In Every Issue

january 2014 IN New York. Your Travel Expert. shopping dining entertainment art & antiques museums 2015 IN NEW YORK MAGAZINE maps —a visitor’s paradise: Hear sounds SJPCOVER HERE City’s of iconic orchestras and shows. Taste Golden Girl sarah Jessica parker world-renowned cuisine. Shop eye-catching fashion. sparkles onstage

Special Super Bowl Feel excitement around every turn. IN New York coverage culture on the is the gateway to discovering it all. cutting edge • SKYLINE This splashy opening edito-

innewyork.com rial spread gives readers a behind-the- scenes glance at notable, timely cultural events. Additional departments often featured include: FOOTLIGHTS, all about entertainment; ECLECTIC COLLECTOR, IN New York. Here and Now. distributed in-room and must-have art and antiques; FLAVOR IN New York targets afflu- at the concierge desks OF THE MONTH, delectable dining; IN STORE, trendy new shops; and STYLISH ent travelers during every of more than 350 leading Published since 2001 and FINDS, all things chic and fashionable. leg of their journey— throughout New targeting the luxury market, • CALENDARS Provides readers with a before, during and after York City and the tri-state IN New York is distributed snapshot of daily happenings throughout their NYC experience. area, as well as onboard the city, including the current month as well as two months in advance—giving IN New York magazine Cunard Line’s Queen Mary at more than 350 leading readers ample opportunity to catch the is a full-sized, portable 2 and international flights hotels, available in-room hot happenings around town! monthly providing a to New York City, in and at the concierge desks, • YOUR PERSONAL CONCIERGE Presented in a comprehensive, behind- corporate housing and Q&A format, the city’s leading concierges residential buildings, and give their insider tips on what to see, the-scenes, inside look residential buildings, onboard Cunard Line’s where to go and what to do—and, espe- at the best New York City visitor centers and in cially, what’s currently on trend in NYC. has to offer from a vast international airlines’ VIP Queen Mary 2 and • MAP The large foldout map offers variety of restaurants, and Amtrak’s first-class international flights travelers up-to-date subway maps and entertainment, retail, ACELA lounges, reaching an address locator—making it easy to to New York City. find the nearest cross street of any museums, galleries and 9.4 million annually. destination on any avenue. spas. IN New York is innewyork.com Demographic Profile 2015 IN NEW YORK MAGAZINE

new york

january 2014 shopping dining entertainment art & antiques museums maps SJP City’s Golden Girl sarah Jessica parker sparkles onstage

Special Super Bowl coverage

culture on the cutting edge

innewyork.com

Reader Demographics Reader Engagement Gender • 83.9% of readers pick up their issue of IN New York Male 40.3% in the . Female 59.7% • 80.8% are repeat readers of IN New York Magazine. Average Age 49 • Readers spend an average of 47 minutes, in total, Marital Status reading IN New York Magazine. Married 56.2% Unmarried* 43.8% • Visitors refer to the magazine 2.7 times during their trip. *single, partnered, separated, widowed, divorced • Readers share the information with others: each issue Affluence has 5.6 readers per copy. Average Household Income $182,000 • IN New York Magazine is the primary source of visitor information for 71.4% of readers. Average Household Net Worth $855,000 Source: 2005 IN New York Magazine Reader Profile Study, MRI Education and Employment Graduated College+ 68.6% Post-Graduate Study/Degree 31.4% innewyork.com Professional/Managerial Employment 65.5% Distribution 2015 IN NEW YORK MAGAZINE Reaching more than 9.4 million readers annually and distributed in more than 45,000 hotel rooms. Average monthly circulation of 141,000.

