In Every Issue NEW YORK JANUARY 2014 IN New York. Your Travel Expert. SHOPPING DINING ENTERTAINMENT ART & ANTIQUES MUSEUMS 2015 IN NEW YORK MAGAZINE MAPS New York City—a visitor’s paradise: Hear sounds SJPCOVER HERE City’s of iconic orchestras and Broadway shows. Taste Golden Girl Sarah Jessica Parker world-renowned cuisine. Shop eye-catching fashion. Sparkles Onstage SPECIAL SUPER BOWL Feel excitement around every turn. IN New York COVERAGE CULTURE ON THE is the gateway to discovering it all. CUTTING EDGE • SKYLINE This splashy opening edito- INNEWYORK.COM rial spread gives readers a behind-the- scenes glance at notable, timely cultural events. Additional departments often featured include: FOOTLIGHTS, all about entertainment; ECLECTIC COLLECTOR, IN New York. Here and Now. distributed in-room and must-have art and antiques; FLAVOR IN New York targets afflu- at the concierge desks OF THE MONTH, delectable dining; IN STORE, trendy new shops; and STYLISH ent travelers during every of more than 350 leading Published since 2001 and FINDS, all things chic and fashionable. leg of their journey— hotels throughout New targeting the luxury market, • CALENDARS Provides readers with a before, during and after York City and the tri-state IN New York is distributed snapshot of daily happenings throughout their NYC experience. area, as well as onboard the city, including the current month as well as two months in advance—giving IN New York magazine Cunard Line’s Queen Mary at more than 350 leading readers ample opportunity to catch the is a full-sized, portable 2 and international flights hotels, available in-room hot happenings around town! monthly providing a to New York City, in and at the concierge desks, • YOUR PERSONAL CONCIERGE Presented in a comprehensive, behind- corporate housing and Q&A format, the city’s leading concierges residential buildings, and give their insider tips on what to see, the-scenes, inside look residential buildings, onboard Cunard Line’s where to go and what to do—and, espe- at the best New York City visitor centers and in cially, what’s currently on trend in NYC. has to offer from a vast international airlines’ VIP Queen Mary 2 and • MAP The large foldout map offers variety of restaurants, and Amtrak’s first-class international flights travelers up-to-date subway maps and entertainment, retail, ACELA lounges, reaching an address locator—making it easy to to New York City. find the nearest cross street of any museums, galleries and 9.4 million annually. destination on any avenue. spas. IN New York is innewyork.com Demographic Profile 2015 IN NEW YORK MAGAZINE NEW YORK JANUARY 2014 SHOPPING DINING ENTERTAINMENT ART & ANTIQUES MUSEUMS MAPS SJP City’s Golden Girl Sarah Jessica Parker Sparkles Onstage SPECIAL SUPER BOWL COVERAGE CULTURE ON THE CUTTING EDGE INNEWYORK.COM Reader Demographics Reader Engagement Gender • 83.9% of readers pick up their issue of IN New York Male 40.3% in the hotel. Female 59.7% • 80.8% are repeat readers of IN New York Magazine. Average Age 49 • Readers spend an average of 47 minutes, in total, Marital Status reading IN New York Magazine. Married 56.2% Unmarried* 43.8% • Visitors refer to the magazine 2.7 times during their trip. *single, partnered, separated, widowed, divorced • Readers share the information with others: each issue Affluence has 5.6 readers per copy. Average Household Income $182,000 • IN New York Magazine is the primary source of visitor information for 71.4% of readers. Average Household Net Worth $855,000 Source: 2005 IN New York Magazine Reader Profile Study, MRI Education and Employment Graduated College+ 68.6% Post-Graduate Study/Degree 31.4% innewyork.com Professional/Managerial Employment 65.5% Distribution 2015 IN NEW YORK MAGAZINE Reaching more than 9.4 million readers annually and distributed in more than 45,000 hotel rooms. Average monthly circulation of 141,000. 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