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Voyage of Discovery coverstory2608.qxp 26/8/11 16:48 Page 1 growing number of solutions available to consumers when they connect their compan- Voyage of ion devices. At the same time, the remote control is becoming more sophisticated. Some high-end remotes have touch screen QWERTY keyboards. The underlying requirement is to create the correct balance between traditional discovery lean-back TV experiences and the new instances of interactivity made possible by With an ever-increasing amount of content available to the Smart TV,” he concludes. TV viewer, the challenge is now greater than ever to ensure In the quality versus quantity debate, Rached Ksontini, NAGRA head of product that it can not only be accessed readily, but is relevant to marketing, suggests this is where personalised the viewer’s preferences. Colin Mann discovers some search and recommendation mechanisms are answers from a range of industry experts. key to ensure the increased quantity of con- tent made available to the end users translates in to quality user experience. “Users shall not only be given a simple way to quickly find the content they are looking for, but they shall n content choice and recommenda- within individual services and across all serv- also be able to discover other recommended tion, is it a simple case of quality ices, it’s possible to use your Smart TV to content they are likely to be interested in but versus quantity? search all media available from all sources – which they had not been initially looking for. According to Daniel Saunders, head of whether broadcast, IP or stored locally in the That means moving from search to serendipi- content services, Samsung Electronics household.” ty. Ultimately this translates into increased IEurope, ultimately you want to offer both. SOCIAL MEDIA. Does Saunders see social customer satisfaction. It is also a major oppor- “With a Smart TV, it’s possible to reference media playing a role in content recommenda- tunity for the operators to take the users content from broadcast, IP (via applications tion? “Smart TV enables simultaneous display deeper into the content catalogue and better and the open Internet) and from connected of Twitter, Facebook and linear broadcast and monetise the long tail.” devices within the home – local media storage the full power of social media is just beginning CONTENT RELEVANCE. In terms of devices, tablets or smart phones for example,” to be understood. It’s already possible to relevance and accessibility, Ksontini notes this he explains. create content recommendations via tagging is an area a in which NAGRA is deeply “The question becomes how to ensure that in network services such as Facebook. Twitter immersed. “We ensure both content relevance the content choices from services delivered via has a lot of synergy with broadcast. Broadcast and accessibility in multiple ways. NAGRA’s applications or through the browser is quality. is all about the event, and Twitter trends feed content protection solutions have enabled and This is where applications really come into off events in real time.” continue to enable access to content for their own. They are a vehicle for providers of In terms of programme guide evolution, customers worldwide. Today, with the ever- quality content to enable quality of experi- Saunders suggests they have essentially increasing amount of content that is available, ence. Particularly within the context of the remained the same – they follow a grid it has become increasingly important to secure television device, applications enable content structure. “However, what we’re seeing now is not only the access but also the sharing of providers to deliver a compelling experience.” the evolution of the backwards EPG – content over multiple devices.” There is also a challenge in ensuring the enabling the integration of catch-up and He suggests the NAGRA user relevance and accessibility of content coming broadcast so that catch-up extends the experience/user interface product is a great from a range of sources. Saunders offers a window of opportunity to view from the example of how easy it is to facilitate access to simple solution: “By getting the user interface minute the programme plays out to include relevant content for the viewer. “The result of right and understanding how to use metadata. the seven days afterwards.” more than four years of UI research and Browsing as a content discovery process is still “A lot has been said about catch up canni- development, it has been extensively tested by important. If you look at apps available on balising broadcast. As IP and broadcast focus groups to ensure it meets consumer Samsung Smart TV, you can see that services become further integrated the story will be demands. It is both content-centric and video- are designed to give users immediate access to about complementing and augmenting the rich, enabling universal access to all forms of content – it’s about getting to the content that broadcast experience. The EPG will have to media from any source (broadcast, on- you want to watch as quickly as possible. But manage the new choices made available to the demand, OTT, USB, home network/DLNA).” IP also enables search. By unlocking metadata end user via IP,” he predicts. CO-WORKERS. He feels that social media COMPANION DEVICES. Likely to be a can play a very important role in content rec- major topic at IBC will be the role of compan- ommendation. “With all the content that is “Browsing as a ion devices in TV viewing. Will they supplant available, receiving recommendation on cer- content discovery the traditional infrared remote control, or will tain shows or programmes through your own process is still they be complementary? close social circles –co-workers, friends and important.” Saunders points out that Samsung already family – makes it easier for you to decide on DANIEL SAUNDERS, offers apps to allow you to use your smart- the programmes you want to watch. If my best SAMSUNG phone or other mobile communications device friend has recommended a programme for as a remote control with touch screen me, there is a very good chance I will look at QWERTY keyboard. “The solution is tremen- that first before relying on outside recommen- dously powerful. It is one example of a dations.” 20 EUROMEDIA coverstory2608.qxp 26/8/11 16:48 Page 2 COVER STORY He suggests that programme guides are a tion in ensuring the relevance and accessibili- far cry away from what they were in the early ty of content is to ensure there is a good, days of TV, and that it is a given that they reliable source of metadata, he says. “With must continue to evolve in order to accommo- multiple versions of content and differing “Content and servic- date the evolving functionalities of digital sources of metadata, broadcasters and es will be blended television as well as the ever-growing amount platform owners will require technology that for simultaneous of content that is out there. “It is really not a will automatically check content and metadata use of the TV and a luxury for service providers to evolve their across multiple sources and make simple companion device.” programme guides but a necessity – to make corrections as required.” TORE GIMSE, it easy for viewers to find what they want with He describes recommendations and CONAX a user interface that matches and enables a content discovery via social networks as variety of operations at the touch of a button.” “incredibly powerful” because consumers tend the platforms it supports. “The real asset is in According to Ksontini, TV Guides are sig- to place great trust in their friends’ sugges- trying to help the user find the content they nificant untapped advertising inventories. tions. “Of course, the downside for the want, not what someone else has decided they “The programme guide is a prime example of operator is that they have no control over should watch. Consumers must be given the an opportunity to reach viewers when they are these recommendations. Therefore it may widest choice possible to ensure they feel they focused on the screen for ‘information’ and drive subscribers away from the content it are getting value for money, but we need to not for entertainment. The programme guide, wishes to push that offers better opportunities prioritise content so the consumer can see either with ‘banner spaces’ surrounding the for further monetisation.” what is best in class.” grid or, in more sophisticated formats that are He suggests that generally speaking, EPGs SELLING POINT. Noting that social media dynamic, provide opportunities to engage have not evolved far enough yet – the tradi- in connected TV is often touted as being ‘The viewers with relevant and timely messages.” tional grid still rules for most operators. Next Big Thing’, he suggests that it is impor- DTV ECOSYSTEM. He suggests that it is “Although a grid is useful when you know tant to remember that while our selection of easy to see how companion devices are exactly what you are looking for, it is not a TV viewing has been fairly individual, our becoming more and more prevalent in the good format for content discovery. The whole viewing experience is most often a shared home and in the digital television ecosystem, user experience needs to evolve to place experience. “While we see social media as and how they could eventually replace the search functionality at the forefront of naviga- being a selling point to consumers, we must traditional remote. “The functionalities a tion. NDS has found that the trick is to make acknowledge that, more often than not, social companion device can go way beyond the this functionality work with a traditional TV media information is highly personal and may functionalities of a traditional remote control.
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