ACADEMY DEAN

Bob Isherwood spent 12 years at Saatchi & Saatchi as Worldwide Creative Director where he helped to reinvent the agency. It was under his leadership that the network won almost 8,000 significant awards.

He has served as President of the Film and Press and Poster juries at Cannes Lions and is co-author of World Changing Ideas and an adjunct Professor at Vanderbilt University in Nashville where he lives.

BOB ISHERWOOD Former Worldwide Creative Director Saatchi & Saatchi

ASSISTANT TUTOR

Having practised advertising as an Art Director at CreAds Advertising and Batey Ads (where he also interned in his school days), Noor went on to set-up Just Media (now JM Asia), an integrated brand communications agency heading its creative department. He has worked with brands at many levels, but he finds working with local and inspiring brands seeking to find that brand voice in the cluttered market most challenging and fulfilling. His job as a creative person has brought him to service accounts from to the Maldives. Now a lecturer at the Singapore Polytechnic Design School’s Diploma in Visual Communication and Media Design course, Noor lectures Advertising Communication, Marketing for Designers, Portfolio Development and Presentation, and also the Integrated Design Studio for its final year students.

At the Singapore Polytechnic, Azhar has spun a couple of firsts for his diploma course in his first two NOOR AZHAR years of lecturing career. He set up Hive Studios which organises after-class networking and sharing sessions with the industry’s top designers and creative directors for its design students, and founded Senior Lecturer The Student Agency, an in-house communication design agency in the polytechnic that puts students Diploma in Visual through live projects and actually living the agency life. He also started the Birth The Gradshow brand Communication for the School’s graduate design show, which has had five successful features at public places in and Media Design Singapore over the last five years. Singapore Polytechnic Noor has served as Academy Tutor at the Cheil Worldwide’s Spikes Academy at Spikes Asia in 2009, Design School 2010 and 2011. He will also feature at this year’s Cannes Lion’s Young Lions Creative Academy supporting its Academy Dean, Bob Isherwood.

1 SPEAKER

15:00 - 16:00 SUNDAY 16 JUNE Exclusive presentation of Swim workshop

Janet Kestin is Co-founder of Swim along with Nancy Vonk, a creative leadership lab designed to create fearless leaders in industries from advertising to architecture. They were the Co-chief Creative Officers of Ogilvy Toronto from 1998 to 2011.

They led their office to two Cannes Lions Grands Prix, a Grand Clio Award and Best of Show at the Creativity Awards for work that included Dove ‘Evolution’ and ‘Diamond Shreddies’. JANET KESTIN Janet has judged Cannes Lions, The Clio Awards, CA, The One Show and D&AD. She and Nancy Co-founder were included in Creativity magazine’s Top 50 Creative People of 2008, and named advertising Swim Women of the Year at the WIN Awards and the AWNY Awards in 2007.

In 2011 they were inducted into Canada’s Marketing Hall of Legends. A year later they were included in Advertising Age’s 100 Most Influential Women in Advertising.

Nancy and Janet write an industry advice column ‘Ask Jancy’ on ad site ihaveanidea.org, and penned Adweek book Pick Me, now a staple in advertising schools from Texas to Turkey. They are currently writing a HarperCollins career guide for women.

SPEAKER

10:00 - 10:45 MONDAY 17 JUNE Meditation session

Lama Jigme Rinpoche is the representative of the Gyalwa Karmapa Trinley Thaye Dorje in Europe and travels throughout various countries. To enquire about his activities, you can contact the reception of Dhagpo Kagyu Ling, which is a centre placed under his spiritual authority.

LAMA JIGME RINPOCHE The 16th Karmapa’s spiritual representative in Europe

2 SPEAKER

15.30 - 16.30 TUESDAY 18 JUNE Q&A and guest

Annie Leibovitz was born on October 2, 1949, in Waterbury, Connecticut. Her father was an officer in the Air Force and her childhood was spent on a succession of military bases. She began her career as a photojournalist for Rolling Stone in 1970, while she was still a student at the San Francisco Art Institute. Her pictures have appeared regularly on magazine covers ever since. Annie’s large and distinguished body of work encompasses some of the most well-known portraits of our time.

ANNIE LEIBOVITZ Annie’s first major assignment was for a cover story on John Lennon. She becameRolling Stone’s Chief Photographer in 1973, and by the time she left the magazine, 10 years later, she had shot 142 Photographer covers and published photo essays on scores of stories, including her memorable accounts of the resignation of Richard Nixon and of the 1975 Rolling Stones tour. In 1983, when she joined the staff of the revived Vanity Fair, she was established as the foremost rock music photographer and an astute documentarian of the social landscape. At Vanity Fair, and later at Vogue, she developed a large body of work – portraits of , directors, writers, musicians, athletes, and political and business figures, as well as fashion photographs – that expanded her collective portrait of contemporary life. In addition to her editorial work, she has created several influential advertising campaigns, including her award-winning portraits for American Express and the Gap. She has also collaborated with many arts organisations. Annie has a special interest in dance, and in 1990 she documented the creation of the White Oak Dance Project with Mikhail Baryshnikov and Mark Morris.