Comfort Inn W. 39th St.* Concorde Hotel Conrad Hotel Cornell Club, The* Cosmopolitan Club* Cosmopolitan Hotel — Tribeca Court ,The Courtyard by Marriott / Fifth Ave.* Courtyard by Marriott Manhattan/ Midtown East Courtyard by Marriott Manhattan/ Upper East Side Courtyard by Marriott West Courtyard by Marriott/SoHo* Courtyard by Marriott/Times Square South Crosby Hotel Crowne Plaza Times Square Proudly distributed at Carlton Hotel* Manhattan* these locations: Baccarat Hotel and Residences Carlyle, The* Desmond Tutu Center Belvedere Hotel* Carvi Hotel Distrikt, The* Hotels/Clubs Benjamin, The* Casablanca Hotel* DoubleTree Chelsea 414 Hotel Bentley, The* Cassa Hotel DoubleTree Financial District 50 NYC* Best Western Chambers Hotel DoubleTree Guest Suites 6 Columbus, A Sixty Hotel Best Western Arena Hotel Chatwal, The DoubleTree Metropolitan Hotel 60 Thompson Best Western Bowery Chelsea Savoy Hotel* New York* 70 Park Ave. Hotel* Best Western Plus Hospitality CitizenM Dream Alexander Hotel* House* City Club Hotel Dream Downtown Algonquin, The Best Western President Hotel City Rooms NYC Duane Street Hotel Aloft Downtown—Financial District Best Western Seaport Clarion Dumont NYC Ameritania Hotel* Blakely New York Hotel Club Quarters Downtown Dylan Hotel* Amsterdam Court Hotel Bowery Hotel Club Quarters Grand Central East Houston Hotel Andaz 5th Ave. Broadway , The Club Quarters Midtown East Village Hotel Archer New York Hotel Broom NYC, The Club Quarters World Trade Center Eastgate Tower Hotel Astor on the Park* Hotel, The Colonial House Element Times Square Avalon Hotel NYC, The* Candlewood Suites innewyork.com *Indicates magazine is in-room at these hotels Empire Hotel Hilton Times Square* Ink 48* Eurostar Wall Street Holiday Inn Express Times Square Inn at Irving Place Evelyn W. 39th St. InterContinental Hotel Eventi Hotel* Holiday Inn Express W. 29th St.* Times Square Excelsior Hotel Holiday Inn Express W. 45th St. InterContinental Hotel New York Fairfield Inn by Marriott Holiday Inn Express Water Street Barclay* (closed for renovations) Times Square Holiday Inn LES Iroquois New York, The* Fitzpatrick Grand Central Hotel Holiday Inn Manhattan 6th Avenue* Jade Hotel, The Fitzpatrick Manhattan Holiday Inn Manhattan – Financial James Hotel, The Flat Iron Hotel District Jane, The Four Points by Sheraton Midtown Holiday Inn Midtown Jewel Hotel, The Times Square Holiday Inn Midtown W. 31st St. JW Marriott Essex House NY Four Points by Sheraton SoHo Holiday Inn SoHo* Kimberly Hotel Four Seasons Hotel New York Homewood Suites by Hilton Kitano New York, The Franklin Hotel, The Hostelling International Knickerbocker, The Gansevoort Meatpacking Hotel 373 Fifth Ave.* La Maison D’Art Gansevoort Park Hotel Hotel 99* La Quinta Manhattan Gardens NYC Hotel Belleclaire Langham Place, Gem Hotel Chelsea, The (closed for Le Parker Meridien Gem Hotel Midtown West, The renovations) Lex NYC, , The* Gild Hall Hotel Chandler Lexington New York City, The Milford Plaza Hotel* Gotham Hotel Hotel Deauville * Millennium Hilton, The* Gracie Inn Loews Regency Millennium Broadway Hotel Hotel Elysée* * New York* Grand New York Hotel Five44 London NYC, The Mondrian Soho Greenwich Hotel, The Lowell, The* Morgans Hampton Inn Manhattan/ Hotel Hugo* Lucerne Hotel Muse Hotel, The* Downtown Financial District Hotel Indigo* Mandarin Oriental Hotel New York EDITION, The Hampton Inn Pearl St. Hotel Mela Manhattan at * New York Marriott Downtown* Hampton Inn W. 24th St.* Hotel Metro Manhattan Club, The New York Marriott Eastside Hampton Inn W. 31st St. Manhattan NYC New York Marriott Marquis* Hampton Inn W. 35th St.