2018 annual report Big Fun, Tons of Learning We had a tremendous year. Together, we inspired more play, strengthened community partnerships JOINING FORCES WITH PARENTS ENSURING ACCESS FOR ALL and served more families than ever before. TO INSPIRE MORE PLAY The museum’s Play for All programs ensure all families have access to the museum and the benefits of playful learning. The museum extends the power of play beyond our walls. The newly renovated and expanded museum in downtown St. Paul shined as the star attraction. We serve as an ally to parents, providing resources to Kids powered their own play in 10 new permanent exhibits, discovering their own interests, trying new help them enhance their child’s play in the museum and everywhere else. Play for All programs ensure things and blazing their own trails. access for all families. Museum signage, tips via text messaging, a digital museum guide and a resource center on mcm.org help parents learn more about how to support playful learning. Spinning up some fun. FLEXIBLE DESIGN ADDS VARIETY The design of the new museum is flexible, so exhibits Helping parents support change and adapt to offer new experiences to visitors and playful learning. give kids a chance to try something new each time they visit. Among the dynamic experiences: The Studio in the Target Gallery saw the featured material change from paper to clay to fabric. The sticker room in Creativity Jam in the Target Gallery transformed into a musical playground. The Landing on the 4th floor featured spinning chairs and later a summer “day at the lake.”

We provide a variety of ways to visit at free or reduced prices, including All Play scholarship memberships. Nearly 40,000 scholarship members visited this past year, up more than 75% from before the expansion. ADULTS PLAY, TOO! The museum also builds alliances with partner organizations Family Nights are another way we engage more deeply with Creativity Jam is a flexible space to reach even more parents. Ultimately, our goal is for Adults are always welcome and encouraged to play in the families – and this past year we served 45% more families for collaborative experiences. children (and adults!) to PLAY MORE. museum, but this year we created special events just for through these special events. Thanks to generous support them – no kids allowed. Learning in Action from the community, 20% of the museum’s audience enjoys free or reduced price admission. We hosted two Adults@Play nights where a 21+ crowd ate, Play builds creativity, critical thinking, confidence and other drank and played like kids again throughout the museum. vital skills. When we see kids growing and learning in the A huge hit! museum (and we see that a lot!), we recognize them with a sticker.

Nearly 800 adults had a blast during Kids love getting the stickers — and parents take note of the the first Adults@Play event. skills their children build through play.

Stickers spotlight RAVE REVIEWS learning moments. “My children had an absolute BLAST!! On top of having fun, they were LEARNING through exploration. We all cannot wait to go back!!” New citizens and big smiles. “Love this place...I love that each time we go we can mix it up, so it’s like a new adventure each visit!” “This place is amazing, it gives kids the power All Are Welcome to invent, create, imagine, to try — We are committed to creating an inclusive space for all it really gives them a place to just be kids!” families. One example: during a special U.S. Citizenship and Immigration Services ceremony at the museum, more than ★ ★ ★ ★ ★ 20 children from 12 countries received citizenship certificates. by the numbers VOLUNTEER POWER RECORD ATTENDANCE St. Paul: Up nearly 20 percent from pre-expansion average We welcomed more than 1,591 volunteers donated over 565,000 438,026 531,000 VISITORS 26,000 HOURS OF SERVICE in St. Paul and Rochester 5-Year FY18 Average Attendance

We delighted more than ROCHESTER GOING STRONG CHAMPIONING THE POWER OF PLAY 21,000 member families Welcomed more than with powerful play experiences Launched parent resource center 34,000 on MCM.ORG SERVING 6% VISITORS & North: Anoka 9% Minneapolis NEARLY 1,000 MEMBER FAMILIES AND BEYOND 17% • Play tips 11% East: Ramsey • Videos % of visitors Saint Paul & Washington, NEXT UP: • Research excluding St Paul A new era in a • Parent stories 14% West: Hennepin & Carver, Greater MN permanent home excluding Minneapolis 17%

