Summer 2020 | V.32

THINK HARD SELTZER IS ON FIRE? YOU HAVEN’T SEEN ANYTHING YET

Delivering Excellence Seasonals New Packages New Products Programs ALLAGASH NAVIGATES A NEW ERA | SUMMER SELECTIONS | NARRAGANSETT TAKES A VICTORY LAP Letter toTHE TRADE S SLOWLY BEGINS TO re-open, we salute those people who have In This Abeen heading into work each day during this ISSUE tumultuous time. All frontline employees, whether they work in hospitals, police departments, fire departments, EMS, grocery stores, convenience stores, and drug stores have been working tirelessly Delivering the to provide us with medical care, household essentials, and a general sense of safety. Taste of Excellence ���������������1 We also want to thank everyone at Amoskeag Beverages LLC for their perseverance during Cover Story �������������������������2 very trying times. We have an amazing team of extremely dedicated people that have Feature �������������������������������4 merchandised the stores, taken the orders, loaded the trucks, and delivered the product to countless stores in NH during this pandemic. In Brewer Highlight �����������������6 our opinion, we have the best team in the business and are lucky they all choose to work at Amoskeag! Leo’s One-Stop Market ���������8 While we may never be able to thank the frontline and essential workers enough for their efforts, our brewery partners have really stepped up and shown their appreciation by helping Rooftop at The Envio ������������9 those who need it the most. Here are just a few examples… The Beer Company launched the Restaurant Strong Fund. Hop Art ��������������������������� 10 The mission behind the initiative was to provide $1,000 grants to restaurant workers in need, providing immediate relief to those affected. Over $100,000 was directly given out in New Hampshire. New Products ������������������ 10 Molson Coors pledged 1 million dollars to the United States Bartenders’ Guild, a nonprofit that supports bartenders and other service industry professionals, New Packages ����������������� 14 millions of whom are out of work due to widespread closures precipitated by the COVID-19 pandemic. Seasonal Selections ���������� 15 Amoskeag Beverages LLC, Great North Aleworks, Woodstock Inn Brewery, Moat Mountain , Smuttynose Brewing and Great Rhythm Brewing collaborated on a new beer called Support Craft ������������������� 17 Gratuity to support the New Hampshire Hospitality Employee Relief Fund (NHHERF). 100% of the proceeds from sales Programs ������������������������� 19 of this beer will be donated to the NHHERF, to continue to support our on-premise retailers. The Meals of Thanks program honored Manchester area frontline healthcare workers on National Nurses Day and Amoskeag was happy to team up with our friends at New England’s Tap House Grille to help deliver 900 meals. On Cinco de Mayo we joined Constellation Brands to pass out 140 taco lunches to Concord area frontline heroes. Red Bull and Amoskeag Beverages donated 1000 cans of Red Bull Energy Drink to the frontline workers at Dartmouth Hitchcock Medical Center and the DHART helicopter crew in Lebanon. We are incredibly proud of everyone who works at Amoskeag Beverages as well as all of the great suppliers we represent. It’s very encouraging to see that so many have stepped up in this unprecedented time of need.

Scott Proulx Ed Murphy Heady Times is published four times a year, courtesy of Amoskeag Beverages. VP of Sales President DeliveringTHE TASTE OF EXCELLENCE Amoskeag People Get The Job Done Matt Palmer Salesman How long have you been with Amoskeag Beverages? 8 years. What’s your favorite part of your job? In sales there’s always competition and I love it! I also really enjoy being able to help my customers grow their business. What’s the most challenging part of your job? Managing all the new items we get in and picking the right accounts to place them in for success. Your most used emoji? Coffee or tea? Coffee. Favorite meal and what beer would you pair with it? Chicken wings with a Guinness draft. Where would you go on your dream vacation? I’d love to head to Ireland and If you had your own talk show, who would your first 3 guests be and Scotland for an ultimate golf trip with why? My guests would be Arnold Palmer, regarded as one of the greatest the boys. and most charismatic players in the game of golf. He was known as the people’s champion. I’d also have Tiger Woods and Tom Brady because Do you have a fun fact about yourself they are hands down the best at what they do. There’s nothing more you can share? I haven’t had a beer since interesting than to hear how these champions think and learn. November 5th…thank God for hard seltzers!

Charlie Cayton Breakage Supervisor How long have you been with Amoskeag Beverages? I’ve been working at Amoskeag since 2002. What’s your favorite part of your job? What’s nice about working in breakage is that there is a simplicity to it. The freedom to come to work, do a good job and get the work done makes it a great place to work. Coffee or tea? Neither, I drink soda in the morning to wake me up. Favorite summertime meal and what beer you’d pair with it? Nothing beats a good old barbecue with a Sam Summer . Where would you go on your dream vacation? Even though the flight there would be crazy long, I’ve always wanted to visit New Zealand.

www.amoskeagbeverages.com HeadyTimes v.32 1 CoverSTORY Think Hard Seltzer is on Fire? You Haven’t Seen Anything Yet How a Niche Idea Became the Hottest Segment in Beer Overnight Recent sales data confirms that the COVID-19 lockdown has consumers sheltering-in-place with refrigerators full of trusted, longstanding beer brands. The one exception is hard seltzer. These relative newcomers are flying off the shelves. To put it bluntly, hard seltzer is the future of the beer industry. A segment that’s only four years old is now growing by leaps and bounds. Even in these uncertain times, with the COVID-19 pandemic causing many consumers to shop more cautiously and take fewer risks in the beer aisle, hard seltzer is experiencing exponential growth. According to Nielsen’s Vice President of Beverage Alcohol Practice, Danelle Kosmal, categories classified as beer. Nearly half of from March through mid-April, hard seltzer has “accounted for 7.8% of Truly’s volume comes from females under 44 category dollars, up from 5% in pre-COVID time periods.” And believe it years old. “Right now, we feel pretty confident or not, this is still just the beginning for hard seltzer. that we’re in a good place,” says Burwick. Back in 2018 (which feels like decades ago) hard seltzer was a small, Constellation seltzers hit shelves, but surprising segment. It finished that year with a 1 share of the entire Smirnoff gaining ground. beer category, an achievement in its own right. But by the end of 2019, Constellation, the company that imports hard seltzers had defied all predictions yet again, growing to nearly a the Corona and Modelo portfolios, is riding 4 share. Current trends show that by the end of 2020, hard seltzer some of the strongest brand equity in the is likely to triple. Some even predict that by the end of this year, hard industry right now. They recently released seltzer could see a 10 share, a nearly unimaginable rise in just three their own seltzers, available in a 2/12 short years. can variety pack featuring: Tropical Lime, But what changed? What caused this explosive growth? Cherry, Mango and Blackberry Lime flavors. What sets Corona Hard Seltzer apart in an Experts point to the rise of health-conscious consumers. Across nearly increasingly crowded field? Constellation all beer segments we’re seeing rising sales of hard beverages with fewer president Bill Newlands points to the stats: calories, lower ABVs and fewer carbs. Hard seltzer burst onto the scene at Corona Hard Seltzer boasts zero sugar, zero the perfect time. Nearly all of the segment’s leading brands fall between carbs and only 90 calories. “I don’t think 90-100 calories, with an ABV hovering around 5.5% or lower. It didn’t take you’ll find [those attributes] with any of the long for today’s label-reading consumers to other products that have been introduced discover those product attributes. in the market,” says Newland. “We would Phil Rosse, President of Mark Anthony not be entering this category unless we felt Brands, has been central to this we could do it with a superior product with growth with their seltzer brand, White superior margin and profitability structure.” Claw, which now represents 60% of all Even , which has repeatedly stated seltzer sold. “We have been saying this that their main focus is beer and not seltzer, consistently for a few years now, but we has seen astronomical growth with their continue to believe the seltzer category Smirnoff Hard Seltzers. “We are a relatively growth is a fundamental consumer behavior small player in seltzer,” said Diageo’s Ivan shift,” Rosse recently told Beer Business Menezes in a recent Q & A. But, he added, Daily. “And all metrics point to continued “you can see it in the numbers – it’s strong acceleration and significant upside.” Phil Rosse, President of Mark Anthony Brands double-digit growth.” In order to keep up with demand, Rosse and his team are set to In fact, during the current pandemic, data open, not one, but two new facilities in New Jersey and Arizona by shows that hard seltzer is an even more June of this year. “We’re doing everything possible to keep up with our solid bet for retailers. Brandy Rand, COO accelerating demand.” of the market research firm IWSR found President Dave Burwick echoed Rosse’s sentiments that 90% of hard seltzer sales occur in about a fundamental consumer shift when it comes to hard seltzer. But the off-premise with less than 1% of those he points out that his brand has a more diverse customer base than most transactions made through ecommerce.