* * Manhattan West Hotel New York Palace, The* Harvard Club, The Hotel Plaza Athénée* Mansfield Hotel* NH Jolly Madison (closing for Hotel* Hotel Stanford Marcel, The* renovations) Hilton Garden Inn New York / Hotel Verite (closed for renovations) , The Night Hotel Times Square Midtown Park Avenue* Hotel Vetiver* Mark Hotel, The Night Hotel* Hilton Garden Inn Times Square Hotel Wales Marmara-Manhattan, The* Nolitan Hotel Hilton Garden Inn Times Square , The* Marrakech Hotel, The* Nomad Hotel Central Hudson Hotel Marriott Fairfield Inn and Suites Novotel New York Hilton Garden Inn W. 28th St. Hyatt 48 Lex W. 33rd St. Hilton Manhattan East Hotel* Hyatt Herald Square* Martha Washington On the Ave Hotel* Hilton New York Hyatt Union Square Mave Hotel ONE UN Plaza Hotel* Incentra Village House Mercer, The innewyork.com *Indicates magazine is in-room at these hotels Residence Inn Marriott 48th & Lex Time, The Condor Hotel Residence Inn Marriott Tribeca Blu Crowne Plaza LaGuardia Airport Times Square, The Tribeca Grand Hotel Fairfield Inn (LIC) Ritz-Carlton New York, Battery Trump International Hotel & Tower Fairfield Inn and Suites Brooklyn Park, The Trump Soho Fairfield Inn & Suites LIC Ritz-Carlton New York, Central Tuscany, The Fairfield Inn Marriott (Jamaica) Park, The University Club* Garden City Hotel Ritz-Carlton, Westchester, The Viceroy, The Garden Inn & Suites (Jamaica) River Club* W Downtown Hampton Inn — LaGuardia Riverside Tower Hotel W Hoboken Henry Norman Hotel Hotel* W New York Hilton Garden Inn — Queens/JFK Roger New York W Times Square Airport W Union Square Hilton New York JFK Room Mate Grace Waldorf Astoria, The* Home2 Suites by Hilton (LIC) Roosevelt Hotel, The Waldorf Towers, The Holiday Inn Express Brooklyn Royalton Warwick New York, The* Holiday Inn Express JFK Salisbury Hotel Washington Jefferson Hotel* Holiday Inn LaGuardia* San Carlos Hotel* Washington Square Holiday Inn Manhattan View (LIC) Sanctuary, The Wellington Hotel Hotel Allegria (Long Beach) Setai Club West , by Hilton Hotel Indigo Brooklyn Opera House Hotel * Seton Hotel WestHouse Hotel Hotel Le Bleu* Out NYC, The Shelburne NYC* Westin Governor Morris, The LaGuardia Marriott Courtyard * Sheraton New York Hotel Westin New York at Times Square* Marco Hotel LaGuardia Park Central New York and Towers* Westin New York Grand Central, New York Marriott Brooklyn Bridge Park Hyatt New York Sheraton Tribeca* The Hotel Park Lane New York Sherry-Netherland Hotel, The* Wingate by Wyndham (W. 35th) NU Hotel Park South Hotel* Shoreham Hotel Wyndham Garden (W. 36th)* NY Moore Hostel Pearl Hotel SIXTY LES Wyndham Garden (W. 58th) Parc Hotel, The* Peninsula New York, The Skyline Hotel Wyndham Garden Inn Chelsea Pointe Plaza Hotel SMYTH Hotel Wyndham Midtown 45 Q4 Hotel Phillips Club, The Sofitel New York Wyndham New Yorker Ramada Staten Island Pierre New York, A Taj Hotel, The* SoHo Grand Hotel, The Yale Club of New York City, The* Sheraton Brooklyn* Plaza, The SoHo House New York, The Yotel New York Super 8 Brooklyn POD 39 Hotel Solita SoHo Hotel* Wingate Inn & Suites at LaGuardia* POD Hotel St. James Hotel Brooklyn/Queens/Long Island/ Z Hotel New York (LIC) Premier, The St. Regis New York Staten Island Princeton Club of New York, The* Standard East Village Aloft Brooklyn* New Jersey Hotels Quin, The Standard New York Box House Hotel, The * Clarion Hotel Empire Radisson Martinique on Broadway Staybridge Suites Best Western Brooklyn Bay Meadowlands Renaissance New York Hotel 57 Strand Hotel, The* Best Western Gregory Hotel Clinton Inn Hotel* Renaissance New York Hotel Surrey, The* Comfort Inn — Crescent St. DoubleTree by Hilton Fort Lee— Times Square* Sutton Court Hotel Comfort Inn JFK George Washington Bridge innewyork.com *Indicates magazine is in-room at these hotels * Doubletree by Hilton Jersey City Furnished Quarters Consulates & Missions Hampton Inn Carlstadt Maison International Permanent Mission of Algeria Hilton Hasbrouck Heights Nectar at The Nash to the U.N. * Hilton at Newark NYC-JC Luxury Suites Permanent Mission of Belgium Hilton Short Hills* Oakwood Corporate Housing new york to the U.N. april 2014 Holland Motor Lodge, Jersey City Globe Quarters shopping Permanent Mission of Germany to dining entertainment Holiday Inn, Harmon Meadow Radio City Apartments art & antiques the U.N. museums Holiday Inn, Hasbrook Heights Suites at Silver Towers Permanent Mission of Russia maps Holiday Inn Express, Paramus to the U.N. Hyatt Regency Jersey City Airlines: In-Flight and/or LaQuinta Inn & Suites, Meadowlands VIP Lounges Conventions/Trade Shows/ Idina Madison Hotel Air France Lounges at: Special Events Oakwood Corporate Housing Charles De Gaulle, Orly & JFK Menzel