12% South: Dakota & Scott 13% Outside MN Everyone had lots of fun! ACCESS FOR ALL Partnered with 15 organizations on More than Over Nearly Provided nearly 12,000 6,000 400,000 20 family access nights attended by ping pong balls pounds of clay shaped stickers stuck on walls launched and molded and furniture 5,000 nearly 7,000 parents and kids scholarship memberships to low-income families Donors to Minnesota Children’s Museum provide critical support to help us spark children’s learning through play. Gail and Greg Peterson The museum is honored to receive support from numerous INDIVIDUAL $500-$999 Our Generous Donors Scott and Jenny Slipy Anonymous corporations, organizations, government entities and individuals. CONTRIBUTORS Steven and Suzanne Stensrud Santiago Abraham $25,000 and above Terri Tersteeg and James Peterson Rohn and Joan Anderson The Driscoll Foundation Jon and Lea Theobald Garrett and Michaella Backes Lisa Farrell Drs. Mark and Mary Warner Kenneth Brown Verizon Foundation Minnesota Corrugated Box, Inc. CORPORATE, FOUNDATION Martha M. MacMillan Andrew and Cate Zinkel Mr. and Mrs. David K. Cummings Wells Fargo Bank and Foundation Minnesota Energy Resources Mr. and Mrs. John G. Ordway, Jr. Gregg and Mary Dourgarian AND GOVERNMENT Minnesota Nelson Tree Service $1,000-$2,499 and their family Elizabeth A. Dunn CONTRIBUTORS YOXO Pace International Siyad Abdullahi Sharla Frenzel Paramark Real Estate Services $10,000-$24,999 Mark Addicks $100,000 and above $5,000-$9,999 Allison L. Gredesky Pasquale and Friends Corporation Sarah J. Andersen and Chris Hayner Arts & Cultural Heritage Fund through Boss Foundation Anonymous Shelley and Jeff Henry Patterson Dahlberg Injury Lawyers Kevin and Lisa Armstrong Minnesota Humanities Commission Emerson Tom and Amara Abood Bob Ingrassia and Lida Poletz People’s Energy Cooperative Corie Barry Minnesota Department of Education Event Lab, LLC Kelly and John Baker Dr. Arthur W. Kaemmer Premier Banks Christopher and Kelly Bellini State of Minnesota Hardenbergh Foundation Chad and Maggie Dayton Alexandra and Robert Klas The Elizabeth C. Quinlan Foundation Ann and Jay Boekhoff Target Foundation Hightop Hospitality Ann Ferreira and Jon Reissner Scott and Amy Liebl Re/Max Results Adam Bowman Margaret H. & James E. Kelley Foundation, Inc. Amy Giovanini and Ben Ahrens Dana Lonn $50,000-$99,999 Red Wing Shoe Company Foundation Matthew and Ashley Brown Lancer Hospitality Dan and Jill Gustafson John and Jennifer Marshall Foundation Rochester Framing & Fine Art Printing Burdick Family Fund of John Larsen Foundation Rick and Gretchen Jelinek Andrea & Larry McGough Fund of the City of St. Paul Cultural STAR Program Rochester Lapidary Jewelers The Minneapolis Foundation Lurie LLP William and Martha Rappaport Meyers Catholic Community Foundation David B. Jones Foundation Rochester Motor Cars Elaine Case McCracken Manzey Consulting Susan Oberman Smith and Doug Smith Jim and Natalie Mulrooney Foundation RSM US LLP Cashill Family Pentair Foundation Suzanne C. and William B. Payne Joseph and Lisa Olson Foundation Smith Schafer & Associates, LTD Connie Dahlberg Polaris Industries Inc William and Cindy Schmoker through the Christy O’Shea Novak and Joby Novak Pixel Farm Sterling State Bank Julia W. Dayton PwC William Schmoker Family Foundation Ryan and Aly Palmer Richard M. Schulze Family Foundation Titan Development and Investments Martha Dayton and Thomas Nelson Margaret Rivers Fund Ed and Val Spencer Marcus and Ali Ploeger Mutual Funds TLS Companies LLC Paul and Lori Delahunt RBC Foundation — USA Rebecca Poindexter UnitedHealth Group Wendland Utz, Ltd $5,000-$9,999 Deanna Deutsch RBC Wealth Management Nikos Raleigh Winona State University William and Caroline Au-Yeung Liz Deziel and Tom Stukel $25,000-$49,999 Carl and Verna Schmidt Foundation William Bowman Julie R. Domaille Rhoda and Paul Redleaf and Foundation Shakopee Mdewakanton Sioux Community $250-$999 Steve Christenson and Lisa Hondros Beth Dooley John Riehle Fred C. and Katherine B. Andersen Tennant Foundation Anonymous Elizabeth and Gregg Cummings Richard and Beverly Fink Family Foundation William and Dolores Rivard Foundation Think Mutual Bank 2 Gingers HT Fish and Kathryn Nelson Dr. Randal and Loree Flick Nora Rogers Hugh J. Andersen Foundation U.S. Bank Private Wealth Management Altra Federal Credit Union Julie Joyce and Kyle Falconbury Jeff and Kristi Fox Elizabeth and John Sebastian Katherine B. Andersen Fund of Walmart Stores Associated Bank Dianne and Scott Krizan Janel Goff, Goff Investment Group Mr. and Mrs. James F. Sloan The Saint Paul Foundation Black Tie Sound & Light $2,500-$4,999 The William Plummer Family Carl Granberg Jeanne Vergeront and Andrew Dick Company, Inc. and Foundation Café Steam Ronda and Rodney Wescott Bleu Duck Kitchen Jean Schlemmer Barbara Hahn and Paul Neseth BMO Harris Bank Cambria Cozen O’Connor The Seremet Family Foundation Tom Handley $250-$499 Bremer Bank, St. Paul Custom Alarm/Custom Communications Ecolab Helene and Jeff Slocum Jack Hansen and Joan Legare Hansen Anonymous City of Rochester Dolan Printing HealthPartners Robert and Carolyn Wollan John Heizer Susan and David Ahlquist Dellwood Foundation, Inc. Dunlap & Seeger, P.A. Kraus-Anderson Construction Company Leigh and Judy Johnson Keven Ambrus The Donaldson Foundation Energy Products and Design $2,500-$4,999 Olmsted Medical Center Steve King and Susan Boren Josh Bargfrede The Hearst Foundation, Inc. Fiddlehead Coffee Co. Charlene and Mark Altman Ramsey County Public Health Nick LaRusso Chad Behnken HIT Entertainment Grand Rounds Brew Pub Kelly Axtell Rochester Area Foundation Laurence and Jean LeJeune Aaron Benike Macy’s IBM International Foundation Kevin and Julie Balon Saint Paul Radiology, P.A. The McKoy Family Mike and Linnea Benike Mayo Clinic Interconnection LLC Robert and Jeannine Befidi Sit Investment Associates, Inc. Hema Nealon Marnie Bigler Minnesota State Arts Board K&M Glass Brad and Holly Boehne Somerby Golf Club Laura Nichols-Endres and Jake Endres Brian and Megan Caauwe New Horizon Academy Mainstream Boutique Melissa and Robert Brinkman Taylor Nogosek Jean Caples Star Tribune $1,000-$2,499 Merchants Bank Anthony and Christy Brown Kelly Olson Ginger R Carson Thrivent Financial Foundation Services, Inc. Midwest Language Banc Joel and Melissa Conaway Phil & Cassy Ordway - Nushka Fund Sarah Ross Caruso Travelers Foundation Bowman Tool and Machining Minnesota 97.5 KNXR Radio Karyl and Dan Corcoran John and Marla Ordway Charitable Lisa Clarke Corporation and Foundation Cinemagic Hollywood 12 Theatre Mutual of America Foundation John and Gretchen Corkrean Lead Trust Betty and Donald Cooke Colossal Café Nuveen Asset Management Kate and Doug Donaldson $10,000-$24,999 Bart and Kandi Osborn Frances DeGraff Creative Apparel Concepts, Inc People’s Food Co-Op Paul and Jennifer Dzubnar Briggs and Morgan Marcia Page and John Huepenbecker Ms. Barbara Deisting DST Systems, Inc. Pharmaceutical Specialties, Inc. Raymond and Carrie Faust The Foundation Kelly Patterson Rick Dougherty Echelon Wealth Partners Rochester Central Lutheran School Michael and Brandy Fiddelke Candyland Paulette Pehling Ralph D. Ebbott Edina Realty Rochester Golf and Country Club James and Laura Grant Family Foundation David and Laura Quigg Laura and Scott Eckelkamp Federated Insurance Company Rosei Skipper Yoga & Wellness The Head Family Foundation College Nannies and Sitters and Tutors Carleen Rhodes John P. Eischen First Alliance Credit Union Rotary Club of Rochester Suzette and Michael Huovinen Comcast Juliana Rupert Sandra Eisenmann Good Earth Village Saint Paul Area Chamber of Commerce Michael and Angela Kaphing Google for Nonprofits Karen and Steve Sanger Kelly and Jason Engler Home Federal Salty Philip and Sarah Krump The Hubbard Broadcasting Foundation Hugh and Margaret Schilling Judy Faber IBM Community Grants Slam Academy Angela Malloy Olmsted County Matthew and Jennifer Vos Gail Gibbs Imagination Playground Smith Foundry Company Kate and Ian McRoberts Piper Jaffray Foundation Chris Wendland Michelle Greenleaf Limb Lab LLC U.S. Charitable Gift Trust James Momon Rochester Public Utilities Jane and James Wiltz Cordell and Amelia Hardy Loop Roch, LLC WA Insurance Group Rhoda and Gregory Olsen Securian Financial Foundation Tanya and David Yerich Taylor and Sara Harwood The Medtronic Foundation West Star Electric The Sheltering Arms Foundation Midwest Floor Solutions Zumbro Valley Endodontics U.S. Bank Foundation Donors continued

