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Sidebar: Populuxe

Pop historian Thomas Hine has coined the term populuxe to describe the period between 1955 to 1964. Also called the Atomic Age and the Push-button age, it was not only important that products were convenient; they also had to be modern and automatic. Cars had push-button transmissions and the atom logo was ubiquitous. Everything had to be new and disposable.

Googie architecture style with its boomerang and tail fins motives are typical of the period.

It has been pointed out that Disneyland is a good example of the aesthetics of the period. The division into four kingdoms; Frontierland, Adventureland, Fantasyland and Tomorrow-land, approximated the attitudes of the period. For instance, the neo-pioneer spirit translated to fads such as coon-skin caps, and interest in Daniel Boone and increased sales of early American furniture. Each of the kingdoms represented an aspect of the 1950's American dream; prosperity and affluence, hope for a better future, and Camelot.

The effect on teenagers was that they treasured everything that was new; new records, new transistor radios, new dances, new and disposable .

The populuxe vision begins to fade in the early 1960's. The assassination of John F. Kennedy in 1963 was a sure sign that the optimism of populuxe had vanished.

1 Billboard US Chart August 1960

Title Performer Style It's Now or Never Pop Itsy Bitsy Teenie Weenie Yellow Polka Dot Bikini Brian Hyland (16) Teen Idol I'm Sorry Brenda Lee (15) Pop Only The Lonely Roy Orbison Pop Walk-Don't Run Ventures Proto-Surf The Twist re-charts 1962 Chubby Checker (19) Dance Walkin' To Fats Domino R &B cross-over Ray Peterson Pop Volare Bobby Rydell Pop Alley-Oop Hollywood Argyles Pop novelty Everybody's Somebody's Fool Connie Francis Pop

Billboard US Chart September 1963

Title Performer Style Blue Velvet Bobby Vinton Teen Idol My Boyfriend's Back Angels Brill If I Had a Hammer Trini Lopez Folk Heat Wave Martha and the Vandellas Girl Group Motown Hello Mudduh, Hello Fadduh Allan Sherman Pop novelty Crystals Girl Group Spector Sally, Go 'Round the Roses Jayettes Girl Group Beach Boys Surf-Rock Ronettes Girl Group Spector Candy Girl Four Seasons Pop Brill Blowin' In The Wind Peter, Paul and Mary Folk

2 The 1960’s Dance Craze

In 1944, the U.S, levied a 30% federal excise tax on "dancing" night clubs. The Jitterbug was a popular dance with early rock and rollers and prominent on American Bandstand.

The Jitterbug (1944) The Loco-Motion (1962) The Madison (1959) The Frug 1963) The Twist (1960) The Hitchhike (1963) The Peppermint Twist (1961) The Monkey (1963) The Hully Gully (1960) The Swim (1964) The Pony (1961) The Jerk (1966) The Watusi (1962) Mashed Potato (1962)

Early 1960’s Rock Centers

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3 The Chantels, “Maybe”, 1958 The hielles “Dedicated to the One I Love” 1959

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4 The “ Sound” is an extension of the Tin an lle riting tradition

Brill Building Songriters

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6 hil Setor 1939

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Phil Spector is best known for his “” concept: doubling and ln nuen o e ene, oee oun e euenl e onl nuen u n e lo e e ue o eo n oe ouon enue

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7 Phil Spector: “Wall of Sound” oublin, and triplin instruents for a heay, saturated sound rchestrated, rittenout arraneents

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he Beatles: Let It Be he Beatles “swan song” produced by Phil Spector

8 Motown (1961 through Late ‘60’s)

After establishing himself as a prominent etroit in the late 1950’s, Berry Gordy, Jr. borrowed eight hundred dollars from his sister to start his own recording studio in etroit which he named Hitsille .S.A. Gordy capitalied on the fact that etroit had a huge untapped black music market without a iable black recording label or record production facility. Aided by a great studio band, the unk Brothers, the studio released its recordings under the otown, Tamla, Soul, and Gordy record labels.

otown songs were massproduced and designed to be hits. otown groups deeloped highly polished stage routines and elaborate ocal harmony. Professional, inhouse songwriting teams and choreographers produced groups in a starttofinish product. By 197, otown was the largest blackowned business in America.

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9 Holland Dozier Holland’s Greatest Hits e e ee s e e ee r I Can’t Help Myself Reach Out, I’ll Be There e e s er e ere r e e e ee e p e e e s rs er p You Can’t Hurry Love eep e ’ On

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ta eords, also alled oulsille, ..., was the birthlae of in the 1960’s. Founded by brother and sister Jim ewart and arge ton, ta atured the southern soul maret.

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urRock (Early ‘60’s)

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13 sral rRock

The selfproclaimed father of instrumental surfrock is ick ale. Influenced by “twangy” guitarists such as Duane Eddy and Link Wray, ale claims to hae started playing surf rock in 19. ick ale was soon followed by legions of similar instrumental surf rock bands. The style became popular as far away as ondon. (Keith Moon, drummer for The ho had preiously been in a ondon urf rock band)

Mostly dance music, the instrumental surf rock has a hypnotic uality with an aloof, cool sound. The style has seeral trademark riffs “patty” reverb bass, descending chromatic bass tremolo, obligatory drum solos, thin, clean guitar solos.

ater, the style came to include the raunchier aspects of ritish inasion rock acts such as the Rolling tones. round 196, as thousands of would be guitarists start bands, the style becomes crude and amateurish and is referred to as fraternity rock or garage band.

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14 Dick Dale and he Deltones

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is musical influenced ere the drumming style of ene rua and flamenco guitar laying is biggest hit as iserlou used in any number of movies, television shos and commercials

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15 ro urfock to arage and • assie iportation of cheap, affordale electric guitars in the early 190s • ay ooers, ostly oys, ought guitars • Teenagers started surfrock ans in droes • urfrock was easy to play and reuired little usical instruction • uitar aplifiers were underpowered and not loud enough • nderpowered aplifiers were pushed to the liits creating distortion. They ought igger aplifiers.

• ands usually only had one aplifier. The guitars were

always louder than the singers.

• ingers, in copetition with guitars, starting screaing

or getting too close to the icrophone.

• It’s easier to sound “bad” than “good”

• “We’re trying to sound this way”

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hey used eaborate oa harony and uneeted ingenious instruentation in any o their songs heir hits include “”, “Help Me Rhonda”, “”, “God Only Knows”, and “”.

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