MEDIAE "Desperate" for US Radio Community, with a Popula
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Velum 7 haw 15 Emmis Enters Europe Aprl 14 MUSIC IMO With Maxximum Option U551 US broadcasting group Em- dance station belonging to on a further 5%. CLT will )(EU 4 mis looks set to become the CLT subsidiary RTL. continue to own up to 71% first US company to invest The agreement, announc- of the station, with the re- in French FM radio. Emmis ed at the NAB (National mainder held by publishing has reached . agreement in Association of Broad - group Bayard (12.5%) and principle with Luxembourg- casters) convention in the Frenchministryof based media group CLT to Atlanta, gives Enueis a 15% defence (0.5%). buy up to 20% of Maxi- share of the six -month -old The deal has yet to be imam FM,the24 -hour Maxximum, with an option passedby Frenchradio authority, the CSA, and the French government but NAB Hears Of Remy Sauna',RTI:s VP director-general does not at- "Desperate" Need pect problems and hopes by Pine u Stark cearancewill be given European broadcasters are told thatthe European within twomonths. The MEDIAE "desperate" for US radio Community, with a popula. 20% minority interest is in know-how, according to one lion of 320 million, has an accordance with French law, speaker at last week's Na- estimated 7.000 radio sta- which limits foreign invest- Italy's Rete 105 tional Association Of dons including pirates. The ment in broadcasting. Broadcasters (NAB) con- US with 250 million people Sautter says the deal at- ventioninAtlanta,"al- hasapproximately10.000 tends a year -long consultan- Goes For Gold though they am not despe- stations between Em- cy agreement by David Stensfield rate for our money, they Regulatory and cultural mis mid Maxximum, but - a because wewantyoung Milan 105 Classics, have got plenty of that". differences between the two ,opimues on page 7 24 -hour FM gold station in- listeners to be involved and Broadcast investor Robert were chief among the con - itiated by the owners of no- to like itT says Hann. He Richer made the comment terns expressed by Ameri- CONTENTS tionalnetworks Rete 105 saysSelector may hein - during a panel on European cans on the panel. Richer, and Radio Monte Carlo, traduced in the station even - radio discussing oppor- who was instrumental in the Rock Sponsorship A went on air suddenly ontually, but adds: "I prefer tunities for US investors and start-up of the first English - Battleground For March 31. The new station'sthat programmers use their programme syndicators. language station in France, Cola Awards 5 president, Alberto Hazan,own personaltastes,the Approximately 6.000 for- said the major difference is Tina Turner Met in Papa and Coca- says the final decision tohuman touch!' eign broadcasters represen- that "we in the US have a Cola cross!. launch was taken just three Haan has confidence in ting 50 countries were firm base of communica- French Continue Advanc- days beforebroadcasting the format, saying it fills an among the 50.000 who ab lion law, as a result of the ing East 6 obvious gap in the marl= tended the conference It ran Federal Communications beg.. Europe plans Masco...pan 105 Classics, which claims andwillattendlistener from March 31 to April 3. Commission". Europe does to be Italy's only oldies sin- choice "When you wake up During the European ra- not he noted. 0 FM Audience Up 17%, lion, was originally availa-in the morning and listen to din panel, the audience was Overtakes AM 8 ble only in Milan but after radio you discover that 90% Nee =km doge UK interim the first week extended its of stations copy Rete 105 or labia range to cover Genoa andRadio Monte Carlo.Itall lbrin.Itwilleventually sounds the same We were NR) Plays It broadcast in all Italian ma- looking for something that For Laughs 12 jar cities. was not already available' Persian lamer uses The station's music pro- Milan International 101 gramming is based upon no- had been planning to begin tional and international pop its own oldies station, Radio hits from the 50s to 80s, but Gold,thisyear,but has some contemporary content delayedthe launch ir- is included. The format is definitely due to technical 50% pre-recorded and 50% problems, Hazan, however, live, presentedby three says most of the teething CBS artin Rio Reiser's new LR ***: became the first An EIllf paAre,on East and West German simultaneous release when it went on sale parineriAp selec- problemsat 105Classics young DJs, with all in bath countries on April 2. The album is Reiser's second solo bons from CD. have been overcome, venture and rBS says it has shipped I30.000 Copies to FEB for "We have gone for youth continues on page 7 distribution m the Ease. Billlsoard NO.1 IN EUROPE CONGRATULATIONS! DEBUT MUM IVOR° POWER' AMIGA MUNICH COMING SOON AmericanRadioHistory.Com MUSIC I M Rock Sponsorship Becomes e Artrag AEVIA AMSTERDAM, HOLLAND MAY 27-30 1990 e Atra Cola War Battleground Big Picture Productions, a new by Hugh Fielder company financed by