Affordable Art Fair Returns to Jersey City American Airlines Gate Service in: Architectural Digest Home * Broadway Renaissance Meadowlands London, Brussels, Paris, Design Show nature’s Best Renaissance Newark Airport Frankfurt & Zurich Big Apple Greeter Fundraisers Wisspas nos and dolorti shops ffers at onsenim ver ing o Sheraton Crossroads Mahwah AMEX Centurion Lounge – om City Harvest Fundraisers a look C eals andork. BaCk at d 1964 YC WY Sheraton Edison Hotel Raritan Mexico City Airport, British n GLBT Expo at Jacob K. Javits et * g inne Center NJ Airways Lounges at: Heathrow, Convention Center Sheraton at Newark Airport Manchester, Gatwick & JFK (also Grand Gourmet Sheraton Parsippany serves as the main lounge for Hotel/Motel & Restaurant Show at Residential Springhill Suites by Marriott Cathay Pacific, Iberia, All Nippon Jacob K. Javits Convention Center 90 Washington W Hotel, Hoboken Airways, Qantas) New York Times Travel Show at 170 East End Westin Jersey City Centurion Club Lounge – American Jacob K. Javits Convention Center 325 Fifth Ave. Westminster Hotel Express Travel & Lifestyle Solstice In Times Square 681 Fifth Ave. Services Taste of Times Square Abigail Michaels Concierge Connecticut Hotels EL AL: On aircraft and at JFK Winter’s Eve Anthem, The Compass Furnished Apartments Continental Airlines Presidents Atlas Building Avalon Riverview, Long Island City, Hilton Stamford Hotel Club at Newark Corporations In New York City * The Holiday Inn Select Stamford Emirates Lounge at JFK 5 Penn Plaza * Baxter Street Development Stamford Marriott Hotel EOS/MAXjet Lounges at: 111 Eight Avenue Company, LLC Stansted, UK Capital One DJK Residential Corporate Housing Etihad Airlines Luxury Attaché Corporate Douglas Elliman Real Estate Alternative Business Accommodations Swiss International Airlines TOWN Residential 5th Ave Foundry Residential AKA: Teterboro Airport TOWN Residential Astor Place Heritage at Trump Place AKA: Sutton Place United Airlines Red Carpet Club at: TOWN Residential FIDI Madison Belvedere, The AKA: Times Square JFK, LaGuardia and Newark TOWN Residential Soho Manhattan House AKA: United Nations (closed until Virgin Atlantic Lounges at: UK Trade & Investment Marc, The August, 2015) Heathrow, Gatwick, JFK & United Nations Nicole Bridgestreet Corporate Housing Newark Secratariat Building Churchill Corporate Housing NYbG Attache Execustay by Marriott NYC-JC Suites innewyork.com *Indicates magazine is in-room at these hotels Tribeca Tower Cliqcar New York Presbyterian Guest Trump World Tower Discover NY with Kitt Garrett Facility* Empire CLS New York Presbyterian/Columbia Other Locations Equinox at 54th St. New York Presbyterian Weill Partnership Excel Limousine Services (Queens) Cornell Hospital Campus 9/11 Tribute Visitor Center FAO Schwarz NYC & Company Kiosks AAA New Jersey Motor Club Federal Hall Chinatown, Financial Altour American Express Fountain Gallery District and Harlem American Girl Place Gem Limo NYC & Company Visitors Center American Language Institute Grand Central Partnership NYU American Management Association Gray Line New York Queen Mary 2 Amtrak Club Acela First Class Sightseeing Visitors Center Rossini’s Lounges Boston, Chicago, Intrepid New Yorker Saks Fifth Avenue New York, Philadelphia, Jacob K. Javits Convention Center Shops at , The Washington, DC KLS Worldwide Chauffuered Shrine NYC Amtrak Passenger Cars on Trains Services Surfside Marina 3 at Chelsea Piers from Chicago to New York Lower Eastsid BID Tent & Trails Montreal to New York Madame Tussauds Thomas Cook India Ltd. Barneys New York Macy’s Visitor Center Times Square Visitor Center Beyond Group Travel Memorial Sloan Kettering Cancer Travelex Worldwide Money Ocean Big Apple Greeter Center (multiple locations) One Beacon Court Bloomingdale’s Visitor Center New World Travel Upper Manhattan Empowerment Oval Concierge Bloomingdale’s SoHo Guest New York Airport Shuttle (City Zone Ritz Plaza, The Relations Center Experts Desk) USO Metropolitan NY Port Auhority , The Brooks Brothers Terminal Rivertower Capricorn New York City College of Wempe Jewelers Sheffield 57 Chamber of Commerce Technology Stonehenge Village

