Building a Smarter Planet with a Dynamic

Marco Mantegazza - WebSphere Technical Sales Team 02 marzo 2009

Intelligent Management Università di Bologna – 02 marzo 2009

Globally, systems and infrastructure are reaching a breaking point.

. Explosion of data, transactions, and digitally-aware devices strains IT infrastructure and operations. . Exponential growth in communications subscribers and services exposes bandwidth limitations. . Supply inefficiencies and demand spikes tax energy and utility systems. . Clogged and congested roadways impact productivity. . Networks, supply chains, and borders face a proliferation of new risks and threats.

Meanwhile, customer expectations and competitive pressures are increasing.

A DYNAMIC INFRASTRUCTURE HELPS… IBM IS INVESTING IN…

. Cloud based services and solutions. IMPROVE SERVICE . Service Management Industry Solutions. . Application management and hosting.

. Energy efficient servers, storage, and facilities. . Virtualization and consolidation solutions. REDUCE COST . Information infrastructure. . Standardization and automation.

.Pervasive and preventive security solutions. .Global resiliency and security centers MANAGE RISK .Comprehensive resiliency solutions. .Compliance and long term information retention.

Dynamic Infrastructure…

. Enables visibility, control, and automation across all business and IT assets.

. Transforms assets into higher value services.

. Highly optimized to achieve more with less.

. Addresses the information challenge.

. Leverages flexible sourcing like clouds.

. Manages and mitigates risks.

…delivers superior business and IT services with agility and speed.

DYNAMIC INFRASTRUCTURE

SERVICE-ORIENTED… AND SERVICE-MANAGED . Rapid service deployment. . Integrated management across all assets. . Reusable service components. . Service visibility, control and automation. . Secure and reliable processes. . Manage complex, rapid changes.

…implementing a service-oriented, service-managed approach to rapidly and dynamically deliver business and IT services.

CLOUD COMPUTING

Reduced ENERGY VIRTUALIZATION STANDARDIZATION AUTOMATION Cost + EFFICIENCY + + =

…leveraging virtualization, energy efficiency, standardization and automation to free up operational budget for new investment.

Dynamic Infrastructure…

. Enables visibility, control, and automation across all business and IT assets.

. Transforms assets into higher value services.

. Highly optimized to achieve more with less.

. Addresses the information challenge.

. Leverages flexible sourcing like clouds.

. Manages and mitigates risks.

…delivers superior business and IT services with agility and speed.

1997 Today IBM IT . From 2002 through 2007, IBM's own IT Transformation investments delivered a cumulative benefit CIOs 128 1 yield of approximately $4 billion. For every Host data centers 155 7 dollar invested, we saw a Web hosting centers 80 5 $4 cumulative benefit. Network 31 1 Applications 15,000 4,700

Data Center . Consolidation and virtualization - thousands of servers onto Efficiencies approximately 30 IBM System z™ mainframes. Achieved . Additional virtualization leveraging System p, System x and storage across enterprise. . Substantial savings being achieved in multiple dimensions: energy, software and system management and support costs.

Project . The virtualized environment will use 80% less energy and 85% Big Green less floor space. . 2X existing capacity, no increase in consumption or impact by 2010.

Cloud-enabled . Self-service for 3,000 IBM researchers across 8 countries. on demand IT . Real time integration of information and business services. delivery solution

Smarter Planet and Intelligent Management Essential to Addressing Dynamic Infrastructure and Green and Beyond Imperatives

• Enables dynamic infrastructure to deliver New superior business services with agility Intelligence and speed – service–oriented – cost optimized, highly virtualized, and energy efficient Green & – dynamically provide services from Beyond many different sources efficiently – Smart such as cloud computing Work • Drives down cost, is intelligent and secure, and is just as dynamic as today’s business climate • Lowers energy costs and reduces Dynamic energy consumption Infrastructure

SOA and Intelligent Management Optimizes the management of business applications and services

• Powerful, comprehensive set of intelligent management solutions • Proactively manage all types of SOA applications, services and environments to achieve smarter business outcomes • Lower costs while delivering robustness and agility • Adapt and responding dynamically • Location independent

