MARCH 29, 1965 50 CENTS II 34TH YEAR

o xr -- COcrD D Broadcasting xzv THE BUSINESSWEEKLY OF TELEVISION AND RADIO zD n

COMPLETE INDEX PAGE 7

/'yHOW DO YOU COUNT ??????7?

l¡r 1

IT'S JUST GOOD BUSINESS TO COUNT ON THE STATION THAT IS INVOLVED WITH, /INES OFAltißERICA. AND IN, THE COMMUNITY IT SERVES. WCCO TELEVISION is that station in the Twin .*,` `" 09775390A City market. It is the only Twin City station, ONE ]rOIíY.Agb for example, to AWARD AN ANNUAL FOUR - YEAR SCHOLARSHIP; conduct the WCCO- VIKING FAN CLUB; the WCCO - GUTHRIE MATINEE PARTY; sponsor the annual MIN- NESOTA SYMPOSIUM at the University of pr.ronrKm Minnesota; and program a regularly -scheduled PUBLIC AFFAIRS TV SHOW. In addition the station is deeply involved with the ST. PAUL .,,.:.ai WINTER CARNIVAL, the MINNEAPOLIS .r dlrá A R rri7 . AQUATENNIAL and the MINNESOTA STATE FAIR -just to name a few.

COUNT ON WCCO TELEVISION to put your story across ... the station which is already vitally involved in, and accepted by, the Twin City Area of Minneapolis -St. Paul

Rev, h,d . , .al, by. -tzrs. Q rd ',t:rdart1, i i_.

¿VFMY- ry W/NS SC//OOL ßELL AWARD FOR UNPRECEDENTED ThI/RD ThiIE

The North Carolina Education Association age of issues and activities in the field of has again presented its annual School Bell education and, in particular, for the sta- Award to WFMY -TV, the only three -time tion's exceptional efforts in combating the television station winner. The 1965 Award, school "drop -out" problem. for "distinguished service in the interpre- WFMY -TV ... first choice for serving tation of education," was made in recogni- the public and selling your product in 51 tion of WFMY -TV's comprehensive cover- counties in North Carolina and Virginia.

WFMY -TV GREENSBORO / HIGH POINT / WINSTON- SALEM, N. C.

Represented nationally by Harrington, Righter and Parsons, Inc. W H A T 's T H E L A T E S T SCORE in our brand -new ball game in St. Louis? r.11 IpQ3..9 1.J¡ i' !..) f 'I%1 -0-0'J l4Y. l'_+ e .,.. 111T ! ii) í: .i -1 .: `,7 i 7.. l+. >; i'.j J '1;rJ..,. }'! J ) "J y P.>0(1400 : y 3 :. v CJ (yy''Ì ) 5.,¡t !r , ` : " 1!3 c';jiiri - í - 1 Jo °r ` '^i '!,.i _.F THE TOP 10 SCORE KTVI leads with 5 shows Station B follows with 3 Station C next with 2

THE TOP 20 SCORE KTVI leads again with 10 shows Stations B & C play to a tie with 5 each

How about you? Been putting your money on the winner in St. Louis?

THE EXCITING NEW 'Source: ARB, Jan. /Feb. 1965 based on total homes ST. LOUIS¡-,VIi'

BROADCASTING, March 29, 1965 WHEN YOU CONSIDER PRIME TIME SPOTS... your first requirement is top homes delivered at the most efficient cost. IN THE DALLAS -FORT WORTH MARKET... 18 of the top 30 prime time shows are on Channel 4."`

CONSIDER KRLD -TV with a new, cost efficiency rate card which makes every spot on Channel 4 a top -rated buy Ask your ADVERTISING TIME SALES representative for complete details. ARB Jan /Feb '65

represented nationally by Advertising Time Sales, Inc.

C'l uzeL 4, ¿7a4 -FGt ilk Clyde W. Rembert, President MAXIMUM POWER TV -TWIN to KRLD radio 1080, CBS outlet with 50,000 watts

4 BROADCASTING, March 29, 1965 Welcome surprise CLOSED CIRCUIT® Among broadcasters who know him, there was much relief when James J. of their resignation. Group owners panel of department heads involved in Wadsworth was nominated last Thurs- at odds with AMST policy (see page broadcasting who would not be in- day to be FCC commissioner. They'd 82) have stated they regard AMST hibited in answers because they are feared President Johnson might pick as performing excellent service in all not responsible for FCC policy. an educator with utopian views. But other areas. Only resignation reported Mr. Wadsworth is regarded by friends is that of General Electric Co.'s WRGB Search for an angel as realist. As one network executive (Tv) Schenectady, and half -dozen new who's known him for 20 years put it: members were said to have been lined National Association of FM Broad- If new appointee had been on com- up during NAB convention last week. mission when it voted March 19 on casters, which is planning to put paid proposal to reduce network program staff back in New York office and control, he would have voted against Philadelphia sale seek new president for association, is it. looking to build up working fund of Agreement was reached last week $500,000. Source would probably be Senior U. S. Senator from Mr. for sale of WJMJ and WJMJ -FM (con- sponsor who would buy time on all Wadsworth's native New York state, struction permit) Philadelphia to Rust member stations with monies being Republican Jacob Javits, was support- Craft for in neighborhood of $650,- returned to NAFMB to pay for staff. ing another candidate for FCC va- 000 (subject to customary FCC ap- Magnavox bankrolled similar cam- cancy, Dean Kenneth Bartlett of Syra- proval). Sellers are Patrick J. Stanton, paign two years ago and reportedly is cuse University, but Senator Javits president and general manager, and interested in doing so again. Results knows and likes Mr. Wadsworth and associates. WJMJ, which began oper- of previous effort were said to have will make no objection to his appoint- ation in 1948, is on 1540 kc with 50 been highly successful for Magnavox. ment. Early last week Senator Javits kw daytime. WJMJ -FM is assigned to was told by White House that finalists 104.5 me with 20,000 w. Broker is Date for CATV in FCC race were Dean Bartlett, Rich- Richard Crisler Co., Cincinnati. Rust ard B. Hull of Ohio State University Craft, multiple owner, has headquar- April 14 was set by FCC last Fri- and Mr. Wadsworth, whose name was ters in Steubenville, Ohio. day as date on which it will take ac- put into FCC consideration only re- tion on overall community antenna cently. Waiting for the call policy. Expectation is that it will as- sert general regulatory authority and New guessing game Walter Rogers (D -Tex.) thinks probably not limit itself to jurisdic- FCC "is going too far" with proposals tion over microwaves. By same tok- With speculation ended as to whom to limit network program ownership en, it isn't expected commission would President Johnson would name to FCC (see page 60). Commission, he feels, go for regulation of CATV services vacancy, new guessing game has "is getting into an area better left to as common carriers, thus preempting emerged in regard to chairmanship the Justice Department." At most, field to exclusion of state regulatory bodies. now held by E. William Henry. In "the commission should present rec- some quarters it was thought that ommendations to Congress" if it sees President, who has prerogative of nam- need to regulate "monopoly" situation. CATV in New York ing chairman from among qualified Mr. Rogers, chairman of Commu- members, might move after James J. nications Subcommittee of House New York City's position on appli- Wadsworth's nomination is confirmed Commerce Committee, says hearings cation of eight companies to operate by Senate (Commerce Committee has on proposed rules are not planned CATV systems there should come into scheduled hearing for April 13). Al- now, but will be held "if a demand clearer focus within next two weeks. though Ambassador Wadsworth is Re- develops." Congressmen can become Within that time, it's reported, city's publican, this wouldn't necessarily pre- very demanding when regulatory agen- franchise bureau will have presented clude his designation as chairman. cies get frisky. Senator Vance Hartke board of estimate with report and rec- (D -lnd.) has already recorded his op- ommendations on franchise petitions. There had been speculation earlier According to one city representative, that President position to commission proposal (see Johnson might designate first franchise grant decision might Commissioner Lee page 62). be Loevinger, former made in late April or early May. assistant Last attorney general for antitrust public hearing on CATV applications and close friend of Vice President Quiz era ends was held by board of estimate Jan. 14 Hubert H. Humphrey, to chairman- (BROADCASTING, Jan. 18). ship. It's expected President shortly Abandonment of FCC panel quiz as will renominate Commissioner Robert feature of NAB conventions won't T. Bartley for third seven -year term mean that regulatory agency people Pocket demography on FCC. His present term expires will not participate in future conven- June 30. tion programs. Panels have been tra- Peters, Griffin, Woodward is plan- dition for past 10 years, but concern ning to announce on April 5 copy- expressed over members of quasi - righted Radio Programing Efficiency Friendly fight judicial body subjecting themselves to Index pocketpiece intended as aid to pot -shooting from floor resulted in con- radio advertisers and agency buyers. Despite disagreement among some clusion that this year's panel (see page Slide -rule device was developed by members of Association of Maximum 58) would be last. Thought is being PGW with Data Inc. Nearly year Service Telecasters on position it has given to appearances of new commis- elapsed before final pocketpiece taken on full regulation of commu- sioners at future conventions or pos- evolved from concept phase through nity antenna services, there's no talk sibly of setting up second -echelon various designs and modifications.

Published every Monday, 53rd issue (Yearbook Number) published in January, by BROADCASTING PUBLICATIONS Inc., 1735 DeSales Street, N. W., Washington, D. C.. 20038. Second -class postage paid at Washington, D. C., and additional offices. CLEVELAND the "one -buy" market

w.IwmTvthe one to buy!

In Cleveland, WJW -TV is BASEBALL, telecasting 46 Cleveland Indians games-plus golf, plus National League football, plus tops in sports news.This is the sports programming that gets the action with the money- spending faction in Cleve- land.With no fringe stations taking a bite out of the viewers, Cleveland is the "one -buy" market. WJW TVisthe one to buy.

LOS ANGELES IIILADELPMIA IETUIT MIAMI TIM CLEVELAND - CLEVELAND NEW YORK DETROIT MILWAUKEE ATLANTA T0LE00 S 7 ORER KGBS 1I'SPO II IRA T. .i t 11 U1BG II'12K II,IS' Il III WÍII".TI' 1IAV - ".MTI' BROADCASTING COUPA..\'T

6 BROADCASTING, March 29, 1965 WEEK IN BRIEF

Humphrey says government should not dominate or Paramount's International Telemeter in Toronto moves dictate but only regulate communications industry; Henry to Montreal; will be hooked into CATV (largest in North claims there is little change since 'vast wasteland.' Presi- America) there. Pay -TV outfit has been technical success,

dent appoints Wadsworth as new commissioner. See .. financial disaster in Toronto. See .. . AN EASING OF CONTROLS ... 35 TORONTO PAY TV ENDS ... 100

James J. Wadsworth named as successor to Ford on Humphrey's not to dominate or dictate, but to regulate' FCC. Johnson silent to last minute to avoid leak. New doctrine welcome sound to broadcasters. He says broad- commissioner considered top drawer by associates and casters are 'more than businessmen' and that added re- 'moderate -to- liberal Republican' by himself. See ... sponsibility to citizenry is result. See .. . DIPLOMAT IS JOHNSON'S CHOICE ... 36 REGULATION, NOT DOMINATION ... 76

AMST members split over association's hard line for NAB's Anello says entire complexion of broadcasting CATV regulation; Triangle's Clipp calls board action may be changed in 20 years as result of CATV. Real 'precipitious and ill- founded.' Newhouse, Cox and Broad- answer is that 'there is no answer' for telecasters in

casting Co. of the South join in dissenting. See .. secondary markets. NAB report due shortly. See .. . BREAKS IN ANTI -CATV FRONT ... 82 CATV: BIG TOPIC ... 83

Broadcasters at NAB convention bought more than ever FCC's panel discussion at convention draws blood on before. Attendance was up at exhibits and record equip- both sides; 4 to 2 split vote on program control shown in ment sales were made. Cameras, video tape and film depth. Henry, Cox say FCC has right to say how frequen-

chains were big with buyers. See .. . cies used; Loevinger: 'none of our business.' See ... GEAR SALES BOOM ... 96 SPLIT ON PROGRAM CONTROL ... 58

Ben Strouse blasts FCC's 50% duplication rule for FM's; Film buyers make TFE '65 best ever. Color sought in not because of effect on him but because it comes 'dan- everything from cartoons to feature films. ABC Films' gerously close' to censorship. Others say FM is becoming 'Shivaree' described as 'hit of show' but other programs

mass medium. Support of FCC is also heard. See .. . receive wide notice. Traffic up at all intersections. See ... FM ARRIVES ... 88 WORK'S AHEAD ... 52

DEPARTMENTS

AT DEADLINE 9 INTERNATIONAL 100 Itoaticastîiiq BROADCAST ADVERTISING 40 LEAD STORY 35 Published every Monday, 53d issue BUSINESS BRIEFLY 40 THE MEDIA 76 (Yearbook Number) published in January by BROADCASTING PUBLICATIONS CHANGING HANDS 94 MONDAY MEMO 30 Lac. Second -class postage paid at Washington, D. C., and additional CLOSED CIRCUIT 5 PROGRAMING 52 offices. COMMERCIALS IN PRODUCTION 50 WEEK'S HEADLINERS 10 Subscription prices: Annual sub- scription for 52 weekly issues $8.50.. DATEBOOK 14 WEEK'S PROFILE 125 Annual subscription including Year- book Number $13.50. Add $2.00 per EDITORIAL PAGE 126 year for Canada and $4.00 for all other countries. Subscriber's occu- EQUIPMENT & ENGINEERING 96 pation required. Regular Issues 50 IANNE14-11N cents per copy. Yearbook Number FANFARE 104 ,00 AMERICAN BUSINESS PRESS, INC. S5.00 per copy. FATES & FORTUNES 106 Subscription orders and address CO. changes: Send to BROADCASTING Cir- FILM SALES 56 culation Dept., 1735 DeSales Street, N.W., Washington, D. C., 20038. On FINANCIAL REPORTS changes, please include both old and 106 new addresses plus address label from FOR THE RECORD 112 front cover of magazine.

BROADCASTING, March 29, 1965 7 Ohio GoesA-GOGO WITH GROUP ONE RADIO

IN AKRO IN DAYTON E AFTER ONLY 35 DAYS OF THE WAK RATED N0.1 IMMEDIATE 4011 NATION* ACCEPTANCE

1-SLT IN PULSE Dayton, 0.

IN HOOPER Before WAKR After WAKR Ownership Ownership PERCENT Pulse, Akron Metro Index, Akron NOV. -DEC. FEB.-MARCH INCREASE Jan. 1965 Feb. -March 1965 1964 1965

7 AM- NOON 44 59.4 NON 9.0 13.6 51%

NOON- 6 PM 32 42.7 6 PM 7.1 20.4 187%

Number 1 iñthe Top 50 Metro Area Rated by C. E. Hooper Jan. -Feb. 1965

Represented Nationally by: Represented Nationally by:

f.1sAOUu DAREN F. McGAVREN COMPANY McGAVREN-GUILD CO., INC. NEW YORK CHICAGO DETROIT ST. LOUIS ONE NEW YORK CHICAGO DETROIT ST. LOUIS ATLANTA LOS ANGELES SAN FRANCISCO BOSTON ATLANTA LOS ANGELES SAN FRANCISCO BOSTON WAKR WO : E

8 BROADCASTING, March 29. 1965 Late news breaks on this page and on page 10 Com plete cove rage of begins on page 35 AT DEADLINE

500 shares of outstanding stock while Trip to Cape Kennedy Guardian Life Insurance plans sale of Conn. PUC, House 10,450 shares it will acquire through alters FCC meetings satisfaction of warrants held. Price will will meet on CATV be current market figure, not to exceed $43 per share. Metromedia closed Members of FCC are scheduled to Fri- day at 391/2. Connecticut Public Utilities Com- witness launching of Early Bird, syn- Massachusetts Mutual Life plans to mission on Friday (March 26) said it chronous communications satellite, at sell 37,500 shares; Mutual Life Insur- plans on April 26 to reopen hearings in Cape Kennedy, on April 6. ance plans to sell 15,000 shares; Hartford on community antenna televi- Group has been Mel invited by National Stuart (former Wolper stockholder) sion applicants in that state. PUC asked Aeronautics & Space Administration, score of applicants for detailed estimates plans to sell 4,000 shares, and - which will provide launch vehicle. Com- Axe Houghton investment firms are offering of all costs, statements on stockholders' missioners are scheduled to leave Wash- 60,000 shares while retaining 266,000. financial conditions and estimated length ington April 5, return April 7. of time to construct proposed CATV Three staffers have also been invited systems. by NASA. They are Bernard Strass- N.Y. group puts spots Also sought by PUC are such data as burg, chief, Common Carrier Bureau, on Louisiana "verified copies of all agreements per- Asher Ende, head of Office of Satellite station taining to the furnishing of funds" as Communications, and Fred Heister, en- New York merchant group, Down- well as estimates of revenues and ex- gineer in Common Carrier Bureau. town West Businessman's Association, penses by applicant companies for past If successfully launched, Early Bird said Friday (March 26) it placed 100 10 -year period. PUC said "public need" will be first commercial communications spots on WBOX Bogalusa, La., which is its prime consideration on CATV. satellite. It will be operated by Com- has been boycotted by local advertisers Observers note that on April 7 hearings munications Satellite Corp., and will because of reported involvement of will be held in state legislature on pro- provide telephone, telegraph and tele- wBOx owner Ralph Blumburg in local posal to define CATV as public utility, vision circuits between Europe and the racial problems (BROADCASTING, March which if speedily brought to floor and U. S. 22). passed, conceivably could take effect as If commission's plans hold, scheduled Commercials consist of readings of PUC resumes its hearing. administrative conference with repre- preamble of Constitution five times daily Public hearing will be held April sentatives of multiple station owners, for 20 days, starting March 25. New 7 in Hartford on house bill that would now set for April 8, will have to be York merchant group said messages make more formal and permanent au- changed. Commission is moving back would continue "as long as necessary." thority of Connecticut Public Utilities regular meeting set for Wednesday, Commission to regulate community an- April 7, to April 8. Lawrence slated for CBS -TV tenna television. Administrative conference will deal Measure, house bill, 3860, was filed with commission proposal to amend 1% New one -hour, musical- variety taped Feb. 23 in Connecticut General As- rule as it applies to mutual funds and show, starring Steve Lawrence, is be- sembly (BROADCASTING, March 8) by other investment houses owning interests ing announced today (March 29) for Republican Representative Harry L. in publicly held multiple owners. next fall on CBS-TV Mondays, 10 -11 Filer. Hearings on bill were announced p.m. Series, which will be produced last week by Republican Representative N.Y. newspaper strike talks by George Schaltter, will originate in Ralph L. Brown, house chairman of New York, according to Michael H. Joint Public Utilities Committee. Contract talks were scheduled to con- Dann, vice president, programs, at Effect of proposed legislation would tinue over weekend in effort to avert CBS -TV. be to amend general statutes to make strike of New York newspapers set for CATV public utility along with power Wednesday (March 31) by New York companies and other utilities regulated Typographical Union No. 6. Union by state's PUC. Dutch settle ad has rejected publishers' offer of $10.50 problem PUC is currently operating under weekly increase spread over two years. 1963 legislation that empowered it to New York printers' strike in 1962 lasted Commercials will be permitted hold hearings on and grant applications 114 days through following March 31 on Dutch television, new govern- for CATV franchises but did not spell and resulted in shut -down of major ment of Netherlands announced out commission's CATV authority be- dailies and expanded news coverage by Friday (March 26). Whether yond those areas. local TV -radio stations (BROADCASTING, their use will follow U. S. format, April 8, 1963). or involve restrictions as to group- ing and time of day, as in other Films for theaters, TV Metromedia European countries, was not registers stated. Group of feature films is scheduled 126,950 share sale Government of Premier Vic to go into production shortly in Eng- Marijnen fell Feb. 26 because of land by Harmony Films Ltd., London, Metromedia Inc. last Friday (March inability to agree on allowing ad- and Embassy Pictures, New York, for 26) registered for public sale 126,950 vertising over nation's two TV release theatrically and within two years shares of common stock with Security channels (BROADCASTING, March to television. Robert Maxwell, Harmony & Exchange Commission. 1). president, told news conference in New Seven stock owners plan to sell 116,- York that Harmony is considering pilot

more AT DEADLINE page 10

BROADCASTING, March 29, 1965 9 WEEK'S HEADLINERS

James J. Wadsworth, former U. S. of special projects. Irving Klein, VP Lever, announced election of David A. ambassador to United Nations, ap- for creative services, named VP and Orr as president and appointment of pointed by President Johnson (subject executive assistant to ITC's president, Mr. Pugh. to advice and consent of Senate) as Abe Mandell. seventh commissioner on FCC, filling Ben H. Holmes, vacancy caused by Frederick W. Ford's VP in charge of resignation to become president of Na- radio division of tional Community Television Associa- Edward Petry & tion (BROADCASTING. Jan. 4). Co., station rep- resentation firm, William R. elected executive Hesse, president, VP of company. Benton & Bowles, Under President New York, elect- Martin Nierman ed chief executive he will have op- Mr. Holmes officer of agency, Mr. Briscoe Mr. Pugh erating responsi- effective April 15. bilities in both He succeeds Rob- television and radio, and will also con- ert E. Lusk in tinue to supervise radio division. Bob that position. Mr. Koppinger, VP of Metro Radio Sales, Lusk continues as will join Petty radio April 5 as eastern Mr. Hesse B &B board chair- sales manager, post currently vacant, man. Mr. Hesse and Bill Steese, Petry VP in charge of joined B &B in 1956 as VP account radio promotion and research, will assist supervisor. Mr. Lusk has been with Mr. Holmes in administering radio di- B &B since 1933. He was elected ex- vision affairs. Mr. Holmes was national ecutive VP of agency in 1950 and has sales manager for Griffin group of sta- been chief executive officer since 1956. tions before joining Petry as TV sales- Mr. Mumford Mr. Orr man in 1956. He formerly worked with Alvin E. Unger, VP in charge of sales Ralph O. Briscoe, controller of CBS number of stations and, after four years at TV Personalities, New York, returns Inc. since February 1963, appointed in Naval Air Force during World War to Independent Television Corp., same VP- finance for company. He succeeds II, rose from special events director to city, as VP for syndication, post he Edmund W. Pugh Jr., who joins Lever manager of KOMA Oklahoma City, then previously held before joining TVP. Bros. Co.. New York, as administrative member of Griffin group. He is stock- Cy Kaplan, VP and general sales man- VP and director. Milton C. Mumford, holder of Petry firm and member of its ager at ITC, promoted to VP in charge chairman and chief executive officer of board and executive committee.

For other personnel changes of the week see FATES & FORTUNES production in England on TV program 26, 1964, reached dramatic $11,487,- Color, CATV are factors series aimed for U. S. and worldwide 000 ($4.17 per share) compared to audiences. Also announced is formation $9,115,000 ($3.31) in 1963. Erickson tells students of Raybert Productions to produce TV Only two years ago company re- film series for Screen Gems and feature ported $39 million loss. Advertisers must begin to take into films for Columbia Pictures was an- consideration influence of color and of nounced Friday (March 26). Mrs. Peterson urges community antenna systems in select- Principals in Raybert are Berton ing programs and stations to be used Schneider and Robert Rafelson, who more protection in their TV campaigns. have resigned from Screen Gems as vice Rodney Erickson, senior vice presi- president- treasurer and as executive pro- Expanded federal programs of con- dent and marketing director of Amer- ducer, respectively, to form new com- sumer education and information are ican Research Bureau, suggested these pany. to be recommended today (March 29) considerations in talk to University of by Esther Peterson, special assistant to Virginia Graduate School of Business. Fox hits peak earnings President for consumer affairs. But no He also said television is becoming mention is being made of advertising. more segmented medium, and available Twentieth Century-Fox more than Report, based on four regional con- research should be utilized to reach tripled its revenues from film series ferences last year, cites need to fill in- advertiser's target audience. made especially for television, from formation gaps on credit, grading, pack- His talk stressed changing factors $3,815,000 in 1963 to $13,077,000 in aging and labeling, and in performance. that must be evaluated in pursuing ef- 1964, while theatrical and TV film Report concludes that consumers ficient advertising buys on TV. rentals of feature motion pictures rose want and clearly need more adequate by $4,144,000 -to $97,196,000, it re- information about products and serv- Applies for Anchorage TV ported Friday. ices to permit "rational consumer Total 1964 revenues for major movie - choices." Also criticized is govern- Willis R. Harpel, president of KHAR TV producing firm reached $114,954,- ment's failure to communicate with Anchorage, Alaska, has applied to FCC 000 from $102,941,000 in 1963, while consumers about interrelationships of for license to construct television sta- net earnings for 52 weeks ended Dec. services between governmental agencies. tion on channel 13 in that city.

10 BROADCASTING, March 29, 1965 Ina 15 station market, why does WEAL et more

than 1 out of every 4 BaIlìmore radio dollar ?*

31914emluallbm Alter all, more people listen to WBAL than to any other Daitìmore radio station. ** good sold radio

Maryland's only 50,000 watt station/ NBC affiliate/ Nationally represented by Baran F. McGavren Co. lnc./or call 301 -467 -3000 'BASED ON LATEST AVAILABLE FCC REPORTS ...HOLLANDER REPORT, 1964; NCS NO. 3

BROADCASTING, March 29, 1965 11 THE BEST YEARS OF OUR 1 Myrna Loy, Fredric March, Hoagy C AMERICA COMES HOB-1L TU GOLDWYN It happened overn'ght. "The Goldwyn Touch" came to television - and viewers in New York,

Philadelphia, Chicago, St. Louis, and Los Angeles UP IN ARMS Danny Kaye began coming home to Goldwyn. CBS -owned stations in these five cities, showing their first Goldwyn film - "The Secret Life of Walter Mitty;' with Danny Kaye - found they averaged better than 50 percent share of audience! . Proving to television what motion pictures always knew: that Goldwyn fare is family fare. Great stories. stars. for the whole family. .a Great Great entertainment These are the Goldwyn greats. Pictures that made "The Goldwyn Touch" meaningful. Now, the Goldwyn Library of 50 films is available for your station's use. For details, write or call: Samuel Goldwyn Productions -2 West 45th Street,

New York, New York 10036 (YUkon 6- 5372); DEAD END Samuel Goldwyn Studios - Hollywood, Calif. 90046 Joel McCrea, Humphrey Bo I - THE MOST (H011ywood 9-6161) HONORED / NAME IN ..\ ENTERTAINMENT!

THE HURRICANE Dorothy Lamour, Jon Ha 7HL WES7FRNER THE MASQUERADER THE PRINCESS AND THE PIRATE THE BISHOP'S WIFE Gary Cooper Ronald Colman Bob Hope, Virginia Mayo Cary Grant, Loretta Young si

THE LITTLE FOXES THE DARK ANGEL BARBARY COAST THE PRIDE OF THE YANKEES ette Davis. Herbert Marshall Fredric March, Merle Oberon Edward G. Robinson, Miriam Hopkins Gary Cooper, Teresa Wright

THE GOLDWYN FOLLIES STELLA DALLAS OUR VERY OWN THE SECRET LIFE OF WALTER MITTY Barbara Stanwyck, Anne Shirley Farley Granger, Ann Blyth Danny Kaye

A SONG IS BORN RAFF. ES 1 H NID FROM SPAIN WUTHERING HEIGHTS Merle Oberon Danny Kaye David Niven, Olivia de HaviIlans Eddie Cantor Laurence Olivier, DATEBOOK

meetings and of advertising and market research for Gen- A calendar of important eral Motors Corp., scheduled to speak. New THINKING events in the field of communications. York. yt 7 Indicates first or revised listing. April -9- Meeting of National Community Television Association board of directors. Mountain Shadows, Scottsdale, Ariz. MARCH April 8 - Cox Broadcasting Corp. first an- Radio and nual stockholders meeting. Cox Broadcast- CATV? March 29 - Alfred I. duPont ing offices, White Columns, Atlanta. * Television Awards dinner featuring Sir Charles Moses, retiring head of Australian April 8 -9 - Sixteenth annual Atlanta Ad- Broadcasting Corp. Mayflower hotel, Wash- vertising Institute will have Mike Wallace ington. and Robert Sorenson, vice president and March 29- 30- Spring convention of Pacific assistant to the chairman of the board of Northwest CATV Association. Panels on D'Arcy Advertising, as speakers. Dinkier pole line agreements, ETV, translators. Plaza hotel, Atlanta. THEN Equipment exhibits. Wayne McNulty, gen- eral manager, KXLY -TV Spokane, Wash., April 8-9--Fourth annual Collegiate Broad- speaks March 29. Closed business session casters conference and the second annual with Robert D. L'Heureux, general counsel, College Majors conference combined into National Community Television Association, one meeting under sponsorship of Inter- March 30. Davenport hotel, Spokane. Con- national Radio & Television Foundation of THINK tact H. W. McClure, secretary -treasurer, International Radio & Television Society. Box M, Toledo, Ore., phone 336 -2057. John C. McArdle, vice president and general manager WNEW -TV New York, is chairman. March 29 -31 - Canadian Association of Hotel Roosevelt, New York. Broadcasters annual convention. Bayshore inn, Vancouver, B. C. April 9- Deadline for media excellence awards, Chicago Federated Advertising Club. AMECO! March 29 -April 1-Association of Electronic Manufacturers Inc. first national convention. April 9 - Hollywood area Emmy awards Hilton hotel, New York. luncheon, Sheraton -West. April 9 In the spring of 1965, more March 30- American Society of Composers, -10 - Intercollegiate Broadcasting -an- System's 26th annual national convention and more thoughts are Authors and Publishers (ASCAP) semi on campus of New York University at Uni- nual East Coast membership meeting at versity Heights. turning to CATV ... And 2:30 p.m. in Starlight Ballroom of Waldorf - Astoria hotel, New York. when one thinks of CATV April 9- 10-Spring meeting of West Vir- March 30 -April 2- Hearings by House gov- ginia Broadcasters Association. Press Club, ... one automatically ernment information subcommittee on Charleston. "freedom bill. thinks of the recognized of information" Washington. April 10- Georgia Associated Press Broad- BMarch 31- Frederick W. Ford, president of casters meeting. Atlanta Press Club, Atlanta. leader, Ameco. * CATV National Community Television Association, think- and Morton Leslie, acting chairman, Tele- April 10 -West Virginia Associated Press can make pleasant vision Accessory Manufacturers Institute, Broadcasters meeting, Charleston. ing once you have entered debate community antenna television on April 10- Financial seminar on community stir question "Resolved: CATV Is an Opponent, antenna television (participants to be an- the field. So why not Not an Opportunity" at meeting of the Na- nounced) Association. in conjunction with National up the gray matter and tional Electronics Distributors Community Television Association board of New York Hilton hotel. directors meeting. Mountain Shadows, start thinking along this Scottsdale, Ariz. March 31 -April 1 -New Business Forum to line? * If an Ameco repre- be co- sponsored by the National Electronic April 11- 12- Annual spring convention of can answer any Distributors Association and the Electronic Texas Association of Broadcasters. Speak- sentative Industry Show Corp. during National Elec- ers include, Howard H. Bell, director, Na- of the questions all this tronics Week. Community antenna televi- tional Association of Broadcasters Code Au- sion will be among items discussed. Hilton thority. Shamrock Hilton, Houston. thinking creates ... just hotel, New York. April 12 -13 -Legal seminar, conducted drop us a line, or give us a by APRIL National Community Television Association collect call. General Counsel Robert D. L'Heureux. Reg- April 1 -"My Favorite Moment In Televi- istration ($35) begins 6 p.m. Saturday, April sion," a forum presented by the New York 10. Briefing session begins 11 a.m. Sunday, Chapter of The National Academy of Tele- April 11, especially for those who have not vision Arts and Sciences. Filmed excerpts of attended seminars in the past. Primarily Television Academy members' favorite for lawyers, but non -lawyers representing moments will be introduced and screened CATV systems permitted. Mountain Shad- by participants including Warren Bush, ows hotel, Scottsdale, Ariz. Lillian Gish, Lucy Jarvis, Eddy Manson, James Nelson, George Schaefer, Saul Turell April 12- 15- National Educational Televi- and Shelley Winters. Judson Hall, 165 West sion Network's spring meeting of station 57 Street, at 8:00 p.m. managers, Sheraton Plaza and WGBH(TV) NUMBER ONE IN CATV Boston. April 1 -FCC deadline for commeats re- garding frequency allocations and technical April 13 -15- Institute of Electrical and standards of its proposed rules governing Electronics Engineers Region Six Annual the licensing of microwave radio stations Conference. Las Vegas Convention Center, used to relay TV signals to community an- Las Vegas. tenna television systems April 14 -25 - MIFED, International Film, April 2 - The Publicists Guild, awards TV film and Documentary market, annual luncheon, Beverly Hills hotel, Beverly Hills, Calif. April 4 -7 - Association of National Adver- tisers 18th annual West Coast meeting, NAB CONFERENCE Santa Barbara Biltmore hotel, Santa Bar- SCHEDULE bara, Calif. Panel discussions and speeches Dates and places for the National including presentation on fee system re- Association of Broadcasters spring cently entered into by BBDO with several radio program clinics: of its clients, by BBDO President Thomas May 17- 18- Atlanta. Dillon; presentation of new media evalua- May 20 -21 -New York. P. O. BOX 11326 tion studies by E. W. Seay, manager, cor- porate marketing communications, Westing- May 24- 25-New Orleans. 2949 WEST OSBORN RD house Electric Corp. June 7 -8- Denver. June 10 -11 -Los Angeles. PHOENIX. ARIZONA April 7- Luncheon of International Radio TELEPHONE IAC 6021 252-6041 & Television Society. Gail Smith, director

14 BROADCASTING, March 29, 1965 /

"To affect the quality of the day, that is the highest of arts"

In his beloved Walden, Henry David Thoreau phere and medium through which we look, wrote: "I know of no more encouraging fact which morally we can do. To affect the quality than the unquestionable ability of man to of the day, that is the highest of arts." elevate his life by conscious endeavor. It is Quality radio and television do not just something to be able to paint a particular pic- mirror what exists -they are active forces ture, or to carve a statue, and so striving for the common welfare. to make a few objects beautiful; WGN's stations try to affect but it is far more glorious to WGN the quality of the day ... as any carve and paint the very atmos- IS dedicated citizen would. CHICAGO the most respected call letters in broadcasting

BROADCASTING, March 29, 1965 15 spring meeting in Milan, Italy. Information convention. Hollywood Roosevelt hotel, from MIFED Largo Domodossola 1 Milano Hollywood. You come into (Italy). Telegrams: MIFED- Milano. April 27 -30-Alpha Epsilon Rho National April 15-New deadline for comments on Convention. University of Houston will be billions in the the FCC's inquiry and proposed rulemaking the host. Hotel America, Houston. to amend its TV translator rules to permit licensing to regular TV stations and others April 28 -May 7 -House Judiciary Copyright Golden Triangle upon a special showing of translators using Subcommittee begins hearing on HR 4347, up to 100 w power output to operate on copyright law revision bill, with Abraham unoccupied VHF and UHF channels now L. Kaminstein, registrar of copyrights, first assigned to communities in the TV table of witness. assignments. Former deadline was March 15. April 28- 30- International Advertising As- April 15- Southern California Broadcasters sociation's 17th annual World Congress, Association luncheon. Compton Advertising, Paris. Los Angeles, guest agency. 12 noon. Michaels Restaurant, Hollywood. April 29- International Radio & Television Society's radio commercials workshop, 9 April 19- Annual meeting and luncheon of a.m.-2 p.m., Jade Room of Waldorf- Astoria the Associated Press. Michigan Governor hotel, New York. George Romney will be the speaker at the annual AP luncheon at the Waldorf- Astoria, April 29 -May 8 -Fifth international con- New York. test for the Golden Rose of Montreux Awards for TV entertainment programs, April 21 - Annual meeting of stockholders Montreux, Switzerland, organized by the of General Telephone and Electronics Corp. town of Montreux in cooperation with the Sheraton -Boston hotel, Boston. Swiss Broadcasting Corp. and under the April 21- Luncheon of International Radie patronage of the European Broadcasting & Television Society. Senator John O. Pas- Union. Entry deadline for TV organizations tore (D -R. 1.) will speak. Waldorf Astoria, is April I. New York. April 29-30- Pennsylvania Associated Press April 22 -23 -Third meeting of the execu- Broadcasters annual meeting, Allenberry, a tive committee of the FCC's Advisory Com- resort in Boiling Springs, near Harrisburg. The WSJS Television Market mittee for Land Mobile Radio Services. The two -day session will include a tour and April 29 -30- Spring meeting of Oregon As- No. 1 in North Carolina inspection of land mobile operations In the sociation of Broadcasters. Speakers include Los Angeles area with Orange and Los An- Douglas A. Anello, general counsel, National geles county public Association of Broadcasters. Village Green, safety officials as hosts. motor hotel, 10 a.m., Los Angeles County Hall of Ad- Cottage Grove. ministration, 500 West Temple Street. "SWIM April 30 - 1965 American TV Commercials TELEVISION te April 22 -24 -1965 annual meeting of Ameri- Festival awards luncheon. Walter Weir, can Association of Advertising Agencies, chairman of executive committee at West, WINSTON -SALEM The Greenbrier, White Sulphur Springs, Weir & Bartel, heads 1965 council of judges. Waldorf- Astoria, New GREENSBORO W. Va. York. HIGH POINT April 23 -15th annual radio- television con- April 30 -May 1- Spring meeting of Kansas ference sponsored by the Radio -Television Association of Radio Broadcasters. Featured Represented by Peters, Griffin, Woodward Guild of San Francisco State College. Pierre speakers are Vincent Wasilewski, president, Salinger, featured speaker. For information, National Association of Broadcasters, Ben contact Steve Tolin, promotions and pub- Waple, secretary of the FCC, Daren Mc- licity director, SFSC, 1600 Holloway Avenue, Gavren of McGavren -Guild, New York, and San Francisco, 94132. Kansas Governor William Avery. Baker hotel. Hutchinson. April 23-Alabama Associated Press Broad- casters meeting. Montgomery. April 30 -May I- Spring meeting of Missis- April 24- American Women in Radio and sippi Broadcasters Association. Speakers in- The most critical Television Educational Foundation -AWRT clude William Carlisle, vice president for New England Chapter Seminar, Boston station services, National Association of listener we have University, Boston. Broadcasters. Buena Vista hotel, Biloxi. April 26-Louisiana Association of Broad- casters meeting. Lafayette. MAY May 1- California Associated Press Radio - April 26-New deadline for reply comments TV Association annual meeting. Riviera is US,,, on the FCC's inquiry and proposed rule - hotel, Palm Springs. making to amend TV translator rules to permit licensing to regular TV stations and May 2 -3- American Women in Radio and others upon a special showing of translators Television board of directors meeting, New using up to 100 w power output to operate York Hilton hotel, New York. We listen a lot to hear our- on unoccupied VHF and UHF channels now selves as others hear us. We in- assigned to communities in the TV table of May 3 -FCC deadline for reply comments vite listener comments ... we assignments. Former deadline was March 25. regarding frequency allocations and tech- compare theirs with ours nical standards of Its proposed rules gov- ... April 26 -New deadline for on do you know we sound bet- comments erning the licensing of microwave radio and the FCC's notice of inquiry and proposed stations used to relay TV signals to com- ter ... to more people (includ- rulemaking relating to mutual funds and munity antenna television systems. ing advertisers) all the time! other investment houses that are in techni- cal violation of the commission's multiple - aMay 3 -5- Association of Canadian Adver- ownership rules. Original deadline for corn - tisers will have its 50th annual meeting at WONDERFUL ISLE OF DREAMS ments was Nov. 23, 1964, but was extended the Royal York hotel, Toronto. to Feb. 23 at urging of 15 group owners. 610 KC 5000 WATTS Latest deadline set by FCC is result of May 3-5- Spring meeting of Kentucky MIAMI, FLORIDA further request for extension, this time by Broadcasters Association. Featured speakers Insurance Securities Inc., San Francisco. include FCC Commissioner Lee Loevinger Netlonal Representative and Vincent Wasilewski, president, National 26 -28 GEORGE P. HOLLINGBERY April - Communications Research Association of Broadcasters. Brown hotel. Seminar sponsored jointly by Temple Uni- Louisville. versity of Philadelphia and Department of COI BROADCASTING Health, Education and Welfare. Temple May 4- American Women in Radio and CORPORATION University, Philadelphia. Television Educational Foundation's board of trustees meeting, New York Hilton hotel, April 26 -30- National Press Photographer's Association fifth annual television newsfilm New York. workshop. University of Oklahoma, Norman. May 4- Annual stockholders meeting of House, 20 North Wack- WSB AM- FM -TV, Atlanta April 27- Business and Professional Wom- RCA, Chicago Opera Drive, and linked to New York via WHIO AM- FM-TV. Dayton en's Club meeting. Speaker: Krin C. Holz - er hauser, southwestern area VP, American closed- circuit, two-way color TV hookup at WSOC AM- FM -TV, Charlotte Peacock Studio In Rockefeller Center, 10:30 AM -FM, Miami Women in Radio and Television. Oklahoma WIOD City. KTVU , San Francisco- Oakland WIIC TV. Pittsburgh April 27 -30 - Audio Engineering Society Indicates first or revised listing.

16 IDATEBOOK) BROADCASTING, March 29, 1965 Don't Overlook WWVA's Rich GOLDEN CIRCLE MARKET

WWVA's rich 67- county Golden Circle Market You're sure your advertising dollars deliver boasts a population of over 61/2 million people coverage and audience when you put them with a whopping total income of over $131/2 to work in WWVA's 67- county .50mv contour billion ... yes, BILLION! Food sales amount area. This is one of the nation's richest mar- to over $2 billion annually, with retail sales kets (WWVA Radio is the only 50,000 watt totaling more than $8 billion. WWVA's 19- network station in the Pittsburgh -Wheeling county Golden Valley alone is the nation's Tri -State Area). Get your share of Golden 44th market with a population of 667,000. Circle Market dollars on WWVA! Above statistics from FEBRUARY '65 SRDS E, OEN C1 c/4. v r OHO N c o 0 obc er, 111111VÓ MIN radio radio A ts

MARKEI Basic Communications, Inc. MA R K Et

50,000 WATTS WHEELING, WEST VIRGINIA DIAL 1170 Represented Nationally by Blair Radio

BROADCASTING, March 29, 1965 17 a.m. CDT hi Chicago and 11:30 am. EDT in New York. StMay 4 -5 Spring meeting of Missouri Broadcasters- Association. Speakers include Douglas A. Anello, general counsel, National Association of Broadcasters. University of Missouri, Columbia. ZZZZZ of May 5-6--Annual general conference CBS -TV affiliates at Beverly Hills. Calif., and at three locations: the Beverly Hilton, the CBS Studio Center and Television City. May 5 -9-American Women in Radio and Television National Convention, New York Hilton hotel, New York. zzzzzzz May 6-8 - Meeting of Iowa Broadcasters Association. Fort Des Moines hotel, Des Moines. May 6 -8 - Spring meeting of Montana Broadcasters Association. Speakers include Sherril Taylor, vice president for radio, Na- ZZZZZZ tional Association of Broadcasters. Execu- tive motel, Missoula. May 7 - Virginia Associated Press Broad- Nobody sleeps when psychologist Joyce Brothers tells her casters meeting, Washington. listeners "How to Avoid Insomnia at Night." And you can bet May 7- Annual meeting of International & New York. they're wide awake when the topic is "How to Tell If a Husband is Radio Television Society. Lying." Personal subjects like these -discussed with candor May 7- California AP Radio -TV Associa- tion annual meeting. Biltmore hotel, Los and good taste -are heard regularly on The Dr. Joyce Brothers Angeles. Radio Show. For two years, Dr. Brothers -famous as a TV and May 7- National Academy of Television newspaper personality, has kept a vast audience of listeners Arts & Sciences, Hollywood chapter, annual eager for each 5-minute radio program. ball. Beverly Hilton, Beverly Hills, Calif. Even pleased with eachcommercial May 7-8--Florida Associated Press Broad- message. casters annual meeting. Landmark motor So wake up to the profit possibilities of Dr. Joyce Brothers lodge, Winter Haven and Cypress Gardens. (you may sleep better at night). For full information, write or call May 8-9-Reuses Associated Press Radio - Mr. Marvin Grieve, The ABC Radio Network, Special Program Television members meeting, hotel Muehl- bach, Kansas City. Features, 7 West 66th Street, New York, N.Y. 212 SU 75000. May 10 - Connecticut Associated Press Broadcasters Association meeting. Yankee THE DR. JOYCE BROTHERS PROGRAM. A PRODUCT OF THE kir) NETWORK Silversmith Inn, Wallingford.

SPECIAL PROGRAM May 11 - Annual stockholders meeting, FEATURES DEPT, Communications Satellite Corp or alien. Shoreham hotel, Washington. . May 12 -14 - Spring meeting of Illinois Broadcasters Attoclation. Speakers include Vincent Wasilewski, president, National As- sociation of Broadcasters. Holiday Inn East, Springfield.

May 13 -14- Spring convention of Ohio As- AGGIE SAYS sociation of Broadcasters. Imperial House ....BIC South, Dayton. May 16- 18- Catholic Broadcasters Associa- a tion of America will present Gabriel Awards "There's many slip 'twixt at annual convention and the first Catholic the cup and the lip. You Communications Seminar May 18. Waldorf - need a steady hand or .a Astoria. New York. May 16-18- Spring meeting of Pennsylvania funnel." Association of Broadcasters. Nittany Lion Inn, University Park. slMay 18- Bureau of Broadcast Measure- ment, annual meeting, Westbury hotel, To- ronto. May 17 -19 -First convention of Advertising and Marketing International Network. AMIN Big Aggie channels your advertising dollars into a is successor to Continental Advertising farm -rich five No here. You Agency Network and embraces North and -state' area. cup -slipping South America, and West Indies. Pontchar- can reach over three million customers! Many of these train hotel, Detroit. WNAX listeners have grown up with Big Aggie over May 19 -21 - Texas CATV Association Inc., state convention. Dallas Marriott motor the last 43 years. They know her and they trust her. hotel, Dallas. See your Katz man for all the how to details about May 19 -22 -12th Annual conference of the Avoid slipping cups and wasted advertising dollars. National Association of Market Developers at the Sheraton Jefferson hotel in St. Louis. sMay 20 - Awards for media excellence, banquet, Chicago Federated Advertising PEOPLES BROADCASTING Club, Great Hall. Pick- Congress hotel, Chi- CORPORATION cago.

WNAX-510 WNAX, Yankton, S. Dak. e.May 20- Spring meeting of New Jersey KVTV, Sioux City, Iowa Broadcasters Association. Woodlawn, Rut- WGAR, Cleveland, Ohio gers University, New Brunswick. WRFD, Columbus - Worthington, Ohio May 20-Frederick W. Ford, president of CBS RADIO indicates first or revised listing.

18 (DATEBOOKI BROADCASTING, March 29, 1965 ow do you judge a station?

Probably by using some time -saving aids to assist your own good judgment. Because stations must be individually judged on their own merits, and it takes experienced media personnel to determine the subtle, but important differences. And market activity - buying activity - can make all the difference. The kind found in cities like Evansville, Fargo -Grand Forks, Pembina -

Winnipeg, Louisville, Santa Rosa, and Sacramento. Judge for yourself .. . o read between these lines?

Reading between lines takes a deep understanding of the facts. It can add a new dimension to the picture-and it does in Evansville, Indiana. Because in Evansville the $6,528 effective buying income per household is more effective when buying an eight -room home than in New York or San Francisco. And in Evansville one television station, WTVW -TV, effectively reaches 50% of the 11/2 billion dollar market daily. That's why so many products sold in Evansville are sold on WTVW -TV. Why don't you make WTVW -TV the new dimension in your media picture? "If it's seen on 7, it sells."

POLARIS BROADCASTING / WTVW -TV

TELEVISION: WTVW, EVANSVILLE, IND. KTHI, FARGO -GRAND FORKS, N.D. KCND -TV, PEMBINA, N.D. RADIO: WKYW, LOUISVILLE, KY. KPLS, SANTA ROSA, CALIF. KXOA AM -FM, SACRAMENTO, CALIF. FP)om data to data?

Computers can bury you in data -about anything. Your favorite test market or even a new area you'd like to open up. But chances are they can't judge how much farther a dollar goes in North Dakota than on Long Island. We know these and other things -from personal experience in cities like Fargo -Grand Forks, North Dakota, the "Tall Tower Country." Fargo's KTHI -TV has the world's tallest TV tower (2,063'). This giant broadcasts to 37 counties in North Dakota and Minnesota ...an area over 40,000 square miles. The new tower has increased our share of prime time audience by 21% and net weekly circulation from 42,500 to 106,000 as estimated by ARB. Put your sales message on KTHI -TV and reach these active consumers.

POLARIS BROADCASTING / KTHI -TV TELEVISION: WTVW, EVANSVILLE, IND. KTHI, FARGO -GRAND FORKS, N.D. KCND -TV, PEMBINA, N.D. RADIO: WKYW, LOUISVILLE, KY. KPLS, SANTA ROSA, CALIF. KXOA AM -FM, SACRAMENTO, CALIF. This "analyst" works well with figures but needs help in applying them to a given station - human help. Because only through the understanding of markets like Pembina, North Dakota, and Winnipeg, Canada, can the facts be properly applied.

For example, the effective buying income per household in the Winnipeg area goes a lot farther in buying food, entertainment and a home than in New York or Cleveland or Los Angeles. And Winnipeg, with Canada's 4th largest retail sales, proves it. From the heart of the legendary Red River Valley, KCND -TV reaches some 167,000 TV homes and treats advertisers now to a 30% increase in 6:30 to 11:00 PM audience (latest Nielsen estimate). Cover this big buying market on Pembina's KCND -TV, the station that provides viewers ABC's top entertainment plus NBC's "To- day" and "Tonight" shows. POLARIS BROADCASTING / KCND -TV

TELEVISION: WTVW, EVANSVILLE, IND. KTHI, FARGO -GRAND FORKS, N.D. KCND -TV, PEMBINA, N.D. RADIO: WKYW, LOUISVILLE, KY. KPLS, SANTA ROSA, CALIF. KXOA AM -FM, SACRAMENTO, CALIF. ¿îedia informer?

This "informer" can generate some interesting facts - numerically, but it can't give you the whole market picture. Because a market is more than numbers, it's people. And in Louisville, Kentucky, you reach a vital group of people on WKYW. People who like good things and have the money -power to get them. Because WKYW is

"Louisville's only beautiful music station" it has attracted this selective group of listeners .. . a group that makes a major contribution to more than $1 billion yearly retail sales. WKYW's News Department has increased its scope by doubling its coverage - with in -depth reports now on the half hour. And Metropolitan Skywatch (from Louisville's only broadcast helicopter) is now in its 2nd year of public service. Put your message on WKYW - and sell the people who buy. POLARIS BROADCASTING / WKYW

TELEVISION: WTVW, EVANSVILLE, I ND. KTHI, FARGO -GRANO FORKS, N.D. KCND -TV, PEMBINA, N.D. RADIO: WKYW, LOUISVILLE, KY. KPLS. SANTA ROSA, CALIF. KXOA AM -FM, SACRAMENTO, CALIF. mbers CarncT

Ratings deal in numbers -how many people listen to a particular station or program. But media planning deals with people, the definite target market you're hoping to reach. And people make more of a story for KPLS in Santa Rosa, California, than our Number One ratings tell (Hooper estimate September, 1964). In Santa Rosa the $7,302 effective buying income per household goes a long way. KPLS radio is the way to reach Santa Rosa's largest radio audience ... an audience that lives and plays in the rich Redwood Empire. By featuring "more music, more often," it has become the market's best selling station. Let us do the same for you.

POLARIS BROADCASTING / KPLS

TELEVISION: WTVW, EVANSVILLE, IND. KTHI, FARGO -GRAND FORKS, N.D. KCNO-TV, PEMBINA, N.D. RADIO: WKYW, LOUISVILLE, KY. KPLS, SANTA ROSA, CALIF. KXOA AM -FM, SACRAMENTO, CALIF. This "special reporter" can total up the facts - but someone else has to put these facts into a story. And here are some up -to -date facts about KXOA in Sacramento, California.

We've doubled our sales and our ratings (Pulse estimate, October, 1964) at KXOA in California's fourth largest market. In this State Capital, KXOA broadcasts exclusive, prime time newscasts live, from the State Legislature Building to an audience that owns more automobiles per capita than almost any other city in the world. The retail sales are over $1 billion annually. Let KXOA warm your sales manager's heart by helping you reach this prosperous market.

POLARIS BROADCASTING / KXOA TELEVISION: WTVW, EVANSVILLE, IND. KTHI, FARGO -GRAND FORKS, N.D. KCND -TV, PEMBINA, N.D. RADIO: WKVW, LOUISVILLE, KY. KPLS, SANTA ROSA. CALIF. KXOA AM -FM, SACRAMENTO, CALIF. WTVW-TV KTHI -TV KCND-TV Evansville, Indiana Fargo -Grand Forks, North Dakota Pembina, North Dakota Channel 7 Channel 11 Channel 12 Consumer Spendable Income: Consumer Spendable Income: Consumer Spendable Income: $6.528 Fargo $7,605; Grand Forks $8.507 $6,088 TV Homes: 368,500 TV Homes: 181,800 TV Homes: 167,000 Represented by Blair Television Represented by Blair Television; Represented by Vic Piano General Manager: E. Berry Smith (Effective June 1, 1965, Associates, Inc. (Effective June 1, National Television Sales) 1965, National Television Sales) also Harry Hyett (Minneapolis only) (in U.S.A.) and Radio -TV Representa- General Manager: Hugh K. Boice, Jr. tives, Ltd. (in Canada) General Manager: Richard Vincent

WKYW KPLS KXOA Louisville, Kentucky Santa Rosa, California Sacramento, California 900 kc 1150 kc 1470 kc Consumer Spendable Income: Consumer Spendable Income: Consumer Spendable Income: $7,495 $7.302 $8,004 Radio Homes: 208.100 Radio Homes: 49,700 Radio Homes: 198,570 Represented by Select Station Represented by Venard, Torbet Represented by Blair Radio Representatives & McConnell, Inc. General Manager: John Bayliss General Manager: Robert Gardner General Manager: Robert Ordonez

Figures above are estimates from SRDS, A. C. Nielsen or ARB as of January 1, 1965

POLARIS BROADCASTING

EXECUTIVE OFFICES, 645 N. MICHIGAN AVE., CHICAGO, ILLINOIS 60611 JOSEPH STAMLER, EXECUTIVE VICE -PRESIDENT National Community Television Association, BROADCASTING PUBLICATIONS INC. speaks to Virginia Independent Telephone PRESIDENT SOL TAISHO.FF Association meeting in Richmond, Va. VICE PRESIDENT MAURY LO NG VICE PRESIDENT EDWIN H. JAaaa May 20- Annual meeting of Writers Guild SECRETARY LAWRENCE B. TAISHOrr of America, West, and election of officers TREASURER B T. TAISHOrr of the guild and its screen and radio -TV COMPTROLLER IRVING C. MILLER ASST. TREASURER JOANNE T. COWAN branches. 8 p.m. Beverly Hilton, Beverly =se- Hills. Calif. May 20 -22 - Spring meeting of Alabama Broadcasters Association. Speakers include Note! Douglas A. Anel lo, general counsel. National Association of Broadcasters. Midtown Holi- ßmadcastillq day, Montgomery. u May 24-TV awards dinner and broadcast on Executive and publication headquarters: WBKB(TV) Chicago of Chicago chapter, BROADCASTING- TELECASrINC Bldg., 1735 DeSales Broadcasting National Academy of Television Arts and Street, N.W., Washington, D. C. 20036. Tele- Sciences. Martinique Restaurant -Drury Lane phone: 202 Metropolitan 8 -1022. Theater. reache _ nor&PAID circulation EDITOR AND PUBLISHER May 20 -22 - Annual convention of South Sol Taishoff than the next four vertical Dakota Broadcasters Association. Winner. Editorial May 22 -23- Illinois News Broadcasters As- publications combined. VICE PRESIDENT AND EXECUTIVE EDITOR sociation's 10th anniversary spring conven- Edwin H. James tion and news clinic. Topics include cover- age of trials and ethics in news and election EDITORIAL DIREcron (New York) coverage. Ramada Inn, Champaign- Urbana. Rufus Crater MANAGING EDITOR May 25-Seventeenth annual Alfred P. Art King Sloan Radio -TV Awards for Highway Safety SEUIOS EDrroas: Bruce Robertson (Holly- Htoadcastíllq wood), Frederick M. Fitzgerald, Earl B. banquet. Waldorf -Astoria, New York. Abrams, Lawrence Christopher (Chicago). Leonard Zeidenberg, David Berlyn (New reaches more.PALD4gency and u May 25 -27 - Annual convention, Armed York). Rocco Famighetti (New York); Asso- Forces Communications & Electronics Asso- CIATE Earn)Rs: Sherm Brodey, George Dar- ciation. Guest speakers: Dr. Thomas P. lington; STAFF WRITERS: Bill Bayne, Sonya advertiser circulation than Cheatham Jr., Department of Defense; Lee Brockstein, Barry Crickmer, Jim deBet- Brigadier General David Sarnoff, RCA; tencourt, Victor Rossi Jr.; EDTTORW. AsssT- the next four vertical Lieutenant General Alfred D. Starbird, ANTs: Martha Schwieters, Sue S. Weaver, WSA, Defense Communications Agency. Bill Williams. SECRETARY TO THE PUBLISHER: Sheraton -Park hotel, Washington. Gladys Hall. publications combined. Business uMay 26-New deadline for reply comments on the FCC's notice of inquiry and pro- VICE PRESIDENT AND GENERAL MANAGEA posed rulemaking relating to mutual funds Maury Long and other investment houses that are in NATIONAL SALES MANAGES technical violation of the commission's Warren W. Middleton (New York) multiple -ownership rules. Former deadline Psooucnow MANAGER: George L. Dant; Tear - for reply comments was March 23; new TIC MANAGER: Harry Stevens; ADVERTISING deadline for comments in this inquiry is ASSISTANTS: Robert Sandor, Richard LePere, carries more advertising April 26. Carol Ann Cunningham, Claudette Artini: SECRETARY TO THE GENERAL MANAGER: Doris Kelly. 'May 26-28 -Fifth National Conference on linage annually than the COMPTROLLER: Irving C. Miller; Asstararrr the Peaceful Uses of Space. Sponsored by Auarroa: Eunice Weston. Che National Aeronautics & Space Adminis- next four vertical Cratlon. Speakers will include following VASA officials: Dr. Hugh L. Dryden, deputy Publications and Circulation publications combined. administrator; Dr. George E. Mueller, asso- DIRECTOR OF PUBLICATIONS :iate administrator, Office of Manned Space John P. Cosgrove ?light; Dr. Homer E. Newell, associate ad- SUBSCRIPTION MANAGER ninistrator, Office of Space Science & Ap- Richard B. Kinsey Ilications; Dr. Raymond L. Bisplinghoff, William Criger, David A. Cusick, Lisa Ishii, associate administrator. Office of Advanced Christer Jonsson, Tannor Kopp, Edith Liu. tesearch & Technology. St. Louis. James Williams. II,oaiIcastiiiq JUNE Bureaus delivers, dollar for dollar, !June 2- 4- Institute for Education by Radio - New York: 444 Madison Avenue, 10022. Tele- felevision. Columbus, Ohio. phone: 212 Plaza 5 -8354. more _than twice as snany_Ed1D EDITORIAL DrascroB: Rufus Crater; Sarto. June 5-6--Associated Press Louisiana -Mis- Entrons: David Berlyn, Rocco Famighetti; .agency-adr :firrr readers .as issippi Broadcasters annual meeting. New STAFF WRITERS: John Gardiner, Ellen R. Mc- )rleans. Cormick, John O'Hara; ASSISTANT: Frances Bonovitch. any of the four vertical (June 7- 9- Western Association of Broad- NATIONAL SALES MANAGER: Warren W. Mid- asters annual meeting at Banff Springs dleton; INSTITUTIONAL SALES MANAGER: Elea- publications. aotel, Banff, Alberta. nor R. Manning; EAsrnN SALrs MANAOSa: Robert T. Fennimore; ADvErnsnrc ASSISTANT: 'une 8 -9 - Spring meeting of Indiana Beryl W. Stern. lroadcasters Association. Indiana Univer- Chicago: 360 North Michigan Avenue, 80601. Ity, Bloomington. Telephone: 312 Central 6 -4115. SENIOR EDITOR: Lawrence Christopher; Mn- June 8- 10-Summer meeting of South WEST SALES MANAGER: David J. Bailey; As- sISTANT: Adragna. Nor! arolina Broadcasters Association. Adven- Rose Why ure Inn, Hilton Head Island. Hollywood: 1680 North Vine Street, 90028. Telephone: 213 Hollywood 3 -3148. SENIOR une 10- 12- Colorado Broadcasters Associa - EnlroR: Bruce Robertson; WESTERN SALIS After all, ion meeting. Palmer House motel, Colorado MANAGER: Bill Merritt; ASSISTANT: Stephanie ;prings. Alexander. Toronto: 11 Burton Road, Zone 10. Tele- June 12- 15-Annual Georgia Association of phone: 416 Hudson 9 -2694. CORRESPONDENT: James Montagnes. ßroauIcaStillff troadcasters summer convention in con - unction with annual GAB engineering con - ASSISTANT PUBLISHER erence. Speakers include Vincent T. Wasi- Lawrence B. Taishoff is THE, Businessweekly of ewski, president, National Association of lroadcasters and Frederick W. Ford, presi- BROADCASTING' Magazine was founded in 1531 Television and Radio. lent, National Community Television Asso- by Broadcasting Publications Inc., using the iation. Holiday Inn, Callaway Gardens. title, BsoAacAsTmc-The News Magazine of the Fifth Estate. Broadcast Advertising Street, N.W. 'une 13 -18- Management conference of Na- was acquired in 1932, Broadcast Reporter in 1735 DeSales tonal Advertising Agency Network. White - 1933 and Telecast' In 1953. BROADCASTING.. ace Inn, Lake Placid. N. Y. TELECASTING. was introduced in 1946. Washington 6, D. C. Reg. U. S. Patent Office !Indicates first or revised listing. Copyright 1965 : Broadcasting Publications Inc.

