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INVEST IN [LYON]
By Aderly Srping 2015
Aderly: new challenges, new organization
Cité du Design of Saint-Étienne
Saint-Étienne joins Aderly! By deciding – as a logical extension of its participation in the ] Metropolitan Centre – to join Aderly, Saint-Étienne Métropole [Contents has demonstrated its firm commitment to the metropolitan trend. Because, when it comes to attractiveness, let there be no mistake, the metropolises have long been way ahead of regions, and even Aderly In acti[on] countries. For their investments, global companies now choose locations New challenges, new organization...... 2 & 3 where wealth is created, where there are clusters of scientific ONLYLYON: who does what?...... 4 talent, entrepreneurs, artists and creative talent and where cross-fertilization occurs, thanks to the proximity and concentration Prospecting review: China...... 5 of know-how. Strategic relations with the Emirates ...... 5 These companies choose employment areas where they find the qualified people they need to stay competitive, and where they find the talent to innovate and internationalize… In other words, Business [story] they choose metropolises!
They chose Lyon ...... 7 When a company comes to us to set up for business in the “Lyon area”, it has in mind the job market of Lyon which includes Aderly presents its 2014 report ...... 6 Saint-Étienne. This metropolis will provide Aderly with its skills in industrial, design and optical engineering, as well as its expertise in medical devices and complementary offerings in the services Lyon [In]itiativeS sector.
The key figures of the metropolis for 2014 . . . . . 8 So this is good news for the local area, and for the Agency! Jacques de Chilly, Executive Director of Aderly aiseS Lyonn[on] ]itiativeS SpringHiver 20152014 [InAderly in acti INVEST IN [LYON] By Aderly
New challenges, new organization for Aderly
2014 represented the end of a three-year period for Aderly. This BUSINESS UNIT COUNTRIES is why the Agency now has new goals and faces new challenges Camille Durand Weina Grand Yukiko Vincent for 2015/2020, and this is reflected in the reorganization of its prospecting teams. So, who does what now? Take a look at these pictures to find out. Frédéric Miribel Manager...... of a team of women who BUSINESS UNIT 3 men and 3 women, experts in their fields, who represent the Metropole’s travel the world to find TeCHNOLOGIES sectors of excellence. investment projects Sandra Tisun-Lépinoy
Cédric Grignard Manager
Nathalie Laurent Julie-Capucine Hours Life Sciences
Marie-Laure Alonso
BUSINESS UNIT Women with experience in the services sector, SERVICES - INDUSTRY soon to be joined by new faces! Pierre Mathieu Energy and Mobility Françoise Diehl Manager Danielle Gudefin Florence Poinçot Banking / insurance, Adriana C. Toma IT services companies, Corporate and customer relations and Software developers personal services Life Sciences shared services centres The team will be reinforced in the next few weeks by 4 new prospecting consultants, based in our partner territories, for the following sectors: Julie Berliet • 2 consultants in the New Rhône Digital & Department, in the industrial sector Sylvain Oliver Robotics • 1 consultant in Saint-Étienne, on the theme Chemicals & of design and industrial engineering Environment • 1 consultant in the Nord-Isère area, for the sector of innovation in construction (eco-construction)
[2] [3] [on] Spring 2015 Aderly in acti INVEST IN [LYON] By Aderly
Who does what on the team ? Prospecting review Strategic . China in Aderly’s . relations with . the United Arab sights ZOOM Lionel Flasseur Emirates Following a career in marketing (including for the Airports China is one of the priority targets of Aderly in of Lyon), Lionel took the reins at ONLYLYON and works terms of prospecting. The 2015 action plan includes Even if the United Arab Emirates are not everyday with his team and partners to sell Lyon worldwide. several trips and missions, such as in March, but a prospecting target of Aderly in the same especially in June, with an official delegation led by way the United States or China are, the Gérard Collomb. Agency and its partners (International The