Private Sector Promotion (SMEDSEP) Program Tourism Subsectors in Central Visayas Using the Value Chain Analysis Framework | October 2007 Responsible Rita Pilarca
[email protected] Author Gottfried Hilz-Ward
[email protected] Editor Leah Divina Siton Steigerwald
[email protected] GFA Consultant Publisher The Small and Medium Enterprise Development for Sustainable Employment Program SMEDSEP smedsep.ph 10F German Development Center PDCP Bank Center Building V A Rufino St cor L P Leviste St Salcedo Village, Makati City 1227 PHILIPPINES Ms Anja Gomm, Program Manager
[email protected] September 2007 Private Sector Promotion (SMEDSEP) Program Tourism Subsectors in Central Visayas Using the Value Chain Analysis Framework | October 2007 CONTENTS TABLES 3 FIGURES 3 ACRONYMS 4 EXECUTIVE SUMMARY 5 1 INTRODUCTION 9 1.1 The Small and Medium Enterprise Development for Sustainable Employment Program 9 1.2 Background of the Study 9 1.3 Scope of the Study 9 1.4 Methodology 10 1.5 Field data collection procedure 11 1.6 Analysis and recommendations 11 1.7 Limitations of the investigation 12 2 CEBU 13 2.1 Health Tourism in Cebu City 13 2.1.1 Value Chain Analysis Medical Tourism Cebu City 14 2.1.2 Conclusions and Further Recommendations 18 2.2 Spa and Wellness Tourism Cebu City 19 2.2.1 Conclusions and further recommendations 23 3 BOHOL PROVINCE 24 3.1 Value Chain Analysis Ecotourism 24 3.2 Conclusions and Further Recommendations 29 5 SIQUIJOR PROVINCE 32 5.1 Value Chain Analysis Ecotourism in Siquijor Province 32 5.2 Conclusions and Further Recommendations