Busines Services Integration Process Information Services Services Services

Enterprise Service Bus Partner Business App Access Services Services Services Services Services Development Infrastructure Services Management

Defining Intelligent Management The category, Application Infrastructure addresses their business challenges

SOA IBM WebSphere delivers the infrastructure for building, deploying and managing all types of applications, ensuring they deliver on business objectives regardless of WebSphere the situation. At its core, it provides a high-performance foundation for creating Application and implementing agile and re-usable SOA applications and services. And it can Portfolio Infrastructure allow you to intelligently and proactively manage those applications and services even when the situation calls for extreme processing capability.

The cost of managing and running today’s business applications, from enterprise wide to departmental Adoption Patterns level, is far exceeding the cost of the software itself. At the same time, the need to rapidly adapt to changing marketing conditions has never been greater, but adapting is costly. In order to meet Application Foundation business needs, while controlling cost you need to be able to optimize the management of your business applications.

IBM WebSphere provides Enterprise Architects, Application Architects, and Applications Managers Intelligent with a powerful, comprehensive set of intelligent management solutions for proactively managing all Management types of SOA applications, services and environments to achieve smarter business outcomes. Whether in a distributed or mainframe environment; and regardless of location (e.g. datacenter, geographically dispersed sites, shared, virtualized infrastructure in a cloud computing environment), Extreme WebSphere solutions lower costs while delivering robustness and agility to business applications to Transaction Processing enable you to adapt and respond dynamically.

Intelligent Management Supporting Messages

Release Management Release Management

Application Availability Lower operational Availability Management and energy costs Proactively manage Application Performance application health Performance Management

SLA Achievement SLA Management

Access & Auditability Security Management Increase agility Capacity Management Virtualize applications Capacity Management and computing environments Usage / Metering Chargeback Financial Management 13 © 2009 IBM Corporation Seminario IBM – Università di Bologna

IBM WebSphere Application Server Family Intelligent Management Capabilities Provided in WAS and WAS for z/OS

WebSphere Application Server for z/OS

WebSphere Application Server Network Deployment

WebSphere Application Server

WebSphere Application Server - Express

WebSphere Application Server Community Built on common WebSphere code Edition Built on open source technology

Intelligent Management WAS V7 Capabilities Overview Automated, flexible and adaptive application control and runtime efficiency

• Provisioning technology selects only needed functions – Reducing footprint

• Flexible Management: – Job Manager, Admin Agent for ultimate control of large-scale, distributed topologies

• WebSphere Business Level Applications improves management of multi-component applications

• Consolidated WebSphere and DataPower administration for broader administration and integration across WebSphere products

Runtime Provisioning For memory and space efficiencies

Dynamically selects only the needed functions to significantly reducing the application server footprint and start-up times V6.1 Server V7 Server Web Container Web Container EJB Container EJB Container Web Services Web Services SIP Container SIP Container Security Security HA Manager HA Manager All Infrastructure… Activated Infrastructure…

WebSphere Application Server Flexible Management For cost effective worldwide growth

Job Manager • Control multiple endpoints • Remote management • Loose Coupling Admin Manager Agent Deploy- ment Mgr Admin Agent

Admin Deploy- Server Server Agent ment Server Base Application Server Mgr Server • Programming Model Server Server Server Server • QoS • Security Server •Administration Server Network Deployment Cell WebSphere Server •Administration Application Server Server •Clustering Server Server Server

WebSphere Business Level Applications For simplified administration

• A composition model that extends the

BLA1 notion of “Application” BLA2 – Manages JEE and non-JEE Composition artifacts like SCA packages, BLA3 libraries, proxy filters etc. – Performs dependency management Configuration by tracking relationships between application components Java J2EE J2EE Lib Enterprise – Supports Application Service Enterprise App EJB Web App Provider (ASP) scenarios by Module Module allowing single application binaries Java Lib to be shared between multiple deployments • Supports full lifecycle management of Business Logic applications WAR EAR – Install, distribute, activate, update, JAR EAR remove JAR • Aligns WebSphere Applications better with business as opposed to IT configuration