mission conducted in March by Aderly, accompanied by Division of Greater Lyon, the Lyon CCI, Greater Lyon, the International CCI and the New Franco- the Tourist Office, etc.) do maintain Chinese Institute of Lyon, went to the cities of Canton, strategic relations with this part of the Shanghai and Beijing and addresses several challenging world. issues. Indeed, numerous actions have already - The consolidation of relations between Lyon and been implemented (official trips by the mayor, operations promoting Lyon, Emmanuelle Sysoyev Canton in terms of politics, business, tourism and universities. In 2013, the two cities celebrated the the Dubai Festival of Lights and the development of flights between Lyon and A proud Lyon native, she was 25th anniversary of their twinning. For example, this Dubai with Emirates Airline, and more). Gérard Auboeuf educated at Sciences Po and collaboration takes the shape of Canton joining LUCI A Lyon native and a former then gained experience at the (Lighting Urban Community International) in 2002. This In 2015, Lyon will host the Strategic Sonia Abid-Dhaoidi Communications Director, a true National Assembly. She relies on is an association of cities and businesses concerned by Franco-Emirates Dialogue that will be her international background to lighting, created at Lyon’s initiative. Or of numerous From here and there, she is in networker, he knows the local held in late May in our metropole. The convince journalists around the events to promote the cultural institutions and players charge of the Skyroom, organizing area’s business world well. He has objective of this forum is to increase world to cover Lyon, and give of both cities. receptions for private and public attracted and retained partner French exports to and investment in the the city the media presence it Emirates, encourage Emirate investment partners who promote the companies, who are now helping - Meeting with prospects with potential investment deserves. in France and contribute to joint Lyon area. She also manages the to accelerate the development of plans in the Lyon area, as well as with Chinese companies development projects with third-party administrative aspects of the ONLYLYON. that are already present in our local area. Indeed, China countries. team’s activities. ranks 6th among foreign countries investing in Rhône- Alpes. Lyon will focus on the investment aspects, with the goal of convincing Emirate funds - The search for sponsors of the New Franco-Chinese to invest in our local area by organizing Institute of Lyon to finance this site, a strong symbol of meetings with regional companies. Franco-Chinese relations. Indeed, with its establishment in 1921 as the only Chinese university outside of China, Lyon played a key role in disseminating Chinese culture, not only in France, but in Europe as well. With this move, Alexandre Jacques the new institute aims to consolidate a partnership with Fascinated with Lyon from an Sun Yat-Sen University in Canton, and with Chinese Kristin Mangold early age, this former Executive companies. Consultant of a digital agency Originally from Berlin, she chose to - The organization of an event to promote Lyon and its Aurélie Moretto combines his two passions to make Lyon her new home six years advantages, by mobilizing the ONLYLYON Ambassadors promote the Metropolis on the Since her first steps in the Tête ago. After learning and working in present in China. social networks. You will probably d’Or Park, she grew up at the same the field of international culture, come across him in comments on - Support for the delegation from Lyon-based SMEs time as Lyon developed. She loves Kristin recently joined the team Lyon’s Facebook page, drawing and SMIs with an export-based development strategy, this city in constant movement, as network manager. In particular, attention to the latest tourism thanks to the expertise provided by the international and as the Communications she oversees the ONLYLYON video on YouTube, or in discussions division of the Lyon CCI, in particular. Manager of ONLYLYON, she Ambassadors, worldwide. is proud of contributing to the with Japanese investors on enhancement of Lyon’s reputation LinkedIn. and international renown.