IROADCASTING, March 29, 1965 (DATEBOOK) 27 Radio, one of the good things about America, excites

WABC WXYZ KQV excites excites excites New York Detroit Pittsburgh New York's biggest election A WXYZ editorial criticizing In three days a record- breaking drew an astounding 15 million the stubborn and delaying 36,500 persons jammed hand signed votes! What was it opposition of suburban Pittsburgh's Civic Arena to for? WABC's "Principal of the communities to a proposed attend the nation's first Career Year" Awards as determined by major Detroit freeway set off Exposition. Conceived by listener votes. The two victorious fiery reactions. Although the KQV to acquaint the and astonished principals and heated controversy continued, community with career and job college dean can attest to WXYZ's editorial did get the training opportunities, 112 WABC's exciting drawing power. opposing parties together exhibitors participated including toward resolving their colleges, universities, industrial differences over the freeway's firms, trade and professional route. Not one to skirt hot associations and government issues, WXYZ gets involved agencies. KQV knows what it because it knows this is how to takes to excite Pittsburgh. excite Detroiters. LS KGO KABC xcites excites excites hicago San Los he Chicago Post Offjce stimates it delivered more Francisco Angeles an 90,000 pieces of mail a What could a radio station in Over 700 taxpayers wrote angry eek in one of the city's most San Francisco do for an letters on a tax plan. What citing audience games in endangered CORE worker in aroused them? A series of KABC ars. What generated this kind Bogalusa, Louisiana? That is editorials endorsing the County response? WLS, the station what the youth's mother asked Tax Assessor's proposal for a at believes fun is one of the KGO News when she learned 2% property tax limit. As a portant ingredients in radio her son was trapped inside a result of these editorials and tening. Exciting? The restaurant by racial terrorists. taxpayer reaction the Board of erwhelming response of KGO bulletined the boy's plight Supervisors moved to back the usewives, commuters, and and within minutes phone calls proposal in principle. When udents to the station's from San Francisco listeners KABC sees the best interests of dience participation poured into FBI offices in New the community are at stake, it eepstakes proved Chicago Orleans. Help was sent before gets excited. And that excite- teners thought so. any serious trouble occurred. ment gets across to its listeners. Unusual excitement? Yes. But KGO knows nothing happens until somebody gets excited.

ABC Radio Stations six of the best things about Radio MONDAYMEMO by JOHN PAIGE, vice president, Waterman -Bic Corp., Seymour, Conn.

Five years isn't too long for a campaign when it results in success

The Waterman-Bic Corp., Seymour, Phase Five, ABC -TV provided coverage and live up to all that has been said Conn., was a late -comer to the low- in 80% of the country, blocking out about it in order to sell and keep on priced branded ball -point field. But in the 13 states in which Bic had not yet selling. five short years, with a "big thank you" been introduced. This year, for the first During the months ahead, in addi- to television, it has moved into the num- time in the company's history, a total tion to the TV "torture tests," we have ber one position in its field in America. of 331 stations will share in Bic's coast- added a new sequence to our program- It was no easy task. We had to cre- to -coast sales and advertising program. ing to introduce the new F -25 Fine ate, broaden and sustain consumer ac- Our 60- second commercials will be aired Point. To demonstrate the sub- micro- ceptance, recognition and demand for over six popular ABC -TV network scopic size of the tungsten carbide ball our product years after the competition shows compared with two last year. (writing tip) of this pen, we use it to was established. With television in a They are: Father Knows Best, The actually play a 331 r.p.m. recording. key role, we had to develop and execute Donna Reed Show, The New American The sequence serves to demonstrate how a marketing and merchandising plan Bandstand, Trailmaster, The Young thinner, slimmer, trimmer writing can with the care that goes into a large - Marrieds and Day in Court. be achieved by a small ball (BaoAn- scale military campaign. Because we are interested in reach- CASTING, March 15). It was in 1960 when Bic devised ing everyone who writes, with the em- We believe that over the years we such a plan, a five -year plan, that called phasis on those groups who write the have created a firm and substantial for the division of the country into five most, high school and college students, image for Bic via TV. With continued regional areas. Bic was to enter one our network schedule reaches a broad effort we feel that the image will stick region each year and each region was to audience and is favored toward women. because of the product's retail price be heavily saturated with TV spots. Our spot buys, on the other hand, are and method of visual presentation. The We decided on TV after using this geared more toward men and students. fact that we now sell between two and medium to test-market the product in Heavy on TV Why do we rely so three million ball-points a week, rang- Connecticut, home of Waterman-Bic. heavily on TV as compared to print ing from 19 to 49 cents and from me- TV Coverage Area We furthermore media? Because we feel that the use dium to fine point -with an anticipated decided to make our distribution con- of spot and network TV, combined with 50% sales increase in 1965 -is the re- form to TV coverage areas rather than our merchandising and point -of-sale ma- sult of our early marketing strategy. geographic ones. Our sales force was terials, works extremely well in reaching In short, our five -year plan has made assigned to the total area reached by different groups to give us complete Bic click. the station's signal, regardless of state coverage. Spot TV can lend support to It has familiarized millions of con- boundaries. individual markets where advertising sumers with a product which, five years With this agreed upon, we embarked pressure does not conform to levels of ago, was virtually unknown. on Phase One. It was spring of 1961 sales achievement. And speaking of images, Aja Zanova, when Bic made its entry into the North- What success we've enjoyed since we who has become identified with Bic via east. Today, Bic has 48% of over -the- embarked on our series of phases is her ice and fire "torture tests" on TV, counter ball pen sales in that region. largely because of TV combined with is now recognized by people on the Heartened by this initial effort and four other equally important ingredi- street not only as a champion woman response, we then moved into Phase ents: quality of the product, packaging figure skater, but as "the Bic girl." Two, the introduction of Bic into the or point -of-purchase sale image, promo- This is the kind of image we like. It Southeast in the fall of 1962. Today, tion and sales communication. proves that we chose the correct course. our share of the market in that region I believe that penetrating market cov- It shows that consistent and "right" TV is 38 %. erage is far more efficient than broad advertising can pay big dividends in Happily on schedule, Bic than went surface distribution. This has been terms of consumer recognition, choice to the Midwest in the spring of 1963 proved. Advertising, whether TV or and purchases of a ballpoint pen that to complete Phase Three. Here, our otherwise, can only bring people to the appeared on the American scene long share of the market is 33 %. product; and the product must be good after others had arrived. Phase Four witnessed the introduc- tion of the pen in the Southwest and plains states in the spring of 1964 where our share of the market is currently As vice president in charge of sales of 22 %. the Waterman -Bic Corp., Seymour, Conn., 1964, we And finally, in the fall of John L. Paige guides the marketing as well completed our campaign with national as the sales strategy of America's No. 1 distribution when Bic made its debut ballpoint pen manufacturer. At 36, Mr. in California and 12 other western Paige has almost 18 years of sales and states. Supported down the line by TV promotional experience behind him. He advertising, namely the well -known ice was sales manager of the Ideal Manufac- and fire and drilling-through -wallboard "torture tests," Bic today claims 75% to turing Co., Beacon Falls, Conn., before he 90% distribution in each U. S. market joined Waterman -Bic in New York in 1960 it has entered -in department stores, as district sales manager. He was elevated variety chains, stationery stores, tobacco to his present post in the fall of 1964. shops and drug chains. Last year, just before we entered

30 BROADCASTING, March 29, 1965 VENARD, TORBEI & McCONNELL, INC. the plus factor in representation SALES plus SERVICE plus RESEARCH evuai., GROWTH

Since Venard, Torbet & McConnell, Inc.

was organized in 1953, each year has

shown a substantial gain over the previous year.

VENARD, TORBET & McCONNELL, INC.

TV & Radio Station Representative New enlarged New York headquarters, 555 Fifth Ave.

BROADCASTING, March 29, 1965 31 from 1'I'U...FIRST-RUN, brand-nei

c,` and flexibility neve

wercoolt

Whimsey, charm, fun and adventure in a complete library of children's color programming filmed especially for tel- evision. 156 full- color, brand -new seg- ments with average running time six minutes each. Included are four separ- ate and distinct series of elements - cartoons, travel, magic and animal i shows to play time and time again on w V/ `- a t--/t your current children shows, strip or

schedule as a complete -in- itself half - hour series.

THE t-

SealktiOt

(SECOND YEAR) One -hour musical special presenti In its first year, "The Saint, "was an im- comparable Lena Horne in a melar mediate audience- winning success, sold moods, from sultry blues to swii in 87 markets. Now, to maintain and jazz, singing her greatest hits as build this tremendous viewer popular- she can singthem. Special guest, J ity, here is the second year production Mason. Already sold to Metromedi of brand -new, first -run, one -hour epi- tions, Capital Cities Stations, C. Scl sodes, more appealing, more dramatic, Brewing Co. for fifteen markets

more exciting than ever. Starring again Francisco, Seattle, Chicago and r is Roger Moore. better than 60 markets to date.

also available.... INTERNATIONAL CIRCU Three one -hour spectaculars of breathtaking entertainment featuring the world- famous Moscow State Circus and Blackpool Tower Circus. rogramming with variety efore available to stations for Black /White Specials Features Series both half -hours and hours and a color .ary of children's programming with 156 complete segments averaging six minutes each quality television entertainment for every type of audience, to fit every station need.

`'bOhk

c,,,.01' id -new, first -run action -adventure Magnificent color! Fantastic production Television's only brand -new, first -run, ure films -most in Technicolor and and effects! Original music! Filmed in one -hour action series available for the .mascope. Selected from hundreds Supermarionation! 39 half -hours star- new season. 26 episodes of detective !atures produced by the most crea- ring the super submarine of the future adventure at its most exciting, filled moviemakers in Europe. All are in undersea adventures that are excit- with intrigue and suspense. Presenting or productions successfully re- ingly different programming for every one of fiction's most popular crime ed theatrically throughout the television viewer. From the producers fighters, Commander George Gideon, d in the past two years. Superbly of ' Supercar"-a proven success in hero of a dozen best selling novels and bed in New York City by Titra, 140 markets -and "Fireball XL5 -now feature films, as he matches his wits d's leading specialist in dubbing in its second year on the NBC -TV against the lawless of a great ire films. network. metropolis.

INDEPENDENT TELEVISION CORPORATION

555 Madison Ave., N. Y. 22, N. Y. PL 52100

FRIGUE 10 8 FOR ACTION 17 Gt. Cumberland Place, London Wl, Ambassador 8040 Swashbuckling and Stevens and Carlos Thompson star sea stories 100 University Ave., Toronto 1, Ontario, EMpire 2.1166 i full -length action -adventure exciting Indian adventures in eight Mexico City, Paris, Rome, Buenos Aires, Sydney, and Ire films for late night full -length feature films sll as prime viewing hours. jampacked with action and thrills. offices in principal cities in 45 countries around the world. N , \ l i

These Codes require more than lip service.

It is one thing to fashion a code of conduct; it is What do broadcasting Codes mean often quite another matter to live by that code. The National Association of Broadcasters, how- to you, the listener and viewer? ever, has established such a code for radio and televi- The Codes provide the framework within which sion stations, and responsible broadcasters throughout member stations are to work. They are standards that the nation are faithfully abiding by it. were created with the interests of the listener and viewer in mind. The role of the broadcaster As a check on compliance with these standards, the NAB Code Authority monitors at the annual rate of Broadcasters have a dual obligation: to meet the nearly 100,000 hours of television programming and public's need and desire for information, education advertising; and another 67,000 hours of radio. This and entertainment; and to provide business and indus- check assures the public, as well as the stations, that an try with a means to market products and services. It is earnest effort is made to maintain the kind an awesome responsibility. Radio and advance The and Television of service you've come to expect from broadcasting. Codes were created by the National Association of Broadcasters as an aid to meeting this responsibility. A request of the listener and viewer When a station subscribes to these Codes, it pledges Of course, even codes as carefully devised as itself these to maintain the standards of performance set are not perfect. In the vast radio and television audi- forth. The station acknowledges established enforce- ences, not everyone will react in the same manner to ment practices (such as regular monitoring) and an a program or a commercial. But everyone's reaction administrative body (the Code Authority) to effect it. should be heard. Intelligent criticism relating to pro- As of this voluntary of Code a result acceptance gramming and advertising standards is an important standards, broadcasting has achieved an unusual de- consideration in every station's operation. Therefore, gree of self -regulation. your opinions are sought. The spirit and the letter When you feel strongly about a program or com- mercial, let the broadcaster know how you feel and Basically, the Codes assure listeners and viewers of why. Whether your reaction is positive or negative, it continuing adherence to good taste and reliability in will be respectfully weighed with others the broad- the presentation of programming and advertising. caster receives. By speaking up, you participate in They encourage diversity of programming. Their ad- what we might call the dialogue of broadcasting and vertising standards seek to assure commercials of ac- have a responsible voice in creating the programming ceptable taste and claims, and to regulate the content philosophy of your radio and television stations. and amount of commercial time over a given period. And, in this manner, broadcasting can increase its They establish specific rules and guidelines to follow. contribution to every taste, every individual. Mean- And through self -regulation, all this is accomplished while, the Codes are there, constantly being reviewed, within the framework of the American system of free modified, expanded - subject to change - but at all competitive broadcasting. times applied by responsible broadcasters.

This message, which appears in newspapers and national news magazines, was prepared by GROUP W (the five television and six radio stations of the Westinghouse Broadcasting Company) as a public service to create a better awareness of the standards and objectives established by the NAB Radio and Television Codes.

34 BROADCASTING, March 29, 1985 Broadcasting ME BUSINEBBWEEN),OF?EtEVISWY ANO BAWD

March 29, 1965, Vol. 68, No. 13 In sight: an easing of controls

A conciliatory speech by Humphrey, an appointment of a moderate to the FCC by Johnson are taken as signs the hard line may be softening at last

The character of broadcast regula- posal, adopted on a 4 to 2 vote, to Johnson made known his long- awaited tion in the Johnson administration ap- impose strict limits on network control choice of a seventh FCC commissioner peared to have been clarified -and over TV programing (BROADCASTING, -dubbed "Mr. Vacancy" in a skit per- probably tempered -by two major de- Jan. 25 et seq; also see stories pages formed by the Society of Television velopments last week. 58, 60, 62). Pioneers and increasingly referred to Both developments were seen as Different Concept Mr. Henry found by that name throughout the conven- potentially moderating influences on occasional opportunities to placate and tion. the stern FCC regulatory line invoked even encourage broadcasters. But in When "Mr. Vacancy" was identified during the Kennedy administration and tone and substance his address con- by the White House as Mr. Wadsworth pursued by Chairman E. William flicted basically with Mr. Humphrey's, on the day after the convention ad- Henry, particularly in TV and radio and broadcasters reading them for journed, the first reaction was that the programing. signs of the future course of regulation conciliatory approach taken by Vice James J. Wadsworth, described by tended to conclude that the answer President Humphrey had been under- friends as "a Republican moderate" would have to wait until President scored. with "no desire to reform the world," Acquaintances of Mr. Wadsworth was designated by President Johnson saw nothing in his background or per- to fill the vacancy on the FCC (see sonality to place him invariably at page 36). either extreme on broadcast regulation. Vice President Hubert H. Hum- Mr. Vacancy is ... But with the commission already divided phrey, in the most sympathetic speech on many issues, and with even the a National Association of Broadcasters numerical dominance of the Democrats convention has heard from a high gov- split on fundamental issues of program ernment official in at least four years, regulation, the first consensus was that assured broadcasters that government's Mr. Wadsworth's presence on the com- role is to regulate, not "dominate" or mission, although probably not apt to "dictate," and pledged his own and change the basic trend of regulation, President Johnson's devotion to the might easily soften its course. principles of free speech (see page 76). Programing Debate The extent of The appointment of Mr. Wadsworth the division within the commission was as the seventh FCC commissioner, an- not by 4 to 2 nounced pointed up only the split after the 4,175 NAB conven- on the network program control plan tioneers had left for home, seemed to but also more dramatically tip the balance -and -by in what had struck con- a lively debate over programing during vention delegates as a tug of war be- the FCC panel session at the conven- tween Vice President Humphrey and Chairman tion. Henry-with broadcasters' Lee Loevinger, who futures caught Commissioner in the middle. has already made plain his view that Twenty-four hours after Mr. Hum - the FCC violates the Constitution every phrey's address Chairman Henry took time it asks an applicant for its plans the NAB rostrum to report that he for relieious programs, protested the had found little change in TV program- commission's interest in local live pro- ing since the 1961 "vast wasteland" graming, insisting that "a lot of local days of his predecessor chairman, New- live ought to be dead." ton Minow, and to reaffirm his view Chairman Henry and Commissioner that the commission should "make Kenneth Cox contended that broad- room in television for as many diverse Mr. Wadsworth ... casters have a responsibility to meet ideas as possible" (see page 80). the needs of their communities-"even Even before that than three -less The seventh seat on the FCC is filled though," Mr. Henry said, "the public hours after Vice President Humphrey at last. Page 36 may want some other kind of program - had finished speaking -the FCC re- leased details of its controversial pro- Continued on page 38

BROADCASTING, March 29, 1985 35 The new FCC appointee, former U. S. with BROADCASTING reporter last native of New York but has lived in ambassador to the UN, as he talked Thursday after his nomination. He's Washington 20 years.

A diplomat is Johnson's choice WADSWORTH, NAMED TO FCC, IS 'MODERATE TO LIBERAL REPUBLICAN'

With the world moving into the Mr. Wadworth, who is 59 and whose for instance, while Commissioners Loev- space -age of communications, President nickname is Jerry, is a big man -six inger and Hyde have vigorously op- Lyndon Johnson has picked a diplomat- feet five and 265 pounds -who played posed any intrusion into programing author of international reputation to fill football and basketball for Yale as a matters. the vacancy on the FCC. 190 -pounder. He is regarded by those In addition, Mr. Wadsworth joins the The appointee is James J. Wadsworth, who know him as friendly, easy to deal commission when it is in the midst of former U. S. ambassador to the United with, fluent and efficient in negotiations. extremely complex and controversial Nations, former U. S. representative at He is also said to be "a pragmatist." issues. various international conferences on Said a former colleague: "He generally The commission last week released disarmament and on the nuclear test tries to work out solutions to problems its notice of proposed rulemaking to ban treaty, and author of books and satisfactory to all concerned -he's not limit the amount of prime -time pro- articles dealing with disarmament and a fanatic." graming networks might own (see story international affairs. These qualifications would appear to page 60). President Johnson called newsmen equip him ideally for his new assign- In the months ahead, it will issue pro- into his office Thursday afternoon to ment. The commission frequently splits posed rulemakings providing for regu- make the announcement personally- 4 -2 and occasionally 3 -3 on contro- lation of community antenna television and thus set at rest months of specula- versial issues. and for revisions of the multiple- owner- tion and rumor as to who would fill the He will be the swing man in the ship rules. vacancy created when Frederick W. dispute over the extent to which the Mr. Wadsworth, who describes him- Ford resigned Dec. 31 to become presi- commission should police commerciali- self as "a moderate -to- liberal Republi- dent of the National Community Tele- zation. Chairman E. William Henry can," shut off all questions concerning vision Association. and Commissioners Kenneth A. Cox his views on communications regulation Mr. Wadsworth, like Mr. Ford, is a and Robert E. Lee favor checking into with the comment that he has "much to Republican. Democrats already occupy licensees' commercial practices at li- learn" about them first. He said he four seats on the commission-the cense- renewal time. Commissioners Lee would withhold all statements on gov- maximum allowed one party by law. Loevinger, Rosel H. Hyde and Robert ernment regulation until after the Sen- However, he has a Democratic connec- T. Bartley regard this as petty and have ate acts on his nomination. tion -his sister is married to Senator managed to block any meaningful po- One observation he permitted him- Stuart Symington (D -Mo.). licing of commercialization. self is that, "like most people," he Busy Seven Days The President, Key on Program Issues Mr. Wads - watches television "and every once in who had been slow in making appoint- worth's position will also be a key one a while" he wonders "why they have ments to government agencies, has now in cases involving programing. Chair- to have so many commercials." But he made eight in the space of a week. Mr. man Henry and Commissioner Cox quickly added that he had no "precon- Wadsworth goes before the Senate Com- have urged broadcasters to search out ceived notions about trying to make it merce Committee for a hearing on his and meet local needs and to increase better." confirmation on April 13. the amount of local live programing, Negotiator But his major interest

38 BEAD STORY) BROADCASTING, March 29, 1965 career of public service, is the son of the late James W. Wadsworth, who was a Republican senator from New York from 1914 to 1926 and who later served as a member of the House of Represen- tatives, from 1932 to 1950. The new FCC nominee achieved na- tional prominence during the Eisen- hower administration, when he served in the UN. He was deputy to Ambassador Henry Cabot Lodge, from 1953 to 1960. Then, when Ambassador Lodge resigned to run for Vice President on the Republican ticket with Richard Nixon, Mr. Wadsworth was named chief delegate. Author His service in the UN pro- vided the material for a book, The Glass House, which will be published later this year. An earlier book, The Price of Peace, grew out of his partici- pation in international disarmament conferences. He was U. S. representa- tive on disarmament from 1958 to 1961, and was head of the U. S. delegation to appears to be in the international as- Jr., chairman of the Civil Service Com- the nuclear test ban talks in Geneva. pects of communications. He said one mission, who heads the President's tal- During 1956 and 1957 he was chief of reason he accepted the appointment was ent hunt for federal administrators. the U. S. delegation in the negotiations because he felt his experience in inter- Mr. Wadsworth said he knew his which established the International national negotiations would be helpful name was on the list of various presi- Atomic Energy Agency. to the commission. "With satellites pro- dential associates who help in the talent Mr. Wadsworth has twice been rec- viding for global communications there search, but he said he had no specific ognized for his efforts to foster inter- will have to be agreements between offer before Mr. Macy's telephone call. national cooperation - the Eleanor various jurisdictions," he said. "It oc- Mr. Wadsworth does not know any Roosevelt Peace Award, in 1963, and curred to me this might be an impor- of the commissioners. But Chairman the Contribution to Peace Award of tant part of the work." However, he Henry telephoned his congratulations the United World Federalists, in 1964. stressed that no one had spoken to him after hearing of the announcement. Mr. Wadsworth, who devotes most of about such a role on the commission. Mr. Wadsworth, who has had a long his time to lecturing and writing, is the But Mr. Wadsworth said the major president and one of the founders of reason he took the job was, simply, the International Club, in Washington, "because the President asked me." which was formed last year after a num- The President's announcement was ber of existing clubs refused to admit made as members of the National As- It keeps growing African diplomats and other nonwhites sociation of Broadcasters were home- as members. ward in bound from their convention The 1965 edition of the Na- Mr. Wadsworth was born June 12, Washington and came as a distinct sur- in Y., tional Association of Broadcasters 1905, Groveland, N. a small prise. Mr. Wadsworth's name was not community in western New York state. annual convention lived up to its among the many that had figured in the He graduated from Yale in 1927 and endless speculation concerning Mr. advance billing and proved that it served as a member of the New York Ford's successor. was indeed a record breaker. State legislature from 1931 to 1941. Adding to the surprise was the im- With delegates spread out in In Capital Since '45 He went to pressiveness of Mr. Wadsworth's back- more than a dozen Washington Washington in 1945 to serve on the ground as a figure on the world stage. hotels and motels, the convention War Assets Administration and later Persons in Washington who know him drew 4,144 registrants, 318 more worked for the Air Transport Associa- regard the appointment as top drawer. than the previous high of 3,826 in tion as director of governmental affairs. The President was presumed to be He was special assistant to Paul Hoff- 1964 (BROADCASTING, April 13, taking particular care in selecting a man, administrator of the Economic 1964), 604 above the 1963 figure member of the FCC because of his Cooperation Administration, from 1948 family's substantial broadcast holdings of 3,540 and 1,143 more than the to 1950; immediately preceding his UN in Texas. The connection between the 1961 Washington convention to- service, he was in the civil defense or- White House and the industry that the tal of 3,101. ganization, first as acting director of commission regulates makes all presi- These figures do not include the Civil Defense Office, then as deputy dential dealings with the FCC matters several thousand representatives of administrator of the Federal Civil De- of extreme delicacy. equipment manufacturers, film ex- fense Administration. No Leaks This Time The President hibitors and other firms. Mr. Wadsworth brings at least one managed to keep his choice secret until unique quality to the commission Next year the convention will -a the announcement by moving swiftly. talent for guitar playing that is rated The job was offered and accepted only be held March 27 -30 in Chicago, as considerable by his friends. He is hours before the announcement was with the Conrad Hilton as the sin- married to the former Harty Griggs made. The former ambassador, who gle headquarters hotel. Tilton. They have one daughter, Mrs. makes his home in Washington, said Trowbridge Strong, of Philadelphia, the offer came through John W. Macy and five grandchildren.

BROADCASTING, March 29, 1965 37 IN SIGHT: AN EASING OF CONTROLS continued diction over CATV- another thorny problem awaiting Mr. Wadsworth as well as his incumbent colleagues. ing." Loevinger renewed No Agreement No broad consensus Commissioner The inside guesswork was equally his contention that programing ques- was expected to develop on either issue, widespread, however, that Congress tions are none of the commission's and none emerged. Instead, both CATV would initiate some sort of legislative business (see page 58). and pay TV were alternately praised action to take command of the CATV What role Mr. Wadsworth will take and damned in one major convention if no clearcut CATV legisla- in cases already pending-assuming he session (see page 82) and in number- issue, even tion is in this congressional passes the hurdle of Senate confirma- less hospitality suites, corridors and enacted tion -will depend largely on his own public watering places. session. Much the same prospect was held out inclinations, if precedent is followed. At a session devoted to the future of Zenith Radio Corp. initi- Generally new members of regulatory television, Jules Barnathan, vice presi- for pay TV. be drawn -out agencies feel free to vote in adjudica- dent and general manager of the ABC ated what promises to a battle two weeks ago by petition- tory cases they wish to do Television network, called the new sys- FCC -if so-if rulemaking pay they have heard oral argument, and tems for transmitting TV spectres threat- ing for to authorize TV nationwide basis (BROADCAST- often participate in quasi- legislative de- ening free television as it exists today. on a ING, March 15). In the end, however, cisions, if they have read the trans - He was pointedly criticised by W. Theo- script and associated papers. dore Pierson, a communications attorney it is Congress and not the FCC that The philosophical tug of war evident and Frederick W. Ford, president of the may have the decisive say. between Mr. Henry and Mr. Hum- National Community Television Asso- News of a new pay -TV development, phrey-and between Commissioner ciation, who see pay television and the closing of Paramount Pictures' five - Loevinger and Commissioners Henry CATV services as supplementers of free year -old experiment with subscription and Cox -was not the only intramural television and charged Mr. Barnathan television in Toronto (see page 100), late the dispute at conflict in last week's convention. is like a man trying to sweep back the came too to enliven The broadcasters themselves showed, sea. last week's NAB sessions. once again, the divisions already evident There was widespread speculation Even among the membership of the on such root questions as community that the FCC would soon move at least Association of Maximum Service Tele- antenna television and pay TV. tentatively to assert commission juris- casters, which went on record during the convention as endorsing the efforts of its directors and officers in behalf of stiff CATV regulation, all was not pure harmony. Roger W. Clipp of Tri- angle Publications accused the AMST board -of which he is a member-of "precipitous and ill- founded" action against the interests of AMST members who are CATV operators (see page 82). The convention produced only a smattering of discussion of another pro- vocative FCC issue -proposals for a far- reaching reexamination of multiple - ownership rules and, in the meantime. the policy of requiring hearings on any station transfer in which the owner of a station in one of the ton 50 markets proposes to acquire a station in another top -50 market. Program Form Similarly there was little talk of the FCC's highly contro- No doubt about it: the light's fantastic versial program reporting -form pro- posals. The proposed new radio form The motto of the Society of Tele- beat of a three -piece band four pi- has been cleared by the commission vision Pioneers is "we ain't got no oneers danced what was slanderously and is now awaiting Budget Bureau noble purpose," and it was scrupu- described as the watusi, swim and approval. But the TV form, encom- lously observed last week when the mashed potato. They were (1 -r) Sol passing much stiffer requirements. is organization rose briefly from the Taishoff, of Broadcasting Publica- far from finished, has already drawn torpor in which it had reposed since tions Inc.; Carl Haverlin, retired the threat of a court test and may the NAB convention of 1964. president of Broadcast Music Inc.; serve as the battleground on which Each year during the NAB con- W. D. (Dub) Rogers who sold out the issue of FCC program jurisdiction vention the television pioneers as- his television holdings but lingers on is fought out. It's sure to be there semble for breakfast and little else. as president of the Society of Tele- waiting when the new commissioner Between conventions nothing hap- vision Pioneers, and Glenn Marshall arrives. pens. Following custom, the organi- Jr., w.rxr(rv) Jacksonville, Fla. Along with their differences on major zation last Tuesday morning fed Peering from behind the performers issues, the NAB conventioneers got on scrambled eggs, bacon, sausage were Clair McCollough, Steinman their first official look at Vincent T. and grits (which some southern Stations, and John Fetzer, of the Wasilewski as their new president, and members insist on even though they Fetzer Stations. from him they received a call for unity can afford better), and watched an None needed to feel self- conscious -and a pledge of total commitment - entertainment that is pictured above. in his Beatle wig. Everybody else in in the battle for "the basic ideological To the inexpert but enthusiastic the room was also wearing one. and economic freedoms which the American system of broadcasting needs in order to exist" (see page 77).

38 WD STORY) BROADCASTING, March 29, 1965 GET YOUR PITTSBURGHERS HERE! Leave the selling to us -as Greyhound does. They buy WI IC exclusively here in the nation's eighth largest market. There's just no better spot TV buy around. For some great availabilities and impressive figures, check WIIC's General Sales Manager Roger Rice or your Blair -TV man.

WIIC -TV PITTSBURGH

Cos Broadcasting Corporation stations: WI IC, Pittsburgh; WSB AM- FM -TV, Atlanta; WH10 AM- FM -TV, Dayton; WSOC AM- FM -TV, Charlotte; WIOD AM -FM, Miami; KTVU, San Francisco -Oakland.

BROADCASTING, Match 29, 1965 39 BROADCAST ADVERTISING

cigarette smoking and disease is incon- nation of "cigarette advertising that Less -stringent clusive. This time, however, the anti- tends to make cigarette smoking attrac- smoking forces -stung when many of tive to children," and in "each cigarette the same doctors testified before the advertisement" the warning "Caution - tobacco rules? House Commerce Committee last sum- habitual cigarette smoking is injurious mer (BROADCASTING, June 29, 1964) to health." Although supported by testi- -were better prepared. mony from the major health organiza- Hearing statements raise Dr. Harold S. Diehl, vice chairman tions, it is opposed vehemently by the of the National Interagency Council on tobacco industry, broadcasters and ad- hope that ad restrictions Smoking and Health, told the senators vertising groups, who feel such a meas- that "the physician spokesmen for the ure would be an abridgment of free- will not be imposed tobacco industry represent a very small dom of speech. segment of medical and scientific opin- Although the tobacco industry has ion." He pointed to a survey indicating termed antismoking Broadcasters and advertising men actions unjust, it that 94.8% of America's physicians now seems ready to consider some a can relax, but the tobacco companies believe cigarette smoking "is a health little less unjust than others. Speaking had better get ready to put a health hazard," and submitted 22 pages of for warning on their cigarette packages. the manufacturers, Bowman Gray, antismoking resolutions by medical as- chairman of R. J. Reynolds, that That's how the betting was running last hinted sociations, foreign and domestic. the industry might unhappily sit for week as the Senate Commerce Com- still Even more blunt was Dr. Thomas a warning the if (a) mittee opened round two of the con- on package the Carlile, chairman of the American Can- warning is not required in advertising, gressional tobacco hearings. cer Society's committee on tobacco and (b) congressional action is de- Surgeon General Luther L. Terry, and cancer: "the technique has been signed to pre -empt the field, prohibiting of the U. S. Public Health Service, to use with great public relations effec- additional regulation by states and lo- called for warning statements on pack- tiveness a handful of physicians who calities, a position very close to the pro- ages and in advertising, and sug- are not convinced by the evidence...." visions of Sentator Magnuson's bill. gested that labeling requirements might The Choice Of the two of the bills Senate be left up to the Food and Drug Ad- hearings will continue this before the committee, 5559-identified week, with the National Association of ministration and advertising regulations primarily with Chairman Warren G. to the Federal Trade Commission. His Broadcasters scheduled to testify March Magnuson (D- Wash.)-would require a 30. statement was interpreted as a sign of warning on cigarette packages, a state- the administration's position, and gave On April 6, the House Commerce ment of tar and nicotine content, and Committee further impetus to the feeling that some opens hearings on the same provide that "no other warning require- subject. antismoking legislation, probably calling ment be imposed on cigarette labeling for a warning on the package only, will or packaging by any federal, state, or be passed before the summer is out. local authority." It is given a good Business briefly ... (If Congress takes no action, FTC chance for passage, although some rules regulating advertising and labeling changes may be made. P. Lorillard Co., through Lennen & will go into effect July 1.) The other bill, S547, introduced by Newell, both New York, has renewed An impressive parade of medical Senator Maurine B. Neuberger (D- its participating sponsorship in CBS men appeared in support of the tobacco Ore.), calls for all the labeling require- Radio's Dimension and CBS Radio Net- industry position that evidence linking ments of the Magnuson bill plus elimi- work News for the fifth consecutive year. The renewal is for 26 weeks.

Schick Safety Razor Co., through BAR Compton Advertising, both Los Angeles, estimates for 18 markets and Chemical Compounds Division of Studebaker Corp. (STP motor oil ad- Estimates of the dollar volume of national spot, regional and local busi- ditive), South Bend, Ind., through W. nonnetwork television business on ness on the air in the respective mar- B. Doner, Detroit, have each signed for the air in 18 U. S. markets during kets during the week indicated. one -quarter of Mutual's radio broad- the week ended March 12 are re- Week ended March 12: cast of the Clay-Liston heavyweight ported below as compiled by Broad- championship fight on May 25. cast Advertisers Reports. Birmingham, Ala. (2)- $130,468 Buffalo, N. Y. (3)- $289,738 The estimates are based on moni- Charleston-Huntington W. Va. (3)-$119,021 ABC -TV reports The F.B.I., a new toring, using discounted -rate formu- Chicago (4)- $1,355,740 program for next fall (Sundays 8 -9 las developed with the assistance of Dallas (4) -$307,627 p.m.), which is being produced with co- Fort Wayne, Ind. (3)-$70,923 leading advertising agencies. BAR operation of the government is Green Bay, Wis. (3) -$61,285 agency, monitors and makes estimates for Kansas City Mo. (3) -$282,997 fully sold. Aluminum Co. of America, about 15 to 20 markets a week, cov- Louisville, Ky. (3)- $138,922 has bought co- sponsorship of show ering the top 75 markets in the Miami (3)- $259,268 through Fuller & Smith & Ross, both course of a month. These estimates Norfolk, Va. (3)122,482 Pittsburgh, Ford Division of Ford Mo- appear weekly in BROADCASTING. Omaha (3)-$126,806 tor Co., Dearborn, Mich., through J. Philadelphia (3)- $832,051 In the following list, the numeral Walter Thompson, New York, is Portland -Mt Washington, Me. other in parentheses immediately following (3)-$63,570 sponsor. Salt Lake City (3)- $105,064 the market name indicates the num- Spokane, Wash. (31- $77,798 American Airlines, through ber of stations monitored. The dol- Tampa -St. Petersburg, Fla. (3)- $197,045 Doyle Dane lar figures are BAR's estimates of all Toledo, Ohio (2)- $119,979 Bernbach, both New York, will sponsor Let's Go to the Fair, CBS-TV special on re- opening of New York World's

40 BROADCASTING, March 29, 1965 A NEW HALF -HOUR LOCAL TV SPECIAL

Seven Arts presents The Beatles! Perfect timing!

Here they come again for a triumphant return tour of the United States and Canada beginning in New York at Shea Stadium on August 15! And here they are ... available for the first time for local programming in "BIG NIGHT OUT" Seven Arts' new half -hour TV Special

It's a swinging show...a natural to sell and to program prior to ZI Seven. 4 its the Beatles summer tour when the A SUBSIDIARY OF SEVEN ARTS PRODUCTIONS, LTD. Beatlemania promotion and publicity NEW YORK: 200 Park Avenue, YUkon 6 -1717 CHICAGO: 4630 Estes, Lincolnwood, Ill., ORchard 4 -5105 bandwagon will really be moving. DALLAS: 5511 Royal Crest Drive, EMerson 3-7331 LOS ANGELES: 3562 Royal Woods Drive. Sherman Oaks, Calif., STate 8-8276 Yeah! Yeah! Yeah! TORONTO. ONTARIO: 11 Adelaide SL West. EMuire 4 -7193 Fair, on Wednesday, April 21 (7:30- Reps see need for 8:30 p.m. EST). Pacific Hawaiian Products Co., Fuller- more in -depth data ton, Calif., through Atherton -Privett Inc., Los Angeles, is introducing its The radio station representative new Low Calorie Hawaiian Punch with ought to be armed with more market spring and summer participations on data, should more clearly define major NBC -TV's Mr. Novak, The Virginian, markets and consider more "pre- sell," Daniel Boone, Flipper and possibly according to a group of timebuyers other programs on that nework participating in the second seminar of starting in April. Commercials will be a series being held by McGavren -Guild, live action in contrast to the animated New York. TV spots used for Hawaiian Punch. McGavren -Guild released a sum- mary of the second session last week. The Scholl Manufacturing Co., Chi- The first seminar was held more than will con- cago, a major print advertiser a month earlier (BROADCASTING, Feb. tinue its comparatively limited but "suc- 8), and a third is set for April. cessful" TV campaign with a flight of Petry founders live it up In its summary, the rep firm said spots on six NBC -TV and ABC -TV the buyers felt space salesmen were daytime programs. The Scholl Co., in better equipped generally with in -depth which had been heavily involved One of the gayest affairs Washington during last week's information on markets and also sug- in print -only advertising for several gested a breakdown of the top 50 or years, started with network TV for the NAB-connected activities was the Wednesday night black -tie ban- 100 markets with such information as first time three years ago with an ex- defined metropolitan areas, traffic peak tensive supplemental campaign. The quet honoring founders of Edward reps, and income figures. new TV campaign runs April -June. A Petry & Co., pioneer station which was given by associated Other factors mentioned: not only is spokesman of West, Weir & Bartel, Among 250 there too much reference to a station's Scholl's agency in New York, noted stations. the attend- ing executives music format category but the buyer campaign would be followed by another were present active and wants to know what takes place be- in the fall. of the Petry organization former staff executives. Edward tween records; visits with station men American Oil Co., Chicago, through E. Voynow (1) retired president, are "productive" only if they come D'Arcy advertising there, starts heavy and Edward Petry (r), co- founder prepared to offer new and "valuable" radio spot campaign on major stations and former chairman, are shown material (on their stations or markets); in Los Angeles area and plans soon to here with Jack Harris (c), KPRC- most buyers will look at all surveys expand to San Diego and San Francisco. AM-TV Houston. Messrs. Petry even if they are told by the agency Also under consideration is campaign and Voynow retired last year and to use a specific service. in Pacific Northwest. American is rela- turned over the business to execu- Buyers taking part in the seminar tively new to West Coast. tive employees. They continue as were Doug Humm and Maureen Mur- consultants to the firm. ray of C. W. Hoyt; Marion Jones and The Quaker State Oil Corp., Oil City, John Ormiston of Lennen & Newell; Pa., through Kenyon & Eckhardt, New Bill Spence of Foote, Cone & Belding; York, and U. S. Time Corp. (Timex Lynn Diamond of Young & Rubicam; watches), through Warwick & Legler, Jonne Murphy and Barbara Kellner of both New York, will co- sponsor Lorne CASTING, March 15). The account is BBDO, and Wayne Silversack and Bob Greene's American West, an NBC -TV estimated to bill $2 million of which Anderson of Sullivan, Stauffer, Col- color special scheduled for May 3 (9- about $1.2 million is in broadcast. well & Bayles. 10 p.m. EST). Pillsbury Co., Minneapolis, moves re- frigerated foods account from Camp- Allied Van Lines Inc., Broadview, Ill., KCMO- AM -FM -TV to split through Young & Rubicam, Chicago, bell- Mithun there to Leo Burnett Co., has signed to co-sponsor National Bas- Chicago. Campbell -Mithun acquires ketball Association games on ABC -TV. new products from Pillsbury, however. their representation Burnett has been handling other Pills- bury products. Meredith Broadcasting Co.'s KCMO- Agency appointments AM-FM-TV Kansas City, Mo. are plan- ... Northland Foods Inc. division of ning to take on new and separate sta- Duluth, Minn., Chun King Corp., tion representatives. KCMO -AM -FM will White King Inc. (toilet soaps and names Edward H. Weiss & Co., Chica- be represented by CBS Radio Spot cleansers), names Carson /Roberts, as go, to handle its national account on Sales and KCMO -TV will be handled by its agency. Both are in Los Angeles. fee basis. Former agency was Mac - H -R Television. The stations are now John Frawley will handle the account, Manus. John & Adams, Minneapolis. handled by The Katz Agency. which had been handled by Campbell- Parent firm earlier moved its Chun The switch follows reports that Katz Ewald Co., Los Angeles. C-E dropped King line to Chicago office of J. Walter will take over representation of Taft White King because of a product con- Thompson Co. Broadcasting Co.'s WDAF- AM- FM -TV, flict. Kal Kan Foods, Los Angeles (pet also in Kansas City. The WDAF stations Yardley of London, New York, has foods) , names Lennen & Newell, that are now represented by Edward Petry appointed Johnstone Inc., that city, as city, as its agency. Ted Huston, man- & Co. its agency, effective July 1. Yardley and ager of the L&N office, will handle E. K. (Joe) Hartenbower, general Gardner Advertising, New York, re- the account, assisted by Joe Lieb and manager of the KCMG stations, said he cently agreed to sever their relationship, Jens Pedersen. Anderson -McConnell, was separating the radio and television effective June 30, because of "differ- Los Angeles, had been the Kal Kan representation because "that's the way ences in marketing concepts" (BRoAD- agency. they should be sold."

42 (BROADCAST ADVERTISING) BROADCASTING, March 29, 1965 Bunch M

the Meredith bunch MEREDITH BROADCASTING: KANSAS CITY KCMO AM FM TV; OMAHA WOW AM FM TV; PHOENIX KPHO AM TV; SYRACUSE WHEN AM TV

BROADCASTING, March 29, 1965 43 best in providing certain measures, ARMS's quest while another approach is superior in The challenge certain other aspects." In the ARMS study a number of for accuracy rating procedures will be carried out, to spot radio for the first time in the same city, during the same period and under the Multiple methods same auspices. RAB's Bunker says research, Safeguards Special procedures will in radio rating be used to guard against problems positive selling needed; which could affect the project's accur- project explained acy: Probability samples will be used, David: `We're flying blind' validators have been extensively pre- tested; all telephone interviewing will This is the time for radio to develop The nuts and bolts of the All -Radio be conducted from a supervised central research and sell positively if it is look- Methodology Study (ARMS) were ex- headquarters and interviewers will be ing return of plained by Howard Mandel, NAB vice under full -time supervision. for new budgets or a president for research at a Tuesday national spot business to the medium. Five diary techniques and three re- morning session of the Radio Assembly Speaking as a future agency vice presi- call techniques will be studied simul- of the NAB convention. dent and as current president of the taneously. Mr. Mandel explained: Radio Advertising Bureau, Edmund C. The project has as its aim a con- "They vary as to method of placement, tribution to "the existing body of meas- Bunker repeatedly stressed those whether radio -only or multiple media, themes in the annual RAB presenta- urement knowledge" for all facets of whether diaries are written up and de- radio: big and small markets, AM and tion at the National Association of livered daily or weekly, and whether Broadcasters' convention in Washington FM, and in -home and out -of -home collection is by mail or in person." listening. last week. Some of the methods resemble current Also taking part in the presentation ARMS will compare and evaluate commercial techniques, some others were Miles David, RAB administrative various methods of measuring audi- the have never been conducted commer- vice president, and Robert H. Alter, of day and stations. ences by times cially. But, Mr. Mandel added: "None RAB vice president and director of And it is designed to allow study of of these techniques is an exact dupli- national sales. Mr. David said there is variations in the estimates gotten by cate of an existing service." an intense interest in radio's willing- various techniques. The project also The ARMS study will be conducted ness to invest money and time in re- will assist in developing procedures to by Audits & Surveys. Dr. Morris Gott - search; spoke optimistically about the provide measurements in terms of reli- leib, A &S vice president, told a meeting NAB -RAB methodology research study, ability, validity and cost. of the ARMS steering committee on and attacked the Television Informa- Mr. Mandel said no single research Tuesday afternoon that field work has tion Office survey of where people get method is "likely to give us every kind started in Philadelphia and is to be their news (see page 104). of information our customers would completed by mid -April. The commit- Mr. Alter showed a new RAB pre - like, at a degree of precision satis- tee also was told by George B. Storer. ser.tation on "myth and fact" and factory to even the purest of technicians Jr., chairman, that the project is being described several test campaigns which and at a cost even the most modest conducted with the counsel of the Ad- showed radio can still produce for na- operation could afford." vertising Research Foundation. This, he tional clients. The ARMS project will evaluate dif- said, "is the first methodology study in Mr. Bunker's speech was billed as ferent approaches to the measurement broadcast history to be conducted the "parting words of a radio salesman" problem, comparing the results of vari- under industry sponsorship" and with and, to his last major address as RAB ous test methods with standards of vali- ARF's counsel. president, he pointed out that "research dators. No single technique will be "a The project was described by Al- is truly an industrywide radio problem. clear winner," Mr. Mandel stated. "We cuin W. Lehman, ARF president as "a Either we will do it properly and give may find a certain approach performs most worthwhile undertaking." agencies and advertisers what they

In attendance at a meeting of the All -Radio Methodology Shaw, KSFO San Francisco; Harper Carraine, CBS Radio; Study's steering committee last Tuesday were (clock- Mel Goldberg, Blair Radio; Ben Sanders, KICD Spencer, wise from front center): George Storer Jr., Storer Broad- Iowa; Sherri) Taylor, NAB; Ed Bunker, Radio Advertising casting Co., steering committee chairman; Ward Dorrell, Bureau; Miles David, RAB; Art Sulzburgh, ABC; Howard ARMS; Ralph Glazer, Westinghouse Broadcasting Co.; Mandel, NAB; Al Lehman, Advertising Research Founda- Ben Strouse, WWDC Washington; Al Watson, NAB; William tion, and Morris Gottlieb, Audits & Surveys Inc. 44 (BROADCAST ADVERTISING) BROADCASTING, March 29, 1965 want, or 10 years from now there will product development and gives the con- be no national radio as we know it." The ad thinking sumer more for his money, he said, also He claimed that all business "of size pointing out that Wall Street's evalua- is trending toward corporate manage- tion of the many young companies that ment and corporate thinking" and this in a `Gold Rush' matured in a hurry stems from advertis- is the age of "tell it to me in numbers." ing's ability to make brands of these Polish the Image Radio, Mr. Bunker "young giants" nationally famous quick- said, has an "image" problem and ad- TVB urges advertisers ly. mitted that after three years with RAB Mr. Cash emphasized that "the confi- "I don't know what it is, but it's there." to readjust their ideas dence consumers have in advertised He said the agency people are also products is psychological and emotional. aware that this problem exists but don't in today's boom times Advertisers' future success will be in know what it is. direct proportion to the number of con- The future broadcast vice president "What consumers and stockholders sumers and investors who not only per- of Foote, Cone & Belding (BROAD- will buy tomorrow depends on what ceive but who believe in what is ad- CASTING, Feb. 22), cautioned the "first they think about the advertising you vertised." radio broadcaster who comes to me (or your competition) put into their Presiding at the television assembly and knocks his competitor" will be minds today." was Robert W. Ferguson, wrRP -Tv tossed out the window. He charged ra- Norman E. Cash, president of the Wheeling, W. Va., member of the 1965 dio must sell positively and it can't fight Television Bureau of Advertising, of- convention committee and the NAB today's system, which is the need for fered this challenge last Monday (March TV board of directors. research in the "day of the computer." 22) at the television assembly of the The RAB president said if the indus- National Association of Broadcasters try is to do more "than let nature take convention in Washington. CBS Radio sales its course, we must repair the damage Showing TVB's new presentation. of the 1950's," when research slipped "Gold Rush," Mr. Cash established a far ahead and rate cards grew more complex. background for his remarks by explain- of 1964 Mr. Bunker said the All-Radio ing how advertising helped turn the CBS Radio last week said that busi- Methodology Study is in the field now discovery of gold at Sutter's Mill more ness written during the first quarter of and work on that part of the project than 100 years ago into a fabulous 1965 has already reached 70% of is due to be completed by mid -April. economic boom. "Advertising, for ex- the total volume attained in the previous The research study was also praised ample, recruited gold diggers from the calendar year. by Mr. David, who called it a "good East. And advertising recruited investors The network listed five new adver- program for the industry." He said he who provided machinery to mine and tisers and another 13 who had returned hoped the would least refine the gold," he said. study produce at after absences of a year or more. one and perhaps several ways to pro- TVB's slide presentation examined the George J. Arkedis, CBS Radio vice vide figures and cumulative change taking place in today's economy, audience president for sales, said a spurt over data that radio needs. Without cumula- underscoring that only those who know the last two weeks placed the second, figures, claimed, "we are fly- and take advantage of the changes will tive he third and fourth quarters of 1965 "sub- ing blind." Radio is judged as a modest be able "to avoid the risks of the gold stantially ahead of the pace in corres- price- not one rush of the 1960's and 1970's." per -spot medium, that ponding quarters of the preceding year." produces mass audiences, he said. Mr. Cash cited several considerations He called the business surge an "in- He explained a new project the including the fact that now more than "on dication that the renewed confidence in drawing board" which would consist one -half the population is under 25 network radio we began feeling in of an advisory panel representing 25 years of age; at the other end of the 1962 is still rising." agencies and advertisers to act as a scale more people are reaching retire- Recently signed advertisers on the "sounding board" on new research ment age with differing buying power network include American Tobacco projects and habits. and presentations to sponsors. (Tareyton) through BBDO; Sinclair A Dart at 110's Study What radio The growth of automation and corn- Refining Co., Geyer, Morey, Ballard; was doesn't need, Mr. David charged, is a puter -run inventories described by Shulton Inc. (Old Spcie), Wesley Ad- study like TIO's that showed TV is the the TVB president who noted that it vertising, and Pepsi -Cola, through is possible de- dominant news medium and makes ra- now to fill a marketing BBDO. wish for a wider range of dio "subservient to TV although coun- partment's Six CBS Radio shows are virtually ter to all other indications." He said models and styles until the point is sold out through 1965. They are Morn- "nothing we have seen" indicates the reached where often a company's great- ing Report with Allan Jackson, Walter news dominance of TV as presented by est competition can be itself. Cronkite Reporting, Lowell Thomas and 110. Mr. Cash said each new advance the News, Jack Drees on Sports, It's In his part of the program, Mr. Alter breeds new products and new industries Sports Time with Phil Rizzuto and Al- showed results of a study based on and the competition gets faster; new lan Jackson and Robert Trout weekend 86,490 consumer interviews to deter- brands become household words over- news. mine radio's ability to sell and the night. Advertisers new to the network are ability of radio to be selective. The in- New Perspectives Needed "All -time R. C. Bigelow, Carling Co., Great terviews were part of a $3.5- million highs in sales and profits are no longer American Insurance Companies, Holi- test radio marketing plan undertaken by real news," he declared. "The standards day Inns of America and Eureka -Wil- about 20 national and regional adver- are higher. The costs are higher. The liams Corp. tisers. taxes are higher. Today, we have to re- He said the survey was designed not evaluate all our measures of progress in Rep. appointments ... to measure households, but measures the light of new highs in opportunity." KRZV Albuquerque, N. M.: McGav- who buy the products. The But, Mr. Cash warned, even though the people ren -Guild Co., New York. results showed a heavy response during sales are astronomical, so is competi- the early part of the day, with 10 a.m. tion and the squeeze on profit margins. WPAD Paducah, Ky.: Hal Holman showing up particularly strong. Today's faster advertising speeds up Co., Chicago.

BROADCASTING, March 29, 1965 45 federal district court in Salt Lake City and charges that xst. is responsible for the losses under provisions of the Securities & Exchange Act and regula- tions of the Securities & Exchange Commission. Km. Inc. has filed a motion to dis- miss the suit or to strike it on the ground advertising media do not fall 52.000.000 under SEC regulations. SHOPPING sign SPREE 3M may for 6 more Wolper documentaries

The 3M Co., St. Paul, is in the clos- ing stages of negotiations for sponsor- ship of another group of six one -hour Wolper- produced specials on subjects of contemporary interest. David L. Wolper, president of Wolper Productions, revealed in New York last week that 3M has indicated it will be ready to sign shortly for another cycle of documentaries for 1966. The third of the 1965 3M specials, titled The General, will recount the $2 million Pepsi campaign planned events in the life of General Douglas MacArthur and will be carried on ABC - TV on April 4. The Pepsi -Cola Co., New York, basis, and more than 40,000 spot ra- Mr. Wolper said the 1965 3M specials will start its second nationwide dio announcements. The national ad- will resume on ABC -TV in the fall with "Shopper Spree" contest on April 19. vertising agency for Pepsi -Cola is Teenage Revolution scheduled for Oc- It will run for six weeks, supported BBDO, New York. tober, The Feminine Mystique in No- by a $2 million campaign in TV, ra- Persons who enter the contest and vember and This Is Man in December. dio, newspapers and magazines. whose entries are chosen will have The agency for 3M is BBDO, New Though a breakdown of its expen- the opportunity to go on a "shopping York. ditures could not be provided, Pepsi - spree" in their local supermarket, as Cola, in conjunction with its bottlers, shown in the TV commercial will use more than 20,000 TV com- (above). They also are eligible for a Esty gets $1 million mercials, both on a network and spot long list of prizes. Noxzema account

The Noxzema Chemical Co., Balti- more, last week moved two of its prod- of Hills moves $3 million our present marketing conditions it ucts, shave cream and complexion lo- is in our the best interests of company tion, from Dancer-Fitzgerald-Sample to to this TV account to FC &B take action in regard to our the William Esty Co., New York. Esty agency association." will also pick up "undisclosed new prod- Hills Bros. Coffee, which is located in After a relationship of more than 40 ucts." San Francisco, has regional distribution. years, Hills Bros. Coffee announced last The D -F -S account was understood week it has dropped N. W. Ayer, San to bill well over $1 million, most of it Francisco, in favor of Foote, Cone & KSL, announcer, agency in broadcast. Sullivan, Stauffer, Colwell Belding, that city, effective May 3. & Bayles, continues as the Noxzema Hills Bros., whose billings are said to sued for $2.4 million agency for skin cream and Cover Girl be "in excess of $4 million" spent an products. estimated $3.5 million in broadcast ad- A $2.4 million class action damage Resignation of the account by D -F-S vertising during 1964, $3 million of suit has been filed by a Salt Lake City was said to result from "increasing which was allocated to spot TV. man for himself and over 1,000 others product conflicts in the new -product With the addition of Hills Bros., the against KSL Inc., licensee of xst. Salt area." San Francisco office of Foote, Cone & Lake City, an announcer for that sta- Belding has picked up more than $6.5 tion, and an advertising agency in that million in new business since the begin- city. Tigers sign TV sponsors ning of 1965. Gallo Winery was ac- The suit, filed about a month ago, quired in January and Sea 'n Ski Com- is by Don L. Harris. He claims that Pabst Brewing Co., D.W.G. Cigar pany in February. Km. permitted the Guarantee Trust Co., Hygrade Food Products and Fay- K. L. Rice Jr., advertising manager Deed Co. to advertise over the station go Beverage Co. were reported to have at Hills Bros., said the company "has and that he and others bought guaran- been signed as participating sponsors great respect for the many and varied teed trust certificates which have dimin- in the new television package offered abilities" of N. W. Ayer, but "in view ished in value. The suit was filed in by the American League's Detroit Ti-

46 (BROADCAST ADVERTISING) BROADCASTING, March 29, 1985 This is the season that set television on its ear. ABC became the most watched network in the business. Had four of the top ten shows. Six of the top twenty. Fourteen of the top forty. Six of the top ten new shows, including the season's biggest new hit. An across the board average of 10,410,000 homes per minute. How in the world do you improve on that? Like this. To make television's strongest schedule even stronger next year, ABC is adding new faces, new formats and new ideas. The FBI Story. Efrem Zimbalist, Jr., stars in authentic, never -before-told cases from the files of the Federal Bureau of Investigation, under the direction of J. Edgar Hoover. A Man Called Shenandoah. Robert Horton portrays a man without a memory searching for his past -not certain what its discovery might mean to his future. F Troop. For the first time on television the Indians might win when an accidental "hero" of the Civil War takes command of the screwball garrison at Fort Courage. Gidget. The whacky story of a 15 (and a half) year-old girl who has "this adolescence business" made. Bright new find, Sally Field, stars with Don Porter. The Big Valley. The turbulent saga of a family dynasty in 19th century California struggling to keep its heritage intact. Okay, Crackerbyl A wildly wonderful saga of the "New Rich" vs. the "Old Rich," with Burl Ives as the richest of the New. The Long, Hot Summer. The story of the Varner family, the town it "owns" and the upstart who dares defy shrewd, ruthless patriarch Will Varner. Starring Edmond O'Brien. The Legend of J James. The story of two young men whose exploits became part of the folklore of the Old West. Chris Jones stars as Jesse James, Allen Case as Frank James. Honey West. Anne Francis is sure to arrest attention as a private eye who's also a private eyeful. Tammy. Laughs explode everywhere as a backwoods ingenue punctures pomposity with a razor -sharp mind and a corn -pone drawl. Next year's ABC schedule will have even more of the broadly appealing entertainment values that changed the nation's viewing habits this year. That's what makes a television network click. ABC Television Network Source: NTI Oct.'64- Feb. '65. All time periods with regularly scheduled commercial programs Mon.-Sun. 7:30 -11:00 p.m. Report data subject to qualifications available on request.

gers. A seven- station regional TV net- Lion manager. Agency: J. Walter Thompson, New work will air 40 games with WJBK -TV York. G. Botkin, account executive. Approximate Detroit as key outlet. Public buys fairy tales cost: $12,000. Melville Shoe Corp., New York (Thom McAn Pabst placed through Kenyon & Eck- Stores); three 60's for TV on tape. Richard hardt, Chicago, while the other three The Schwerin Research Corp. Demale, staff producer. Agency: Doyle Dane sponsors placed through W. B. Doner reported last week that television Bernbach, New York. Lee Tredinari, agency pro- & Co., Detroit. The Tiger radio sched- commercials with exaggerated ducer. Procter ule this season is on a network of 21 benefits (cakes that levitate, floor - & Gamble, Cincinnati (Downy); one 60 for TV stations with WJR Detroit as key outlet. on tape. Hal Tulchin, staff producer. cleaning tornados, invisible men Agency: Grey Advertising, New York. Cathy Pitts, Sponsors, announced earlier (BROAD- with visible hair) are by and large agency producer. CASTING, March 1), include Stroh Brew- effective. ery through Zimmer, Mel Blanc Associates Inc., Hollywood & Vine, Co. Keller & Cal- The March SRC Bulletin calls Hollywood vert, 28. Detroit; General Cigar through the current burst of such com- Allied Food Stores, Detroit (Wrigley super- Young & Rubicam, New York, and mercials a "renaissance," since markets); four 60's for TV, live on tape. Noel Sun Oil Co. through William Esty Co., they also were prevalent about a Blanc, production manager. Agency: Simons New York. decade ago. Schwerin says "the Michelson Co., Detroit. Mort Zieve, account ex- ecutive and agency producer. Approximate cost: exaggerated reward" goes beyond $20,000. Commercials in the immediate benefit (the head- ache is cured, the cake is edible). Examples: his headache cured, Grey says `color boom' production ... the salesman makes the sale and buys his wife a mink coat; the includes advertising Listings include new commercials be- housewife's cake is so moist and ing made for national or large regional light, she is elected president of The burgeoning of color television radio and television campaigns. Ap- the bridge club. will have its effect on every channel in pearing in sequence are names of adver- the "marketing stream," according to tiser, product, number, length and type the April issue of Grey Matter, which of commercials, production manager, is being circulated this week. agency with its account executive and one 60 for radio, jingle. Hub Atwood, produc- tion manager. Agency: Midland Advertising, Cin- The monthly newsletter of Grey Ad- production manager. Approximate cost cinnati. Dick Broshar, account executive. vertising devoted its March issue to the is shown when a figure is provided by Sunrise Bakery, New Orleans (baked goods); growth of color TV (BROADCASTING, producer. one 60 for radio, jingle. Bud Smalley, produc- March 15). In its latest edition, it tion manager. Placed direct. Clef 10 Productions Inc., 421 West 54th Street, stresses that it will be "necessary to in- New York 10019. Snazelle Productions Inc., 155 Fell Street, San tegrate color commercials with all the The Warner Brothers Co., Bridgeport, Conn. Francisco. other facets of marketing, from product (bras and girdles); two 60's for radio, musical. Chrysler Motors Corp., Detroit (Chrysler leas- and packaging to store design and point ing); two 60's for radio. E. E. Gregg Snazelle, Charles Barclay, production manager. Agency: of sale." Doyle Dane Bernbach, New York. James Gavin, production manager. Agency: Richard N. Meltzer account executive. Jack Hubler, agency producer. Inc., San Francisco. John Mercer, agency pro- The "color boom" will provide corn - ducer. petition among media, the newsletter Mid America Videotape Productions, a Division Chrysler Corp., Detroit (Simca cars); five 60's, asserts. It cites technological advances of WGN Inc., 2501 West Bradley Place, Chicago. one 30 for radio. Greg Snazelle, production in in "Chicago Daily News" (Pope John's Journal); manager. Agency: Richard N. Meltzer Advertising, color newspapers and magazines one 60 for TV, on tape. Dale Juhlin, director. San Francisco. John Mercer, agency producer. as factors that will open new opportuni- Agency: Earle Ludgin Advertising, Chicago. ties for advertisers. George Lekas, agency producer. Videotape Productions Inc., 101 West 67th Street, New York. Pepper Sound Studios Inc., 51 South Florence American Sugar Co., New York (Domino sugar); Street, Memphis 38104. one 60, one 20 for TV on tape. Roger Hinkley, Also in advertising ... Real -Kill Products, Kansas City, Mo. (Insecti- production manager. Agency: Ted Bates, New Another attempt Hicks & cides); five 60's for radio, jingle. Ernie Bern- York. Jack Davis, agency producer. Approximate Greist Inc. hardt, production manager. Placed direct. Ap- cost: $8,500. New York, planned to be moved to new proximate cost, $9,600.00. Ford Motor Co., Dearborn, Mich. (Ford cars); quarters at 850 Third Avenue by today The Burger Brewing Co., Cincinnati (beer); one 60 for TV, live on tape. Hal Stone, produc- (March 29). The company was sched- uled to change its location over two weeks ago but a strike by drivers of commercial moving vans delayed the Search narrows for Bunker successor trip from 555 Fifth Avenue. What's new? BBDO is issuing a monthly BBD( New Products Report, Close to a dozen names have been The selection committee met with a summary of new consumer and in- submitted to the Radio Advertising the RAB board during the NAB dustrial products reported in various Bureau committee named to nomi- convention to give the board mem- stages of development. It runs approxi- nate a successor to Edmund C. bers a chance to suggest possibilities. mately 40 pages and is available on a Bunker as RAB president, Harold Afterward Mr. Krelstein said "10 or subscription basis from the Marketing Krelstein, of the Plough stations, 12" names had been advanced. He Department, BBDO, 383 Madison Ave- chairman of the RAB board and of declined to identify them. nue, New York. the selection committee, said. Mr. Bunker has resigned, effective He expressed confidence that the June 1, to become vice president New home Post -Keyes- Gardner, with committee would have the list and national director of broadcast headquarters in Chicago, moves its New trimmed down to one nominee by for Foote, Cone & Belding, New York office at the end of the month to the time of the next RAB board York (CLOSED CIRCurr, Feb. 15, 277 Park Avenue; phone 826 -1825. meeting, scheduled May 11. BROADCASTING, Feb. 22). PKG has been exploring merger possi- bilities among New York agencies but nothing is definite yet.