Support for WebSphere Application Server and More

WebSphere Virtual Enterprise

WebSphere Process Server

WebSphere WebSphere WebSphere ESB Portal Server Commerce Server

JEE Static HTTP WebSphere Application Server LAMP / LEAP (Apache, JBoss, Oracle, (Apache, Network Deployment, z/OS PHP WAS CE) IBM HTTP Server)

• Manages WAS and WebSphere stack products • Manages heterogeneous application servers – Apache, JBoss, Oracle, PHP ... Tomcat • Works across leading platforms (Windows, UNIX, Linux, z/OS) • Works across leading server virtualization environments – VMware, PowerVM, z/VM ...

Capabilities Description and Benefits

Capability Description Benefits Application .Proactively deal with application and application infrastructure .Higher application availability issues before they become acute problems … automatically Health .Lower administration costs Management .Health conditions & associated corrective actions .Satisfied end users .Requires application and infrastructure insight!

Policy-based .Manage in-bound transaction requests in real time .Better application performance WLM .Route work to the application server that can do it best .Optimal throughput, responsiveness .Streamline processing through the system for higher priority requests (give them priority) .Satisfied end users .Ensure that in-bound requests do not overwhelm backend application resources .Requires application knowledge!

Application .Upgrade applications without interruption .Easy validation of new versions of applications & services Edition .Deploy new applications without jeopardizing application or Management service availability .Support “rolling” upgrades .Coordinate activation of application versions & routing of .More agile and flexible application requests to the application & service deployment .Test final pre-production level of an application version with a select group of users

21 © 2009 IBM Corporation Seminario IBM – Università di Bologna Building a dynamic infrastructure. Provide visibility, control and automation across Service Management all the business and IT assets to deliver higher value services.

Maximizing the value of critical business and Asset Management IT assets over their lifecycle with industry tailored asset management solutions.

Leadership virtualization and consolidation Virtualization solutions that reduce cost, improve asset utilization, and speed provisioning of new services.

Address energy, environment, and Energy Efficiency sustainability challenges and opportunities across your business and IT infrastructure.

Maintaining continuous business and IT Business Resiliency operations while rapidly adapting and responding to risks and opportunities.

End to end industry customized governance, Security risk management and compliance solutions.

Helping businesses achieve information Information Infrastructure compliance, availability, retention, and security objectives.

22 © 2009 IBM Corporation Seminario IBM – Università di Bologna Dynamic Infrastructure – Service Management Smart is: Providing visibility, control and automation across all the business and IT assets to deliver higher value services.

Visibility - See Your Control - Manage your risk Automation - Build Agility Business Services. and compliance. into your Operations.

.Create an integrated, .Improve process .Improve quality and actionable, and discipline while reduce costs through insightful view into remaining effective operational and critical metrics. while systems grow. workflow automation.

Visibility -See Your Control - Manage your risk Automation - Build Agility Business Services. and compliance. into your Operations.

. Implement dashboards for . Integrate real-time event, . Implement automation across real-time operations and resource, security and asset/ real-time operational tools, process management. configuration data. process workflows and all IT . Get started with the ITSM . Integrate process workflows and non-IT assets. Self-Assessment Tool. with operational tools to . Leverage service delivery . Leverage service enforce controls. and support automation management strategy and . Leverage service management across the service lifecycle. planning services. design for an integration roadmap. 24 © 2009 IBM Corporation Seminario IBM – Università di Bologna Dynamic Infrastructure – Asset Management Smart is: Maximizing the value of critical business and IT assets over their lifecycle with industry tailored asset management solutions.

IT Asset Management Consolidated Asset Management Track and manage the lifecycle of IT assets. Manage the lifecycle of all critical assets.

. Manage security policy compliance. . Address all types of assets: Production, Delivery, . Track hardware and software deployment. Transportation, Facilities, Infrastructure and IT. . Manage audit, lease and software compliance exposures. . Enforce best practices across the enterprise. . Combine inventory, maintenance, contacting processes. . Ensure safe and reliable operations.

