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www.americanradiohistory.com 1 1 1 1 1 1 1 J 1 1 1 1 1 1 11 -# we AMERICAN ASSOCIATION Of COMMERCE PUBLICATIONS

modestly IOP EDITORIAL LOUISVILLE admit... \tit SKILLS MAGAZINE

AMERICAN ASSOCIATION OF COMMERCE PUBLICATIONS AMERICA® ASSOCIATION Of COMMERCE PUBLICATIONS

REST LOUISVILLE TOP I IrI ISVII.LE l'ON LAYOUT SINGLE AWARD 1L1G.1Z1NI 1 N',! RU ; M:1G:IZ,INF. ISSUE

that these accolades from the judges (faculty of the University of Missouri School of Journalism, only the best in the U.S.) in the 1967 awards and eval- AMERICAN ASSOCIATION Of COMMERCE PUBLICATIONS uations program of the American Association of

TOP ! I!UISIILLE Commerce Publications are just one more proof PHOTOGRAPHY that Louisville Magazine is an advertising medium :AWARD M:1G:1'LINE in which you can be proud to invest your advertising dollars.

PUBLICATIONS AMERICAN ASSOCIATION OF COMMERCE PUBLICATIONS AMERICAN ASSOCIATION Of COMMERCE

AWARD AWARD EDITORIAI. LOUISVILLE COTER ¡ LOUISVILLE OF OF CONTENT MAGAZINE DESIGN i MAGAZINE MEREN' MERIT

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monthly by the 25,000 men and women who make up the business and civic leadership of the Louisville area

Louisville Magazine/Louisville Chamber of Commerce Qk 300 West Liberty 582 -2421 Fritzi Seeger, Advertising Manager

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In 1893, Louisville celebrated the opening of its elegant new Post Office at Fourth and Chestnut and the new DuPont Manual Training High School at Brook and Oak. And it was also the year that Equita- ble Federal Savings & Loan ( then State chartered) opened for business at 802 East Jefferson. The '90s were years of prosperity for Louisville and Equitable grew under the prudent management of President Fred Gernert of Gernert Brothers Lumber Company and his capable staff. Indicative of the care the financial institution exercised with its investors' money is the fact that during its first 35 years in business it had to foreclose only two mortgages. Expanding business required a larger staff as time passed and Equitable made several moves to larger quarters. In 1947, when it received a Federal charter, it was at 604 West Jefferson. Soon, business growth demanded another move, and in late 1959 Equitable Federal formally opened its present offices at 421 South Fifth. The unusual interior design of its headquarters is both attractive and functional. Equitable Federal, third oldest savings and loan association in Louisville, will mark its 75th anniversary next year. Under recently elected President Lee R. Calvert, it looks forward to greater future growth and continued service to the Louisville community.

I F 831 GRAY. MERKLEY 8 KENDRICK F. S. SCHARDEIN JOHN F. TROMPETER 1 1 872 1 892 JEWELERS. INC. & SONS. INC. COMPANY PROCESS JEWE_ERS ANC SILVERSMITHS; FINE CHINA PIL:MBING, HEATING & PIPING CONTRS. WHOLS. DISTR. OF CIGARS. TOBACCO & CANDY

1840 BELKNAP HARDWARE 1875 BRIDGES. SMITH 1892 KUNZ'S & MFG. CO. & COMPANY. INC. THE DUTCHMAN D;STR BUTORS HDW -CUTLERY-SPORTING GOODS THE PAINT PEOPLE -227 -229 WEST MARKET "DINNER AT THE DUTCHMAN"

1849 OLD FITZGERALD 1879 TAYLOR 1893 EQUITABLE FEDERAL SAVINGS DISTILLERY DRUG STORES. INC. & LOAN ASSOCIATION MAKERS OF FAMOUS CABIN STILL AND AND STILL HOME-OWNED SAVINGS AND LOANS FOR THE GROWTH w L WELLER STRAIGHT KENTUCK" BOUFBONS OF LOUISVILLE

1850 LOUISVILLE & 1884 LOUISVILLE PUBLIC 1899 NATIONAL CASKET NASHVILLE R. R. WAREHOUSE CO. COMPANY IN AND DISTRIBUTION UTMOST WAREHOUSING LARGEST IN U.S.

1854 G. BITTNER'S 1887 W. E. CALDWELL 1908 STANDARD SONS COMPANY PRINTING COMPANY CUSTOM REPRODUCTIONS, INTERIOR DESISNERS "CA_DWELL TANKS " -STEEL -WOOD LETTER PRESS & LITHOGRAPH

1863 MATT CORCORAN 1889 LOUISVILLE BEDDING 1910 ABELL COMPANY COMPANY. INC. ELEVATOR COMPANY MFGR. OF "OLDE KENTUCKY" MFGR. DISTILLATION TOWERS, HEAT EXCHANGERS BEDDING PRODUCTS PASSENGER AND FREIGHT

BAUER'S SINCE 1870 1890 TAFEL ELECTRIC AND 1870 FOR ADDITIONAL SUPPLY CO. LOUISVILLE PIONEERS TURN TO PAGE 50 "A TRADITION OF FINE FOOD" REPRESENTING WESTINGHOUSE 50 YEARS

BUSINESS CONFIDENCE BUILT ON YEARS OF SERVICE THESE PIONEER FIRMS HAVE PROGRESSED WITH THE CITY THEY HAVE HELPED TO BUILD THEIR LONG. SUCCESSFUL OPERA -IONS THROUGH PERIODS OF PROSPERITY AND ADVERSITY ARE A CREDIT TO THEIR MANAGEMENT AND TO THE ECONOMIC STABILITY OF THE COM. MUNITY THEY ARE COUNTED AS OLD FRIENDS BY THOUSANDS OF SATISFIED CUSTOMERS

www.americanradiohistory.com Lou i e September 20, 1967 Volume 18 Number 9

7 LOUISVILLE'S BROADCASTING INDUSTRY 8 TELEVISION - THE GLAMOUR MEDIUM 12 RADIO - LIVELY AND DIVERSE 16 NEWS AND DOCUMENTARIES 23 NETWORK AND LOCAL NEWS 24 WLKY'S KEN ROWLAND: NEWS PERSONALITY 26 'THOSE WERE GOOD TIMES' 30 BROADCASTING PEOPLE 33 THE ANNOUNCERS 34 TOP DJ: WKLO'S BILL BAILEY

35 THE RATINGS

62 SALMAGUNDI 64 ABOUT TOWN 68 NEW AND EXPANDING BUSINESS 72 NEW MEMBERS 73 CHAMBER ACTION 76 BUSINESS SPOTLIGHT 79 PERSONALITIES 82 CONVENTION CALENDAR 84 AUGUST BUSINESS REVIEW 86 EDITORIAL: Air Freight -Your Help Is Needed

ACCREDITED CHAMBER OF COMMERCE Our broadcasting issue cover design is by Art Director Robert F. Grimes; photos and CHAMBER OF COMMERCE OF THE UNITED STATES line -screen conversions by R. N. Wathen, Jr.

B. Davis, G. Henry, Communications; David STAFF: Helen G. Henry, Editor; Lloyd L. Wilson, Keith C. Spears, Philip G. Davidson, Mark B. Humphrey, C tien & Visi- George H. Voter, Associate Editor; Jr., Art Consultant. Scott C. Detrick, J. A. Dishman, tors; William L. Short, Industrial S. Fritz' Seeger, Advertising Man- Inners W. Dobbins, Jr., George C. OFFICERS: John H. H. Burton Economic Development; Claude S. ager; Clara L. Allen, Business CHAMBER Eody, Horace S. Estay, President; Baylor Lan- John H. Sprawls, Membership; Richard K. Manager; Robert F. Grimes, Art Hardwick, Eaton, George M. Goetz, B. Hudson Harb, Research; Carter M. Harrison, Director. drum, Vice-President; Hardwick, Msgr. Alfred F. Horrigan, Milner, Vice- President; W. Armin Marion M. Johnson, Baylor Lan- Transportation. PUBLIC RELATIONS COMMITTEE: Willig, Treasurer; Douglas D. drum, B. Hudson Milner, T. Bollard LOUISVILLE is published on the D. A. Mrs. Cornette, T. Ballard Morton, Jr., Morton, Jr., Sam H. Ridgway, Sachs, III, Chairman; 20th of every month by the Louis- Betty Lou Amster, David L. Baker, H. G. Whittenberg, Sr., members James M. Rosenblum, Daniel B. ville Chamber of Commerce, Inc., D. Larry Barker, John V. Blalock, of Executive Committee; Charles Santos, Al J. Schneider, James W. 300 West Liberty, Louisville, Ken- Blandford, Ralph C. F. Herd, Executive Vice - President. Stites, Jr., Paul Tafel, Jr., George Mrs. Mary tucky 40202. Advertising rates on Boone, H. Lee Browning, Douglas T. Underhill, H. G. Whittenberg, Thomas A. request. Subscriptions $4 a year; D. Cornette, A. Gardner DeWitt, CHAMBER DIRECTORS: Sr., W. Armin Willig, Richard Barr, III, John to foreign countries, add moiling Jr., William W. Gladden, E. A. Ballantine, John W. Wright. Louis M. Benn, Tevis cost. Single copies 50 cents. Sec- Gudridge, Donald F. Johnstone, G. Beans, Sr., Jr., ond -class postage paid at Louis- F. Lewis, Warren A. Md4eil1, L. Bennett, Albert M. Brinkley, DEPARTMENT HEADS: Charles F. Emery ville, Kentucky. Copyright 1967, James J. Nathan, Mrs. Pamela Andrew Broaddus, Sr., James M. Herd, Executive; Lewis B. Kerberg, Louisville Chamber of Commerce, Steward, Thomas A. Tarpey, Ken Brown, John R. Carpenter, Alex S. Administrative; Stanley R. Bowling, Inc. Area code 502, phone 5112- D. Thompson, William H. Trees, Chamberlain, Archie P. Cochran, Area Development; Edward B. Mar- Helen 2421. John A. Ward, George S. Wessel, Douglas D. Cornette, W. D. Dance, tin, Business Development;

5 S E P T E M B E R 20, 1 0 67

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6 L O U I S V I L L E

www.americanradiohistory.com w A 11 -sorts of revolutions have been eked up during the short history-less than 50 years-of an ;' dustry which has become the priant mover and shaker of our s e. Commercial broadcast - g began in Louisville in 1922, j ' two years after the first dio station went on the air in Pittsburgh. Television arrived le than 20 years ago. Meantime the tuner and the tube have revo onized our social lay '. reared' a new kind of journalism, complete tíe'ur ele `='on campaigns, emerged as the tion's principal source of n s and information and the all - mpion seller of pr is and services, transformed the entert nt industry and ade prdfessional sports big -time business. 11 With 12 and nine F\I radio stations, four TV stations and two more ing, the Louisville air waves are jump- ing. In this issu. uisvi r MAGAZI takes a close look at the broadcasting i stry ow' it is a' how it was, less than 50 years ago.

www.americanradiohistory.com TELEVISION four magic numbers, two on the way

By Agnes S. Crume

At five minutes after nine on a Wed- first television in November 1948, trans- tains 21,000 square feet of floor space, nesday night, a rectangle of shifting mitting about four hours each evening including two large color -equipped chiaroscuro illuminates 300,000 darkened from a converted office building at Pres- studios, 60 by 40 feet and 30 by 30 feet. rooms in the Louisville metropolitan area. ton and Broadway. It was an NBC affili- Complete color stage -lighting has been From house to house on any block, the ate from the outset. installed; all live programming and all image varies. It may be a 1957 movie, or Its own WAVE Radio & Television locally originated tapes and slides will be The Kraft Music Hall, or Green Acres or Center at 725 South Floyd was dedicated in color. The building has its own auxil- The Neu's in Perspective. On the surface, in late 1959, and it became Kentucky's iary power for emergency use, and land- this phenomenon merely confirms a fact first station to transmit live color on scaped grounds for outdoor filming. recognized several millennia back by the Aug. 15, 1962. Exactly four years later, ancients in their pursuits of drama, WAVE acquired the city's first TV color - YOUNGEST of Louisville's com- music, dance and organized sports: Tastes film processor, eliminating the delays of mercial TV stations, WLKY signed on differ. out -of -town developing, and began pro- the air in September 1961. Its antenna What it really proves is the universal ducing most of its newsfilm in color. The height was tripled in 1965; it now has a acceptance of televiewing as a normal as- new garden promises a spectacular for all tower 1,260 feet above average terrain at signment of leisure in our daily lives. seasons. Floyds Knobs and an effective radiated Ultimately, this is why WHAS -TV and A contemporary structure at 1918 power of one million watts. WLKY -TV are moving into new build- Mellwood Avenue, situated on a hilltop Things were not always so rosy for ings, why WAVE -TV is creating a garden overlooking 11 rolling acres, is the new WLKY. It set out to do the impossible studio, why WFPK -TV has asked for Fed- home of WLKY -TV, to be occupied in in 1961, when UHF was embryonic and eral assistance to expand its facilities, and October. The brick -glass- and -concrete manufacture was not yet subject to the why two out -of -town corporations have building, designed by Graham Rapp, con- All -Channel Receiver Bill, which re- applied for permission to open new tele- quires that consumer sets be equipped for vision stations in Louisville. all channels. Along with the first falling leaves, Six weeks before they went on the air, Louisville TV media are now busy creat- WLKY executives met with 260 dealers ing more open space. To provide top -cali- and servicemen to stimulate sales of con- ber local entertainment and news, and to verters and all- channel sets in the Louis- do it in color, they need room for mount- ville area. They also got a contract with ing and storing complex equipment, ABC, which previously had split more room for seating and standing additional than 20 of its programs between the two personnel and guests, room for simulta- VHF stations. neous activities when live shows coincide For a six -year -old, WLKY has done with taping sessions. very well indeed. "Unless future stations complicate the picture, 32 will eventual- FOR WAVE -TV, the new latitude ly claim its full third of the market," a is a garden studio covering a half -acre VHF competitor concedes. site on the southeast corner of Floyd and Broadway. Imaginatively designed by ONE of the brightest sights down- Louisville landscape architect Edmund town this fall is the new $5 million Ely, the outdoor studio will serve three WHAS Building, which faces Chestnut purposes: as an extension of WAVE's Street and extends 200 feet back from physical plant into a beautiful naturalized Sixth Street to Armory Place, north of setting of water and trees and rocks; as a its former quarters in the Courier-Journal pocket of green relieving the grayness & Times building. The two -story glass - and urban clutter of its environs; and as a enclosed structure, by Louis & Henry memorial to George W. Norton, Jr. and Architects, is nearing completion; the George W. Norton IV, late executives of next big job is installation of equipment the station. for final transfer of the studios by early WAVE pioneered with Kentucky's 1968.

8 L O U I S Y I L L I

www.americanradiohistory.com "With the advent of full-color TV, expansion was inevitable," says WHAS Pro- motion Director Edward F. Hessel, Jr. "Four -color video -tape machines in operation take up a lot of floor, and that's only the beginning." The station has also purchased a new color remote unit for $22,500. The old TV mobile unit, built in 1950 at a cost of $10,346 and dubbed the "Blue Goose," has been donated to Western Kentucky University. Its elegant successor is the "White Swan." The WHAS tower at Floyds Knobs, 1,949 feet above sea level, replaced a Sixth Street landmark familiar since the station's founding in 1950, and substan- tially extended Channel 11 service to former fringe areas. Keeping Louisville's commercial TV in business is its advertising-some of it pro-rated, some of it exclusive with a single station. "The advertiser varies his 'buy' among stations in order to reach a cross -section," WAVE Promotion Director William W. Gladden points out. "Advertisers are aware that the loyalty of a television The nerve center of TV picture control audience is to specific programs, whereas -WAVE -TV Technical Director Hardin the loyalty of a radio audience is to sta- Lynn at the switcher, where he can tions." switch the picture you see on your set Color TV has had an appreciable in- from camera to camera, to set, to film, fluence on packaging by manufacturers, to slides, to a remote location or to the Mr. Gladden adds. Artists are redesigning network. product wraps with richer colors and with larger type and trademark symbols for distinction -not only on store shelves but on the television screen. and Southern Indiana from 8:30 a.m. to LOUISVILLE area viewers who call 2:30 p.m.; some in- service training pro- the early evening, their favorite stations to growl about grams for teachers in "community" entertain- commercials are barking up the wrong and cultural or 8 to 10 p.m. tree. The number and length of commer- ment from is affiliated with NET cial interruptions are prescribed by the WFPK -Na- in National Association of Broadcasters, to tional Educational Television, based keeps it supplied with which all three stations belong. New York-which for evening viewers. Its "There is some pressure by the indus- video -tapes is locally produced try to change the existing code," says school programming Fearscme array of cameras and lights George Johnson, WHAS -TV sales direc- except for Spanish lessons. is no menace to seasoned perticipants in 1957 as a closed - tor. "We see an advantage to clustering The station started on WAVE's "Morning Show." Left, 'o programs them to reduce the frequency of breaks circuit operation, micro-waving right, Ryan Halloran, Burt Blackwell, in Jefferson during programming. Meanwhile, you'll to three elementary schools Mi

S E P T E M B E ß 2 0 , 1 8 6 7 9

www.americanradiohistory.com WAVE Engineering Supervisor Douglas Atwell at the aux- Turning to color for 1967, the WHAS Crusade for Children iliary audio console controls the sound for video -taping of on Sept. 23 - 24 expects to make nationwide TV history as local programs. the longest continuous colorcast on record. The marathon show will also try for a new fund -raising record. First Cru- sade in 1954 brought in $156,725, the 1966 telethon $415,- 592. In 13 years the Crusade has awarded more than 500 grants to agencies serving mentally and physically handicapped children in Kentucky and Southern Indiana.

operation by the Jefferson County The license has long since been grant- velopment depends on FCC approval of Board of Education. ed by the FCC; WEZI was once owned a tower 1,369 feet above average terrain, The station is now in the process of by WKLO, but never got going because broadcasting power equal to that of the applying for a grant from the Depart- there were few UHF sets around. The present commercial stations, and techni- ment of Health, Education & Welfare current bottleneck is approval by the Fed- cal details revised since the licensee's that will enable it to build its own studio eral Aviation Agency for a 1,760 -foot original application. -perhaps adjoining the County Board above average terrain tower which would In a Louisville interview last year, of Education on Newburg Road, to erect radiate five million watts all the way to Missouri Circuit Judge J. P. Morgan, one a tower on the Indiana antenna farm, to Cincinnati and Indianapolis. of the owners, said the station would increase its coverage from 17 miles to The tower alone would cost $600,000, stress local news and events, and carry 50, and to go to full color. according to Stephen A. Cisler, South syndicated sports, movies, cartoons and Central's Louisville liaison man, who dramas. CHANNEL 15 Director Kenneth Lam heads the electronics section of Hart Dis- WAVE -TV Program Director George sees potential for a symbiotic relation- tributing Company. He used to own Patterson suspects that independent sta- ship with the Commonwealth's ETV WLVL -FM, and was general manager of tions may have rough going here. "Louis- network, established last year by Gover- WGRC and WKYW, now WFIA. ville television represents all three net- nor Breathitt. WFPK is already slated for "The studios will be in Louisville, and works. Unaffiliated stations might per- some help from the 1966 -68 biennial the station will be available for network form services in covering sports and com- budget, and may be able to reciprocate shows not carried locally," says Mr. Cisler, munity affairs, however." by originating color telecasts for trans- who is optimistic. "We'll also use video mission over the State network. tapes and give strong emphasis to sports FOR the viewing public, the me- By 1968, there may be two more magic through hook -ups with Chicago and other chanics and economics of television re- numbers on the UHF band. major cities." main backstage mysteries; "it's what's up Channel 21 has optioned been by the A group of Missourians, organized as front that counts." Keenly aware of this, South Central Broadcasting Company for Consolidated Broadcasting Company of television executives live and breathe pro- WEZI -TV. Evansville investor John En- Chillicothe, hold a construction permit gramming. glebrecht, who owns Knoxville's WTVK- for WDRB -TV, proposed for Louisville's "People still look to TV primarily for and TV radio stations in Knoxville and Channel 41. The station has been in the entertainment," says George Patterson of Evansville, has purchased a construction works since June 1966, when the group WAVE -TV. In this area, local stations permit for facilities valued at $11/4 mil- leased a tower site at Floyds Knobs. De- mainly rely on their networks. lion. "Nationally, the trend is toward 60-

10 L O U I S V I L L E

www.americanradiohistory.com WLKY -TV will move into its new S1 -mil- WAVE's garden studio is under con- lion -plus building next month. Designed struction on the lot between the main WHAS calls the architecture of its new by Arrasmith, Judd, Rapp & Associates, building and Broadway. This view look- building at 520 West Chestnut "20th it sits on a hill above Mellwood Avenue ing northeast shows the pedestrian Floyd Century Greek -American ". The two - overlooking Interstate 71. The 21,000- canopy entrance at the corner of story structure, designed by Louis & square-foot building is designed for and Broadway. The outdoor studio will an 11- flowers, shrubs Henry Architects & Associates, has possible expansion and occupies be dotted with trees, green- tinted glass windows recessed acre tract. Present studios are in Shively. and rock ledges. A pool fed by water- behind 50 precast concrete colum-is falls and spanned by a stone bridge which taper from ground to cornice. will flow through the garden. Rest of the exterior is faced with a mix- ture of white quartz and blue -green aggregates. Inside the $5- million faci i- ty are more than 100 offices and utility rooms peculiar to broadcasting, including 10 "floating" studios. and 90- minute shows like The Virginian, the Winter Olympics. There will be 75 Its country- and - western fare is a cheerful replacing the half -hour series," Mr. Pat- assorted specials in the new WLKY -ABC rebuttal to urban snobbery. Hi Varieties, terson adds. The longer time slot also season. first conceived for radio by Sam Gifford, opens up new possibilities for ambitious has sent hundreds of talented teenagers network specials up to two hours long, WHAS -TV Program Director Sam on to professional careers. including plays, news and public affairs. Gifford thinks Louisville tastes are be- Phyllis Knight's Small Talk, a lively "The emergence of the TV feature coming sophisticated after 17 years of conversation program, keeps thousands of din- film is a strong factor in network pro- television. "Viewers are more selective, sets tuned to WHAS-TV during the gramming, although the most recent and at least one -fourth of our homes ner hour. Since Labor Day, it has switched wide -screen movies require reprinting have more than one set. But we'll all be to a more flexible format -Miss Knight her location" for reduction to 35 -mm or 16 -mm size in color this fall, and people may go may introduce guests "on that can be handled by any station. back to watching everything temporarily." away from the studio, or pop in twice On the WHAS -TV agenda for fall, during the Focus 5:30 show. What's Your "As for re -runs, they're justified by the Harry Reasoner is four hour- Question? offers a serious forum on cur- fact that viewing falls off in summer delivering long specials called Who, What, Where, rent issues, with visiting experts and while production costs continue to rise."' When, Why. Like the first installment- audience participation. Nicknamed "Wut- WLKY's Wilson Hatcher seconds the a brush with San Francisco's hippies cher" by the staff, it exercises News Di- motion toward drama. - they will be casual essays on the social rector Jay Crousé s gifts as mediator and "ABC experimented in the past year and political scene. Locally, WHAS Re- tactician. with Stage 67, which offered new plays ports will be tackling more vital com- WAVE -TV's sprightly Morning Show, and new writers. It was well received, munity problems. with hosts Ryan Halloran and Julie Shaw, and the fall program will include two. What's big in the national ratings is has interviewed countless local and na- hour theater nights with contemporary predictably big in Louisville -like NBC's tional newsmakers. Channel 3 Presents Broadway classics." You'll also be able to Bonanza (also the admitted favorite of is WAVE's weekly TV special on issues watch a movie every night except Mon - Emperor Hirohito of Japan). But all of topical concern. day-each network will schedule two a three commercial stations have headed The Greater Louisville Weather, ex- week. steadfastly toward resourceful local pro- plained by Bill Gladden since 1950, en- WLKY has always been long on sports; gramming. joys the unique status of a weathercast it will continue its 90- minute week -end Hayloft Hoedown, a WHAS perennial, that the public regards as a feature pres- show, Wide World of Sports, NCAA is probably the longest- running and most entation. It is one of the oldest continu- football, NBA basketball, PGA golf and successful prime -time telecast in town. continued page 52

S E P T E M B E R 90, 1 0 8 7 11

www.americanradiohistory.com RADIO a funny thing happened on the way to oblivion

By Charles B. Castner Two decades ago, prophets of doom in- something like 4 a.m. to hear the corona- night? WE got Rome!" side and outside the radio industry had tion of England's George VI. Even back In truth, radio's roots reach back to written its obituary. then, we were a two -radio family, with before the turn-of- the -century and to Edi- But on its predicted ride to oblivion, a table-model curved -top Philco in my son and Marconi and their deft dabblings something happened. Today, radio is very parents' bedroom and a handsome mahog- in vacuum tubes and wireless transmis- much alive and humming -and definite- any floor -model console Crosley down in sion. Commercial broadcast radio tuned ly on the track to a sound, purposeful our den. 'Twas the Crosley (truly a beau- up with the jazz era and the roaring future. Nationally, listening is at an all - tiful if massive piece of furniture) that 20s. Pittsburgh's KDKA was first to go time high, and media surveys estimate 98 fascinated us children. Its tuning dial, on the air in 1920. In two years, the per cent of all homes have radios, with surely a foot or more in diameter, glowed number of stations had mushroomed to four working sets in the average home. in the dark like the eye of a giant cyclops. hundreds, including Louisville's WHAS. One survey estimates there are 252 mil- Names like London and Paris, Montreal, Crystal sets and clothesline antennae- lion radios, more sets than people in the Rio, Rome and Hong Kong were scat- radio was the rage. U.S. Oh yes, most new cars also come tered about its circumference. My folks, If one were to chronicle radio's first with radios. I am sure, were members of that wide half- century (or nearly that), the story Federal Communications Commission cult who quizzed their friends each morn- might well fall into four fairly distinct 1965 figures show the nation's four radio ing with, "Well, what did you get last periods. The first- coinciding with the networks and 4,279 reporting AM and '20s -was one of creation, experimenta- FM stations together filling the till to the tion and innovation. It was also an era tune of nearly $800 million in revenues. Today in the Louisville of "firsts" -from sports coverage to re- Before Federal income taxes, the stations area it's lively and diverse ligious programming. Some ideas didn't earned $77.8 million. with 21 AM pan out; others did, to form the bedrock techniques for radio's later accomplish- There's a parallel here in Louisville. At and FM stations the end of World War II, our area had ments. In the 20s, WHAS tried to broad- four AM stations, no TV. Today, there cast from Mammoth Cave. It worked, proving that radio waves could go are 21 AM and FM stations -12 AMs and six commercial FMs, including three through the earth as well as over it ( the operated by AM stations and three non- latter still questioned by many) . commercial FM stations. These stations But notwithstanding the gimmicks range from 500-watters like WTMT and good or bad, programming in those form- New Albany's WREY to the giant, 50,- ative years stressed education and culture. 000 -watt, clear- channel WHAS. Some are Then, as the 20s closed, radio, with a strictly "dawn -to- dusk" operations; others decade of innovating under its belt, was are on the air around the clock. A few ready for much more. The networks were beam in one direction; most send out a formed in the early 30s, with local stations affiliating. WHAS, originally an non -directional (or 360 -degree) signal. More than half the stations, including NBC outlet, joined CBS in 1932. WAVE, the non -commercial ones, are locally starting locally in 1933, went to ABC, owned; the others are owned by out -of- and WGRC and WINN, products of the towners and in most cases are parts of late 30s, joined Mutual and ABC. Radio or ama- station chains. But AM or FM, Falls Cities was no longer local, experimental new, second era is radio in 1967 is lively and diverse, broad teurish. Its broader enter- and at the same time specialized, probing aptly labeled by just one word- and curious, vibrant but also cool, urbane tainment. Amos 'n Andy, Charlie McCarthy, Fib- but also down-to- earth. Its future is and Molly, Bob Hope, the bright. ber McGee daytime soap operas, Kate Smith, the late

AS a youngster growing up in the "Its tuning eye . . . glowed in the evening big-band pickups from ballrooms 1930s, my earliest recollection of radio dark, like the eye of some giant cy- all across the land- everyone has his fav- was being awakened by my parents at clops." orite memory of that age. I slept through

12 L O U I S V I L L E

www.americanradiohistory.com most of the coronation in 1936 but a few years later wouldn't have missed for anything Asher and Little Jimmy, Jack Armstrong or radio appreciation night for the Colonels at Parkway Field. Radio was big and growing bigger. Over three - fourths of the programs carried by the local stations came from the networks. Radio's golden age extended through World War II and into the postwar years, indeed into the 50s, as the nets continued to feed news, music, the soaps- entire programs, to the locals. In the Louisville area after the war, four more stations went on the air: WKYW (now WFIA) in 1947; WKLO, WLOU and WLRP (now WHEL) in New Albany a year later. But by then, big radio was in trouble. There loomed Television, with a capital T. "COMPANIONSHIP, information" Norman Brown, technician at FM- FROM the late 40s on, gloom in -key words Louisville radio men use to WHAS, checks the tape bank in the growing doses filled radio studios and describe their industry's output today. master control room, which packs a lot front offices, with skies ever darkening "When people get up in the morning,' of equipment in a small space. Forth- as we entered the 50s. said WHAS's George Walsh, "they want coming move to the new WHAS Build- This, the third period in radio's half - information -national and local news, ing will provide more elaborate quar- century saga, was one, first of dismay, weather." Some 80 per cent of Americans, ters for the good music station. then of agonizing reappraisal and read- he added, listen to radio in early morn- justment. It began with plummeting na- ing hours for just that purpose- informa- tional ad budgets and corresponding tion. That's a peak listener period, by that put its shows temporarily into the drops in network incomes and the exodus the way, and while it tapers off some by van. Co -owner James Nathan says the to TV of top network personalities, dra- midday, the "companionship" role (pre- station (which has offices at two other mas, music, quiz and comedy shows. As dominantly music, on most stations) has locations) is making plans to build a the wore on, television entrenched taken over to accompany housewives 50s new studio building. itself as THE entertainment medium. about their chores, salesmen and travelers Whether you're inside WAKY or Back at radio, meanwhile, program and on the road. It of course yields at fre- WAVE or other stations, visible broad- ad managers groped for answers. quent intervals to information ( news, cast tools and equipment also reflect di- weather etc.) capsules, with the latter Somehow, the smaller, local stations versity and the tremendous changes in again getting good response after school weathered the period better than the net radio (and electronics) that have come and as the home -bound rush begins. affiliates or the bigger stations. WHAS, with the space age. The glowing vacuum for example, dropped its long -time CBS And so, era four in radio's first -50 saga tube has bowed to the transistor; the ace- connection in 1958, struggled with sev- finds the medium surely a revitalized one, tate "dub" has yielded to the tape cart- eral other big clear- channel stations to with a new sound and purpose. ridge; microphones have been miniatur- form an independent network to come Diversity is the key word in Louisville- ized, and one "mike" now often does the up with their own news and program- area radio today, whatever criteria- facil- job of several before; bulky editing and ming services. While Radio World Wide, ities, personalities, or programming -one recording equipment have been stream- as it was called, didn't work out, WHAS uses t o measure by. Take physical facili- lined to compact, portable units. learned that it could stand on its own ties. They range from WHEL's New Al- two feet as an independent, servicing both bany temporary t r a i l e r operation, ONE of the biggest changes in radio a large urban and rural area. It did, how- WKLO's street front studio in downtown has been wrought by the recording -first ever, join ABC in 1963 to have the serv- Louisville to WAVE's studios on South the disc, 78s and LPs, then 45s, and tapes, ices of a first -rate international news or- Floyd (cited several times for architec- these from 30- second spots to hour -long ganization. tural excellence) and WHAS's handsome shows. Disc or tape, they have for the Enter the soaring 60s, offering a new, new home on Chestnut between Armory most part replaced the live musician, the brighter era for radio. WHAS's George and Sixth. (The WAVE and WHAS studio orchestra and the vast libraries of Walsh, WAVE's Jim Caldwell and other complexes also house TV operations.) sheet music required for live productions. local broadcast managers concede the WHEL's trailer operation was not Of area stations, only WHAS uses "live" value of radio's "dark ages doldrums," ag- planned intentionally, though it again musical talent, who also "double -in- brass" onizing as the times were. Something, points up radio production's flexibility on that other medium, TV. Incidentally, they agreed, was needed to get radio back and mobility, a trick pulled off by Armed WHAS's giant Kilgen pipe organ, a fix- on track again, make broadcasters re- Forces Radio Service units in World War ture in Studio A, probably won't be go- evaluate their purpose, if necessary scrap II, Korea and Vietnam, beaming pro- ing to Sixth and Chestnut. It too is a old notions and formats or look for new grams from olive -drab trailers. In victim of radio's change. (Remember directions. They did, and it happened. WHEL's case, it was a fire last winter Herbie Koch's Dream Serenade?)

