ONroute Digital Signage Network Media Kit 2013

Driving sales across southern Ontario ONroute overview

The stretch of Highway 401 that extends from Windsor to the Quebec border, together with Highway 400, connecting Toronto with cottage country, are among the most heavily trafficked motorways in North America. Recently, these busy thoroughfares were revitalized with beautifully refitted and refurbishedONroute Service Centres, equipped with Canadian Tire gas bars and a host of popular food and beverage partners, including Starbucks, Tim Hortons, Burger King, KFC, Pizza Pizza, A&W and New York Fries. Sixteen ONroute centres currently welcome an estimated 25-million travellers annually, with three additional centres scheduled to open in summer 2013, and offer the only option for advertisers to reach consumers on these heavily travelled routes.

2 ONroute Digital Signage Network

Algonquin Provincial Manitoulin Park Island

Parry Sound Ottawa Bainsville

Ingleside Bracebridge Morrisburg

Lake Huron Mallorytown N. Barrie

Odessa Napanee Barrie Mallorytown S. Peterborough Trenton S.

Port Hope Belleville Kingston King City Trenton N.

Oshawa Vaughan

Cambridge S. Toronto Oakville Cambridge N. Lake Ontario Kitchener Burlington Woodstock Hamilton

Brantford Rochester London Sarnia West Lorne Buffalo Dutton Now Open

Chatham-Kent Scheduled to Open Summer 2013 Tilbury N. Tilbury S.

Each visitor spends an each 10-minute loop, average of 30 minutes in guaranteeing an average the Centre, relaxing and of three views per visitor refuelling. To keep them during his or her stay. informed and entertained, Available in various ONroute has installed lengths, ad messages can state-of-the-art HD digital be updated weekly or even signage at all locations, daily. Content sponsorship prominently placed for and customized content maximum vantage from packages are also available. concession lines, tables and Additional special media lounge spaces. Including opportunities include both single screens and onsite activations and, multi-screen matrix with 60 minutes of free banners, the network serves WiFi provided to all up an enticing blend of visitors, WiFi splash page original content, travel takeovers—an ideal way to and weather updates and capture attention before advertising. All ads cycle at travellers check emails or least once within start surfing.

3 19% of those who saw an ad made an unplanned purchase Video Advertising Recall ONROUTE research 19% Digital Signage Impact

19% of those who saw an ad ■ Recalled Video Advertising made an unplanned purchase Video Advertising Recall 47% ■ Did Not Recall Video Advertising

19%

■ Recalled Video Advertising 47% ■ Did Not Recall Video Advertising

A 2010 U.S. study of Arbitron digital place-baced In addition, 47% of this group recalled seeing video reveals that 70% of all U.S. adults and an advertisment on a digital video screen and teens have viewed digital video displays at any 19% of those who recalled advertising made measured venue “in the past month” and 52% an unplanned purchase after seeing an item have viewed “in the past week.” featured on screen.

SOURCE: Arbitron Digital Place-Based Video Study, 2010

ONroute Service Centres Reach Ontario’s Heavy Drivers

Drove 25,000+ km Past Year, ON, Composition by Age*

5% 13% Index 42 ONroute Service Centres reach heavy Index 72 20% drivers who regularly travel Ontario’s Index 116 Drove 25,000+ km Past401 andYear, 400 ON, highways, Composition among by Age* the busiest routes in North America. 28% Index 112 Drivers who have driven over 35% 25,000 km5% in the past 12 months Index 122 Index 42 13%in Onatrio skew to A 25-65 with Index 72 20% 55% of Heavy DriversIndex 116 aged 25-49 (index 130), a key demographic target* 28% Index 112 62% of Ontario’s Heavy Drivers A25-49 are Male35% (index 126*) Index 122 *SOURCE: PMB 2012, Fall, Base Ontario A18+