50 (BROADCAST ADVERTISING) BROADCASTING, March 29, 1985 This here Stereo FM is just plumb ethereal! rF you city slickers in New York and Chicago bit too good for us prosperous hayseeds, either! L think that Dior creations, and Rolls -Royce cab - Frankly, we don't expect to get rich on this latest iolets, and boeuf a la Bourguignonne is all us Red of WDAY's firsts. We are simply maintaining our iver Valley farmers think about - git braced! 43 -year reputation for giving the fabulous Red 7e love good music, too! River Valley the finest of everything available in So, on February 14, our wonderful new WDAY- the broadcasting industry, just as we did with M hit the air - stereo FM - of a quality unsur- Radio in 1922, and with Television in 1953. We assed anywhere in the U.S.A. And that isn't one just thought you'd like to know! W DAY- FM Stereo FARGO, N. D.

IOADCASTING, March 29, 1965 51 PROGRAMING New film product? Depends on money DISTRIBUTORS SAY SUPPLY WILL FIT DEMAND; NEW CATV WARNING

A suggestion that film distributors ers that syndicators are ready and able ing business and Hollywood is produc- "firm up their rights" in the area of to make top shows again "if and when ing more feature films. community television "or face the pos- you get prime time again." And Joseph Mr. Patricelli referred to CATV as sibility of sizeable financial losses' was Kotler of Warner Bros. told the session an "electronic Cosa Nostra" that puts made by Leonard J. Patricelli, wrtc- that based on backlog the syndicated first -run pictures into a market and as TV Hartford, Conn., at the Wednesday product will be scarcer for a while but a result depresses the price in that mar- (March 24) television assembly of the "not that scarce," and he predicted that ket when the local station is offered the National Association of Broadcasters. there will be a 20% increase in the package. From the distributors' side, Pierre product for television within the next He said there was a need for the dis- Weis of United Artists, told broadcast- few years because theaters are regain- tributors to set up standards and prac- tices of "operation, laboratory pro- cedures, film inspection, grading anc shipping." He criticized practices datinf "back to iconoscope" in these days of the four -vidicon color chain. He adder that distributors should seek the pro. fessional help of the laboratories in get. ting good color prints of feature film: and in making sure the reduction fron 35 mm to 16 mm is carried out in proper manner. Mr. Patricelli also questioned thi validity of advance newspaper com ments on feature films appearing of TV. He said these print services "rats films that vitally affect all of us" an said if "Nielsen. Pulse, Hooper an: ARB are subject to close scrutiny, the: this type of newspaper service deserve Taking part in Wednesday morning ler, vice president, Warner Bros. Tele- our attention and scrutiny." TV panel on "Film and Your Future" vision, and Pierre Weis, vice president Unfulfilled Promises Mr. Weis hi were (I -r): Leonard J. Patricelli, vice and general manager of the syndica- at the stations who ask for more prc president and general manager, tion division of United Artists Tele- graining to put into prime time wit WTIC -TV Hartford, Conn.; Joseph Kot- vision Inc. the promise that they'll clear the tim

Important work's ahead for film folks EXHIBITORS PRAISE HEAVY TRAFFIC THAT OPENS DOOR FOR SALES

Program syndicators left Washington breakthrough in color TV, in the has come not through new sales, bt last Wednesday to start the work their opinion of program syndicators, will mostly at renewal time. exhibits at the National Association of not be a sudden shower of color pro- One problem another syndicator wa Broadcasters convention mapped out grams on TV stations. They all ac- beginning to encounter was the nee for them. knowledge that there is increased in- for more color prints. Some of th For convention exhibits are not the terest on the part of station buyers in smaller markets requesting a series i time or place to sign contracts or make color programs. But, most note, there color, however, do not provide enoug sales. Most of the activity is the laying was an increased interest last year, too. revenue to cover the cost of the extr of groundwork for the future and re- The color breakthrough, in their color prints their purchases require. newing old contacts. So the success of opinion, is not a sudden leap through Activity Traffic at the conventic an effort like the third annual Televi- an invisible shield of glass, rather it is was "exceptionally heavy" at AB, sion Film Exhibit (TFE '65), is not a gradual transition. Films, according to Ray Fox, vice pres measured in the number of dollars As an example, one syndicator cited dent and sales manager. "A hell of a li changing hands, but in the number of his experiences with cartoon series. of interest was shown by advertise: film buyers making the rounds. Most cartoons are originally produced and stations in Shivaree" a new AB, In terms of traffic through the film in color. Thev are available in both Films' 30- minute series, which Mr. Fo exhibitors spaces, TFE '65 was almost black -and -white and color prints, how- describes as "a tastefully done" rock 'i unanimously praised as being the most ever, in most instances there is an roll show that will not drive away tl successful yet held. extra charge for the color print. The adult viewer. The much- heralded but long- awaited color upsurge in this particular series. Shivaree was described by represent;

52 BROADCASTING, March 29, 191 place." Traffic was described as good, with "logical discussion" taking place between seller and buyer. Few, if any, if they get the product. He indicated eign markets. sales are made at a convention, Desilu that promises don't pay the rent and Foreign -made films, he noted, now spokesmen said. Rather groundwork is told the broadcasters "if you're willing fit better into U. S. television because laid which "makes the first call after to spend money, we'll provide anything their quality is improving and new dub- NAB a lot easier." Mr. Woollen found for you. If time is available we'll come bing techniques have been developed. "much deeper interest and more honest up with shows. If time isn't available. The increasing move toward color curiosity" about available programing we don't want to play with those dice." television, Mr. Kotler said, will actually this year. During the question and answer ses- increase the available product since E. Jonny Graff, vice president for sion, Mr. Weis told Mike Shapiro, those color features that had been run television, Embassy Pictures Corp., re- WFAA -TV Dallas, panel moderator, that previously in black- and -white, will be ported that "there was a lot of move- he didn't expect the FCC's proposed new all over again when shown in ment in and out of our suite, just as ruling on network program limitations color. there was last year." Color programs to go through, "but if it does we'll just He attacked those who downgrade with entertainment values are "in great produce more, since, we produce much reruns as showing a lack of creativity. demand" by stations, he said. of it now." A rerun, he said, is "creativity" that has Len Firestone, vice president and Mr. Weis predicted that there will be been proven by earlier good ratings. general manager of Four Star'Distribu- a dearth of adventure and western Improper Slotting Mr. Kotler was tion Corp., who was chairman of the shows available for stations to strip in also critical of stations who, he said, executive committee of TFE, thought the next few years. It takes three years have enough good features but are not the exhibit had been "a tremendous of network run to create enough epi- scheduling them properly. Although, success" and "far surpassed the draw- sodes for stripping, he pointed out, he said, all features are not worthy of ing power of previous years." There had adding that it will be 1969 before any top -time slots, the good features should been "more serious talks." Traffic, he of these types of series will be around, be treated "with the respect they de- said, had been "surprisingly good with if the new ones coming out this season serve and should be scheduled prop- few lulls during convention meetings." hold up in the ratings. However, he erly." Color interest, Mr. Firestone thought, said, there will be plenty of "situation Another presentation at the morn- is continuing to grow. It's not a sudden stuff" around for stripping. ing TV session was made by Dr. Rob- interest, he added, but a gradual in- Network Feature Problem He said ert M. White, chief of the U. S. Weather crease. As color set prices come down, the networks using feature films in Bureau, who suggested that broadcast- the color business has to continue to prime time has also hurt distributors, ers make use of their technological ad- "grow and grow and grow." since it means that there are many fewer vancements in added visual presenta- Frank, hour and half -hour shows to put into tions of the weather. Radar, he said, Newcomer Sandy president of Sandy Frank Program Sales Inc. was syndication. Mr. Kotler said he expects is very effective when superimposed enthusiastic of all the :he networks to begin utilizing practices over maps to show areas of precipita- perhaps the most film at TFE. His first year as Driginated by local stations. It won't tion. exhibitors a syndicator found Mr. Frank describ- be too long, he believes, before a single He told the TV broadcasters that al- ing TFE as an "excellent affair, particu- sponsor will back a feature film on the though there is need for accuracy and larly to a new company. It's the great- ietwork. He added that the prospect speed in reporting the weather, there is est for me as a distributor )f more feature films for television a greater need for the information opportunity my product to the stations' atten- ooks good, particularly those from for- given to be "pertinent and factual." to get tion." he said. Mr. Frank claimed to have closed several sales for his Buckaroo film which is directed to children and ives of several rival companies as being vice president, CBS Films, said traffic series, a cowboy and ranch he "hit" show of the film exhibitors at the exhibit was "about the same as features trained a the convention. last year." He reported "tremendous animals. At Hollywood Television Service, Mr. Fox noted more requests for interest" in color by station managers Bloom, general manager. re- olor prints of ABC Films' cartoon and his own field staff. He said CBS David ported a increase" in eries. Films decided at its sales meeting short- "considerable color interest. Buyers. he added, are James C. Stern, general sales man- ly before the NAB convention to place now interested more in the quality of ger of Allied Artists Television Corp. into distribution a second -year cycle of color. In earlier years, "color was .Iso cited an increased interest in color. the color series, America! the acceptable." Now, he stated, "it has to fie added that this is the "first year I've More Color Richard Dinsmore, vice acceptable color quality." ctually done a substantial bit of busi- president and general manager of Desilu be less in my suite." This, he thought, was Sales Inc., declared there was a greatly Mr. Bloom was "surprised at the lue mainly to a big demand for feature increased interest in color. Much of number of foreign buyers" at the con- his at a time when the supply is Desilu's product, such as The Greatest vention, especially from Latin America. apidly diminishing. Show on Earth and Journey of a Life- The traffic through his suite, he said, At American International Televi- time, is available in color. On Tuesday was composed of "discriminating buy- ion Inc., Stanley Dudelson, vice presi- afternoon the Desilu suite had run out ers" seeking to replenish their inven- lent in charge of distribution, said he of color brochures, where in previous tory of feature films. He thought prog- ad "no complaints" and that traffic years "we've had to lug half the stuff ress had been made in "establishing the 'trough his exhibit had been "excel - back home with us." convention as a market place. More mt." Interest in color was "about the Dick Woollen, Desilu director of people are coming prepared to buy." ame" as last year, though he had sales and programs, thought TFE had He claimed he had done more business oted increased color interest in color been "very effective" and was helping on Tuesday afternoon than he did in all rints of cartoons, such as AT -TV's the "overall film image." With all the of last year's convention. inbad Jr. companies involved operating under King Features Syndicate, which syn- Sam Cook Digges, administrative the same ground rules "it is a welcome dicates Popeye, Beetle Bailey, Barney

ROAOCASTIN6, March 29, 1965 53 Google and Snuffy Smith cartoons, all steady flow." This was despite the fact out. He thought the main problem was available in color, has found a gradual that MGM -TV, not a TFE member, "poor hotel accommodations." His suite, increase in color interest according to was remotely located. He was satisfied however, had experienced "rush" busi- Gene Plotnik, director of creative with traffic through the MGM -TV suite ness. services. There has been no sudden in- as those who came did so with a definite Robert Seidelman, vice president in crease, he added. Traffic he said had purpose: to see the company's compu- charge of syndication of Screen Gems been `okay." The convention "is not ter-based presentation on National Vel- Inc., called TFE "real great" with heavy a good place to sign contracts," Mr. vet. The "Schedule Simulator" has as traffic. Stations, he said, are finally put- Plotnik claimed, it's purpose is "hospi- its purpose the insurance of finding the ting their money into color, whose im- tality and friendship." proper time slot for the program so it pact he called "tremendous." Restore Relationships Lou Fried- will draw the best rating and best audi- Donald Klauber, vice president and land, vice president and director of ence composition. Mr. Perlis also found national sales manager of Seven Arts syndication for MCA -TV Ltd., said the an increased interest in color, especially Associated Corp., said interest in color convention had been a "bit more ac- in motion picture features. was "considerable ", especially for the tive" than in past years. An exhibit's Unhappy A note of discontent was company's just-released "Films of the main function, he felt, is "to restore sounded at National Telefilm Associates 50's- Volume 10." The preponderance our relationships with our customers." Inc. NTA's main exhibit was rather re- of color features in the 41 -film package The reception given a recently re- mote from the central TFE area. A made it of "prime interest" to the leased package of Universal feature spokesman described the company's buyers, he said. And more stations, Mr. Klauber added, "are asking for color prints of earlier pictures" because a rerun of a TFE `great'; weighs plans for '66 feature in color when it was first shown in black and white makes it the same as a first run, is The 1965 edition of the Television if it properly scheduled, which Film Exhibit was the greatest ever, to Mr. Klauber and most syndi- cators means in according to Len Firestone, chair- prime time, and proper- ly promoted. man of the executive committee of TFE. He was "very happy" with the TFE's traffic. "It's just At a Wednesday meeting of mem- about what everybody wanted to see." ber companies it was decided to seek a meeting with the National Asso- Hank Davis, general sales manager ciation of Broadcasters to talk about of Storer Program Sales, said traffic in plans for 1966, after which TFE his suite had been excellent. He had members would decide if they should noted an increased interest in color keep the exhibit as an official part programs, although Storer has no pro- of the NAB agenda. Film syndica- grams available in color. A planned se- tors were back as NAB associate ries may be produced in color, he members this year after dropping out added, because of the advancing lever several years ago. of color. The people who came tc Mr. Firestone, vice president and Storer's suite, Mr. Davis said, came tc general manager of Four Star Dis- see specific properties. tribution Corp., said the executive Move Helps On Tuesday afternoon committee of TFE would operate in Television Affiliates Corp. managed tc the coming year under co- chairmen move its suite from the fourth floor o Ira Gottlieb, executive vice president the Shoreham hotel to the TFE area of Wolper Television Sales Inc., and on the first floor. Peter Affe, TAC gen Don Klauber, vice president and na- eral manager, said that as a result hi tional sales manager of Seven Arts had experienced more traffic in an hou Associated Corp. Mr. Firestone on Tuesday afternoon than he had ii a day at the old location. TAC dis tributes programs produced by its 7: member stations. He finds the conven films has been "tremendous." But the traffic as "horrible." The people who tion a place and time to see people package, Mr. Friedland said, was sold had come by, he said, were definitely "you can't see all year long." It alst by telephone to 90% of its potential showing a "bigger interest" in color, provides "a cross- exchange of ideas be markets before MCA came to the con- which he said had been growing in tween exhibitors and station film buy vention. He attributed this activity to the past year. ers" but he found it much harder ii the dwindling supply of quality feature Jacques Liebenguth, vice president - Washington because of the layout o films. Mr. Friedland also noted the sales, NBC Films, said traffic at the the hotels. TAC now has about a dozes surge in color interest. company hospitality suite was "highly programs available in color. Mr. Aff John A. Ettlinger, president of Me- satisfactory." He said NBC Films did expects this number to increase as it dallion Television Enterprises Inc., not have an exhibit "per se," but the local stations produce more documen thought TFE, with its central location suite served as a meeting place for taries in color. had attracted increased traffic this year. executives on the buying and selling Richard Carlton, vice president o A centralized area, he found, was most side of TV films. He said stations of Trans -Lux Television Corp., though important with the layout of Washing- all sizes expressed "a great deal of in- attendance at the TFE was "as goo' ton hotels. He also cited the growing terest in color." as in the past." Sales on T-L's It's interest from buyers in color programs. Howard B. Koerner, vice president Wonderful World are up because th At MGM -TV, Arthur Perlis, press of Official Films was critical of TFE, program, which is a travel show, i chief, reported there had been a "pretty which he thought had been poorly laid available in color. Mr. Carlton sai.

54 (PROGRAMING) BROADCASTING, March 29, 196 b, p w cr Q9 w eV a

w TWO EYES ON NBC fIL11S e

(6?) w

',

For big ratings, happy sponsors, and profits -call ...

30 ROCKEFELLER PLAZA The Richard Boone Show, Outlaws, Also distributed by NBC Films -87th Precinct, CIRCLE 7-8300 Danger Is My Business, The Deputy and more than twenty other entertaining series.

c7, A--.1

e_V6(6 w w w cG? ca traffic had been good. Due to the "un- wieldy size of this hotel" he thought the convention was not as "exciting" as he had anticipated. But, he added, the people who came to WBC's suite "had searched us out. They came for a specific purpose." Exhibitors, he said, "never do big business at a conven- tion," But, he added, "Surprisingly, we did enough this year to at least pay for the cost of the trip." Wolper Television Sales Inc., pro- duces documentaries most of which use newsreel film footage. It, therefore has to make all its program in black -and- white and will probably continue to have no color programs available. A special program, produced for Xerox Corp., and being placed on a national spot basis has been accepted by stations in over 100 markets. In Los Angeles, the show, Let My People Go will be seen simultaneously on three stations. An unseasonal Washington snow Curl, CBS -TV Sales; Ed Montanus, In New York, it will also be on three made impossible MGM -TV's Sunday MGM -TV syndicated sales director; stations but in varying time periods. morning golf competition but those Lee Currlin, Benton & Bowles; John Ira Gottlieb, executive vice president, who reported at the Washingtonian B. Burns, MGM -TV vice president in said stations from all market sizes were Country Club found ways to while charge of television sales and Don showing interest in Wolper's product. away the time. Here (I to r) are Joe Harris, Philip Morris. He was satisfied with the traffic TFE had brought to his door. there had been increased sales of color president of sales for United Artists programing in the past six months. Also, Television Inc., said TFE '65 had been Film sales .. : he found that cartoons originally sold "the biggest year we've had." There in black and white are generally re- has been a bigger interest in color. Bes! of Groucho (NBC Films): newed in color. The cost of color prints Buyers he said are "curious and inter- Kcro(TV) Denver for smaller markets, he added, often ested in it" but price is a factor. He Hennesey (NBC Films) : WREX-TV exceeds the revenue from those mar- thinks the real color breakthrough in Rockford, Ill. kets. syndication is about a year away. One Mr. Carlton said he had "never UA -TV series, Ripcord has been sold Laramie (NBC Films): Kwrv(Tv) signed a firm contract" at a convention. in color in over 20 markets, he said. Oklahoma City and KVOO -TV Tulsa. That, he said, would come in the next UA -TV has about 10 series avail- Okla. few weeks as a result of groundwork able in color, and United Artists Asso- Outlaws: (NBC : -T' laid at the convention. ciated has several feature -film pack- Films) Kv00 Better Flow Traffic through Trian- ages with color films and color car- Tulsa, Okla. gle Program Sales' 17th century Eng- toons. Cavalcade of the 60's (Allied Artist: lish Pub was better than expected. The Mr. Rikfin thought it was too early TV) : KMBC -TV Kansas City, Mo. suite, located on a remote hotel corridor to comment on whether the syndicators wxvz -Tv Detroit; KROD -TV El Paso drew a higher attendance than last and TFE should be happy to be back Tex.; KOSA -TV Odessa -Midland, Tex. year: 2,150 signed the register this year in the NAB. It depends, he said, "on WEAU -TV Eau Claire, Wis. and WLT' compared with last year's 1,980. Color how NAB treats us." (Tv) Bowling Green, Ky. interest was high at Triangle, with buy- Color bookings have "tripled in the ers picking film series over tape when past year" according to Joseph Kotler, Bomba the Jungle Boy (Allied Ar given a choice. vice president of Warner Bros. Televi- tilts TV) : WSPD -Tv Toledo, Ohio The item most asked about, how- sion Division. Increased color program- WSVA -TV Harrisonburg, Va.; and KZT' ever, was Triangle's I6- hour -a -day Au- ing by the networks, he thought, has (Tv) Corpus Christi, Tex.; dio Program Service designed for FM been mainly responsible for the color Bowery Boys (Allied Artists): KROD stations. boom. If properly handled, Mr. Kotler TV El Paso and xzTv(Tv) Corpus Chris Alan Silverbach, vice president in believes color programs can now mean ti, both Texas. charge of syndicated sales for 20th Cen- a big plus in a station's ratings. tury-Fox Television Inc., found a "tre- Warner Bros. was "very pleased with Bob Hope Features (Allied Artist mendous amount of color interest" the traffic" through its suite and was TV): WxYz Detroit; KROD -TV El Pas. from station film men. "I have big hopes "very pleased" to be back as an asso- and KOSA -TV Odessa -Midland, Texas. for color," he added. He thought there ciate member of NAB. Action (Allied Artists): WPHL -T' had been a "little more" traffic this Al Sussman, general manager of pro- Philadelphia. year. Very little real business is done at gram sales for WBC Program Sales, a convention, he added. "What you said he had not found much interest Hollywood a Go Go (Four Star) actually do is set up a lot of appoint- in color. The majority of WBC pro- WISH -TV Indianapolis; KGO -TV Sai ments for auditions of specific pro- grams, however, are black- and -white Francisco; KGMB -TV Honolulu; KKT' grams." The company's The Big Bands video tapes. WBC, which was located (Tv) Sacramento, Calif.; CKLW -T' was drawing much color interest. off the beaten track in relation to TFE, Windsor- Detroit, Ont. and wTcm -r M. J. (Bud) Rifkin, executive vice of which it is not a member, said his Minneapolis. Now in 14 markets.

56 (PROGRAMING) BROADCASTING, March 29, 196 WHOTV IS WHOTV THIS WHOTV WHOTV WHOTV AMERICA'S WHOTV WHOTV WHOTV AGRI-INDUSTRY MARKET WHOTV WHOTV WI' TV Wt TV li' TV TV TV TV OTV HDTV HDTV HOTV HOTV HDTV WHOTV WHOTV WHOTV WHOTV WHOTV WHOTV WHOTV WHOTV WHOTV It's no wonder that Iowa's farm families average WHOTV WHOTV $16,150.00 per year in income * - they produce 24% of WHOTV the nation's pork, 14% of its beef, actually 10% of its WHOTV total food. WHOTV This is remarkable, in itself you'd think that such WHOTV - WHOTV output would take 100% of our entire population's time. WHOTV But do you realize that less than half of Iowa's income WHOTV is derived from farm activities? WHOTV Let PGW tell you the whole story. It's true, even WHOTV WHOTV though it seems too good to be so! Incidentally, we be- WHOTV lieve it's safe to say that WHO -TV covers more farmers WHOTV than are available in most other Television markets. WHOTV WHOTV °U. S. Department o/ Agriculture. 1962 WHOTV CHANNEL 13 DES MOINES WHO -TV

PETERS, GRIFFIN, WOODWARD. INC., National Reprerentalives

BROADCASTING, March 29, 1965 57 The split on program control

An inside look at a divided FCC: In open give- and -take, Loevinger says program quality is none of FCC's business; Henry, Cox say it is

Several hundred broadcasters were kind of programing." CASTING, March 22). given a rough idea last week of what That thinking, said Commissioner He also veered off into a discussion goes on behind the closed doors of an Loevinger, "is muddy and contradic- of what he feels is the commission's FCC meeting when a question of local tory." concern with quality in programing. He live programing is under discussion. "He's saying you've got to serve the noted that the four Xerox-sponsored TV Chairman E. William Henry and needs of the community whether the specials on the United Nations have had Commissioner Kenneth A. Cox express public wants it or not . . . As far as the benefit of an open- handed financing, concern about a licensee's responsi- I'm concerned, a lot of local live ought top talent, time for production and net- bility to meet the peculiar needs of his to be dead. There is no inherent vir- work exposure. Yet the first two shows community, while Commissioner Lee tue in local live programing," Mr. Loe- to be produced "have been panned," Loevinger, with growing passion, states vinger went on. he said. his view that such programing questions He said he would rather listen to Considering that experience, he said, are none of the commission's business. network commentators than to local "can Joe Blow from Dubuque, Iowa, be An unplanned re- enactment of such newsmen. "This is not what we should expected to do any better?" But he also a commission debate occurred in the be concerned about," he said. "We're said that "to holler all we get is chaff closing hours of the National Associa- not the moral proctor of the public or is just naivete. Excellence will be there. tion of Broadcasters convention, during the den mother of the audience," he In years to come my friends will pick the annual FCC panel discussion. Wil- added, quoting from the concurring out a half -dozen programs [from 1965] lard Schroeder, WOOD- AM-FM -TV Grand statement he wrote in the case in which and say, 'wasn't that great'." Rapids, Mich., chairman of the NAB the commission approved the sale of Irrelevant Chairman Henry, saying was moderator. a radio station to a group headed by he is "used to" Commissioner Loevin- The debate was the high point of the Rev. Dr. Carl McIntire (BROAD- ger's barbs, fired one of his own. Com- a discussion that ranged over a broad missioner Loevinger's argument, he said, spectrum of regulatory questions-arid is a "mish -mash of erudite irrelevan- that may have been the last of its kind cies." Since the commission is respon- at an NAB convention. Commissioner sible for allocating frequencies, he said, Loevinger at one point said the corn - it must consider how they are used. But mission agreed to participate last week he also said: "I don't think anyone here only as "tribute" to the association's would want to impose his views of new president, Vincent Wasilewski, what's good on broadcasters." whom "we know, like and respect." Commissioner Cox said that Com- He questioned the wisdom of the missioner Loevinger "either doesn't care commission's participating in such pan- what you do or has given up hope you els. Other commissioners later agreed can do any good." that it probably was their last. The "It's not important whether your continuance of the tradition has been stuff is better than the network's but in doubt since Representative Oren Har- whether you do the job you were put ris (D- Ark.), chairman of the House there to do to help solve the problems Commerce Committee, suggested that of your community." An Eric Seva regulatory agency members refrain from reid can't help an individual community that kind (BROADCASTING, of activity Smiles are in order he said. Feb. 8). He agreed that a great majority 01 Question from Floor The debate Network's new president, John a community's viewers might not bt over local-live programing was touched A. Schneider (r), made his official interested in a program dealing wit} off by a question from the floor con- bow to CBS-TV affiliates at a re- a local problem. But the communit3 cerning Chairman Henry's comment in ception and dinner given by the also "includes leaders trying to .improvt his luncheon speech Tuesday that tele- network March 21 in Washington conditions, and if you want to hell vision stations had devoted "only 13 %" at the outset of the NAB conven- in the solution of local problems, yot of their broadcast day to local live pro- tion. Mr. Schneider, shown here ought to do this by providing program graming (see page 80). Should it be with Walter J. Brown, WSPA -TV ing you can't get anywhere else," ht more? he was asked. Spartanburg, S. C., met later with said. Chairman Henry said broadcasters in CBS -TV Affiliates Association Commissioner Cox, like Chairmar the U. S. historically have been respon- board of directors to discuss color Henry, also warned that broadcaster. sible for serving local needs. "My pref- plans and hear lawyer's report on might have to defend their use a erence is unimportant," he said. "But I FCC's network program control television frequencies against the de feel broadcasters have the responsibility proposals. mands of nonbroadcast users of tht for serving those interests, even though spectrum for more frequency space. the public may not want some other Commissioner Cox, who is chairmar

58 (PROGRAMING) BROADCASTING, March 29, 196! of a government industry committee on the former last week; work on communities. seeking ways mobile land users can CATV matters is continuing.) Chair- Longer licenses. Three commis- make more efficient use of the spec- man Henry has said the proposed mul- sioners voiced some support for length- trum space assigned to them, predicted tiple- ownership rules, when they are is- ening the license period. Commissioner the nonbroadcasters would one day sued, would supersede the freeze as Robert E. Lee said he favors an un- take their case for additional space to interim policy. limited license period. He would sub- Congress. "These aren't just taxicab Effects of pay television. Com- stitute an in -depth spot -check of a drivers-they're big corporations," he missioner Loevinger, giving his own small number of licensees selected at said. He suggested broadcasters with view, which he described as preliminary, random for the present system of peri- schedules supplied almost entirely by said that if pay television is successful odic review of performance. His pro- outside sources would have a hard time it will be on an over- the-air basis. But posal would require an amendment to justifying their use of frequencies. he said that despite the "terrible alarms" the Communications Act, which limits Commissioner Bartley capped the dis- voiced about pay television wooing broadcast licensees to three years. Bills cussion with this observation: "If you away free television's audience, he to lengthen the license period have been want to be a rating -chasing medium, thinks pay TV is "overrated as a threat." introduced in Congress, and Commis- that's one thing. If you want to be a He didn't mention the termination of sioner Lee said he expects hearings on communications medium, that's some- the wired pay- television experiment in them. thing else. It's up to you." Toronto (see story page 100). But he Commissioner Hyde indicated he Current Events In other matters, said that the California Subscription favored a five -year license for broad-

The FCC's annual panel discussion provided a lively finale Kenneth A. Cox, Robert E. Lee, Robert T. Bartley, Rose! H. last week. The commissioners are (l -r) Lee Loevinger, Hyde and Chairman E. William Henry. the commissioners turned aside ques- Television Inc. wired system would have casters -the same length of time for tions about two major issues before the failed in the market place. The suc- licenses in many nonbroadcast services. commission -community antenna tele- cessful effort to have it outlawed by Commissioner Bartley, who said the vision regulation and the proposal to the voters only made a martyr of it, purpose of limiting a license is to permit limit network ownership of prime -time he said. the commission flexibility in allocating programing -on the ground they were He also said he had information that the spectrum said he would "go along" under consideration. the likelihood is fading that wired sys- with any license period if it provides The questions also touched on these tems planned for Atlanta, Dallas, Hous- for that flexibility. points: ton and Miami would go into operation. UHF growth. Commissioner Lee The freeze on sales of VHF stations However, Robert McKinsey, of At- said, "UHF's in major markets are in the top 50 markets to anyone already lanta Telemeter Inc., who was in the reaching the break -even point faster owning a VHF in any of those markets. audience, said his company has not than they thought they would." He also Commissioner Robert T. Bartley, noting abandoned its plans. said he anticipates a UHF network, that the policy is an interim one pending In New York, officials of Internation- perhaps created by multiple owners. issuance of a proposed rulemaking al Telemeter Corp, which owns the In response to another question, he to revise multiple ownership rules, said franchise, said that all four systems said that if he knew how it could be the commission would have to "face up were proceeding with their plans. done, he would require the three net- to a decision on that matter in the next On AM -FM duplication. Commis- works to affiliate with the new UHF's. few weeks." sioner Bartley said the rule limiting FM But he added that networks are more Chairman Henry said the deadline duplication of affiliated AM's in markets cooperative now than they have been he had set for the commission on issuing over 100,000 population has the effect in making programing available to the rulemaking probably would not of requiring AM -FM owners to build UHF's that their regular affiliates don't be met. He had told Senator John O. competition for themselves. Commis- accept. Pastore (D -R.I.) on Feb. 25 the com- sioner Bartley, who opposed the rule, Loud commercials. Commissioner mission would act within 60 days agreed with a questioner's suggestion Loevinger said the commission, in at- (BROADCASTING, March 1). But Chair- that the commission is heading toward tempting to lay down rules on the sub- man Henry said multiple ownership had splitting AM -FM combinations. He ject, is stymied by lack of a definition third priority at the commission, be- also agreed that the commission would of loudness. "Until the engineers tell us hind network programing and CATV. eventually adopt new rules applying the what it is," he said, "it's hard for us to (The commission issued proposed rules nonduplication principle to smaller be against it."

BROADCASTING, March 29, 1965 59 graming would provide opportunity for trol they have acquired "to assure their FCC competition among independent pro- continued viable operation as advertis- publishes ducers dealing directly with sponsors ing media" and to minimize economic for access to prime time. risks they take in producing programs. proposed rule The commission would bar the net- Networks would still be able to exer- works from domestic syndication and cise control over the programs they from the foreign sales of independently carry, the commission said, adding: States networks have produced programs, it said, to weaken "Furthermore, their risk will be dimin- their bargaining power over independent ished to the extent" financing of pro- 'undue concentration' producers. duction is taken over by "other sources Bargaining Lever The commission of risk money." of program control Although said networks use their bargaining proposing to exempt news programs from the 50% limit because power as the only three nationwide outlets to extract proprietary rights they are intimately associated with a The FCC formally asserted last week network's "journalistic function," the in shows offered for network exhibition that the three television networks exer- commission there is a question as by independent producers. said cise an "undue concentration of con- to whether public affairs documentaries trol" over programing and initiated a Furthermore, the commission said, should also be exempted. It asked for proposed rule aimed at breaking that the networks gaining such interests, comments on this. control. face a conflict of interest, "since they The commission published its pro- choose programs for distribution to posed rule Monday (March 22). But their affiliates from groups of programs the essence of the proposal has been in most of which they have acquired known for months (BROADCASTING, Jan. or have been offered financial interest." And reaction is 25), and is already the subject of a full- The commission produced statistics blown controversy. indicating, it said, the inability of in- It would limit networks to equity dependent producers to compete in the fast in coming holdings in no more than 50% of non - network television program market ex- news programing between 6 p.m. and cept on the networks' terms: Affiliates are against, 11 p.m., or a weekly total of 14 hours In November 1964, 93.1% of all or two hours each night. network programs between 6 p.m. and rep firms are split, It would also prohibit networks from II p.m. were network owned or con- engaging in domestic syndication and trolled, while 6.9% were not under own- most film firms favor bar them from the foreign distribution ership or proprietary control. In 1956- of independently produced programs. 57, a third to one -half of network pro- They would be prohibited from par- grams were not under the financial con- The FCC's proposals for far- reachin ticipating in profit- sharing or distribu- trol of network corporations. limitations on network control of pro. tion rights in such programs as well. "The proposed rule," the commission grams, put on the table for the first The notice stressed that the proposed said, "is directed toward a strengthening time (see story this page), drew sharp rule would not lessen the networks' res- of independent program production. It ly divided reactions from National As ponsibility to choose, schedule and su- should increase the opportunity of in- sociation of Broadcasters convention pervise the programs they carry. It dependent producers for access to the eers last week. also said the rule would not affect the networks." Stations opposed the plan, station licensees' ultimate responsibility for New Sources The commission also representation firms appeared divide( what their stations carried. expressed the hope that the rule would and film companies were overwhelm Vote is 4-2 The commission issued lead to the development of new pro- ingly for it. the notice by a vote of 4 -2. Chairman gram sources which could feed pro- The NAB membership adopted ; E. William Henry, and Commissioners gram- starved UHF stations. And addi- resolution declaring the plan "woulr Robert T. Bartley and Kenneth Cox, tional UHF stations, the commission arbitrarily interfere with licensee re with Lee Loevinger concurred, and went on, "might in turn provide a basis sponsibility for programing and woull Commissioners Rosel H. Hyde and Rob- for a fourth network." adversely affect the amount, balanc ert E. Lee dissented. The commission disputed contentions and diversity of television networl Commissioner Hyde issued a state- that networks require the type of con- programing furnished to stations an. ment declaring "inadequate study has the public." It urged the NAB "t. been made as to the desirability of pro- actively oppose" enactment of the piar posing to adopt a change in basic Similar opposition was advanced b policy which restrict the creative efforts Still up for grabs the ABC -TV Affiliates Association an of networks and tend to make them the CBS -TV Affiliates Board. NBC -T' mere exhibitors." He said more study affiliates had already gone on recor A virtual tie continued among should be given to the question of where against the proposal (BROADCASTINC and how program responsibility would the TV networks in the latest na- March 22). tional ratings according to the A. be exercised under the proposals. In a vote described as unanimous C. Nielsen report (NTI) for the Comments are due June 21 and re- ABC -TV affiliates empowered their at two weeks ending March 7. - plies on July 21. CBS sociation's board "to take whateve TV had a slight edge with a 20.8 The commission, in its notice, said action is necessary" to make to NBC -TV's 20.7 and ABC-TV's their of the rule appeared necessary to "pro- position clear to the FCC. 19.9 for the 7:30-11 p.m. periods. mote diversity of sources of network The CBS-TV affiliates board In the previous two -week re- hel programs and thus to broaden the base that "an initial study" showed port, NBC -TV led with 20.5, the FC( from which such programs may be plan "would severely impair televisio selected." CBS -TV had 19.7 and ABC-TV had 19.3. broadcasting's capacity to operate is It said the part of the rule limiting the public interest." It held that "promf network ownership in prime -time pro - and effective action" is needed "to prc

60 (PROGRAMING) BROADCASTING, March 29, 196 tect what the nation has come to regard as an essential ingredient of its daily life," and said the board should "take such action as may be necessary to resist these proposals, including but not limited to a careful study by its legal counsel ... for the purpose of oppos- ing them." The Station Representatives Associa- tion, headed by Lloyd Griffin of Peters, Griffin, Woodward, said that "we will probably submit comments" to the FCC. Meanwhile he characterized the proposals only as "of great interest" to SRA. Reps Split Individually, station reps appeared divided-not two ways but three. Some endorsed the plan heartily, maintaining that it would create more competition among program suppliers, minimize the ability of networks to schedule "bad shows" merely because they own a financial interest in them, and slow what reps called a "creeping - ivy" tendency of networks to extend their authority wherever they can. Other reps appeared essentially neu- tral, arguing that the plan would have no significant advantages or disadvant- ages. Others felt the proposal would do more harm than good and ought to be defeated. Most of the reps questioned indi- cated they had not had a chance to study the proposals in detail and would want to examine them closely before commenting formally. Syndicators Mostly Favor Inde- pendent film producers and syndicators. at the NAB convention for the third Television Film Exhibit, had varying attitudes toward the proposal. The majority, especially those not now represented in the networks' planned schedules, had mostly praise. Those heavily involved in network pro- duction had opinions varying from "a great idea" to "I don't care who the customers are as long as I sell shows." No significant volume of opposition was evident. Those in favor of the proposal had comments like: John Doremus is Home "It will mean 50 potential cus- tomers instead of three." "A home is a place you've always belonged." "I endorse the plan. I'm going to engage myself in implementing the spirit and purpose behind it." "Psychologically the plan will give John Doremus is at home on WAIT with the soft, stations more freedom to pre-empt tender sound of the World's Most Beautiful Music. network programs. This can't do any- is on thing but help the syndicator." The John Doremus Show heard exclusively mornings, from "I'm in favor of anything that will WAIT, Monday through Friday give a program producer a chance to 6 AM to 10 AM and on Saturday afternoons. broaden his market. There's a lot of off -network stuff now in syndication that shouldn't be there. When the net- /se® of film sales, a wail works are taken out lot of the off -network shows will be removed giving the others a better chance. Removing three companies, cHIcaGo

BROADCASTING, March 29, 1965 61 Hartke lines up against FCC program proposal

Senator Vance Hartke (D -lnd.) meaning of the free- enterprise sys- are brought to the air by the giants had some words last week for the tem." The networks are "engaged in of advertisers. It is also interesting FCC's proposal to limit network fierce competition for viewers and to note that they are produced by ownership of prime -time program- advertising dollars. seven companies who furnish most of ing: It is, he said, "vastly removed "The cost of developing pro- the programs owned in part by the from reality ... somewhat naive and grams," he continued, "has simply networks." completely fails to demonstrate an reached the point where sponsors He said that to expect sponsors, understanding of public interest." are unable or unwilling to bear" it, advertising agencies and producers The commission reasoned that "and if unwillingness to risk all on to pay development costs for half since the networks in 1964 had a one or two expensive programs is a of the time for every evening on proprietary interest in 93.1% of 6 great factor, then there is no assur- every network, "is wholly unreal- p.m. to 11 p.m. programing and the ance as to who will pay the costs of istic. To expect that this will auto- syndication market "as a truly alter- development of better programs if matically result in better programing nate source" of programs "has vir- networks do not." is sheer fantasy." tually disappeared," some action is What Would Happen The effect The senator warned that if the net- necessary to get independent pro- of the proposed rule, he said, would: works could not recover most of ducers back into the picture and in- 1) "Stifle competition rather than their development costs through off - crease program diversity. To ac- increase it; 2) provide less balance network distribution of commercial complish this, it proposes to limit in programing; 3) probably result in entertainment programs, which the the networks to equity holdings in less news, public service shows and commission is also thinking of for- no more than 50% of all nonnews documentaries (or, perhaps, none at bidding, then the quality of news and programing between 6 p.m. and 11 all); 4) probably result in fewer new public affairs presentations might suf- p.m., or to two hours of nonnews programs; 5) severely curtail a pri- fer as a result. "If a network is to be programing in the same period, mary source of financing of quality cut back on its profit -making activ- whichever is greater (BROADCASTING, fare on TV; 6) create chaos in the ities," he asked, "will it not, of neces- March 22). economics of network and program sity, cut back on news, public -af- Senator Hartke, suspicious of the financing; 7) make time brokers of fairs programs, documentaries, artis- need for such action, submitted a producers, advertisers and agencies; tic shows and other money losing list of 14 questions to the commis- 8) put a premium on 'advertisers' in- programs ?" sion and received reply March 19 terest' rather than 'public interest', and "It is my belief," he concluded, (BROADCASTING, March 22). 9) probably reduce the total hours "that our programs would, if any- He was not happy with the an- of network programs in the evening." thing, become stereotyped and that swers. "There are today 10 programs we would face the danger of losing "Far from a monopoly," the sen- among the three networks which are good programs sustained today by ator observed, "network television furnished by advertisers," he added. economically profitable net work today is competitive in the fullest "It is interesting to note that they companies." though it may be bad to remove three Lost story may be worth KNBC, which was the apparent reason companies from business by government for Sheriff Clark's visit to Los Angeles. edict, can't do anything but help the rest $3.4 million in damages In addition to sustaining personal in- of us." juries, Mr. Putnam's complaint states "It will mean a free -and -open mar- Newsmen are used to being pushed that he was "unethically and unlawful ket with more than three buyers." around in pursuit of their trade, but not deprived of his professional right to in- "If the plan proves effective, there by other newsmen. When they are terview a newsworthy figure." will be many who will produce new pushed, they may resent the action, par- programs for syndication. It'll be the ticularly if the shover succeeds in taking greatest thing for syndicators." the story away from the shovee. One Law fraternity told "It will certainly open an oppor- such alleged shove has produced not tunity for program suppliers to produce merely resentment but a law suit for to end Canon 35 shows for the networks. Of course, the $3.4 million damages, filed in Los An- networks will still have basic approval geles Superior Court by George Putnam, A broadcast newsman said last week of what's shown." newsman of KrrV(Tv) Los Angeles, that judges and lawyers will eventually The Middle View A middle- of -the- against Bill Brown, newsman for KNBC agree that Canon 35, which prohibits road attitude was shown by one pro- (Tv) Los Angeles, and NBC, licensee the broadcasting of courtroom pro- ducer who has several programs sched- Of KNBC. ceedings, and similiar regulations must uled for showing by the networks for Mr. Putnam asserts that on March 4, be discarded if the full benefits of the next season. when he went to the Los Angeles Inter- Constitution are to be achieved. "I'm a supplier," this spokesman said. national Airport to interview Sheriff Edward F. Ryan, general manager "I'll supply my product to whoever James Clark of Dallas County, Ala., of WTOP News Washington, told a Phi is buying. This issue is not a fight as far Mr. Brown shoved him aside and Delta Phi professional law fraternity as I'm concerned. I am ready, willing wrenched his microphone from its pow- gathering in Washington that the and able to supply any buyer." er source. He then departed with Sheriff lawyers themselves are going to solve Most of the network suppliers had Clark for an appearance on News Con- the Canon 35 question with the Amer- "no comment." ference, Saturday evening program on ican Bar Association.

62 (PROGRAMING) BROADCASTING, March 29, 1965 d _4 Ln

ULMER TURNER One of Radios WESTBROOK VAN VOORHIS Foremost Newscasters Voice of the EARL GILLESPIE JOHN CAMERON SWAYZE FRAN ALLISON March Of Time Voice of the HOWARD MILLER -. Television's Famous Kukla, Fran Green Bay Packers ROBERT ST. JOHN of One of the Nation's News Commentator Famed Foreign and 011ie fame Leading Disc Jockeys Correspondent JOIN THIS DISTINGUISHED GROUP IN A DRAMATICALLY NEW METHOD OF TRAINING PROFESSIONAL BROADCASTERS

If you are an "on the air professional broadcaster, you are invited to join this dis- tinguished group in helping qualified young people get started in broadcasting. The Directing Faculty of Career Academy's School of Famous Broadcasters .. . the seven famous personalities pictured above ... have pooled their knowledge to develop a dramatic new method of training potential broadcasters. The "Career Academy Method" incorporates the most advanced teaching facilities including language laboratories, videotape and complete radio and television studios. Students are taught the basic fundamentals including speech, vocabulary, pronunciation, voice dynamics, timing, interviewing and effective selling skills, all under simulated broadcast conditions. There may be a role for you, too, in either part-time teaching or screening pros- pective students in your community. This interesting and enjoyable role can mean considerable additional income in your spare time. For full color catalog and com- plete details on how you can participate, clip and mail the coupon below to:

CAREER ACADEMY School of Famous Broadcasters, 825 North Jefferson Street, Milwaukee, Wisconsin 53202. NAME ADDRESS CITY STATE HOME PHONE AGE (MARRIED) STATION HOURS SPECIALTY YEARS OF EXPERIENCE AUDITION TAPE ENCLOSED: YES D NO

CAREER ACADEMY SCHOOL OF FAMOUS BROADCASTERS

BROADCASTING, March 29, 1965 63 enson said he had no doubt that some Copycats, sterile programing hit parts of the creative effort will "lead to real innovation, while other parts will not . But at least we'll be trying, Goldenson accepts NAB's Distinguished Service Award; as I think the whole industry must try, to foster and nourish creativity and in- says spirit of daring and innovation is sorely needed novation, to find the new talents we all need." Leonard H. Goldenson, winner of tw3 and a half hours of drama and mu- Mr. Goldenson was honored as one the National Association of Broadcast- sic programing in the summer months "who has exercised a great influence ers Distinguished Service award for that will be new program segments and in the continuing development of broad- 1965, has called on broadcasters to be not reruns. The series affected will run casting through his leadership of the more creative in their programing. "The uninterrupted from the current season, American Broadcasting Co., making it need to create, the willingness to make thrcugh the summer and into the fall a vital force in our free system of mistakes while we make discoveries, schedule with new program segments broadcasting ..." these are the great challenges" facing each week. radio and TV. In its academic development program, Mr. Goldenson, president of Ameri- ABC has set up fellowships at the An- The hard job of can Broadcasting -Paramount Theaters nenberg School of Communications and Inc., said broadcasters "are not inno- at the Wharton School of Finance and labeling music vating enough . are not daring Ccmmerce of the University of Penn- enough." Unless "we dare to innovate" sylvania; is helping to finance the gen- the situation will get worse, he said. eral program of the American Academy Radio broadcasters turned their at- He cited as signs that broadcasting is of Dramatic Arts, and is discussing the tention to music and the weather at a not realizing its "full creative poten- establishment of a new course in writ- Tuesday morning (March 23) radio as- tial": "Our undeniable and continuing ing talent development at the School sembly of the National Association of tendency to copy each others successes," of Drama of Yale University. Broadcasters' convention in Washing- reruns on TV, and TV's "dependence Some Hits, Some Misses Mr. Gold- ton. on motion pictures." They heard a speech by the chief of Stating that he was a broadcaster the U. S. Weather Bureau and a panel speaking to other broadcasters, Mr. from the Record Industry Association Goldenson asserted: "We must face up of America discuss "Recording Artists: to the creative challenge and try to meet Big Box Office for Radio." it ourselves. Solutions to our creative Henry Brief, RIAA president, mod- prcblems . . . must come from us- erated the panel: Morton Gould, RCA not from sponsors or agencies, not from Victor, classical and semi -classical art- motion pictures, not from outside public ist; Stan Kenton, Capitol Records, com- or government pressures and certainly poser and jazz musician, and Leroy Van not from the latest FCC proposal [the Dyke, Mercury Records, country-and- proposed rule on network program con- western singer and composer. trol, see page 601 from us. The -but the the panel dis- creative responsibility is ours alone." One of subjects cussed was the effect of categorizing a Need to Stick Necks Out Mr. Gold - musical artist as a jazz musician, a enson said he agreed with the 1960 musician, etc. All three partici- Pilkington report on British television classical pants acknowledged that this practice when it said: "Broadcasting must be in fact, limit an artist's career and willing to make mistakes; for if it does does, his This is especially true . not, it will make no discoveries." We in audience. they agreed, when it comes to radio ex television, he added must learn "how to posure for a recording because of moss stick our creative necks out, how to dare." radio stations' practice of limiting them programing to a given type of music. The AB -PT president outlined what he called ABC's "extra -curricular poli- But the categories are not separates cy" to develop creativity in management today by a sharp line of demarcation and programing. It includes an academ- Today, C &W artists record songs whici become popular and are played on top ic development program; the setting Vice President Hubert H. Humphrey 40 stations, and popular artists who re aside of a prime -time hour in 1966 "for (I) congratulates Leonard H. Golden - cord country -music tunes find their rec a new program of some sort -a creative son, president of American Broadcast- &W stations. program, a program innovation -which ing- Paramount Theaters, winner of ords turning up on the C in and of itself will represent a depar- NAB's 1965 Distinguished Service Artists must pinpoint some kind o: ture from existing patterns . The Award. At the conclusion of his identity, Mr. Kenton stated, just as ra. empty hour is sitting there, posing its speech, the Vice President called Mr. dio stations seek an identity througt challenge." Goldenson, "an outstanding broad- specialization. Exposure is sometime: Mr. Goldenson also gave this rundown caster and an outstanding industrial limited, Mr. Gould believed, througt of things happening at his network: leader." Mr. Humphrey said "I was the reputation of the record label it ABC will not rely so heavily on mo- just barely getting along until I got a self. He cited the RCA Victor Re( tion pictures for its network schedule contract with Leonard [as commen- Seal label, for which he records, as lim and is encouraging its owned stations to tator on ABC's Democratic convention iting his exposure due to its differen develop local programs that will be coverage]. And it just seemed once I approach to distribution and promotior suitable for network use and for syndi- got that contract a whole new world from that of RCA's popular label. Mr cation. The network has also scheduled opened up for me." Van Dyke contended that an artist's firs

64 (PROGRAMING) BROADCASTING, March 29, 1961 T7)77CGGKGEtt-CE%-EEC-CCCCCCKGKCKGKCKCCCC1

The

Alfred I. duPont Awards Foundation

in the field of Radio, Television and Allied Science

announces the following awards for the year 1964

for excellence of broadcasting in the public interest

Station Awards WRCV -TV Philadelphia, Pennsylvania WFTV Orlando, Florida

Commentator Award No Award

v v

1 7i

' v

Washington and Lee University, Lexington, Virginia -Administrator The Florida National Bank, Jacksonville, Florida-Trustee iii -n} -,4_,- «- «c_,,,_,,,_ «,_,,,_«E <« ca (« c«

BROADCASTING, March 29, 1965 65 successful record is the one that estab- considered in some cases, pressures from lishes his identity. More color on many program stars wishing to be pre- The Weather Dr. Robert M. White, sented in color create problems that chief of the U. S. Weather Bureau, told must be handled with diplomacy. the radio broadcasters their role in dis- CBS horizon Network officials reportedly assured seminating weather information "is to- the affiliates board members that CBS - day more significant than that of any TV would absorb the costs of the local other medium of mass communication." At affiliates meet CBS talks color loops needed to deliver color pro- Radio, he said, is available everywhere grams in color. heavier color in '66 -67; through battery -powered portables. It of Affiliates said CBS -TV authorities as- has the added virtue of being up- to -the- of loop costs sured them that a much heavier color minute. This is particularly important, absorption schedule would be presented in 1966- Dr. White emphasized, in times of 67, but declined to say that by 1966 -67 weather disasters, when storm warnings The CBS-TV network expects to add CBS -TV's color volume would be com- change from hour -to -hour. about two hours of color programing petitive with NBC -TV's. NBC has Dr. White said Weather Bureau bul- to its already announced color sched- estimated that 96% of its prime-time letins are drafted with special care. He ule next fall, network officials told schedule next fall will be in color. asked broadcasters to use them verba- for members of the CBS-TV Affiliates As- John A. Schneider, new president of tim, as "when a weather bulletin is CBS -TV, indicated two weeks ago, in summarized, the specific message it was sociation board of directors last week. Just which additional programs will announcing the network's formal entry designed to convey may be lost." into regular- series colorcasting, that be converted to color remains to be He spoke of the possibility of future some additional programing might be determined. The affiliates were told that, forecasts in which probability odds will converted to color by this fall (BROAD- be included. aside from technical difficulties to be CASTING, March 15). Shows announced at that time as set for color were the Red Skelton Show (Tuesday, 8:30 -9:30 p.m. EST), the Danny Kaye Show (Wednesday, 10 -11 p.m.) and most of Will competition trim color edge? the films in the new CBS-TV movie series (Thursday, 9 -11 p.m.). Once all three networks are com- homes which have had a color set The meeting of affiliates leaders and petitively scheduling color in night- for a longer period of time tend to CBS officials also heard a report by time programing the color edge in show less viewing of color programs Ernest W. Jennes, of the Washington audiences can be expected to be di- than homes which have recently ac- law firm of Covington & Burling, on luted for any individual network. quired their color receivers. FCC's proposal to restrict network con- In essence, this is the point of a Admitted, however, was that the trol of TV programing. At a subse- CBS analysis on the effect of color latter set owners will view programs quent meeting, with no network repre- on network audiences. The analysis in color more than black -and -white sentatives present, the committee adopt- was made of an American Research owners will view those same shows. ed a resolution to "resist" the FCC plan Bureau color survey that documented NBC researchers originally had (see page 60). an advantage in color programing estimated an edge that color alone Carl E. Lee, wxzo -TV Kalamazoo - (BROADCASTING, March 1, et seq.). will give both the TV network and That report indicated NBC -TV its advertisers based on preliminary Grand Rapids, Mich., chairman of the programs carried in color on the full findings in the study underwritten by affiliates board, headed the station network achieve 80% more viewing all three TV networks and conducted group at the joint meeting, held in Wash- in color homes than in those with by ARB. The study had compared ington during the National Association black- and -white sets. the viewing habits of 4,600 color -set of Broadcasters convention. The net- The CBS analysis, while not chal- homes with those of 4,600 homes work delegation was headed by Frank lenging the ARB report, noted how- equipped only with black -and -white Stanton, president of CBS Inc., Mr. ever, that the ARB study was con- sets. Schneider, William B. Lodge, network ducted at a time when "for practical At the time of NBC's claim, com- vice president in charge of affiliate re- purposes only one network was petitive sources had held the study lations and engineering, and Michael Dann, programing vice president. broadcasting programs in color. We indicated that owners do more color - do not know what the effects on program viewing in the first months viewing will be when all three net- after getting a color set (CBS's analy- works broadcast in color." sis placed it at 20 months) and then Program notes ... Moreover, it was said, "each net- do less and less (BROADCASTING, Coming back Selected rebroadcasts work cannot expect to obtain the March 1). NBC had countered that of Twilight Zone will replace For the advantage that accrued to the one while this was so, the reverse also People on CBS-TV beginning Sunday, network in this study." had been found in many instances. May 16 (9 -10 p.m. EST), and continu- CBS -TV has announced plans to CBS sources last week also said ing until the start of the fall season. colorcast two of its prime -time hour there appeared no doubt that some The program will then be made avail- shows and most of its feature films as carryover existed in color program able for national syndication through well as specials next fall (BROAD- viewing-that is that viewers ac- CBS Films. CASTING, March 15). ABC -TV also customed to watching color on a plans to continue to move firmly into specific network may continue that In Color NBC -TV's weekday game further colorcasting. habit. Thus, there is an obvious lag show. The Match Game, will be tele- CBS's analysis notes a "substantial period for a network which has only cast in color beginning April 5. Ac- novelty effect influencing the viewing begun to color program parts of its cording to NBC, the colorcast will in- of color programs." It contends that schedule. crease the network's weekday color schedule to 20 hours per week, or two - thirds its daytime presentations.

66 (PROGRAMING) BROADCASTING, March 29, 1965 The soundest sound in broadcasting is the new sound of GATES

Four new portable transistorized remote amplifiers from GATES Four handsome, fully transistorized models. All rugged, for major news coverage or complex remote originations. compact and lightweight. Studio console quality. COURIER "70 "- two -channel amplifier provides two ATTACHE "70 "- three microphone mixing channels. microphone mixing channels, master gain control, illumin- Two are switchable to accommodate tape recorders or turn. ated VU meter. Weighs only 83/4 lbs. with batteries. tables. Extremely light weight - 10 lbs. with batteries. UNIMOTE "70 "- single. channel, fully transistorized DYNAMOTE "70 "- four channels. Broadcasting's newest remote or utility amplifier is no larger than a table radio. and most deluxe. Accommodates nine signal sources, includ- Ideal for mounting under a lectern or pulpit. ing two high -level inputs, two magnetic phonos and built -in For full details, write for ADV -160, our new attractive tone oscillator. Weighs 12'/4 lbs., including batteries. Ideal 8 -page illustrated brochure.