2 HeadyTimes v.32 www.amoskeagbeverages.com CoverSTORY Hard Seltzer Growth at a Glance • Last year, Americans drank more hard seltzer by volume than vodka • In 2019, around 82.5 million cases of hard seltzer were sold in the U.S. • 90% of hard seltzer sales occur in the off-premise • More than half of all U.S. alcohol consumers drink hard seltzer at least once a week, with an average of 2.83 cans per occasion The best-selling seltzers deserve ample retail facings and eye-catching displays. • Brands like Truly have found that more than IWSR also found that more than half of half their volume comes from females under U.S. alcohol consumers drink hard seltzer at 44 years old least once a week, with an average of 2.83 cans per occasion. That’s a lot of seltzer! • Nearly all of the segment’s leading brands fall But the outlook for the hard seltzer between 90-100 calories, with an ABV hovering segment can perhaps be best boiled around 5.5% or lower down to a final data point from Rand and IWSR: In 2019, the U.S. hit around 82.5 million cases of hard seltzer sold – if trends continue, by 2023 volumes are expected to triple, to about 281 million cases sold. If you thought hard seltzers were already on fire, just wait. You haven’t seen anything yet…

www.amoskeagbeverages.com HeadyTimes v.32 3 Feature Narragansett Takes a Victory Lap Narragansett Brewing Company has survived Prohibition, two world “You’re not completely home until you’re wars and near brand extinction. Rescued and rebuilt by CEO Mark brewing in your home market,” Hellendrung Hellendrung (the man behind the success of Hendrick’s Gin) and says. “We’ve been trying to do this for so his dedicated team, Narragansett is set to open their own brewery long, and we’ve hit speed bumps at almost in Rhode Island – just in time for their 130th anniversary. every turn, but we’re just a couple months away from making this a reality.” Ask Mark Hellendrung about the biggest hurdle he’s encountered revitalizing New Later this year, Narragansett will open the England’s biggest legacy beer brand, and doors to a new brewery in the Fox Point he might start laughing. neighborhood of Providence. Though will continue to be brewed under contract “Do you want me to pick just one?” in New York – it’s a matter of capacity It’s a fair question. Despite a storied and scale, since Narragansett produces 130-year history, Narragansett fell on almost 90,000 barrels of Lager a year – hard times during the last decades of the Narragansett will soon have a permanent 20th century. Sold to the Falstaff Brewing home in its home state, in a spot that Company, the original Narragansett Hellendrung calls “magical.” brewery shut its doors in the 1980s and “It’s right in the heart of Providence, in was mostly demolished by 1998. The the heart of Rhode Island, in the heart of original recipe for Narragansett Lager was New England,” he says. “It’s waterfront, changed, and not for the better. Worst of it’s next to colleges and universities and all, the brand almost went extinct in New working professionals in an old historic England, though it had once accounted neighborhood, it’s on a bike path. It’s for 65% of all beer sold in the region. almost scary all the things that we can When Hellendrung and a cadre of other do there.” Narragansett CEO Mark Hellendrung Narragansett fans bought the brand from The brewery will be a “taproom showpiece,” Falstaff in 2005, they tackled all these where Narragansett can flex its craft challenges and more. They brought back prowess with a 20-barrel brewhouse, the original Lager recipe and bolstered welcoming friends and neighbors to come their lineup with new classics like Del’s to join them for a ’Gansett. And because and Fresh Catch blonde ale, while they’re crafting the space from scratch, embracing Narragansett’s cheerful vintage they can adjust the large interior and deck advertising, including the legendary slogan, “Hi-Neighbor! Have a ’Gansett!” But despite its success, Narragansett’s comeback story wasn’t complete. They needed their own brewery.

4 HeadyTimes v.32 www.amoskeagbeverages.com Feature Narragansett: A Timeline 1890 The first Narragansett beer is produced in Cranston, RI. In the next year, the brewery would produce nearly 28,000 barrels of lager. 1914 Narragansett becomes the largest lager brewery in New England. 1920-1931 Despite being granted permission by the IRS to brew, bottle and sell beer for medicinal purposes during Prohibition, by the 1930s the brewery’s financial condition was not what it used to be. They approached the Haffenreffer family (of Boston’s New England Brewing Company) for help financing and managing the modernization of the brewery. 1930s Theodore Geisel (a.k.a. Dr. Seuss) is hired to design a mascot for the company, the iconic space to accommodate COVID-19 social ’40s fan favorite, Chief Gansett. distancing requirements with relative ease. 1950s announcer, Curt Gowdy, becomes a spokesman for And while Hellendrung is obviously looking Narragansett, making the “Hi-Neighbor! Have forward to the opening of the brewery, a ’Gansett!” line legendary throughout New which will coincide with the 15th anniversary England. By 1955, 65% of all beer sold in of reclaiming the brand this June, he’s the region is brewed by Narragansett. already looking ahead to his next project. 1965 Falstaff Brewing Corporation purchases “It’s almost like you’re done with that,” he Narragansett Brewing Company for $17 million in says, “and then you just build for the next cash and $2 million in Falstaff common stock. The 130 years.” That means expansion, both deal takes nine years to finalize. in distribution and production, which is certainly on the table. But Hellendrung says 1975 Steven Spielberg’s movie Jaws is released, he’s also looking to challenge consumers’ and audiences around the country watch in outdated view of Narragansett. awe as Captain Quint chugs and crushes a can of Narragansett. “A lot of people thought of us as oh, that’s Narragansett, that’s tall boys for three 1983 After Falstaff moves production to bucks,” he says, “not a real craft brewery.” Indiana, Narragansett Brewery closes its doors for good. While those in the know respect 1998 Demolition of the Cranston brewery Narragansett’s craft cred, it can be difficult begins. The bottling plant and eight other to change the perception of a brand that’s buildings are demolished over several months. over a century old, especially when the tall boys are that great. But Hellendrung hopes 2005 A group of investors, including Mark when people visit the new brewery, they will Hellendrung, buys Narragansett Beer, and come to appreciate all the exceptionally Lager is once again brewed from the original well-made Narragansett has to offer, recipe with the help of former Brewmaster whether it’s a post-ride Lager or a single Bill Anderson. batch Lovecraftian experiment. 2010 A “resurrected” Narragansett sells But in the meantime, he’s excited just to its one millionth case, just in time for the th get to the finish line and take at least one 120 anniversary. victory lap. 2017 Some brewing operations return to Rhode Island, beginning “It’ll be great to put an exclamation point with About Time IPA, brewed at the Isle Brewers Guild partner on that journey. We’re just looking forward brewery in Pawtucket. to keepin’ on rockin’ and rollin’.” 2019 Narragansett announces plans to build a new brewery in Providence, its first in nearly 40 years.

www.amoskeagbeverages.com HeadyTimes v.32 5 BrewerHIGHLIGHT Allagash Brewing Company Checking in with the iconic brewery as it navigates in a new era of craft beer. HE UNCERTAINTY CAUSED BY THE ONGOING COVID-19 PANDEMIC has brought new and unusual challenges to breweries across the T nation. For this edition of Heady Times, we wanted to check in with Allagash Brewing Company to get a firsthand look at how one of our most essential, independent craft breweries is adapting and evolving in this new craft beer landscape. We spoke with Naomi Neville, Sales Director at Allagash Brewing Co. to find out more. Heady Times (HT): First off, how is the team at Allagash, and how have you all responded to the COVID-19 pandemic? Naomi Neville (NN): Really, there’s no aspect of our brewery that hasn’t changed in the past [few] weeks. Our tasting room is closed to guests, Naomi Neville though we are now offering Allagash on the Fly, a touchless beer delivery and curbside pickup service for those in the Portland, Maine area. All NN: Like everything we do, we had a staff who can work from home are. And we’ve increased all cleaning measured approach to canning. In 2018, regimens across the brewery, reconfigured our space and instituted new we found that we had the bandwidth policies across all our brewing and packaging procedures. and the confidence to match the quality of bottled Allagash beer. Obviously, the HT: Can you tell us about how you’re giving back during this demand in the market was shifting more uncertain time? to cans, so that helped make our decision NN: We donated beer to local distilleries to be made into hospital-grade easier. It also happened that we were in a hand sanitizer. We were able to donate N95 masks to a local children’s great position staff- and capabilities-wise hospital and we’ve been donating a large number of boxes for food to dip our toes into the new format with a delivery to Wayside Food Programs. They provide access to nutritious smaller canning line. When we saw the true food to those in need in southern Maine. We will continue to look for magnitude of demand for Allagash in cans, ways to help others in our community in whatever form we can. that’s when we decided to take the plunge and scale up to a larger canning line. And HT: How has this affected your brewing procedures? that appears to have been just in time. NN: Our brewing schedules have been reduced. We sold a significant HT: Has your overall business model portion of beer in kegs, and the need for that format basically vanished changed with the implementation overnight. So, we’re rethinking pretty much everything we had planned of cans? for 2020, in light of this situation. From a selling perspective, we’ve rapidly turned our focus to off-premise and online retailers, and what we NN: It absolutely has. When we released can do to make it easier than ever for our fans to get our beer. We’re Allagash White in 16 oz. cans, they actually also working on ways to support our on-premise accounts that are still became the #1 new craft beer item in open for to-go sales. We are super thankful for our wholesaler partners dollar sales in Northeast IRI data for 2019. that are helping to keep our beer in stock and on shelves in these And those cans allowed us to create more unprecedented times. engaging programs and displays for our retailer partners. So yes, they opened up some big HT: When looking back at your business plan for 2020, what opportunities for us – all because people changes have had to take place between then and now in terms of were excited to drink Allagash beer in cans. what is getting brewed and what will need to wait until next year? NN: Quite a bit has changed. We’ve postponed a few specialty releases until 2021. On the other hand, we’ve moved up the release date of our White 12 oz. 12-pack cans in multiple markets that weren’t scheduled until later this year or next year. HT: Can you talk about what inspired the decision to can more Allagash products?