Emil Henderson Krista and Chris Ryan Thank you to the over 3,000 donors who Kara and Patrick Hobart Todd Severson supported the museum in fiscal year 2018! Laura Holm Beth and Dave Sherden Donors of $1,000 and above are members Todd Jensen Sieff Family Foundation of the Children’s Circle – the museum’s Paul and Carey Kasbohm Jeanne Smith leadership giving program. Alison and Imran Khan Thad and Kim Standley Wade and Renee Lau Mark Steege Visit mcm.org/give to add your name to next Chris Lindquist Sarah Talwalkar year’s roster of generous museum donors! Judy Loveless Robert and Kathleen Tautges This list reflects contributions received Carl and Evangeline Lundstrom Mr. and Ms. Frank S. Wilkinson, Jr. between July 1, 2017 and June 30, 2018. Timothy and Janice Maudlin Ami Ostara Zerwas Every effort has been made to ensure its Annual FUNdraising Event Erin McClure-Helbling accuracy. If your name has been inadvertently Paul McCollough Tribute Gifts omitted or incorrectly listed, please accept May 18, 2018 In memory of Zoey Tollefson our apologies and contact a member of our Penny and Scott Norquist More than 400 attendees played games, Coralie Beckman Development team at 651-225-6073 Sarah Oslund bid on auction items and participated Bridget and Nicholas Pulos or [email protected]. in a mystery raffle to raise funds for the museum’s Play for All Program. Donor Profile: Lisa Farrell