MARRIS INTERTYPE GATES CORPORATION

GATES RADIO COMPANY Offices: New York, Houston, Los Angeles, Washington, D.C. A Subsidiary of Rocke International Corporation, New York City Harris -Intertype Corporation Export: In Canada: Canadian Marconi Company, Montreal QUINCY, ILLINOIS 62302 relationships with the three leading Does radio want ASCAP data? music -licensing organizations, ASCAP, Broadcast Music Inc. and SESAC. Those attending were Robert T. All- industry group may be ready to ask for same type Mason, WMRN Marion, Ohio, chair- man of the committee; Robert Enoch, of information court has approved for TV stations wx[.w Indianapolis; Elliott Sanger, WQXR New York; Herbert Evans, WRFD A possibility that the All- Industry licenses and on the use and relative Worthington -Columbus, Ohio; Robert Radio Station Music License Commit- values of different kinds of music are Arnold, Time -Life Broadcast; George tee will ask the court to require the needed in determining "reasonable" W. Armstrong, Storz Broadcasting, and American Society of Composers, Au- rates for the use of ASCAP music by Emanuel Dannett of the New York thors and Publishers to turn over in- TV stations. law firm of McGoldrick, Dannett, timate financial and music-use data was He held that the question to be de- Horowitz & Golub, counsel to the com- reported last week. cided was the commercial worth of mittee. There was no official confirmation of music used on TV programs, but the report, which circulated following limited the data to be furnished by a meeting of the all- industry radio ASCAP to that for the years 1959 to group in Washington during the Na- date-not 1949 to date, as the com- TV tional Association of Broadcasters con- mittee had requested. He also refused confident vention. The possibility seemed to gain to require ASCAP to furnish similar validity as a potential tactic, however, material on media other than television. in music since the U. S. Southern District Court The all- industry radio committee, fight in New York a few days before had like its TV counterpart, is seeking a granted substantial portions of a simi- court determination of "reasonable" Convention delegates lar bid by the radio station committee's rates for station use of ASCAP music TV counterpart, the All -Industry Tele- and its case, like the TV case, is being get briefing on vision Station Music License Commit- heard by Judge Ryan. tee (BROADCASTING, March 22). The all- industry radio committee court battle with ASCAP In the TV case, Judge Sylvester J. meeting, held Tuesday (March 23), Ryan held that certain data on was officially described only as having ASCAP's income from television music discussed matters dealing with station The All- Industry Television Station Music License Committee reviewed de- velopments in its rate -making lawsuit against the American Society of Com- Advertisement Advertisement posers, Authors and Publishers last week and then voted unanimously to pursue it "to the end, full steam ahead." Charles Tower of Corinthian Broad- casting, committee chairman, told the NAB convention television assembly Wednesday morning that the commit- tee considered its prospects stronger now than at any time since it started the litigation more than four years ago. Mr. Tower also reported that the committee treasury, made up of fees paid by the approximately 365 TV sta- tions represented by the committee, currently appears adequate to carry it through. The committee meeting, held Tuesday afternoon, reviewed the group's unsuc- cessful efforts to get a new form of VIRNA LISI ASCAP license that would free sta- tions from the need to pay ASCAP for ON THE RUN is luscious Virna music used in future syndicated films Lisi in a great feature motion or motion pictures; traced the opening picture "The Spy I Love." Virna of the current suit asking the court to adds beauty to the suspense determine what a "reasonable" ASCAP filled story of international music rate would be, and stressed the intrigue. An atomic device is court's recent ruling, in response to a captured and death rides a committee motion, that ASCAP must sports car from Paris to Monte turn over data on its television revenues, Carlo in ."The Spy I Love ", one the use of its music on TV and data of eleven films offered for tele- dealing with the relative values of dif- vision for the first time in "The ferent kinds of music (BROADCASTING, Super-Spy Action Group." Four March 22). Star Distribution Corp. One Win, One Loss The court de- nied the committee's request for ma- terial from the ASCAP files dealing with other media but granted its bid

68 (PROGRAMING) BROADCASTING, March 29, 1965 for a wide range of TV- related infor- tributors to the committee, attracted week that the NAB had let them down mation, for each year from 1959 to about 30 broadcasters in addition to in their recent attempt to get state date, that the court held to be relevant 10 committee members. regulation of music licensing. The bill, in determining the commercial worth The members were Chairman Tower; which would have permitted the state of ASCAP music used in TV program- Hamilton Shea, WSVA -Tv Harrisonburg, to fix rates, was vetoed by Governor ing. Va., former chairman and now vice Tim Babcock March 19 (BROADCAST- There was speculation that the suit chairman; D. L. (Tony) Provost, ING, March 22). might reach the trial stage by the latter Hearst stations; Payson Hall, Meredith Among the broadcasters who had part of this year or early in 1966. stations; John McCoy, Storer stations; been fighting to get the music licensing bill, there was a feeling telegram Although the committee voted with- Elisha Goldfarb, RKO General stations; that a Dreyer, Metromedia stations; from Douglas A. Anello, NAB general out reservation to push its lawsuit "to Robert Smith, WCYB -TV Bristol, Va.; was the end," there was no indication that Robert counsel, the crux of the problem. Andrew Murtha, Time -Life stations; In a wire to William A. Merrick, KBMN a "reasonable" settlement offer from Dave Baltimore, LABRE -Tv Wilkes- Barre, Bozeman, vice ASCAP would not be considered, if president of the Montana Pa., Don Dave Simon one should be made. and Schapiro, Broadcasters Association, Mr. Anello and Whit Knapp of the New York had said the "NAB has serious doubts The all- industry group also heard a law firm of Root, Barrett, Cohen, whether it is in the best interests of report on the Montana music -licensing Knapp & Smith, counsel to the com- broadcasters of a state to regulate music situation, where passage of a bill to mittee. licensing fees." un- bring music -licensing organizations This wire, which was produced by der Montana control had led ASCAP an attorney for Broadcast Music Inc. and Broadcast Music Inc. to prepare Montana in arms when the governor called in the broad- to withdraw their licenses from Mon- casters and music licensing firm rep- tana broadcasters if the bill became resentatives for a discussion of the bill, law (BROADCASTING, Feb. 15, et seq). on NAB music stand was interpreted by the broadcasters as the The governor subsequently vetoed a lack of NAB support. bill (BROADCASTING, March 22). The possibility loomed last week that In a letter to Mr. Anello, Mr. Mer- Mr. Tower indicated that a subcom- Montana members of the National As- rick said that by sending a copy of the mittee would be named to study the sociation of Broadcasters might stage a telegram to BMI, "we had to face our relationship between the committee's mass walkout from the association. A own national association across the table music -licensing interest and current ef- decision, reportedly, is to be made at ... I believe this brought home clearly forts to revise the federal copyright the May 6 -8 meeting of the Montana to all broadcasters in Montana that the law. Broadcasters Association in Missoula. NAB doesn't really support broadcast- The meeting, open to station con- Montana broadcasters contended last ers on the things that support broad-

PREPARE 0,°"s TO BE!!!!! AMAZED SERV/C W/TH THE NA S MOST US SPES ABLE EPOR...cc,. NATIONAL SOUNDS FOR LOCAL CLIENTS - `money maker" DESIGNED BY RADIO MEN "Received 'money maker' at noon Paid for itself TWO HOURS LATER IN NEW BUSINESS!" CLIFF FORD, KMYO - LITTLE ROCK, ARK. COMMERCIAL RECORDING CORPORATION 2425 CARLISLE / DALLAS, TEXAS 75201 CR,C Call us collect! PHONE: 214 - 748 -8004 creators of the zIrk1lMW@ locCJCr

BROADCASTING, March 29, 1965 69 casting." letter to Mr. Anello, he said he is timated at $500,000. The entire live Mr. Anello said last week that the speaking as a former member of the coverage was sponsored by Savings & "NAB has always been opposed to rate NAB copyright committee "which last Loan Foundation through McCann - fixing in the field of broadcasting by met in 1958," and he is familiar with Erickson. any governmental agency. That prin- "the reasoning the NAB staff put forth On NBC -TV, Gulf, through Young ciple applies to many things of which at that time why NAB should not & Rubicam, carried the space news from music licensing is only one." He said deal directly with ASCAP, BMI and 9 a.m. to 5 p.m. The network pre- such a bill "could be the first wedge SESAC...." But, Mr. Elliot said, no empted eight regular hours with a gross for further encroachment." mention was made at that time that time value estimated at $415,000. Another comment came from I. A. NAB would assist the "ASCAP -BMI All three TV networks broadcast half- Elliot, vice president and general man- combine" in their "battles with broad- hour reports of the Gemini trip on ager of KATL Miles City, Mont. In a casters." Tuesday night. For ABC -TV the day -long Gemini reportage was anchored by Jules Berg- man, the network's news science edi- CBS -TV leads Gemini Arbitrons tor, at Cape Kennedy. For CBS-TV it was Walter Cronkite anchoring coverage from the cape and NBC -TV's anchor Three networks preempt $1 million for coverage; moon shots men were Frank McGee in New York and Merrill Mueller and Roy Neal at on for half hour by ABC -TV, NBC -TV with cut -ins by CBS -TV Cape Kennedy. All four radio networks offered com- Television combined technical achieve- ings and shares of 35. From noon to prehensive coverage of the day's pro- ceedings. ment and sustained news coverage last 4:30 CBS reportedly had a lead in each Mutual provided downrange week to bring viewers into instant con- half hour period, its strongest advantage audio feeds for all networks. tact with the nation's most advanced coming in the 3:30 to 4 p.m. block when space achievements to date. it had a 19.5 rating compared to 14.3 On Tuesday the three TV networks for NBC and 4.2 for ABC. Networks cover moon were preempting over $1 million worth The first live camera views of the of regular broadcast time to carry con- moon's surface ever to be seen on tele- shots as they arrive tinuous coverage of the Gemini flight vision was transmitted simultaneously of astronauts Virgil Grissom and John by the networks for approximately 20 Millions of Americans saw live, close Young. seconds beginning at 8:53 a.m. EST. up pictures of the moon almost as The following morning televiewers Six RCA television cameras aboard soon as they were received on earth were treated to the first instantaneous the U. S. Ranger IX rocket sent back from Ranger IX before the TV- pictures transmitted from distant space 5,814 recognizable pictures in the short equipped spacecraft crash into the Al- as TV cameras in the Ranger IX vehicle period between the time the cameras phonsus crater on the lunar surface last sent shots of the moon's surface back began recording the moon's surface and Wednesday (March 24). to earth. the rocket's moment of impact near the For 10 minutes, home viewers vir- Coverage of the Gemini flight marked lunar crater Alphonsus. tually rode in the motorman's seat of a resurgence in news audience for CBS - The lunar coverage Wednesday was the Ranger. Pictures began coming TV which had a lead in national view- carried as part of special half -hour news through when Ranger was about 1,300 ing between the hours of 7 a.m. and programs by NBC -TV and ABC-TV, miles above the moon, and continued 4:30 p.m. according to Arbitron figures. while CBS -TV interrupted its regularly for 20 minutes right up to the moment It was the first time in several years scheduled Captain Kangaroo morning before impact. Camera crews from all that available comparative national rat- programs to show the unprecedented three TV networks covered the 6,000 ing data had put CBS -TV in first place pictures and to provide additional corn - pictures as they arrived at the Jet Pro- for an extended -coverage news event. mentary. pulsion Laboratory at Pasadena, Calif., The last comparable news event for Networks and Gemini ABC -TV from the Goldstone tracking station in which comparative network data was preempted five hours of network time the Mojave Desert, 150 miles away. made available was the November 3 with a gross value of approximately The live coverage of the pictures election, in which NBC -TV far outdis- $200,000 and stayed with its Gemini was also a first; in previous moon TV tanced its rivals in the competition for coverage until 5:20 p.m., longest of any shots, the pictures were shown on TV audience. National audience surveys of the networks. Twelve advertisers about two hours after they were re- are not taken for sustaining programs bought 24 one -minute participations ceived at JPL. unless specifically ordered by networks during the network's coverage. They Ranger IX is the last of the series or advertisers. CBS-TV had a rating were Colgate Palmolive (Ted Bates), which was scheduled to take pictures advantage in the New York market for S. C. Johnson (Needham Louis & Bror- of the moon. The next series of moon coverage of the Winston Churchill fu- by), Bristol Myers (Young & Rubicam), shots will be the Surveyor series which neral from London but national figures Whitehall (Ted Bates), P. Lorrillard has as its objective a soft -landing of were not published. (Grey), Metrecal (Ogilvy, Benson & instruments on the moon's surface and Ratings For Gemini coverage last Mather), Grove Laboratories (Doherty, sampling of that surface with findings week CBS-TV had a reported average Clifford, Steers and Shenfield), Lehn & to be telemetered back to earth. Both Arbitron rating of 14.1, NBC -TV had a Fink (Geyer, Morey, Ballard), Cotton the Ranger and Surveyor series are 12.7 and ABC -TV a 4.4 The respective Council (Fuller & Smith & Ross), Bor- preliminary to the Apollo project which shares were 40 for CBS, 36 for NBC den (Young & Rubicam), Quaker Oats aims to put men on the moon. and 12 for ABC. (J. Walter Thompson), and General As in previous Ranger shots, Ranger From 7 a.m. when each of the three Mills (Dancer -Fitzgerald- Sample). IX had six TV cameras -three wide and TV networks began coverage, to noon CBS -TV preempted eight network three narrow angle. Video equipment it was an apparent dead heat between hours during its 7 a.m. 4:30 p.m. cov- was built for the National Aeronautics NBC and CBS, each having 11.8 rat - erage; the time having a gross value es- & Space Administration by RCA.

70 (PROGRAMING) BROADCASTING, March 29, 1965 Trucks deliver everything... (- almost!

American Trucking Industry

THE WHEELS THAT GO EVERYWHERE American Trucking Associations, Inc., Washington, D.C. 20036

BROADCASTING, March 29, 1965 71 or wily -summer reruns have become a boring legend." Jacobs warns against Mr. Jacobs charged that the adver- tiser and program producer are prin- cipals missing from the `compromise table ... they don't have to recognize any compromise you reach -and they TV program delusion won't." He said the networks would still be ahead of the game, but the small station would be the loser when an ad- TV Stations Inc. president says limitations vertiser learns "that he can get ample coverage in a one or two-station market won't be dissolved by CATV, pay -TV promises without paying for it, or at a reduced rate." When this happens, he predicted the sponsor won't order the market and He who controls programing rules the in the same week." The remaining pro- the amount of program protection won't TV roost, and an unfortunate fact of graming was made up mostly of sports enter into the picture because "if the life is that creative programing is high- featuring local teams; wrestling, a dog market is not ordered for a Bonanza at ly limited. That was the message pre- shaw, teen -age dance and music shows, 9 on Sunday night, it will be prefectly sented by Herb Jacobs, president of TV syndicated shows -"which means they legal for the wired system to bring it in Stations Inc., at the organization's 10th weren't good enough to make it on net- from the nearest big city." annual membership breakfast last Mon- work," local community and religious Thus, Mr. Jacobs added in a broad day (March 22) during the National programs and one "show of merit, swipe at the FCC's Seiden Report Theater, Association of Broadcasters convention. Repertory and even it was a (BROADCASTING, March 8), the broad- He said the real issue over community foreign import." caster would try and compete with the antenna television is not bringing in He cited these figures as illustrative of network hit and would have to "buy and distant signals or 15-day or simultane- pay for an inferior show." And in this ous duplication. It is the "availability state, the broadcasters would be hard - and control of programing." pressed to retain "their life's blood -the By the same token, Mr. Jacobs noted, national spot dollar -despite what any the problem is not with CATV, which doctor's report says, especially a PhD's. "as an auxiliary delivery service was in Because as you broadcasters know, it's the interest, convenience and necessity impossible to survive on network reve- of the people." The point of dispute, he nue alone." maintained, revolved around "the more The Big Misconception Mr. Jacobs ambitious CATV entrepreneurs" who called free television "the most impor- want to "exploit and inflate CATV's tant source of programing in the world basic usefulness -to include program today ... and no 'open sesame' promise originations both locally and by national by pay TV will ever force the human interconnected wired networks." brain to satisfy the desire for greater There are no guidelines to "contain attractions. It's also hard to conceive such ambition," he said, and unless the that people can be so easily misled, to problem is properly labeled, Congress believe that pay TV will uncover so "might mistakenly legislate CATV, much untapped talent to make it outdo which is in the people's interest." what is already theirs for nothing." Capitalizing on Desire "CATV's The networks, he said, "are doing a best sales tool," he said, "is public de- fine job. If their detractors, and harass- sire for multiple choice of available ers believe the results are mediocre, I programs. But I take issue with wired have news for them and anyone else- broadcasting advocates," Mr. Jacobs Mr. Jacobs that's all there is, there ain't no more." charged, "who promise their systems Programing will not improve if the will give the people something they are the programing problem and asked the people "are made to pay for it," Mr. not now getting. Because I contend the wired -system operators where they will Jacobs said, and the "interest of the supply of programing is so limited that "get all the exciting new programing to free broadcaster and the interest of the no matter how many channels they fill your claims of a bright new world American public are inseparable." promise to open up on their wired sys- of 15 channels of television-or more ?" tems it will not increase the amount of Solution Still Eludes Mr. Jacobs program choice." noted that "for 35 years I have lived in In addition to "appropriating" pro- a world of program shortage" and that GOP matches grams from stations that get the shows if someone turns up a "guy with fresh from the three networks, Mr. Jacobs new quality product I'll make him Dem phone service said the only other source open to the wealthy overnight because we [TV Sta- wired operators are the independent tion Inc. members] will have another stations in 17 markets. $200 million to spend on programing in The Republican Party last week an- He said a one -week sampling of the the next five years. And you can be nounced establishment of a telephone programing on New York's three inde- sure the networks will beat me to him, news service for broadcasters "to pro- pendent stations showed that 73% of because they spend over $600 million vide statements by GOP leaders which the prime -time hours were filled with a year . you can record and play back later on "reruns of former network programs He asked if there was truly a plethora your newscasts." and repeats of feature films -one of of programing why the three networks The service is jointly sponsored by these features accounted for 16 hours would be scheduling eight hours of fea- the Republican National Committee and ... because it was repeated eight times ture movies in prime time next season the Republican Congressional Commit -

72 (PROGRAMING) BROADCASTING, March 29, 1965 THE BUSINESS YOU SAVE MAY BE YOUR OWN!

This is an appeal -from the 22,000 franchised new -car of all quality men in his "chosen" field. And he destroys dealers who make up NaDA -to the publishing, broad- believability in advertising. We are fighting with every casting and advertising industries. We ask you to join legal means to keep this crook out of the retail auto- us in a fight. Our target is a fast -buck phoney -a con mobile industry. Your support is vital because you man who may pose as an automobile dealer or as any possess the unique power to fight him on all fronts: other ethical business or professional man. We know the power to refuse dishonest advertising. If he can't him. You know him. He's easy to spot. He uses bait advertise, he dies! That's why we say: "Don't take advertising and every deceptive, dishonest trick to the bait advertising." The business you save may be cheat the public. He destroys the business and goodwill yours...ours...and all business.

May we send you a free copy of "Recommended Standards of Practice for Advertising and Selling Automobiles"? Published by NA DA and the Association of Better Business Bureaus, Inc. Please write to:

THE NATIONAL AUTOMOBILE DEALERS ASSOCIATION

BROADCASTING, March 29, 1965 73 tee. It is scheduled to begin March 31. later that he had found good evidence Stations dialing 212 -544 -7272 will be of advertiser interest. He told the affili- Newswire contract able to record "comments of two or ates that "at least one network should three party officials each day-each be up all night," in case of national violated antitrust about one -minute in length." Material emergency. is to be changed Monday through Fri- ABC Radio currently opens its day a day, with special weekend commentary with a 15- minute news feed at 7:55 a.m. Does broadcaster have to take all the basic services of a newswire available on Saturday and Sunday. EST and closes it with a final quarter - Two weeks ago, the GOP released hour news report at 10:55 -11:10 p.m. service? When he sells his station and Washington Report, a weekly series of Mr. Pauley said that some affiliates the new owner doesn't care to pick up five -minute programs being sent to state had asked why station compensation his newswire contract, is he stuck for and local Republican groups for place- had not been raised. His answer was the remainder of it? The ment at their discretion (BROADCASTING, that in hewing to its network rate struc- answer may be that he doesn't, March 22). ture in sales to advertisers, ABC Radio in the first instance, and he isn't, in the The Democrats have had a similar perhaps was selling somewhat "less in- second. A federal appeals court de- cision seems service for nearly a year (BROADCAST- ventory," but that its maintenance of to point to those answers. It may become ING, May 24, 1964, et seq). its advertising rate structure was bene- a significant factor in fitting affiliates by keeping rates up and the FCC's current inquiry into news- enabling them to get better prices on wire rates and practices (BROADCAST- 24 -hour operation national spot and local sales than would ING, Dec. 7, 1964, et seq.). be the case otherwise. The decision, handed down Jan. 18 More than 600 representatives of by the U. S. Circuit Court of Appeals is ABC Radio goal ABC Radio affiliates were on hand for for the Sixth Circuit (Cincinnati) holds the meeting, which also included an that the contract between The Associ- ated Press and the Cincinnati Times Robert R. Pauley, president of ABC attack by Mr. Pauley on rate -cutting by - Star (now merged with the Cincinnati Radio, told his network's affiliates at some "radio leaders," a report that ABC Post) cannot be enforced because some their March 21 meeting during the NAB Radio's 1964 billings gained 16% as of its provisions convention in Washington that he hoped against a 3% increase for radio net- constitute an illegal tie -in of products. ABC Radio could begin 24- hours -a -day works as a group, a musical revue by The Times -Star was operation this fall, perhaps by Septem- ABC Radio actors, executives and com- sold in 1958 to the Cincinnati Post, owned ber. mentators in honor of the affiliates, a by Scripps - Howard. The Post He the plan was dependent on reception and a buffet luncheon. told the AP it had said no need for finding advertiser support, and reported any AP services except the "Ohio Big City" wire. AP told the More comments made Post that the various services were Advertisement inseparable. It did arrange, however, in Estes TV case for the Post to buy its Kentucky state wire alone. AP sued the Times -Star owners The state bar of Texas told the S. for U. $158,700, Supreme Court last week that an ac- the amount it claimed was due for the remaining cused person is not deprived of any two years of its contract with constitutional right because portions of the Times-Star, even the his trial are carried live on television. though newspaper had ceased pub- lication. The AP's Filing as a friend of the court, the position was up- held by a federal district Texas group (joined by Colorado At- judge. The appeals court in 1 torney General Duke W. Dunbar on held, a 2 to behalf of the Colorado supreme court) decision, that the AP's argument that its services took issue with the contentions of the were inseparable is wrong. It had American Bar Association and the sold its Kentucky service to the Post American Civil Liberties Union that separately; therefore its protesta- tion it could not convicted swindler Billie Sol Estes failed that sell its Ohio state wire to the Post was obviously to receive a fair trial because part of his a case of forcing a customer to trial in a state court in 1962 was tele- buy all its wires in vised live. order to get the single service it wanted. The Texas bar brief, signed by Davis Grant, general counsel, and L. Money Since this constitutes a violation of the Sherman Act, Circuit Judges Harry NOW, DANIELLA BIANCHI is Adams Jr., assistant counsel, asks that be affirmed. Both Phillips and George C. Edwards Jr. said available to YOU starring in the state conviction - in the contract itself is unenforceable. The "Code Name: Tiger ", a great the ABA and ACLU erred maintain- ing that the trial was televised, the brief dissenting judge, Clifford O'Sullivan, feature movie offered for first said that he considered the AP plan run showing on television. Excit- states. The live telecasts of the trial came reasonable and not an antitrust viola- ing action from glamorous Paris tion. He would, he said, uphold the to the mysterious Middle East. only on the defense motion to prohibit and contract. "Code Name: Tiger" is just one telecasting, on the opening closing the and the verdict The appeals court unanimously up- of eleven post '62 films of sus- arguments of state by the jury, the Teaxs group says. held a lower court decision dismissing a pense and danger in "The Super - Court has agreed countersuit against the AP by the Spy Action Group." Send your The U. S. Supreme Estes' conviction in state court, Times -Star seeking treble -damages on own spy out to look into this to review he was the ground that the AP's contract was group today. Four Star Distribu- but only on the issue whether his right to a trial be- an antitrust violation. Both courts tion Corp. deprived of fair cause of the TV coverage (BROADCAST- agreed that the damages alleged were ING, Dec. 14, 1964 et seq.). speculative.

74 (PROGRAMING) BROADCASTING, March 29, 1965 "Anything, anywhere, anytime, always" is Harvey's other name. From the most sophisti- cated tape decks to the smallest replacement VEY RADIO CO., INC. parts for professional broadcast and studio re- cording equipment. All from the greatest names in the business. No need to hunt when you can call Harvey- collect - from anywhere in the U.S. 103 West 43rd Street /New York, N.Y. 10036/(212) JUdson 2 -1500 Your first order will demonstrate the depend- Federal Electronics, Inc. (Subsidiary)/ Vestal Parkway, Vestal, N.Y. l (607) Pioneer 8 -8211 ability of America's oldest distributor of profes- sional equipment. Phone or write today.

Always on hand: A.D.C. ALTEC AMPEX A.P.I. CANNON CBS LABORATORIES DAVEN ELECTRO- VOICE LANGEVIN MCINTOSH NEUMANN PULTEC R.C.A. SENNHEISER UNIVERSAL AUDIO

BROADCASTING, March 29, 1965 75 THE MEDIA _ It's regulation, not domination

That's government role as Humphrey sees it; he tells NAB that as journalists they are responsible for informed public, the basis of American system

The role of the government and its I'm no social snob, I like television and your hands. And people who have relations with regulated industries was I like radio. And I even like to tell peo- power must know how to discipline its described by Vice President Hubert H. ple I do when they ask me `Do you look use." Humphrey as "to regulate that which at those TV shows ?'. And I say, `yes, The American system depends upon must be regulated; but not to dominate, whenever I have the time'." an informed public, Mr. Humphrey not to dictate beyond what is an agreed Impact Broadcasters, Mr. Humph- stated after quoting from a Roper sur- upon area of appropriate government rey, stated, "have had a very singular vey which showed that television has action." impact on American society ... You've become the primary news source of the The Vice President spoke at the revolutionized the habits of recreation. American public (BROADCASTING, March opening session of the NAB convention, And you've transformed and, in fact, 22). a few hours before the FCC formally revolutionized American journalism. "The great power and popularity of issued its proposed rule for regulation You've broken the barriers of time and broadcasting requires that those in con- of network programing (see page 60). space in news gathering, in news inter- trol recognize that they are not merely This role for government, the Vice pretation, in news discussion. businessmen. It's wonderful to be a busi- President said, is particularly important "What tremendous power you have in nessman and to be moved by the profit when regulating broadcasting "for we're motive.... But I think that those of dealing with the first amendment, we're you in broadcasting are more than just dealing with that sensitive area of free good businessmen. You're profession- speech. And I can assure you that this als. And therefore, you must be bound President and his Vice President are both by professional ethics, professional re- devoted to the principle, and not only sponsibility and professional honor to the principle but the practice of free serve the public interest as journalists." speech, and believe that it is basic to the This task is one which broadcasters relationship between the government themselves must perform, the Vice and the people and the government and President added. "Government can not the news media. do this for you. And government Fair Umpire "The role of the gov- shouldn't if it could." ernment with respect to all regulated Mr. Humphrey stated that the Presi- industries, and I repeat, all regulated dent has "made it clear" that he wants industries, should be that of a fair and government to trust industry. He said friendly umpire. The task is to make he thought there's a new relationship sure that the rules of the game are fairly between government and business. drawn and followed in good faith.. . "There's a new sense of confidence. "But the task of the public official is Suspicion is being replaced with trust. to regulate ... not to dominate. Gov- And doubt is being replaced with confi- ernment doesn't own you, government dence. And domination has given away is not your master. Government is here to cooperation.... We know that the to help you and serve you." great bulk, the great force, the great There is "ample meeting ground for strength of America is in its enterprise government and industry to work to- and a free enterprise." gether" on broadcasting's problems, the Vice President Humphrey added that Vice President stated. "I think it can the President wants industry to trust the be said, and that it ought to be said government, too, however. "He does again and again that the American not believe in government by scare or broadcasting industry, privately owned, threat." working within standards established by The Future Broadcasters were told public policy, is without question the to look ahead by the Vice President: greatest single achievement in communi- "If I have ever talked to a group that cation that anybody or any area of the ought to be futuristic, that ought to be world has ever known." The industry, interested in the next century, it's this he continued, represents "an incredi- one." Citing estimates that there will be ble array of talent for entertainment 375 million Americans by the year 2000, ... for information and for education." Mr. Humphrey said this fact alone But broadcasting's purpose "is not "should excite and challenge us." He merely entertainment. Even though The Vice President said his father never considered every

TG BROADCASTING, March 29, 1965 new baby born a problem. "We were lems in which the FCC has a legitimate selling baby oil. . And there was The `shackles' interest. never a baby born in our community "We should not engage in vitupera- that didn't get a free box of baby talcum tive attacks. Little is accomplished by and baby oil and baby soap from to be resisted an unremitting, undeviating scream of Humphrey's Drug Store. And today outrage at the FCC and the govern- they're our customers." Wasilewski says major ment. In fact, from a pragmatic point Turning to advertising, Mr. Humph- of view, we are aware that such pro- tests lose their effectiveness if prolonged rey said "advertising has helped raise efforts must be used America's consumers' sights to higher to the point of permanence." The president he was "hope- standards of living. I believe in adver- to save basic freedoms new said tising. Goodness me. How do you get ful that in the future there may be elected without a little of it." more agreement than there has been in Radio and TV, he said "have surely Vincent T. Wasilewski, making his the past." He thought this possible performed their part in stimulating the first NAB convention address as pres- "because the liberal and the conservative American market for goods and services ident, told broadcasters last week that of our day should reach the same con- and brought those goods of the market- his policy would be to fight all restric- clusion with regard to regulation of place into every home and every fac- tions on broadcasting's freedoms but broadcasting," differing perhaps on "or- tory and every office. You've helped at the same time to seek an end to ientation" but not on "the fundamental America prosper and you've been part name -calling and needless heat. principle." of this forward thrust." "Occasionally we will have to fight "The conclusion reached by both," But in the next 15 years, Mr. Humph- border skirmishes over absurdly small he said, "should be the same: Permit rey said, "we must actually be able to matters," the 42- year -old attorney and no restrictions on any freedom except create every year, through our economy, former NAB executive vice president, those necessary to preserve freedom we not by government, better than a mil- declared. "But must reserve our itself." lion- and -a -half new jobs every year." major efforts for the really important Although he spoke mostly of the need The Vice President said: "We're going issues which threaten the basic ideo- to fight restrictions on broadcasting's to have to call on the broadcasting in- logical and economic freedoms which freedoms, Mr. Wasilewski recognized dustry to help keep this economy mov- the American system of broadcasting "that swampy thicket called community needs to exist. It here as a difficult ing" just to provide employment for new in order is that antenna television" and and displaced workers. "You can't pro- the real battles must be fought." confusing problem. vide those jobs through public works or through any make -believe programs. You're going to have to provide those new jobs every year through an expand- ing, growing economy." The Economy The Vice President said good businessmen were constantly asking him if he thought the economy can really continue to expand. "Well why not ?" he asked. "Especially when you have to. One thing you have to keep in mind ... is what would happen if we didn't do it. Just remember the degree of public and private indebted- ness in this country. Just remember what would happen if we quit making our payments. Charles DeGaulle and his raid on Fort Knox would look like a social worker compared to our prob- lems." Mr. Humphrey asked broadcasters to provide a forum for Americans to "ven- tilate" more of their public grievances through discussion of "constructive al- ternatives." He added: "A strong peo- NAB's Wasilewski ple and a strong nation can afford to open up its Pandora's box of troubles Mr. Wasilewski, interrupted six times NAB's objective on this issue is to and look at it and try to do something by applause as he addressed the con- "assure that the role of CATV is con- about it." vention's management conference lun- fined to the extension -not the replace - "Lift your voices for tolerance and cheon on Monday, named limitations ment-of free broadcasting," he as- understanding. Lift your voices for on radio -TV access to legislative and serted. While broadcasters may differ freedom and help heal the wounds that court proceedings, the equal -time law over methods, he said, they should not today are running with blood and in- on political broadcasts and government -and basically do not-disagree with fection. You can help knowledge tri- intrusion in programing among the that goal. umph over ignorance, reason over emo- "shackles" to be resisted and removed. "Some would spy that we at NAB tion. And you have this responsibility Sensible Approach Stressed "At the should never become involved in the because in your hands is the molding same time," he added, "let me state field, because there is diversity of opin- of public opinion." that we must be reasonable men. We ion within broadcasting." he continued. President Johnson had been invited to should be willing to sit down in friend- "If that were the criterion, the NAB address the convention, but he declined. liness and negotiate solutions to prob- would never become involved in any

BROADCASTING, March 29, 1965 77 major issue. responsibly in the absence of rules." employes -no matter how able -of any "On an issue such as this -which But in such "highpoints of achieve- government agency...." could have far- reaching consequences ment" as the Kennedy -Nixon debates His next passage brought another not only for television but also for radio and the coverage of President Kennedy's burst from the audience: broadcasters -we would be delinquent assassination, the civil rights movement, "The job of the FCC is to act as a in our responsibility as your represent- space launchings and the 1964 elec- referee, to see that the game is played atives if we did not at least try to find tions, he noted, radio and TV operated according to the rules. It has no busi- a solution. without government restrictions -"and ness trying to play the game itself." "While everyone in the industry is in their absence, broadcasters did a Nobody "fears that a tyrannical gov- not entirely in agreement on every superb job. ernment will seize the American broad- point, we are gradually developing an "Let those who distrust the broad- casting system," Mr. Wasilewski said. industry position which we believe will caster's fairness or sense of responsi- "Nothing could be further from the serve the best interests of the public." bility take note of the correlation be- background or the intentions of the Right to Access The first round of tween broadcasting's finest achievements public- spirited men who serve and have applause came when the new NAB presi- and the lack of restrictions imposed." served on the FCC. dent told his audience that the actions Reliance on Radio -TV Mr. Wasilew- "But," he continued, "oppression does of courts and legislative bodies "are the ski noted that "broadcasting today is not always appear in the form of a man rightful concern of the entire American the dominant source of news for the in uniform. More often it comes clothed public, and broadcasters should have American people," and added: "If there as a friend of freedom.... The lesson the right to use the most modern tech- are doubts about the job being done by to be learned is that freedom is never nical capabilities of the media in re- broadcasting in the field of news and secure. It is always under pressure porting them." public affairs, they are not held by the wherever it exists. . In the months He was cheered again when he re- American people. and years ahead we will have to main- viewed broadcasting's accomplishments . . Those who would place stric- tain constant vigilance against [its] ero- in covering events of national import- tures on broadcasting coverage of the sion." ance and declared: "We have earned news-its handling of public affairs, Mr. Wasilewski, elevated to the NAB that right [of equal access] on the basis politics and controversial issues -should presidency last January (BROADCASTING, of solid performance." be aware that they are tampering with Feb. 1), was introduced by NAB Chair- Limitations on broadcasting's journal- the American people's number one man Willard Schroeder, WOOD -AM -TV istic rights, Mr. Wasilewski said, origi- source of information. Grand Rapids, as the unanimous choice nate in "a lack of trust in broadcasting "Those who framed the Constitution of the board, nominated and elected -a fear that the powerful broadcasting undoubtedly knew that the free press in after a "lengthy and thorough" search, media would be unfair or would act ir- America would not always be fair and and about whose selection "not a single responsible-yet they granted it unfet- complaint" has been received. Mr. Advertisement tered charter because they were con- Wasilewski succeeded LeRoy Collins vinced that to be free it must be totally (BROADCASTING, June 29, 1964). free." Invite Counsel At the outset of his Mr. Wasilewski was applauded again speech Mr. Wasilewski acknowledged when he said that "public interest" that, although elected president, "I am should "not be merely whatever four well aware that real leadership cannot members of the FCC, at any given be bestowed -it can only be earned." moment, say it is." He told the broadcasters that "I must There was another round of hand - rely upon -and I need -your advice clapping when he added: and counsel if I am to serve as a cat- "The imposition of this rule or that alyst for the formation of opinion which regulation, relying for justification on a will lead to action on your behalf." casual reference to the public interest He said broadcasting has come "a and the attitude that the broadcaster very long way in a very short time "; can lay his license on the line and fight that "in acceptance by our audience, it in court if he really believes it wrong, respect in government and affluence in is not, in my judgment, responsible gov- business operations we have climbed ernment." upward each year "; that "the quality Loevinger Quoted Government's and variety of our service to the public SCENE FROM "THE DEADLY proper role, he said, could hardly be has developed steadily "; that the radio DECOY" a full length feature refined more concisely than in Corn - and TV codes are stronger and that motion picture starring France's missioner Lee Loevinger's statement "broadcaster support for the NAB, par- answer to James Bond, Roger that "the function of law is to proscribe ticularly at the grassroots level, has bad conduct made it a healthy organization Hanin, the single deterrent to a rather than to prescribe capable gigantic international plot. The good conduct." of effectively carrying out its duties." cross in the scope sight of a More applause followed when he in- "For my part," he said, "you may be highpowered automatic rifle sisted that broadcasters are in the best sure that I will do my very best to live position to determine could doom a nation. It's just what the public up to the high standards established wants one of eleven great action films to see and hear on TV and radio: by my predecessors and the high goals offered for first run showing on "Ownership is diversified among thou- set by this industry itself. I pledge to television in "The Super -Spy sands of businesses and literally millions you my unlimited effort and total com- Action Group." All the suspense, of Americans. There is just no question mitment to the job of serving a great romance, adventure and drama that broadcasters represent a much industry whose influence -in the sober- your viewers can stand. Four broader base, are much closer to the ing words of the Reverend Billy Graham Star Distribution Corp. people they serve, are much better at our convention last year-'is greater equipped to determine -and respond to even than that of the church on the -the wishes of the people than are the lives of the American people'."

78 (PROGRAMING) BROADCASTING, March 29, 1965 ...an apt description of the radio and tele- Among the radio highlights: Paul Newman, vision materials we've prepared for our April Joanne Woodward, Louis Armstrong, Robert Cancer Crusade. Goulet and others. Among the featured personalities in 10, A hot line, you will agree. And these are 20, 30, 60- second TV spots: Gregory Peck, only some of the top -notch free television Helen Hayes, Donna Reed, Mrs. Lyndon and radio materials the Society has prepared Johnson, Bob Hope. Also animated spots for its Crusade. Please use them -to fight from the studios of Hanna -Barbera Produc- cancer -to save lives. tions, Mazin & Wyckoff, and Pintoff Produc- Contact the American Cancer Society Unit tions. And, of course, slides. Plus live copy in your city for further information about for both radio and television. these materials, or write to american cancer society 219 East 42nd Street, New York, N.Y. 10017

BROADCASTING, March 29, 1965 79 Henry's tripartite plan for TV Chairman notes improvement, but very few,

sets FCC goals of more aid to ETV, increasing commercial competition, minimizing of `abuses'

FCC Chairman E. William Henry cial practices, he said, remain "the No. many respects a prisoner of its own vir- has pledged the commission to what he 1 source of viewer displeasure." Local- tues." foresees as a long, grueling task of open- ly produced programing constitutes Chairman Henry said the commission ing television to as many diverse ideas "only 13% of the broadcast day," most is responsible for the basic use to which as possible. The aim, he indicated, is of it news, weather and sports, he said. the spectrum space it allocates is put. to create a climate that will permit "The rest of the time" stations "throw And while it was not created to be au- greenery to bloom where he feels his the network switch, or open a syndi- tocratic in dealing with broadcasters, he predecessor's "wasteland" still exists. cated film package as they would a can said, the commission does have the job The chairman said the campaign con- of beans." of fostering "conditions which allow the sists of three major efforts, each of Chairman Henry indicated that the forces of creativity in American broad- them already begun: commission could neither abide com- casting, and in American life, the freest To promote the development of placency about this situation or take access to the airwaves, the best chance noncommercial educational broadcasting dramatic action to remedy it. To those for full expression. " He said all of his outlets and sources. who would express indifference to colleagues agree on those points. To stimulate competition in com- the lack of change, he said: "This great Working Consensus In carrying out mercial television. In this connection and vital industry is not yet ready to its function, the chairman said, the com- he referred briefly to the commission's sink into corpulent and complacent mid- mission has "developed a working pro- proposed rule to limit network control dle age, slapping peevishly at critics as if gram that has the support of a working over programing sources, as well as to they were so many annoying flies. The consensus. The consensus shifts from an impending rulemaking effort to 'wasteland' charge clings ... because it issue to issue," he said, but the aim of tighten up multiple ownership rules. met a deep response in substantial seg- the program "is not to force anyone To regulate broadcasters fairly and ments of the American public as well to watch any program or program type, firmly to "minimize abuses" and to as in your own industry." but to make room in television for as "maximize standards of responsible To those who agreed with Mr. many diverse ideas as possible." practice." Minow's assessment and wonder why In outlining the program of educa- Chairman Henry laid out the program tion, competition and regulation, he in a luncheon speech Tuesday (March noted that he has often spoken of the 23) before the National Association of need for aiding noncommercial televi- Broadcasters convention in Washington. sion. He told his audience of cothwier- The address was significant in that it dial broadcasters that their stake in ETV represented an effort to bring into a is their "stake in television itself." coherent, whole program many of the The commercial medium, he said, is views on regulation he has expressed limited in the amount of cultural pro- before. graming it can do. "The medium needs He recalled that former Chairman a place where it can stretch and grow," Newton N. Minow, at the last NAB con- he said, adding, "Today's contrast be- vention in Washington, in 1961, had tween the penury of educational televi- described broadcasting as a "vast waste - sion and the affluence of commercial land"-a phrase that stuck, Chairman television is a reflection upon the me- Henry said, because of "the truth that dium and the country as a whole...." lay at its center." If commercial television is to do more, Then, steering clear of judgments as he said, it must be competitive, with to whether programing was "good or more outlets and individuals engaged bad," Chairman Henry reviewed the in it to serve a wider array of human as various categories of programing and well as advertising needs. This is the found television had changed little in commission's motive, he said, in pro- four years. The review revealed a moting UHF television. "In this area," "mixed bag, with some changes for the he added, "our working consensus has better-some for the worse." Chairman Henry stuck to its guns, and as a result UHF Improvement in News He noted is on the road toward being a truly com- that hard news programs had increased there has been no change, he said: petitive service." considerably, public affairs less so, that "Wastelands are not easily reclaimed. The commission is also concerned network public service efforts had de- ... The basic problems of this industry with increased competition, he said, clined. Overall, he found entertainment do not stem from the willful actions of when it seeks "to place control over the changed "very little," although he ob- those few broadcasters intent on ignor- production of programs in additional served "some signs of growing maturity" ing the public interest in the pursuit of hands-and when [it tries] to halt the mixed with the "stream of amusement their own. They are more closely re- trend toward more television stations and relaxation." Broadcasters' commer- lated to the system itself -which is in falling into fewer hands." He said the

80 (THE MEDIA) BROADCASTING, March 29, 1965 same reason lay behind the commis- broadcasters in the audience had not a tween Mr. Porter and Mr. Jennes over sion's actions to abolish option time and single and substantial comment or ques- CATV. Noting that Mr. Jennes had other practices that "keep network affi- tion for the panel. called for FCC regulation of CATV liates from exercising a free judgment Three out of the four panelists agreed in its competition with local TV, Mr. between network and nonnetwork pro- that government regulation of broad- Porter observed that the broadcasting graming." casting should be limited to such mat- license "is not a sacred, protected fran- But competition didn't prevent abuses ters as technical standards and frequency chise." in the past, such as rigged quiz and allocations. Control over content, they Mr. Jennes said the question wasn't payo a, he said. Therefore, he added, said should be barred. whether there should be competition the commission must continue to en- Taking this view were C. Wrede but what kind. He said CATV's don't force its rules vigorously. He said Petersmeyer, president of Corinthian pay for the programs they relay into a broadcasters should not forget that they Broadcasting Corp., New York; Rich- local area. Furthermore, he said, he ad- must keep their promises to the commis- ard D. Smiley, president of xxxL Boze- vocates CATV regulation not in order sion, that they can lose their licenses if man, Mont., and Ernest W. Jennes, a to help broadcasters but to maintain they rig a contest or lie to the commis- Washington communications attorney. the present system of television, which sion. Mr. Jennes, who represents the Associa- is free and geared to local needs. He said the effects of the program tion for Maximum Service Telecasters, A Look Back Mr. Porter described would not be felt immediately. "They specifically included regulation of CATV the commission's proposed rule limiting are gritty, demanding tasks requiring in the responsibility that he felt the network control over programing as an continuous effort, he said, adding, "such commission had for administering allo- apparent manifestation of the "cyclical effort, I assure you, will be made." cations regulations. AMST has called theory of regulation." He recalled that But in the meantime, he called on his for FCC regulation of all CATV's, (see several years ago the networks were audience of broadcasters to use their page 82). criticized for not having sufficient con- "unique ability" to promote the cultural Porter Dissents The panelist who trol over the programs they carried. life of the country. He conceded that took a broader view of the FCC's reg- He said the rule -designed to break "most people prefer baseball to ballet," ulatory function was Paul Porter, an- the networks' hold over programing but he noted recent cultural TV pro- other communications attorney, who sources -would probably be tested in the grams had drawn substantial audiences was chairman of the FCC from 1944 to courts if adopted in anything like its -15 million had seen NBC's The 1946. He had no definite idea of where present form. The proposal would limit Louvre, 15 million ABC's Leonardo da government regulation should stop -"it networks to ownership of 50% of their Vinci and 16 million CBS's Young Peo- should stop at the right place," he said prime -time programs (see page 60). ples Concert conducted by Leonard -but he suggested that broadcasters not Mr. Porter, in another area of discus- Bernstein. regard the FCC "as your natural ene- sion, struck a jarring note for broad- Such audiences may be "small fry in my." casters when he said the camera and Nielsen's large skillet," he said, "but the "We have a good system," he added. microphone should be barred from the ratings yardstick does not measure their "The FCC looks at you. Congress and court room. Radio and television are importance in the life of a broad based the courts look at the FCC, and you "so much more powerful than the print cultural community." look at Congress." media," he said, "that some injustice At one point, noting the lack of re- can be done" to persons on trial. "The sponse from the audience, Mr. Porter purpose of a trial is not for public ex- said the broadcasters "don't seem to be hibition," he said. Contented or for limiting regulation." He said broad- He didn't say whether he thought casters were more outspoken in his day broadcasters should be given free access at the FCC. to the floors and committee hearings of resigned? Mark Evans, vice president of Metro- Congress with microphone and camera. media Inc., was moderator for the panel, But he said they would probably lose Audience at regulation and John F. Dille Jr., of the Commu- rating points if they were given such nicana Group, 1965 convention co- access and used it. panel adds little of chairman, presided. Mr. Smiley, however, who is a mem- Mr. Petersmeyer, in leading off the ber of the Montana state legislature, significance to talk discussion, said the commission has a roused the audience to a burst of ap- proper function in dealing with the allo- plause when he declared that electronic cation of frequencies and the selection of coverage of legislatures would be of Judging from the reaction of several applicants for them, but that its duties great help in educating the public. hundred broadcasters attending one of should stop there. Wrong Approach Mr. Petersmeyer, the panel discussions at the National Questions involving overcommerciali - whose group owns five TV stations, sug- Association of Broadcasters convention zation, fairness and equal time in politi- gested that the commission's interim in Washington last week, the FCC's li- cal discussions, balanced programing - policy of virtually barring the sale of censees are a contented -or resigned- these should be left to the pressures of VHF stations in the top 50 markets to lot. the market place, he said. He added anyone already owning a VHF in those The panel subject was "Where does that he doubted whether programing markets misses the mark. He noted government regulation stop ?" and com- would differ greatly from what it is now that the commission is concerned about ments from the floor, in the ornate if it were left solely to the pressures of the question of undue concentration of Regency Ballroom of the Shoreham competition. control. But the issue is not the number hotel, were invited. But although the Mr. Porter, however, said that, "come of stations a company owns, he said, but topics covered such controversial items what may," there would always be a the number of stations that are compet- as Section 315, the FCC's just- issued government agency setting standards of ing in a given market. proposal to limit network control over responsibility for broadcasters. This Mr. Jennes said that competition programing, community antenna televi- function cannot be "abdicated to the among broadcasters is enhanced by "a sion, the freeze on major- market VHF - market place," he said. substantial mix of multiplex owners." station sales and broadcaster access to The question of competition cante up He said there is "plenty of room for courts and legislative proceedings, the in another connection, in a colloquy be- single- station and multiple owners."

BROAOCP.STINB, March 29, 1965 81 The board of directors, officers, staff and legal counsel of Forth Worth, and Graydon Powers Jr., AMST, Washington. the Association of Maximum Service Telecasters include: Back row (l -r): John H. DeWitt Jr., WSM -TV Nashville; seated (l -r): John S. Hayes, Post -Newsweek Stations, Harold C. Stuart, KV00 -TV Tulsa, Okla.; Orrin W. Towner, Washington; Roger W. Clipp, Triangle Stations, Philadel- WHAS -TV Louisville, Ky.; Joseph Epperson, Scripps -How- phia; Harold Essex, WSJS -TV Winston -Salem, N. C.; Jack ard Broadcasting, Cleveland; Howard Head, A. D. Ring & Harris, KPRC -TV Houston; Charles H. Crutchfield, WBTV Associates, Washington; Arch L. Madsen, KSL -TV Salt (TV) Charlotte, N. C., and Lester W. Lindow, AMST, Wash- Lake City; William B. Quarton, WMT -TV Cedar Rapids, ington. Middle row: (l -r): Abe Herman, WBAP -TV Fort Iowa; Ernest S. Jennes, Covington & Burling, Washington, Worth -Dallas; Edgar Czarra, Covington & Burling, Wash- and C. Wrede Petersmeyer, Corinthian Stations, New York. ington; A. Louis Read, WDSU -TV New Orleans; Tony Absent when picture was taken: Harold Grams, KSD-TV Provost, Hearst Broadcasting, New York; Carter M. Par- St. Louis; Harold Hough, WBAP -TV Fort Worth -Dallas; ham, WDEF-TV Chattanooga; C. Howard Lane, KOIN -TV Ward L. Quaal, WGN -TV Chicago, and Lawrence H. Rogers Portland, Ore.; James M. Moroney Jr., WFAA -TV Dallas- II, Taft Broadcasting Co., Cincinnati.

(BROADCASTING, Feb. 8). A petition for rulemaking backing up the statement Some breaks in the was filed with the commission three weeks ago (BROADCASTING, March 15). The membership vote on the resolu- tion came after AMST President Jack anti -CATV front Harris, general manager of KPRC -TV Houston, Tex., and Ernest W. Jennes, AMST general counsel, warned that AMST membership votes to support hard line, what they called "CATV unlimited" is a threat to free television. CATV Will Hurt Mr. Harris said but then dissent and second thoughts crop up that anyone claiming CATV, in its pres- ent rate of development, "is not going to hurt local television broadcasting is Contention within the Association of had read to the board in private, criti- either kidding himself or kidding me." Maximum Service Telecasters over pol- cizing its action as "precipitous and ill - He added that the association filed its icy on community antenna television founded." Mr. Clipp, a member of the petition on CATV with the commission broke out into the open at the National board, said its action also runs counter only after it appeared NAB Association of Broadcasters convention to the interests of AMST members en- that the and the National Community in Washington, last week. gaged in CATV. Television Association were not going to reach The first solid evidence was a public Later in the week it was learned that "any quick and easy compromise" in statement by Triangle Publications Inc. AMST members representing a number their effort to draft criticizing the association's CATV pol- of other stations planned to file sepa- proposed CATV legislation both icy. But opposition representing other rate statements with the FCC opposing groups could support. substantial interests among the associa- the association's CATV position. The Mr. Jennes cited reports that CATV tion's 161 stations is expected to be dissidents were said to include Triangle, operators are planning to import pro- expressed within the next few weeks. Newhouse Broadcasting, Cox Broad- graming from 12 to 20 distant stations Some 250 representatives of AMST casting, and Broadcasting Co. of the into their communities and said that stations, meeting during the convention, South, all group- station owners, in ad- "almost all cities -large and small - adopted without dissent a resolution en- dition to Triangle. All four are opera- will be wired for CATV." dorsing the actions of their officers and tors of CATV systems. Commenting on the action of mem- directors during the past year- specifi- The AMST board, at a meeting in bers Lester W. Lindow, executive di- cally including efforts to seek stiff CATV New Orleans last month, approved a rector of AMST, said: "Obviously, in- regulation. statement urging the FCC to regulate dividual members of AMST have every But Roger W. Clipp, on behalf of all CATV's and to adopt rules that right to express their own opinions Triangle, later issued a statement he would contain CATV as a fill -in service when they differ from the views of the

82 (THE MEDIA) BROADCASTING, March 29, 1965 great majority of our members on a television in major markets where the particular subject. What is significant public is served by three stations. Dr. Big topic for is not that individual members of Seiden feels that CATV was developed AMST may have different views on to serve the public's desire for service some aspects of CATV-this would from each of the three networks. In small markets certainly be expected in a controversial his view, programing is the large- market field which is developing rapidly. The independent's major problem. significant thing is that so few hold any Records Speak Mr. Jennes said that Anello calls CATV differing views. "entrepreneurs with rather good track "Among the 21 leading telecasters records are prepared to put their money problems perplexing, on the AMST Board," Mr. Lindow con- on the line -and a very large amount of tinued, "20 support the association's pol- money too -that they can make CATV discusses nondunlication icy of seeking reasonable FCC regula- go in markets which already have three tion to assure the or more commercial television orderly development services." Community antenna television took of CATV in the public - He also said that "CATV unlimited" interest end command of the secondary markets to preserve long- would weaken independent the standing national stations' television session Sunday (March 21), goal looking toward development ability to pay substantial sums for ex- of at the outset of the National Associa- more and more clusive rights to high quality local television stations. programs tion of Broadcasters At in convention in our annual membership meeting on their own markets. He noted that Washington. Sunday, March 21, with a record mem- CATV's can pick up the same programs bership in attendance, this policy was from distant stations and relay them Four panelists explored ways to im- prove discussed at considerable length. It was into the local station's market. national sales, suggested tech- endorsed without expressed dissent." He questioned the value of Dr. Sei- niques for using manpower more effici- ently, stressed the importance of local Mr. Clipp, in his statement, den's chief recommendation -the use of said production facilities and reviewed "vital parts" of the AMST petition translators by stations in one- and two - some "are of the major equipment and other premised upon a rejection station markets to enlarge their service and repudia- needs of secondary -markets tion of the basic areas to a size capable of supporting TV sta- principle of free play tions. in the market place which has made our three stations. Mr. Jennes said adoption industry great and which has enabled of the recommendation requires "a gam- But every question in the extended question- us to give the people many and varied ble" that Dr. Seiden is right in assum- and-answer period afterward services." ing that CATV's threat is to television centered on CATV. Not Helping Members "Nor has in areas that do not receive the pro- The fifth panelist, Douglas A. Anello, the action taken by our association graming of the three networks. NAB general counsel, had called CATV served the interests of its own members" Mr. Lindow reviewed a variety of "the most serious, confusing and per- he said. "Many of us are engaged in the other issues confronting the association. plexing problem facing broadcasters to- He warned operation of CATV systems as well as that antenna farm proposals day." The "only real answer," he said, television broadcast stations." He indi- under consideration by the FCC and may be that "there is no real answer." cated that Triangle may file a petition Federal Aviation Agency threaten ade- He predicted that "the complete with the commission opposing AMST's. quate UHF development, handicap edu- complexion" of broadcasting may be cational television and "as a practical He said members have the "right" to go changed in the next 10 to 20 years as on record in opposition to the group. matter," give the FAA "enormous a result of CATV. power" over the location and height of FCC Report Expected Shortly Mr. Mr. Clipp was the only member of television towers. the AMST Anello predicted that within two or board present at the New Elections In other matters, the Orleans three weeks the FCC would make meeting who did not endorse AMST membership reelected Mr. Har- the association's public a series of documents dealing policy statement at ris president. The board of directors, its that time. He abstained. He had urged with various parts of the CATV issue, executive committee and technical com- claiming without success that the statement be jurisdiction over all CATV mittee were also reelected. but inviting industry comment. submitted to the AMST membership The association also announced it He thought FCC would delay before a vote by the board. Triangle, has retained Newmyer Associates Inc., final action, however, to give Congress a which owns six television stations, has of Washington, D. C., as public rela- chance to pass CATV legislation become increasingly active in CATV. tions counsel. -a It operates a system in Binghamton, chance that he rated as zero for this N. Y., and is seeking CATV franchises year, because of the shortage of time in nine southeast Pennsylvania commu- R.I. CATV action questioned and the complexity of the issue. nities, as well as in Philadelphia. He reviewed NAB's position favoring Mr. Jennes, in stressing what he saw Superior court of Rhode Island will a system of priorities and said that as CATV's threat to free television, hear argument April 13 in a suit by while the feeling was by no means criticized several facets of the CATV the Outlet Co. (WJAR-AM -TV Providence, unanimous there was widespread agree- study done for the FCC by Dr. Martin R. I.) against Bristol, R. I., town coun- ment that local stations should be pro- H. Seiden, an economic consultant cil. Town council was preparing to is- tected against duplication of its pro- (BROADCASTING, March 8). He criti- sue a community antenna franchise to graming on CATV for 15 days before cized the methodology Dr. Seiden used Vision Cable of Rhode Island (man- and after local- station showing. in concluding that CATV's have not yet aged by George L. Sisson Jr.) without Mr. Anello told the group that "leap- had a substantial impact on small mar- taking action on similar application by frogging" -the importation of distant ket television stations. (However, Mr. Outlet Co. Outlet Co. secured tempo- signals by CATV-should be limited to Jennes noted that Dr. Seiden had held rary injunction last month, on the cases where the CATV operator could that the impact would be disastrous ground that the Bristol council cannot show the commission that leapfrogging once advertisers became aware of the grant one application without consider- would serve the public interest. But he extent of cable company's penetration.) ing others. Also applying for the Bristol doubted that the FCC would take any Mr. Jennes also disputed Dr. Seiden's franchise is WPRO- AM -FM -TV Provi- immediate action on this question or assertion that CATV poses no threat to dence. on the origination of programs by

BROADCASTING, March 29, 1965 83 CATV, on the ground that the com- dolling, which brought out some of mission was "still studying" these Back for a day these views, also dealt at some length issues. with CATV's complicating influence Absolutely no Origination CATV Surprise guest at last Wednes- on ratings research. origination own programing, of its he day's management conference Some broadcasters suggested that maintained, should be banned so com- luncheon of the NAB convention CATV operators, for their own reasons, pletely even -delay trans- that not tape was the man who had presided sometimes inflate or deflate the figures missions would be allowed. "If the over the four preceding conven- on how many subscribers they have, people CATV want to go into pay TV, tions, LeRoy Collins. Seated at and proposed that the operators be re- more power to them," he "But let said. the head table, he drew a round quired to submit sworn figures to the them with their do it own programs, of applause when introduced with FCC at least once a year. not with broadcasters." the other dignitaries. Governor This, they reasoned, would give audi- He noted that the question of Collins was NAB president from ence researchers better information on CATV operators' right to pick up copy- January 1961 until he resigned which to construct samples having a righted program and music material last August to become federal proper balance between broadcast without permission is pending in court. conciliator on civil rights. homes and CATV homes. But he said it was his own view - One broadcaster also proposed and that he thought the courts would that NAB a campaign hold -that CATV does "perform for undertake to acquaint local profit" and should pay copyright fees casters the means of competing with governments with the threat that CATV imposes broadcasters, just as broadcasters do. CATV by limiting translator operations, to so they will be CATV, he maintained, "should not but noted that the commission recently aware of the dangers when passing on CATV continue to live off somebody else's had moved to authorize limited trans- applications. Mr. property." lator use of unoccupied channels. This, Anello said NAB would be glad to The likelihood of FCC action to bar he said, is not apt to help stations in make its information available to NAB common ownership of CATV and sta- the East, where the supply of unoc- members for use with local govern- ments, tions in the same community was also cupied channels is practically non- but that working directly with local foreseen, although Mr. Anello said he existent, but should help in the West. authorities would be too big a job thought FCC ought to encourage this Mr. Anello cautioned that CATV for the NAB itself to undertake. sort of station -CATV operation, which can pose a serious problem for radio In the opening panel presentations would make CATV subsidiary to broad- as well as for TV: "One TV channel," Ray V. Eppel, KORN -TV Mitchell, S. D., casting. he noted, "can bring in an awful lot of reviewed his station's expansion of He said that "for some strange radio." local production facilities and said that reason" FCC for years denied broad- Ratings Confusion Audience ques while the investment "probably has not increased the billings so that it could Advertisement Advertisemen all be paid for in a short length of time," he was convinced that "what we have done on the air has improved the image" of the station "and in the long run it will prove to be a wise invest- ment." Willie Harris Jr., KGBT -TV Harlingen, Tex., stressed the values of market and audience research, teamwork between the station and its national sales rep- resentative, and follow-up calls on the local distributors, brokers and retail representatives of national accounts in building national spot sales. "National sales can be a growing source of revenue in secondary markets -if we work at it," he asserted. James W. Higgins, WCNY -TV Carth- age- Watertown, N. Y., who said his station had doubled its operating hours and its business while adding only three employees since 1955 (53 employees in AM and TV then, 56 now), stressed efficient and imaginative use of man- power to get the job done and also to reduce overtime. He said that "a stenographer or copy- writer or traffic manager who is worth $85 a week usually is more valuable SECRET AGENT 3S3 keeps a step ahead of his pursuers in the feature than two girls each earning $50 a motion picture, "SPECIAL AGENT 3S3- PASSPORT TO HELL" now of- week "; that they should have modem fered for first run showing on television. The fast -paced action, filled with office machines and be given "every bit intrigue, beautiful women, sports cars and luxury yachts is set in Rome, of responsibility they can handle." His Beirut, Vienna and Berlin. The movie is just one of eleven post '62 films station, he said, "requires a full -dress presented in "The Super-Spy Action Group." Four Star Distribution Corp. review of any suggestion to add a person to thé staff." Charles H. Kinsley Jr., KHSL -TV

84 (THE MEDIA) BROADCASTING, March 29, 1965 Chico, Calif., reviewed some of the ing on "Integration and Little Rock" "needs" of secondary-market stations. and is reported as having made state- Among them: an 8mm 60 -frame pro- ments about the racial situation both THE jector, a light -weight portable camera on the air and off. that works at low light levels, a better Roger S. Davison, vice president of supply of qualified maintenance tech- the LAB, said at the NAB convention nicians, and more advanced machine that they were opposed to "any attempt LONE RANGER traffic bookkeeping equipment. to silence through coercion and intimi- "Equipment," he said, "seems to be dation, any radio or TV station in the designed with major markets in mind legitimate expression of its views." He and major- market prices to go with it." added: "We are not concerned about the question of integration versus seg- Still regation. We are concerned about law Radio's resurgence and order and more importantly the America's Favorite right of free speech." documented by Howell John L. Vath, LAB president, said Radio Series last Monday the weox transmitter has been a rebirth "There genuine in building was fired on six times by un- the grass-roots radio operation" in the known persons using a high -power Rex Howell, past year, according to rifle. The engineer was on duty in the NOW chairman of the National Association building at the time. On Tuesday the of Broadcasters' Radio Board. Ad- engineer resigned. dressing a Tuesday morning session of Mr. Davison told NAB that they are AVAILABLE the Radio Management Conference of not seeking a formal resolution or the NAB convention in Washington, funds from NAB, but rather wanted it conracr Mr. Howell cited several areas in which to know that the LAB members chose to he believed progress had been made. work out the problem from within SPECIAL RECORDINGS, INC. Among them: 365 new radio station Louisiana. He added that enough LAB added 3020 E. Grand Blvd. members to NAB's dues paying members have indicated support to the list; close work by association's ra- the station to keep it on the air and invited Detroit, Michigan 48202 dio department with its legal and gov- others to give their support. ernment affairs department "to find Mr. Vath stated that LAB intends to new ways to work with the government call aid the station with funds and personnel and to help provide information which as long as it is necessary to keep it on 313 -873 -4655 will help lawmakers understand our the air. The funds will come from why freedom of radio . will help our .. LAB members with out -of -state sup creative minds build a more professional port to be put in a special fund, the and better service for the public." LAB president added. Mr. Blumberg is Mr. Howell reported that NAB is in not a member of the organization. interest" in the midst of an "accelerated The Bogalusa broadcaster has urged the activities of state broadcaster asso- Louisiana Governor John J. McKeithen ciations. "The addition of the state as- to come to that city and investigate liaison has pro- sociation department the situation. vided another step in the direction of getting closer to the grass roots of the radio industry," he added. Metromedia acquires Mr. Howell announced several sur- veys planned for the coming year. The Washington magazine financial and wage surveys of radio sta- tions will be broken down into various Metromedia Inc., New York, last types of stations, "to provide more week moved into the publishing field meaningful information." A study of for the first time with the purchase of the personnel turnover in radio is now Diplomat Publishing Co., Washington, being tabulated, and a "comprehensive for 6,000 shares of Metromedia com- file of arbitration cases" will be com- mon stock, or approximately $244,000. piled. The acquired company publishes Diplomat magazine (circulation, 50,- Louisiana broadcasters 000) described as a "prestige publica- A RUST CRAFT STATION tion reflecting the social life in the dip- come to aid of WBOX lomatic capitals of the world." Metromedia, a multi-station owner, The Louisiana Association of Broad- will operate the company under the casters last week began to rally to the name Diplomat Publications Inc. as a support of a broadcaster who is reported wholly owned subsidiary. as being forced off the air because of his Roy St. Lewis, president of Diplomat prointegrationist views. Publishing, will continue as publisher Ralph Blumberg, owner of wsox of the magazine. BROADCASTING distributes more Bogalusa, La., said he lost 95% of his The purchase of Diplomat was com- PAID circulation annually than sponsors as the result of intimidating pleted Wednesday (March 24). On that the combined total of all other day Metromedia stock closed at 40% phone calls to the advertisers by a publications in its field. "minority group" who opposed his giving the 6,000 share transaction a mar- views. The owner had attended a meet- ket value of $243,750.

BROADCASTING, March 29, 1965 85 S1ivarr- the biggest blast since the Frisco quake. first run.

