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Animals and K-POP. a Case Study on the Symbolism of Wild Animals in Korean Pop Music Performances

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Animals and K-POP. a Case Study on the Symbolism of Wild Animals in Korean Pop Music Performances Imperial Journal of Interdisciplinary Research (IJIR) Vol-2, Issue-7, 2016 ISSN: 2454-1362, http://www.onlinejournal.in Animals and K-POP - A Case Study on the Symbolism of Wild Animals in Korean Pop Music Performances Alexandra Elissa Necula Sogang University, Seoul, South Korea Abstract: Animals have been a common interest in symbols meant to reach the audience in a more subtle relation to human performances of all kinds, an interest manner. In the case of music performances, animals have that has been present starting with the oldest forms of become a very comfortable and safe means of expressing human rituals and representations. Along with the a message without (directly) making any offense. In development and diversification of performance styles Korean pop music (K-Pop) as well this trend of using and methods, people started making use of animals in animals for performances seems to have become more order to better express themselves. Similar is the case of and more popular recently. entertainment industry performances, where artists often The current paper means to analyze how animals, with choose to better express the messages they want to send a deeper focus on wild animals, are being used in Korean through the help of animal symbols. The current paper pop music. By observing the types of animals present in means to analyze how animals, with a deeper focus on performances and music videos, and then relating their wild animals, are being used in Korean pop music. general symbolic meanings to the lyrics of the songs, Animal symbols should be used with great care, since some common tendencies are expected to occur. Also, they sometimes may become confusing. For this reason, according to how these animals are used and what when deciding to use animal symbols in promoting messages they are meant to express, the study is also entertainment products, people should first take into looking to determine how artists manage to connect to consideration targeted publics and the cultures they come their publics through the help of animal symbols. from, and then construct the products in such a way as to As helpful literature for the study, several articles and not leave room for misinterpretation. books on animal symbolism have been consulted and related to the current subject of interest. Other references, Key words: K-Pop, entertainment, music, animal such as individual opinions or personal experiences have symbolism, culture been taken into consideration as well; the later, rather than giving professional information on the topic, have focused more on cultural aspects and what symbols do people associate in regard to the discussed animals – this 1. Introduction will be useful in better understanding how the connections between artists, their songs, and the public Animals have been a common interest in relation to can be created. Since the analysis is expected to find human performances of all kinds, an interest that has some relations between the usage of wild animals and the been present starting with the oldest forms of human meanings and effects that can be observed at a deeper rituals and representations. Along with the development level, references regarding performance studies in general and diversification of performance styles and methods, have been consulted – at a first glance, issues such as people started making use of animals in order to better liminality, dark play, simulation, ludus, and, maybe, express themselves. Similar is the case of entertainment paidia seemed to have some connections with the industry performances, where artists often choose to presence of animals in music performances, and, thus, are better express the messages they want to send through the analyzed more in depth. help of animal symbols. Thanks to the different meanings As methods used, observation and interpretation are one could gain by relating the message to what they know the main choices for the current study. Of course, the about the animal, such practices have become extremely analysis as a whole is dominated by a subjective tone, popular nowadays. since symbolism aspects in general are understood Setting aside performances such as circus events or differently according to one’s personality and beliefs. other animal-based moments, other types of Cultural aspects also influenced the tone of the study, performances as well have started using animals to considering that impressions usually differ according to express certain messages, even if the respective messages cultural background. may not talk about anything related to the animal world. More specifically, a number of fifteen music videos Thus, rather than the animals themselves, what becomes and one separate concert performance have been important in these cases are the symbols they express, analyzed individually and in comparison to each other, in Imperial Journal of Interdisciplinary Research (IJIR) Page 1077 Imperial Journal of Interdisciplinary Research (IJIR) Vol-2, Issue-7, 2016 ISSN: 2454-1362, http://www.onlinejournal.in order to better determine the differences in usage and therefore become a collective unifying symbol around meanings – artists include Beast, Big Bang (G-Dragon, which the group forms powerful bonds”. 2 Animal TOP), Kim Jaejoong, Mad Clown, Psy, Hyuna, Gain, symbolism influencing strength over human life has Exid, Troublemaker, Orange Caramel, and 2PM. Also, become so great, that people become emotionally aside from a visual observation of how the animals are attached to these symbols and their personalities are used to transmit certain messages, a link with the lyrics of formed in relation to them, transmitting the same beliefs the songs was also made. The animal symbolisms mainly to their successors. As Dodds also states regarding this discussed are tigers, lions, owls, snakes, wolves, rabbits, aspect, “cultural symbols are injected with fresh and ravens; at a second level, meanings behind bears, emotional charge with each generation, if they can monkeys, horses, zebras, deer, dogs, cats, worms, hawks, succeed in retaining their social role as containers, and spiders, scorpions, parrots, chameleons, and hedgehogs they also provide real-made channels for the flow of have also been analyzed. emotional meaning”.3 The findings reveal information about how artists Animal symbols were always present in human choose to relate the messages they want to send with the societies, but, as societies started to develop more, their performances they create in order to send those messages. usage has become even more obvious. As Dodds well Also, a more detailed analysis of how people perceive observes, “our minds, films, and artwork, are populated animals and what they associate them with provides a with flora and fauna of all kinds, some related to ‘real’ basis for better understanding the usage of animals by existing life forms in the external world, some more the humans in general and, at a higher level, the differences product of fantasy and ecologies on the inner world”4. that may appear between cultures. In relation to how humans make use of other beings for expressing certain ideas, Kim (2006) mentioned that 2. Animals and their symbols “people have their own cultural backgrounds and experiences in terms of visual perceptional thinking so that they could misunderstand the cultural symbols, People and animals have been living in the same world trademarks, Brand Identities, and trade characters, for a very long time. It is only normal, then, that they especially, animal trademarks”5. should learn from each other. What animals learn from The usage of animals in entertainment performances humans and how they perceive humankind is beyond our of all nature (music, film, theatre etc.) is a common comprehension. On the other hand, how us, humans, activity in present times, and has become an expression understand and relate to animals is a matter that can be of ‘power’, in the sense that producers tend to choose observed and analyzed. The usage of animal symbols is a ‘special’ animals to help transmit their message. Thus, common practice nowadays, but, actually, its roots go rather than using the common domesticated animals way back in human history, since “the animal has long (except for dogs, cats, and, rarely, horses), producers opt been a symbol of human psyche and culture, from fairy for wild animals more often, trying to give an exotic tales to horror films, Oedipal pets to animal phobias, feeling to their products. A general problem occurs when scapegoating and large-group symbols, philosophy to 1 using these animals in a certain culture, with certain ideology and myth” (Dodds, 2012) symbolic meanings, and then releasing the final products Animals have since become indispensible to in different cultures while neglecting the possible humankind, people adopting their images under different differences that might appear regarding those animals’ symbolisms around the world. These differences are symbolisms, and also the effects they may have on how based on cultural traits and group-based behaviors, and the targeted publics receive those products. As Kim well can become really confusing if discussed in relation to observes, “generally, multiple symbols are difficult to the wrong culture. Probably the manner in which animal comprehend, because they are created by individual ideas symbolisms were most frequently used is in the case of and incorporate several mythologies and histories. […] groups, as having specific meanings and being Although the designer can depict
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