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Mobile Smart Fundamentals Mma Members Edition May 2013

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Mobile Smart Fundamentals Mma Members Edition May 2013 MOBILE SMART FUNDAMENTALS MMA MEMBERS EDITION MAY 2013 messaging . advertising . apps . mcommerce www.mmaglobal.com NEW YORK • LONDON • SINGAPORE • SÃO PAULO MOBILE MARKETING ASSOCIATION MAY 2013 REPORT Every Moment is Mobile—MMA Returns to Cannes Lions Over the past few years, mobile marketing has transformed into one of the most creative canvases for marketers to connect with consumers. There is no other platform that is as personal, as pervasive, and provides the opportunity for proximity to connect with consumers in the right place and time. And since mobile delivers on the promise of intimacy and immediacy, every moment is mobile and has the potential to move marketers closer to consumers than ever before. To celebrate mobile and the evolution of media, the global marketer and agency community unite at one event—the Cannes Lions International Festival of Creativity. Cannes Lions offers a stage to recognize the growth of mobile, among other media channels, and set new benchmarks based on the campaigns that raise the bar. For years, mobile creativity was thought to be an oxymoron. But as people rely on their mobile devices to start and end their day, innovation has been unleashed in the palm of a consumer’s hand. That is why it is vital to have festivals, such as Cannes Lions, to identify the best and brightest in mobile as the platform continues to evolve. The MMA is once again returning as an official sponsor of Cannes Lions with the objective of educating and inspiring the leaders of today (and tomorrow) to invest more in mobile. From supporting the Young Marketers Academy, CMO Accelerator, Mobile Day Forum and even erecting the Mobile Smart Big Top, the MMA is committed to providing a Cannes Lions curriculum that demonstrates the power and potential of mobile marketing. See the events section in this issue of Mobile Smart Fundamentals to learn more about the MMA in Cannes. To reinforce the power of mobile creativity, take a look at the “Pennies For Life” campaign that was awarded a 2012 Gold Lion: http://vimeo.com/41908291 Mobile may not be the biggest screen or surface for ideas. But the biggest revolution of our times is happening on the smallest screen we have. Every moment is mobile. Onwards, Greg Stuart INTRODUCTION 2 MOBILE MARKETING ASSOCIATION MAY 2013 REPORT Table of Contents EXECUTIVE MOVES 4 PUBLIC COMPANY ANALYSIS 6 M&A TRANSACTIONS 8 FINANCING TRANSACTIONS 10 MMA OVERVIEW 21 HIDDEN RIVER OVERVIEW 23 Greg Stuart Todd Parker CEO, Mobile Marketing Association Managing Director, Hidden River [email protected] [email protected] MOBILE MARKETING ASSOCIATION MAY 2013 REPORT Executives on the Move Name New Company Old Company New Company Summary Date Founder, SuccessFactors; Executive Board Member, Lars Dalgaard Partner, Andreessen Horowitz Andreessen Horowitz is a venture capital firm. 5/30/13 SAP Imperva is a data security company that provides high- Charles Giancarlo Board of Directors, Imperva Managing Director, Silver Lake (current) 5/30/13 value business data protection. Whitlock delivers rollabout, tablet and hand-held Nick Lenaeus Regional Director, Whitlock Regional Sales Head, Avaya 5/30/13 solutions for videoconferencing and data sharing. Apple is a corporation that designs, develops, and sells Administrator, The U.S. Environmental Protection Lisa Jackson Vice President of Environmental Initiatives, Apple consumer electronics, computer software and personal 5/28/13 Agency computers. Kevin Merritt Chief Executive Officer, Socrata Executive, VeriSign Socrata is a government data analytics startup. 5/21/13 Advisory Board Member, Canadian Video Games Arkadium is a game development studio, creator of David Elton General Manager, Arkadium 5/15/13 Awards largest library of casual games in the world. Numerex is an enterprise machine-to-machine (M2M) Sherrie McAvoy Board of Directors, Numerex AERS Partner, Deloitte & Touche LLP (current) 5/13/13 technology company. David Senior Vice President of Global Channels and VMware, Inc. is an American software company that Channel Executive, Cisco 5/10/13 O'Callaghan Alliances, VMware provides cloud and virtualization software and services. Citrix is software company that provides server and Chief Financial Officer, Thomson Reuters Robert Daleo Board of Directors, Citrix desktop virtualization, networking, SaaS, and cloud 5/10/13 Corporation computing technologies. Gibberin is a viral communications platform based on Gary Beyer Chief Executive Officer, Gibberin Vice President of Business Development, CDG 5/8/13 spoken messages. Jawfish Games is a leader of multiplayer, real-time Don Dodge Board of Advisors, Jawfish Games Google Developer Advocate (current) 5/7/13 tournaments