Political Sophistication: Theoretical, Methodological and Empirical Perspectives
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Political Sophistication: Theoretical, Methodological and Empirical Perspectives A thesis submitted to the Faculty of Communication and Media Studies of the National and Kapodistrian University of Athens in partial fulfillment of the requirements for the degree of Doctor of Philosophy PAVLOS VASILOPOULOS May 2012 1 Table of Contents ACKNOWLEDGMENTS................................................................................................................. 6 INTRODUCTION .......................................................................................................................... 8 Thesis Overview ................................................................................................................ 10 CHAPTER 1: THE CONCEPT OF POLITICAL SOPHISTICATION ...................................................... 15 1.1 The Michigan Studies: Levels of Conceptualization, Constraint and the Public’s Mass Ignorance of Political Affairs ................................................................................. 16 1.2 Subsequent Research Based on Levels of Conceptualization .................................. 23 1.3 The Concept of Political Sophistication as Attitude Constraint: Schematic Approaches ........................................................................................................................ 26 1.4 Political Sophistication as Expertise: Political Knowledge and Level of Information ............................................................................................................................................ 31 CHAPTER 2: VOTERS’ DECISION MAKING IN A LIMITED INFORMATION ENVIRONMENT .......... 40 2.1 Public Opinion as a Rational Collectivity? ............................................................... 41 2.2 Cognitive Heuristics and Theories of Low Information Rationality ....................... 44 2.3 Memory Based Models and Lodge’s Online Model ................................................. 60 Concluding Remarks ......................................................................................................... 65 CHAPTER 3: DESIGNING AN INSTRUMENT FOR THE MEASUREMENT OF POLITICAL SOPHISTICATION ...................................................................................................................... 66 3.1. Content of Political Knowledge Questionnaires ...................................................... 68 3.2 The Problem of Choosing Specific Knowledge Items: In Defence of a Theoretically- Driven Inclusion of Items......................................................................... 75 3.3 Coding Issues .............................................................................................................. 79 3.4 Content and Methodology of this Survey’s Political Knowledge Questionnaire ... 82 3.5 Validity and Reliability Analysis of the Political Sophistication Scale .................. 88 Concluding Remarks ......................................................................................................... 94 CHAPTER 4: CONCEPTUALIZING POLITICAL SOPHISTICATION AT THE AGGREGATE LEVEL: A THEORETICAL PROPOSAL AND A CASE STUDY .......................................................................... 95 4.1 The distribution of political sophistication in different cultural contexts. What do we expect citizens to know? ............................................................................................. 98 4.2. Considering Ability, Opportunity and Motivation at the Aggregate Level ......... 101 4.3 Micro-Level: Data Collection .................................................................................. 139 4.4 Levels of Political Sophistication in Greece ........................................................... 139 Conclusion: Political Culture, Rational Choice and Political Sophistication .............. 143 CHAPTER 5: THE ANALYSIS OF POLITICAL SOPHISTICATION AT THE INDIVIDUAL LEVEL ......... 147 2 5.1 The Distribution of Political Knowledge in Specific Social Groups ..................... 148 5.2 Political Knowledge in Selected Social Groups: A Descriptive Perspective ........ 152 5.3 A Simple Path Model of Political Sophistication ................................................... 155 5.4 A Composite Model of Political Sophistication...................................................... 158 Conclusions...................................................................................................................... 173 CHAPTER 6: THE CONSEQUENCES OF POLITICAL SOPHISTICATION IN DECISION MAKING PROCESSES: ATTITUDES TOWARD THE FOUNDATION OF PRIVATE UNIVERSITIES IN GREECE . 176 6.1 The Structure of Public Attitudes............................................................................. 177 6.2 Political Values ......................................................................................................... 178 6.3 Cognitive Heuristics.................................................................................................. 180 6.4 Bringing the Sophistication – Heuristics Interaction in the Greek Context .......... 185 6.5 The Issue of the Reform of Constitution Article 16 ............................................... 187 6.6 Research Hypotheses ................................................................................................ 189 6.7 Results ........................................................................................................................ 193 6.8 The Role of Political Sophistication on Individuals’ Decision-making Criteria .. 196 Conclusion ....................................................................................................................... 201 CONCLUSIONS ........................................................................................................................ 203 7.1 Summary of Key Findings........................................................................................ 203 7.2 Directions for Future Research ................................................................................ 208 REFERENCES ........................................................................................................................... 216 3 List of Tables Table 1-1: The Levels of Conceptualization in the Michigan Study ................................. 18 Table 1-2: Converse’s five stratums in recognizing key ideological dimensions ............. 19 Table 3-1: Format and Content of the Political Sophistication Questionnaire .................. 83 Table 3-2: Validity Analysis of the Political Sophistication Scale and its Sub-contents . 91 Table 3-3: Reliability Analysis of Different Knowledge Domains ................................... 93 Table 4-1: Age, Period, Cohort Analysis in Frequency of Political Discussion in Greece 1981-2007 ............................................................................................................................ 137 Table 4-2: Percentage of Correct Responses per Knowledge Item .................................. 142 Table 5-1: Distribution of Political Knowledge in Basic Social Groups ......................... 153 Table 5-2: News Exposure in Greece – November 2008.................................................. 168 Table 5-3: News Exposure by Level of Education............................................................ 169 Table 5-4: Mean Correct Answers by Type of Medium ................................................... 170 Table 5-5: Individual –level Determinants of Political Sophistication (OLS Regression) .............................................................................................................................................. 172 Table 6-1: Attitudes toward the Foundation of Private Universities in Greece .............. 193 Table 6-2: Political Sophistication and Citizens’ Decision-making Criteria toward the Foundation of Private Universities (Regression Analyses) .............................................. 197 4 List of Figures Figure 4-1: Respondent percent who report they ‘discuss politics frequently’ in Selected European Nations (1981-2006) .......................................................................................... 134 Figure 4-2: Hypothetical Distributions of Political Knowledge...................................... 141 Figure 4-3: Distribution of Political Sophistication in Greece ........................................ 141 Figure 5-1: Mean Percentage Correct Responses in Social Subgroups (%) ................... 154 Figure 5-2: A Simple Path Model of Political Sophistication ......................................... 157 Figure 6-1: Percentage of Laissez-Faire, Middle and Socialist Respondents Agreeing with the Foundation of Private Universities ...................................................................... 194 Figure 6-2: Political Sophistication and Value-Attitude cohesion among economic libertarian respondents ........................................................................................................ 195 5 ACKNOWLEDGMENTS First and foremost, I am deeply grateful to my supervisor Nicolas Demertzis for his excellent guidance, continuous support and encouragement in all stages of this dissertation. I would also like to thank him for giving me the honor to be one of his PhD students and for giving me an example of professionalism and dedication to academia. Moreover, this work would not have been conducted without the support of the VPRC polling institute that funded this research by including a number of