Converged Assets Deep Industry Functionality Leverage operational assets with embedded IT. Meeting the needs of asset intensive industries.

. Physical devices are becoming IP enabled - smart meter. . Industry specific solutions for Nuclear Power, Utilities, . Embedded IT improves asset performance. Transportation, Life Sciences, and Oil & Gas. . Enable remote monitoring and automation. . Supporting infrastructure with Spatial and Linear Asset Management.

IT Asset Management Consolidated Asset Management Track and manage the lifecycle of IT assets. Manage the lifecycle of all critical assets.

. Implement IT Asset Management and improve inventory, . Leverage IBM leadership in asset management. maintenance, contacting processes. . Implement consolidated enterprise asset management. . Implement License Compliance Management to rack . Increase the reliability and availability of assets, and the hardware and software deployment. services the assets collectively support.

Converged Assets Deep Industry Functionality Leverage operational assets with embedded IT. Meeting the needs of asset intensive industries.

. Help IT and Operations work together to support IT- . Leverage IBM’s industry specific strategy ,consulting, enabled assets with asset management for all assets integration and implementation leadership. types. . Start an asset management assessment. . Automate workflows to enhance operational efficiencies. . Increase productivity of the workforce while capturing . Leverage solutions built on standards-based (Java) knowledge. technologies for Improve agility and flexibility. 26 © 2009 IBM Corporation Seminario IBM – Università di Bologna Dynamic Infrastructure – Virtualization Smart is: Leadership virtualization and consolidation solutions that reduce cost, improve asset utilization, and speed provisioning of new services.

Reduce operating costs. Improve service responsiveness.

. Consolidate via virtualization to fewer systems. . Improve system, network and application performance. . Simplify management of the infrastructure. . Process more information in real-time to make better . Recapture floor space through consolidation. business decisions. . Bring new services online quickly.

Manage availability in a 24/7 world. Dynamically adapt to the peaks of the business.

. Increase availability and improve resiliency. . Dynamically deliver resources where needed most. . Manage and secure data without affecting its availability. . Make data available from anywhere, anytime.

Reduce operating costs. Improve service responsiveness.

. Start with a Systems Consolidation Study. . Leverage IBM’s IT Optimization studies and business . Leverage IBM’s leadership server and storage products. value assessment. . Increase utilization of servers through consolidated . Implement virtualization to increase IT utilization and workloads. efficiency with improved flexibility and resilience. . Balance storage utilization with San Volume Controller. . Optimize network for new systems environment

Manage availability in a 24/7 world. Dynamically adapt to the peaks of the business. .

. Implement virtualization to increase IT utilization and . Implement virtualization to increase IT utilization and efficiency with improved flexibility and resilience. efficiency with improved flexibility and resilience. . Leverage IBM’s IT Optimization studies. . Implement high availability and disaster recovery . Leverage IBM’s Web Infrastructure Optimization and infrastructure using virtualization as a base. Virtualization Services.

28 © 2009 IBM Corporation Seminario IBM – Università di Bologna Dynamic Infrastructure – Energy Efficiency Smart is: Addressing energy, environment, and sustainability challenges and opportunities across your business and IT infrastructure.

IT Efficiency Energy Management Reduce energy costs. Measure and control energy usage.

. Implement more energy efficient servers and storage. . Understand energy consumption. . Increase IT utilization and efficiency. . Produce reports to demonstrate energy savings over time. . Improve service with increased flexibility and resilience. . Put policies in place to manage and control energy use.

Data Center Facilities Environmental Leadership Reduce capital and operational costs. Establish green strategy.

. Extend the life of existing data centers. . Comply with emerging stricter controls over energy . Rationalize data center infrastructure across the company. consumption, greenhouse gases, and disposal of . Design flexibility into my new data center infrastructure. hazardous substances. . Align IT with corporate sustainability initiatives to drive brand value.

IT Efficiency Energy Management Reduce energy costs. Measure and control energy usage.