6 HeadyTimes v.32 www.amoskeagbeverages.com BrewerHIGHLIGHT HT: Speaking of Allagash White – in a Allagash is rotation-nation world, how has White Lending a Helping Hand remained such a mainstay for decades? • In early May, Allagash offered NN: We are intensely focused on the quality anyone with a medical ID a of Allagash White. Every day we’re looking 12-pack of 19.2 oz. Allagash for ways to make it taste fresher, last White cans for just $1. longer and to make sure that people have the same incredible experience with that • The Allagash team helped the beer every time. It also has a remarkable Falmouth Food Pantry pack balance of flavor. That balance appeals to 180 emergency food boxes, plenty of people who claim they don’t like which have all promptly gone beer “except for Allagash.” to families in need. HT: Last year Rob Tod won the • The brewery supported the prestigious James Beard Award! Portland public school system What did that recognition mean to by holding a donation drive for the company? hygienic products for families in need. NN: I don’t think Rob’s, or any of our goals have ever been focused around winning • Wayside Food Program was awards. But it is very validating to see that running low on containers the work we’re doing, the focus we have on for food delivery, so Allagash the quality of our beer and the well-being donated 1,440 boxes. of our employees and community, is all • The brewery donated beer remarkable enough to be awarded. to local distilleries to be HT: Finally, can you tell us why being made into hospital-grade a Certified B Corporation is important hand sanitizer. to Allagash? • Allagash donated N95 masks NN: In short, it’s about strengthening to a local children’s hospital. our dedication to using beer as a force for good. The accreditation represents a rigorous commitment to our core values. As a B Corp., these guidelines help us measure our success in a publicly transparent and accountable way that goes beyond profitability. Our plan right now is to continue to improve on what’s important to us: the experience of working at Allagash, giving back to the community and our environmental stewardship.

www.amoskeagbeverages.com HeadyTimes v.32 7 Off-PremiseSPOTLIGHT Leo’s One-Stop Market OCATED IN THE SOUTH WESTERN PART OF NEW HAMPSHIRE, you’ll find the city of Claremont, home to Leo’s One-Stop Market. L More than your typical mom & pop store, Leo’s has been a staple of the community for 40 years. Heady Times caught up with store manager Rob Bouchard to find out what has kept this store going strong all these years. Heady Times (HT): What’s your background in this business? Rob Bouchard (RB): I’m a Claremont native. Both my parents worked for Cumberland Farms and I started working there as a teenager, so you could say the C-store business is in my blood. Later, I worked for Johnson & Dix Fuel Corp. in their C-store division before joining the team at Leo’s in 2002. HT: Why do customers love to shop at Leo’s? RB: The hard work and dedication of our staff shows in our top-notch customer service. We take great pleasure in making sure that every visitor’s experience is one that will keep them coming back for years to come. We’ve developed friendships with many regulars that frequently pop in for their grocery needs and we look forward to helping out the Rob Bouchard, Store Manager new folks that stop in for the first time. We are known to have the best meat counter and craft beer selection in the region; you’ll have a hard HT: Do you get busier in the summer? time finding anyone that can compete with us. What sells well during the warmer months? HT: Let’s talk about your beer selection. RB: Yes, we do get busier. Now that the RB: I’ve always been interested in beer. I can remember drinking my weather is beginning to warm up, we’ll see first Sierra Nevada Pale Ale and thinking, whoa, this stuff is pretty good. more Twisted Tea, Truly, White Claw and About five or six years ago, I decided to change things up. I wanted to summer seasonal sales. Folks also love up our craft game, so I added two cooler doors that are strictly for single local brews like Great North Moose Juice serve craft beers – people thought I was crazy. As we know, “ are and newcomer to the market, Night Shift tops,” so I went heavy on the IPAs, which worked out well when that The 87 which is out of Massachusetts. And segment exploded. Currently, we have eight cooler doors of beer and we we sell loads of Red Bull too! In addition were voted best beer selection by the local newspaper! to beverages, we also have a full-service deli with hot and cold sandwiches made to order and an extraordinary butcher shop. We have everything for our customers’ grilling needs, from our tasty marinated steak tips and fresh ground hamburger to our delicious homemade potato salad and cole slaw. HT: Anything else you’d like our readers to know? RB: We are a small-scale grocery store that offers something for everyone. For more than 40 years, we have maintained our commitment to providing the best quality and service around. Our goal is to be a one-stop shop. Our friendly staff is eager to serve locals and visitors alike, with a smile. Come on in!

Facebook.com/Leos-One-Stop-Market • 130 Main Street, Claremont • 603-542-8007

8 HeadyTimes v.32 www.amoskeagbeverages.com On-PremiseSPOTLIGHT Rooftop at The Envio OME SUMMERTIME, THERE’S ONE THING VITAMIN D-DEPRIVED Granite Staters can all agree on – rooftop cocktails and noshing taste Ceven better while taking in majestic views and soaking up the sun. Perched high above The Envio wedding and event center, you will find Rooftop at The Envio, Portsmouth’s newest waterfront restaurant and bar that offers panoramic views of the Piscataqua River and the iconic bridges that cross it. Connected to the AC Hotel, Rooftop is a casually sophisticated indoor/outdoor sanctuary that offers a modern menu, full of delicious options made with locally sourced ingredients, fresh from the farm and sea. Heady Times had the pleasure of speaking with Corporate Chef Ken Lingle to learn more about downtown Portsmouth’s first Ken Lingle, Corporate Chef rooftop restaurant. Heady Times (HT): What is your background in this business? Ken Lingle (KL): I grew up on the coast of Maine and some of my first jobs were in restaurants. I went on to graduate from the Culinary Institute of America before leading culinary programs at resorts and hotels in Hawaii, , Pennsylvania and New York. Six years ago I became the Executive Chef at Wentworth by the Sea Hotel and Spa in Newcastle and helped spearhead the revitalization of their restaurants, SALT Kitchen & Bar and Latitudes Waterfront. Portsmouth is such a progressive restaurant and foodie town, I jumped at the chance to work with Colwen Hotels when they offered me the position as Corporate Chef for their AC Hotels. HT: How would you describe Rooftop at The Envio? KL: Rooftop’s panoramic views are unmatched and the use of nano glass walls allows patrons to truly relish the beautiful scenery without any obstruction. With soft lighting and sleek décor, the interior oval-shaped bar is surrounded by a variety of seating options. It’s a perfect setting for an al fresco tapas meal or some refreshing specialty cocktails, beer or wine after work. HT: What’s on your menu? HT: What would you like our readers to know about Rooftop at The Envio? KL: We have something on our menu for every palate. The Envio clam chowder with pancetta chips and cracker crumble, Margherita flatbread, KL: Even though it’s attached to the AC mac & cheese with fresh Maine lobster and baby kale & red romaine Hotel, Rooftop and The Envio have their Caesar salad are just a sampling of our tasty options. Our cuisine own separate entrances and elevators. highlights natural, fresh flavors. And our talented mixologists are ready to That way, our hotel guests have their serve up creative cocktails made with regional distilled spirits with a local privacy. We are really excited to be part of twist. The Pease Base cocktail made with Aviation Gin, lemon, Luxardo the Portsmouth community. During these and St. Germain is a fan favorite. We have 8 draught lines and focus on past few difficult months, we have been regional breweries such as Allagash and Night Shift. making 350 meals a day to help support the Salvation Army, Cross Roads House HT: Tell us about your event facility. and Gather food pantry. Now that we KL: Located on the 3rd floor, The Envio features over 7,000 square-feet of are opening back up with outdoor dining stylish event space for up to 300 guests, including a ballroom, a smaller available, we invite everyone to stop by for pre-function room and a terrace. Our designers did a fabulous job evoking a delicious small plate and a handcrafted a sleek, updated coastal vibe with rich, dark woodwork accented with cocktail or local craft beer, while watching beautiful tiles. Our unique light fixtures resemble contemporary lobster the tide of the river shift and the sun set traps with a modern twist. The Envio is the perfect venue to host a in the distance. It’s a great spot to kick off wedding reception, conference, training or any special occasion. the summer.

