SEPTEMBER 2020/PRESS RELEASE PININFARINA 90 ANNI/90 YEARS: THE OFFICIAL BOOK The volume describes over 600 models that, from 1930 to today, have dictated the history of the motor car and spread Italian style around the world Turin, 25 September 2020 – Five hundred and the same time to introduce solutions that target twenty-eight pages, more than 800 colour and the future. In almost a century, this intriguingly black and white photographs accompanied by short unique path has seen the historic Italian brand sign descriptive texts documenting, model by model, one-off models, models that end up on Pininfarina’s production during these “first” ninety the assembly line for high volume production, years of its history. This, in extreme synthesis, but also futuristic concept cars that in many cases describes “Pininfarina 90 anni/90 years”, the official have become authentic icons of Italian design book that is being published on the occasion of in the world. the ninetieth anniversary of the historic Turin design studio under the imprint of Giorgio Nada Editore, This striving to innovate was the hallmark of Pinin in close collaboration with Pininfarina. Farina - at the time still written in two separate words - from its very beginnings. In the Thirties, Ninety years is a highly significant milestone and for example, the coachbuilder was acclaimed for its marks a journey on which Pininfarina - founded in de luxe creations of particular sobriety and elegance, Turin in 1930 by Battista “Pinin” Farina - has shown tackling the first problems related to aerodynamics itself able on more than one occasion to innovate with models like the “Tipo Bocca” aerodynamic Italian car design and more. In the light of evolving cabriolet of 1936, the same year as the Alfa Romeo taste and stylistic horizons, it has managed at 6C 2300 Pescara berlinetta aerodinamica. WWW.PININFARINA.COM SEPTEMBER 2020/PRESS RELEASE The 1940s were the decade in which mudguards were design like the Ferrari 250 LM (1963), the Alfa Romeo progressively integrated into the seamless surface 1600 Spider, alias “Duetto” (1966), the Dino 206 GT of the sides, but this was above all the decade in which (1967) or the Ferrari 365 GTB/4 “Daytona” of 1968, Pinin Farina designed the Cisitalia 202 berlinetta (1947), to which we might add prototypes of great appeal an authentic “moving sculpture” and icon of and charm such as the Dino berlinetta special (1965) automotive design. or the “triptych” Sigma Grand Prix, Alfa Romeo 33 and Ferrari 512. These three concepts from 1969, Real success, however, arrived in the Fifties when passed the metaphorical baton on to the sensational Pinin Farina, which had by now entered a more Modulo, at the dawn of the 1970s, which in their turn industrial dimension, though without ever losing were distinguished by other iconic Ferraris but also sight of its craftsmanship origins, opened the door to by models later produced on an industrial scale for new partnerships, most importantly with Ferrari and Peugeot - another historic Pininfarina client - Peugeot. In that period Pinin Farina put its name to a and Lancia. series of masterpieces: the Alfa Romeo Giulietta spider (1954), the Lancia Aurelia B24 S and the Aurelia Florida, The Eighties turned out to be just as lively with the both from 1955, without forgetting the various Ferrari debut of the iconic Testarossa, the 8-cylinder Ferrari 250 GTs that would find their crown jewel in the short family that continued to acquire new members wheelbase 250 GT berlinetta at the end of the decade. (the iconic GTO of 1984, the F40 of 1987 and the 348 of 1989), and the partnership with Peugeot that This leitmotif of excellence continued in the Sixties generated the unforgettable 205 (1983), while the - which also saw the death of the founder Battista, collaboration with General Motors led to the creation “Pinin” in 1966 - marked by other landmarks in car of the sumptuous Allanté, offspring of the longest assembly line in the world: the bodies were built by Pininfarina and shipped to Detroit to be assembled with the mechanicals. Multiple collaboration agreements were also a feature of the Nineties: the one with Ferrari that led to the birth of the 456 GT (1992); new 8 cylinder models, the F355 (1994) and the 360 Modena (1999); and the sensational F50 of 1995. But this was also the decade of the Fiat Coupé (1994), the Alfa Romeo Spider and the GTV, both dated 1995, and the Peugeot 406 coupé (1997). So here we are in the first two decades of the new millennium, twenty years during which Pininfarina has continued to contribute to the Ferrari product range by designing and collaborating in the creation of new models, while for Maserati it has designed the Birdcage 75th concept car as well as a family of vehicles of undoubted appeal like the Quattroporte of 2003, WWW.PININFARINA.COM SEPTEMBER 2020/PRESS RELEASE the GranTurismo of 2007 and the GranCabrio of 2009, a specific record for each car containing a short and has given life to sensational environmentally- descriptive text and accompanied by one or more friendly concepts and hybrids such as the Nido, images, depending on the importance of the car. Sintesi and Blue Car, the last two presented during A reference book and, at the same time, a precious the chairmanship of Andrea Pininfarina, who died tool for car history lovers to consult but also for the prematurely in 2008. But there is more: in these same neophyte eager to learn about a long, exciting history. years the company signed up to a series of collaboration agreements in China, confirming its status as an “This book is an important moment in the unparalleled exporter of Italian design in the world. celebrations for the Company’s 90th anniversary”, Also noteworthy in 2013, the Ferrari Sergio, dedicated to explains Chairman Paolo Pininfarina. “Underlying it the memory of Sergio Pininfarina, who passed away was the desire to be able to review all our automotive in 2012, and the BMW Pininfarina Gran Lusso Coupé. projects so as to weigh up their merits and defects too, years later: an enthralling, passionate operation The book closes with the Pininfarina Battista concept for me and, I hope, also of interest to the reader”. (2019) and the Battista Anniversario (2020), two evocative concepts designed for the new company Published by Giorgio Nada Editore, the book is “Automobili Pininfarina”, which contain the moniker available online, at: Battista in their name, a tribute to the founder of this extraordinary and unrepeatable story of style, art www.giorgionadaeditore.it and industry. www.libreriadellautomobile.it store.pininfarina.it “Pininfarina 90 anni/90 years”, which describes 632 models produced from 1930 to 2020, dedicates and on the main online channels. PININFARINA 90 ANNI/90 YEARS Preface by Paolo Pininfarina Published by Giorgio Nada Editore Format: 26 x 28.5 cm 528 pages, bound with dust jacket approx. 800 colour and B/W images Bilingual text: Italian/English EAN: 9788879118095 Europe: October 2020 € 90 / £ 90.00 / US$ 150.00 Francesco Fiordelisi HEAD OF COMMUNICATIONS, PININFARINA S.p.A. e–mail: [email protected] tel. 011.9438105 WWW.PININFARINA.COM WWW.PININFARINA.COM.