■ A 18-24 ■ A 25-34 ■ A 35-49 ■ A 50-64 ■ A 65+

4

■ A 18-24 ■ A 25-34 ■ A 35-49 ■ A 50-64 ■ A 65+ Ontario’s Heavy Drivers Deliver Against the Most Desirable Demos

A25-49, Driven 25,000+ km, Index Past 12 Months - Reach of Total Ontario 12+ 294

25%

A25-49, Driven 25,000+ km, Index Past 12 Months - Reach of Total Ontario 12+ 294

Index Index 171 Index 157 25% 147 Index Index 144 143 Index 118 14% 13% 12% 12% 12% Index Index 171 10% Index 157 147 Index Index 144 143 Index 118 14% 13% 12% 12% 12% 10%

HHI Bachelor’s SPBMs White Travelled Travelled Children $100K+ or Collar for Business for Vacation <18 Post Grad by Car, past by Car, past in HH 12 months 12 months

*SOURCE: PMB 2012, Fall, Base Ontario A18+

% U.S. Adults & Teens Viewed Digital Signage Past Month* HHI Bachelor’s SPBMs White Travelled Travelled Children ONroute$100K+ Offersor PrimeCollar Viewingfor Business Opportunitiesfor Vacation <18 with Inviting Lounge Spaces, Post Grad by Car, past by Car, past in HH Variety of Fast Food Options12 months and12 months Canadian Tire Gas Bar Filling Stations U.S. Arbitron Research Reveals Strong Digital Video Screen Viewing at Fast Food Outlets and Gas Stations*

% U.S. Adults & Teens Viewed Digital Signage Past Month* 21% 19%

21% 19%

In a Fast Food / At a Gas Station Casual Dining Restaurant

In a Fast Food / At a Gas Station Casual Dining Restaurant

*SOURCE: Arbitron Digital Place-Based Video Study, 2010

5 Locations & RATES ONroute Digital Signage Network Rates Advertising Rates :05 sec :10 sec :15 sec Property ONroute City Open Date Total Screen Weekly Rate Weekly Rate Weekly Rate Number Service Centre Count ($Gross) ($Gross) ($Gross) 3544 Tilbury North Tilbury Open 7 $96.00 $128.00 $160.00 $248.00 $328.00 $434.00 $120.00 $186.00 $246.00 $326.00 3545 Tilbury South Tilbury Open 7 $96.00 $128.00 $160.00 $248.00 $328.00 $434.00 $120.00 $186.00 $246.00 $326.00 3546 Dutton Dutton Open 10 $150.00 $200.00 $250.00 $388.00 $513.00 $680.00 $188.00 $291.00 $385.00 $510.00 3547 West Lorne West Lorne Open 10 $150.00 $200.00 $250.00 $388.00 $513.00 $680.00 $188.00 $291.00 $385.00 $510.00 3548 Trenton North Brighton Open 10 $232.00 $310.00 $387.00 $600.00 $793.00 $1,050.00 $290.00 $450.00 $595.00 $788.00 3549 Bainsville Bainsville Open 7 $96.00 $128.00 $160.00 $248.00 $328.00 $434.00 $120.00 $186.00 $246.00 $326.00 3550 Morrisburg Morrisburg Open 7 $96.00 $128.00 $160.00 $248.00 $328.00 $434.00 $120.00 $186.00 $246.00 $326.00 3551 Trenton South Brighton Open 10 $150.00 $200.00 $250.00 $388.00 $513.00 $680.00 $188.00 $291.00 $385.00 $510.00 3552 Mallorytown North Mallorytown Open 10 $232.00 $310.00 $387.00 $600.00 $793.00 $1,050.00 $188.00 $450.00 $595.00 $788.00 3552 Mallorytown South Mallorytown Open 10 $150.00 $200.00 $250.00 $388.00 $513.00 $680.00 $188.00 $291.00 $385.00 $510.00 3554 Ingleside Ingleside Open 7 $96.00 $128.00 $160.00 $248.00 $328.00 $434.00 $120.00 $186.00 $246.00 $326.00 3555 Napanee Napanee Open 10 $150.00 $200.00 $250.00 $388.00 $513.00 $680.00 $188.00 $291.00 $385.00 $510.00 3556 Odessa Odessa Open 10 $150.00 $200.00 $250.00 $388.00 $513.00 $680.00 $188.00 $291.00 $385.00 $510.00 3557 Port Hope Port Hope Open 10 $232.00 $310.00 $387.00 $600.00 $793.00 $1,050.00 $290.00 $450.00 $595.00 $788.00 3558 Woodstock Woodstock Open 10 $150.00 $200.00 $250.00 $388.00 $513.00 $680.00 $188.00 $291.00 $385.00 $510.00 3586 King City King City Open 10 $232.00 $310.00 $387.00 $600.00 $793.00 $1,050.00 $290.00 $450.00 $595.00 $788.00 3583 Barrie Barrie Summer 2013 10 $232.00 $310.00 $387.00 $600.00 $793.00 $1,050.00 $290.00 $450.00 $595.00 $788.00 3584 Cambridge North Cambridge Summer 2013 10 $232.00 $310.00 $387.00 $600.00 $793.00 $1,050.00 $290.00 $450.00 $595.00 $788.00 3585 Cambridge South Cambridge Summer 2013 10 $232.00 $310.00 $387.00 $600.00 $793.00 $1,050.00 $290.00 $450.00 $595.00 $788.00 Total ALL Locations $3,154.00 $4,210.00 $5,259.00 $8,156.00 $10,782.00 $14,280.00 $3,844.00 $6,117.00 $7,890.00 $10,716.00