The sounds emanating from Screen listening became a bore, viewing was Gems were mellow and swinging. If always a pleasure. The play pens on the Potomac The social schedule at the National Jack Benny, George Burns, Roberta Association of Broadcasters' conven- Peters and speeches, for the convention, tion last week was at least as taxing as government figures and friends, given the business agenda. The formal enter- by the Broadcast Pioneers the night of tainments included a reception and buf- March 23, and smaller cocktail parties, fet fcr affiliates, government figures and buffets and dinners for special groups friends given by ABC -TV the night of too numerous to mention. March 20; a reception, dinner and show For delegates whose stamina survived for affiliates, government figures and the organized events, the opportunities friends given by CBS-TV the night of to achieve exhaustion by impromtu March 21; a reception for the whole means were ample. Hospitality suites convention, government figures and welcomed delegates in hotels all over At ABC Films hostesses made broad- friends given by the NAB the evening Washington with attractions that in- casters feel right at home. of March 23; a dinner, followed by cluded those pictured on these pages.

phia, who was re- elected NAFMB audience the FCC is "keenly aware" of FM horizon is board chairman (see page 108), told FM's promises for "dependable, good the 200 delegates that "there is a gener- listening and that we are eager to en- al improvement in FM radio industry tertain suggestions and petitions for pictured aglow income with all influencing factors rulemaking which could bring further strongly positive in the years ahead." improvements." This same view was expressed at a Mr. Lee reported that 350 stations NAFMB sets out to double panel session on national business by now use multiplex stereo with "more to two station representatives. come." There are now 75 stations using membership; billings An Encouraging Word Addressing circular polarization, he noted, and the association's Saturday luncheon, there were none just a year and a half expected to rise in `65 Commissioner Robert E. Lee said it ago. was the NAFMB's comments which Bureaucratic Brilliance Commis- gave the FCC the "support it needed to sioner Lee held out a hope to the Mixed in with cheery comments take the bold step that was long over- broadcasters that they might once from the FCC, an admittedly "hazy" due -that of requiring limited divorce- again find FM tuners being put on view of FM from Madison Avenue, ment of AM and FM programing." television sets. He recalled this bad and differences of opinion over the He charged that 100% duplication of been the practice until the "govern- best way to sell FM, the National As- commonly owned AM's and FM's in ment got the bright idea of taxing sociation of FM Broadcasters was told the same market permitted a "massive twice for such receivers -once because at its sixth annual convention that frequency waste" that the commission it was TV and again because it was there is a move underway to double could not allow to continue. A similar radio." However, he looked at the the membership and find ways to raise view was expressed at a Sunday FM promised removal of the 10% excise funds so that the New York office can session of the NAB by Commissioner tax on TV sets as the possible key to be reopened with a paid staff (CLOSED Kenneth A. Cox (see page 88). returning the FM tuners to television. CIRCUIT, March 22). Commissioner Lee said there were The competitive factors of the TV in- Meeting in Washington, March 19- "some forebodings" that the separation dustry, he said, will probably bring this 21, the NAFMB learned that FM's fu- move would "further depress the quali- about. ture couldn't be brighter. And even ty of AM broadcasting, while quality William Beste, vice president and as- with the variety of intra- industry opin- programs would be continued on 'non- sociate media director of BBDO, New ions, this seemed to be the consensus. profit FM'." York, opened a Saturday session on Abe J. Voron, WQAL(FM) Philadel- The commissioner told his NAFMB "Where's the national business" with

86 (THE MEDIA) BROADCASTING, March 29, 1965 FCC Commissioners Hyde and Bart- ley sampled Desilu's hors d'oeuvres.

With this type of doorkeeper, Trans- Eating on the run produced no in- At Four Star the watusi, the frug, the Lux didn't need swinging doors. digestion at United Artists' oasis. Freddy, the swim were in.

results of an informal survey he had Frank Waldecker, vice president, La- the 50% duplication ruling goes into taken among media people at his agen- Brie Associates, New York. He said effect. Since "the FM -only road has to cy. This survey, he told the NAFMB, FM broadcasters would find their "fu- lead to doom," he urged that the indicated that the agency image of FM ture money" not on the "distant hori- NAFMB members "throw the word is, "at best, somewhat hazy." He sug- zon, but right here." Mr. Waldecker 'FM' away and talk quality radio." gested that FM might have better luck urged the NAFMB members to forget The need for numbers and a desire if it was sold as part of radio than as spot business and use tailor -made FM to gain a place in the regular Pulse a separate medium. programs on special networks and re- reports was expressed by Herb Groskin, Picking the "right way" to sell FM ceive rate -card prices. He cited the president of Herbert E. Groskin Inc. He actually became the theme of that ses- success LaBrie has had in setting up a reported that as of March 19, billing of sion as a group of station reps ex- program sponsored by Trans World his FM stations had already reached pressed several different theories on Airlines on 18 FM stations, and added 76% of last year's total. the successful approach. that he was preparing a program that Roger Coleman, president of Roger would start this fall on at least 25. A Puzzlement Mr. Beste said his Coleman Inc., said that 1965 sales informal study among media personnel However, he was very critical of a were running one -third ahead of 1964 showed that some are buying FM to slip -shod approach to the business of in his shop. He predicted that as FM reach the upper socio- economic group, broadcasting, which he indicated was continues to grow, it will split down but that they were "at a loss" to say too widespread. He urged the broad- the middle. There are FM's that want just what FM is. He noted that sales casters members to take FM seriously to be sold as AM's, he said, and there pressure from the medium was "mini- and make sure their staffs understood are FM's that will continue the type of mal," that it has increased in the past that it is a business not a game. restricted commercial policy of six few years, but it was still not as heavy To Each His Own Among the reps, spots per hour. But these latter stations, as other media. there were general expressions that with an image developed over years, When FM is separated from AM, business was improving, but there was will be able to raise their rates and the Mr. Beste said, most advertising people no clear -cut agreement on the best advertisers will be glad to pay it, he are "hard pressed" to note any differ- way to sell more FM. said. ence except technical. Agency people, Jack Masla of Jack Masla Co. said James Schulke, president of Quality he claimed, feel some AM's have the the FM broadcasters have to consoli- Media Inc., whose last appearance be- same type sound as most FM's. date, eliminate bickering and dissen- fore the NAFMB in 1964 was as its Another poke at the most common sion, and present a solid picture of the president, said the major effort for sta- method of selling FM was taken by audio medium before Oct. 15, when tions and reps has to be toward "the

BROADCASTING, March 29, 1965 B7 big consumer advertisers, for until they tation that "created excitement, but ing service. His words were a virtual are in FM, we won't break through." few orders." He said he found it was echo of sentiments expressed two days Will Dougherty of FM Group Sales more successful to have the informa- earlier by Commissioner Robert E. Lee said agencies had been slow in buying tion in a brochure and speak to pros- to the National Association of FM FM because the medium hasn't been pective clients individually, not to Broadcasters (see page 86). able to produce the numbers. He said several people from a firm at one time. The duplication rule, Commissioner selling FM is not so much where the A new approach to station promo- Cox said, would benefit the public as money is, as how to get the money. tion by Paul Reiser, art director, Tri- well as the broadcasters since it will Other events on the two - and -a -half angle Stations, Philadelphia. He said give the public more types of program- day NAFMB program included: prime requisites for using any form of ing in markets of more than 100,000 A talk by Les Giblin, president of graphic arts are: good taste, organized population where commonly owned Les Giblin Associates, who urged FM thought, inventiveness and basic art AM -FM stations will be restricted to salesmen to adopt another title. He sug- knowledge, which he translated as 50% duplication. gested they be known as "specialists, "basic common sense." Mr. Strouse called the rule a "mis- consultants, advisers or experts." He take" and said he didn't see how the told the NAFMB not to use the word NAFMB could have endorsed it since "sell" and to replace it with "help." it could be "the death knell of some A report by Harold Kassens, as- FM: it has stations." He said he felt the FCC sistant chief, FCC broadcast facilities "loves" FM stations, but "sometimes division, on an experimental test of the love of a government agency can satellite stereo transmission from a arrived be the kiss of death." Mohave Desert relay station to Relay He charged that the ruling comes "dangerously close to being censorship," II on Feb. 2. That's the view of A report on tests of FM modula- adding that although his stations dupli- tion monitors conducted by an NAB cate less than 50% , he "objects to the those attending how run engineering subcommittee with the government telling me to my FCC at WRAL -FM Raleigh, N. C. Vir- station." NAB's FM Day Citing the Washington area, where gil Duncan of WRAL -FM said the test showed variations in six monitors tested four FM stations would be affected by the new rule, Mr. Strouse said he was as compared to results seen in an FM, which for years has been de- FCC mobile unit. "dubious" that there will be enough scribed annually as coming into its own, new business to support these additional A report by Hank Slavick, WMC- shrugged off that mantle March 21, as program sources plus the existing sta- FM Memphis, on the legal battle KMLA panelists on the FM Day program at tions. As (FM) and Musicast Inc., both Los An- a result, he felt, "somebody's the National Association of Broadcast- going to get maimed or killed," and the geles, are engaged in against 15 manu- ers convention happily acknowledged facturers, indications are that the FM -only sta- distributors, installers and that FM is here now. However, there users of "illegal" multiplex receiving tions "will take it on the chin." was concern expressed over the FCC's Mr. Keller felt the separation of pro- equipment. He said the unauthorized new rule on AM -FM duplication, the pickup graming was a good thing and said of subcarrier background music manner in which the medium should has become common practice and the that FM is "no magic combination of proceed to improve its status and the letters, "FCC and Justice Department have it is up to the stations to pro- opinions of rating services on FM. gram contributed to this piracy by doing and produce results." nothing about it." The lone voice in complete support Mass, Class or Mass -Class? In a dis- of the duplication rule belonged to cussion of whether FM is a mass, class Reports by CHUM-FM Toronto, Commissioner Kenneth A. Cox, dis- or mass -class medium, the general feel- WPIX -FM New York and Mid-States cussing whether separate FM program- ing was that it is all three. Everett Dil- Broadcasters, East Lansing, Mich., on their approaches in making station pitches. Allen Slaight, general manager of CHUM -FM noted that when his station went on the air with a classical music format in September 1963 it was sold out Monday-Friday, 7 a.m.-11 p.m. for 52 weeks. He said the station had no track record to sell by and figured the best approach would be an emotional one; "it could be logical, but it had to be emotional." After a year, he said there were no ratings to speak of, but better than 50% of the sponsors re- Mandel Bentson Strouse Dillard Roslow newed. Lynn Christian, general manager of ing is beneficial to the public. His chief lard, WASH(FM) Washington, said FM WPIX -FM, said his pitch was to explain critic was Ben Strouse, WWDC -AM -FM needs "some realistic management why the New York Daily News, parent Washington and chairman of the NAB's thinking -clearer ideas of where we of the station, got into FM; what the FM Committee. The third panel mem- stand, where we want to go and what station philosophy is, and learn what ber was Oliver J. Keller wTAx -AM -FM to do about it." He said FM had passed the agency's accounts and problems are Springfield, Ill. through the "class" phase, is in the before facing the account executive. Commissioner Cox said the AM -FM "mass -class" era and is "closer than you Phillip Munson, vice president and duplication was "a luxury we can't af- think to the 'mass' and final stage." general manager of wAMM(FM) Flint, ford" since the frequencies are too The worst mistake a broadcaster can Mich., said he had used a slide presen- scarce to be used for the same program- make in this stage of FM development,

88 (THE MEDIA) BROADCASTING, March 29, 1965 Advertisenl en t Advertisement he charged, is to "slough off FM's pro- gram potentials by limiting it to only long -hair' music." FM offers far too many new programing opportunities to permit "this self- imposed restriction." As an AM -FM operator, he said the simple way to get two separate audi- ences is "run two stations instead of one, but don't compete with yourself." David Polinger, WTFM(FM) New York, said FM is now a class medium, but class no longer refers to "demo- graphic superiority." Now, he noted, the FM audience is an adult audience and said it was necessary for FM sta- tions to make agencies understand that whether they buy AM or FM, "they are buying radio," a type of radio that VIRNA LISI programs to a specific audience. Mr. Meehan, weas(FM) Philadel- ON THE RUN is luscious Virna phia, noted that results of Hooper sur- Lisi in a great feature motion veys in that city would indicate that picture "The Spy I Love." Virna FM is attaining a "mass" audience. He adds beauty to the suspense pointed to a recent survey that showed filled story of international five of the top 14 stations in the market intrigue. An atomic device is were FM's. captured and death rides a An FM Yardstick Three panelists sports car from Paris to Monte representing rating services later de- Carlo in "The Spy I Love ", one scribed the problems of measuring FM. of eleven films offered for tele- Larry Roslow, The Pulse Inc., New vision for the first time in "The York, said a sucessful future for FM Super -Spy Action Group." Four Distribution will "require a continuity of research Star Corp. which will produce quantitative an- swers." He said Pulse had been doing ratings and cumulative studies, hut only "sporadically" over a long period of time and only in limited markets. Pulse approached stations in the top 12 markets about doing an FM -only study, he reported. Studies are now be- ing run in San Francisco and New York. George Dick, American Research Bureau, Beltsville, Md., said ARB would begin its radio measurement service this spring. It is "scientifically designed to United Press International news produces! make AM and FM easier to sell." Frank Stisser, C. E. Hooper Co., New York, said FM is still hard to mea- sure, but more stations are showing up with higher percentages of audience. Recommends Changes in Call Letters He suggested that AM -FM broadcasters who decide to completely separate their programing should change their call letters to make it easier for the listener 1735 DeSales Street, N.W. to identify the stations. He said that Broadeastnq mE BUSINFSSWEEXIY OF TELEVISION ANB RADIO Washington, D. C. 20036 FM should look first for quantitative rather than qualitative research. Please start my subscription for CHECK\ D 52 issues ;8.50 In his report as FM committee chair- ONE / enclosed man, Mr. Strouse noted that new NAB audio -test records and tapes for use Name Position O 52 issues and with updated recording and reproducing '65 Yearbook standards will soon be distributed. ;13.50 He also noted that more than 200 Company FM stations went on the air in the past D 1965 Yearbook year and the number of FM's on the p Business ;5.00 Home air has doubled in the last six years. 0 During that period, he reported, NAB Payment membership of FM stations more than O Bill me doubled, going from 392 stations in City State zip 1959 to more than 800 this year.

BROADCASTING, March 29, 1965 89 The TV system of tomorrow

According to Future of Broadcasting panelists, test and the special study on CATV prepared for the FCC by Dr. Martin it's to be wonderful, terrifying, destructive H. Seiden -both issued this month (BROADCASTING, March 15, March 8) provide evidence that pay television and or rewarding, depending on their interests now CATV will not destroy free television. Dr. Seiden sees CATV as a danger to Experts from different fields bearing free television for programing and small-market television. But Mr. Pier- on television peered into the medium's would fragmentize TV's audience. son noted that the report recommended future last week, and where some saw "Free TV has built the broadcasting steps to improve the competitive posi- the promise of a bright new day, system, has generated the sets and now, tion of television, not to bar CATV. another saw a setting sun. after the medium has been established, He said pay television is feasible Community antenna television, pay somebody would like to come in and "only as a supplementary service." He television, satellite -to -home television take it over," he said. "We must not noted that the Hartford test showed and miniaturized color television sets- let this happen." that the public would pay to see only these were the major topics under dis- He also expressed concern about programs that would not be made avail- cussion by panelists concerned with new communications satellite technol- able to free television and that the "Future of Television '65," at the Na- ogy that has made feasible the trans- amount of time viewers would spend tional Association of Broadcasters con- mission of television direct from com- watching subscription programs is so vention in Washington. munications satellite to home -without small -"it's limited by the pocketbook" To Julius Barnathan, vice president relay by the local television station. The -that the free -TV audience would not and general manager of the ABC Tele- most recent scientific discussion of this be fractionalized. vision network, the new systems for development was on Feb. 4 in a paper He also cautioned broadcasters about transmitting TV signals are "spectres" delivered by Harold A. Rosen, of asking the government to regulate or threatening free television as it exists Hughes Aircraft in Los Angeles outlaw pay television and CATV. "The today. (BROADCASTING, Feb. 8). one protection you have against gov- To W. Theodore Pierson, a commu- Obsolete Speech Mr. Pierson, who ernment regulation is the contention nications attorney whose clients include is counsel for Zenith Radio Corp. in that is a free market," he said. "If you pay -TV interests, and Frederick W. its pay -TV test in Hartford, Conn., build a fence around the market, to Ford, president of the National Com- said Mr. Barnathan's speech appeared keep out new developments, it's no munity Television Association, pay to have been "written in 1955." He longer a free market. Your fences television and CATV are services that said Zenith's report on the Hartford against competition will be up, but your will supplement -not supplant free TV, defense against pervasive government while Mr. Bamathan is like a man try- regulation will be down." ing to sweep back the sea. "If you reject the new," he added, Others on the panel were Dr. Beards- "your ultimate fate will be the same as ley Graham, president of Spindletop a reservation Indian." Research, Lexington, Ky., who dis- Mr. Ford, until Dec. 31, 1964, a cussed research and communications member of the FCC, said CATV devel- satellites; FCC Commissioner Robert oped to meet the viewers' demand for a E. Lee, who predicted a bright future wide choice of programs-those pro- for all television, UHF and VHF, and vided by the three networks as well as W. Walter Watts, RCA group executive by independent stations, in small mar- vice president. kets as well as large. Television stations Watts Can't Lose Mr. Watts was a by themselves can't provide that kind of happy neutral in the discussion. "We "fair, efficient and equitable service," don't care if its pay TV, CATV, VHF - he said. TV, UHF -TV or satellite -TV," he said. He described CATV as a "fill -in" "You've got to have a receiver to look service, but declined to estimate how at it-and that's our business." large its ultimate market might be. But Dwight W. Martin, wnsu -TV New he said the American people "are going Orleans, chairman of the NAB's Future to have the television service they of Broadcasting Committee, moderated want, and are willing to pay for." He the panel and participated in the ques- also predicted that, by providing the tion- and -answer period that followed. A certificate of appreciation is pre- public with a diversity of television Mr. Barnathan, the first speaker, sented to George B. Storer Sr. (r), services, CATV would aid broadcasters tore into CATV and pay TV as being chairman of Storer Broadcasting Co., themselves. The FCC, he said, would "one and the same." Together with Miami Beach, by Clair R. McCollough, find that controls were not needed and satellite- to-home television, he said, president of Steinman Stations, Lan- broadcasters would have the "freedom they are "spectres that loom over tele- caster, Pa., chairman of TV code re- they've wanted all along." vision today and threaten its vitality." view board of National Association of As for the present, Mr. Ford dis- CATV, he said, was established to Broadcasters. Presentation came at missed as "a lot of propaganda" the serve underserved areas. "That's the code board meeting in Washington assertion that. CATV is a "money ma- service they should provide -period." last week when Mr. Storer retired as chine." He said the rate of return in He said pay television is "clearly "the board member a year before his term television on an industry-wide basis is greatest threat to free television. He expired. His successor on the code 40 %; in CATV, it's 15 %. warned that it would compete with board has not been announced. On several occasions, members of

90 (THE MEDIA) BROADCASTING, March 29, 1965 the audience used floor microphones to get into the discussion. Milton Shapp, head of Jerrold Elec- tronics, which makes CATV equipment and operates CATV systems, com- mented to Mr. Barnathan, "If you're concerned about making ends meet - get in both ends " -CATV and TV. He predicted that in future NAB conven- tions one of the panels will be on: "How to make more money out of the operation of your CATV system." Commissioner Lee also took the field against Mr. Barnathan. He said broad- casters should "take a more realistic approach to CATV and pay television -"instead of being negative, they ought to get into it." He said he would oppose FCC regulation barring broad- casters from owning CATV's, inside or out of their markets. This question is expected to come before the commis- sion shortly. But as Commissioner Lee sees the future, everyone in broadcasting will have an enormous pie to share in the Tower, Lee elected to television board years ahead. He predicted that the gross national product would grow from Four members of the National Elected to their first terms were its present level of $623 billion to one Association of Broadcasters televi- Charles Tower, Corinthian Broad- trillion dollars ($1,000,000,000,000). sion board were re- elected to their casting Corp., New York, and Carl 100 Million Sets He said 850 com- second two year terms and two new E. Lee, Fetzer Broadcasting Co., mercial television stations will be on members were elected to their first Kalamazoo, Mich. the air then, (compared with 550 now), terms on the board during the final Others nominated were Clair Mc- beaming signals to 100 million all - television assembly at the NAB con- Collough, Steinman Stations, Lan- channel color sets, many of them vention last Wednesday (March 24). caster, Pa., former chairman of the equipped for home recording and cart- Re- elected were John Dille, wsav NAB joint boards, and current chair- ridge tape receptions. CATV, he said, (TV) Elkhart-South Bend, Ind.. vice - man of the TV code board; Homer will have reached "the saturation point," chairman of the TV board; Otto Lane, KOOL -TV Phoenix, and John C. having filled -in all underserved areas Brandt, KING -TV Seattle; Glenn Mar- Cohan, KSBW-TV Salinas, Calif. (those in markets below the top 100), shall, w.rxT(TV) Jacksonville. Fla., Shown is the new TV board while pay -TV will be a $2.5 to $3 bil- and Joseph P. Baudino, Westing- (seated 1-r): Messrs. Marshall and lion industry, regulated by the FCC. house Broadcasting Corp., Washing- Dille; (standing 14): Messrs. Bau - One point on which Mr. Barnathan ton. dino, Brandt, Tower and Lee. received no argument was the imminence -and likely impact-of direct satellite - to -home television. Mr. Graham, who standing of the system will result "in The home video tape recorder which is on the board of Comsat, said this a system that is more flexible and more is getting increasing attention in trade kind of transmission would be feasible useful, with profits and persuasion for and general press, he indicated, is still "in a few years." all." not feasible. To be marketable, he said, "This has got a lot of people shook," He drew a laugh from his audience such a recorder would have to be able he said. "The problems are not tech- when he suggested that the next surgeon to project a picture with quality equal nical -they are social and political," he general's report "may be on TV and to the best picture projected over the said. health." He said individual viewers ex- air, to record and play back in color In discussing the research needs of hibit schizophrenic reactions to televi- and from a single reel of tape a one - the industry, Dr. Graham said tele- sion-"distaste and fascination, guilt hour program, and cost no more than vision "desperately needs a systematized and satisfaction." He also said there $500. He said no device has been built study by the best minds and the best is evidence of narcotic -type addiction. to these standards. RCA has been work- talent" before the government adopts "When TV is withdrawn," he said, ing on the problem for 10 years, he rules or enacts legislation. Television is "there are gross physiological as well as said. in a "period of disruption, fragmenta- psychological symptoms" in the viewer. But the device that appeared to in- tion and differentiation," he said. Dr. Watts briefly sketched a future trigue him the most was the miniature He suggested that research tools of of dazzling technical achievements by color set. He conjured up a picture of the systems sciences, developed in con- the television industry. He said work youngsters walking the streets with nection with complex weapons and is progressing on a miniaturized, color them in their pockets, as they now do space system research, be used to help set about the size of a woman's compact with transistor radios. Then he posed establish television's goals-for the in- that would be cordless and operated by the problem communications scientists dustry, for the FCC and for the viewer the heat from the human body. have always posed for the artists, -and to probe two matters of general At the other extreme, he said, homes sociologists and businessmen: When concern to the public -technical qual- in the 1970's would have television that day comes, he said, "You got ity and program content. projecting eight -foot color pictures on something -I don't know what, but you He said plans based on an under- the living room wall. got something."

BROADCASTING, March 29, 1965 91 for your tower Radio exhibits its muscles ROHN v' requirements Sales potential demonstrated by Freberg, Malone; check SYSTEMS McLendon, Baxter, Dietz cite medium's potential

If there were any doubts that radio The SRA campaign to sell radio with A complete tower could be used as a highly effective radio began 27 months ago and its tar- erection service sales medium to sell goods and sell it- get, according to Tom Harrison, Blair that has these self, they were dispelled Wednesday Co., was to eliminate the lack of growth (March 24) at the radio assembly of radio had been faced with in advantages: national special the National Association of Broadcast- spot business. ers. Need For New Music Law Robert DEPENDABILITY Ted Malone, veteran radio personality T. Mason, WMRN Marion, Ohio, chair- and sound collector, and Stan Freberg, RELIABILITY man of the radio music license com- creator and producer of humorous radio mittee, said it is mandatory that "some COMPLETE commercials, demonstrated the versa- solution for music copyright problems" ENGINEERING tility and flexibility of the medium. be found. The morning session also included a He said the committee has asked the COAST TO COAST report of the All- Industry Radio Music American Society of Composers, Au- License Committee, a panel discussion SERVICE thors & Publishers for "a significant re- on radio's economic future report and:a duction" in fees. REPRESENTATIVES by the NAB's public relations depart- Music WORLD -WIDE ment on effective use of PR tools. On negotiations with Broadcast Through tapes and the broadcasters' Inc., Mr. Mason said he is "opposed to Be sure to obtain price quota- imaginations, Mr. Malone transported any increase in rates" since broadcasters tions and engineering assist- his audience around the world. He noted are "paying an adequate amount" for ance for your complete tower He said BMI has agreed to needs from America's foremost that the sound of London's Big Ben BMI music. tower erection service. chiming the hour was familiar. But, he renew on the old terms. asked, did anyone know what Big Ben He reported that 1,150 stations had sounded like as it ticked away the sec- returned questionnaires on their dealings ROHN SYSTEMS, INC. onds? The sound rang out loud and with the Society of European Song- 6718 W. Plank Rood Mario. Minois clear. writers, Authors and Composers and Phono 309. 6774416 TWX 309 -697 -11811 The imagery of radio, Mr. Malone these will be turned over to an appropri- said, has "incredible power." ate government agency. This is neces- Radio is not a "spectator sport" be- sary, Mr. Mason said, because SESAC cause the listener takes a role in every- has imposed conditions that are "im- ANOTHER RENEWAL thing he hears, Mr. Malone said. He possible to deal with." FOR KFS' POPEYE urged the broadcasters not to sell radio In the three -man panel on radio's short for "reality is radio's most im- economic future, Gordon McLendon, WPRO -TV portant possession." president, McLendon Corp., Dallas, PROVIDENCE World Studio Mr. Malone intro- urged broadcasters to face the fact that duced tapes by Tony Schwartz, a pro- radio is ill and they have to cure the gram creator, who noted that the porta- illness. He said it can be cured "be- ble tape recorder has turned the world cause the body is sound." Mr. Mc- into a gigantic studio. And the sounds Lendon emphasized the need for a sin- of this studio, Mr. Malone pointed out, gle, national billing system and said the don't have to be aesthetic, they can be NAB should help to establish it. be highly commercial. He referred to radio's share of the Mr. Freberg, commissioned by the national advertising budgets as "patheti- Station Representatives Association to cally small" and told broadcasters that develop a series of five radio spots to sell "objectivity" and "truth" could rectify radio, noted that the limits of the mind this difficulty. are the only restrictions to radio's crea- Jump in Billings Foreseen Lionel tivity. Baxter, vice president for radio, Storer To demonstrate this he took his audi- Broadcasting Corp., Miami Beach, pre- ence into an agency office, via. radio, and dicted that radio time sales would reach let them eavesdrop while he aurally the $1 billion mark by 1969, but "with took the water out of Lake Michigan greater understanding of the importance and transformed it into the world's of radio measurement" this goal could largest cup of hot cho_olate, replete with be reached in 1967. whipped cream and a 500 -pound mara- Stephen Dietz, executive vice presi- schino cherry. dent of Kenyon & Eckhardt, New York, The spots, with the theme "Who Lis- said it is not so much audience measure- tens to Radio? Only 150 million People, ment, but "editorial vitality' 'that is im- That's All," feature Sarah Vaughn. They portant to a growth for radio. He said will run in selected markets for eight K &E is seeking to find a use of editorial KING FEATURES SYNDICATE weeks beginning April 5, with a second measurement in radio since listeners 235 E. 45th St., New York. MU 2 -5600 four -week flight in August. must be able to use program content to

92 (THE MEDIA) BROADCASTING, March 29, 1965 termined, it is up to management to see advertisement that employes axe aware of it. The greatest plan iq.' the world could be blown sky high, Mr. Couric said, by a "rude or surly telephone operator or a disk jockey who makes a jackass of him- self in front of a group of teenagers." He reminded his audience that "good will" is in the purchase price of a sta- tion and if "you were to decide to sell your station, you undoubtedly would put a high cash value on your own good will . good public relations today can add significantly to current profits, and at the same time, build a tremen- dous profit potential for the future."

Census may count

The outgoing and incoming chair- UHF, color sets men of the National Association of Broadcasters radio code board find which will life isn't always serious at an NAB A Census Bureau survey determine once and for all what the convention. Elmo Ellis (I), WSB -AM- picture is for UHF and color is under FM Atlanta, congratulates Lee Fon- consideration and is being sup- dren, KLZ-AM -FM Denver, as Mr. Fon- serious ally, the Ad- dren takes over the chairman's gavel. ported by a powerful vertising Research Foundation. This was disclosed by FCC Commissioner distinguish stations rather than call let- Robert E. Lee at the FCC panel at ters. the convention last week (see page 58). Mr. Dietz said radio is "an intensely If all goes well, Census Bureau personal medium" whose great economic interrogators in August will seek to future lies in a human personality pro- determine . just how many UHF and jecting information with "persuasive- how many color receivers there are in ness." Radio today simply has too many the hands of the American public. The gimmicks and too mu:h fun is poked at questions will be made a part of the products, he charged. Census Bureau's monthly population Broadcasters who approach public re- survey which encompasses 32,000 lations as a "disaster plan ... fire truck households in 357 major areas. The or fire extinguisher" have the wrong monthly survey is primarily for labor slant on the function of PR, John Cou- force data, but other questions are also ric, NAB vice president for public rela- included. tions, declared. If the survey includes the UHF and He said public relations has to be color questions -and that must be treated "as a conscious management determined by a pre -test which may concept" that must be a part of the be made next month -results will be- daily operating procedure. Once the come known anywhere from two to goals of a station's PR program are de- five months after the survey date. The survey, which is principally made door - to -door, but includes some telephone Radio Interviews with leading ma- checks, is made the third week of each jor league stars* taped by profes- month. sional sportscaster for broadcast in Spring. Perfect for big-name de- Mr. Lee's announcement was based manding sponsor. Timed for 4:30. on a report by Adam Young, president No auditions. of inert, of the station representative firm 25 interviews . $75.00 (you ro that name and who is chairman of the keep tapes). Save $5.00 ... Send °niti,ea Check for $70.00 with Order (sub- STOPWATCH research committee of the Committee ,n0 Register (CAB), ject to prior sale in your market). 35 ' Radio and TV people -get for All -Channel Broadcasting the most of every min- that the Advertising Research Founda- Mickey Mantle , ute you pay for -to the last split -second with the agreed to lend its support to List Price $38.50 tion has these Minerva Stopwatch de- on the Stars 5 ndyyKoufax Professional signed for radio and TV the move to get the questions these Ed Matthews Price use! Eliminates the pos- Census Bureau's questionnaire. Don Drysdale sibility of "lost minute' for you .95 errors - easy- reading - ARF's Ingrid Kildegaard acknowl- Sell John Keane OFFICIALLY ADOPTED by and others write edged only that the survey on UHF major networks. Send purchase order to: Lj net TODAY for complete cat and color TV is in "the talking stage" olog. and that they are trying to see "if it Big League Personalities M. Ducommun Company can be worked out" with the Census 85 West State Street Specialists in Timing Instruments Bureau. Akron, Ohio Phone: 376 -2169 580 Fifth Avenue, New York 36 -PLasa 7 -2540 From other sources it was learned,

BROADCASTING, March 29, 1965 93 however, that A. Ross Eckler, director of the Census Bureau, told the FCC earlier this month that the bureau would be glad to undertake the survey if a pre -test shows that it can be done without disrupting the main purpose of the monthly survey. He estimated that the job would cost $40,000. The pre -test, it's explained, is neces- sary to determine whether the ques- tion on UHF, for example, simply may be asked of those interviewed, or whether the interviewer must psysically check the receiver to determine whether or not it is UHF. The $40,000 will be underwritten, it's understood, by the three television networks, the National Association of Broadcasters, and the Television Bureau of Advertising. Shown getting together before the Jack Benny and Judge Robert Burton, presentations and entertainment at Pioneers president and president of the Broadcast Pioneers dinner last Broadcast Music Inc. Senator Magnu- Tuesday are (I -r): Senator Warren G. son and Mr. Benny received citations Magnuson, Pastore get Magnuson (D- Wash.), Mrs. Magnuson, from the Pioneers.

Pioneers' citations continuance of "free enterprise" broad- made annually since 1950, went to the casting in the United States. late Herbert C. Hoover. The presenta- More than 2,000 people attended the They also heard Senator Warren G. tion was made by Judge Burton and 24th annual Broadcast Pioneers din- Magnuson (D- Wash.), chairman of the acknowledged by Frank E. Mason, for- ner Tuesday night (March 23) in Wash- Senate Commerce Committee, refer to mer executive of NBC and of the for- ington and heard Robert J. Burton, broadcasting and government as a mer International News Service and a president of Broadcast Music Inc. and "partnership." personal friend of the late President's. president of the organization, plead for The Pioneers' Hall of Fame award, Special citations were made to Sena- tor Magnuson, Senator John O. Pastore (D -R. I.), chairman of the communica- tions subcommittee of the Senate Com- Outstanding Values merce Committee, and to Jack Benny and George Burns. in Radio -TV Properties Messrs. Benny and Burns were fea- tured as part of the entertainment, as was operatic star Roberta Peters. Nel- son Riddle conducted an original over- ture, written for the dinner. Powerful southern major market daytimer - 29% down. Excellent SOUTH Changing hands ... APPROVED 1'he following transfers situation for owner -manager. $175,000 of station interests were among those approved by the FCC last week (For other commission activities see FOR THE RECORD, page 112). KUDL Fairway, Kan.: Sold by H. Georgia daytimer - Ideal for SOUTH Scott Kilgore and associates to Eugene and Carol Burdick with William L. owner -manager. $75,000 Zimmerman for $550,000. Mr. Zim- merman is general manager of KUDL. Kum. is on 1380 kc with 5 kw day and 500 w night. KSJB Jamestown, N. D.: Sold by BLACKBURN & Company, hic. James M. Pryor Jr. and associates to Edgar Daniel Crilly for $367,500. Mr. RADIO TV CATV NEWSPAPER BROKERS Crilly is with sales staff of Conover -Nast NEGOTIATIONS FINANCING APPRAISALS Publishing, New York. KSJB is fulltim- er on 600 kc with 5 kw. WASHINGTON,D.C. CHICAGO ATLANTA BEVERLY HILLS James W. Blackburn H. W. Cassill Clifford B. Marshall Colin M. Selph WKL.c St. Albans, W. Va.: Sold by Jack V. Harvey William B. Ryan John G. Williams C. Bennett Larson John J. Cote, Robert A. Entley and Joseph M. Sitrick Hub Jackson Mony Building Bank of America Bldg. RCA Building 333 N. Michigan Ave. 1655 Peachtree Rd. 9465 Wilshire Blvd. associates to John J. and Virginia Cote 333 -9270 346 -6460 873 -5626 274 -8151 with David L. and Catharine C. Rike Jr. for $200,000. Mr. Cote has interest

94 (THE MEDIA) BROADCASTING, March 29, 1985 in WOHP Bellefontaine, Ohio, and KTUC and KFMM (FM) both Tucson, Ariz. WKLC is on 1300 kc with 1 kw day. FCC not letting TV overshadow radio -Henry Wolfe Bellefontaine, Ohio: Sold by John J. and Virginia Cote with David FCC Chairman E. William Henry though their public speeches may L. and Catharine C. Rike Jr. to Joseph paid an unscheduled visit to the not indicate it. He said he thought J. Cote Jr. and associates for $160,000. Tuesday morning Radio Manage- radio could expect commission ac- WOHP is daytimer on 1390 kc with ment Conference at the NAB con- tion soon on requested waivers of the 500 w. vention in Washington. AM -FM duplication rules. "There "I have a guilty conscience," he won't be many waivers KKIT-AM -FM Taos, N. M.: Sold by granted, but told assembled radio people. the ones Jack W. Hawkins and associates to the that are should provide you you my with Stephen A. and Barbara Machcinski for "I'm not mentioning in some guidelines." $125,000. Mr. Machcinski had interest speech today." But, television seems The commission is also "getting to get top billing, he added, because closer to a decision on uniform sign - in wicc Bridgeport, Conn.; KRAK Sacra- interest on mento, Calif., and Adam Young Inc., its problems are of more to time for daytime stations." But, he thought, New York radio and TV rep firm. the public. it will not be a blanket The commissioners, he said, spend ruling and will be limited in its effect KKIT is on 1340 kc with L kw day and a lot of time on radio problems, because of interference problems. 250 w night while KKIT -FM is not yet on the air. KFMK(FM) Houston: Sold by James R. Corry to J. G. Bertman Jr. bership in the period. WAXU Georgetown, Ky. and associates for $125,000. KFMK is Stations added: WRMN -AM -FM Elgin, Stations deleted: WONE-AM -FM Day- on 97.9 me with 10.5 kw. Mr. Bertman Ill.; WWDR Murfreesboro, WTOE Spruce ton, Ohio; Kso Des Moines, Iowa; is Texas businessman. Pine, WVOT -AM -FM Wilson, all North WAUK -AM -FM Waukesha, Wis.; WMIX- Carolina; KDXI Mansfield, La.; KOFE AM-FM Mount Vernon, Ill.; wsAR Fall Pullman, Wash.; KBRR Leadville, Colo.; River, Mass.; KVWO -AM -FM Cheyenne, New TV stations KFAB -FM Omaha; WDXL Lexington, Wyo.; WHFs(FM) Bethesda, Md.; KMRE WKBJ Milan, WFWL Camden, WKTA Anderson, KUBA Yuba City, both Cali- As of March 25 there were 107 tele (FM) McKenzie, all Tennessee; WGPR fornia; KUDI Great Falls, Mont., and vision construction permits outstanding (FM) Detroit; wxTo(FM) Grand Rap- WBRT Bardstown, Ky. for stations not yet on the air. Of these ids, Mich; WHBC -FM Canton, Ohio; The four new TV code members are: 20 were commercial VHF's. 60 were wwno(FM) Jackson, Miss.; KNIA Knox- WKBD(Tv) Detroit; KHTL -TV Superior, commercial UHF's, 5 were educational ville, Iowa; WDKD Kingstree, S. C.; Neb.; KHVH -Tv Honolulu, and KHVO -TV VHF's and 22 were educational UHF's. wKAJ Saratoga Springs, N. Y., and Hilo, Hawaii. FCC told to accept all Mt. Holly applications EXCLUSIVE BROADCAST PROPERTIES!

In a two-to -one unsigned opinion, the U. S. Court of Appeals in Wash- ROCKY -Daytimer on excellent frequency serving trading ington told the FCC to accept an ap- MOUNTAIN area of over 200,000. This profitable facility grossed plication by West Jersey Broadcasting STATE $110,000 in 1964 and is priced at a total of $157,- Co. and any others that want to apply 500, including real estate. for a standard broadcasting station in Mount Holly, N. J. West Jersey had applied for 1460 kc MIDWEST -Major market daytimer with valuable real estate. in that New Jersey city during the Needs aggressive owner-operator. Priced at $240,- interval between the time the same court remanded the permit of John J. 000 with $50,000 down and a ten year payout. Farina for the same facility in Mount Holly for further consideration by the Contact- Richard A. Shaheen in our Chicago office. FCC and the commission's proposal to rescind its grant to Mr. Farina and make a new grant to William S. Hal- pern and Louis N. Seltzer (BROADCAST- ING, Dec. 14, 1964). 7/4 ¡ ) /! NAB lists 22 new // `- .//J_J radio code members & ASSOCIATES, INC. John F. Hardesty, President The code authority of the National NEGOTIATIONS APPRAISALS FINANCING OF CHOICE PROPERTIES Association of Broadcasters has released WASHINGTON, D.C. CHICAGO DALLAS SAN FRANCISCO its monthly list of additions and sub- 1737 DeSales St., N.W. Tribune Tower 1511 Bryan St. 111 Sutter St. tractions from the radio code. There EXecutive 3.3456 DElaware 7 -2754 Riverside 8.1175 EXbrook 2 -5671 were 22 stations added to the code TV CATV NEWSPAPERS roster and 15 deleted during the Jan. I5 -Feb. 15 period. Four TV stations JRADIO , / e C..4t(zreeew e/i'GCkN- (714e./)~.LC3 c /4,(%;e . %J9rfv ilr:f also were added to the TV code mem-

BROADCASTING, March 29, 1965 sä EQUIPMENT & ENGINEERING

the show. Attendance at the GE exhibits "exceeded all previous years," he said. So high was the interest and demand Gear sales boom for the GE four -vidicon film chain, Mr. Smith said, that GE is increasing its rate of production and expects to have over 400 of these chains installed at at NAB convention stations and networks by September of this year when the 1966 program season starts. Some examples: RCA sold over $7 million, Ampex did $2,840,000 worth of busi- ness, reported Jackson V. Miller, Am- Ampex rang up $2.84 million during week pex promotion manager, who added that Ampex salesmen reviewed the show as "slightly fantastic." Exhibitors who displayed their wares ever." The Ampex major sales item, Mr. Sarkes Tarzian Inc., for four frenetic, busy -selling days at the showing a line of Miller said, was the VR -2000 TV tape National Association of Broadcasters' black- and -white TV apparatus, sold recorder, selling at around $75,000 convention last week in Washington $300,000 worth of equipment, "much each. Six of these were sold, as well as were, Wednesday after- above what we usually do at these meet- as one put it on 11 VR- 1100s. Nine Marconi Mark IV noon, tired-but happy. ings," according to Neff Cox Jr., broad- TV studio cameras (five to one broad- Tired, because the 9 a.m. to 7 p.m. cast division merchandise manager. caster) were also sold. showings (one day it was until 9 p.m.) CCA Electronics Corp. sold all three were long, arduous and busy; happy of the transmitters on exhibit (one Visual Electronics' James B. Tharpe reported that a dozen broadcasters because at last week's convention, for 10 -kw FM, a 1 -kw and a 5 -kw AM) the first time in many years, business Bernard Wise, president, reported. ordered the Norelco Plumbicon color sparkled. Filmline Corp. sold both film proc- camera ($57,000 each with three tubes) Every exhibitor agreed that business essors on display, about $10,000 worth and that the interest in these Philips - was better at this meeting than at any of business. developed cameras was so great, pro- time for the last few years. Some said The major exhibitors were just as duction was being doubled at the Mt. it was the best sales -producing conven- rhapsodic in relating their successes at Vernon, N. Y., and Eindhoven, Nether- tion at which they had ever exhibited. the convention: lands, plants. Mr. Tharpe also said None was disgruntled at the lack of E. C. Tracy, RCA, said the response that 20 broadcasters signed contracts earnestness by both management and in business to the RCA exhibits was to purchase what Visual calls its "Al- engineering broadcasters. Shopping for "perfectly tremendous." Over 70 com- lenized" video -tape recorders ($60,000 equipment was the order of the day - mitments were made for the four -chan- minus $10,000 for old recorder). for color-TV cameras and color film nel color vidicon film chain alone, he and slide chains; for black- and -white stressed. Overall, more than $7 million cameras, for switching units with special in RCA equipment was sold at the con- Technical topics ... effects devices, for automated, virtually vention, it is understood, a 30% boost unmanned radio station tape and cueing over the sum spent by broadcasters Display converter International Tele- gear, for community antenna equipment. with RCA last year. phone and Telegraph Corp., New York, As one manufacturer said, happily Harry E. Smith, GE, said "we ex- has developed a new large -screen TV and exhausted: "This has been the best perienced tremendous acceptance" at display converter to be used with its

Color cameras prove hot engineering topic

The battle of color cameras moved with I0: I zoom lens). Norelco will have a four -tube from the exhibit floor to an engi- But the Norelco camera's lack of Plumbicon camera soon, Mr. Cav- neering panel on one occasion dur- a fourth black- and -white tube for anagh replied. ing the convention and the equip- the monochrome channel was at- In a post -convention Visual Elec- ment engineers talked to broadcast tacked by other members of the tronics seminar, both the black -and- engineers, the men who tell their panel: Albert W. Malang, Whitaker white Plumbicon and the color managers what to buy, and where to (which distributes EMI cameras in Plumbicon were subjected to rigor- buy it. the U. S.); R. E. Putnam, GE, and ous tests. A photographer shot a Robert T. Cavanagh, Norelco H. N. Kozanowski, RCA. flash bulb directly at the lens of the chief, plumped hard for the Plumbi- Points made by the antagonists: monochrome Plumbicon; after a con, the color tube developed by Black- and -white transmissions "are moment of total whiteness, the pic- Philips of Eindhoven, Netherlands, going to be around for a long while ture on the monitor returned with no and which was one of the focuses yet," therefore the inclusion of a distortion, no halo and no burn-ins. of interest of the equipment side of monochrome channel in a color sys- A color Plumbicon was aimed at a the convention. He cited its sensitiv- tem is very significant to a broad- light bulb several times; each time ity, its stability, its ability to main- caster. Also the black- and -white it was re -aimed at another object, tain color characteristics even in low channel helps sharpen the color pic- again with no distortion, no halo light levels, and its size (160 lbs. ture on color receivers. and no burn -in.

96 BROADCASTING, March 29, 1965 Videx telephone TV system. The Videx WTMJ Milwaukee, vice president; An- Haehnle, Crosley Broadcasting Corp., enables still photographs, advertising drew G. Haley, general counsel; Fred- Cincinnati. material, weather maps, and a variety erick Houwink, WMAL Washington, Edwin W. Craig, wsM Nashville, and of other data to be transmitted in a treasurer, and George Dietrick, execu- Harold Hough, WBAP, were reelected few seconds between any two points tive director- secretary. chairman and treasurer, respectively, of connected by telephone wire. Newly elected to the association's CCBS. board of directors were Clair R. Mc- In the air Construction has begun on Re- elected to the executive committee Collough, Steinman Stations; Carter M. a new transmitter building and tower were Ward Quaal, wax Chicago, and Parham, WDEF Chattanooga, Tenn.; A. for WLUB New York, at the station's Victor A. Sholis, WHAS Louisville, Ky. Louis Read, WDSU New Orleans, and newly purchased 30 -acre tract in Lind - Newly named to the committee were Richard O. Lewis, KTAR Phoenix. hurst, N. J. The new facilities are part John Murphy, Crosley Broadcasting of the Negro- oriented station's increase Corp., and George Wagner, KFI Los in power from 1 kw to 10 kw. Angeles. CCBS cites need James D. Shouse, long a member of Seeks exemption Three more broad- casters have asked the FCC for exemp- the CCBS executive committee, was voted a meritorius tribute upon the tion from its new AM -FM nonduplica- for better service occasion of his retirement from asso- tion rule which goes into effect Oct. 15 ciation activities. Mr. Shouse, while re- (BROADCASTING, March 15). Requesting The need for improvement in the taining his board of director responsi- were WNAC the relief RKO General's signal strength of clear -channel skywave bilities at Crosley Broadcasting Corp., and WRKO -FM, both Boston, and Cleve- service was discussed Sunday (March has retired from other areas of broad- land Broadcasting Inc.'s KFAC -AM -FM 21) at the annual meeting of the Clear cast activity. Los Angeles and WERE -AM -FM Cleve- Channel Broadcasting Service. Session CCBS is an association of inde- land. WNAC- WRKO -FM and WERE asked took place in Washington in connection pendently owned class I -A stations or- exemption for their current license with the National Association of Broad- ganized 31 years ago to assist member terms; KFAC seeks relief from its next casters convention. stations through group action to better license term as well. Roy Battles, director of CCBS, un- serve the purposes for which clear derscored the urgency for such techni- channels are designated. cal improvement by pointing out that Station group still the clear- channel skywave service is the only AM nighttime service available to residents and travelers in well over RKO General may make sets opposes more power 50% of the nation's land area. In addition to the report from Mr. RKO General Corp., through its The controversial issue of "super- Battles, the CCBS meeting heard prog- parent company, General Tire & Rub- power" for certain clear -channel radio ress reports from R. Russell Egan, ber Co., may enter the TV and radio stations was again the principal subject legal counsel; John H. DeWitt, wsM set manufacturing business, if its offer of the annual meeting of the Associa- Nashville, chairman of the engineering to purchase 53% of Fleetwood Corp. tion on Broadcasting Standards last week committee, and A. W. Herman, WBAP of Canada is accepted. Fleetwood makes in Washington. Fort Worth, who discussed the asso- TV and radio receivers and phono- The group also reviewed the status of ciation's financial condition. graphs. The $7 million offer ($20 a the proposal currently before the FCC The meeting also paid tribute to Mr. share) was made by RKO Distributing DeWitt of to permit presunrise operation by day- for his many years of service Corp. of Canada Ltd., a subsidiary re- time broadcasters. The association has as chairman of the engineering com- RKO General Corp. RKO General strongly opposed both issues since it mittee. Mr. DeWitt was replaced, at his cently acquired an interest in the Sche- own request, in by Union -Star. was formed in 1962. that capacity Clyde nectady (N. Y.) The ABS's technical committee, head- ed by Jay Wright, KING -TV Seattle, voted to expand its skywave propagation mea- surement program which was initiated January set sales up in '65 last year on a pilot basis. The program explores the characteristics of skywave Distributor sales of monochrome 27.2% over the January 1964 fig- of standard daytime stations and their television sets in January 1965 were ure, but down 53.3% from the De- relationship to superpower operations. up 7.4% from the same month in cember 1964 number. During ABS's membership meeting, 1964, but down 22.1% from the Production of both color and it was noted that 26 state broadcaster December 1964 peak, the Electronic black- and -white TV rose slightly associations have submitted resolutions Industries Assoication reported. over January 1964, but dropped by to the FCC and various state congres- Sales of radio sets (excluding auto 20.2% from the December, 1964 sional delegations opposing the adop- sales) also were up in January by high point. tion of the 500 -750 kw power experi- SALES -channel stations. ment for clear Television Radio The association has compiled the res- Period Monochrome Color Total FM olutions in a brochure entitled "The Jan. 1965 632,009 693,005* Growing Outcry Against 'Superpower': Jan. 1964 588,555 544,815 4,000 local community radio stations or PRODUCTION 12 distant superpower giants." The bro- Jan. 1965 617,297 127,757 1,702,125 ** 188.599 642,080 88,977 1,413,293 151.343 chure will be distributed to the FCC and Jan.1964 various members of Congress. *Excludes auto radios. The ABS re- elected all of its present * *Includes 781,009 auto units compared to 700,848 in same month in 1964. officers: E. K. Hartenbower, KCMO Kansas City, president; George Comte,

BROADCASTING, March 29, 1965 97 among other items. Space project indebted to radio The Raytheon Co. displayed its new broadcast /communications triodes and tetrodes plus UHF planar triodes and Engineers pay tribute to interrelationship between special purpose vidicons. Westinghouse Electric Corp. displayed broadcasting developments and successful program a long line of TV -radio products, in- cluding television picture tubes, image The contribution of television and ra- reception controls, using the same type orthicon tubes, microwave test equip- dio to the space program provided a of contrast control found on black-and- ment and various types of rectifiers. dominant theme at the annual conven- white sets. Sony will market the new During a panel discussion, FCC Ex- tion of the Institute of Electrical and system in Japan later this spring, but as ecutive Director Curtis Plummer said Electronics Engineers in New York last yet the company has not set a distribu- the commission has been using an elec- week. tion date for the U. S. tronic computer on an experimental In papers presented at institute ses- CBS Laboratories had on exhibit two basis for UHF frequency allocations, sions and in exhibits by leading elec- products of the space age. One is a min- but this has been "very expensive." tronic companies, interrelationship was used the iature voice recorder, which Mr. Plummer, speaking at a seminar of TV-radio and the space effort was on last week's Gemini flight to record which touched on technical phases of unmistakably evident. and the report and obser- time -correlate "radio sepctrum utilization as national in vations is An estimated 65,000 specialists of the astronauts. The other problem" was joined by Richard P. Gif- electronics and electrical engineering at- RecontRon, a device that is being used ford, general manager of the communi- tended the five -day program of techni- to stabilize the Mariner IV spacecraft cations production department, General papers and four during its eight -month voyage to Mars, cal the -day show and Electric Co., New York; William E. 22) ending in mid -July. exhibit that started Monday (March Plummer and Ralph L. Clark, respec- at and versions of the New York Coliseum the New RCA demonstrated three tively, chief, frequency management di- York Hilton Hotel. its "hi -lite" color TV picture tubes The convention new vision, and special assistant to the di- drew registrants from 40 countries which, company officials said, provide rector, Telecommunications Manage- throughout the world. better reds and natural reproduction of ment Office of the President, and Henry Eighty technical sessions were held the color spectrum. In the space age Randall, staff assistant, office of assist- at which more than 350 papers were de- component exhibit, RCA displayed 28 ant director (communications and elec- livered. The papers covered new devel- different projects that use a variety of tronics), Department of Defense. A need devices thimble - opments in almost every field and phase electronic ranging from was expressed for a way to find new "eyes" of of electrical and electronics engineer- size tubes to the electronic utilizations of the spectrum in view of ing. moon TV cameras. advances in military electronics. Tubes for Gemini Also on display More than 100 exhibitors displayed Mr. Plummer stated that were the cathode ray tubes used in the the corn - an estimated $20 million worth of the puter had been used experimentally Gemini capsule. The tube was designed in latest equipment, most of it for the first allocating UHF frequencies. The cost by Thomas Electronics Inc. and is be- time. The exhibits, demonstrating prod- has been high, but it has saved time, he ing supplied by Thomas to the General ucts ranging from tiny microelectronic said. He added the computer's primary Electric Co., Link Division of General circuits to huge antennas, were said to use is in processing applications Precision Inc. and Farrand Optical Co. -about make up the largest technical exhibition 30,000 citizens radio, amateur radio, ever staged anywhere in the world. It was said that the tube provides a pic- restricted operators applications a Sony's Color The Sony Corporation ture with more than two and a half month. of America, New York, for example, times the detail of a home TV receiver. Mr. Plummer displayed a closed circuit line sequential Sylvania Electric Products announced also stated that it was the FCC's policy to "continually up- color system featuring the Sony single- that it is developing electronic display date" its rules gun chromatic tube, in place of the instruments using new light sources to and standards, but that in making standard three -gun color chromatic now help Apollo astronauts to land safely innovations, the FCC "was always bucking in closed circuit use. Reception on a on the moon. The instruments will entrenched investors." monitor shown at the IEEE was clear, consist of five numerical digits displayed Papers Read Papers on space com- with sharp color contrast and good reso- on a two -by -four inch flat surface. munications techniques were delivered lution. GE had on display its latest line of by a group of speakers including Fred- The system requires no monitor color ceramatic and traveling wave tubes, erick Jelinek, Cornell University; R. R. Capon and S. D. McCaskey, TRW Technology Laboratory, Redondo, Calif.; and E. M. Davis, Sylvania Elec- SUBSCRIBER tronic Systems Division of Sylvania Electric Products, Williamsville, SERVICE ADDRESS CHANGE: Attach label here and print N. Y. Please includea BROAD- A session was held on Friday on the CASTING new address, including ZIP number, below. Changes address label subject of television systems. to insure immediate made every Tuesday for following Monday's issue. response whenever you Nine awards were presented during write about your sub- the convention. The three major awards scription. Name were the Edison Medal, given to Dr. To subscribe use this Walker L. Cisler, board chairman of the Form with your pay- Company ment. Mark new Detroit Edison Co., for "technical subscription or re- Business achievements extending over a period new present subscrip- Home of years "; the Lamme Medal to Dr. A. tion. Subscription rates City Uno Lamm, electrotechnical director of on page 7. State Zip ASEA, Vasteras, Sweden, for "meri- BROADCASTING 1735 DeSales St., Washington, D. C. 20036 torious achievement in the development of electronic apparatus" and the IEEE

98 (EQUIPMENT & ENGINEERING) BROADCASTING, March 29, 1965 educational medal, to Professor Hugh position of CBS and NBC it appeared their jobs don't require it. B. Skilling of the department of engi- that such a plan would not be adopted. As a result, no minimum eligibility neering, Stanford University, for "out- The commission told ABC the mar- standard was established, but SBE's ad- standing contributions to engineering ket-sharing proposal did not appear missions committee will review each ap- education." "feasible" and that the commission ma- plication and judge each applicant on Other awards presented were the jority continues to feel that adding experience, skill and knowledge in the Harry Diamond Memorial Award to VHF channels to the markets would engineering field. George J. Thaler, U. S. Naval Postgrad- not be in the public interest. The corn - It was also explained that applicants uate School, Monterey, Calif., Morris N. mission rejected the original VHF drop - for active membership would be ac- Liebmann Memorial Award to William in proposal largely because of concern cepted from the fields of community R. Bennett Jr., Yale University; Vladi- over the possible adverse impact on antenna television, microwave opera - mir K. Zworykin Award to Norman F. UHF development. ti3ns and telephone company engineers. Fyler, Litton Industries, San Carlos, Commissioner Cox, however, noted A membership drive will be initiated Calif.; W. R. G. Baker Award to D. C. that the commission did not explain shortly, according to Mr. Battison, and Youla, Huntington Station, N. Y.; the why it felt the market -sharing plan was information relating to the society and Browder J. Thompson Memorial Award not feasible. He added the commission its goals can be obtained by writing: to Steven R. Hofstein, RCA Laborator- majority, after rejecting the original The Society of Broadcast Engineers ies, Princeton, N. J., and Frederic P. drop -in proposal, discussed with the Inc., P. O. Box 1841. Annapolis, Md. Heiman, Princeton, N. J.; and the insti- three networks various alternative pro- New officers elected for 1965, in ad- tute student award to Frederick J. posals for equalizing competition among dition to Mr. Battison, president, are: Chang, Flushing, N. Y. the networks and extending network Charles Hallinan, WKOP -AM -FM Bing - Other exhibitors with broadcast prod- service. hampton, N. Y., executive vice presi- ucts on display were the Bendix Corp., He noted that ABC has expressed dent; Robert Houston, WEAM Arlington, Collins Radio Co., Dage -Bell Corp., E. willingness to affiliate with a UHF sta- Va., executive secretary; and A. W. I. Du Pont de Nemours & Co., Eastman tion in the so- called "scarcity" markets Kramer of Defuniak Springs, Fla., a Kodak Co., Fairchild Dumont Labor- but that CBS and NBC have refused. consulting engineer, treasurer. atories, ITT, The 3M Co., Philco Corp. Thus, he said, ABC has attempted to Newly elected to the board of di- and Reeves Instrument Co. explore possible alternatives "but . . rectors are Hugo Bondy, WAGA -Tv At- always comes to a dead end. Unless the lanta, southeast; Kenneth Benner, KOPR majority has some notion of what can Butte, Mont., northwest; Al Browdy, Is drop -in issue be done to improve the situation," he KCOP(Tv) Los Angeles, west, and Ben added, "I see no use in trying to main- Wolfe, Westinghouse Broadcasting Co., tain the illusion that the commission is New York, east. a closed subject? going to do anything at all." Advertisement FCC Commissioner Kenneth A. Cox chided his colleagues last week on their Temporary eligibility rejection of ABC's latest UHF drop -in plan to equalize competition among the by SBE networks (BROADCASTING, March 22). standards set The commission, in a letter released last week, said the plan was not feasible A proposal to incorporate the year - but offered to discuss the matter further. old Society of Broadcast Engineers and But the FCC's action, Commissioner the adoption of temporary membership Cox said, actually closes the door to eligibility standards were unanimously further discussion. approved during the organization's "I see no use in trying to maintain second annual meeting last week in the illusion that the commission is going Washington. to do anything at all," he said, in a Attending the meeting were approxi- statement accompanying the letter to mately a hundred of the society's 312 ABC. The commissioner was a strong engineer-members. It was noted that at supporter of the commission's original the same time last year, when the or- plan to drop VHF channels into seven ganization was just getting underway markets to aid ABC's competitive posi- at the National Association of Broad- tion and provide a third VHF station casters convention in Chicago, there for those markets. were only 25 members. ABC had suggested as an alternative At last week's meeting, which was NOW, DANIELLA BIANCHI is to that plan a proposal affecting top the conducted by the society's new presi- available to YOU - starring in 18 markets having less than three -VHF dent, John H. Battison of Annapolis, "Code Name: Tiger ", a great service. ABC trails CBS and in NBC Md., a consulting engineer, the mem- feature movie offered for first affiliates in those markets. VHF bers voted unanimous approval to in- run showing on television. Excit- ABC proposed that where in UHF's corporate the society under the laws of ing action from glamorous Paris those markets cannot get a network af- the District of Columbia. Less unani- to the mysterious Middle East. filiation, the commission provide for mous, however, was the proposal that "Code Name: Tiger" is just one dual UHF -VHF operation or move in engineers applying for membership be of eleven post '62 films of sus- a VHF channel to assure a third net- required to maintain a first -class li- pense and danger in "The Super - work service. cense. Spy Action Group." Send your ABC originally discussed a market - Those opposing this eligibility re- own spy out to look into this sharing plan, which would have re- quirement pointed out that there are group today. Four Star Distribu- quired the other networks to give up many highly skilled engineers who tion Corp. VHF affiliations for UHF's. But ABC would otherwise be eligible but who said that because of the determined op- don't hold first -class permits because

BROADCASTING, March 29, 19e5 99 INTERNATIONAL

from subscribers was seldom reached and recently has averaged a reported Toronto pay TV ends; $2 a month. It is understood that Paramount officials hope to transfer the in -home equipment which had been used in Toronto to the planned Montreal op- to move to Montreal eration. Mr. Campbell indicated last week this was by no means definite, and that in fact "new model" coin International Telemeter to license its wired boxes were under consideration. Telemeter has licensed groups in four fee system to existing cable -TV system southern U. S. cities -Atlanta, Hous- ton, Dallas and Miami-to use its pay system. There have been reports that International Telemeter's wired pay - made it clear that pay service would these groups were moving ahead quick- television operation in Toronto, will be optional to the present CATV sub- ly with plans and have made arrange- end its five -year -old service there April scribers in Montreal, and that they ments with the telephone company to 30. Telemeter, a Paramount Pictures would not have to take the service begin wiring systems early next year. subsidiary, is negotiating to license its or leave the wire system altogether. Last week, however, FCC Commis- pay -TV system to a group of Montreal It was reported that Telemeter has sioner Lee Loevinger said his informa- businessmen who plan to use it on an special transistorized equipment avail- tion was that these systems would existing community antenna system in able which will make the pay system probably not get off the ground (see that city. compatible with the CATV service. page 58). Paramount officials in New The group is headed by David Camp- The Montreal cable has a nine -channel York said they had heard no such bell, president of Cable TV Ltd. which capacity, only one of which will be reports. operates the Montreal CATV service. used for pay service. International Telemeter recently filed Mr. Campbell told BROADCASTING last At its peak the Toronto system had a complaint in superior court in Sacra- week that negotiations with Telemeter penetrated around 5,800 homes but mento, Calif. challenging the constitu- were under way. He said an announce- more recently subscription had slipped tionality of the result of the California ment could be expected within 30 days to about 2,500. Subscribers activate referrendum last November outlawing on the other principals in the group service on the Telemeter system with a pay television in that state. and their operational plan for Montreal. coin operated box connected to the TV Another source said the principals set. In addition to per program charges, would include a large Canadian radio they paid $15 yearly. New union formed for company and two motion -picture ex- Currently Etobicoke subscribers pay hibitors. $1 or $1.25 for new feature films, theatrical workers The Montreal CATV is said to be hockey games cost $1.50, up from among the largest in North America previous charges of $1 and $1.25. The A new labor organization, the Inter- with some 25,000 subscribers and a increased prices for hockey did not national Secretariat of Entertainment potential of about 120,000 homes. affect viewership of the games, accord- Trade Unions, has been established with Cable TV Ltd. is owned by Mr. ing to Paramount officials. The ex- 32 unions in 18 countries as members. Campbell, United Amusement Corp. pected monthly revenue of $10 a month It represents a total of 632,000 workers (Montreal theater owners) and Famous in radio, TV, motion pictures and the Players Canadian (51% owned by theater, including both performers and Paramount). Each holds approximately staff employes. one -third interest in the company. At the organizational meeting in Brus- Telemeter's Toronto operation (in Cigarette ad ban possible sels, Belgium, T. L. Littlewood, general suburban Etobicoke) started on Feb. secretary of the British Association of 26, 1960, with three -channels and has Canada may ban cigarette ad- Broadcasting Staffs was elected president provided uninterrupted service since vertising on television, Canadian of the ISETU. Americans elected to the then. Health Minister Judy LaMarsh has executive board include: Hy Faine, It was understood the Etobicoke sys- hinted in a speech at Ottawa. She American Guild of Musical Artists; tem had never turned a profit and has said that because much cigarette Donal Conway, American Federation of been considered an experimental oper- advertising originates on U. S. sta- Television and Radio Artists; Herman ation by Paramount. The Etobicoke tions seen in Canada and in U. S. Kenin and Stanley Ballard, American system has been technically successful. publications, Canada may not have Federation of Musicians, and Richard Reportedly officials of the company sufficient control of such adver- Walsh, International Alliance of Thea- now feel Etobicoke was not especially tising, but "if our health educa- trical Stage Employes. well suited for pay-TV penetration. tion efforts in this (anti- smoking) The ISETU announced as its main Staple attraction over the Etobicoke program do not prove as effective purpose the undertaking of joint inter- wires has been games of the Toronto as we hope, we may in future have national action to secure the observance Maple Leafs hockey team. Famous to give consideration to a policy of satisfactory terms and conditions of Players Canadian, which operated the similar to the one just adopted in employment of entertainment workers system, had a five -year contract with Great Britain -a ban on television throughout the world. And secondly, to the hockey club which was not re- advertising of cigarette smoking." set up machinery for consultation and newed. negotiation with other international or- Service Optional Informed sources ganizations of employes and employers.