TheEnvio.com/rooftop • 299 Vaughan Street, Portsmouth • 603-427-0152

www.amoskeagbeverages.com HeadyTimes v.32 9 HopART NewPRODUCTS Sierra Nevada Pale Ale Goes Retro Keylightful 2020 marks 40 years Keylightful, an extension of Keystone Light, ups since Ken Grossman the fun factor on an easy-drinking brew. Light, changed craft beer fruity flavors are an important trend across forever by brewing the beer, especially with younger consumers, and first batch of the iconic Keylightful brings together a refreshing splash of Sierra Nevada Pale Ale. In raspberry and lime with the always-smooth flavor honor of this milestone, of Keystone Light. Keylightful’s playful packaging Grossman and his team sports lovable bulldog Lil’ Breezy Keezy, adorned decided to do a bit of a with sunglasses and a Hawaiian shirt, guaranteed to throwback this summer stick out in a sea of economy packaging. ABV: 4.2% and bring back the original Package: 12 oz. cans only Availability: Now, 1980 label artwork. year‑round “We’ve talked about a retro label before, but the time just didn’t seem right until now,” says Sierra Nevada’s Leinenkugel’s Spritzen Robin Gregory. Inspired by an old tourism advertisement Leinenkugel’s Spritzen, named after the German word in National Geographic, artist (as well as Grossman’s for “splash,” is about to become synonymous with friend and fellow homebrewer) Chuck Bennett created the “refreshing.” Spritzen combines the crisp effervescence original Pale Ale label. Everyone at the brewery agreed of beer with the naturally fruity notes of a seltzer. At it was a winner. “We had the labels designed just as we 93 calories and 0 grams liked them,” recalls Gregory. But with limited resources of sugar, it’s all flavor with and a barebones staff, Grossman and his team weren’t no compromise. Shoppers able to send someone to the press check at the printer. can try all three flavors: “When we received the labels, the color was way off – it Raspberry Lemon, Pineapple had a funky, rainbow-like look that we hadn’t anticipated.” Strawberry and Grapefruit in But sending the botched labels back to the printer and one variety pack. ABV: 4.2% demanding a refund wasn’t exactly Grossman’s style (plus, Availability: Now, year‑round at the time he was too broke to pay for another run at a different printer). So, he decided the happy accident would do just fine – and the rest is history. Truly Lemonade Hard Seltzer Often referred to as “your favorite brewer’s favorite beer,” Truly Lemonade Hard Seltzer is the perfect Pale Ale went heavy on hops far before that was the mix of refreshing hard seltzer and sweet norm in craft beer. Loaded with Cascade, a new hop at lemonade, for a drink that’s big on taste the time, the intense aromas of pine and citrus sparked and low on calories. At just 100 calories, the American craft beer revolution. 1g of sugar and 5% ABV, Truly Lemonade is perfectly balanced, with the sweetness of Not only that, the Pale Ale label became something real lemonade and refreshment of seltzer, of a signature that Chuck Bennett riffed on for Sierra to deliver a crisp, clean finish.ABV: 5% Nevada’s next batch of beers. “Chuck created the original Packages: 16 oz. cans and 24 oz. cans Porter and labels too, which formed the masthead Availability: Now, year‑round and template for many of our labels going forward,” says Gregory. “The landscape vista and banner became a Sierra Nevada signature. It wasn’t exactly intentional, but Mike’s HARDER Green Apple it became a beloved part of our look.” HARDER Green Apple is the color of a In 40 years, updates to the Pale Ale labels were made Granny Smith apple, bursting with that same to keep it fresh, “but the spirit has always remained the bold Granny Smith flavor. With just the right same.” The current redesign is the result of hundreds balance of bite, acidity and sweetness, of hand-drawn renderings created by Sierra Nevada’s this is an extremely refreshing FMB. in-house team – a far cry from the loose sketches ABV: 8% Package: 16 oz. cans only Grossman and Bennett dreamed up over beers four Availability: Now, year‑round decades before. Even with a printing error, the Pale Ale labels are now part of craft brewing history. “Looking back 40 years later, we wouldn’t change a thing.” After all, it’s the beer behind the label that matters.

10 HeadyTimes v.32 www.amoskeagbeverages.com NewPRODUCTS Ohza Crook & Marker Four friends attempted to mix Spiked Lemonade Variety Pack some mimosas on a tippy boat Crook & Marker has upgraded its off Cape Cod. The result? A product portfolio to introduce the mess and an idea. Ohza is a first family of USDA Organic zero- premium mimosa company. They sugar alcoholic beverages. Its lineup use quality ingredients like you would yourself, includes new Spiked Lemonades that but made it lighter, less sugary and ready-to- deliver dangerously smooth all natural drink. They reinvented the mimosa. Plus Ohza is fruit flavors with 80 calories and redefining what you expect from a ready-to-drink less than 1g net carbs. The Spiked beverage: Ohza has a calorie count close to a hard Lemonade Variety Pack includes: Classic Lemonade, seltzer, but the bold flavor of a serious cocktail, Raspberry Lemonade, Watermelon Lemonade and all while containing no added sugar, nothing Blueberry Lemonade. Package: 12 oz. cans only artificial, no preservatives, and an extremely clean Availability: Now, year‑round nutrition label. Crook & Marker Ohza Classic Mimosa Spiked Tea Variety Pack Ohza’s Classic Mimosa is just like one you’d Can the full flavor you crave come make yourself with premium sparkling wine without the sugar you shun? Heck and real orange juice, but it’s less caloric, yeah, ya’ll. Crook & Marker Spiked less sugary and ready-to-drink. An authentic Teas are more sweet than a southern cocktail you can feel good about drinking. grandma. They have zero sugar, ABV: 5% Package: 12 oz. cans only zero artificial sweeteners, and are Availability: Now, year‑round crafted with real brewed tea for that home-feel flavor. It’s like a big ole’ Narragansett Del’s Variety Pack glass of “goodness gracious”. The Spiked Tea Variety Pack includes: Lemon Tea, Peach Tea, Raspberry Del’s Variety Pack is perfect for Tea and Sweet Tea. Package: 12 oz. cans only those looking for something Availability: Now, year‑round refreshingly different. Included in the mix are: Lemon Shandy, a thirst-quenching classic Crook & Marker made with all-natural lemons, Spiked Coconut Variety Pack Narragansett’s award-winning Crook & Marker is introducing its lager and just a touch of sugar; Spiked Coconut Variety Pack just Watermelon Shandy, a summer in time for summer, with Coconut cookout essential that combines natural Pineapple, Coconut Lime, watermelon flavor with Narragansett Lager and just a Coconut Mango and Coconut hint of sweetness and Mango Passionfruit Shandy, Raspberry. These products are a crisp, tropical treat that combines Narragansett the latest additions to its portfolio. Lager with natural mango and passionfruit flavors. Package: 12 oz. cans only Availability: Now, year‑round Availability: Now, year‑round Genesee Lemon Strawberry Cream Ale Seagram’s Escapes Lemon Strawberry Cream Ale is Spiked Citrus Punch a new twist on the classic Cream Chase the sunset with pineapple, Ale! The flavor of an ale, and passionfruit and orange flavors with the smoothness of a lager but Seagram’s Escapes Spiked Citrus Punch. with a unique lemon strawberry Perfect for all your summertime activities. flavor that’s perfectly sessionable ABV: 8% Package: 23.5 oz. cans only and refreshing. ABV: 5.1% Availability: Now, year‑round Package: 12 oz. cans only Availability: Now, year‑round

