Evaluation of Motivation in Crowdfunding – a Study of the Reasons for Accredited Investors to Use Equity- Based Platforms in Order to Fund Start-Ups
Master’s Thesis – MSc. In Economics & Business Administration Evaluation of motivation in crowdfunding – A study of the reasons for accredited investors to use equity- based platforms in order to fund start-ups Author: Michele Bianchini Supervisor: Olaf Thiele Hand-in Date: 13th of May, 2016 Number of pages and characters: 80 pages, 158,339 characters (excl. front page, table of contents and references) Copenhagen Business School, 2016 1 2 Abstract Crowdfunding has demonstrated to be an efficient way to attract capitals for any kind of project. In addition, thanks to the advent of equity-based platforms, the funding gap issue faced by start-ups and SMEs can be easily solved. Nevertheless, accredited investors – Banks, Venture Capitalists, and Business Angels – have not already shown any particular interest toward crowdfunding, as they do not directly invest in entrepreneurial project through equity-crowdfunding platforms. Thus, the thesis aims to evaluate the underlying motivations for accredited investors to use equity-based platforms in order to fund start-ups. To do that, it has been selected a motivational framework called Self- Determination Theory, developed by Ryan and Deci. The framework identifies two different typologies of motivation: extrinsic and intrinsic. The latter refers to performing a task because it is inherently interesting, satisfying or enjoyable, while the former refers to doing something because it leads to a separable outcome. Moreover, Self- Determination Theory, within extrinsic motivation, distinguish four motivation “stages”: External Regulation, Introjection, Identification, and Integration. Amotivation, instead, is the state characterized by the individual’s lack of intention to act. Then, in the third section of the thesis, the SDT framework has been applied to the case of accredited investors, in order to understand how extrinsically and intrinsically motivated task about crowdfunding work in relation to their business model.
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