S E P T E M B E R 20, 1 0 8 7 13

www.americanradiohistory.com At most stations today, technical staffs are much smaller, again indicating the tremendous strides of electronics and the trend to semi -automation of operation through, for example, banks of tape decks that are loaded in sequence -say each morning-then turned on. Even the ver- bal or "announced" segments might be on tape, triggered in sequence, again, by an electronic signal. But, quipped Brench Boden, program director at WHAS -FM (which has a semi- automated operation) , "Sometimes even the 'brain' ( the electronic gismo which on cue switches from one tape deck to another) fails to hear the tone. That's what causes music and announcers to get out of sequence. We've learned one thing about automation -it works better when a man watches it." Yes, the man is important, and a key man in the programming of most local Wildest mobile unit in the Louisville area is this sports car painted in psychedelic stations is the DJ, the disc jockey. He's colors used by WSTM -FM, St. Matthews. Program Director John Alexander pre- part of what in the trade is known as a pares to take a trip. "combo operation." In effect, the DJ serves as both announcer and engineer- a two -in-one man who, at his console, you (or to you) in smooth, cultured kc. or WHEL, at the other end of the introduces and spins records, "rides gain" tones. Top managements may also have band at 1570 kc. Says WTMT's Station (or controls the level of output), reads had air work and probably have had some Manager and Program Director Richard news and weather and, at some stations, managerial experience at other stations. Gundle, "We have a modern updated for- just plain exudes. News and program directors, for the most mat of G&W music also known as the part came up through the ranks and still 'Nashville sound.' The style is lots closer AS FOR the net worth of Louisville do an occasional stint on the air. to pop music than it used to be in the radio stations, local broadcasters make For sure, the Louisville radio man to- days of the big Texas bands with banjos conservative estimates of $50-$75 million day is much more mobile than ever be- and guitars." WTMT beams mostly to on up; probably it's much higher. The fore. Remember the "men on the street" teens and to the blue -collar worker in the new WHAS studios nearing completion of the 30s and 40s-WAVE's Blackwell 25 -40 age range. Oddly, the station be- have alone a $5 million -plus price tag, but and Patterson, for example? Their coun- gan nine years ago as a good -music out- with all equipment in from the old terparts today are still on the street but let but switched to the country sound to studios plus new replacement items, the very much in motion -probably in a mo- meet an apparent local demand. While figure will be exceeded. bile unit or packing a featherweight, bat- WTMT enjoys popularity as Louisville's WAKY's General Manager Don Mey- tery- powered tape recorder that will go only exclusive country and western sta- ers hedged on the question of station- with them to City Hall or a legislative tion, New Albany's WHEL also includes worth, individually or collectively. "Peo- meeting in Frankfort or Indianapolis, a the Nashville Sound in its programming. ple," he declared, "not physical plant, de- fire or a Louisville Fund luncheon. And, Executive Vice -President James Nathan termine the worth of stations." His point at least one broadcaster is air -borne daily, describes the WHEL sound as "town and is well taken, for it is people -engi- WAVE's Lt. Jack Kley, and other stations country, or hillbilly music for urban neers, announcers, newsmen, reception- have put newsmen in the air in 'copters folks." ists, salesmen, managers possessed of a or planes to cover special events. A far different sound emanates from variety of skills and talents -who give WFIA, which describes itself as the area's life and sound to stations. MUSIC and information -these are exclusive religious -patriotic station. In- As for the area's perennial "air names" the staples in area programming today, spirational religious music and interde- -the Livingston Gilberts, the Jim Wal- and they're offered by virtually all the nominational programs such as Heavenly tons, the George Walshes, the Bill Glad- commercial AM and FM stations. Yet, as Music and The Gospel Hour make up a dens, the Paul Clarks, the Tobe Howards the great entertainer and jazz pianist, the large share of WFIA's programming. and others -they've got the edge in ex- late Fats Waller, once observed, "Tain't WFIA also carries the syndicated radio perience, but they've been joined by a what cha' do, but the way that you do it." editorial news program Lifeline, spon- younger generation -the Bill Baileys, the And, as WAVE's Jim Caldwell noted, sored by Dallas financier H. L. Hunt. Tim Tylers, the Pat Murphys, the Rich "Today, entire stations -not just indi- Station Manager Russell Manship esti- Gimbels -at the newer stations. vidual programs as in the past -are pro- mates WFIA listenership ranges from Discounting age or experience or in- grammed. Their formats are directed to "young marrieds to the elderly." dividual backgrounds, the Louisville radio specialized audiences in distinct age and WLOU, which began nearly two folk, especially the managers, salesmen socio- economic groups." decades ago as the city's first station serv- and air staffs, do have some common Do you like country and western music ing the Negro community and the third traits. They're well -paid, neatly dressed (and its fans are legion, wherever they such station in the nation, continues to and well -educated. And they talk with may live) ? Then tune WTMT at 650 direct its programming to the interests

14 LOUISVILLE

www.americanradiohistory.com RADIO ROSTER Roster of Aí\1 and FM radio stations serving metropolitan Louisville (each group reading from left to right on your

dial) :

AM STATIONS

WTMT -Jefferson Broadcasting Co., 620 kc., 500 watts WAKY -Lin Broadcasting Co., 790 kc., 5,000 watts

William E. S_mmers, III I lei ) , new general manager at WLOU, had been with WHAS -WHAS Inc., 840 kc., 50,000 the station 15 years as an announcer and sales manager before his recent watts, clear channel promotion. Engineer Murrell Rafferty keeps tabs on the technical facets of the WFIA -Radio 900 Inc., 900 kc., 1,000 station's operation. WLOU programming is directed primarily to Louisville's negro watts citizens, bet the staff is fully intecsrared. WAVE -WAVE, Inc., 970 kc., 5,000 watts WKLO -Air Trails, 1080 kc., 5,000 of the area's Negro community. "Rhythm, integrated one here. watts blues and gospel music constitute 70 per WINN- Kentucky Central Broadcasting, cent of our programs," says General Man- ROCK, Beat, Pulse, or sounds that Inc., 1240 kc., 1,000 watts ager William E. Summers, III. "And we are just plain bright, peppy, saucy and WREY -M. R. Lankford Broadcasting, edit our news, seeking out items of spe- fast moving-call it what you will, but Inc., 1290 kc., 500 watts cial interest to Negroes." In that vein, that's the fare programmed by WAKY, WLOU-Rounsaville of Louisville, Inc., WLOU and sister stations in Cincy, Nash- WKLO and WSAC. Program directors at 1350 kc., 5,000 watts ville and New Orleans swap firsthand the three outlets label their stations' musi- WXVW -Electrocast, Inc., 1450 kc., news items from their respective regions. cal output as a "current, contemporary 1,000 watts Half of WLOU's employees are Negroes sound." Yes, you'll hear the Beatles, the WSAC -Fort Knox Broadcasting Corp., and the station says it's the only fully continued page 53 1470 kc., 1,000 watts WHEL-Shell Broadcasting Inc., 1570 kc., 1,000 watts

It look, like a studio. It is a stud o. It was a mobile home. It's WHEL's answer FM STATIONS (Commercial) to staying on the air after -he New Albany station's studio was desroyed by fire earl er this year. Getting ready to spin a record is disc jockey Jay Caress WHAS -FM -WHAS, Inc., 97.5 mc., while News Director Julian Mouton checks copy for the next newscast. 100,000 watts WKLO -FM-Air Trails, 99.7 mc, 9,340 watts WLRS -FM- Kentucky Technical Insti- tute, 102.3 mc., 3,000 watts WSTM -FM -J. W. Dunavent, 103.1 mc., 3,000 watts WSAC -FM -Fort Knox Broadcasting, 105.5 mc., 6,000 watts WKRX -FM-WKRX, Inc., 106.9 mc., 50,000 watts

FM (Non-Commercial) WNAS -FM -New Albany -Floyd County Consolidated School Corp., 88.1 mc., 800 watts WFPL-Louisville Free Public Library, 89.3 mc., 160 watts WFPK-Louisville Free Public Library, 91.9 mc., 20,000 watts

S E P T E M B E R 20, I 9 R 1 15

www.americanradiohistory.com NEWS AND DOCUMENTARIES immediate journalism and the longer view

By Betty Lou Amster Visualize a serious- minded young man. Burdened with electronic equipment housing marches in Louisville last spring Now turn him into a living tripod. though the TV newsmen are, their gad- (at least one station hired merchant po- Buckle him up in a shoulder harness. getry is lighter by more than half the lice to protect its men in the field), Add a Cine -Voice color film -and- weight of the early days of television. Louisville's TV newsmen are now facing sound camera, amplifiers and power pack. Current advanced equipment at WAVE - with their fellow professionals a barrage So far about 40 pounds. TV includes wireless mikes, which allow of criticism from Congress, communica- Arm him too with a receiver for a newsmen a two - or - three - block range tions scholars and some print media wireless mike. from a fixed camera, and video- taping journalists. And depending upon the assignment, equipment compact enough to permit a The gist of the complaints is that TV throw in a hard hat a and gas mask. crew of two to do the job that required news reporting creates crisis. That the Looks like a one -man band, doesn't he? a half -dozen men 10 years ago. immediacy of the medium presents the That's just what they call fully equipped image of an over -stimulated world. That electronic newsmen at WAVE -TV, home BUT the still -harried electronic the coverage of an event becomes an of the largest TV news operation in Ken- journalist has inherited a new burden: event in itself. That the limitations of tucky. Expanded by 400 per cent in the he has become the whipping boy for a television time allotted for news require a last two years, the WAVE -TV News De- frustrated society trying to understand its concentration of content to the point of partment includes 17 staffers and Direc- technological and social revolutions. Just distortion. tor Rodney Ford. recovered from the eggs and rocks and Louisville's local TV news directors are The picture is much the same at insults hurled at them during the open- not insensitive to the problems suggested WHAS -TV, where News Director Jay Crouse oversees the operation of a staff of 14 film editors, photographers, news writers and news editors, including a growing number of "triple- threat" men who can report, shoot footage and come back to present the news on camera." Although the picture is smaller at WLKY -TV, the action is the same for News Director Ken Rowland and his two -man full -time staff. (See page 24.) LOUISVILLE'S TV newsmen shoot the works around the clock to bring their viewers the sights and sounds of local interest: County commissioners in Fiscal Court (typical of what the trade calls the "shuffling papers shot") ... beauty queens languishing at motel poolsides ... the effects of snow on commuter traffic ... highway ribbon- snipping . WHAS -TV's hardy political charges and counter -charges . . . perennial "What's Your Question" Tuesday nights at 9:30 marchers and hecklers and police. features public and semi -public officials answering viewers' phoned -in questions. The high point of this shooting is the The News Department production has been on the air since April 1951. Over early evening newscast. In the case of tF.e years the program has presented major candidates for public office in Ken- WAVE -TV and WHAS -TV it is 6 p.m.; tucky and indiana. Gubernatorial candidates will appear next month, Louie Nunn WLKY -TV begins local news at 5 p.m. on Oct. 24, Henry Ward on Oct. 31. In this photo, from left, are News Director All channels offer local news again at 11. Jay Crouse, Sen. Thruston Morton and newsman Fred Wiche.

16 I . () I 1:\" 1 1. 1. 1

www.americanradiohistory.com they believe they are doing a by such criticism. Although they deny unembellished. There are none of the news. But are allotted "culpability" in creating crisis, they are sensationalism, none of the portents of good job with the time they commer- fully aware of the touchy communications doom that emotionalized yesterday's -less than one hour, including day of 18 to 19 problems inherent in reporting social un- newscasting. Pear -shaped tones are also cials, out of a broadcast rest; the heightened impact on the view- notably absent; Louisville newsmen are hours. by the additional er when live picture is added to report; not orators, but able and conscientious WHAS -TV is excited the station Sept. 5 the heightened excitement on the scene reporters, who have, for the most part, "flexibility" given delayed feed of Wal- when TV equipment rolls in; the alarm- eyewitnessed what they describe. when CBS began a for local showing at 6:30 ing reaction to bulletins broadcast during But can these newsmen use more time ter Cronkite p.m. and so opened the 5:30 to 6:30 crisis. for the news? Would more time change p.m. time for locally produced news, WHAS -TV's Jay Crouse moderated a the nature of the 30- second headline and of most lo- weather, sports and feature interviews. panel on these issues at the Chicago con- first- paragraph concentration "We have a fluid concept for this vention of the Radio & Television News cal news stories? would hour. We use what we need without a Directors Association last September. WHAS -TV and WAVE -TV time for local rigid format. If we need more than 15 to (Mr. Crouse is incoming president of both like to have more for the news, we have the RTNDA.) The panel posed the ques- 20 minutes time in the Focus hour to handle it," tions: Should broadcasters report a riot News Director Crouse said. as it is happening? Does TV coverage WHAS -TV also points to television's of disturbances contribute to the vio- growing use of beat reporters, men as- lence? Should demonstrations planned in signed to a special field so that they know advance be publicized in advance? Are the background of events and can bring broadcasters being used by civil rights more exact knowledge to a breaking leaders? Are newsmen obsessed with ac- event. Channel 11 also produces at least tion footage? one minute news special a month to As with most panels, no clear -cut an- 30- provide extra depth on local issues. swers were forthcoming, but the ques- In addition to news specials, WAVE - tions themselves are hoped to be "a mod- TV looks beyond the immediate cover- erating influence" on news judgment. After that national meeting local TV and radio newsmen met with public officials to discuss the possibility of a stand- WAVE -TV newsman John Nichols dis- ard set of guidelines. Although no offi- plays the latest in portable television cial action was taken, individual stations camera equipment -the "one -man guidelines. are operating with their own band." His harness supports the camera, in Among these are: covering the action doing away with the heavy, bulky tri- caution in the use of unmarked cars ... pod. Not shown is another innovation, disturbances are in prog- bulletins while a wireless microphone. ress ... caution in the semantics of civil unrest (a handful of peace disturbers, for interviews Dr. Paul Maddox for the documentary pro- instance, does not constitute a "riot," nor Phyllis Knight of WHAS -TV the Hills." He is the only doctor in Campton and Wolfe do Negroes battling with the law consti- duction "Doctor of followed Dr. Maddox through a typical busy day in which tute a "race" riot) wire copy and County. The program ... part of the show dealt with his efforts to raise police reports considered secondary he sees more than 130 patients; the area. sources. the economic standard of WLKY -TV News Director Ken Row- land commented on the fact that the Chi- cago electronic media "some years ago made an agreement with City officials that they would not broadcast news of a riot while it was going on." He takes issue with that stand. "I am against news stories on riots until police have cordoned off the area, and until a member of my staff goes to the scene to determine the seriousness of the situation; however, when the situation is secure, the news is what's happening and good judgment should be the only indicator of how it is handled." GOOD judgment, in the main, is a feature of local newscasts. Accurate, comprehensive coverage of local news has won plaudits for all three stations. The newsvoices of Louisville television are

S E P T E M B E R 20, 1 9 0 7

www.americanradiohistory.com age area for news of interest to its view- "A Brush with Nature," color special ers. The station has broken dependence on naturalist- painter Ray Harm, on wire service news by establishing its will be seen or WHAS -TV Oct. 9, own Frankfort News Bureau. A micro- 8:30 to 9:30 p.m. One of the most wave relay system- boosted from a tower expensive film FrodLctions ever under- near Shelbyville -permits direct telecast- taken here, it was 13 months in the ing from the state capital. In addition, making. It features film of the artist Channel 3 regularly features its man in and son Hap and narration Washington, and twice in 1966 sent a by Ray Harm himself. Dick Sweeney newsman to Vietnam to see the struggle was the producer, Art Kibby the for himself and to send back stories about photographer- director.

One of the major triumphs of the mobile WHAS -TV news staff was its day -long live coverage of the Aug. 25, 1965 explosions at the Lou sville DuPont plant, where newsmen literally risked death to keep a stricken community informed. From 9:35 a.m., five minutes after the first blast, until after 11 p.m. Channel 11 newsmen were on the story. I:s cameras caught the second series of blasts at 5:45 p.m. WHAS film was used on CBS News at 6:30.

Kentucky and Indiana servicemen. "These are not gimmicks," News Di- rector Rodney Ford said. "They were planned by intention to provide the public with additional depth of information." He also pointed to the instant news special concept, where any given event is pur on at any given time and at any given length, from a bulletin up to 30 minutes or longer. "News operations ( national and local) have increasing autonomy and are generally authorized to break into any program at any time with information considered to be important to the viewing audience," he added. WAVE -TV's is the largest news staff in Kentucky and Southern Indiana. At right COMMUNICATING what is con- is the chief on-camera man, Livingston Gilbert. In the wagon is Frankfort Sureau sidered important to the viewing audi- Chief Tom Duncan. Directly above him is News Director Rodney Ford. News Di- ence involves local TV stations in going rector Ford, a native of Muhlenberg County, was trained at the UK School of beyond the breaking news and scheduled Journalism, joined WAVE in 1951 as a reporter. Continued page 56

18 L O U I S V I L L E

www.americanradiohistory.com www.americanradiohistory.com ...just like your business delivered by PROGRAM DEPARTMENT

1. TERRELL METHENY, JR., VICE PRESIDENT AND PROGRAM DIRECTOR Architect of the WKLO Sound and a well known figure in the industry , has hosted D. J. shows in Nashville, Milwaukee and Atlanta. 2. BILL BAILEY 5.9 AM

Louisville's No. 1 Morning Personality and Air Sales- man . . Winner of 1967 TV -Radio Mirror Program- ming Award.

3. JON GREY 9 -12 NOON Owensboro native who was formerly top -rated Evansville Disc Jockey.

4. JACK SORBI 12 NOON- 3 PM Air Force Veteran who attended Florida State Univer- sity . Program Director and News experience in Miami, Denver and Balti- more.

5. CARL TRUMAN WIGLES. WORTH, 3-7 PM Kentucky native from Cyn- thiana . Former Middle- town, Ohio Program Direc- tor who received radio bap- tism in Syracuse and Utica.

6. LEE GRAY 7 PM-12 MIDNIGHT Recognized as one of the Country's foremost D.J.'s Programming experience in Albany, Milwaukee, Chi- cago, and Cleveland . . . enjoys flying.

7. JIM SCHNEIDER MIDNIGHT -5 AM

"The Flying Dutchman" is a young (18) Airman with a

great voice . . . Ashland native.

8. ALLEN BRYAN NEWS DIRECTOR 2nd Generation Radio Man whose father was outstanding Oklahoma City sports- caster . 7 years expert ence at WKLO.

9. BOB HENRY, DIRECTOR OF SPECIAL EVENTS 25 years of broadcasting experience . State Rep- resentative for 39th District (Downtown Louisville).

10. KEN KNIGHT NEWSMAN Originally from Minnesota, and has covered stories all over Kentucky.

11. REED YADON 12. JIM FLETCHER 13. J. PAUL ROBERTS, 14. PAT ROBY 15. MICKEY BRUMFIELD, NEWS MAN NEWS MAN NEWSMAN RECEP TIONIST 16. JANICE BRUCE, TRAFFIC Member of The Air National After 15 years of broadcast- Pottstown, Pa. native with Pat's cheerful voice greets Micl.ey and . lanice are re- has Guard and Private ing Jim is now combining 2 years Army Service at all WKLO callers . hails sporsible for scheduling all Pilot's License. News with his U of L studies Fort Knox. from Youngstown, Ohio. program material and com- towards a Medical Degree. mercial advertising.

www.americanradiohistory.com The best Product, the best People. ADMINISTRATIVE

NORMAN WHITE, DIRECTOR OF CREATIVE SERVICES Brooklyn native who has E. A. GUDRIDGE 13 years experience in all VICE PRESIDENT aspects of Radio Manage- AND ment and Production. Has GENERAL MANAGER worked in Washington, New- University of Minnesota ark, Springfield, Mass. and Journalism Graduate Kalamazoo. former Fort Wayne Sports- caster ... Air Trails Network manager since 1956 in Springfield, Ohio and Louis- ville.

CREATIVE SERVICES PATTY MOORE DEPARTMENT EXECUTIVE SECRETARY Hometown is Sellersburg, Ind. Is Associate Matron in These people meet, talk, plan, write, the Eastern Star. create and produce Commercial Ad- vertising, Contest Promotions, Mar- keting, Merchandising, and Public Service Announcements using "Brain - Storming" and "Group Think." (Every member of Radio WKLO may be included in these planning ses- KATHLEEN BROWN sions. depending upon the particular ACCOUNTING SUPERVISOR ROBERTA SCOTT BUNNELL, 14 years with WKLO ... Past DIRECTOR OF PUBLIC problem). President of American Soci- SERVICE AND CONTINUITY ety of Women Accountants Nationally known creative and Chairman of 1968 Al. writer whose work has ap- trusa Kosair Hospital Drive. peared in the Saturday Evening Post. Cosmopolitan. McCall's, Reader's Digest. Louisville Magazine, and several academic digests.

LINDA WAHL ACCOUNTING Graduate of Sullivan Busi- ness College and is Public Relations Chairman for The Business and Professional Women's Club.

JUDI HECHTMAN, PRODUCTION SECRETARY New Yorker with ad agency JAN CARLYLE experience at J. M. Mathes ACCOUNTING and Ogilvy and Mather. Granville, Ohio native who enjoys rooting for the Ohio State Buckeyes in her off hours

ROBERT B. MARTIN, DIRECTOR OF MARKETING Born and raised in Erie. Pa., A.B. Syracuse. M.A. Ohio

University . has done scholarly research in Gov- ernment Regulation and History of Broadcasting.

JESSIE ROBINSON, PRINTER Mrs. Robinson is a rarity - A Lady Printer! She handles

every phase of the opera - tions in our modern corn - pletely equipped offset print shop.

www.americanradiohistory.com ENGINEERING

BRUCE CLARK CHIEF ENGINEER Bruce is responsible for SALES the outstanding tech. nical achievements WKLO has made in the BILL PERRY, VICE -PRES- past 2 years ... 25 years IDENT AND SALES MGR. of Broadcast Engineering Originally from Danville, Experience. Bill's many activities include The Sales Execu- tive Council, Career Guidance Committee and he was Honorary Chairman of this year's Carnival for Retarded BILL SCHUPPERT Children . 11 year ENGINEER WKLO veteran. Bill is a busy man . . . he's married, works a full time shift and is a History Major at Bellar- mine ED KLITSCH, SALES HORACE ROTH REPRESENTATIVE DIVI SION SUPERVISOR Hails from Philadelphia Long time local radio where he was Asst. Ad- figure . U of L Grad vertising Mgr. for Gim- and a member of the bel's Professional Kentucky Bar . na- Drummer who has re- tionally known dog train- corded with leading PETE BOYCE er and showman. groups. ENGINEER Attends U of L, is active in Scouting and has his Private Pilot's License.

DODGE ROGER ROUBIEU, SALES BRUCE REPRESENTATIVE DIVISION SUPERVISOR Psychology Major who Seven years experience attended Tulane and in Radio Time Sales ... graduated from U of L Knights of Colum- 1965 - well known in local bus Derby Day Dinner auto racing circles. Chairman. NORM SNYDER ENGINEER Norm teaches electricity and woodworking to 4 -H students in his off hours.

MAX REIN, SALES REP- DAN HYMSON, SALES RESENTATIVE REPRESENTATIVE Former Valley H. S. bas- Native Louisvillian and ketball star ... graduate World War II Veteran of Transylvania. . Active in Jewish Community Services ath- letics. GERRY SNAPP ENGINEER Received his training at the U.S. Navy Technical School in Key West, Fla. A high fidelity enthusiast. JOHN REHERMAN, SALES REPRESENTATIVE E. F. MASTIN, SALES REPRESENTATIVE John currently attends U of L where he and his Another Danville native family are prominent who has 31 years experi- "ULA" Boosters . . has ence in advertising and completed Coast Guard sales promotion ... avid service. outdoorsman. JESSE McCREARY ENGINEER Like many of our young Engineers, Jesse is fur- thering his education at Speed Scientific School. SAUNDRA YINGLING, SALES SECRETARY New Albany native who has had secretarial and radio experience in Dallas and Salt Lake City.

Come see us at our unique Showcase Studios at 307 W. Walnut or let us visit you WKLO Area Code 502 at 1080 (AM Dial) or 99.7 (FM Dial) LOUISVILLE 583 -4441

Í12so WI WCOL !LEZE RIT I DAftONO. 011010/1110 BosTON AIR 1RAIl5 NETWORK ® www.americanradiohistory.com NETWORK AND LOCAL NEWS: the complementary spirit

By Julian B. Goodman, President, National Broadcasting Company In an age of instantaneous communica- spirit and in fact, a linkage of communi- Since the Vietnam war touches the tions, defining the impact of televised ties into a single web of information. lives of all Americans in so many ways, news is a little like looking up the word Touch the web at one point and the vi- it is vital for the .public to be supplied "dictionary" in the dictionary. The evi- brations travel in all directions, to every with a constant flow of accurate informa- dence is right before our eyes. city, town or village that has access to tion. Since this flow must contain images The Roper Research Associates report the television medium. as well as words, network -produced news that about two- thirds of all persons in programs are indispensable to a full un- the United States over 21 regard televi- WHETHER a viewer lives in Louis- derstanding of the conflict. Indeed, Viet- sion as their major source of news. More ville or New York City, his widest win- nam has been called "television's first than half of all Americans over 21 con- dow on the world is the network news war." As such, it has put all of us in sider broadcasting their most reliable and program. A network camera crew and re- broadcasting on our mettle. Television't believable source of information. (I hope porter can accompany a U.S. Marine pla- power to depict conflict, injury and even my friends on The Courier -Journal, The toon on a mission in Vietnam. Within a death with the full impact of reality is Sun -Democrat and The Glasgow Times day, their news film can show an entire scarcely underestimated by the people will forgive my emphasis on this.) nation how the war is being fought, who produce and edit news programs. against what type of enemy, in what sort This trend has deep implications for We are equally sensitive to the need of of terrain, and at what cost. us all. Television heightens our sense for balanced coverage of the issues sur- unity and community, making every citi- rounding the conflict. I believe network zen potentially a citizen of the world. It news has dons its job responsibly and puts us all in the middle of things. Tele- well. As our technical resources increase, holds up the mirror to how we vision so will the demands on network news live, strengthening our sense that what organizations to use them with wisdom we say and think has a pronounced ef- and discretion. fect on public policy, both at the na- role in tional and regional levels. Local events Though television's reporting the Vietnam is especially signifi- become national events, and national is- conflict cant, it is only one example of how the sues become the concern of the most geo- has affected the ways in which graphically isolated Americans. medium seeks information. Today, Thus, televised news helps remove the the public news is able to convey more barriers of parochialism, but it also broadcast direct information about the workings of strengthens the local community and sat- government than previous generations isfies the citizen's need for knowledge could obtain in weeks of reading. More about local affairs. generally, television has created a new The most obvious advantage of a local eagerness among all people to learn about television news program is its ability to the forces that shape their lives. Among report these affairs comprehensively and young people it has stimulated a new intelligently. Equally obvious is the abil- Native Kentuckian Julian B. Goodman sophistication and curiosity and a healthy ity of network television news to cover became president and chief administra- concern for journalistic accuracy and fair- in full, and to a depth local stations can- tive officer of NBC in March 1966, af- ness. And the various media have re- not easily attempt or afford, all the na- ter a 20 -year career in NBC News. sponded in a variety of ways. More and tional and international events that shape He heads a company comprising five more, newspapers are being utilized to our times. major divisions whose broadcasting fill in particular details about stories en- Is it possible for a network news pro- and business activities span the globe. countered first on network and local tele- gram, produced by men and women many was in Glasgow Mr. Goodman born vision. And we in television have re- miles away, to serve the specific needs and attended Western Kentucky Uni- sponded by emphasizing timeliness, topi- of the local community? versity before World War Il Army cality and eventfulness in all our pro- Our experience says yes. The trained, service. He wrote this article on net- gramming. dedicated people who work in the larger work news and its relationship with lo- It is not the case, as is sometimes sug- communication centers of the world do cal news especially for Louisville Mag- not labor in a vacuum. A network is, in azine. continued page 58

S E P T E M B E R 20, 1 0 0 7 23

www.americanradiohistory.com WLKY's KEN ROWLAND news personality

By Agnes S. Crume Kenneth Franklin Rowland has the face of a slightly anxious leprechaun. When he grins, which is often, his eyes tele- scope into brown glints and his eyebrows nearly take off. He moves briskly and talks crisply and thinks as straight as a bull's -eye dart. He is a newsman, and a good one. News director of WLKY -TV, Ken Rowland exemplifies a new breed that belongs strictly to the electronic '60s and beyond. He would have been too scrupu- lous for the days of tabloid journalism, or even for the windy dawn of radio. Racing the clock, he and his counterparts across the nation must analyze, syn- thesize, organize and televise. Ken Row- land insists that they must also be right. In a sphere that tends to produce cynics and iconoclasts, WLKY's Ken Rowland has hung on to some values that may trace back to a Kansas farm childhood. He is long on professional integrity, long on civic obligation, long on family affec- tion. He is tough- minded, but not hard - boiled; kinetic, but not restless. And he has built up a solid news operation on Louisville's Channel 32 that performs more than creditably against much better - equipped competition.