[4] [5] ] [story Business INVEST IN [LYON] Spring 2015 By Aderly
They chose Lyon AMERICAN COMPANY TESLA CAP INGELEC SETS UP ITS MOTORS SETS UP IN LYON REGIONAL OFFICE IN LYON Over the past few months, many companies have received Aderly’s assistance to set up for business or grow in the Lyon area. Here are a few examples. Established in 2003 by Silicon Valley engineers, Tesla AREA Motors manufactures luxury electric sports cars. The Over the past two decades, Cap Ingelec was mostly brand set out to prove that it is possible to build an The goal is to establish regulatory expertise in France known for its historic skills in electricity, industrial EVERNOTE: WHEN THE GREEN electric vehicle that performs as well as a petrol-engine automation and climate control. ELEPHANT MEETS THE RED from which we can develop and expand in response vehicle. to the specific requirements of French companies and Next, the company turned its engineering know- LION! international companies with operations in France. The company is already present in five European how to turnkey project management in numerous countries (Germany, Great Britain, the Netherlands, The American startup from Silicon Valley (California) The Lyon area has ambitions to become a centre business sectors, through its agencies in France: energy Norway and France) and has already achieved sales of production, industry and process, commercial buildings, chose Lyon for the creation of its French office and of excellence in the fields of chemistry and the 769 million dollars in the second trimester of 2014. an Android R&D centre, in particular for the rich pool environment, two of Knoell’s founding areas or business, construction/rehabilitation, data centres, air navigation, of talents in software development to be found in this and so with the many advantages that the city offers The company’s first star model is a 100% electric engine hospital infrastructure, waterways and ports, and more. area. to new enterprises it was a natural choice of location. saloon; the S Model, which is distinctive in terms of its Cap Ingelec has continued to build its expertise With the invaluable help of Aderly in finding offices performance and unprecedented battery autonomy. The company received help from Aderly, in particular simultaneously in energy efficiency and renewable and recruiting staff the Knoell group is confident of the With this vehicle, the manufacturer expanded into the energy, by completing more than 5,000 projects. At in their search for premises adapted to their business future of its subsidiary in France. needs, for advice on human resources, and to get a European market. Today, the company hopes to enlarge present, the company structures its global offerings foothold in the business ecosystem of Lyon. www.knoell.com its range and continue its international development. through its four Business Units (Energy, Industry, Construction and IT), thereby giving itself the means to Started up in 2008, Evernote has 370 employees ENTREPRENEURS DU MONDE: Now Tesla wants to set up in Lyon. Tesla Motors is meet the requirements of major accounts. and boasts more than one million users worldwide. looking for a site in the Lyon area for its new branch, The company has developed a smart platform that THE NGO TRANSFERS ITS due to open in 2015. And so in 2014, Cap Ingelec decided to set up its regional office with Aderly’s help, with a staff of 30, in enables users to manage all of their productions on HEADQUARTERS TO LYON In addition to a showroom and a maintenance centre, their smartphone or tablet, by tagging them directly or Rillieux-la-Pape. The French NGO Entrepreneurs du Monde, founded the manufacturer aims to accelerate its construction retrieving them later on their computer. www.capingelec.com in 1998, supports microfinance programs with a of new Tesla charging stations along France’s major The application offers a simple, efficient and user-friendly strong social orientation, social entrepreneurship and motorways, and particularly around Lyon. system for capturing information in the form of notes, the creation of microbusinesses, targeting the most www.teslamotors.com images, videos, or web pages, as well as bookmarking vulnerable populations. web pages, recording a vocal memo, saving a photo, creating lists, scheduling reminders, etc. Lyon’s strong background in humanitarian organi- zations, with the presence of renowned NGOs and Two-thirds of Evernote users use it for work. This is why associations such as Handicap International (global the startup recently set up a version for companies and headquarters), convinced Entrepreneurs du Monde Aderly : find all our results is currently seeking to accelerate its innovation. to choose Lyon for the location of its headquarters, . in our activity report www.evernote.com which was previously based in Poitiers. The