100 BROADCASTING, March 29, 1965 Is Australian radio belittled?

Commercial broadcasters launch research project; observe U.S. methods

A research program aimed at meas- uring Australian radio's total audience and eventually setting up new patterns Cocktail party to express thanks of Stephenson (I) of 2SM Sydney, a mem- for the measurement of radio listen- Federation of Australian Commercial ber of FACB's governing board, last ing is currently going into the field -work Broadcasters to NAB and all U.S. year's senior vice president and cur- stage. commercial broadcasters for courte- rent chairman of FACB's measurement W. H. Stephenson of 2sM Sydney, a sies to Australian broadcasters who subcommittee. Mr. Stephenson is member of the governing council of the visit this country was one of the NAB shown here with FCC Commissioner Federation of Australian Commercial convention sidelights. Party, held Sun- Rosei H. Hyde (c) and NAB President Broadcasters and chairman of its re- day (March 21), was arranged by W. H. Vincent T. Wasilewski. search committee, said that Australian broadcasters -like their counterparts in the U. S., where a similar all -radio measurement search is under way - show listening habits in three different Satellites to bring feel that current measurement systems economic groups: high income, middle seriously underrate radio's audience, in- income and low income. greater challenges hibiting time sales. Listening should also be shown by Mr. Stephenson said it was his view sex and by six different age groups: 12- Leonard H. Marks told an Associa- that the Australian radio audience is at 17 years, 18 -24, 25 -34, 35 -44, 45 -54 tion for Professional Broadcasting Edu- least 30% undermeasured by existing and over 54. cation luncheon Sunday (March 21) ratings systems. Mr. Stephenson has data should be Cumulative supplied that broadcasters "do not operate in a been a leader in setting up the test (1) the of people who listen on number vast wasteland" but rather inhabit a project and has followed U. S. ratings day, (2) who listen each and the number "cultural oasis." The APBE session developments closely. He was at the in informa- the course of a week. This was in conjunction with the NAB convention in Washington last National tion should be broken out for six dif- Association of Broadcasters' Washing- week as an official observer for FACB. ferent periods of the day. ton convention. Two Chosen Bids submitted by two All work must be subject to in- research firms were accepted by the dependent audit. Mr. Marks, a director of Comsat and FACB for tests to be conducted to meet Mr. Stephenson said the data would a Washington communications attorney, specifications developed by Mr. Stephen - be compiled on a station -by-station basis told the group that the American sys- son's committee in cooperation with but would not be made public. It will tem of broadcasting is equal to if not the Association of Advertising Agen- be used by Mr. Stephenson's committee superior to that of any country in the cies of Australia and other interested in developing recommendations for world. Adding that even though the organizations. further action. American people never lack for news, The firms, Anderson Analysis of Mr. Stephenson said he was hopeful talk, discussion or entertainment by ra- dio or is Broadcasting and Marplan Pty. Ltd., that the project would prove to be a TV "there always room for im- were chosen from eight research organ- "break- through," leading to replacement provement and for inspired, creative izations invited to bid on the project. of current ratings patterns by more thinking. We must never become self - satisfied, but must always strive to im- Anderson Analysis is one of the two complete measurement of listening prove. We must to major commercial survey organizations wherever it occurs. never fear experi- currently offering ratings services. It The Timetable The Anderson sur- ment with the new and the novel." uses the diary system. The other major vey, to be conducted in Sydney, was The use of communications satellites current service is that of McNair Sur- getting under way last week. Mr. Steph- has opened a new era in broadcasting, veys, which uses the aided -recall per- enson said results may be available Mr. Marks stated, adding that it is nec- sonal interview method. Marplan is a by the end of May. The Marplan test essary that broadcasters exercise orig- branch of the Interpublic Group, of the will be in Melbourne in September, inal thinking if the full use of global U. S. with results expected by October or communications is to be established. In the FACB project both Anderson November. The surveys will cover a The Comsat official said that it is and Marplan proposed to use the diary total of one week in each market. the responsibility of American and Eu- research technique. The FACB specifi- Mr. Stephenson said that although ropean broadcasters to educate and in- cations, which left the bidders free to the specifications require a minimum form the less developed nations of the use whatever system they thought best, sample of 1,000 persons in each mar- world by fully utilizing the global corn - included: ket, both companies felt 1,500 would munications system. "The engineers The test should cover the total be needed for accurate demographic have done .their job," he said, "now it listening of a sample of at least 1,000 breakdowns. is up to you, the broadcasters and com- persons in Melbourne and at least FACB was said to be underwriting municators of the most advanced coun- 1,000 in Sydney. the tests with the largest appropriation try in the world, to share the technology Results should be broken down to it had ever made for listening research. with our less fortunate neighbors."

BROADCASTING, March 29, 1965 101 Global TV network is target of symposium With a tremendous spirit of enthu- grams within the network, the group Groundwork A film describing siasm representatives from 23 na- voted to survey communication facili- the history of communications satel- tions met in Washington last week to ties and connect "television of each lites narrated by Jules Bergman, establish a worldwide television com- Worldvision nation with its neighbor science editor of ABC News, set the munications network. and, eventually, with a global net- tenor of the first symposium held The meetings, held under the spon- work." Sunday (March 21). Its treatment of sorship of ABC International Televi- The Worldvision Corp., which will the development of the Echo, Tel - sion, were the result of five years of donate a certain amount of any profits star, Relay and Syncom satellites laid discussion and planning among inde- it may obtain to educational program- the historical basis for the symposium pendent stations and station groups ing and reducing worldwide illiteracy, and the creation of the Worldvision on the possibility of establishing a acknowledged the importance of the Corp. world network. Now 53 stations commercial aspects of television. The Dr. Edward C. Welsh, executive from 23 nations are in the project. participants resolved that the stations secretary of the National Aeronautics The key resolution passed at this "unite in the promotion of commer- and Space Council, mentioned some first meeting was the establishment of cial use of TV by an increasing num- of the major problems facing the the Worldvision Corp. "which will ex- ber of internationally minded adver- Worldvision group, including those plore investment opportunities in in- tisers and local advertisers around of language and taste differences, ternational broadcasting, with a spe- the globe who have never tested the capabilities of TV receivers, differ- cial eye toward developing new tele- power of the medium." To achieve ences in line standards and interna- vision association and the production this they will consider a "trial asso- tional regulation and control of the of its national programing." ciation" in the Television Bureau of satellites. The uses and accessibility of com- Advertising. A second form of international munications satellites was highlighted The group's concern with the communications was discussed by in a resolution that called for a `clar- quality of advertising led to its es- Harold Botkin, assistant vice presi- ification of the conditions of satellite tablishing a program of exchanging dent of international services at AT& usage as soon as possible so that plans sales and marketing trainees. T, and a member of the board of may be made for their widest use." Elected chairman of the Worldvi- Communications 'Satellite Corp. He Programing, its various types and sion Corp. organizing committee was spoke of the future development of how they could be exchanged, was Diego Cisneros, chairman of Corpor- cables for television and assured the also discussed. A Worldvision News acion Venezolana de Television S. A. members that "cable and satellite Report was established with each na- Others invited to be members of the circuits will complement each other" tion asked to submit events for dis- committee were: R. K. Murdoch, and not compete. tribution. A report on national sport- chairman of directors, News Ltd. of Asher H. Ende, chief, office of sat- ing events was asked to be submitted Australia; Romulo O'Farrill Jr., di- ellite communications, common car- to ABC International headquarters rector and vice president of Telesis - rier bureau of the FCC, urged the in New York. A third aspect of pro- tema Mexicano S. A., in charge of establishment of a "commercial com- graming, music, was described as the administration and techniques; John munications system whose purpose is "international language" and the ex- Bassett, president of Baton Broad- not only to meet the public needs. change of musical programs was casting Ltd., Canada, and Leonard but also to contribute to world peace stressed. Goldenson, president of American and understanding." He also said that Take a Poll To implement the Broadcasting-Paramount Theaters the role of the government should be quickest possible exchange of pro- Inc. to see that the use of satellites is non-

He said interviews with some 15,000 RFE concept in more areas persons on visits outside these countries -not refugees, but people planning to return -indicated that RFE is the most That's the suggestion of duPont's Greenewalt who envisions popular broadcasting service "by a wide margin" and reaches more than 50% equally successful application in other parts of world of its potential audience. He reported that a requiem mass Radio Free Europe has proved so not only on RFE and on radio as a conducted in Warsaw for the late Pres- successful in informing and mobilizing means of communicating ideas, but al- ident Kennedy, publicized by RFE but public opinion in the Iron Curtain so on the RFE concept as one that can by no Polish media, drew an estimated countries that the same concept should do much to "bring about the peace that 10,000 persons. be considered for use in other parts of is our aspiration." Broadcasters' Help Praised Mr. the world, Crawford H. Greenewalt, RFE, a privately operated service Greenewalt thanked the broadcasters chairman of E. I. duPont de Nemours broadcasting news, information and po- for their contribution of some $20 to and of The Radio Free Europe Fund, litical commentary to the people in $25 million in broadcast time in sup- told the NAB management conference five mid -European Iron Curtain coun- port of RFE last year and urged them luncheon Wednesday. tries, is "getting through" to those peo- to continue to "keep up the pressure." He suggested a "Radio Free Asia" ple and, by keeping them informed, He said he hoped they would sched- and a "Radio Free South America." plays a vital part in "keeping the pres- ule an interview he conducted recently Mr. Greenewalt said he was "sold" sure on" their governments. with former President Eisenhower,

102 (INTERNATIONAL) BROADCASTING, March 29, 1965 discriminatory and that the charges launched in, and the target date for Dominican Republic, Ecuador, El for its utilization are "just and rea- a global system of communications Salvador, Guatemala, Haiti, Hondur- sonable." -1967. as, Iran, Japan, Lebanon, Mexico, Other topics considered by the The nations associated with the Netherlands Antilles, Nicaragua, Ni- members of the symposium were the Worldvision project are: Argentina, geria, Okinawa, Panama, Philippines, Early Bird satellite, scheduled to be Australia, Brazil. Canada, Costa Rica, Syria and Venezuela.

Participants in the first Worldvis- assistant manager, Space Systems Ende, chief of office of satellite ion symposium were: (l -r) Dr. Ed- Division for Communications Satel- communications, common carrier ward C. Welsh, executive secretary, lites, Hughes Aircraft; Major Gen- bureau, FCC; Donald W. Coyle, National Aeronautics and Space eral George Sampson, director of president of ABC International, and Council; Harold Botkin, assistant Operations for Communications moderator James Larkin, director vice president of international Satellite Corp.; John Glenn, astro- of business affairs, ABC Interna- services, AT &T; Dr. Harold Rosen, naut and NASA consultant; Asker tional.

dealing with the importance of RFE. It A tional Television System Committee) will be made available shortly in half- cold war used in the U. S. since 1953 insist they hour, quarter -hour and spot- announce- will continue to urge adoption of the ment versions, he reported. in color TV? U. S. standards. The NTSC standards Mr. Greenewalt was introduced by are in use in Japan and in Canada. NAB President Vincent T. Wasilewski Great Britain has announced that un- as the chairman of a company whose A Franco -Soviet pact to introduce less European standards are adopted into $2.5 billion annual sales exceed the French SECAM color system the soon, it will begin using the NTSC was total revenues of all U. S. radio and TV. USSR announced last week, barely standards. two days before the Consultative Com- The duPont chairman, apparently al- Although one of the principal sub- mittee on International Radio was to luding to FCC Chairman E. William jects at the CCIR meeting is to estab- Henry's convention address the day be- meet on the subject in Vienna. lish color -TV standards for Europe, fore, said he felt he ought to offer "a The agreement, signed in Paris last many delegates months ago expressed disclaimer" at the outset: "I am not Monday (March 22), calls for joint their doubt that a single set of stand- going to give you hell." development by France and the USSR ards would result. Their feeling even As a matter of fact, he said, his per- of color television using the French- then was that politics would play too sonal program preferences -of which developed color system. The SECAM great a part in the deliberations. he singled out Flintstones and Be- system is a sequential system. There is a third color system under witched- qualify him as "a member" Contending that the pact is a political consideration at Vienna. This is the of the "vast wasteland" that broadcast- decision rather than a technical one, West German PAL system (phase al- ers are accused of administering. backers of the NTSC standards (Na- ternation line).

BROADCASTING, March 29, 1965 103 FANFARE

viewing." TIO new tools for TV "Boy with Questions" stresses the ed- unveils ucational values television can offer young people. Latest series of film spots screened at convention; Mr. Danish also gave a slide presenta- tion to illustrate the growing number of findings of Roper survey of public attitudes shown TIO services that are being rendered both inside and outside of broadcasting. Television Information Office last produced announcements are designed He cited in particular the recent com- week gave NAB delegates in Washing- for separate use or in conjunction with pilation of a list of 400 TV programs ton a preview of three 20- second sound- a station's local promotional announce- dealing with legal and legislative pro- on- film announcements that will soon ments. ceedings that earned the praise of Judge be distributed to TIO sponsor TV sta- The three spots: Harold R. Medina, chairman of the tions. The spots were shown as part "Running Man" highlights the great special committee on radio and televi- of the Monday (March 22) afternoon variety of domestic and international sion of the New York Bar Association television assembly. fare "which only television makes avail- (BROADCASTING, March 22). Roy Danish, director of TIO pointed able to American viewers in the com- The major portion of TIO's conven- out that the spots -third, fourth and fort of their homes." tion session was devoted to the official fifth of a series begun in 1964-empha- "What You Missed," points up the presentation of the new survey, "The size to the public the diversity of pro- cultural and informational programs Public's View of Television and Other graming available on TV. The TIO- viewers will miss unless they plan their Media," commissioned by no and con- ducted by Elmo Roper and Associates (report and tables, BROADCASTING, March 15). New shoes awarded to top rep salesmen Burns W. Roper, managing partner of the research firm, delivered com- mentary to the slide presentation that Acknowledging that it takes a lot of William Millar, broadcast media super- showed how the public's reliance on TV pavement pounding to be a successful visor for Geyer, & Morey Ballard, dur- for news and information had grown salesman, Avery -Knodel Inc., New ing the National Association of Broad- over a five -year period to a point where York, has presented its annual Shoe - casters convention in Washington. The it now overshadows all other media. leather awards to Gale Blocki Jr. and award to Mr. Blocki had been presented Study also documented the growing John J. Del Greco. in Chicago earlier by John Cole, assist- acceptance ant of television commercials The awards are presented each year supervisor of broadcast at Need- since 1959. by the station representative firm to a ham, Harper & Steers. radio and television salesman "for dis- J. W. Knodel, president of Avery- tinguished service on behalf of the .. . Knodel, commented on the awards by Writers Guild presents stations represented by Avery- Knodel." saying: "You can look at the bottom of This year's awards were given to Mr. a salesman's shoes and this will tell you television awards Blocki, of the Chicago office for radio, as much as you need to know. I am Two episodes the and to Mr. Del Greco of the New York sending Messrs. Blocki and Del Greco of Bob Hope Pre- sents the Chrysler Theater office, for his work in television. Mr. each a new pair of shoes. They need series on NBC -TV won Writers Del Greco received his award from and deserve them." Guild of Ameri- ca awards for the best television writing of the 1963 -64 season, only series to win more than one of the six awards made in the field of network television. Pre- sented at the annual WGA awards din- ner, the "Hope Chrysler" awards went to Howard Rodman for The Game with Glass Pieces as the best piece of TV anthology writing and to Mark Rodgers, Russell Rouse and Clarence Green for One Day in the Life of Ivan Denisovich as the best adaptation of material not previously written for television. Other WGA network TV award win- ners were: Arnold Perl, for Who Do You Kill? on the East Side -West Side series on CBS-TV as the best episodic drama; Herbert Baker, Sheldon Keller, Saul Ilson, Ernest Chambers, Gary Belkin, Paul Mazursky, Larry Tucker and Mel Tolkin, for the Danny Kaye Show on CBS -TV as the best written TV comedy- variety series; Bill Idelson and Sam Brobrick for The Shoplifters on The Andy Griffith Show on CBS-TV Mr. Del Greco (1) receives TV award Mr. Blocki (1) shown accepting radio tied with Martin Ragway for My Hus- from Mr. Millar award from Mr. Cole band is the Best One on The Dick Van Dyke Show on CBS -TV for the award 104 BROADCASTING, March 29, 1965 for the best episodic comedy writing. ered car, from SESAC Inc. at the Na- Albert Waller won the award for the tional Association of Broadcasters' con- best TV documentary writing for his In vention in Washington last week. The the American Grain: William Carlos winner's name was drawn from a green Williams on the Eye on New York mailbox, part of the old-time setting series on wCBs-TV New York. The ra- for the "lizzie." dio writing award went to Sol Panitz for The Long Silence for Voice of Grant donated WFTV(TV) Orlando, America. Fla., has donated the $1,000 grant which it received as part of the Alfred I. duPont Foundation award to Rollins APBE names two for College Center for Practical Politics in Winter Park, Fla. The award had Fellows scholarships been given to the station for its out- standing public service programing Winners of the 1965 Harold E. Fel- (BROADCASTING, March 22). lows memorial scholarships, given by the Golden contest A six -week contest National Association of Broadcasters with 200 spots on KRLA Pasadena, and administered by the Association for Calif., and KLAC and KMPC, both Los Professional Broadcasting Education, Angeles, is being run by Hoffman Can- are Sherilyn Zeigler of Wilmette, Ill., dy Co., Los Angeles, for its Cup-O- PROLOG® IS and Michael Shepherd, Bainbridge, Ga. Gold candy bar. The contest, which in- The scholarships, named for the late cludes a trip to Mexico as a grand FLEXIBLE president of NAB, are used the win- by prize, is being handled through Ander- mono or stereo ners for further study in radio and TV. son- McConnell Advertising, Hollywood. any type of format This year's winners were announced random selection during the NAB convention by Dr. instantaneous manual Hugh Cordier of the University of Illi- Everything's coming up control nois, president of ABPE. Miss Zeigler, who spent a 10 -week roses in Minneapolis write for brochure internship at WON Chicago and has written a weekly radio series on wxYz If things continue as expected, Min- Detroit, will continue her work for a Cow ;.....ea Pi.s,.... neapolis may be one of the most colorful master's degree at Michigan State Uni- BOX ,7040 / DALLAS,. TEXAS, 76ír7 and fragrant cities in the United States. versity, where she was active in radio - WCCO -TV Minneapolis -St. Paul helped TV as well as a member of the Honors its viewers through the last six weeks College as an undergraduate. Mr. Shep- r of winter by a "Countdown on Spring" herd, a junior and a radio -TV major at campaign. Each day air personalities the University of Georgia, has been would announce the number of day; active in both commercial and educa- left before spring officially started on tional broadcasting, serving as an an- March 20. nouncer in Bainbridge, as an announcer- In addition to the daily "countdown," newsman at WM.ITM Moultrie, Ga., and, When wcco -TV sent a package of flower seeds currently, as an announcer at WGAU And Athens, Ga. to anyone who requested one. those who asked for the seeds during your bank the first week of spring became eligible Drumbeats ... for one of the 100 Punch -n -Grow kits. According to the station, the people says'NO':.. Open house More than 300 people of Minneapolis like flowers for it re- previewed the recently expanded Lin- ported that during the first week of the coln facilities of KoLN -TV Lincoln and campaign it received more than 9,500 we can assist you in KGIN -TV Grand Island, both Nebraska. requests for seeds. KGIN -TV is a satellite station of KOLN- Buying a New Station Tv, both John E. Fetzer stations. A pub- Long Term Loans lic open house is scheduled for April Presbyterians honor Freberg Short Term Loans 3 and 4. Stan Freberg, humorist, comedian Discounting Notes Historical award Robert E. Kintner, and creator -producer of numerous Financing of New president of NBC, and Lou Hazan, award -winning radio -TV commercials, Equipment NBC producer and writer, were pre- was honored last week at a breakfast sented with citations of merit last session sponsored by the radio and tele- We believe in Thursday (March 25) by Vice Presi- Broadcasting vision division of the United Presby- dent Hubert Humphrey for the NBC We invest in Broadcasters terian Church. The award was for his News documentary The Capitol: production of three highly successful Chronicle of Freedom. Special presen- Communications Capital Corp. one -minute radio spots for the church tations of the film in the Senate audi- group. The presentation was made by 3504 Time & Life Bldg. torium were given on Thursday. The the Rev. Charles Brackbill Jr. Presiding New York 20, New York program was originally telecast on at the breakfast was the Rev. Richard Circle 5-2870 Jan. 12. R. Gilbert, chairman of , the United Old -time prize Ken Kendrick, KENN Presbyterian's radio-TV division. Cere- Farmington, N. M., won a "tin lizzie," mony took place at the NAB conven- (We suggest you clip this ad for reference) an authentic miniature gasoline -pow- tion in Washington.

BROADCASTING, March 29; 1965 105 FINANCIAL REPORTS vestment. The arrangements provide for repay- STV seeks protection He said the basic asset of STV was ment of $42.5 million in notes issued the 90-year rights it holds on the pay - under the prior loan agreement and an from its creditors TV design licensed to it by Skiatron. additional $27.5 million to be taken Mr. Weaver reminded shareholders of down from July 1, 1965, to July I, STV's $117 million law suit against the 1966, AB -PT said. Notes to be issued Inc. went into Subscription Television theater owners who had been propo- will provide for repayments to be made federal court in New York last week nents of the California legislation barring semiannually beginning on Jan. 1, 1966, asking for protection from its creditors pay TV and another claim for $14 mil- to final maturity on July 1, 1985. under chapter 11 of the bankruptcy lion against the state of California. AB -PT said the new money will be act. Several Suits He said the company used to meet "expanding needs," in- In a letter to stockholders explaining had been hit with several law suits, cluding renovations in New York and the action, STV President Sylvester L. "none of which are based, in our view, in Hollywood and a plan to move ad- (Pat) Weaver said disputed claims on merit or equity." ministrative offices to a new skyscraper against the company and a shortage of In an accompanying affidavit pre- building it has leased. Among the plans cash made the filing necessary to give sented to the court, STV said claims are an ABC-TV and radio broadcast it time to get new partners and new against it fell into two categories: Those facility, entailing renovation in New plans under way. for exhibition rights to program mate- York of ABC -TV and radio broadcast At the same time Mr. Weaver said rial, most of which provide that rights facilities at the current complex of build- that a program would be pressed to con- would be based on a percentage of ings bounded by Central Park West, vert the grid systems used in Los Ange- gross receipts, and claims for rental of Columbus Avenue, 66th Street and 67th les and San Francisco in the aborted unused office space in Los Angeles and Street. This renovation will come with pay operations there to community office and studio space in San Francisco. the move of administrative offices sched- antenna television service. The grid uled for late this year from the existing systems in those cities, he said, now AB -PT refinances, building complex to a new building un- pass 35,000 homes and constitute an in- der construction on the Avenue of the vestment of $4 million. gets new funds Americas in Manhattan. AB -PT has a In its petition to the U. S. Southern long -term lease for a 40 -story building District Court in New York, STV listed New funds for planned expansion of on the block between 52d and 53d assets of $14,210,963 and liabilities of broadcast facilities have been obtained streets (BROADCASTING, Oct. 19. 1964). $1,595,529. However, the assets in- by American Broadcasting-Paramount The building will house administrative cluded accounts receivable from STV Theaters Inc., New York, parent com- offices of AB -PT divisions and ABC un- subsidiaries, Subscription Television of pany of ABC. der one roof. California and STV Programs Inc. to- AB -PT said last week that it has con- AB -PT said last week that the new taling $8.6 million. cluded arrangements to refinance its funds would be used also for planned Mr. Weaver told stockholders that existing debt and to provide additional expansion of TV studio facilities in among tangible assets the company has funds. The lending source is said to be Hollywood. Renovations there and in two interrogators and 25,000 selectors Metropolitan Life Insurance Co., and New York will incorporate "live color representing well over $4 million in in- the interest rate, 4.55 %. capability," it was said.

FATES & FORTUNES BROADCAST ADVERTISING art and director of design center at manager of WBRK Pittsfield, Mass. Syracuse University, Syracuse, N. Y. Charles H. Shelton II joins wNCT(TV) Richard N. Jacob- Greenville, N. C., as member of sales son, former general staff. sales manager of WOR- D. TV New York, named James Hardy, broadcast media director of national director at. Firestone & Associates Inc., sales for Polaris Philadelphia, named account executive there. Broadcasting. H i s headquarters will be Freeman R. Jones, in New York. Polaris formerly n Mr. Jacobson souther operates three TV and Mr. Altman Mr. Chapman sales representative three radio outlets. for wsoc -Tv Char- Dennis M. Altman, VP of Earle lotte, N. C., named Russ Gast and Mary Houtz, salesmen Ludgin & named creative Co., Chicago, director of sales at for wow Omaha, named assistant sales director of agency. J. Edwin Chapman, station. Mr. Jones, in manager and local sales manager, re- VP, promoted to senior VP. Mr. Chap- broadcasting since spectively. man also continues as associate creative 1950, once had part director. Mr. Jones Don Olsen, Nebraska representative interest in Bomar for 3M Co., St. Paul, named account David E. McElroy, with wESx Salem, Lowrance and Associates, southern rep- executive for wow Omaha. Mass., named account executive at resentative firm. WCOP -AM -FM Boston. M. Peter Piening, creator of graphic Bill Walls, sales manager at KXEo designs for several U. S. companies, re- Howard M. Shultis, formerly VP and Mexico, Mo., named to sales staff of tained by J. Walter Thompson, New general manager of wKNY Kingston, WKDE Atlavista, Va. York, as graphic arts consultant. Mr. N. Y., and VP and general manager of Ronald Spana, director -producer and Piening will continue as professor of WKNE Keene, N. H., appointed sales production supervisor at KENS -TV San

106 BROADCASTING, March 29, 1995 Antonio, Tex., named acocunt execu- ecutive for wiL. Factor & Co. and named director of tive at Aylin Advertising Agency Inc., operations of cosmetic firm. that city. George E. Davidson, analyst- writer in xtaxT(TV) sales research department, John C. Severino, account executive Donald J. Plumridge, assistant pro- Los Angeles, named national sales rep- at WBZ Boston, named to sales staff of motion and advertising director of resentative for station. Jim Sowards, WABC -TV New York. CFPL -TV London, Ont., named copy- in operations and sales service at xtaac, writer in creative department of may that city, replaces Mr. Davidson. Peter Martinez, account executive at The Marschalk Co., York, (TV) Sacramento, Calif. New named Tony Rungo, with wwvA Wheeling, account executive on Dixie Cup Divi- Glen C. Peak joins Leo Burnett Co., W. Va.; Jim McVitty, with CBS and sion of American Can Co., New York, Chicago, as account executive. Earlier International Tours, both Hollywood, at Hicks & Greist, that city. he was with Gardner Advertising, St. and Harry Pearson, former restaurateur, Robert N. Cochran, Louis, and Pillsbury Co., Minneapolis. join xwIZ Santa Ana, Calif., as sales since 1962 account representatives. Donald F. McCarty, executive in New radio sales service di- Donald H. Rice, VP, J. Walter York for CBS Televi- rector at Avery-Kno- Thompson Co., Chicago, named head sion Stations National del Inc., New York, of Quaker Oats Co. account there. Sales, appointed gen- named radio sales .Flenry Starr moves from Detroit office eral sales manager of manager there. Mr. of JWT to Chicago to succeed Mr. Rice WBBM -TV Chicago. McCarty, with repre- Earlier he had been on Alberto -Culver Co. account, effective Mr. Cochran sentative firm since April 5. in sales for CBS at 1959, succeeds John San Francisco and xxxT(TV) Los An- Mr. McCarty S. Stewart, who re- Fred J. Hatch, senior VP in charge geles. He succeeds Edward R. Kenefick signs to organize own business. of Chicago office of MacManus, John who has become VP- general manager & Adams, named special assistant to of WBBM -TV. Arthur J. Ornitz, cinematographer, president of agency at Bloomfield Hills, named director -cameraman for Elliot, Mich. Robert E. Britton, senior VP at William J. Kaletta, on sales staff at Unger & Elliot Division of Screen Bloomfield Hills, succeeds Mr. Hatch in wit, St. Louis, and G. William Keys, Gems, commercial -production part of Chicago. salesman at KBOX Dallas, join The Katz company in New York. agency as radio salesmen in their re- spective cities. Frank Oxarart, account executive for xxx Los Angeles, named assistant sales Joseph Ryan, with Merchants Retail manager there. Credit Association, Dallas, and Bank of John O. Connell, sales manager waw St. Louis, joins sales staff of KMOX-TV, that city. Donald Bratrude, formerly with Leo Burnett Co., Chicago, joins Wade Ad- Mr. Schule Mr. Wells vertising there as account supervisor. James R. Schule, VP and secretary, Paul Blustain, for- and Donald A. Wells, VP and director merly manager of TV of marketing, media and research, commercial produc- elected executive VP's of BBDO, New tion at Norman, Craig York. Both are board members and members of executive committee. & Kummel, New York, joins Post- Philip D. Archer, media manager of Keyes - Gardner, Chi- Knox Reeves Advertising, Minneapolis, cago, as VP for radio- for past year and media supervisor there TV production. Ear- for six years before that, appointed VP Mr. Blustain lier he was with J. M. and media director. Mathes, Fuller & Smith & Ross and McCann -Marschalk as well as Young Dr. Francis X. Paone, director of St. & Rubicam. Louis University's management science research center and marketing research PROLOG° IS Richard W. Wendelken, unit manager executive with Pet Milk Co. and Col- EXPANDABLE for West Coast programs, NBC-TV, and gate- Palmolive before that, named by John L. Spence, in unit manager's de- Anheuser -Busch Inc., St. Louis, to new- any combination of sys- partment and also with broadcast oper- ly created position of director of mar- tem components or ac- ations of NBC -TV, both Los Angeles, ket research. cessories can be added named manager and producer- salesman, at future date that Robert L. Garrison, senior VP for system capability can be respectively, for NBC Telesales, to re- city. MacManus, John & Adams, Minneap- increased meet olis, appointed senior VP and manager quirements Scott Medearis, field representative of Los Angeles office of McCann- Erick- joins wIL St. Louis, for Bristol- Myers, son. He succeeds Henry A. Mattoon, write for brochure as account executive. Michael R. Col- now head of M -E's Houston office. lins, merchandising representative for wIL as G. Ellington, formerly assist- LTV Falstaff Brewing Corp., joins Charles C.cxtin..c.wt ct. LLe.c.t irrst u account executive. Irvin Goode, player ant to chairman and manager of new SOX 17040 / DALLAS. TEXAS 75217 for National Football League's St. Louis product developments for R. J. Reyn- Cardinals, named special marketing ex- olds Tobacco Co., elected VP of Max

BROADCASTING, March 29, 1965 107 America, San Francisco, joins KBOx MEDIA farm and home director at station, pro- Dallas, as account executive. moted to commercial and promotion manager. Jerome C. Lawson, sales manager at WOEE Indianapolis and account execu- Jack Stapp, president and general tive at WFBM, that city, named account manager of WKDA Nashville, resigns to executive at WIL St. Louis. devote full time to Tree Publishing Co. city. B. R. Durkee, with Chrysler Corp. and Dial Records, both that since 1955 and most recently in mer- Jack Ellsworth, program director at chandising work there, named manager WALK-AM -FM Patchogue, N. Y., ap- of advertising and sales promotion for pointed station manager. Imperial cars, Chrysler -Plymouth Divi- Mr. Walker Mr. Dunlap sion. J. L. Wichert, who has handled Jack B. Purcell, assistant general at- Fred E. Walker, general manager of advertising for both Imperial and Chrys- torney in charge of West Coast law ICOKA Pittsburgh, named general man- ler cars, continues as manager of adver- department of CBS Inc., appointed gen- ager of xvw -TV Cleveland, succeeding tising and sales promotion for Chrysler eral attorney in charge of West Coast. Leslie G. Arries Jr., who becomes op- cars. erating director of Westinghouse Broad- James A. Delay, former editor of Life Richard L. Hoard named research casting Co. Productions and WBC Pro- magazine, now in charge of writing and manager, Waldie & Briggs, Chicago. He gram Sales, both New York (BROAD- producing broadcast editorials for ABC had been with Long Lines Division of CASTING, March 22). Mr. Walker is owned radio and television stations, ap- AT &T. succeeded at KDKA by Wallace Dunlap, pointed editorial director of CBS cor- assistant sales manager of KDiA-Tv. porate information staff. Donald E. Booth, creative supervisor at A. C. R. Stone appointed as business Ted Bates & Co., New manager of Storer Broadcasting Co. York, named senior New NAFMB officers CATV systems. Mr. Stone will coor- VP. Mr. Booth joined dinate activities of all systems operated agency in 1956 as Abe Voron, WQAL(FM) Phila- by Storer through its subsidiary com- copywriter and was delphia re- elected chairman of panies, Southern California Cable TV elected VP in 1959. board of National Association of Corp. and Storer Cable TV Inc. Storer operates systems in Thousand Oaks, Mr. Booth John B. Caries, in FM Broadcasters at sixth annual convention in Washington. Ojai, Oakview and Meiners Oaks, all media department of California, and has been awarded fran- Grey Advertising Inc., New York, Stan Hamilton of WMAL -FM Washington re- elected treasurer chise for system in Fillmore, Calif. Mr. named director of media operations at Stone's headquarters will be at 338 S. Bliss /Grunewald Inc., that city. and Edward F. Kenehan, Wash- ington attorney, elected secretary. Western Avenue, Los Angeles. James W. Monahan, account execu- FM broadcasters also elected Edward R. Boyd, in station relations tive with CBS Radio Network Sales, four new regional directors to department of Mutual Broadcasting New York, named account executive two-year terms: Elmo Ellis, WSB- System, New York, named manager of at Metro TV Sales, division of Metro- FM Atlanta; Arthur Crawford, that department. media Inc., that city. KCBH(FM) Los Angeles; Durward Tucker. wRR -FM Dallas, and Ger- Robert L. Hanson Jr., director, opera- Winston White, manager of Houston trude Bunchez, KCFM(FM) St. tions at Eric Marder Associates, New office of Marplan, division of Interpub- Louis. York research firm, named director, re- lic Group of Companies, Joins Marplan, search projects at NBC. New York, as director of research. Harold Altman, copywriter with Doug director for PROGRAMING Doyle Dane Bembach, New York, Catlin, program WKDE Atlavista, Va., named assistant named to similar position at Daniel & that manager. Otis Greene, production assistant at Charles, city. Screen Gems, Hollywood, resigns to Raymond B. Durgin, general manager James V. Tufty, with advertising di- produce his own play. WJAB Portland, named station vision of American Bakers Cooperative, of Me., manager of WLOB-AM -FM, that city. Jerry Bernstein, assistant director of New York, joins Washington office of William K. (Pat) Patterson, disk jockey The Donna Reed Show (ABC -TV, J. Walter Thompson, as account repre- for wPRO Providence, R. I., named op- Thursday, 8 -8:30 p.m.), named director sentative and media specialist. erations director of WLOB- AM -FM. of show. Robert D. Hammond, account super- Alan Fischler, general manager of Herman Groves, story editor of visor for Formica, Collier Chemical and KBIG -AM -FM Avalon -Los Angeles, elect- Daniel Boone (Thursday, 7:30 -8:30 de Marco companies, named VP at ed VP of John Poole Broadcasting Co., p.m. NBC -TV), promoted to associate Coleman -Parr, Los Angeles. licensee of KBIG. producer of series. Neil Kennedy, senior media buyer Peggy Maddock, production assistant Bill Thompson, program manager of on Liggett & Myers Tobacco Co. ac- with KGO San Francisco, named public KCBS Los Angeles, named to newly cre- count at J. Walter Thompson, New service director there. ated position of operations manager. York, named account executive at New York representative office of Continental Robert J. Flynn, general manager of Paul Kasander named VP and exec- Broadcasting. WDBF Delray Beach, Fla., named gen- utive producer of Colodzin Productions eral manager of WATT Indianapolis. Inc., New York. Martin Conn, with WMAL Washing- ton since 1963, named account execu- Johnny Ryan, with Kvoo Tulsa, Okla., Rudy Wright, free -lance producer - tive after completing management train- since 1942 as announcer, named assist- director in Chicago, named to head ing program. ant general manager. Carl Meyerdirk, newly reorganized TV production divi-

108 (FATES & FORTUNES) BROADCASTING, March 29, 1965 sion of Atlas Film Corp., in Oak Park, by Douglas Benton, present associate Ill. producer of Dr. Kildare. Irving Pearl - Affiliates name Cahan of Edwin D. Ettinger, member of opera- berg, author of some Dr. Kildare tions committee and director of market- scripts this year, succeeds Mr. Benton Herbert Cahan, WJZ-TV Balti- as associate producer and story editor. ing for Disneyland Division of Walt more, elected chairman of board Disney Productions, named VP of MCA of governors of ABC -TV Affiliates Robert F. O'Neill, assistant producer Enterprises Inc., and will join Universal Association, succeeding Thomas on MGM -TV's Dr. Kildare, appointed City Studios Tour Division. P. Chisman, wVEC -TV Norfolk, associate producer. Gerald Rubin, talent and package ne- Va. Martin Umanski, KAKE -TV Robert Schleh, animation director at gotiator with William Morris Agency, Wichita, Kan., was named vice Pelican Films, Hollywood, named to New York, named director of package chairman; Ben West, Koco -TV newly created position of manager of negotiations, CBS Television Network Oklahoma City, secretary, and production in that department. business affairs department, New York, Robert Doubleday, ICATv(Tv) Lit- succeeding Donald Sipes, VP for busi- tle Rock, Ark., treasurer, at an- Larry Burroughs, assistant station ness affairs in Hollywood. nual affiliates meeting (BaoAn- manager of KPHO Phoenix, and special CASTING, March 22). projects manager of KPHO -Tv, there, Bob Fuller, program manager of named program director at KPHO -TV. WJAB Portland, Me., named assistant program manager of wTRY Troy, N. Y. Dave Pincus, one -time president of producer with Edward H. Weiss Co., Caravel Films, and later affiliated with John B. and Mary Kelly have joined motion picture industry, joins Chicago, named staff assistant director Foster WPHL -TV Philadelphia, as sports con- Inc., sales man- at VPI of Illinois, both Evanston. Films New York, as sultants. Station is to go on air in late ager. summer with 20 hours per week of Buzz Kulik, executive producer of Peter C. Vanlaw, prime time sports programing. Kentucky Jones on NBC -TV this sea- director of produc- tion sales at Tapix Productions, son, elected VP of Bob Banner Associ- Holly- Dick Williamson, for six years air per- wood, joins Filmfair, Studio ates in charge of West Coast production, City, Calif., sonality on WIND Chicago, joins WCFL as commercial producer, responsible for newly created post. He will open office there to host Monday -Friday 1 -4 p.m. all phases of commercial production. in Hollywood on April 1. period starting in mid -April. Phil Arenson, head of audio-visual de- Mike Jackson, telephone conversa- partment of Bank of America, San tionalist formerly with KHJ Los Angeles, Francisco, joins Filmfair, Santa Barbara, joins KNx in that city in charge of 7:30- Calif., as executive producer. Bob 11 p.m. time segment. Witte, senior copywriter at McCann- Frank Gifford, 12 -year veteran of Na- tional Football League with New York's Giants, retires to become full -time sports broadcaster. He is presently director of sports for WCBS -TV New York. Mr. Koerner Mr. Nathan Rod McKean, announcer at KRKD Los Howard B. Koerner, who recently re- Angeles, named program director. joined Official Films, New York as VP, named VP- operations, responsible for Jeff Holt, with KBTM Jonesboro, Ark., day -to -day activities. He was with Offi- joins WRMF Titusville, Fla., as personal- cial for several years until last spring ity- salesman. Wayne Allen (Kemp), in when he resigned to resume practice of Army for past four years, joins WRMF law. Wynn Nathan, president of TV as announcer. for Marketeers Inc. past four years and Peg Wilder named to head new TV previously VP in charge of sales for and motion picture division of literary MCA TV, has joined Official as general department of The Brittin Agency, Hol- sales manager in charge of domestic and lywood talent representative. international sales. Dick Heatherton, with wFYI Mineola, Herb Wallerstein, director and assist- N. Y., joins watt Bay Shore, N. Y., as ant director for Screen Gems, Holly- disk jockey and assistant news director. wood, for several years, promoted to as- sociate producer on new TV series Donald Sabbann joins KGLO-AM -TV PROLOG' IS I Dream of Jeannie, which starts on Mason City, Iowa, as farm director. RELIABLE NBC this fall. Mac McCullough, sports director at transistorized photo elec- George Schlatter will produce The KWWL -AM -TV Waterloo, Iowa, joins tric readout system NARAS Show, hour -long color special WsPo-TV Toledo, Ohio, in similar ca- transistorized circuitry to be broadcast on NBC -TV May 18 pacity. automatic by -pass featuring winners of Grammy awards of Fred Frieberger, executive consultant programming corrected National Academy of Recording Arts & to realtime every 15 min- of Slattery's People (CBS -TV Monday utes Sciences. Mr. Schlatter, as George 10-11 p.m.), named by MGM -TV to Schlatter Productions, will produce pro- produce A Man Called Shenandoah gram in association with Ted Bergman's (ABC -TV Monday 9 -9:30 p.m.) start- write for brochure Charter Productions, packager of show. ing this fall. David Victor, producer of Ken Mazawa, film cameraman for TV Dr. Kildare (NBC -TV Thursday 8:30- LTV C o, f i .. .rar &L Litw Ica documentaries and for USIA, joins Vi- 9:30 p.m.), named producer of The SOX 17040 / DALLAS. TEXAS 70217 deo Pictures of Illinois Inc. as staff Man from U.N.C.L.E. (NBC-TV Mon- I cameraman. Drew Andreotta, television day 8:30 -9:30 p.m.). He is replaced

BROADCASTING, March 29, 1965 109 Erickson, Los Angeles, appointed to staff of wRCB(Tv) that city. story director at newly created post of New ASCAP board Earl W. Clark, editor and publisher Filmfair, Studio City. of The Edmonds (Wash.) Tribune -Re- Eleanor Connolly, for last seven years American Society of Compos- view, named chief editorial writer of manager of film sales at Pelican Films, ers, Authors and Publishers last KIRO Inc. (KIRO- AM- FM -TV), Seattle. Los Angeles, named to newly created week announced new board of post of assistant to president. directors for two -year term, be- EQUIPMENT & ENGINEERING Jim Martin, disk jockey at wcpo Cin- ginning April 1: Stanley Adams cinnati, joins WRIT Milwaukee, using his (president of ASCAP), Richard real name, Layton Redell Zbornik Jr. Rodgers, Arthur Schwartz, Ned Washington, Jimmy McHugh, Henry Kahn, special events director Jack Yellen, L. Wolfe Gilbert, of WERL Eagle River, Wis., and Everett Richard Adler, and Howard Dietz, James, announcer -producer at WAER writers in popular production (FM) Syracuse, noncommercial, named field; Morton Gould, Deems program director and production direc- Taylor and Paul Creston, writers tor respectively, at WAER. in standard field; Edwin H. Mor- Mr. Toiler Mr. Kanen Reb Hawkins joins staff of WETZ New ris, Victor Blau, Louis Dreyfus, Martinsville, W. Va., as announcer -disk J. J. Bregman, Leon J. Brettler, William J. Toeller, manager of man- jockey. Kay Anderson named musical Lou Levy, Maurice Scopp, Irving ufacturing operations and plant facilities director and Ruth Ann Hallecks named Ceasar, Arthur Israel, publishers at Entron Inc., Silver Spring, Md., office manager of station. in popular production group; Ru- named general manager of Miratel Elec- tronics Inc., New Brighton -St. Paul, Bill Longman, announcer for KMAQ dolph Tauhert, Frank Connor and Minn. George C. Kanen, regional sales in Maquoketa, Iowa, from 1959 to Adolph Vogel, standard publisher directors. manager for Entron, named sales man- 1963, returns to same position follow- ager for Miratel. ing tour of duty with U. S. Air Force. Robert H. Beiss- Dean announcer at wrcY Ma- Stuart, wenger, VP and gen- lone, named all -night announcer for Martin. eral manager of Jer- wwsc Glens Falls, both York. New Frank Cooper, talent agent who last rold Electronics Pete (Williams) Muniet, air personal- fall merged his agency into Ashley - Corp., subsidiary of ity at WBRK, Pittsfield, Mass., joins Famous and became top executive with the Jerrold Corp., WILZ St. Petersburg Beach, Fla., in sim- latter organization, has resigned. Philadelphia, elected ilar capacity. Larry Boroughs, special project man- executive VP. Three KPHO -TV new VP's of company Susie Cordon, in charge of continuity ager of Phoenix, promoted to Mr. Beisswenger and public service copy at WGHP -TV program director. have also been named: Walter Goodman, VP of consumer High Point, N. C., named producer - Earle Jerris, former pianist- arranger director. marketing and special products; Lee R. with Charlie Spivak and Art Mooney, Zemnick, VP of systems marketing and named morning WROC B. Mitchel Reed, disk jockey at WMCA man at Rochester, operations, and Ken Simons, VP of New York, is rejoining KFWB Los An- N. Y. research and development. geles, which he left in 1962 to go to Dennis Morgan, announcer at WHRY Les Brown, chief engineer for Mit- WMCA, to hold down 6 -9 p.m. program Elizabethton, Pa., named to production period. chell Camera Corp., Glendale, Calif., staff of WGAL -TV Lancaster, Pa. named to newly created position of director Bob Richards, producer and Fred King, program director at WHRY chief engineer for cine products at of films, commercials, indus- television Elizabethton, Pa., joins announcing staff Beckman & Whitley Inc., San Carlos, trials and off -Broadway plays, joins Fos- and production department of WFEC Calif. ter Films Inc., as producer -director. Harrisburg, Pa. R. Randolph (tippler, producer- direc- Gino of Boston football Cappelletti, Rich Castanie, announcer at wAnc tor at WNEM -TV Bay City- Saginaw- Patriots, joins wBz -TV Boston as sports Galesburg, Ill., joins WJFM(FM) Grand Flint, Mich., named general manager announcer. Rapids, Mich., in similar capacity. of General Television Network, mobile Tom Sidwell, disk jockey at wESA Ted Baze, producer -director at xMBC- videotape production and television Charleroi, Pa., named to similar capaci- TV Kansas City, Mo., named production equipment sales organization in Fern- ty at WAMM Flint, Mich. supervisor at waw -TV Cleveland. dale, Mich. David E. Rice, producer- director at WJIM -TV Lansing, Mich., named pro- NEWS FANFARE duction director. Howard F. Lancour, announcer at WCAX-TV Burlington, Vt., Bob Wells, weatherman at WDAF -Tv Paul Kagan, assistant manager of named children's announcer, also at Kansas City, Mo., named to similar press information for CBS Radio, WJIM -TV Lansing. capacity at WJW -TV Cleveland. named to newly created post of man- ager White, disk jockey with WPIK of press information for CBS- Norman Barry Serafin, with KOAP -TV Portland, Allan owned stations, both New York. Alexandria, Va., joins Barbara Ore., noncommercial, joins news staff Mich., as Bruce G. Productions, Kalamazoo, of KOIN -TV, that city. Pollock, assistant promotion writer -producer. and public relations manager of waz -Tv Wes Adams, news director at WBEC Ben Brady named to produce new Baltimore, named assistant advertising Pittsfield, Mass., joins news department and promotion CES-TV series, Wild West, to start in director for Triangle of WINK -TV Fort Myers, Fla. fall, Friday 7:30 -8:30 p.m. Mike Gar- Stations. rison is executive producer of satirical Ray White, announcer for WDEF and Robert V. Jones, director of editorial series, starring Robert Conrad and Ross WAPO, both Chattanooga, joins news research at wowo Fort Wayne, Ind.,

110 (FATES & FORTUNES) BROADCASTING, March 29, 1965 named manager of publicity and public relations there. John A. Steinwand, promotion man- Terrell, pioneer government radio inspector, dies ager of WMC -AM -FM and wMcr(TV) Memphis, named promotion manager of William D. Terrell, 93, pioneer in pointed head of field engineering di- wsPD -TV Toledo, Ohio. establishment of government radio vision of then newly created FCC. regulations and retired chief of Mr. Terrell retired from commission James A. McDearman Jr., formerly FCC's field engineering division, died in August 1943 at age 72. He was production manager of noncommercial March 23 at Washington Hospital elected fellow of Institute of Radio WKNO -TV Memphis, named promotion Center. Mr. Terrell Engineers in 1929 and was made manager of WMC -AM -FM and WMCr became first U. S. honorary lifetime (Tv), all that city. member of Veteran radio inspector in Wireless Operators Association. Mr. Ronald P. McKenzie, marketing in- 1911, after already Terrell represented U. S. at number formation specialist and national ad- having accrued 22 of international conferences includ- vertising promotion copywriter for Min- years of communi- ing International Radiotelegraph cations experience neapolis Star and Minneapolis Tribune, Conference, London, 1912; National in government and named promotion manager of Green Broadcast Conferences called by sec- Bay (Wis.) Press- industry. He served Gazette and WJPG. Mr. Terrell retary of commerce in 1922, 1923, Margaret H. Elder, in promotion as chief of Depart- de- 1924 and 1925, and European partment of Press -Gazette for past five ment of Commerce's radio division Broadcasting years, named assistant to Mr. McKenzie. from 1915 to 1932, and then as chief Conference at Prague of Federal Radio Commission's (pre- in 1929. He lived in Arlington, Va., Jack T. Parker, with Ketchum, Mac- decessor of FCC) field operations di- since retirement and survivors in- Leod & Grove, Washington, since April, vision until 1934 when he was ap- clude his wife and son. 1964, named manager of sales promo- tion department, there. Russell J. Burton appointed manager of public relations at noncommercial ALLIED FIELDS pointed secretary of Board of Broad- KCET(TV) Los Angeles. cast Governors, that city. Dr. Ray Mofield, assistant to president John Schell, formerly public rela- at Murray State College, Murray, Ky., DEATHS tions director for General Foods Corp., named head of new department of Henry Gerstenkorn, veteran Los An- joins Armour & Co., Chicago, in similar communications comprising journalism, geles advertising executive, died March capacity. Armour also has promoted speech and broadcasting. Edward G. Gold to new position of manager, press relations. Dick Werges, with Armed Forces Radio, Saigon, South Vietnam, named r \ Fred J. Nataly, ad- director of placements at Nationwide , vertising manager for Broadcast Services, Denver, national A99 Is General Electric's employment agency. Electronics Division, r'' ¡ Richard Emilson, account executive B21 Ky., Owensboro, for MacManus, John & Adams, New named promotion York, named account representative for A01 manager for electron- Audience Studies Inc., television pro- ic components group gram and commercial pretesting organ- Al2 of Sylvania Electric ization, that city. Mr. Nataly Products Inc., subsidi- ' ary of General Telephone & Electron - Walter B. Grimes, station and news- Al 3 ics, New York. paper broker, has become associated , with Chapman Co. as Washington rep- A02 Alan F. Grip, assistant advertising resentative in station brokerage field. manager at Raleigh Haberdasher, Wash- Mr. Grimes remains on his own in A14 , ington, named public relations coordi- newspaper brokerage field. His office is nator at WRC -TV, that city. in Dupont Circle building, Washington. Al Petker, president of Al Petker PROLOG® IS Publicity, Beverly Hills, Calif., promo- INTERNATIONAL tion service for stations, is in Mt. Sinai AUTOMATIC hospital, Los Angeles, following heart M. Gilles Morin named manager of attack. Quebec sales of MCA Canada, division programming of MCA TV International Ltd., Toron- logging George trade news editor authenticating Marakas, to. MCA Canada has Montreal office for NBC West Coast division, granted unattended station oper- at 1434 St. Catherines Street, West. ation for 24 hours or extended leave of absence for duty with more Navy as public information officer, 13th P. Kimberley, formerly of Canadian Naval District, Seattle. Broadcasting Corp., Toronto, named senior broadcast producer of Spitzer, write for brochure Frederic Baum, with publicity depart- Mills & Bates Ltd., Toronto advertising ment of Paramount Pictures, New York, agency. named West Coast publicity director of t"oxti,a.e"°LLTV Pi.rr..,.-.. ,.. Filmways Inc. He will be in Filmways Frank K. Foster, formerly of broad- ` SOX íT090 / DALLAS. TEXAS TSEtT offices on MGM lot in Culver City, cast stations licensing section of De- Calif. partment of Transport, Ottawa, ap-

BROADCASTING, March 29, 1965 111 19 following brief illness. He joined 1958 and radio announcer for Chicago Coast, died March 13, in Sun City, Don Lee Broadcasting System as sales Cubs since 1952, died March 19 in auto Calif., following brief illness. He had executive in 1939, later becoming sales accident near Cubs training camp in been advertising manager of Hawaiian manager of regional network. He re- Mesa, Ariz. Pineapple Co. and that company's signed post in 1951 to open Henry member representative to ANA. Gerstenkorn George F. Johnston, 41, founder and Co., in Los Angeles. At Lloyd Macinnis, 47, of cox Halifax, time of his death he was account exec- president of Washington Video Produc- N. S., died March 14 of heart attack. utive of The Wyman Co., Los Angeles. tions Inc., Washington, died March 21 He had been honored in Washington He is survived by his wife, of heart attack. He is survived by his Grace, and previous week with Alexander Graham brother. wife, Laura Belle and six children. Bell medal for his script- writing and John C. (Jack) Quinlan, 38, sports Ken Boucher, 72, former Association narration of two -part documentary on announcer at WON-AM -TV Chicago since of National Advertisers VP for West telephone inventor's work for deaf.