www.amoskeagbeverages.com HeadyTimes v.32 11 NewPRODUCTS Night Shift Santilli Night Shift Nite Lite American India Pale Ale Craft Light Lager Night Shift’s flagship Craft drinkers deserve delicious American IPA is named after light beer. Night Shift is raising Santilli Highway, the street the light beer standard and in Everett that the brewery coming after macro light brands calls home. They first with Nite Lite, an unfiltered, brewed this beer in 2015 as unpasteurized, all natural, craft a batch of a rotating series, light lager that everyone can Morph. This batch was too get excited about. Coming in good to become a distant at only 120 calories and 4.3% memory, and thus, Santilli ABV, Nite Lite is perfect for your next tailgate, barbecue, was born. Consistent, concert or sporting event. Upgrade your light beer accessible, and rooted in the spirit of innovation, Santilli choice! #macronuisance ABV: 4.3% Packages: 12 oz. makes a great addition to whatever your craft may cans, 16 oz. cans and draught Availability: Now, be. In 2016, Night Shift was honored to take home year‑round the Bronze medal in the American-style India Pale Ale category at the World Beer Cup for Santilli. ABV: 6% Night Shift Lime Lite Packages: 16 oz. cans and draught Availability: Now, Craft Light Lager year‑round with Lime Night Shift Hoot Hard Seltzer Macro light beers with subpar flavors have owned the light beer Hoot was inspired space for too long, help Night by NSB’s driving Shift raise the bar and compete mission to “always against big beer on their own create better”. Unlike turf! At 4.3% ABV and 120 calories per many other seltzer serving, Lime Lite features natural lime brands that water in its recipe. Like Nite Lite, Lime down and back Lite is unfiltered, unpasteurized, and sweeten their seltzer, preservative-free. It sips super refreshing Hoot is fermented and crisp, with a hint of lime citrus. with wine yeast, ABV: 4.3% Packages: 12 oz. cans and 16 oz. cans creating a naturally crisp and refreshing canvas to Availability: Now, year‑round layer exciting and bright flavors. Night Shift sweats the details because they know the details lead to the best product. They do all of this because like their tagline Night Shift Whirlpool implies, they “Give A Hoot.” Hoot Hard Seltzer is made New England Pale Ale with natural flavors and is available in:Pomegranate Night Shift’s flagship New England pale ale Tangerine, Raspberry Lime and Black Cherry Lemon. is brewed with a malt bill of , oats, Gluten-free, 0 grams of sugar and only 90 calories. and barley; Mosaic and Summer hops ABV: 4% Package: 12 oz. cans only Availability: Now, are used in the kettle, and is dry-hopped year‑round with another round of Mosaic. Whirlpool pours straw yellow and slightly hazy. Expect Night Shift The 87 aromas of peach and mango, with notes of American Double India Pale Ale ripe citrus and a crisp finish. Wonderfully drinkable and remarkably refreshing, Whirlpool pairs well with whatever Lovingly named after their address in life may bring. ABV: 4.5% Packages: 16 oz. cans and Everett, MA., The 87 delivers juicy hop draught Availability: Now, year‑round bombs that remind Night Shift of their Taproom home. With crisp notes of sweet stone fruit that transport your taste buds to a tropical destination, The 87 is ready to sip no matter what the weather outside may be. ABV: 8% Packages: 16 oz. cans and draught Availability: Now, year‑round

12 HeadyTimes v.32 www.amoskeagbeverages.com NewPRODUCTS Corona Hard Seltzer Great North IPA 16 oz. Cans Variety Pack World Beer Cup Silver Medal winning The #1 most refreshing beer Great North IPA is now available in is bringing a lighter, less filling 16 oz. can 4-packs and 12 oz. can option to the hard seltzer 12-packs! ABV: 7% Packages: 12 oz. category. Corona Hard Seltzer, cans, 16 oz. cans and draught the only 0g carb, all Corona, Availability: Now, year‑round hard seltzer. With 0g carbs, 0g sugar, 90 calories, 4.5% ABV Great North Tie Dyed and gluten-free, Corona Hard 16 oz. Cans Seltzer is a tasty, better-for-you alcoholic beverage This dry-hopped pale ale is aromatic rooted in Corona’s chill attitude and high-end credibility. and refreshing. Brewed with Citra, This 12-pack can variety includes: Tropical Lime, Amarillo, and Cascade hops, this lively Cherry, Blackberry Lime and Mango. ABV: 4.5% beer is light, crisp, and packed with Availability: Now, year‑round flavor. Now available in 16 oz. can 4-packs and 12 oz. can 12-packs! Switchback Karsten ABV: 5.4% Packages: 12 oz. Premium Lager cans, 16 oz. cans and draught Availability: Now, year‑round Switchback Karsten Premium Lager is a brand new package from the Burlington Vermont brewer that’s unfiltered and 100% naturally Willie’s Pineapple & Lime carbonated. This brew is lagered 6 Willie’s Superbrew is ringing in the weeks for the ultimate clean, crisp summer with a taste of the tropics. Willie’s taste. ABV: 5.1% Package: 12 oz. Pineapple & Lime is crisp, light and the cans only Availability: Now, year‑round perfect complement to a sunny afternoon. The pineapple is vibrant and refreshing High Noon Sun Sips Lime from the very first sip. A splash of lime in the background balances the pineapple’s High Noon Sun Sips Vodka & Soda Lime has medium sweetness and leaves you with fresh juicy lime flavor with hints of lemon in a light citrus notes. Both the notes of pineapple crisp, lively sparkling water. Only 100 calories & and lime are enhanced by a hint of sea gluten free. ABV: 4.5% Package: 12 oz. cans salt. ABV: 4.5% Package: 12 oz. cans only Availability: Now, year‑round only Availability: Now, year‑round High Noon Sun Sips Peach Willie’s Variety Pack High Noon Sun Sips Vodka & Soda Peach has including Blueberry & Lemon fresh ripe peach flavor with hints of sweet nectar All the flavors you love from Willie’s will now be available in a crisp sparkling water. Only 100 calories & in a convenient variety pack. The 12-can variety pack gluten free. ABV: 4.5% Package: 12 oz. cans will include original favorites like, Pomegranate & only Availability: Now, year‑round Açai, and Mango & Passionfruit, along with their High Noon Sun Sips Variety Pack new releases Pineapple & Lime, and Blueberry & Lemon, which is exclusively available in the variety High Noon Sun Sips are the easy drinking, always pack. All four offerings complement each other for a socializing, great tasting, sun-toasting, blue sky delightfully refreshing variety celebrating, memory-making, awesomeness, in a can, pack sure to keep fans hard seltzer. High Noon Sun Sips exploring until they find their Variety 8 Pack includes these new favorite. ABV: 4.5% refreshing flavors:Grapefruit, Package: 12 oz. cans Watermelon, Black Cherry only Availability: Now, and Pineapple. ABV: 4.5% year‑round Package: 12 oz. cans only Availability: Now, year round