mission of Entrepreneurs du Monde is to improve New record for Aderly! GERMAN COMPANY KNOELL the living conditions of people in developing countries. MOVES TO LYON It currently works with 15,000 women and men in In 2014, 80 companies chose to invest in Lyon, international origins, such 12 countries of West Africa, the Caribbean and Asia. creating 1,922 jobs in the next 3 years in the as the announcement by Europe’s largest supplier of Regulatory Affairs services ZOOM Lyon area (vs. 77 projects in 2013 for 1,859 the American company for Agro-Chemicals, Biocides, Industrial Chemicals, The actions of the NGO are structured around 3 areas: jobs). Hexcel of a 250 million REACH, Veterinary Pharmaceuticals and Medical developing social microfinance, by providing financial dollar investment, the More than half of these facilities were in the two devices - Dr Knoell Consult of Germany - created its and socioeconomic services to micro-entrepreneurs; new 70 million euro sectors of excellence of the local area, on which new subsidiary “Knoell France” in Lyon-Vaise in 2014. developing social entrepreneurship, by working with investment by the German corporation Fresenius the Agency continues to focus its efforts: the life local vendors and distributors to train them and help and the opening of a new production site by the Lyon, and the Rhône Alpes Region, was chosen sciences and eco-technologies. And among these them promote crucial goods and services; and providing Belgian firm Vandemoortele. as it is one of the most important centres for the support for the creation of microbusinesses, by giving 80 investments, 12 are R&D centres, confirming pharmaceutical, chemical and agrochemical industries priority to businesses with high social and environmental the sectorial excellence of Lyon and its ability to Discover all of Aderly’s results in our in France, with a great potential for clients in and added value. attract innovative companies and projects. activity report 2014, downloadable on around the city. The French subsidiary will complement www.investinlyon.com, under the heading: Furthermore, we note the return of a certain a group structure that already counts 460 employees in www.entrepreneursdumonde.org Publications. ten countries worldwide, including the US, China and number of major industrial projects with South-East Asia.
[6] [7] ]itiativeS LYON [IN Spring 2015
The key figures of the metropolis for 2014
TOURISM AIRPORT
8,467,093 passengers 6 million tourists visited Lyon in 2014 115 direct destinations from Lyon-Saint Exupéry 605,000 visitors were welcomed to branches of the Tourist Office (up 8% from 2013) 64% international traffic (up 0.4%), i.e. 5,419,005 passengers 10% of visits were during the 4 days of the Festival of Lights 26.2% low-cost traffic (24% in 2013)
47% of visitors were from other countries Note: The development of Emirates at the Lyon-Saint Top 10 countries represented: Exupéry Airport (up 51.2% from 2013). The switch Spain 10%, Germany 10%, USA 9%, from the A340-500 to the B777 for the flight 5 times a United Kingdom 8%, Italy 8%, Australia 7%, week has enabled the Dubai-based airline to increase Canada 6%, Switzerland 6%, Belgium 5%, Japan 3%. its mixed cargo capacity.
COMMERCIAL REAL ESTATE
2nd largest French urban area after Paris
874 million euros invested on the Lyon market
(20% of the investments in France, outside of Paris) paper Printed on 60 % recycled
242,625 sq. m of office space, including 52% in new construction 320,415 sq. m of business premises and 299,517 sq. m in logistics
2 projects of more than 15,000 sq. m: the Caisse d’Épargne project at the Incity Tower and the Sanofi Aventis Group in Lyon-Gerland
Note: for the first time, the Gerland area has exceeded the historic level of Part-Dieu. Indeed, 54,800 sq. m have been counted in this area which is currently undergoing a major renewal in business real estate, vs. 46,000 sq. m in Part-Dieu. Sources: Tourist Office 2015, Airports of Lyon: traffic numbers for 2014, Real Estate in Greater Lyon - Economic Situation Report 2014 for numbers 2014, traffic for Airports of Lyon: Office 2015, Tourist Sources: Graphic design: design: Graphic
Do you have plans to set up for business in the Lyon area? Contact us! Download this magazine from our website and share it with your colleagues. ADERLY / Invest in Lyon Flash the QR code The Lyon Area Economic SUBSCRIPTION To receive the magazine for free 4 times a year or the e-newsletter Development Agency of Aderly by e-mail, send your contact details on a sheet of paper to Aurélie Magnin at the address opposite, by fax to +33 472 405 735 Place de la Bourse or to [email protected]. 69289 Lyon Cedex 02 - FRANCE Tél : 33(0)4 72 40 57 50 Photo credits: Saint-Étienne Métropole, MRC Production - Jérôme Michaud, Sogelym Fax : 33(0)4 72 40 57 35 ISSN 2106-6655 www.investinlyon.com