Several collections of her work have been published. They include Annie Leibovitz: Photographs (1983); Annie Leibovitz: Photographs 1970–1990 (1991); Olympic Portraits (1996); Women (1999), in collaboration with Susan Sontag; American Music (2003); A Photographer’s Life, 1990-2005 (2006); Annie Leibovitz at Work (2008), a first-person commentary on her career; andPilgrimage (2011). Exhibitions of her work have appeared at museums and galleries all over the world.

Leibovitz is the recipient of many honors. In 2006 she was decorated a Commandeur in the Ordre des Arts et des Lettres by the French government.

The previous year, in a compilation of the 40 top magazine covers of the past 40 years by the American Society of Magazine Editors (ASME), she held the top two spots. In 2009, she received the International Center of Photography’s Lifetime Achievement Award, ASME’s first Creative Excellence Award, and the Centenary Medal of the Royal Photographic Society in . In 2012, she was the recipient of the Museum of Contemporary Art Award to Distinguished Women in the Arts and the Wexner Prize. She has been designated a Living Legend by the Library of Congress.

3 SPEAKER

16.30 - 17.30 TUESDAY 18 JUNE Tim Mellors, Worldwide Creative of Grey Group, presents his acclaimed ‘So You Think You’re Creative’ seminar, which he has led at many American and European universities. Using pictures and music he challenges you to discover your own creative potential.

Tim Mellors is the Vice-Chairman and Chief Creative Officer of Grey Group. In addition, he serves as the Worldwide Chief Creative Director of Grey, the global advertising agency.

He has been a magazine journalist, a commercial and the host of three seasons of a BBC TV series. He has also been the Creative Director of Publicis, Saatchi & Saatchi, GGT and his own TIM MELLORS Agency Mellors Reay. Vice-Chairman and Over 25 years Tim has served on every major awards jury in Europe, America, and the Far East Chief Creative Officer and . Grey Group He has been President of the jury at Cannes, President of the Designer and Art Association and the European Creative Circle. Tim’s awards haul includes 15 Lions (three of them Gold), five D&AD pencils and the Grand Prix at Eurobest.

SPEAKER

10:00 - 12:00 WEDNESDAY 19 JUNE Workshop

This workshop presents the thinking patterns behind some of the most creative interactive and integrated campaigns, and supplies structured thinking tools for creating original and innovative new ideas and campaigns.

Yonathan Dominitz is the Founder of Mindscapes. A trainer and leader of creativity enhancement projects in advertising, media, marketing and communications, Yonathan has personally YONATHAN conducted projects in numerous companies and leading global ad agencies. DOMINITZ More than 20 Cannes Lions, including three Grands Prix, have been awarded to work made by Founder, Trainer Mindscapes’ trained agencies, using its creative tools and methods. Mindscapes

4 SPEAKER

16:30 - 17:30 WEDNESDAY 19 JUNE Q&A with academy students

Sir is a director, writer and producer. He began his career in advertising as a copywriter and graduated to writing and directing commercials, where in the late 1960s he was one of a small group of British directors who revolutionised world advertising.

In 1980 he received the D&AD Gold President’s Award. He went on to direct feature films, including Bugsy Malone, Midnight Express, , The Commitments, Evita, Fame, Birdy, Angel SIR ALAN PARKER Heart and Angela’s Ashes. His films have won 19 BAFTA awards, 10 Golden Globes and 10 Oscars. He was Founding Chairman of the UK Film Council, a position he held for five years, and prior to Director, writer that was Chairman of the BFI. Sir Alan received the CBE in 1995 and a knighthood in 2002. He is an and producer Officier des Arts et des Lettres () and was awarded the BAFTA Fellowship in 2013.

SPEAKER

11:30 - 12:30 THURSDAY 20 JUNE Q&A

As President and CEO of Cirque du Soleil, Daniel Lamarre is in charge of developing strategies related to both business development and operations. He is also responsible for ensuring the financial sustainability of the company and for perpetuating its culture and values.

Before joining Guy Laliberté’s team in January 2001, he served as President and CEO of TVA Group, Quebec’s largest private television broadcaster, for nearly four years. In addition to his day-to-day DANIEL LAMARRE management duties, he was also responsible for strategic planning and business development. While holding a seat on the TVA Group board of directors, he also served as an administrator for President and CEO McDonald’s Restaurants of Canada, the Canadian Association of Broadcasters and the Montreal Cirque du Soleil Heart Institute Research Fund.

