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Trump Never Give Up: How I Turned My Biggest Challenges Into Success

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Trump Never Give Up: How I Turned My Biggest Challenges Into Success trum_a01ffirs.qxd 11/30/07 3:29 PM Page iii TRUMP NEVER GIVE UP How I Turned My Biggest Challenges into Success DONALD J. TRUMP with Meredith McIver John Wiley & Sons, Inc trum_a01ffirs.qxd 11/30/07 3:29 PM Page ii trum_a01ffirs.qxd 11/30/07 3:29 PM Page i TRUMP NEVER GIVE UP trum_a01ffirs.qxd 11/30/07 3:29 PM Page ii trum_a01ffirs.qxd 11/30/07 3:29 PM Page iii TRUMP NEVER GIVE UP How I Turned My Biggest Challenges into Success DONALD J. TRUMP with Meredith McIver John Wiley & Sons, Inc trum_a01ffirs.qxd 11/30/07 3:29 PM Page iv Copyright © 2008 by Trump University. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages. For general information on our other products and services or for technical support, please contact our Customer Care Department within the United States at (800) 762-2974, outside the United States at (317) 572-3993 or fax (317) 572-4002. Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books. For more information about Wiley products, visit our web site at www.wiley.com. Library of Congress Cataloging-in-Publication Data: Trump, Donald, 1946– Trump never gice up: how I turned my biggest challenges into success / Donald Trump with Meredith McIver. p. cm. ISBN 978-0-470-19084-5 (cloth) 1. Success in business 2. Business failures 3. Management 4. Trump, Donald, 1946– I. McIver, Meredith. II. Title. HF5386.T81484 2008 658.4′092—dc22 2007033359 Printed in the United States of America. 10987654321 trum_a01ffirs.qxd 11/30/07 3:29 PM Page v To my parents, Mary and Fred Trump trum_a01ffirs.qxd 11/30/07 3:29 PM Page vi trum_a02ftoc.qxd 11/30/07 3:29 PM Page vii C ONTENTS A CKNOWLEDGMENTS xiii I NTRODUCTION xv CHAPTER 1 T HE L OWEST M OMENT IN M Y L IFE AND H OW I FOUGHT B ACK: A BILLION D OLLARS IN THE H OLE 1 CHAPTER 2 FAILURE I S N OT P ERMANENT: W HOLENESS AND THE A RT OF THE C OMEBACK 5 vii trum_a02ftoc.qxd 11/30/07 3:29 PM Page viii CONTENTS CHAPTER 3 T HE A PPRENTICE WAS S UPPOSED TO B EAB IG M ISTAKE: GET THE B EST A DVICE Y OU C AN, THEN T RUST Y OUR G UT 8 CHAPTER 4 I S T HIS A B LIP OR A C ATASTROPHE? BE P REPARED FOR T HINGS T HAT H APPEN O UTSIDE Y OUR G AME P LAN 12 CHAPTER 5 I LOVE A G OOD F IGHT: T HE T RUMP S O H O H OTEL C ONDOMINIUM 18 CHAPTER 6 R EMEMBERING S EPTEMBER 11, 2001: IF Y OU N EVER G IVE U P, YOU’ LL B E A BLE TO G IVE B ACK 24 CHAPTER 7 E XPECT P ROBLEMS AND Y OU’ LL B E R EADY W HEN T HEY C OME: G ETTING T RUMP T OWER O FF THE G ROUND 28 CHAPTER 8 F REQUENTLY A SKED Q UESTIONS 34 CHAPTER 9 W HEN THE O THER S IDE E XPECTS A D UEL, OFFER A PARTNERSHIP: T RUMP I NTERNATIONAL G OLF L INKS, SCOTLAND 39 CHAPTER 10 S EPARATE Y OURSELF FROM THE C OMPLAINING C ROWD: YOU C AN C REATE Y OUR O WN L UCK 45 viii trum_a02ftoc.qxd 11/30/07 3:29 PM Page ix C ONTENTS CHAPTER 11 S OMETIMES Y OU H AVE TO S WALLOW Y OUR P RIDE: TRUMP I NTERNATIONAL H OTEL & T OWER, NEW Y ORK 48 CHAPTER 12 C OURAGE I SN’ T THE A BSENCE OF F EAR, IT ’ S THE C ONQUERING OF F EAR 