missouri Christian Broadcasting Inc. for new FM Eufaula. AL-At request of Paul H. Reynolds and Virgle station on channel 300C1 (107.9 mhz) at Kirksville. IMM Leon Strickland. proposed allotting channel 250A (97.9 Actions Docket 88 -182 by Order [DA 88542] adopted April 13 by MHz) to Eufaula as its second local FM service. Comments chief. Audio Services Division. Mass Media Bureau.) due June 24. replies July I1. (MM Docket 88 -179 by NPRM and applications of [DA 88 -591] adopted April 4 by deputy chief. Policy Commission Actions Huntington. TX- Designated for hearing Rules Division. Mass Media Bureau.) Jerry Swink and Huntington Broadcasting Corporation for a TV Technical and Operational Rules- Proposed chang- on channel 270A (101.9 mhz) at Hunting- request of Grand Lake Broadcast- new FM station Kremmling. CO-At ing technical and operational requirements of Subpart E of 88 adopted 292C2 (106.3 MHz) ton. IMM Docket 88 -208 by Order (DA -608] ing Inc.. proposed substituting channel that are unduly burdening. Part 73 to delete any regulations April 22 by chief. Audio Services Division. Mass Media for channel 292A at Kremmling and modifying license of July outdated or unneeded. Comments due June 20. replies Bureau.) to specify higher power channel. Comments due KTLD--FM 5. (MM Docket 88 -114 by NPRM [FCC 88 -100] adopted replies July (MM Docket 88 -178 by NPRM Huntington. Charleston and Oak Hill. WV- Denied June 24. II. March 9 by commission.) [DA 88 -590] adopted April 4 by deputy chief, Policy and Larry Harless and Mountaineers With Hatless for Governor 76 of rules to Division. Mass Media Bureau.) Cable Act -Amendment of Parts I.63 and Committee's complaint against WOWK -TVand WSAZ -TV. Rules Act implement provisions of Cable Communications Policy both Huntington. WCHS -TV Charleston and WOAY-TV Moss Point. MS. and Jackson. AL -At request of Jack- 24 by of 1984. (By 2d R &O [FCC 88 -1281 adopted March Oak Hill alleging that licensees denied him access to pro- son County Broadcasters Inc.. proposed substituting chan- commission.) gram time. (By Staff Ruling IDA 88 -660] adopted May 2 by nel 285C2 (104.9 MHz) for channel 285A at Moss Point and Com- chief. Fairness /Political Programing Branch. Mass Media modifying license of WKKY(FM) to operate on higher class Bakersfield. CA- Denied Kern Communications Board decision granting Bureau.) channel; and ordered Vogel- Ellington Corp.. licensee of pany's request for review of Review

Broadcasting May 9 1988 74 See last page of Classified Section tor rates. Classified Advertising closing dates. box numbers and other details

Exceptional opportunity selling New Hampshire's hottest HELP WANTED TECHNICAL RADIO stations, Vtl \ WZID. Established list for experienced sales pro L and work in a Chicago's metrowest leader AM /FM combo Is currently HELP WANTED MANAGEMENT great environment. and reach your fullest po ent.al Call Pete Leonard at 603-669-5777 accepting applications for chief engineer. This department leader Growing group re, :,: .tong, experienced. successful Sunshine Group Broadcasting an equal opportunity em- must possess experience and excel in studio main- i,neral managers for a rr.el lent stations in A rated southern ployer tenance. transmitter maintenance and people skills. Sold ,,arkets Please send resume to Box G -86 background in high power FM and AM directional Must Experienced account executive needed to lake over possess very neat Construction habits. organizational skills General manager for new startup AM/FM at Lake of the producing account list in the Upper Rio Grande valley and general class license. Resume to Chuck Williams. Ozarks. Missouri. one of the USAs finest resort areas Must (McAllen. Texas). Areas only adult contemporary station General Manager WYSYANMRO PO. Box 2010. Aurora. IL have strong retail Send resume sales experience. able to hire. train and to Personnel. KELT, Box 711, Harlingen. TX 60507. A Beasley Broadcast Group station. Equal opportu- lead staff Prior managementsales experience required. 78551. or call 512 -423 -3910. nity employer. Excellent salary package Send resume goals. and re- Sales opportunity. Class C FM /5K AM in quirements to Lake Broadcasting Box 459. St. Charles. beautiful east Hands on chief engineer needed for AM & FM in Tallahas- Texas seeking MO 63302 EOE MF top producer with desire to make money see. FL. Prefer 5 years minimum experience. SBE certifica- and grow with company Quality living near lakes. Send tion and strong technical background. FM soon to upgrade Station manager: Growing Southwest based group owner resume to Roy Faubion. KTBB6KNUE. Box 7935. Tyler. TX to 1400' tower facility Send resume to' Bruce Timm. PO. seeks station manager for newest acquisition in dynamic 75711. 214 -581 -0606. Box 1E74. Tallahassee. FL 32302. Colorado Springs market, Excellent potential for right indi- Dynamic Carolina market. vidual Must have strong administrative and sales skills Dynamic group. Dynamically Ohio/Indiana broadcast group looking for engineer with positioned format. Dynamic with solid track record of management success along with sales position for someone experience in AM. FM. automation /transmitter repair Send with all the right - ability to make your plan work. Send detailed resume stuff creative. competitive and goal resume and salary requirements to Dennis Rund. The oriented Call Roger Matney including references and salary history to Box H -19. EOE. General Sales Manager. Findlay Publishing Company. PO Box 1507, Findlay OH 704 -- 335 -1029, collect. EOE. 45839. EOE. General sales manager: AM FM combo - good formats & Southern California medium market CHR FM needs ex- demos in south Jersey's growth area - opportunity to lead Chief engineer sought for So. Calif. AM :FM. Engineering perienced aggressive with management staff - sell agencies and see your personal income grow. salesperson po- degree preferred. 3 yrs experience required. Resume to tential. Contact Rick Hoffman. PO Box Resumes in confidence to David Klahr. Clear Communica- 5192. Ventura. CA Gen. Mgr.. KMEN /KGGI. Box 1290. San Bernardino. CA 93003. 805- 656 -1106. EOE 92402. EOE M F tions. Inc 638 Lands Ave . Vineland, NJ 08360. EOE /MF

Sales executive - experience - growing market - General manager/sales manager to take charge of radio 25 miles HELP WANTED NEWS south Washington. DC . station turn -around in SI. Louis area Salary plus percent- Dumfries. W. Preferably D.J sales person 703 -221 -1124 Combo play -by -play sportscaster and sa esoerson or age of profit- improvement. Must be talented between 9 & 10 AM. energetic newscaster Ic.' " ...r um market southern California FM with good judgement. eager to be active in community If you're a small market CRMC sales professional, Send tape ana resume to Mike Thomas. KMYX. PO affairs A once -in -a- lifetime Box opportunity to make your mark capable of building a sales team and leading by example 5192. \bntura. CA 93003 and secure your future Replies confidential Box H -38. by carrying your own list. we have a sales management position that could be right for you We offer Established Midwest AM /FM has great opportunity for Local sales management opportunity for a promotion an exceptional opportunity for personal and financial growth with a newsperson with minimum one year experience. Afternoon intenswe / sales pro. WCHY AM & FM. a rate and ratings small. progressive group Please shift plus Saturday mornings. Lots of community involve- leader in the market, offers an exclusive Country format. send a complete resume with billing history a synopsis of your basic sales approach. ment. Send air check plus resume to J. McCullough. Great opportunity for the right person. No phone calls - and a list of the WLPOWAJK. PO Box 215, LaSalle. IL 61301. send resume to Brenda Brown. PO Box 1247. Savannah. ten most valuable skills you could teach to a new sales team to. Box H -52 GA 3 %40? Anchor /reporter. Good delivery strong writing skills. General KKWK -FM /KLUE -AM Muskogee, Oklahoma: Outstand- Weekday afternoons. Saturday morning night meetings. manager or manager. ,Lr group is looking Tape and resume fur Intl ing opportunity exists with our 100.000 watt tall tower to WZOZ -FM. Box 1030. Oneonta. NY _n so ' ;l0 on the street as 13820. well regional FM and fulltime AM. We are looking for salespeo- as manage ano ° ' ..rte others In return we offer an pie who understand price -item copy news and exceptional opports personal and financial growth community Six fulltimers aren't enough! Active local news station in service programing. how frequency and reach including equity in one of our properties in the Southwest. combined East wants anchor editor reporter with commercial exper- with traceability makes If Midwest or Southeast. EOE Please forward success happen. you understand ience. Box H -40. your current and resi.me to Box G -60 want to make money while living in a town of 42.000 fifty miles from Tulsa with 5 lakes nearby contact Mike Big Ten hoops! Basketball play -by -play and assistant Sales oriented GM for solid Texas market. Must have Home. Owner /Manager, KKWK Radio PO Box 9700. Mus- sports crector position. Hockey play by play a plus. Send retail sales experience. able to lead staff and be kogee. OK 74402. Phone 918- 682 -2488 salary requirements, tape and resume (no calls) to Jeff .ne oriented. Excellent opportunity for successful Tyler, Program Director. WISO. Box 8030. Madison. WI Can you sell: Exclusive oldies format. in ." .caking for a move up. Earnings commensurate with Paul Harvey a 53708. EOE. medium size market? Long cxneneuce and abHte Ca Vr-c'-oa 214 -595- established leader. with growth opportunity to management - profit sharing. We need ex- AM/FM in Ogdensburg, NY, looking for news anchor/re- perienced salespersons who know they can produce. Call porter. Strong delivery and crisp broadcast writing essen- GSM for group owned SE FM powerhouse. Turnaround Russ Boyd 515-424 -1023. tial. Rush T & R and writing samples to. Pat location. needs proven winner wno knows the street If you're cre- WSLB -WPAC, PO Box 239. Ogdensburg. NY 13669. Sales manager. EOE. ative and like a challenge send resume to Box 10045, Seeking highly motivated and aggressive Augusta, GA 30903 sales manager to live and work in beautiful western North Sportscasters to do sports talk on national radio network. Carolina. Must be able to sell at all levels. Experience Starting salary 820.000 Minimum 3 -5 years experience. Sales manager. One of New Jersey's leading easy- listen- necessary Get in on the ground floor with fast growing AM Call Lee 617 -822-4788. 9-5 EST. ing FM's needs a motivator to direct lop rated station sales station targeting mature listeners. Wiling to get to North News director for leading 50.000 watt AC. Tapes team. Eventual management of station available. based on Carolina to meet with general manager and owners. to Curt Enjoy Hansen. WEBE 108, 50 Washington your performance. Station well established. but needs life and work. Call General Manager 704- 253 Street. Norwalk. CT -1310. 06854 EOE proven sales leader. Excellent Compensation for perfor- mance Small market, with big dollars Box H -46. HELP WANTED PROGRAMING S.W. group has openings in medium and major markets. PRODUCTION & OTHERS for HELP WANTED ANNOUNCERS successful sales managers. Responses will be confi- Operations: Enthusiastic, versatile person for news. pro- dential Send resume to Box H -48. EOE /M'F If you are talented, unusual. creative. fun- loving and a duction d more at growing FM satellite country station. T & little bit whacko...come to the Gull Coast to work R. Operations. WCCO. 1520 N. Rock Run What if...you learned that a top rated, Class C FM. a and play Drive. Joliet. IL at a hot rock the ose 60435. EOE. CHR. in a Midwest market of 100.000+ that's in the first station on to be #1 in the market You get paid for having fun and stages of an economic recovery was looking for a general putting on a great show We a get talked about in the market Send resume manager? A station with a good sales staff, looking for a to Box G -106 SITUATIONS WANTED MANAGEMENT EOE general manager who has proven that he/she can make Major market pro, 3C.1 GSM /national experience seeks things happen? What if the position offered a good Salary a Easy listening personality for 50KW Carson format sta- metro -medium GM or large market SM opportunity Excel- percentage of the increases and a potential option to in tion Mid -Ohio Malley WYPC. Box 448. Gallipolis, OH lent references. 305 -437 -5839. acquire an equity interest'/ What would you do's Send your 45631 EOE answer to Box H -17 I find good people and lead them to create great radio June openings. Wakeup air /news or news /air Need pleas- stations. Medium and major market G.M. and former HELP WANTED SALES own- ant voice. excellent diction, smooth reading. Intelligent. er Experienced with start -ups. turnarounds and improve- hardworking Northern California 100,000 watt #1 rated FM station 40 beginner Considered Upstate New York Box ment of already successful facilities. Put my wealth of H -43 plus shares seeks aggressive. sell motivated. experienced experience and skill to work for you. Box G -105. sales person with management potential. Direct selling Intelligent, professional announcer for overnights on Experienced GM/GSM looking for position in the New knowledge and creative skills. Salary commission. bonus America's most aggressive progressive easy listening sta- England area. Contact Sob Mooney. 9 and incentives. #1 in all Connolly Drive. day parts Send resume including tion This is not a throwaway shift Tape. resume to Lee Groton, MA track record. 01450 317 -448 -2614 (Call aber 6 pm ) salary history immediately to Carlos Ca- Martin. Director of Programing. WLIF. 1570 Hart Road, sarez. KXGO, 1131. PO. Box Arcata. CA 95521 707 -826- Baltimore. MD 21204. No phone calls. EOE. 13 years experience in one ownership group. 8 years 9393. EOE /MF station manager and 5 years sales at KWIX /KRES. Moberly Iowa FM looking for versatile announcer who can handle KAHN. Eethany KJEL. Lebanon. all Missouri, owned by CRMC. who can develop. lead productive sales staff (4- air shift. news. sports and production. Send resume and Jerrell Shepherd, Moberly. Missouri. 37 married, college 10). Great California Suburban market. Compensation cassette to: Jim McBride. KJJC. PO Box 464. Osceola. IA graduate. Steve Cochren 417 Harris Lane. Lebanon. MO open Box G -117. 50213. 65536. 417- 588 -3818 (evenings).