From 1984 to 1997, Daniel worked with National Public Relations, the largest private public relations firm in Canada, first as Executive Vice-president and Senior Partner, then as President starting in 1995. He became President and CEO of Burson-Marsteller in 1981, and opened a first Montreal branch for this, the world’s largest PR firm. In 1977, he served as Public Relations Director for the cable operator Cogeco. Before that, he was Communications Director for the Fédération des Caisses Populaires du Centre du Québec.

Before taking up his management duties in the world of communications, Daniel worked as a journalist for over 10 years.

5 SPEAKER

15.15 - 16.15 THURSDAY 20 JUNE

After his university years, studying sociology and organizational management, Diederik enjoyed brief stints at various marketing organisations and agencies in Holland.

In the meantime, he would write and produce songs for himself and other artists, a passion he had had since childhood. Having been a multi-instrumentalist and singer-songwriter for years allowed him to write autonomously with relative ease.

DIEDERIK VAN Just before the new millennium, he combined his musical and marketing talents at a music studio in Holland, as a music researcher for advertising and television. MIDDELKOOP Creative Director, In 2000 he went on to become the Head of Production and Creative Director for MassiveMusic Managing Director Amsterdam. He creatively managed MassiveMusic for eight years. MassiveMusic In 2008, after MassiveMusic New York and MassiveMusic Los Angeles had already seen the light, Diederik went on to set up and run MassiveMusic Shanghai.

MassiveMusic currently has offices in Amsterdam, New York, Los Angeles, London and Shanghai.

SPEAKER

16.30 - 17.30 THURSDAY 20 JUNE

Walter Susini most recently ran his own brand strategy company a branding and Innovation start- up with office in São Paulo, Mexico City, Barcelona and Buenos Aires and strings all over the world. He was previously Director of Integrated marketing at Coca-Cola.

WALTER SUSINI VP Global Brand, Creative Excellence, Marketing Unilever

6 SPEAKER

11:00 - 12:00 FRIDAY 21 JUNE Q&A

David Droga is Founder and Creative Chairman of Droga5, headquartered in New York. Founded in 2006, Droga5 has been named Agency of the Year three times and is the fastest-growing US independent agency.

Prior to founding Droga5, David was the first-ever Worldwide Chief Creative Officer of the Publicis Network. Previously, he worked as Executive Creative Director of Saatchi & Saatchi London, DAVID DROGA Executive Creative Director of Saatchi & Saatchi Singapore, Regional Creative Director of Saatchi & Saatchi Asia and Partner and Executive Creative Director of OMON Sydney. Founder and Creative Chairman To date, David is the most awarded creative at Cannes Lions with more than 80 Lions, including Droga5 seven Grands Prix and four Titanium Lions.

Esquire magazine has featured David in its annual Best and Brightest issue three times, and both Campaign Brief Asia and Boards magazine have honoured him with Lifetime Achievement Awards. In 2012, he was recognised by the American Australian Association and G’Day USA for his business success and received the Advance Global Australian Award. David is a laureate of both the American Advertising Federation Hall of Achievement and the Art Directors Club Hall of Fame.

Beyond his family and building new ventures, David’s favourite topics are art, the environment and anything Australian.

7 SPEAKER

13:30 - 14:30 FRIDAY 21 JUNE

Advertising has changed. The landscape is increasingly deep and wide. Now, more than ever, there is a need for a swifter, sharper instrument, a cutwater, if you will, to cut through the layers of complexity, create following, amass results, and build brand understanding and participation. Our philosophy is simple: Turn Brands into channels and consumers into fans.

But first, we get the story straight. So that what we work towards is an organising principle that will inform all media and social engagement. 13:30-14:30 A few brand stories Chuck has authored: ‘Never Hide’, Ray Ban. ‘Keep Reaching’, BNP Paribas. ‘Eye Founder, CCO love LensCrafters’. ‘Have fun out there’, Jeep. ‘Impossible is nothing’, Adidas. ‘What are you getting Cutwater ready for?’ Nike Training. ‘Done’, Nextel/Sprint. ‘Don’t get comfortable’, American Giant apparel. ‘Shine Through’, Trina Turk. ‘Raise em up’, Budweiser, ‘Claim happiness’, State Farm. ‘Make them your own’, Levi’s.

History: Cutwater clients have included Jeep, Ray Ban, LensCrafters, Trina Turk, Easton, Box.com, Ariat boots, and American Giant, Feeding America, Levis, Ubisoft and EA.

Before leading Cutwater, Chuck McBride was the former Creative Director of North America at TBWA Chiat/Day, where he served along side Lee Clow, helping win Sprint, Mars, Adidas, and Ray Ban. Securing talent for NY, SF, TO, VC and LA offices while heading the global Adidas account run through the San Francisco’s office. During his tenure, TBWA Chiat/Day tripled in size, amassed more creative awards than any other agency in the country, placed TBWA\Chiat\Day San Francisco in the Top 10 most Awarded Agencies in 2006, and Global Agency of the Year honours for TBWA in 2008. Most importantly, Adidas landed Client of the Year at Cannes, their business grew exponentially, and they bought Reebok.