AS a very young Army Air Corps gunner in World War II and as a college student at Kansas State, Ken Rowland was already sharpening his interest in "I suddenly noticed two things -the casting. The fact that it was not cover- world affairs. It was to pay off many plush carpeting and the long ash on Sec- age of a major disaster or a celebrity in- years later, during the Kennedy admini- retary Rusk's cigarette. I found the only terview, but a simple heartwarmer, is an stration. His service as news director on ashtray in the place, and waved it in the insight into the man. a Louisville radio station, WKLO, earned air." "A young lieutenant from a small him an invitation to a series of foreign - Dean Rusk was at his side in a flash, town near Salina had been listed as miss- policy briefing conferences in Washing- and Ken Rowland got some firsthand ing in action during the Korean War. ton. quotes for his next report. After more than a year, he was officially The 16 five- minute reports he filed declared dead and his family held me- The capital was not strange to him. that week got a Sigma Delta Chi cita- morial services. Several months later, the He had left Kansas to attend the Na- tion for outstanding news coverage. But KSAL newswire received a list of U.S. tional Academy of Broadcasting in Wash- one anecdote stayed in his notebook: prisoners being released by the North ington, then got his "Following one of the most important first job on WTUX, Koreans at Panmunjom. Wilmington. He came full circle during briefings, there was a reception in a very "I recognized the boy's name and tele- a seven -year on KSAL grand room at the State Department," he stint in Salina, phoned his parents with the 'beeper.' Giv- Kan. recalls. "Dean Rusk was at the center of ing them the news and hearing their re- a cluster of newsmen -and I was on the Salina gave Ken Rowland what he action when they finally believed it was far outside, missing everything he said. ranks as his most exciting hour in broad- the greatest thing about this job."

24 L O U I S V I L L E

www.americanradiohistory.com DURING more than six years with although he depends on his own note- Some Saturdays, the whole clan goes Louisville's WKLO, Ken Rowland won taking for vital quotations. fishing -with reliably bad luck, Mrs. enough state and national awards to paper Arriving at the station about 3:30 p.m., Rowland admits. "To console ourselves, a newsroom. Best remembered is a re- Mr. Rowland clears the newswire, rewrit- Kenneth and I spend Saturday nights at markable one -hour documentary on alco- ing nearly all copy. He starts typing his the movies." holism, which included candid inter- stories and supervises the film editor's Her husband is glued to the television views with alcoholics, their families and cutting. In the late afternoon, he consults set on Sundays, when all three networks their physicians. It got the Layman's with his reporters on their own stories, offer public -service programming. Award of the Year from the Jefferson deciding on priorities and length for the Ken Rowland regards time as his only County Medical Society and an Associ- split- second timing required by television. enemy. "Given the manpower and the leisure, ated Press -University of Kentucky cita- Climaxes of the long day's journey are I'd like to tackle more investigative re- tion as Kentucky's best public -service Ken Rowland's newscasts at 5 and 11 ports, like a day in the life of an average radio program of the year. It became a p.m. Intensely concerned with the content Louisville Negro, or an in -depth study model for communications courses at of the news, he gives little thought to his of the parole system and the parolee him- UK. appearance on the screen. "I guess I comb TV has one drawback here; the A colleague of his WKLO days who my hair and straighten my tie automati- self. camera tends to attract so much attention has watched his smoke ever since recalls cally," he says. for work" and his that people aren't themselves." his "amazing capacity His humor pops out without warning. strong sense of fair play as the radio sta- Wilson Hatcher, who is WLKY's promo- ALTHOUGH flexible by nature, Ken tion's news and operations director. "Ken tion director and business reporter, re- Rowland has a few unequivocal precepts: should someday run for public office; cently invested in a handsome plastic "The news cannot be compromised. It he's a serious and knowledgeable ob- garbage can and set it out for the neigh- can only be delayed it jeopardizes the server of the times, a fine speaker and -if borhood pickup. When he got home, the of an individual, as in a kidnap- an incorruptible person." safety new can was gone. He was still grumbling or of the general public, as in a Since Mr. Rowland joined WLKY in ping; about it at the studio the next morning. measure." August 1964, the station has increased its security On the early newscast, Ken Rowland news because of the status power to one million watts and now "Suppressing soberly reported the loss to the WLKY of the person involved is not for me. reaches as far as its two VHF competi- audience and added, to the unknown A responsible newsman can't play favor- tors. Having a smaller staff than the other thief: stations has meant only one thing to him: ites." can, please news doesn't go on the air until We try harder.' "You can keep the but "Our Hatcher's garbage." we've had a reporter on the scene. I'd Each evening he makes up a detailed bring back any man who faked a story to extract itinerary for the next day's assignments. He is not above telling jokes on him- fire more drama." If an unscheduled news story breaks, the self. Reporting this summer on an elec- "So- called 'confessions' should not be secretary determines which newsman is tion for president of the Steelworkers' released to the press media; statements nearest to the source and alerts him. Often Union, he misread the word "locals" and by the accused should come out in the the man on the spot is Ken Rowland him- announced, "Abell is winning in a close trial, not before." self. Title notwithstanding, he is no desk race, with 42 yokels still to be heard there's a disturbance, we report man, and spends the morning and early from." He broke up on the air. "When that 'police have been called' to a given afternoon where the action is. THIS summer the Rowlands moved location. Words like 'riot' are themselves On a first -name basis with most local into a brick -and -stone ranchhouse on incendiary." officials, he is at City Hall almost daily, Trevilian Way. The new home is "down Louisville competitor, who at the Courthouse frequently. During his A longtime to" four bedrooms, because one of Mr. has scooped him only once, has the last mobile hours, a typical stretch might Rowland's 18- year -old twins was married word: find him at the groundbreaking for a in July and her sister is entering nurse "If you need to find Ken Rowland in a public building, at a political meeting at training. That leaves Mr. Rowland's look for the news. He'll be on the Farm Bureau, on the fringe of a big hurry, just younger daughters, 16 and 13; his son, it." fire. He checks with WLKY every top of 15; and Mrs. Rowland's daughter, 15. couple of hours for developments. When the parents were married three ALTHOUGH many civic luncheons years ago, the only complaints came from are covered by WLKY newsmen John Frisky, a dachshund, and Queenie, a Sharp and Jim Smith, Ken Rowland is Pekingese, who had grown up in sepa- not likely to appear until the keynote rate households but are now amicable. address is introduced. The reason is sim- Between 9 and 10 nightly, Ken Row- ple-except in emergencies, he lunches land leaves WLKY for a late dinner -hour downtown at noon every day with his with the teen -agers. attractive wife, Edith, who works for an "Kenneth is very patient and con- insurance agency. siderate with them," Mrs. Rowland ob- "It's one of my few opportunities to serves, "and his retentive memory comes see her," he says ruefully. in handy for their questions, especially on His car usually is loaded with a silent world affairs. His conversations with movie camera, a light meter, portable them are fabulous. He threatens to tape lights and extra film. When necessary he their opinions and play them back 10 carries a sound camera or a tape- recorder. years from now."

S E P T E M B E R 20. 1 0 0 7 25

www.americanradiohistory.com Those Were Good Times'

By Bill Ladd Louisville radio goes back a long way - A serious -minded critic whose wry hu- back to 1922 when Judge Robert W. mor shines through his column, Bill Bingham called up Credo Harris and Ladd has one foible -he believes in said, "I want you to build a radio station." looking at the shows he writes about. The first radio station as we know it A Courier -Journal reporter since 1928, today was then about two years old - Bill Ladd became radio columnist in KDKA of Pittsburgh. 1947 and has been the C -J TV critic and It was in April that Judge Bingham editor since the advent of television in called Credo Harris. Things got done in 1948. A two -time winner of Kentucky a hurry in those days. Harris recruited a Broadcasters Association awards, Bill young engineer named Emmet Graft retired this month. His recollections of and the two of them wok off for Detroit. the "good old days" are something special. There a station at that time called WWJW had tossed an antenna out the fifth floor window, tied a rock to it in the alley and the operators then sat dial, except when they broadcast the around chewing their fingernails because weather, which was on 485. By the time the signal wasn't perfect. the listener got his old cat -whisker sets But Harris and Graft came back with moved from 360 to 485 the weather was the fundamentals. About 90 days later usually over and the listener either blown Graft had erected two 60 -foot "towers" Not the listeners, who came in day away or his crops destroyed. on top of the old Fireproof Storage after day with complaints as well as com- Radio sermons became so popular that Building at 310 West Liberty and they pliments. One said the broadcasts the ministers had to take evasive action. began tests, using piano solos and phono- knocked the bricks out of his chimney. They moved up their morning sermons graph records. Another pointed to the fact that one from 10 to 9, so their flocks could get Judge Bingham told Harris, "I want a blackbird out of a flock passing overhead back home and worship by radio as well. radio station which can reach to the far- had fallen dead. Perhaps he would be thest confines of the state, so that any- next. One woman said the broadcasts had THE first baseball game was broad- where a man may string an antenna from caused her child to throw up in school, cast in Louisville in 1922. It was a World his cabin to the nearest pine tree and, a complaint which has continued through Series game and the reports were com- sitting before the fire, have a pew in the years. piled from wire reports and broadcast church, a seat at the opera or a desk in a Meanwhile Harris was busy visiting from the studio. We would call it re- university." schools, urging that they equip themselves creation. The first football game in Louis- Judge Bingham didn't know that in to receive the educational programs which ville on radio was the Harvard -Center World War H a Louisville flyer would would surely pour through the receivers. game of 1922. But it was in 1925 that save his life by navigating his plane to That is still going on, too, but today radio really created something in the way base by the beam of a WHAS broadcast, they're talking about educational tele- of sports. 10,000 miles away. vision. Harris also set up listening posts At the suggestion of Graft they did in isolated mountain areas. People came the World Series in the form of "radio - JUDGE Bingham and Credo Harris from miles around to hear the broadcasts. games" at Parkway Field. People donned got a license from Herbert Hoover, then This was such a sensational way of reach- uniforms of the clubs, and listening to secretary of commerce. No one seems to ing people that at a session of the Ohio the radio, did what the radio said was know why the letters WHAS were se- State Institute for Education by Radio, happening at the actual site. The "radio - lected. China sent representatives to find out games" were so accurate that pictures The first day of testing, July 15, 1922, how it was done and if the same proce- from Parkway Field became confused in brought response. One William Tapp on dure might be used to fight encroaching the library with pictures from the series Upper River Road said that just by at- Communism. It never got done, but if it itself. taching his radio to a 20-foot clothesline had, who knows how the history of the That was a big year for sports. In 1925 he got the program perfectly. world might have been changed. Harris broadcast the Kentucky Derby, What passed for a studio was rented The Federal Government has made only he called it "Darby." He did it so from the Fireproof Storage Company. many a rule which at first blush, or sec- effectively that one man as far away as Most of the furniture was wicker be- ond for that matter, seems to make little Illinois had a heart attack. cause no one dared touch metal with all sense. None is as nonsensical as one That was also the year that Floyd Col- that electricity dancing around. Who which applied in those first days of radio. lins got himself trapped in Sand Cave, knew what would happen? All stations broadcast on 360 on the radio where he died. WHAS used Courier-

26 L O U I S V I L L E

www.americanradiohistory.com Journal reports of that tragedy, and they The Harris legend, mostly false and un- bought a station called WFIW in Hop - were picked up by other stations. The fair to a great man, arises from his strug- kinsville. WFIW stood for "whitest flour episode became a national tragedy. Neil gle to maintain these standards. in the world" which was the slogan of the Dalton and William (Skeets) Miller did To Credo there was no such word as milling company which owned it. It be- the reporting. Miller, a tiny man, got "folks" and woe betide the performer who came WLAP in Louisville and later, so down in the cave and talked to Collins started out by saying "Hello, folks." It the story goes, Norton gave the station and wound up as night manager of NBC might be his last word. away just to get it out of town. He then as a result. Any reference to feet upset Harris. started WAVE. There are still people But enough of the dates. Let's get to Performers were cautioned before they around Louisville who will tell of chances the characters who made early Louisville went on the air not to mention their they had to buy pieces of WLAP at a few radio click, or perhaps swing is the better pedal extremities. Will Rogers on a net- thousand dollars. It sold at one time for word. For these were free -wheeling indi- work program once said his feet were a quarter -of -a- million. viduals, unbound by precedent because tired and he never again was heard on Louisville's other stations don't really there was none and unfettered by format. WHAS, although the offending show was qualify as old- timers. They had never heard of a rating and a network production. In the early days no station ever they would not have known a demo- The day after the first test on WHAS dreamed of paying for talent. They cadged graphic breakdown from a case of hives. The Courier -Journal carried an interview it. People went on the stations for ex- Credo Harris was the kingpin. There with Marconi in which he said that as posure so they could more easily sell their are a thousand stories about Credo and the the inventor of radio he felt that it might books of songs or piano lessons, or get sad part is that most of them make him be the university of the future. dates for personal appearances. The older out to be an eccentric. Actually, he was a Of course, true Kentuckians know that graybeards will recall an act called Asher brilliant man. After all, he took a phone Marconi is not the inventor of radio. and Little Jimmy. This man and his son call from Judge Bingham and translated Radio, as we all know, was invented by sang country songs and hymns at 6 a.m. it into a successful operation by sheer Nathan B. Stubblefield of Murray. There They then went home and spent the rest guts and ingenuity. is a station there named WNBS, for him, of the daylight hours mailing out song- and the Kentucky legislature has ap- books. Come evening they made a per- WHAT made Credo appear eccentric proved his right to be called the inventor. sonal appearance somewhere. Upon re- was the fact that he built a station which Stubblefield went off in a huff and turn from that they spent the wee hours coincided with what he believed a radio starved himself to death in protest of opening mail and shucking out quarters station ought to be. He felt that the aver- non -recognition. into waterbuckets for more song books. age listener went home from work, had One of the more popular early pro- a cocktail, ate his dinner, and sat before WHAS had the field pretty much to grams was The Greater Louisville Quartet. his set to enjoy the evening. The en- itself until some years later when it got This ran for years. During most of the joyment, he felt, came from concerts, competition from WLAP. This is a com- run Esther Metz was the soprano, Joseph opera, lectures and antiseptic comedy. plicated deal. George Norton, it appears, Eisenbeis the tenor, Anna Scholtz the

Before World War Il, WAVE Program Director George Patterson (left) and announcer Burt Blackwell did a man - on- the -street interview show in front of the Rialto Theater. The FCC stopped such shows during the war for security reasons. Mr. Patterson is now TV pro- WHAS announcer Pete Monroe, who gained national fame during the '37 flood, gram director, Mr. Blackwell senior sloshes through downtown Louisville. On the pole is Foster Brooks, later a WAVE studio director. announcer. Radiomen worked 24 hours a day during the crucial rescue days.

S E P T E M B E R 20, 1 9 6 7 27

www.americanradiohistory.com Wilbur Hudson, chief engineer with Thirty years ago WHAS, in cooperation with the University of Kentucky, estab- WAVE since the station went on the air, lished listening centers in isolated rural areas so people could gather to hear operates an early transmitter in old radio. WHAS donated and installed more than 80 receivers in remote areas. headquarters at Preston and Broadway . At right is Director of Engineering Orrin Towner.

contralto and George Wiederhold the for radio exposure they brought their one of three people there who are orig- bass. Wiederhold is still in the business. own announcer, a young man named Joe inal employees. The others are Wilbur He runs a recording studio at Hikes Eaton with a low, pleasing voice. Joe Hudson, chief engineer, and Cliff Shaw, Point, and if you have been listening to stayed on and teamed with Turner for pianist and nationally -known composer. radio spot announcements for a loan com- one of Louisville's all -time hits. Meanwhile, back at WHAS, Wieder- pany lately, he is "Old Pop." Turner died some years ago in Denver. hold had graduated, if that is the word, Eaton is still here as the Jefferson County from a bass in the quartet to program di- AN important day in Louisville radio sheriff. rector under Harris. Among his duties, history is the day that Clayton (Pappy) The professionals around town remem- he had to fill the time from 10 p.m. to McMichen brought in the Georgia Wild- ber a pianist- singer named Charley Flag - sign -off with talent he got for nothing. cats for an audition. They got on the air ler. They say he was the best, and that's Things could swing a little then because because they were free, hoping to get comparing him with Smiling Ed McCon- Harris had gone to bed and when the some personal appearance dates. They got nell, who used to drive up to the studio cat slept the mice could experiment. one so fast they had to borrow $10 from in a black limousine longer than the Wiederhold's haunt was the Rialto Thea- the program director to make the scene. studio to do free programs. ter, then playing vaudeville, in hopes of The program director made sure he would Renfro Valley, under the guidance of getting the headliner to appear free. get his money back by threatening that if John Lair, got in on early Louisville radio Among the feathers in his cap is a he didn't get it the next morning they by providing shows free and even pro- week's series by Kate Smith. After her would never appear on the air again. viding the line which brought the shows last appearance at the theater she and her Clayton, still around Louisville, recently from the hills of the east. They were fed manager, Ted Collins, would hike it to was enrolled in the "Hillbilly Hall of to the network, too, and were so success- Third and Liberty, where she would sing Fame." ful that it was not unusual to see cars a half hour on the cuff. But Pappy wasn't the only top country from 30 states at their Saturday evening Wiederhold also got Ben Bernie and act to play Louisville's stations. Dale shows or their Sunday morning devotion- his whole band for a week. Buddy Rogers, Evans, Roy Rogers and Gene Autry have als. then one of the top matinee idols, con- sung on them. tributed a half -hour of his time for six One of the top acts on Louisville radio SEVERAL Louisville announcers hit nights to the welfare of Louisville radio. was Jack Turner and his announcer, the big time. Ward Bond went from Joe Eaton. Turner lost a leg under a WHAS to NBC and brother Bill Bond PERHAPS the thing about early Louis- freight train in his native Wisconsin. He went from WAVE. One Allen C. An- ville radio was that it used records learned to play piano while selling player thony was the man with "Dr. I.Q." who only as a last resort. Live entertainment pianos in Milwaukee. He put his fingers made famous that line, "I have a lady in was the thing. Larry Pruitt was probably where the keys went down and to the the balcony, doctor," for that first of the the first staff musician ever hired by a end of his days his piano always sound- big -time quiz shows. station in Louisville. He formed a band ed like a player instrument. He had a The old-timer will never forget the on WHAS. He was succeeded by Walter seductive, crooning voice and was the relaxed man -on- the -street show done in Davidson and the "Society Serenaders." idol of the local airwaves for many years. front of the Rialto by two young men For a long time one of the favorites was In the late 1920s the American Legion named Burt Blackwell and George Pat- Louis Rigo and the "Royal Hungarians." held a convention in Louisville. Hoping terson. Both still are at WAVE. Burt is Rigo was a Hungarian; the rest of the

28 L O U I S V I L L E

www.americanradiohistory.com WHAS got most of the applause, but sponsoring. In desperation the program the boys at WAVE had the toughest as- director said he had two young men who signment. Their studio was on top of the had never been heard on the air and they Brown Hotel and their elevators were out. might be just the answer. Without re- Thus reporters and sandwich messengers hearsal Don and Van auditioned, leaving had to climb the stairs, starting from a the prospective sponsor wiping his eyes place knee -deep in water. and holding his sides. Louisville was also the headquarters for They were on for many weeks, until a nationwide newscast back before the came the day that Don told the program start of World War II. director that he and Van were going to WHAS hired Paul Sullivan, and his Chicago but would be back for the show. newscast was on CBS coast -to -coast for This might have worked except that several years. He was sponsored by Brown Credo Harris came in, noticed their ab- & Williamson, and this led to the furnish- sence and asked where they were. Told ing of the homes of several of Paul's they had gone to Chicago, he said, "They staff. They had a contest at one time can't do that without permission. When which offered a prize to the listener who they come in fire them both." sent in the best news question of the The program director fired them, as day, accompanied by the front of a pack- per direction, and the way was paved for One -time WHAS performer Don Mc- age of cigarettes. The company also gave one of the most successful radio shows in Neill was fired on orders from Credo coupons. Enough people sent coupons by history, the fabulous Breakfast Club. Harris for leaving town without per- mistake so that Paul's staff split up literal- As a modern commercial says, "Those mission. He went on to one of the ly hundreds of coupons a day. were good times and if you could have most fabulous careers in radio as em- bottled them .. cee, since 1933, of The Breakfast Club RADIO stations now consider it com- Well, the bottle had a little to do with on ABC. The network says he lets the monplace to be on the air 24 hours a early Louisville radio, too. Many a pro- puns resulting from the corny McNeill day, using records in the wee small hours. gram idea which has racked up a few humor fall where they may." Several Bud Abbott of WHAS was one of the millions in profits, was dreamed up other Louisville alumni became part of pioneers in this field. For some years he around a big table in the front of the his team. did a disc jockey show from midnight old Pryor's Restaurant across from the until 6, although he objected to the term old location of WHAS at Third and disc jockey. Bud got calls from all over Liberty. band were local musicians who might the country from people who either The only trouble is, no one ever re- have been "Society Serenaders" a few couldn't or wouldn't sleep. membered who dreamed them up and hours previously. So cleverly was the copy Perhaps Bud's greatest moment came when they became successful someone written to be read by Davidson Taylor in the very early days of television. He else got the money! that probably many a listener felt trans- was doing a program with its own studio ported to Budapest. area, script and everything. One night Harry Currie had a studio band and something went wrong and Bud was sent was succeeded by Bob Hutsell. Hutsell to Marian Gifford's kitchen and told to now specializes in writing and arranging ad lib. From the kitchen what do you do circus music, and if you have attended a but recipes? Ringling Brothers show recently you Things went along normally until Bud have heard his work. came upon the instruction to "fold in an Without radio there is no telling how egg." There are those today who will tell great a disaster the 1937 flood might have you that television's most hilarious five been. The newspapers were publishing minutes was Bud with an empty pan under great difficulty, not only in getting trying to fold a freshly broken egg. the news but in distributing the papers. Both WHAS and WAVE managed to LOUISVILLE'S prize early radio story stay on the air with emergency power, has to do with Don McNeill, who has and their signals did much to dispel the been host of the ABC Breakfast Club rumors which swept the city almost by since the mind of man runneth not to the the hour. contrary. Appeals on WHAS to "send a boat" Don came to Louisville from Milwau- were picked up coast -to- coast. Pete Mon- kee and asked for a job as announcer. He roe came out as the hero of the flood in got it, at $45 a week. He spent his spare the field of communications. Probably time with a musician named Van Flem- there were others. Pete died a few months ing blocking out the idea for a show later, dramatizing his efforts; there is a which they called The Two Professors. plaque to his memory at the Courthouse. The "Two Professors," McNeill or the He probably worked no longer hours Breakfast Club might never have come to than anyone else because everyone life except that one day a sponsor came worked 24 hours a day and there just are to the program director complaining that not any more hours to work. he was weary of the program he had been

S E P T E M B E R 20, 1 9 5 7 29

www.americanradiohistory.com BROADCASTING PEOPLE some faces, some voices are familiar; others work behind the scenes in the harried, hilarious, some - say - glamorous world of broadcasting

Radioman -politician James M. Caldwell Dean of Kentuckiana radio copywriters, public service director for the station and is a vice -president of WAVE, Inc. and Roberta Scott Bunnell has been with an after -hours poet. Her verse has ap- station manager of WAVE Radio. In WKLO since 1951, when she auditioned peared in several national magazines, 1962 he went to the Kentucky House of for a show on which she would advise and she writes regularly for LOUISVILLE Representatives serving the 47th District women in the ways of homemaking and MAGAZINE. This month's: of Jefferson County, became minority culinary arts, while her "expertise" was floor leader of the House and a member limited to making instant coffee. She Copywriter's Prayer of the Legislative Research Commission. got the show, became "Kay Lowe," and Former news director and program for three years managed to satisfy her O, give me a word besides fabulous, director for WAVE, Jim is a past presi- program director and her audience by Its been overworked far too long. dent of the Kentucky Broadcasters whipping through cookbooks, handbooks "Marvelous ?" No, that won't do it; Association. and encyclopedias to find answers to "Incredible" won't ring the gong. homemakers' questions while keeping up I'm seeking a word that's more glamorous; a knowing patter on the air. She became With zip, with zing, with a flair- continuity director in 1954 and "buried" I'm seeking a word, well, that's fabulous, Kay Lowe. Mrs. Bunnell is now also But where can I look? Tell me where!

30 L O U I S V I L L E

www.americanradiohistory.com WLOU disc jockey and all -round airman Tobe Howard entertains his audience WAVE -TV's Morning Show hostess Julie with breezy patter and "soul sound" music. His station, part of the Rounsaville chain, Shaw began her career writing, produc- beams primarily to the Negro community. WLOU was the third station in the ing and airing children's shows in In- U.S. to devote its programming efforts to the Negro listener and is part of the dianapolis, moved on to Grand Rapids, first chain -operated group of Negro -programmed stations in the country then came to Louisville in 1961 as "The Story Book Lady." Julie offers WAVE -TV viewers interviews with Louisvillians and chummy visits with celebrities, probes into the lives and works of all kinds of people and explores controversial problems. A native Hoosier, she received a degree in speech and radio at Indiana University and did graduate work at Purdue.

Phyllis Knight wears the title of WHAS home director, but that hardly describes her peripatations around Louisville and Kentucky on documentary and news special assignments or her radio and TV chats with personalities ranging from Eddie Arcaro to Norman Vincent Peale. She is one of a handful of American women who have won two Gold Mike awards from McCall's -the first for her campaign on behalf of cervical cancer "Miss Kays" of the cultured voice and all examinations, the second for a series kinds of ready information has been on adoption. She received the Kentucky WAVE's principal switchboard operator Cancer Society's award for outstanding and receptionist for 27 years; she joined service in 1958, and in 1961 the Jefferson the staff when it was operating on the County Medical Society cited her for her 15th floor of the Brown Hotel. Miss Kay narration of Channel 11's Operation -Mrs. Kathryn B. Kohlhepp-has three Open Heart and her work on the Crusade for Children. Phyllis is the wife of daughters and nine grandchildren . . . and an enormous station staff to keep WHAS -TV Program Director Sam happy. Gifford.