innewyork.com *Indicates magazine is in-room at these hotels Editorial Calendar 2015 IN NEW YORK MAGAZINE This must-have visitor magazine (circulation 141,000 per month) incorporates shopping, dining, attractions, entertainment, museums, galleries IN EVERY ISSUE and more in every issue. Below is an overview of our planned feature stories. You’ll find all this content and more atinnewyork.com . SKYLINE This splashy opening editorial spread gives readers JANUARY What’s New JULY Chic Shopping Uptown and Down a behind-the-scenes glance at notable, timely PLUS: Art and Antiques PLUS: Where Celebrity Kids Go cultural events. CALENDARS FEBRUARY Special Dining Issue AUGUST Travelers Ultimate Bucket Itinerary Provides readers with a snapshot of daily PLUS: Romantic Gifts happenings throughout the city for the next three SEPTEMBER Fall Fashion months, as an enticement to return to the city. MARCH Editors’ Picks, By Neighborhood PLUS: Lower Manhattan PLUS: Art and Antiques and City of Jazz YOUR PERSONAL CONCIERGE OCTOBER Fall for Beauty Presented in a Q&A format, the city’s leading APRIL Spring Fashion concierges give their insider tips on what to see, NOVEMBER Special Dining Issue where to go and what to do in NYC. MAY Special Dining Issue MAP DECEMBER Special Gift Guide Issue The large foldout map offers travelers up-to-date JUNE High-tech Goods and Services subway maps and an address locator.