Broadcasting May 9 t988 Experienced general manager: Sales and bottom -line Director of development & community relations: Uni- Master control /video tape operator. Fox Television, KRIV driven; currently employed is looking for a long term chal- versity of Florida Public Broadcasting position for WUFT- in Houston is seeking a qualified master control /video tape lenge. Large and medium markets desired or smaller N/FM. Develops and coordinates fundraising and promo- operator. Must have 3 years broadcast television exper- market with equity opportunity Talk to a proven leader. Box tion activities including membership/special fund drives, ience and must be able to operate 1 ". 1 /2 ". and 3/4" VTR's. H -54 special events, promotion and corporate support. Devel- FCC license is required. Please send resume to KRIV-TV ops goals for acquisition of community financial support for P0. Box 22810. Houston. TX 77227. Attn: Personnel Dept. Do have needs help? We may both you an operation that WUFT-TV/FM and is liaison with Friends groups. Requires No phone calls. EOE. we background in programing, get what want. Strong Master's in marketing, communications, business adminis- for management HELP WANTED NEWS operations. and sales. Open possibilities tration, or related field, plus two years' directly related in Kentucky Tennessee. and borders. Box H -47. professional work experience; or a bachelor's plus four Evening anchor. Aggressive small market news team SITUATIONS WANTED SALES years' experience as above. Prefer public broadcasting seeks seasoned reporter with solid prodicing skills and experience in fundraising. Salary range $27,470-49.400. camera charisma to join top male anchor for 6 & 11 casts. I sell radio! Selling GM or GSM. Prefer urban. country AM Anticipated hiring range: $35,000- 38.000. To apply: Send No beginners. No phone calls.Letter, videotape. resume information. Call Don 301 -742 -1345. W!! relocate. cover letter referencing position #83824 and resume to Mr. and salary hopes to: ND. WVIR -N PO. Box 769. Char- 446 Stadium SITUATIONS WANTED ANNOUNCERS Steven Wng, Central Employment Center, lottesville, W 22902. EOE. West, University of Florida, Gainesville, FL 32611. Dead Reporter - We are looking for the best. If you are a strong Young, personable announcer with sales and production line: June 1, 1988. It is university policy to conduct all aggressive, independently motivated and experience looking to relocate near Southeast coast. Look- searches in the open subject to the provisions of existing writer, you should apply for this reporter position. ing for long term. Box H -6. law. Equal employment opportunity /affirmative action em- streetwise. -9. P.O. Box ployer Send tape and resume to Billye Gavin, KW V Announcer looking for boardshift and production, possi- 14159, Oklahoma City OK 73113. M/F. EOE. bly leading into more responsibilities. Bill, 308 -534 -1211. HELP WANTED SALES News director: Number one station looking for the best. If SITUATIONS WANTED TECHNICAL skills with the aggressi- Sales manager: For UHF network of ;iale in M,owest. you have superb managerial along vemness that it takes to be with the number one station in CE, with big production voice. Over 10 years hands -on Strong television sales background required. You may be the market...then you should apply We already have at the engineering experience. Strong maintenance, repair and an account executive now but feel you are ready to lead. top tools and technology and the best newspeople going. installation skills. Seeks CE position with production in a Please send resume to: Box H -13. If you're the person we're looking for then rush resume and competitive top 100 market. 704 -563 -8676. Television syndicate salespersons: Experienced sale- philosophy outlien to A.R. Sandubrae. Station Manager, Engineer specializing In transmitters desires position spersons for major market sales of television program to KWN PO. Box 14159. Oklahoma City OK 73113. All with professional broadcaster. consulting firm or manufac- broadcast stations. Dreaw against substantial commis- replies will be handled confidentially EOE, MIE turer 22 years experience. SBE certified. has own test sion. All travel expenses paid. Contact Telstar. Inc., P.O. Travel reporter: We need an excellent writer /talenVpro- equipment. Box H -30. Box 388. Westport. CT 06881. Telephone 203 -2263379. ducer for news & magazine style TV features. Extensive SITUATIONS WANTED NEWS Pacific Northwest network affiliate is looking to fill a world wide travel. Hands -on offline editing experience a newly created position of sales and marketing director. The plus. San Francisco company Send resume and tape to: is wanted. 5 sales Spats play -by -play position years candidate selected must have proven creative sales and Reporter, Prod. Dept. 1160 Batttery. Suite 100, SF. CA Will experience. relocate anywhere. Combo sports-selling presentation skills and possess the ability to coordinate 94111. position can be accomplished. Call Bill at 803 -223 -4755. special events for client/dealer groups Send resume and News photographer wanted by 605 market NBC affiliate Your like letter of introduction to: GSM. KREM -TV P.O. Box 8037. 8 A.P. awards for best PBP. coverage can sound looking at expansion. Must have 2 years experience. No -6452. Spokane, W4 99203. EOE. M/F/H. more than just another game. 303- 241 beginners. Send tape with resume to Jon James. News in top 50 IA Wheeling news/talk ND, talk experience, seeks larger Account executive for on fire Fox affiliate Director, WHO -N 1801 Grand Ave., Des Moines, 50308. market. Career opportunity for experienced. aggressive, market anchor /reporter job. Prefer East. surrounding its search for marketing oriented person. Resumes to: Box H -42. Larga, Southeastern net affiliate Continues states. After 4 pm. 412- 225 -0969 the best newscast producers around. Experience, creativ- Eager, enthusiastic, hard -working college grad with ex- Local sales manager" S/W major market independent. ity and the ability to lead and motivate people are the local /re- perience in sports PBP /color and news reporting /anchor- Must have experience in planning and executing requrements. We're equipped with SNG, Newstar and the ability to ing. Looking for a place to start. willing to relocate. Call gional and direct television advertising and Beta. We offer excellent compensation and a commitment Marc Ernay anytime at 201- 287 -3327. manage seven salespeople and television inventory Send to award -winning television news. Send resume and brief resumes to Julio Bermudez, 8950 Kirby, Houston, TX writing sample to Box h -21. EOE. Financial news programing: Fully licensed financial pro- 77054. NX is an equal opportunity employer. fessional with over two years experience writing and re- Reporter: Is your reporting a "cut above? Your writing and producing "special"? If so, and you live porting brief financial news spots on daily basis. Have HELP WANTED TECHNICAL reported on over 20 stations across the nation. Various years television news experience. I'd like to see your work. formats, network affiliates, etc. Suprisingly low cost. Every- Maintenance technician: Installation and repair of studio Send non -returnable tape. resume. references to Ken Petersburg). P.O. Box one is looking for high -integrity timely financial news these equipment. Some design, planning, and training responsi- Middleton, WTSP -TV. (Tampa -St. days. Box H -50 bilities. Rotating shift including nights and weekends. Re- 10,000. St. Petersburg. FL 33733. EOE. quires associate's degree in electrical technology or equiv- Southeastern top 80 market looking for anchor to com- SITUATIONS WANTED PROGRAMING formal training, plus experience in electronic alent plement our female co- anchor in growing news operation. PRODUCTION & OTHERS repair/troubleshooting. FCC license or SBE certification. Need enough experience to step in and help immediately. Send resume: Manager of Human Resources, WMHT-N Classical broadcaster with exceptional background and Candidates need dedication, a willingness to learn and Box 17, Schenectady, NY 12301. EOE. capabilities seeks PD position with major fine arts station, grow, good reporting skills, and the ability to handle both public or commercial. Box H -53. Maintenance technician. Aggressive New England inde- hard news and softer features. Prefer someone who under- If you the Southeast. Send tapes and PROGRAMING pendent station seeking a miaintenance technician. stands and appreciates are self- motivated with an extensive technical background. resumes quickly to Rich Klos, News Director. WDEF -TV, Exciting new format!! Confidentially contact Consultant, looking for a challenging opportunity to join a fast -growing 3300 Broad St., Chattanooga. TN 37408. No phone calls Box 2741. Montpieer Station, Laurel, MD 20708 -- Where team. please send your resume in confidence to Box H -16. please. EOE. the numbers live ". Chief engineer:WMCC TV-23, Indiana, is seeking a chief Weathercaster, West Coast, dynamic personality and engineer, must have 5 years experience as chief or as strong weather experience. Spanish speaking candidates assistant chief, in medium to large market station. Send encouraged to apply Reporter. major Midwest market. resume to: Dave Turner, 2250 Seymore Ave.. Cincinnati. strong journalist. Resume, non- returnable tape. refer- OH 45212. WMCC TV-23 is an equl opportunity employer. ences. current salary: Joseph Barnes & Associates. Televi- sion News and Promotion Consulting. 930 Granite Court. and ACE VTedtor: Prefer experience with AMPEX VPR3's Martinez, CA 94553. MICRO. Send resume: Manager of Human Resources TELEVISION WMHT-TV Box 17, Schenectady, NY 12301. EOE. Assignment editor: Idea and people person to be spark - plug of 21 person staff, and get the most out of our people. HELP WANTED MANAGEMENT firm has an im- Remote truck supervisor:Florida based NBC affiliate in medium market. Tape. resume to Jack meidate opening for a remote truck supervisor /mainten- Local sales manager for group owned affilaite in fast Keefe, WICD -N Box 3750, Champaign. IL 61821. ance engineer in the Chicago area. Must have 5 years growing market. Must possess strong sales track record EOE/MF broadcast television experience. Must be a self starter with ability to train and motivate. Send resume to GSM, motivator. highly organized and possess excellent client News director /anchor Aggressive small market station WBKO. Box 13000. Bowling Green, KY 42102. No phone relations. Travel required. M/F EOE. Send resume to: Bill wants news director /anchor combination to finish the job of calls. EOE. McKechney F &F Productions, Inc. 10393 Gandy Blvd., St. taking us to the top. Amazing staff and equipment for the General sales manager of market size 100 +. Western Petersburg, FL 33702. market size and a commitment from ownership down. If affiliate. Applicants must be aggressive. self you want to move up and have fun doing it send letter. network Engineer for cable ad company, maintain 3/4" studio and people and leadership skills, possess strong mar- resume and salary requirements to Box H -41. strater, field equipment. Travel within 100 miles radius, company abilities, and be a motivator. This is an ideal position ekting vehicle. Salary commensurate with qualifications. Resume: Co- anchor /reporter. To join male anchor on weekday 6PM manager with track record to move into for a sales a proven 15434. Hattiesburg. MS 39404. newscast. Two years experience minimum. Send resumes manager position. Applicant must be presently Box general & tapes to George Stephenson. WSEE -TV 35 (Price Com- 5 years in television sales network affili- employed and have minimum of Chief engineer: Top 50 market group -owned munications). 1220 Peach Street. Erie, PA 16501. EOE. management. Send resume and details to Box H -24. EOE. ate is seeking a chief engineer. Some group corporate responsibilities included. Along with total supervision or Managing editor. Top 50 network affiliate looking for strong Midwest independent seeks Management opportunity: day to day engineering areas of the station, position will be manager to lead aggressive, award winning shop. Must to train as local sales man- successful account executive involved in special projects. capital expenditures and long have strong background in reporting, photojournalism or Box H -39. EOE, M /F. ager. Reply in confidence range planning. Ability to effectively manage people as producing. Ability to work with people a necessity Resume -37. Promotion manager. Top 50 NE affiliate. Prior experience well as equipment is a requirement. Experience as a chief and references to Box H EOE. is required. Send resume with salary history, to as manager or assistant. Must be able to take projects from engineer Executive producer. Outstanding individual to work with Box H -44. An equal opportunity employer. conception to air Box H -35. news director in coordinating dynamic on -air presentation. for producing early hour newscast and Traffic manager: A great opportunity for person with Col- Chief engineer needed for network affiliated coastal sun- WII be responsible to Craig Alexander, News umbine experience. Midwest location. Call Ms. Kollstedt in belt station. Prior experience necessary EOE, M/F Send election coverage. Resumes Lexington, KY 40555. EOE. confidence. 513-351 -9112. EOE, M/F. resume to Box H -49. Director. WNO -TV, Box 5590,