. Start with an IT Energy Efficiency assessment. . Implement energy monitoring and reporting. . Leverage IBM’s leadership server and storage products. . Put policies in place to manage and control energy use. . Implement virtualization to Increase IT utilization and efficiency . Integrate energy data into enterprise management with improved flexibility and resilience. applications.

Data Center Facilities Environmental Leadership Reduce capital and operational costs. Establish green strategy.

. Implement services to extend the life of a data center and . Benchmark your operations versus industry best adopt new servers. practices. . Conduct a data center strategy to reduce operational costs. . Investigate incentive programs to reward IT energy . Design a new data center with a modular approach with efficiency initiatives. one of IBM’s data center family solutions.

30 © 2009 IBM Corporation Seminario IBM – Università di Bologna Dynamic Infrastructure – Business Resiliency Smart is: Maintaining continuous business and IT operations while rapidly adapting and responding to risks and opportunities.

Manage risk with end to end resiliency Reduce cost through proactive incident Adopt a business-driven strategic approach to business response resilience. Reduce operational costs associated with outages.

. Minimize impact of potentially disruptive events by determining . Maintain business operations and services. the right resilience strategy - by business process. . Implement failover work areas for your most critical . Respond more effectively to unforeseen events. asset – your people. . Deploy resilience for services, operations and people. . Avoid fines associated with compliance requirements . Assess business uptime needs against resiliency requirements. or service level agreements.

Ensure resilient service delivery Respond with speed and agility Effectively manage risk for key business services Gain real-time control over risk posture in a 24/7 world. and exposures.

. Meet operational needs to address resilience requirements. . Ensure risk posture meets policies and regulations. . Protect business and IT assets to improve availability and . Derive insight via dashboards, alerts and reporting. recoverability. . Utilize mixed sources for resilience; in-house, outtask, . Deploy automation for failovers and incident response. outsource, managed services. . Use monitoring to ensure demand is satisfied during demand . Regularly test recovery plans. 31 spikes. © 2009 IBM Corporation Seminario IBM – Università di Bologna Dynamic Infrastructure – Business Resiliency Next Steps

Manage risk with end to end resiliency Reduce cost through proactive incident Adopt a business-driven strategic approach to response business resilience. Reduce operational costs associated with outages.

. Start with a resilience assessment. . Start with a business risk assessment to understand . Leverage IBM’s leading resilience expertise. cost of risk exposures (including compliance). . Implement the appropriate business continuity plan. . Leverage IBM’s leading industry consultants to . Implement an Information Protection Solution to reduce understand the specific regulatory requirements. costs, maximize efficiency and protect critical data. . Understand resilience optimization solutions to improve responsiveness.

Ensure resilient service delivery Respond with speed and agility Effectively manage risk for key business services Gain real-time control over risk posture in a 24/7 world. and exposures.

. Start with a Business Impact Analysis. . Determine where risk to data and inefficiencies lie. . Determine where the current gaps are in continuity. . Implement the right resilience strategy for each . Determine where risk to data and inefficiencies lie. business process. . Implement controls to address disaster recovery . Review sourcing options for flexible response to compliance requirements. business needs. . Review proactive maintenance policies. . Review management and monitoring solutions for proactive response. 32 © 2009 IBM Corporation Seminario IBM – Università di Bologna Dynamic Infrastructure – Security Smart is: End to end industry customized governance, risk management and compliance solutions. Provide end-to-end risk management Reduce the cost of security Adopt a business-driven strategic approach to security. Meet changing business needs.

. Prioritize security risks by criticality to key business processes. . Leverage smart security solutions to lower overall cost . Enable business change via a foundation of flexible controls. . Explore a mix of in-house and managed solutions . Meet operational needs to address compliance requirements. . Embed security into projects and infrastructure to enhance effectiveness.

Ensure secure service delivery Respond with speed and agility Effectively manage risk for key business services. Gain control over risk posture and incident response.