new york new york

january 2014 april 2014 shopping shopping dining dining entertainment entertainment art & antiques art & antiques museums museums maps maps SJP City’s Golden Idina Girl Menzel sarah Jessica parker sparkles onstage Returns to Special Super Bowl Broadway coverage nature’s Best culture on the Wisspas nos and dolorti shops cutting edge ffers at onsenim ver ing o a look Com eals andork. BaCk at d 1964 YC WY innewyork.com n et g inne JANUARY: What's New FEBRUARY: Special Dining Issue MARCH: Editors' Picks, APRIL: Spring Fashion MAY: Special Dining Issue JUNE: High-tech Goods and Services By Neighborhood

JULY: Chic Shopping Uptown AUGUST: Travelers Ultimate SEPTEMBER: Fall Fashion OCTOBER: Fall for Beauty NOVEMBER: Special Dining Issue DECEMBER: Special Gift Guide Issue and Down Bucket Itinerary innewyork.com Advertising Rates, Size, Specs and Schedules 2015 IN NEW YORK MAGAZINE RATES/SIZES UNIT 1 X 3X 6X 9X 12X ® Full Page $12,360 $11,740 $10,955 $10070 $8,530 where MAGAZINE 2/3 Page $10,465 $9,950 $9,010 $8,210 $7,225 1/2 Page 10,080 $9,570 $8,670 $7,960 $6,960 Horizontal Only 1/3 Page $5,980 $5,670 $5,125 $4,655 $3,995 Full Page 2 Page Spread 7 7/8” x 10 1/2”- Non-Bleed 15 3/4” x 10 1/2” - Non-Bleed 1/6 Page $3,475 $3,320 $2,990 $2,735 $2,265 8 3/8” x 11” - Bleed 16 1/2” x 11” - Bleed Vertical Only 8” x 10 3/4” - Live Area 16” x 10 3/4” - Trim 1/12 Page $2,045 $1,935 $1,755 $1,534 $1,265

SPECIFICATIONS UNIT NON-BLEED BLEED LIVE AREA* 2 Pg. Spread** 15 3/4" x 10 1/2" 16 1/2" x 11" 16" x 10 3/4" Full Page 7 7/8” x 10 1/2” 8 3/8" x 11” 8" x 10 3/4” 2/3 Vertical 4 5/8” x 9 3/4” 1/2 Horiz 1/2 Horizontal 7” x 4 3/4” 7" x 4 3/4" 1/3 Square 4 5/8” x 4 3/4” USEFUL MEASUREMENTS: 1/3 Vert 1/3 Vertical 2 1/4” x 9 3/4” 1/4 = .25 3/16 = .1875 2/3 Vert 2 1/4" 1/6 Vertical 2 1/4” x 4 3/4” 3/4 = .75 5/8 = .625 4 5/8" x 9 3/4" x 9 3/4" 1/3 Sq 3/8 = .375 7/8 = .875 1/6 Vert 1/12 2 1/4” x 2 3/8" 4 5/8” x 4 3/4” 2 1/4" *Bleed Safety: Keep all live matter 1/4” from the trim size on all four sides. x 1/12 Sq **Add 1/4” on each side of center line of spine for safety margin. 4 3/4" 2 1/4” x All ads must conform to the dimensions above. If they do not, the ad will be 2 3/8” modified to fit the appropriate space at the advertiser’s expense.