S E P T E M B E R 20, 1987 31

www.americanradiohistory.com From salesman to big boss is Ralph Jackson's history with WAVE. He joined Weekday mornings and afternoons, Police the WAVE radio sales staff in 1945 after Lt. Jack Kley clatters over the Louisville a short career in banking and three years area in the WAVE traffic 'copter report- as a World War II pilot. He became TV ing rush -hour conditions, warning commercial manager in 1948, has been motorists away from trouble spots and executive vice -president of WAVE, Inc. urging drivers, "Don't slow down; there's since 1964 and vice -president for opera- nothing to see at the accident scene; tions since 1961. He is also president of just drive right on by." A pilot operates the corporation's WFIE -TV in Evansville Boston Irishman Jim Sheehy had a com- the craft so the lieutenant can keep his and WFRV -TV in Green Bay. fortable job with a Louisville insurance eyes on the traffic scene. firm in 1932 but it gave him no op- portunity to use his "gift," as he calls it -his golden voice. Passsing the old "Cactus" Tom Brooks, left, belongs with WHAS offices at Third and Liberty our elite 20-year announcers group, but one day, he wondered if the station he just doesn't look the part here. A needed singers, strode in to inquire, WHAS announcer since 1944, he's a auditioned and was on the air that after- tall, suave, well -dressed gentleman in that noon. Soon the "Irish Minstrel" was as role. As "Cac" he's a bumbling, toothless well known to radio audiences as the country clown in overalls. "I wanted a Louisville Loons, the band which often role in which I could work kids," with accompanied him. Jim lacer moved to Tom explains about the TV character the music library, then set up the station's he created 1947. in Tom's cohort Randy Traffic Department. For five years he Atcher is a versatile musician, band was in sales. When the station moved leader, country- and -western disc jockey to the new Sixth and Broadway building and master -of- ceremonies. Randy has led in the late '40s, the management felt the Red River Ramblers on WHAS the need for a Listeners Service Bureau radio and TV since he formed the group to greet, guide folks around, answer in 1950. For two years they were part questions and function generally in public of CBS Radio's Saturday Country Night- relations. Jim got the job and still has it. Style and they've appeared on CBS -TV variety programs. Barney Arnold has been farm director of WHAS for 15 years, traveling more than 20,000 miles annually to gather farm and market news. A graduate of Oklahoma State University, he was farm director for a Tulsa station before joining WHAS. Barney has won the Ken- tucky Farm Bureaus' Communications Award twice and citations from the Kentucky Department of Conservation, Indiana Farmer's Union, the Mid -South Fair and FFA.

www.americanradiohistory.com THE ANNOUNCERS elite few have 20 years with one station

By Phyllis Knight In these days of specialization, there exists a rare breed of man, The Announcer-a general practitioner of the art of communication. The announcer is all things to all people. We don't have to check the dial number ... just listen for our favorite announcer's voice. As we watch our announcer on TV, we are reassured that he looks just like we do ... and it's great sport to watch him hold the lines . . . facial, waist and hair! To the program director the announcer is a vast reservoir of talent. He can fill in on the sports show, the woman's show or the farm show. He is a darling with old ladies, has a nice feeling for children and makes an amusing speech -free -for the Rotary Club. The announcer believes the words "nine to five" are mythical. The four 20 -year announcers and one who'll make it next year celebrat3d strains of The Star Spangled Banner ring WAVE'S the 10th anniversary of television in Louisville in 1958. From left are Bill Gladden, too often in his ears ... as he signs the 19 -year man Ed Kallay, Ryan Halloran, Livingston Gilbert and Bob Kay.

Paul Clark Milton Metz Jim Walton station on and off. His children have announcers who find they're better suited RYAN HALLORAN ... the man with learned that Christmas begins when daddy to the life and hours of a clerk, and fade the ready smile. When he came to gets home from the station. quietly from the scene. However, there WAVE from Minnesota in 1946, he The announcer is a voice, selling, scold- is an elite group of men who have found probably didn't realize he'd found his ing, cheering, cajoling ... urging us to they like Louisville, they like you and home away from home. He and his wife action from "rise and shine" to "try this they have given many years to this town have five children . . . who see Daddy soap." ... and to one station. "The familiars" on a "split shift." Ryan, along with Julie Who's behind the voice? In Louisville, have at least 20 years of service with one Shaw, has emceed The Morning Show foc as in any large city, we have budding station. continued page 60

S E P T E M B E R 20, 1 0 8 7 33

www.americanradiohistory.com TOP DJ

By Virginia Delavan They call him "The Duke of Louis- summer as a "gandy dancer," digging country music show on KBYR called the ville," but he's really more like the court grass from between railroad ties. At other Far North Jamboree. He called himself jester. times, in other places, he worked briefly "Lou Collins" then because "it sounded Bill Bailey, a 36- year -old disc jockey as a janitor and as a "hay bucker " -lifting a little more country." for WKLO, knows how to make people and stacking heavy bales of hay. In Alaska, Bill took up portrait paint- laugh. And that's probably the secret of ing and sold about 200 pictures, mostly he age 16, is his success. RADIO, discovered at of canine subjects. "People up there Sometimes Bill Bailey makes himself a lot easier on the back. He got his first aren't too interested in having their own job that a the butt of his jokes. broadcasting year -on New portraits painted," he explains. "They Bern station whose call letters he no "Pay no attention to those extraneous want their dogs painted." longer remembers-and he's never aban- noises," he advises his audience. "I just After three years as a civilian in the doned radio for very long since. dropped one of my earrings." frozen north, Bill became restless and When Bill Bailey was graduated from Sometimes his target is a co- worker. moved on. He drifted to towns in North high school, he left New Bern and en- "Bob Henry is going on vacation at Carolina, Texas ( where he adopted the listed in the Air Force, which assigned 11 o'clock," he reports. "I don't know name "Bill Bailey"), Utah and Idaho, him to a communications outfit. Over the what his plans are, but I have a feeling spending an average of about two years next five years, at bases in Oregon, there's some trouble he wants to get into." in each place. Georgia and Alaska, he was schooled in Such "balderdash," as he terms it, has He explains his wanderings thus: "I the technical side of his trade. made the Bailey program a habit for sit in a chair at least four hours a day; At the time his hitch expired, he was thousands of listeners in this area. At the I play records four hours a day; I look in Anchorage -"the Alaskan banana belt, moment, he reports matter -of- factly, "I out on the same street and I say the same where it only gets down to 40 below." have the largest audience any disc jockey call letters. After about two years ... it He got a stop -gap job, sweeping floors ever had in Louisville." becomes a drag." in a bakery, and later became host to a Recent ratings, compiled by firms that When he does settle down -and he periodically quiz the listening public, thinks that day is not too far off-it prob- credit the Bailey Show with a whopping ably will be as owner of a radio station 32 per cent of the total audience in the in a place like Twin Falls or Burley, peak listening hours between 7 and 9 a.m. small Idaho towns where he has worked. In Twin Falls, which he considers LOCAL listeners aren't the only peo- home, he met an expert horsewoman ple who appreciate Bill Bailey. This year, named Virginia Clausing and, on April WKLO was one of 20 stations in the Fool's Day 1952, he married her. They U. S. and Canada cited by TV -Radio have one child, year -old Erick, whom Bill Mirror for outstanding local program- Bailey proudly calls the "most beautiful ming. WKLO received the award for the kid in the world." Bailey show. Despite all this, the "duke" claims he IT was in October 1965 that his turns some people off. travels finally landed him in Louisville. "I'm the poor man's version of Jack E. Paradoxically, for a self- confessed "drift- Leonard," he says. 'When you first hear er," Bill Bailey hates to change jobs and me on the air, you hate my guts. You was nervous about coming here. WKLO think I'm a wiseacre. But I'm not, really." is a "Top 40" station, playing mainly The reaction may have something to do rock 'n' roll, and he was afraid he with his voice, which is purest city- slicker. wouldn't be acceptable because he is He sounds as though he grew up on the "not a typical Top 40 announcer, talk," I sound sidewalks of New York. But in fact he WKLO's off -beat d.j. Bill Bailey won "I he explains, "and don't as though I'm sitting on a tack all the has never lived in the Northeast at all. for his station the 1967 Radio -TV Bill Bailey was born William Clyde Mirror Award for local programming. time. If I decided to move on to some- a I Boahn in New Bern, N. C., a town of The morning he announced the award thing little more subtle, could do it about 15,000 on a river that flows into on his 7 -9 show from the Walnut and never have to change." Pamlico Sound. His father died when Street bird cage, his listeners were Disc jockeys at some Top 40 oudets Bill was three; his mother, 13 years later. tuned in on a "phone conversation" are encouraged to say as little as they can, The family, he says, was among the poor- with Daryl Zanuck ... "Yes, Daryl, I'll as fast as they can. The theory is that est in town and Bill was introduced think it over and get back to you. But music, not talk, attracts listeners and early to hard work. At 15 he spent a don't c a l l me . . . I ' l l call you." continued page 57

34 L O U I S V I L L E

www.americanradiohistory.com THE RATINGS

By Pamela Steward

The telephone rings in a Louisville home. for broadcast reception are obvious. Time frequency. If the desired objective is to The caller asks, "Are you listening to buying in those days was at best an edu- be achieved, the buyer of television time the radio ?" cated guess. should be able to estimate the number This is a regular occurrence in Louis- Admittedly, measuring broadcast media of different homes reached and the fre- ville, St. Louis, San Francisco and all over is not easy, but a great deal of progress quency of impact for any spot schedule. the U. S. has been achieved since Daniel Starch The Home Testing Institute provides Or it may be a call asking the house- made the first study of the radio audience ratings of program preferences among wife to keep a complete daily diary, a in 1927. Today we have four major com- different types of people. Along with the written record, of all her family's tele- panies making regular and methodical regular measurement services, these can vision viewing. This could happen in surveys of radio and television audiences, be used to sharpen the television audi- your home. and competent time -buying requires ex- ence profile still more. These are just two of the methods in perience and skill. If you have a product bought by peo- use today for measuring radio and tele- Earlier measurements were restricted ple with above- average education, note vision audiences. to somewhat casual estimates of size that a recent survey shows the most In the early days of broadcasting, buy- alone. Today's surveys not only show vast- popular program among college gradu- ing time was like a shot in the dark com- ly improved techniques but also include ates ranked sixth among high -school grad- pared with the purchase of space in news- an amazing amount of data on the types uates and was not even listed in the top papers and magazines. Print circulation of people in the audience. 10 grade -school favorites. could be counted and even verified by I Spy and The Dean Martin Show the Audit Bureau of Circulations, but the AMERICAN Research Bureau and have greater popularity among high - difficulties of obtaining comparable data A. C. Nielsen Company are the foremost income groups, while Bonanza and Gun- television measurement services. Both use smoke score more heavily at the lower the diary as their primary source of in- end of the income scale. formation because this method enables them to provide a wide variety of data RADIO was once listened to largely about the audiences to different TV pro- in the home as television is viewed now. grams. This can include measurements of But today's radio is likely to be found men and women by different age groups, everywhere except in the living room - the number of housewives watching and now largely taken over by the tube. With the number and ages of their children. a total of over 260 million radios in the A close study of these estimates can country, that's about four sets to each considerably reduce the chance of costly home. Sixty-five million are in cars, others errors in broadcast advertising campaigns. are seen on the beaches, in bars, at ball For instance, family size has an effect games. Obviously, this immeasurably on a television program's popularity. So complicates the business of radio audience for the food advertiser, whose best pros- measurement. pects are in homes with a large number Perhaps the most valuable happening of children, it's a good idea to know in recent radio audience measurement which shows attract the largest number of has been the All Radio Methodology these good prospects and which are more Study conducted by the radio industry it- popular in homes with no children. Such self. With this study the industry has at- data is regularly provided in both Niel- tempted to face up to the inadequacies in- sen and ARB surveys. herent in radio measurement by making If your product is a fertilizer, a rating an exhaustive analysis of the many ways service can help you to screen out city in which audience research can be per- slickers and direct your advertising mes- formed. While not definitive, it has added sages to the best rural prospects, the greatly to our knowledge of the tech- Mrs. Steward, media director for Louis- people who regularly buy fertilizer. nology of media research, and also has in ville's Fessel, Siegfriedt & Moeller ad- The sale of a product such as baby brought about special modifications vertising agency, discusses in this arti- food may best be accomplished by reach- present research techniques. cle the problems of time buying and ing a select group of people, mothers of Of the three firms still measuring radio how to thread your way as an adver- babies in this case, over and over again. audiences, C. E. Hooper, Inc. is the old- tiser through the maze of audience A breakfast food, on the other hand, may est. It conducted magazine and news- measurements -a vital though some- best be served by going after the greatest paper audience research before deciding times confusing research tool. number of different people with less continued page 60

S E P T E M B E R 29, 35

www.americanradiohistory.com CAPITAL COVERAGE: On- the -spot reporting by WAVE NEWS

There's not a finer example of electronic journalism in America today than the way WAVE NEWS goes about keeping its Ken- tucky and Southern Indiana listeners and viewers informed. WAVE NEWS -this area's largest broadcast news organization means on- the -spot 1- RANKFORT - WAVE NEWS Bureau Chief Tom Duncan re- coverage with a colorful local focus. If Con- ports daily from the Kentucky capital. gress is considering a tobacco subsidy, WAVE NEWS is there to smoke out the story. If the Indiana legislature is effecting Ohio River controls, a WAVE reporter gets the information firsthand. And in Kentucky's capital, Frankfort, WAVE NEWS is the first to report news of the Commonwealth that affects its large market area. Whether it happens on Pennsylvania Avenue in D.C., Capitol Avenue in Indian- apolis, or 6th and Jefferson in Louisville, WAVE NEWS gets it firsthand . .. and first ... in color!

INDIANAPOLIS WAVE's Indiana reporter John Lucy follows all news from Indiana of interest in WAVE -land.

I WASHINGTON LOUISVILLE Bureau Chief Dave Henderson reports national news with a Kentucky /So. Indiana focus. CHANNEL 3 TV RADIO 970

36 L O U I S V I L L E

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Probably no other gift, particularly at the holiday season, is more appreciated than quality Dear friend: meat delicacies such as these. The complete selec- The selec:ic.n of an appropriate Christmas gift for personal range these treats or business giving can fr°quently present quite a problem. tion and price of Southern Star With this in miid, we have carefully chosen these special are designed to match any gift requirement. Southern Star gift items to provide you with a tasteful All products are available singly or in answer to nearly all of ycur gift problems. They represent the quantity, appropriately gift wrapped with a per- finest meat produ_ts which our years of skill and experience can produce. All are processed under U. S. Government sonal greeting card, if you wish. We will take Inspection. care of wrapping and mailing, too. Isn't this a You may be certain that the same fine quality tradition wonderful way to do your Christmas shopping? which is maintained at Klarer of Kentucky will be reflected May we suggest you send your order in early in each of these splendiI gifts. Sincere best w shes fDr a Merry Christmas and a very to allow plenty of time for Christmas delivery? enjoyable New Year. SEE THE GIFT SELECTIONS ON President THE NEXT THREE PAGES

www.americanradiohistory.com / FOLLY COOKED ' Keartekli HAM Southern Star Nilh lnfural.hiirrs gelatin added Kentucky Canned Hams

These hams are carefully selected for good conformation and size, carefully boned and trimmed especially lean before canning. They're fully cooked and mild cured to bring out that real ham flavor. Available in a wide range of sizes to fit every need and budget, 4 -lb., 5 -1b., 8 -lb. & 10 -1b. Features the MiraGuard safety-rim can. For Christmas giving we offer an attractive individual gift box.

Delicious Smoked Ham

Only hams from choice, young porkers are selected for size, conformation and tender texture. Sugar curing and long smoking over hardwood give them that wonderful flavor and aroma not found in ordinary hams. Fine quality smoked and cured ham, short shank with bone in. Cry-O -Vac wrapped to protect flavor and freshness. Attractive Christmas overwrap also available.

Buffet Style Ham

This is the ultimate in convenience and ham -eating pleasure. This extra lean ham is completely boneless, shankless and is fully cooked and hickory smoked. An air -tight plastic wrapping protects its great flavor. You get perfect, lean slices from end-to -end.

FOR FINE GIFTS OF FINE

www.americanradiohistory.com Easy -Slice Fully Cooked Ham Something entirely new in hams - completely boneless except for the small shank bone. Ham is pressed into flat shape for ease in slicing and uniformity of slices. Wrapped in plastic film. Christmas overwrap also available. This one will please the most discriminating gourmet. Available in either the flat or oval style.

Fully Cooked Slice-il-Ham This is a particularly proud ham of exceptional quality - fully cooked and packed with natural juices. Carefully

trimmed and formed .. it is, of course, boneless and shank- with natural juices gelatin added less for perfect slicing. Only the "heart of the ham" is used! fully cooked boneless sbankless The mild cure assures its popularity with everyone. Attrac- Nam 3[tn by 3ncf = PERISHAR E tive gift box available. wsrlll3y. KEEP PEI 0 os I REERIGERAIIRN

Kentucky Baked and Glazed Ham

Here is the gift for those "extra special" people. We select only the finest smoked hams, glaze them with a special brown sugar coating and smoke -bake them extra long to a golden brown. For added protection, each ham is also wrapped in gold foil. This item offered in individual box only. ORDER FROM

www.americanradiohistory.com The Southern Star Sampler

A proven variety favorite is the Southern Star Sampler. This gift can truly be called the perfect family gift because there is something for every taste in this selection. It features a delicious assortment of nine of the many fine Southern Star products currently available for regular purchase: One pound of Southern Star Wieners One pound of Southern Star Patio Pups One pound of Southern Star Sliced Bacon Two 12 -oz. pkgs. of Southern Star Sausage specialties: Smoked Country Sausage and Smoked Tasties Four packages of Southern Star Cold Cuts: Boiled Ham, Bologna, Thuringer (Summer Sausage) and Roast Beef This Southern Star Sampler is arranged in an attractive Loaf Christmas gift box that will also insure trouble -free delivery.

Orderng &P Slipping Information

We will be happy to ship your order anywhere in the continental U. S. for actual mailing charges added to quoted prices. Prices do U.S.\ ALL not include 3% Kentucky sales tax. We will enclose personal greet- INSPECTED ` SOUTHERN STAR AND PASSED BY PRODUCTS ing cards in individually Christmas boxed hams at no extra charge. DEPARTMENT OF AGRICULTURE PROCESSED UNDER Let us take all the worry out of Christmas giving. Give us your EST.995 U. S. GOVERNMENT INSPECTION order -we'll handle all the details. Prices on a wide assortment of sausage delicacies and sliced bacon are available on request.

To place your order or to get a question answered please call our Christmas order desk at 587 -7571 SOUTHERN STAR W,AREIZ,efDENTUCI¿Y INCORPORATED

_ P. 0. Box 1200, Louisville, Kentucky 40201

www.americanradiohistory.com ,s.,acrá20t INCORPORATED

SERVING THE KENTUCKIANA AREA

George L. Determan Managing Director P.O. Box 8253 - Station E Louisville, Kentucky 40208 (502) 635.2186

May We Introduce Ourselves? K.S.M.C.A. is an association composed of Kentucky's leading sheet metal contractors engaged in general sheet metal, ventilation, air conditioning and architectural sheet metal work for the commercial, industrial, and institutional trade. The purpose of the Association through its Industry Fund Contributors is to encourage the highest possible standards and ethical practices within the industry. The following member firms of the Association employ only skilled metal craftsmen furnished by Sheet Metal Workers International Union Local #110, Louisville, Ky.

MEMBERS LEXINGTON CRANFILL -FREY COMPANY JOHN F. HUMPHREY CO., INC. THOMAS SHEET METAL WORKS, INC. 1425 Delaware Ave. 666 Magnolia Avenue 635 New Circle Road N.E. J. D. HARPER Si SONS LIBERTY ENGINEERING & MFG. CO. 750 Short Street 656 Bizzell Road P.O. Box 4098 Gardenslde LOUISVILLE AKERS STEEL BUILDINGS DESCO, INC. EL BUILDERS, INC. CONSTRUCTION CO. 2438 Crittenden Drive P.O. x 1887 2 1810 Brownsboro Road JOHN V. KEMPER & SON STEVENS ENGINEERIN COBEL SHEET METAL CO. 4608 Schuft Avenue 811 Phillips Lane P.O. Bo 21219 1018 W. Main Street LEWIS METAL EQUIP NT CO., INC. STEWART MECHANICAL DANE SHEET METAL, INC. 116 So. : St ENTERPRISES, INC. 2712 Outer Loop 1017 East Broadway LIB ' TY NGIN RING & MFG. CO. DETERMANN BROS. Ce., o. 15th St. P.O. Box 298 TRIANGLE SHEET METAL CO. 1474 So. Floyd St t 4626 Illinois Ave. LOUDON SHEET METAL CO., INC. FISHER -KLOSTER NN, INC. 4156 Reservoir Ave. TRI -STATE CORNICE & ROOFING CO. 2901 Magazine eet 1387 Lexington Road THE MERRICK CO., INC. GRIFFIN & C ANY 819 Fehr Ave. P.O. Box 1414 J. F. WAGNER'S SONS CO., IN 50e - n Ave. P.O. 21396 1600 So. 10th St. SHEET METAL ENGINEERING & A UR C. HARPRING, INC. MFG. CO. WARD ENGINEERING CO. PANY 88 Swan Street 3108 Larkwood Ave. 1357 So. 7th Street

PADUCAH BOWLINE GREEN HANNIN ROOFING & SHEET METAL CO. MURRAY 730 So. 3rd Street WESTERN KENTUCKY SHEET METAL CO. FREED COTHAM CO. Russellville Road PADUCAH SHEET METAL & 611 Maple Street ROOFING COMPANY 116 So. 12th Street t I P T I. M It I. It 49

www.americanradiohistory.com PIC).-= =M,S

Louisville was growing rapidly as a manufacturing and distribution center in the late 19th Century, capitalizing on its resources of cheap fuel, good water and rail transportation and fine timber. Udolpho Snead, an energetic young businessman, recognized the potential the growing community offered for a new type of service and in 1884 he founded the Louisville Public Warehouse Company, the first in Kentucky and now one of the foremost in the nation.

In its new five -story building at Brook and Main, the company's business was uncomplicated at first. Manpower, horses and wagons sufficed to handle every moving and storage need of businesses and individuals. From 1898 to 1919, under William Cox and Edmund Bacon, the company continued its growth, gaining a national and international reputation for careful handling and efficient service. During the 1937 flood, warehousemen worked day and night. under water and above water, to safeguard the stored goods of companies from all parts of the world. During World War II, goods were stored for national defense.

Now operating 10 single -level warehouses at 10th and Hill and with the most advanced materials -handling equipment, the Louisville Public Warehouse Company stores and distributes items that encompass the human life span from baby food to caskets as well as industrial products such as machinery, chemicals and steel. With present capacity of 485,000 square feet (330,000 square feet in Louisville and 155,000 in a new Jeffersonville, Indiana, Division), Louisville Public Warehouse has now entered the field of industrial development, working with its clients to secure sites for new buildings or remodeling existing buildings to fit the needs of the client.

1828 LEMON & SON 1863 DOLFINGER'S 1885 KENTUCKY JEWELERS CHINA. SILVER LITHOGRAPHING CO. W WALNUT, AVE., 3026 B'DSTOWN RD. DIAMOND MERCHANTS 325 3938 F'KFT. LITHOGRAPHERS, PRINTERS, BANK STATIONERS

1845 THE STRASSEL 1870 BROWN- FORMAN 1886 AVERY BUILDING COMPANY DISTILLERS CORP. ASSOCIATION ANTIQUES- IMPORTERS -INTERIOR DESIGNERS DISTILLERS OF "OLD FORESTER" & "EARLY TIMES" SAVINGS AND MORTGAGE LOANS

1846 STEWAR- 1876 LOGAN CO. 1887 DAVIS. GORIN & INSURANCE DRY GOODS CO. CONVEYORS, BUILDERS IRON, ORNAMENTAL SPICKARD IRON, WIRE PARTITIONS, SEALY MATTRESSES V. JR. JACK D. SPICKARD KENTUCKIANA'S LARGEST DEPARTMENT STORE HARRY DAVIS, GEORGE D. GORIN

1853 EDW. I-. MARCUS 1879 KAUFMAN-STRAUS CO. 1889 LOUISVILLE PAINT COMPANY FIRE BRICK WORKS LOUISVILLE'S OLDEST PAINT HOUSE DOWNTOWN, DIXIE MANOR, THE MALL TIME -TESTED REFRACTORIES

1854 LOUISVILLE BOARD OF 1881 NEILL -LAVIELLE 1896 LOUISVILLE PAPER CO. INSURANCE AGENTS SUPPLY COMPANY WHSE. OLDEST IN U. S. A. INDUSTRIAL SUPPLIES, COMPLETE STEEL "EVERYONE MAS DESIGNS ON US"

TODD -DONIGAN 1860 STRUCK 1881 1905 KENO ROSA CONSTRUCTION CO COMPANY. INC. COMPANY STEEL & INDUSTRIAL SUPPLIES, BUILDING CONSTRUCTION CONTRACTORS -TERRAZZO, TILE & MARBLE COMPLETE STEEL WAREHOUSE

LOUISVILLE TAX CAB & COURIER -JOURNAL FOR ADDITIONAL 1861 1883 LOUISVILLE PIONEERS TRANSFER CO LITHOGRAPHING CO. TURN TO PAGE 4 YELLOW CABS COMPLETE PRINTING AND LITHOGRAPHING SERVICE

BUSINESS CONFIDENCE BUILT ON YEARS OF SERVICE THESE PIONEER FIRMS HAVE PROGRESSED WITH THE CITY THEY HAVE HELPED TO BUILD. THEIR LONG. SUCCESSFUL OPERATIONS THROUGH PERIODS OF PROSPERITY AND ADVERSITY ARE A CREDIT TO THEIR MANAGTMENT AND TO THE ECONOMIC STABILITY OF THE COM- MUNITY. THEY ARE COUNTED AS OLD FRIENDS BY THOUSANDS OF SATISFIED CUSTOMERS

www.americanradiohistory.com LET'S OFFER INCENTIVES TO NEW

i N i USTRY KENTUCKY'S RURAL ELECTRICS WILL HELP

Building a more prosperous Kentucky requires that we attract new industry to provide more jobs for our citizens. Kentucky's Rural Electrics are helping to bring in new industry, such as the new $50 million Harvey Aluminum plant at Lewisport, by offering the assurance of low cost power in the amounts needed by major manufacturers. Power for the Harvey Aluminum plant will come from the new Big Rivers Generating Station at Sebree. The Rural Electrics' program for industrial development includes national advertising, directed to industry, as well as personal meetings with out - of -state industrialists to present the many good reasons for putting new plants in Kentucky. Everybody can help! Speak up for Kentucky and the many benefits we offer to new industry ... central location, good transportation, willing labor, lots of raw materials. Let's make Kentucky grow!

e LET'S SPEAK UP FOR KENTUCKY!