. Meet operational needs to address security requirements. . Ensure risk posture meets policies and regulations. . Protect business and IT assets to improve confidentiality, . Improve incident response processes. integrity and availability. . Derive insight via dashboards, alerts and reporting. . Build in automation to respond to market needs, reduce cost and compliance fatigue.

End-to-end risk management Reduce the cost of security Adopt a business-driven strategic approach to security. Meet changing business needs.

. Start with a security risk assessment. . Start with TCO challenge offering, security standards and . Leverage IBM’s leading security offerings and unique process assessments and design. expertise combining business and security know-how. . Deploy products and outsourced services to reduce cost . Implement security controls to holistically address and risks from people and identities, data and information, compliance requirements. applications and infrastructure

Ensure secure service delivery Respond with speed and agility Effectively manage risk for key business services. Gain control over risk posture and incident response.

. Start with security policy, standards and procedures . Start with a regulatory compliance assessment. development. . Deploy automated incident response products or . Implement threat and vulnerability management solutions. services. . Automate security and compliance administration, . Implement SIEM products or managed services to drive management and reporting. improved insight.

34 © 2009 IBM Corporation Seminario IBM – Università di Bologna Dynamic Infrastructure – Information Infrastructure Smart is: Deploying a resilient, secure Information Infrastructure to protect, manage and gain insight from information.

Consolidated, easy to audit solutions for Always on Information Availability. Information Compliance.

. Maintain accurate, reliable, and complete information. . Provide continuous access to information. . Manage compliance as an organization-wide process. . Meet service level commitments by design. . Reduce risk and cost of litigation and audit deficiency. . Reduce disruptions, planned and unplanned.

Policy-based Information Retention. Building Information Security into the infrastructure.

. Retain and manage business information efficiently. . Ensure the security of confidential data. . Reduce business and legal risk by purging expired . Provide secure, policy-based access to information. data. . Audit and report security breaches as required. . Migrate data non-disruptively during business hours.

35 © 2009 IBM Corporation Seminario IBM – Università di Bologna Dynamic Infrastructure – Cloud Computing Smart is: Access and deliver resources, services, and information quickly and easily, anywhere and anytime.

Infrastructure Efficiency Respond quickly Pay for what you need, only when you need it. Deploy services rapidly in response to needs.

. Access computing resources as they are needed. . Get resources quickly to optimize the opportunity. . Increase IT availability and improve efficiency. . Access from any device, anywhere, anytime. . Track usage to effectively allocate resource accounting. . Infrastructure, platform, application, and processes.

Manage risks effectively Cloud Computing Leadership Effectively meet resiliency and security requirements. Establish a flexible sourcing strategy.

. Effective resiliency and security to ensure control. . Implement a strategic plan that leverages flexible . Enhance the user experience with integrity. sourcing to optimize a dynamic infrastructure. . Protect business assets while optimizing delivery. . Ensure that the IT and business infrastructure is ready to enhance strategic initiatives, not inhibit.

.Rapid deployment of infrastructure and applications. .Request-driven service management. .Service Catalog.

.Virtualization. .Better hardware .Integrated service utilization. lifecycle mgmt. .Improved IT agility. .Expose resources “as-a- Service”. .Integrated Security infrastructure. .Rapid provisioning of IT resources, massive scaling. .Server Consolidation. .Dynamic service mgmt. .Streamline Operations – manage . physical and virtual systems. Energy saving via auto workload distribution. .Lower power consumption.

Infrastructure Efficiency Respond quickly Pay for what you need, only when you need it. Deploy services rapidly in response to needs.

. IBM Infrastructure and business consulting in support . IT optimization services. of cloud computing. . Blue house. . Computing on Demand. . Service Management Center for Cloud / Tivoli Service . Scale out File Services. Automation Manager.

Manage risks effectively Cloud Computing Leadership Effectively meet resiliency and security requirements. Establish a flexible sourcing strategy.

. Test and development cloud services. . Implement a strategic plan that leverages flexible . Information protection services. sourcing to optimize a dynamic infrastructure. . Security services for cloud computing. . Ensure that the IT and business infrastructure is ready to enhance strategic initiatives, not inhibit.

IBM Corporation 2009

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