54 CHAPTER 13 B E PASSIONATE—IT ’ S THE O NLY WAY TO M OVE M OUNTAINS: B UILDING T RUMP I NTERNATONAL G OLF C LUB 57 CHAPTER 14 I F Y OU S EE B IG P ROBLEMS, L OOK FOR B IG O PPORTUNITIES: T RANSFORMING A D ILAPIDATED N EIGHBORHOOD INTO A W ORLD-CLASS H OT S POT 62 CHAPTER 15 C ULTIVATE A S ENSE OF D ISCOVERY: A LETTER FROM M Y K INDERGARTEN T EACHER 69 CHAPTER 16 K NOW W HEN TO C UT Y OUR L OSSES 71 CHAPTER 17 B USINESS I S ABOUT K NOWING THE W ORLD 75 CHAPTER 18 I F Y OU T HINK Y OU C AN C OMPLETE A S IX-YEAR P ROJECT IN S IX M ONTHS, YOU P ROBABLY C AN: WOLLMAN R INK, CENTRAL PARK, NEW Y ORK C ITY 78 ix trum_a02ftoc.qxd 11/30/07 3:29 PM Page x CONTENTS CHAPTER 19 D ON’ T L ET F EAR S TOP Y OU— E VEN IN F RONT OF M ILLIONS OF P EOPLE: DOUBTS W ILL C ONTINUE TO S URFACE, EVEN AFTER Y OU’ VE M ADE U P Y OUR M IND TO G O F ORWARD 83 CHAPTER 20 D ON’ T TAKE Y OURSELF T OO S ERIOUSLY 89 CHAPTER 21 S OMETIMES Y OU H AVE TO S TART O VER: DUBAI 91 CHAPTER 22 I TOLD M Y F RIEND H E WAS A B IG T IME L OSER: THE P OWER OF F OCUS 95 CHAPTER 23 D O S OMETHING FOR Y OUR C OMMUNITY: TRUMP ON THE O CEAN 97 CHAPTER 24 D EFENDING THE F LAG 100 CHAPTER 25 W HEN Y OUR WARDROBE M ALFUNCTIONS IN F RONT OF 10,000 PEOPLE, MAKE I T PART OF Y OUR A CT: TWO P UBLIC S PEAKING S CREWUPS 102 CHAPTER 26 D ON’ T G ET C OMPLACENT— T HINKING Y OU’ RE F OOLPROOF I SAG OOD WAY TO S ET Y OURSELF U P FOR A B IG M ISTAKE: HOW N EW T RUMP P ROJECTS H APPEN 106 x trum_a02ftoc.qxd 11/30/07 3:29 PM Page xi C ONTENTS CHAPTER 27 O NLY IN N EW Y ORK! THIS C ITY W ILL S ERVE U P P ROBLEMS AND S OLUTIONS Y OU W ON’ T F IND A NYWHERE E LSE 112 CHAPTER 28 H OW TO D E -STRESS 115 CHAPTER 29 Y OU W ILL B E ATTACKED FOR T RYING TO C HANGE A NYTHING: M AR- A -LAGO 117 CHAPTER 30 S ET THE R ECORD S TRAIGHT 125 CHAPTER 31 D O G IVE U P —ON C OMPLAINERS 128 CHAPTER 32 BE PATIENT—YOU MAY HAVE TO WAIT 20 YEARS FOR A DEAL TO PAY OFF: A WEST SIDE STORY 130 CHAPTER 33 F RED T RUMP’ S F OUR-STEP F ORMULA FOR G ETTING T HINGS D ONE 135 CHAPTER 34 T HE T URNAROUND A LWAYS S TARTS WITH C REATIVE, P OSITIVE T HINKING: 1200 F ORECLOSED A PARTMENTS IN C INCINNATI 138 CHAPTER 35 G ET THE M OST FROM E VERY D AY 142 xi trum_a02ftoc.qxd 11/30/07 3:29 PM Page xii CONTENTS CHAPTER 36 TAKE A L ESSON FROM M UHAMMAD A LI AND M E — K NOW W HEN TO B RAG: N OISE VERSUS S UBSTANCE VERSUS C HEMISTRY 144 CHAPTER 37 H OW W OULD I LOOK WITH A S HAVED H EAD? WRESTLEMANIA 147 CHAPTER 38 W HEN Y OU’ RE ATTACKED, B ITE B ACK: A BOOK AND A L AWSUIT 150 CHAPTER 39 P RIME R EAL E STATE FALLS INTO THE PACIFIC—NOW W HAT? T RUMP N ATIONAL G OLF C OURSE IN PALOS V ERDES, CALFORNIA 153 CHAPTER 40 T HINK I NTERNATIONALLY 157 CHAPTER 41 W HERE O THERS FAIL—THERE’ S Y OUR O PPORTUNITY: A WALL S TREET S TORY 159 APPENDIX A T RUMP’ S T OP 10 LIST FOR S UCCESS 165 APPENDIX B T RUMP’ S R ULES FOR N EGOTIATING 167 I NDEX 169 xii trum_a03flast.qxd 11/30/07 3:30 PM Page xiii A CKNOWLEDGMENTS t is a pleasure to work with my team at the Trump Organiza- Ition, which includes my chief assistant, Rhona Graff, my co-author Meredith McIver, and our photo coordinator, Kacey Kennedy.
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