ONroute Location Summary Digital Signage ONroute Estimated Average Weekly Traffic Location # Locations Market Locations Screens

ONTARIO TORONTO (GTA) 3586 King City King City 1 10 48,330

TOTAL Greater Toronto Area (GTA) 1 10 48,330

TORONTO (Balance EMA) 3583 Barrie (Opening Summer 2013) Barrie 1 10 48,330 3584 Cambridge North (Opening Summer 2013) Cambridge 1 10 45,355 3585 Cambridge South (Opening Summer 2013) Cambridge 1 10 48,892 3548 Trenton North Brighton 1 10 36,897 3551 Trenton South Brighton 1 10 34,714 3557 Port Hope Port Hope 1 10 63,497

TOTAL TORONTO (Balance EMA) 6 60 277,685

TOTAL TORONTO Extended Market Area (EMA) 7 70 326,015

ONTARIO Balance 3552 Mallorytown North Mallorytown 1 10 38,866 3552 Mallorytown South Mallorytown 1 10 28,100 3549 Bainsville Bainsville 1 7 17,378 3550 Morrisburg Quinte West 1 7 24,592 3554 Ingleside Ingleside 1 7 23,234 3546 Dutton Dutton 1 10 31,395 3544 Tilbury North Tilbury 1 7 19,594 3545 Tilbury South Tilbury 1 7 19,664 3555 Napanee Napanee 1 10 34,368 3556 Odessa Odessa 1 10 34,906 3547 West Lorne West Lorne 1 10 27,693 3558 Woodstock Woodstock 1 10 35,179