www.amoskeagbeverages.com HeadyTimes v.32 13 NewPACKAGES Cape Line Rebrand Smirnoff Hard Seltzer Cape Line sparkling cocktails are 4 Ways to Rosé Variety Pack – getting a fresh makeover. The light and Bachelor Edition airy sparkling cocktail packaging will be The Will You Accept This Rosé replaced by a darker-hued, bold pack program is back with a new color, helping underscore Cape Line’s Bachelor-themed Smirnoff full-flavor cocktail taste to shoppers and further helping it Seltzer 4 Ways to Rosé stand out from seltzers on the shelf. Cape Line should be 12-pack, which includes: shelved with other FMBs such as Mike’s and Rita’s, which Raspberry Rosé, Pink Apple will improve purchase intent by 25%. This will coincide Rosé, Strawberry Rosé and with Cape Line’s media campaign launch in June, which White Peach Rosé. The partnership continues with includes TV, OOH and digital assets, set to position Cape the Bachelor franchise and will be showing up in stores Line against traditional cocktails while differentiating from with Bachelor POS and NEW Bachelor-themed packs to seltzers with sparkling, full-flavor taste and better-for-you execute in store. There will be social media involvement messaging. Availability: Now, year‑round from past and current cast around the Smirnoff Seltzer Miller Lite Americana Packaging Rosé varieties. Availability: Now! Miller Lite’s getting in the patriotic Smirnoff Hard Seltzer mindset with Americana packaging Variety Pack Refresh just in time for Memorial Day and Independence Day celebrations, The Smirnoff Hard in times where we all come Seltzer 12-pack Variety together as a nation. This is a has been renovated great opportunity for retailers to work with merchandisers to clearly call out to build great displays. They’ll also be giving away tons “Zero Sugar.” It still of merchandise perfect for summer activities, whether includes the same you are indoors or outside – all fans have to do to enter, great flavors, with is scan the Snapcode on the aluminum “Summer Pints” only 90 calories and 1g carbs: Berry Lemonade, available on and off-premise. Availability: Now! Piña Colada, Raspberry Rosé and Cranberry Lime. Availability: Now, year‑round Coors Light Summer Packaging Coors Light is ready Harpoon IPA Package Refresh to chill along with everybody else this New England’s original IPA is getting a summer, decked out fresh new look! As enjoyable in 2020 in thermochromic as it was in 1993, Harpoon IPA will be shades. For a looking better than ever as it undergoes limited time, fans a full package update. Balanced and can get their hands refreshing with just a touch of citrusy on mountain-cold refreshment in these unique color- hops, IPA is as versatile as can be, changing cans, perfect for backyard barbecues or days making it a perfect choice for all summer activities. at the beach, ready to chill on any hot sunny day. Availability: Now, year‑round They’re sure to inspire people to stock up and chill out this summer. Availability: Now! Smuttynose Finestkind IPA and Mike’s Party Pack Refresh Old Brown Dog Package Refresh This summer, Mike’s Party Pack will For 2020, Smuttynose Brewing Co. include a new flavor:Mike’s Hard is relaunching its core beers with a Pineapple Strawberry, exclusive cleaner, more contemporary look. to this 12-pack variety, which also Finestkind IPA and Old Brown Dog includes: Hard Lemonade, Hard will feature big bold type, unique Black Cherry Lemonade and graphic elements and an appealing Hard Strawberry Lemonade. color story, Smuttynose is moving Availability: Now, year‑round forward while embracing its roots! Availability: Now year‑round 14 HeadyTimes v.32 www.amoskeagbeverages.com SeasonalSELECTIONS When Demand Exceeds Supply Harpoon Fantasy League Mix Pack Many of our craft seasonal and specialty releases are available in limited quantities. Breweries only produce a Fantasy League Mix Pack is an certain amount of their specialty beers and Amoskeag does assortment of 4 low-calorie session all they can to get as much product as possible. In addition, beers brewed with an abundance of this magazine is compiled months prior to the decision made modern hops and some wellness- by the brewery to allocate their products to the wholesaler. minded ingredients. Whether you’re lacing up, cooling down, or riding Variations in production for some of these limited release the pine, you’re always a winner with offerings will fluctuate, resulting in lower quantities than this all-star lineup. The mix pack anticipated. If you are interested in something you see in includes: Rec. League (Hazy Pale Ale), Farm League this publication and it is out of stock when you place your (Hoppy Farmhouse Ale), Bush League (Dry Hopped order, please contact your Amoskeag Beverages sales American Pilsner), and Night League (Session Black representative to discuss a similar product. IPA). Package: 12 oz. cans only Availability: June

Samuel Adams Summer Ale Mike’s Hard Watermelon Golden, hazy and thirst-quenching, Lemonade Summer Ale is back to Hold on for an intensely refreshing signal warmer days ahead. This American blend of ripe, juicy watermelon and wheat ale boasts orange, lime and lemon tart lemonade. The liquid is dark pink peels to create a refreshing citrus aroma. in color and the aroma is of classic, Grains of paradise accent the crisp wheat freshly cut, ripe watermelons. Unlike character, with a subtle spice that finishes the overly sweet, candy-like profile of clean. Summer Ale is just right for wishing other watermelon beverages, Mike’s for summer or washing the season down. Hard Watermelon Lemonade delivers ABV: 5.3% Packages: 12 oz. bottles, 12 oz. cans and an authentic, mouthwatering watermelon taste, before draught Availability: Now! finishing clean, with no lingering sweetness. ABV: 5% Package: 12 oz. bottles only Availability: June Dogfish Head Sun-Day-Feels Inspired by brunch libations, Sun-Day-Feels is a Sierra Nevada Summerfest beermosa sour brewed with viognier wine grapes, Since their invention in the 1840s, blood orange juice and peach purée for ‘all pilsners have become the world’s most the feels.’ Tart, spritzy and mimosa-esque, this popular beer style. With a nod toward summertime sipper received the highest rating the original Czech tradition, Summerfest on Dogfish Head’s Beer Exploration Journal is brewed to feature the best Bohemian (a program customers use to rate beers nature. Crisp, golden, dry and incredibly coming from the R&D brewhouse) during drinkable, Summerfest has a delicate the summer of 2019. Part of the 2020- and complex malt flavor and spicy and 2021 Off-Centered Art Series, Sun-Day-Feels floral hop character. It’s the perfect warm weather beer. boasts bright, lively artwork by Dan Stiles. ABV: 5% Packages: 12 oz. bottles and 12 oz. cans ABV: 6.5% Package: 12 oz. bottles only Availability: Now! Availability: Now!

Shiner Sea Salt & Lime Two Roads Road Jam Road Jam is a wheat ale fermented with This clear and bright, medium-bodied real red and black raspberries and accented lager has just a hint of lime and sea with fresh lemongrass. It has a stunning salt. It’s as crisp and refreshing as a red color and mouth-watering berry aroma cannonball into the pool on a triple-digit and is fruity and refreshingly dry. ABV: 5% day. ABV: 4% Package: 12 oz. cans only Packages: 12 oz. cans and draught Availability: June Availability: Now!

www.amoskeagbeverages.com HeadyTimes v.32 15 SeasonalSELECTIONS Woodstock Inn Lost Time Double Allagash Dry Hopped Galaxy Pale Ale Truepenny Pilsner Lost Time Double Dry Hopped Galaxy A truepenny: one both trusty and honest. Pale Ale is a hazy New England This pilsner delivers on its promise of pale ale, that is made with Comet refreshment with a classic grain bill and and Galaxy hops. This beer has low noble hops. It distinguishes itself with a hint bitterness and a great hoppy nose. of wild beer, blended for balance. A beer Lost Time gets its name from an that refreshes while it delights, a Truepenny. alien abduction that occurred near ABV: 5.5% Package: 16 oz. cans only the brewery back in the 1960s. Availability: June ABV: 5.5% Package: 16 oz. cans only Availability: Now! PRESS Blood Orange Chili Woodstock Inn PRESS Premium Alcohol Seltzer Lemon Blueberry is bringing some warmth with Pale Ale its new rotational flavor – Lemon Blueberry Pale Ale is a Blood Orange Chili. This is the light refreshing pale ale that third rotational flavor for the smells like lemons and tastes independent, woman-owned like blueberries. Lemon Blueberry Pale Ale is straw alcohol seltzer brand and has in color, is incredibly refreshing and easy to drink. hit the shelves in six-packs. ABV: 4.4% Packages: 12 oz. cans, 16 oz. cans and PRESS Blood Orange Chili draught Availability: Now! features velvety citrus notes that shine against a zing of fleeting heat and splash of mellowing sweetness. “I’ve been working to bring Blood Moat Mountain 20 Double IPA Orange Chili to market for years,” said Amy Walberg, In celebration of their 20th anniversary, founder of PRESS Premium Alcohol Seltzer. “This flavor Moat Mountain Brewing Co. presents 20 is exotic, mischievous and totally Double IPA. 20 Double IPA is a mildly unexpected. It’s one of my favorites, bittered New England style, Double and I think people are going to love it!” India Pale Ale. It marries the classic IPA ABV: 4% Package: 12 oz. slim cans only hopping of the piney and spicy Chinook Availability: Now! hop, with the modern tropical, stone fruit flavors imparted by the Galaxy hop Brooklyn Summer Ale from Australia. It has been an incredible journey so far with many ups and downs, with the Brooklyn Summer Ale is a light and zesty constant being great times shared with friends old and beer brewed with warm weather adventures new. In Moat Mts.’s 20th year, they face the challenge in mind. It’s the perfect companion for long of not being able to celebrate as closely with folks as summer days by the pool, in the yard, or they would like to, but look forward to being shoulder anywhere else people unwind. ABV: 5% to shoulder with you at the Smokehouse once again. Packages: 12 oz. cans and draught ABV: 8% Package: draught only Availability: late June Availability: Now!