S E P T E M B E R Y 0, 1 u,, ; 3 l

www.americanradiohistory.com Television continued from page 11 ously sponsored TV programs anywhere. with his business reports and frequent "Pocket -size transistor sets with screens commercials. Sports Director Don Grider, like postage- stamps," suggests Sam Gif- SUNDAYS on WLKY -TV are strong crack newsman Ken Rowland and his ford of WHAS. "Eventually, your daily on local programming. Channel 32 is sidekicks Jim Smith and John Sharp con- 'newspaper,' your children's school lessons, the only TV outlet offering a live stantly find themselves recognized on the and maybe even closed-circuit tie -ins with church service, telecast from Walnut street by ardent viewers. The four -man your supermarket or department store, so Street Baptist Church. The Pastor's Study, panel of Pastor's Study-Dr. Herbert you can scan the stock and place your a panel of clergymen who dissect with Waller, Dr. Andrew Anderson, Father order without leaving home. candor their own attitudes on moral, ethi- John Loftus and layman Ashar Tullis - "More importantly, TV may provide a cal and social controversies, has a devot- are associated with 32 in the public mind partial answer to world problems through ed following. Your Kentucky Schools in- despite their fulltime professions. people -to- people communication. We terviews specialists on trends and prob- The WHAS "family" of Barney Arnold, need to know each other better. Between lems in today's education. Cawood Ledford, Milton Metz, Ray Shel- our communication satellites and our abil- for later programming, Louisville's television stations have a ton, Jim Walton, Fred Wiche and other ity to video -tape the time differential for low turnover in personnel, perhaps be- luminaries help create the station's cli- we can lick coverage of foreign events." cause of esprit -de-corps, perhaps because mate of close -knit camaraderie. They are nearly -live WAVE's Bill foresees compact the competition is sportsmanlike, not cut- people grown into institutions. Viewers Gladden receivers that may hang on a wall in- throat. As a result, local TV "personali- exchange kinfolksy confidences about TV ponderously filling a corner. ties" are a settled lot, whose faces and them-"Why, Tom Brooks' mother was stead of attached to your voices have grown familiar through the the first female singer on WHAS radio" "A video -tape recorder will capture the favorite show you years. ... "Yep, that's Randy Archer's son on set Hayloft Hoedown and WHAS -FM" . . . miss when you're out, playing it back to It's difficult to imagine WAVE with- "They say one of Phyllis Knight's little you later on an unused channel. In the whom an East End lady out Bill Gladden, girls looks like her and the other just news area, equipment is already being reassuring as the family admirer calls "as like her daddy, Sam Gifford." transistorized for mobility. A newsman doctor," Livingston Gilbert, the station's A measure of the involvement of radio - will go into the field with a small porta- calm newsvoice, known to his colleagues TV personnel in civic affairs is their serv- ble TV camera and relay the action by a as "the Great Unflappable;" veteran Burt ice to the Louisville Chamber of Com- microwave antenna system or even by Blackwell, now senior television director, merce. WAVE President T. Ballard Mor- laser beams, which hold great promise." remembered for his Man on the Street ton, Jr. is a member of the Board of Di- H. Lee Browning, manager of WAVE - radiocasts; and Ed Kallay, man of many rectors and Executive Committee and is TV, predicts that future entertainment hats. sports director, Mr. Kallay won Now the officer in charge of the Chamber's programming will include many more many hearts-and stomachs -with his Tel - Organization & Community Relations Di- foreign productions, forwarded by estwhile exercise program and his role as vision. WAVE Sports Director Ed Kallay Star and its counterparts. "In the U.S. we Ed of The Magic Forest. On that Uncle heads the Derby Press Entertainment can probably expect a full network of children's show Julie Shaw got her start Committee. Nine other broadcasting per- cultural -educational programs similar to the Storybook Lady who emerged -as sonalities serve on Chamber committees. the BBC's Third Programme," he adds. dryad -like from a tree. Louisville television is obliged to put WLKY's genial Wilson Hatcher, now WHAT does a technological tomor- its best face forward. People are watch- promotion director, stays in public focus row hold for television? ing.

you are cordially invited to attend our 17th J1nniveriarj Ce/eralion iurinJ the weep o/ October 8th thru the Nth, 1967 1350 U RADIO 2549 South 5hird Street next to Pa Moor

52 L O U I 8 V I L L I.

www.americanradiohistory.com Radio continued from page 15

Rolling Stones and other top Mod groups, but you might also hear Petula Clark, Dean Martin or the Tijuana Brass. DJ's at both WAKY and WKLO, for example, have a large following with teenage audiences and are in demand as emcees at school dances and like functions, and WKLO's Bill Bailey was cited nationally by TV-Radio Mirror Magazine for the popularity of his show. All three - WAKY, WKLO and WSAC -target in on an audience of teens and young adults up to 35. Adds WAKY's Bill Crisp, "We appreciate the young market and aim at it, especially during the night TV shows." WAKY and WKLO have large, aggres- sive news staffs and put strong emphasis WAKY disc jockeys are in great demand to emcee teenage dances. Here's Farrol on covering area news as it happens." Smith at the microphone at the Christmas in August party sponsored by WAKY WSAC, though its signal reaches well and the Louisville Red Cross Chapter. The admission charge was small gift items, beyond the immediate Fort Knox area, which will be sent to American soldiers in Vietnam in time for Christmas. programs to the G.I. and his family, and its news shows, like WLOU's and the Southern Indiana stations, concentrate on southwest, and the station thus caters first into the farthest confines of the state, coverage relevant to its specialized audi- to New Albany- Southern Indiana listen- where a man may string an aerial from ence. Incidentally, WSAC (and its call ers and advertisers. his cabin to the nearest pine, and sitting letters stand for "We Serve Armored Cen- before his fire, have a church pew, a seat ter") is the only commercial radio station IF Louisville's two giants, WAVE and at the opera, a desk at the university." in the nation licensed to operate on a WHAS, are regarded by their com- In its four- and -a -half decades of service military reservation. petitors as aging senior citizens, never let to Kentuckiana, WHAS has followed the be forgotten the impressive histories of judge's wishes implicitly, in the words of IF there is a trend in local program- both stations, their long records of out- President Victor A. Sholis, "reflecting a ming, it's toward the "smooth, middle -of- standing community service, and the pio- concern for the interest of the listeners the -road" sound, especially in music. neering each has accomplished. There is for the region it reaches." Without a WINN, WXVW, WAVE, WREY and some difference in programming at 725 doubt the station has done much more. WHAS lean in the "easy-listenin' " direc- South Floyd and at Sixth and Broadway, The innovating spirit that rang up for tion, as do most of the FM stations. all of which is natural and healthy. WHAS a string of firsts locally and na- WINN and WAVE were at one time WAVE, long the NBC affiliate here, con- tionally in years gone by is today very aboard the rock bandwagon have tinues its ties, but net carrying NBC news, much behind 'HAS Mike.' Milton Meti s veered to a back more middle -road sound. other daily actualities and capsules as well Juniper 5 -2385 is recognized as the out- Adds WINN's Robert - Townsend, vice as the popular weekend Monitor. standing party -line program in the na- president and general manager, "We try A decade ago, WAVE initiated a week- tion. The Moral Side of the News, with to be bright, breezy and believable; per- day- nighttime format, Dial 970, some- its city clergymen probing current issues, haps the word is 'verve'." WINN, a CBS what like Monitor, also added Operation has been imitated but not equaled. And affiliate, plans to drop its net service this Egghead, cultural inserts in the form of the station's News Department, with fall and use the time "more effectively book reviews and good music briefs, and alumni in network broadcasting, is na- in an independent status." Here again is for such innovations the station won nationally recognized for its integrity and evidence of the regionalization, localiza- tional industry accolades. Its commission- honesty in reporting. tion of radio -1967 style. ing of a TV -radio opera simulcast in 1959 As for the more than 100 awards and WREY and WXVW, in New Albany also won acclaim. WAVE's music pro- citations lining walls of WHAS's lobby and Jeffersonville, respectively, also take gramming format, again, is middle -road and offices, they've been earned -by out- the "easy listenin' " stance. WXVW's Joe and is directed primarily to the metro standing programs and by the roster of Bell says his station plays "adult music - audience. Its news operation has greatly specialists like Women's Director Phyllis new pop standards interspersed with in- expanded in the last two years, with bu- Knight, Farm Director Barney Arnold, strumentals, some bordering on rock, but reaus (manned by WAVE men) in News Director Jay Crouse and personali- no 'hard rock'." WREY spins a similar Frankfort and Washington. ties like Jim Walton, Randy Atcher, sound, catering to the tastes of young If variety is the spice in area radio, it Shorty Chesser, "Cactus" Tom Brooks and adults from 21 up, in all economic groups. can very nearly be matched by like quali- Ray Shelton. Similarly, the station's an- But while the other Northside stations ties in WHAS's own programming. Forty- nual Crusade for Children speaks for have non -directional signals and beam five years ago, Judge Robert Bingham, itself in unselfish, rewarding community toward Louisville as well as Southern In- owner of The Courier -Journal, declared, service. diana, WREY's signal goes out toward the "I want a radio station which will reach Because of its power and range (some

S E P T E M B E R 20, 1 9 0 7 53

I www.americanradiohistory.com 119 Kentucky and Southern Indiana though they weren't intended to do so, group, WKRX is the only stereo FM sta- counties), WHAS stresses both regional probably gave FM an aura of high -brow tion on 24 hours a day. and metro programming. "Radio," says intellectualism. And toward the end of WHAS -FM, unlike FM outlets at other Program Director George Walsh, the decade, there were several abortive AM stations here, programs everything "brought news, music, culture and much attempts at airing FM with a pop flavor. except news independently. The station else into both urban and rural areas, and But credit FM for about- facing in the measures its audience as a "discerning, it continues to do so today. Rurally, this 60s. By then, moderately-priced radios adult one," and its shows-much classical is especially important. Before, there was with AM /FM bands were available. More music, though also some jazz, Broadway only the monthly magazine, the weekly important was the feeling among some musicals, traditional and current folk newspaper -today radio offers a daily that a broader listener and ad market for music-match this listener profile. At service." Actually, he declares, urban and FM existed than might have been real- 100,000 watts, the station is currently the rural programming are quite compatible, ized. area's most powerful FM outlet. for many urbanites are from the country. WLRS jumped in in 1964, followed by How "Along with live entertainment," says WHAS -FM and WSTM last year, and by HOW about radio advertising? effective is it in boosting sales? One only George Walsh, 'We broadcast opera ( the WKRX, the area's newest, last April. has to dial through either the AM or Met) and opry ( Randy and Shorty) , foot- WKLO and WSAC meanwhile added FM bands for the answers-spots plug- ball, basketball and philharmonic music, FM. They carry some regular AM pro- from Buicks and boats farm programs and drama, panel and grams, then switch to FM for separate ging everything In 1965, the figures open -line discussion shows. We recognize (and in the case of both, different) pro- to beer and banks. a radio trade publication showed that we can't please everybody with any gramming. All the commercial FMs beam from well over $3 million rung up by the one show, but we try to get something to an adult audience, with musical em- 10 area for everyone at some time during the phasis mostly on the smooth, middle -road then -existing (and reporting) AM and FM stations in national, regional broadcast day." sound -pops and standards. WLRS says it plays good music plus and local advertising. Local advertising A NEW dimension to area radio some classical and that it doesn't an- made up the bigger slice of the smaller was added with FM ( frequency modula- nounce its records. The WLRS sound, ac- stations' revenues; national sponsors and heavi- tion) , long admired by audio buffs and cording to Vice -President Robert John- ads from the networks contributed technical people for its tonal qualities, son, is directed "somewhat to the affluent ly to earnings of larger stations like its wide range of frequencies. Interesting- area metro society." WSTM also stresses WHAS. Curiously, the same 1965 statis- ly enough, both WHAS and WAVE dab- the good listening theme, adding some tics showed expenses of the 10 reporting bled in FM just after World War II, and citified country tunes by pop artists in its area stations as slightly over revenues. To the 'HAS oudet was the South's first. lineup. The station, with its St. Matthews this, several station managers noted the Neither survived for long, and WAVE locale, shoots for thorough East End news year as being a transitional one for several gave its transmitter to the Louisville Free coverage. outlets which, bookkeepingwise, would Public Library. WKRX is unique, perhaps, in that its tend to reflect for some a temporary defi- For the next decade, the area's only FM programming, called the "Young Sound," cit operation at least. However, they veri- was aired from the Library's WFPK and and all on tape, comes from CBS -FM, fied the general over -all prosperity of WFPL and from New Albany High which franchises the service exclusively to most local stations. School's WNAS, which began in 1949 as stations in select markets around the Reflecting then on Falls Cities radio America's first low- powered FM station country. Young Sound music, says Keith growth and apparent prosperity, one to operate from a public high school. Reising, WKRX manager and former might ask, how do you "get in ?" What Drama, educational programs and classi- AM "air" personality, is largely that of the are the stakes, financially, if one wanted cal music were by and large the main last 10 years -the contemporary songs of to start a station? Some broadcasters course from local FM in the 50s, and today. Programmed to the 18 -35 age might say, "forget it," basing their view

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www.americanradiohistory.com on the near -saturation here and elsewhere of the AM band and a quickening fillup in the FM band. Only allowable possibilities might be small 500 -watt stations on a strictly daytime operation. PURCHASE of existing stations and adapting programming to specialized formats or points -of -view are more immediate possibilities, as evidenced in the change -of-hands and resultant format al- terations at several stations here. And, if recent sales figures are any indicator, cash involved might range from a half -million dollars on up, just to get started. Diversification by several stations points up other intriguing alternatives. One has been acquisition of other stations and the creation of station chains ( seven is the limit, says FCC) . Another has been the extension of the AMs into partial or separate FM programming. One station owns an interest in a talent agency; several others are involved locally and elsewhere in producing singing jingles and spots. Still others have gotten into selling programmed or "canned" music to offices, restaurants and industries. One thing for certain, Falls Cities broadcasters are optimistic about radio's Almstedt's own future. Radio, they declare, will always have its inherent advantages of immediacy and flexibility, and of course its pro- "HOT LINE" duction costs will always be way under TV's. As for TV viewing, it requires, they speeds your orders add, some degree of attention-it's still largely an entertainment medium, and one has to stop and watch. Radio, on the to the New York Stock Exchange other hand, is that unobtrusive compan- ion all day long. Almstedt Brothers has just recently initiated a new service for AM or FM? Undoubtedly, the FM Louisville investors -a "hot line" direct to the floor of the New market will expand, what with more York Stock Exchange. availability in its band. Some radio men feel, however, that while FM may grow, Your buy and sell orders for listed securities are wired directly it will always remain fairly specialized from Almstedt Brothers' offices, 425 West Market, to our repre- and therefore have limited appeal. Ar- sentative stationed at the heart of the market activity. Your orders gued one veteran AM program director, get personal, prompt attention. "the guy with the small transistor-he's not particular about purity of tone or fre- It's just one more way we work hard to help you in your efforts quency range; he wants sound music, to reach your investment objectives. To find out more about the news, or what- have -you." Nonetheless, benefits of this new "hot line" service direct to the floor of the most in the industry look for further New York Stock Exchange just . . . growth and further specialization in programming, what with increasing growth of urban areas and continued fragmenta- tion of listener tastes and interests. WAVE's Jim Caldwell sums it up well: Ask "Today's radio resembles the radio of two ALMSTEDT decades ago about the way vaudeville compares with the discotheque. Today about their "hot line" service radio is more localized, more personal- ALMSTEDT BROTHERS 425 W. MARKET ST., LOUISVILLE 585 -3264 ized, more specialized, more prolific, and more listened to, than it was 20 years Member: New York Stock Exchange ago." Listen To "Stock Market Roundup" Weekdays -5:33 P.M. WINN Radio

S E P T E M B E R 20, 1 9 9 7 55

www.americanradiohistory.com News and Documentaries continued from page 18 entertainment with a growing list of production thus: take a subject, impor- The documentary team for the produc- staff-produced documentaries. Some are tant or trivial, find out what makes it tion included producer Dick Sweeney produced by the news departments (all tick, and treat it so that the public will and photographer -director Art Kibby. by news at Channel 32) and others are stay with it. He sees trends in the docu- Randy Archer created the musical score. produced under the aegis of the program- mentary area including a "splurge of col- Dr. Norman Tant of Morehead Univer- ming departments. or documentaries and more courage about sity provided accurate bird sound effects. Documentaries are expensive to pro- subject materials." Ray Harm himself was part of the duce, frequently requiring the production Concerning the economics of such pro- documentary team, as it turned out. Art of 10 hours of material for one hour of duction, Mr. Bingham said, "All docu- Kibby spent nine days shooting magnifi- broadcasting. Many wind up without com- mentaries are underwritten in part by the cent color film of the artist and his mercial sponsors -sometimes because the station, even if they are sponsored." young son as they ranged together over subject is too controversial to reflect the the family hills and woods next to Bern - advertiser's "image," sometimes because PERHAPS the most expensive local heim Forest, observing wildlife, digging the station wants to retain complete free- film production ever undertaken here roots, camping out. dom of presentation. Most often, how- will be shown on WHAS -TV Oct. 9, in "I believe that if the picture flows, the ever, it's because such depth programs prime time, 8:30 to 9:30 p.m. The pro- words will go with it," Mr. Kibby said. attract limited audiences. duction, A Brush With Nature, is a color "So we took the film to Ray Harm's The trend is definitely toward more special on the work of naturalist- painter house and while he looked at what we documentaries, however, prodded by the Ray Harm, Kentucky's new Audubon. had shot, we taped his comments. As a growing maturity of audiences and the Fischer Packing Company, Liberty Na- result the narration is his, in his own heightened sense of "full communica- tional Bank, Standard Printing Company voice." tion" responsibility on the part of station and Hannah Motors will sponsor the A Brush With Nature is one of the owners. show. finest examples of the documentary art Barry Bingham, Jr., vice -president of The film was 13 months in the mak- ever produced locally and compares favor- WHAS, who received early training in ing, according to Sam Gifford, program ably with the finest of the network- the documentary field at NBC, was field director for Channel 11. "We planned a produced specials. producer for that network's special on the half -hour show but the material was so WHAS -TV does not have a special River Nile. He described documentary fine we enlarged it." documentary department. Ideas are en-

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56 I. o C Is V t t, t. E

www.americanradiohistory.com couraged to spring from throughout the America. our community and in broadcasting. We staff; the criterion used for launching Among Channel 3 documentaries seen will not be satisfied with the status quo production is "Is it worth doing ?" in recent years have been an open-heart but will seek ways of stimulating and Among Channel 11's outstanding docu- operation, a searching study of teen -age improving our community and our serv- mentaries have been programs on strip - music and profiles of a towboat captain, ice." mining, cancer, adoption, autumn, and the a harness racer and a Thoroughbred farm life of an Appalachian doctor. owner. To cope with the trend toward more Art Metzler cited the historical docu- Top DJ documentary production, WAVE - TV mentary presented last February, Lincoln continued from page 34 launched a Special Projects Department and Speed: An Intimate Friendship. The boosts ratings. in 1965. Started as an adjunct of the program was six months in the making. DJ Bailey says he was tempted in the News Department, with one writer and In addition to shots at Farmington, cam- early '60s to leave the business, so strict a news photographer, special projects era crews journeyed to Springfield, Ill. were curbs on the "jock." "I had to sit now has its own departmental status un- and to Fort Wayne, where they filmed behind a microphone and scream the der programming and includes two pho- actual letters from the Lincoln Library. time and temperature and the call letters tographers, two writers, two producers, a The time and expense taken to film Lin- of the station. And that was all I said." secretary and Special Projects Director coln /Speed proved to be a valuable con- All this is changing now, he feels, and Art Metzler. The department has pro- tribution to community education. The more stations -including WKLO-are duced over 26 programs-an average of reuse demand for the show is exceptional- "trying to inject the human element." two a month -and has 12 currently in ly high, Mr. Metzler noted. -You've got to have the human ele- production or planning, including one on WAVE President T. Ballard Morton ment," he maintains. "Otherwise, it's just the Speed Museum. added that the trend toward more docu- like a juke box. You put your money in, The Special Events Department works mentaries is consistent with the station's punch the buttons and, before you know closely with the WAVE News Depart- broadcasting goals. Depth shows, he not- it, the music's over and you haven't ment on documentaries and contributed ed, have a "limited audience but an im- heard a note." to the Open Housing documentary shown portant one." If he has the freedom to talk, Bill still last Christmas Eve, which won a Gabriel Mr. Morton cited the station's broad- has no say about the records he plays. A Award from the Catholic Broadcasters of casting goals: "We want to be leaders in list of top tunes, called the "Kentuckiana

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www.americanradiohistory.com Countdown,' is drawn up weekly by station officials and, regardless of personal PLAZACENTERS, INC. preference, that's what the disc jockey goes by. Bill Bailey himself likes all kinds of music and lists as his favorite performers such varied types as Frank Sinatra, Vic Damone, Jim Reeves and Bobby Rydell. "The first time I heard rock 'n' roll," he confesses, "I detested it. But the more I became involved, I realized it takes good musicians to turn out a good rock 'n' roll song." He has his share of teenage listeners -and teen fan clubs -but he ALGONQUIN MANOR claims he has an equal number who are 45 -70. Run Road and Algonquin Parkway Cane "A few years ago, adults wouldn't listen BLUEGRASS MANOR to rock 'n' roll," he says. "Now 90 per Shelbyville Road (U.S. 60) and Watterson Expressway (I 245) cent do. I could name two professors at the University of Louisville who never DIXIE MANOR miss my program. A lot of doctors listen Dixie Highway (U.S. 31W) at Pleasure Ridge Park to me, and attorneys." IROQUOIS MANOR A lot of disc jockeys play rock 'n' roll, Third Street and Southland Blvd. too, but in Louisville there's only one "duke." BUILDING SITE PRESTON MANOR - 30 ACRES Preston Street and Watterson Expressway Network News S. Third St. Louisville (141 Iroquois Bldg., Suite 100, 5330 continued from page 23 363 -2687 gested, that one medium is "replacing" another. Nor is television the "enemy" of the print media, as one also hears oc- casionally. Rather, by generating a new If you can use one thirst for news, television has made it possible for all news media-radio, newspapers, newsmagazines, and television it- truck more, we'll self-to understand their various roles and responsibilities and to complement be happy to do with each other efficiently. THIS complementary spirit is a vi- one truck less. tal aspect of the relationship between network and local television news programming. Network news programs, with We have more trucks to rent than increasing sophistication and influence, you have trucks to need. Vans, pickups, are bringing national and world events to the attention of virtually every American. walk -ins, stakes, tractor- trailers, etc., The local station can pinpoint the regional implications of these events, while etc. And we have every kind of Ford providing full and balanced discussion of truck as well as lots of other kinds. community issues. Together, the two services define a total service that is greater So even if you can use 100 trucks than the sum of its parts. It follows that more, it wouldn't be too hard for us to a community without a viable local television news organization is operating at do with 100 trucks less. less than peak efficiency. The recent meeting of President John- son and Premier Kosygin at Glassboro Hertz Truck Rental merged a local and a global event in a truly fascinating way. Televised coverage 431 S. Ninth St. CZ' 584 -5275 of American politics typifies reporting Rd. that is simultaneously local and national. 4444 Shelbyville ® M[117Z , INC., 1967 896 -4405 In covering next year's national political

O S V I L L E 58 L U I

www.americanradiohistory.com conventions gavel -to- gavel, NBC News On the local level, these decisions must will be focusing attention on a national remain with the news directors of the FAST PERSONAL SERVICE phenomenon, where the regional charac- stations. We have always supported "SINCE 1918" ter of our politics is most evident. Again, strongly the organization of station man- local television coverage of campaigns agement in which the news manager re- REAL ESTATE and elections will be complementing the ports directly to the station manager and nationwide picture. has direct, constant access to him. Local Sale or Lease The expanding resources of network news shows must be produced with free- Residential- Commercial news divisions are used in full each day dom from partisan pressures. Experience RESIDENTIAL EAST END to report and interpret national news has shown that the truth is what's best for Mack R. Mathews 425 -5111 and for any journalism events. Many of these events develop the community Frankie Mathews , 425 -5112 controversial viewpoints. We feel it is not worthy of the name. Mary Stephenson 451 -8195 the role of a network news organization Quite often the station news manager Jim Helm 895 -3157 to take sides. Not only is partisanship a na- will begin his news programs with COMMERCIAL & FARMS often an obstacle to objectivity, clear- but tional or global news -lead. The growth TTarry Touroff 451 -1595 ly we are not in a position to broadcast of this practice points up again the in- editorials that might be at variance with terdependence of world and local events the stands taken by stations carrying our that television has helped bring about. broadcasts. The spread of satellite communications This policy, however, raises a difficult will spur this development. Already The question-a question raised nightly in Frank McGee Saturday Report has begun newsrooms from Louisville to New York. to use satellite communication facilities How can news reports be selected and on every broadcast to bring fast -breaking handled to insure fairness and impartial- stories from foreign locales to the Ameri- ity? There is no easy answer. A responsi- can audience. REALTORS 418 W. Liberty 584 -3157 ble television news organization must In the preparation of their own news train its personnel to the special demands programs, stations make additional uses of reporting that can be seen as well as of network material. One of the most read or heard. Given sufficient authority valued of the network services is its syn- to carry out their assignments, these news- dicated film distribution, by which sta- men must then take every precaution to tions may record network stories fed to exercise absolute fairness in their judg- them on network transmission lines for ments of what to show and what to omit, later inclusion in local news programs. how much to interpret and how much to As television news continues to inno- leave to the viewer's interpretation. To vate and grow, the success of a local news the degree that newsmen fall short of operation will depend in large measure they risk rejection an these standards, by on the intelligent utilization of network informed, intelligent and critical audi- material combined with local initiative ence. and foresight. In these respects, I think S o BENI[4 AS for criticism, no newsman lives Louisville has a superb head start. The Frankfort and Washington bureaus estab- I 03.BiuGOi without it. From my own experience, M.EI/A RI- I,INI VHF Ir I: F\ 11 i H\r i rl \ I x\ I know a newsman can receive a large lished by WAVE -TV are performing a helping of constructive criticism when he most valuable service in bringing special- We have for sale a limited number of the and na- choice hams which have been cured arrives home from a trying day at the ly- tailored reports from state and aged to perfection in our smoke- tional capitals directly to local viewers. house on the barrens near Little River desk. He receives criticism from his su- in historic Trigg County, Kentucky (fa- periors and from the audience. Fortunate- Clearly, network news programming mous for its hams for more than a cen- immed- tury). We guarantee unvarying quality ly, he does not grow immune to it. cannot duplicate the personalized and flavor because we do everything I can recall the late Earl Godwin, a iacy that such reports provide. By the ourselves - from raising our own hogs to smoking and curing our hams the valued friend and veteran observer of the same token, local stations are not old- fashioned sassafras way. Each ham Washington scene in the '40s and '50s, equipped to furnish the sort of full-di- is registered for absolute quality control. Delight your friends by serving or taking special delight in counting the mensional coverage exemplified by a live giving this famous Kentucky delicacy. color pickup from the White House. Each ham is accompanied by complete number of irate phone calls that followed cooking and serving instructions. Guar- his local radio evening news broadcasts. The blend is everything. This is why anteed or your money back. Our hams won every first place award, Many of the callers accused him of bias. we welcome and encourage initiative on including the Grand Champion Ham, at Curiously, over the years, the number of the local level. This is why we heartily the Kentucky State Fair this year, judged on flavor, aroma and leanness. listeners accusing him of favoring the applaud the progressive steps already tak- Democrats almost always balanced the en by Louisville's WAVE -TV to enhance callers who claimed he slanted his reports the quality, scope and relevance of corn - Write for descriptive brochure, or send for the Republicans. munity-level news programming. Only check for size ham desired: Apx. 11 lbs. Every broadcaster devoted to impartial through this sort of cooperative and co- $16.50; Apx. 13 lbs. $19.50; Apx. 15 lbs. $22.50. Add 52.50 for shipping. reporting exposes himself to the precon- ordinated relationship can broadcasters Broadbent -Bingham hope to serve all the needs, loyalties, in- Kentucky Food Products, Inc. ceptions of his audience. Naturally, this Department L, P.O. Box 6053 does not make his decisions about what to terests and demands of the American Louisville. Kentucky 40206 broadcast any easier. viewing public.

S E P T E M B E R 20, 1 9 0 7 59

www.americanradiohistory.com The Announcers three children. Off hours are spent in or 10 years. When you examine the golf and bowling, and Jim has the illusion quality of the air work in this town, you continued from page 33 that he's a great handy -man. know that our announcers are indeed pro- 10 years. This duty requires a little knowl- fessionals. They know how to pronounce edge about a lot of things, and Ryan is BILL GLADDEN ... although now of- the words ... but even more important, as much at home with an ant -eater as he ficially public relations manager of they understand the meaning of the is with Aunt Gertie and her pickles. On WAVE, still retains his early- evening words they say and they are concerned the other end of the day, Ryan provides weathercast. He may be best known for with what those words mean to you and the weather, good or bad, always with his his cheery greeting, big smile and genu- me. easy smile. ine concern for what goes on in his town. To sum up, the announcer wears his Bill has network experience, and you may fame easily. He is proud of his job and JIM WALTON, emcee of AM on remember him nostalgically for the Road- is willing to entertain us on holidays . . . 'H -A -S, is a man who never seems to get show program which was on WAVE ra- to wake us on cold winter mornings, to excited ... always has a good time and dio for 12 years. He may have an office of let us know what's going on in the world, sees that others do. You'll see and hear his own now, but we suspect Bill still and to sell us something we absolutely him at Churchill Downs during the spring spends time in the announcer's room. can't live without. Long live The An- and fall meets, and watch him in his year- nouncer and bless his tonsils. 4 ly job as emcee of the WHAS Crusade for PAUL CLARK . . . almost everyone Children. Memories are stirred as we re- comments on his beautiful voice. That member his late- evening romantic poetry voice was born in Sebree, Ky. and came The program, Dream Serenade, and his early to WHAS in 1944. Over the years he has Ratings continued morning Fun Fair program where oc- done almost every type of program from from page 35 casionally he'd sing! Jim and Esther have panel discussions to sports. Paul has been to enter the radio field in the early '30s. a 7 a.m. newscast regular for over 22 Hooper pioneered the coincidental sur- years. Long ago he did a Sunday night vey method, which asks the question, newscast for more than 11 years, and "What program or station are you listen- WILHELM & SCHNUR can't decide whether it's easier to get up ing to now ?" This method is noted for or stay up. its sensitivity to change. Relatively inex- ELECTRIC CO. pensive, these surveys can be conducted LIVINGSTON GILBERT ... a native ENGINEERED ELECTRICAL with more frequency than any other (up Kentuckian who came to WAVE in 1941. INSTALLATIONS to monthly in major markets) and the We think of him primarily as a newsman, speed of the telephone technique gives Allen -Bradley Motor Control but over the years he has handled many Hooper an immediacy not shared by other Imperial Electric Motors assignments, including dramatic and nar- companies which cannot publish data un- rative, serious music and of course, com- til sometimes several months after the 630 East Main St. mercials. He's a big man . . . big on event. The strength of the Hooper meth- 584 -2283 friendliness, big professionally and big od means that it can be used to spot i with all his fans. Truly a dominant figure trends in advance of their appearance in in the professional scene, he impresses other surveys. The weakness is that it everyone as a "nice guy." can measure only in -home radio, not the A wise man once millions in autos and elsewhere. MILTON METZ . . . along with the commented: joys of being a veteran announcer, Milt PULSE came into the picture in has to take the comments of people who 1941, using personal interviews. These "Cleanliness is next don't like the weather he forecasts. He are conducted during evenings in the home, and each member of the family is to godliness." bears up well though, and still enjoys people. This is evident in the way he asked to report all his radio listening for handles his JUniper 5 -2385 program on the previous 24 hours, regardless of We believe you will find this fact WHAS. This hour -and -a -half program where it took place. Obviously this meth- true when you want and desire our in- calls S. od is more costly than a telephone survey dustrial uniform program for your em- stimulates from all over the U. ployees. The benefits include economy to and Canada and Milt is a friendly friend and requires more time to compile the you as the Employer, ease of identifying to thousands. He plays a mean game of data. Thus fewer surveys are made annual- your people and a fresh change of work tennis, which keeps him fit. ly in each market. But Pulse has the big clothing for everyone signed up for the advantage of being able to include total program. BOB KAY ... one of Louisville's best figures based on audience both in the Please think over these positive points known radio and television personalities, home and outside, a valuable considera- about our program and give us the known for radio news and his daytime tion in view of the fact that over half pleasure of showing you how it can work wonders for you. Mostly Music radio show. Bob's friendly of all radio listening is outside the home. grin is the key to his success. He's been Since the data is based on a family inter- with WAVE since 1941, joining the sta- view, the regular Pulse data can include tion after spending four years as an Army a more detailed appraisal of the audience entertainment director. in terms of age and sex. These are the "deans" of Bureau first LAUNDRY and DRY CL... broadcasting The American Research Inno, pot a lad in Louisville ... 20 years with one station. measured local radio in 1949, but aban- 451 BAXTER AVE . LOUISVILLE. KY. Many other announcers have 19, 15, 12 doned the service to concentrate on tele-

60 L A U I 8 V I L L E

www.americanradiohistory.com vision. Then in 1965 it returned to the radio field. As with television, a diary technique is used so that these surveys contain much more detail than either of the other radio services. ARB is today providing a large volume of highly so- BEARS phisticated material on demographics and on cumulative audiences, which can result in an extremely technical approach to greater efficiency in radio buying. LOOKING However, the high cost of compiling such comprehensive data limits service to two or three times per year in each of the top 50 markets. INTO Thus the three radio services are each measuring something different. Hooper asks what are you listening to right now. Pulse asks what you and your family have been listening to during the past 24 Everything's hours. And ARB asks for a written report on a week's viewing for the entire family. there It is quite likely that people may not give the same answer under these dif- in black ferent circumstances. Therefore the results provided by each method may vary. and yellow But more than one research method is needed to meet the varied and growing demands of the communications industry. Each method has its strengths and its weaknesses. To understand and appreciate the final audience estimates obtained from any one of these methods, the time buyer should understand the technology of each. BUYING radio and television today Ghevron Alllia..where therefore is a complicated business and is likely to become increasingly so as more and better research data becomes avail- the best trips able. This will increase the hazards for the amateur who buys broadcast advertising for his own company and who is likely to be guided more by emotions than logic. The small advertiser buying his first announcement schedule needs just as much efficiency as the large national advertiser. Today the data is available to make more efficient radio and television buys than ever before. But without adequate knowledge it can still be an un- necessary risk. The experienced media buyer, however, knows how to analyze all the available data before spending the client's money. He can save valuable dollars by transforming media buying from a gam- ble to a skill. Before that trip, ask your Standard man for a free "'boring Qualitative factors in buying should Service postcard. Jot down your trip plans and mail continue to rate important consideration. it in. Soon you will receive a set of maps with your But to use radio and television most route outlined personally for you! Let your Standard TANDARD' productively one must be able to take ad- man make your trip faster, easier, more enjoyable, and let vantage of the knowledge that is now \0 him prove what he says: "We Take Better Care Of Your Car." being made available from meaningful research. wn.u.* S1..04110 ut LdMV, I..,- I.' unwa pSi4M

S E P T E M B E R 20, 1 9 8 7 61

www.americanradiohistory.com SALMAGUNDI

THE 14TH ANNUAL WHAS Crusade received a 196) grunt of $4,000, to pur- and by 1961 had a daily average of 33 For Children will be held at Memorial chase equipment to monitor a variety of youngsters. Auditorium this coming weekend, Sept. pressures in a youngster's heart. Last year, Since 1954, the University of Louis- 23 -24. From funds raised in 13 previous $52,484 was allocated to complete equip- ville Medical School has received grants Crusades, the ministers of WHAS Radio's ping the laboratory, now one of the finest totaling $139,756. In 1965, three new Moral Side of the News panel have al- and best in the country. projects were started with Crusade allocated over 500 separate grants to help Two projects which were started with locations: an Intensive Care Unit for youngsters in Kentucky and Southern grants from earlier Crusades have been newborn infants, a Children's Blood Indiana. continued with financing from State Disease Center and an Endocrine Clinic These grants were made to enable the funds. A $4,000 grant in 1961 started a to diagnose and treat disorders of the agencies to extend and improve the serv- program to test infants for PKU, a disease endocrine glands. ices and facilities available to mentally which causes one type of mental retarda- UL has also received $145,203 to train and physically handicapped children. tion. The first Crusade, in 1954, estab- teachers of exceptional children. Since Right now, while the Moral Side panelists lished a pilot treatment program for 1955, Crusade grants have supported sum- are hearing applications for grants from mentally ill children at Central State mer workshops and have provided scholar- this year's Crusade, it's worth a moment Hospital. ships for teachers of retarded, hearing - to look back at some of the significant Up to that time, the hospital had no handicapped or brain- injured children. and continuing contributions the WHAS special wards or treatment for emotional- Throughout the Crusade's history, Crusade has made to Louisville's medical ly disturbed children. This project be- funds sought by applying agencies have facilities. came a model for similar programs in always exceeded the amounts raised. It is In 1964, the WHAS Crusade Heart other hospitals. Its success in returning a tribute to the Moral Side ministers that Laboratory at Children's Hospital was young patients to normal life persuaded they have frequently extended the total established with a $90,000 grant -the the Kentucky General Assembly to in- capabilities of the community's health largest single grant in the Crusade's crease appropriations to Central State resources, while helping children toward history. This laboratory serves young Hospital, taking over the support of the a brighter tomorrow. heart patients in Central and Western Crusade Children's Unit. The pilot pro- The responsibility for allocating Cru- Kentucky and Southern Indiana. The lab gram began with just 12 children in 1954 sade grants rests on these four men: Dr. John R. Claypool, pastor of Crescent Hill Baptist Church; Very Rev. Robert W. Estill, canon of Christ Church Cathedral (Episcopal) ; Dr. J. J. Gittleman, rabbi of Temple Adath Jeshurun; and Msgr. Felix N. Pitt, former secretary of the Catholic School Board.