Broadcasting May 9 1988 7R Shine in the Tampa Bay sun! News, weather, sports, Program syndication/station sales: Great opportunity for Aggressive broadcasting graduate with minimum exper- production, and promotion. We're looking for broadcast experienced pro to place our live sports events on regional ience seeks entry level production position in television. professionals who don't mind a little in sand their shoes! network of stations . Send resume and salary requirements Experience in film and television on location Send resume /references/salary shooting. history/non- returnable to Creative Sports Marketing, 7621 Little Avenue. Suite Michael 415 -672-2178. demo tape. PO Box 22607 Tampa FL 33622 -2607 516, Charlotte. NC 28226. PRODUCTION SERVICES Commercial producer /announcer/writer. Need HELP WANTED PROGRAMING exper ienced director with skills in location Got Vidifont blues? offer an alternative V PRODUCTION 8 OTHERS and studio tape At Graphics production. Send 3/4" demo cassette with photo to Lew train ng program that stresses a thorough understanding LESEA Broadcasting Corporation, A Christian broad- Koch, Operations Manager, WAY-N,- PO. Box 2555, of the basics plus consistency in their applications. caster with television stations In South Bend, Indianapolis. Huntsville, AL 35804. EOE. vote and Font Compose training are also available. Call Tulsa Honolulu and construction permits for Denver as well ProTech Graphics at 219 -233 -6192. Ready to direct? Or directing already. Production com as Kenosha. Wisconsin. currently has opening in oper- pany specializing in broadcast promotion seeks an addi- MISCELLANEOUS ations. traffic. engineering, production and sales. Send tional director. Send letter, resume and reel to: President, your confidential resume to: Peler Surnrall. GM. LESEA Be on TV Many needed for into. PRIME Productions, 207 S. Rd., commercials. Casting 1- Broadcasting. PO. Box 12. State Upper Darby, PA South Bend, IN 46624. 19082. 805- -687 -6000 ext. TV-7833. Senior editor. Growing facility in Pittsburgh seeks person News ratings down? Winning newscasts can tell you why, H your first love Is photography, and you've got a killer with 3-5 years experience in 1" editing. Must have ADO with specific recommendations. Multi- award -winning reel, we want to see it. Top 20 network affiliate needs an experience. Send resume to Box G -97. newscaster will evaluate your news, weather, and sports in experienced photographer with an eye for outstanding 16 critical categories. Send for details: 4713 Panorama KTVN -TV, Reno, is looking for a creative who is station promotion. We are looking for a high person degree of Drive. Huntsville, AL 35801. highly organized. a good writer. producer. and possesses lighting skill, top notch editing and some knowledge of good managerial skills to run its promotion department. ADO. Some film experience helpful. but not required. Send Primo People seeking newscast producers, executive Individual must be able to balance creative and adminstra- your resume and reel to: Ginney Morris, KSTP -N 3415 prod icers and news directors all market sizes. Send tape live details, be a good writer with visual sense. have a University Ave., St. Paul. MN 55114. Equal opportunity and ' esume to Steve Porricelli or Fred Landau, Box 116, strong working knowledge of current video production and employer, M/F Old Greenwich, CT 06870 -0116. 203 -637 -3653. post production technology, and experience in designing print, radio and outdoor advertising. Send resume and Entry-level opportunities nationwide! News, sports, pro- SITUATIONS WANTED MANANGEMENT duction, sales. public relations. salary requirements to. Dennis Siewert. KTVN -TV P.O Box promotion, Media Market- ing, PO. Box 1476 --PD, Palm Harbor, FL 7220, Reno. NV 89510. Equal opportunity employer. Sharp professional radio television news. sports direc- 34682-1476. 813 -- 786 -3603. tor anchor, solid sales, promotional, managerial, talk back- TV producer/director: No. Calif station into expanding ground. 904- 673 -5215. advertising production needs energetic person to manage production dept. including sales. Must have technical di- General sales manager- professional /innovative /aggres- recting, lighting and engineering experience. Salary and sive /goal -oriented /motivated by challenge-extensive ex- ALLIED FIELDS comm. Send resume only Box H -10. perience with group -owned operations in local sales/sales management and on -job experience with national at both HELP WANTED INSTRUCTION Commercial producer. VVe have an opening for a creative station/rep level with both affiliates and independents professional to lead our commercial production efforts. A - Florida International University. The State University of knowledge of retail development /media research/traffic minimum of 1 -2 years experience necessary in all phases Florida at Miami invites applications for a tenure track systems/inventory control. Reply Box G -80 of commercial production. Resume, tape, salary history to: position in telecommunication for innovative. professional- Daniel Kurtz. Director of Creative Services, WVM4 -TV Inc.. ly oriented undergraduate -- and beginning in Fall -- gra- P.O.B. 1930, Bluefield. WV 24701. EOE. duate mass communication program. Responsibilities in- SITUATIONS WANTED TECHNICAL clude teaching courses in basic writing, broadcast writing, Associate director: AA/Y-TV has an excellent opportunity Free lance mobile video /transmission/maintenanceengi- broadcast management. principles of broadcasting, and for a highly motivated and experienced associate director. neer 15 years staff or fee -lance experience with all major video field production. Strong commitment to research College degree preferred. Must have experience directing networks and mobile production facilities. and /or creative /professional work is expected. Student and switching newscasts, For resume and commercials, public affairs, and information. 412 -264 -4756. advising and active participation in university and depart- promotion production. Knowledge of studio and location ment committees is required. The successful candidate camera operation, lighting and set Technical EIC /video 15 construction necessary engineer: yews television exper- should have at least three years full -time teaching exper- Quality- minded applicants send resume to Rob ience including major netwwrk Gray. Pro- television and nationwide ience at college level and a demonstrated record as a duction/Operations Manager. W /Y -TV 801 Wavy production facility. FCC licensed/SBE Street, senior television successful professional in his/her field. Masters degree is Portsmouth, Vl 23704. No tapes or phone calls certified. For resume and information. 412 accepted. -264 -4756. required, PhD preferred. Professional experience in Latin Deadline for receipt of applications is May 18. EOE. is Electronic tech looking for a technical position in televi- Amerce a plus. The position at the assistant/associate Director. At need a creative, experienced director to join sion or radio. Prefer Plains, Midwest, or Rockies. 312- professor level is available Fall 1988. FIU's Department of Our team for the market's number one newscast. One year's 345 -4700 ext 8176 ask for Don. Communication has grown 60% in the past three years. It directing experience is a must. Send tape, resume, and currently has 400 undergraduate majors and expects to salary requirements to: Dan Kunz, Creative Services Direc- become a school later this year. Send application, vita, at tor. VA/ \A Television. Inc., P.O. Box 1930. Bluefield, WV SITUATIONS WANTED NEWS least three letters of recommendation, and writing samples 24701 No phone calls accepted. to Dr. Peter Habermann, Chair, Telecommunication Search EOE. Sportscaster: Charismatic 8 knowledgeable personality Committee, Department of Communication, Florida Inter - Television /camera in #150 seeks mid market opportunity Will make a lucky operator - Television station in north- natioral University North Miami, FL 33181.3601. Deadline em Florida looking for news director very happly Box H -26. a good camera operator with a is May 30, 1988. Florida International University is an broad variety of studio and skills Chyron IV background. CAM/editor. Responsible, dependable, motivated, hard- affirmative action. equal access, equal opportunity employ- Excellent opportunity for a team player willing to work hard working. eye for detail, extensive ENG/EFP experience, er to get ahead. Send resume, references and salary require- versatile willing to relocate. Vaughn, 313 -773 -6977 ments. No or Chairman. Department of tapes. Deadline 5/10/88. Reply Box H -28. 313 -569 -0101, ext. 13. Communication, Stephen F Aus- tin State University Responsible for leadership of an aca- TV production director wanted for young, independent Weathercaster or reporter/ weathercaster position demic unit consisting of undergraduate and graduate pro- station. White, shoot and edit local commercials and some sought by highly experienced, personality- packed report- grams in speech, journalism and radio-television. directing. One -person department. Multi- talented, respon- er with passion for meteorology. All markets considered. Applicants must have an earned doctorate and demon- sible, hard- working persons only Resumes to K49AZ -TV Contact through: 607- 785 -8128. strate excellence in teaching and research. Media exper- PO. Box 1924, Twin Falls, ID 83303 EOE/ME ience and commitment to service concept highly 'desir- Meteorologist, grad May. 1988. seeking entry-level on -air Television producers. Two full -time able. Successful candidate must have an interest in both professional positions: position. Top -20 intern experience, some on- camera. Tape one located in Bangor and one in Portland. Assignments undergraduate and graduate program planning. In addi- available. John Lewis. 314 -821 -3872. tion, the for Bangor producer will primarily be public affairs pro- successful applicant must hold an integrated departmental graming. Portland producer assignments will be general Personality with your precipitation. Smiles with your sun- perspective. This will be exhibited by the capacity to productions. Both positions must have proven experience shine. Meteorologist, 15 years top twenty. AMS seal. Reply envision future resource and curriculum devel- opmert in a in studio and remote productions including directing. vi- Box H -45. unified, message -centered and skills -based This deography, editing. coordinating and managing project context. is an eleven -month appointment with one -half Money no object! 10 year radio SD w/TV PBP /editing time teaching required. budgets. Bachelor's degree in broadcasting desired. Ap- Rank and salary dependent on skills. Seeks entry level TV sports anchor /reporter position. qualifications. Three plicants for public affairs producer must include produc- letters of recommendation required. Syracuse University degree. 704-529-6514. Send letter lion experience in newsgathering. and /or public affairs application and resume by June 1, 1988, to: Dr. Robert T. Ramsey, Chairman, programing. Salary range -$16.500 -18,000 plus excellent 15 years of accomplishment and stability in radio. An- Search Committee, PO. Box 13002, SFA Station, Nacogdoches. benefits. Send letter of application and resume post- nouncing, news, sports. management. Would like to bring TX 75962. Stephen F. Austin Slate is marked by May 20, 1988, to: Suzanne Torrey. Director of my experience and maturity to television. -air University an affirmative action equal oppor- On desired. tunity Human Resources, Maine Public Broadcasting Network, Wayne 303 -453-1582. employer. 65 Texas Avenue. Bangor, ME 04401. An equal opportuni- Telecommunications. (Full -time, temporary position) The ty /affirmative Wx caster for small market, temporary or morning posi- action employer. Dept. of Telecommunication at Michigan tion. preferred, in the South Carolina area. 3 years exper- State Unw s seeking an asst. professor or instructor On -line editor: National program service located in Holly- ience in radio and 2 years behind the scenes with affiliated to teach audio and video production with an emphasis in wood. Great environment. Should be flexible, creative. TV newscast. Warm and funny inspite of intelligence and advanced interfac- ing techniques. Other teaching from include: Convergence. DVE. GVG- 200. $30- $40,000. Call Rick Por- beauty Perfect for station seeking black female or "other" production tin. 213 -460 -6975. 704- 547 -4865. management, marketing, distribution, corporate media, aesthetics, remote production. Requires evidence of effec- Promotion director, beautiful West Coast market. Strong tive teaching, professional production experience. aca- on news promotion. Resume. non -returnable tape, refer- SITUATIONS WANTED PROGRAMING demic training in field of specialization. M.A. required, ences. current salary. Joseph Barnes 8 Associates, Televi- Ph.D. preferred. PRODUCTION 8 OTHERS Salary competitive. Application by May 1 sion News and Promotion Consulting. 930 Granite Court, or until filled. Start September 1. Submit letter of applica- Martinez. CA Producer /director/camera/editor: 7 years 94553. experience. tion, vita, graduate transcripts and teaching experience to: Betacam. 1 ", 3/4" SP, and Sony 900 edit system exper- Gary Reid, Chair, Faculty Search, 409 Promotion producer. Medium market. Mid -Atlantic needs ience. Communication Arts Creative hardworking individual with strong techni- 8 Sciences Building. Michigan production pro who can script, edit, implement promotion State University, East Lan- cal ability Looking for a position in western New York area. sing, Michigan 48824 plans News a priority Box H -36. -1212. 517 -355-8372. MSU is an Box H -29. equal opportunity employer.