Moat Mountain Wachusett Summer Mix Pack Call It A Day! Double IPA It’s officially Summer Mix Pack Fashionably late to the party, Moat Mt. season! All of Wachusett’s definitely took their time perfecting this most refreshing beers of recipe for those who enjoy the pleasures of summer are now available a delicious Double IPA… East Coast Style. It in one wicked awesome has tropical aromas and flavors of bright citrus 12-pack! Each mix packs and juicy hops. Pineapple, tangerine, melon and stone fruit contains 3 of each: Blueberry, accentuate this tasty brew with a pleasant soft bitterness Summer, Strawberry and and clean finish. Get ready to call it a day!ABV: 8% Watermelon. Enjoy this Summer Mix Pack by land or Packages: 16 oz. cans and draught Availability: Now! by sea, but always remember to enjoy with friends. Package: 12 oz. cans only Availability: Now! 16 HeadyTimes v.32 www.amoskeagbeverages.com SeasonalSELECTIONS SupportCRAFT Switchback Extra Pale Ale (XPA) Under the present circumstances, it’s tough for Extra Pale Ale (XPA) is a hop- some craft breweries to release new innovations forward pale ale that employs or seasonals. But many national craft beers an abundant use of whole are available and still in demand by customers cone hops. Switchback has returning to brands they trust and respect. Support balanced the amazing bouquet craft by reminding your customers of these and flavors that whole cone excellent core offerings. hops possess with a subdued malt character, creating a crisp refreshing beer. They developed Dogfish Head SeaQuench Ale Extra Pale Ale as a test brew on their 5 gallon pilot SeaQuench Ale, a perfect beer for summer, is a system utilizing Vermont grown hops from the UVM Hop session sour mash-up of a crisp Kolsch, a salty Extension Program. Using whole cone hops created the Gose and a tart Berliner weiss brewed in sequence challenge of reconfiguring the brew house just for this with black limes, sour lime juice and sea salt. The beer, and they are overjoyed with the resulting aromas resulting citrusy-tart thirst-slayer has captured the and flavors of the Centennial, Chinook, and Cascade attention and hearts of beer, wine and margarita hops. ABV: 4.8% Package: 12 oz. stubby bottles only drinkers alike. Boasting amazingly tart and crisp Availability: Now! flavors, with a touch of salt on the tongue and a bit of malt sweetness in the finish, SeaQuench Ale is Smuttlabs Ring King as unique as it is refreshing. ABV: 4.9% Packages: 12 Pineapple IPA and 19.2 oz. cans and draught Availability: Now, year‑round Brewed with real pineapple puree and a blend of Crystal, Citra, Dogfish Head Slightly Mighty and Simcoe hops, Ring King is a Slight in calories and carbs with refreshing and juicy take on your mighty hop character, Slightly standard India Pale Ale. Bursting Mighty is a lo-cal IPA with all the with a fruitful aroma and a hop- flavors and tropical aromas of a forward profile, this bright and bold world-class craft beer, but only 95 golden IPA is all you need to feel calories, 3.6g carbs, 1g protein like a winner today. ABV: 6.7% and 0g fat per 12 oz. serving. Package: 16 oz. cans only Brewed with ‘lo-cal’ly grown and Availability: Now! malted barley, and a touch of monk fruit to add body and complexity without adding Rogue Combat Wombat calories or carbs, Slightly Mighty throws tropical notes of pineapple, coconut, mango Oozing aromas of citrus and tropical and citrus, all while delivering fruit, Combat Wombat glow a vivid gold. an aromatic hoppiness Notes of tart grapefruit and sweet blood that makes it oh-so orange battle in a barrage of flavor drinkable. ABV: 4% with a citrus hop profile, but reconcile Packages: 12 oz. peacefully in a sweet and fruity finish. cans and draught ABV: 6.7% Package: 16 oz. cans only Availability: Now, year‑round Availability: June

Rogue Marionberry Sour Wachusett Blueberry Ale Rogue’s Marionberry Sour has New England’s favorite blueberry ale, sweet, fruity Marionberry notes up Wachusett Blueberry Ale has a wonderful front with a tart, refreshing finish. aroma of fresh blueberries and is enhanced Perfect for all your summer festivities. by a delicious flavor that gets fermented ABV: 6.5% Package: 16 oz. cans only into this classic wheat ale. ABV: 4.5% Availability: June Packages: 12 oz. cans and draught Availability: Now, year‑round

www.amoskeagbeverages.com HeadyTimes v.32 17 SupportCRAFT Sierra Nevada Wild Little Thing SingleCut Softly Spoken This slightly sour wild little thing Magic Spells IIPA has just the right smack of Far away across the field, there is a golden tartness for serious refreshment, IIPA with a tropical, bright citrus, mild pine and while guava, hibiscus and smooth, soft lightly sweet malt that will take strawberry lend fruity-sweet you home again. Softly Spoken Magic Spells depth and a bright pop of color. is perfect for all your summertime activities. ABV: 5.5% Packages: 12 oz. cans ABV: 8.6% Packages: 16 oz. cans and and draught Availability: Now, year‑round draught Availability: Now, year‑round Sierra Nevada Hazy Little Thing IPA Maine Craft With this beer, Sierra Nevada Blueshine Lemonade thought it was so good that they Blueshine Lemonade features Maine Craft decided to serve it straight from Distilling’s Blueshine Wild Maine Blueberry the tanks – unfiltered, unprocessed liquor and home-made lemonade. and raw – to let all the fruit-forward ABV: 7% Package: 12 oz. cans only hop flavors shine. The result is a Availability: Now, year‑round hazy beer with modest bitterness and intense hop character. To some, making an unfiltered hop bomb Great Rhythm may seem crazy, but to Sierra, it’s a hazy little thing Tropical Haze American IPA called IPA. ABV: 6.7% Packages: 12 and 19.2 oz. cans and draught Availability: Now, year‑round A hoppy, hazy IPA that will lead you to paradise, Tropical Haze is a year‑round favorite. Sufferfest ABV: 6.8% Packages: 12 oz. can and draught Low-Calorie Mixed Pack Availability: Now, year‑round It’s not about winning or losing – Sufferfest Beer Company celebrates Stony Creek Cranky IPA the effort. Purpose-brewed craft Assertive hop character enhanced by a beer to complement your sweatiest smooth malt backbone are what define occasions, this trophy case is a this IPA. Cranky showcases citrus and token of your hard work. Light on tropical fruit hops balanced by notes calories, but big on flavor, this can of black pepper and pine. This IPA is variety pack includes: Sufferfest Head cranky enough to satisfy your bitterest of Start Stout (130 calories), FKT Pale Ale (130 dispositions. ABV: 6.8% Package: 12 oz. calories) and new Gut Check IPA (100 calories). cans only Availability: Now, year‑round Inspired by those who seize the day, this low-cal IPA’s full body teems with flavor. Apple cider vinegar lends a bright tang, citrus aroma and a kick to match your grit. The Low- Baxter Stowaway India Pale Ale Calorie Mixed Pack will replace Sufferfest’s current variety pack. Availability: Now, year‑round Dry-hopped with close to 500 lbs. of hops for every 240 barrels brewed, Stowaway’s Allagash White 12 oz. Cans bitter character is enticing for any veteran hop head, but also approachable enough Available for the first time ever in for any beer drinker to tackle. This beer convenient 12 oz. 12-pack cans that offers a balanced finish virtually unheard can go anywhere and are perfect for of in the style category. Stowaway IPA all your summer activities. Allagash has a bold hop profile synonymous with a White features a refreshing balance West Coast IPA that is balanced out with a deep malt of citrus and spice. Wheat, coriander backbone. Stowaway has become an icon of Maine and Curaçao orange peel round IPAs and is a perfect year‑round brew. ABV: 6.9% out the flavor of this pale straw-colored, hazy beer. Packages: 12 oz. cans and draught Availability: Now, ABV: 5.2% Availability: Now, year‑round year‑round

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Blue Moon Celebrates 25 Years It’s been 25 years since Blue Moon was brewed in The Sandlot on Coors Field. To thank fans for helping them Miller Lite Pool Float Giveaway reach for the moon over the past quarter-century, a Miller Lite is making summer instantly better with the chance to win a variety of celebration-forward branded pool float. Shoppers who buy two 18-packs of cans or bottles tools will be available at or one 30-pack of Miller Lite, can complete an official mail-in offer retail. More details to come! form, along with proof of purchase to snag a Miller Lite pool float – and float the day away with friends for a little Miller Time.

Saint Archer Gold: Taste the Gold Saint Archer Gold is heading straight into summer with a renewed focus on the call- to-action, “Taste Gold This Summer” and corresponding retail thematic creative. A detailed playbook with occasion and feature ideas, along with summer programming, is in the works as well, so stay tuned!

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Corona Supports National Restaurant Association Employee Relief Fund Corona is supporting their partners in the service industry by proudly donating $1,000,000 to the National Restaurant Association Employee Relief fund. This fund was created to help restaurant industry employees experiencing extraordinary hardship in the wake of the COVID-19 outbreak. Through this fund, grants will be made to restaurant industry employees who have been impacted by COVID-19, including a decrease in wages or loss of employment. This fund is operated by the National Restaurant Association Educational Foundation, whose mission is to attract, empower and advance today’s and tomorrow’s restaurant and foodservice workers. Learn more at RERF.US.