TOTAL ONTARIO Balance 12 105 334,969

TOTAL ONTARIO 19 175 660,984

All creative specs can be downloaded from Cineplexmedia.com

6 Advertising Rates Sponsored Content Rates :30 sec :45 sec :60 sec :15 sec :30 sec :45 sec :60 sec Weekly Rate Weekly Rate Weekly Rate Weekly Rate Weekly Rate Weekly Rate Weekly Rate ($Gross) ($Gross) ($Gross) ($Gross) ($Gross) ($Gross) ($Gross) 3544 Tilbury North Tilbury Open 7 $96.00 $128.00 $160.00 $248.00 $328.00 $434.00 $120.00 $186.00 $246.00 $326.00 3545 Tilbury South Tilbury Open 7 $96.00 $128.00 $160.00 $248.00 $328.00 $434.00 $120.00 $186.00 $246.00 $326.00 3546 Dutton Dutton Open 10 $150.00 $200.00 $250.00 $388.00 $513.00 $680.00 $188.00 $291.00 $385.00 $510.00 3547 West Lorne West Lorne Open 10 $150.00 $200.00 $250.00 $388.00 $513.00 $680.00 $188.00 $291.00 $385.00 $510.00 3548 Trenton North Brighton Open 10 $232.00 $310.00 $387.00 $600.00 $793.00 $1,050.00 $290.00 $450.00 $595.00 $788.00 3549 Bainsville Bainsville Open 7 $96.00 $128.00 $160.00 $248.00 $328.00 $434.00 $120.00 $186.00 $246.00 $326.00 3550 Morrisburg Morrisburg Open 7 $96.00 $128.00 $160.00 $248.00 $328.00 $434.00 $120.00 $186.00 $246.00 $326.00 3551 Trenton South Brighton Open 10 $150.00 $200.00 $250.00 $388.00 $513.00 $680.00 $188.00 $291.00 $385.00 $510.00 3552 Mallorytown North Mallorytown Open 10 $232.00 $310.00 $387.00 $600.00 $793.00 $1,050.00 $188.00 $450.00 $595.00 $788.00 3552 Mallorytown South Mallorytown Open 10 $150.00 $200.00 $250.00 $388.00 $513.00 $680.00 $188.00 $291.00 $385.00 $510.00 3554 Ingleside Ingleside Open 7 $96.00 $128.00 $160.00 $248.00 $328.00 $434.00 $120.00 $186.00 $246.00 $326.00 3555 Napanee Napanee Open 10 $150.00 $200.00 $250.00 $388.00 $513.00 $680.00 $188.00 $291.00 $385.00 $510.00 3556 Odessa Odessa Open 10 $150.00 $200.00 $250.00 $388.00 $513.00 $680.00 $188.00 $291.00 $385.00 $510.00 3557 Port Hope Port Hope Open 10 $232.00 $310.00 $387.00 $600.00 $793.00 $1,050.00 $290.00 $450.00 $595.00 $788.00 3558 Woodstock Woodstock Open 10 $150.00 $200.00 $250.00 $388.00 $513.00 $680.00 $188.00 $291.00 $385.00 $510.00 3586 King City King City Open 10 $232.00 $310.00 $387.00 $600.00 $793.00 $1,050.00 $290.00 $450.00 $595.00 $788.00 3583 Barrie Barrie Summer 2013 10 $232.00 $310.00 $387.00 $600.00 $793.00 $1,050.00 $290.00 $450.00 $595.00 $788.00 3584 Cambridge North Cambridge Summer 2013 10 $232.00 $310.00 $387.00 $600.00 $793.00 $1,050.00 $290.00 $450.00 $595.00 $788.00 3585 Cambridge South Cambridge Summer 2013 10 $232.00 $310.00 $387.00 $600.00 $793.00 $1,050.00 $290.00 $450.00 $595.00 $788.00 Total ALL Locations $3,154.00 $4,210.00 $5,259.00 $8,156.00 $10,782.00 $14,280.00 $3,844.00 $6,117.00 $7,890.00 $10,716.00

7 [email protected] www.Cineplexmedia.com

TORONTO P: 416.539.8800 F: 416.539.8511

HALIFAX P: 902.404.8124 F: 902.404.8123

MONTREAL P: 514.868.0005 F: 514.868.0006

OTTAWA P: 613.440.1358 F: 613.219.1588

CALGARY P: 403.264.4420 Fax: 403.264.4291

VANCOUVER P: 604.689.3068 F: 604.689.7345

HEAD OFFICE 102 Atlantic Avenue, Toronto, ON M6K 1X9