Broadcasting May 9 1988 77 Graduate assistantship in radio/television/film (stipend FOR SALE EQUIPMENT Consoles, cassette deck, reel to reel, turntables, car- plus waiver). Also five undergraduate degree op- tridge machine. Call Alex Efthymiou 312-889 -5326. tuition AM and FM transmitter, used excellent condition. Guaran- Dr. William Rambin, Department of Commu- tions. Contact: teed. Financing available. Transcom. 215-8840888. Telex Arts. Northeast Louisiana University. Monroe, LA Broadcast equipment (used). Transmitters. STLs, remote, nication 910- 240 -3856 71209. 318 -342 -2144. EOE/AA. antennas, monitors. consoles. processing, tape equip- FM 25K (1983), AEL 25KG ment, automation, turntables. Continental Communica- Broadcast journalism. Marshall University seeks an in- FM transmitters "Harris (1977)" Harris FM -20H3 (1976), RCA BTF20E1S (1983)" tions. Box 78219. St. Louis. MO 63118. 314-664 -4497. structor/assistant professor /associate professor of journal- Harris FM1OHK (1974), RCA BTF10D9 (1968)"Collins ism to teach undergraduate and graduate courses in FM and AM transmitters (used): Most powers. Continen- 830E (1965) /Sintronics/SF35 (1986) CCA 30000DS broadcast news (an ACEJ /MC accredited sequence). This " tal Communications. Box 78219. St Louis. MO 63118. (1968)Transcom Corp. 215-884 -0888. Telex 910 -240- is a tenure -track position. Salary and rank commensurate 314 -664 -4497 3856. with qualifications and experience. Master's degree and professional experience required. Preference will be given AM transmitters "Continental 315F (1975), Collins 820E to those with previous teaching experience. Deadline is (1978)"Gates BC -50C (1966) ^Harris MW1A (1983). Har- May 20 or until position is filled. Send letter. resume and the ris BC- 1h1.CSI TIA. Gates BC-IT. Gates BC -1" Transcom names of three references to Dr. Deryl Learning. Director, Corp. 215 -884 -0888. Telex 910- 240 -3856 RADIO W Page Pitt School of Journalism, Marshall University, Help Wanted Technical Huntington, WV 25701. Marshall University is an equal 50KW AM "Gates BC -50C (1966) on air w /many spares, in opportunity affirmative action employer. STEREO.' Transcom Corp. 215-884 -0888, Telex 910- 240 -3856. HELP WANTED MANAGEMENT Silverline UHF TV transmitters. New best price and DIRECTOR OF ENGINEERING Ithaca College School of Communications. The School performance. 35 Kw. 70 Kw 140 Kw 280 Kw also brand new air cooled 10 Kw klystrode transmitter. Bill Kitchen or of Communication seeks a media director/producer for its Southern California based group owner Dirk Freeman. Television Technology. 303-665 -8000. professional production unit. Responsibilities include man- of 15 radio stations requires seasoned aging, coordinating and administering the day -to -day op- 1000' Kline tower. Standing in Nebraska. Available imme- manager to oversee its technical oper- eration of film, video and multi -image contract productions diately Can move anywhere. Call Bill Kitchen. Television at the college. Bachelor's degree with strong managerial Technology 303 -665 -8000. ations. Responsibility includes technical and professional production experience required; Master's procurement, evaluation and, where nec- including FM antennas. CP antennas. excellent price quick delivery degree preferred. Send letter of application, essary, upgrade of all stations, physical resume and list of references to: Jeff Taylor. Chair. Search from recognized leader in antenna design. Jampro Anten- Committee. Professional Production Unit. School of Com. nas, Inc. 916-383 -1177. plant construction and modification and 14850. munications. Ithaca College. Ithaca. New York TV antennas. Custom design 60KW peak input power FCC compliance. Requires minimum of -3242. May 1988, how- 607 -274 Screening will begin 24, Quick delivery. Excellent coverage. Recognized in design 10 years radio engineering, a significant is ever, applications will be accepted until the position and manufacturing. Horizontal. elliptical and circular polar- that portion of which is at the group level. filled. Position to begin July 1. 1988, or as soon after ized. Jampro Antennas, Inc. 916-383 -1177. date as possible, but no later than August 1, 1988. Ithaca Theoretical and practical knowledge of College is an affirmative action/equal opportunity employ- Over 100 AM-FM transmitters in stock. All powers - al RF, management/administrative strengths - AM - 1Kw thru 50Kw/FM 1Kw er. manufacturers all spares. extensive knowledge of AM direc- thru 40Kw Nbrld leader in broadcast transmitters. Besco and HELP WANTED TECHNICAL Internacional, 5946 Club Oaks Dr, Dallas, TX 75248. 214- tional patterns. Send resume in confi- 226 -8967. 214- 630 -3600. Major Southwest production facility needs maintenance dence to: engineer. Must have minimum 4 years experience in broad- Kline tower: Overall height is 645 feet with two platforms. Mr. Russ Hauth cast or post -production facility All replies will be confi- June 30111. Excellent condition. r Tower will be dismantled by Salem dential. Send resume to. Texas Video & Post, 8964 Kirby. Ready for sale. WBRC -TV 205-322 -6666 Communications Houston. TX 77054. 2310 Ponderosa Dr., Ste. 29 Equipment financing: New or used 36-60 months, no Camarillo, CA 93010 Established southern California commercial post pro- down payment. no financials required under $25.000. Refi- duction company has opening for an experienced broad- nance existing equipment. David Hill 214-578 -6456. cast engineer /technical manager. Electronic knowledge of complete in good working CMX. Sony r. Betacam. ADO. etc.. necessary Send re- SMC 3060 automation system, 4 Revox A77, 350's, 3 RSC -50 random sume and compensation history to 1701 East Edinger, Ste. order. 3 Carousel -switcher, 1 721 double play, 1 B -10, Santa Ana. CA 92705. access controllers. control ASSISTANT CHIEF ENGINEER time announcer, power supply 1 record deck, English logging encoder and printer. 4 racks. spare parts. Instant Tired of keeping ancient equipment working SITUATIONS WANTED PROGRAMING station! $9500 or best. 916-842 -4158. Gary Hawke. PRODUCTION & OTHERS for a station management which treats your Channel 3 antenna. 5 bay Superturnstile. RCA- TF5CL. On department like a second -class citizen? Come You bet! assignment reporter seeks Creative? General ground ready to ship. Wdl need feedlines and sails. Nego- join a company with a real commitment to in PR corporate video. I'm a class act new challenge or tiable. WPSX -TV Penn State University, 814-865 -1423. doing engineering right. The top rated AM /FM now Box H -31. available needs assis- Grass Valley 100 switcher, Chyron 4100 EXB single chan- combination in Philadelphia an PROGRAMING nel, Otani MX -70 1" eight -track ATR, Evertz emulator to tant chief to join our team in completing a interface Otani with Grass Valley editor. All equipment like massive studio rebuild. If you bring with you at promotion in the industry. Radio 8 TV Bingo. Oldest new 314-533 -1777. least three years' experience in AM and FM 1962. World Wide Bingo. PO. Box 2311, Little- Copyright engineering positions. a desire to work with ton. CO 80122. 303 -795 -3288. Sony 3/4' editing system. Mint condition, virtually new Priced for immediate clearance - -- $10,800! Includes play- state -of-the -art equipment in a stable. pleasant er (5800). recorder (5850), control unit (RM -440), and two environment full of growth opportunities, and EMPLOYMENT SERVICES 12' receivers/monitors (CVM- 1271). Contact J.M. Ragan. hard -working can do" attitude, we'd like to Government jobs. $16.040 - $59,230/yr. Now hiring. Your PO. Box 5146, Clearwater, FL 34618 -5146. hear from you immediately. Please send re- -6000 ext. R -7833 for current federal list. area. 805 -687 Channel 8 transmitter and antenna GE4TT6E2/4TF4A1 sumes in confidence to Larry Paulasky, Chief Airlines now hiring. Flight attendants. travel agents. me- Good condition avaiable immediately Bill Kitchen 303 -665- Engineer, WPEN/WMGK Radio, One Bala Cyn- chanics. customer service. Listings. Salaries to $105K. 8000. ext. 101. wyd Plaza, 3rd Floor West, Bala Cynwyd, PA 687 -6000 ext. A-7833. Entry level positions. Call 1-- 805-- Blank tape half price! Perfect for editing, dubbing or 19004. On-air training: For working /aspiring TV reporters. Polish studio. recording commercials. resumes. student projects. anchoring, standups, interviewing. writing. Teleprompter. training. copying etc. Field mini KCS -20 minute cassettes. Learn from former ABC Network News correspondent and $6.49. Elcon evaluated 3/4 videocassettes guaranteed A GREATER MEDIA STATION Inc. New York local reporter. Demo tapes. Private coaching. broadcast quality. To order call Carpel Video 301- EQUAL OFFORIUNITY /AffRMMIVE ACTION EMPLOYER Group workshops June 11 and July 23. 212-921 -0774. 845 -8888, or call toll free, 800 -238 -4300. 4611 Productions Inc Eckhert Special encoders. Like new. 202 -333 -3320 (Fritz). 2 Feroudja Announcers Co., Inc. is now offering an Help Wanted WANTED TO BUY EQUIPMENT Southern Tower Service expanding range of services: Tower modifications based Wanting 250, 500, 1.000 and 5,000 watt AM -FM transmit- on your engineering specs or ours. Antenna. transmission Major Market ters. Guarantee Radio Supply Corp., 1314 Iturbide Street. line and wave guide installation. Special mounts designed Laredo, TX 78040. Manuel Flores 512- 723 -3331. and fabricated to mount any antenna on any tower in any Morning configuration. We also buy and sell, rent or lease, gin Instant cash -best prices. We buy TV transmitters. towers. Music Anchor poles, used towers. transmission lines. etc. Send for corn - line. Bill Kitchen. Quality Media. 303- and transmission plete list. PO. Box 1387, Suffolk. to 23434. Telephone The format is FM soft adult contem- 665 -3767 804 539 -8365. FAX: 804- 539 -2047. porary. The need is for an intelligent, 1' videotape. Looking for large quantities. 30 minutes or We have M- format, AU -3005, AU -100s, AX -100s. AU- male or fe- longer will pay shipping. Call 301 -845-8888 articulate and interesting 200s. Beta BV/-10s, BW/ -40s. TK -28 film camera, 2 TK -29 male performer with presence. Tal- Wanted: Any Ampex 2, 4 or 24 track audio tape record- film islands. VPR -20s, 2 new Ikegami SC -500s with lense. ers. any condition. Also wanted any NEVE or API consoles CCU. and cable only $13.5K each. 2 TCR -100s for $5K, ent only. Mindless card readers any configuration any condition. Also wanted Lang and Vital squeezooms as low as 7K, Vital 114s as low as 6500. need not apply. Pultec EQ's and tube mics. Please call Dave Rosen 818- Grass Valley 1600 -1 As, 1600 -1 Xs, 1600 -7K with EMEM and 707 -9270 DVE. Call Media Concepts 919-977 -3600 ext 45 LCD Associates Help!!! Donated television equipment needed non -profit Used towers: 450 ft. Rohn 83 P - 510.000.00. 220 ft. Pirod Suite 452 tax- exempt organization cameras. VC.R.s, antenna, trans- AM - $3,500.00. 254 ft. Truscon self -supporting - 301 North Harrison Street 1- $15.000.00. 430 ft. of 31/8 in heliax - $2,000.00. DJ Enter- mitter, switcher, monitors. any donation appreciated. Princeton, NJ 08540 800-468 -0055 extension 7959 - Elaine. prises 507 -895 -2285.

Broadcasting May 9 1988 78 Help Wanted Sales Help Wanted Management

Continued From Communications Pres,- - GENERAL MANAGER Cable Programming PRC,v,, RC Resource RADIO NETWORKS Group owner is selling a solid Directory NEW YORK LOS ANGELES CHICAGO medium market FM powerhouse 1987 and the new owners will assume A Guide to Community TV G.M. duties. We have a great Production Facilities and We have immediate openings for G.M. with no place at our other Programming Sources & Outlets Senior Account Executives in our stations for him. Strong sales New York Sales Office. If you are serious about radio and committed background, excellent with peo- to excellence, we need to talk. ple, been through the battles More than 1,000 Community All inquiries are confidential. and ready for a challenge with a Programming Centers quality owner. We'd move him if Address your information to: The CPRD lists cable systems, access stu- we could. For references and to dios, schools, local governments and oth- Mr. Kraig T. Kitchin arrange an interview contact er organizations managing local cable Vice President channels origination, P -E -G Premiere Radio Networks, Inc. Box H -4. -local and 6255 Sunset Boulevard, Penthouse leased access. Provides detailed informa- Los Angeles, CA 90028 Situations Wanted Management tion about type and amount of program- (213) 467 -2346 ming produced and acquired, as well as budget, staff, equipment and other data. STATION AND GROUP OWNERS Currently employed. successful, experienced. For Independent Producers RAB Broadcast Manager with a real understanding REGIONAL DIRECTOR of the needed balance between station, corn-

munity and profit. I am a tear player who loves The CPRD lists contacts at local cable The Radio Advertising Bureau has an immedi- to WIN and knows how to build and motivate a channels who buy or borrow noncommer- ate need for 2 radio broadcasters with exten- WINNING STAFF Box H -14. cial programming, and program buyers at sive sales experience (5 -8 years) preferably at the GSM level to serve as regional more than 50 national cable programming representatives. services- basic, pay and pay -per -view. The ideal candidate will have outstanding PROFIT ORIENTED speaking /presentation skills, a thorough knowl- GENERAL MANAGER For Local Cable Programmers edge of marketing and media issues, a demon- Strong leader with unequaled skills in strated ability to close and a track record of programing, sales, promotion and finan- The CPRD lists success based in client -oriented selling. The cials. Looking for an owner with an eye to contacts at associations, individuals selected will the future. Prefer medium market in Top government agencies and clearinghouses GMs and GSMs at radio stations, clients. ad 100, Box H -12. from across the U.S. and around the world agencies and local radio associations and that lend or rent PSAs, must be intelligent. savvy, highly motivated. Video News Re- leases longer -length and a self- starter. TELEVISION and video program- Salary is competitive. RAB is an equal opportu- ming covering a wide range of topics and nity employer Send resume and compelling issues. cover letter to Raymond Holbrook. Vice Presi- Help Wanted Management dent for Station Relations, Radio Advertising Bureau. 304 Park Avenue South, New York. NY 10010 TECHNICAL OPERATIONS This unique guide to the field of MANAGER local cable programming will plug Fox Television WNYW. New York. has an open- ing for a results -8 employee-oriented manager you in to a national network of pro- BROADCAST MARKETING REP in the Engineering Department. The selected person will be responsible for co- ordinating ducers and programmers. Order Top company serving broadcast industry and assuring quality control for all engineering seeks marketing representative for multiple - operations. yours today! state region. Experience in broadcast sales Candidates must possess excellent knowl- and /or news is required. Position involves ex- edge of TV production techniques. be profi- tensive travel. Resume. references and salary cient in all areas of technical operations, and $34.95, requirements to Box H -32. possess strong people skills. Position also re- Only prepaid. quires a working knowledge of broadcast engi- neering standards and practices. Next edition: 1989 Candidates should have a minimum of 5 years Help Wanted Management experience in TV or related industry and a minimum of 3 years supervisory experience required. Broadcasting Book Division GENERAL MANAGER WANTED Send resumes to: 1705 DeSales Street, N.W. Our group Is oolong for :na: ^.q..e oerson FOX TELEVISION STATION WNYW who can sell radio on the street. as well as 205 East 67th Street Washington, D.C. 20036 manage and motivate others. In return. we New York, New York 10021 offer an exceptional opportunity for personal and financial growth. We are a small market Att: Kathleen D'Angelo Please send copy(ies) of the CABLE group expanding in the Northeast. Please for- FOX TELEVISION STATIONS. INC. IS ward your current resume to Box H -51. AN EEO EMPLOYER PROGRAMMING RESOURCE DIRECTORY 1987. I enclose $34.95 per copy For fast Vo Name Action Use Address BROADCASTING'S Classified Advertising City St Zip

79 Help Wanted Management Continued Help Wanted Programing Production & Others Continued

FORMER NETWORK TV GENERAL NEWS PRODUCER Sougnt for a very lucrative ($75K - mtnlmum) L.A.- or N.Y.C.-based freelance position as a MANAGER TV SALES an high -powered consultant to expanding, publicity firm with national clients and con- Does the prospect of building an advertising sales organization for a new company excite tacts. We are a group of former producers you? If so, Adlink has an excellent opportunity. We are a partnership of cable television doing TV publicity to high journalistic stan- entities formed for the purpose of interconnecting the Southern California cable television dards. We require the same commitment plus spot advertising on basic cable networks. a good working relationship with the most influ- systems to sell regional and national ential contacts at the network TV news level. The ideal candidate will have a college degree, a solid record of sales achievement in a major Nbrk from your home year- round. on easy schedule. Send resume plus general outline of 5 years broadcast or cable experience and a minimum of 3 years market with a minimum of areas of media influence to: in sales management. Strong written, oral and interpersonal skills and the ability to work are also required. PRIMETIME overtime and travel (occasionally) 240 MOUNTAIN VIEW LANE Adlink offers a very competitive salary and benefits package. For immediate consideration, MILL VALLEY. CA 94941 please send your resume along with salary history/requirements to Adlink, 1900 S. Sepulveda Blvd., Suite 308, Los Angeles, CA 90025.We are an equal oppor- tunity employer. PUBLICIST On -site Publicist needed for major syndicated talk show Minimum two years of television publicity exper- ience with some station background required. Excel- lent writing. communication skills and press contacts a must. Send resumes to- Burl Dubrow Executive Pro- 1100 ducer. SALLY JESSY RAPHAEL. WTNH -TV 8 Elm Street. New Haven. CT 06510 ADLINK

Help Wanted Programing ALLIED FIELDS PROMOTION Production & Others Programing MANAGER EDITOR SENIOR ATTENTION AM WKBW -TV Buffalo, ABC affiliate. Lifetime Cabletelevision Is currently Head promotion department for staffing for its new playback and post - STATION OWNERS! market leader. Primary requsites: facility in Astoria, Queens. production Is there a format: High voltage creativity, unthrot- we are seeking a highly skilled on -line tled thinking, colorfully aggressive Senior Videotape Editor with a mini- 1) that generates cash from the verbally and visually, desirous of mum of 4 years experience required. first day and never stops? facility will include pushing the innovative envelope, Our state -of- the -art 2) that fills a vital community 200 switcher, dynamically edged and competi- GVG /ISC 51 editor, GVG need, assuring positive listener Abekas A -62, Kaleidoscope, and tively spirited, community corn - and advertiser response? mitted. Must be experienced in Chyron Scribe. Senior Videotape Edi- television production. Contact: tor must be able to provide technical 3) that is virtually "ratings - guidance to the post -production staff. proof"? Stephen H. Kimatian including Dental, Full Health benefits requires only minimum Pres. & G.M. 401 K Savings Plan, Discounts. Inter- 4) that 7 Broadcast Plaza ested applicants should send resume staff and overhead? Buffalo, N.Y. 14404 with salary history to: 5) that works for daytimers, dir- E.O.E. Lifetime Cabletelevision ectionals, and less- dominant Attn: Personnel Manager signals? Avenue of the Americas 1211 The answer to all these ques- Wanted Sales New York. NY 10036 Help tions is "YES "! Let us show you how it can work for you. REP BROADCAST MARKETING Call: Top company serving broadcast industry Joel Rose for multiple - seeks marketing representative Communications Inc. state region. Experience in broadcast sales WRITER /PRODUCER Flagship and /or news is required. Position involves ex- ON -AIR PROMOTION Cleveland, Ohio tensive travel. Resume, references and salary Were looking for a seasoned professional to join our 216-526 -6017 requirements to Box H -32. Creative Services Department at our Top Market station. If are an inspired writer, an innovative and conceptual ..er and possess a strong working knowledge of current Help Wanted News ,ieo production and post -production technology, send us your resume. Were looking for an individual who is particularly strong in movie and entertainment promotion Lum and Abner TV NEWS DIRECTOR but who can jump In and take over on News projects when Are Back needed. If you are committed to producing high quality Siunben s-a -market affiliate needs a news manager piling up profits reflects a discernible sense of humor with the right stuff!!! Group -owned station has news spots and your work for sponsors and stations. expansion plans requiring an experienced. -hands on- we'd like to talk with you. Send Resume - including 15. minute programs from leader at the helm. If you have television news creden- salary requirements - to box: the golden age of radio. tials surpassed only by your desire to run your own DISTRIBUTORS PO Drawer 1737 news department. let us know Send resume and sala- An Equal Opportunity Employer mi PROGRAM Ar< areas 72403 501'972 -5884 ry requirements to Box G -59 EOE. W Jonesboro