Lisa has been a longtime “I look at it as a bonus to my giving. Both companies have supporter of Minnesota made it very easy. The net of it is that I chose to donate Children’s Museum. She to Minnesota Children’s Museum because of the mission, served on the museum’s their values and the creativity to help children learn.” board of directors from We are grateful to Lisa — and all of our donors — for the 2009-2015. As a member generous support of the museum’s mission! of our strategic planning committee, she helped the museum envision and launch our recent $30 million museum expansion and renovation project. She currently serves on the Board of Minnesota Children’s 2018-2019 Museum Holdings. What motivates you to give? Board of Directors “I believe in the mission of Minnesota Children’s Museum and have been an advocate for learning through play. OFFICERS BOARD MEMBERS I believe that children need structured and unstructured Paul Dzubnar Siyad Abdullahi Gerald Denson Phil Krump play to learn and grow.” Chair of the Board Will Au-Yeung Liz Deziel John Marshall Kelly Axtell Lisa Poseley Duff James Momon Michael Fiddelke What do you wish other people knew about Kevin Balon Ray Faust Jim Mulrooney Chair-Elect and Treasurer the museum? Robert Befidi Albino Feijo Tim Noel “The museum is a very creative and inspiring venue for Ann Ferreira Jennifer Bratton HT Fish Gail Peterson children and adults, and is run by a very thoughtful and Secretary Ken Brown Amy Giovanini Elizabeth Rominski caring leadership team.” Tony Brown Abbey Godlewski Susan Oberman Smith James Burroughs II Suzette Huovinen Cassidy Steiner Lisa has leveraged matching funds for the museum Adrian Chiu Julie Joyce Katharine Tinucci from her current and previous employers — Steve Christenson Michael Kaphing Robert Wollan UnitedHealth Group and Best Buy. How does this Elizabeth Cummings Chris Kelley Dr. Drew Zinkel factor into your decision to support the museum? Chad Dayton Financial Overview Support and Revenue Expenses 11% 7% 18.7% .2% Minnesota Children’s Museum’s financial performance in fiscal income and is comprised of admissions, membership sales, l Museum Admissions 14% 28% l Exhibits year 2018 was strong. traveling exhibit income, other income such as education l Memberships l Education and group income, and investment income. Generous annual 4% The museum’s financial strength lies in its diversity of l Traveling Exhibit Income l Visitor/Volunteer Services Programs contributed support and grants represents the remaining 30.9% 16% revenue sources, including both earned revenue and l Investment Income 6% l Rochester 42 percent of total income. l Other Earned Income l Memberships and Events contributed support. 13% Overall, 79 percent of the museum’s expenses went toward 2.1% l Grants and Contributions l Administrative Earned revenue, which now includes café and store sales 11.6% programs – with a focus during fiscal 2018 on providing richer l Government Grants 28% l Fundraising commisions, represents 58 percent of the organization’s total 9.5% learning experiences to families in St. Paul and Rochester. l Capital Campaign

