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0818 Combined Insights Online KSA ONLINE JULY 2016 54% MALE 44%ARE BETWEEN 63,373,935 UNIQUE BROWSERS 15 AND 29 YEARS OLD 18% AND ANOTHER ARE FULL-TIME 81.21% STUDENTS MOBILE 43% ARE BETWEEN 30 AND 50 YEARS OLD 5,235,401 DAILY AVERAGE UNIQUE BROWSERS 70% 40% LIVE IN ARE HOUSEHOLDS OF UNIVERSITY 4+ PEOPLE EDUCATED 1,056,853,795 PAGE VIEWS 64% 2:19 ARE KSA AVERAGE VISIT DURATION NATIONALS Effective Measure collected this data from a sample of 130,669 profiles in Saudi Arabia, July 2016. EFFECTIVE MEASURE KSA INSIGHT 44%ARE BETWEEN 15 AND 29 REPORT YEARS OLD AND ANOTHER In July 2016, Sabq.org had the largest KSA 43% audience among Effective Measure tagged sites, ARE BETWEEN with over 5.8 million unique browsers (UBs) visiting the site during this period. Hawaaworld.com 30 AND 50 came in second with 4.9 million UBs, followed JULY 2016 YEARS OLD by Mawdoo3 with just under 4.5 million UBs. TOP SITES KSA The site in the top ten that experienced the biggest annual audience growth in KSA, growing Website UBs Mobile PV % 71% from 2.6 million UBs in July 2015, was sabq.com 5,836,289 90.10% Mawdoo3. According to Google’s latest Connected Consumers report*, Saudi Arabia’s hawaaworld.com 4,955,825 95.79% population has an 86% smartphone ownership level, mawdoo3.com 4,478,453 94.35% with the average person now owning 2.3 connected devices. argaam.com 3,228,469 68.64% alriyadh.com 3,028,005 75,26% The top ten sites measured are reflective of Saudi shahid.mbc.net 2,230,826 61.71% Arabia’s high consumption of page views by mobile devices. Sedty.com, Sayidaty.net, sedty.com 2,221,865 96.61% Hawaaworld.com, and Mawdoo3.com all mbc.net 2,085,365 90.92% registered close to 95% of their total online PVs from mobile devices. The average site measured in ajel.sa 2,069,594 79.50% KSA had just over 81% of pages viewed by mobile, MSN Arabia Arabic 1,968,828 8.71% compared to a GCC average of 72%. This further confirms that mobile-friendly content and a rt.com 1,932,014 87.43% cross-device digital strategy is essential to sayidaty.net 1,908,985 96.60% increasing audience engagement in KSA. * https://www.thinkwithgoogle.com/intl/en-ae/infographic/online-behavior-uncovered-saudi-arabias-connected-consumer-survey-2015/ JULY 2016 NEWS CATEGORY Website UBs sabq.org 5,836,289 alriyadh.com 3,028,005 akhbaar24.argaam.com 2,796,155 ajel.sa 2,069,594 rt.com 1,932,014 Among our measured sites in the alarabiya.net 1,734,039 KSA news category, Sabq.org had the largest audience, having been visited by okaz.com.sa 1,279,269 over 5.8 millions UBs in July of 2016. In arabnews.com 1,067,458 second place is Alriyadh.com with 3alyoum.com 763,743 over 3 million UBs, followed by Akhbaar24.argaam.com. skynewsarabia.com 689,844 MOBILE PVs TOP TAGGED SITES Website PVs hawaaworld.com 58,939,082 sabq.org 48,950,250 argaam.com 33,570,059 mbc.net 27,786,676 kooora.com 24,139,616 shahid.mbc.net 14,092,594 mawdoo3.com 13,851,347 sayidaty.net 13,271,937 ajel.sa 12,665,604 hiamag.com 11,586,076 NEWS CATEGORY DEMOGRAPHICS A general profile of KSA’s News Portal Visitors, based on 61% data collected from 77,100 individuals. 60+ 15-19 5% 9% 50-59 39% 11% 20-29 26% 40-49 20% 30-39 30% AGE GENDER FIELD OF EMPLOYMENT 25% 10% 26% 24% 15% Professionals/ Technical trade Student/Unemployed Clerical/Sales Housewife/husband Managers COUNTRY OF ORIGIN Egypt 5% India 2% Jordan 1% Pakistan 1% Philippines 4% Saudi Arabia 68% Sudan 2% Syrian Arab Republic 2% Yemen 4% Other 10% SPOTLIGHT ON Website UBs Visits Visits/month AVD SPORTS kooora.com 1,311,913 7,336,814 5.59 05:13 Kooora continues to champion the Sports category in KSA, also sport360.com 821,891 1,415,906 1.72 02:08 demonstrating impressive frequency GOAL.com 565,786 1,372,705 2.43 02:58 of visitation compared to the average. The average amount of time spent during a visit to a measured site in the Sports category in July 2016 was just under 3.5 minutes. For more information about KSA, please contact Frederic Klat, Business Development Manager, GCC, Effective Measure, at [email protected]..
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