ADVERTISING DEADLINE

ISSUE AD CLOSE MATERIALS DUE ISSUE AD CLOSE MATERIALS DUE JANUARY NOV. 20 NOV. 26 JULY MAY 22 MAY 29 FEBRUARY DEC. 19 DEC. 29 AUGUST JUNE 23 JUNE 26 MARCH JAN. 23 JAN. 29 SEPTEMBER JULY 23 JULY 30 APRIL FEB. 20 FEB. 27 OCTOBER AUG. 21 AUG. 28 MAY MARCH 20 MARCH 27 NOVEMBER SEPT. 23 SEPT. 29 JUNE APRIL 22 APRIL 28 DECEMBER OCT. 23 OCT. 30

innewyork.com Technical Information 2015 IN NEW YORK MAGAZINE

MECHANICAL REQUIREMENTS GENERAL INFORMATION • Where® is produced in accordance with accepted standards for web offset printing MVP is not responsible for nor does it guarantee the accuracy or reproduction quality of (SWOP), using four-color process inks (CMYK). Please refer to these standards for more materials that do not meet these specifications. Changes to supplied material will be made by information. You may obtain these at http://www.idealliance.org/specifications/swop/. the publisher only on written instructions from agency or client, and such changes must • No film will be accepted. be received at least 30 days prior to cover date. MVP can accept native files in a limited number of formats. Changes can only be made if the native files, fonts, and graphics are • Final digital ads should be supplied as PDF/x1-a or Press format PDFs, saved as version supplied. MVP endeavors to comply with all advertiser’s changes. However, MVP assumes no 1.3 (Acrobat 4.x) with high-resolution transparency flattening. Include all fonts subsetted responsibility for errors and omissions resulting from such changes. at 100%. These files must be created using one or more of the following software programs only: Adobe InDesign, PhotoShop or Illustrator, and QuarkXpress. PDFs may SHIPPING INFORMATION be generated directly from the application or distilled from PostScript files using Acrobat Distiller. Please do not use Microsoft Publisher or Office applications as these cannot ALL MATERIALS MUST BE RECEIVED ON OR BEFORE ISSUE CLOSING DATE. create acceptable PDFs. SHIPPING INFORMATION Build your ad so that it conforms to these specifications AT FINAL SIZE: Ads can be submitted on CD, DVD or via WEB ADDRESS • Image (photo) files should be 300 pixels per inch in CMYK, in Tiff or EPS formats. electronic transmission. Please contact your One-bit images (such as black and white logos) should be minimum 600 pixels per inch. sales rep regarding digital transfer of ad Be sure materials. Many of our publications can accept • Check that all colors used are 4/C process colors (CMYK). No Pantone, RGB, or Lab Color. to include your materials by a proprietary web-based system • Check that the maximum total ink coverage (TAC) does not exceed 300%. called AdDrop. Please ask your publication's Web address • Minimize the number of steps used to create a gradation or blend. Advertising Services Coordinator for unique in your • Provide 1/4" bleeds (image beyond trim) in bleed ads. private ftp credentials if AdDrop is unavailable. ad creative. We do not have a "common use" ftp site for • Keep all live matter 1/4” from the trim on all four sides. Online editions will include security reasons. your ad exactly as it appears • All ads must conform to the spec sheet dimensions. If they do not, the ad will be in print, but for us to legally modified to fit the appropriate space at the advertiser’s expense. OR MAIL TO: link the ad to your Web site, Production Department • Files must be in .zip format if compression software is used. your Web address must Where® IN New York be included in the ad. • Ad Proofs: We follow industry standards on press. If running a color ad, you may supply 79 , 8th Floor a color proof, which we will check for content. Please note that consumer inkjets cannot New York, NY 10016 be relied upon to predict press color as the inks used are not true press colors (i.e. they cannot always be achieved in process printing). OR EMAIL ADS TO: [email protected] CANCELLATIONS Cancellations not received in writing prior to the space reservation date will not be accepted. Advertisers not completing contract schedule are subject to short rate. innewyork.com