PASSENGERS on American Airlines' flights received a pleasant surprise this month - all 3,000 stewardesses have blossomed out in a completely redesigned wardrobe that replaces the "uniform" look of the traditional dark -blue stewardess suit and hat, dating back to 1933. Alex Alpers, American's genial Louis- ville district sales manager, said stewardesses are enthusiastic about the new outfits, which include coats, rainsuits, gloves, scarves and boots, in addition to the belted dress. American has eliminated the traditional stewardess hat. This pediatric respirator at St. Joseph Infirmary aids newborn infants with serious breathing problems, was obtained with a $5,000 grant from the 1966 WHAS Passengers will be as enthusiastic as the Crusade for Children. Dr. Surjeet Singh Dhanjal, director of pediatric training, stewardesses, Mr. Alpers predicts, and demonstrates how the infant lies inside the germ -free enclosure. points to a passenger survey made earlier

62 LOUISVILLE

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N S rs, Louisvillian Leslie Samuels models the O new dress, belt and scarf which are part of the completely redesigned wardrobe for American Airlines' stew- LOUISVILLE, KY. ic ardesses. Miss Samuels is a passenger 585 -2391 service representative here for Ameri- can. POWER & LIGHT FOR BUSINESS & INDUSTRY this year on two prime routes where the outfits were tested. Passenger approval PLANT MAINTENANCE totaled an impressive 85 per cent. The survey showed more men than women favoring the change. The accompanying Louisville Magazine photograph shows why. keeps your out -of -town contacts SEPTEMBER will end with quality in touch with Louisville control in the air least in Louisville. -at $4 a year Call 582 -2421 The 22nd Midwest Quality Control Con- ference is set for the Sheraton Hotel Sept. 28 and 29 and several hundred quality control experts will converge here to discuss quality control to assure consumer Real Estate LOUISVILLE product satisfaction. The two-day meeting is sponsored by the Midwest Confer- SERVICES SALES ence Board and the Food & Allied In- Appraisals Apartments PAVING CO... dustries Division of the American Society Feasibility Study Commercial * Hot 8 Cold * Driveways for Quality Control. Land Use Study Industrial Asphalt Mix * Playgrounds Counseling Vacant land * Roads * Tennis Courts * Parking Lots * Warehouse Floors 7' c ea. * Seal Coating Early detection for early correction is the q0144# 4e4'md« 583 -1727 115 theme of Sight Saving Month, which REALTORS So. Charlton St. 309 S. FIFTH ST. 583 -8828 John T. Dougherty - Pres. runs through September.

S E P T E M B E R 20, 1 9 0 7 63

www.americanradiohistory.com II III I11 "We get the Pest"

STURGEON Pes Co . trop ABOUT TOWN 612 East Broadway 587 -6596 Thru Sept. 24-Photographic Exhibit: Week of Oct. 16 Art Museum, The Family," J. B. Speed Oct. 16- Kantorei Barmen -Gemarke (cho- 2 -6 p.m. music), Calvary Epis- Racing, ral and instrumental Thru Oct. 7- Thoroughbred copal Church, 8 p.m. (American Guild of Downs, 1:45 p.m. Churchill Organists ) REALTORS Sept. 22-Around the World by Films: League of Louis- 19 Parks, Oct. 17-20--The Junior Glacier, Grand Canyon, Yellowstone ville Antiques Fair, Stouffer's Ballroom, Yosemite and Olympic Rain Forests, Louis- 11 a.m. -9 p.m. ( lecture on Oriental rugs, ville Free Public Library, Studio A, 10:30 Thurs., 11 a.m., by Dr. Maurice Dimand, EMISON a.m. Art, Met- of curator emeritus of Near Eastern Sept. 22 -23 -Sally Rand in "Anatomy ropolitan Museum of Art) Burlesque," Brown Theatre, 7 and 9:45 COMPANY Oct. 17- 22 -"All the King's Men," Actors p.m. Theatre of Louisville, Seventh Street Sta- Sept. 22- 23- "Marriage -Go- Round," Clarks- tion, 8:30 p.m. (Wed. matinee, 3:30 p.m.; Little Theatre, p.m. TELEPHONE 896-6700 ville 8:30 Sat. matinee, 2:30 p.m.; Sun. at 7:30 p.m.) Sept. 22 -24 -WHAS Crusade for Children, Oct. 19-UL Film Festival: "Juliet of the 2416 FRANKFORT AVENUE Memorial Auditorium. Spirits" (Italy), Bigelow Hall, 8 p.m. Sept. 23-Children's Hospital Auxiliary KENTUCKY 4020G Oct. 20- Edmund Rosenfeld, pianist, Heck LOUISVILLE, Charity Ball, Flag Room, Kentucky Hotel, Recital Hall, Baptist Seminary 8 p.m. 6:30 p.m. Oct. 20- Professional Basketball : Kentucky Sept. 23- Football: UL vs. Southern Illinois, Colonels vs. Indiana, Fairgrounds Coliseum, Fairgrounds Stadium, 8 p.m. 8 p.m. Sept. 24 -Auto Races, Fairgrounds Speedway, Oct. 20- 21-"Lysistrata," Belknap Theatre, Louisville 2:30 p.m. Playhouse, 8:30 p.m. of Sept. 25 Oct. 20- 21- "Rumpelstiltskin" Children's Makes An Ideal Week Theatre, Catherine Spalding College Audi- Sept. 26-27 -Focus on Films: "The Little torium, 3:30 p.m. Business Gift World of Don Camillo," Louisville Free Oct. 21- Football: UL vs. Marshall, Fair- Public Library, Studio A, Tues., 7:30 p.m.; grounds Stadium, 8 p.m. (Just $4 Wed., 4:30 p.m. Oct. 21-Kiwanis Travelogue, Memorial Sept. 28- 30- "Marriage- Go-Round," Clarks- Auditorium, 8 p.m. Call Louisville Mazagine ville Little Theatre, 8:30 p.m. Oct. 22- Louisville Bach Society, Melvin 582 -2421 Sept. 29- Around the World by Films: Dickinson, conductor, Calvary Episcopal Wild Flowers of West, High Road, Wash- Church, 3:30 p.m. (sponsored by Lutheran ington State, Louisville Free Public Library, Churches in celebration of 450th anniver- Studio A, 10:30 a.m. sary) Sept. 30 -Oct. 1-St. James Court Art Fair, 10 a.m. -6 p.m. (free) (The above entertainment calendar includes LOSE YOUR all events that have been listed with Mrs. James E. Fahey, Entertainment Calendar sec- 2 "GIRL "? Week of Oct. retary, at LOUISVILLE MAGAZINE press time. Oct. 5- 8- "All the King's Men,' Actors Please notify Mrs. Fahey, 895 -2246, or Clara Theatre of Louisville, Seventh Street Sta- Allen, 582-2421, promptly of any corrections tion, 8:30 p.m. (Thurs. and Sun. at 7:30 in bookings already listed, or any future book- p.m.; Sat. matinee, 2:30 p.m.) ings.) CERTAINLY NOT! Oct. 6 -John Sinclair, pianist, Heck Recital Hall, Baptist Seminary, 8 p.m. We just dropped her from Kennedy Round to be Oct. 6 -Jose Molina Spanish Ballet, our Corporate name. You still Brown Theatre, 8:30 p.m. (STAN -KOCH Topic get dependable Kelly Gin a production) Trade Group service when you call Kelly Oct. 7- Louisville Bach Society, Melvin Dickinson, conductor, Christ Church Ca- The 'Kennedy Round" of taritt cuts and for temporary office help. thedral, 8:30 p.m. their probable effects on Louisville-area And now a call to Kelly will Oct. 7- Football: UL vs. Dayton, Fairgrounds manufacturers and exporters will be dis- answer your temporary Stadium, 8 p.m. also cussed at the Oct. 3 meeting of the Ken - marketing, technical and of Oct. 9 tuckiana World Commerce Council. labor needs! Call Kelly soon! Week Oct. 10- 11- Louisville Orchestra, Jorge Speakers will be Mrs. Ruth B. Cary and Mester, conductor, Brown Theatre, Tues., Walter F. Meuter, both Louisville cus- 8:30 p.m.; Wed., 3 p.m. toms house brokers, and Richard F. Mc- Oct. 10- 15 -"All the King's Men," Actors Theatre of Louisville, Seventh Street Station, Nally, acting Louisville director of cus- 8:30 p.m. (Wed. matinee, 3:30 p.m.; Sat. toms. The meeting is set for the Holiday matinee, 2:30 p.m.; Sun. at 7:30 p.m.) Inn Southeast, 3255 Bardstown Road. Oct. 12- American Ballet Theatre, Me- .1111M morial Auditorium, 8:30 p.m. (Community The 6:30 p.m. dinner will follow a 5:30 SERVICES Concert) p.m. cocktail hour. For reservations or 222 Commonwealth Building Oct. 15- Jeanne -Marie Darre, pianist, Wom- further information, contact Carter M. an's Club of Louisville, 3 p.m. (Speed En- Phone: 585 -2171 dowed Concert) Harrison at 582 -2421.

64 LOUISVILLE

www.americanradiohistory.com `tr+~' `'.r r' Visit us at the beautiful Executive Inn et the Watterson make an evening ,ere a long- to -be- remembered event. Expressway entrance to the Kentucky Fairgrounds and Relaxing before or after dinner in the famcus Red Garter Exposi-ion Cer!er. The superb Exec,ttive Inn cuisine, Saloon is a must. There are meeting roons and dining the delightful decor of the Empire Rocm, and the en- rooms to accommodate groups small or large. The food chanting dinner music of Kurt Siege-t & his Strolling is superb and moderately priced. The service is second Strings and dancing to the music of Peter Van Ditto, to none! ,tom r , r -Jr r " Famous Food under 1 Everyone eats at he Copper Hood ,, 00D! r all Ali :I .. KUNZ'S I I a msterson' < . Continental Cuisine i Fine dining 24 hours -- :'' i LUNCHEON COCKTAILS DINNER 'l'ft¿'utchrnan i 1830 South 3rd - J1 u Supper Club Dancing rd.. sit. 1 425 West Ormsv (near4th) Qfa SOUTH FOURTH STREET 5801150 _NMI ______r Executive Inn Essex RESTAURANT Restaurant House Newburg Road Wattersor Expressway Restaurant and Cocktail Lounge at Speed Ave. at Forgrounds Bardstown Road at Watterson Expressway

featuring Prairie Ri.0 .Natate'lIK Q View Country CAFETERIAS CASA Ham, Red Meats and a fine selec- GRISANTI SeVeL) tion of sea food. Lunch and din- 1003 Fehr Avenue L.7C H S ner served daily HIKES POINT except Sunday. Cocktail I-.our - 4 to 6 644 S. 4th 410 W Walnut Gardiner Lane Center The Mall

www.americanradiohistory.com GIVE YOUR GROUP'S HEALTH PROTECTION PLAN THIS CHECK -UP

YES NO YES NO Are claims normally handled DIRECT Do your plans allow eligible depend- with the hospital and doctor to save ents of deceased members, and YES NO you time, trouble, and red tape? those reaching age 19 to CONTINUE Are your plans adaptable to CHANG- PROTECTION by a simple transfer to a membership of own? ING ADVANCES & COSTS in medical YES NO their care? YES NO Does your hospital plan pay most Do they a VARIETY of the hospital benefits IN FULL? offer of benefits YES NO to help fit your needs and can you transfer membership from one group Do you have a reliable surgical - to another? medical plan to help pay the doctor?

If Your Group has Blue Cross and Blue Shield, you can check each answer "YES "... BUT- YOU SHOULD ALSO GET IN- FORMATION ABOUT THE HIGHER LEVEL BENEFIT PLANS PROVIDING EVEN GREATER PROTECTION. NOTE: All Direct Pay Members And Farm Bureau Members Are Being Notified Of The Higher Benefit Plans By Mail. Group Subscribers Are Being Notified Through Their Group Administrator.

GROUP PLANS MAY BE FORMED WHERE THERE ARE 5 OR MORE EMPLOYEES BLUE CROSS AND BLUE SHIELD 3101 Bardstown Road Louisville, Ky. 40205 Phone 452 -1511

66 I. 0 1' I S N' I I. 1. I

www.americanradiohistory.com Breckinridge Square will be at Breckinridge Lane and Watterson Expressway NEW AND EXPANDING BUSINESS

The Louisville area's largest shopping, knolls, flower gardens, fountains and in- Both manufacturing and warehousing apartment and office complex, 97 -acre side the concourse a waterfall dropping of the molding powder will be in a new Breckinridge Square, will begin rising down a wall some 40 feet high. They will 100,000-square -foot building of precast, in St. Matthews soon. The $30- million reflect Mr. Atkinson s philosophy that a prestressed concrete with concrete-block project of Indianapolis developer Warren shopping center "should be a pleasant ex- exterior walls. Enno Sauer, manager of M. Atkinson will be built at Breckinridge perience to walk through." The center the Louisville plant, said the molding Lane and Watterson Expressway near the also will generate its own electrical power. powder is currently manufactured at the landmark Lincoln Income Life Insurance Other tenants scheduled to occupy the Rohm & Haas plant at Bristol, Pa., which Company office building and the newly center include food stores, women's will continue to supply a portion of the opened GES Store. fashion shops, men's clothing stores, bank market. The shopping center portion of Breck- branches, shoe shops, drug stores, a "We acquired the Louisville facility inridge Square will be more than twice as cafeteria, a sidewalk cafe, dry cleaners, a in 1960 with the objective of being able large as any existing center in the Louis- liquor store, a travel bureau, a book store to manufacture in the Midwest for mid - ville area. It will have 1,000,000 square and numerous others. western markets," Mr. Sauer said. "We feet of leasable space in an air- condi- Mr. Atkinson has already launched have gradually added new products. This tioned, fully enclosed area. ( Recently an- another project here, the $6- million will be the sixth major product to be nounced additions to the Mall will bring Atkinson Square office complex in the manufactured at Louisville." it up to 560,000 square feet.) Largest southwest quadrant of the Watterson Ex- tenant in the new center will be L.S. pressway- Newburg Road interchange. The first laboratory in Kentucky for re- Ayres & Company, Indianapolis, which Construction has begun on a one -story, search and development in packaging has will build a 250,000 -square -foot, three - Georgian -style structure to be constructed been opened by Boone Box Company story, full -line department store. Mr. in the form of a double- barred H with an at its plant at 4400 Progress Boulevard. Atkinson said the shopping center will enclosed courtyard. Parking spaces will be President William Miller said the 3100,- contain about 65 stores, including another located in front of each office in the 000, air-conditioned laboratory will enlarge department store about the same motel -like building. able the company to test new packaging size as Ayres'. designs and materials under controlled The construction work on the huge A multi -million dollar facility for manu- conditions to determine their suitability project will take about two and one -half facturing Plexiglass molding powder will for various packaging uses. years, with opening scheduled for the be constructed by Rohm & Haas Com- The laboratory, designed by the Boone summer of 1970. Ultimately the develop- pany at its Louisville plant. The installa- Box engineering staff, houses a variety ment also is to include a 20-story office tion, scheduled for completion by March, of special devices for testing cartons: a building, a 20 -story apartment tower, a will result in increased employment and drop tester, vibration tester, compression motel and a motion picture theater. a substantial increase in the company's tester and an incline tester which simu- Dutchmans Lane will be extended from capacity to produce the molding powder, lates impact conditions in a boxcar. Breckinridge Lane to Browns Lane an acrylic plastic used to make Plexiglass Two special conditioning rooms per- through the center of the development. parts having complex shapes, such as mit testing of carton designs and materi- Unusual features of the shopping area automobile tail -light lenses, name plates als under various temperature and humidi- will be walkways winding among grassy and home -appliance parts. ty conditions. One room is kept under

S E P T E M B E R 20, 1 0 6 7 67

www.americanradiohistory.com FORT KNOX

KENTUCKY's 3 METRO MARKET 59,800 Population over 200,000 Pop. in Trade Area People Gold = $10,374 CSI /hh Tops in Kentucky - 13th in U.S.

nox WSAC Kentucky

48% AUDIENCE SHARE Boone Box Company's new $100,000 packaging research and development laboratory is the first of its kind in Kentucky and one of the few south of the According to Fort Knox ARB Radio Re- Ohio River. Discussing research projects are (from left) Earl Sowder, manager port, Mon. -Fri., 4:00 -7:00 PM, March, in of re- 1967 - More Audience Shore Than The of research and development; J. W. Svendsen, vice -president charge Next Five Radio Stations Combined. search and development and the laboratory; and William Miller, president.

LOUISVILLE BUYER NOTE ideal conditions-50 per cent humidity expansion will enlarge its present departments and provide for emphasis on Fort Knox Federal Position Creates omis- and 72 degrees Fahrenheit. The other sion on most metro buy lists. WSAC AM room permits varying temperatures over merchandise for young people. d FM only exclusive daily media buys a wide range and creating humidity up Along with the expansion of shopping in market . . . through FM does appear in Louisville newspaper logs. to 100 per cent. The laboratory was facilities at the Mall, the parking area erected by Akers Steel Buildings Con- will be doubled in size to provide 4,000 "24 K" struction Company. parking spaces. Mall Manager T. Roderick WSAC Non -Directional Boone Box Company, founded 12 years McCubbin said a motion -picture theater B. E. Cowan, Pres. ago, moved into its present plant in may be built at the shopping complex Joseph R. Cowan, Comm. Mgr. 1960. The company now also operates next year. Telephone 502 -351 -3121 FORT KNOX BROADCASTING CORP. two other plants-one in Richmond, Ind., P.O. Box 70, Fort Knox, Kentucky 40121 opened four years ago, and one in Grand Mid -Land Warehouse Company has Rapids, opened two years ago. The three begun construction of a 200,000- square- plants have 250 employees in all. foot warehouse at 8201 National Turn- pike. President Donald Cosby said the Long- brewing plans to expand the Mall new building, scheduled to be completed shopping center at Shelbyville Road and will give Mid -Land a total Give the Gourmet's Delight by January, Watterson Expressway are expected to of 735,000 square feet of modern ware- A HICKORY SMOKED get under way this fall with beginning house facilities to serve the Louisville KENTUCKY of construction of a 60,000 -square -foot area. General contractor for the new ware- COUNTRY HAM addition to the Kaufman -Straus Com- house is John Mohr & Sons, Chicago. pany store, doubling its size. In addition, For your own table, or as a gift for those ex- Linker Brothers Baking Company, tra special friends with discriminating taste, J. C. Penney Company has announced nothing could be more appreciated or com- plans to erect a 190,000 -square -foot de- which last year completed a $275,000 plimentary. These superb hams are slowly in the shopping complex, expansion, has just completed a 24,000 - smoked over fragrant hickory to seal in the partment store a sweet juices and preserve their tantalizing plus a separate auto -service unit on Sher - square -foot addition at cost of $50,000. flavor. Then they are carefully aged until burn Lane. Construction of the Penney The new annex is used as a bread - ready to cook (complete cooking recipe en- wrapping room. Conveyors bring loaves closed). store is expected to begin early in 1968 Approx. weight 141/2 lbs. and be completed by the end of the year. from ovens to the addition, where auto- $22 Delivered Anywhere in USA In addition, Rouse Corporation, owner matic machinery cools, slices and wraps l$20.60 local price) new Send check or money order to of the Mall, will add 45,000 square feet the bread. The bakery also added -packaging equipment that handles PROCTER'S of leasable space and renovate the exist- bun ing structure by adding a false mansard- 35 dozen buns a minute. type roof to obscure air -conditioning and TCI Services, Louisville distributor of heating equipment. Yale lift trucks, has constructed an ad- leMew The new Penney store, more than 21/2 dition to its facilities, bringing the parts times the size of the company's down- and service area to a total of 20,000 town store at 535 South Fourth, will square feet. New equipment has been employ 375 persons and will handle the installed, including a tire press. 18 WESTWIND ROAD chain's complete line of hard and soft goods. It will a two -story structure has LOUISVILLE, KENTUCKY 40207 be Aberdeen Apartment Corporation with provision for an 85,000- square -foot begun construction of a garden- apartment Telephone 897 -2427 expansion in the future. Kaufman's complex in the Watterson City area that

68 L O U I S V I L L E

www.americanradiohistory.com How about a little more appreciation for your state highway engineers? They're not always pictured or commended, yet the nation's state highway engineers have helped to make America envied world -wide for its vast network of modern roads. Every mile of highway you drive today re- flects the design and building talents of the state highway engineers. They bring to their job not only intensive training and experience, but a sincere sense of responsibility for the driving public's welfare. Building still greater safety, comfort and economy into highways is their continuing aim -and their success is yours, too.

Portland Cement Association, 1105 Commonwealth Bldg., Louisville, Ky. 40202

AN wyurintion to improve and extend the uses of concrete, made possible by the financial support of most competing cement manulactu -ers in the United States and Canada

S E P T E M B E R 20, 1907 69

www.americanradiohistory.com FENCES RESIDENTIAL INDUSTRIAL will comprise 144 one - and two- bedroom apartments, a swimming pool and a rec- FOR FREE ESTIMATES CALL reation center. The $1- million project at 1967 Bishop Lane is expected to be 778-7311 completed early next year. Parking space INDIANA RESIDENTS will provided. 945 -9712 for 240 cars be

2936 St. Xavier, Louisville, Ky. Construction is under way in Bluegrass SERVING NO OBLIGATION Research & Industrial Park on a 7,000 - METROPOLITAN LOUISVILLE square -foot building to house D. Clot - \YLAIN-LINK REPAIRS felter Company, distributor and in- N/ALUMI NUM LAYOUT & DESIGN stallation contractor for vinyl fabric and VRUSTIC-WOOD ORNAMENTAL IRON wood veneer wall coverings. The firm, VRED W OO D SKILLED ERECTION VßUARD-RAILS now at 102 Bauer, also distributes and installs chalk boards, tack boards and FALLS CITY FENCE COMPANY related items. Some light manufacturing and fabricating operations will be added when the company occupies its new building, expected to be completed early next year. Holiday Inn South, the Louisville-area's MINN. ST. PAUL. sixth Holiday Inn, is scheduled to open - 10 in December at the Fern Valley Road ^c (CACO. ILL. CLEVELAND. O Kentucky Turnpike interchange in the PHILADELPHIA P" Okolona area. The $1.2 million hostelry YEARS OF with 120 guest rooms is owned by John tUUISVILIL. MI.*

N. C. McGiffen. It will have a dining room, SERVICE coffee shop, cocktail lounge and private to American business meeting rooms. Mr. McGiffen was a creating envelopes, let- r terheads, and business *ATLANTA. CA. developer of the Holiday Inn Southeast

forms . "Telephone us at 451 -8431, right here and Clarksville Holiday Inn, but recently in Louisville! A Holi- *ORLANDO. ELA, disposed of his holdings. seventh B? r¡ \ HOUSTON. TEX. day Inn is under construction in down- ll town Louisville and an eighth is planned IIIIIIIÌÌÌIIGIIIIIIIIII for construction next year at the Hurst - bourne Lane -I -64 interchange.

A new architectural firm, H. Carleton has launched The presence of angles makes parallel lines Godsey Associates, been OPTICAL ILLUSION? by H. Carleton Godsey, AIA, who has appear to curve. Don't suffer from the illusion been project architect and designer for that all glasses are properly crafted. Rely Hartstern Schnell Associates the past two on Southern Optical accuracy. and one -half years. He has also worked in architectural offices in Lexington and Princeton, N.J. The new firm is located OPTICAL BLDG .640 S Ain (Midway between Broadway L Chestnut at 334 East Broadway.

oittitait MEDICAL ARTS BLDG . Parkway Eastern ST MATTHEWS. Wallace Center MEDICAL TOWERS BLDG Floyd L Gray Petrol Food Marts, founded on a new O CONTACT LENSES. 640 S dth concept in retail food marketing, has been launched by Louis Seibert, Jr. and Jack Korfhage, former executives of Food Marts. The new chain Quality since 1911 Convenient will provide service station facilities at o K. A. BARKER all stores, so that shoppers may purchase i they OS CONSTRUCTION COMPANY gasoline and oil at the same time purchase groceries. The new company is headquartered at 3715 Bardstown Road. a Louisville Asphalt Co. Mr. Seibert is president and Mr. Korfhage 1'arements & Seal coating is secretary- treasurer. The sales operations of Jones -Dabney 1710 South Floyd St. editorial saz- vloalt Industrial Division and the Celanese COMPANY Phone 636 -3411 Resins Division of Celanese Coatings 445 BAXTER AVENUE 583 -0201 Company have been moved into the

70 L O U I S V I L L E

www.americanradiohistory.com new three -story office building at 11th Klingbeil -Haddox, Columbus, now con- and Hill. Construction of the building tains 23 apartment buildings and a com- began a year ago with Laurence Bloom munity center. A recently completed Company as general contractor. A special recreation area provides tennis, basket- Ask The Whiskey feature of the building's facade are epoxy - ball and shuffleboard courts and a play- by based panels above and below the win- ground for youngsters. Julian P. Van Winkle, Jr. dows. Jones -Dabney Company, now a A four -acre area of single -family resi- President division of Celanese Coatings, pioneered dences will be constructed adjacent to Old Fitzgerald in the discovery and development of the apartment development, but no date Distillery epoxy resins. has been set for the project. The de- velopers are reserving a quarter -acre tract Louisville, Kentucky A 1,300- square -foot addition to the news- which was the site of Floyd's Station, a Established 1849 paper plant of The Voice-Jeffersonian, pioneer settlement, for possible future in Chenoweth Square, St. Matthews, is purchase by local historical groups. As proprietors of America's old- now under way. The $25,000 addition est family distillery we take will house the composing room and pro- Fusting Insurance Agency has been pride in knowing what goes into vide additional office space. Davis Con- opened by Donald T. Fusting at 3940 the making of fine Bourbon. But struction Company is the general con- Bardstown Road. The I hasten to add, there are some agency represents things we don't exactly know. tractor for the addition, scheduled to be Employers Casualty Company and Central And never will. completed before the end of the year. The National Insurance Company. Mr. Fust - I believe the classic remark concrete block structure will be faced ing has been manager of the Jim Cooke on the subject belongs to my with brick. Insurance Agency the past eight years. father. One day he was conducting A $1.9- million construction project to A combination of Italian cuisine, honky - a young man through our ware- add 128 apartments has been launched tonk music houses, where hundreds of bar- by and the atmosphere of an rels of whiskey rested in open Jamestown of St. Matthews, with English pub wrapped up in one package ricks, aging in the mild Ken- construction expected to be completed by is the hallmark of a new chain of pizza tucky air. Seeking enlighten- mid -1968. The apartment complex, to be establishments moving into the Louisville ment on the whole process, the of Georgian design with gas lights at area. The first Shakey's Pizza Parlor visitor inquired as to what went on in a whiskey barrel. street intersections, will consist of 14 two- has been opened at 7611 Dixie High- "That I can'tsay" Dad replied. story townhouse structures and one con- way in Pleasure Ridge Park. Live honky - "I've never been inside one." ventional three -story apartment building. tonk piano and banjo music and 21 va- Now the fact is that we use The Jamestown development, owned by rieties of pizza are offered. the stoutest barrels of any dis- tiller. They are made only for OLD FITZGERALD and so marked by the cooper. Thicker staves. Heavier in weight. All new oak, freshly charred. Inside these mighty oaken casks every drop of OLD Frrz attains its mellow maturity. Our Prime Straight, for example, so- journs a full 8 years -an unprec- edented stay for Bourbon bottled at a mild 86.8 proof. But the secret of what happens there stays in the barrel. The lazy workings of time, wood and weather on the whiskey are mysteries to which no man can claim the key. Best advice I can give is: ask the whiskey. Taste our Bourbon carefully and critically. You'll savor all we've learned in 118 years of Bourbon making, all there is to know about genuine Sour Mash flavor. OLD FITZGERALD, whether Original Bonded or Prime Straight, is the most expensively made Bourbon in Kentucky .. . and probably in the world . . . as documented by Kentucky distilling records. Your first taste will prove it's Construction has begun on this 10- story, $3.5 million medical office building also the most enjoyable to drink. at Floyd and Liberty, with completion expected in late 1968 or early 1969. Archi- Kentucky Straight Bourbon tect Jasper D. Ward's design calls for precast, prestressed concrete framing and 100 Proof or Prime Straight 86.8 tinted window glass. A three -level parking garcge with space for 350 cars will be Made in U.S.A. erected at the right. Realtor Harold Rosen is leasing agent for the office tower.

