The Story Celebrating Six Decades of Hits
THE STORY Celebrating Six Decades of Hits ESTABLISHED 1951 WORD: THE STORY Celebrating Six Decades of Hits WRITTEN BY DEBORAH EVANS PRICE Designed by Roy Roper, wideyedesign © Copyright 2011 Word Music, a division of Word Music Group, LLC. All Rights Reserved. International Copyright Secured. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without permission in writing from the publisher. CONTENTS In the Beginning 6 Word Grows through Publishing and New Label Ventures 10 Diversification Is Key 12 Word Sells to ABC 15 Changing Tides 17 Building a Dynasty 19 Taking Jesus to the World, Word Artists Impact Mainstream Culture 23 New Ownership, New Ventures, New Artists Define Word in the ‘90s 25 New Millenium, New Music 31 Warner & Curb Take the Reins 35 Fervent Records Aquired by Word 38 Word’s 60th Year 43 Looking Toward the Future 47 WORD: THE STORY At THE INTERSECTION OF MUSIC AND MINISTRY, WORD RECORDS HAS STOOD AS A PILLAR OF THE CHRISTIAN MUSIC COMMUNITY FOR 60 YEARS. Pioneering the way, the company has introduced such talented artists as EVIE, THE HAPPY GOODMANS, RUSS TAFF, AMY GRANT, POINT OF GRACE, CINDY MORGAN, JACI VELASQUEZ, MARK SCHULTZ, BARLOWGIRL, GROUP 1 CREW, BIG DADDY WEAVE, FRANCESCA BATTISTELLI, SIDEWALK PROPHETS, CHRIS AUGUST and DARA MACLEAN. Decade after decade, as the life-changing music of their artists infused the church and permeated culture, Word Records staffers have worked diligently to help spread the gospel of JESUS CHRIST.
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