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To Download a PDF of an Interview with Ivanka Trump, Executive Vice Expanding the Trump Brand An Interview with Ivanka Trump, Executive Vice President, Real Estate Development and Acquisitions, The Trump Organization EDITORS’ NOTE In 2005, Ivanka rated it the best city hotel in the u.s. our fi rst international hotel. In just four months, it Trump joined The Trump Organization, and Canada; aaa awarded it Five achieved 100 percent market share with a com- where she currently serves as Vice diamond status; and it has quickly manding adr that signifi cantly outperforms the President. Prior to becoming a mem- emerged as the number one revPar market – refl ective of its superior market quality ber of the real estate team, Trump yielding hotel in Chicago among and immediate guest satisfaction. served as Project Manager for Forest its competitive set including Four Trump International Hotel & Tower City Ratner Companies in the Retail seasons, ritz-Carlton, Peninsula, Toronto, the collection’s second interna- Development division and worked as a and Park Hyatt. The hotel is home to tional hotel, will open on January 31, 2012. It’s fashion model part time. She partnered the fi rst spa at Trump, and at 23,000 located in the heart of the city’s fi nancial and with Dynamic Diamond Corp in 2007 square-feet, it is our largest. Guests entertainment district and will be the best hotel to launch the Ivanka Trump Collection, who are interested in a complete spa in the country for affl uent travelers. The atten- the line of jewelry she designed and in- experience can book one of our 53 spa tion to detail and the high-quality fi nishings are troduced at her fl agship retail store on Ivanka Trump guest rooms – the most in the world unlike anything else in the country. The hotel Madison Avenue. Trump received her for a city location – for quick access has a 31st fl oor restaurant, sToCK, which has bachelor’s degree in real estate from The Wharton to the spa, healthy snacks in the mini-bar, and unrivaled views of the city and Lake ontario. School of Finance at the University of Pennsylvania. TechnoGym free weights in-room. How have you been so successful with The non-smoking, non-gaming Trump your restaurant product? COMPANY BRIEF Launched in October 2007, International Hotel Las vegas continues to a world-class dining experience is a cor- TRUMP HOTEL COLLECTION™ (www show significant revPar and market share nerstone of Trump Hotel Collection that .TRUMPHOTELCOLLECTION.com) is the next gains. The hotel is ideal for families as they started with Jean Georges opening his epony- generation of luxury hospitality – one that is won’t be exposed to the cigarette smoke and mous restaurant on the lobby level of Trump raising the bar in the top-tier travel experience slot machines as soon as they walk into the ho- International Hotel & Tower new York. We with a level of customized service unrivaled in tel. The suites also feature either a european continued the tradition of exquisite dining with the market today. Presided over by internation- or full-sized kitchen, with a refrigerator, micro- sixteen at Trump International Hotel & Tower ally renowned developer Donald J. Trump and wave, oven, and stove that allows for home- Chicago, where the menu changes daily, and his three grown children – Donald Jr., Ivanka, cooked meals while traveling. with the other restaurants in our hotels. We also and Eric – the prestigious portfolio includes the Trump International Hotel Waikiki beach look to create unique and fun packages that highly acclaimed Trump International Hotel & Walk is a gorgeous hotel in a beautiful location. incorporate the dining experience. at Trump Tower® New York, Trump International It was the fi rst new luxury hotel to be built on new York, we have the Jean-Georges Culinary Hotel & Tower® Chicago, Trump International the island in over 20 years and now the other master Course that includes a one-hour cook- Hotel™ Las Vegas, Trump International Hotel™ hotels in the area are trying to compete with ing class with Chef Jean Jorge vongerichtgen. Waikiki Beach Walk®, Trump SoHo® New York us by doing extensive renovations. We were How important is the spa component and the newly opened Trump Ocean Club® fortunate enough to have a blank slate and to to the Trump brand and do you partner International Hotel & Tower Panama. Joining get every detail that we wanted, from the sky with your spas or operate them yourselves? TRUMP HOTEL COLLECTION on January 31, lobby on the sixth fl oor that has unobstructed a great spa is integral to a true luxury 2012 will be Trump International Hotel & Tower views of the Pacifi c ocean to the individual la- property. all seven of our hotels have spas, and Toronto®. nais in each of the rooms and suites. In just Chicago, Las vegas, Waikiki, and soHo feature our over two years, it has emerged as the best signature spa brand, The spa at Trump, that is Would you provide an overview of the prop- luxury hotel in Waikiki and has received top managed by an outside operator. While designing erties in the Trump Hotel Collection and ranking on Tripadvisor’s list of top hotels in our soHo property, I was frequently going back the strength of the hotels in their markets? oahu. It also has a healthy adr premium over and forth to Istanbul on business and fell in love our fl agship hotel, Trump International the competition. with the Hammam experience, and knew I had to Hotel & Tower new York, is the only Forbes Trump soHo new York is a hotel that I was bring it back to the states. Trump soHo now has Five-star, aaa Five diamond Hotel with a fortunate enough to have a hand in designing the east Coast’s only traditional, luxury Hammam, Five-star, Five diamond, and michelin Three- from top to bottom. since it’s april 2010 open- and the positive feedback we’ve received from the star restaurant, Jean Georges, in new York. It ing, it has quickly emerged as the top-performing guests has been overwhelming. continues to outperform the aggressive top-tier luxury hotel in the neighborhood with a terrifi c What are your key priorities for the hotel market with greater gains following a re- market share. It has been a huge hit with the Trump Hotel Collection for the future? cent $30-million renovation, which I designed affl uent crowd, including celebrities and busi- expansion. We want to have a Trump hotel and oversaw. It also has breathtaking views of ness and leisure travelers. The hotel also enjoys in every major city and own a majority share of Central Park from its fl oor-to-ceiling windows. a healthy adr premium over its primary com- the market.• Trump International Hotel & Tower Chicago petitive set. has been receiving rave reviews since its grand Trump ocean Club International Hotel Living room of a Trump International Hotel & Tower New York opening in January 2008. Travel + Leisure & Tower Panama opened on July 6, 2011 and is suite (left); Trump International Hotel Las Vegas (right) voLume 35, number 1 posted with permission. copyright © 2012 leaders magazine, inc. Leaders 73.
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