Broadcasting May 9 1988 80 Help Wanted Instruction Employment Services Wanted to Buy Stations

PENN STATE rl0,000 RADIO -TV JOBS WANTED: American Radio University Park Tv Up to 300 openings weekly over TO BUY Campus 10,000 STATIONS yearly -The most complete and current job Lester Kamin has qualified buyers! ® listings published ever by anyone. Disk Financial services also available. Jockeys, Newspeople, Programming Engineers, Sales. Money Back When you're ready to sell, call us. J1.1IES R. N) BARBARA R. PUNIER Guarantee- One week $7.00 Special- PROFESSOR OF TELECOMNIUMCATIONS Six weeks $15,95. You save over $20. Lar AMERICAN RADIO TV JOB MARKET ¡7, SCHOOL OF CONL1ttNICATIONS 1553 N. EASTERN Dept F MEDIA BROKERS *LAS VEGAS, NEVADA 89101 FACULTY POSITION 6100 Corporate Drive Houston. TX 77036 (713) 777 -2552 Public Notices The School of Communications at Penn State has opened a search for the newly -established PUBLIC NOTICE James R. and Barbara R. Palmer Chair of APPLICATIONS FOR FM CP WANTED Telecommunications. James Palmer. founder of CABLE TELEVISION LICENSE WILL CONSIDER BUYING C -COR Electronics, intends by the leadership BOLTON, MASSACHUSETTS Town FM CP ANY SIZE MARKET gift which he and his wife have made to the The of Bolton will accept applications for a cable television license pursuant to the regulations estab- BOX H -33 University, to create a pathbreaking opponunity lished by the Massachusetts Community Antenna Tele- for telecommunications study. vision Commission. Applicants may be filed at the address below until 1.00 p.m. on July t. 1988 Applica- The newly established School of tions must be filed on the Massachusetts C.A.TV Commission Form 100 and must be accompanied by a Communications has five programs including $100.00 non -refundable filing fee. payable to the Town CAL. STATION WANTED an innovative BA in broadcast/cable studies. of Bolton. A copy of the application shall also be filed with the Massachusetts C.A.TV Commission. Looking for small AM or FM in growth The Palmer Chair will be All a full tenured applications received will be available for public area. Up to 1.5M with or without terms. professor and would have primary inspections in the Town Clerk's office during regular business hours and for reproduction at a reasonable Minority cert. available. Reply with full responsibilities in creating a parallel innovative lee. financials or phone # to: President, P.O. graduate program for cable, uniting technology This is the only period during which applications may Box 1290, Secaucus, NJ 07096. and assessment with public policy and be filed. There will be only one round of applications. The Issuing Authority Report is available with a minor management issues in telecommunications. The modification. Palmer professor would also be responsible for Board of Selectmen For Sale Stations extensive program of seminars. conferences and Houghton Office Building research. Bolton. Massachusetts 01740

It is anticipated that the successful applicant will possess broad experience in IlII ÓCÌÁTES 111111 telecommunications at a high executive level. PUBLIC NOTICE RENO 7112.759 -270l SEATTLE 1116 -v1 The Board of Directors of National Pubec Radio The position will begin in January, 1989. Salary meet in open session on Sunday May 22. 1988, begin- is competitive. Send letters of application or ning at 9.30 a.m. in the St. Louis Ballroom of the h1AJOR MARKET COMBOS & FM'S Adam's Mark Hotel. nominations to Fourth 8 Chestnut. St. Louis, Mis- $2,500,000 - $8,000,000 sous. The Committees will meet on May 21 at the Adams Mark Brian Hotel. Subject to amendment. the agen- CALIFORNIA COMBOS & FM'S Winston, Dean and Chair da includes. Chair's Repon. President's Report. and Palmer Search Committee committee reports $900,000 - $4,500,000 Box P -2 NORTHWEST COMBOS & FM'S Penn State School of Communications Miscellaneous $450,000 - $2,750,000 201 Carnegie Building University Park, PA 16802 CLIFF HUNTER VENTURE CAPITAL 800 -237 -3777 Application Deadline is September 1, 1988 DEBT FINANCING For broadcasters An Affirmative Action /Equal Opportunity Employer Sanders & Co. Women and Minorities Encouraged to Apply 45Mecroa BrOÍlaff 1900 Emery St., Ste. 206 Atlanta, GA 30318 404 -355 -6800 man1a1 i Associates CLASSIFIED Business Opportunities FLORIDA AM PARTNER Small central Florida growth ADVERTISING Seasoned broadcaster currently owning 3 ra- dio stations looking for partner (silent but ac- market. Billings growing. tive) to build radio broadcast group. Individual Asking with IS YOUR must have strong financial background or be $425k 25% down. experienced known broadcaster. New York based. Box H -34. JIM BREWER BEST BUY... 904/730 -2522 This space could be Blind Box Responses working for you for a Utah AM /FM less than 150 miles very low BOX ? ?? SLC. Transmitter land included. cost ... and it c/o Broadcasting Magazine $265K with $90K down. Contact reaches a most 1705 DeSales St., NW broker: MECI, POB 1347, San responsive audience. Washington, DC 20036 Francisco, CA 94101. 415 -221- (No tapes accepted) 2000 Ext. 11.

Broadcasting May 9 1988 81 For Sale Stations Continued

Nationwide Medro e+alats ationwide Me dro 111L411 Ghapmar Associates Associates n - J`-uhifrna/l7/724 :iirzo RESORT MEDIA. P Ok[el cowsu T.MTS TOP 100 COMBO COLORADO P 0. Box 146 Serving Aspen & Vail. Positive Emmno. Califorme 91426 Southeast suburban combo. cash flow, well- equipped, as- Are. Code ISIS) 9811.3201 Aggressive operator needed. sumable debt, upside potential Asking $950k w /poss. terms. DAVID LaFRANCE ED SHAFFER 818/893-3199 414/998 -1100

- flow /terms 100.000 watt CP plus lulltimer on -air Eastern S D BILL - DAVID Michigan FM /AM Cash $380.000. Terms. ASSOCIATES Northwest FM /AM - AM /FM near Terre Haute $380.000. Terms. /terms 100.000 watts plus powerful fullhmer in a Colorado BROKERS -CONSULTANTS $100,000 down city $1 5 minion 719- 636 -1584 Jerry Dennon (Canumurications Z1iBisiml !iroabrast 2508 Fair Mount St. THE MONTCALM CORPORATION BUSINESS BROKER ASSOCIATES Colorado Springs, CO 80909 206-622-6236 615- 756.7635 - 24 Hours

SW FLA COASTAL CASH FLOWING SOUTHEAST SUNBELT MIDWEST FM CITY FM /AM COMBO CAPITOL with B -1 authorization CLASS C TREMENDOUS GROWTH college town small mkt. $560M $1,700,000.00 CASH POTENTIAL BURT SHERWOOD, INC Box H -27 813- 334 -3439 312- 272 -4970

BROADCASTING'S CLASSIFIED RATES

Wanted To Buy Stations, Public Notice & All orders to place classified ads & all correspondence pertain- For Sale Stations, require display space. ing to this section should be sent to: BROADCASTING, Classi- Business Opportunities advertising space. fied Department, 1705 DeSales St., N.W., Washington, DC Agency commission only on display 20036. Blind Box Service: (In addition to basic advertising costs) issue. other classifications: Payable in advance. Check, or money order only. Full & cor- Situations Wanted: $4.00 per All the box service applies to rect payment MUST accompany ALL orders. All orders must $7.00 per issue. The charge for blind display ads. Each advertise- be in writing. advertisers running listings and ment must have a separate box number. BROADCASTING will Eastern Time for the following Deadline is Monday at noon not forward tapes, transcripts, writing samples, or other over- apply for issues published Monday's issue. Earlier deadlines sized materials; such materials are returned to sender. during a week containing a legal holiday, and a special notice numbers should be addressed announcing the earlier deadline will be published above this Replies to ads with Blind Box 1705 DeSales St., ratecard. Orders, changes, and /or cancellations must be sub- to: (Box number), c/o BROADCASTING, 20036. mitted in writing. NO TELEPHONE ORDERS, CHANGES, AND/ N.W, Washington, DC OR CANCELLATIONS WILL BE ACCEPTED. Word count: Count each abbreviation, initial, single figure or letters as one word each. Symbols such as When placing an ad, indicate the EXACT category desired: group of figures or as one word each. Phone number Television, Radio or Allied Fields; Help Wanted or Situations 35mm, COD, PD, etc. count code count as one word each. Wanted: Management, Sales News, etc. If this information is with area code or zip omitted, we will determine the appropriate category according The publisher is not responsible for errors in printing due to to the copy. NO make goods will be run if all information is not illegible copy-all copy must be clearly typed or printed. Any included. No personal ads. and all errors must be reported to the classified advertising publication date. No credits or Rates: Classified listings (non -display). Per issue: Help Want- department within 7 days of on errors which do not materially ed: $1.00 per word, $18.00 weekly minimum. Situations Want- make goods will be made All other classifica- affect the advertisment. ed : 600 per word, $9.00 weekly minimum. tions: $1.10 per word, $18.00 weekly minimum. Publisher reserves the right to alter classified copy to conform of Title VII of the Civil Rights Act of 1964, as Rates: Classified display (minimum 1 inch, upward in half inch with the provisions the right to abbreviate, alter, or increments), per issue: Help Wanted: $80 per inch. Situations amended. Publisher reserves Wanted: $50 per inch. All other classifications: $100 per inch. reject any copy.

Broadcasting May 9 1988 a.) (Fàtes &

Media affiliate relations, New York: Lee Certil- Alan McGlade, VP of programing and sales, man, account executive, J. Walter Thomp- Choice Television, Pasadena, Calif., joins son, New York, to district supervisor repre- Adlink, Los Angeles -based cable television Appointments at Jones Intercable Inc., En- senting stations in Connecticut, Maine, advertising interconnect, as VP- glewood, executive Colo.: Gregory Liptak, VP, oper- Massachusetts, Michigan, New Hampshire, general manager. ations, to president. He succeeds Glenn New York, Pennsylvania, Rhode Island and Jones, who will retain his positions as chair- Vermont; Kristen Jordan, associate director man and chief executive officer; John Math - of revenue and market analysis, to district wick, VP, marketin_. to group VP- market- supervisor representing stations in Ken- ing; James O'Brien, fund VP, to group VP- tucky, Maryland, North Carolina, Ohio. operations; Kevin Coyle, treasurer, to VP- South Carolina, Virginia, West Virginia and treasurer. Washington. William Roskin, senior VP, human re- David Fogarty, manager of broadcast pro- sources, Coleco Industries, Hartford, Conn., jects and senior producer, Twin Cities Public joins Viacom International Inc., New York, Television, St. Paul, Minn., joins Greater as VP. human resources and administration. Dayton Public Television Inc., Dayton, Robert Nelson, VP and general manager, Ohio, as director of broadcasting telecom- CBS -owned KNx -FM Los munications. Angeles, retires. McGlade He is succeeded by Charlie Seraphin, Palumbo news Jay Golan, president, Jay Golan Associates, James Palumbo, VP- management supervi- and programing director, CBS's KCBS(AM) New York -based consulting firm specializ- sor, DMB &B /St. Louis, named senior VP. San Francisco. ing in marketing, development and strategic Len Spagnoletti, president and general planning for large not -for -profit cultural in- Appointments at BBDO New York: Eugene manager, KGO -TV San Francisco, resigns to stitutions, joins The WNYC Communications (Gene) Lofaro, director of creative oper- enter field of commercial real estate. Group, New York as director of develop- ations, and Debra Starkman, director of ment. marketing sciences. to senior VP's; David Thomas Bresnahan, VP and general man- Freeman and Richard Hanson, su- ager, KFKF -AM -FM Cary Colwell, trust relations associate, Uni- creative Kansas City, Kan., joins pervisors; Richard Kronengold WMALIAM) Washington versity of Illinois Foundation, Champaign, and Leon- as president and ard Susman, general manager. Ill., joins noncommercial KAET(TV) Phoenix account supervisors; Gall Stein, as major gifts -planned giving manager. international media manager, to VP's. Lee Carlson, general manager, KGMB(TV) Honolulu. resigns. Appointments at Lintas: Campbell -Ewald, Warren, Mich.: Harvey Briggs, supervisor Jeff Evans, general manager, WFFT-TV Fort of Chevrolet's Motorsports advertising, to Wayne, Ind., Marketing named VP and general man- VP- supervisor; LuAnn Rooney, copy super- ager. visor, to VP, copy supervisor. Appointments at Changes at DDB Needham Worldwide Chi- KTRVITV) Nampa. Idaho: Appointments at Turner Cable Network Rex McArthur, cago: Al Wolfe, president, U.S. Division, station manager and acting Sales, Atlanta: Peter Gochis, director for general manager, to VP New York, resigns; Vicki Mondae, VP, man- and general man- Western region, to VP, Western region; Wes ager; Diane Frisch, program agement representative, to VP, group ac- director, to Hanemayer, director of direct broadcast station manager; count director. James Bailo, business sales and operations, to VP, direct broadcast manager, to treasurer and chief financial Steven Hunter, VP, Hunter/Brodsky & As- sales; Robert Thalman, director market- officer. of sociates, new business development corn - ing, to VP of marketing. Brenda Brown, pany based in Carmel, Calif., joins Warren general sales manager, Appointments at Earle Palmer Brown, Be- WCHY -:\'t F\I Savannah, Anderson Advertising & Public Relations, Ga., named gener- thesda, Md: Robin Soslow, creative group al manatIcr. Davenport, Iowa, as senior VP- client ser- vices. head, to VP, associate creative director; Car- Henry Strong, VP and general manager, la Marran, VP, account supervisor, Rapp & Alan Cohen, director, W ENE( A I)- WMRV(FM) Endicott, Pa.. joins marketing, NBC -TV, Collins USA, New York, to account super- New York, named VP, WPUTAM)- WKRZ -FM Wilkes -Barre, Pa., network television visor; Pam Kenealy, art director, to senior in marketing. same capacity. art director: David Carlson, art director. Appointments at KNCN(FM) Sinton. Tex.:

John Marim, sales manager, KLZE(F I I rn Altos, Calif., to general manager: Randy Marx, continuity director, KHFI -FM Austin, Tex., to operations manager. The Most Experienced Phil Maglione, account executive, Executive Search Firm In Broadcasting. WJOY(AM)- WQCR(FM) Burlington, Vt., joins WMRC(AM) Milford, Mass., as general man- ager. Joe Sullivan & Leigh Earle, Associates, Inc. general manager. WMYI(FM) Executive Hendersonville , N.C., joins WFBC -FM Search and Recruitment Greenville, S.C., in same capacity. 340 W. 57th St., New York, NY 10019 Jim Bradenburg, production facilities su- (212) 765 -3330 pervisor, WTOL-TV Toledo, Ohio, joins KPLC- TV Lake Charles, La., as director of broad- cast operations. The person you describe is the person we'll deliver. Appointments at CBS Television Network

Broadcastng May 9 1988 AA Howard Katz, execu- Kenyon & Eckhardt, Dal- Communications Inc., Dublin, Ohio, as Bozell, Jacobs, tive VP, Ohlmeyer las, to senior art director; Claire McCarthy, manager of national advertising accounts. Henry J. Kaufman & Communications account executive, John Beebe, account executive specializing Los Angeles, Associates, Washington, to senior account Co., in agriculture sales, WGN(AM) Chicago, named president and executive; Sean Gleason, assistant account named national -agriculture sales manager at Molly chief operating offi- executive, to account executive; WGN and Tribune Radio Networks. Flynn, billing manager, to assistant account cer. executive. Jill Butler, national sales manager, KHG1 -TV George Krieger, sen- Kearney, Neb., joins KPrM(TV) Omaha as VP, home video Simcox, director of operations, WGN- ior Gary assistant national marketing manager. and pay television, TV Chicago, joins Nissen Advertising Inc., 20th Century Fox Fla., as VP. Mitch Jackson, art director, Bozell, Jacobs, Lakeland, Film Corp., Los An- Kenyon & Eckhardt, Dallas, joins Gardner Katz Dean Craun, account executive, KBAK -TV Advertising Co., St. Louis, as art director geles, named presi- Bakersfield, Calif., named general sales and associate creative director. dent and chief executive officer of CBS /Fox manager. New York -based partnership of 20th Benton Co., Appointments at D'Arcy Masius & Century Fox and CBS Inc. Tom Gebhart, account executive, KOKE(AM) Bowles, St. Louis: Laura Frerichs, account Austin, Tex., joins KNCN(FM) Sinton, Tex., representative, J. Walter Thompson, Chica- Randall Hanson, VP, as general sales manager. go, to account supervisor; Thomas Gooch, Western division Appointments at Katz Communications, account executive, Tracy -Locke Advertis- manager, Worldvision New York: Kim Capria, marketing analyst, ing, Dallas, to same capacity. Enterprises Inc., New Katz Management Services, to senior mar- Melissa Brewer, account executive, KBC(- York, named senior account keting analyst; Faith Oakes -Rossi, TV Boise, Idaho, and Jeanne McKissic. VP, domestic sales. executive, Harrington, Righter & Parsons, sales representative, American Director) at New York, to sales executive at Katz Ameri- Appointments Co. , Seattle, join Northwest Cable Intercon- Rainbow Program can Television; Meredith Sweeney, associ- nect (NCI), Seattle, as sales representatives. ate consultant, Shearson Lehman/Hutton Enterprises (RPE), Corp., New York, to PC analyst at Katz Cathy Taylor, public relations manager, Woodbury, N.Y.: H. Media Data; Suzanne Abair, senior research Saatchi & Saatchi DFS Compton, New Thomas Chestnut, there as corpo- VP and general man- analyst, John Blair Communications, New York, joins Grey Advertising Hanson York, to media analyst at Katz Management rate affairs account executive. ager, SportsChannel, of sales New York, to senior VP, planning and devel- Services; Renee Schops, member John Lynch, assistant account executive, Robert training program, to sales executive at Katz opment, for SportsChannel network; HRP Television Station Representatives, Pollichino, VP and chief financial officer, to Independent Television. Los Angeles -based ac- New York, named VP, general manager of SportsChannel; An- Meredith Smulian, supervisor of spot count executive. drew Rosenberg, VP and assistant to presi- buying management group, Dewitt Media Anne Farrell, account executive, Torbet Ra- dent. to VP, financial and strategic planning; Group Inc., named director of spot buying dio, Dallas, joins Banner Radio there in Michael DiPasquale, controller, to director and barter management. same capacity. of corporate finance. Appointments at Wyse Advertising, Cleve- Appointments at Seltel Inc., New York: Charles Ward, director of programing, land: Linda Sellers, senior media planner, to Nancy Mayers, national sales manager, Times Mirror Cable Television, Irvine, Ca- media supervisor; Daina Auzenburgs, me- WSYT(TV) Syracuse, N.Y., to account execu- lif., joins Reiss Media Enterprises Inc., dia estimator, to assistant media planner; tive; Robert Bailin, account executive, Dal- New York -based owner and operator of Re- John Cimperman, assistant account execu- las office, to same capacity in New York. quest Television, pay -per-view service, as tive, to account executive. Denise Caminite, general sales manager, Los Angeles -based VP, studio relations. Lisa Smith, media assistant, HBM /Creamer, WBVP(AM)- WWKS(FM) Beaver Falls, Pa., David Raith, director of internal activity for Boston, named media analyst. joins WKBN -TV Youngstown, Ohio, as local 1990 Goodwill Games, Turner Broadcasting Sheldon Moss, account executive, account executive. System Inc., Atlanta, named VP and direc- WVEU(TV) Atlanta, named local sales man- Jim Toeliner, group sales manager, Buffalo tor- Goodwill Games. ager. News, joins WKBW-TV Buffalo, N.Y., as ac- John Fodor, director of marketing, Radio John Brickley, regional manager of Boston count executive. Express, Los Angeles -based international company, named VP- general office, Hillier, Newmark, Wechsler & How- Erik Amsel, managerial sales assistant, syndication ard, New York, named regional manager of WYNY(FM) New York, named account ex- manager. Detroit office. ecutive. Ruth Dreier, music director, WNYC -FM joins Group, New Tony Adams, Newark, Ohio -based advertis- Sally Goldstein, account executive, The WNYC Communications York, as director of music and cultural pro- ing sales manager, Times Mirror Cable Tele- WIOQ(FM) Philadelphia, joins WPVI -TV there grams at WNYC- AM -FM. vision, Irvine. Calif., joins Warner Cable in same capacity. of daytime pro- David Jacobson, general sales manager, Geanne Finney, manager grams, East Coast, ABC Entertainment, Executive order. The Cable Television WCFX(FM) Clare, Mich., joins wczY--FM De- New York, named director of daytime pro- Public Affairs Association has named troit as account executive. grams, West Coast. Ed Dooley to be its executive vice presi- dent and plans to set up an office in Ellen Berliner Davis, network clearance Washington. Dooley, now a business coordinator, NBC Radio Network, New consultant, was once a spokesman at Programing York, named manager of entertainment pro- the National Cable Television Associ- graming. ation. Brian Firestone and Bob Cohen, sales ex- Sue Abruzzese, manager of programing, Bonnie Elected president was ecutives, Barris Industries, Los Angeles, Madison Square Garden Network, New Hathaway, HBO director, consumer and join Palladium Entertainment Inc., New York, named director of programing. relations; vice president. affiliate press York, as executive VP's. Satellite Pro- director of public rela- Appointments at The National Elaine Tarant, graming Network, Rosenberg, Tex. -based tions, Centel Cable; secretary, Susan Appointments at Arts & Entertainment Ca- Orgel, VP, membership organization that provides sat- Swain, vice president, C -SPAN, anc ble Network, New York: Andrew to senior VP, ellite programing and other managing and treasurer, Jim Ewalt, executive vice affiliate sales and marketing, Whitney Goit marketing services to cable companies: president, Community Antenna Televi- programing and production; sales and marketing, to Diane Maruca, accounts manager, to direc- sion Association. Il, VP, advertising senior VP, sales and marketing. tor of sales and programing; Mike Zimmer-

Broadcasting May 9 1988 84 man, sales manager, to director of sales and Tony Gwynn, outfielder, San Diego Padres marketing. News and Public Affairs baseball team, joins KGTV(TV) there as spe- George Bodenheimer, national accounts cial reporter for Padres. manager, Rocky Mountain region, ESPN, Ron Becker, VP of news, WXIA-TV Atlanta, Appointments at WGAL -TV Lancaster, Pa.: WLVI Bristol, Conn., named director, affiliate joins -TV Cambridge, Mass., as VP of Clark Focht, overnight assignment editor - marketing, central division. news and operations. producer, to full -time producer of The Morn- Appointments at CBS, New York: Roger Tim Larson, executive news producer, ing Report; John Lecomte, associate pro- Welsch, professor of American folklore, WDIV(TV) Detroit, joins WIVB -TV Buffalo, ducer- weekend assignment editor, to University of Nebraska and Nebraska Wes- N.Y., as news director. overnight assignment editor-producer; Da- leyan vid Silverstein, production assistant, to University, both Lincloln, Neb., joins Rick Wagner, news anchor, WHTM -TV Har- night assignment editor; Myles Snyder, in- CBS News' Sunday Morning, as contribu- risburg, Pa., named managing editor. tor; Mark McEwen, weather reporter, CBS tern, to file coordinator -character generator This Morning, named popular music editor Julio Bermudez, general sales manager, operator. KTxti(TV) Houston, named VP, general man- there. Richard Beyer, news producer, WNEV -TV ager. Rob Wussler, account executive, Blair Tele- Boston, resigns to become freelance pro- vision, New York, joins Genesis Entertain- Steve Hurst, Moscow bureau chief, NBC ducer and writer in Boston. News, New York, joins CNN, Atlanta, in ment, Westlake Village, Calif., as regional Appointments at WRC -TV Washington: Bar- same capacity. sales manager for Southeast region. bara Emshwiller, freelance production man- Appointments at NBC's A Different World, Appointments at NBC News, New York: ager, to talent coordinator; Wendy Rieger, Los Angeles: Debbie Allen, actress, choreo- Jim Miklaszewski, Pentagon correspondent, reporter, WTOP(AM) Washington, and Wash- grapher, director and producer, joins as di- to White House reporter; Michele Gillen, ington -based television reporter, CNN, At- rector and producer; Thad Mumford, super- anchor and investigative reporter, WPLG(TV) lanta, to general assignment reporter. to correspondent. vising producer, to head writer and co- Miami, investigative Vera Moroz, assistant managing editor, executive producer. Appointments at WTAE -TV Pittsburgh: Mi- WEE1(AM) Boston, joins WCVB -TV there as Maureen Duggan, director, WABI -TV Ban- chael Fountain, 1l p.m. news producer, night assignment editor. gor, Me., joins WMTW-TV Poland Springs, KDKA -TV Pittsburgh, to executive producer; Me., as director. Sue Brozek, general assignment reporter. WRAL -TV Raleigh, N.C., to reporter. Rosie O'Donnell, stand -up comic and ac- Technology tress, joins VH -1 /Video Hits One, New Appointments at Centel Cable Television York. as on-air personality. Co. of Illinois, Elgin, Ill.: Katie Angell, reporter, to assistant news director, The Fox Brad Stensberg, VP of operations, Prima- Pam Thomson, co -host of national edition Valley Report; Mollie Nesler, sales coordin- vera Video, Denver, joins Mince Film and of PM Magazine, joins The Entertainment ator/news, WTrE(TV) Columbus, Ohio, to Video Facility, San Diego, Calif, in same Report, Group W Television's daily satellite reporter. capacity. entertainment news service, Burbank, Ca- Harry Jenness, farm and news lif., as entertainment reporter. director, KXLP(FM) New Ulm, Minn., joins KYSM -AM- Brad Friedrich, mar- FM Mankato, Minn., as assistant news di- keting manager, mag- Appointments at KYSM -AM -FM Mankato, netic products divi- Toni rector. Minn.: Ross, on-air personality, sion, Fuji Photo Film WSBW(FM) Sturgeon Bay, Wis., to morning Don Roy King, director, ABC's Good Morn- U.S.A., Elmsford, drive personality for AM station; George ing America, New York, joins CBS News N.Y., named director Miller, on -air personality, KFMC(FM) Fair- there as director of CBS This Morning. of marketing for mag- mont, Minn., to morning drive personality Karen Coulon. morning news anchor, netic tape division. for FM station. and Bill Norwood, weatherman, WLOS(TV) Robert Polan, nation- Asheville, N.C., named anchors new Jerry (Romick) Williams, afternoon drive of al sales representa- morning news program. announcer and program director, WFIA(AM) tive, Vinten Equip- Louisville, Ky., joins WLIX(AM) Islip, N.Y., ment Inc., Appointments at W.JLA -TV Washington: Rea Friedrich as host of show. Hauppauge, N.Y., morning Blakey, weekday news anchor, KTUL -TV Tul- named product manager, camera support sa, to weekend Neice Colon, on -air personality, WBts(FM) Okla., news anchor and system. general assignment reporter; Henry New York, joins WQHT(FM) Lake Success, Tenen- baum, syndicated N.Y., in same capacity. entertainment editor, Post- Newsweek TV stations, to reporter. Dale Williams, manager of information sys- tems, United Video, 'lìilsa, Okla., named Daniel Ruth, national television critic, Chi- Emily Langlle, general assignment reporter, director of information services. cago Sun Times, joins WMAQ(AM) Chicago KING -TV Seattle, joins KOMO -TV there as as entertainment critic. weekend anchor and general assignment re- Appointments at Centel Cable Television porter. Co. of Illinois, Elgin, Ill.: Omar Vega, com- Appointments at Raycom Inc., New York: Linda Schmidt, news munications specialist and producer of Ken Ceric, account executive, Harrington and sports director, WEEX(AM)- WQQQ(FM) Easton, Pa., health shows, Cancer Information Service, Righter & Parsons (HRP), New York -based joins KOLR(TV) Springfield, Mo., as Chicago, to technician; Sherri Romano, rep firm, to senior account executive; Laurie weekend weather anchor and reporter. Wheaton, III. -based production assistant, to Greenberg, network supervisor, Wells Rich technician; Rebecca Ryan, intern, to part- & Green, New York, to account executive. Robert May, owner and operator, Designs Albright, intern, to for time reporter; Steven Living, Dallas -based sales consultancy, technician. Marlene Rochman and Mari Kimura, station joins Metro Traffic Control, Houston, as sales Dallas -based marketing executives, Blair Entertainment, New director. Appointments at The American Home Sat- York, join Select Media Communications ellite Jerry Penacoli, 5:30 p.m. co- anchor, KYW- Association (AHSA), Bellevue, there in same capacity. Wash.: Robert writer, TV Philadelphia, adds duties as permanent Angus, Satellite host Times, to editor of AHSA's newsletter, Sky Appointments at Sunbow Productions Inc., of morning talk show, People Are Talk- ing. Report; Kathryn Haas, marketing research New York -based producer of syndicated ani- and editor of legislative newsletter, United mated children's series: Susanne Pollak, Laura Ann Taylor, general assignment re- Way of King County, Seattle, to assistant to staff accountant, to assistant controller; porter and substitute anchor, wsETTV president; Mike Knight, technical support- John Cadwell, administrative assistant to Lynchburg, Va., joins WVEC -TV Hampton, customer service representative, Luxor manager of contracts administration. Va., as general assignment reporter. North America Corp., Seattle, to technical