S E P T E M B E R 2 11 , I 9 6 7 71

www.americanradiohistory.com St. James Art Fair is Set ,Sept. 30 -Oct. 1 The annual St. James Court Art Fair, Malcolm Bird, president of the St. James fast becoming an event of regional in- Court Association which sponsors the terest, will be held Saturday and Sunday, show, said that if the event is rained out, Sept. 30 and Oct. 1. Work by local it will be held the following weekend. artists will be displayed for sale in the A tour of renovated houses in adjacent open -air show on the St. James Court Belgravia Court West will be held in mall; parking in nearby Central Park. conjunction with the art fair. An admis- Food items and flea -market type sion fee of 50 cents will be charged for material will also be offered for sale and each house on the tour. Proceeds from NEW MEMBERS jazz and folk -song groups will provide the art fair and the open house tour will entertainment during the two -day show. be used for neighborhood improvements. AAMCO Transmissions, Inc. William Cobb, Pres. 4800 Dixie Hwy. 40216

Alex L. Alpers, Dist. Sales Mgr. American Airlines Starks Bldg. 40202 Best of Kentucky, Inc. John H. Best, Pres. May 1500 Arlington Ave. 40206 Stanley Brandt, Gen. Production Supt. E. I. duPont de Nemours & Co., Inc. Camp Ground Rd. 40211 one of our C/M Personnel Consultants J. D. Baker, Vice -Pres. & Gen. Mgr. Commonwealth Bldg. 40202 shop lifters Credit Protectors, Inc. Charles Burge, Exec. Vice -Pres. 1589 Bardstown Rd. 40205 Dixie Baking Co. call on you? Stanley Rubin, Mgr. 1406 W. Broadway 40203 Givens Catering Service Carl Jackson, Mgr. Have you taken a hard look 1325 W. Madison St. 40203 Treas. at your "shop" lately? Do the Ernest Grayson, Jefferson County Board of Education 3332 Newburg Rd. 40218 reception areas and executive Hennis Freight Lines, Inc. offices still reflect the firm's best image, Donald Lowry, Terminal Mgr. 3433 Seventh St. Rd. 40216 or has time taken a subtle toll? Don't Louis F. Hoeck, Jr. wait until visitors start noticing -let us Jones, Rowland, Nale, Mattingly & Cox 2915 White Plains Rd. 40218 of a fresh new decor. give your place the lift Jan -Pak Inc. Gordon D. Hinton, Gen. Mgr. Make an appointment for one of our 11011/2 W. Oak St. 40210 professional decorators to call without Management Recruiters of Louisville Howard J. Markus, Mgr. -Owner obligation. They're shop lifters par excellence. 433 Starks Bldg. 40202 Warren C. Morse Merrill Lynch Pierce Fenner & Smith, Inc. 425 S. Fifth St. 40202 Phillip O. Pegg, Mgr. Systems Design & Data Processing Fawcett- Haynes Printing Corp. HUBBUCH BROS.TET 1100 W. Broadway 40201 A. D. Porter & Sons, Inc., Funeral Home Woodford R. Porter, Pres. &WELL EN DORF FISE 1300 W. Chestnut St. 40203 Hasty W. Riddle, Exec. Vice -Pres. FURNISHINGS, ACCESSORIES RESIDENTIAL, COMMERCIAL DECORATING 642 SOUTH 4TH Kentucky Hospital Association Suite 342, Kentucky Hotel 40202 STREET 582 -2695 FREE PARKING AT VIC'S 5TH STREET LOT OR ANY PARK & SHOP LOT Jimmie Wallace Commercial Photographer Jimmie Wallace r 131 W. Main St. 40202

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www.americanradiohistory.com 011111111111101101111611111111 CHAMBER ACTION

NINE NAMES have been presented to Committee, Chamber directors on Sept. sions of the Chamber -Douglas D. Cor- the Chamber Board of Directors as 14 endorsed the use of industrial revenue nette and T. Ballard Morton, Jr.- report- candidates for election to nine positions bonds providing "that the recipient firm ed to the Board of Directors Sept. 14 on on the Board. of an industrial revenue bond issue agrees the 1967 work of the committees in Their names were presented by a to make payments equal to and in lieu of their areas. Chairmen of their committees Nominating Committee composed of the at least local school taxes, and provided had reported to the officers in July. six most recent past presidents -J. Ed the issuance of such bonds does not create McConnell, Henry V. Heuser, William for the recipient an unfair advantage over ADMINISTRATIVE SECRETARY Lewis B. Kerberg has F. Lucas, L. Eugene Johnson, Henning a competing local firm." been appointed to the new statewide Hilliard and Boyce F. Martin. The Board also emphasized, "This res- Committee for Improv- ing the Legislative Process. The Kentucky In accordance with the new By -Laws olution does not endorse this type of Government Council is setting up the of the Chamber, to insure the widest financing as a matter of principle or group to study and make recommenda- representation of membership categories theory." tions on more efficient operation of the and to minimize making the election of SIXTY -FIVE Fort Knox couples will State Legislature. The Chamber spear- the policy -making body a "popularity con- be the guests of 65 Louisville couples headed the campaign to stir up interest test," the committee will in future present Saturday evening, Sept. 30, for an "aloha" in the program, sponsoring a luncheon in a single slate. The By -Laws also provide cruise aboard the Belle of Louisville. June at which the Kentucky Govern- for nomination by petition from the The event will be the fifth renewal of ment Council agreed to take on the state- membership. Any 25 members in good the Military Affairs Committee's "Oper- wide effort. Both gubernatorial candidates standing may file a petition to nominate ation Couple -to- Couple." The committee have endorsed the idea. a candidate. Deadline for petition nomi- reports that Hawaiian attire will be worn; nations is 5 Sept. p.m. 29. One petition American and United airlines are flying THE SECOND industrial team trip has already been received. in fresh orchid leis from Hawaii. of the Chamber's Industrial Development The committee's slate: Committee will "blitz" industry in Chi- Raymond E. Bisha, vice -president for OFFICERS IN CHARGE of the Busi- cago for four days next week, Sept. 25- operations, Louisville & Nashville Rail- ness- Government Relations and Orga- 28. Two -man teams from the Louisville, road Company. nization & Community Relations divi- New Albany and Jeffersontown chambers Dann C. Byck, Jr., president, Byck Brothers & Company. Gordon Dabney, president, Standard Foods. Edward L. Diener, general manager, Sears, Roebuck & Company. Joseph A. Gammon, president, Louis- ville Taxicab & Transfer Company. H. Charles Grawemeyer, chairman of the board, Reliance Universal. Robert L. Holloway, owner, Middle- town Manor Motor Court. Dr. George A. Sehlinger, physician. John W. Van Vactor, plant manager, Ford Motor Company. The election ballot which all members will receive will list all nominees in alphabetical order.

THE CHAMBER has established a policy of endorsement of industrial revenue bond issues by the County or The Ray C. Sharpe family of Scott County, winner of the Chamber's 1967 Blue municipalities within the county "when Ribbon Farm Family Award, attended the State Fair en masse. Displaying a reasonable and necessary." On recommen- champion Shorthorn are (from left) James, 15; Mr. Sharpe; Janice, 13; John, 11; dation of the Industrial Development Mrs. Sharpe holding Joseph, 2; and Jeanine, 9.

' S E P T E M B E R Y 0. 1 9 6 7 73

www.americanradiohistory.com Targeting Chicago companies for indus- Moving toward area -wide coordination of industrial development efforts, the trial sales calls are William L. Short, Chamber's Industrial Development Committee met in August with its counterparts left, and Wayland McDowell, co -cap- in New Albany and Jeffersonville and toured possible industrial sites in Floyd tains for the Louisville Industrial team and Clark counties. Checking Floyd County sites are, from left, Wayland Mc- trip to the Windy City Sept. 25 -28. The Dowell, K &I Railroad; James K. Tully, Hammer- Greene -Siler, economic consult- Louisville team will call on some 40 ants; E. G. Samuel, Bruce Hoblitzell Company; Charles Phillips, president of the Chicago industrial prospects. The first New Albany Industrial Foundation, William L. Short, Louisville Chamber industrial team trip was to New York in April. development director; and Eugene Plock, Kentucky Department of Commerce. will call on some 40 companies in the PRESIDENT John H. Hardwick and WELCOME BEAKFAST for New- Chicago area with which the Chamber Chairman Dillman A. Rash have com- comers next Wednesday, Sept. 27. Cof- has had contact or which are believed pleted the roster of the Chamber's new fee hour 7:30 a.m., breakfast at 8. This ready to expand. Arrangements and sales - Committee on the Center for the Per- will be the first breakfast in the new call appointments are being made by forming Arts, which will work with other Skye Terrace on the fourth floor of the William L. Short, industrial development community groups on development of a Churchill Downs Clubhouse. Use the director. He and Wayland McDowell center for theatre, music, opera, ballet and Clubhouse parking lot; ushers will direct of K &I Railroad will be co- captains for community events. you to the special elevator. the trip. Members are Richard J. Baker, Kauf- Chairman William R. Caskey will pre- In addition to Mr. Short and Mr. man-Straus Company; Alex G. Booth, side. Churchill Downs, Chamber, City McDowell, the Louisville team will in- attorney; Dann C. Byck, Jr., Byck's; and County officials will greet the New- clude Arthur D. Mattingly, Louisville Gas John V. Collis, retired, Watson B. Dab- comers, who will be introduced by TV & Electric Company; James H. Ewing, ney, Hilliard- Lyons; Craig P. Hazelet, personalities. First National Lincoln Bank; Paul R. Hazelet & Erdal; C. E. Hubbuch, Hub - Hadley, American Commercial Lines; G. buch in Kentucky; D. Irving Long, Fourth LABOR LAW REFORM was the sub- Whitworth Howard III, City-County Eco- Avenue Amusement Company; B. Hud- ject of a Sept. 19 workshop in Indi- nomic Progress Commission; Walter Har- son Milner, Louisville Gas & Electric anapolis attended by members of the ney, Louisville & Nashville Railroad; Company; T. Ballard Morton, Jr., WAVE; Labor Legislation Subcommittee of the Eugene V. Plock, Kentucky Port & River Henry Y. Offutt, retired; Hanford Smith, Congressional Action Committee. Other Development Commission; A. Neil York, Rodes -Rapier Company; Franklin F. chambers throughout the Midwest took New Albany Chamber of Commerce; J. Starks, Jr., Starks Building Company; and part. U.S. Chamber specialists and Mid- Frank Young, Southern Railway System; James Thompson, Old South Life Insur- western business leaders conducted the and William A. Edie, Jeffersontown ance Company. Stanley R. Bowling is program, held to mobilize grass-roots Chamber of Commerce. staff secretary. support for labor law reform. Discussion Joining them in Chicago will be James included proposals for an overhaul of the B. Stock, industrial development repre- 'PROJECT TRANSITION; through National Labor Relations Board. sentative for Illinois Central Railroad, and which the Defense Department trains The Congressional Action Committee Leo Koester, manager of the Chicago of- unskilled servicemen for civilian jobs, and members of the Chamber Board have fice of the Kentucky Department of will be explained to the Chamber's Edu- held two of four planned meetings with Commerce. cation and Industrial Relations commit- Kentucky's senators and Third and Fourth The Louisvillians will be armed with tees at an Oct. 10 meeting. Lt. Col. J. P. District representatives. Informal meet- industrial development sales tools includ- Coonan, executive officer of the office ings have been held with Sen. Thurston ing The Louisville Fact File. of the deputy chief of staff for personnel, B. Morton and Rep. William O. Cowger The first Louisville team trip in April who heids the project, will be the to discuss a wide range of Congressional called on 45 New York companies. speaker. issues.

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www.americanradiohistory.com THE TWENTY- SECOND Governor's Chamber from Chicago, where he had Tour, sponsored by the Kentucky Cham- been midwest sales manager for Hotel ber of Commerce, is set for Sept. 26-28. Corporation of America. He had also It begins in Louisville and takes in Lex- been in convention posts with the Edge- ington, Winchester, Salyersville, Paints - water Beach Hotel and the Shine Hotels ville, Prestonsburg, Pikeville, Elkhorn chain. Before going to Chicago, he was City, Breaks Interstate Park, Shelby Gap, with the Kentucky Fair & Exposition Whitesburg, Hazard, Beattyville and Rich- Center here from 1956 to 1958 as con- MURPHY mond. troller and later sales manager. Executive Vice -President Charles F. ELEVATORS Herd will represent the Louisville Cham- SEVERAL MEMBERS of the Cham- ber. ber's Air Pollution Committee and Com- and SERVICES mittee Secretary William L. Short will DAVID B. HUMPHREY, manager of attend a one -day seminar on proper com- PASSENGER the Convention Bureau of the Louisville bustion of fossil fuels to be held at Frank- Chamber since De- fort Oct. 3. The seminar, sponsored by the FREIGHT cember 1961, has re- State Air Pollution Control Commission, RESIDENCE signed and this week will be devoted to correct methods of DUMBWAITERS joined the staff firing various types of boilers and other of LIFTS "Globe Hoist' the Convention & fuel -using devices so as to keep smoke Tourist Board and soot at a minimum. Others interested of INSPECTION SERVICE, Greater St. Louis in attending the seminar should contact as FULL MAINTENANCE assistant manager. Mr. Short at the Chamber, 582 -2421. AND REPAIRS ON ALL The Board, which TWO MORE SESSIONS remain in the MAKE ELEVATORS conducts the St. Louis the series of three fall workshops on the convention solicita- David B. Humphrey theme "Can Local Government Survive ?" ticin and service effort, is an independent A r e a C o d e 5 0 2 5 8 7 .1 2 2 5 Tuesday, 7:30 p.m., Sept. 26 and Oct. 10 agency supported by business members sessions will be held in the Lincoln Room and a new 2 per cent hotel room tax, The MURPHY South, UL University Center. For infor- Mr. Humphrey said. ELEVATOR CO. It has a staff of about INC O.POIN TED 10. mation contact Stanley R. Bowling, area development director. 128 E. MAIN ST. - LOUISVILLE, KY. 40202 "Mr. Humphrey has done an outstanding job for Louisville's convention in- CHAMBER REPRESENTATIVES on dustry," Executive Vice -President Charles two community boards have been ap- F. Herd said, "and we hate to see him pointed. Wilbur R. Williamson, retired leave." as partner -in- charge of the local Ernst & "Since he became convention manager, Ernst office, has been reappointed to a attendance at Louisville conventions has three -year term as the Chamber repre- climbed from 160,940 in 1962 to 235,- sentative on the Community Action Corn - 491 in 1966, and expenditures by dele- LEASE mission. He is now an Ernst & Ernst gates grew from $19 million to more than consultant. New member of the Art $321/2 million." Center Association board is Robert F. FROM SPECIALISTS ! The Chamber executive said no suc- Grimes, commercial artist, art director for cessor has been chosen, but a nationwide the Magazine. QUALITY LEASING search for a new manager is under way. of Kentucky, Inc. "Convention business is important not Thomas K. Mitchell, Gen. Mgr. only to the entire Louisville economy, but also to the community's national reputation. Delegates who attend and en- Jefferson Community College will joy meetings here become salesmen for begin offering evening classes next Louisville, helping to tell our area's excit- month, even though renovation of the ing story all across the country," Herd former Louisville Presbyterian Seminary said. at First and Broadway won't be com- "The potential for additional growth pleted until early next year. The classes Quality of the convention industry here is out- will be held in Is OUR MOST the former University of IMPORTANT standing. Louisville's magnificent conven- Kentucky School of Pharmacy building .,PRODUCT tion and exposition facilities, key central at First and Chestnut and will include location, and good transportation network courses in grammar, creative writing, make this city one of the nation's prime business skills and similar subjects. Regu- convention centers. The Louisville Cham- lar classes will begin in January in the ber is determined to continue the excel- renovated seminary building. Construc- : WHERE SATISFACTION IS ALWAYS GUARANTEED lent growth record established in a 10 recent tion of -story classroom building im- AIR CONDITIONING-HEATING years." mediately north of the seminary structure BERRY BLVD. 8. POWELL AVE. 366 -6164 Dave Humphrey, 45, came to the is slated to begin next spring.

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www.americanradiohistory.com BUSINESS SPOTLIGHT

International Harvester Company has Jeffboat also has under construcnun company. The new coating was developed announced plans for installation of a seven special barges using large amounts by Darrell D. Hicks, a research associate major industrial liquid -waste control sys- of stainless steel for cargo tanks to carry in the Polymer Research Laboratory. tem at the Louisville Works. The $600,- raw chemical compounds. Departing from The patent describes the epoxy -sili- 000 installation will eliminate all process- the usual design of drop -in cylindrical cone composition that can be used to ing waste now being discharged into liners, Jeffboat s designers made the produce paints, coatings, lubricants, stabi- Northern Ditch. The new system will in- tanks an integral part of the barge lizers and softening agents and in various clude a series of waste collection units design, contributing to the structural industrial applications. throughout the plant, which will discharge strength of the units. Each of the cargo O &L Stores, a Louisville-based variety into a 30,000 -gallon reservoir. tanks is fabricated from about 240 tons store chain, plans to open its 10th store Waste oils from the process will be of stainless steel. in November in Danville. The 10,000 - salvaged for reuse, solid material will be square -foot is removed for disposal and the remaining Eastern Air Lines inaugurated a morning building now under construction to the company's specifications. clear water will be used again in cooling jet flight from Louisville to Washington towers or discharged into the storm sewer this month, replacing a schedule operated All the stores in the chain are located in Kentucky. system of the Metropolitan Sewer District. with turbo -prop equipment. Louisville District Sales Manager George W. Web- Two suburban newspapers, The Jefferson Two diminutive 760- horsepower diesel ber said the jet reduces flying time be- Reporter and The Voice -Jeffersonian, towboats built by Jeffboat for Gulf tween Louisville and Washington by 23 were among top award winners in the Atlantic Towing Corporation have been minutes. The new Flight 508 departs 1967 Production Contest sponsored by the delivered to their home port of Jackson- Standiford Field at 9:20 a.m. daily, ar- Kentucky Press Association. ville, where they will be used in towing riving at Washington's National Airport The Voice-Jeffersonian carried off the operations on the Cape Fear River and at 10:33 a.m. The flight continues to greatest number of individual awards in the Atlantic Intracoastal Waterway. The Philadelphia, arriving there at 12:52 p.m. the KPA competition -three first place, two vessels, Mr. Chips and Mrs. Chips, A new westbound jet schedule departs four second place and one fourth place have elevated pilot houses to provide - Washington at 5:35 p.m., arriving in to win the Sweepstakes Award. The Jef- visibility when towing high barges. Dur- Louisville at 6:43 p.m. ferson Reporter was named Kentucky's ing the past 15 months, Jeffboat has con- best all -around weekly newspaper in the structed four other boats of this class A new type of epoxy coating containing top circulation class. and is now constructing another for stock. silicone, developed in the Louisville re- Each boat provides quarters for six crew search laboratories of Celanese Coatings Delta Air Lines has inaugurated a new members. Company, has been patented by the daily service to Detroit, leaving Standi- ford Field at 10:34 a.m. and arriving in Detroit at 12:29 p.m. The new Flight 542 replaces Flight 742, which left Louis- ville at 11:23 a.m., using propeller- driven equipment. Delta District Sales Manager Paul J. Riordan said the jet service cuts 29 minutes from the previous schedule. Southern Tank Lines, an affiliate of Louisville -based National Industries, has acquired T. I. McCormack Trucking Com- pany, New Jersey -based carrier operating between Baltimore and New England points. Approval is being sought from the Interstate Commerce Commission to merge McCormack into Southern, placing it among the 20 top liquid and dry-bulk tank haulers in the U.S. Mr. Chips and Mrs. Chips, a pair of identical 760 -horsepower towboats built by Jeffboat, went through their tryout paces on the Ohio River here. They have National Industries has also acquired since been delivered to their owner, General Atlantic Towing Corporation, Jack- control of Computer Research, a Pitts- sonville. burgh data- processing organization, and

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www.americanradiohistory.com Columbus Stove Company, Columbus, a firm is headquartered on Dutchmans time elapsed between the writing and leading producer of medium- priced elec- Lane. Norman Morton is general man- confirmation of orders, and also handle tric and gas ranges. Stanley Yarmuth, ager. Walston's entire bookkeeping system. National Industries' president, said the jet flight from Louisville three companies were acquired for more Customers' orders from Walston & A new morning offices South Fifth are to Los Angeles with stops at Memphis than $8 million in a cash transaction. Company at 321 National Industries recently disposed of now flashing directly to the trading floors and Dallas has been inaugurated by Airlines. Flight 247 leaves its interests in a railroad and several in- of major stock and commodity exchanges. American surance companies. The carriers are two IBM computers at Standiford Field daily at 9:20 a.m., ar- the firm's Wall Street headquarters, which riving in Memphis at 10:18, Dallas at Brown -Forman Distillers Corporation convey teletyped data from Louisville and 11:56 and Los Angeles at 1:15 p.m. The has announced formation of a new Joseph 97 other Walston branches. The new new flight augments American's evening Garneau Company, through merger of System/360 computers cut in half the jet service to Los Angeles. District Sales the recently acquired Quality Importers with Brown -Forman's Bols Division and Garneau Import Division. The resulting combination is one of the largest import companies in the import business. Head- ing the new company is Byron G. Tosi, who joined Brown -Forman in January after many years in the liquor import field. Carlin -Black Company, with offices in Louisville and Columbus, has been formed by the merger of two business consulting firms: Associated Consultants, Louisville, and Carlin & Carlin, Columbus. Forrest E. Black, Jr., Louisville, is president of the new firm, and Oscar E. Carlin, Colum- bus, is chairman of the board. The corn - pany provides actuarial services and employee- benefit consulting services. National Distillers Products Corpora- tion received the Gold Medal for Excel- lence for its Old Taylor Bourbon displayed at the 1967 Kentucky State Fair. The medal, presented by Gov. Edward T. Breathitt, was the only one presented in ARE YOU PUTTING UP the alcoholic beverage industry. The Tube Turns Division of Chemetron YOUR BEST FRONT? Corporation was one of 20 suppliers cited last month by the U.S. Navy for outstanding service in connection with the This time of year, there's nothing better to get construction of the 41 -ship Polaris nuclear that old nemesis (that run down look) off the prem- submarine fleet. Tube Turns supplied ises than an expert paint job. most of the welding fittings, flanges, and special components used in the sub- Think about your business appearance -it's im- marines. portant to you. Acquisition of Ramus Trucking Line, Cleveland, has extended the route of Contact a Member of the Louisville Chapter Dohrn Transfer Company eastward to PAINTING DECORATING Boston. Dohrn has a Louisville terminal CONTRACTORS PAINTING AND DECORATING at 1947 South 16th, and is headquartered of AMERICA \411r% CONTRACTORS OF AMERICA in Rock Island, Ill. It previously operated MEMBERSHIP only in the Midwest. F. A. Schmitt d Sons Harold C. Ackerman & Son Ben H. Paslick 8 Son H. F. Steilberg Co., Inc. Carl W. Kimmel Co. James E. Patterson The Strassel Company Rental Equipment Service Company, Vernon Maas Payne 8 Hager, Inc. which leases building tools and ma- Irvin H. Whitehouse 8 Sons PARTICIPATING ASSOCIATE MEMBERS name of RESCO, chines under the trade Blato Paint Co. The Glidden Company Pittsburgh Plate Glass Co. has opened a new 10,000-square -foot Celanese Coatings Co. Kurfees Paint Co. Porter Paint Co. plant in Indianapolis, on a four-acre site DeHart Paint It Varnish Co. Laminating Services, Inc. Sherwin- Williams Point Co. Edward H. Marcus Paint Co., Inc near I -465 and I -74. The Louisville -based

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www.americanradiohistory.com Manager Alex Alpers said both flights provide close connections to all points in California and to Honolulu. Rodes- Rapier Company, men's clothing Bank of retailer, has created an Advertising De- partment to handle all special promotions Louisville and advertising in all media. George Wal- lace, formerly advertising director for Building Rhodes- Burford House Furnishing Com- pany, furniture dealer, heads the new Broadway department. Rodes- Rapier advertising was at Fifth formerly handled by an agency. American Air Filter Company has been awarded two Department of Defense con- tracts totaling more than $2 million, for A downtown address / Convenient to the Federal Office Build- production of portable floodlight sets to ing and post office, 4 blocks from Court House, and other be used by the Air Force and develop- principal downtown office buildings / High speed elevators ment of inflatable shelter and support equipment for Army to serve all floors / Spacious entrance lobby / Modern lobby field troops. for each floor / Soundproof walls between tenant spaces A new plant for the production of cumene, an intermediate chemical used "TOP O' LOUISVILLE RESTAURANT" to make acetone and phenol, will be Leasing Agents: opened by Ashland Oil & Refining Company at its Catlettsburg refinery Co. next year. First of its kind in the Mid- Robert Adelberg west, the plant will have a production REALTORS volume of 300 million pounds annually. 425 South Fifth Street 583 -1651 The Inter -Market Association of Ad- vertising Agencies, a new organization whose purpose is "collectively to elevate advertising standards and practices, and individually to help one another," held its charter meeting in Chicago late last month. The association hopes to have members in every significant North American market, and has already re- Anal Riaaen Wkq ceived inquiries from more than 30 advertising agencies throughout the coun- Wuest Screw Machine Products Perform try. Jack M. Doyle, president of Jack M. Doyle Advertising, Louisville, was Efficiently... Economically elected vice -president and named membership chairman the organization. Visual Optical Comparators assure ultimate of accuracy. Add this quality -control to over

one -half century of precision craftsmanship . . . Results provide added product profits. Marketing Session

MACHINE CAPACITIES: To Be Held Oct. 31 Turret Lathe up to 21/2" Diameter Automatic Screw Machine up to 3" Diameter The annual Autumn Marketing Confer- Centerless Grinding up to 3" Diameter ence sponsored by the Louisville Chapter of the American Marketing Association Call or Write Today is set for Oct. 31 at the Sheraton Hotel. CALL 634 -8325 Registration fee for the all -day confer- 934 WEST HILL STREET ence, which will concentrate on the P. O. BOX 8247 theme of profiting from changes in the BROTHERS LOUISVILLE, KY. 40208 S N«OR F O4 A15D market place, is $15, including luncheon. Advance registrations are being handled by David Halpern of Market Research Associates, 1469 South Fourth. The conference will begin at 8:30 a.m. and close at 4:30 p.m.