Prior to TBWA/Chiat/Day Chuck was at W&K. He was co-creative director on Nike, Jordan and Nike Golf. His work on Tiger Woods, Cross Training, Brand Jordan, and the Relaunch of Just Do It helped reclaim all of Nikes’ creative business for W&K in 2000. Nike’s stock rose from 34 to 60. And Nike received Client of the Year at Cannes shortly thereafter.

Prior to that, Chuck worked as a creative director at FCB on Levi’s, helping win AdAge Agency of the Year honours in 1997.

At Goodby, Silverstein & Partners he was a lead writer on the ‘Got Milk?’ Campaign. He also worked on Sega, Specialized Bikes and Isuzu trucks.

While at Team One, Chuck worked on Lexus, launching the SC and GS series.

Throughout his career, Chuck’s work has been recognised for creative excellence. Nominated five times for Emmy awards, receiving one. He fared slightly better at the Cannes International Advertising Festival with 19 total lions, six D&AD awards, 19 One Show pencils, 16 Clios and featured 12 times Communication Arts. He picked up the coveted Adidassler Partner of the Year Award.

Much of Chuck’s work is on permanent collection at the thanks to the many AICP awards. Creativity magazine named Chuck one of the 50 most influential creative people in the industry. Adweek named him a creative all-star, twice. He has served on every major award show jury. And he has also spoken at many industry councils and panel discussions on talent collaboration, strategy, media, story and execution excellence. Chuck has been the featured speaker and numerous production and advertising club events. He has been on the Cannes Titanium Jury. He served on the One Show Jury three times. He has been Jury Chair for the Young Guns in Australia. He has also served on the Clio Jury panel, as well.

Chuck has directed commercials and music videos to stay in touch with camera and story technique as a way to better influence his writing and editing.

8 SPEAKER

14:45 - 15:45 FRIDAY 21 JUNE Q&A

The legendary George Lois is one of the most creative, prolific advertising communicators of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture.

In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularised the Xerox culture; he created the concept and prototype design for GEORGE LOIS the New York supplement for the Herald Tribune (the forerunner of New York magazine); made a failing MTV a huge success with his ‘I Want My MTV’ campaign; helped create and introduce VH1; Master communicator created a new marketing category, Gourmet Frozen Foods, with his name Lean Cuisine; and (by inventing yet another new marketing phenomenon) persuaded America to change their motor oil at thousands of Jiffy Lube stations. He made the totally unknown immediately famous with just one ad; and saved USA Today from extinction with his breakthrough ‘singing’ TV campaign. In 1994, almost overnight, he changed the perception of ESPN from a ‘Demolition Derby’ sports channel to the number one sports network with his dynamic ‘In Your Face’ campaign. Additionally, he created the winning ad campaigns for four US Senators: (R-NY); Warren Magnuson (D-WA); Minority Leader Hugh Scott (R-PA); Robert Kennedy (D-NY).

George is the only person in the world inducted into The Art Directors Hall of Fame, The One Club Creative Hall of Fame, with Lifetime Achievement Awards from the American Institute of Graphic Arts, The Herb Lubalin Award (Society of Publication Designers), a subject of the Master Series at the School of Visual Arts and a recipient of The 2013 Clio Lifetime Achievement Award.

SPEAKER

16:00-17:00 FRIDAY 21 JUNE

The (next level) Storytelling Academy Executive Creative Director, Mary Lee Sjönell, takes you on a journey that is emotional, an experiential theme clarification and story structure exercise. ‘Whose Gonna Save the World Tonight’.

As the driving force behind The (next level) Storytelling Academy (TNLSA), a production agency based in Stockholm and New York, Executive Creative Director Mary Lee Sjönell delivers storytelling strategies and production for brands of all sizes. She inspires advertisers, agencies, small business MARY LEE SJONELL owners and individuals to devvelop great stories by identifying the strongest theme for their brands.

Executive The most recent to be added to the TNLSA client list is Scandinavian Airlines which recruited Mary Creative Director Lee as part of the “dream team” for launch of their new concept GO/PLUS globally. The Storytelling Academy Another highlight of Mary Lee’s career is her participation in a think-tank for IKEA to develop their 2011 global theme.

Mary Lee is a international keynote speaker and workshop facilitator on the subject of Storytelling for marketing and advertising communication. She has presented at TEDx, Cannes Lions Festival, Eurobest, and many other events worldwide.

She was also the Founder and Executive Creative Director for Bongo Advertising Agency in Helsinki.

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