Broadcasting May 9 1988 85 adviser and technical support representa- work, KTwv -FM Los Angeles, joins KNX -FM Appointments to board of directors at Wash- tive. there as promotion director. ington Women in Public Relations: Ellen Werther, manager of special media services, Yvette Perez, promotion director, KVIt -Tv U.S. Council for Energy Awareness. to Amarillo, Tex., joins WTAE -TV Pittsburgh as promotion writer -producer. president; Mila Albertson, freelance public Promotion and PR relations consultant, to VP; Kate Egan, ac- Colette Roof, writer- producer, WALA -TV count executive, Daniel J. Edelman, to sec- Mobile, Ala., joins KREM -TV Spokane, retary; Stephanie Strass, VP, Levy Zim- Vorce, VP, Betsy Wash., as writer- producer -director. berg Inc., to treasurer. public relations, King World Productions Rod Louden, general manager, SRO Broad- Inc., New York, joins casting's KDKO(AM) Littleton, Colo., retires Viacom Entertain- Allied Fields to form his own consulting firm, R -D -L ment Group there as Broadcast Consultants, Sun City West, VP, public relations. Ariz. Bob Elliot, VP, Burkhart, Abrams, Douglas Lew Allison, free- Elliot, Atlanta -based radio consultancy, Appointments at Telescript Industries Corp., lance producer, Pub- joins Joint Communications, radio consul- Van Nuys, Calif. -based telecommunications lic Broadcasting Ser- tants, there as chief operating officer. company: James Christiansen, chairman vice, Alexandria, of board, to president; Allan Adler, board Va., joins Hill & Bill Little, general manager, Paragould member, to secretary. Wrce Knowlton Inc., New Cablevision, Paragould, Ark., elected VP York, as VP- deputy director of media servi - and member of board, Arkansas Cable Tele- ces/broadcast. vision Association, Little Rock, Ark. Robert Wheeler, on -site publicity for 1988 Laurie Jacoby, director of placement, Deaths winter Olympics, ABC public relations, Geller Media Management, New York, named VP. New York, named manager of sports infor- Robert H. Hinckley, mation. Appointments at Hogan & Hanson. Wash- 96, former ABC ex- Pedro Melgarejo, partner- director, Summit ington -based law firm: Patricia Brannan, ecutive, died April 30 Bilingual Advertising, Houston, joins Star- David Kikel, Wendy Kirby, Mark McCon- of heart failure at his stream Communications Group Inc. there as nell, George Mernick Ill, John Roberts Jr., home in Eden, Utah. promotion manager for Budweiser Gran Paul Skelly, John Stanton, Mark Sterling Hinckley entered ra- Concurso Musical. and Ann Morgan Vickery promoted from dio in January 1946 associates to partners. after career in govern- Michael O'Connor, sales manager, Black ment service and pri- Duck Woodworking, Alfred, Me., joins James Artz, senior VP and general counsel, vate business. He be- WMTw -TV Poland Springs, Me., as assistant Philadelphia Newspapers Inc., joins Dil- came member of creative services director. worth, Paxson, Kalish & Kauffman, Phila- Utah State House of Lois Ruben, coordinator of The Wave Net- delphia -based law firm, as counsel. Hinckley Representatives in 1918. He established Utah Pacific Airways in 1928. From 1938 to 1940 Hinckley was member of Civil Aeronautics Authority and was appointed assistant secretary of com- Broadcasting merce when two departments merged. He The News Magazine of the Fifth Estate accepted VP position at Sperry Gyroscopes to government 1705 DeSales St., N.W., Washington, D.C. 20036 -4480 in July 1942 but returned service in 1944 as director of newly estab- Please send (Check appropriate box) lished office of contract settlements. Hinck- ley in 1946 joined ABC as VP, Washington. Broadcasting '° Magazine (He had served with then owner of network, 3 years 5190 2 years $135 1 year $70 6 mos. $35 Edward Noble, on Civil Aeronautics Au- ABC board (International subscribers add $20 per year) thority.) He became member of in 1953. Hinckley retired as VP in June IO Broadcasting .. Cablecasting Yearbook 1988 1959 and left board of directors years later. He is survived by two sons and one figures The complete guide to radio, TV cable and satellite facts and -$110 Of daughter. payment with order $95.) Billable orders must be accompanied by company order. press March 1988. Please give street address for purchase Off UPS Charles Debenport, 60, engineer, KQIP(FM) delivery. Odessa, Tex., since 1968, died April 13 of To order by MASTERCARD or VISA credit cards. phone toll tree 1 -800-638 -SUBS lung cancer at Medical Center Hospital in Odessa. Debenport was private pilot and Name Payment enclosed also served as contract engineer for 10 other radio stations in Texas and consultant for Bill me Company numerous stations in Southwest. He is sur- vived his wife, Jane, two sons and one Home? Yes No by Address daughter. City State Zip Ken Fanazini, 58, program director and op- Type of Business Title /Position erations manager at WJET-TV Erie, Pa., died 25 of cancer at his home in Erie. Are you in cable TV operations Yes April Signature Fanazini began his broadcasting career in (required) No 1953 at WICU -TV Erie. In 1966 he joined WKYC -TV Cleveland as program director. He For renewal or address change I returned to Erie in 1967, joining WJET-TV place most recent label here where he was instrumental in bringing Mus- cular Dystrophy Telethon to station. He is survived by his wife, Lauretta, one daughter and one son.

May 9 1988 RR hft 1sLc ter

Making news at CTS press representative for WCBS -TV, a job in which he was assigned to write press re- Ask Eric Ober the key to successfully oper- leases on news staff meetings. It was not ating a television station and you'll get a list long before Ober became more than just an of four priorities -"in no particular order ": observer in those discussions. When a news news, programing, sales and promotion. writer position opened up, he was asked to Those basically add up to everything, he join the team. says. In accordance with that description, From that start in the Channel 2 news- Ober characterizes his work overseeing the room Ober tackled a series of jobs at the four CBS -owned television stations as dili- CBS flagship over the next eight years that gence to details, coupled with an under- included editing news copy, producing news standing that batting 1.000 is impossible. pieces and producing separate broadcasts of "It's a vicissitudinal business. Depending the news, beginning with the 1 a.m. edition on the day, the date and the year, you can and working up to the "big hour," 6 p.m. either be very smart-or very dumb," Ober news. By 1976, Ober was assistant news says, referring to such factors as news tal- director at WCBS -TV, eventually moving on ent, local programing and local and national to news director positions at WCAU-TV and advertising markets- factors that have mo- ERIC WAYNE OBER- president, CBS Television WBBM -TV before taking over management of Stations, New York; b. June 11, 1942, nopolized his attention for the past year at news for all the CBS stations from 1981 to CBS's WCBS -TV New York, KCBS -TV Los Brooklyn, New York; B.A., history, Yale, New 1982. Haven, 1962; Angeles, WBBM -TV Chicago and WCAU -TV Conn., U.S. Army 1963 -65; Based on his programing experience at Philadelphia. sales promotion writer, wCBS -TV New York, CBS, especially with the failed America, a Ober took over at CTS in the wake of a 1966 -67; press representative, 1967 -68 wces- much -vaunted early fringe talk -variety hour TV New York; news quick succession of division heads-Neil writer, news editor, on the CBS TV stations produced and dis- Pilson left to become president of CBS associate producer, assistant news director, tributed by Paramount in association with WCBS -TV New York, 1968 Sports; Peter Lund, to become president of -76; news director, various broadcast groups, Ober is unsure of Multimedia Entertainment. Among the WCAU -TV Philadelphia, 1976 -79; news director, the future of the production consortiums weBM -TV Chicago, 1979 vice challenges Ober has faced since that time -81; president, currently being formed by syndicators and are improving news, CBS Television Stations, New York, news ratings (especially in station groups. "I think a consortium will 1981 -82; vice president, Los Angeles and Philadelphia), improving station manager, work [only] if the consortium agrees to buy early fringe programing across the board, wCBS New York, 1982 vice into one producer's idea and lets that pro- general manager, wBBM -Tv and thoroughly reviewing the operations of Chicago 1983; ducer exercise his vision," he says. vice president, public CBS Spot Sales (the in -house unit that han- affairs, CBS News, Says Andy Lack, Ober was "a great soul 1984 -87; present dles national spot sales for the stations). position since, April, 1987; mate" who became "a great protector" of m. Lisa Anderson, Successfully running CTS as the value of Aug. 23, 1981. West 57th amid dissent within CBS News television properties rises ever higher (along ranks that the program was too radical a with the pressures on their managers), Ober, you're dealing with very large departments departure from time -honored CBS News a self-described "newsman" whose 22 years under the enormous pressure of daily news traditions. "Eric is very respectful of the at include CBS 20 directly connected to coverage, I think you get an accelerated creative process. He's not just a good ad- news, refers to newsrooms as "crucibles" course in management." ministrator, he is a very experienced produc- where managers-himself included-can be Of his own style, Ober says, "I believe in er," says Lack. "I know him to be very forged. That understanding of the impor- positive management." He also believes in straightforward. That is rare in network tele- tance of news to network -owned stations, managers who knows when not to manage. vision." and the 20% of pre-tax profits that local "I am convinced that 60 Minutes as a CBS News President Howard Stringer is news contributes to those stations, apparent- creative vision was really Don Hewitt and no less an Ober fan, calling him "part schol- ly caught the eye of CBS Inc. President and Mike Wallace," Ober says. But if it were not ar, part manager, with the spirit of Kris CEO Laurence Tisch when he was looking for "a bunch of very smart CBS News ex- Kringle." It was "a tough loss for us" when for a new CTS president. Says Ober: "There ecutives who knew when to butt in and Ober moved to CTS, says Stringer. is no question in my mind [Tisch] thinks when to butt out," the program "wouldn't After graduation from Yale, and before local television is a good business." have worked," Ober says. enlisting in the army (the alternative was the Ober, a native of Brooklyn, N.Y., calls He was also "very aware of that" when draft), Ober studied history and African his involvement in newsroom decisions as a West 57th was put together, he says, adding studies as a Woodrow Wilson Fellow at writer, producer and news director at three that he and executive producer Andy Lack Columbia graduate school. These days, lit- of the CBS O &Os, and then as vice presi- "didn't always agree on everything, but one erary pursuits are not forgotten altogether. dent programing for at CBS News (where he of the things I did try to do -which was Ober says that he often goes through three was responsible for such programs as 60 against my nature-was to defer to him books a week. and Minutes helped launch West 57th), because I knew there could only be one Ask Ober about his spare time spent in "preparation for everything l've had to do in executive producer." Greenwich Village as a young man, and life. he Although CBS has been home to Ober might roll his eyes in amused disbelief. But "I firmly believe that producing broad- since he got out of the Army (he was sta- prior to his days in TV newsrooms, Ober casts, where you have to worry about jour- tioned in the Far East) in 1965, he spurns the remembers nights in coffeehouses seeing the nalism, production and other details, gives appellative "lifer," since "it seems to con- first performances by Bob Dylan, Bill you a sense of how to manage people. I note somebody who gets one job and stays Cosby, Jose Feliciano and Peter, Paul & think it's a great base for anything that l've there forever. To me, it seems like I've had Mary ("when they were still doing separate done," he says. "The nature of news is you 22 jobs-and I have if you add up all the acts "). And, if you happened upon the right take reasonable risks every day, and I think jobs I've had in newsrooms," he says. coffeehouse at the right time, you might running television stations is the business Ober's introduction to the television even have heard a poetry reading-by Eric and profession of taking real risks ... When newsroom came while he was working as a Ober. a