Statement of Activities Statement of Financial Position June 30, 2018 June 30, 2017 Unrestricted Temporarily Permanently Total Assets­ Unrestricted Designated Restricted Restricted Revenue Cash and Cash Equivalents $ 2,460,716 $ 2,419,405 Museum Admissions $ 1,999,725 $ 1,999,725 Pledges and Grants Receivable, Net 1,067,667 459,981 Memberships 1,714,164 1,714,164 Accounts Receivable 207,658 191,950 Education and Groups 242,702 242,702 Other Receivables 213,011 0 Parties and Events 113,468 113,468 Pre-Paid Expenses 276,049 219,716 Exhibit Rentals and Sales 1,240,526 1,240,526 Investments 4,650,914 4,615,829 Endowment Income 325,879 325,879 Leveraged Loan Receivable 6,827,800 6,827,800 Net Unrealized Gain/(Loss) (97,994) (97,994) Land, Building, Exhibits, and Equipment, Net 30,761,748 32,180,701 Other Revenue 666,634 666,634 Cash Restricted for Capital Campaign 22,406 592,391 Total Revenue $ 5,977,219 227,886 6,205,105 Pledge and Grants Receivables, Long-term 2,692,289 5,275,070 Total Current Assets $ 49,180,259 $ 52,782,843 Support Grants and Contributions 905,734 545,913 1,451,647 Liabilities Restricted: Government Contribution 1,183,000 1,183,000 Current Portion of Long-Term Debt $ 600,000 $ 800,000 In-Kind Contributions 175,456 175,456 Accounts Payable $ 89,772 $ 1,549,975 Fundraising Events 325,611 325,611 Contractors Payable 1,521,809 2,202,100 Capital Campaign 12,145 5,050 17,195 Accrued Compensation 500,484 537,695 Total Support $ 1,418,946 1,733,963 3,152,909 Deferred Revenue 2,050,342 1,946,767 Line of Credit 0 0 Net Assets Released from Restrictions $ 3,315,028 (3,315,028) Total Current Liabilities 4,762,407 7,036,537 New Market Tax Credit Loans 9,420,000 9,420,000 Total Revenue And Support $ 10,711,193 (1,353,179) 9,358,014 Long Term Debt, Net of Current Portion 750,000 1,350,000 Expenses Total Liabilities $ 14,932,407 $ 17,806,537 Program $ 7,906,993 $ 7,906,993 Administrative, Marketing and Promotion 1,428,767 1,428,767 Net Assets Fundraising 750,708 750,708 Unrestricted - Undesignated $ 380,313 $ 11,593 Board Designated - Reserves 787,000 531,000 Total Expenses $ 10,086,468 $ 10,086,468 Unrestricted 1,167,317 542,593 Total Change In Net Assets $ 624,725 (1,353,179) (728,454) Temporarily Restricted 34,247,852 30,192,396 Permanently Restricted Net Assets 4,241,322 4,241,322 Board Designated Reserve Transfer (256,000) 256,000 Total Net Assets $ 34,247,856 $ 34,976,306 Net Assets — Beginning of Year $ 11,588 $ 531,000 $ 30,192,396 $ 4,241,322 $ 34,976,306 Total Liabilities and Net Assets $ 49,180,259 $ 52,782,843 Net Assets — End of Year $ 380,313 $ 787,000 $ 28,839,217 $ 4,241,322 $ 34,247,852 Mission Sparking children’s learning through play. Vision Kids play more. Adults do, too. All families thrive in a happier, healthier and more innovative community through the radiant power of play.

10 West Seventh Street St. Paul, MN 55102 651-225-6000 | mcm.org

Annual Report Design: Jacky Wilson Photography: Bruce Silcox, By Rebecca Studios, Lisa Poseley Duff