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PERSONALITIES

Innes W. Dobbins, Jr., president of Highway branch. Succeeding him at Fern Liberty National Bank & Trust Company, Creek is Charles M. Brooks, who has has been named to the additional post of been assistant manager at the Buechel chief executive officer, following the re- branch. Mr. Kirby joined the bank in tirement this month of Wilber C. Fisher. 1957 and has been manager at Fern Mr. Fisher, who has been with the bank Creek since 1964. 44 years, will remain chairman of the board but will not be active in daily Dr. Philip Davidson is stepping down management. as president of the University of Louis- ville and will leave early next year for Bangkok, Thailand, as adviser in higher Peyton Hoge, III William Street education for the Ford Foundation. Dr. Davidson became UL president in 1951, In a reorganization of advertising and coming to Louisville from Nashville, promotion functions by Brown -Forman where he was dean of the Graduate School Distillers Corporation, Vice -President at Vanderbilt University. In announcing Peyton Hoge, III his retirement, Dr. Davidson said that he has been named di- had felt for some time that "as the Uni- rector of advertising versity enters a new phase, new leader for Brown -Forman ship will be needed and it is an appropri- whiskeys; William Innes Dobbins Wilber Fisher ate time to bring to a close my career M. Street has been Mr. Dobbins joined Liberty National here." He has been active in cultural named director of in 1933 as an assistant vice- president. He and civic affairs, including three terms advertising for was executive vice-president when he was as a director of the Louisville Chamber Joseph Garneau elected president last January to succeed of Commerce. During his tenure at UL, Company, the im- Mr. Fisher, who was elected board chair- the annual operating budget has increased R. A. McMullen port subsidiary; and man. Mr. Dobbins was for many years fivefold to $21 million, 16 new buildings the new post of national advertising and in charge of the bank's Mortgage Loan have been erected and enrollment has promotion director has been assumed by Department and is active in community soared. Executive Vice-President Wood- Ralph A. McMullen. Another new post, civic and business affairs. He is a director row M. Strickler will serve as acting director of advertising administrative of the Louisville Chamber of Commerce. president until a new president is named. services, is being filled by John L. Smart. Mr. Fisher joined the bank in 1923 as Mr. Hoge joined Brown -Forman in 1940, a note teller and became assistant trust became advertising director in 1957 and officer in 1926 when the Trust Depart- was elected a vice -president in 1960. His ment was established. He became head previous responsibilities were primarily of the department in 1939 and was in print media and outdoor advertising. elected president early in 1964. Mr. Street comes to his new post from Oertel Brewing Company, where he was James G. Schlensker has been appointed assistant sales and advertising manager. to the new post of engineering specialist Mr. McMullen joined the company in for crushing equipment by Kentucky Ma- 1949 as a sales representative and has chinery Company. Lawrence W. Parker Dr. Davidson Walter Lamb most recently been regional advertising and Malcolm E. Taylor have joined the and promotion manager in St. Louis. Mr. construction equipment distributor as Walter W. Lamb has been appoint- Smart joined the company in 1957. sales representatives. Mr. Schlensker had ed representative for General Electric been supervisor of design and construc- computers in the metropolitan Louisville Paul L. Sherman, formerly vice- presi- tion with the Industrial Chemical Divi- area. He will be in charge of both sales dent, has been elected president of Diehl sion of Hooker Chemical Corporation. and applications of computers, with head- Pump & Supply Company. He succeeds quarters in the Nolan Building, 2100 Robert B. Diehl, who has become chair- B. J. Kirby, assistant cashier and man- Gardiner Lane. Mr. Lamb has been with man of the board. The company, which ager of the Fern Creek branch of Citizens G -E since 1961 in technical and market- drills wells and services them for in- Fidelity Bank & Trust Company, has been ing aspects of electronic and major ap- dustrial, municipal and commercial cus- promoted to manager of the Preston pliance products. tomers, was founded by Mr. Diehl in

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www.americanradiohistory.com 1941. Mr. Sherman has been associated C. M. Buechler has been appointed vice - and was most recently manager of market- with the company since 1948. president and sales manager for General ing administration for the Resins Divi- Shoelace Company. He had been with sion. J. Bradshaw has been elected presi- Division of Chemetron Oval the Tube Turns New executive director of the Louisville dent of American Mosaic & Tile Com- Corporation as manager of new product & Jefferson County Planning Commis- pany, succeeding the late Harry G. planning. sion is Joe C. Williams, Jr., who suc- Talamini. The company, founded in ceeds Ernest M. Hampton. Mr. Wil- 1905, installs tile, terrazzo, marble and liams has been director of the Community mosaic designs. Mr. Bradshaw will also Plan Division of the Metropolitan Plan- continue as president of Peter -Burghard ning Commission of Nashville & David- Marble Company. son County. He will be the first profes- Robin Garr, former vice -president and sional planner to hold the post in more sales manager of Shippers Supply Com- than 20 years. Mr. Hampton, a business- pany, has been appointed contract pro- man, served as a member of the com- curement and public relations representa- mission before becoming executive direc- tive for the Sheltered Workshop & Oc- tor in 1964. C. M. Buechler George Falk cupational Training Center, operated by Rodney M. Smith has succeeded his George W. Falk, formerly with Stand- the Council for Retarded Children of father, Walter M. Smith, as president ard Packaging Corporation, has been ap- Jefferson County. of Ohio Valley International Commerce pointed general production manager for (OVIC) , a combination export firm. The Ron Statzer has been named news direc- the Automotive, Industrial & Marine and elder Smith, who founded OVIC in 1964, tor of WAKY Radio, succeeding Bob the Resins divisions of Celanese Coatings is also traffic manager for Girdler Cor- Watson, who has been appointed as- Company. He will make his headquarters poration. The new president has been assistant news director of WIL Radio, St. in Louisville and will be responsible for sociated with the U.S. Coast & Geodetic Louis. The St. Louis station was recently production at plants here and in Newark, Survey. purchased by Lin Broadcasting Corpora- Detroit, San Francisco, Riverside, Calif., tion, which owns WAKY. During Mr. and Belvidere, N.J. International Harvester Company is trans- Watson's directorship, WAKY won four Celanese Coatings has also named ferring supervisory personnel from the national and three state awards for news Neal J. Walter manager of personnel Rock Island plant to Louisville as part of coverage. Mr. Statzer has been a WAKY administration. He has been with the the closing of the Rock Island foundry news editor the past year. company and its predecessors since 1955 and expansion of the foundry here.

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www.americanradiohistory.com Among those transferred are Donald J. and equipment of Louisville -area hospitals McWhirter, general foreman of the mill to avoid needless duplication. Mr. Hoff- room; George F. Brown and Donald J. man served as president of the Hospital Eddy, both section supervisors in the mill Conference of Metropolitan Louisville in room; Ronald J. Brennan, section super- 1963 -64. visor, core room; and Michael K. Curtis, Caudill Seed & Warehouse Company has section supervisor, melting. 129 St. Matthews Ave. appointed M. J. Hart as manager of its Brownsboro Road Shopping Center John E. Head has been named auditor Seed Division. Mr. Hart is a member of 8 Mile Shopping Center of Belknap Hardware & Manufacturing the Governor's Commission on Agricul- Middletown Plaza Shopping Center Company, succeeding L. E. Dentinger, ture, and was formerly vice -president of 811 Washington St., Shelbyville, Ky. the Louisville who has retired after 50 years with the Seed Company. (/eaiu[u Cleaning company. Mr. Head joined Belknap in 1947 and has been assistant auditor since 1949. Mr. Dentinger had been auditor since 1932 and was elected a director in 1953. In another personnel change, C. P. Wagner, assistant buyer for De- partment Six, has been advanced to buyer. He succeeds Neville Noffsinger, who resigned because of ill health. Mr. Wagner has been with Belknap since 1935. He is succeeded as assistant buyer by Donald M. J. Hart Louise Craigie Roberts. Allpest Chemical co., Inc. Mrs. Louise Craigie is the new manager 637 -7686 of the Ray Harm Gallery, a subsidiary of Standard Printing & Office Supply Company, and will be in charge of dis- FOR tribution of the Kentucky artist's prints to retail outlets. She formerly directed OFFICE the Personnel Exchange, located in the GIRLS Marion E. Taylor Building. OFFICE Terry L. Thomas has joined the Louis- MEN ville office of Standard Register Corn - Call John Head James Riff. pany as a sales representative. He joined the business forms company a year ago 583 -4496 Jim Booher Chevrolet has appointed and has completed special field training Riffe as of James R. director commercial and sales training at the company's home Swisher PERSONNEL SERVICES leasing for cars and trucks. He comes to office in Dayton. Louisville's Finest Temporary Help Service Louisville from Cincinnati where he had been in the Public Relations Department John T. Wiley, who was general com- of the Cincinnati & Suburban Telephone mercial supervisor for Southern Bell Tele- Company. phone & Telegraph Company here until 1965, has been appointed assistant vice - Paul J. Bertke has been appointed man- president of the company in Atlanta. He ager of the Louisville sales and service of- was transferred there as general market- fice of Pitney-Bowes, succeeding the late ing staff supervisor. Robert E. Brown. Mr. Bertke joined the company in 1946 and has been manager John W. Dempsey has been appointed of the Buffalo sales and service office. manager of the Louisville furniture plant of Kroehler Manufacturing Company, Walter P. Jobson, a member of the succeeding R. E. Wilder, who has been advertising staff of The Courier- Journal, promoted to manager of quality control has been named sales representative for for the Cage Goods Division. Mr. Demp- the Schuhmann Printing Company. He sey comes here from Durham, Ont., where One gift works many wonders began his career in printing in 1936 he was manager of a Kroehler furniture with the Jobson Printing Company, plant. Mr. Wilder has been with Kroehler THE UNITED WAY owned by his father. and the Mengel Company, from whom the Louisville plant was purchased in Robert M. Hoffmann, assistant admin- COMMUNITY 4RED 1956, for 40 years. istrator of St. Joseph Infirmary since CH EST CROSS 1955, has been named executive secretary M. E. Haggard has been named presi- of the recently organized Health Facilities dent of Pickrell & Craig Company, Advisory Council. The group was formed merchandising brokerage house with of- to coordinate expansion of physical plant fices in Louisville and Lexington. He suc- UNITED APPEAL

S E P T E M B E R 2 0, 1967 8i

www.americanradiohistory.com ceeds Stoddard M. Pickrell, former president and chairman, who will be a CONVENTION CALENDAR consultant to the company. Mr. Haggard Date Convention Group Headquarters Est. Att. has been general sales manager since Sept. 17 -21 Pacific Research Intl. Stouffer's 100 1961 and prior to that was manager of Sept. 20 -25 Administrative Management Society Kentucky 400 the Lexington branch. Sept. 21 -22 Ky. Real Estate Assoc. Executive Inn 200 Sept. 22 -24 Epilepsia, Inc. Kentucky 200 Sept. 22 -24 United Cerebral Palsy Assoc., Inc. Stouffer's 100 American Commercial Lines has created Sept. 24 -26 Ky. Veterinary Medical Assoc. Sheraton 175 a new Department of Industrial Relations Sept. 26 -28 Ky. Medical Assoc. Auxiliary Kentucky 300 2,000 headed by Michael J. Carroll, formerly Sept. 26 -28 Kentucky Medical Assoc. Convention Center Sept. 28 -30 Mid -West Quality Control Conference Sheraton 500 manager of industrial relations for ACL's Sept. 30 -Oct. 2 Ky. Hairdressers & Cosmetologists Assoc., Kentucky 1,800 subsidiary, Jeffboat, Inc. His successor at Inc. 1 500 who Oct. -4 Intl. First Aid & Mine Rescue Contest Sheraton Jeffboat is Harry W. Rissinger, Oct. 4 -6 Natl. League of Nursing, Regional Sheraton 675 has the title of personnel director. Mr. Oct. 5 -7 Ky. Assoc. of Chiropractors Kentucky 400 Rissinger started his personnel career Oct. 5 -7 Student Nurses Assoc. of Ky. Sheraton 300 Oct. 5 -7 Youth Power Conference, Ky. Stouffer's 150 with Matson Navigation Company, San Oct. 6 -8 Ky. Society of Radiologic Technologists Kentucky 150 Francisco, and has also worked for Trav- Oct. 8 -11 Natl. Newspaper Promotion Assoc., Sou. Stouffer's 50 eler-Boat Division of Stanray, Inc., Dan- Regional Oct. 8 -13 United Stone & Allied Products Workers ville, Ill. of Am. Sheraton 250 Oct. 10 -12 Natl. Council of Boy Scouts of Am., Reg. Kentucky 800 Clark N. Miller, who has been Louis- IV Oct. 11 -13 Ky. Wholesale Grocers Assoc. Brown 350 ville zone manager for Bristol -Myers Oct. 12 -14 Ky. Credit Union League Kentucky 450 Company, has been named retail accounts Oct. 12 -15 Ky. State Laundry & Dry Cleaning Assoc. Stouffer's 225 manager for the Contract Section of the Oct. 13 -14 Ky. Fraternal Congress Brown 125 Oct. 14 -15 325th Field Artillery Assoc. Reunion Puritan 100 Residential Lighting Division of Thomas Oct. 14 -15 Natl. Fed. of Post Office Motor Vehicle Quality Court Motel 60 Industries. Employees Oct. 15 -17 Am. War Mothers-Ky. Chapter Brown 200 Dr. Arthur Welsh, St. Matthews den- Oct. 15 -20 Scientific Methods, Inc. Sheraton 60 Oct. 17 -19 Grand Lodge of Ky. F 8 A M Grand Lodge of Ky. 1,500 tist, was named Man of the Year by the Oct. 18 -20 Ky. Nurses Assoc. Kentucky 700 St. Matthews Rotary Club for outstand- Oct. 19 -20 Ky. Assoc. of Organization Executives Brown 50 Oct. 20 -24 Am. Printing House for the Blind, Bd. of Brown 70 ing service to the group during the past Trustees year. He has held various offices in the Oct. 21 -22 Alpha Iota Society Intl., Regional Stouffer's 300 club.

82 L O U I S V I L L E

www.americanradiohistory.com College Recruiting Emlyn Williams Set For ATL Appearance

Program Can Accept Greater seating capacity and an appear- on the stage and in the literary world, 15 More ance by famed British actor Emlyn Wil- Mr. Williams is the author of many plays, Companies liams will be features of the 1967 -68 including the popular Night Must Fall. season of Actors Theatre of Louisville, Tickets for the Jan. 15 If your company needs to recruit college special perform- which opens Oct. 5 with All the King's ance are $10 and will sold on a - graduates, you should sign up for the be first Men. come, first -served basis. Mail orders second annual Kentuckiana Careers Ex- must be accompanied position, to be held at the University of A new balcony seating 100 persons by payment. Louisville University Center Dec. 27 and has been added during the summer, bring- Other plays scheduled and opening 28. The exposition brings college stu- ing the total seating capacity of the dates are, The Hostage, Nov. 2; The dents together with potential employers theater at Seventh and the River to 350. Firebugs, Dec. 7; Long Day's Journey and opens lines of communication be- Mr. Williams will appear Jan. 15 in a Into Night, Jan. 4; Misalliance, Feb. 8; tween area business and the college com- special performance of his one -man "en- Endgame, Mar. 7; premier production of munity. The purpose is to encourage tertainment," Dylan Thomas G rowing a new play, Apr. 4;,and Thieves Carnival, local graduates to stay in the Kentucky Up, which received critical acclaim in May 9. ATL is also scheduling a series and Southern Indiana area. London and New York. Equally at home of special performances for students. Last year 350 students had 1,200 interviews with 45 participating firms. All college seniors, graduates and graduate students who live in Kentucky and South- ern Indiana and local students attending out -of -state colleges and universities are hells can be found on the beach, eligible for the two -day interview program. There is no cost to the students. but for pearls you must dive. The Chamber's Education Committee sponsors and stages the exposition; E. T. Sauer, plant manager for Rohm & Haas, is chairman. alarm company BURGLAR ALARMS Stanley R. Bowling, staff secretary to FoELL-111MEE / LOUISVILLE, KENTUCKY 40214/ FIRE ALARMS the committee, said there are still open- ings for 15 company participants. Cost per firm is $200; deadline for registration is Sept. 30. Call Mr. Bowling at 582 -2421.

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S E P T E M B E R 20, 19 6 J 83

www.americanradiohistory.com v 114) BUSINESS REVIEW

By RICHARD K. HARB, Chamber Research Director Louisville business registered a modest upward movement in SIGNIFICANT STATISTICS August. The business index, prepared by the Research Depart- ment of the Louisville Chamber of Commerce, stands at 147.1, August Previous Corresponding Item 1967 Month Mo. Yr. Ago three points higher than July and five points above August Air Express In 7,365 5,998 5,921 1966. Air Express Out 4,447 ,3 ,910 3,919 Air Freight Out, Lbs. 478,105 597,805 526,418 The construction index registered the strongest advance, Air Mail Out, Lbs. .. 201,384 172,456 148,556 Air Passengers In 63,417 + 59,228 r 40,353 up 14 points from August a year ago, and five points higher Air Passengers Out 71,316 68,515 42,509 index Auto Registrations 4,941 5,283 4,806 than in July this year but still far below the construction Auto 8 Truck Sales 2,252 2,981 2,720 levels for the year prior to the tight money period of 1966. Bank Clear., Local $1 ,440,895,567 $1,468,599,813 $1,464,630,072 Bank Clear., 76 Cos. 5621,198,896 5569,442,416 5563,714,954 Industrial production pushed to an expected seasonal gain Bank Debits, Local 51,642,321,973 $1,658,567,021 $1,627,770,596 Bank Loans Outstdg. $567,300,000 $566,400,000 5531,500,000 of nearly seven points, though just three points higher than Bldg. Permits, City 291 187 101 year. index factors registered modest Bldg. Permits, City Vol. $3,713,183 51,236,097 52,435,920 in August last Other Bldg. Permits, Co. 261 276 177 gains, with the employment index up seven points from August Bldg. Permits, Co. Vol. . 545,745,400 $4,441,966 $8,476,815 4 Bus. Failures, Firms . 8 10 a year ago, largely because of the August scheduling of the Failures, Indvls. 242 204 226 Back -to- Conventions, No 12 8 8 State Fair and its part -time employee requirements. Conventions, Att. 2,915 7,704 2,940 school shopping bolstered retail sales volume -the trades Elect. Customers 225,817171 224,929 221,971 Elec. Sales, Thou. KW H 400,475,171 380,126 421,745 and services index is at about the same level as in August Employment, Area Est. 298,100 297,000 282,220 Gus Customers 202,092171 201,641 198,491 last year. Contributing heavily to the sluggishness of the trades Gas Sales, Thou cu ft. 2,008,230171 2,573,374 1,956,666 of automotive products, down Housing Rental Index 68.5 72.0 103 4 index is the low sales volume Ky. Tax Receipts $18,980,012171 $35,273,213 $19,535,037 17 per cent from August 1966. Livestock Receipts 02,250 54,113 61,852 Mortgages Rec., No 1,439 1,278 1,316 Forecasting business prospects for the rest of the year Mortgages Rec., Vol. 520,860,000 517,064 000 $19,492,000 Motor Freight Index 395.4 385 5 317.4 is fraught with a whole series of "ifs." Administration econ- Multiple Listing Sales, No. 376 422 358 21,699,831 25,512,417 continued next page P. O. Cancellations 26,082,654 P. O. Receipts (Dollars) 1,561,192 $1,362,959 r $1,446,282 13,773 RR Carloadings In 12,214 13,076 10,180 THE AUGUST INDEX RR Corloadings Out 9,650 8,997 Railway Express In 5,921 13,031 18,125 9,147 14,873 100 IAdjusted for Seasonal Variation) Railway Express Out . 3,919 1957 -59 Average 342,670 327,170 Inst. , Co. Total ... 344,216171 216,144 206,653 . 217,057171 August July August Tel. Subs., Co. Total Tot., Area Est. 10,400 11,100 10,500 FACTOR 1967 1967 1966 Unempl., Leber Force 3 0 3 2 3 2 $75,356,177 . 5164,696,660171 5189,969,958 Industrial Production 150.3 143.5 147.3 U. S. Taxes, Lou Ofc Trade and Services 141.8 140.5 142.3 o Incomplete r Revised Construction 1 1 8.7 1 1 3.7 104.7 152.8 Transportation 168.6 166.9 Note: Numbers in parentheses in first column indicate month of latest data Financial 177.2 179.0 174.3 available. In such cases figure in second column represents previous ago. Total Area Employment 123.3 121.9 116.2 month, third column corresponding month a year

COMPOSITE INDEX 147.1 143.9 142.5

Louisville Business Index

I S V I L L E 84 L O U

www.americanradiohistory.com ADVERTISERS AN D THEIR AGENCIES ALLPEST CHEMICAL SERVICES 81 NORMAN, COLGAN, CLU 85 Agency -Mullican Co. ALMSTEDT BROS. 55 Agency -Doe- Anderson Advertising Agency PAINTING & DECORATING CON- TRACTORS OF AMERICA, ADELBERG, ROBERT CO. 78 LOUISVILLE CHAPTER 72 B&B HAMS 59 Agency- Staples Advertising, Inc. Agency- Zimmer-McClaskey- Lewis, Inc. PETER, C., ROBERT SR. & JR. 59 BARKER, K. A., CONSTRUCTION CO. 70 PLAZA CENTERS INC. 58 en ouievi[[e $ BLUE CROSS -BLUE SHIELD 66 PORTLAND CEMENT ASSOC. 69 Machinery Sal, Agency -Fred R. Becker Advertising Agency -J. Walter Thompson Co., Chicago INC PRAIRIE VIEW FARMS 68 BOOHER, JIM, CHEVROLET STOCKING DISTRIBUTORS OF CO. Inside Back Cover QUALITY LEASING 75 PRECISION MACHINE TOOLS Agency- Greenleaf Advertising, Inc. QUALITY OILS 83 Agency- Madison Advertising Agency AND BORNSTEIN ELECTRIC COMPANY 63 RENTAL EQUIPMENT SERVICE CO. 63 PRODUCTION MACHINERY CAPITAL LAUNDRY & DRY Agency -Jack M. Doyle Advertising CLEANING COMPANY 60 RESTAURANTS IN LOUISVILLE 65 FOR THE CITIZENS FIDELITY BANK & TRUST SANDERS CLEANERS 81 METAL & PLASTIC INDUSTRIES CO. Inside Front Cover SMITH METAL FABRICATORS 42 Agency- Zimmer- McClaskey- Lewis, Inc. 212 Eiler Avenue (Just off Strawberry Lane) BELL SOUTHERN TELEPHONE & Lou., Ky. 40214 Phone A/C 502- 366 -1438 COCA -COLA BOTTLING TELEGRAPH CO. 61 - COMPANY Back Cover Agency- Tucker Wayne & Co., Atlanta Agency Mac -J. Wynn, Advertising SOUTHERN OPTICAL CO. 70 COMMONWEALTH LIFE INSURANCE Agency -Mullican Co. CO. 6 STANDARD OIL CO. 61 Agency -Doe- Anderson Advertising Agency Agency- Burton E. Wyatt & Co., Atlanta CRONAN INSURANCE AGENCY 63 STEEL BUILDERS OF LOUISVILLE, INC. 40 CURTIS 1000, INC. 70 STITZEL- WELLER DISTILLERY 71 NO.1* STURGEON PEST CONTROL CO. 64 FM EDITORIAL SERVICES CO. 70 UNITED APPEAL 81 EMISON CO., REALTORS 64 VOICE- JEFFERSONIAN, THE 44 FALLS CITY FENCE CO. 70 Agency- Greenleaf Advertising, Inc. WAVE, FOELL -McGEE ALARM CO. 83 INC. 36 Agency-Doe- Anderson Advertising Agency WIER\ HERTZ CORP., THE S8 WHAS 38 HUBBUCH 106.9 - LOUISVILLE BROS & WELLENDORF 72 Agency-Zimmer- McClaskey- Lewis, Inc. Agency -Boone Advertising Agency, Inc. WINN 42 Agency -Staples Advertising, Inc. WATTS HUBBUCH IN KENTUCKY 56, 57 50,000 Agency-Zimmer- McClaskey- Lewis, Inc. WKLO 19, 20 Agency -J. Mac Wynn, Advertising *Current ARB Report INDEPENDENT BOXMAKERS, INC. 43 WLKY -TV Agency-Boone Advertising Agency 82 WKRX 85 KELLY SERVICES INC. 64 WLOU 52 KENTUCKY DEPARTMENT OF Agency- Blythe Advertising COMMERCE 37 WSAC 68 There are many Agency- Zimmer- McClaskey- Lewis, Inc COMPETENT WILHELM & SCHNUR ELECTRIC CO. 60 measures available for KENTUCKY RURAL ELECTRIC WUEST BROTHERS 78 the financial advantage COOPERATIVE CORP. COUNSEL 51 Agency- Kentuckiana Advertising, Inc. of your family and Agency- Zimmer- McClaskey- Lewis, Inc. ZIPPER GAS HEATING SERVICE, INC. 75 in the protection of KENTUCKY SHEET METAL your business. CONTRACTORS ASSN. 49 financial My long experience and Agency -Janiak Advertising BUSINESS REVIEW, continued planning study in planning KLARER OF KENTUCKY. INC. 45 -48 omists quarter economic security and Agency insist that the fourth of -Fessel Siegfriedt, Moeller conservation of Advertising '67 will register big economic gains, for your financial resources despite the increasing frequency of re- LEWMAN, HARRY, CO. G3 FAMILY may be valuable to you ports of a tax increase and despite the LIBERTY NATIONAL BANK & and your family. TRUST CO. 39 disruption of automotive production and Just call me at Agency -R. C. Riebel Advertising Agency caused by the strike at the Ford Motor 585-2318 BUSINESS 310 W. Liberty LOUISVILLE FENCE CO. 54 Company. Agency -Mullican Co. Retailers are strongly opposed to the LOUISVILLE GAS & ELECTRIC CO. 40 tax hike, claiming that retail sales of LOUISVILLE MACHINERY SALES 85 consumer goods are sure to be adversely LOUISVILLE MORTGAGE SERVICE CO. 80 affected. This in itself usually precipitates LOUISVILLE & NASHVILLE RAILROAD ..1, 2 an economic slow-down. It is our guess Agency -Cye Landy Advertising, Colgan Cincinnati that, if there is an early strike settlement LOUISVILLE PAVING CO. 63 and Congress shows some inclination to Norman LOUISVILLE PIONEERS 4, 50 modify the administration's proposed tax C. L. U. LOUISVILLE TRUST CO. 41 increase, there will be a far better basis Agency -Farson & Huff Advertising for forecasting a strong fourth quarter MURPHY ELEVATOR CO., THE 75 Agency -Ed Spahn Advertising than if more adverse circumstances pre- NAHM & TURNER 83 vail.

SEPTEMBER E9, 1967 J

www.americanradiohistory.com Air Freight: Your Help Is Needed

A major airline is planning a $4- million air- freight terminal Whether because of any particular air cargo sales effort or at Indianapolis and will start construction on a new $8- million not, Louisville's tonnage has more than doubled in the last five automated cargo terminal at Dayton. By the year's end, Cincin- years. Inbound air freight has risen from about 1,500 tons in nati will have invested close to a million dollars in a cargo 1961 to over 4,100 tons in 1966, while outbound has risen facility for another of the airlines. from approximately 1,900 tons to better than 4,700 tons in the These reports have caused concern among Louisvillians in- same period. terested in air freight. Some are concerned that the airlines Airline representatives have indicated that Louisville needs to are giving only secondary consideration to Louisville in their generate more tonnage than this on a directional basis and in freight plans and that a substantial amount of Louisville's air large daily volume for all -cargo flights through Louisville to be freight will be trucked to Cincinnati and Indianapolis. If the profitable. To this end, present and potential air freight shippers airlines serving Louisville should decide not . to build volume are being urged by Vice -President Landrum to join together air freight terminals here nor to give Louisville all-cargo service, under Chamber leadership to accomplish this for Louisville. then air freight would be limited only to that which could go into passenger aircraft and Louisville's hope for air distribution YOUR CHAMBER of Commerce has joined in an applica- to the as a marketing center in competition with surrounding cities tion by the Louisville & Jefferson County Air Board Civil would be blighted. Aeronautics Board to improve air service between Louisville and Baylor Landrum, vice -president of the Community Better- Cincinnati. It asks the CAB to direct interested persons to show ment Division of your Chamber, has urged that Louisville cause why Piedmont and Lake Central airlines should not be between the business firms help solve this community problem. A meeting permitted immediately to provide non -stop service of interested parties will be arranged by the Aviation and the two cities. In 1963, a total of 30,790 people traveled between Industrial Traffic committees, chaired by Paul Tafel, Jr. and Louisville and Cincinnati and in 1966 the total climbed to 8,000. L. B. Hartlage, respectively, and Wayne Franklin, Air Cargo 38,900, an increase of a little over Subcommittee chairman. The application alleges a serious service deficiency because Mr. Landrum pointed out to Chamber members who would now there are only three flights to Cincinnati, one at 8:45 a.m., be most likely to use air freight service that future volume and the other two at 10:10 p.m., compared with eight daily trips movement of air freight is coupled with the rate structure. He from Louisville to Cincinnati less than two years ago. also mentioned that AAMCO Transmissions is using air freight From Cincinnati to Louisville there are seven flights a day for all shipments beyond a 300 -mile radius, and that perhaps ( there were nine two years ago) , but there is a seven -hour gap Louisville business interests cannot use the service because of between 2 p.m. and 9:05 p.m. In other words, if a Louisville today's air freight costs, but that lower future rates will and businessman wanted to transact business in Cincinnati, com- must be established. muting by air, he would arrive there at 10:15 a.m. and would In a continuing response from firms who received the letter, have to be through by 1 p.m. Otherwise he could not leave many have said that their present use of air freight is limited, Cincinnati until 9 p.m. but they are interested from a community standpoint. Typical The application also points out that surface transportation is this reply: "Our company has no primary interest in the air is not a satisfactory alternative, but one of the complications cargo facilities in Louisville, but I am interested from a com- in this market is that it is only 84 air miles to Cincinnati. This munity standpoint." Another company reported that it does not distance does not give a great incentive to carriers to tailor their have a great deal of outgoing freight, but does have "a fair schedules for this market. amount of incoming freight If we can contribute, even Louisville believes that the way to get adequate service in a slightly, we will be happy to attend a meeting." short- distance market is for the CAB to authorize a greater A food- products distributor said that while it does not use number of carriers to operate between the cities, in conjunction air freight at the moment, the possibility is under serious con- with other services. It is also the belief that adding two more sideration, and of more importance, the company wants to do carriers cannot possibly have a significant effect on any carrier something for the community. All of the responses to date have now serving the market. stressed this desire to help the community. This particular application to the CAB appears to be the There is a feeling among those acquainted with the air freight quickest way to go about getting this service, and Louisville has business that if enough air cargo movement is to be developed requested that the board grant expeditious relief by whatever it must be done by the community itself. They also regard air appropriate method it can. freight as effective competition for trucks and even railroads. Carter M. Harrison

86 L O U I S V I L L E

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