FOR THE RECORD

STATION AUTHORIZATIONS, APPLICATIONS

As compiled by BROADCASTING, March cipals: Charles L. Bowman, Foster A. Bul- terrain 1,698.8 feet, above ground 1,715 feet. lock, Jack F. Matranga and Irving J. P.O. address Box 1172, Jackson. Estimated 18 through March 24 and based on fil- Schwartz (each 25 %). Mr. Bowman is part construction cost $1,310,819; first year op- ings, authorizations and other actions of owner of real estate investment firm; Mr. erating cost $560,000; revenue $600,000. Geo- Bullock is minority owner of Mr. Bowman's graphic coordinates 32° 11, 55. north lati- the FCC during that period. firm; Mr. Matranga, also part owner of real tude, 90° 23, 44. west longitude. Studio and estate firm, has option to buy 25% of KJAY trans. locations both Jackson. Type trans. This department includes data on new Sacramento. Mr. Schwartz is clothing store RCA TTU -50B, type ant. RCA TFU -46K. stations, changes in existing stations, manager. Action March 19. Legal counsel Roberts & McInnis; consult- *Lexington, Neb. - Nebraska Educational ing engineer Silliman, Mollet and Kowalski, ownership changes, hearing cases, rules Television Commission. Granted CP for new both Washington. Principals: American Pub- and TV on VHF channel 3 (60 -68 mc); ERP 100 lic Life Insurance Co. (73 %) Richard O. standards changes, routine roundup kw vis., 10 kw aur. Ant. height above aver- Rush (24.3 %), Charles C. Rush and Ralph of other commission activity. age terrain 1,109 feet, above ground 1.060 B. Edwards (each 1.35 %). Mr. R. O. Rush is feet. P.O. address c/o Jack G. McBride, president of American Public Life. Ann. Temple Building, 12th & R Streets, Lincoln, March 15. Abbreviations: Ann. -announced. ant. -an- Nebraska. Estimated construction cost $341,- tenna. aur.- aural. CATV-community an- 611; first year operating cost $69,800. Studios tenna television. CH- critical hours. CP- to be interconnected with Lin- Existing TV stations construction permit. KUON -TV D-day. DA- dlrecUon- coln; trans. located in Atlanta, Neb. Geo- ACTIONS BY FCC al antenna. ERP- effective radiated power. graphic coordinates 40° 23, 13" north lati- kc- kilocycles. kw-kilowatts. LS -local sun- tude, 99° 27, 31" west longitude. Type trans. Commission scheduled oral argument, set. mc-megacycles. mod.- modification. N RCA TT6 -AL, type ant. RCA TF8 -AL. Legal to be held May 13 on 20 applications for -night. SCA- subsidiary communications counsel Dow, Lohnes and Albertson, Wash- extension of time to construct UHF TV's authorization. SH- specified hours. SSA - ington; consulting engineer William R. (group I), one for license to cover CP (group special service authorization. STA-special Ramsay, director of engineering, Nebraska II), and three for renewal of licenses (group temporary authorization. trans. -transmitter. Educational Television Commission. Princi- III), pursuant to November 1964 requests UHF -ultra high frequency. unl.- unlimited pals: Nebraska Educational Television Com- for additional data from "idle" UHF per - hours. VHF-very high frequency. vis.- mission. Action March 17. mittees who had not constructed and per - visual. w- watts. - educational. *Allentown, Pa. - Lehigh Valley Educa- mlttees or licensees who had ceased opera- tional Television Corp. Granted CP for new tion. Action March 17. Those NEW TV stations TV on UHF channel 39 (620 -626 mc); ERP set for oral argument are: Group I: 817 kw vis., 123 kw aur. Ant. height above WKNA -TV, Joe L. Smith Inc.. Charleston, average terrain 969 feet, above ground 549 W. Va.; WAND -TV, Agnes J. Reeves Greer, ACTIONS BY FCC feet. P.O. address c/o Dr. Glenn J. Christen- Pittsburgh; WNET -TV, Channel 16 of Rhode Sacramento, Callf.-Camellia City Tele- sen, Alumni Building, Lehigh University, Island Inc., Providence, R. I.; WTLF -TV, casters. Granted CP for new TV on UHF Bethlehem, Pa. Estimated construction cost United Broadcasting Co. of Eastern Mary- channel 40 (628 -632 mc); ERP 282 kw vis., $675,001; first year operating cost $139,800. land Inc., Baltimore; WHTO -TV, Neptune 152 kw aur. Ant. height above average ter- Studio and trans. location both Northamp- Broadcasting Corp Atlantic City; I{14I'l'lV rain 547 feet, above ground 396 feet. P.O. ton county, Pa. Geographic coordinates 40° Kaiser Broadcasting Corp., Corona, Calif. address 801 9th Street, Sacramento. Esti- 35. 54. north latitude 75° 22. 53. west longi- (formerly KICB -TV); WVNA -TV, Elton H. mated construction cost $463,267; first year tude. Type trans. RCA TTU -25B, type ant. Darby, Tuscumbia, Ala.; KCEB -TV, Elfred operating cost $360,000; revenue $480,000. RCA TFU -30J. Legal counsel: Peter Hearn; Beck, Tulsa, Okla.; WBTM-TV, Piedmont Geographic coordinates 38° 38, 29.5" north consulting engineer: George C. Davis, Wash- Broadcasting Corp., Danville, Va.; WEZI latitude, 121° 05. 24.5. west longitude. Studio ington. Principal: board of trustees. Action Mid -America Broadcasting Corp., Louisville, location Sacramento, trans. location El Do- March 18. Ky.; KNUZ -TV, KNUZ Television Inc., rado county line southwest of Sacramento. Houston; WRTV Atlantic Video Corp., As- Type trans. RCA TTU -12A, type ant. RCA APPLICATION bury Park, N. J.; WTVU, Appalachian Co., TFU -303. Legal counsel Lester W. Spillane, Jackson, Miss.-City Index Corp. UHF Scranton, Pa.; WGBS -TV, Storer Broadcast- San Francisco; consulting engineer A. E. channel 25 (536 -542 mc); ERP 601 kw vis., ing Co., Miami; WENS -TV Telecasting Inc.. Towne Associates Inc., San Francisco. Prin- 120.2 kw aur. Ant. height above average Pittsburgh; KSAN -TV, S. H. Patterson, San Francisco; WELI -TV, Connecticut Radio Foundation Inc., New Haven. Conn.; WCOC- TV Mississippi Broadcasting Co., Meridian, Miss Group II: WICA -TV, Radio Enterprises of Ohio Inc., Ashtabula, Ohio. Group III: WLEV -TV, Associated Broad- casters Inc., Bethlehem, Pa.; WBPZ -TV, Lock Haven Broadcasting Corp. Lock Hav- en, Pa.; WICC -TV, Connecticut-blew Broad- EDWIN TORNBERG casters Inc., Bridgeport, Conn. By letter, commission denied request of United Broadcasting Co. of Eastern Mary- & COMPANY, INC. land Inc. for STA to operate WTLF(TV), channel 24, Baltimore, on channel 18 (not assigned Baltimore). By order, commission dismissed United's application to increase power and change trans. location. United has held WTLF CP since 1953. There has Negotiators For The Purchase And Sale Of been no construction. Commissioners Hyde and Lee dissented to order. Action March 17. Radio And TV Stations CATV Appraisers Financial Advisors New AM stations ACTIONS BY FCC New York -60 East 42nd St., New York 17, N. Y. MU 7 -4242 Montpelier, Idaho - Glacus G. Merrill. Granted for AM 1450 West Coast CP new on kc. 250 w- -1357 Jewell Ave., Pacific Grove, Calif. FR 5 -3164 N, 1 kw -D. P.O. address Box 1526 Clarks- Washington -711 14th St., N.W., Washington, D.C. DI 7 -8531 burg, W. Va. Estimated construction cost $13,700; first year operating cost $21,000; revenue $24,000. Mr. Merrill, sole owner, holds CP for new FM in Keyser, W. Va. Action March 17. 112 BROADCASTING, March 29, 1965 San Antonio, Tex.- D and E Broadcasting average terrain 160 feet. P.O. address Tabor Smith has 33.3% interest in WAPF McComb Co. Granted CP for new AM on 1540 kc, 1 City. Estimated construction cost $11,669; and WMDC Hazlehurst, both Mississippi also kw D. P.O. address 102 Baity Ct. Estimated first year operating cost $8,000; revenue $6,- KADL Pine Bluff, Ark. Action March 18. construction cost $12,342, first year operat- 000. Principals: Isadore Kramer, Troy Mc- KSJB Jamestown, N. D.- Granted assign- ing cost $52.200, revenue $60,000. Principals: Pherson and J. M. Soles Jr. (each 22.5 %). ment of license from Great Western Enter- Manuel G. Davila (80 %) and Willie G. Eger- Linie M. Ward (20 %), J. G. Worrell (10 %) prises Inc., owned by James M. Pryor Jr. ton (20 %). Mr. Davila was formerly em- and Willie D. Ward (2.5 %). Messrs. Kramer (99.6 %), James M. Pryor (0.2 %) and Joseph ploye of KEXX San Antonio. Mr. Egerton and Soles each have 50% interest in WYMB J. Funke (0.2 %), to Triple R Inc., owned by is consulting engineer. Action March 16. Manning, S. C. Action March 18. Edgar Daniel Crllly (100 %). Consideration APPLICATIONS Portsmouth, Ohio WNXT Inc. Granted $367,500. Mr. Crilly is with sales staff of CP for new FM on 99.3- mc, channel 257, 776 Conover -Nast Publishing, New York. John Jacksonville, Ala.-Jacksonville Broadcast- w. Ant. height above average terrain 535 Degraff Stebbins, vice president, is with ing Co. 1240 kc 100 w, uni. P.O. address 387, feet. P.O. address 48 -52 North Fifth Street, Hamilton- Landis & Associates, Chicago Centre. Ala. Estimated construction cost Zanesville, Ohio. Estimated construction cost communications brokers. Action March 19. $12,903; first year first year operating cost $3,500; rev- N. clrrevenueMillard Le- KHAP Aztec, M.- Granted transfer of $4000Prinipals: J. $nué$; Littick (47.5 Croy (40.815 enue Clay %), control of licensee corporation, San Juan %), James M. Davis (40.815 %). Arthur S. Littick (47.5 %) and William O. Broadcasting Inc., from Martin W. Van - Thomas J. Roberson (9.185 %) and Will V. Littick (5 is licensee Roberson (9.185 %). WNXT of WNXT Gelderon (35.94 %), Tirrell S. VanGelderon %). Mr. J. M. LeCroy is Portsmouth. Action March 17. (14.06 %), Lewis G. Robinson (35.94 %) and farmer. Mr. Davis is salesman for Top (14.06 A. Value Enterprises. Mr. W. V. Roberson owns APPLICATIONS Mary C. Robinson %), to Thomas contracting company. Mr. T. J. Roberson is Moyer (100 %). Consideration assumption of teacher and coach at Jacksonville Junior Wilmington, N. C.- Progressive Broadcast - liabilities. Mr. Moyer is senior contract en- College. Ann. March 15. ing Corp. 97.3 mc, channel 247, 27.4 kw. Ant. gineer for Goodyear Aerospace Corp. Action height above average terrain 125 feet. P.O. March 17. Central Point, Ore. -Tames L. Hutchens. address Box 921, Wilmington. Estimated con- KKIT -AM -FM Taos, N. M.- Granted as- 1400 kc, 250 w, unl. P.O. address 351% Madi- struction cost $20,060; first year operating signment of license and CP from Art Capi- son, Corvallis Ore. Estimated construction cost $6,500; revenue $6,500. Principals: Sid- tol Broadcasting Co., owned by Jack W. cost $21,297; first year operating cost $29,- ney W. Wilson, Vera R. Wilson and Katie 000; revenue $33,000. Hawkins (75 %), Louise Hawkins (10 %), Mr. Hutchens has Ann Wilson. Progressive Broadcasting is li- Donald Boston (10 %) and John Himes (5 %) 41.33% interest in KFLY -AM -FM Corvallis. censee of WHSL Wilmington. Ann. March A. Ann. 15. to Sam Inc., owned by Stephen and March 16. Barbara C. Machcinski (each 50 %). Consid- Brownsville, Pa.- Brownsville Radio Inc. Two Rivers, Wis.- Lakeshore Radio Inc. eration $125,000. Mr. Machcinskf had interest 1130 kc, 1 kw, D. P.O. address Box 354, 102.3 mc, channel 272A. 3 kw. Ant. height in WICC Bridgeport, Conn., and KRAK Frostburg, Md. Estimated construction cost above average terrain 220 feet. P.O. address Sacramento, Calif., and Adam Young Inc., $43,439; first year operating cost $59,925; 1817 Washington Street. Two Rivers. Esti- New York rep firm. Action March 19. revenue $73,000. Principals: D. C. Loughry mated construction cost $17,160: first year WXUR -AM -FM Media, Pa. Granted (52 %), R. Dean Hillegas (12 %), Robert P. operating cost $18,000; revenue $25,000. Prin- transfer of control of licensee -corporation, Kerr (12 %) Aza C. Stanton (12 %) and cipals: WTRW Inc. (100 %), owned by Ken- Brandywine -Main Line Radio Inc., from William Hefiern (12 %). Mr. Loughry owns neth A. Dawn (70 %), Raymond Kessenich George E. Borst (9.18 %), M. John Boyd WFRB -AM -FM Frostburg. Ann. March 16. (8.9 %), Derry Wagner (8.9 %) and others. (18.35 %), Joseph B. Fisher (10.51 %) and WTRW Inc., through Lakeshore Radio is Stella B. Proctor (19.56 %) to Faith Theologi- Existing AM stations licensee of WTRW Two Rivers. Ann. March cal Seminary, Carl McIntire, president. Con- 16. sideration $191,650. John H. Norris, member ACTIONS BY FCC of Faith Theological board of directors, has Ownership changes 26 %% interest in WGSA -AM -FM Ephrata; Granted renewal of licenses of follow- 10% interest in WGCB -AM -FM Red Lion; is ing: WDUZ Green Bay, Wis., and WAVY - ACTIONS BY FCC manager of WING Red Lion, all Pennsyl- AM-TV Portsmouth, Va. Action March 17. vania, and is equal partner in WASH Deer- By memorandum opinion and order, KAMO Rogers, Ark. -Granted transfer of field. Va. Action March 17. commission control of licensee corporation, KAMO Inc., denied request by Lowry Tims before, none KWBA Baytown, Tex.-Granted assign- Inc. for waiver of AM "freeze" rules and from G. Don Thompson (49% ment of license from Iva Lea Worley, ad- returned application to change operation of after) and Mary Lou Thompson (1% before, (50% Con- ministratrix of estate of David R. Worley, daytime WDSK Cleveland, Miss.. on 1410 none after), to Mike Gary after). deceased, to John M. Camp. Consideration Ire, 1 kw, from directional to nondirectional. sideration $80,000. Mr. Gary is district man- Action March 17. ager for Massey -Ferguson Farm Equipment. Leon and Lucyle McAuiliffe retain their 50% By memorandum opinion and order, in KAMO. Action March 17. commission (1) granted application of Mar- interest shall Broadcasting Corp. for assignment of WVGT Mount Dora, Fla.- Granted assign- license of KADO Marshall, Tex., to O. L. ment of license from Robert A. Lewis, to Kimbrough and D. W. Morton, d/b as David A. Rowley Jr. Consideration $27,500. Gemini Enterprises; consideration $47,150 Mr. Rowley has 65.63% interest in WLAF and agreement not to compete in radio LaFollette, Tenn., has 9% interest in appli- broadcasting for five years within 100 miles cant for new TV in High Point, N. C., and is of Marshall, and (2) dismissed opposing director of High Point Enterprises Inc., High petition by KMHT Marshall. Gemini Enter- Point, N. C., newspaper publisher. Action prises owns KEES Gladewater. Commis- March 17. sioner Bartley concurred in result. Action WCRY Macon, Ga.-Granted relinquish- March 17. ment of negative control of licensee corpo- WFOR Hattiesburg, Miss. - Granted in- ration, Middle Georgia Broadcasting Co., by creased daytime power on 1400 kc from 250 John J. Wheller (50% before, none after), w to 1 kw, continued nighttime operation through sale of stock to Billy R. Mercer with 250 w; conditions and without preju- (25% after) and Ben G. Porter Jr. (25% dice to any action commission may deem after). Consideration $15,000. Messrs. Porter necessary as result of final determination and Mercer are announcers and salesmen at with respect to pending application for re- WCRY. Action March 17. newal of license of WFOR. Action March 17 KAHU Waipahu, Hawaii-Granted trans- WJQS fer of control of licensee corporation, Rural Jackson, Miss.-Granted increased En Chu, daytime power on 1400 kc from 250 w to 1 Broadcasting Ltd., from Harry kw. continued nighttime operation with 250 Timothy Wee and others, to Royal Hawaiian w; remote control permitted; conditions. Radio Inc., owned by George M. Mardikian, Action March 17. B. Floyd Farr and George D. Snell (each 33% %). Consideration $129,500. Messrs. Farr, WFPR Hammond, La.- Granted increased Snell and Mardikian each have 32.26% inter- daytime power on 1400 kc from 250 w to 1 est in KEEN San Jose, Calif.; 33%% interest kw, continued nighttime operation with 250 in KCVR Lodi, Calif.; 33W% interest in w; conditions. Action March 17. KVEG Las Vegas, and 3%% interest in KAHU. Action March 17. New FM stations WCVS Springfield, 111.- Granted assign- PROLOGA IS ment of license from WPFA Radio Inc., ACTIONS BY FCC owned by J. W. O'Connor (34 %), Dorothy GREAT FOR Texarkana, Ark. - Gateway Broadcasting O'Connor (45 %), Thomas A. O'Connor )) Co. Granted CP for new FM on 102.5 mc, and Kenneth Spengler (5 %), to JWOC(16% AM OR FM channel 273, 35.4 kw. Ant. height above Broadcasting Co., owned by same individ- average terrain 260 feet. P.O. address Box uals with same percentages. No financial continuous unattended 1318, Texarkana. Estimated construction cost consideration. Action March 19. or live operation as de- $32,100; first year operating cost $14,310; KUDL Fairway, Kan. -Granted assignment sired revenue $15,000. Principal: W. Decker Smith of license from Heart of America Broadcast- (100 %). Mr. Smith owns KOSY Texarkana. ers Inc., owned by Tele- Broadcasters Inc. individualized format Action March 22. which is owned by H. Scott Killgore (50.8 %). program material from Petoskey, Mich.-John Harrington. Grant- Arthur D. Hogan (4.1 %) and others to KUDL any ed CP for new FM on 98.9 mc, channel 255, Co., owned by Kamina Inc. (80 %) and any source at time 27.2 kw. Ant. height above average terrain Zimmerman Enterprises Inc. (20 %). Kamina saves money 858 feet. P.O. address 133 Michaux Road, is owned by Eugene and Carol Burdick Riverside. Ill. Estimated construction cost (each 50 %). Zimmerman is owned by Wil- $55,027; liam L. Zimmerman (100 %). Mr. Zimmerman write for brochure nue $43,316. rincipal tJohncHarrington. is general manager of KUDL. Action March Mr. Harrington has 70% interest in John 19. Harrington Enterprises, Chicago firm which WKPO Prentiss, Miss.-Granted assign- of Mr. Harrington as sports R. /as V sells tr LT services ment of CP from Jesse Williams and news announcer to CBS. Action March Jeff Davis Broadcasting Service to Jesse R. e Le.WurPt i rra. 22. Williams and Albert Mack Smith (each BOX 17090 I DALLAS. TEXAS 7..17 Tabor City, N. C. -Tabor City Broadcast- 50 %) d/b as Jeff Davis Broadcasting Serv- ing Co. Granted CP for new FM on 104.9 ice. Consideration $297.50. Mr. Williams is mc, channel 285, 3 kw. Ant. height above sole owner of WCSA Ripley, Miss. and Mr. 113 BROADCASTING, March 29, 1965 $240,000. Mr. Camp has 32% interest in affecting application. Childress owns WKJK stituted channel 275 for 243 in Portland, 283 WPOW New York, and has 98% interest in Granite Falls; WMSJ Sylva, and has ma- for 272A in Augusta, and 244A for 276A in J. M. Camp and Co., Wheaton, Ill., advertis- jority interest in WKSK West Jefferson, all Sanford, all Maine. This is pursuant to rule - ing agency. Action March 17. North Carolina; also has minority interest making proposed in Doc. 15737. Actions KFMK(FM) Houston -Granted assignment in WKRK Murphy, N. C., and WLAF Lafol- March 17. of license from James R Corry, to Liberty lette, Tenn. Commissioners Hyde and Loe- By notice of proposed rulemaking, corn- Communications Corp., owned by vinger dissented. Action March 17. mission invited comments to alternate pro- Bertman Jr. (46 %), R. Joe G. WNAG Grenada, Miss.-Designated for posals to (1) substitute 221A for 280A at Harris III and C. O. Roberta (each 18 %). hearing application to increase daytime Clewiston, Fla., 281 for 282 in Cocoa Beach, Consideration $125,000. Assignees have busi- power from 250 w to 1 kw, continued oper- and 298 for 282 at Miami, and add 283 to ness interests in Liberty and Dayton, both ation on 1400 kc with 250 w -N; made WDSK West Palm Beach, or (2) add 244A to West Texas. Action March 19. Cleveland, Miss., party to proceeding. Ac- Palm Beach. This stems from petition by KADO Marshall, Tex. -Granted assign- tion March 17. WJNO Radio (WJNO), West Palm Beach, ment of license from Marshall Broadcasting Carolina Radio Broadcasting Co., Spartan- seeking second FM channel in that city. Corp., whose holding company is Lone Star burg, S. C.- Designated for hearing applica- Action March 17. Steel Co. which is publicly owned by E. B. tion for new daytime AM on 1530 kc, 1 kw By memorandum opinion and order, Germany (1.53 %) and others to Orman L. with 250 w -CH. Commissioners Hyde and commission denied petition by New Horizons Kimbrough and Delvin W. Morton d/b as Loevinger voted for grant. Action March Telecasting Corp. for rulemaking to add TV Gemini Enterprises. Consideration $47,150 17. channel 10 to Jacksonville, Fla., at short and covenant not to compete within 100 WMEN Inc., Tallahassee, Fla.- Designated spacing. Arguments advanced by New Hori- miles of Marshall for five years. Messrs. for consolidated hearing applications for zons were substantially the same as those Morton and Kimbrough each have 50% in- fully considered by commission when it in KEES Tex: Action new FM on channel 235 (94.9 mc) -WMEN terest Gladewater, Inc., with ERP 28.57 kw, ant. height 312 denied VHF "drop -in" assignments in Doc. March 17. feet, and Tallahassee Appliance with ERP 14231 -14238. Commissioner Cox dissented. WGAT Gate City, Va.-Granted transfer 27.814 kw, ant. height 246.44 feet. In event Action March 17. of control of licensee corporation, Rogers - application of WMEN Inc. is not dismissed By memorandum opinion and order, McGuire Broadcasting Corp., from John K. or denied, final action will be withheld commission waived rule Sec. 73.610(b), 73.613 Rogers (50% before, none after) and Charles pending conclusion of WTIF Tifton and (a) and 73.685(a) concerning co- channel J. and Mary Jane B. McGuire (50% jointly WDMG Douglas, Ga., proceeding in Doc. mileage separation, main studio location before, none after) through sale of stock to 15176 et al. Action March 17. and trans. location and granted application James H. Long and Baxter N. Shaffer Jr. of Nebraska Educational Television Com- (each 50% $30,000. Ac- To determine, among other things, what after). Consideration effect grant would mission for new noncommercial educational tion March 22. have on UHF television TV in Lexington, Neb., on channel 3 with in central Alabama, commission, by mem- ERP APPLICATIONS orandum opinion and order, designated for of 100 kw vis. and 10 kw aur., and ant. hearing application by Selma Television Inc. height 1,060 feet, from site near Atlanta, KSTT Davenport, Iowa assignment about 30 miles southeast of Lexington; con- -Seeks to move trans. of WSLA -TV Selma, Ala., ditioned of license from Quint Cities Broadcasting channel 8, from present site 4 miles from that NETC will provide "equiva- Co., owned by Frederick Epstein (22 %), Selma to new location near West Blocton lent protection" to May Broadcasting Corp. Arthur Epstein (22 %), Burt H. Corwin in event of grant of application to relocate (45 miles from Selma, 35 miles from Bir- trans. (23 %), Milton H. Corwin (23 %) and Marvin mingham and 68 miles from Montgomery) of KMTV on channel 3 to site near Borman (10 %), to KSTT Inc., owned by and increase vis. ERP from 2.51 to 316 kw Millard; and dismissed objections of Asso- Frederick Epstein and Arthur Epstein (each and ant. height above average terrain from ciation of Miximum Service Telecasters Inc. 50 %). Mr. Fred Epstein owns Midwest Con- 360 to 2,000 ft. It made WBMG(TV), Commissioner Lee dissented. New TV will cert Productions, Davenport theatrical pro- chan- operate as satellite of KUON -TV (ch. 92) nel 42, Birmingham, and WKAB -TV, chan- in Lincoln, duction firm. Ann. March 15. nel 32, and WCOV-TV, channel 20, both to serve south central Nebraska KWCO Chickasha, Okla. -Seeks assign- Montgomery, parties to proceeding. Com- as part of statewide educational network. ment of license from Bayard Auchincloss missioners Hyde and Bartley dissented; Action March 17. (99 %) and others, to Sooner Broadcasting Commissioner Cox concurred in result. Ac- South Central Educational Broadcasting Corp., owned by M. G. Tomlinson (99.99 %) tion March 17. Council Cbambersbnrg, Pa.- Waived Sec. and others. Consideration $110,000. Mr. Tom- '74.702 of rules and granted CP for new UHF - linson has business interests in Duncan and OTHER ACTIONS TV translator on channel 73 to rebroadcast Frederick, Okla. Ann. March 16. programs of noncommercial Commission voted to issue notice educational WMDD Fajardo, P. R.-Seeks assignment proposed of WITF-TV (ch. 33). Hershey; Conditioned of license from WMDD Inc., owned by Jose rulemaking dealing with owner- that authorization shall cease to be effec- ship, production and control by networks tive R. Madrazo (98.5 %), Nimia V. De Madrazo of TV programs. and operation of translator shall be and Ramon V. Fernandez (each 0.075 %), to Commissioner Loevinger terminated coincident with Commencement concurred in action; Commissioners Hyde of operation Jose R. Madrazo (100 %). Consideration $40,- and Lee dissented. of duly authorized TV on chan- 000. Ann. March 15. Action March 19. nel 58 at Martinsburg, W. Va., or at any Commission proposed rulemaking that other location involving separations from is intended to foster competition in TV pro- translator less than required by Sec. 74.702 Hearing cases gram production and procurement and (c) of rules. Action March 17. thereby increase and diversify sources By memorandum opinion and order, INITIAL DECISIONS available to Individual TV's and networks commission waived three -year holding rule from which to select TV fare broadcast to and granted transfer of control Hearing Examiner Forest L. McClenning public. Action March 19. of Brandy- issued initial decision looking toward (1) wine -Main Line Radio Inc., licensee of By order in proceeding on applications WXUR- AM -FM, Media, Pa., from George granting application of Nelson Broadcasting of E. Co. for new FM on channel 276 (103.1 mc) Spanish International Television Inc., Borst, Dr. M. John Boyd, Joseph B. in Newburgh, N. Y., and (2) denying simi- Bartell Broadcasters Inc. and Trans -Tel Fisher and Stella B. Proctor to Faith The- lar application of WBNR Inc. Action March Corp. for new UHF -TV in Paterson, N. J., ological Seminary Inc. (Rev. Dr. Carl Mc- 24. commission (1) certified to itself for reso- Intire, board president); consideration $191,- lution of petition by Trans -Tel to enlarge 650 for approximately 60 percent of stock Commission gives notice that Jan. 28 issues and related pleadings; (2) as neces- interest. In granting transfer, commission initial decision which looked toward grant- sary prerequisite to commission's determin- pointed out that station is currently losing ing application of Camellia City 'Telecasters ation of joint petition for reconsideration, money and transferors are selling stock for for new TV on channel 40 in Sacramento, approval of agreement, dismissal of SITC price originally paid for it. After citing rep- Calif., became effective March 19 pursuant and Bartell applications and grant to Trans- resentations of transferee to be fair in treat- to Sec. 1.276 of rules. Action March 23. Tel, directed Trans -Tel and SITC to file, ment of public issues, commission stated: Hearing Examiner David I. Kraushaar within 30 days, statement setting forth pro - "commission has responsibility of avoiding issued initial decision looking toward (1) gram policies which they contemplate will censorship and intrusion of own views with granting application of Progressive Broad- be put into effect under operation of TV as respect to merits of controversial issues, casting Co. for new daytime AM on 1350 kc, joint venturers, including any comments while at same time insuring that licensees 1 kw in Corinth, Miss.; conditioned to no which parties desire to file in support of fairly and properly utilize their stations to pre- sunrise operation with daytime facili- programing proposal; also, directed parties 'serve community generally and various ties pending decision in Doc. 14419; and (2) to advise commission as to status of pro- groups which make up community', rather posed joint denying application of WTWV Radio for venture and, if agreement than only 'private interest? . . . Conse- new daytime AM on same frequency with therefore has been made final, to file exe- quences of denial of initial license because 5 kw in Tupelo, Miss. Action March 22. cuted copy thereof; and (3) deferred action of doubts as to proposed licensee's ability on joint petition pending receipt of re- to serve public in these respects, makes DESIGNATED FOR HEARING quested programing data and pending reso- task of judgment even greater. Denial re- lution of Trans -Tel's petition for enlarge- moves Smiles of Virginia Inc. and Petersburg ment of issues. Action opportunity to demonstrate good Broadcasting Inc., Petersburg, Va.- Desig- March 17. faith. We have examined charges before us nated for consolidated hearing applications By second report and order, commission in light of considerations, and with full rec- for new FM in Petersburg, to operate on made following additional changes in FM ognition that objectors are responsible channel 257 (99.3 mc); ERP 3 kw- Smiles of table of channel assignments based upon leaders of community life in area. We have Virginia with ant. height of 240 feet: and proposed rulemaking and comments filed in determined that hearing looking toward Petersburg Broadcasting with ant. height of Doc. 15542 (numerals are channel numbers): possible denial of application is not war- 290 feet. Action March 22. Assigned 22IA to Hialeah, Fla.; added 224A to Carroll, Iowa (retaining 286 in that city); ranted in circumstances of case. In reaching By memorandum opinion and order, assigned 228A to Cherokee, deleted 232A determination, we have relied upon specific commission designated for consolidated from Fort Dodge and assigned that city representations by transferee indicating hearing, on concentration of control and 221A and 233; assigned 276A to Jamestown, awareness of licensee's responsibilities. In programing issues, applications of James B. Ky., as substitute for 288A assigned that any event. grant is subject to same condi- Childress for new daytime AM on 1540 kc, city in first report and order; and tions applicable to all broadcast grants 1 assigned - kw, in Burnsville, N. C., and James B. 224A to Holly Springs, Miss. (instead of that licensee will make good faith effort to and Theatrice C. Childress and James Ar- 237A as proposed). dell Sink, d/b as Denton Radio Co., for new ascertain and serve needs and interests of AM on 710 kc, 10 kw, DA, D, in Denton, Proposal to assign channel 221A to area (rather than to serve private interest); N. C.; made Davidson County Broadcasting Ionia, Mich., by deleting that channel from that it will abide by requirements of fair- Co., WBUY -AM -FM Lexington, and Thom- St. Johns and substituting 285A for 221A at ness doctrine ...; and that it will not slant asville Broadcasting Co., WTNC -AM -FM Grand Haven, was not adopted in view of news or in any way distort factual mate- Thomasville, N. C., which filed petitions op- absence of indication of present interest for rial." Commissioner Hyde concurred in re- posing Denton application, parties to pro- channel in Ionia. sult; Commissioner Cox dissented and is- ceeding with participation limited to issues By report and order, commission sub- sued statement; Commissioner Loevinger

114 (FOR THE RECORD) BROADCASTING, March 29, 1965 PROFESSIONAL CARDS

JAMES C. McNARY -Established 1926- GEORGE C. DAVIS JANSKY & BAILEY Consulting Engineer PAUL GODLEY CO. CONSULTING ENGINEERS Consulting Engineers RADIO Cr TELEVISION National Press Bldg. Upper Montclair, N. J. 527 Munsey Bldg. 2411 - 2419 M St., N.W. Wash. 4, D. C. Pilgrim 6 -3000 STerling 3 -0111 Telephone District 7 -1205 Laboratories, Great Notch, N. 1. Washington 4, D. C. Washington 37, D. C. 296 -6400 Member :.!ember AFCCE Member AFCCE AFCCE

COMMERCIAL RADIO A. D. Ring & Associates GAUTNEY & JONES EQUIPMENT CO. Lohnes & Culver 42 Years' Experience in Radio Everett L. Dillard, Gen. Mgr. CONSULTING RADIO ENGINEERS Engineering Munsey Building District 7 -8215 Edward F. Lorentz, Chief Engr. 930 Warner Bldg. National 8 -7757 PRUDENTIAL BLDG. 1710 H St., N. W. 298 -6850 Washington 5, D. C. Washington 4, D. C. DI 7 -1319 WASHINGTON 6, D. C. WASHINGTON, D. C. 20005 Member AFCCE Member AFCCE Member AFCCE Member AFCCE

A. EARL CULLUM, JR. SILLIMAN, MOFFET KEAR & KENNEDY GUY C. HUTCHESON & KOWALSKI CONSULTING ENGINEERS P.O. Box 808 CRestview 4 -8721 1302 18th St., N.W. Hudson 3 -9000 INWOOD POST OFFICE 1405 G St., N.W. WASHINGTON 6, D. C. DALLAS 9, TEXAS 1100 W. Abram Republic 7 -6646

MElrose 1 -8360 Washington 5, D. C. Member AFCCE ARLINGTON, TEXAS Member AFCCE Member AFCCE

GEO. P. ADAIR ENG. CO. WALTER F. KEAN HAMMETT & EDISON JOHN B. HEFFELFINGER CONSULTING ENGINEERS CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS Radio -Television Associate Box 68, 9208 PI. 4 -7010 Communications -Electronics George M. Sklom International Airport Wyoming Hiland 901 20th St., N.W. San Francisco 28, California Washington, D. C. 19 E. Quincy St. Hickory 7 -2401 Diamond 2 -5208 Federal 3 -1116 Riverside, III. IA Chicago suburbs KANSAS CITY 14, MISSOURI Member AFCCE Member AFCCE 3f ember AFOCE

JULES COHEN CARL E. SMITH VIR N. JAMES A. E. Towne Assocs., Inc. CONSULTING RADIO ENGINEERS & ASSOCIATES CONSULTING RADIO ENGINEERS TELEVISION and RADIO Applications and Field Engineering 9th Floor, Securities Bldg. 8200 Snowville Road 345 Colorado Blvd -80206 ENGINEERING CONSULTANTS 729 15th St., N.W., 393 -4616 Cleveland 91, Ohio Phone: IArea Code 303) 333 -5562 420 Taylor St. San Francisco 2, Washington 5, D. C. Phone: 216 -526 -4386 DENVER, COLORADO Calif. PR 5 -3100 Member AFCCE M ember AFCCE Member AFCCE

E. ROHRER PETE JOHNSON MERL SAXON WILLIAM B. CARR RAYMOND Consulting Engineer & Associates Consulting am -fm -tv Engineers CONSULTING RADIO ENGINEER AM -FM -TV Consulting Radio Engineers Applications -Field Engineering 622 Hoskins Street Microwave 436 Wyatt Bldg. Washington 5, D. Suite 601 Kanawha Hotel Bldg. Lufkin, Texas P. O. Box 13287 C. Fort Worth 18, Texas Phone: 347 -9061 Charleston, W.Va. Dickens 2 -6281 NEptune 4 -4242 NEptune 4 -9558 BUtler 1 -1551 Member AFCCE

E. JR. JOHN H. MULLANEY OSCAR LEON CUELLAR HAROLD MUNN, E. E. BENHAM ASSOCIATES BROADCAST ENGINEERING and CONSULTING RADIO ENGINEER & ASSOCIATES AM -FM -TV CONSULTANT A Division of Multronics, Inc. Multronics Building 411 Phoenix Title Bldg. 623 -1121 Consulting Engineers Box 220 5712 Frederick Ave. Rockville, Md, Directional Antennas Design 6725 Sunset Blvd., Suite 408 Applications Field Engineering la suburb of Washington) and Hollywood, California Coldwater, Michigan79036 Phone: 301 427 -4666 Tucson, Arizona 85701 Phone: 517-278 -6733 Member AFOOR Member IEEE HO 6 -3227

COMMERCIAL RADIO CAMBRIDGE CRYSTALS JAMES F. LAWRENCE, JR. MONITORING CO. PRECISION FREQUENCY FM and TV Engineering Consultant ServiceSe PRECISION FREQUENCY MEASURING SERVICE MEASUREMENTS Applications and Construction. AM -FM -TV SPECIALISTS FOR AM -FM -TV Precision Frequency Measurements. ®r 103 S. Market St., 445 Concord Ave., TELETRONIX ENGR. CO. _I_Y llri CC lL y Lee's Summit, Mo. Cambridge 38, Mass. 308 Monterey Rd., S. Pasadena, CaL Phone Kansas City, Laclede 4 -3777 Phone TRowbridge 6 -2810 Phone 213 -682 -2792

BROADCASTING, March 29, 1965 11 Petersburg Broadcasting Inc., Petersburg. Va.; prehearing conference for April 15 and 19. March 23. SUMMARY OF COMMERCIAL BROADCASTING hearing for May Action Because of unavailability of hearing room facilities in Prattville, Ala., changed Compiled by BROADCASTING, March 24 place of April 6 hearing to Montgomery, Ala., in proceeding on applications of Pratt- ON AIR NOT ON AIR TOTAL APPLICATIONS ville Broadcasting Co. and Billy Walker for Lic. CP's CP's for new stations new AM in Prattville. Action March 23. AM 4.011 52 71 IT By Hearing Examiner Basil P. Cooper FM 1.270 45 228 281 In proceeding on AM applications of TV 550 42 100 202 Nebraska Rural Radio Association (KRVN), Lexington, and Town & Farm Inc. (KMMJ) Grand Island, Neb., in Doc. 15812 -3, granted AUTHORIZED TELEVISION STATIONS KRVN petition for leave to amend applica- tion to modify section III to bring up to date certain bank commitment letters and Compiled by BROADCASTING, March 24 other deferred payment credits, etc. Action VHF UHF TV March 22. prehearing conference 165 674 Scheduled joint Commercial 509' for April 1 for purposes of discussing prep- Noncommercial 59 56 115 aration of data required under issues added on March 12 by panel of commissioners in proceedings on applications for new UHF - COMMERCIAL STATION BOXSCORE TV's on channel 29 in Buffalo, N. Y., chan- nel 65 in Cleveland, and channel 25 in Bos- Compiled by FCC, Jan 31, 1965 ton. Action March 18. On own motion, cancelled March 19 pre- AM FM TV hearing conference in proceeding on appli- Licensed (all on air) 3,968 1,212 558 cations of Ultravision Broadcasting Co. and 42 72 27 WEBB Inc., for new TV on channel 29 in CP's on air (new stations) Buffalo, N. Y. Action March 18. CP's not on air (new stations) 73 202 84 4,083 1,486 669 By Hearing Examiner Total authorized stations James D. Cunningham Applications for new stations (not in hearing) 189 184 79 Granted petition by Hubbard Broad- Applications for new stations (in hearing) 80 47 63 casting Inc. for leave to amend application Total applications for new stations 269 231 142 for new FM in St. Paul to reflect change in Applications for major changes (not in hearing) 195 51 32 original programing proposal, and retained 26 3 9 in hearing status amended application. Ac- Applications fer major changes (in hearing) tion March 23. Total applications for major changes 221 54 41 Licenses deleted 2 O 0 By Hearing Examiner Thomas H. Donahue CP's deleted 0 1 1 In consolidated proceedings for new daytime AM of Wide Water Broadcasting Inc., East Syracuse, and Radio Voice of 'Does not Include seven licensed stations off air. Central New York Inc., Syracuse, N. Y. and ' Includes three noncommercial stations operating on commercial channels. Connecticut Coast Broadcasting Co., Bridge- port, Conn., granted Wide Water's petition to sever and grant application for operation on 1540 kc, 1 kw, and granted request of Radio Voice to dismiss with prejudice ap- In 1110 kc, Calif., area pro- plication for operation on same frequency concurred and issued statement. Action Pasadena, with 50 kw, DA; By separate action in Doc. March 17. ceeding in Doc. 15751 et al., dismissed peti- tion by Storer Broadcasting Co. to delete Is- 14830, specified May 3 for exchange of ap- sue requiring determiniation of interference plicant's direct written presentation and Routine roundup proposal would cause to Donnelly C. Reeves scheduled hearing for June 1. Actions March 22 and 23. BOARD application for new AM in Roseville, Calif. ACTIONS BY REVIEW Member Nelson not participating. Action In proceeding on applications of Dubu- In proceeding on applications of Gross March 19. que Broadcasting Co. and Telegraph- Herald Broadcasting Co. and California Western Granted petition by Town & Farm Inc. for new FM in Dubuque, Iowa, in Doc. University of San Diego for new TV on (KMMJ), Grand Island, Neb., to extend 15442 -3, granted Telegraph- Herald request channel 51 in San Diego, In Doc. 15824 -5, time to March 24 to reply to petition for to continue March 22 hearing to March 31. granted petition by Gross to extend time to modification of issues and to petition by Action March 22. March 29 to file reply to opposition and comments to petition to enlarge issues. Nebraska Rural Radio Association (KRVN), By notation of ruling, formalized March Lexington, Neb., to enlarge issues in pro- 12 ruling made on record in proceeding on Member Nelson not participating. Action ceeding on AM applications. Member Nel- March 23. AM application of Naugatuck Valley Service Granted motion by Middle Tennessee son not participating. Action March 18. Inc. (WOWW), Naugatuck, Conn. and In consolidated proceeding on AM ap- granted, effective March 12, applicant's pe- Enterprises Inc. to extend time to April 2 plications of Lebanon Radio, to file replies to exceptions and supporting Valley Leban- tition for leave to amend and petitions to on, Pa., et al., in Doc. 15835 -40, granted pe- supplement amendment. Action March 18. brief to initial decision in proceeding on tition by Broadcast Bureau to extend time application and that of Middle Tennessee to March 29 to file responsive pleadings to Granted motion by Radio 13 Inc. to Broadcasting Co. for new FM in Columbia, Cedar Broadcasters, Lebanon, and Radio terminate as moot proceeding on applica- Tenn. Action March 23. Catonsville Inc., Catonsville, Md., petitions tion for renewal of license of WHZN Hazle- In proceeding on FM applications of to enlarge issues. Member Nelson not par- ton, Pa., and closed record and terminated John N. and Alvera M. Traxler, Sunshine ticipating. Action March 18. proceeding. (On Feb. 9, Radio 13 submitted Broadcasting Co.. Delray Beach, WLOD Inc. Members Nelson, Pincock and Berke - license of WHZN to commission for cancel- and Boca Broadcasters Inc., Pompano Beach. meyer (latter concurring in result), adopted lation.) Action March 18. Fla., in Doc. 15803 -6, Trailers' mo- granted decision granting application of Manuel G. By Hearing Examiner Charles J. Frederick tion to extend time to March 22 to file op- Davila and Willie G. Egerton, dfb as D and positions to Boca's petition to enlarge issues. E Broadcasting Co., for new daytime AM In proceeding on revocation of license Action March 23. of Radio Station WTIF Inc. (WTIF), Tifton, on 1540 kc, 1 kw, in San Antonio Tex.; Ga., WDMG By memorandum opinion and order in condition and denying application of Great Inc. for renewal of license of above proceeding, denied petition by Pasa- State Broadcasters Inc. seeking new AM on WDMG Douglas, Ga., WMEN Inc. for re- dena Broadcasting Co. to enlarge issues same frequency with 10 kw, DA, in San An- newal of license of WMEN Tallahassee, Fla., with respect to Western Broadcasting Corp. tonio April 22, 1964 initial decision looked and B. F. J. Timm for new AM in Jackson- application. Member Nelson not participat- toward action. Action March le. ville, Fla., granted oral motion to extend ing. Action March 22. time from March 22 to March 29 to file pro - By memorandum opinion and order in ACTIONS ON MOTIONS posed findings and from April 5 to April 12 proceeding on applications of Princess Anne for replies. Action March 17. Broadcasting By Chief Hearing Examiner Corp. and South Norfolk James D. Cunningham Pursuant to agreements reached at Broadcasting Co. for new AM in Virginia March 16 prehearing conference in proceed- Beach and Chesapeake, Va., respectively, in Designated examiners to preside in fol- ing on AM applications of Charlottesville Doc. 15778 -9, (1) dismissed motion by Broad- lowing proceedings and scheduled prehear- Broadcasting Corp. (WINA) Charlottesville, cast Bureau to enlarge issues; (2) on own ing conferences and hearings as shown: and WBXM Broadcasting Inc., Springfield, motion, enlarged issues to determine (a) Forest L. McClenning-Selma Television Va., in Doc. 15861 -2, scheduled further pre- whether applicants' proposal would provide Inc. (WSLA -TV), Selma, Ala.; prehearing hearing conference for April 19 and can- coverage to city sought to be served as re- conference for April 14 and hearing for May celled April 19 hearing with date to be re- quired by Sec. 73.188(b) (1) and (2) of 19; Isadore A. Honig-AM application of set at April 19 prehearing conference. Ac- rules; (b) whether old City of Virginia Grenada Broadcasting Inc. (WNAG), Gre- tion March 16. Beach now constitutes community within nada, Miss.; prehearing conference for meaning of Sec. 73.30(a) of rules; and (3) April 15 and hearing for May 10; Millard F. By Hearing Examiner Isadore A. Honig changed numbering of issues accordingly. French -AM applications of James B. Chil- Granted motion by Verne M. Miller to Member Nelson abstained from voting. Ac- dress, Burnsville, and Denton Radio Co., extend time from March 31 to April 8 to tion March 19. Denton, N. C.; prehearing conference for file replies to proposed findings in proceed- Granted petition by Ottawa Broadcast- April 13 and hearing for May 17; Sol Schild- ing on application for new AM in Crystal ing Corp. (WJBL), Holland, Mich., to ex- hause-AM application of Carolina Radio Bay, Nev. Action March 23. tend time to March 29 to file reply brief to Broadcasting Co., Spartanburg, S. C.; pre- In proceeding on applications of South- exceptions and brief in support thereof to hearing conference for April 15 and hearing ern Broadcasting Co. and Hall County initial decision in proceeding on AM appli- for May 17, and Elizabeth C. Smith -FM Broadcasting Co. for new FM in Gainesville, cation in Doc. 15180. Action March 19. applications of Smiles of Virginia Inc. and Ga., in Doc. 15798 -9, granted Southern

116 (FOR THE RECORD) BROADCASTING, March 29, 1965 Broadcasting motion to continue March 22 SCA on sub- carrier frequency of 67 kc. Actions of March 19 hearing to April 22. Action March 19. WRKO -FM Boston -Granted mod. of CP Granted renewal of licenses of follow- Formalized by order ruling made by to change type trans. and type ant., make ing main and co- pending auxiliaries: KCOL examiner during March 18 hearing in pro- changes in ant. system (increase height). Fort Collins, Colo.; KIUP Durango, Colo.; ceeding on application of Midwest Televi- install vertically polarized ant., and make KNDC Hettinger, N. D.; KSJB Jamestown, sion Inc. for new TV on channel 26 in engineering changes; ERP 11 kw; ant. N. D.; KYLT Missoula Mont.; K FAM -FM Springfield, Bl., in Doc. 15450, and granted height 910 feet. St. Cloud, Minn.; KFMÉ (TV) Fargo, N. D.; applicant's oral motion to extend certain KTWO -TV Casper, Wyo.- Granted license KDSJ Deadwood S. D.; KLGR Redwood procedural dates and continue April 27 hear- covering changes in auxiliary trans. location. Falls, Minn.; KPRK Livingston, Mont.; ing, on issues 2 and 5, to May 25. Action WGR -TV Buffalo, N. Y.- Granted mod. of KXLF Butte, Mont.; KYNT Yankton, S. D.: March 18. license to reduce aur. ERP to 20 kw, and KMMT (TV) Austin, Minn.; KFML -FM change type aur. trans. Denver, and KOYN Billings, Mont. By Hearing Examiner H. Gifford Irion WBCK Battle Creek, Mich. -Remote con- WEAU -TV Eau Claire, Wis.- Granted li- In proceeding on applications of Sky- trol cense covering changes, redescribe trans. Inc. permitted; conditions. and studio location. lark Corp. and Kingston Broadcasters KGNC Amarillo, Tex. -Granted CP to in- for new FM in Kingston, N. Y., in Doc. stall new main KMOT(TV) Minot, N. D.- Granted license 15436 -7, granted Skylark's oral request to auxiliary trans. at trans. covering changes continue March 25 further prehearing con- site; remote control permitted. WCOF Immokalee, Fla.-Granted license ference to April 14. Action March 24. WPAT -FM Paterson, N. J.- Granted CP to for AM; specify type trans. install new trans., and make engineering WFRA Franklin, Pa.- Granted license cov- Granted request by Rust Broadcasting changes; remote control permitted; waived ering change in hours of operation, fre- Inc. (WHAM), Rochester, N. Y., for leave to Sec. 73.210(a) (2) of rules to permit main quency, and installation of new trans. intervene in proceeding on AM applications studio to be located at Broad Street and WCOP Boston- Granted license covering of Flathead Valley Broadcasters (KOFI), Hepburn Road, Clifton. use of old main trans. as alternate main Kalispell, and Garden City Broadcasting WFLA -FM Tampa, Fla. -Granted CP to trans. at main trans. site. Inc. (KYSS), Missoula, Mont., in Doc. 15815- change type trans. WARB Mobile, Ala.- Granted license cov- 6, and dismissed as moot petition for exten- ering use of old main trans. as alternate sion of time to reply to Garden City's op- WBLR -FM Batesburg, S. C.- Granted mod. main trans. at main trans. site, with DA- position. Action March 23. of CP to increase ant. height to 300 feet, change ant.-trans. location, type trans. and N. and remote control operation daytime. By Hearing Examiner David I. Kraushaar type ant., install vertically polarized ant., WYFS(FM) Winston -Salem, N. C.- Grant- Pursuant to agreements reached at and make engineering changes; remote ed license covering installation of new ex- control permitted. citer unit. March 17 prehearing conference in proceed- KWAL Wallace, Idaho -Granted CP to ing on applications of WEPA -TV Inc. WJMJ -FM Philadelphia- Granted mod. of make changes in ground system; conditions. (WEPA-TV), Erie, Pa., for modification of CP to increase ERP to 26 kw and ant. height *KTXT -FM Lubbock, Tex.-Granted CP CP to change from channel 66 to channel to 195 feet, change type trans. and type ant. to install new ant. 24, and Jet Broadcasting Inc. for new TV on KMET(FM) Denver-Granted mod. of SCA latter channel at Erie, in Doc. 15844 -5, WABZ -FM Albemarle, N. C.- Granted CP to add sub -carrier frequency of 67 kc. to increase ERP to 3 kw and ant. height to scheduled certain procedural dates and re- following TV's: KFBB -TV Great Falls, scheduled hearing for May 18. Action March 200 feet, install new trans. and new ant., 17. Granted licenses covering changes for move ant.- trans. location, and establish re- Mont.; KYW -TV Cleveland,; WBZ -TV Bos- mote control operation; conditions. By Hearing Examiner Jay A. Kyle ton. WCCC -FM Hartford, Conn. -Granted CP Rescheduled March 31 hearing confer- Actions of March 22 to increase ERP to 20.5 kw, decrease ant. ence for April 30 in proceeding on applica- height 720 feet, install new KCLE -FM Cleburne, Tex. -Granted CP to to and ant. tion of Chronicle Publishing Co. (KRON- KA2XIW New York-Granted CP for new TV), San Francisco. Action March 16. change ant.-trans. location; install new trans. and new ant.; increase ERP to 50 kw, developmental broadcast station. By Hearing Examiner and ant. height to 450 feet; remote control K13GT Burney, Calif.-Granted CP to re- Chester F. Naumowicz Jr. permitted. place expired permit for new VHF -TV In Chicago TV channel 38 proceeding in WAVA -FM Arlington, Va.- Granted SCA translator; specify frequency as channel 13, Doc. 15668, 15708, granted Chicagoland TV on sub -carrier frequency of 67 kc. and trans. location. Co. request to continue April 20 hearing to Granted renewal of licenses of follow- KYAC Kirkland, Wash. -Granted mod. of April 27; by separate action, denied Chi - ing main and co- pending auxiliaries: KJOE CP to make changes in DA pattern; con- cagoland petition for reconsideration of ex- Shreveport, La.; WGAT Gate City, Va.; dition. aminer's ruling which rejected exhibit 17, WLRC Whitehall, Mich.; WMSL -TV Decatur, *WUSF(FM) Tampa Fla. -Granted mod. and rejected as immaterial Chicago Federa- Ala.; WOXR(FM) Oxford, Ohio; WPRA of CP to decrease ERP to 1.05 kw, make tion of Labor and Industrial Union Council Mayaguez, P. R.; WPTN -FM Cookeville, changes in ant.- trans. location (move trans. exhibits 32, 33, 34 and 34A. Actions March Tenn., WUOA(AM -FM) Tuscaloosa, Ala. from sixth floor of library to basement), 22, 19. WERX Wyoming, Mich.-Granted license and delete remote control operation. Scheduled further prehearing confer- for AM. WROM -FM Rome, Ga.- Granted mod. of ence for March 29 in proceeding on appli- WKLA Ludington, Mich.-Granted license CP to change type trans. and type ant., and cations of Vaughn -Hanssen Co. and Cape covering increase in daytime power and in- make engineering changes; remote control Canaveral Broadcasters Inc. for new AM stallation of new trans. permitted. in Melbourne and Eau Gallie, Fla., respec- KFLA Scott City, Kan.- Granted license Granted licenses for tively, in Doc. 15584 -5. Action March 22. covering changes n ant. system. following FM's: WPHC Waverly, Tenn.-Granted license WPMP-FM Pascagoula, Miss.; WVVV Blacks- In consolidated AM proceeding on ap- covering changes in ant. system. burg, Va.; WMYB -FM Myrtle Beach, S. C. plications of Lebanon Valley Radio, Lebanon, KVEN Ventura, Calif.Granted license Granted licenses covering increase in Pa., et al., granted petition by Lebanon Val- covering installation of auxiliary trans. daytime power and installation of new ley Broadcasting Co., Lebanon, to extent of WINA -FM Charlottesville, Va.- Granted trans. for following: KDWT Stamford, Tex., dismissing, but with prejudice, application; license covering increase in ERP, decrease and specify type trans.; KVOE Emporia, by separate action, continued April 19 hear- in ant. height, Installation of new ant. and Kan., and specify type trans.; KTNM Tuc- ing to June 1, and specified procedural trans., and change in ant.-trans. location; umcari, N. M., and install new ant., and dates. Action March 22. specify type trans. make changes in ground system. In proceeding on applications for new WJBR(FM) Wilmington, Del.- Granted li- Granted licenses covering use of old UHF -TV's on channel 23 in Houston, chan- cense covering changes in ERP and ant. main trans. as auxiliary trans. at main height, installation of new ant. and trans., trans. site for following: KICA Clovis. nel 25 in Boston and channel 31 in Lorain, and changes; Ohio, cancelled April 1 date for exchange of engineering specify type trans. N. M., with DA -N; remote control permitted certain written material in Boston proceed- WLIR(FM) Garden City, N. Y.- Granted daytime; KTNM Tucumcari, N. M.; KVOE license covering installation of new ants., Emporia, Kan. ing, ordered exchange date of April 15 in and engineering changes. Lorain proceeding to remain operative, and WALL -AM -FM Middletown, N. Y.- Grant- Following were granted extensions of hearing on consolidated issues to resume on ed mod. of license and mod. of CP to completion dates as shown: WBOC -FM May 3. Action March 19. change name to WALL Radio Inc. Salisbury, Md., to Sept. 24; WLIB New York. to Sept. 15; KCOR San Antonio, Tex., to By Sol WJZZ(FM) Bridgeport, Conn. - Granted Hearing Examiner Schudhanse CP to increase ERP to 25 kw, decrease ant. Sept. 8; KCIC(FM) Clinton, Mo., to Sept. Pursuant to agreements reached at height to 650 feet, install new trans. and 1; WKY -TV (main trans. and ant.) Okla- March 23 prehearing conference in proceed- dual polarized ant., and make engineering homa City, to April 1. ing on application of United Broadcasting changes; remote control permitted, condi- Inc. for renewal of license of WOOK Wash- tions. Actions of March 18 ington, in Doc. 15795, specified certain pro- KCUE Red Wing, Minn.- Granted renewal cedural dates and continued April 30 hear- Granted licenses for following FM's: of license; conditioned to no pre -sunrise op- ing to May 25. Action March 23. WLPO -FM La Salle, Ill.; Evansville, Ind., eration with daytime facilities pending de- and specify type trans.; WPGF-FM Burgaw, cision in Doc. 14419. Hearing Examiner Elizabeth C. N. C.; WKBJ -FM Milan, Tenn., and specify By Smith type trans.; WSIP -FM Paintsville, Ky., and KDAL -TV Duluth, Minn. - Granted re- Granted joint motion by Dirigo Broad- specify type ant.; WMCF Stuart, Fla. newal of license; without prejudice to casting Inc. and Downeast Television Inc., whatever action may be taken as result of 7 Following were granted extensions of proceedings 15415. applicants for new TV on channel in completion dates as shown: KOIL Omaha, in Doc. Bangor, Me., to continue March 22 hearing WFBS Spring Lake, N. C.- Granted li- conference to April 16. Action March 19. to Sept. 9; KBUY Amarillo, Tex., to June 1; WETC Wendell -Zebulon, N. C., to June cense covering increase in daytime power Pursuant to agreement reached at March 15; KTRN Wichita Falls, Tex., to July 1; and installation of new trans.; specify type 18 prehearing conference in proceeding on WEMD Easton, Md., to May 1; WHSB(FM) trans. applications of American Homes Stations Alpena, Mich., to July 15; KERI(FM) Bell- WLTC Gastonia, N. C.- Granted license Inc., Orange County Broadcasters and Or- ingham, Wash., to May 2; WLIB -FM New covering installation of auxiliary trans. lando Radio & Television Broadcasting Corp. York, to Sept. 18: KALB -FM Alexandria, *WREG(TV) New York -Granted exten- for new FM in Orlando, Fla., in Doc. 15830- La., to Sept. 10; WSAL -FM Logansport, Ind., sion of completion date to Sept. 18. 2, continued April 26 hearing May 26. to to June 15; KOFM(FM) Oklahoma City, to WBEL -FM South Beloit, Ill.- Granted CP Action March 18. Sept. 1; KFLY -FM Corvallis, Ore., to Sept. to install new trans. and ant., increase ERP BROADCAST ACTIONS 4. to 3 w, and ant. height to 300 feet, make by Broadcast Burean Action 19 changes in ant. system, and make engineer- of March ing changes. Actions of March 23 Remote control permitted for WNUS- WMYB -FM Myrtle Beach, S. C.- Granted FM Chicago. Continued on page 123 BROADCASTING, March 29, 1965 117 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE- MONDAY preceding publication date.) SITUATIONS WANTED 25? per word -$2.00 minimum HELP WANTED 300 per word -42.00 minimum. DISPLAY ads $25.00 per inch -STATIONS FOR SALE, WANTED TO BUY STATIONS and EMPLOYMENT AGEN- CIES advertising require display space. (26 X rate -$22.50, 52 X rate -$20.00 Display only). All other classifications, 35? per word--.,t4.00 minimum. No charge for blind box number. Send replies: c/o BROADCASTING, 1735 DeSales St., N.W., Washington, D. C. 20036. Aprtacaxas: If tapes, films or packages larger than No. 10 envelope submitted, $1.00 charge for mailing (Forward remittance separate- ly, please) All transcriptions, photos, etc., sent to box numbers are sent at owner's risk. BROADCASTING expressly ty or responsibility for their custody or return. repudiates any liabili-

RADIO Sales-(Coned) Announcers- (Cont'd) Help Wanted- Management Madison, Wisconsin -outstanding sales op- Southern California opening for Tep-40 dj portunity with top rated music /news sta- with 1st Quality voice -capable of tion. Good money, good good phone. Ohio future, family top production, run tight board. Willing to daytimer needs experienced station living. Opening comes as result of promo- work. No floaters. Contact Jim Clawson, manager or man with background to accept tion within our 7 station group. Phil Fisher, KUDE, Oceanside, full responsibility of manager. Box C -159, WISM, Madison, Wisconsin. California. BROADCASTING. Opening for an announcer with first class FM station manager with Fazazz, brains, Announcers license. Station WAMD, Aberdeen. Md. imagination; to concentrate on select pro- Immediate opening for bright, mature dj. motion to build important property major Need immediately! Two stable radio person- Unusual opportunity at expanding good market, Northeast area Box C -162, BROAD- alities for work in 150,000 Midwest market music operation. Home of Purdue. New CASTING. with expanding good music station. Morning broadcast center. Tape, resume to WAZY- man with bright, mature sound and able to AM-FM, Lafayette, Indiana. Need manager for new station in large do production and night man able to satisfy N. J. market. Salary commensurate with a University town. Send details of experi- Top 40 experienced disc jockey with first ability & experience. Send resume & photo ence, audition tape, and salary requirements phone. Must be able to perform equipment to C to Box C -194, BROADCASTING. Floaters Box -297, BROADCASTING. need maintenance. Top station in top 100 market. not apply. Write George Buck, WCOS, Columbia, C. Bales manager or salesman potential station S. manager within 2 years. Major So. Califor- Radio morning personality. Bright adult appeal. Experienced top 40 joc- announcer- produc- nia market. Good salary. Liberal commis- Also, TV assignments. TV experi- tion. References, Call John Gibson, WDDT, sions. Send resume. Box C -374, BROAD- ence helpful, not necessary. Require third Greenville, Mississippi. CASTING. class license with broadcast endorsement. Good fringe benefits in Mid- America manager. growing community under 100,000. Box C- Surburban Chicago. combo, 1st class license, Sales Selling and directing sales permanent, open now, $125 week. Send com- in metropolitan market. Box C -375, BROAD- 243, BROADCASTING. plete CASTING. information and tape to WEAW, Evan- Immediate opening for good staff announcer ston, Ill. Working general manager. No desk job. at 1,000 w station in Southeastern Mich- Experienced announcer. Mature Must be strong on sales. Top 50 market. Box igan. Excellent working conditions, paid voice for hospitalization, adult, good music station. Good salary. C -376, BROADCASTING. vacations. Send resume, tape Benefits. Send background, tape and photo and picture to Box C -318, BROADCASTING. to WFDF, Flint, Station- General manager wanted. Good op- Michigan. portunity for young man. New Virginia Oklahoma station desires top flight an- small town single station fulltimer. Must be nouncer with first ticket if possible. Good WFSG, Marathon, Florida has immediate good salesman, First pay for right man. Must have nose for news. opening for announcer -engineer. 1st phone phone ticket helpful. required. Send tape & resume to Stock interest available to the right man. Box C -320, BROADCASTING. Marathon, Box 488, State all qualifications first letter. Box C- Florida. 391, BROADCASTING. Wanted .... Top announcer with first class ticket for middle of the road music station. NBC fulltime station wants a good early Manager /sales manager for new station Must have good voice and mature approach morning and early afternoon man. $125 medium Midwest market. Write KIST, to copy. Station 50 miles from New York weekly to start. Hospitalization and insur- Santa Barbara, California. City. Top salary. Box C -337, BROADCAST- ance benefits offered plus two week paid ING. vacation at the end of one year. Must have General manager -1000 -w day. South's fast- 3rd class ticket endorsement. This fast est growing city-Slidell, Louisiana. Salary 50 kw Clear, NBC affiliate, wishes to add a growing community of 35,000 is home of and commission commensurate with ability. new Air Personality to its staff. Finest the University of Virginia. Send tape, Only man with good character, proven ex- working conditions and fringe benefits. If resume and picture to Operations manager, perience need apply. Apply to WBGS, Sli- experience and ability qualify you for this WINA, Charlottesville, Va. dell, Louisiana. job, send complete resume, air -check tape and hoto first letter. Box -339, BROAD- Country music station accepting applications Sales CASTING. for good friendly personality, not cornball. to announce and sell send tape of airwork Are you an experienced broadcaster able Experienced, mature -voiced; tight board; and details to James (Sick, WIVK, Box 10207. to handle local sales in return for secure for rich southern New England market; new Knoxville, Tennessee. position with a well established Virginia good -music station. Send tape. photo, re- station in a growing market? If so, forward sume. Box C -350, BROADCASTING. Fresh, mature staff announcer needed im- photograph and resume. Box C -135, BROAD- mediately for top, good music operation in CASTING. Top rated Florida medium market station 350,000 market. Send salary requirements, needs young, experienced announcer with news and music tape, to Jay Mullen, Man- Midwest radio station, metropolitan area, bright, happy sound. Ideal opportunity to ager, WNCG, WKTM -FM stereo, North 70,000, needs experienced salesman. One of grow with expanding organization. Sales Charleston, South Carolina. top retail sales areas in nation. Established opportunities possible. Rush tape, photo account list, excellent growth potential. and resume. Box C -368, BROADCASTING. First phone announcer for well established Good commission and fringe benefits to qual- good music station on Florida Gulf Coast. ified man. Box C -172, BROADCASTING. Religious station in far west needs experi- Salary open for discussion. If you desire a 5 kw fulltime in medium-but -growing -fast enced announcer -salesman and experienced excellent working conditions and job mid -south market. Needs producer experi- chief engineer- announcer. Real opportunity. that offers permanency rush tape, photo enced in local -retail sales in South. Station Wonderful place to work. Send tape- photo- and resume to Ralph Burgess, WPCF, in growth position with solid new ownership resume. Box C -377, BROADCASTING. Panama City, Florida. and mangement. Owners expect to acquire additional properties. Draw against com- Experienced morning man for Ohio adult Colored -WSMD -FM considering early a.m. mission. Send details to Box C -239, BROAD- music station. Box C -402, BROADCASTING. Colored strip. Ambitious Colored dj /sales- CASTING. man with ticket wanted. Salary plus com- Announcer -experienced disc jockey for mission. Mail tape, background, references. Expanding major market chain. Seeking middle of the road operation. Send tape, Samson, Port Tobacco, Maryland. aggressive sales manager and two salesmen resume, salary requirements to KABI, Box with management ability. Excellent earnings. 455. Abilene, Kansas. Announcer to double as traffic manager. Send complete resume. Confidential. Box C- Must have experience in both departments. 390, BROADCASTING. Staff announcer, immediate opening for Give all details including salary require- Permanent local sales position. Excellent small market daytimer. Prefer man with ments in first letter. Write Joe M. Rada. earning potential plus benefits. Contact Boyd experience. Middle of the road music policy. Program Director, WTAP, radio, 123 W., 7th Porter, KTEM, Temple, Texas. Salary open. Send tape and resume to Man- St., Parkersburg, W. Va. ager, KMAQ, Maquoketa, Iowa. Sales manager for 10,000 watt Milwaukee Opening for young and personable night metropolitan area station, AM & FM. Ex- Immediate opening. Good announcer. Must announcer with good voice and endorsed panding multiple operation with fringe have production experience. Sports helpful. 3rd. class license. Middle -road CBS outlet. benefits and advancement opportunity. Send Beautiful city, mild climate, one hour from Good opportunity and pay. Fine physical resume to Jim Sanders, WAUK, Waukesha, national parks. Send resume and air check. plant. Send tape, resume, and photo to Man- Wisconsin. KONG Visalia, California. ager. WTWN, St. Johnsbury, Vermont.