Broadcasting May 9 1998 87 n M3rrlQ4 In filing supporting reimposition of syndicated exclusivity rules, lost $39.7 million. Operating income rose 71 %, to $76 million, on Meredith Broadcasting told FCC last week its woFL-TV Orlando, revenue that rose 35 %, to $188 million. Fla., is losing as much as $6 million annually due to absence of syndicated exclusivity rules. Totals are result of "apples vs. HBO is negotiating with MCA and 20th Century Fox for extension apples" study in which ratings of station's programing on cable of movie deals pay service has with both studios. Sources say Fox systems that carry superstation WGN -TV Chicago were compared deal could come within next several weeks. Although HBO is not to ratings of programing on systems that do not carry supersta- strong advocate of exclusivity in film deals, exclusivity is report- tion. Meredith said wOFL -TV owns "exclusive" local rights to edly part of present negotiations. almost 60% of WON -TV schedule. Among findings: "In critical time periods, wOFL-TV's ratings are significantly lower in cable households where WON is available and running programing ABC announced new Saturday morning lineup for next season, owned by wOFL -Tv than in cable households where the WON -Tv- which includes three new shows -New Adventures of Winnie the duplicated programing is not available ...woFt -TV concludes it Pooh (Disney); new Beany and Cecil series (DIC Enterprises), and is currently losing between $500,000 and $1 million per year in A Pup Named Scooby Doo (Hanna -Barbera). Two shows have the 7 -8 p.m. time period, and between $1.5 million and $6 been expanded to one hour-The Bugs Bunny and Tweety Show million per year total, due to WON'S duplicated programing." and Slimer and the Real Ghostbusters. Also returning next season o areABC's own two productions, Animal Crackups and ABC Weekend Specials. Canceled are Little Clowns of Happy Town, systems last week in effort to gauge FCC sent out survey to cable Little Wizards and Flintstone Kids. impact that dropping of FCC must -carry rules in July 1985 has had on broadcasters. In four -page voluntary survey, systems are asked to list stations that would have been entitled to carriage Representative Mike Synar (D- Okla.), at request of constituent under rules, but that are not now carried or that have been United Video, common carrier for superstation WGN -TV Chicago, repositioned. Also, cable systems are asked to show any consid- was considering sending letter to FCC to register opposition to eration they receive for carrying broadcast signals. Survey is commission's pending syndex proceeding. Congressman. how- being conducted at request of Congress, but FCC Chairman ever, after discussing matter with several colleagues, is not Dennis Patrick notes in letter that participation is voluntary. expected to send letter and instead will wait to see what FCC o actually does. Meanwhile, National Association of Broadcasters got wind of what was afoot and sent letter to Synar urging him to 1988 loss of million, primarily Viacom reported first-quarter $61 drop Idea. "Syndex would stimulate program diversity and re- and $15 million in pre- due to $65 million in interest expense store contractual freedom and a measure of balance to purchase for quarter were up 25% over ferred stock dividends. Revenues of programing rights by local television broadcasters," wrote $58 million in operating 1987 period, at $293 million, with NAB President Eddie Fritts to Synar. account for income, up 33% (last year's figures are adjusted to o merger with National Amusements). Cable TV operating income was up 21% to $32 million on 18% higher revenue of $78 million, National Association of Broadcasters is preparing paper to be resulting from additional basic and pay customers and higher presented at this week's House cable oversight hearing as part basic rates, company said. Company's networks segment, in- of NAB President Eddie Fritts's testimony. (Association of Inde- cluding Showtime/The Movie Channel and MTV Networks, had pendent Television Stations issued report last week. It will look improved revenue from increase in customers, higher affiliate at "competitive situation with cable," as well as what competitive fees and, in MTVN's case, higher ad revenues. Networks had landscape will look like in 1995. NAB hopes document will assist operating income of $16 million, up 57 %, on 18% higher revenue its case for mandatory cable carriage rules (must carry). of $148 million. Entertainment operating income was up 128% at o $10 million, on 132% higher revenue of $40 million, and broad- Sunbeam Television Corp., licensee of wsvN -TV Miami (NBC), has casting operating income was just 2% higher at $10 million on filed complaint in Florida circuit court against NBC and CBS, charg- 9% greater revenue of $30 million. ing companies with antitrust violations relating to NBC's purchase o of WTVJ(TV) Miami, CBS affiliate. In filing, Sunbeam sought Turner Broadcasting System reported net loss of $14.1 million in disclosure and discovery of internal CBS and NBC correspon- first quarter, 64% improvement over last year, when company dence it says "would give it the right to assert claims against

Carson going back to work Carson Productions announced on Tuesday, May 3, that the One of the proposals put before the Carson group stated that Tonight Show will go back into production May 11, after a 10- 10% of WGA members would have to be offered employment by week hiatus due to the writers strike. "We have been negotiating independent production companies before any independent with the Writers Guild of America in good faith for 10 weeks," contracts could be agreed to. It was this proposal that apparently said Johnny Carson, "and it appears we have exhausted every caused Carson Productions to scrap negotiations and go back to possibility of reaching an agreement. There are countless To- work. When asked if the 10% proposal had been a nonnegotiable night Show staff members, many of whom have been with the requirement, Rhoden replied, "the proposal was just that, a show for 20 years or more, who are in danger of losing theirjobs if proposal; you can infer from that." the strike goes on much longer; I can't let that happen." Responding to the announcement by Carson Productions, Prior to the Tuesday announcement, Carson Productions had Herb Steinberg, spokesman for the Alliance of Motion Picture agreed to nearly all of the union's demands, according to a and Television Producers said: "It is indicative of the resolve of Carson spokesman. networks and producers to get back to work. We're going to "Frankly," said Cheryl Rhoden, a guild spokeswoman, "we're provide programing wherever we can." surprised that they /Carson/ didn't respond to our last proposals Late Night with David Letterman, which is coproduced by made on April 28, before they made the announcement." As to Carson Productions and NBC, is not expected to be affected by whether the announcement would cause any erosion among the the announcement. According to Rhoden, no further talks have guild, Rhoden replied: "Despite the fact that the strike is in the been scheduled with either the AMPTP or Carson Productions. 10th week, the union is holding fast. This just demonstrates that The last discussions between the WGA and the AMPTP were pressure is building and the strike is being felt." held on April 18, but broke off after 20 minutes.

Broadcasting May 9 1988 88 when fewer children's shows could be on air in syndication, Cosgrove said prices could see benefit. Brian Byrne, president of International Advertising Sales, said, "I'm encouraged by the dollars and the demand out there. It's certainly not less than last .r- it more." Byrne and other report- year, and could be syndicators ed negotiations for time in children's shows involved both people meters and Cassandra reports. "There is still not a firm decision" among syndicators and advertisers about which rat- ,^l E 8:1,1`EO4 ings technology is more reliable, said Byrne. He said that rating r. EVEREAlk technology being used for buys makes generalizations on whether CPM's are up or down "tough to call." Moving mountains. The first images to be broadcast live from the summit of Mount Everest were presented in the United House Copyright Subcommittee hopes to reschedule another States by NBC News last Thursday morning (May 5). A nine- markup on so- called superstation scrambling bill (H.R. 2848) this man, $10- million expedition, the largest number ever to reach week (possibly Wednesday or Thursday). Little, if any, progress the summit and the first in which two parties scaled the two has been made on measure (markup was postponed last week), major faces of Everest and reach the top at the same time, which has become so controversial that subcommittee was was financed by Nippon TV (NW), a Japanese network. The unable to reach consensus two weeks ago. team of climbers included four Chinese, three Nepalese and five Japanese, including the three -man NTV video crew. Two hearings on status of high -definition television technology, Broadcast equipment included a new miniature camera which Representative Ed Markey (D- Mass.), chairman, House which was attached to the cameraman's helmet. Jane Pau - Telecommunications Subcommittee, planned to hold before ley, anchor of NBC's Today, conducted an interview with summer ( "Closed Circuit," April 18), will be held in June, accord- Kanji Iwashita (r), who headed the Mount Everest project for ing to subcommittee senior counsel Larry Irving. No dates were NTV. announced. Also planned is HDTV demonstration, similar to "Tomorrow's Television" display presented by National Associ- defendants CBS and NBC for violations of the federal ation of Broadcasters during its convention last month. Sources and state say antitrust laws; against NBC for breach of fiduciary duty, breach invitations to participate have been sent to transmission of the implied covenant of good faith and fair dealing and system proponents. However, it is believed that congessional interference with advantageous business relationships." display will not include studio, consumer and other equipment Sun- which were beam said actions by CBS, NBC, WBC Broadcasting and KKR in part of NAB demonstration. case "have diminished the value of plaintiff Sunbeam and otherwise injured it in an amount yet to be ascertained." Sun- Request by House Telecommunications Subcommittee Chairman beam said termination of affiliation agreement with NBC, sched- Ed Markey (D- Mass.) to Government Accounting Office to conduct uled for Jan. 1, "would cause Sunbeam irreparable injury." study on cable rate increases has gone over to GAO with some o asked that survey be completed by Oct. 1, also attached suggestions from The Koppel Report, series of quarterly one -hour programs in National Cable Television Association and National League of prime time. gets under way on Thursday (May 12) with explora- Cities tion of billion -dollar televangelist industry. Called "The Billion Dol- lar Pie," program, which will air at 10 p.m., will examine impact recent scandals have had on economics as well as mission of Ed Allen back in business televangelism. From Central Church in Memphis, Koppel leads discussion on that subject with seven leading televangelists Ed Allen retired as president of Western Communications before group of 4,000 people drawn from Arkansas, Mississippi and Tennessee. Inc. last March, but he's not about to retire from the cable television business. The former chairman of the National Cable Television Association said last week that he has Republic Pictures, in conjunction with Woody Fraser Productions helped put together a new partnership- Intermedia Part- and Reeves Entertainment Group, has begun production of On ners-to acquire and operate cable systems. Intermedia's Trial, real -life courtroom strip series. First -run syndication series managing general partner is Leo J. Hindery, former chief will launch on Sept. 12 and has cleared 54 markets (including 18 financial officer of Chronicle Publishing, the parent of West- of top 20) representing 62% of country. On Trial has been commit- ern Communications. ted for 35 weeks of original shows, representing 175 episodes. According to Allen, he Hindery are Show is being sold and trying to raise $150 on cash plus barter basis, with Republic million, and holding one minute each day. are now closing in on $100 million. Most are institutional investors, he said, but Tele- Communications Inc., the nation's largest MSO, is in for 20 %. TCI's participa- Pepsi -Cola will be first paid advertiser from Western world to tion is important, he said, because it will allow Intermedia's appear on television in Soviet Union. Pepsi, whose spots aired in systems to enjoy TCI discounted programing rates. If the 1986 Goodwill Ganses free of charge, will have five 60- second partnership is able to come up with $100 million, Allen said, it spots in Pozner in America, joint U.S.- Soviet broadcast to air May can borrow another $300 million and increase its buying 17 -21 prior to summit talks between Reagan and Gorbachev. power to $400 million. Intermedia is targeting primarily cable systems, he said, o but would also like to have "one- quarter of its assets" in Children's television advertising market neared completion last newspapers. But newspapers that meet Intermedia's criteria week for both network and syndicated product, according to are rare, he said, and if, after two or three years, no good buys agency executives. According to John Mandell, senior vice are found, all the money will go into cable. Allen said his basic president at Grey Advertising, pricing of "top -end" syndicated goal is to duplicate Western Communications; to build a mid- product such as Double Dare and Duck Tails was up 5 % -6% this sized MSO with systems serving between 30,000 and 70,000 year, but other children's barter shows were flat with prices of subscribers. "This is not a five -year flipping play, "Allen said. .ast year. Dan Cosgrove, vice president, media, Group W, said "Our intent is to operate these systems 10 or 12 years." :lumber of shows in syndication and advertising inventory they gyring to market continue to keep pricing in check. By 1989,

Broadcasting May 9 1988 89 C O M M I T T E D T O THE FIRST AMENDMENT & THE FIFTH E S T A T Fiditorialso

Cable dominated the news last week, pledged $200,000 to HDTV development at the David Sarnoff primarily because of the annual Research Center), but there is far greater evidence that the two broadcasters have set of the National Cable media may try to go it alone. The up their convention Advanced Television Test Center, with a budget of upwards of Television Association, which attracted $2.8 million over two years. The cable industry has established 13,699 to Los Angeles. Reflections about Cable Television Laboratories Inc., with an annual budget of cable dominate this page, which $7.5 million for three years. It is harrowing to think that each considers how certain of the important could devote so much effort to examining the same general technology from different ends of the microscope-and, out West may impact on -albeit issues raised worst still, that each might eventually decide to differ. other players in the increasingly One need not concede the superiority of one approach over intermural Fifth Estate. another to conclude that the public interest lies not only in reaching the right HDTV decision, but one that both cable and broadcasting can live with. The sooner their two tracks converge, From out of the past, into the future the better. The biggest news at the National Cable Television Association convention concerned a broadcast network: NBC's $20 million Less than inevitable purchase of Tempo Television, becoming in the process the If there is a shadow across cable's future, it is the threat that second of broadcasting's big three to enter the cable industry in a telephone companies may one day be admitted into practice sizable way (ABC was first with ESPN). Only CBS is left on the within that industry. In the opinion of Mark MacCarthy, key outside looking in looking away. -or communications aide to the House Energy and Commerce Com- NBC -Tempo is a testament to the vision -and persistence-of mittee, the burden is on cable to prove that telcos should continue Robert Wright, who is bound and determined that his network to be excluded. Given the formidable lobbying muscle the organization will not be foreclosed from the future. He has made telephone companies can bring to bear, that is an ominous no secret of NBC's ambition to become a player of consequence burden. in the wired nation, and the Tempo deal should be considered as But it's far from clear that telco entry makes sense. Cable only the beginning of NBC's moves in that medium. already passes 83% of U. S. television homes and hasn't yet Wright has recognized is that the new name of the game What stopped stringing wire. One NCTA panelist last week reported in television is multiplicity. That is, those with but one channel that the existing drops into customers homes are capable of opportunity to their name are likely to be the odd players out as carrying 150 video channels, and that with present -day fiber the American home welcomes an ever-enlarging population of optic technology the industry's truck lines can be upgraded to video signals. carry 80 channels at a cost of $32 per subscriber. That's a fair NBC will be the better for its new growing room, and cable amount of television. will better for NBC. A win -win situation all around. be the Where telephone companies are said to provide a technologi- Two questions, one answer cal advantage is in the area of interactive services -one of the blue sky areas that customers have knocked out of the box about to the point, cable has This page remains committed to partnership between the broad- as often as they've been offered. More too, if demand should ever casting and cable industries, each of which brings so much to the shown it can offer those services, widening television universe. At this moment in media history, assert itself. eventual telco admission the need for that partnership is nowhere more apparent than in Even those most sanguine about most high- definition television. concede that it would be under severe restrictions -the providing programing services. In Each medium has its independent problem with HDTV. To likely a prohibition against company might then be a common broadcasters the problem is bandwidth, with the standard 6 mhz other words, the telephone corners. All it would cost is frequency too narrow to pass the full HDTV signal that is at carrier, providing haulage to all optics that last mile to the present the only actual system in existence. The obvious solu- countless billions to carry fiber would be cross -subsidized out tions: reallocate spectrum space to provide broadcasters with home - billions that many believe dual channels (an answer whose feasibility has yet to be demon- of the rate base. the candle. strated) or squeeze the signal sufficiently to fit within the NTSC The game may not be worth band (an approach that at present abandons true HDTV in favor of an enhanced signal). WJAS SALES To cable, the problem is less of bandwidth (having a far wider spectrum, it is relatively easier to go to one -and -a -half or two channels, which will carry full HDTV) than of signal fragility. All those amplifiers and other electronics between the headend and the home can destroy a signal not hardy enough for passage. It is possible, of course, that broadcasting and cable could adopt competing HDTV systems -akin to betting on the 45 rpm record versus the 33V3. But the resulting carnage would be awful

to contemplate, carrying with it the wreckage not only of one Drawn for BROADCASTING by Jack Schmidt system but possibly of the medium that chose it. Not to mention on record. Ninety two per- the millions of dollars from consumers caught in the crossfire. "Congratulations an industry or no pay." There are some signs of mutuality on this issue (HBO has cent of your accounts are slow

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