Corona Light Sponsors Jason Aldean’s Summer Tour Corona Light is proud to partner with Jason Aldean as the official beer of his 2020 summer tour, continuing Corona Light’s investment in country music. Jason Aldean is the #1 all-time selling digital male country artist with five certified platinum albums. He has had numerous #1 hits, four consecutive #1 albums on the Billboard charts and has shattered over 40 venue attendance records. This partnership will be supported by co-branded Jason Aldean and Corona Light POS and local activations. Corona Light will also be hosting a private concert with Jason Aldean in Miami in October. (Note: Tour is currently proceeding as planned but is subject to change pending social distancing guidelines and local government directives).

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Modelo Supports First Responders First We’re in this fight together. That’s why Modelo is partnering with the First Responders Lighten Up the First initiative, in support of the health care professionals on the frontline of the COVID-19 Summer Grilling Season fight. Modelo’s commitment includes a $500,000 with Corona Premier and donation to the initiative to provide essential Corona Hard Seltzer supplies, equipment and resources to protect healthcare workers on the frontlines. Additionally, Grilling tasty food with a beer in hand is a Modelo will redirect marketing resources to classic way to make the most of summer. This help raise awareness of #FirstRespondersFirst year, Corona Premier and Corona Hard Seltzer via a national television advertising campaign. are bringing betterment to grilling by reminding As frontline healthcare workers step forward to consumers that Corona offers a beer and a hard address this public health challenge, their own seltzer that perfectly balances their desire for a health is threatened because of shortages in great grilling experience and a healthier lifestyle. personal protective equipment including gowns, This program will be supported by year‑round gloves and masks. #FirstRespondersFirst, in POS, a partnership with Weber, including partnership with the Entertainment Industry co-branded kettle grills and merchandise, and Foundation, is launching a fundraising call to a national digital and social media campaign action to help address these needs. Donations featuring collaborations with relevant grill masters to #FirstRespondersFirst will provide essential and features within recipes. Additionally, Corona supplies, equipment and resources for protecting is featuring shoppable recipes on Pinterest, with frontline healthcare workers and their patients. beautiful photography of easy-to-make grilling and Visit ModeloUSA.com/FirstRespondersFirst for recipe ideas to lighten up the grill this summer. more information.

www.amoskeagbeverages.com HeadyTimes v.32 21 Programs America Parties with Tea The Twisted Tea “America Parties with Tea” POS and packaging program will remind drinkers that Twisted Tea is the perfect addition for summer celebrations, no matter how you party. Building on 2019’s success, eligible markets will feature a limited- edition on-pack promotion for a redeemable mason jar. And, Twisted Tea Bag ’N Box packaging will see a spirited “Big Ol’ Bag of Freedom” Samuel Adams special design from Memorial Day to Restaurant Strong Labor Day that turns up the fun of Fund Twisted Tea. In immediate response to the Covid- 19 closures in Massachusetts, Samuel Adams partnered with The Greg Hill Foundation to establish the Restaurant Strong Fund with the goal of providing immediate relief to the vulnerable bar and restaurant Samuel Adams community in the form of $1,000 Celebrates Summer individual grants. with the Perfect Samuel Adams quickly realized Pairing the level of need surpassed Massachusetts and the desire to help Samuel Adams will be celebrating was even greater. They expanded “The Perfect Pairing” of Sam Restaurant Strong Fund to include Adams Summer Ale with a limited- 20 total states nationally and Sam edition Cape Cod Chips flavor Adams kick started funding in each that complements Summer Ale location with $100K, bringing its ingredients. Co-branded displays will total commitment to over $2 million. be available and joint coupon offers Nearly $3 million has been raised for where valid to support this summer bar and restaurant workers through staple and help drinkers bring the Restaurant Strong Fund. summer home.

By Boston. For America. Red, white and brew. As one of the largest independent brewers, Sam Adams is celebrating the biggest beer holiday of the year: Fourth of July. Thematic POS will nod to Sam Adams’ hometown of Boston with a By Boston. For America. message supporting the flagship Boston Lager.

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Sierra Nevada: The Official Beer of Camping The Official Beer of Camping is a 360-degree summer campaign that reinforces Sierra Nevada’s Enjoy Outdoors national media messaging and positions Sierra Nevada Pale Ale as the Official Beer of Camping. Camping-themed displays encourage shoppers to pick up SNBC cans and additional supplies for their outdoor summer adventures.

Dogfish Head Shark Attack! Dogfish Head Shark Attack! is a multi-touch program that will run in July to drive displays and features of 60 Minute IPA, Slightly Mighty and SeaQuench Ale. Shark Attack! will feature: • Summer-centric point-of-sale pieces – inflatable sharks, beach towels, beach chairs, etc. • Line pricing for 60 Minute IPA, SeaQuench Ale and Slightly Mighty. • Brand-funded samplings of 60 Minute IPA, SeaQuench Ale and Slightly Mighty at on-premise locations (if applicable). • A couponing program offering consumers $5 back with the purchase of one 12-pack of 12 oz. cans, two 6-packs of 12 oz. cans or four, single-serve 19.2 oz. cans of 60 Minute IPA, SeaQuench Ale and/or Slightly Mighty. • A national text-to-win campaign in collaboration with YETI. The grand prize winner will receive a trip for two to the ‘YETI Weekend’ at the Dogfish INN.

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For a limited time, the Funshine Gilroy can is back to support Guinness Draught throughout the summer months in the off-premise. In addition, surfer summer-themed POS will remind consumers that Guinness is a beer to be enjoyed all year long!

Smirnoff Ice Red, White & Berry Pets for Vets To celebrate the launch of Smirnoff Hard Seltzer Red, White & Berry, Smirnoff is donating $50,000 to Stars, Stripes and Seltzer Backyard Bash Pets for Vets, an organization that rescues and matches shelter dogs Consumers can celebrate summer with Smirnoff Hard Seltzer Red, White & with American veterans suffering Berry and enter, via text, to win a Backyard Bash kit including a grill, chairs, from combat stress and other tent, speaker, cooler, cornhole game and a $500 gift card! emotional issues.

24 HeadyTimes v.32 www.amoskeagbeverages.com Programs Celebrate Shark Month with Narragansett Once again this year, Narragansett will celebrate shark month in July with 1975 Retro JAWS cans available in all Narragansett Lager 12 oz. can multi-packs (30-pks, 18-pks, & 12-pks) this summer. And there will be plenty of custom JAWS-themed signage available and display standees.

Celebrate International Sushi Day with Sapporo June 18, 2020 marks the 6th annual International Sushi Day. Nothing compares to the perfect combination of fresh sushi and delicious Sapporo beer. Sapporo will offer engaging retail marketing assets and encourage Sapporo fans to not only embrace the day, but also become a part of it with a 360º marketing strategy – including a digital promotion where fans have the chance to enter to win an International Sushi Day kit, which includes Sapporo-branded merch.

Harpoon IPA and the Pan-Mass Challenge For 22 years, Harpoon has been the proud beer sponsor of the Pan-Mass Challenge, the largest athletic fundraising event in the country. In addition to pouring Harpoon beer throughout the PMC weekend (Aug. 1-2), during the month of July, they’ll be donating a portion of proceeds from every case and keg sold of Harpoon IPA directly to the PMC and will be creating program- specific POS to help drive purchase at retail. Cheers to all riders, volunteers and donors who fund life-saving cancer research and treatment year after year!

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North Conway’s Moat Mountain Smoke House and Brewery Celebrates 20 Years in July The Moat Mountain Smoke House and Brewery celebrates restaurants that pour our beer, the stores that stock our 20 years of serving North Conway, NH, this summer. cans, and our distributor partners, especially Amoskeag, who takes care of all of New Hampshire for us.” “We opened Fourth of July weekend in 2000, and we had bar customers, but nobody even sat in the dining Join us this summer for a pint and meal with good friends room,” co-founder Vicky Valentino recalls. Twenty years and stay tuned for more celebrating in 2021, when Moat later, the Smoke House is one of the most popular dining Mountain will celebrate a legal 21 years. Cheers! destinations in the Mount Washington Valley – and getting a table in the dining room on a summer night is worth the wait. The Brewery began in the basement of the Smoke House, and on New Year’s Eve 2013, the expanded Brewery in the historic Limmer Barn rolled out its first brew – Iron Mike Pale Ale. To celebrate 20 years, the Brewery will debut a new Double India Pale Ale called “20” as well as extending the can release of the Hoffman Weiss, a traditional Bavarian-style that was one of the Brewery’s first ever beers. “We are humbled that we’ve been around 20 years,” says co-founder Stephen Johnson. “We couldn’t have done it without the support of our Valley friends and family, all the