118 BROADCASTING, March 29, 1965 Announcers -(Coned) Production- Programing, Others Announcers -(Coned)

Oustanding opportunity for creative and Aggressive, creative, capable promotion - Experienced announcer disc-jockey smooth mature personality capable of handling in- advertising manager for outstanding radio commercial and news delivery. Only New terviews and staff assignments. Excellent station. Major Eastern market. 5 figures to York, New England, New Jersey need salary and staff benefits with one of nation's start. Replies confidential. Box C -331, apply. Box C -284, BROADCASTING. prestige stations. Send tape, resume and BROADCASTING. Excellent voice, pleasant personality. Pro- photo to Program Manager, WWJ Radio, fessionally adept at music shows. Detroit, Michigan 48231. You want a top 40 winner-I want to be Author - your winning, working PD. atative news. Will relocate for right offer First phone. with major market station. Box C-308, Modern personality deejays: "Up Your rat- Box C -341, BROADCASTING. BROADCASTING. ings!" Ideas Ink weekly "Why Not Be Funny" service available in some markets. Creativity plus administrative ability. Col- 1st phone -West coast announcer /dj -heavy 265 disc jockeys can't be wrong. For free lege grad, 5 years radio /tv; two years ex- on news -veteran- seeking better position. sample, write: Ideas Ink, Box 53332. New perience Los Angeles /San Diego markets Box C -310, BROADCASTING. Orleans, Louisiana 70150. top -rated station. Good ideas, continuity and production. Prefer adult personality Experience dj /announcer- newscaster, fam- Deejays! the "Walt Johnson Mobile Report" station in So. California. Personal and ily men will relocate 3rd ticket. Box C -314, is now on thirty stations across the nation, credit references excellent. Employed. Tape BROADCASTING. from KFWB -Hollywood to WGUY-Bangor, and resume. Box C -346, BROADCASTING. Maine! This hilarious feature, a personal- DJ- announcer, experienced, tight board ized mobile report using your name, your Experienced copywriter -versatile, strong familyman willing to relocate. Not a prima call -letters, your city streets, etc. Is now on punch, quick on sales angles. Good donna or floater. Box C -319, BROADCAST- available at a price everyone can afford! salary, with benefits. Leading, adult station. ING. The one -shot package (forty funny bits) is Send background, photo, and sample copy only $40.00!! Monthly rates also available. to WFDF ,Flint, Michigan. Young, married personality with 1st phone. Send check or M.O. and all program info Production, copy experience. Seeking job and city map to Weird Productions, 3911 with metro or major market. Presently Pacific Highway, San Diego, California. Situations Wanted- Management working in medium Midwest market. Box C -328, BROADCASTING. Technical Major midwest market salesmanager with Top announcer in top market desires to outstanding record for upgrading stations relocate. Some TV. Box C -329, BROAD- 22 % -28% to highest income and profit. CASTING. You want good engineering or you wouldn't Strong on personal selling, sales manage- be looking. I want good job, good pay, or ment, promotion, programing and adminis- Tiger! Aggresive! Wants to learn. Top 40, I wouldn't be looking. Presently employed. tration. Seeking management in medium Great on sports. Third year in college. 2 Own tools and test equipment. $125. Box market or salesmanagement in major mar- years educational radio. Work part-time in C -344, BROADCASTING or call 803- 479 -9803 ket. All replies will be answered. Box C -309, network O &O television news department. before noon. BROADCASTING. Box C -330, BROADCASTING. Engineer -announcer, experienced. Presently Seven years radio, ten years television. 1st phone -young dj with mature voice. employed. Desires change, references. Box Everything from sales to manager. Presently Top 40 experience in Southern California. C -365, BROADCASTITG. employed at five figures. Prefer Texas -Okla- Ogden graduate. Interested in top 40 or homa. Box C -343, BROADCASTING. C &W. Box C -332, BROADCASTING. Engineer -1st ticket, must be good techni- New York, Philadelphia, Baltimore, Wash- cal man for well equipped 5 kw Pennsyl- Professional newsman - now employed in ington! Ten years experience. Announcer, vania operation. No announcing or selling. major market. Outstanding writer, aggres- news, sive digger, polished delivery. Box C -353, dj, FM. College, Top references. Box Box C -388, BROADCASTING. BROADCASTING. C -336, BROADCASTING. Need ratings and willing to pay for em? Engineer to construct medium Midwest Twenty years experience at 38. All phases market station and remain as combo an- including ownership. Strong programming, My Pulse rates me number 1 in 3 million nouncer /chief. Write KIST, Santa Barbara, promotion and sales. Five figure minimum. market. 10 years personality format experi- California. ence. $200 minimum. Available immediately Personal interview at my expense. Medium Box C -338, BROADCASTING. large markets only. Box C -357, BROAD- or Montana 1 kw DA2 remote seeking chief Top 90 deejay or p.d. First phone, experi- engineer. Must be highly qualified to assume enced. Box C -342, BROADCASTING. full responsibility of technical operation. General manager, desires to affiliate with Good working conditions. Excellent equip- small radio station in the Carolinas with Announcer /1st phone, 6 months experience. ment. Local ownership. Send all details option to purchase. Box C -369, BROAD- Desires position with station which will first letter including picture and references CASTING. utilize creativity. Box C -345, BROADCAST- to Radio station KOJM, Havre, Montana. ING. Your next manager and /or salesmanager Chief engineer for 5 kw station going full - should have loyalty, industry, integrity, Veteran adult music announcer. Profes- time. Prefer audio and operational back - imagination and know -how. 18 years suc- sional dignity and Charm for evening or all ground. Age 28 -35. Apply c/o Donald E. cessful experience available on reasonable night audience. Radio 17 years. Phone 201- Knowles, WDEA Radio, Ellsworth, Maine. notice. Box C -370, BROADCASTING. 226 -5503 or Box C -351, BROADCASTING. General manager. Excellent background all DJ -wants top 40. One year middle of road Need chief engineer immediately. Some an- phases of management and administration. experience. Single. Box C -352, BROAD- nouncing, full -time station, AM, FM, back- Strong on sales. Competitive market. Top CASTING. ground music. Permanent position in fine, C -372, BROADCASTING. progressive community in Virginia's Blue references. Box Clever, witty, 50,000 watt air personality Ridge foothills. Rush resume, salary de- wants to connect with top 25 market who sired, to Lee Gilbert, WMVA, Martinsville, Successful general manager desires change. will pay for top talent. Top 40 with excellent Va. 24112. 18 years radio and tv experience. Excellent production and news ability. Box C -354, references. Replies held confidential. Box BROADCASTING. C -373, BROADCASTING. First phone wants steady position, willing to work and learn. Graduate of Grantham If you are seeking good music and news School of Electronics. Write: Gary Chase, See " Quintuple" under Production- Program- personality with warm bedtime approach - 14 Avenue, Waterbury, Vermont. ing, Others this section. buzz me -716- 856- 7291-or write Box C -358, Ellenwood BROADCASTING. Sales Objective: Quality music programming. 1st NEWS phoneAST, light announcing. Box C -359, BROAD- ING. Sales manager- announcer -seeking small in- Newsman-strong newscaster to deliver im- vestment opportunity. 31, college graduate. Need job in Phoenix area. Will attend portant evening newscast in sunny South- Excellent character. Employed Southeast. Ogden for first phone this summer, and will west city. Must be able to supervise news- Box C -399, BROADCASTING. enroll in Grand Canyon College this fall. room operation during afternoon and eve- Dependable, 18 months experience in South- ning. Send resume and tape to Box C -260, Sales manager, adult radio, South. Excellent ern Arizona station. Box C -362, BROAD- BROADCASTING. present record, thorough background. Box CASTING. C -384, BROADCASTING. Wanted: Young, aggressive newsman. Must Sports -staff announcer -East or Midwest be good broadcast writer and editor with at Family man, strong play -by -play, looking least one year experience. Immediate open- Announcers for challenge. Box C -364, BROADCASTING. ing with major Carolina AM -FM operation Experienced, exciting, sports director, pd, with news around the clock. College gradu- employed in 5000 watt top -rated station in ate preferred. Send tape, writing samples, DJ available now, tight board, good com- Rocky Mountain area, desires move up. Top resume. Box C -395, BROADCASTING. mercials, news. Box C -263, BROADCAST- references. Box C -366, BROADCASTING. ING. Newsmen & P.D: s! New, unusual manu- Announcer with first phone, college grad, script! Develop technique, writing, style, To further my ambition to become a net- married, experienced -mature sound $125 voice. Build prestige, personality. Prepare work announcer it is then necessary for my per week. Box C -367, BROADCASTING. resume, audition. $1.00 copy. Taped coach- next move to be to a major market sta- ing. Also beginners. Free details. Hal Fisher, tion. I have the qualifications . . . Do you Experienced announcer -salesman. First 678 Old Medford, Patchogue, New York have an opening? Box C -283, BRODCAST- phone. Married. Prefer Southern California. 11772. ING. Box C -371, BROADCASTING.

BROADCASTING, March 29, 1965 119 Announcers- (Cont'd) NEWS Technical-(Cont'd) DJ, announcer, authoritative newscaster. Let's fly! Helicopter traffic reporter avail- Maintenance chief for Texas VHF. Must not a prima donna or floater. Third class, able from top service. Ten years experience. have superior technical qualifications. Box FCC. Will relocate. Box C -379, BROAD- Box C -335, BROADCASTING. C -325, BROADCASTING. CASTING. Attention: Michigan, Ohio, Indiana . First class engineer. If you are a young 8 years experience in DJ' and newswork. News director presently employed seeks re- man who wants to get ahead fast, our Box to your area. More than 10 years broad- aggressive multi- station operation is looking Just out of service. Willing to relocate. turn for you. Join fine young engineering staff best references . . C -381, BROADCASTING. casting experience as assistant studio chief responsible for steady married hard worker. Reply, VTR. camera chain, microwave maintenance Bright personality: DJ- announcer, authori- Box C -394, BROADCASTING. in exceptional Gulf Coast recreational area. tative newscaster, dependable, professional Pursue your own interests in addition; we attitude. Box C -382, BROADCASTING. News director. Experienced. Married. Seek- encourage and pay for continuing educa- ing security. Prefers Southwest. Draft ex- tion. Experience essential. No top to your Creative rock -jock. Runs own board. Uses empt. $110. Box C -404, BROADCASTING. earnings with our fringe benefit plans. Tele -Beep in conjunction with commercial - We're growing; are you? Send resume, contest 3rd phone -single. Sane voice-pro- Creative "News -Sounds" -Make your news- photo and salary requirements to Box duces own commercials. Box C -383, BROAD- casts frest- exciting. 23 news effects - C -252, BROADCASTING or call 512 -423 -0292. CASTING. introductions-breakers -dividers-time sig- nals-weather introductions- conclusions- Chief engineer who knows all phases of First phone -dj- newsman-9 years experi- background. Exclusive. One station per television. Golden opportunities to the right ence radio and TV. Good music or rock. market. Airmail tape delivery-ten dollars. person. Eastern area of the country. Box Audio or Video tape. Highest references. Warren G. Weagant and Associates, 923 C -307, BROADCASTING. Box C-386, BROADCASTING. Rogers, Pullman, Washington. Engineer wanted for video switching and Talented, experienced play -by -play an- Major market newsman available imme- some maintenance 1st phone required, send nouncer. Currently employed. Seeking East diately. Best references. Have been day edi- complete resume to Chief Engineer KNOP- coast. Air check. Married. Box C -392, tor, news director. Call evenings: 313 -272- TV, North Platte, Nebraska. BROADCASTING. 3541. Xmtr supervisor with proven ability to maintain RCA TT -10 and 25 xmtr, -1 Tops in market. Experienced, talented Production -Programing, Others MW. This is a supervisory position, no shift music -news -sports personality, commercial work. Good salary for right man. Send com- announcer. Strong production. Currently You'd seldom see me, even on paydays. This plete resume and recent photo to Bill Cul- employed. Married. Seeking permanent East roving reported would keep busy criss- bertson, KRIS -TV, P. O. Box 840, Corpus coast position. Box C -393, BROADCASTING. crossing your area, ferreting out audience - Christi, Texas. impact stories from wide range of human Television technician. Permanent position, First phone announcer with experience activity. ( "Greeted with warmth and re- first phone license required. Excellent work- prefers N. Y. -L. I.- Connecticut area. Box C- spect wherever he goes "). Salty, listener- plan. WHIO- 400, BROADCASTING. riveting daily taped show pays its own way ing conditions and retirement and beefs up station image and public TV, Dayton, Ohio. Experienced, versatile young man . . . service. Backed by references that count, Top pay to a top man -we need a good Southwest only. 100 week . . . 3rd phone three awards not easily earned, and ten qualified engineer. We want a man looking plus endorsement.... Six years experience. years development in my specialty. Wheel- for a home and is willing to work it. In Box C -401, BROADCASTING. er- dealers can save their time and mine; return, will offer many fringe benefits and I'm knocking on door of management that top area pay. Reply with complete resume -TV, believes in "the peoples cause: Box C -215, to George Hillier, WVEC -TV, Norfolk, Va. You need me! College grad., B.S. radio BROADCASTING. History major, 26, married, dj, news, special Commercial electronics institute needs high - events interviews. Service finished. 21k years Young married man wants start in FM. BA quality instructor for television receiver experience. Play -by -play football, piano degree, fair classical music background. circuity. Receiver troubleshooting secondary. player, singer. Write commercials, jingles. Three years newspaper experience, news. Contact Ben Smith, Institute of Electronics $125 per week. Prefer East coast. Box C -405, features, editorials, sports. Diligent. Prefers Technology, 205 South Fifth Street, Paducah, BROADCASTING. far west; will consider anything. Box C -299, Kentucky. BROADCASTING. Announcer -first phone, emphasis announce. News Versatile. Excellent references. Can follow Gall Friday-announcer -continuity -writer - Instructions. Must locate Southwest only. traffic, personable, dependable- car -sales or- Experienced dependable newsman-photog- Phone 612 -722 -1713. iented -good board work. Box C -315, rapher, proficient at news writing. South- BROADCASTING. west station. Box C-323, BROADCASTING. See "Quintuple" under Production- Program ing, Others this section. 1st phone family man In Hartford area de- Experienced newsman with good on- camera sires to join progressive station. Presently delivery, Texas VHF. Box C -324, BROAD- Radio announcer, with three years exper- P. D. Can handle copywriting, traffic and CASTING. ience, 19, single. Call Tom Nelson 469 -2044, production. Box C -389, BROADCASTING. Willow Springs, Missouri. Available now. Production- Programing, Others Continuity writer - Production specialist. Attractive gal Can also Needed . Talent for Kid's show . . . 1st phone 3 yrs experience. Evening show with talent. do mu- sical show. Box C -399, BROADCASTING. Puppateer Plus staffff announcer a must. Bill Melton, 5610 Lewis, Dallas. small marketi n South central area, part Texas. Quintuple -threat ... two -man team. Manage- of broadcasting chain. Opportunity for ad- ment- sales -production- announcing- engineer- vancement, retirement plan and other Announcing, graduate beginner. Third li- ing. Both knowledgeable, experienced family fringe benefits for stable man. Send full cense, McSchlein, 200 W. 82nd St., New York, men willing to trade twenty -one combined resume tape, photo and salary require- City. years for top positions with modern, ex- ments first letter. Box C -262, BROADCAST- panding provident organization. We come ING. Experienced 40 in top di. Also experienced high and are . programing, copy writing. Third phone en- worth it. Not Floaters Creative commercial continuity writer for workers. Excellent references. Contact Texas station. Box C -322, BROADCASTING. dorsement, single, 23, draft exempt. Marc Strait /Spinn, 704 -648 -6963, P O. Box 564, Richards, 862 E. 51st St. Brooklyn 3, N. Y. Canton, North Carolina. Mid -Western University with expanding 212 -NA9 -1184. closed circuit television station is seeking Attention Western states: Not a panic ad. qualified candidates for the following civil Somewhere in the top fifty markets there's Presently employed but stymied thus seek- service positions: Producer- director, Visual a station that wants a salesman- announcer ing change of job. Experience: 10 years; materials designer, and television techni- who can deliver $60,000 in annual sales and major league baseball, pro -college football cian. Send reply to Box C -333, BROAD- 66% share of audience. Call evenings 513- play-by -play; news director; deejay; P. D. CASTING. 561 -6132. seeking P. D.-morning man post and /or sports director -di; news director. Extensive Continuity director TV ... Experienced in First announcing job. Schooled, certificate background metropapers in news -sports. creative writing, to head two man depart- endorsed. Don Padgett, Hillsville, Virginia. Family man. Salary open. Willing to make ment ... capable to develop sales and sta- small investment. Interest you? Write Box tion promotion projects Texas . Salary open! Box C -398, BROADCASTING. First phone announcer. Age 18. Inexperi- 38546, Hollywood, Calif. enced background and training qualify as Public affairs director with programing and beginning professional announcer. Phone TELEVISION writing background qualified to produce Pittsburgh, Pa. 412- 563 -6085. documentaries of varying kinds . Texas Help Wanted-Sales .. Salary open. Box C -397, BROADCAST- Somewhere In the top fifty markets there's ING. a station that wants an announcer -salesman Southeastern ABC Television station needs who can deliver 66% share of audience and three salesmen with strong medium market Situations Wanted -Management $80,000 in annual sales. Call 513 -561 -6132. experience. Chance to really make money and climb the ladder fast to top executive Enterprising broadcast executive. Currently positions. Must have good credit references. employed TV sales manager, major market. Situations Wanted -Technical replies Send Outstanding commercial record. Family man. billings to Box 340. BROADCASTING.G civic leader, 39 years old, hard worker, 16 First phone engineer, inexperienced, years TV -radio experience. Top references. wants Box C -269, BROADCASTING. position in Midwest. Phone 212- 446 -5524 or Technical Box C -347, BROADCASTING. Experienced ETV Manager desires change. Opportunity for qualified, reliable assistant MS. Current salary middle 5 figures. Please See "Quintuple" under Production, Program- chief engineer Southwest, VHF., Box C -926. provide complete details first letter. Box C- ing, Others this section. BROADCASTING. 398, BROADCASTING.

120 BROADCASTING, March 29, 1965 TELEVISION FOR SALE-Equipment INSTRUCTIONS--(Coned) Situations Wanted Television radio transmitters, monitors, The nationally known 6 weeks Elkins train- tubes, microwave, cameras, audio. Electro- ing for an FCC First Class License. Out - Sales find, 440 Columbus Ave. N.Y.C. standing theory and laboratory instructions. Elkins Radio License School of New Orleans, TV account executive-sales experience with Parabolic antennas, six foot dia., new solid 333 Saint Charles, New Orleans, Louisiana. television station, advertising agency, and surface with hardware, dipole, etc. $125.00 film production company. Presently asso- each. S -W Electric Cable Company, Wil- FCC first phone license in six weeks. ciated with VHF network affiliate as oper- low & Twenty -Fourth Streets, Oakland Guaranteed instruction in theory and California 832 -3527. laboratory methods by master ations director. Wish to return to TV sales G.I. approved. teachers. in West or Southwest. Box C -313, BROAD- brochure. For Sale-3 year old Gates four -channel Elkins Radio 2603 ood CASTING. studioette. Excellent condition. Original cost Road, Dallas, Texas. $895.00. First $500.00 takes it FOB. Available Continuously top- billing salesman for past Elkins Radio License 5 years at #1, ABC -TV station in medium, January 1, 1965, KCOM Commanche, Texas. School of Chicago - three station market (owned by Metrome- Six weeks quality instruction in laboratory New and reconditioned aural remote pickup methods and theory leading to the FCC dia), searching for new challenge in radio First Class License. or TV sales /sales mgr. with a major market equipment and Fire and Police receivers- 14 East Jackson St., local World Wide Company, Box 43, Weatherford, Chicago 4, Illinois. operation. Known by both national and Texas. Phone 817 -594 -5172. agencies and advertisers as top -notch pro- Announcing programing, console operation ducer, experienced in all phases of radio/ The complete source of used broadcast Twelve weeks intensive, practical TV. C -385, train- Box BROADCASTING. equipment. . Broadcast Equipment and ing. Finest, most modern equipment avail- Supply Co., Box 3141, Tennessee. able. G.I. approved. Elkins 31, 12 Bristol, School of Family man, age years sales experi- Broadcasting, 2603 Inwood Road, Dallas 35, ence 9 of these in radio/TV sales and man- 1 -Rust model RI -108 series A and B -10 Texas. agement. I can supply any information or position control system. Box C -89, facts regarding my track record, at your B remot Minneapolis now has Elkins' famous six request. Call 1- 309 -691 -6362 or write Gary week course in First Class FCC License Conrad, 508 W. Teton, Peoria, Illinois. 61614. Four identical Blaw -Knox 125 ft. self-sup- preparation through proven theory and lab porting insulated towers. Easily expandable methods Elkins Radio License School, 4119 to greater height. William Bruring, 518 Stete East Lake Street, Minneapolis, Minn. Announcers Street, La Crosse, Wisconsin. Announcer- newsman with first phone. 3 Since 1946. Original course for FCC first REL stereo FM microwave links, 944mcs. phone operator license in years experience. Video tape available. High- New six weeks. Over est references. Box C -387, BROADCASTING. Currently in operation. receivers (alone 420 hours instruction and over 200 hours worth $2,000.00 plus many spare tubes and guided discussion at school. Reservations parts. $2,800 complete. Box C -321, BROAD- required. Enrolling now for classes starting Technical CASTING. June 16, August 18 & October 20. For infor- mation, references and reservation, write 4 yrs. engineer present company. Prefer Steel and Tower Erection and Maintenance William B. Ogden Radio Operational Engi- Ark. -La. or vicinity. Married. Resume. Ref- Co., Box 263 A, Route 9, Old Annapolis Rd., neering School, 1150 West Olive Ave., Bur- erences. Box C -316, BROADCASTING. Pasadena, Md., CL 5 -4831. bank, California. First class engineer, experienced in tele- Schafer remote control 400 -R studio unit FCC First Class Radio Telephone License in vision, desires position in East coast area. mon- (5) weeks guaranteed $35. - - complete tuition Box C -334, BROADCASTING. itor for AM KNEV, Reno, Nevada. $295.00-Rooms $10.00 per week -Classes be- gin April 20 -May 25 -June 29 Aug. 3 & Sept. Presently employed transmitter supervisor. RCA type 5 -DX, 5,000 watt broadcast trans- 7. Call or write Radio Engineering Institute, Experienced in UHF, VHF, FM, installation mitter. Operating condition. Spare tubes. 1336 Main Street in beautiful warm and tower maintenance. Nine years same Come and get it. $2,000 KPEG, 6019 S. Crest - sota, Florida. Sara- station. Desire to relocate primarily in line, Spokane, Washington, KE 5 -3688. Southeast. Box C -348, BROADCASTING. Magnecorder model PT6AH, in good con- Announcing, programing, first phone, all phases electronics. Thorough, Engineer, maintenance orientated, desires dition, col lete with carrying case. $150.00. practical intensive supervisory or maintenance with Iry Laing, Radio Station WQTE, P.O. Box training. Methods and results position 306, Monroe, Michigan. proved many times. Free placement serv- progressive organization. Eight years studio; ice. Allied Technical Schools, 207 Madi- two years Ampex videotape. Box C -403, RCA BF14B FM antenna. 99 to 108 mc. son, Memphis, Tennessee. BROADCASTING. Power gain 6 times. Truscon 184 ft. SS tow- er. Dismantled. RCA 76B2 studio consolette. Train now in N.Y.C. for FCC license. first phone NEWS WWLA 518 State, La Crosse, Wis. Proven methods, proven results . day and evening classes. Placement assist- News director. Strong on the air delivery, MISCELLANEOUS ance. Announcer Training Studios, 25 W. extensive major market administrative ex- 43rd, N. Y. OX 5 -9245. perience in special events, public service 30,000 Professional Comedy Lines: Topical and editorial programing. Box C -317, laugh service featuring deeply comment America's pioneer. 1st in announcing since BROADCASTING. 1934. National Academy of Broadcasting introductions. Free catalog. Orben Comedy 814 H Books, Atlantic Beach, N. Y. St. NW, Washington 1, D. C. Newsman, 26, good voice and appearance, some radio experience. Desires to under- Need help? 2,000 Super dooper, hooper Door opened to careers in Broadcasting, study professionals, Box C -327, BROAD- scooper, one liners exclusive in your mar- Broadcasting Institute, Box 6071, New Or- CASTING. ket. Free sample. Lyn Publications, 2221. leans. Steiner St., San Francisco Young Midwest television newsman wants position with aggressive medium market Add 30% to your billing . with weekly RADIO Wanted news department. Married. Five years ex- ideas from the Brainstorm. Each issue con- -Help perience in both big city and small markets. tains 13 saleable ideas. $2.00 per week. Ex- Stron air, writing, photographic, and doc- clusive. Tie up your market now. Write experience. Box C -355, BROAD- Brainstorm Box 875, Lubbock, Texas. Management umeTIIry "DEEJAY MANUAL" -A collection of dl comedy lines, bits, breaks, adlibs, thoughts. Production -Programing, Others $5.00. Write for free "Broadcast Comedy Catalog Show -Biz Comedy Service, 1735 E. Television . 6 years experience as TV 26th St.. Brooklyn, N.Y. 11229 MANAGEMENT weatherman, rated tops in market. Also newscaster, children or adult show person- "Who Is Jchn Galt ?" -Eye catching bumper AM Frequency available. About half of ality. Ready for top 50 type operation. Video stickers for the new intellectual. 15" long. engineering ompleted. Opportunity for right man c form tape available. Box C -228, BROADCAST- Three for $2.00. Miracle Enterprises, 1825 to company to go ahead ING. Miracle Mile, Tucson, Arizona. with application. Contact- industrial De- velopment Corporation, P. O. Be: 354, Creative production manager- director wants Coats -of -arms. Over 118,000 recorded. Photo - Anthony, Kansas 67003. Phone 316 -VI- creative permenant opportunity, exper- copy $1.00. Print surnames and variations. 2.3149. ienced VTR, film, animation, switching, Lochner, 8000 Narvon, Philadelphia, 19136 lighting etc. Now on West coast. Will re- locate. Box C -311, BROADCASTING. INSTRUCTIONS Producer -director six years major market FCC first phone license preparation by cor- DO YOU NEED PERSONNEL? experience including major league sports respondence or in resident classes. Also, ad- remotes. Available immediately. References. vanced electronics training available. Gran- ARE YOU LOOKING FOR A Box C -363, BROADCASTING. tham Schools are located in Hollywood, NEW POSITION? Seattle, Kansas City and Washington. For free 52 -page brochure write Dept. 5 -K, WANTED TO BUY Grantham Schools, 1505 N. Western Ave., BROADCASTING'S CLASSIFIEDS Hollywood, Calif. 90027. Equipment GIVE YOU NATIONWIDE DISPLAY Be prepared. First class FCC license in Want: 5 -kw to 10 kw FM transmitter in six weeks Top uality theory and labora- good operating condition, in the Midwest. tory training. Elkins Radio License School Prefer later model will consider all. Box of Atlanta, 1139 Spring St., N.W., Atlanta, Brnädçästing C -356, BROADCASTING. Georgia

BROADCASTING, March 29, 1985 121 Management -(Cont'd) Announcers EMPLOYMENT SERVICE rYr.W.tiW.Y:°r.ti.°: ".`: . ïr¡ ATTENTION STATION MANAGERS ... Available immediately: OJs, Newsmen, Pro- Regional Manager duction men, Announcers. People with }1 showmanship and imagination able to take RADIO & TV JOBS }2 over any task under any station format. Some first tickets, some third with endorse- IMMEDIATE OPENINGS and Public Relations ment. Well trained, experienced, profes- l sional broadcasters. 4 NATIONWIDE FOR ALL Southern California School of Radio Wanted 3911 Pacific Highway : BROADCAST POSITIONS. Director San Diego 10, Calif.

NATIONWIDE BROADCAST SERVICES 1 to operate ; A civic leader wanted 925 Federal Blvd., Denver 4, Colorado : Phone area code 303-292-0996. ti a local corporation for us at a sal- Production-Programing, Others Station Inquiries For Personnel Invited. ary of $600 per week plus commis- ...... :. t eeseeeeeeeeee eeee sion. Prior to being put on the pay- :':: i .titi LOGAN STEWART =II II 1111i1111111 1111IIII IIII1111 IIII111111111111111111 roll, you will invest 60 to 90 days ¡ Director of News and Public Affairs for Radio WNOE 50,000 watts, New Orleans, MR. STATION MANAGER of your time to organize your area having completed his one -year agreement 1 If you need a qualified, reference checked is now available for Radio or TV as. employee, we have several hundred in our i signment commensurate with his 20 years _ files. Our applicants are in all parts oif the for distrbution of a new product to !, broadcast and news- writing experience. ti US Five -figure minimum salary requirement: Call or Write: be MANUFACTURED BY WESTING- no rock and roll nor Mickey Mouse news operations considered. Adult programing - C.B.I. Placements 641 Equitable Bldg. Denver, HOUSE exclusively for us and iden- conversation radio trend preferred. Colorado 80202 Comprehensive resume, references, tapes _ Phone 303 - 534 -0688 including London coverage of Churchill tified as such, and will pay your funeral available on request. Will do tele- 11111 I;II IIIIIIII III IIII IIII IIII 1111 lül 1111 i'. phone-news audition on half hour notice. own training expenses. You will Address inquiries to: Logan Stewart, ZO=O=OT 520 Conti, The Vieux Ca rre, New BY BROADCASTERS -FOR BROADCASTERS have a firm 10 -year contract. Per- Orleans, Louisiana. The AMPS Agency Now specializing in radio and TV personnel. sonal a prime integrity requirement. Serving all the radio G TV stations in Cali- fornia, Oregon, Washington, Nevada, Ari- Send resume and references to: zona, Utah, Idaho, Hawaii and Alaska. We need everyone from Mgmt. down to recep-O SPORTSCASTER (who isn't a pro -nth- lete) NYC radio and Send inquiry, resume, tapes Box C -175, BROADCASTING In TV: Oapplicable to: Six years play -by -play (baseball, foot- _ ball, basketball, hockey & golf) The AMPS Agency Four Daily Sportscasts "All Media Placement Service" Produce and write sports docurnen. taries 130 S. Robertson Blvd. News Produce pro -football Beverly Hills, California 90211 0 Provocative Commentary & Analysis Telephone OL 7 -4881 Tapes available: Box C -380, BROADCASTING Serving the West from California BY BROADCASTERS-FOR BROADCASTERS Midwest Network Affiliate Needs strong professional sounding airman =Oa0 with ability to write G cover daily beat. 4 man staff. Join a respected station with latest electronic equipment. Salary open. Send tape, resume & photo to: TELEVISION MISCELLANEOUS Box C -282, BROADCASTING Help Wanted Religious programs wanted by WDOC Radio, The Sound of Religion in the entire Blue Water Area, covering Detroit, Macomb, Wayne, Production- Programing, Others and St. Clair counties and Canada. Proved suc- advertisers. NEWS DIRECTOR AND NEWSMAN cessful by many continuing religious Excellent weekly, daily or religious specials. FOR 50,000 WATT INDEPENDENT Time availabilities. Contact General Manager, Fred W. Cale, WDOG Radio, Marine City, Must have distinctive style, authorita- TV PRODUCTION INSTRUCTORS Michigan or phone Marine City, Michigan, area code 313 Rockwell 1-7944, for complete de- tive delivery, good pace, and capable Must be familiar with all phases of TV tails. Production and Direction. No teaching ex- of flawless presentation. Emphasis on perience necessary. Part of fulltime in New York local news but must be fast to make area. Send resume to. RADIO phone contact on rapidly breaking na- Box C -281, BROADCASTING LOANS to Does your station have financial problems? tional items. We are a top rated fa- Would you like to consolidate all of your and payments, plus new operating cility with a reputation of being first bills capital, into one loan, with monthly pay- with the facts. Resume and tape fo: ments at bank rates? For complete infor- mation write or call: BROADCAST FINANCE COMPANY Box C -361, BROADCASTING TELEVISION -Situations Wanted Box 270 Farmington, Missouri Phone PL 6 -3144 Management Situations Wanted -Management FREE - FREE A 'big talk' program free to the first 100 sta- TELEVISION PROGRAM MANAGER tions who "Ask Sane Lynne." Fifteen years experience In all phases of A 15- minute daily big celebrity talk show an- TELEVISION - RADIO Television Station Operations, Including swering listeners' questions about TV - movies Qualified Executive seeks position with Programing, Production, Videotape, News - radio - fashions - records - sports - etiquette growth opportunity. Broad administrative and Public Affairs, Film Buying, Promo- etc. and managerial experience, all phases of tion, NAB Code Affairs and Administra- A powerful audience builder -yours for the ask- broadcast. Strong sales, personnel, produc- tion. 30 years of age, married, civic ing. Write today: tion, plans and development background. envolvement, Degree in Management, and RADIO PROGRAMMING, Inc. Interested in any challenge demanding hard - Excellent references. Will consider op- work, exacting Room 319 41 East 42nd St. detail, and creativity. portunity in West or Southwest. New York, N. Y. 10017 Box C -360, BROADCASTING Box C -312, BROADCASTING MU 2.2588

122 BROADCASTING, March 29, 1965 Continued from page MISCELLANEOUS- (Contd) WANTED TO BUY -Stations 117 KDB Santa Barbara, Calif.- Granted li- cense covering use of old main trans. as WANTED TO BUY auxiliary trans. at main trans. site; remote Managers -Owners control permitted (two remote control lo- FM ONLY STATION cations) . KCON Conway, Ark. Granted license For your free copy of "THE NEW NORTHEAST covering increase in daytime- power, instal- KEY TO SMALL STATION PROF- OR lation of new trans., changes in ant. and ITS" wire or write: MID -ATLANTIC ground systems, change in ant-trans. lo- cation and remote control operation. Doug Bailey Adv., Box C-163, BROADCASTING WHAG -FM Halfway, Md.- Granted license Inc. for FM; specify remote control point as 140 Congressional Lane Hagerstown, Md. Rockville, Maryland FOR SALE -Equipment WTUP Tupelo, Miss.-Granted licenses covering slight change in ant.-trans. site: Specialists in complete, accurate, con6den- IIIIIIIIIItIIIIIIIII111 ¡L. and installation of alternate main trans. ask revenue producing service to client WHAG Halfway, Md. - Granted license station, competitive markets and situations TRAILER covering installation of new auxiliary trans. specialty. KORK -TV Las Vegas - Granted license For Remote Broadcasting covering changes. OUR SECOND DECADE K12EU Eagle Butte, S. D.- Granted li- OF MANAGEMENT SERVICE Like New. Used by WHDH Boston cense for VHF -TV translator. for A & P remote control series. 32 ft. - custom -made; air -conditioned; large Actions of March 17 Monterey County Superintendent of glass showroom area; kitchen facili- Schools, Aromas, Calif.- Granted CP for ties; complete washroom. Cost $6000 - new VHF -TV translator on channel 13 to " new -can be purchased for fraction " rebroadcast programs of eKQED(TV) San of original Francisco. station brochures cost. K7ODD, K83BD Circleville, Kingston, Call or Write for photo and detail: to: r. Junction and Marysvale, Utah- Granted li- McCARTHY censes for UHF -TV translator. coverage maps MOBILE OFFICE K75BE, K78Bd Lamollie, Elko and Beo- 241 Mystic Avenue, wawe, Nev.- Granted licenses to replace ex- Medford, Mass. pired licenses of UHF -TV translator. ... and other sales aids for KOSCI Peetz, Colo., and Mt. Vernon, Sid- Phone (617) 396-3500 ney Draw and Lorenzo, Neb.- Granted li- broadcastersconscious enough of `IIttiIittitIttIIititllfill cense to replace expired license of VHF -TV station image want translator. to top -quality Studios WOBAM Freeport, Pa.- Granted license changes for VHF -TV custom sales materials. Agency - covering translator. WO2AI Bryson City, N. C.- Granted CP to prepared, economically priced. FOR SALE change frequency to channel 2 for VHF -TV translator. Studio and Offices KOSEQ Seiad Valley, Calif.- Granted CP STAN NOYES /SALESAIDS for to replace expired permit for new VHF -TV 416 Spruce Drive Naperville, Illinois translator; specify trans. location. AM Cr FM Programing in Spanish, Los WHRN Herndon, Va.- Granted mod. of Angeles. For more information write: Mr. CP to make changes in DA system, and Andrea Zabala, 1735 W. 7th St., Los An- change type trans.; condition. geles, California. Granted licenses for following VHF -TV translator's: K12EW, Colstrip TV Club, Col - strip, Mont.; KO2DN, Agness Translator Inc., Stations Agness, Ore., K07GM, Summit TV Improve- ment Association, Condon, Mont. CATV PAYS SOUTHWEST. 50 KW. $30,000 Action of March 16 down. Granted change in remote control au- thority for WBKW(FM) Beckley, W. Va. ARIZONA. $45,000 F.P. TERMS. Remote contrcl permitted for following FM's WTTF -FM Tiffin. Ohio; WKNA Wanted: Charles Cowling & Associates Charleston, W. Va. P. 0. Box 1496 Hollywood 28, Calif. Action of March 15 Phone HO 2.1133 WBMD Baltimore Granted request to M cancel authority covering- operation of Young people seeking auxiliary trans. & ,A538IItktlES Itt. Action of March 11 real future 4-tt KTYM Inglewood, Calif.- Granted request Media Brokers to continue existing pre- sunrise operation 654 MADISON AVENUE with non -DA and reduced power of 1 kw between hours of 4 a.m. and local sunrise NEW YORK CITY until decision is reached in Doc. 14419 or in HA t -0918 TE 2 -9382 until directed to terminate such operation, CATV whichever occurs first.

To buy or sell Radio and /or TV prop- Fines erties contact: Commission notified WMIE Inc., li- Experience preferred but censee of WMIE and WEDR(FM) Miami, of PATT McDONALD CO. apparent liability for forfeiture of $8,000 not essential for willful and repeated violation of com- P. O. BOX 9266 - GL 3 -8080 mission's rules and Communications Act AUSTIN, TEXAS 78756 and, at same time, granted short-term li- cense renewals to both stations (for re- mainder of current license period -until Feb. 1, 1967). These actions are based upon WRITE: commission investigation which revealed Tenn. single profitable $130M terms lack of control over licensee's Span- Pa. single daytime 150M 29% proper Box C BROADCASTING ish- language programs (statements broad- -406, Ala. medium power 69M 17M cast in 1963 tended to incite local Cuban East monopoly fulltime 600M 29% refugees to riot and in 1964 led to attack on S. E. TOP 50 daytime 237M terms one of WMIE's Cuban commentators; con- tracting foreign language programs to time buying and sel ling, check with brokers for resale without filing such con- tracts with commission; not logging numer- CHAPMAN COMPANY INC ous commercials and improperly logging BUSINESS OPPORTUNITY others; and failure to keep record of re- 2045 PEACHTREE RD.. ATLANTA. GA. 30309 quests for broadcast time by candidates for public office. Licensee has 30 days to pay or contest forfeiture. Same investigation re- LAND OPPORTUNITY STATIONS FOR SALE vealed lack of proper licensee control of City acreage in Booming So. -1. FLORIDA. Daytime. $125,000. Terms to two other local AM's-WFAB, United Broad - qualified buyer. casting Co. of Florida Inc., Miami -South Calif. Will trade equity for Miami, and WMET, Latin Broadcasting 2. CALIFORNIA. Full time. $50,000 down. Corp., Miami -of Spanish -language broad- radio or tv properties any= casts in connection with incident noted. In where. JACK L. STOLL 8 ASSOCIATES view of showing of subsequent improve- ment in their control, the licenses of both Box C-378, BROADCASTING 6381 Hollywood Blvd. Los 28, AM's were renewed for short terms (re- Angeles California mainder of current period -until Feb. 1, 1967). Action March 17. BROADCASTING, March 29, 1965 123 Rulemakings Indianapolis). Preston Sound Systems of pany which has applied for a franchise was Columbus, and Franklin Communications Neptune TV Cable Co. (Rust Craft Broad- PETITION FOR RULEMAKING FILED Services, of Hartford City, headed by Robert casting subsidiary) of Steubenville, Ohio. WSLT Ocean City and Somers Point, Bolen, are requesting franchises. New Philadelphia, Ohio - An ordinance N. J. -Salt -Tee Radio Inc. Requests amend- Council Grove, Kan. - Community An- granting a franchise to TV Antenna Systems ment of rules to make following change in tenna Systems Inc. has applied for a fran- Inc. was read before council for the second FM table of channel assignments: Ocean chise with proposed rates of $6.95 for first time. TV Antenna Systems has been operat- City: add channel 292A. Received March 11. installation and $1.50 for each additional ing in New Philadelphia for some time but connection. In studying this proposal the has requested a formal franchise in antici- city council has approved a standard CATV pation of expansion plans. New call letters requested rate as suggested by Community Antenna Painesville, Ohio -Applications have been Pontiac, Ill. -Livingston County Broad- Systems. received from WPVL Painesville and Tele- casting Co. Requests WJBG. Virginia, Minn. -Four firms, North -Cen- rama Inc. of Cleveland. Toledo, Ohio Daniel H. Overmyer. Re- tral Video of Rochester, Minn.; Northland Piqua, Ohlo-Valley Antenna Systems Inc. quests WDHO -TV.- Cable TV Inc., headed by Carl Bloomquist has been granted a franchise which will North Atlanta, Ga. North Atlanta of Eveleth, Minn.; Range Television Cable become effective after an agreement has Broadcasting Co. Requests- WATY. Co., headed by F. P. Befera, and All -Chan- been reached on attaching cables to the KADO Marshall. Tex. -Gemini Enter- nel Cable Vision Inc., of Alexandria, Minn., utility poles. The city ordinance requires prises. Requests KDOX. have applied for franchise. completion of the system within six months. West Milford N. d. - The Industrial Estimated cost of the system is $400,000. Commission of West Milford has awarded a Maximum monthly charges are set at $5. Processing line six -month franchise to the TeleMark Corp. TV signals will be brought in from Colum- Having found that following application of Newark. The company has proposed an bus, Cincinnati and Dayton, all Ohio. meets requirements of rules which govern installation fee of $15 and a monthly charge Troy, Ohio -Trojan Enterprises has re- acceptance of standard broadcast applica- of $5. quested a 25 -year franchise. The firm pro- tions and consistent with commission s ac- Ellicott, N. Y.- Jamestown Cablevision Inc. poses to pay the city $3 for each municipal tion of March 17 it has been accepted for has applied for a franchise. A detailed pro- power pole it uses plus an annual fee of filing and will be processed and considered posal will be submitted to the town board. $1,000 or 2% of the gross receipts, whichever by commission out of normal turn. It has Oneida, N. Y.- Chenor Communications is higher. The firm would charge a maxi- been established that licensee must vacate Inc., Norwich, N. Y., has applied for a mum of $10 for installation and $5 monthly. present site by July 1. KLAK Lakewood, franchise. Proposed installation fee is $15 A previous applicant is Troy Cablevision Colo., Lakewood Broadcasting Service plus $4.75 monthly. The company has re- Inc. Inc. cently purchased the now Has: 1600 kc, 1 kw, 5 kw-LS, DA -N, unl. assets of the Madison Wooster, Ohio -Applicants include: Requests: 1600 kc, 5 kw, DA -N, unl. Ac- County Broadcasting Corp. which operates Clear Picture Inc. of Wooster, Neptune TV cordingly, notice is hereby given that above radio station WMCR Oneida. Pending are Cable Co. (Rust Craft Broadcasting subsidi- application is accepted for filing and that applications from Newhouse Broadcasting ary) of Steubenville), Tower Antennas Inc. on April 27 application will be considered Corp., Syracuse; Unicable Inc., Utica, and of Coshocton, Millersburg Community TV as ready and available for processing, and the National Franchise Association, Bing- System Inc. of Millersburg, Multi- Channel pursuant to Sec. 1,227(b)(1) and Sec. 1.591(b) hamton, all New York. Cable Co. of Portsmouth, all Ohio, and of commission's rules, application, in order Onondaga Township, N. Y. - Onondaga Valley Master Cables Inc. of Kittanning, Pa. to be considered with this application, or Video Inc., Dryden, N. Y., has been Newport, Ore.-A 10 -year franchise with with any other application on file by close granted a franchise. The company will pay option to renew has been granted to the of business on April 26 which involves con- the township 3% of its annual gross revenue Newport TV Cable Co. Company officials flict necessitating hearing with application, or the same percentage paid by other town- have agreed to complete construction by must be substantially complete and tend- ships up to 5 %. Installation fee is $25 plus March 1967. ered for filing at office of commission in $5 monthly. Larksville, Pa. -A franchise granted to Washington by whichever date is earlier: Troy, N. Y. -Five companies are applying Universal Cable Television Co. last Decem- (a) close of business on April 26 or (b) for a franchise: Northeastern Telecable ber has been rescinded. The residents ob- earlier effective cut-off date which applica- Inc., Q & Q Electronic Suppliers, the Gen- jected to cable television service. tion or any other conflicting application may eral Electric Co. of Schenectady, and Capi- Manheim, Pa.-The Denver & Ephrata have by virtue of conflicts necessitating tal District Better TV. Mayor Lawrence D. Telephone and Telegraph Co. has applied hearing with applications appearing on pre- Meyer is sponsoring an ordinance received for a franchise. The company would provide vious lists. Attention of any party in inter- from Northeastern Telecable Inc. 12 TV signals at a monthly cost of $4.50. est desiring to file pleadings concerning Ahoskie, N. C.- Cablevision Inc. of Gas- Rochester, Pa. Gateway Broadcasting En- application pursuant to Sec. 309(d)(1) of tonia, N. C., has received a franchise. Pres- terprises Inc., New Kensington, Pa. has Communications Act of 1934, as amended, is ently, about 30 other requests by Cablevision applied for a franchise. Gateway owns directed to Sec. 1.580(i) of commission's are pending in North Carolina. WKPA and WYDD(FM) New Kensington and rules for provisions governing time for Lowell, N. C.-Cablevision Inc., of Gas- promises the city 2% of the gross revenue. filing and other requirements relating to tonia, N. C., was granted a franchise. Rights Also pending is an application from Tower such pleadings. Action March 17. in Lowell include permission to originate Cable System, Beaver Falls, Pa. local advertising. Signals to be carried are Bristol, R. I.-A superior court ruling has stations in Charlotte, Greensboro, Winston - restrained the town council from granting Salem, Chapel Hill Asheville,all North Caro- the previously approved franchise to Vision lina; Columbia and Spartanburg, both South Cable of Rhode Island, represented by Carolina. George L. Sisson Jr., manager. The court COMMUNITY ANTENNA Dickinson, N. D. -The Dickinson Radio order stated that no franchise should be Association (KDIX -AM -TV Dickinson) has granted to an individual applicant "unless received a franchise. and until full consideration be given to FRANCHISE ACTIVITIES Akron, Ohio Applicants now include: competitive proposals. . . " Westinghouse Broadcasting- Corp. (licensee Greenville, S. C.- Action on a request by of KYW- AM -FM -TV Cleveland and other General Cablevision of Carolina Inc. has radio and TV stations), Multi- Channel Cable been delayed by Mayor David G. Traxler of Co. of Portsmouth, Ohio, Akron Cable Co. Greenville. After conferring with the The following are activities in com- of Altoona, Pa., Tri- County Television View- mayors of Raleigh and Charlotte, N. C., the munity antenna television reported to ing Corp. of Akron, and Telerama Inc. of mayor has advised the city council to take Cleveland. no action on the request. General Cable- BROADCASTING through March 22. Re- Barberton, Ohio Summit Radio Corp. vision is represented by Calhoun Turner, (WAKR- AM -FM -TV- Akron, Ohio) has ac- attorney from Greenville. ports include applications for permission quired part interest in Tri- County Televi- Freeport, Tex. -A nonexclusive fran- to install and operate CATV's and for sion Viewing Corp. of Barberton. Tri- County chise is sought by the King Broadcasting is one of four applicants in Barberton. Co. of Houston, represented by Robert V. expansion of existing CATV's into new Bellefontaine, Ohio - Applications from King. Stations in Houston, Beaumont, and areas as well as grants Logan Cable Television Co., Bellefontaine, Port Arthur, all Texas, plus a community for CATV fran- and Multi- Channel Television Co., Ports- emergency channel would be provided. Esti- chises and sales of existing installations. mouth, Ohio, are pending. mated monthly charge is $5.95. The city Bryan, Ohio- Direct Channels Inc. of would receive 2% of gross receipts. Reports appear in alphabetical order by Akron, Ohio, a multiple CATV owner, has Toppenish, Wash. -Requests for franchises states. been awarded a 10 -year franchise. Mayor have been submitted by Cascade Broad- Paul Van Gundy had vetoed the proposal casting Co. (KIMA -TV Yakima, Wash.) and Santa but city council voted unanimously to over- Columbia Empire Broadcasting Co. (KNDO Barbara county, Calif. -H &B Amer- firm proposes a $10 $15 [TV) Yakima, Wash.). Columbia Empire has ican Corp. has been granted a franchise. ride his veto. The to H&B is a installation fee and $4.75 monthly. proposed a $15 installation fee and a month- multiple CATV owner with 29 Lima, Ohio -Ohio Cablevision Inc., owned ly charge of $4 to $6. systems and over 83,000 subscribers. jointtly by Ohio Broadcasting Yakima, Wash.- Following passage of a Brunswick, Ga.- Hearings are to be held Corp. (WIMA-AM-FM-TV Lima) and Miami city ordinance licensing CATV construction, in the Brunswick Superior Court on action Valley the formation of Cable TV of Yakima Inc. filed by Rentavision of Brunswick Inc. in Daytton Ohio) has ed that its was announced by manager, Robert L. efforts to force the city to issue business be renewed. Company officials say DiPietro. Joint interest in the firm is held licenses for the operation of CATV. construction of the system will start as by Cascade Broadcasting Co. and Columbia Loves Park, Ill. -The Loves Park CATV soon as the franchise is renewed. Empire Broadcasting Co. (KIMA -TV and Inc., headed by Harley Swanson, president, Lorain, Ohio-The application of Telerama KNDO[TVI both Yakima). Coverage will and the WREX -TV Inc. (WREX -TV Rock- Inc. of Cleveland has been rejected. include signals from Seattle. Tacoma, and ford, Ill.), represented by Joe Baisch, gen- Mingo Junction, Ohio -Centre Video Corp. Spokane all Washington; Portland, Ore., eral manager, are exploring a possible of State College, Pa., a multiple CATV and the three Yakima stations (KIMA -TV, merger. owner, has been granted a 20 -year fran- KNDO and KYVE -TV, noncommercial). The chise. Charges will include $5 for installa- new city regulation sets annual fees to the Mount Carmel, DI. -WSAB Inc. (WSAB- tion, $4.50 monthly for residential outlets city at 5% of monthly charges. FM Mt. Carmel) has withdrawn application and $5.50 monthly for commercial outlets. Prairie Du Chien. Wis. The common for franchise leaving Clearvision Inc., of Free service will be provided to all schools council of Prairie Du Chien- has tabled Meridian, Miss., a multiple CATV owner, and city buildings. The following TV chan- a request to study a possible CATV system and Wabash Cablevision Inc., represented nels will be carried; WTRF -TV and WSTV- in that city. Sponsor of the request was the by John Hurlbut, president, in competition. TV both Wheelie W. Va.- Steubenville, Gay Mills TV Cable Co. Columbus, Ind. -Two other firms have Ohio; KDKA -TV, WTAE(TV), WIIC(TV), Wisconsin Rapids, Wis. -Community Video entered competition in the Columbus mar- and noncommercial WQED(TV), all Pitts - Inc., a local corporation headed by Earl ket with Fair Enterprises Inc., of India- burgh, WFMJ -TV, WKBN -TV and WYTV Odegard, has proposed construction of a napolis, headed by Richard Fairbanks (WIBC (TV), all Youngstown, Ohio. A second com- CATV system.

124 (FOR THE RECORD) BROADCASTING, March 29, 1965 IN Jersey City, by day, in a white president for marketing. rectangular and otherwise nonde- The reputable The unobstrusive Mr. Plant was an script building, sits a small mild -man- obvious choice for the family if it was nered baldish man in hornrimmed seeking publicity for products, not for glasses. He sits on the top floor of need not be itself. They brought Mr. Plant out of Block Drug Co. headquarters. the Warwick & Legler agency 10 years He's Fred Plant, vice president in ago, where he had been an account ex- charge of advertising there, and in that apologists ecutive, and he's been in charge of ad- position he's also sitting on top of an vertising for Block ever since. annual ad budget estimated at close It's not surprising that early this year to $16 million. About 90% of that the flexibility of multi-product an- he was named chairman of the broad- money goes into television, mostly net- nouncements. Block's large network cast committee of the Association of work. budget gets split 12 ways among the National Advertisers. For eight years In this job one might expect Mr. company's drug items though its prod- he's served on the committee as a quiet Plant to be a thorough -going conserva- uct list is considerably longer than that. but effective force for self -policing in tive on the subject of the industry Block is a privately held corporation broadcasting and advertising. which takes such a big bite of his com- which turns its head from publicity. Mr. Plant is a scholarly looking man pany's money. But that's not quite so. Founded in 1909 by Alexander Block, who seems deeply appreciative of schol- While he's anti- government -encroach- the company was next headed by his arship. He attends evening lectures at ment he's also pro- industry -reform and son, Leonard. Now the third generation the New School for Social Research in especially so when it comes to pro- is deeply involved in its affairs as the Manhattan and takes an active interest graming. founder's grandson, James Block, is vice in the affairs of the school. He is also "I don't buy this business that we active in youth center work. give the people only what they want," Ethics and Morals Sitting in his he says. "How do they know what office, recently, he launched into a dis- they want? Television should stretch the WEEK'S PROFILE cussion of morality in the United States, public's imagination. At the same time wondering aloud whether ethics aren't we shouldn't belittle its achievements. slipping and moral codes becoming less We have a far better informed public clearly defined. today because of television." There's a tendency these days, he said, Mr. Plant isn't asking for the govern- to suppose an immoral act is less im- ment to step in and do something. Far moral if the stakes are small or if there from it. Neither is he asking that spon- is some confusion as to where the re- sors be given responsibility for pro- sponsibility for it lies. As one who graming, as some have. The FCC pro- professes a belief in taking his moral posal now under consideration, which code to work with him, Mr. Plant feels would wrest network hands from much all this has definite relevancy to adver- of their primetime fare, thus loses on tising. The business, he says, has suffered two counts in Mr. Plant's view, govern- from a "huckster" image from public ment intereference and advertiser con- exposure to the much -publicized excep- trol. tion rather than to the unheralded rule. The trouble in television isn't with It's the duty of the advertising commu- the commercials, he contends, but with nity, he feels, to ferret out and expose the programs. At the same time he the worst elements within it for what feels some dogmatism has crept into the they are. TV industry's approach to commercials. The public is still uninformed about For Flexibility Mr. Plant is a devout advertising, he thinks, but worse than believer in the piggyback commercial, that it is also misled. Efforts of adver- but his plea for flexibility in commercial tisers to expose university marketing length goes beyond this. He says it's faculties to the practical realities of the "patently ridiculous" to assume a com- business are doing much to lend dig- mercial message should conform to an nity to an area which, he asserts, "di- arbitrary length such as 60 seconds. serves it." "And what's wrong with piggybacks," Alfred Lewis (Fred) Plant -VP in charge "After all, we have no apologies. We he asks. "There hasn't been any research of advertising, Block Drug Co., Jersey are reputable businessmen." proving public dissatisfaction at seeing City, N. J.; chairman of Association of Na- One issue tional Advertisers' broadcast advertising Production Supervisor two products advertised within a min- committee; b. July 22, 1912, Miami; New which Mr. Plant thinks is overblown is ute." York University, B.S., 1938; Doughnut that of loud commercials. That ad- He reserves his disparaging adjectives Corp. of America, associate advertising vertisers want or demand higher sound -"dull, repetitive, offensive " - for pro- manager, 1938; U. S. Army, 1942, OCS, levels for commercials than for pro- Major; Federal Advertising Agency, New grams themselves and says it's incum- grams in which they appear is "simply York, 1947; Grey Advertising, account ex- bent on the networks to do something ecutive, 1952; Warwick & Leggier, account a myth," he says. In the case of Block about it. He does think there may be supervisor, 1955; Block Drug Co., adver- Drug he should know because he su- too much total time given to commer- tising manager, 1955, VP, 1960; m. Ann pervises the production of every com- cials, also too much time devoted to Stone, 1942; children, Kaaren, 20, Marcia, mercial the company makes. 16; American Marketing Association; non -program elements such as credits In- Mr. Plant's principal advice to broad- ternational Radio & Television Society; and promos. board of governors, New York chapter of casters and advertisers is to do more In obdurate industry attitudes about Academy of Television Arts & Sciences; cooperating with each other. According commercials and their length, he sees board of directors, East End Temple; VP, to him there isn't enough liaison be- a force working against smaller compa- member of board, Emanuel Midtown tween the National Association of YMHA -YWHA, Manhattan; Association for nies and smaller brands which want and the United Nations; hobbies -reading, Broadcasters and advertisers, and con- need television exposure but which need golf. fusion of purposes is a common result.

BROADCASTING, March 29, 1965 125 EDITORIALS Public service in 1965 for 15 years as a member of the NAB staff. When Justin Mil- ler, then the NAB president, selected the young man from ANY delegate who failed to acquire a larger sense of Southern Illinois, the son of a Polish miner, as a junior mission during last week's Washington convention of the attorney fresh out of law school, he knew he was destined National Association of Broadcasters must never have left to go places. Judge Miller, now in retirement, deserves the first hospitality suite he fell into after getting out of the credit for his foresight. airport limousine. Events at the convention, around the The man who never aspired to the NAB presidency be- world and in distant space confirmed the primacy of broad- cause he thought it out of reach knows that the existing as- casting as history's most exciting, most complete and most sociation structure isn't ideal. It is his task, among others pervasive communications medium. more immediate, to provide leadership in devising an orga- At the opening session last Monday Vice President Hubert nization better equipped to meet the present and future needs Humphrey told the broadcasters that they had revolutionized of the professions that have become the dominant mass not only America's habits of recreation but also its jour- media of the nation. nalism. "You've broken the harriers of time and space in news gathering, in news interpretation, in news discussion," he said. "What tremendous power you have in your hands." The answer man The next day broadcasting took off with the Gemini broadcasters were taken on another tour astronauts and followed them to the end of their mission. of the wasteland last week. The guide was new, but his And the day after that the television audience rode with TELEVISION material wasn't. All in all it was a pretty dull trip. Ranger 9 to its impact on the moon. "The first question I am asked in interviews," said FCC "The great power and popularity of broadcasting," said Chairman E. William Henry in his speech to the NAB con- Mr. Humphrey, "require that control recognize those in that vention, "is whether television programing has improved." they are not merely businessmen. It's wonderful to be a The fact that the question had been asked by no one in his businessman and to be moved by the profit motive and the audience last week did not deter him from answering it, and sense of service which our business people in the main have at length. Mr. Henry devoted a large part of his speech to as their motivation: service, good service, good and product his appraisal of programing trends since 1960 -61, the sea- the profit motive. son to which Newton Minow affixed the "vast wasteland" "But I think that those of you in broadcasting are more label. According to Mr. Henry, the wasteland has flowered than just good businessmen. You're professionals, and a little since then, but not very much. therefore you must be by bound professional ethics, profes- Mr. Henry is a bright young man with cultivated tastes sional responsibility and professional honor to serve the and a good education, and we have no doubt that his atti- public interest as journalists, in a sense tribunes of the tudes toward contemporary television fare are shared by people." others of similar background. Those attitudes must be kept Tribunes in ancient Rome were elected by the ordinary in mind, along with all the others that are held by con- citizens to protect them against arbitrary actions of the siderably larger segments of the population, when television aristocracy. In the more complicated society of America broadcasters shape their program schedules. But Mr. Henry today the tribunal function is also more complex. It is to is entitled to no more consideration than that accorded any engage the attention of the people, to reflect their wishes other individual member of the television audience, and he but at the same time to enlarge their views, to protect them should refrain from speaking in his capacity as the chief against arbitrary actions of popularly elected governments regulator of American broadcasting in an effort to make tel- and against the perpetuation of conditions that induce igno- evision programing correspond to his private desires. rance or debasement of the human state. The next time he is asked by an interviewer whether tele- Broadcasting is indeed journalism, as Mr. Humphrey vision programing has improved, he would indicate a more said. It is also entertainment, as he also said. But it is acute awareness of his present station if he said that pro- larger than the sum of those two parts. It is a communica- graming was none of his business. tions system that embraces all the disciplines that man has used to convey ideas and impressions that expand the human experience. As such, it makes more demands upon its prac- ti titioners than any earlier form of communication has made. Are today's broadcasters equal to today's demands? That is the best question to which broadcasters could devote their introspective thoughts in the aftermath of last week's as- sembly in Washington.

Ready for the job F a single speech can make a man, Vincent T. Wasilewski delivered it last week. His maiden appearance as president of the National As- sociation of Broadcasters convinced the members of that association that their selection committee had made the optimum choice in its long quest for a successor to LeRoy Collins. Willard Schroeder, board chairman, had intro- duced Mr. Wasilewski as "our man." After Mr. Wasilewski had completed his presentation that phrase resounded through the auditorium. Drawn for BROADCASTING by Sid Hix Mr. Wasilewski is not a one -day wonder. Although per- "That insurance man you so cleverly avoided didn't come haps he was not aware of it he was in training for the job to sell you a policy.... He wanted to buy time."

126 BROADCASTING, March 29, 1965 Economic Effect on Tidewater, Va. "EVEN BIGGER THAN THE BRIDGE-TUNNEL"

Say Rail and,Por Officials of S2 Billion N &W Merger*

The $200 -million Chesapeake Bay Bridge -Tunnel, giving Norfolk- Newport News its first fast highway link with the great Atlantic urban region, was scarcely opened when even bigger news broke: $2 billion merger (greatest in railroad history) of Norfolk & Western with Wabash, Nickel Plate, etc., forming for the first time a direct single -line service between industrial and grain centers of the midwest and the world's greatest harbor. Port and rail officials say it is the most important economic development in Norfolk history! Tidewater (Norfolk & Newport News) is the market on the move. TideWTAR is a better way to spell it, and the best way to sell it. -N &W; Wabash; Nickel Plate; Sandusky Line; Akron, Canton & Youngstown; Pittsburgh & W. Va.

WTAR AM -FM -TV CN PS

Represented by The Original Station Representative Should Bob and Dick Sherman

gently soar over the Disney studios on an umbrella, no one would be terribly surprised. For the brothers Sherman aren't expected to do anything expected-and they haven't since the 50's whentheir history of hits began.

As the only songwriters in the world Under contract to a motion picture producer, Bob and Dick have composed

for more than 19 films, exhibiting a versatile magic that skips from ragtime to romance, from British puffery to French fluttery, from sad songs that make-audiences laugh, to happy songs that, incredibly, make them cry NI takes special pride -in Robert and Richard as well as in all the other esteemed composers for motion pictures whose music we license for public performance.

ALL THE WORLDS OF MUSIC FOR ALL OF TODAY'S AUDIENCE

Among the Sherman brothers' happiest successes are Pineapple Princess, You're Sixteen, Tall P ul (singles); songs for The Parent Trap, The Absent Minded Professor, The Castaways, Son gage, Summer Magic, "Walt Disney's Wonderful World of Color" and Mary ?Ogins.. urrent project: Winnie the Pooh, for Walt Disney Productions. BROADCAST MUSIC, I C.