for mobile and web. Jawfish Games is a leader of multiplayer, real-time Ron Doornink Board of Advisors, Jawfish Games Chief Executive Officer, Activision Publishing 5/7/13 tournaments for mobile and web. Jawfish Games is a leader of multiplayer, real-time Scott Greenburg Board of Advisors, Jawfish Games Partner, K&L Gates (current) 5/7/13 tournaments for mobile and web. Jawfish Games is a leader of multiplayer, real-time Adam Gries Board of Advisors, Jawfish Games Founder, Smart Bites 5/7/13 tournaments for mobile and web. Jawfish Games is a leader of multiplayer, real-time Martin Tobias Board of Advisors, Jawfish Games Venture Partner, Ignition (current) 5/7/13 tournaments for mobile and web. Qualcomm is a global semiconductor company that Jon Rubinstein Board of Directors, Qualcomm Chief Executive Officer, Palm Inc. designs, manufactures and markets digital wireless 5/6/13 telecommunications products and services. Clear Channel Media and Entertainment is a leading Executive Vice President of Operation, Clear Brian Kaminsky Chief Operating Officer, Huffington Post AOL media and entertainment company, provides multi- 5/3/13 Channel Media and Entertainment platform advertising and marketing. QLogic is a leading provider of data center networking, Chief Executive Officer, Standard Microsystems Christine King Boad of Directors, Qlogic data migration and storage networking infrastructure 5/3/13 Corporation (current) solutions. Yodle is a leader in local online marketing, connects Eric Raab Chief Information Officer, Yodle Chief Technology Officer, M5 Networks 5/2/13 consumers to small businesses cost-effectively. nFluence Media helps companies to have fast, valuable Eric Benazech Chief Revenue Officer, nFluence Media Business Development Director, Aimia Inc. conversations with consumers, allowing for accurate 5/1/13 advertising. Virtual Instruments is a leader in Infrastructure Vice President of Global Partner Sales, Virtual Doug Smith Channel Executive, VMware Performance Management for the physical, virtual, and 5/1/13 Instruments cloud computing environments. Source: Thomson Reuters, VentureDeal and Hidden River, LLC * Data collected in this issue of Mobile Smart Fundamentals was collected throughout May 1-31, 2013. EXECUTIVE MOVES 4 MOBILE MARKETING ASSOCIATION MAY 2013 REPORT Executives on the Move Name New Company Old Company New Company Summary Date Scopely is a next generation consumer mobile Chris Ovitz Vice President of Business Development, Scopely Co-Founder, Viddy 4/30/13 entertainment network. Braintree is a payment platform for online and mobile businesses, offering all the tools merchants need to Rob von Behren Lead Software Engineer, Braintree Square 4/30/13 accept payments and provide consumers a frictionless experience at checkout. UIEvolution produces mobile convergence technology, providing software products and services to global Phil Neiswender Chief Legal Officer, UIEvolution Chief Operation Officer/General Counsel, Garagiste 4/23/13 brands and service providers offering rich application experiences for mobile and embedded digital devices. The Buddy Platform is the first BaaS that Powers, Shawn Burke Vice President of Engineering, Buddy Developer/Architect, Microsoft 4/16/13 Optimizes and Measures your Apps. John Doerr Board of Directors, Zynga Partner, Kleiner Perkins Caufield & Byers (current) Zynga’s mission is connecting the world through games. 4/5/13 Amazon.com, Inc. (AMZN), is a leading global Internet General Manager of Phone Developer Experience, Charlie Kindel Director, Amazon company and one of the most trafficked Internet retail 4/2/13 Microsoft destinations worldwide. Medio is a leader in increasing the lifetime value of mobile customers. Their predictive solutions enables Entrepreneur in Residence, University of businesses to acquire higher value customers and David Bluhm Chief Marketing Officer, Medio 3/21/13 Washington improve both their retention and lifetime value by providing an optimized and personalized mobile experience. Facebook is the world’s largest social network, with over Mike Schroepfer Chief Technology Officer, Facebook Vice President of Engineering, Facebook 3/15/13 1 billion monthly active users. Adknowledge is a leading online network that offers unique ad formats, data analysis, targeting algorithms, Director of Global Business Development and creative approaches, providing advertisers with Christian Dankl Director of Sales EMEA, Adknowledge 3/12/13 (DigitalWorks), Sony DADC quality leads from hard to-reach places on the Web via multiple channels, including social networks, display, mobile, apps, and email. Adknowledge is a leading online network that offers unique ad formats, data analysis, targeting algorithms, Country Manager (France & Benelux), and creative approaches, providing advertisers with Eric-Alexis Fortier Managing Director
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