Granada Imamc CONFERENCE TOPICS TV and headed by Greg Rosen The cola wars have flared up.tleground in the cola wars. Ob- substantial investment Coca-Cola and Mark Young, has acquired again in Europe. London's viously we don't want one of our therightstofilmtheRolling SUNDAY, MAY 27 will see the festival renamed the Capital Radio and Tina 'Rimer sponsored artists appearing in an Capital Radio "Coca-Cola" Stonesinconcert duringtheir * IM&MC WELCOME PARTY are the latest to be caught up in event sponsored by our rivals!' Music Festival and the soft drinks European tour and to market and * REGISTRATION DESK OPEN FROM 12.00. distribute the show around the the crossfire, illustrating one of Pepsi is advertisingTina giant will get equal prominence * YOUNG PROFESSIONALS AND LOCAL MEDIA SEMINAR (in Dutch) wouldexcludingthe US and the risksofcorporatespon- Turner's European dates on TV,with Capital on all advertising, Japan, MONDAY, MAY 28 sorship. radio, in the press and on posters. merchandise, venue banding and * * * What's Turner got to do with It will also have a brand presence The strike at Radio France has * KEYNOTE ADDRESS: Cohn Walters publicity material for the month- it? Her July 27-28 open-air con- at the shows, "We prefer to be long London event. ended after 13 day, On April 2 Managing Director Laurel Benedict The future of radio broadcasting in Europe. the 2.600 striking staff members certs at Woburn Abbey were to associated with particular artists It isthe BM major deal * ENTERTAINING VISIONS - THE PRESIDENTS' PANEL went against unions' recommen- have been part of Capital's Coca- and in some way involved in the negotiated by the recently formed The diversification of the entertainment industry over the coming decade. dations and voted to end their ac- Cola sponsored music festival this process ofpromotingtheir McCann-Erickson Coca-Cola tion, which had crippled output * A SOUND APPROACH TO MARKETING RADIO summer - until the station learned music" says the spokesperson. Communications Group and is onallfivenational neworks. Developing affective marketing techniques and evaluating the key elemems for successful competition. that the singer had signed a spon- Coca-Cola's integrated sponsor- described by media director Mur- Terms of the deal are rat net sorship known. * IN THE FACE OF COMPETITION... PROGRAMMING RADIO dealwithPepsi. The ship and advertising package for ray Dudgeon as "a perfect exam- * * result: Capital has removed this year's Capital Radio Music pleof the type of integrated Keeping the audience tuned in and turned on. FemalestaffatWest German Turner's shows from the festival Festival is the largest single client package the group was set up to public * BROADENING MUSICAL HORIZONS broadcaster IhrthMthber programme although it will still deal the station has negotiated soachieve. We am looking for this Rundfunk arefurious about a Exporting and marketing European talent to the world, be co -promoting the concerts. far. sponsorshiptoprovide high - decision to have only male TUESDAY, MAY 29 A Pepsispokesperson com- No costdetails havebeen profilebranding,high impact presenters on the station's music ments:"It'sjust another bat - revealedbutinreturnforits consumer imagery and product and information programme 'Gm * KEYNOTE ADDRESS: Al Teller, Chairman, MCA Music Entertainment Group Aufgelegg. Head of entertain- "World Radio: Mirror Image of America or an Original Statement?" sampling opportunities!' ment Claus -Erich Boetzlies says Coca-Colaalreadysponsors Infratest researchshows that * THE PROMOTION COMMOTION Virgin Vision Goes the Capital Radio Rig, an outside °femalelistenersprefertobe International managers roscuss promoung arusis across national frontiers and the changing role of artist management. broadcast vehicle disguised as a entertainedbya malevoice". * SEE THE MUSIC. LISTEN TO THE PICTURE Hard'N'Heavy giant ghetto blaster on wheels. However, following a rowdy staff Are the priorities OF the record industry and the television industry inone when it comes to music programming? by Chns Fuller And its international base could merting, Programme director Udo Reiter agreed to discuss the Harry Doherty, says the magazine * RADIO 2001, A DIGITAL ODYSSEY? The world's first hard rock video boost Capital's plans to market matterfurtherwith Eloctrkes. The impact of digital audio in radio. The techniques of automated radio programming. magazine, Hard'N'Heavy, has had been seeking a long-termthe festival into Europe via syn- Roarkesdid notattend the signed a new thrm-year distribu- distribution deal and that Virgin dicated programmes and other mroting. * THE BATTLE FOR INDEPENDENTS' tion and marketingdeal with Vision was the company whichpromotional activities. A * * * Smog es fore fairer share of airplay. {Organised in association with Trans Musicales/Rock Rhein) Virgin Vision for the UK and shared their long-term ambitions: spokesperson for the station says Tim Read, international marketing director for PolyGram Europe.