Night / Hotel Ace Hotel Portland

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Jessica Endsworth Oct.1.2011 — Portland, OR

A live fashion installation in the guest rooms at Ace Hotel

Ace Hotel and Gretchen Jones present CONTENT 2011, a live fashion installation in the guest rooms of Ace Hotel Portland on October 1, 2011.

Two years ago, we got together with our favorite Portland fashion designers to co-create CONTENT, a living installation in the guest rooms on the second floor at Ace Hotel Portland — each designer handcrafted, populated and brought to life an embodiment of their inspirations and identities, and this year an astoundingly talented crop of designers is resurrecting this new tradition. October 1, join Ace and NYC via PDX designer and Project Runway alumnus Gretchen Jones on Stark Street for beer, spirits and fare by Olympic Provisions and Clyde Common, followed by an unguided adventure through the installations.

This year’s designers and artists include Rad Summer Collective, Student Stylists, Studio SKB/Chicago Harper, Ruki, Moonwoods, Sarah Seven, Reif, Pattern People, Draught Dry Goods, Andy Lifschutz, Dawn Sharp, Isaac Hers, John Blasioli, Portland Garment Factory, Family Name, Bridge & Burn, BOET, Better Late Than Never, Carly Mick & Susanna Hohmann, Duchess, Sara Bergman, Chromium Dumb Belle and Ryan Mitchell Boyle, IDOM, Haunt, Jayme Hansen/Sys, Frocky Jack Morgan and Tanner Goods.

Many of the designers for CONTENT are also participating in STICK IT TO THE MAN — between November 1st and New Years, guests at Ace Portland get 10% off select designers and shops, and 10% off rooms.

4 to 10pm : Beer garden and fare by Olympic Provisions & Clyde Common and mingling with fellow fashion enthusiasts on Stark Street

6 to 10pm : Installations viewing on the 2nd floor of Ace Hotel Portland

10pm til late : Afterparties and extended shopping hours at neighboring West End boutiques

All evening : Pop-up shop in The Cleaners, with local designers and goods curated by Pam Baker of Frances May Ace Hotel Portland 1022 Stark Street Portland, Ore. Tickets are $15, available from TicketsWest . Keep an eye on our blog for interviews, photos and more, and on Twitter with #content11 .

Sponsored by The Portland Mercury and Solestruck Moet Hennessy USA

September 29, 2011, 3:02 pm Portland Design Beyond ‘Put a Bird on It’ By STEPHEN HEYMAN

In 2009, an alternative fashion week event, Content , was held at the Ace Hotel in Portland, Ore., to expose the work of that city’s remarkable but somewhat isolated crop of independent designers. Each designer was given a room in the hotel, with free rein to transform it into a kind of fashion installation and only one rule: Nothing was for sale. Clothes hung from the shower curtains above the Ace’s claw-foot bathtubs; one designer carted in a half-dozen birch tree trunks to drive home a sylvan theme; another concocted a gruesome murder scene with three bloodied (yet impeccably dressed) victims strewn about the floor.

This Saturday, Content returns to Portland, in expanded form. Shops across Stumptown represented in the show will stay open late; there will be a beer garden and food; and the festivities are planned to spill out of the hotel and onto Stark Street. “Portland is the main artery for American independent fashion design,” proclaims Gretchen Jones, the “Project Runway” victor and former Portland resident, who is presenting the event with the Ace. The city’s “hybrid of urban naturalism,” she says, produces a “unified aesthetic … Portland designers incubate to the beat of their own drum.”